This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses busting the gender wage gap.

It’s 2020, and the gender wage gap still exists. It’s time to bust that gap. Karen shares how you can claim a piece of the pie for yourself!


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at

About the Episode:

In an absolutely mind-blowing statistic, women in 2019 collectively made 500+ billion dollars less than their male counterparts. You read that right… in 2019! We, as women, need to work together to claim our chunk of that 500+ billion dollars that is just sitting there for us in 2021. How can we make this happen?

Your Mindset

Having the right mindset is critical to success. Who is it that you want to be? Adjust your mindset and identify as the person who will achieve success and take her part of the 500+ billion dollars.

The Math

Next, look at your business and ask yourself the questions, “Does the math work?” Can you see the pathway to the number you’re wanting to achieve in your business? If not, now is the time to look at your products and services, ask yourself how you can ramp them up, and create a $20k offer you only have to sell one of per month.

The People

Who are you spending your time with? Are you spending time with people who drag you down to a poverty mindset, or are you around people who lift you up? Don’t abandon the people in your life, but make sure you’re spending a lot of your time around people who are thinking bigger.

As we’re nearing 2021, let’s work together to bust the gender wage gap and claim our chunk of the 500+ billion dollars!

Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s topic (1:59)
  • Your mindset (7:00)
  • Make sure the math works (9:45)
  • Think about who you spend your time with (11:52)
  • Episode recap (14:08)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 143.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 143 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who will change your business, your life and your bank account for ever. What we teach is digital marketing with the human touch human to human marketing, meeting really cool people that can change everything. So you know that if you’ve listened before, or if you love what you hear today, we love when you share this show. So if you’re listening and you hear something that you just want to let the rest of the world know, and this is a good one, I think you’re gonna want to share this one, although I think they’re all good, right. But this is a really good one. You know, just take a quick screenshot, pop it up on your stories, pop it on your LinkedIn stories, who’s doing LinkedIn stories, right? pop it on your stories, tag me @KarenYankovich across all social media, because that helps me get this show in front of more people. And in return, I’ll share that with my audience and get you in front of my audience. And that’s how we all get more visibility right? in the show notes, which you can find at There’s also a link for speakpipe where you can leave us audio messages. Tell us what you loved about this. Tell us what if there’s a guest you want to hear on the show tell us if there’s a topic you’d like me to cover, we would love to hear your voice. So there’s a link in there to speak pipe for you to be able to do that. So this episode is really near and dear to my heart. This episode is why I do this show. Okay, if you go all the way back to Episode One, You will hear the story as to why I’m doing the show and this episode, all 143 episodes later, we’re still talking about this. And I’m gonna continue talking about this because I’m so passionate about this issue. And sometimes you just need to hear it a different way. Because I know if you listen to the show that you know a lot of this stuff. But hopefully I can help you think about it a little differently, and make those changes in your life in your business that are going to you know, really make the biggest impact for you. You know, Listen, I’ve mentioned on the show a few times I grew up in the 70s. And in the 70s women were first starting to make an impact in the workforce. They were starting to work more hours. You know, in the 60s, a lot of moms were still home, some moms were working, but most women were home raising their kids. You know, think Mary Tyler Moore, right? She’s Mary Tyler Moore started, I should check and find out where Mary Tyler Moore started. I will put that in the show notes. Because that’s when women started first looking at women. And by the way, Mary Tyler Moore was got her, you know, got blasted by Lou every day. Right? He certainly didn’t treat her with respect. But she was working. Right. And that was a big deal in those days. So that you know, women were burning bras Helen Reddy talking about, you know, I am woman hear me roar, right? And then oh my gosh, I’m dating myself, I’m gonna put a link to this in here too. Does anybody remember the Anjali perfume commercial, I can bring home the bacon, fry it up in a pan and never ever let you forget your man. I actually watched that YouTube video of that before I recorded this because I wanted to remind myself of it. It’s like, okay, and I am spending all 24 hours taking care of everything, like hope, thank God, at least that concept has gone by the wayside. Right? I watched a commercial and by the way, just warning, if you watch that commercial, you’re gonna have that song stuck in your head for the rest of the day. So just a little warning there, you’re gonna get an ear, it’s gonna give you an ear worm, but watch it because it just reminds us how far we’ve come. And you would think 40 years later, right? However, many years later things would have changed. But you know, I’ve this because this is what I do. I mean, you know, yes, I teach LinkedIn marketing. But really what I do is I help women meet people that can that can elevate their personal brand and their business and their bank account. You’ve heard me say that, right? So LinkedIn is the tool that we use, really, it’s about your personal brand. It’s about making you seem to show up and stand out and really claim that you are worthy of somebody’s serious business of serious investments. Right. So because that’s at the heart of everything I do. LinkedIn is the tool that we use to do it. You know, I was doing some research on this and I came across a statistic and we’ll link it in the show notes that talking about the gender wage gap, right, the statistic is collectively, more than 55 million full time working women earned an estimated 545 point 7 billion billion With a be $545.7 billion less than their male counterparts in 2019. Not in 1970. Not over the last 20 years, in 2019, more than 55 million full time working women earned an estimated $545.7 billion less than their male counterparts in 2019. Is that crazy? So if the gender were and then it goes on to say that if the gender wage gap had been closed entirely, this would have meant an additional $545.7 billion in the pockets of working women and their families, about $9,613 per woman to cover their student loan payments, mortgage payments, childcare costs, prescription costs, etc, etc, etc. $10,000 more you would have had in 2019, if the wage gap was truly closed, that is insane. And that’s 2018. Obviously, I’m recording this, it’s the end of 2020, which we’re not even gonna get into that year. So we don’t have the numbers for this year yet. But I wanted to do this show because I want to start the crusade. Okay, so that for 2021 and beyond, this is not going to happen anymore. This is why I do what I do. Are you with me? Are you ready to lower that number in 2021? And beyond with me? You know, it’s our time, right? It’s our time I did an episode a couple weeks ago about Ruth Bader Ginsburg, and just how hard she fought for us, for women to really be able to have their place in this world. But we need to pick that baton up from her now. Right. So what I want to do today is talk about what you need to do or what you gonna, you’re gonna want to start doing to personally increase your bank account and take a piece of that 500 plus billion dollars that is sitting there for you. Okay, so let’s dive in. So the first thing I want to talk about is your mindset, you know, we can prove as women, we’re really good at talking to talk, we’re really good at talking to talk, right? We’re gonna do this, and we’re gonna do that. And you know what, we walk the walk, right, we I know that you probably do 45 million things. But if I, if I dug a little deeper past that facade past, if I break through the shell a little bit and get to your identity, do you really, and I want you to just think about this is the identity that you identify with the person that you identify with? Is it really that person? Or do you identify more with the person that and listen, there’s no wrong answer to this, okay? There’s no wrong answer to this, however you identify, I’m cool with that. But if you think that you are showing up and you’re breaking the, you know, breaking the glass ceiling and and you know, helping even out the gender wage gap, then I want you to dig in to do some identity work. Do you really in your heart of hearts, look at yourself feel like that person? Do you get out of bed every morning? Like that multiple six and seven figure earner? Do you live your life like that person. And I’m not saying going into debt and spending money like that person, but like, maybe take some time today, or maybe put it on your calendar, maybe it’s going to be easier on a weekend or a day that you’re going to have not a lot going on. And I want you to spend that day doing the things you would be doing. If you were that multiple six and seven figure earner, you might find that you’re doing a lot of those things already, right? Because I’m not talking about getting on a plane and jetting off to Bali, right? Is that really what you’d be doing? If you were a seven figure earner on an average Sunday? Right? So what would you be doing on an average Sunday, I bet. There is a lot of things that you can be doing now that starts to help you identify and feel like and shift a little bit the identity that you are living to become that person. So the first thing that we really need to do is we need to poke ourselves in the mindset. And that’s why everything we do on our show is linked up course, everything we do, we incorporate mindset into, because if I want you to show up and be connecting with journalists and be featured in newspapers and magazines, you’ve got to identify as that person, you’ve got to identify Oprah s great in order to be able to get that because if you feel like, Well, yeah, but that’s not that’s just not me. I’m not I do I think people are that you’re shooting yourself in the foot. So we’ve got to start to identify as this person that’s going to take a big chunk of that 500 and plus billion dollars, okay for ourselves. The second thing you need to do is you need to look at what you’re doing in your business in your career. And let’s just make sure the math works, right. So we started with the right brain stuff. Let’s go to the left brain does the math work if you are a coach or consultant or you have you know, your Have your own business or you work for a company? Is there? Can you see a path to that number do and we talked about this very in depth in Episode 141? And we’ll link to that in the show notes also, but does the math work? Do you have a path to that? Or do you need to look at your products and services for 2021 and jigger him up a little bit, beef them up a little bit and come up with something that’s a big fat solid 20 k a month 20 k offer that you can sell one a month of, Okay, one big fat solid 20 k offer is going to make a big dent in that $500 billion, you can take a chunk of that. So what can you be offering that’s $20,000 that you can sell one of every month. Okay? That’s how I want you to think got to make sure the math works. And obviously, I want to do other things besides that, right. But you got to make sure the math works. Because let’s get real, if the math doesn’t work, that it’s no, we’re not going anywhere with this. Okay, so when you’re doing your planning for 2021, or if you’re listening to this on the replay 2022 2023. And ever, frankly, every year from here on out, he kind of makes sure the math works. And and you know, listen, I want you to also think about does the math work after your expenses, right? So do you have you might have a six figure business. But if you’re paying out, you know, $5,000 a month, then you really only left with $40,000, that’s not you making a chunk taking taken a bite at that $500 million. So I want you to be looking at your numbers after expenses. And we’re gonna dive into this more as we go through the next few weeks on this show. Because as the year as we’re like, you know, as we’re starting to wrap up, you know, it’s November 2020, when the show’s going live. So as we’re starting to wrap up 2020, I really feel strongly about planning, and I don’t know, I kind of like the energy of a calendar year. So just make sure the math works. And then the last thing that I want you to think about as you move forward with an intention of taking a bite a big fat, juicy bite out of that $500 billion, I want you to think about the people you spend your time with. I am not saying you got to get rid of people. I am not saying that at all. I am saying are do you need to level it up, though, right. So Jim Rohn famously said that we are the average of the five people we spend the most time with. So if you’re spending the most time with people that are knocking you down, that are complaining about their life, that have this poverty mentality, I’m not saying get rid of them, but maybe you need to spend less time with them and find more people that are thinking bigger, okay. And again, this is why I love doing what I do, because we are bringing people together. And the women are a programmer. unbeliev. If you’re listening to this, and you’re in the program, you know what I’m talking about, right? Because we have amazing people that invest in themselves to take this next step right into their lives and into their business. And I’m so excited to watch what they do. So you know, and listen, it doesn’t have to be I mean, I’d love for you to join us in our program. It doesn’t have to be my program. It has to be something though, where the people in the program are helping you think bigger, not knocking you down. Okay, so I’m not looking for you. Again, I just wanna repeat this, I’m not looking for you to get people to throw people out of your life. But I want you to just take a good hard look at this. Okay, so going back to number one, the homework I gave you, right, which was spend a day the way you would be spending the day if you were a multiple six or seven figure person, who would that person be hanging out with? Would you be going to lunch with people that are saying, oh, we’re not going here? We’re just going to get pizza, and we’re going to split the bill because I only had a coke? Would you be hanging out with those people? Or would you be hanging out with people saying I got this when you get the next one? Right? That’s a tiny little thing. That’s, that’s a big difference, right? who is who thinks bigger, and who is generous with their time and generous with their praise and generous with their support of you. And those are the people I want you to be thinking about hanging out with. And if you don’t have a lot of those people in your life right now. Now isn’t the time to find them. Okay, now is the time to find them because they’re looking for you to write, they’re looking for you also. So I’m going to recap this a little bit. First thing we need to do is really poke ourselves in the mindset, do a little bit of identity work, okay? You know, if you have to find some books on identity work, but do a little identity work, be honest with yourself? Do you need to identify differently than you’re identifying today? and be honest with yourself and spend some time identifying living the life of the person that you want? That is going to take a big chunk of that $500 billion, okay, and beat up you know, start to live like that person. Number two, make sure the math works. So let’s get real. Let’s go to our left brain here, do you? Is there a path can you see a path to that? Because if you don’t, you have to change something. Right? You have to change something. So that you know in order to take a bite out of that $545.7 billion the math has to work. Okay, there has to be a path and think big dream big. Trust me, you can get there. Okay, you know, I can go on and on on that topic. And then the third thing is, think, look at the people you’re hanging out with? Do you need to level that up a little bit? Do you need to find some people that are going to help you get there that are also they’re also looking to really level up and take a bite out of that. Five, I’m gonna just keep saying this number $545.7 billion. Okay, we want to take a bite out of that number and you want to hang out with other people that are doing that. So are you ready? Are you ready to do this with me? Okay, I’m gonna repeat this step one more time, because it’s blows my frickin mind. Right? collectively, more than 55 million full time working women earned an estimated $545.7 billion less than their male counterparts in 2019. I want you to bed that in your brain. Okay, and, and make that your goal for the next 12 months. Okay, we have to do this together. That’s why I think it’s important that you look at the people around you, we have to do this together. We have to support each other with this. We have to do that intentionally. You know, in 2020, I feel like we’ve slipped back a little bit no judgment here at all, because I know how insane it is to do all the things right. But you know, how many articles have you read where women are working full time taking care of their kids? And you know, and you know, I love men, no judgment on the men. But when the men are set, men say, I have to babysit my kids for a little bit bummed when my wife is working. Sometimes that word comes out of their mouth. Right? But with the wife, they’re not babysitting their kids, right? So we are still not all the way there yet no judgement at all, if that’s your life, because I know you’re losing your mind right about now. Right? So just know that we can’t let that slip continue. I’m here for you find other people that are here for you, so that we can be intentional and support each other and bust that statistic. $545.7 billion. Okay, I’m here to support you, you know that. I’ve got lots of I mean, I do this podcast every week for you. I’ve also got a free workshop, which by the way, we’ve completely updated. So if you’ve watched that workshop together, you’re gonna want to watch it again. You can get that at So check out the workshop, it’s completely free. So we’ve updated it to kind of just take into consideration a little bit of what do we need to plan for the upcoming year. And just remember that a rising tide lifts all boats, I do this podcast to support you. I’ve got this free training course to support you. We do the first Wednesday I think of every month, we do a free LinkedIn profile, happy hour in my free Facebook group will link to all of these things. I do all of this to support you. Take advantage of this. Let’s lift each other up. Help me Help you right share this podcast reminder, just a reminder to take a quick screenshot of this episode on your phone and share that on social media and tag me so I can share that with my audience. Okay, let’s kick some 2021 booty together, right? Let’s take a bite out of that $545.7 billion. And let’s do it together. The bottom line is this can be simple. I want it to be simple for you. And I’m here to help you do that. I will see you back here next week for another episode of the good girls get rich podcast.