LinkedIn & PR Training for Teams
Your company is probably paying someone else to get you press. Meanwhile the people who could earn it — your executives, your salespeople, your subject matter experts — are sitting on the most credible platform in business with profiles that read like internal HR records.
I train teams to become the channel.
Agencies rent you a voice. This builds one.
A retainer buys placement. It works — and the moment it stops, the coverage stops with it, because the authority you were borrowing was never yours.
An agency retainer
- Coverage stops when the invoice stops
- The relationships belong to the agency
- Nobody inside the company gets better at it
- Priced per month, indefinitely
A trained team
- The capability stays in the building
- Your people own the relationships
- The second booking comes from the first
- Priced once
Here's what it looks like when it works. A podcast host books your VP because her profile made it obvious what she'd be interesting about. A trade editor quotes your director because he's the one who keeps saying something specific in public. A conference programmer picks your team over a competitor's because they could tell in thirty seconds who was worth a slot.
None of that was bought. All of it is repeatable. And it compounds, because the panel comes from the podcast and the keynote comes from the panel.
“Won’t this make our people easier to poach?”
Your people are already findable. A recruiter doesn’t need a well-written profile to reach your director of business development — the platform hands them over for free, today, with no help from you. What a weak profile actually does is make your team easy to approach and hard to choose. That’s the worst combination available.
What changes when someone becomes genuinely visible is who’s choosing whom. They stop being passively browsed and start convening the conversation — bringing opportunities, introductions, and inbound interest back through your door instead of out of it.
And the part that matters more: people leave companies where the visibility went nowhere. Where they became a known name in the industry and their own organization was the last to notice. Teams that invest in their people’s visibility and then actually use what it produces don’t lose people over this. Teams that treat it as a perk and ignore the results do.
If your intent is to make your people more valuable and then put that to work, this is in your favor. If it isn’t, don’t buy this.
Seen. Known. Chosen.
Three stages, three specific moves. No content treadmill, no personal brand theater, and no requirement that anyone become an influencer.
The Magnet
The profile stops being a résumé and starts doing work. Positioning, headline, About section, and proof — rebuilt so the right reader recognizes themselves and knows what happens next. Fastest visible change, and it’s where we start.
The Visibility Ritual
Fifteen minutes a day. A repeatable practice of showing up in the right rooms in front of the right people, with no content calendar and no requirement that anyone enjoy posting. It survives a travel week and a quarter close, which is the only reason it survives at all.
The Warm Open
Relationship-first outreach. How to open a real conversation with a senior person who doesn’t know you, using something specific and true. Never a pitch in message one. This is the move that turns attention into a meeting.
Running underneath all three: how to get on stages you don’t have to build. Podcasts, panels, industry press, association platforms, trade media. Borrowed audiences that are already assembled and already trust the host — which is the entire mechanism behind earned coverage, and the thing agencies charge a retainer to access on your behalf.
Four ways to work together
Keynote
Conferences, sales kickoffs, leadership summits, ERG events, Women’s History Month programming. Customized to your industry and your audience’s actual buyers. High energy, specific, and built so people leave with one thing they’ll do on Monday.
Workshop
Hands-on. Everyone leaves with a rewritten headline, a rebuilt About section, and a named list of the rooms they’re going after. Best for a single team of 12 to 30.
Private cohort
The full program. Sponsor kickoff, recorded core delivered on demand, a live working track where real profiles and real outreach get reviewed out loud, office hours by phase, and a closing readout measured against a week-zero baseline. This is the one that changes how a team operates rather than how they feel for a week.
Executive done-for-you
For a small senior group where the constraint is calendar, not capability. Professionally written LinkedIn profiles, a media kit, and one authority article per person — produced with them, not by committee. Runs alongside a cohort or on its own.
On your calendar, with your people only
- Sponsor kickoff. A working session with whoever owns this internally, before anything starts. What the team is actually being asked to produce, and what success looks like in your language.
- Baseline capture, week zero. Every participant’s starting numbers, recorded before we touch anything. Skip this and there’s no readout at the end worth reading.
- The core, recorded. The instructional spine on demand, so nobody misses a module because of a client emergency.
- A live track. Working sessions where the actual profiles, the actual outreach, and the actual target stages get reviewed in the room. This is where it sticks.
- Office hours by phase. Open room, real questions, no ticket system.
- Closing readout. Anonymized and sponsor-facing. Movement against the baseline, plus a plain read on what to do next.
Dates run on your calendar. This does not ride a public cohort schedule and doesn’t depend on you moving quickly through procurement.
Four numbers, captured twice
Taken at week zero and again at the end. No follower counts. No revenue promises I can’t attribute honestly.
Profile views
Is anyone looking
Search appearances
Are they surfacing for the terms that matter in your category
Conversations started
Real two-way exchanges with people who matter
Opportunities sourced
Meetings, introductions, invitations, podcast bookings, and stages that trace back to the work
Two rooms, one method
Women’s leadership, ERGs, and high-potential programs
Senior women whose experience is not in question and whose visibility is. Women being groomed for the next level who are excellent and unfindable. Programs that need something more durable than an inspiring hour once a year.
Revenue-facing and relationship-driven teams
Sales, business development, partner-facing leadership, and the whole category of people who operate as independent professionals under a company brand — agents, advisors, brokers, producers. Their pipeline is personal. Their visibility should be too.
If your team operates under FINRA, SEC, or comparable archiving and pre-approval rules, say so on the first call. The method works, but the posting and outreach practices need a compliance-aware variant, and I’d rather build that in than pretend it isn’t there.
Rooms I’ve already been in
NJ Conference for Women · PA Women’s Conference · Texas Women in Business · Mid-Atlantic Podcast Conference · chamber and association workshops across the Northeast
One of Karen’s greatest qualities is that she is 100% genuine and is easily able to connect with her audience. We received amazing feedback from our attendees regarding Karen’s presentation.
Megan Tull — Program Director, Texas Women in Business
I had the pleasure of listening to one of your breakout sessions and it gave me a lot of insight into how I should present myself through LinkedIn. I have no doubt you inspired many women at the event.
Jessica Kennedy — attendee, PA Women’s Conference
Karen Yankovich
Twenty-five years of doing this, and a specific opinion about how it works.
- Host of Good Girls Get Rich — 330+ episodes, top 2% of podcasts globally
- Creator of the Borrow the Stage method
- LinkedIn and PR strategist, quoted in national press
- Based in New Jersey, works nationally
I built this for accomplished people who were already good at their jobs and tired of watching less experienced people get chosen.
What this costs
Private cohorts start at
$30,000for up to 15 seats — sponsor kickoff, recorded core, live track, office hours, and closing readout included.
Keynotes, workshops, and executive done-for-you are quoted individually based on format, group size, travel, and customization.
There is no per-seat pricing and no volume discount structure. This is a program fee.
Questions people ask
How much time does this take from our people?
Does everyone have to start posting?
Do you write the profiles for them?
Can we run this for a mixed-gender team?
What’s the minimum group size?
How far out do you book?
Tell me what your team is up against
Twenty minutes. No deck. I’ll tell you straight whether this is the right thing for what you’re trying to fix, and if it isn’t, I’ll tell you what is.