A Secret Game for Blog Content Strategy – Karen Yankovich


One of the hardest actions to take is sitting down to work on social media for your business and sometimes hardest of all: taking the time to write a blog post. Yet writing these posts consistently for your website, your followers, and prospect clients is crucial to establishing your voice, your expert status, and foundational content that remains on the web for years, just waiting to be found.

Yep, that’s the best part, blog posts never go away.

[Tweet “Nothing is as constant and as reliable as your blog posts.”]

Nothing else stays as constant and as reliable as those posts.

Not Twitter – the ultra fast Twitter stream – blink and you might miss it.

Not Facebook – the picky Facebook algorithm – you never reaaaallly know what they will allow in your followers feeds.

But with your blog posts, three years from now another prospect client will google your keywords and that post will pop up. I guarantee it.

Read my friend’s (and ultra smart business woman) guest post about the importance of blogs – click here.

Now that I have totally overwhelmed you with the importance of this piece in your marketing game plan, I’m going to help you make it into exactly that: a game!


My game has been secret until now, but I wanted to share it with you.

I have a special box, and in that box I keep little pieces of paper with all my favorite words on them.

One word per piece of paper.

I also make sure lots of my business words are in the box, words like:

  • Social Media
  • LinkedIn
  • Networking
  • Branding

All that good business stuff.

Then I close my eyes, mix them all up and pull three pieces of paper out of the box.

Three words.


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Then I brainstorm and write a blog using those three words as the theme. Make sure you relate the post to something relevant to your business.


You would be surprised at what kind of great stuff can come from this!

My secret game helps me think out of the box and be creative with my ideas, and it can help you too. I also love that it involves a bit of woo: I pick the words I am meant to talk about.

And that way the followers that need to hear these words, will.

Are you willing to give it a try?

If a task is FUN it is so much easier to do. Your brain is willing and your mind is flexible and ready to come up with all sorts of valuable information for your followers, prospects and fans.

I’m so curious to know how it goes! What three words did you pick?

Join my LinkedIn group and tell me today!