Today, we’re in my LinkedIn group. I want to show you one of the most powerful things you can do as an owner of a LinkedIn group, and this one tip alone will make you think twice about why you should own a LinkedIn group.
What we’re going to do here is we’re going to message everyone in a group. I’m going to go to the “Manage” tab, and I’m going to click “Send An Announcement.” What happens when you send an announcement is it goes into their email box. It’s not a spamming kind of thing. You’re not going to get dinged with the spam act. You are going to be able to send an email to everybody in your group no more than once a week.
So, once a week, you can put it on your calendar. “What am I going to email my group this week?” It’s a much more powerful way to get in front of them than just posting in the group. We want to hit our prospects from multiple angles. We’re not looking to bombard them by any means, but we want them to see our stuff. So, by emailing them with your regular email list, but also by using this one tip here, you’ll be able to get in front of them more often.
This is really powerful stuff. I hope you can see the power of this and find ways that you can use it for your business. It’s a great reason to actually be an owner as opposed to a member of a LinkedIn group.
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Group notifications is a super-powerful feature, but it seems LinkedIn is dropping it. I have been digging thru the LI help sections while setting up my own group, and I see under the article “New Groups Experience” that they will soon be removing group notifications. Am I reading that right? Any suggestions to communicate with group members in the future?