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Daily LinkedIn Routine: Do the 15-Minute Ritual With Me
A client just wrapped, you look at your pipeline, and it's thin. So you do your LinkedIn push. Three posts in a week, forty connection requests, a comment on everything that moves, on there at 8 in the morning and 11 at night like it's a part-time job. Then the work...
LinkedIn Profile vs Resume: About Section Before and After
Somebody gave a founder your name this week. She liked what she heard, so she did what we all do. She looked you up. And the first thing she read under your name was "senior executive, strategic leader, 26+ years of experience," and she thought, oh, she's looking for...
Build a Sellable Business: 4 Things Buyers Check First with Andrea Johnston
My parents had pensions. I don't. What I have is this business, and it took me an embarrassingly long time to admit that the business is the pension, or at least the closest thing to one I'm going to get. Which is exactly why I wanted Andrea Johnston on the show. She...
How to Get Referred: The One Sentence That Makes You the Only Name in the Room
Somebody you know is sitting in a meeting right now. Last four minutes, agenda almost done, and someone says it: we need outside help on this, who do you know? There's a pause. Whoever fills that pause wins. If you want to know how to get referred, that pause is where...
Why Clients Hire Someone Less Qualified Than You
You just heard who got the engagement. She's been at this for eight years. You've been at it for twenty-two, and you could do that project in your sleep. There's a reason clients hire less qualified consultants all the time, and it has very little to do with...
What Do You Charge? How to Answer Without Flinching
You get on the call and it goes well. She's nodding, she's leaning in, and then she asks it. "So, what do you charge?" You hear yourself say a number, and it's lower than the one you practiced in the car. Then, before she has said a single word, you add, "But I'm...
How to Turn Free Advice Into Paying Clients (Without Feeling Salesy)
You get on a call. Someone found you through a referral, or she heard you on a podcast, and the call is good. You answer real questions. You sketch out a plan for her, live, for free, because that's what you do. At the end she says, "This was so helpful," you say, "So...
What to Message After Connecting on LinkedIn – The Warm Open
She accepted your connection request four days ago. You know it was four days because LinkedIn told you — and you opened the message box the same day. You typed "thanks for connecting." You deleted it. You typed something longer. Deleted that too. Now it's Thursday,...
“Never Speak for Free” Is Keeping You Off Stages
How to get paid speaking gigs when you've only ever spoken for free: one 2019 breakout session became four paid stages. Here's the plan that did it.Somebody told you never to speak for free. Know your worth. Exposure doesn’t pay the mortgage. And it sounds like...
How to Get Clients From Podcast Interviews Using LinkedIn
You got booked. The conversation was great. The host said it was one of her favorite conversations she'd had all year, and you walked out of that Zoom buzzing. Then the episode dropped. You posted the link. Two likes and a comment from your sister-in-law. And then...