Today we’re looking at Twitter ratio limits.

There’s a ratio between the number of people that you’re following and the number of followers that you have. Up until you’re following 2,000 people, the ratios don’t matter. Twitter will allow you to follow up to 2,000 people no matter how many people are following you back. But once you hit 2,000 people, you cannot follow another single person until you have at least 1800, or 90% ratio, people following you.

It’s important that you understand that this limitation exists. If you’re looking to build your Twitter following, one of the great ways to do that is to follow other people. But if you follow back everyone that follows you, then that ratio is never going to go in your favor. There are always going to be people that you’re going to follow that are never going to follow you back. Like Oprah, maybe. You can’t follow every single person back that follows you even though I know that’s a strategy that a lot of people like to employ. If you do that, you’re going to bounce into that 2,000 limit and you’re not going to be able to get past it.

Once you get past that limit, it’s still a good idea to pay attention to the ratios. Many of us grow our Twitter following by following other people. If you always have the same number of followers as people you’re following, then there’s just no level of authority, it doesn’t show that you have anybody that’s actually following you just because they want to follow you. So you want to pay attention to that ratio even once you get past that 2,000.

At the very least, try to keep that 90%. If you can drop that to 80%, maybe even 70% at some point, it’s a great way to establish a level of authority.

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