Podcasts Archives – Karen Yankovich

121 – Staying True to Yourself with Kami Guildner

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses with Kami Guildner the importance of staying true to you.

Kami Guildner believes that women’s voices matter. She’s a connector, storyteller, and business coach for women, and she’s also the host of Extraordinary Women Radio.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

For so many of us in our careers, we start off strong with a clear vision of where we’re going. Along the way, though, it’s easy to lose sight of that direction. It’s important, both for yourself and your business, that you stay true to who you are and clarify your goals.

The Importance of Having One Message

In your business, you should have only one, clearly-defined message. Imagine, for example, that you’re a podcaster. If the message of what you teach and stand for changes in each episode, your listeners are going to become confused. And a confused mind will not continue to follow you.

This same principle applies to all businesses. Your customers need to know who you are and what you stand for.

Your Mindset

As you begin the process of re-clarifying your goals, know that your voice is important. Part of staying true to yourself is having the confidence to think of yourself in a way that will uplift and encourage you. Your mindset has a tremendous effect on your success.

Start now to stay true to yourself, clarify your goals, and achieve the business of your dreams!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/121
  • Introducing this episode’s guest, Kami Guildner (3:30)
  • How Karen and Kami first met (7:33)
  • The beauty of podcasting (13:28)
  • Stay true to you (14:49)
  • The kind of episodes that have the most downloads (16:36)
  • Having the right mindset (20:51)
  • The R Factor (23:43)
  • How Kami supports people with business strategies (24:38)
  • How Kami got started with Extraordinary Women Radio (27:37)
  • How to find out more about Kami (29:51)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 121.

Intro 0:07
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And we’re on Episode 121 of the Good Girls Get Rich Podcast. And this podcast is brought to you by She’s LinkedUp where we teach women simple relationship and heart-based LinkedIn marketing that gets you on the phone consistently with your perfect people. You know, we talked about we want our good girls to get rich here, and a lot of that starts with your mindset. So a lot of the work we do over at She’s LinkedUp and Uplevel Media is tactical. We teach you how to use LinkedIn marketing, to meet really cool people and to get on the phone. But sometimes we don’t little kick in the mindset to feel worthy or need a little hand holding to reach out to those really cool, powerful connections that can change everything for us. And that is what we love to do. So we teach digital marketing with the human touch. And you know, if you’ve listened before, if you love what you hear today, I would love it. If you take a screenshot of this show and share it on your social media, let your audience know that you’re listening, maybe you’re a first time listener, and you can tell them that maybe you have listened before. And you can say that you can’t wait to hear what this week’s episode is gonna bring you tag me, tag Kami. All the links are in the show notes to do that. I’m @karenyankovich across all social media. And when you do that, then we see that and we’re able to share that with our audience. And that gets you know you in front of already and so we love when you get us in front of your audience by sharing the podcast and I love to be able to return that favor by getting you in front of my audience. So check that out. That’s how we all get more visibility till we lift each other up, and really support each other as we move through our lives and our careers and our business. Also, in the show notes, there’s a link for Speakpipe, you can leave us an audio review there. Or you can leave us a review at any of the places that you listen to the show, we love to hear from you. Because when you leave us reviews, it tells us a little bit about what you’re loving, and how we can best support you by doing more of that. Right, so all of the information that’s in the show notes, which is at karenyankovich.com/121. You’ll see all those links right there. So this week on the show, it’s a really interesting story. Kami Guildner and I met in a Facebook group that we’re both a part of She Podcasts, we’re gonna link to that in the show notes. I’ve actually interviewed Jess and Elsie who run that group on the show, so we’ll link to that episode as well. You’re totally gonna want to get to know them, especially if you’ve got podcasting. Either you’re ready if you’re podcasting now or if you’re considering podcasting, you totally need to check out She Podcasts. If you are A woman podcaster. So check that out. That’s where Kami and I met. And the story is really interesting. So I’m not going to tell you now you’re going to listen to the show to hear it. But it was really kind of a crazy way that we met. And it’s just kind of interesting to me. And this is really kind of what I teach right relationship marketing. When you’re really clear on what your message is, then the universe kind of just shows up with the people that align with that message. And this show today is going to kind of show you exactly how that happened for me. So I’m just gonna let you dive in now and listen to my interview with Kami Guildner. So we have Kami Guildner on the show today, and Kami believes that women’s voices matter. She’s a connector, a storyteller, a business coach for women, and her entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led me to discover her purpose of leading changemaker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami weaves soulful inspiration into mindful business strategies? I love that camera because I I try to do the same thing, helping her clients uplevel their business with decades of leadership marketing, strategic planning and business growth expertise. Kami guides her clients to master their marketing money and mindset. And Kami’s got a podcast. She’s the founder of Extraordinary Women Radio. And as you can already heard, there’s so much that we have our audience are so in sync. She was named to the 20… the 2020 25 most powerful women in businesses are the Colorado Women’s Chamber of Commerce, which is so cool. Kami I’m so excited for having you here today. Thanks for doing this.

Kami Guildner 4:35
Well Karen I’m so excited to be here with you it’s I love the synchronicities that we have.

Karen Yankovich 4:40
Yeah, and you know I find on my podcast that when I I mean I’m gonna say triple will tell people how we met but how I trip over people and it just there’s so much synchronicity. Those are the those are the people I want to have on my show.

Kami Guildner 4:52
And it is no accident, right?

Karen Yankovich 4:54
Oh, yeah, absolutely. But in to me also, I think it’s more it’s it’s a better conversation. Then when I get pitched and and I’m not knocking that because I pitch to get out of those shows. Right? So it’s not anything against that. But I just think that when I come across somebody that whose message sounds so similar, and I mean, honestly, I think you’d have to agree like, there’s like some soul connection that we didn’t even we didn’t even know each other before this conversation and somehow we like read each other’s mind.

Kami Guildner 5:22
And we did that in such a funny way, right? I mean, it’s like how we came about each other and how, you know, so how we divinely got put together is really funny.

Karen Yankovich 5:31
So why don’t you tell everybody a little bit about you beyond the bio and then we’ll tell everybody that story.

Kami Guildner 5:36
Sure. Sure. So I have a podcast called Extraordinary Women Radio and I you know, I think you covered a lot of the the, you know, the about me piece of it. I’ve been in my business for probably 11 years now about almost 11 years. And I do love helping women put their voice out into the world and my podcast, extraordinary women radio I’ve had for three years. At this point and I’ve got to interview some amazing women and so to me, you and I met on the the podcast group on Facebook called She Podcasts.

Karen Yankovich 6:10
Yes. Which is such a great group if you guys are even considering I mean, you need to be a podcaster technically to be a part of the group. But if you are a woman and you’re thinking about podcasting, you totally want to check out that She Podcasts group and we’ll link to it in the show notes that Facebook group for for She Podcasts.

Kami Guildner 6:26
Yeah, it’s such a it’s just such a great resource for everything podcasting, and so supportive everyone, and there’s so much knowledge First of all, and people just show up and support one another.

Karen Yankovich 6:38
It’s true. It’s true. Are you part of the Patreon group? She Podcasts super Squad. It’s like a higher level where you get access to Jess and Elsie I’ll see even on a deeper level and it’s $5 a month. Okay, so I’ll link to it.

Kami Guildner 6:49
Yeah, yeah, yeah.

Karen Yankovich 6:50
And it’s so cool because it’s like having I mean, Justin, I’ll say to the smartest women that may be the smartest women pot racers on the planet and having access to them at that ridiculous Little price is crazy, crazy, crazy valuable. Okay, dive a little deeper. Yeah. So if you look at that now I’ll put the link in the show notes. But if you look that up camping, you’ll find it. But that’s how little we know each other, by the way, as we go into this interview, but we’re both in this group, and there’s a lot of great conversation around podcasting in that group.

Kami Guildner 7:19
Yeah, absolutely. And that was, you know, I had I had gone out there and posted a question as I do on a regular basis, when there’s something that I know there’s just something I want to get other people’s opinion on. That’s where I go, that’s my go to source. So it was one day where I had a question where I really wanted to take to the group and I it was really an A ponder. I was trying to figure out what to do with an interview that I had just completed. I had been pitched for this interview by the team of a high profile coach. And I was intrigued that she wanted to be on my show. And so I said, Of course Let’s let’s do this interview. And as we completed that, as we did went through the interview, there was some very misalignment. So here we are, we’re in COVID, right? And we were in this time of COVID. And I’m very tuned in to, you know, kind of what’s going on right now and how how my clients are feeling through all of this and being in tune through all of the ups and downs of the emotions and where people can be in the midst of this time. I mean, I think we’re dealing with some pretty heavy times. And this particular interview, the woman was very much about, you know, this is not a time for introspection, this is a time to just drive forward to move forward. And in my gut, I was like, wait a minute, this isn’t really aligned with me, but and frankly, I didn’t think real fast on my feet to to lead that conversation in a different way. My show is not a show about being in conflict with people. It’s about raising up the voices of women and really helping them You know, get out into the world and share their stories. And so as I went through this interview, I was trying to figure out what to do with it. So this is what i, this was a question that I took to the Shi podcast group saying, now what do I do with this? You know, what? And, you know, say, Have you ever been in an interview where this is, you know, that?

Karen Yankovich 9:21
Yeah, well, and I remember when you first posted it, and we again, this the group, the main group, not the super squad, but the main group is I don’t 10,000 people in it. It’s gigantic, are thousands of people on it. So I didn’t know really know you that well, or at all. And I like some of the comp, you know, some of the things that are coming up. I don’t mean, I think that I had a comment earlier, which said something like, you know, listen, it’s your show, you know, it’s your show, do it, you know, do what you feel is right. You know, and in my opinion, like I I don’t really know that I look, I don’t look for controversy, but I don’t shy away from it either. In fact, I have an interview coming up next week with somebody who also teaches LinkedIn more And it’s a guy that I’ve known for years. And I saw him in person at pod fest actually a couple weeks ago, a couple months ago. So like, two years ago now, but it was right before the whole COVID thing happened. And, you know, we were talking, and we were like bantering a little bit. And I was like, would you do this on my podcast? He’s like, absolutely. And I loved it, because you need to have, like, you need to not be all about your ego to be able to have some controversy, you know, I mean, and because I love hearing other people’s opinions, and sometimes you can sway me, you know, and other times, I’m like, yeah, it’s not happening, right. But at the same time, you do need to be true to your messaging people listen to my show for you know, they know what kind of what to expect. And I know what will jar them and say, I can’t believe Karen’s talking about this, right. So I think you can also do an intro to say, you know, like, somewhere around minute 20 we get into something here. I just gotta say that’s not normally like I was a little taken aback. I should have said this or that, you know, and so I kind of jumped in initially Like, kind of just everybody else was just with like, my thoughts on how that should go.

Kami Guildner 11:05
And then there was a big spectrum of people saying, you know, you don’t need to run it, run it and cut it, you know, you can you mean the, the spectrum of suggestions was very wide. And I totally appreciated all up.

Karen Yankovich 11:19
Yeah. And I don’t know what made me so I’ll jump in here because this is kind of where I pick up the story. I’m looking at this post. And I had recently had a similar experience with a big name coach that had pitched me to be on the show. And in interviewing her in the middle of the interview, she started saying something that was completely against everything I teach, and it blew my mind a little bit. And so when so when I saw that, you know, as we’re not going to hear, I didn’t want to like publicly say, is it this person, but I private messaged you and I said, Would you be comfortable telling me who this is? Because I had a conversation. I had a very similar experience recently with a high end coach and you know, who has Hundreds of thousands of followers. And it blew my mind because that’s something similar happened. And here’s the name of the coach. And you were like, Oh, my God, the same person. You know, I listened like we had Kevin, I had never met each other before. Right. Right. It was just so interesting that I mean, it was so interesting on so many levels.

Kami Guildner 12:19
It really was. And it’s, you know, and I know, I know, she’s a great coach. And I know that she teaches amazing things, and helps people really do amazing thing. Yes, while you’re pepper. I have listeners that follow me. And this was not the advice I wanted to give them through this time. And I think maybe if it would have been any other time than right now. I would have moved forward on this. And so the more I sat with this, and you know, I had I think that that single post had probably 80 different opinions on what I share my responses with a very broad spectrum of opinions or what I should do so I have to really sit with it and just and, and really go, okay, what’s right for me in this moment, and what I did was I actually sat back and said, you know, okay, I don’t, I don’t need to run this because this is this is out of alignment with who I am my brand. So, you know, I pulled back from that. And that was how I made my decision. And it was, you know, it was through a lot of different conversations with a lot of feedback from a lot of people. But then it was at the end of the day, I had to really step back and say, what was the right response for me?

Karen Yankovich 13:28
Well, and you had to kind of stand in your power a little bit, right, right. Because I think why we wanted to do this show, because as one of the beautiful things, I think about podcasting is that it’s pretty hard to podcast and be fake, right? Like if you’re, if you’re hitting your microphone every week or every month or whatever it is, it’s pretty hard to be fake. So So not only do you have to be real but you know people really get to know you and get to know you know, I say all the time like I’m you know, I’m from New Jersey, I can talk 100 miles a minute you know, and And if if that turns you off, that’s okay, better. We know that before you hire me. Right. Right. So, but I also think that it attracts the right people to me as well. So, you know, I think that you know, so I think that a podcast gives us the ability to do that. And when we don’t stay true to who we are, then then we’re doing you know, we’re, then our audience is confused and a confused mind, you know, will not continue to follow you if they don’t if they’re not sure, you know, they’ll stand. Yeah, there’ll be all over the place, and if you’re all over the place, so I think it’s, you know, so that I think that it was I think, for both of us kind of like a little bit of a wake up call and kind of stepping into your power like, you know, we have the choice of what we want to do whether we want to run this or not, you know, and how we want to handle it. And I think that but that alone, and that’s kind of the message I wanted to get out today is that as you step into your greatness, I mean, this podcast is called good girls get rich, right? So I want you to do what you’re good at. I want you to tell everybody how good you are at it. That’s where I think the abundance will come into your life. And that will only happen if you stay true to you. And even on LinkedIn, if you start to pretend you’re somebody else, or think you have to speak corporate speak, you’re not going to get the business because you won’t, it won’t be as authentic.

Kami Guildner 15:15
Every time we, you know, whether we’re stepping up to the mic stepping on a stage, or you know, whatever we happen to be stepping into, where we’re putting our voice out into the world, we want to stay true to who we are that that core of us, and you know, there can be shiny stars that that pull us in different directions and, and you know, I mean, I can think back to it. This is like I said, My 11th year my business and there was a time in my business where I really started losing touch with that my brand aligned to who I was, and I started following a lot of shiny stars of Okay, you know, do these things and you will succeed, right? It’s, you know, the five steps or seven steps to you know, whatever. Yeah, and when we lose track of this core of who we are. Our message gets wonky. We get we get off base and we start, you know, we start stepping into a brand that’s not authentic to who we are.

Karen Yankovich 16:12
Yeah, yeah. Well, you know, I think what also was interesting about that whole scenario is, and this is a message that I’ve been sharing with everyone that that whenever this comes up, I mean, I’ve been doing this podcast for a long time on that a long time. This is probably going to be around episode, you know, 118 or 119 or something like that.

Kami Guildner 16:31
That’s a long time. That’s a lot of podcasts.

Karen Yankovich 16:33
So it is a lot of podcasts, right? So the episodes with the most downloads are not necessarily the episodes with the biggest names. They’re the episodes that are excited to be there that are sharing it that are so aligned with my message that they want to share the episode and that’s who I want on my show. And we hear so much people are looking to try to get like land big guests and you know, the big guests are not necessarily the ones that are going to share your show. The ones that are excited to be there, and that You know, are willing to share over and over.

Kami Guildner 17:02
Yes. And that’s that is true. Although I just had my largest download of all of my episodes, just this last week, which was super fun. I got to interview tosha silver. That episode is probably more downloads in the first week, I double the most downloads of any of my episodes in the first week. And it was just so fun to see how that went. But she shared I mean, she had an audience of 50,000 people, and she shared it with her audience. Right. So it was really a blessing. And I think that, you know, she actually did one interview through this time right now. And I think people were just really hungry for her, her words. So that was really a blessing. And in the fact that I actually got to interview her. I’ve actually been reaching out to her for a year now so that the timing that it came out right now I think was really just divine, if you will, and so that’s great, but I can go back through my eyes. other episodes, and you’re you’re right. It’s not always the big names that that really bring in the most downloads.

Karen Yankovich 18:08
Yeah. And I guess that’s just the point is sometimes we have like stars in our eyes a little bit. Right.

Kami Guildner 18:13
Mhm. And I love a good story, right? I mean to me, I love great stories when it comes to podcasting. And that’s why I love podcasting. Because if the end of the day what inspires people, it’s the stories that people can tell. And the you know, the depth of what they share.

Karen Yankovich 18:28
Yeah, yeah, absolutely. Absolutely. Yeah. So, okay, so that’s what brought us together. And I think like I said, kind of a little bit of kindred spirits because, you know, as you were telling the story, I don’t even know how I knew I was like, I got this new going on. Oh my gosh, I’m wonder if it’s the same person. So I mean, not only did we connect from that she podcast posts, but even just reading your bio, when you talk about weaving soulful inspiration into mindful business strategies. I teach LinkedIn marketing, which sounds like this really left brained, geeky strategic stuff and it is but when I teach it like I have a digital course called the She’s LinkedUp Accelerator Program. And in that program, every single module has a mindset piece, every single module and one of the very first things we do is take people through a process that kind of has them imagining themselves 12 months from now, having had the best successful year of their life, whatever that looks like to them, and then taking them back to the president saying, Okay, what would that person be doing right now? How would that person be talking about herself right now, as she’s writing her LinkedIn profile? Who would she be looking to connect with? You know, and it’s, it’s really a lot of, I think, I think the mindset piece around LinkedIn is more important many times than the tactical pieces. So it’s just an it’s just interesting that we both approach women from this strategic yet there’s also soul inspiration mindset.

Kami Guildner 19:53
And to me, it’s such a different way to do this. And I’m intrigued already about how you teach LinkedIn because it’s To me that’s starting from that insight out of us. And it’s listening to that inner wisdom that we have. And we get into a whole different way of showing up when we can be in this much more insight. I call it inside out, you know, bringing the inside out first. And you know, it’s funny because I was in the corporate world for many years. And so very linear thinking, in my former corporate days, right. And there was this place where I actually found this, this whole other way of approaching marketing and branding, from the inside out from this, you know, the soulful perspective and being able to listen to that wisdom inside and move forward. And so I love this exercise that you’ve got of how you can really think about how you position yourself to the people that you want to be serving in the future.

Karen Yankovich 20:51
And just putting yourself in their shoes. Like literally as we were talking right here, there’s somebody that’s in my program and she actually At the She’s LinkedUp Program. And beyond the She’s LinkedUp Program, we have an inner circle membership program that you can dive in a little deeper if you want to dive into strategy, and she’s actually a podcaster. So she’s in she podcasts and how I met her. And, Danielle, if you’re listening, I’m going to show you out here because I was so I literally just got this message. We had a call this morning. And I will tell you, if you guys if you guys have Danielle and Deirdre and those of you that were on the call this morning or listening, as you were saying, well, like how do I do this? And how do I do that there was a part of me that was like, remember that course you took that qualified you to get in this program, like all of this is in there, but it’s not the tactical things that keep them coming back for more. Right?

Kami Guildner 21:35

Karen Yankovich 21:35
So what what Danielle was doing is you know, in this time of craziness, she’s you know, there’s something coming up in her industry in a couple of weeks. And she wants to be a part of it. And it’s being sponsored by a nonprofit. And it’s also being it’s it’s being run by a nonprofit. And then there’s lots of really big name sponsors that are sponsoring it. And, you know, her podcast fits right in with this. So she really wants to be a part of it and she’s tried emailing them and some other things. So we spent some time today on LinkedIn. And I said, you know, you’ve got to be thinking like your peers with them, like you got to show up. And we kind of spend some time today on the call, saying, you know, finding the people on LinkedIn that might be running this conference and then and then like, literally I was like, don’t like so what if Nike is a sponsor of something else, like you can get Nike and Nike is not the person company, right? But Nike could be your sponsor, too, right? Like, you got to stop thinking like, you know, while I’m not big enough for that kind of sponsor, in the message I literally just got for her was OMG. Karen, I’m so glad we had this meeting this morning. You’re the best I now have an interview setup with blah, blah, blah, next week, audio and video. And that’s the nonprofit that’s running this event she wants to collaborate on. And then x name sponsor is willing to talk to me, we’ll see what else comes in. Oh, happy day, you know, thank you. It didn’t come about because of the tactical stuff that came about because of the mindset.

Kami Guildner 22:51
And you know what, why is because it’s, it’s expansive, when you are looking at it from that perspective. You’re really you’re being in a much more active versus a push drive, you know, grasping. There’s an expanse of openness that attracts it to you.

Karen Yankovich 23:07
Yeah, exactly.

Kami Guildner 23:08
And that’s a great story.

Karen Yankovich 23:10
And I mean, that literally, like it literally came in as we were talking. And I have story after story after story like that. And I have another client, who you know, like, and I’m not sitting here, like, I’m here pitching my show, I really want to know more about your stuff, right? But, you know, it’s the mindset piece. Like she said, when I showed up differently, I thought about myself differently. I spoke about myself differently, and I got an offer. That was an insane amount of money than I’ve ever made before my life, you know, and she’s like, 100% it was because of the way I was thinking about myself.

Kami Guildner 23:38
Right. It’s funny because now, you know, working with entrepreneurs that I work with, you know, they can have all of their brand in place so they can have all the voice of who they are and how they show up. They can have all the right packaging and pricing and business model in place. And they can be stepping out and being visible all these things. And however if they’re actually call it the R factor there How they resonate in how they resonate is not, you know, their mindset is kind of filled with noise and showing up in their body in ways that they’re not, you know, fully open to stepping into the possibilities if they’re not really aligned. This is our factor. And if they’re not, if that R factor isn’t turned up, if it’s you know, if they’re playing small, if they’ve got a lot of fear or a lot of self doubt going on in their mind, all those other pieces can be in place and they won’t be growing because that because they’re resonating on a low vibrational.

Karen Yankovich 24:37
Yeah, yeah. So tell me how you support people with business strategies. Tell us a little bit about your you know, how you came to be this person that helps people with soulful marketing and money and mindset?

Kami Guildner 24:49
Sure. So it’s I really started with I mean, when I started my business 11 years ago, I was I was helping women who were in the corporate world step into their next chapter, right? So I was helping them do a lot of deep inner work of this. Who are you at your very essence, your strengths, your passions, your values, and what’s possible in your world, right? So I was taking people through that kind of work. And what was happening was, so many of my clients were leaving the corporate world and stepping into running their own business. And I was as a former VP of marketing and branding, I was like, Well, I can totally help them in this next phase of their business. So that was how I really stepped into this. But what that that initial work that I was doing with people, where we were, we were getting to the essence of who they were, from, you know, the strengths, their passions, their values, this core of who they were, was such an intricate part and, and I was able to see how they could really take that and build it into their brand, right, so that we would start with that base. And so there was this difference of building brand. And I’ve been building brands, my whole career, and this was suddenly a very different way to really start from this deep essence of who we were. So that’s how it really started. So Work with a voice you know this voice of who you are and how you want to be heard and what what it’s what’s that message you want to be putting out into the world, the whole world could hear one message from you. And so that was that’s a core part of the work that I do. And then it’s about the vision of what you want your business to be. So it’s the right packaging, the right pricing. It’s the right work life balance, and the right business model so that you’re building a business that you’re desiring. And then how do you really amp it up into the visibility? And so how are you? Are you getting on stages? Are you getting more podcasts? What’s that way that you’re putting your voice out into the world? So those are my three core pillars, the voice, the vision and the visibility. And then the R factor piece actually comes through comes through and all every single one of those areas, because you know, if we’re if we’re starting to think about new possibilities, how we’re resonating, we could be excited about it, and that puts us on where we’re resonating higher, or if we’re scared, it helps us vibrate low. So helping My clients really learned to tune into that was how are they resonating? And how do they move through that? Is it a mindset piece? Are they are they feeling energy stuck in their body is fear stuck in their body? You know, what communities are they in all these different pieces that can really help us resonate at a higher level and every step along the way, when you know, when we’re first starting a business to when we’re starting to really step onto a really large stages, you’re going to have a different frame of mind around how do you step into that? That courage?

Karen Yankovich 27:33
Yeah. Oh my gosh, I love that. I love that. So what prompted you then to take a step into podcasting with the Extraordinary Women Radio show?

Kami Guildner 27:43
Oh, it’s really funny. I, I podcast Well, I did like a little mini series of podcast interviews before podcasting was really even podcasting, or maybe it was probably podcasting. But I was it was really it was I wasn’t going that far. I hadn’t taken that far, but I did a series of interviews. Gosh Probably, I don’t I don’t even know it’s probably been about seven years ago, I did a series of interviews and I really liked it. It was fun. But I just I was very focused on growing my business that year. And it was like, you know, I can only take on so much. And so I didn’t start it. And I did those interviews and I, you know, shared them, and then I moved on to my other things. And then about three years ago, I was like, Okay, I am so ready to start a podcast. And it, you know, had always been at the back of my mind that I was I wanted a podcast again, because it was fun to do interviews. So three years ago, I started it and I have loved podcasting was such a beautiful way to be able to just connect and get to know people that, you know, you would never have another opportunity to do.

Karen Yankovich 28:47
Yeah, and you know, it gave us this opportunity to connect right, we each had podcasts. So it gave us an opportunity to take this conversation a little deeper, and you know, maybe even share it beyond that. So it’s just such a great medium Think for I think we’re getting your message out. And you know, for me, it became, like, I knew how important consistent content was in your marketing. And I just got to the point where I just didn’t want to do one more blog post, you know, like…

Kami Guildner 29:13
Oh, I know

Karen Yankovich 29:13
Like, it was becoming a chore. And this is not a chore. This is fun. I mean, there’s a lot of work there’s a lot of busy work behind it but but I love the content piece of it much more than I love the content piece of writing blogs.

Kami Guildner 29:25
And you know, I love to write and but the whole I totally agree the whole just, you know, week after week of blogging can really wear on you and I, it’s funny, I’ve gotten to the point where I’d much as much rather just be audio or even video than to sit down and write. Because it’s it’s just, it’s faster, and it’s you can get your point through and it’s engaging.

Karen Yankovich 29:47
Yeah, I love it. I love it. Well, I love that it brought us together here. So do tell me how people can get to know more about you and the work you do. Obviously we’ll link to your podcast in the show notes. But tell everybody how they can connect with you and find you and, you know dive in a little deeper to the work that you’re doing.

Kami Guildner 30:04
Okay, it’s kamiguildner.com, and that’s really easy to find. And as on social Kami Guildner Coaching and Extraordinary Women Connect, and actually my Extraordinary Women Connect group is, is really active. There’s a lot that goes on there. And that’s where I often send people.

Karen Yankovich 30:22
Awesome. So we’ll link to that. So that’s a Facebook group.

Kami Guildner 30:24
It is a Facebook group. Yes.

Karen Yankovich 30:26
That’s awesome. And so what kinds of things do you support people within that Facebook group?

Kami Guildner 30:30
So it’s very much it was set up to connect great women to great women. So that’s the foundation of the page. And it’s really about helping women raise up their voice and their visibility. And so I bring content there I bring a lot of right now I’ve been doing a series that is actually showcasing a lot of my clients stories and I was calling on your genius and it’s talking about work been talking about how they’re stepping into their genius right now and showing up for their their own community. Because I think that’s, you know, right now we’re not wanting to get out and do push, you know, really pushy sales methods right now we really want to be showing up and supporting our communities and being in our communities and giving of our gifts in our communities. And that’s, that’s, that’s serving all of my clients. I mean, all my clients are doing really well right now.

Karen Yankovich 31:22
That’s so nice to hear. I love that. I love that, you know, we are only as successful as the people we work with. Right? So, their success is our success.

Kami Guildner 31:31
I’m just so proud of them right now. So I’m having a blast doing this series.

Karen Yankovich 31:35
Oh, that’s awesome. That’s awesome. Well, Kami, thanks so much for being here. It was so fun to get to know you. It was so fun to experience that kind of crazy moment in time. And, you know, thank you for sharing your genius with our listeners. And I love that there’s just so many people out there that are helping women really step into the role that they were meant to be in confidently and having fun doing it too.

Kami Guildner 31:58
And Karen, I thank you for having me here and I look forward to having you over on Extraordinary Women Radio.

Karen Yankovich 32:04
Okay, so we’ll connect again real soon.

Kami Guildner 32:06
Okay, that sounds awesome.

Karen Yankovich 32:08
I so loved the journey of getting to know Kami and her message and the synchronicities that were in our lives and in our businesses that we didn’t even realize I didn’t even know her a few weeks ago and it was fun to bring you along on that journey. So I hope you enjoyed it as well definitely check out Kami’s Facebook group and the link is in the show notes check out her podcast. We did an interview for her show as well. So we’ll link to that in the show notes once that’s live and you know, just I’m telling you being in her world has been has brought so much joy to my life and hopefully it will for you as well. And if you want to know a little bit more about the work that I’m doing with bringing a right brain left brain mindset to your LinkedIn strategy so you can have some of the kinds of wins that my clients are having just by thinking bigger check out sheslinkedupmasterclass.com. It is Completely complimentary and it gets you started into that world and I’d love to share that with you. So enjoy your week and it was so great to hang out with you again today and I look forward to seeing you again next week on another episode of the Good Girls Get Rich Podcast.

120 – It’s Who You Know

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to grow your network.

Virtual networking has never been more important. To grow and cultivate your network, start by taking a look at your first-, second-, and third-degree connections on LinkedIn.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Have you ever heard the phrase “It’s not what you know, it’s who you know”? I’m sure you have. And there’s a lot of truth to that saying. As we’re all navigating this unprecedented time in our lives, virtual networking has become more important than ever.

In-person networking still has its value, but while we’re under shelter-in-place orders, now is the time to take full advantage of virtual networking opportunities. And that starts by growing and cultivating your connections.

LinkedIn’s First-, Second-, and Third-Degree Connections

As you’ve most likely noticed, LinkedIn has three different degrees of connections. Ever wondered what the degrees mean? A first-degree connection is someone you’re directly connected with on LinkedIn. A second-degree connection is someone you’re not connected with, but you have mutual connections. Lastly, third-degree connections are the connections of your second-degree connections.

Cultivating Your Connections

The first place to start when virtual networking is to look at who you know – your first-degree connections! Find the people you’re connected with that you meant to follow up with but never did. Then start a warm, heart-felt conversation with them. Remember, this isn’t a sales pitch!

Growing Your Network

The next step in growing your network is to take a look at your second-degree connections. How do you know these people? Maybe you’re part of the same in-person network. Maybe you know them from high school or college. Perhaps you’re even both members of the same business group on Facebook.

Find the people you can relate with and start connecting with them. Keep in mind, you don’t want to connect with just anyone and everyone. Make your connections targeted.

I want to see you succeed. As we’re all weathering this COVID-19 pandemic together, virtual networking is the tool that will help you grow your business in stressful times.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/120
  • “It’s not what you know, it’s who you know.” (1:46)
  • The fastest path to profit (5:59)
  • The skill and value of virtual networking (7:56)
  • First-, second-, and third-degree connections on LinkedIn (8:28)
  • Go through your first-degree connections (9:31)
  • Look at second-degree connections (12:49)
  • Think about who you used to know (15:24)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 120.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host Karen Yankovich. And this is Episode 120 of the Good Girls Get Rich Podcast and we’re brought to you by the She’s LinkedUp Accelerator Program where we teach simple relationship and heart based LinkedIn marketing to women. We get you on the phone consistently with people that can change the course of your business and your life and your career forever. People who you can’t wait to have the opportunity to chat with and this episode is gonna tell you exactly why that’s so important. We basically teach digital marketing with the human touch so you know that if you listen to for if you’re loving what you’re hearing today, we love to hear from you. So you can subscribe to this podcast, wherever you’re listening, take a quick screenshot of the show. Right now while you’re listening and share it on social media tag me, I’m @karenyankovich, use the hashtag #goodgirlsgetrich, and that allows us to see it and we can then share your post with my audience. And that’s how we will get more visibility. We have a link to Speakpipe in the show notes where we can get your audio reviews. So you can leave us an audio review there. Just give us a chat and let us know who you think we should have as a guest or topic you’d love to hear us speak about that link is in the show notes at karenyankovich.com/120. That’s where you’ll find the blog for this page where you’ll see all the other links we talked about and all that all the good stuff that you want to follow up on.

So I know that you’ve heard over the years that it’s not what you know, it’s who you know, right. We’ve heard that. I mean, I’ve heard that I feel like I’ve heard that forever. Right. And I you know, I think Listen, I think you also have No, I think is also what you know, right? Like you, if you want to be if you want a sustainable business, you got to be good at what you do. And but a lot of times, we’re really good at what we do. But we don’t we overlook the who we know, right? We work so hard on the what we know that we don’t really put time and effort into the who we know. And that is exactly why I teach LinkedIn marketing, because that’s what I teach you how to do. I teach you how to build relationships. And sometimes we have to reignite relationships with people we know. Or we’re looking to intentionally build relationships with people. Because when you have contacts in places that can more easily open doors for you. Yeah, when you show up and the doors open, you got to be able to deliver, right, so you absolutely have to know your stuff. But if somebody can open the door for you or somebody can make an introduction to you, it just makes things so much easier. And you know, somehow we got stuck in the past 10 years of social media, I think on this cycle of growing our networks. growing on networks and having a million followers and you know there’s there’s a lot of value to that in a lot of ways I’m not gonna say that there’s not value to that I you know, having a lot of followers on some of the platforms helps establish me as an influencer. It helps me land gigs when I need them. But if you had to ask me today, which is more important, having a lot of followers are having specific people that can open doors for me 100% I would say, who I know is more important than having tons and tons of people who follow me. Can you relate to that? Can you think of a time Have you ever experienced a time where one solid introduction changed the trajectory of your life or your business or your career? Maybe it’s even when you were younger and somebody you know, you know, one of your high school friends had a job somewhere and they were able to get you in on that job right or somebody you know, worked for a company that you really wanted to get in on and they were able to get you hired there right they got you the interview. You know, you still have to do your thing and you know, you have to show up and and do a good job but it You know, that somehow when who, you know, let you know that there is an opportunity, right? And who you know, that can introduce you to people, that can be the big context, the important context in your life. Right. So, maybe you’ve experienced this at some point in your life where, you know, somebody, you know, either introduced you to a client, that was a huge opportunity, or somebody, you know, just put you, you know, we say, I was in the right place at the right time, but why were you in the right place at the right time? Right? Maybe you somebody, somebody put you there, somebody introduced you to someone that got you there. So, you know, thinking back to that, I want you to now fast forward to today to future you to current you’re not future you to the you have this in this present moment in time. And, you know, as I’m recording this, it’s spring of 2020. And we are reimagining what our businesses look like in many, many, many ways. We’re reimagining what our careers look like and I think certainly in my business, and in Many of the people I speak to in their businesses, we are starting to realize that this is the beginning of the new normal, right there is no flipping a switch that’s gonna put us back to how it was in January it is this is the beginning of what the new normal looks like, and remembering the who you know, value in your business in your career now, and developing and strengthening and, and, you know, building relationships with people that, you know, one person at a time, not by getting hundreds and hundreds of followers. That is, it’s kind of almost remembering how powerful that was in your earlier in your life. I know that’s how it was been for me, and it’s why I teach this because I’ve known for years how powerful that those one or two relationships are, you know, if you’ve listened to this podcast before, you know that there’s lots of people that teach you know, connect with 100 people a week or 100 people a day and that is absolutely not what I teach. I teach Connect with five people a week, because I want those five people to be people that can get you in front of big audiences, people that can maybe feature you in their magazine, people that could maybe you know, I don’t know, the big clients not, you know, not the numbers, I want you to be really intentional about who you connect with. Because I know that that’s the fastest path to profit, not by having lots of followers by being really intentional and building relationships specifically with the right people. And you guys know what I mean, right? You get you probably are getting lots of LinkedIn connection requests from people immediately followed by by my stuff, right? I don’t want you to do that. I want you to be think think long and hard about warm opportunities to connect with people, even if you have to create those warm opportunities. So let’s talk about this as it relates to LinkedIn for a second. You know, LinkedIn, to me is about building relationships. And we’ve talked about this before. You know, if you build intentionally build relationships that you think can bring value to you and your career and your business, the sales will follow. You don’t have to lead with sales. So on in my world, LinkedIn is not about selling, it’s about relationship building. And then of course, it is all business. So everybody knows you’ve got you’re there to build your business and to grow your business. So it’s okay to talk about business. It’s not okay to just build relationships with the intention of just selling, right. Like, you know, if you’ve gone to a chamber of commerce event or a networking event or a women in business event or, you know, be in a meeting, whatever, and you go to these meetings and injured people, somebody introduces themselves to you. And they say, you know, hey, yeah, I sell widgets and you need widgets. I’m like, really? Do I really need widgets? I don’t even know you and you’re already ready to sell me widgets, right? Doesn’t happen as often as in person as it does virtually. But I want you to think about, you know, using LinkedIn As the virtual networking, right virtual networking, and you wouldn’t, you know, if you’re doing in person networking properly, you wouldn’t be walking up to people and immediately pitching your services. I think that virtual networking is a skill that is going to be really valuable to us in the next six months. And maybe for the rest of our lives. I mean, I think it’s always valuable, right. But I think it’s going to be particularly valuable to us for the next six months. So that’s what we’re going to really be talking about here. So on LinkedIn, I want to talk a little bit in case you are not familiar with how this works. on LinkedIn, you have a network, and you have first degree people in your network. You have second degree people in your network and you have third degree people in your network. And if you and I are connected on LinkedIn, we are first degree connections. My second degree connections are your connections that I’m currently not connected to. Okay, so so by being connected to you, it opens your network to me as second degree connections. Now there’s probably people you’re connected to, that I’m also connected to, and those remain first degree connections. But if you’re connected to 200, people 10, of whom I’m already connected to, then you’ve opened me up to 190 second degree connections that are new to me, right. And then a third degree connection are people that you and I are not connected to, but are connected to my second degree connections. Okay, but for the most part, the power in LinkedIn are those first and second degree connections. And that’s what we’re going to talk about here in this episode. So the first thing I want you to do in this virtual networking world is to take time to go through your first degree connections, you probably have hundreds, if not thousands, of people that you are currently connected to on LinkedIn, right people that you connected to, or they’ve connected to you, and you never really took the time to build a relationship. Now, I don’t want you to be building relationships with every single one of those people, because I don’t know who they are. But I do want You go through them. And and if you use LinkedIn Sales Navigator, we’ve did a couple episodes on that we can link to the them in the show notes, it helps you do this even more powerfully and more quickly. But whether you’re using Sales Navigator or not, go through them and start to make a list of people that you are connected to first degree connections that you want to get to know better, right? Because who, you know, you want to make sure you know them. They know who you are, and you’re looking for opportunities to collaborate with these people. And your message to them is, you know, hey, Mary, it’s Karen, we’ve been connected here for a couple years. And then whatever is true, you know, we haven’t talked in two years or we met at that event, and we intended to follow up and somehow we never made it happen, right, whatever is true or maybe it’s, you know, we connected I’m not even sure how we initially connected but it looks like you’re doing some really cool things. And it looks like we serve a similar audience. I you know, I’d love to get to know a little bit more about what you’re doing. I’m taking this time of being you know, have a Having a little bit more time in my day, while we’re still sheltering in place, and I thought I would reach out to some people on my LinkedIn network that I that I want to get to know better. So it is as simple. You’re not pitching them, please don’t pitch them. Okay? Because it is true networking. But you probably have gold in your first degree connections, okay, you probably have gold, but you have to go through it to see who those people are. So whatever you think is going to be valuable to you. Now is the time to do this. Because we are open now I’m finding people are more open to those deeper connections to the opportunities to get on the phone and have an actual conversation, maybe jumping on zoom, which is the closest thing we have right now to face to face. Right. But you are you probably have a lot of gold in your first network right now that you haven’t tapped. So I want you to go in this week and tap that and just five people a week. Five people a week. Reach out to them as well. message as you can, as warmer messages you can you’re going to hear an upcoming episode, I interviewed Nigel nickel and episode that’s coming up in a few weeks. And one of the things that he talked about doing, which I thought was such a great idea, he has packs of business cards from people he’s met at events, and most of them are in his LinkedIn network. But what he’s doing is he’s going through the business cards and saying, well, this person could be really valuable to me taking a picture of the business card, and then messaging it to them on LinkedIn and saying, Hey, Joe, you know, look, what I just came across. How cool was it? You know, it’s been four years since we met, and I got this card. I know, as you’re not even at that company anymore, maybe it’s time to catch up and see how we can support each other, right? True networking. He’s not pitching him, but you’re doing it intentionally. You’re not doing it to everyone. You’re doing it to people that you think for some reason or another could be really valuable to you on the other side. So the next thing I want you to do is start to take a stab now, at your second degree network. And this is not something you’re not going to go to your second degree network. This is going to be enormous. Okay. But I want you to think like have your second degree network in the back of your mind. And then think about maybe I want you to build out your network, I want you to start to connect with five people a week, micro targeted, we talked about that a lot here, micro targeted five people a week. So five people you already connected to reach out to them, and five new people. Maybe you belong to an organization, maybe it’s nabo, National Association of women business owners, maybe it’s a chamber of commerce, maybe it you know, whatever you belong to, maybe it’s a Facebook group that you think is got your ideal client, your ideal people in it, go through those two member directories, whatever that looks like for you. And I don’t want you to, it’s not about I don’t want you to, you know, I want to make sure you’re following the rules. If there’s rules in the Facebook group that says you cannot reach out to people outside of this group, then don’t reach out to people outside of that group. But if you are, maybe there’s probably threads in that group. If you search for enough, there’s probably threads in almost every Facebook group that says hey, let’s connect on LinkedIn. Go to those people. Red’s pour through it, see if there’s people in there that you think could be valuable. take a little time to do this. All right, don’t don’t rush this, because I want these to be incredibly valuable to you, I want you to have a microphone in front of their group at the end of this conversation, I want you to, you know, have them say, let me introduce you to my, you know, cousin, Sue, who’s going to be the biggest connection you’ve ever had in your life, right? So start to build out your network and start with your second degree connection. So like, if you are part of let’s use us nabo and they probably have a LinkedIn company page, right? You could say hey, you know, I’ve been and I’d start with your local chapters, by the way, because it’s just the warmer you could make this the better shot you have getting on the phone with people, you know, hey, we’re both members of Nova we’re both members of this chamber of commerce wherever that is, and I’m, you know, I’m taking some time now to really look at the people and then in the, that our other members because I joined this organization, because I knew they were really cool people that were also members, but I haven’t been You know, I’ve kind of dropped the ball and haven’t really made the time to get to know these really cool people that I joined to meet. So that’s what I’m doing now. I love to be connected to you here on LinkedIn. And you know, learn a little bit more about what you do. That’s it. Okay. But the warmer you make that the better shot you’re doing it now you’re building out your who, you know, network, but you’re doing it in a really specific and targeted way. Right. And then I want you to think about who you used to know maybe these are people you went to high school with, that you went to college with, like, dig deep, okay, dig deep, open up your high school yearbook, open up your college yearbook, open up your sorority, you know, alumni directory, go like Who did you use to know that now would be a good time to rekindle that relationship. Maybe when you’re going through those business cards, you’ll see some people that you’re not connected with on LinkedIn already. And you can, you know, you can connect with them. So think about who you used to know That you can reach out to now and say, you know, I was going through my directory. And you know what, just for kicks, I was like popping up names of people we graduated with on LinkedIn. And you know what, like, it looks like we serve the same kinds of audience. I’d love to hear more about what you’re doing and catch up. Right? So who did you use to know that now would be a good time because again, you never know who they know, okay? You never know who they know. So taking time now to go through your first degree connections to see who you’re already connected to, that you haven’t really made the time to reach out to start to build out your network, using organizations maybe you belong to or warm, make this as warm as you possibly can, using your second degree network to do that, and then thinking about who did you use to know maybe there’s a company that you used to work for me, you know, there’s just there’s no end to this stuff, right? Because there’s so many people, I don’t want you to to reach out to everyone. I only Want you to reach out to people that you think if you can get on the phone with them could bring real immense, huge value right to your network, to your business, to your career to your personal brand. And that’s it. Right? Remember that one solid opportunity could be gold, that one person that got you that job when you were in high school that led to this great career you have right? Like thinking back to that it could be gold. So you know, there’s a couple things you need to keep in mind with this. You have to be open. The goal is not to just be connected to them. By the way, the goal is to take that conversation and try and get a phone call out of it. An actual dial the number talk on the phone with your headset on to people, okay? I want you to look to actually get on the phone with these people because you don’t really know them if you haven’t had at least one phone conversation with them right? So get on the phone with them and but here’s the thing when you get on the phone with them You’re still not pitching them, you are just open to seeing where these calls go. You have to be truly networking, not just selling, truly networking. And we know that networking is valuable actually looked up the definition of networking, and Webster’s is the exchange of information or services among individuals, groups or institutions. So the exchange of information, not just the push of information, and then specifically the cultivation of productive relationships, for employment or business, specifically, the cultivation of productive relationships for employment or business, do this really specifically, virtual networking is, is going to be a skill that’s going to make, I mean, I’m going to say it’s going to make or break you, in this moment in time. It’s if you can, I’m not gonna say it’s gonna break I’m not gonna say you won’t be successful if you can’t do it. But if you’re struggling, virtual networking can take you to the next level. And the other thing that was in Webster’s and I don’t know who how, I don’t know who this person is, how long can I didn’t I didn’t really look them up I should have I guess, networking networking remains the number one cause of job attainment. Okay? That is the same thing for sales attainment and networking. Networking can be done right now. virtual networking is being done get on the phone with people don’t be afraid to do this right now. This is the beginning of what this next season in your business and your career and your life is. So start to be networking and building relationships and building the who you know. Rolodex now Rolodex I just tells you how old I am, right? virtual Rolodex, I don’t know. But you got to do this now. People are investing right now. People are there’s many, many people that are taking this time to invest in their learning to invest in their businesses and in their careers. You know, I want you to do this but I want you to do this with integrity and with authenticity. So I if you want to dive a little deeper into this stuff, we are doing our Mastersclass which you can check out at sheslinkedupmasterclass.com. The She’s LinkedUp Masterclass get you more detail on all of this, how to find these people that are your second degree networks, right goes into some other stuff too about your profile and, and why now is the best time to be doing this, but just know that I know you I’m hoping that as you’re listening to this, that little niggling thing in your head is going yeah, you know what if it wasn’t for this person, right, this and this and this wouldn’t have happened, start meeting those people now get on the phone with those people you don’t know which one of those people are going to be the one that’s going to, you know, catapult you but it’s so nice when when you say I wonder who I know that works for this company and you pull it up. And not only is it somebody that you’re connected to on LinkedIn, but you’ve had a phone call with them, they will remember you and they’ll be more likely to support you and help you with whatever it is you need help with. Right? We’ll talk about this rising tide lifts all boats, right I do this podcast to support you. If you’re supporting each other if you’re supporting people in your network and they’re supporting You and you’re lifting each other up you’re both going to have a better chance of, of surviving and thriving in this new season of your world. So you know, let’s lift each other up. Help me help you share this podcast. again take a quick screenshot of this episode on your phone if you like this, share it on social media that helps me and then I will help you by sharing it with my audience. And that’s how we lift each other up join us for the sheslinkedupmasterclass.com. It is the time to do it. We are focused on connecting while disconnected. So we get to detail on a lot of the things we talked about here in this episode. And let’s kick some 2020 booty together. What do you say? I want this to be simple for you. I’m here to help you make that happen. And I will see you back here again next week for another episode of the Good Girls Get Rich Podcast.

119 – Having Courage to be Creative with Monica Kang

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Monica Kang and discusses having the courage to be creative.

Monica Kang is the founder and CEO of InnovatorsBox where she is transforming today’s workforce through the power of creativity. She’s also the author of Rethink Creativity: How to Innovate, Inspire, and Thrive at Work.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

The COVID-19 pandemic has changed all of our lives. We’re learning a new way of interacting with others, our routines have been interrupted, and some of us have lost our jobs. Now is the time to be creative and reimagine who we are – and that takes courage.

Being Creative Takes Courage

Creativity takes courage. We as people get used to routines and ways of doing things that it actually limits what we can achieve. Taking the time to reimagine how we do things can be hard and scary. But welcoming creativity into your life can help you achieve more.

How to Be Creative

How can you be creative? Let’s start simple. Think about how you email co-workers and customers. Do you say a lot to get your point across? If so, think of ways you can simplify the communication and use as few emails as possible.

The more creative you become in smaller aspects of your life, the easier it will become to be creative in bigger ways. Maybe you want to change your routine, change your perspective, or break from the mold and change how others perceive you.

Creativity starts with just one step that can snowball into unlimited potential that you might not have realized you ever had.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/119
  • Introducing this episode’s guest, Monica Kang (3:46)
  • Monica’s journey (6:00)
  • Creativity amid uncertainty (11:10)
  • Examples of how to be creative (13:10)
  • The importance of measuring your progress (14:06)
  • Creativity takes prep-work (15:59)
  • Building a reimagined future (19:37)
  • The Eye of Curiosity (23:41)
  • How to find out more about Monica (33:30)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 119.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And this is Episode 119 of the Good Girls Get Rich Podcast where you learn simple, heart-based relationship marketing techniques that get you on the phone consistently with your perfect people. We talk a lot about LinkedIn around here but LinkedIn is the tool that we use or that I like to use to build those relationships, relationships that are even more important today than they’ve ever been before. I want you to have a calendar full of phone calls booked with people that you can’t wait to have the opportunity to chat with people that can change the the course of your business, in your career in your life forever, digital marketing with the human touch. One of the things I love about being a speaker, one of things I love about, you know, having a business that takes me on the road to meet all to speak at all kinds of events is that I get to meet so many cool people. And one of those people is Monica Kang, who you’re going to hear today. Monica and I were both speakers at an event A few months ago. And I sat and watched First of all, I had massive PowerPoint envy of her slides, because her presentation was just awesome. She was engaging and dynamic. And she just really had a lot of great examples. I was really impressed with her speaker skills and her PowerPoint skills. So she is she’s awesome. And I can’t wait for you to meet her here today. I really I told her know that I didn’t really get a chance to talk to her too much at the event because we’re both just running around and doing a million things. But I did get a chance to chat with her long enough to say I really want to have you on my podcast. So thankfully she agreed to do that and you’re going to get to meet Monica In a little bit, so I hope that you love her as much as I do. And I’m just grateful that that my business allows me to meet really cool people like Monica because she is a really smart, cool person that you’re going to want to learn from. So of course, you know what I want now, right? I think if you’re listening, if you’ve heard this show before, I want you to take a quick screenshot of your, of your phone or wherever you’re listening to this on, share on social media that you’re watching, you’re listening to this podcast, and tell your followers that you can’t wait to hear what we’ve got in store for you this week on Good Girls Get Rich. Tag me tag, Monica. If you’re new, you know, you certainly can listen in for a little bit before you do that, or looking forward to hearing what Karen’s got to say. You know, when when you do that, it gets me more visibility and I am so grateful for that, that I will share it with my audience. So that gets you more visibility. So share it in your Instagram stories on Twitter, on Instagram, on Facebook, wherever on LinkedIn, right, wherever you are hanging out today. And make sure you tag me I’m @karenyankovich. you can use the hashtag #goodgirlsgetrich, and I’ll be sure to get you as much visibility as I can in return in the show notes for this episode, which you can check it out at karenyankovich.com/119. There’s a link for Speakpipe where you can leave us audio messages you can leave us a review or maybe just something that you know an idea of our guests you want to have or a topic you want to hear from us. Check out that link. We love to hear your voice. So just again, go to karenyankovich.com/119. You’ll see the blog for this episode, you’ll see the link to Speakpipe and any links we talked about on the show today. So you know that’s where you can find all that good stuff. So I am now gonna let you introduce one of my cool new friends Monica Kang. So we are here today with Monica Kang who is the creative educator who’s transforming today’s workforce through the power of creativity. She is the founder and CEO of InnovatorsBox, and she teaches creativity in a tangible practice. And relatable way, regardless of your industry or your job title. She’s worked with clients worldwide, including fortune 500 companies, higher education, government and nonprofits. Her work has been awarded across numerous platforms, including the White House, a Shaka changemakers, national minority supplier Development Council and Women’s Business Enterprise National Council. She’s the author of rethink creativity, how to innovate, inspire and thrive at work. She’s got a lifelong love of knowledge. And I can go on and on. But Monica, I’m so glad to have you here. Thanks so much for being with us today.

Monica Kang 4:35
Thank you for having me.

Karen Yankovich 4:37
So Monica and I met a few months ago at an event in New Jersey, where Monica was the keynote speaker, and it was one of our Regional Chamber of Commerce event and I was… I used to live in that area. I don’t anymore but I was a member of that chamber years ago. So it’s a I am really I know the people that run that conference really well. And when they were sharing with me, who was the keynotes were, I was looking at your your bios and your website I was, you know, it was it was really impressive. And it was really a lot of fun and your talk was so good that I thought I have to have Monica on the podcast because she is a strong, fun empowering woman. And that’s who we love to have here.

Monica Kang 5:18
Thank you. And I love the two word choices, because that’s what I really value, both.

Karen Yankovich 5:23
Awesome, strong, fun, and empowerin? Okay, cool.

Monica Kang 5:26
If you’re doing and you’re not fun. I mean, I think you’re also not making the most out of your life.

Karen Yankovich 5:30
Gotta have Yes, absolutely. Absolutely. And you know, since then we are we were just saying how lucky we are that that event happened before we were all self quarantined at our house. We’re recording this in April. I don’t even know what day month it is. Everyone would say it is April 2020. So life has shifted a little bit but I think there’s a lot of things that we really want to talk about. Have not but I think they’re even more important today than they were when I wanted to initially have you on the show. So tell everybody a little bit about your journey. I mean, I want to hear a little bit about your journey. What were you know, how did you get to this place where you’re helping people with creativity? And then of course, I want to hear a little bit about InnovatorsBox.

Monica Kang 6:11
Yeah, absolutely. I mean, first, Thank you, Karen again, and vice versa. I loved your talk, as you were there as well. That’s why I was super pumped to connect and be part of your story and, you know, be part of this community. I would, I would say, I would start with sharing that, you know, the whole business and the work of creativity and wanting to understand that really stemmed from because I was really depressed and stuck in a job I loved.

Karen Yankovich 6:37
Oh, so that’s interesting, depressed and stuck in a job that you loved, which has happened to me, right? I had I had a great job that I quit when I went onto my plan. I would say I heard it was golden handcuffs. It was a great job but it there was so many… and I got paid really great money, but I just didn’t want to be there.

Monica Kang 6:55
And what I got me realizing was what helped me learn to re-love my job was unlocking my creative mindset. And I didn’t know it at that time it was that I just knew I did something that helped me because I was now really loving my job. And people kept asking me, so I had to figure out what it was. And that’s where I found it was creativity. And for me, it played a really big role in kind of reshaping and rethinking about the important and because, I mean, for those who are just listening and having seen me, you know, I one of the things that I was sharing with Karen during that story is that, you know, I’m type a I’m a perfectionist, I have like, like, perfect plan kind of type of girl like type of like, that’s why I said the word strong, like, Yes, I relate to that, because like, I like to thrive on those situations. But what I quickly find is that even though that’s a part of who I was, and still am, I realized that if I’m only doing that, but not bringing any fun, not bringing any aspects of me just being open and did being comfortable with like, uncertainty and flexible and being more creative with it. I feel like I’m actually not living my full potential. And I realized that whether it was that moment of realizing I just wanted to stop crying to work and wanted to find a different way to live my life to really realizing that you know what bothers me the most is that I don’t like being boxed in a job title I don’t want to be box that nuclear security expert Monaco right only box. Like Monica the author, I don’t want to be box Monica, who’s a friend who just happens to smile and hang out. Like, I’m so much more than just any job title or any frame of work. And I found that I in hindsight, that was always something that bothered me, I just didn’t know that until I kind of understood once you kind of connect that to creativity and how that was actually stem from our mindset and learning how to reframe that. And so that kind of led me to if I know how that works and how it was at least helpful for me, could I help le some other people whether that’s in the workplace or around and I chose the workplace because that’s where I know most of us are and struggle the most because it’s we’ve been conformed to think and work in a certain way. Which is not authentically part of who we can be, and could be. And so why we I got into the mission of, you know, wanting to unlock creativity in the workplace for all.

Karen Yankovich 9:12
So what did that look like for you? Like, what did it look like when you were unlocking creativity for yourself? Like what changed in your day and in your work life?

Monica Kang 9:20
For… I’m a visual person. So the way I would describe to people is a couple ways. One, you know how that feeling where you know, for those who wear glasses, where you have the wrong dose, you wear glasses, but you can’t really see it well, but when you wear the right glass, it’s like, oh, everything’s crystal clear. That clarity gives you so much confidence. That clarity gives you so much more curiosity was like, Oh, you know what, I just never knew the bed was red. I just thought it was a dark color. But, you know, I wonder if I wonder why the red and the white sheet you know, when you start asking these different questions because you see things with more clarity You get more curious you you want to understand more. And that’s what a creative glass looks like when we can find that for ourselves. Before that it’s almost like trying to navigate everything in black and white and haze without colors and kind of feeling really confused. Of course, it’s confusing because everything’s blurry. We don’t know what this this thing is in front of us because we can’t see it well. And I realized that that’s only possible if we treat it more like how we do exercise and health. So like our physical muscle, it’s not just me going to the gym tomorrow for one day and be perfect for the rest of the year. It’s me exercising every day thinking about what I eat, when I sleep, how much I sleep, how I keep positive thoughts, that’s what actually helps me healthy. And if that’s how much effort it takes that we know with science with physical muscle, don’t you think science also has tried to think about what it means for a mental muscle. And that’s where it realized the gap was if I really wanted to think about how I am what my full potential of being More than just one title and label for myself. I wanted to exercise how I can be more creative and be beyond label. That’s fabulous. That’s a secret.

Karen Yankovich 11:10
I love that. So but here’s the thing. So I totally can understand what you’re saying with that. I, too, am type A and also rule follower. So if I have a paycheck, and let’s say it’s a big paycheck, and I really want to stay there, but I and again, a job I love that I that I frustrated at there’s we’re living through a time of uncertainty right now. So how, you know, how can I get comfortable with infusing creativity when I’m uncertain about my future at this job or whatever might be at the other side of all of what we’re living through right now?

Monica Kang 11:47
Excellent question. And I would say it is the perfect time because creativity does not mean just arts. Arts is one of the many forms of how you express creativity. But the essence of Creativity is the being able to think differently. Think of opportunities, see things in unfamiliar ways. And hey, what better time? Should we not think of see new ways, when things the way we’ve done before, it’s not possible to do.

Karen Yankovich 12:15
It takes a little courage to do that. Right? It takes a little courage to do that. Because we are we are worried, you know, we have, like, here’s what we’re told to do. Right? And if we’re, if we do what we’re told to do, we’re safe. But if we infuse maybe some creativity that might be outside of the box, like, yeah, it’s 100% makes sense to do that. But it is, you do have to have a little courage I think.

Monica Kang 12:40
You do. And so that’s why I tell people, creativity doesn’t happen from our vacuum. It starts and that’s where I think the mindset focus, creativity is the true secret sauce to actually honing your creative skills. It’s not just learning how to do a fancy Photoshop skill, or like how to do excels in one day. Your waste, that’s just a short term. And that’s why like, for instance, Henri Matisse, I have a quote right here says creativity takes courage. And, you know, for folks who are listening to think of like, Well, okay, give me another tangible example, if I have a job, let’s say we’ll break down some examples. Let’s say I have a job some great I want to think about, you know, where I can be creative. Well take a look at what are your knowns, then you can try doing something different. Okay. Well, I have three meetings coming up. I have these tasks that I have to do. Okay, well, can you challenge yourself to do those three meetings in a less stressful way? Can you start there? How can you do those tasks with less email exchanges? That’s all how you start. I like low about the art of learning how to think differently, but you taking the courage to explore where that starting point is, and you choosing how to start opening your mind with it. And what I hope you’re hearing that as an example is that it’s really important to make it happen. For wherever you are, so that you feel the courage to take those steps, but to finding ways that you can consistently challenge yourself and see measurable progress, as a human being, there’s a reason why we always like to measure things. And it’s because then if we know that I could change from get a to b, we feel motivated, we feel encouraged, but then we also know what doesn’t work. So let’s say that you tried those things. And now you walk away like Geez, you know, what? That approach that I thought was going to take less emails turned out, I had to send 10 more emails. Hey, you know what, you just now learned a way that you will not do next time.

Karen Yankovich 14:38
Right, right. Right. Right. I like it. I like it. It’s interesting. It is it’s interesting because because I guess I guess I’m just kind of processing this in my own head with what I’m seeing and hearing in the news and what’s happening and you know, I live in New in New Jersey. So we’re in the not in the eye of the hurricane right now. And, you know, one of the standout people I think throughout this has been Governor Cuomo and One of the things that he’s doing is injecting creativity into his talks. People were talking just as much about him, his brother, the conversations between himself and his brother, his meatball Converse, I didn’t even hear that. But something you must have started talking about meatballs or something on one of his broadcasts. So he is not afraid to be confident that he knows what he’s doing, but injecting some creativity. So people he’s engaging people and, and people are paying attention. And you know, so so how can he be standing up talking about things that are just unbelievably that he’s talking about them? yet? He’s finding ways to be creative with this to help us all, and that’s helping everybody that’s listening to him. So that’s such a sign of a great leader, and it’s because he injected the creativity into it, I think.

Monica Kang 15:45
Absolutely. And while I haven’t seen those talks, just to add to what you’ve been describing, what I probably pursued he the reason why he could do it is because he know that he takes a lot of courage and to take that Courage, it takes actually a lot of prep work. So real thoughtful, creative innovation. If you really look at the back end, it’s actually great for type a people like us, because it does take a lot of prep work you can I eat and walk through it like that’s actually why my organizational part of my analytic brain is such actually a perfect fit. Because I love creating chaos in an organized system, I can let my mind wander off go crazy, but I know where my borders or lines are. And then that’s where my play time ends. And then I from that, then I bring that to execution. But if I don’t have that, then it might just end up in a, you know, it might just in a different type of innovation and creativity where you know, it might not be relatable to search an audience is which is audience people like me. And I found that was part of the reason why I knew there was a need for the type of work that I was needing to create, which is addressing that gap. Like I felt like there was a lot of creativity innovation work, but it was still very hard for people like myself to understand like how do I still make that tangible like hi How do I actually quantify that from my analytic brain and typing, and actually make it relatable no matter what age and background, and I was tired of showing up to events where I was that nuclear friend, like, I’m just, I should be just Monica, who happens to love nuclear and creativity and all these other things. Like you don’t be called that. Oh, that friend who likes Thai food? That friend who always wears t shirts, like, No, you just caught him as a friend. And I think that reframing the reason why the reframing is important, and so to going back to that speech as an example, it’s even more critical at times like that, especially for leaders who are listening right now and wondering, you know, how in the world would I okay, courage is one thing, but like, what can I actually do differently other than like, yeah, meeting and test that simple, but like, what else? Well, that speech is a powerful example. Because when you’re actually in a creative headspace, you cannot be stressed. Mentally…

Karen Yankovich 17:54
I didn’t know that.

Monica Kang 17:55
That’s why it takes a lot of courage and so for you to get comfortable Being able to iterate and creatively create means you learned and also how to rethink about your strengths and embrace that and use that as a different channel. But to add to that, as you have just shared when it’s done in a thoughtful way, it has a powerful impact it is having this whole conversation even being reminded of that. Because if Karen, as an individual did not feel this, you would have not even brought it up. That’s how powerful that message can be because of that creative angle. And right now, leaders need to think of that aspect even more because actually humor, thoughtful humor and connectivity is one of the human elements that would actually help us really manage stress. And when we tackle difficult moments, and so, yeah, a couple thoughts to add to that.

Karen Yankovich 18:47
Yeah, that’s so cool. So you know, one of the, I mean, if I’m going to just stick with Governor Cuomo for 10 more seconds, he’s using the word like, we’re hearing a lot about the word pivot. And I have I have no I have no problem with that word, but I love the word here. He’s using and he’s using the word reimagining, you know that what we’re moving into is not going back to the way we were with that we are going to be reimagining what, what our world are. And in his case, he’s talking about the world. But in our case, we’re talking about our lives, our careers, our you know, reimagining what that looks like. And I love the word reimagining, because to me, that opens up possibilities if that sounds like fun, and it sounds creative, right? So we might have people listening now, and I’m sure we do have people listening now that are reimagining what is going to be happening to them in May and June and July and maybe even January of 2021. Right. So now we’ve got to learn how to build a reimagined future. Right? So tell me a little bit about your thoughts on that.

Monica Kang 19:44
So first, I know they can’t see my video but I have a product.

Karen Yankovich 19:47
Oh my gosh, I did not know that. So you have a product called Reimagine. what is your product? What is it?

Monica Kang 19:55
The product is actually prop cards on small things you can do differently in your daily routine to make space for creative thinking to so I said, I chose the word reimagine. Because by reimagining your daily routine, you can practice thinking differently because I, I know one of the reason why people struggle to find more creativity and innovation is because the starting point is hard. An exercise is a good example. People always want to live healthier, whatever we are. We just don’t know where to start. So, here…

Karen Yankovich 20:33
We’ll have to put a link to them in the show notes for this. So okay, so then, okay, so, so how do we start to reimagine with creativity, what our futures might look like? I mean, again, we and and we talked about this before he came on, in many cases, we are creating our future without knowing what it is we’re creating, if that makes sense. Right? Like we we know there’s something different for us. We don’t actually know what that is yet. But now we’ve got this space that we didn’t know we were going to have that maybe can help us get there. So, so help us help me figure out like what how do we start? Besides your cards, after your cards?

Monica Kang 21:11
Well, I just share that because I had some thoughts but before…

Karen Yankovich 21:14
I love them, I love them. I can’t wait. Did you are those? Are those the cards you gave away at the talk that I…? You have a lot of props, Monica. I love that thing. Okay.

Monica Kang 21:27
Well, first, I want to acknowledge that one of the things that Karen has already pointed out is the power of word choice. In the creative process. It is very important to note how certain words are making us feel for some people pivot is absolutely the right word. And for others, if it’s not, it’s important to know why it’s not. And that is part of, I would say, exploring how you reimagine what that feature is from small moments like that is just a single word choice you start to use is also implying how that feels. Future and current moments are shaped. Another thing to two other lens to put into perspective, I’ll pull that together as a takeaway is that you know, when honesty everyday actually never goes the way we ever anticipate even without the current crisis that we have. Think about any past days like you, yes, you will go to certain meetings, you have certain tests, but it doesn’t go exactly the minute to second. Right anticipate. And I think because of that, and probably a lot of entrepreneurs and leaders here who is listening, you’re already actually used to that. So you have that resilience skill already in your test bucket. But what you might not have realized how to reutilize that into this other way of dealing with uncertainty. And so what I hope to also hit through that is that something that you’re saying that you want to do more is probably actually already at home with you. It just hasn’t been used in a certain way. And so it’s all about reframing that another word that I love using to your existing toolkit to utilize in a different way how you read translate how you can be imagined the possibility. And now after that the third piece is like, Okay, then where do I start?

Karen Yankovich 23:06
I wish… I need something tangible here now.

Monica Kang 23:11
Well, the frameworks and the thinking is really, really important though, because I think sometimes in our rush and again, I start this as somebody who is equally type in a one solutions is that we focus too much on wanting to get that something concrete, that we actually missed the whole point on how many different ways you get to that point. And so, what I’ve been telling folks now to kind of take that a little bit more grounded step. We don’t have a visual example here, but I’m going to share with people is like, really work on your eye of curiosity. And what I mean by the eye of curiosity is these three different layers of where we know uncertainty and certainty always lies. And first circle is ourselves. The more we actually know who we are and where we are. It makes it easier to deal with the things we don’t No. So for instance, if I know that I am a morning person, if I know that I am an extrovert I know that I thrive from Skype like or I know that I hate when schedules change last minute, the more things you are aware, it actually becomes easier for you to navigate when those moments happen, because you know, why certain things make you uncomfortable as well as how to recourse or readjust windows and reframe moments faster. So you are prepared, you get comfortable with uncomfortable because you know how to deal with it. And the SEC and then that brings down to the second piece, which as a leader, of course, once you now know how to take care of yourself and your self awareness, then you want to think about your team care. And I call that now the psychological safety of your team. But you can’t do that unless you do it for yourself. So you need to absolutely start with where you are. And after you do that you go through the routine was like Okay, do you know your team strength? What is the words actually do you know their trigger words? Do you Know what excites them? Do you know actually what upsets them? Do you know what makes them creative? Do you know what makes them shut down? Do you know what their weakness and strength beyond just their tactical, technical expertise? And I think understanding that and knowing how they equally collaborate and build on each other is hugely empowering. Because when you have a safe space, mentally and psychologically, you were more encouraged to share and disagree openly, which, where innovation happens. ideas come to mind.

Karen Yankovich 25:34
That’s so powerful.

Monica Kang 25:35
It builds on that.

Karen Yankovich 25:37

Monica Kang 25:38
And that’s where now you got to take it to the third level because key leaders here, right? We just, we’re not just strong because we care about our team. We care about a whole community out there. And that’s the third layer of the eye. where I talk about now you think about how your team and yourself together, bring your strengths to help support others, or were you actually providing them and that goes back to understanding empathy. Like You know, it wouldn’t make sense even let’s say, you know, there’s 10s of millions marketer out there. But you know, maybe the marketing skill that your team provides in particular, is unique because you understand how to translate that, that you know, tick, heavy language of legal affairs to a very fun engaging audience who really need that, but they don’t, they don’t really have interest reading heavy text. I just made that one up. But, you know, the context is that everyone has a niche. And so there’s actually no as a team, you can actually serve your community better your community feel empowered it amplified by you, but it has to be done from the I have empathy. And so to simplify all of that, and I have a visual where I show the these three circles and it shows that little eye.

Karen Yankovich 26:42
Is there something you can share? Because we can attach it.

Monica Kang 26:45
Absolutely. Well, I think that for me, it constantly reminds me that that’s where I start and that’s what helps me be grounded. And often I think we are so tempted as problems over And I admit I’m guilty of the many that we want to start immediately helping and problem solving. We got to do something to help the community. Oh, we got to create this solution that right?

Karen Yankovich 27:08

Monica Kang 27:09
But by not centering from the start and from ourselves, going that way, we might create a solution that actually doesn’t make sense that doesn’t actually serve our community. Not even creative. And because of that, because we’re grounded when we start, it makes it easier and more comfortable to face uncomfortableness, because we know nothing is ever actually ever in our control.

Karen Yankovich 27:36
Well, yeah. And I feel like I feel I love that because here’s what i think i think that what we can control, we can control more of what we do ourselves, right? I can control how I’m showing up right now. I can’t control what other people are doing. I can’t control. You know what’s going on around me. I can control what I’m doing. So I think that the time is perfect to really Be reimagining what what you have control over and what you want to have control over and what you want in your life. Like now’s the time to be doing that, because that is what we have control over right now. And those of us that aren’t like I am, you know, I’m not even a recovering control freak, I am just a control freak, right. And I know I like this and I know where I need to I know where I don’t I know where I need to not be and I try to not be in those places, but, but I think that, you know, that’s why it’s so important right now to really kind of show up for yourself, but I love the three ports for yourself, for your team and for the community. And I think that is, you know, it doesn’t you don’t it’s not just for the corporate person listening, because, you know, your team might be your family, your team might be your virtual assistant, your team might, you know, and your community might be your neighborhood, you know, um, I mean, I can give you an example right now I have a neighbor who I I’ve met, but I didn’t know that was teacher Zumba. And so her commute her team is all her students and her co workers But what she’s doing now is she’s doing them on her driveway. And she’s doing it. So now she’s involved the community because now the community needs to be moving more needs to get out of their house more. So she’s got all these people social distance all over the street. And she’s got her speakers out there. So she’s now serving herself, because she’s showing up. And then she’s serving her team, because there’s people that miss being able to come to her classes, but also the community. Now there’s all these other people, right. So that is maybe how and who knows what that will reimagine for her on the other side of all of this. Maybe it’ll be maybe it’ll go back to the way it was. It used to be, but maybe it won’t. Right. And that’s, I don’t know, that’s just what I’m thinking of doesn’t have to be somebody like a corporate leader that is doing this. It could be any of us in whatever we’re doing. However, we’re showing up right now.

Monica Kang 29:48
Absolutely. Absolutely. To add to that. That’s the reason why I have focused on empowering people on the creative mindset and unlocking that because what that means is First, knowing what your creative strengths are, right, knowing that you have an unlimited potential. everything that you’ve done so far is just one of the many million things that you could do more. And you can choose to hone in more. And one of the quotes I love from Oscar Wilde is to define is to limit.

Karen Yankovich 30:23
Ooh, yeah. And that certainly speaks to your, your, because you’ve mentioned a few times that you don’t want to be defined by a description, you know? Yeah.

Monica Kang 30:32
And how often do we let that job title define us? I’m pretty sure we made decisions where they’re, you know, you know, this is not probably executive appropriate, I shouldn’t do this, or, you know, I shouldn’t send that email. And probably that’s along the way, you’ve, you know, adjusted course, to limit what else you could have actually done. And in a funny way, what it’s been really inspiring to hear as I’ve been I’ve been doing some interview collections to keep myself grounded because, you know, hey, I’m human. I have my back. days, you know, I’m not just a crazy only optimist, I have my open and downs. But what has helped me be grounded, I say speak with my friends around the world and just, you know, be learning how they’re coping it with it was just sharing how, because in a crazy way, and unfortunately it has led people to, you know, lose jobs lose where their traditional way of defining who they were has been. It’s pushing people to say more, you know what, I want to choose to live the way I show up, I’m going to then choose the way how to bring my full self and bring more of what I wanted to do. I’ve always wanted to learn this, I’ve always wanted to test this different way to serve my community.

Karen Yankovich 31:41
Right, and, and that comes back down to trusting your gut, right? That comes back down to trusting your own instincts. Were what is what this is giving us is a little bit of space to remember. It’s not even to relearn, it’s almost to remember the person that that we’ve almost maybe forgotten. We weren’t Because we get so busy, and now that we don’t have the business anymore, maybe it’s even a little bit of remembering what we wanted out of our lives and what we wanted out of our careers and maybe now taking the time to to build from there.

Monica Kang 32:14
And it starts with also recognizing that If your answer is right now, Monica, Karen, that sounds great, but hey, I’m at a terrible spot, then that’s where you stay for a little bit. Just know that you find the resources around you that will help you get back up. But bring your sadness, because there’s a reason why we are as a human being allowed to feel that emotion i think is absolutely wrong to ignore. And I absolutely don’t need to sugarcoat any terrible… but being creative equally means being equally vulnerable to all those emotions, because that’s how you’re getting comfortable with uncomfortable and then exploring ways how do you grow and build from it and have the courage to take more risk and not become risk averse? It If you feel that way, what are the ways how you can rebuild it up where the people who could help you encourage? And who are people that you just need to sit with right now and be where you are. That’s self awareness.

Karen Yankovich 33:11
That is that I’m so glad you brought that up. Because I feel the same way we and you know, I don’t have good days and bad days, I have good hours and bad hours. You know, like, sometimes it’s a day sometimes it’s within one day, you’re, you know, you’re having a little bit of a roller coaster. So we have, you know, there’s nobody’s ever lived through this before. So however you’re feeling it’s okay. But so one of the things you mentioned is to get to to involve your community and to get support, how can people learn more about you? And have you in their world so that they, you know, because I think what you bring to this is so valuable. So how can people learn more about you and, and get some support from you.

Monica Kang 33:46
Thank you. And thank you for all these questions. Because it’s is really timely one, I am a big LinkedIn user. So please do reach me out on LinkedIn.

Karen Yankovich 33:57
I know everybody here is connected. Everybody that’s listening is on LinkedIn. All right, I’m just I’m saying right to the news. Right? You’re on LInkedIn, right?

Monica Kang 34:06
So I would love to connect with you there. I do have a newsletter and some social media. We’re building out actually YouTube channel. For those who are video users who like to hear stories, if you want audio, you can just play the video and then put it on the slide and listen to audio. That’s actually one of my friends do.

Karen Yankovich 34:20
So. So let me just tell you this, if you are on you, if you are on Monica’s YouTube channel, you want to watch her videos, because I one of the things I don’t have the creativity in the slides that you have, and I was watching when she did her presentation, like this is so good. And it was the visuals that she brought with a two so sure you can listen to the audio but you want to watch our videos.

Monica Kang 34:41
Thank you. And I would love to connect so you know if you want to connect further just send me an email Monica innovators box, you know, I’m an open book, just mentioned that you heard it from our story with Karen and you know, if there’s anything I can be of help, please let me know.

Karen Yankovich 34:58
Awesome, awesome and tell us about little bit about your book.

Monica Kang 35:01
Yes, well, that’s another thing and easy set, you can get it on Amazon and especially at times like this as we need to rethink about our day to day and have confidence, Rethink Creativity. I think you’ll be a great start, especially for those who are now listening like great. Like, where can I start to then understand my creativity and my potential? I really broke it down, share some personal stories, but really reframing and how do you reframe about that as a person within your teams, and then also in your culture, because I found that a lot of it is theory and storytelling, but like I found it also hard to relate how to make that in a reflective way. So I hope you enjoy the book. Rethink creativity on Amazon, and you know, if you have additional questions reach out and like I said, I have also some card game prompts that I hope could help with your team building and fun, but…

Karen Yankovich 35:50
Wwesome. Monica, thank you so much for being here. This has been such an important conversation. You know, there was a we met a few months ago and we talked about doing this and there was we put it off and I guess now we know the reason why We put it off because this was the time to have this conversation. So thanks so much for being here. It was great to have you.

Monica Kang 36:06
Thank you, Karen, for having me.

Karen Yankovich 36:08
I loved this episode and having a chance to chat with Monica so much. Monica talked about her YouTube channel, which I highly recommend you check out and you subscribe to Monica and I had a follow up conversation to this where she interviewed me for her YouTube channel. So you can find that there we’ll put the link will be on the show notes on the blog page for this for that as well. you absolutely want to stay connected to Monica. She’s doing some really really cool things. Her stories are amazing. And if you want to learn a little bit more about how to be connecting with really cool people like Monica, in this world where we’re feeling so disconnected, we are doing a regular workshop you can go to sheslinkedup.com/masterclass and check out the masterclass that we’re running. You will get a you can either join us live if we’re still doing them live or you You can get an immediate access to an on demand version of it, where you can listen to a 45 ish minute training on how you can be using this time to really solidify your personal brand really solidify the relationships that you’re building. These are things that you do have control over. There’s so many things we don’t have control over. As we’re living through this pandemic world we’re living through in the spring of 2020. You have control over your personal brand you have control over the people that you’re connecting with and meeting with and developing relationships with. So I would love to have you take advantage of the masterclass that we’re running right now. And check it out. You can get that at sheslinkedup.com/masterclass. And, of course the link to that is on the in the show notes here as well. So I hope that this was as enjoyable for you as it was for me, and I look forward to seeing you again next week for another episode of the Good Girls Get Rich Podcast.

118 – The Birthday Technique

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to use your birthday as a way to build meaningful relationships.

Relationship-based marketing is more valuable than sales-based marketing, and your birthday provides you a valuable opportunity to grow relationships.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Many people on LinkedIn don’t understand why they should add their birthday to their profile. After all, LinkedIn is for business, right? But don’t forget, you should be focusing on relationship-based marketing, not sales-based. And birthdays are the perfect opportunities to build relationships.

LinkedIn and Your Birthday

If you include your birthday on your LinkedIn profile, LinkedIn will notify your connections when it’s your birthday. And that’s cool! It’s nice to receive birthday wishes. But the real value is in the opportunities to build meaningful relationships.

The Fortune is in the Follow-Up

How do you build meaningful relationships on your birthday? The fortune in the follow-up. Because LinkedIn birthday messages are all private, start a personal conversation with the people who wished you a happy birthday.

Don’t just say, “Thanks,” or send a thumbs up and end the conversation. Have a meaningful conversation like, “Hey, remember when we…” or “I heard you’ve been doing…” or even “It’s been a while since we’ve met up.” As they reply back, don’t let the conversation end. Keep genuinely communicating until you’re able to get on the phone with them.

Be Intentional

Keep in mind, however, that you don’t want to have these intentional conversations with just anybody. Take your time to look over their profiles. Are they someone you’d want to do business with? Would you be able to mutually help each other? If so, go for it! If not, just be grateful and thank them for their birthday wishes. You don’t want to burn yourself out building relationships that won’t go anywhere.

Keep this in mind, and as your next birthday comes around, try using this birthday technique. You’ll be amazed at the business that’ll roll in.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/118
  • Introducing this episode’s topic (2:57)
  • The opposite of what you should do on LinkedIn (6:35)
  • Relationship-focused, not sales-focused (8:06)
  • Social media and your birthday (9:10)
  • The fortune is in the follow-up (11:50)
  • Be intentional (13:43)
  • The most powerful thing for your business (19:36)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 118.

Intro 0:06
Welcome to the Good girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host Karen Yankovich. And this is Episode 118 of the Good Girls Get Rich Podcast. And this podcast is brought to you by Uplevel Media where we teach simple and authentic relationship and heart-base LinkedIn marketing for women that get you on the phone consistently with your perfect people. None of this throw a lot of spaghetti at the wall and see what sticks none of this bug everyone you know, bug everyone you don’t know and hope to get a sale, very targeted, very focused, very much relationship-based. And when you start to see how this works, you start to get excited about who you see on your calendar. So it’s we teach digital marketing with the human touch over here in Karen Yankovich World. So I hope that if you’re new listener, welcome. If you’ve been listening before, you’re gonna love this episode, I guess either way, I think you’re gonna love this episode. Because this episode came to me kind of like, Oh, this technique that I’m going to teach you in this episode came to me, like kind of by mistake, but it worked so well, that I’ve talked about it a few times in my private groups. And I wanted to just do a whole podcast episode on it, because I think there’s a lot to talk about because it really does get to the heart of relationships. So if you’ve listened before and you love this podcast, you know that I’d love for you to take a quick screenshot and share it on social media and tell everyone that you’re listening and you can’t wait to hear what this week’s episode brings. If you’re new, then do the same thing and maybe say, you know, “My first episode of Good Girls Get Rich. I can’t wait to hear what Karen’s about to teach.” But when you share Share this with your audience. If you tagged me, I’m @karenyankovich, then I see it, and then I can share that with my audience. And that’s how we all get more visibility, right? We love your reviews and be really specific, tell us what you love so that we could do more of that. You can also leave us an audio review, if you go to the show notes of this episode, you’ll see a link for Speakpipe or you can go to karenyankovich.com/speakpipe, and leave us an audio review. And you know, when those audio reviews, you can also or call back a second time and let us know if you have a guest you think we should interview or if there is a topic you want me to cover, I’d love to help you or I can use the hashtag #goodgirlsgetrich, so that we don’t miss your post, and then we all get more visibility. So yeah, just go to karenyankovich.comm/118. You can see the blog for this page, the show notes, you see the link for Speakpipe. All the links of everything we talked about here on the show today. And yeah, that’s how you get more on this. So let me tell you a little bit about how this time technique that I’m going to teach you today came about. So my birthday is in December, and it’s December 6 for you astrologists. And this past year, December 6, 2019. I actually was on a panel, a social media panel, actually, it was like a finance panel in New York City. And it was really early in the morning. I don’t remember what time it was. But I remember I was done by like 9am. And it was my birthday. So I was meeting a friend, Sharon Haver, who I will link to her episode in the show notes. We actually had her on the podcast, Sharon and I were going to have lunch later that day, so I had some time to kill. And and Sharon lives in a city so it was a good chance for me to meet her. I don’t live in the city, so I’m not in there all the time. So I had a few hours to kill and there was a really cute little cafe right near where my panel was. So I went down to the cafe and I had my iPad with me and I got some, you know, avocado toast, which was yummy and some coffee or something. And, you know, it’s my birthday and you know what that’s like in social media and especially, you know, when teach social media because because I teach social media, I have just a ton of people that I’m connected to on multiple sites. So my inbox was crazy. My Facebook page was crazy. And I sit down, I’m like, I’m going to start responding to some of these people. And I intentionally decided that I was going to, at least on LinkedIn, personally respond to every single person that wished me happy birthday on LinkedIn. And you know, we don’t think of LinkedIn we think of birthdays and digital marketing, we think of Facebook, right? But I decided I was gonna because, you know, LinkedIn is my thing. I decided I was going to use the opportunity to to start conversations with people actually, they started the conversation, right? So that made it even more beautiful, because instead of just saying, you know, thanks, thanks. Thanks. Thanks. Thanks. And because it was me doing it and this is really why I know that a lot of you listening don’t want to hear this, but this is really why you need to be doing a lot of this stuff. You can’t have your assistant doing a lot of this work. It’s got to be you. Because I knew that it was my cousin or my friend or my college friend. And I could say things like, I can’t believe how long it’s been since this or oh my gosh, I think about that event we both spoke out a couple years ago. Wasn’t that crazy? So I could I could personalize the response to these Happy Birthday things. And it started conversations. Well, it took me three days. It took me three days to get through this. Now I have, like 12,000 LinkedIn connections. And that’s mainly because people connect with me. You know, if you’ve listened to this podcast before that, I do not say you need to connect with a ton of people, you need to connect with a few people a week, right? So I can enter the few people a week but at the same time, a lot of people connect with me. So I have a lot of connections, which meant I had a ton of birthday messages on LinkedIn. Well, I am not kidding you when I tell you, I shook so much business out of those conversations that I blocked December 6th, 7th, and 8th off of my calendar for 2020. To do this again next year and do it more intentionally and not be in a cafe in New York City, where I’m like scribbling notes on places that I can remember to follow up with people, right? I shook so much busy, I will celebrate my birthday a week later, with all the money that my business is making from the relationships that I reengaged because these people reached out to me to wish me happy birthday. So I’m gonna so how cool is that? Right? So I’m gonna, I’m gonna tell you a little bit more about that in this episode. But here’s the thing. You know what I mean, right? You know that you get LinkedIn connection requests, and they’re immediately followed by, by my stuff, right? Or worse, then you get a connection request and they’re selling you something on that connection request. That is the complete opposite of what I teach on LinkedIn. Don’t do that. Don’t do that. In fact, I had a call as I tried to get on the phone with a lot of the people that connect with me, especially if they look interesting where they initiate the connection request. And I got on a call with somebody yesterday. And it was clear that he had no idea what we were talking. And it was clear that it was all automated. And it was a complete waste of both of our times. And, like, Who needs that I was frustrated because I usually can pick up on those things. And I missed it in this case. So you don’t want to be that person. I don’t want you to be that person. I surely don’t want you to say, Well, I’m doing this because this is what Karen Yankovich told me how to do like, No, no, no, no, no. relationships, right? So this is about building relationships, not selling. So I mean, like, Listen, if you’re a business owner, or an entrepreneur, or even a career, you know, like a at a job, you’re in sales, relation building relationships, like listen, putting your kid to bed at night sometimes is sales right? Getting your spouse to do the load the dishwasher is sometimes sales. So yes, the sales were there. That’s why you’re here. Even if it’s not like directly like I sell widgets, right? But if you if you’re in services, or if you whatever your businesses there’s a sales component to it, especially if you’re a business owner or an entrepreneur. We’ve talked about that a ton on the show. But this technique isn’t sales focused. It’s relationship focused. But here’s the thing. This is a tweetable, you guys. When you focus on the relationship building with intention, the sales will follow. So I’m going to say that again, when you focus on the relationship building with intention, the sales will follow. So let me talk a little bit about this technique. This birthday technique. Okay, I need a good name for it. So if you guys have a good name for it, tweet me or Instagram, DM me or LinkedIn messaged me What a good name for this birthday technique should be. So first of all, I wanted to say one more thing. Just I had this scheduled to be recorded today. And just yesterday. I’m part of a Facebook group that a lot of other LinkedIn trainers are a part of. and somebody’s like, Oh my gosh, somebody’s out there saying change your birthday a couple times a year so that you get birthday requests a couple times a year. Please don’t do that. Please don’t do that, like be authentic. You only need to do this once a year, don’t change your birthdate and make this happen more than once. Just do it once a year, but the once a year you’re doing it really powerful. Okay, so first, let’s talk a little bit about social media and your birthday when you are getting birthday requests on Facebook, or even Twitter. Did you guys know that if your birthday is on Twitter, Twitter doesn’t announce it at your birthday. But when you post, Twitter wishes you a happy birthday with like balloons and stuff that pop up. I actually was doing the webinar when you’re on my birthday. And I was like, and I was doing I guess I was doing it about Twitter. And I was posting and then all these balloons came up. I was like, Oh my gosh, Twitter’s wishing me a happy birthday. So now of course, I always want to go into Twitter on my birthday and post something. I mean, I post all the time, but post something. So I can have Twitter. Wish me a happy birthday. But Twitter does not, you know, push out today’s Karen’s birthday, but Facebook does, right? But on Facebook it’s public, right? It’s 99% of the time is public. And frankly, if you are dming me on Facebook, I don’t. I mean, there’s a big difference between Facebook and LinkedIn. LinkedIn is all business. Right? my LinkedIn, DMS, don’t wake me up in the middle of the night. My Facebook, DMS, although I don’t get I don’t get Facebook notifications on my phone. But Facebook is like kind of human interesting. So it’s part personal part business. So, yes, it’s okay. If you DM me, especially if you know me actually know me. But 90% of the birthday requests you get on Facebook are public and in the public when you’re responding. Yeah, it’s fun. If you say, you know, hey, let’s talk about this. Or remember when we did this, or when we did that, that’s, that’s fun. But remember, it’s public. It’s not really a business conversation, right? It just isn’t. And I love Facebook, but it’s not a business conversation. LinkedIn is all business. So and when people wish you a happy birthday on LinkedIn, it goes in your messages, right. So it’s up private conversation between you and the person that wish you Happy Birthday. So when you when you reply to those messages, it’s just like chatting. It’s just chatting. So it’s much more personal. yet. It’s business, right? It’s business. So it’s not on your Facebook page, you’re not sending notifications to 45,000 people about the messages, right? It’s all business. So if you are looking to use the birthday message as the person that is reaching out to people, then do it on LinkedIn. Right do it on LinkedIn, cuz that’s all business and certainly, certainly be paying attention to the people that wish you a happy birthday. In fact, what you should be doing right now is going in and making sure your birthday is only done that you actually have it noted there because a lot of people don’t because they’re like, Why don’t people on LinkedIn need to know my birthday? This is why when you’re done listening to this episode, you’re gonna, you’re gonna want to do this. Alright, the second thing is, you know, you’ve heard this before, and you’ve heard this from me before, but the fortune is in the follow up. So when you respond to so One, the reason that it took me three days to get through it was because they were responding back. Right? So it was following up with the people. It wasn’t just replying to the people that said Happy Birthday to me. It was following up and staying into in those conversations. I am not kidding you when I tell you it was completely overwhelming. And I will say that for me, I’m a fan of using my I have the iPad Pro, which is amazing. And I like the app to do this better than I actually like LinkedIn built in messenger on on desktop. So I use the app, the iPad app for this and I feel like it’s much easier. But in any case, it is a lot of work. It’s a lot of work, because you have to follow up. You can’t just take that one. I mean, the The point is building a relationship and having a conversation. You have to follow up and you have to be ready with you know what, like, let’s jump on the phone. Let’s jump on the phone, right so but you have to not just respond once you have to continue conversation when they respond back to you, not with a thumbs up emoji, okay? Not with a thumbs up emoji with conversation. Right? I’m gonna go back and repeat this again. When you focus on the relationship building with intention, the sales with will follow. So let me talk about intention for a second. And by the way, those of you that, that now are listening to this, I don’t want you to think I’m gonna try and sell you when it’s my birthday is not about sales, right? It is about seeing how we can support each other because many of these conversations, maybe I was now an affiliate for their programs, right? Because it’s about building relationships. And that puts money in my bank account, but it also helps you right? relationships is where the collaborations happen. Oh, my gosh, I could talk about this forever. Okay, so the fortune is in the follow up. But now I want you to be intentional. Okay. I’m not saying if you get 100 birthday requests on LinkedIn, that you need to be like if there’s people that you look at them, and normally, I’m a big fan of like, if They want to know you there’s a reason right? As your influence grows, people are going to want to know more about you, they’re going to reach out to connect with you. So I’m not saying if you don’t know them don’t respond. But I am saying, if you look at their profile and you feel weirded out, or you feel like there’s just, I want you to be intentional about who you do this with, okay? So yes, with every single person, be generous, you know, be gracious, and be full of gratitude that they took the time to reach out to you and say, you know, thank you so much for the birthday wishes that was so nice, I hope business is going well for you or something like that. If they respond again, now you have a conversation, you can decide if you want to take that further. But take your time with this. Take your time with this, I want you to actually look at the profiles of the people that wish you a happy birthday. And if it’s someone really cool for you, right? If it’s somebody who you think could be an ideal client, if it’s somebody who’s got a podcast that you’d like to be a guest on, if it’s somebody that’s part of conferences that you think if it’s somebody that maybe just has a similar market to you that maybe you can go elaborate and get in front of each other’s audiences, if it’s somebody that just has influence and you don’t really know where you don’t have an idea yet what it could be valuable, but you just know having that person in your life a little deeper would be a cool thing. Then take your time and be really targeted in your reply. say things like, wow, you know what, the last time we talked was in, you know, 2018 I see in 2019, you totally pivoted your business, now you’re doing this, this and this, I would love to hear more about that. Just drop it at that. Thank you, again, so much for your birthday wishes. Be really intentional and don’t make it about you. Let me tell you about what I’m doing. Talk about them, right, who wants a relationship with somebody who’s, who’s a narcissist who’s completely self centered. Please don’t be that person. Be the person that is genuinely interested in the person that wished you a happy birthday because again, you’re building relationships. And when you build relationships, the sales follow. So take your time with this. Look at the profiles. If it’s some One that’s you know, really cool that you really want to you’d love to get on the phone with be really custom and targeted in your response to them. Okay, and again, back to the second thing I mentioned, the fortune is in the follow up, be ready to respond. I’ve said to you guys many times on this podcast, that my linked in inbox is way more valuable to me than my actual inbox. Not that my actual inbox is invaluable to me. My LinkedIn inbox is where the money is in my business, to where the money is, at the time that I’m recording this podcast like full disclosure, I am so far behind and accepting connection requests because we’ve been so busy. And I don’t just accept connection requests, I accept them and look at the profile and say, is this somebody I want to actually get on the phone with because if you’ve reached out to me to connect, there’s a reason for that, right? If I think you’re just trying to sell me something like right off the bat, I try to have a good sense for that. And I’ll probably still accept, but I won’t necessarily take a lot of time to say Do relationship building. But if it’s somebody really cool, or somebody that I think is in my ideal client target market, I might respond and say, you know, it’s so you know, thanks so much for reaching out to me, it’s so nice to be connected. I love what you’re doing. You know, I teach women this, it looks like you teach women that, you know, I’d love to hear I mean, you know, for a quick call. Now remember, they started the connection request, I’m not into 15 messages to them, sending them BS articles that you think might be a value for them to read. I don’t have time for that. I don’t, I don’t know you. I don’t have time for that. But if I say to you, I really want to know more about you. I can get on the phone with them probably in that first phone call. If they don’t respond, then they’re not my people, right? And that’s okay. Same with this birthday thing. If they don’t respond to your request, you know, to your response, then don’t worry about it, then don’t then just let it go. Like you don’t need to continue when I say the fortune is in the follow up. Don’t bug them don’t want them. Right. But if they respond to you, I want you to continue that conversation because these Conversations is that your bank account is going to be singing the happy songs. I’m not kidding you, like the month after your birthday if you do this intentionally. So do you understand how cool that can be. So the first thing you need to do is understand the difference between LinkedIn and Facebook and even Twitter or Instagram. LinkedIn is all business, the conversations around Happy Birthday are private. And you can say, tell me more, you know, this is so cool, obviously be gracious and, and, and full of gratitude for their wishes. But if it’s somebody that’s cool, take it to the next step. The fortune is in the follow up. So it’s not just one more step, it’s as many steps as you need. If it’s a cool conversation with a cool person, as many steps as you need to actually get on the phone with these people, or to drop it, right? Or to drop it. I don’t want you on the phone with a million people that are not going to be valuable to you, right? So it could also be just dropping it and then the last thing is take your time. Take your time. Look at the profiles. If it’s someone really cool for you. Be really, really tired. uted in your reply to them, and you know, say things like, Wow, it looks like you’re doing some cool things or I just read your most recent blog posts, maybe even share it right? Or if you use like Evernote or if you haven’t a VA forwarded it to forward it to that and say, you know, put this in a stash somewhere. Let’s share this next week cuz I don’t want to share everything on your birthday, right? Usually, you’ll be blowing everything up. So you know, one of the things that I think, you know, I’m recording this, it is April 2020, I am still you know, we’re still quarantined here in New Jersey. And one of the things that I am seeing is that lots of other people are starting to really recognize that the relationships are the most powerful things in our business, the relationships, having people to pick up the phone and talk to building relationships, kind of looking to see what kind of collaborations you can be doing. diving deeper into the relationships with people like maybe you go to networking events, or maybe you’re just part of lots of Facebook groups are lots of groups, and you just kind of know a lot of people, but when you start it what we’re seeing To see now that we’re stuck in behind our computers all day long, is that it’s when we dive deeper, maybe we need to go to half as many networking events and spend twice as much time following up with these people and building actual relationships with them. And I think more and more people are starting to learn how to do that. I teach a workshop on how to do this with integrity with authenticity, not just on your birthday, but you know all year long how to how to leverage your existing network, how to build a new network that has you jumping up and down when you see the names of the people that are your on your calendar, so you can get that it’s at free LinkedIn workshop comm if you’re listening to this on the replay, even if it’s 2023 you can… freelinkedinworkshop.com always goes to our latest workshops. So check that out there. You know, here’s the deal. I do this podcast to support you. I’ve got this free workshop that I do to support you. How you can support me is by sharing this and telling people, if you enjoyed, telling people they should listen to this. A rising tide lifts all boats, I want to support you, I will share your share with my audience. And we all get more visibility that way. And that’s how we start to build a relationship, not just me talking to you through your speakers on your computer, right, but actually starting to build each relationship. So let’s lift each other up, help me help you share this podcast, take that quick screenshot of this episode on your phone and share that on social. I’ll share that with my audience. And the bottom line here is I really want this to be simple for you. I know that despite the challenges we’re facing the world we’re living in that we’ve never seen these kinds of challenges before I know that we can kick some 2020 booty together. So let’s create our simple, relationship based marketing strategy together. I will see you back here next week for another episode of the Good Girls Get Rich Podcast.

117 – The Power of PR with Amanda Berlin

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Amanda Berlin and discusses the power of personal relations.

Amanda Berlin helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. She’s also the host of The Empowered Publicity Podcast.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

There’s tremendous value in having great public relations (PR) and growing your following. Amanda Berlin shares with us in this episode why it’s so important and how you can make it happen.

Telling Your Own Story

You’re the one in control of your story, so you should be the one telling it. You, a small business owner, should be showing the world who you are and what you do in your own voice. As you share this authenticity with others, your platform and following will grow.

How to Grow Your Platform

Growing your platform and following might seem like an overwhelming task. In reality, it’s quite simple. You just need to employ the grassroots techniques Amanda teaches. Start by making genuine, personal connections.

When someone shares an article that connects with you, reach out to them and tell them why you liked it, then share it with your audience. It builds their visibility while helping you make a genuine connection. Reach out to someone you want to get to know and extend the offer for them to join your podcast. Try to join other podcasts. Make connections at conferences. The list goes on.

By building better PR and growing your following, you’re positioning your business for success.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/117
  • Introducing this episode’s guest, Amanda Berlin (2:19)
  • Amanda’s journey (4:11)
  • The character building of transitioning from corporate to owning your own business (6:26)
  • The power of PR (8:16)
  • How to start building a relationship with the media (10:03)
  • The definition of PR (10:44)
  • The shift in publicists’ jobs (12:08)
  • Use your own voice to tell your own story (13:20)
  • How to make a pitch to publicists (17:04)
  • Why you should build a platform (23:10)
  • Having the confidence that you know your stuff (33:55)
  • The don’ts of PR (34:33)
  • How to find out more about Amanda (40:04)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 117.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And this is Episode 117 of the Good Girls Get Rich Podcast. And this podcast is brought to you by Uplevel Media where we teach primarily women but lots of cool guys also heart-based, relationship-based LinkedIn marketing, especially in these times where we’re doing a lot more networking virtually This is even more important. And today’s topic with Amanda Berlin. This was recorded before we were self-quarantine and while we were still out and about more than we are now. And it’s an interesting topic because I think it’s more relevant now than ever Amanda and I talk a lot about PR and press and how to reach the media and how to really use the tools that are available to us like our social media tools even right to get more publicity to get more visibility for our brands and for our business. Amanda share so many cool things, I can’t wait for you to hear this. So remember that if you know we love to hear from you. So if you love this podcast, if you’ve listened before, or if you just want to share with your audience that you’re listening now, please take a quick screenshot, and pop it up on your stories or your social media. Tag me I’m @karenyankovich. And let your audience know that they too should be checking into this right about now. And then I’ll be sure to share your posts with my audience and we all get more visibility that way. And that’s how we all lift each other up. So I’m always grateful for that and I’m grateful for you. And you know all of the LinkedIn marketing that I teach, or a lot of the LinkedIn marketing that I teach has a PR spin my course my she’s linked up course has a PR training in every single Module because I want you to know how to do this. I want you to know how to use LinkedIn to build relationships with people that can get you a ton of visibility. And you don’t have to be Oprah for that to be the case. And Amanda and I had a great conversation about that, and I can’t wait for you to hear it. So tune in and check out Amanda Berlin. So we have Amanda Berlin with us today on the Good Girls Get Rich Podcast, and after more than a decade in the New York City Public Relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence create a story that inspires others and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on our 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media from Business Insider to Entrepreneur on Fire from WNYW Fox Five to bustle.com. She’s the host of The Empowered Publicity Podcast, and loves arming soul-powered business owners with ideas and skill set that they need to go from hidden industry gem to recognizable trusted expert. Amanda, I’m so glad you’re here. We’ve been trying to make this happen for a while now. So I’m so glad we finally made this work.

Amanda Berlin 3:14
Thank you so much for having me, Karen. I am also thrilled. Yes. You’ve been on my radar for eons.

Karen Yankovich 3:21
Yeah. And we like Amanda. I don’t even live far from each other. We have some mutual friends. And somehow, we’ve just never really managed to connect more than this. But that hopefully will be changing.

Amanda Berlin 3:30
I have a feeling it will.

Karen Yankovich 3:31
Yeah, yeah. So there’s so many things I wanted to dive right into here. But one of the things that if you guys that are if you’re that listening heard me talking about in her bio, I, you know, I definitely offer templates and things like that in my LinkedIn training, but it’s harder to do that on LinkedIn. Because on LinkedIn, it really needs to be personalized, right? You really want to be in initiating conversations with people from like, what what is the common interest that you have? So I hope that you guys ears perked a little bit when Amanda talked about today. Because I know that’s one of the things she’s really known for. Because I think in her world templates are beautiful thing and they can make your life so much easier. And I love with it that she brings all this experience to this. So tell tell us, tell me, tell us a little bit first about your journey. What? What made you kind of shift from New York City PR to running your own business the way you do?

Amanda Berlin 4:21
Yeah, awesome. I’m so happy to dive into that. I do want to make one comment about templates. Because, for me, the purpose of a template is just so you don’t have to start from that anxious blank page scenario with the blinking cursor of death.

Karen Yankovich 4:35
Mm hmm.

Amanda Berlin 4:37
I also, as you do subscribe to this notion that everything really needs to be customized and personalized. So I just want to know, you didn’t know that I’m on that bandwagon as well. But templates provide you with a jumping off point.

Karen Yankovich 4:53
I agree. I agree.

Amanda Berlin 4:54
And the template really, just to kind of segue into the question that you asked me. It really was born I have this sort of 10,000 hours of study that I had to do in the way of actual work. in the corporate world where I was in my last job in the corporate world. I’m the editorial director for a niche firm that specialized in getting our clients coverage on television and on the radio. And so as editorial director, I was tasked with meeting with the client and discussing with them their messages, the product that they wanted to get out there, what they wanted to say about it, who it was for all of that, and then coming up with a story that actually kind of melded their messages a little bit into a story that would be palatable for the media. So we had these two competing interests that we needed to take into account and then you So from there, I realized after many hours and probably a year so however many hours is earned a year, I realized that that wasn’t something you know, creating a story that a consumer audience or even you know, your consumer audience, whether you’re a business to business, business or business to consumer business your audience really wants to hear is not something that everyone knew how to do. And pitching the media also is not something that everyone knew how to do, which is obvious, but it was not obvious to me at the time. So that’s really where my transition to my own business kind of happened. And in that in between time was, it was gutting. It really was was so challenging, as I’m sure anyone who has made the transition from corporate to entrepreneurship can also attest to it’s a really unique and signature journey that builds a lot of character.

Karen Yankovich 6:51
Oh my gosh, yes. Oh my gosh, yes, I yeah, I have been there as well. And don’t you just want to like call the IT guy sometimes, you know, right? Where’s the IT guy?

Amanda Berlin 7:00
Right, like totally right. And there were moments where I was walking down the street in the city, really feeling anxiety ridden. And so I used to lead it and saying to myself, well, do you want to go back to the cubicle, you can go back to the cubicle if you wanted to go back to the cubicle. And the answer like, even though it was so dreadful and so hard at times, in the beginning, was always, unequivocally No, I’m sticking this out, I’m gonna make this work. And I had a ton on my plate at the time just to give a you know, personal snapshot. I was a new mom, I had, you know, literally I, I got laid off from my corporate job in January 2012. And I had my daughter The following year, so and I was also the breadwinner for our family. So everything was really riding on me figuring this out. And I still was, you know, probably, in retrospect, a little bit naive and stupid to consider. This is the way to go. But it um, it definitely built an interesting story and I really feel like a warrior because of it.

Karen Yankovich 8:09
Well, you are, you are a warrior because of it. Oh my gosh. So okay, so so then your business. So I have to say that people like me that don’t have the PR background that you have are grateful for people like you who bring that skill to the rest of us. Because, um, you know, I know that you do work privately with people as well, but there’s just so many people, but you also the podcast, right? So I know that you share tons and tons of tools and things on that. And there’s, I think the power of PR is really underestimated by many entrepreneurs, because they feel like you know, I’m just like this yoga teacher from, you know, Ridgewood, or I’m just this, you know, coach from whatever right like they don’t think that but you’re just like everyone else, you know, and then sometimes you’re sitting like, how many times have we been Have you been sitting with friends or whatever, and you see someone on TV and you’re like, I don’t want that. Like, why are they talking about this? Right? Like, yeah, or you see, you know, you see other you know, I’m, I’m sorry, I’m gonna be picking on you yoga teachers, but you see other yoga studios getting featured in newspapers and magazines, you’re like, Why? You know, my studio is so much better than that studio. And it’s because of the power of, of PR, in many cases, and, and it’s available to all of us. So tell us if, like, tell us if we wanted to Well, let me take a step back. So when I work with people around LinkedIn marketing, and, and my my strategy is always to get on the phone with people. I want you to get on the phone with people every single week in a really micro targeted way. But it’s not always and it’s almost never a problem. You know, it’s not always about just getting on the phone with people that could be clients. It’s about building relationships with people that can bring more value and cash into your business and sometimes its partners and other times. It’s the media Right. So what? So what is the for if we start to, you know, shift our thinking a little bit and think, okay, like if I really want to start building a relationship with the media, like, What do I do? How do I do that? What do you Where do you start people?

Amanda Berlin 10:15
Yeah, absolutely. Well, I you know, just to backtrack for a second, I think I think that people sometimes don’t even understand what PR actually is. And…

Karen Yankovich 10:26
Please tell us.

Amanda Berlin 10:27
Yeah, yeah. So like, we can look and say, like, Oh, well, that studio is getting great PR or that expert must have a great publicist. You know, Why else would they be out there, especially if their information is shoddy at best. But the fact of the matter is, you know, I think we need to look at the way all the ways that we’re interacting with our public and that’s really what PR is, is it’s public relations. It’s giving your public the opportunity to create a relationship with you, and so Media is one aspect of PR. But I work with my clients as I’m sure you do as well. And that a truly holistic way of being visible, that utilizes all the different ways that they can create an experience for the people in their audience for their public. And so when people work with me, they’re looking at media as one aspect of that. And yes, we talk about all the mechanics of pitching the media and creating relationships with journalists and reporters and influencers, decision makers podcasters, all of the above. But we’re also looking at all the other ways that you can connect with the public who’s really searching for you. And a lot of times it is through these very grassroots organic means of connection like collaborations and alliances and like speaking and hosting events and bringing people together. Some of these are actually the faster track to getting new clients into your business, whereas new Media actually serves the purpose of positioning you as an expert more so than these other tactics.

Karen Yankovich 12:06
Wow, I love that. So let me ask you like to just dive go a little, like take a little bit of a detour for a second. Has that shifted? Do you think that that’s shifted the the true publicists job? Because, you know, 10 years ago, you had a publicist and the published publicist had relationships that you know, with journalists or with people that could get you in front of people, but now, you know, we can build some of those relationships on our own. So how is that shifted the traditional PR publicist type role?

Amanda Berlin 12:37
That’s a good question. I don’t think that the publicist role has really shifted all that much. There’s certainly a place for publicists out there. I think that we as solo entrepreneurs, or as small businesses are waking up to the fact that yes, we can make these connections ourselves. And a publicist or a traditional PR firm is actually cost prohibitive. It wasn’t it A system that was not built for us. So we need to be learning the skill of our media outreach and creating these kinds of connections in the media if we want these opportunities, because many of us are not going to hire a publicist, and on a philosophical level, I’ll just add for from where I sit, it’s not best. It’s not in service of our message and our mission and vision in our businesses, to have a third party out there telling our story for us. We need to be out there using our own voices. putting our own stories out there being our own publicists, because journalists actually want to hear from us they want to hear from the source they they are burnt out on hearing from all the publicists and I mean, as a podcaster. You probably get pitches, I get pitches from publicists, it does not mean as much as it actually I kind of disregard When I hear from a publicist because I’m like, this person doesn’t care about my show, this person who agree this, this talent does not listen to my show. And it’s not, you know, more often than not, it’s not the right fit. However, when an individual reaches out to me, they’ve listened to the show. They know what they can provide in the way of valuable content to my audience. And that’s someone that I’m going to book.

Karen Yankovich 14:22
Yeah, yeah. Well, that’s interesting. You know, my personal practice around this has actually shifted, this is this will be like, somewhere around Episode 111, or 112, or something like that. And so we’ve obviously been doing this for a while now. And, you know, initially I was I had an application, a guest application, and I put, you know, and I and I sent it off to people, but I found that that really didn’t provide my listeners the best shows when I was interviewing people that I really didn’t know and wouldn’t know anything about. So I honestly would even if I’m getting pitched if it’s if it’s by somebody we at least have some kind of mutual connection. Like if you take the time to build a little bit of a relationship with me first or understand what the message is around my podcast, that I mean, if you just come to me cold, I say we don’t accept guest applications right now. They’re the guest applications are closed for the moment. And we have most of our interviews are people I meet somewhere or I’ve developed a relationship with in some way, shape or form, because I think those conversations best serve my audience, because I want my friends on, you know what I mean? You know, so, so that speaks to exactly what you’re saying. Right? Like, it speaks to exactly what you’re saying. And it’s funny because as somebody who likes to get speaking gigs, you know, I that gives me a little bit of a headache, because it would be really nice to write a check to somebody and say, just like, tell me who to talk to this week, you know, right, but, you know, that doesn’t really always work that way. Okay. So let’s just say we’ve got, you know, somebody who, you know, is one of somebody that listens to this show, and implements a lot of the tactics that they’ve learned here and starts to build relationships with, you know, to me, I think they’ll be interested local journalists like one of the things I teach in my courses, you know, go on, like we both live in the New York metro area, which by the way, makes it a lot harder because it’s the biggest in the world, right, though, right? I live somewhere else, right. But there’s a there’s a couple of New Jersey business publications.

Amanda Berlin 16:20
I like when a client tells me they live in like Memphis. I’m like, the best.

Karen Yankovich 16:25
Right? I know. But I routinely go, yeah, I routinely go to the business publications in New Jersey. And I go to the search bar, and I type the word LinkedIn in and I look to see who’s writing about it. Because I want to make sure that I am on their radar, right? I don’t reach out, reach out to them and say, Hey, I saw your word about LinkedIn. And I want you to know me, I will share that article on maybe on LinkedIn and tag them or connect with them and say, Hey, I just saw this article you just wrote, you know, I’m local. I’m in New Jersey. I teach LinkedIn. I love this and I’m sharing it with my audience. Like nice thing, right? And that’s how it starts. That’s where it kind of starts, but comes from like just doing a little bit of research on my own. But let’s say we’ve done that, right. And now we want to pitch them like, what do you what do you do?

Amanda Berlin 17:10
Yeah, so I love this, this starting point of, you’re basically creating a warm lead, where you share their content. You know, I would drop an email and say, like, I love this piece that you wrote about blah, blah, blah, I, you know, this point is something I never thought of before Great job, whatever, you know, whatever. It may be something specific that you, you know, one short, specific takeaway, so that you’re in their inbox, if you can find their email. And then from there, you know, hopefully they respond. They’re like, Oh, thanks so much, you know, whatever. And then from there, I think you can reach out and be really, you know, somewhat informal about it and say, Hey, I had this idea. I know you write about LinkedIn, would you be interested in a piece about and then try to write the head Blind for them the way that you might see it in their publication? Because so often they that that just works. They’re like, Oh, wow. And she even wrote the headline, the way that we would have written it. I have gotten that kind of feedback in the past.

Karen Yankovich 18:15

Amanda Berlin 18:16
Yeah. But that what you’re doing, like the why the reason why you should do it that way, or the the reason behind that is that they need to be able to see it in context, they need to be able to see how this will seamlessly fit into the content that they’re already creating. So if you, you know, you write it in the tone that I’m sure that you’ve heard this, if you’ve listened, if you’ve, you know, done any sort of research about pitching in general is like you want to mimic the tone that you see in the publication. If you’re writing if you want to write for someone, you want to even mimic the tone that you would hear on a podcast if you’re writing, you know, writing a pitch to a podcast. So from from that warm lead, you can say, you know, I had this Idea wanted to run it by you would you be interested in a piece on blah, blah, blah, insert headline here. And then you would just give them like three bullet points that they might expect to see in that piece. So you could say in the, in this article we could talk about and then give them three bullet points. And I think, you know, you need to make the distinction. You want to kind of dissect the publication a little bit and see if they have journalists that do all of the reporting for them, or if you are pitching yourself as a contributor. So there are two different roles that that you want to take a look at it with my clients, we sort of dissect which is the best approach based on who, the client, you know who they are, who the client is, but then also, you know, what’s the best route for the publication? You know, does it make sense for the client to be featured for you to be featured, meaning they write the article about you, or does it make sense for you to have Write the article because you want that byline and you want the credit, the credibility that comes with that they’re both they both provide you with different types of credibility, but you need to decide what you’re going for. So that your pitch kind of articulates that.

Karen Yankovich 20:15
Interesting. So would you just do some research on the publication and see like, just based on the publication and what you want to contribute, like which Avenue because some publications might not even accept guests?

Amanda Berlin 20:26

Karen Yankovich 20:27
You just do some research?

Amanda Berlin 20:29

Karen Yankovich 20:29
Is there like, so how would you do that? Like, Is there like a place you can look to see if they…

Amanda Berlin 20:35
Mm hmm. So sometimes they will have writers guidelines, which indicates that they are open to guest submissions, meaning you can write for them. So you could you could just simply Google the name of the publication and writers guidelines or submission guidelines, and see what comes up. You can go to the contact page and see you know, what kind of forms they might have or You know, they might have like submit an idea to us and like it’s a form on the website. That’s fine. For information gathering purposes, I would always opt to go the route that you described and try to connect with an actual person who works at the magazine. The other thing is to, you know, just kind of look at the content, like, you know, you were really onto something when you were saying that you follow all the people who write about LinkedIn, in your local business publications. So if they’re the ones that are writing about it, they may be more likely to utilize you as a source, as opposed to as opposed to recruiting you to write for the magazine. You know, it all depends. It also depends on what your goals are. And this is where I start with all of my clients, what are your goals in getting publicity or being more visible, so like, let’s say your goal is to is to publish a book like a traditionally published book down the line, then you want to be seen as a contributor who is writing within your own voice in the publications that are meaningful to your audience there, that’s how and how an agent or a book editor then would be able to see like you have the chops to write, and that you’re also cultivating your platform and building your audience that way. If you’re looking to be seen as a thought leader and an expert, then being featured having the reporter write about you and cite you as a source or, or do a profile of you is so much more powerful because it’s someone else has like, deemed you worthy of being covered in this way. Does that make sense?

Karen Yankovich 22:41
It does make sense. I love that. And you know, what I like about that, too, is that you’re doing pre work to make like, if you’re looking to write a book, that’s a big undertaking, right? whatever you can do to, you know, to kind of create the path to success, a week, a month or A year or two years ahead of time, you know, how awesome is that? Right? Like it puts it gives us more control of our destiny, I feel like.

Amanda Berlin 23:08
Absolutely. I mean, frankly, if you want to publish a book, you have to be building your platform in advance. There’s I have a client who is a really prominent thought leader in the field of behavioral economics. She’s a, you know, kind of a lone female voice in that in that realm. And she has a really distinct point of view. She has a podcast, and we connected her within with an editor Actually, I connected her with a friend who is in the publishing world and that person connected her with an agent, which is the first step is to get an agent to be interested in your topic and help you write the proposal and then they present it to an editor who would purchase it on behalf of a publishing house. The agent loved her was so interested in her point of view and her voice and her topic, but would not take her on until She built her following. So building your following being visible and doing that publicity PR profile building platform building work ahead of time is absolutely essential.

Karen Yankovich 24:13
And you know what I, you know, I feel like there’s still people listening that are thinking, yeah, but that’s, I’m not there yet. And if that’s you, that’s thinking that I want you to, you know, I want you to stop and think i think that you are there now. Yes, if the most of the clients that I work with, they’ve never had publicity before, and it happens so quickly and so easily, because, you know, you said earlier, Amanda, when, you know, like, when I explain, like, you know, I look to see who writes on LinkedIn, and then I share their article, they almost never don’t respond, because they want people to share their article, right, like, that’s what makes them successful when they have more social media hits. So when I’m sharing their article and tagging them, you know, maybe even on multiple platforms They are absolutely going to respond to me somewhere like they are. And I mean, it almost never happens that they don’t I mean, I, I watched somebody recently, watch a TED talk recently. And I love the TED Talk. And I connected with the person there. And I shared it all over the place. And I connected with the person that that did the TED talk on LinkedIn. And the TED Talk has been seen by millions of people. And I just didn’t know this person before. And I. And you know, I don’t think she spent a lot of time on LinkedIn. But it was like a couple of maybe even a month later that she saw it. And she’s like, Oh, my gosh, this is so nice. Thank you so much. Now I’m building a relationship with this person. Yeah. Yeah, it’s not it’s not I didn’t you know, I didn’t reach out to her to ask her anything. I truly thought her message was so in line with what I teach that I wanted my audience to see her TED Talk. And she’s not a journalist. I’m just kind of using that as an example of how easy it is to think big, right? to think big and to really understand that these are Journalists news is 24 seven, they need us more than we need them. You know, I actually was on I wasn’t actually on the panel, I was speaking at an event in northern New Jersey last year. And there was so of course, in the New York metro area where the, you know, it’s the hardest market to crack actual, you know, media. And it was a panel of media, you know, people I know was, their names are like went out of my head, but it was like somebody that was on news radio ad somebody that was on like, so these are people that are well known in this area, right. And they’re, they’re journalists, they were they were the the, the on air people. Okay, so they were the honor people that were in a couple different places in in the New York metro area, names that are recognizable if you live around here, which I can’t remember as well that I can’t remember them, but, but nevertheless, what they said was, um, the question was, if I have a story that I think would be interested how what’s the best way to get it to you and unanimously, they all said tweet us. I was like, What Wow. Like I was even surprised by that, like unanimously they all said tweet us. And I was like, really kind of surprised by that. And you can tweet Oprah, right? Like I tweet anybody. Yeah. So, you know, do they sometimes have people helping them with their accounts? Of course they do. But will those good ideas get through to them? They absolutely will.

Amanda Berlin 27:20
Yeah, a lot of journalists will put their actual email address into their Twitter bio, because they do they’re looking for leads, they absolutely need good sources. And you know, I do want to speak to that person in your audience that you refer to who feels like I’m not there yet, because there’s so many easy grass roots, really aligned authentic ways to reach out to people that you know, whether it’s someone in the media or just someone you admire, who can help up level your, you know, uplevel your relationship and you know, get you into the next stratosphere of connections, you know, it’s absolutely worth reaching out because, you know, you pointed to it with the TED Talk example, Karen, people love your feedback on their work, especially the positive feedback. They love to be recognized and seen and understood for what they’re trying to do out there in the world. And that’s really the goal in everything that I teach my clients in the way of outreach is appreciation appreciating the kind of work that these, you know, essentially are all of the people that we’re talking about are content creators, you know, that these content creators are putting out there into the world, their blood, sweat, and tears, whether they’re a blogger, journalist and podcaster, you know, a lot of for a lot of them. It’s a labor of love. Journalists are not like the highest paid rock stars out there either. So, you know, they’re really putting their hearts and souls into this work. And so when someone emails them and in recognition of something that they did, it’s really meaningful and that’s a great way to start billing. In your relationships, so for the person who doesn’t feel like they’re ready, that might be the one thing to do to kind of dip your toe in is email someone you admire and just tell them you really appreciate their work.

Karen Yankovich 29:11
Yep. And share their work with your audience. Because that’s get they, you know, they’re I mean, I don’t know a ton about what’s going on in, you know, newsrooms and things like that. But I do know that, you know, if you if you see, like, just sticking with the TED Talks, for example, if you see a TED talk you like, the more a TEDx talk is shared, the better chance it’s going to get more visibility with Ted calm, right. So, so and that is just like, throughout the news, you know, people that whose articles are getting the most visibility are the ones that are getting the best articles. So they want that and they appreciate when we’re sharing their content with a bigger audience, even if it’s a week or a month or a year or 10 years later. You know, it’s get it gets them more eyes on their content, and that helps their career and that is just win win.

Amanda Berlin 29:57
Absolutely. I was speaking at a A conference in November, and I came off the stage and I came out from behind the, you know, the curtain or whatever it’s called. And this woman kind of gave me like the bum’s rush, like not the bum’s rush. She like rushed up to me. She ran up to me and was like, I heard you on Entrepreneur on Fire. And I was like, that was five years ago.

Karen Yankovich 30:22
Yes, yes, yes, absolutely.

Amanda Berlin 30:25
I will never forget that. Because she’s, you know, people need to be touched many times before they will remember you or be influenced by your work. And that was what she needed to connect with me Was she saw me speak at a conference and she had this memory of hearing me and Entrepreneur on Fire and now we’re now we’re buds.

Karen Yankovich 30:45
Right? Right. I will say I mean that is I can I’m sure we can sit here for another hour just talking about wins that people have gotten doing those kinds of those kinds of things. You know, on you know, being a guest on a podcast, having guests on your podcast all the time. Those things get you in front of a bigger audience, right? And the whole the whole idea of like, I have a client who’s a realtor, and I’m sure I’ve told the story on this podcast before, but he he read an article on NBCnews.com, about real estate and he’s in Washington State. And the journalist was in, you know, I think Maryland or something or Georgia, somewhere on the, you know, East Coast. And he saw the article. Now he looked like a free Look, he did his homework. He did his part by making sure to LinkedIn profile that positioned him looking like he was professional, or didn’t think they were just phonies. On his LinkedIn profile. He had a profile that really, he was my client, let’s get real, like they have no choice. So he he had a great looking profile. But he reached out when he saw the article, he connected with the journalist, tag, the journalist shared the article all over the place and said, You know, this is such a great article that ad Suzy blah, blah, blah, wrote and shared it everywhere. And of course, she connected with him and said, thank you so much for sharing that. I really appreciate it. One week later, she reached out to him and said, I have a question. Can I ask you? And he’s like, yeah, sure, it ended up being a full page article on NBCnews.com, I’m just quoting him, like just quoting him. So not only is it seen by 65 million people, which, if everybody, like, I want to be really clear, that’s awesome and fun, but that doesn’t necessarily put money in your pocket, right? But when he can say, as seen on NBC, number one, he’s winning the business over realtors that can’t say that. And number two, when he’s at a listing appointment, and the issue of pricing, house pricing comes up, and he can drop that article on the table and say, Well, when I was NBC’s pricing expert last month, he’s winning the business every time. Right, right. And it simply came from just serving that journalists and just building the relationship with somebody who talks about the things he’s expert and he’s a realtor in Washington State. You don’t I mean, he’s not Barbara Cochran yet, you know, so, but yet he keeps getting that kind of visibility and it could be you. It absolutely could Be you that’s listening. And it’s it’s as simple as doing that. And having the confidence to know that, right having the confidence to know that you know your stuff. And you’re you can confidently talk about whatever it is you’re expert in with anybody. And I bet you can, you just have to just have to build the relationships and be ready for those conversations to happen. I have another client who’s who just yesterday, responded to a request, an immediate request, and that was anonymous, and she didn’t know who it was. But she responded, you know, again, has a great LinkedIn profile and really positions herself well, and she’s the Mel Robbins show was flying out to New York City next week to be on the show, right? Like so, you know, we spent some time today talking about Okay, like, Are your ducks in a row on the back end? You know, what can you do to maximize this, this opportunity? Because great, the visibility is great, but, you know, Show me the money, you know, and she happens to have a podcast so I was like, great, your goal, more than anything else is to have them introduce you as you know, black Blah, blah, host of the blah, blah blah podcast. Like that’s your goal, if you can get them to do that on the Mel Robbins show, you know, that’s your when you know, and that will get you know, because you’re not gonna they’re not going to say and get on her email list by going here. They’re not going to say that, right. But you want to be positioned when you get these opportunities then to maximize them and whatever that opportunity is. It might be different in every case, but this is what can make huge changes in your business.

Amanda Berlin 34:27

Karen Yankovich 34:28
So cool. All right. So we have gushed a lot about this a lot. Tell us a little bit. You talked a little bit about how we craft the pitch. I think I think that’s an important piece. You know, some of the things that I’ve been told, let’s maybe give us some don’ts. What don’t you do, too, when you want to when you when you’ve got an idea and you’ve got a couple journalists that you want to reach out to about this idea. What do you know what’s the best way you talked about how to do it? Are there some things like you like I know, for example, like one of the things I’ve heard is don’t include attachments include links Two things you want them to see, or anything’s like that, that you can share with us.

Amanda Berlin 35:04
Yeah. Well, so I think one of the operative words in the example that you just gave me is if you have an idea and you want to reach out to a couple of journalists with it, I actually don’t recommend reaching out to a couple of journalists with the same idea. You want to make sure…

Karen Yankovich 35:22
Kkay, so there’s a great, there’s a don’t right there.

Amanda Berlin 35:25
Yeah. Customize your idea for every outlet that you’re reaching out to. And by outlet, I mean, media property, you know, whether it’s a magazine or television program, or whatever it is that those are considered outlets in my book. You need to you need to customize your pitch your idea for every outlet, and especially if this is a scenario where you’re going for a byline, where you want to be the one to write the piece you actually it’s it’s against the journalistic ethics to pitch the same idea to multiple outlets at the same time, many outlets will not accept what they call simultaneous submissions, meaning you’re kind of pedaling this idea around to see who will bite on it. So you you just kind of it’s a best practice in terms of your thought leadership to develop a fresh idea that’s customized for every outlet, you’re going to pitch. And sometimes it is, you know, basically frowned upon to pitch the same idea across, you know, all these different outlets. So that’s one thing. And then the other thing that immediately came to mind is that, you know, just kind of tacking on to what we’ve talked about earlier, is create a relationship before you ever send a pitch. So don’t send a cold pitch, if you can avoid it. Take the time to research the person, try to find their actual email address or connect with them. You know, I know Karen, you would say LinkedIn is the place to find them. I think you can look on LinkedIn, you can look on Twitter it, you know, journalists provide a lot of good personal information on Twitter like…

Karen Yankovich 37:09
Yeah, Twitter, Twitter is Twitter seems to be the place that journalists hang out.

Amanda Berlin 37:13
It is the place that journalists hang out, you can get a sense for what they’re working on in the moment by following them on Twitter. And a lot of times, like I said, you will get a set you will get a very clear picture of who they work for, where to contact them, the kinds of stories that they’re working on. It’s a it’s a great research tool, whether you’re I you know, I have clients that are like, I’m not a Twitter, I’m like, you don’t have to be a Twitter. Just use it as a reuse it as a research tool. So, yeah, so go you know, go on Twitter and figure out who works for whom and find their email address, and start to build a relationship with them that way before you ever send a pitch if possible. And you know, especially with podcasts, I know podcasts are really Guess for a lot of small businesses. And I think that’s a good thing, because of all of the media podcasts are the ones that create the most intimate relationship between you as the thought leader and the audience, therefore, you know, more readily resulting in potential clients and connections. So podcasts are your focus, I think that’s a good thing and create a relationship with the podcaster. Because I know, I’m sure Karen, well, I won’t assume but I bet you would agree with me and that it’s so much better to hear from someone who is a listener of the show, who really understands what you’re doing, who knows how they’re going to fit in and what they can provide your audience as opposed to hearing from someone that’s just firing off a bunch of pitches in the hopes of getting on getting on some podcasts.

Karen Yankovich 38:49
Absolutely. And you know what, it doesn’t happen that often. So I will notice it. I mean, listen, I love when people connect with me that that doesn’t happen that often. It does happen where people connect me on LinkedIn and say they’re listening To my podcast, but I talked about LinkedIn. Right? So I think that I probably get more than the average podcaster of those. Which, if that’s true is sad, because I don’t get, you know, I don’t get 10 a week, right? And, you know, if you have a favorite podcast, like this podcast, or like Amanda’s podcast, or whatever the podcast is, why not connect with that? podcaster on LinkedIn, right, connect with them and say, I’m a big fan of your podcast, and then share some of their episodes and tag them when you share them. I would love that. I would love that, you know, and because that helps me my podcasts, get more visibility, I’m grateful for that. And if you and I pay attention to people that do that, right, I will notice you and that, you know, if you have a message now then then if you’re if you have a message that that you think could be relevant to my podcast, you know, I’m paying attention to you now versus I didn’t even know who you were five minutes ago.

Amanda Berlin 39:55
Yep. Exactly.

Karen Yankovich 39:57
Awesome. So Amanda, how can people learn more You so much was this this is there’s been so much good stuff I think in this show today. How can people learn more about you and the work that you do?

Amanda Berlin 40:08
Awesome Yeah. Well thank you so much for having me Karen and thank you for creating space for these kinds of conversations. I love hearing from any you know from from you guys from the audience, so please feel free to reach out to me. You can find me at amandaberlin.com, and that’s exactly how it sounds just like the city Berlin. You can go to the Connect tab and send me an email it goes directly into my inbox Tell me if you do take that challenge of doing that one thing of reaching out to someone you admire and telling them that you think their work is great. Tell me how that goes. You can also download a template guide for me at amandaberlin.com/templatedownload. It gives you the podcast pitch template that I kind of described in this conversation but it also gives you some To review success as well, so like a little media training self media training guide.

Karen Yankovich 41:07
Oh my gosh, that’s awesome. That’s awesome. Thank you so much. We love presence here. Very cool, very cool. So we’ll put all the links to all of this in the show notes on wherever you’re listening to this. But I hope that we’ve inspired you to understand that this is possible for you. And even if you just look virtual, once you get that first media hit, that is so fun. But the difference it could make in your brand, if you are a local business, and you have competition, and you’re the one that’s truly being able to say, you know, as soon as that could make a big difference in people’s perception of which you know, which drycleaner they should go to which yoga studio they should go to right which whatever, right so it we we Google to figure out where we’re going, you know, where we are, how we’re going to conduct our lives, right, make it easy for people to choose you and this is one of the ways to do that.

Amanda Berlin 41:57
Absolutely. Great points.

Karen Yankovich 41:59
All right. Thank you so much, Amanda, for being here. And I can’t wait to I’m going to download all your stuff.

Amanda Berlin 42:04
Thank you, Karen. Thank you for having me.

Karen Yankovich 42:06
Oh, my pleasure. Oh my gosh, I loved this conversation so much. We recorded this a few weeks ago. And it reminded me that I really need to connect with Amanda. So Amanda, if you’re listening to this, we really need to make that happen. Although we live in New Jersey, we might have to live on opposite sides of the world right now. Right? But, but it makes this conversation as I said in the introduction to this even more important, even more powerful. We are using online marketing tools even more now to reach the people we need to reach. And our brands are our stories, our messages are more important now than ever. Our digital footprint is more important now than it’s ever been. And this is the kinds of ways that you do that. So I hope that you love this by you definitely have to take Amanda up on her offers, download all the free stuff that she offered. It is amazing. I did it and I’m telling you it’s really really good stuff. For those of you that have been asking me for templates around LinkedIn. You know, I’ve been Push back on that a little bit. These are the templates you want to get. So check them out all the links to all of Amanda’s stuff is in the show notes. So thanks again for listening. Remember, if you want some help with your LinkedIn marketing, the best place to start is either by joining us in the Facebook group at Karen Yankovich comm slash Facebook group we do. It’s a LinkedIn tips group. We have conversations in there every day we can support you however you want, whatever you need, and also we’re doing we do weekly trainings, you can get free LinkedIn training from me at freelinkedinworkshop.com. So check that out as well. And we’ll see you back here again next week for another episode of the Good Girls Get Rich Podcast.

116 – Polishing Your Virtual Networking Skills

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 3 ways to polish your virtual networking skills.

As COVID-19 has hindered our ability to network in-person, virtual networking is more important now than ever.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

In-person networking is a great way to meet people you’d like to be connected with. But for now, until the COVID-19 pandemic passes, it’s important that you polish your virtual networking skills and keep making connections. Here are three ways to get started:

Improve Your LinkedIn Profile

LinkedIn is THE place to be for virtual networking, and making great connections starts with having a great LinkedIn profile. Take a look. Does your profile make the services you offer clear? Are you taking advantage of the “About” and “Featured” sections? Is your profile picture up to date? Listen to Episode 114 for more details on how to improve your LinkedIn profile.

Look at Your Existing LinkedIn Connections

When people attend in-person networking events, oftentimes they make many great connections, but they fail to follow up with those connections. Sound familiar? Now is the time to look at your existing LinkedIn connections, rediscover those people you meant to follow up with, and get on the phone with them.

Expand Your Network

While we can’t attend in-person events for now, that doesn’t mean you have to stop expanding your network. You still have the power to find new connections who belong to the same groups as you. For example, if you’re a member of a Chamber of Commerce, find people within that group who might be a good connection. Then, reach out to them on LinkedIn by letting them know you’re part of the same group and that you’d like to connect with them.

It’s more important now than ever that you polish your virtual networking skills. And as you start to use those skills, you might just be amazed at how many interesting people you’ll meet.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/116
  • Introducing this episode’s topic (1:09)
  • The benefit of online networking (3:12)
  • How COVID-19 might change our thinking (3:43)
  • Why you should polish your virtual networking skills (5:29)
  • How to improve your LinkedIn profile (9:09)
  • Look at your existing LinkedIn connections (11:51)
  • Expand your network (16:31)
  • Recap of this episode (19:56)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 116.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And this is Episode 116 of the Good Girls Get Rich Podcast. And this podcast is brought to you by Uplevel Media where we teach simple relationship and heart-based LinkedIn marketing, LinkedIn being the tool to building relationships with people that can change your business, your career, your life, your bank account forever, the perfect people. I don’t want you to have to talk to hundreds of people that are not valuable. I want you to learn how to be really micro targeted. Really get on the phone with people that can change so much in your business. So much in your life, heart-based marketing, right? Digital marketing with the human touch. That’s what we teach here at Karen Yankovich Land and Uplevel Media. So it’s been an interesting few months here, as I’m recording this, it is April 2020. And been self-quarantined in my house for a month now. And things have shifted a lot. And I’m going to talk a lot today on this show about what I’m talking about. A lot of it is my opinion. And you know, may or may not be what happens, but I want you to think about it. Because what we’re going to teach you on the show today, this is definitely a teaching episode is going to be valuable to you whether or not you know, what I think is going on, you know, kind of really happens. And again, this is not doom and gloom at all. I think this is really positive for us. Because I think what’s happened is, you know, not being able to leave our houses and go to networking events, go to conferences, I hate it. I love talking to people I love meeting people in person, but What it’s what this has made me do is kind of really refocus. I mean, I teach this stuff, you guys. So, you know, the fact that I’m saying this is kind of crazy, but it reminded me even more. So how important it is to be building actual relationships. Because here’s what happens. Let’s say you get in the car, and you drive to a networking event, which hopefully we’ll be doing again, real soon. Hopefully, if you’re listening to this episode in 2021, you’re thinking back and going, “Oh, my gosh, I’m so glad we’re over all of that now.” Right? You know, you go to a networking event, and I love that I’ve met some great people. I’ve made a lot of good friends, right? I spoke to somebody yesterday, who was a client who said, “I love this particular organization I belong to but it’s just a lot of people like me that like hanging out.” And I love that too. But that’s not business for me, right? So when you go to a networking event, often you meet people that are you love, and they’re not necessarily great business connections, but you love them and you build relationships with them. So but you know, you wouldn’t be going to the networking events, if you didn’t have a business goal in the first place, you have to talk to a lot of people to find the people that are the valuable people, the people that could really bring change in value to your business. Now, we don’t have to do that anymore. Right? Now we can cherry pick through the people that we say, you know what I’d like to get on the phone with these people. Because you know, we’re not walking into a room, we’re kind of looking at our screen and going right who’s valuable? Here’s what I think the reality is, as I’m recording this, it is, you know, the second or third week of April 2020. And we just don’t know they’re still talking about when the economy reopens. I think that, you know, I have no nothing to say about any of that. None of that is my area of expertise. But what I do think is even if we wake up tomorrow morning, and fairy dust sprinkled all over the country, and COVID-19 is gone, and the risk is gone. And we’re completely covered. You know, we know that that things have changed, which I obviously is not gonna happen, but let’s just say that happen even if that happens. And tomorrow, I think we’re going to think differently about the events we go to, at least for a while. And when I say for a while, I think maybe for a year, right? So for example, if there’s a conference that you’ve been thinking about going to, you might think, stop and say, You know what, I think I’m going to skip the 2020 one and go to the 2021 one, right? Because maybe you’re like, I, you know, if I don’t have to get on a plane, if I don’t have to stay in a hotel room, maybe I just won’t for a while, even if I can write even if the economy is reopened, I think that it’s gonna be a slow progression, to getting back to the things that are not as necessary as the things that are, right? So obviously, there’s things that are necessary to get the economy going, but you know, will you be as quick to book a hotel room for an event that’s an hour and a half away that then you might have before? You might say, “You know what, I can drive home and sleep in my own bed where there’s no germs,” right? Now, this might be germaphobe Karen talking here. So maybe You don’t think that way and maybe that won’t happen. But here’s the thing, I think it’s possible that it does happen. I think that hopefully business we get back to business soon, and the economy starts to thrive, and our businesses and our bank accounts are thriving. But even when that happens, I think it’s another progression to get back to the not mandatory stuff, right? The the the in person networking, and you guys, I love my chamber of commerce, peeps, I love all of the talk, I love having a microphone in front of a room, I just think that we’re going to that’s going to be a little bit slower to come back to where it was before, because we’re going to be maybe making choices to do a little, you know, a little modified social distancing, at least for an extended period of time. So that’s not a i’m not i’m not talking about that, like it’s a bad thing at all. I just think that that’s possible. And if so, I think it’s even more important right now to be polishing our virtual networking skills, because I don’t think that has to change Your business, I think it’s just going to change the way you network for a while. So what I want to talk about today is polishing up your virtual networking skills so that you continue can continue to build relationships with people that maybe you did before in person, and you’re doing more now virtually. Okay, so I want to talk a little bit about that on the show today. So if you love this show, you know what I want, right? You know, I want you to take a screenshot and share this with your social media tell your social media audience, that you’re listening to this episode, and that they should listen also. Okay, tag me, I’m @karenyankovich. And I will share it with my audience and that’s how we lift each other up, right? We want to lift each other up especially in these trying times, a rising tide lifts all boats, right, so let’s rise the tide together. How you can help me is by sharing this episode, a screenshot of it with your audience. I will then help you by sharing your post with my audience, getting us both some visibility right so cool. The shownotes and all the links we talked about in this episode, you can find at karenyankovich.com/116. That’s where you can also leave us a review and audio review in Speakpipe. Of course, you could leave a review, wherever you’re listening, that helps us, again, get more visibility for the podcast, but also, you know, dive in a little bit because we’ll know a little bit about what topics we’re getting good feedback on. And we could do more of that, right. So by all means, we love your feedback. Leave us a review on Apple Podcasts, or wherever you listen to the show. Leave us a review on Speakpipe where the links in the show notes, and let’s dive in. So whether or not you agree with me, I don’t care if you’re with me or not. Like, that’s not that’s just what kind of what I’m thinking. It’s still gonna benefit you to polish your virtual networking skills because I think we’re seeing the power of it now. Right? We’re seeing the power of getting on the phone with people in a very strategic way. I have done I have had conversations in the past few weeks with people I’ve known for years. people I’ve met at networking events. In fact, I met I spoke to someone yesterday about, you know, that I’ve met for years at networking events. And one of the things he said to me was, you know, I go to all of these events, but maybe I’m going to too many events because I’m not doing this. I’m not taking enough time to dive deeper into the relationships with the people that I meet at those events. Right? Can you relate to that? Can you relate to that? I’ve known this guy for years, this is the first time we actually had a Zoom call, and you know what, we’re gonna work together. I know, I can help him bring some profit to his business, and he’s gonna help me do some really cool things in my business. So why don’t we have this conversation a year ago? I don’t know. Right? I mean, I like I said, I teach this stuff. But I also need to, you know, be more consistent about implementing it my own business. So if you can relate to that if you can relate to going to events, and then not really seeing the benefit of that event, because you didn’t dive deep enough into some of the relationships with people you might have met there. Then this episode, is for you. So the first thing I want to talk about and you know, this is going to be LinkedIn focus, because let’s get real, this is me here that’s talking about this. The first thing I want to talk about is your LinkedIn profile, I want you to take another look at your LinkedIn profile. And just, you know, especially if you are still offer it well, especially if you do offer services virtually, make sure that that’s very clear in your profile, because people now are looking for that. If you help other businesses, run their business virtually put that in your profile, make sure that your profile like this is your profile is a living breathing thing, you can change it all the time. And if in a few months, that’s not valuable anymore, it doesn’t matter anymore, that you offer virtual services, then you can change it again. But at this moment in time, I want you to make sure that you’re adding into your profile that you offer virtual services. If you do, maybe you’ve you know pivoted to offering virtual services, then put that in there right, but update your profile. Make sure because now more than ever, people are checking you out online. And you have the opportunity to tell the world what you want them to know about you. But that starts with your LinkedIn profile. You know, I’ve got a ton of resources to help you with this. We do a weekly live workshop, freelinkedInworkshop.com. We dive into profile, among other things there. So check that out. If you want my help. We’re doing it live again for the spring of 2020. Who knows what we’ll what we’ll do after that, but Eddie, no matter when you go to that link, you will find our latest workshop on there. But right now, we’re doing this we’re helping you create your virtual presence and do some virtual net, you know, polish your virtual networking skills. So to do that, make sure that your picture is there because we want you know, as we’ve seen from doing, in my case, an uncountable number of Zoom calls in the last couple of weeks. You know, it helps, it helps to have a face to go with the profile. So make sure you have a great profile picture. Make sure you have a header image that also bring some life to your LinkedIn profile. Make sure you’re using things like using the featured section, which is an amazing new section on LinkedIn, make sure you’re using that section, make sure you have an About section that is compelling. And that tells me a story about you. And that makes me want to read it. Okay, take some time to create a great LinkedIn profile. This will make you stand out from the crowd. And this virtual world is pretty crowded right now. Right? So we want you to stand out from the crowd. So take some time to polish your profile. You know, you can also join me in my facebook group, which is karenyankovich.com/facebookgroup. It is a LinkedIn tips Facebook group, you can pop your profile in there and we can give you feedback on it right? So I can help you with this. But this is the time to take some time to create a great profile. Do it Do it your home, you sit in front of a computer, take some time to create a great LinkedIn profile. The next thing I want you to think about then is to look at your existing LinkedIn connections. And again, like walking into a room of 100 People were you know, 90 of them are lovely, but not necessarily going to help you with your business. I’m not looking for you to talk to every single one of your LinkedIn connections. What I am looking for you to do is to cherry pick, go through your LinkedIn connections, see who might be somebody that, you know, we’ve been connected for a while, I’d love to hear what this person is doing. Because there might be some opportunities to collaborate. It’s not necessarily selling your services. It’s about who are you connected with, that you might be able to have a conversation with, because maybe they can offer your stuff to their audience, right? Or maybe they would be a good client. Or maybe they could refer you to someone and say, you know, this is not something I’m looking for right now. But I really want to introduce you to my brother, Joe. But here’s the thing, you’re not reaching out to them and saying, hey, buy my stuff. you’re reaching out to them and saying, you know, Hey, Hey, Joe, we’ve been connected on LinkedIn for a couple of years now. We never really took the time to get to know each other. But I was, you know, poking through My LinkedIn network because you know, I feel like this is a good time to really get to know some of the people I’ve been connected with for a while and haven’t really built a relationship with and you’re doing some really cool things. I see you were featured recently in Forbes or I see you’re teaching some virtual classes now, how’s that going for you? I’d love to hear more about that. That’s the kinds of introduction that I want you to an introductory opening that I want you to do with your LinkedIn network, your existing LinkedIn network, so go through if you’re using Sales Navigator and I did will also link to it was a two part series are mainly been a three part series that we did on how to use LinkedIn Sales Navigator, it is by far the best tool I pay for every single year. So it’s a great tool and it allows you to narrow down the search of your first degree connections so that you’re not sitting there paging through them. But I do want you to read the profile. So it is a little bit of like I say tedious, but know that there’s no magic wand. You’ve got to go through it, you’ve got to read their profiles, especially if you want them to get on the phone, I don’t want you to send 10 canned messages to people, that nine of them are going to know it’s candid, not respond to you. So maybe you get one phone call, I want you to send three kids three messages that you have really dove into their profile, and really personalized that message. Because again, you don’t know until you get on the phone with someone if they’re if there’s value. But the more you, you know, the more pre work you do and research you do on these people before you met, reach out to them, the better shot you will have a number one getting them on the phone because you’re personalizing the message. And number two, getting on the phone with people that you know, you’re like, Oh my gosh, this is gonna be amazing. I can’t wait to talk to this person, right? But here’s the thing, you’re not on that first message to them. You’re not saying let’s talk you might if it’s somebody that you’ve known for a long time, but it’s really like I’d love to hear more about that and then if they respond, maybe your next messages Do you have a couple minutes to jump on? The phone or jump on a Zoom call, okay, I wouldn’t make I wouldn’t go straight for the phone call, unless it’s somebody that you know, you know, or that you think will be responsive to that, but put yourself in their place. Yes, you’ve been connected for a couple years. So technically, it’s a warm-ish connection, but they still don’t know you. So I still wouldn’t go straight for the phone call. Because at the end of the day, we’re all on LinkedIn to grow our businesses. But we don’t want to feel like we’re being pitched all the time. So you want to make sure that you genuinely are interested in what they’re doing. Maybe you can truly introduce them to your audience, right? Maybe you’re doing videos, interviews with people now and maybe they there’s a possibility that it’d be a good person here to interview right? Who knows, this is the time to dive deeper into those relationships. And I know, when you see the power of this, you’re gonna keep doing this even six months from now, when maybe the economy is open, but you know, you may be still doing a little bit less in person networking than you might have been a year ago to understand where I was going with that. So you know, you’re at existing LinkedIn network, now’s the time to go through it and see who you may want to get on the phone with. And maybe you just say, here’s what I’m doing. Who do you know? Who do you know, is a great question to ask on LinkedIn? Because you know, listen, we’re not we’re there to network, we’re there to build our business. It’s not like Facebook, or Instagram or Twitter, where it’s part personal and maybe part business, depending on your business, right? LinkedIn, it’s all business. So it’s okay. I mean, it’s not okay to be pitching people all the time. But it’s okay to have a business focus and say, here’s what I’m doing. Who do you know? All right. And then the last piece of this is to think about expanding your network, I would love to see you building your network by 5 to 10 people every single week, and I normally say five people, but now that you’re locked in your house, maybe you could even do 10 I don’t want you to do more than that. Because I’m not looking for you to have this big giant network of people. You don’t do anything with. You know, hopefully, you’ve gotten from this podcast already, that I want you on the phone with people right. So who made You belong to a chamber of commerce. Okay. And again, let’s say there’s 1000 people in the member directory, you’re sitting in front of your computer, ma’am, while you’re catching up on your neck while you’re watching Netflix, right? So So grab your laptop, open up the member directory, and again, cherry pick, if business coaches or your industry if insurance agents or your industry if sales organizations are good contacts for you look to see who those people are. You’re not these are people you’re not currently connected to, but you have a warm connection being that you’re both members of the same chamber. So now your connection request to them says, you know, hey, Sally, my name is Karen and I, we’re both members of this Chamber of Commerce. But I don’t know that we’ve ever actually met in a meeting and looks like we’re not going to be meeting at a meeting anytime soon. So I was kind of poking through the member directory to see who I thought you know, I’d like to get to know more. And it looks like you’re really doing some cool things. I’d love to be connected to you here on LinkedIn. That’s it, drop it there. Okay. But again, Sally’s likely to accept that connection request because you gave her a reason to say yes. You’re not just saying, Hey, we have connections in common, right? Or hey, you look like you’re a pretty cool, you’re saying, We’re both members of the chamber, I joined the chamber to meet more people, and you’re somebody that I think I’d really like to meet, but have never made the time. We’ve somehow that’s never happened yet. So let’s start by connecting on LinkedIn. Okay. I can give you 50 examples of other warm networks you can do this with In fact, I did a whole podcast about this. And I’ll share that in the show notes to where you can find other warm networks to do this with. Okay, maybe it is maybe you spoke at a conference. And there were other speakers at the conference. You can say, Hey, you know what, six months ago we were both speakers at this blah, blah, blah conference, and we never actually made time to get to know each other. But now that I’m sitting here with a little bit of extra time on my hands, I came across some of the stuff you were doing or I watched the replay. Play of your talk or something. And it was, you know, really, it was really intriguing. I love that you talk about this and this, I talked about this. And this, I’d love to get to know more about you. Let’s start by connecting here on LinkedIn. Right? Or maybe you weren’t a speaker at the conference, maybe you just went to the conference, you know, these warm connections, real, give people a reason, five to 10 a week, because, again, I want you to ultimately get on the phone with these people. And if you do this to 20 or 30 people a week, you’re not going to be able to, you’re going to overload yourself. And I don’t want that I want this to be simple, consistent, but simple. Okay, so the three things we talked about here are ways that you can polish your virtual networking skills is one, first and foremost, take care of that profile. Because in the next two things we talked about, you’re going to have much more success with those. If you have a profile that positions you as somebody they want to get to know right and that’s on you. That’s on you. Create a great profile. Let me help you join the Facebook group. Watch the webinar. You know, join me for the workshop. All the links are in the show notes. Number two, go through your existing LinkedIn connections. Who is it that you want to get? Pick the top five people you want to get on the phone with this week and customize a message to them. That is gonna that there’s a no brainer, yes on their part. Right. Make sure you’re telling them why you love what they’re doing. Make, you know, don’t be as authentic as you can and genuinely be looking to support them as well. Don’t just be looking for a way that they can give you money. Okay, when you LinkedIn is the place to for the best use of LinkedIn is for those collaborations. You absolutely will meet people that will ultimately hire you, okay, if you do this job if you do this job, right, but start by offering them value. And then the third thing is continue to build that LinkedIn network, but do it with your warm networks. Okay, if you belong to networking groups, look and see are you connected to them all on LinkedIn, maybe it’s even like a bi group or something and there’s six people in there that, yeah, you’ve met but you’ve never been connected to them on LinkedIn. And when you connect with them on LinkedIn, you see that they, you saw something about them you didn’t know before, maybe that’s valuable. I can talk about that forever. And again, I did a whole podcast on that. So I’ll share that here as well. But that is how you start to polish your virtual networking skills. And whether or not you feel comfortable in a month or two months or six months. as comfortable as you did six months ago going to in person events. These are skills that are still going to serve you well because once you see how powerful this is, hopefully you’re going to continue to do this even when you are going out and networking in person because of this, my friends is why I love LinkedIn so much. So for me as much as I hate what got us here. I love the lightbulb that’s going off in so many of my clients heads and so many of my contacts heads about how this really just get on the phone with people thing really works right. So I love that and I can’t wait to see that light bulb for you. I can’t wait To hear how this works for you. So if you love this episode, remember, I’d love for you to take a screenshot of it, share it with everyone, you know, now is the time for everyone to be doing this, right. So share this wide, share it all over the place that helps me you know that I want to help you as well. So I will do everything I can to get you the same visibility. I want you to stay safe and happy and healthy and thrive through all of this and I know that you can. And I hope that you take me up on my offer to help you join the Facebook group happy to look at your profile, they are joining the workshops, share this stuff and let’s lift each other up so that we are thriving as we go through this, this crazy spring of 2020. And when we’re on the other side of it that we still learn, we take with us the lessons that we learned unexpectedly as we are emerging through this event. I will see you back here again next week for another episode of the Good Girls Get Rich Podcast.