This week on Good Girls Get Rich is part one of a three part series surrounding your email list. In part one, Karen discusses the importance of an email list and how to set yourself up for success.

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Episode Spotlights:

• Your email list is the one place where size matters – the more subscribers, the better (3:02)
• You need to have a consistent plan for your email list (4:08)
• Don’t worry about unsubscribes – these people probably won’t buy from you anyway (5:07)
• Karen actually went through and deleted the users who haven’t opened her emails in years (6:54)
• Create a new lead generation offer and send it to your current list and ask them to share it, in turn, building your email list (8:55)
• Are you promoting your lead gen as much as you’re promoting your paid programs and/or services? (9:55)
• Do you have a call to action on your social media channels directing your followers to your lead gen? (11:20)
• Karen’s goal on her website is for users to opt into her email list – it is above the fold on every page (13:30)
• Keep a look out for users that subscribe with a name with all capital letters, just one letter, etc and change it to something that you can put after the word “dear” or “hey” (15:20)
• Co-marketing and telesummits can help build your email list (17:00)
• Use speaking gigs to collect email addresses – Karen normally has attendees fill out a paper form to receive her freebie (19:02)
• Host a webinar – this way users will put their email in to watch your webinar (21:00)
• There are so many ways to advertise your webinar without paid ads – Karen loves using LinkedIn for this (21:42)
• Track your list building by month – this way you know whether or not you are building your list (23:17)

Resources Mentioned In This Episode:

• Part one of this list building series: How to Lay The Foundation For A Profitable Email List
• Good Girls Get Rich Episode 34: How to Use LinkedIn to Get Paid Speaking Gigs
• Sign up for a LinkedIn breakthrough session with Karen here!
• Next week, the last part of this series will show you how to make money and profit off of your email list!

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