This week’s tip is about LinkedIn Endorsements. You know what a LinkedIn endorsement is. It’s those emails you get that says somebody you knew 20 years ago endorsed you for something that you know they have no idea whether you do or not. But you know what? These endorsements can be powerful. I’m going to show you how I use them.

In LinkedIn, and you may have heard me say this before, we really want to pay attention to keywords. Everyone of these endorsements, every one of my top skills are also my top keywords. This is where this becomes important. Because if people are endorsing you over and over for things that are your keywords, it brings more search juice. That’s the first reason that these things can definitely be important.

The second thing I want you to remember is when people go to check out your profile, they want to hire you, whether it’s for a job or service. When they come here and they see that 99+ people have endorsed you for something, it’s social proof that you know what you’re doing. You really want to have an endorsement strategy. And the best way to get endorsements is to give endorsements.

If you’re getting endorsed for things that you don’t even do anymore, you can delete them. If there’s something that you don’t want to be endorsed for anymore you can remove those in the edit function. You can just click the X beside the skill and it no longer shows up in hte list. That’s the first thing.

The second thing I want you to see is you can re-order this stuff. Let’s say I want “LinkedIn Expert” to come up above “LinkedIn Marketing”, I can re-order that. Then the top ten skills don’t have to be the top ten things you are endorsed for. You have control of that.

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