In our virtual world, it can be hard to stand out from the crowd when marketing your business. Video is a great tool to show up and stand out on LinkedIn.
About the Episode:
The pandemic has shifted the way we do things. More and more people are working virtually. They’re also connecting virtually. With more and more virtual content that’s shared, it can be hard to stand out from the crowd. Video is a great way to stand out and connect with your audience on LinkedIn. Here are four ways you can do that!
Dropping a Link
The is the simplest and quickest way. If you already have content living somewhere online (YouTube or Vimeo, for example), you can copy the link, paste it in the LinkedIn post box, and publish it. Just keep in mind… having to click a link might deter some of your audience from watching your video.
Native video is video published directly to LinkedIn, no link required! The beauty of native video is that it will auto-play for your audience. Simply upload a video you’ve previously recorded to LinkedIn and click publish!
LinkedIn Live allows you to, as the name suggests, be live with your audience. Just know that LinkedIn Live is still in the beta stages, but you can apply using the link below.
LinkedIn Stories is relatively new. The cool thing is that you’ll likely have quite a few viewers of your Stories since not too many other people are posting their own Stories.
There are many ways to interact with your connections, video being one of them. The more videos you post, the more engagement you should see!
- Where to find everything for this week’s episode: karenyankovich.com/152
- Introducing this episode’s topic (1:55)
- Four ways to use video on LinkedIn
- Dropping in a link (3:55)
- Native video (5:48)
- LinkedIn Live (8:00)
- LinkedIn Stories (10:03)
- Episode recap (11:18)
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Read the Transcript
You’re listening to the good girls get rich podcast episode 152 Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello, I’m Karen Yankovich, the host of the good girls get rich podcast and this is episode 152. This episode is brought to you by she’s linked up where we teach simple relationship heart based LinkedIn marketing to women that gets you on the phone consistently with perfect people that can change your business, your life and your bank account forever. human to human marketing, we want you to actually be talking to people because we know that’s where the big money is. My mission for 2021 is to help 100,000 women reach a quarter million dollars in revenue. So if you want to be one of those women, you’re in the right place, because this is one of the ways we’re going to do that with some of the tips I talked about on this podcast. So if you’ve listened before, if you love what you hear today, you know, I’d love to hear from you. So subscribe to the good girls get rich podcast on wherever you listen to podcasts. If you’re feeling it, leave us a review, I can showcase you and your review on our social media. Take a quick screenshot that then let your audience and your stories know that you’re listening to this episode, use the hashtag good girls get rich or tag me at Karen Yankovich. So that we can see it and then we can share your post with our audience. And this is how we all get more visibility right, lifting each other up in the show notes. There’s a link for speakpipe where you can leave an audio review or an audio message, I would love that. Let us know if you if there’s a guest you think we should have on the show. Or if there’s a topic you’d like to hear me talk about, I’d love that. Just go to KarenYankovich.com/152. To see the blog for this page, you’ll see the link to speakpipe. And you can check that out. So you know the topic that we’re going to be talking about today is something that’s come up a lot lately. And it’s interesting because this episode is going live in February of 2021. And you know clubhouse is a hot thing right now. So clubhouse is audio. But I don’t want to overlook video. And there’s lots of ways that we can be using video on LinkedIn to accelerate the know like and trust path to help people get to know more about us more quickly. And I know that for some people video is a little scary. I liked it. You know, I like to tell people or tell myself actually that as much as I can’t stand to see myself on video or even half the time listen to myself on these podcast episodes. It’s hard to listen to yourself, right? I’m trying to just remember that this is how you see me, right? If I’m walking down the street, you are seeing me the way I’m seeing myself on video. So even if I don’t like to look at it, I know that when I’m walking down the street or meeting you in person, this is what I look like, right? So I kind of tell myself that to get over the hump of I don’t like the way I look on camera, or I don’t like the way sound, you know, this is what I sound like this is what I look like, right? It is what it is. So that’s kind of how I get over. So if that helps you, you know, please, by all means use that. Because it is you know, it is important, it’s important, especially in this world that is still that we’re really embracing the virtual now, right, I’m hearing people talk about, you know, six months a year from now, they’re still going to be you know, working from home because they want to be, they’re still going to be doing virtual events because they work, right. So even when we are back in action and going to live events and eating in restaurants and all that good stuff, I think that virtual is still going to be a hot thing, and it’s going to be a big part of what we do. So video is a great way to kind of replace in is never going to replace it fully right. But to kind of help people get to know you when you’re not necessarily meeting them in person. Does that make sense? I hope that I hope that you get what I’m talking about there. So let’s get started, I want to talk about four ways that you can use a video on LinkedIn. And the first way that you can use video on LinkedIn is literally dropping in a link. So if you have YouTube videos, or Vimeo videos, or Facebook, live videos or videos hosted other places, you can drop a link on LinkedIn in just in the content, right? Just as if you’re creating a post, and you can drop a link in and that is one way to share video, I will say it is probably I want you to manage your expectations. I’m not saying don’t do it. I’m saying that if you do it, you know just think about your own user habits. If you’re scrolling through LinkedIn, and there’s a link to a YouTube video, are you really going to stop click that video go over to YouTube and watch it. I mean, sometimes people do that. So you’re gonna get some people that do that. But it’s just not you know, when you think about your habits, these are probably the habits other people have. And it’s not just not happening. I had a conversation one time with somebody who just had a massive LinkedIn network. And he was telling me how he had all these views on his LinkedIn videos. I was like really, like he was just don’t know it’s a massive number. And I so I said I want to see this. So we got on zoom and he started to Show me. And he’s showing me how many views you know the, but its views the post had right? So it was a YouTube video. So I said Do me a favor take me over to YouTube and let’s look at the video itself. Let’s say it was 1000 views. Okay, let’s take me to the video itself so I can see how many people actually watch the video because YouTube counts those views, even if you’re watching it on LinkedIn, right? It was like five views. So here he was thinking he was getting 1000 views of his video what it meant was 1000 people were scrolling past the video right? And not watching it. When you go to YouTube to find out exactly how many people watched it, it was like five, it was insane. It was insane. So that is one way to use video. But just again, manage your expectations. Keep an eye on your YouTube statistics or the statistics of where the video is actually hosted. To see if you’re actually getting an increase in activity on that actual video, not just the post on LinkedIn. The second way that you can create video content on LinkedIn is native video. And this is a great way to reach people on video on LinkedIn. And what I mean by that is just like going into your harddrive and uploading a video just like you would go into your hard drive and upload a picture. So it’s a video you’ve created. You can you know create it on your phone, create it wherever you create videos, it needs to be under 10 minutes. But again, who’s watching a 10 minute video on LinkedIn thinking about right what is somebody doing as they’re scrolling through LinkedIn? Are they really sitting there and watching 10 minutes, I like to keep those videos to a couple minutes, maybe three minutes or so. And I like to caption them. And you can caption them. When you upload the video, you’ll see a little pencil. And when you click the little pencil, it’ll allow you to upload the caption file. So that is a great way because those videos are getting watched. Because what’s happening now is you’re scrolling down the feed, you see the video playing live because it’s native video, so you don’t have to click the link to watch it. It’s already playing as you’re scrolling and you see the word scrolling across. So you can stop watch for a second see if it’s of interest. If you’re intriguing enough, then they’re gonna watch the other two minutes of it right. That’s a great way to use video on LinkedIn. Sometimes they’re gonna hit the sound button and listen to you and other times they’ll just watch the the word scroll by and read it. But it’s video content that’s getting engaged with and that is a great way to use video. One of the ways that I use this inconsistently perfect Karen would be doing this consistently but perfect Karen doesn’t exist. So imperfect. Karen in her head thinks that perfect Karen is going to create a three minute like promo video for each episode of the podcast. Maybe I’ll commit to doing one for this episode, right? And then and just saying, Hey, you guys are gonna love this episode on this episode, I show you the four ways that you can use video on LinkedIn, you know, you’re totally going to want to listen just a short video, right? And then upload that. And then and then use a link to the to listen to the full episode, right, that’s one way to do this. And by the way, because you’re doing them in advance, I can batch them, I record my batch record my podcasts, they get done a couple of weeks in advance. So I can sit down and record for these for the next four weeks shows, have them in my hard drive and then upload them once a week to do them. Right. So So that’s the second way you can do this is uploading native video. And that’s a great way to use video on LinkedIn. The third way to use video on LinkedIn is LinkedIn live, LinkedIn live at the time that I’m recording, this is still in beta. It’s been in beta for like two years. And it is not you have to apply. And you can just look for the link. In fact, we’ll put a link in the show notes on how to apply but you just can Google How do I apply for LinkedIn, and it will take you to a LinkedIn Help page with a link that you would want to send out an application, I had to apply three times before I got approved. So if you’ve been applied, if you’ve applied and been denied, apply again, it doesn’t mean you’re gonna get approved. But apply again. One of the recommendations that I give people in my programs that are trying to get approved is to well one of the questions they asked you in the application is to link to a live video you’ve done somewhere else. So initially, I just kind of went to Facebook and found a live video that I liked and shared it. But what I ultimately did, and this is the one that I ultimately got approved on, I don’t know if it’s a connection, but I think I would do this in any case, I created a video on Facebook, specifically one that I knew I was going to link to when I applied the next time. So I went on Facebook, I told all my my followers about it, I emailed my email was so that it was a video that got a lot of engagement. Because you know, Facebook Lives don’t always get a lot of engagement, right. But there was a lot of engagement on it. I picked a topic that was related to what I do. I pick the topic of personal branding, not LinkedIn marketing, because I was hearing that LinkedIn does not want to approve live streamers that are just going to be talking about LinkedIn. So I made it personal branding, which still ties into what I do. But I did that video specifically so that I would have a video that I know is a great video that I could then link to when I sent my application in. So that’s what I would do if you want to do that. Now again, I will manage your expectations on LinkedIn live as well. Sometimes I go live and there’s a bunch of people on it and engaging and fun and you know, and great. Other times I go live and it’s crickets, right. So there’s no real way to know what LinkedIn is doing what they’re pushing out when they’re pushing it out. But honestly, the better your content is, the more more people are going to watch it and the more activity you’re going to get on your future videos. So LinkedIn live is the thing third type of video content that you can use on LinkedIn. The fourth type of video content is LinkedIn stories. And LinkedIn stories were they came out late 2020. And they haven’t really taken off yet. I have a lot of LinkedIn connections, and I don’t have a lot of stories. But what that means for you is that you’ll stand out because there’s not a lot of stories, right, you may be the only story that your that your network or your connections even have in their feed. So you can show them. A LinkedIn story video is 20 seconds, but you can stitch them together, right, you can do a video that’s like 62nd video, which is three videos, right 320 second videos, so you can stitch them together. And what’s great about LinkedIn stories, and this is something that I don’t think a lot of people realize, I know on like Instagram stories, for example, everybody’s trying to hit that 10,000 numbers so that you can have a swipe up to a link feature on Instagram, while on LinkedIn stories, you have a swipe up to a link feature. So you can do a story about your I could do a story about my podcast, and then swipe up to get to the end take you right to the page for the podcast. Right. So that’s really cool. That’s really cool. So LinkedIn stories is the fourth way that you can use video on LinkedIn to create content to accelerate the know like and trust path for your audience. So let me recap that the first way is dropping in a link for a video that’s hosted somewhere else YouTube, Vimeo, Facebook, wherever. The second way is uploading native video. This is a this is raw video that you have in your hard drive. It could be edited you could have you could have pre edited and all that if you want to. I’m not an editor. So why don’t do that. But you can certainly choose to do that. And you’re uploading the raw video to LinkedIn, I recommend you caption it. So we can read while we’re scrolling. I recommend it short. It cannot be more than 10 minutes. But I recommend under five minutes. Because again, no we don’t nobody wants to listen to you for eight minutes on a video while they’re sitting there staring at their screen. Right. So that’s the second way. The third way is LinkedIn live, which if you do not have access to now you can apply to have access to and I don’t think I mentioned this, but with LinkedIn live, it’s different than the other platforms live features, you actually need a third party tool to facilitate it. Like on Facebook, you hit the go live button on Instagram, you hit the go live button on LinkedIn, you need to have a third party tool, I use stream yard. But you’d have a third party tool to broadcast live, but I actually really love stream yard. So that doesn’t bother me. But LinkedIn live is the third way. And then the fourth way is LinkedIn stories. You can do 22nd videos and upload them to LinkedIn stories and, and these are just ways that you can connect Heart to Heart human to human with your LinkedIn network. So I hope that that was helpful. I want to see your videos, so tag me when you do a video so I can take a look at them. I love seeing your videos. You know, I know that this is an important year for especially for us women to build our businesses. You know, we’re kind of coming hopefully coming out of the darkness of a crazy 2020 where we were you know, virtual for the vast majority of the year. I hope that’s not the case this year. And it’s what it’s doing is it’s giving us time to really plan really, you know, create a strategy to change our lives and our businesses forever. I told you in the beginning of this podcast that my mission is to support 100,000 women in 2021 reach a quarter million dollars in revenue. If you want to be one of those people, then you you’re in the right place by listening to this podcast. The next step would be to check out my free masterclass. I have a free masterclass that you can watch at KarenYankovich.com/masterclass. We’ll put the link in the show notes for that as well. KarenYankovich.com/masterclass. That’s the next step towards just really getting some clarity around how LinkedIn can help you reach a quarter million dollars in revenue in 2021. If you’re listening to this in 2020, to 2023 or beyond you guys, you can do it then too. It’s there for you. It’s not going anywhere. These strategies are timeless. In fact, they’re the strategies I was using 20 years ago, right when I before we had social media, human to human marketing. That’s where the big money is, right? That’s where the big money is a rising tide lifts all boats, right, I do this podcast to support you. I’ve got this free training course to support you get started with your profiles and get to help you get started with your strategy, which is the first step to LinkedIn success. I would love it if if you could help me help you by sharing this podcast. Again, take a quick screenshot of this episode on your phone, share that on social tag me, I’ll be sure to share it. And again, we just continue that lifting each other up. I’m here to support you. Let’s kick some 2021 booty together. And I will see you back here again next week for another episode of the good girls get rich podcast.