You Don’t Hate Working — You Hate How You’re Working

by khat DyBuncio | Aug 18, 2025 | Podcasts

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. If you’ve ever thought, “I like working… I just hate the way I’m working,” you’re not alone.

This episode of the Good Girls Get Rich Podcast was inspired by a Facebook post from a new mom on maternity leave who dreaded going back to her job. She loved being productive and using her brain — but hated the micromanagement, the stress, the traffic, and missing her baby’s milestones.

And I remember that feeling. The early-morning commutes. The endless meetings. The sinking sense that your brilliance is building someone else’s dream while yours waits on the sidelines.

Here’s the truth: This isn’t burnout — it’s misalignment. And alignment is your birthright.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About The Episode and Highlights:

In Episode 322, I share 10 high-income business ideas you can build from the career skills you already have — so you can work in your zone of genius, enjoy more flexibility, and create financial independence. These strategies work whether you’re ready for a full career change or want to start something alongside your current role.

The Consultant Path – Turn Your Expertise into a Premium Service
Consultants get paid for their brains, not just their time. If companies hire outside experts for projects you could do, you can become that expert. Instead of billing hourly, create value-based packages that reflect the results you deliver.

Example: If you’re in HR, offer a “Recruitment Process Audit” for growing companies — at a premium rate.

The Course Creator Path – Build a Profitable Online Program
You’ve likely taught or explained something 100 times in your career. Package that knowledge into an online course, workshop, or training series. You can create it once and sell it over and over.

Example: A PTA president could create “The Ultimate Guide to Running a Successful PTA” and sell it nationwide.

The Coach or Mentor Path – Guide the Next Generation
People already ask, “How did you do that?” Turn your experience into a coaching or mentoring business. Whether 1:1 or in a group, you can support the next wave of women in your industry

Example: A finance VP could mentor women looking to break into leadership roles.

The VIP Day Model – Deliver High-Value Results in One Day
Some clients want high-touch, quick results and are willing to pay a premium for it. A VIP Day lets you dedicate one day to solving a client’s problem from start to finish.

Example: A yoga instructor offers a private, customized wellness retreat day — including movement, meditation, and nutrition planning — for $2,000.

The Done-With-You Model – Collaborate for Success
Perfect for perfectionists — you don’t do everything for the client, but you work alongside them. This builds intimacy and keeps your workload lighter.

Example: In my She’s LinkedUp program, we write LinkedIn profiles with our clients, ensuring their voice shines through.

Digital Products – Sell What You’ve Already Created
Templates, checklists, email scripts, or spreadsheets you’ve made for your own job can become instant-download products. They sell while you sleep and position you as an authority.

Example: A project manager could sell a “Team Communication Toolkit” with meeting agendas and templates.

Speaking & Training – Get Paid to Share Your Expertise
Corporations, associations, and schools all pay for expert speakers and trainers. Build a speaker kit and start pitching topics you’re passionate about.

Example: A marketing director could teach “Brand Storytelling for Nonprofits” at association events.

The Thought Leadership Path – Build a Brand that Attracts Dream Clients
Consistently showing up online builds authority. Post on LinkedIn, do podcast interviews, and publish articles. The more visible you are, the more opportunities come to you.

Example: A career coach shares weekly LinkedIn posts and guest articles on work-life balance, leading to client referrals.

The Advisory Path – Offer Strategic Guidance
If you have expertise in startups, boards, or nonprofits, you can offer advisory services. It’s a way to provide high-level input without being tied to a 9–5 schedule.

Example: A retired educator advises a startup creating educational tech for schools.

The Boutique Agency Path – Lead a Small, Profitable Team
Hire a small team to do what you currently do and step into the CEO role. Start with just one or two clients and grow at your pace.

Example: A social media freelancer builds a boutique agency specializing in Instagram marketing for women-led brands.

FAQs About Career Change and High-Income Business Models

Q: Can I start a consulting business while still working full-time?
Yes. Many consultants start part-time, focusing on 1–2 clients, then transition when their income becomes sustainable.

Q: What is a VIP Day model?
A VIP Day is a premium offer where you dedicate one day to delivering a complete solution for a client’s problem. It’s perfect for high-touch, results-focused work.

Q: Do I need a large social media following to build thought leadership?
No. Thought leadership is about consistency and value, not follower count. Posting regularly and sharing your expertise attracts the right clients.

If you’ve been waiting for a sign to start building work-life balance and income on your own terms, this is it. The life you want is closer than you think — but you have to choose it.

Resources Mentioned in the Episode:

I created a special guide to go with this episode — 50 Business Ideas from Real-Life Paychecks. Inside, you’ll find real examples of women who turned their careers into thriving businesses, complete with quick monetization hooks and inspiration to take action.
Download it here!

Magical Quotes from the Episode:

“This isn’t burnout — it’s misalignment. And alignment is your birthright.”

“Stop pouring your brilliance into someone else’s dream. Start building your own.”

“Every single one of these business models is rooted in skills you already have — you don’t need another certification.”

“The life you want is closer than you think, but you have to choose it.”

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

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Click here to subscribe via PlayerFM
Good Girls Get Rich is also on Spotify
Take a listen on Podcast Addict

Read The Transcript

GGGR Episode 322 – Final

00:00

Karen,

00:10

hello, hello, and welcome to another episode of The Good girls get rich podcast. I’m your host,

Karen Yankovich, and today we’re getting raw and real and radically honest about something

that I know so many of you are feeling, but maybe haven’t said out loud, and that is, I don’t

hate working. I just hate the way that I’m working. I live in northern New Jersey, and I’m in a

local women face, you know, something moms, right? Facebook group, and there was a post,

and I’m gonna and it came from a woman who was on maternity leave, and I’m going to

paraphrase this, because I don’t want to out her too much, but she basically said, I’m really

dreading going back to work. We make great money, but it’s still not enough for me to stay

home with my baby. I hate being paged, I hate being on call. I hate the stress, I hate the traffic.

I just feel so stuck. Does it get better? And I remember that, oh my gosh. I remember that. I

think I’ve told you guys on this show. I remember driving back to I wasn’t going to go back to

work after I had my third kid and

01:09

my ex husband quit his job, so I had to go back to work. And I remember, I mean, northern New

Jersey, the traffic’s insane. It’s insane.

01:18

I remember driving back to work screaming at the top of my lungs, I can’t believe I’m effing

doing this. Like you just, you know, you’re trying to raise kids, but you have to be at work at

eight o’clock. She means you have to leave it like 630 even if you’re only like, 15 miles away,

you know. And then you don’t get home, even if you get out at four, you don’t get home till like,

six o’clock. 536 o’clock was, it’s crazy, right? So if it hits home for you. Like, it hit home for me

when I read that. And if you ever found yourself asking, like, is this everything or like, I just I

don’t I’m ready to I want to work. I love contributing. I love what I do. I’m so good at what I do,

01:53

but there’s got to be a better way to do it. I decided that I wanted to do an episode just for that,

because that really is at the heart of everything I teach, right? It’s at the heart of everything I

teach. What is your zone of genius? How can you create a big, beautiful, bold, ask, offer for thatteach. What is your zone of genius? How can you create a big, beautiful, bold, ask, offer for that

and and then sell that, whether you’re a full time entrepreneur or it’s a side gig, whatever it is

for you. But there’s people are doing this, so why not you? So we’re going to walk through 10

powerful ways today that you can turn the career that and the expertise that you’ve worked so

hard to build into a high income business, if you want, right one that you can fit around your

life, not the other way around. And I’ve created a free guide to go with this, 50 business ideas

from real life paychecks. You can grab that right now at Karen Yankovich, Comm, slash, three

to two, download, and I’ll tell you more about that later as well. All right, so let’s talk about the

big elephant in the room here. Okay,

02:52

the real issue is that you you don’t hate being productive, right? You don’t hate using your

brain. In fact, you probably love using your brain. You love having impact. What you hate is

being micromanaged, missing your child’s milestones for meeting that could have been an

email, right? Trading your piece for a paycheck, being brilliant and still feeling broke or boxed

in, this isn’t burnout. It’s misalignment. And let me just tell you, alignment is your birthright.

That’s all we’re looking to do here, take that beautiful genius you have and align it with

something that will bring in the money, and oftentimes, way more money than you were able

to get at a paycheck, right? And instead of pouring all of your heart and your soul and your

energy and things you want to pour into your family, into someone else’s business, someone

else’s dream, start building your own. So if that all sounds aligned to you, then you’re in the

right place. So let’s I’m just going to talk quickly about like 10 different ways you can take your

skills from your paycheck and turn them into a profitable, aligned business. So the first one I

want to talk about, and this is a big

03:54

one, the consultant path. Listen, we all know consultants get paid. Nope, nope. No. Corporation

is expecting to hire a consultant and not pay them, right? So, and maybe you even seen that.

Maybe you’ve even seen consultants come into your company and you’re they’re getting paid

04:12

five or six times what you get paid to do things that you probably could do. Right? Consulting is

kind of simply charging for your brain instead of your time, right? So, like, think about what

kinds of things your company might bring a consultant in for that you probably have a lot of the

skill for. You have to have all this skill because, let’s get real. We can learn, right? You don’t

have to know. Like, this is another issue with women. We feel like, if we don’t know all the

things, we can’t do it yet, you can learn right? As long as you know, you can accomplish it one

person, one problem, and charge a premium. Because remember this as a consultant, let’s say

you get paid $50 an hour, right? And you’re like the consultant gets paid $200 an hour. You

don’t want to charge hourly as a consultant, but let’s just use those numbers as a round

numbers, right? Remember that you’re not really getting paid $50 an hour because there’s a.

05:00Loaded labor rate. They’re paying payroll taxes on you, then maybe they’re paying for some

benefits, right? So your $50 an hour is probably close to $100 an hour. And that consultant

that’s getting paid $200 an hour out of that $200 they have to pay their overhead, right, all the

things that go into running a business. So charging a premium isn’t overcharging. To just stay

aligned. You got to charge like, two or three times what an hourly rate might be, just to say

even. And then, of course, I want you to stick it. I want you to take that a little a level higher,

right? And that’s what I’m here to help you with. The second path, the course creator path,

right? What do you know? Package it into a workshop, package it into a training, package it into

a digital course. You’ve something you’ve already taught 100 times, right? Why not record it

once and sell it forever. This can doesn’t have to be a business thing, by the way, right? You

can run a digit, let’s say you’re the president of the PTA, right? But you can create a course

around how to run a successful PTA, right? There’s courses for everything. It’s courses for

everything. And most of the stuff that goes into this, you can, you know, you can get free

recording up, you know, like, you know, this microphone that I have is very inexpensive, right?

And it’s a good one, like it’s that stuff doesn’t cost that much to get all the things you need to

create a course. The third path, the coach or mentor path, people are already asking, how’d

you do that? Right? Whether you’re a nurse or a teacher or the VP of Finance, you can mentor

the next wave of women coming up behind you, right? And you can charge for that. You can

charge for that, whether you have groups or whether you or whether you have a community, or

whether you do it individually, right? Speaking of individually, the fourth path I want to talk

about is the VIP day model.

06:30

I am telling you

06:33

there are people that would rather pay high, a premium price to have you to their self, to

themselves, than to be in a group or be something lower ticket, right? So, one high touch day

where you’re solving a full problem, you know, that’s it. One day, big value, premium price. I’ve

talked to like yoga teachers about this. Like, you know, you’re focusing on your $20 a person

class, focus on, like, what does $2,000 to spend the day with you look like? Right, creating

custom

07:03

yoga sequences and maybe essential oil blends, or maybe building in some massage, whatever

it is you do, right? Like, there are women that are just not going to come to your yoga, your

yoga class, because their rotator cuffs are torn and they’re they feel uncomfortable, right?

Work with them privately, VIP day. People want to do this. I promise you, there’s opportunities

for this. One of the first things we teach in our she’s linked up program, is how to create a VIP

day. Model Number five, the done with you. Model this is perfect for the perfectionist that are

listening to me here, right? You don’t have to do it all. Just do it with your clients, right? It builds

intimacy and it keeps your workload light. They can bring you in, you know, consultant, mentor

like you know, you’re saying, I’m going to do this with you. I’ve done this before, right? And I’m

going to teach you how to do it as we do it together, right? Our she’s linked up. Program, is itdone with you? Program, there are things we do for you. We write your profile for you, but we

do it with you because it allows us. You know, I’m never going to log into your LinkedIn profile.

It’s against all LinkedIn Terms of Service, and I don’t want to do that, right? So we do this with

you. There’s lots of things you can do with a done with you. Model number six, digital products,

templates, checklists, email scripts, instant downloads, right? You’ve already built some of

these, maybe for your own, for the work you’ve been doing right now, turn them into making

money, right? And help let’s chatgpt Or somebody help you create all of that, right? Like they

can help you chatgpt or AI can help you come up with what the digital products are that you

have a unique ability to do. Number seven, speaking and training. Get paid to teach what you

know, corporations, schools, associations. These people are craving real world wisdom. Okay,

you’ve got it. You’ve been in the workforce or these all these years, right? What is this? You

know this. So let’s just put, let’s say this, the person that put this Facebook post up, like, say

she goes back to work because she just didn’t build this in yet. But at the same time, she

creates a speaker kit, right? What can she go out and speak to? Like, whether it’s real estate

agents or insurance agents or some, I mean, there’s associations for, you know, people that so

buttons on dolls, you know, and more, right? So, so think about the speaking and training path.

That could be another path to build income for you, the thought leader path number eight, start

showing up post on LinkedIn, do guest interviews, build a brand around your expertise, and

doors will open. I say this all the time. I wish I could tell you what the actual mathematical

equation is for reach out to this many people and you get this many clients, but I can tell you, if

you do, if you build a network with intention and you just do outreach intentionally and and

from your heart and from your area of expertise, the business follows every single time, every

single time the advisory path, right? Maybe you have expertise in startups or boards or

nonprofits be the voice of wisdom without being on their payroll, this is very attractive to a lot

of these people. And by the way, startups often have cash, right, so they can pay you for this

stuff. And the 10th one that I’m listing here now. And remember, we have a download for you

where there’s 50 ideas the boutique agency path, hire a small team to do what you do now and

step into that CEO role. Smart. Start small.

10:00

Start small, get one or two clients, and then grow on your terms.

10:04

There’s so much more we can talk to about this, like I would love to talk to you individually

about this. If you go to Karen yankovich.com/call I’m happy to chat with you about what it looks

like for you, but every single one of these models is rooted in skills you already have. I’m not

asking you to get another certification. You don’t need any of that, you just need the strategy.

Okay, you just need the strategy. So let’s talk about what this really takes. Okay,

10:28

it’s not more hustle, it’s not more sacrifice. It’s giving yourself permission to build that bridge

from your paycheck to your entrepreneurial vision, right to take up space, to value your piece

more than your job title, your LinkedIn profile, absolutely can open doors to dream clients. I

know that. I’ve seen that I teach that your story can become your brand, right? Oh my gosh, Ican. I can. I can just rant on this forever. But, and the reason that I incorporate PR into these

conversations, you know, public relations. I want you interviewed on podcasts and magazines,

newspapers, whatever, a little PR, a little positioning and a whole lot of self trust. You can build

a business that supports your life, not one that drains it. So that’s why I created this episode,

because I read that post on Facebook and I was like, All right, I

11:19

I just want to spark like, what if, right? What if I’m not asking you to I mean, eventually you

have to take a leap. Right? I did right? Many of us that entrepreneurs did. I took a leap at one

point, left my secure paycheck, you know, to do what I do now. So that’s why I created this new

free resource, 50 business ideas from real life paychecks. You’re going to find real examples of

women turning jobs into offers, business models for nurses, teachers, admin assistants,

creatives, quick monetization hooks for each of these ideas, right? And a little inspiration,

because I want you to believe that you can do this too. This is not fluff. This is the idea that can

change everything. So you can grab that at Karen yankovich.com/

11:58

322, download, okay, and you can grab that free checklist. Here’s the truth. You’re not stuck

because of your job. You’re stuck because no one showed you another way, or no one because,

let me tell you something, when I took this leap,

12:14

I had to lean into my entrepreneur friends, not my friends and family who love me but didn’t

get me right. So there’s going to be people that are like, wait, what? You got a six figure

paycheck, and you live in Bergen County, and you’re gonna walk away from that to do what?

Right? I’m here for you. I want you to imagine that like you’re walking into a Monday morning.

The sun’s coming in the windows, your kids are laughing in the background, and your calendar

is full of people who value you, right? You’re charging a premium price for the genius you are,

and you’re doing work that feels like an extension of your heart, not feels like a drain on your

entire being. That life is closer than you think, but you’ve got to choose it. So start with

downloading the guide. Start with downloading the guide. Let this episode be your sign. Okay,

make sure that we’re connected as well and on LinkedIn, and let me know how it’s going,

13:08

and know that you were born worthy the world is waiting for what only you can bring. I will see

you right here next week for another episode of The Good girls get rich podcast.

The Invisible Woman Effect — and How to Flip It Into Your Power Move

by khat DyBuncio | Aug 11, 2025 | Podcasts

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich.

Have you ever walked into a meeting, networking event, or even a Zoom room and felt… invisible? You’re not alone — and it’s not your fault. What I call the Invisible Woman Effect happens to so many women over 40, 50, and beyond. Despite being more qualified, capable, and experienced than ever, society often sidelines us in favor of younger voices. In this episode of Good Girls Get Rich, I’m sharing how to flip invisibility into your biggest career advantage with simple LinkedIn visibility tips, credibility-building strategies, and personal branding for women over 40 that position you as a thought leader in your field.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About The Episode and Highlights:

Welcome to what I call The Invisible Woman Effect — that quiet, creeping phenomenon that often shows up in our 40s, 50s, and beyond. You’re at the most qualified, capable, and confident stage of your life… and yet, society’s obsession with youth starts to push you to the sidelines.

But here’s the truth: invisibility is not the end. It’s a door. And in this episode, I’m handing you the keys.

Why Being Underestimated is Your Strategic Advantage

I’ve been in rooms where no one asked what I did. I’ve felt like I was blending into the wallpaper. But I’ve also learned something powerful: being underestimated can work in your favor. When people don’t see you coming, you have the space — and the freedom — to reintroduce yourself on your terms.
Instead of pushing harder to be seen from a place of desperation, you can take that breathing room to refine your brand and step into the spotlight strategically.

3 Steps to Flip the Script and Own the Room

In this episode, I share how to turn invisibility into undeniable presence with a few intentional shifts:

Reclaim Your Narrative
Your LinkedIn profile isn’t your resume — it’s your stage. Speak to the future you and the transformation you deliver, not just your past titles. Update your headline and About section to reflect who you’re becoming.

Create Daily Visibility Rituals
Visibility isn’t a one-time event. I call it “watering your money tree” — small, consistent actions like commenting on posts, engaging in conversations, and connecting with people you admire.

Practice the ICU Principle
I See You. Visibility is reciprocal. When you intentionally see and celebrate other women, they see you too. This isn’t about pushing — it’s about genuine connection and collaboration.

Action Steps You Can Take Today

Before you click away, here’s your quick start checklist:

Update your LinkedIn profile image and banner to reflect today’s you.
Refresh your headline with the “Who you are, who you help, how you help them” formula.
Add credibility builders in your Featured section (media mentions, interviews, lead magnets).
Commit to 10 minutes of intentional commenting every day.
Schedule one micro PR moment this month — a podcast guest spot, local media feature, or speaking opportunity.

A Visualization to Step Into Your Power

Midway through the episode, I guide you through a short visualization to help you embody that undeniable presence before stepping into any room — virtual or in-person.
It’s a moment to root into your experience, own your authority, and carry the energy that makes heads turn (for all the right reasons).

Resources Mentioned in the Episode:

If you’d like my personal eyes on your visibility strategy, book a complimentary call — let’s get you seen, heard, and paid what you’re worth.

Magical Quotes from the Episode:

“Being underestimated isn’t a setback — it’s your strategic advantage.”

“Your LinkedIn profile isn’t your resume. It’s your stage.”

“Visibility is reciprocal — when you see others, they see you.”

“You are not invisible. You are undeniable. Your experience is your authority”

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

Ways to Subscribe to Good Girls Get Rich:

Click here to subscribe via Apple Podcasts
Click here to subscribe via PlayerFM
Good Girls Get Rich is also on Spotify
Take a listen on Podcast Addict

Read The Transcript

GGGR Episode 320 – Final

SUMMARY KEYWORDS

High ticket pricing, internal beliefs, mindset shifts, client value, premium branding, scarcity mindset,

growth mindset, custom packages, energy work, luxury brand, client transformation, pricing strategy,

confidence building, business goals, wealth building.

SPEAKERS

Speaker 1, Karen Yankovich

Karen Yankovich 00:10

Karen, hello and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich,

and today we are going to tune in and turn inside out the biggest block that keeps you from

charging the prices that you need to charge to be able to step into the kinds of wealth that’s

available to you, and that block is often your internal beliefs. We’re going to explore your fears,

your worth, your next level energy. This is a safe space to do that. I’m going to share research

and mindset shifts and maybe some a couple little rituals to help you anchor in to that

confidence so that you can step into those higher ticket packages with that confidence and with

ease and start to build more wealth. Here’s the thing. I want to just say this, and I say this, and

I say this all the time, and this is not an apology for high ticket pricing, because I don’t think

that we need to apologize ever more of an explanation. I’m not talking about overcharging. I’m

not talking about taking something that used to charge $20 for and charging $20,000 for it. I’m

talking about creating a package or a pro program or a product that you can massively over

deliver on because you’ve got the budget to do. So Right? And, you know, I’ve told the story

before, maybe you’ve heard it, but I had a client one time that I was working with this exact on

this exact strategy with her, and she’s like, I know, you know, I was thinking it’s going to be

$5,000 thing, but I was thinking, you’re going to probably want it to be a $10,000 thing, so let’s

just go with that. And it was like a coaching type package for corporations. So I said, Okay,

perfect. Let’s go with $10,000 so we mapped this whole thing out. And then I said to her, what

if it was a $20,000 investment? And she lit up. She’s like, well, then I can do assessments for

their team members. I can go into I can go on site once a month. And she started rattling off all

these other things she’d be able to do at that higher investment level. I was like, well, doesn’t

that sound amazing? Right? Like your, your client, is getting even better service for you from

you, right? They’re getting a better package from you. They’re delivering at such a bigger at a

higher value. You need less of these clients to get to the numbers you need to get to in your

business to reach your business goals. So it’s like, and the people that you’re ultimately helping

the employees at that company are getting your best stuff, right? So that’s win, win, win.

Imagine if you went in with that $5,000 ticket in mind, as opposed to that $20,000 ticket, right?

So that’s what I’m that’s the mindset I want you in here as you listen to the rest of the show,

because some of the common fears that I hear is, Well, I’m I don’t know if I’m really worthy of

that 20k or 50k or 100k or people will think I’m greedy, or, what if nobody will pays this. And,you know, let me just say this. And this is one of the reasons I do this show, okay? And when I

did some research for this episode, I can’t even tell you how many sources I found to support

this next statistic, way more. I mean, it’s crazy. Women under charge at a cost on average,

28% less than men. Can you imagine? Let me just say this. We know that we’re better than

some out many of the men out there, probably some of you may be better than all of the men

out there, right? And this is not a man women thing, but men go in with the confidence for the

higher price point. Women, on average, charge 28% less than men for the same service. This

isn’t a lack of skill, right? You probably have as much, if not more, skill than the men that are

proposing, 28% more than you’re proposing. It’s a systemic scarcity triggered mindset. Okay?

So these are not flaws. You’re not flawed. If this is happening, if you’re doing this, it’s a human

response to systems that have been telling us for decades to shrink, right? For decades. I

mean, listen, I’m older than probably many of you listening to this show, right? So I have been,

you know, taught this my entire life, my entire life. So we have to unlearn these things and

learn how to create a package at a price point that we can over deliver, give massive value to

our clients, but also serve ourselves at that level where our cup is overflowing, right and we can

continue to serve from that place. So let’s talk a little bit about like, how you’re pricing this. So

many people I speak to, you know, well, they they figured out by hour, and if you have hourly

pricing in your in your on your website, you need to take, don’t know, because, you know, at

the end of the day, you don’t just charge for the hours that people are seeing you, right? If

you’re a coach and you say a four hour package is $400 people immediately do the math like

$100 an hour. It makes her think she’s worth $100 an hour. You know, you’re not only spending

an hour on that client, right? All the pre work and the post work and all the training you you

went to to be able to be able to do this coaching or consulting with them in the first place,

right? That all goes into that $400 price point. But when you have like, four hours for $400

people immediately think of that hourly rate, right? So we’re talking about basing your pricing

on your value and the deliverables, not the number of hours. So. That you’re working with

people. Does that make sense? I just want you to kind of reframe this a little bit and remember

see and see that you can create a package that is not selling your time, it’s selling the

transformation that you provide, okay? And your branding signals value, right? Like you see a

Chanel brand or Apple, those strong visuals and that positioning justify their premium costs. I’m

sure you probably have heard the the, you know, the the example of a bottle of water, right?

Like you buy a case of water in a, you know, shop, right? And a bottle cost 12 cents. You buy a

bottle at the airport, the same bottle costs $4 right? But at the airport, it’s premium positioning,

because you’re jumping on a plane you don’t have, certainly not, you know, taking it well, you

can’t even bring it past security anymore, right? So you’ve, you know, there’s a value to buying

that bottle for $4 at the airport. It’s the same freaking bottle of water, right? So there’s

psychology around that. There’s psychology around that, and the branding signals all that. So

you have to consider your branding, and that’s why we focus so much on your personal brand,

and how you show up on LinkedIn and how you show up with your publicity, right? If you’re

getting featured in newspapers and magazines, because that leads to premium branding, you

look like somebody that people have trust in and confidence in, right? Charging more doesn’t

make you that price. It reflects the value that you deliver. So it isn’t really about you, it’s about

the value you’re delivering, right? And premium pricing works because it it triggers that

scarcity and exclusivity in buyers minds, like if I so do this myself, and I certainly not

consciously, but I know I’ve done it, and maybe you can relate to this. If I pay $10 for

something and somebody else tells me the exact same things for $10,000 I’m like, wait, I pay

$10,000 for this, I better. I better. I better jump on this. I pay $10 for it. Like, I have a

spreadsheet of things I paid $10 for because I forget that I bought them, right? So again, now

that’s an example of just overcharging, right? So I’m not suggesting you do that. You don’t take

your $10 things and make them $10,000 but understanding that you can create $10,000 things

because people connect to that, that premium pricing works because it triggers exclusivity, andK

people like charging more helps people because they perceive deeper transformation and are

ready to invest, and they’re ready to do the work, right. They’re ready to do the work. And I will

tell you this from personal experience, and from personal experience working with many, many

hundreds and 1000s of women over the last 1015, years doing this work, the people that invest

in you at this higher level are the best people to work with. They are. They’re ready to do the

work they want to. They want to work with you. You’re obviously showing up at a different level

for them than you do for your $5 people. Right? So the the relationship itself is better. And

there’s so it’s so much. It’s so much. It’s, frankly, it’s easier to get to 100k or 500k a year with,

you know, $10,000 clients, than it is to get there with $10 clients, because you need to get so

many more of those. And you don’t need to, you don’t, you know, and there’s so many more

you’re getting. Aren’t even really the ones you want. The beautiful, amazing ones are the ones

ready to pay you $10,000 right? So I really need you to do that mindset shift. Maybe you’ve

read the growth mindset book from Carol Dweck. If you haven’t, we’ll link to it here, and her

growth mindset model is moving from I’m not enough to I’m actively growing my value, right?

We don’t ever stop growing. So if you’re feeling right at this moment, as I say all these things,

that you’re like, Karen, I just can’t even imagine saying and the investment for that is $50,000

that’s because you’re still in that I’m not enough mindset, and we need to move you to that. I’m

actively growing my value mindset. Okay, this is, this is, you know, the this is a moment in time

for you. It’s a moment in time for you. And I am here for you in this moment in time because I

want you to feel as comfortable saying and the investment for my service that we just

discussed is $50,000 as you say, please pass this all, and that’s why you’ve got to practice it

and practice it and practice it and practice it and practice it and practice it because it needs to.

It’s a muscle. You’ve got to you’ve got to create, right? And you know, the one of the beautiful

things about creating a high ticket service in your business, and doesn’t mean you can’t have

low ticket services also, right? But I think all of us need to have a high ticket service in our

business if we have something available, if somebody wants it, right? Is that you don’t need to

have, like, 100 sales pages and upsell pages and all these checkout pages and all that other

stuff you just you need to have a conversation with a potential client, right, a prospect. And you

need to be able to say, Okay, let’s map this out. Let me hear what you want. Tell me what

you’re looking for. Do a little uncovering, right? Do a little uncovering, and what they’re what

they’re really looking to get out of this engagement that they’ve reached out to you about, or,

frankly, you’ve reached out to them about,

Karen Yankovich 09:51

and then, you know, you can put together what you’re going to call a custom package for them,

but your custom package could be pretty much the same for everybody you do this for, but

you. You going to tweak it to match what they really want? Like, maybe they want you to come

on site. Maybe they don’t. I had a client one time. Oh my gosh, poor guy passed away. But he,

um, he lived in Boston. I live in New Jersey, and he needed to see me once a month. So once a

month, I would drive. We would drive to Connecticut and have lunch, and he would pay me. He

would give me a give me a check once a month and I’d have lunch. And honestly, I built in what

I called an aggravation tax for that, because I had to drive to Connecticut once a month to

meet with them, right? So, so, you know, I charged him for that, because my time is valuable,

right? I don’t, I don’t normally have to do that with my consulting clients. He insisted on that, so

we put it together, and I charged him an extra whatever, $1,000 $500 a month, $5,000 a

month or something. I mean, took away a day of my time every month, right? That’s a, that’s a

big, the big ask, right? So if you want me to do that, there’s a, there’s a cost for that. So you

put together these custom packages for them, and it, what it means is you don’t have to create

all these pages ahead of time. You create this custom package, you put it together in a, youknow, you use chat, GPT, or whatever. You put all the deliverables in, and you say, please pop

out a, you know, beautiful proposal for this, and then you put it in a PDF, and you email to

them, and you’re done. You don’t have to have all this pre work for something that you may or

may not ever even sell, right? So when we’re talking about these higher ticket packages, it is

this actively growing my value mindset that we’re doing as we’re as you’re talking to them,

because you’re now, you’re in your zone, right? Well, I can do this, I can do that, and maybe

they’ll ask you for a couple of things that you don’t know if you can do. But here’s what you can

do at a higher ticket price point, you can bring somebody in, right? I bring our PR expert in

every now and then with my consulting clients. If I need somebody I can do I can walk the walk

and talk the talk. But, you know, sometimes it needs to go a little deeper, so I’ll bring in

somebody. On a little higher level than I am I, you know, I am, I am like the I like to refer to

myself like at the Mogul at the top of all this. I don’t need to know how to do all the things I say

we’re going to do. I need to know I have somebody that can do all those things right, and that

comes from actively growing your value. Okay? So think back. Think back. Here’s a little

journaling prompt for you. Think back to your previous life, your previous chapter. Maybe it was

corporate, maybe it was something else you were doing. Who knows? Maybe it was even like

some volunteer thing you did. Maybe it was as the president of the PTA, whatever. Think back

to a time, a moment in time, where you delivered way above what you were asked, outsized

results. Like totally outsized results. How would that feel, priced at its real impact? Right? Think

about that journal on that for a second, because I’m guessing it might not have been priced at

its real impact. So let’s talk a little bit about how to kind of energetically get to this place.

Because, you know, I you might have these big dreams, but if your energy is here and your

dreams are here, your if your energy is low and your dreams are high, they need to be aligned

if you’re ever going to achieve them, right? So let’s talk a little bit about like, a couple little

morning and energetic anchoring rituals that you can do here. So in the morning, if you’re

struggling with this, if you’re if you have a day where you know you’re going to be talking to

people at a higher about higher price point packages, you’re going to be spending your day on

LinkedIn, connecting with people, reaching out to people. I want you to think about a real

success you’ve had, if you, if you have, maybe a place that you a box or something that you

keep testimonials or thank you cards that you’ve gotten, or whatever. I want you to recall some

real successes that you’ve done, and I want you to speak it out loud. I want you to maybe even

watch some of the testimonial videos maybe you have from some of your clients, right? Go to,

you know, I have our success stories page on our website. I can go and watch some of those

videos, right, and remind myself of the kinds of transformations that the work that we do

around here provides for the people that I work with, right? Because this supports your self

worth before you’re sending those price quotes, right? So do that energetic work before you

even start your day, so that you’re starting your day at that high vibe level. And then maybe

every week, you want to look at your offers, maybe even once a month, look at your price

offers. Do they feel the Do they feel aligned? Do they feel anxious? You know, if you’re feeling

anxiety around some of it, then stop for a second and think about, what are the beliefs causing

me to be anxious about all of this? Right? Because I can promise you every single solitary

woman listening to this show right now I can have a conversation with and we can go up with a

$50,000 consulting package that you can offer and market and land a contract for. And I don’t

say that lightly. I don’t say that lightly. If you’ve worked with me, you know, I don’t say that

lightly. We can make that happen, but you have to, you have to have do this energy work,

right? You have, if you feeling a little anxious, you’ve got to do the energy work to get you

there. And you got to kind of troubleshoot what’s in the way of those kinds of things. I, you

know, I can help you with them as if we’re working together, right? But here on this podcast,

this is the work you got to do, right? And I want you to think about treating yourself like a

luxury brand, right? Get some premium headshots. Get a banner that exudes your value, you

know. Get somebody to do some great graphics for you, visuals and reminders to you and toS

your clients at your premium, your energy precedes your words. People can see and feel who

you are before you even start talking. I. So you have to, I’d rather you do less at higher level for

those higher tickets. First of all, doesn’t sound amazing. I want you to do less work, have less

things, have less less visuals and less graphics, and a smaller, tighter website and just a great,

tight LinkedIn page to get bigger ticket clients that are at a premium level, so you can hit the

price points that you want to be hitting, right? Amazing. Amazing. It’s amazing. And then you

also have to surround yourself with other people that are higher ticket setters. You know, I

remember when I first started in my entrepreneur journey, there were so many people that I

was talking to that were in my circle, and many of them still are in my circle. And a lot of them

were like, and I want to be a high I want to, I want to be a six figure business owner. And I was

like, hmm, like, I’m sorry, but $100,000 as an entrepreneur, you might as well go work at

Macy’s. And that’s how much money is going in your pocket after you pay your VA and your,

you know, all of your your your CRM and Canva and all the things you have to buy, right? As an

entrepreneur, that’s not enough money. I needed to surround myself. And I will say, and I’ve

said this many times on the show, when I talk to people about working with them privately or in

our she’s linked up program I look for women that I can see a quarter million dollar business in

their future. Because if I can’t see that, then I can’t really help you, and I can help you get to

there, right? But if you’re stuck, and they know, I just need to make a couple extra bucks

because, you know, blah, blah, blah, that’s I’m not here. I’m not the person for you to hire. You

want to surround you. So you need to be surrounded by people that have that same value and

beliefs as you. If you are surrounded by people that go you really, you really think you’re going

to have a million dollar business. No, you need to get rid of those people out of those people

out of your life and surround yourself with people that are like, hell, yeah, I’m in. Let’s do it,

right? I’m helping you. I’m ready to do it, I’m ready to do it. I’m ready to help you. And you help

each other, right? And you can lean on each other when those mindset blocks come up,

Speaker 1 16:52

which is so huge, so huge. So let’s just recap

Karen Yankovich 16:57

here a little bit. I want you to think about what emotional barriers might be in your way of

hitting these higher ticket price points. Then think about how you can reframe it and build in

some rituals that are going to help you get to the other side of these things, so that you can

reach so that you can achieve the goals you have for yourself. I want you to have big goals. You

know, if you have big dreams. You need big goals. If you have if your big dream is that you

want to build a nonprofit, right? Maybe your big dream isn’t even about putting money in your

own bank account. You want to build a nonprofit. Let’s get real. Big dreams require big money,

and you have to do the work. You do the mindset work so that you are prepared to attract,

handle and, and, and deliver at the at the value that that big money deserves to be delivered

at. So think about one thing that you’re tempted to just kind of give away, you know, double or

triple its price, even if it makes you uncomfortable, live in that tension. If you’re not a little bit

uncomfortable, then you’re not probably charging enough money. And, and let me know. Touch

base with me. Connect. If we’re not connected on LinkedIn, we should be connected on

LinkedIn. And message me or or share this episode on LinkedIn and say, here’s what made me

uncomfortable, and here’s what you know, here’s what this episode shook out of me, and here’s

what I’m going to change. You know, often when I get interviewed on, you know, for whatever,a lot of times they’ll say, Well, what one piece of advice do you have for, like, women business

owners? And I’ll be like, Well, an easy thing for me is, whatever you know, take a pick a service

or product or service you have, and double its price point, just double it, like, double your

pricing, and don’t even think about it, and then start to say, at this new at this new price point,

what else can I deliver? How can I deliver at this higher level? Just double it. So I’m going to say

that same to you, double or triple, something that you’ve got out there right now, live in the

tension of it, but just do it and know that I’m here to support you with this. I’ve got a workbook

that I am happy to to share with you. If you go to Karen Yankovich COMM slash, 320, download.

You can grab this premium pricing workbook and or send me a DM on LinkedIn, just saying, you

know, high ticket energy, and I will get you this premium pricing workbook. And I want you to

do this. I want you to do this because you deserve abundance without apology. Let’s help your

energy match your impact. And let’s, let’s have, let’s please let there be more wealthy women

in the world so that we can do the good, the kinds of good that this world needs us to be doing.

So Karen yankovic.com/ 320, download. Get you the premium pricing workbook, and I will see

you back here again next week for another episode of The Good girls get rich podcast.

Resources Mentioned in the Episode:

Follow Ruchi on Facebook, Instagram and Linkedin for tips on aligning wealth with well-being.
Website: WatchHerProsper.com – Learn more about Ruchi’s services and download her free “Redefining Prosperity” workbook on her website!
Instagram: @watchherprosper – Follow for tips on aligning wealth with well-being.
Have a burning money question? Ask Ruchi directly at AskRuchi.com.

Why Women Entrepreneurs Undercharge—and How to Raise Your Prices with Confidence

by khat DyBuncio | Jul 28, 2025 | Podcasts

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich.

Today’s episode is a heart-to-heart conversation about the invisible barrier holding too many smart, successful women back from building real wealth: your own mindset.

If you’ve ever hesitated to quote a high-ticket price… If you’ve found yourself discounting your services without being asked… Or if you’ve heard that little voice whisper, “Who would pay me that much?”…

Then this episode is for you.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About The Episode and Highlights:

We’re diving into **why women chronically undercharge—by 28% less than men on average!—**and how to break out of that scarcity cycle. But I’m not just giving you pep talks. Today, you’ll get practical strategies, energy rituals, and mindset shifts to start confidently charging what your work is worth.

This is your reminder that charging more isn’t about greed. It’s about giving yourself the resources to overdeliver and create world-changing impact.

Think of this episode as a blend of business strategy and energy work… a little tough love, a lot of empowerment, and some real talk about branding, value, and the kind of wealth-building that lets you serve from a place of abundance.

Ready to treat yourself like the luxury brand you are? Let’s dive in.

What You’ll Learn in This Episode:

Why women entrepreneurs undercharge by 28%—and how to stop leaving money (and impact) on the table.
The psychology of premium pricing and why transformation sells better than hours.
How your LinkedIn profile, media mentions, and even your headshots help justify higher price points (branding signals matter!).
My favorite morning energy ritual to boost confidence before pricing conversations.
Why a $10K client is easier than ten $1K clients (yes, really).
The simplest way to create high-ticket offers that feel natural, not forced.
How to turn your past experience into premium-priced packages—even if you’ve been working in corporate or volunteering.
The mindset shift from “I’m not enough” to “I’m growing my value”—and why you should double your prices today.

Premium Pricing Doesn’t Mean Overcharging. It Means Owning Your Value.

I’m not asking you to slap a $10,000 price tag on your $20 offer. I’m asking you to create a premium offer that truly reflects the transformation you deliver, and to build a business model that supports both your clients’ success and your personal wealth.

When your cup overflows, you serve better.

So… what would your next level look like if you owned that?

Resources Mentioned in the Episode:

Grab your FREE Premium Pricing Workbook here.
Connect with me on LinkedIn and DM me “High Ticket Energy” for extra support: Karen’s LinkedIn
Recommended reading: Mindset by Carol Dweck

Magical Quotes from the Episode:

“Wealthy women change the world. Let’s help your energy match your impact.”

“Your energy precedes your words. People decide your value before you say a single thing.”

“If you’re not a little uncomfortable with your pricing, you’re probably not charging enough.”

“Premium pricing isn’t about charging more—it’s about giving yourself the resources to overdeliver and serve from a place of abundance.”

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

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