Twitter and LinkedIn are two of my favorite places to build your personal brand.
I’ve talked about what your personal brand is and why it’s important so in this post I want to focus specifically on what you can do on Twitter to make that brand shine!
1. Claim your handle
In Twitter land with 284 million active users, your name may very well be taken. And that’s ok. You don’t have to tout the brand of you in every which way especially if you are a service or product based business. Be clear and simple. If your personal brand is about having fun, then have fun with it! And leave @JoeSmith1998 for the other guy.
Some examples of how to adapt and overcome when your name is taken:
- @j_canfield not @jackcanfield (chicken soup for the soul book author/creator)
- @sitepointdotcom not @sitepoint
- @soc_media not @socialmedia
2. Build the foundation
I know I’ve talked about these specific tips a lot but it is that important and deserves to be repeated.
- Make sure you have a professional headshot as your photo or a clean logo design if you are showcasing your business.
- Fill your short bio section with a few keywords, a call to action and a link to your website or opt-in form.
- Finally add your location. This helps make you more visible in targeted searches, and frankly people like to know where you are from.
- Bing, bang, boom! Your soon-to-be followers and prospects just got a nice shot of who you are and what you do.
3. Become known as an expert
I am a huge fan of using social media to showcase your expertise. This is a big piece of your brand and one that Twitter can help you with immensely. A few simple strategies as you start is really all you need.
First, if you blog regularly you should make sure those blog posts show up in your Twitter feed, linking back to the post and ultimately to your website. Second, anytime you write an article or post an update on LinkedIn you should set it up to also auto-tweet to Twitter. This literally takes 30 seconds. Third, watch for trends or topics that are in your niche to come up in the media/social media sphere and then comment on them! One easy way to do this is to set a google alert to give you a heads up when that topic, name, or company has been mentioned online. You can then read what’s happening and comment on it with your best professional expertise and advice!
- Type up tweets (3-5) for each blog post you write, upload them to a scheduler and link to the blogs
- Make sure your LinkedIn updates auto-post to Twitter
- Set up a Google Alert on a specific topic or person who is in your business niche, wait for the action, and then talk about it
4. Set up a Twitter list
Create public Twitter lists that will become a resource for those who need the information you provide. For example if you are building a business helping writers, set up a Twitter list of agents for them to follow in each genre. If you are a life coach create a Twitter list of other Twitter feeds that you find smart, inspirational, and full of good advice. If you are a financial planner make sure to have a list of the best financial tools, news sites, and resources that are on Twitter. And everyone should have a Twitter list of those in their field that they listen to, admire, and learn from. Your prospective clients will appreciate learning from them too.
5. Share and engage like you would in person, it’s social selling!
A fair portion of your tweets should actually be re-tweets, which is sharing in the Twitter world. This sharing and then engaging after the sharing is just like social networking, only in the online world. Be sure to ask questions of businesses and people who are at the top of your arena. Engaging influencers (those who have a lot of followers) in your niche gets you noticed and ultimately increases your standing in the Twitter follower field.
Make it a point to:
- Re-tweet and share on a regular basis
- Ask questions to your followers as well as influencers in your field
- Engage, talk back, share more
One way I like to remind my clients about building their brand is by telling them to, “Ask yourself: Who would you be at a networking event? How would you act? Then be that, but online.” It’s you, only better and that’s brilliant.
Need some more advice on building your brand on Twitter? Come join me in my LinkedIn group where we ask any questions, we share and we care about helping entrepreneurs like yourself.