Advancements with the COVID-19 vaccine are being made. While we might have a few more months of restrictions ahead, now is the time to be planning for the future!
About the Episode:
We’re starting to see a light at the end of the tunnel. Even though the COVID-19 pandemic is hopefully nearing its end, we most likely have a few more months of pandemic restrictions ahead of us. Instead of getting depressed about the next upcoming month and wishing it were all over already, let’s instead look at this time as our cocoon where we can be planning for the future. When the pandemic is over, we will emerge like butterflies from our cocoons.
Where do we start when planning for the future? Start by being intentional and planning for the future. Since we have fewer in-person events and fewer places to go, we can take advantage of that extra time and plan for the future of our business.
Focus on LinkedIn Relationships
Next, focus on your LinkedIn connections. Are the people you’re connected with the people you would be connected with if 2021 were your millionaire year? Connect with the right people and nourish those relationships.
Stop thinking small. Instead of selling multiple low-price products and services, brainstorm and find a way to provide a high-ticket offer. People find more value in high-priced products and services. You also don’t have to sell as much when your price is higher.
The end is nearing! Let’s take advantage of these last month and prepare our businesses for a non-COVID-19 world.
- Where to find everything for this week’s episode: karenyankovich.com/145
- Introducing this episode’s topic (1:42)
- Be intentional and plan (8:37)
- Focus on those relationships (12:45)
- Think big (14:57)
- Episode recap (19:34)
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Read the Transcript
Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 145.
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello, this is Karen Yankovich. And this is Episode 145 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up the program that we teach simple relationship and heart based LinkedIn marketing to women that gets you on the phone all the time consistently with perfect people, people who will change your business, your life and your bank account for ever. We teach digital marketing with the human touch human to human marketing, talking to people looking for the bigger opportunities that relationship marketing can bring to you. So you know if you’ve listened before, if you love what you hear today, we love to hear from you. So make sure that if you’re loving what you hear taking a quick screenshot of this episode, and share it on your social media tag me I’m @KarenYankovich. Use the hashtag #GoodGirlsGetRich so we can see it. And then share that post with our audience. And then we can get you more visibility. Right. That’s how we lift each other up. in the show notes, there’s a link for speakpipe where you can leave an audio review or you can just leave us questions. Let us know what topic you may want to hear about on the show. Or maybe you have a guest you think we should interview I’d love to hear from you just go to KarenYankovich.com/145 you’ll see the blog for this episode, you’ll see the link to speak pipe and we love to hear your voice. So today’s topic, you know is timely for those of you that are listening to it live. If you’re listening to this on the replay that I want you to just kind of put this in maybe you look back at it and go oh my gosh, remember those days, right? But maybe there’s also something coming ahead that you can apply these principles to right. It is November 2020. I had unexpectedly had to go to Florida, my parents have a condo there and I they sold it like in a day. So I needed to get out of there in a couple weeks. So I was volunteered to go down and take care of all that for them. So the beginning of this month has been a little crazy for me because I kind of had to shift gears and thankfully my business can come with me, right. But it definitely takes you a little out of your element when there’s not as much planning involved. Also, in the beginning of November 2020, my Facebook ad my facebook account got shut down my ad account got hacked. And that just led to this stream of crazy Facebook things right. So all of this is happening in the first couple weeks of November. And now you know I’m coming home This episode is going live, I think somewhere around November 22 ish. So I’ve been back in my office for a week, we’re slowly getting Facebook back, I’m back to kind of sitting here at my desk where I’m always most productive, even though I love that I have a lot laptop lifestyle for my business. But what I’m looking ahead at now is 2021. And what I’m looking ahead at is getting colder here in New Jersey. And what I’m looking ahead at is, you know, maybe more pandemic restrictions here in New Jersey and in other parts of where maybe where you are as well, right? And I’m looking at this saying, okay, you know, I’m a little Pollyanna, where’s the where’s the goodness because you know, I don’t there’s a little bit I have a little bit of introvert in me so there’s I’m not too unhappy about getting locked in my house. Although I missed the heck out of my kids and grandkids I just don’t get to see them anywhere near as much as I’d like to and I cannot believe we’re looking at a few more months of this. And I also know that I’m one of the lucky people who has been healthy and everybody in my life has been healthy. I’ve definitely known close I’ve had close friends that have succumb to this virus so I if you’re hearing this and go girl, like get get a grip, you know, this is not all Pollyanna, I get that Believe me, I get the severity of the issue that we’re dealing with. But I can only do what I can do for me right and and if you’re listening, I want you to kind of take what what you listen to in this episode that works for you and kind of just leave the rest. So I’m sitting here and I’m not necessary, thankfully, not necessarily the depressive type had it kind of occurred to me that I can look at the months ahead as cold and dark and locked in my house and sad and insane or I can look at it as a little bit of a cocoon because while I am you know not while I’m looking at dark and cold and not being able to go out again. I’m also starting to see the light at the end of the tunnel. I had a conversation the other day with Chris comatose. I am a part of their vid fest conference and they’re doing a pod fest conference in which I was a part of live in March of last year. And they’re doing they’re they’re moving the pod fest live conference to June of 2021. Because he says we were the last conference out and we’re going to be the first conference back and I was like, wow, I love that mindset. Because Because he’s starting to see the light. Right. He’s starting to plan for what’s on the other side of this. We’re seeing vaccines get approved here in the US. We’re starting to see See the light, right? So, so maybe instead of looking at the next couple months, in your business or in your life, as, you know, dark and depressing, we can look at it as a cocoon. And we can start to plan for the butterfly that can emerge, right come spring of 2021, doesn’t that feel better than then looking at this, as, you know, depressing. And when we do that, now we have intention, right? Now we have, we’ve shifted our mindset, a little bit around it, right, we’ve shifted our mindset instead of, and now we’re saying, okay, you know, we’ve got a few months ahead of us, and then the light will will, the light will start to shine, the light will start to shine. And I don’t think there’s gonna be I don’t know, I don’t know what’s gonna happen. I don’t know if there’ll be fairy dust sprinkled all over the planet. And we’ll all just be able to emerge from our restrictions, you know, all in one fell swoop, I’m guessing that’s not gonna happen. But I don’t know what’s going to happen. But I do know that I’m starting to see light. And because of that I want I choose to look at the next few months as the cocoon that will let me build and thrive and nourish the business and the life that I want to have as the light starts to come back to us. So that’s kind of what I want to talk about today on this podcast. So how about you? Are you ready to kind of shift your mindset about what’s ahead in the next few months. And instead of looking at it as Okay, we’re going to be locked down again, we look at it as our cocoon, we feel like we have a little bit of, we have a little bit of time. Now. You know, remember the last time this happened, we know how long it was gonna be right? We were always thinking, well, it’s a couple weeks, and this things were closed down for a little time. Now we know, we know, we’re going into a time period where we’re going to have at least a couple weeks, probably a couple months, maybe six months, where we have time to plan for. And by the way, while we’re planning, we’re going to make some money, right? I don’t want to plan to not make money, but we’re gonna have time to plan so that when the light starts to shine back on the world, we are ready, and we are ready to step into that light. And we have the best year of our lives in 2021. Doesn’t that sound amazing? You join, you’re ready for this? Because here’s the deal. It couldn’t be simpler to think I’m crazy. It couldn’t be more perfect for your business right now. Right? You know, we didn’t know this was happening. Now we do know what’s happening, right? So we know we’re gonna have less shiny objects. In the next few months, we know we’re going to not spend as much time in our car, right? So the travel time that you might have had to go to events is gone now. So if you if you did three, you know, networking events a month, let’s say you went to Chamber of Commerce events or something, and it took you you know, maybe there’s, you know, there’s travel time all around what was what is now a half hour or an hour zoom of your time used to be three or four hours, right? Because you had to drive there and you spent some time and you’re schmoozing and talking and whatever. So we have that time back. And we know we have that time back. Because we know in the next few months, we’re not going to be going to in person networking events, very likely, right? So we have that time back. We know it. So we have less shiny objects, we have more time in our calendar. It is a time to plan and be intentional. And create the cocoon and inside the cocoon, right? I don’t know what’s happening inside a, you know, a butterflies cocoon. But I know there’s a lot happening there, right? There’s a lot of growth happening. There’s a lot of thriving happening. There’s a lot of nourishing, happening there right inside that cocoon, which we look at as as quiet but maybe it’s not so quiet. Right? So that’s we’re gonna talk about here today. So the first thing I want to talk about, as we do this is being intentional. Okay. So again, we’ve already I’ve already mentioned, we know this is happening, we didn’t know this was happening before, right? We know this is happening. It’s we’re not looking at, we’re going to open soon. And by the way, if you have a gym or a restaurant, obviously this is not necessarily for you. This is for the people that you know, most of my people listen to this podcast, people that have service businesses, maybe their employees, and they’re using LinkedIn, to, you know, to build their network, you still can be doing this, if you’re a restaurant or a gym owner. So there’s still things in this podcast that are gonna be good for you. But I understand that your challenges are different, I totally understand that your challenges are different. But for those of us that work from home, whether you’re newly working from home, because your office is now not doing in person work, or you’ve always worked like me, you’ve always worked from home. We know now that we have time to build to nourish our cocoon. We know we have time to plan and to make a plan. So that’s what I want to do. That’s what I want you to do now, right? It’s November 2020. I want you to start to plan, start to plan maybe if you’re doing events, maybe you can start to plan an event for the summer of 2021. Maybe Maybe you’re um hopefully you’re looking at your business plan for 2021. And you’re looking at how many of this Do I need to sell to and how many of these do I I need to enroll people in in order to hit the numbers I want to hit. But you can be doing this planning. And you can be intentional with your time. Maybe you even Wow, I just thought this is I’m talking, I like this, I might do this on my calendar, maybe you even put two hours or three hours a half day a week, or every week for the rest of 2020. And call it planning time. Okay, let’s plan for 2021 lets us because we probably didn’t have three hours a week, right prior to this pandemic time, where we could literally just focus on our time, take that time that you’re not driving, and create a planning time, be intentional about how exactly you’re going to spend your time in 2021. You know, one of the things that I’m doing, and I started to do this in the beginning of the, you know, in March of 2020, I was going live every day on LinkedIn and in my facebook group, and I’m still having challenges going live in my Facebook groups, because while my Facebook profiles back, a lot of things are still not back yet. And I can’t schedule multiple lives in multiple platforms at the moment. Hopefully that will be not the case, by the time you’re listening to this. But what I was doing was I was getting up every morning and getting up taking a shower, brushing my hair, putting on makeup getting dressed, because Lord knows we know what it could be like to be pandemic, Karen right and not shower for a few days. I don’t want I didn’t want that to happen. So I committed to go live every morning on LinkedIn and on Facebook. And sometimes I send them to YouTube or Twitter, right? There’s all different ways we can do this. And I knew that I could do it now like say 9am every day. And I couldn’t do it in a normal world because I would never be around 9am every day, I’m always all over the place. You’re going to networking events and meeting with clients or having coffee dates, but I wasn’t doing that now. So I knew that I could at 9am every day I wasn’t going anywhere I was home, but there’s no reason. And frankly, it helped me It helped me get ready for the day, right? I had to force myself to be camera ready by 9am, which helped me turn my camera on for stories and things like that over the rest of the day, right? Instead of going well, I can’t do a story yet because I haven’t brushed my hair yet. Right. So to be intentional, I actually am going to go back to that. Because I’m looking at how can I be intentional, as I move through the next few months of knowing that I’m kind of being it’s going to be in my house in my office for most of the time, I’m going to go back to my morning daily lives. And I hope you listen, I hope that if we’re connected on LinkedIn, you join me for them, because I’m going to help you right. I’m not going live just to tell you about what my dogs doing today, right? I’m going live to teach you some of the things that I do to thrive to have helped my business thrive. And hopefully you can take some of those tips to help your business thrive. So be intentional about how you spend the next few months, knowing that it’s very likely that you’re not going to be leaving your house as much as you’d like to or your office. Okay. So the second thing I want you to do is focus on those relationships. All right, focus on those relationships. You’re listening to this podcast, you know, we’re going to talk about LinkedIn. Right? LinkedIn is about building relationships. Do when you look at your LinkedIn network now? Do the people in your LinkedIn network reflect the type of people that millionaire Mary would have in her network? So if you’re looking at 2021, to be your million dollar year, your multiple 6,000,000,006 figure maybe your multiple million dollar year? When you look at your LinkedIn network? Do you see the people in your network that millionaire you would be hanging out with? If not, I want you to be building those relationships now. Build the family that start to build the foundation for a personal network. And remember, like, it’s not like your Twitter followers, your LinkedIn network are actual people that you can build actual bit relationships with human to human marketing. So start building the foundation for your millionaire network for 2021. Okay, so as you’re being intentional, which we talked about in the first point here, part of that should be continually building relationships. And you know, I call it watering your money tree, right, going over to LinkedIn, what are your money tree, and make sure that you’re consistently connecting with people. And what I want you to do now is be consistently connecting with people that are going to help you that are going to be the network of your dreams as you move into the business of your dreams. In 2021, you’ve got the time now they’re locked in their house to most likely, so a message to them, which is like listen, you know, looks like you’re doing some pretty cool things. We’re both in the same Chamber of Commerce. We’re both in whatever commonality you have with whoever you’re looking to connect with. Right, use that, and then quickly try to convert that into a zoom call or a call or a phone call, right because they’re not doing anything either. So it’s quicker to build relationships virtually today than it’s ever been. But be intentional about who those relationships are. Make sure there are people that are that are going to be the people that are going to fully support you as you build your millionaire network. And then the third thing I want you to focus on As you’re cocooning, right, and as you’re planning and being intentional and building relationships is to think big, because we have, I mean, listen, we could you could look at this to it, I like to look at this as we have less noise, right, we have less noise, because we’re not running all over the place, we can be more intentional about where we how we’re spending our time, right, less noise allows us to bring more value to what we do. So you know, where you might have thrown a, you might have thrown an offer out there a $200 offer, hoping that you’re going to sell 10 of them make $2,000 this week, right? I want you to now think about what your $2,000 offer is, because while you’re in this cocoon, right, I want you to come out of the other side of it with a bigger ticket offer. Okay, I want you to come out of this with a bigger ticket offer because here’s the deal, when people buy your $200, whatever, maybe maybe 10 people buy it, and of the 10 people that buy it, probably half of them don’t even do it. Because I don’t know about you, but I have a hard drive full of $200 things that I bought and never got around to doing. Right. And of the two of the five of the 10 that do watch it, half of them are probably not doing anything. Because you know, we just add it to our to do list, right? Because it’s we don’t put a lot of value in what we spent $200 on. But if that if you sold one of those 10 people a $2,000 offer, chances are, they’re going to have the results you wanted them to get from the end of that because their investment, they’re more invested in it, and you with a $2,000 offer, can add more of your time to assist them in getting that transformation you want them to get by buying that offer, right? So take this time in the next few months to really develop your bigger ticket offers. And don’t be afraid of them, please don’t be afraid of them. Because I’m telling you, the I’m gonna I’m not gonna say who it is. But if you’re you know who you are, if you’re listening to this podcast, and I’m going to tell you to listen to it. I had a conversation yesterday with somebody that teaches yoga. And she was saying, Well, I don’t know what, I don’t know how really I would use LinkedIn. So we spent a little bit of time talking about that. And like right now, it’s a little crazy people are going to yoga studios maybe right? And yoga classes are What $10 $15 $20? I said, What if you developed $1,000 personalized yoga package, an individual, your individualized yoga package, you have people that are women that are aging, that are working from home, and they’re sitting in their chair, maybe they’re babysitting their kids, or their grandkids and their, their, their lives, and their bodies are completely out of whack. They don’t have time to do an hour yoga class. But if you spend a day with them, and really give them a high level of service, holy crap, I want that right? Don’t you want that? So we spent some time really building out what a 1000 or maybe even a $2,000 personalized package would be? Right? And I’m a giver gifts giver presence getter, great yoga mat, right? Like what kinds of cool things could you do to really elevate someone’s success because guess what, that person that invested 1000 or $2,000, in you to help them develop a personalized yoga practice that you are going to be their personalized coach for, right, that takes into consideration their bad knees or their bum hips or their carpal tunnel, right. So they’re not sitting on the floor watching a YouTube video and sitting on the floor watching the video half the time, because they can’t do half the poses that the YouTube person is doing right, give them a personalized one, they’re gonna have better success. They’re happy to invest in you write. So take that same concept. And put that in your business, create a bigger offer go big, and you don’t have to do anything fancy to do this. Because here’s the thing, the bigger your offer, the less work it is. Right? If you’re creating a $200 product with a tripwire and funnels, you got to have sales pages and an email opt ins and you’ve got to build your list to thousands and thousands of people. And I’m not saying don’t do those things. But it’s a lot of work, right? When you do personalized big ticket offers. They’re custom. All you need to put on your website is we create custom packages to help you get this result. Right. And that’s it, you’re done. Right. So for the third piece of this is go big. Think about what your bigger offers can be. And in this time, just dream big I when I do these projects, I’m I tend to have sticky notes all over the walls, what can I think of something else I want to add to this big ticket something and I’ll write it on a sticky note and stick it on the wall. And I’ll figure out where to put it in later. Right. But just do a brain dump of all the amazing things. You may wake up in the middle of the night and go, Oh my gosh, I could do this too. If I’m if they’re investing me at 5000 or 10,000 or $25,000, right? I can do this too if I can at that investment level. So think big. All right, does that make sense? And you have the time in the next few months to do these things. So let’s just recap this for a second. The first thing I want you to do is be really intentional. We know we have a couple months ahead of us where we can look at it as our cocoon, right as our we know where our butterfly is going to emerge from as the light starts to shine. be intentional with how you’re spending your time. Take maybe take some more planning time maybe even take some more self care time, but be intentional. Instead of sitting back and going this sucks. Can’t believe I can’t go out, I miss my kids, I miss my family, I miss my parents, I miss my friends, we know all of that right? be intentional, maybe part of the intention is every day at lunchtime, have lunch dates, right, have lunch dates, schedule lunch dates, be intentional with how you’re spending your time in the next few months. Looking at it as your cocoon, as you’re building and nourishing your thriving business, that’s going to happen on the other side of it as it emerges as a butterfly, right. And number two, don’t forget about the relationships. Okay, if 2021 is going to be your year, then start to build a millionaire network. And that happens by building relationships. That happens by having, you know, having lunch days with people and having getting on the phone with people getting on zoom calls with people at any level. And the third thing is think bigger, this is the time to start to think about your big ticket offers, okay? I mean, I’m telling you like my, my friend that I spoke to about the yoga practice the yoga business yesterday, you know, these women that are not doing this, we are not getting the benefits of yoga, because they’re, they’re frustrated, they can’t do these online classes, because they’re not meant for them. They can’t even even if they were in person classes, and they’re, they don’t have an hour, maybe to do this, because they’re doing a million different things. So customizing something for them. This could be life changing, right? This could be life changing, this could change their health forever, they’re willing to invest to do that. Don’t look at this, you know, so look at it as that look at it from that perspective, and just serve the EverLiving hell out of these people. Okay, at a high ticket level, and this is the time to be building these offers. Because we are tired of all the noise, we’re tired of all the all the stuff, right? And we’re more willing to dive deep to get fast results to hit our achievements or to have those transformations. And in a shorter period of time. People will pay for that. So go big, how does that sound? You guys? How does that sound? Does that? I mean, does it doesn’t it feel great to think about this time as a cocoon, because we are starting to see the light of the spring maybe changing and being the light that we know is going to is going to help us get back out to the world and spend more time with our friends and family and frankly not be so worried about our health and the health of our family members and our friends, right? Doesn’t it feel great to to take this time to just nourish ourselves and nourish our businesses, so that when that light starts to shine, we’re just we’re just taking full advantage of it. I’m here to support you with this, we have tons and tons of different ways to do this. We do we in fact, one of the things I highly encourage you to do, as you can see by the conversation I had with my friend yesterday about our yoga practice, I love brainstorming what your big offers could be or what your breakthroughs could be. We offer complimentary breakthrough calls to anybody that wants them. Just go to KarenYankovich.com/call schedule a breakthrough call, you’ll talk to me or someone on my team. And we will we will talk to we’ll spend an hour with you really developing helping you develop what’s there for you in 2021. And obviously, if we think it’s something we can help you with, we’ll tell you what that looks like. But we’re not there to just sell you on our programs, we are truly there to serve you. Because we know when we come from this place of service, it’s when when the right people, we want only the right people in our program. So we don’t make an offer, frankly, to everyone that has a call with us. So we love having these calls. We want to talk to people, we want to support you, we want to give you ideas and frankly you may come back to us in a year or two. Right if tonight if Now’s not the time, but it is the time to start thinking about this. So book a call KarenYankovich.com/call gets you on our calendar, we’ll spend an hour with you will really help you develop this and we’ll just hold your hand as you kind of think about how you can nourish your cocoon. So if this was helpful to you, I would love for you to take a screenshot of this episode and share it on your social media tag me @KarenYankovich. Use the hashtag #GoodGirlsGetRich, we’ll share it with our audience because what my goal is the reason we do these breakthrough calls complimentary is we love to lift you up. And you can help us by lifting us up by sharing this podcast and we want to let will lift you up then by sharing that post with our audience. So we’re all lifting each other up, right? A rising tide lifts all boats. I do this podcast to support you. We do these free complimentary breakthrough calls to support you. We want to help you get started and have an amazing network of people an amazing business and a big fat bank account and I’m here to help you do that. Let’s kick some 2020 booty together. And you know it doesn’t have to be hard. It can be simple. I’ll see you back here next week for another episode of the good girls get rich podcast.