269 – Legal Safeguards for Entrepreneurs: In-Depth with Sarah Waldbuesser

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Sarah Waldbuesser shares how entrepreneurs can legally safeguard themselves.

Sarah Waldbuesser, Esq., is an attorney for coaches and online business owners. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her 2 little kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, fabulous listeners! Today’s episode is a game-changer. I had the pleasure of chatting with the amazing Sarah Waldbuesser, the brain behind Destination Legal. We dove deep into the legal side of entrepreneurship, and trust me, you don’t want to miss this!

Highlights You Can’t Afford to Miss:

  1. Lock it Down with Contracts: Sarah spills the tea on why contracts are your secret weapon. Get those iron-clad agreements in place before you dive into any business venture to save yourself from legal headaches.
  2. Guard Your Online Space: If you’re rocking an online business, you need to know about privacy policies and terms of service. Neglecting these could land you in hot water, so pay attention!
  3. LLCs and Incorporation Unraveled: Feeling overwhelmed by the whole LLC thing? Sarah breaks it down and explains why incorporating is a smart move. It’s not as scary as it sounds, promise!
  4. Refund Policies 101: We tackle the nitty-gritty of refund policies. Sarah’s advice? Don’t spend a dime until that contract is signed, sealed, and delivered.
  5. Trademark Tricks: Ever wondered about trademarking? Sarah spills the beans on why it’s a superhero move for protecting your brand and intellectual property. But watch out for trademark bullies!
  6. AI and Legal Talk: The conversation gets futuristic as we talk about AI and its legal implications. Sarah warns against copying AI-generated content and stresses the importance of transparency.
  7. Free Legal Lightning Calls: Drumroll, please! Destination Legal is offering free legal lightning calls. Yup, you heard that right. Get on the line and sort out your legal concerns – no strings attached.

I’m urging you to share this episode, connect with Sarah for your legal needs, and dive into the resources Destination Legal has to offer. Your business will thank you later!

Magical Quotes from the Episode:

  • “Contracts are the backbone of any successful business. Ensure clarity and protection with every agreement.” – Sarah Waldbuesser
  • “Trademarking is not just about protection; it’s an investment in your brand’s future success.” – Sarah Waldbuesser
  • “Navigating the legal landscape can be daunting, but knowledge is your best defense against potential issues.” – Sarah Waldbuesser
  • “Artificial Intelligence introduces new legal considerations. Stay informed to stay ahead in the business world.” – Sarah Waldbuesser
  • “Your brand is your most valuable asset. Safeguard it through strategic legal measures and proactive thinking.” – Sarah Waldbuesser

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
Hello, and welcome to the good girls get rich podcast. This is episode number 269. And I’m your host, Karen Yankovich. And I’m excited to have Sarah Waldbuesser here with us today. And what I’m excited about for today’s topic is, first of all, as I was researching what I was going to do with this show with Sarah, I realized that I have not done this in 269 episodes, which is crazy, because it’s such an important topic. And it’s, you know, one of these things like I want you to be you know, if you’re if you’re, if this is not the first time you listen to this show, you know, my mission in this world is to that’d be more wealthy women in the world. Women with money can change the world. So as we build our businesses, and as we build our impact and our influence our income, we also want to be smart about it right. And that’s why I’m excited to have Sarah here today. Because Sarah is a an attorney. So Sarah comes to she is Sarah Walb user Esquire. She’s an attorney for coaches and online business owners. And after a few years at a law firm and a few career jumps, she ended up falling in love with our online business, and loves helping entrepreneurs achieve their dreams and a smart and protected way. She’s also an adventurer, a traveler, a food and a wine lover. And when she’s not at her computer, she loves hanging out with her two little kiddos, having wine with friends, flying around the globe and connecting with other online business owners all things that sound like sounds amazing to me. So, Sarah, thank you so much for being here today. And, you know, shame on me for not bringing this topic sooner to my audience, because I think it’s so important. And as I was reading through your stuff, I’m like, Oh my gosh, I need to do half the things she’s talking about. And we haven’t even started talking yet. So

thanks for being here.

Sarah Waldbuesser 1:34
Yeah. Thanks for having me. Hey, it’s better late than never. Yeah,

Karen Yankovich 1:37
yeah. You know, it’s so interesting, because, you know, as an online, I mean, my journey I’ll speak for myself, my journey as an online entrepreneur, especially in certainly in the beginning, was like bootstrapping things, right? Like, what can I do? You only need a contract? Where do I find a contract? Let me Google and find a contract. Let me Google and find this. Like, let me find this. We’re talking to your friends and saying, Hey, I need to quickly I need a contract for this. Do you have one I can modify, right? But as your business grows, we got to remember to change that stuff, right? We got to remember to, to be to pay attention to that stuff. Right? So tell me a little bit about your journey. Because I can tell you, I have a few attorney friends and none of them are happy. Like I don’t think a single one of them are saying I love being an attorney, and fighting family law cases or fighting or litigating. They’re all like, what’s my next chapter? Right? So tell me a little bit about your journey. Yeah,

Sarah Waldbuesser 2:27
absolutely. I love that because I have some attorney friends as well. And many of them are also not happy. Um, so you know, like most and not like most, but I first went to law school for two reasons. One, I didn’t know what else to do. You know, when I graduated college, many decades ago, it was people you still at that point where like, one career, you had to pay long career, right, you were doing for 4050 years, and I just had no idea what that might be. And so I was like, well, I’ll just go to law school, because I’m sure I’ll figure out something. I just wanted to help people. And I was like, you know, lawyers can help people. And so I thought I might do something like human rights law. You know, I have a huge interest in travel and international stuff. But like many people, I got sucked into those high paychecks coming out of law school. So I ended up working for a law firm in Washington, DC. And I knew I knew pretty quickly within the jumping into the fire. Yeah, exactly. I knew quickly within, I would say six months that that just wasn’t for me, I I didn’t love the long hours. Of course, I had no desire to kind of be in the corner office and make partner and do all this stuff. So I stuck it out for about two years. But after that, I kind of had another career. I went back for a master’s in public health. I worked in international, worked with international health treaties and kind of brought in legal and public health policy, and was able to travel because again, that’s that’s a recurring theme. It’s a passion of mine. And it was great for a while, I did get to travel for work, but then I spent many months out of every year sitting in a windowless office writing government reports that nobody probably ever read, and was about 10 years ago, where I, you know, just wanted more I was supposed to, I was in this great city, and I had great friends and I was supposed to have my dream career. And I just wasn’t happy. So I started Googling things like work and travel trip, like I own the only career I could think of was like a travel agent and Right, right. So I was like, what else is there and I stumbled upon a podcast of these two guys that were running a business from their laptop, they were living in Bali, this was like 2011 2012 and it like hit me like lightning of like, wow, people. You can do this now. And they were offering I have a course and on a tropical island in the Philippines on how to start your first online business. So I lost my job and cash in my 401k, much to the chagrin of my parents, right. And I went, and I started my first online business. And actually, at the beginning, I really fought doing anything legal because I didn’t like being a lawyer. So I was like, How can I, I’m not gonna like this. I don’t want to do it, right. But my first business was called the bootstrap lawyer. And I definitely had some like, in betweens, between that and where we are today with destination legal. But what I found during that time period of starting this first business, I was doing some consulting, I was traveling the world that is digital nomad. And I just kept meeting so many online business owners who had legal questions, once they found out I was attorney, you know, it opened the floodgates of exactly what you were just saying, like, you know, I Googled this and what’s what contract do I need? And what about a privacy policy? And so, you know, that’s how destination legal was born. And I will say like, even though I admit I don’t love talking about privacy policies all day, but I do love what legal does for people and what it does for yes, I would love that, especially women, because I agree with you, the more wealthy women, the more happy women doing what they love, the better off we all are. And so I think of my contribution in that is the legal piece and making sure people are protected, have the right contracts, right? Trademarks, right terms, because with legal in business, it’s not a matter of if it’s when you will run into a legal issue. So that’s kind of the short story of how destination legal was formed. You

Karen Yankovich 6:44
know, that’s so interesting, because I actually just had, before we recorded this, I had a call with our I run a 12 week program called she’s linked up that is, supports women entrepreneurs in kind of building relationships and building their brand. And there was one woman on the call who was struggling a little bit with, I know how to do this, I do this really well, but my heart is over here. But I know I can do this. And I don’t know where she’s gonna land yet, to be honest. But what I what I said to her is, we’re not really thinking about the journey, because at the end of the work you do with these, these people that you already know you can serve, is that transformation is what lights you up, right? It’s not, you know what I mean? So that’s so exactly what you just said, and I’m certainly not advocating for do a business that you hate, and then just be happy at the end result. Not saying that at all. But maybe sometimes there’s a happy medium. And it’s always a good place, when you know the the name good girls get rich, really comes down to the, in my mind, what that really means is do what you’re good at. And, and and stay there. And don’t let people tell you not to do that, because that’s where the abundance comes in. And sometimes we feel like we need to do things that are hard, right to, to be able to, you know, build that wealth we really want to build but what you’re saying is, I know how to do this, even though the this itself doesn’t necessarily jazz me up. But the results of all of that and the women that I get to change their lives, I get to transform as a result of it is what Jazz’s me up, if I’m hearing you correctly,

Sarah Waldbuesser 8:12
I love that it’s so true. And like, you know, one of my first trademarks that I ever registered was protect your passion, because I love working with people that are passionate about what they do. But I think you that is such a great point. And it is something I’ve struggled with, because I’m like, you know, sometimes we get sucked into Instagram and seeing business owners just living these amazing lives and everything is perfect. And they love what they do every minute of the day. Right? We know that that is not always true. But I have had to tweak my mindset around that because exactly what you said, I am good at it. It is needed and valuable. And so I look at it from the perspective of what I my contribution to the world. And you know, I think if I had some other desire to like be a chef or you know, whatever, that I would maybe follow that. But honestly, I can’t think of anything better than helping women run businesses and protecting their brands and making sure they’re keeping their sales and it provides me the freedom and flexibility that I know, we all want as business owners.

Karen Yankovich 9:21
Oh, that’s so beautiful. All right. So let’s start with the crummy stuff. What are mistakes you see a lot of business owners making when you when they bring you in? What are some of the most common mistakes that that we’re making?

Sarah Waldbuesser 9:34
Yeah, absolutely. So I think the obviously one of the biggest mistakes is just ignoring legal. I think it isn’t the most sexy, I know that it’s kind of like legal and money in taxes or like, we don’t want to think about it. But that is a mistake. And no. I think one of the awesome things about legal and maybe you can attest to this is once you have the right templates or contracts and terms in place. You do feel more are confident and empowered in your business? And so as long as you don’t, there’s always this little thing in the back of your mind of like, am I gonna get in trouble? Am I gonna get sued? Or am I gonna lose money? And so one mistake is just kind of ignoring it and pretending that it’s not there. Because as I said before, it’s just a matter of when it’s not if something will happen. Well, we all you know, I think the other mistake is, everyone wants to think 100% of their clients are just the most amazing people and 99% of them will be, but I can promise 1% are gonna cause you a problem. And that’s when you want to have something legal to refer back to. So I would say just in not implementing soon enough. The other mistake is also what you said at the beginning, like googling for contracts, we call these ranking contracts, because they’re, like, pieced together, and you have no idea if it’s protecting you or not. Right, right. Right. You don’t know what you don’t know, borrowing a contract from someone, which couldn’t be copyright infringement. And you could get in trouble with whoever, you know, Attorney drafted contract or something like that. So you know, borrowing, copying, like really not stepping up as the CEO was a business owner, and buying, you know, your contracts or templates from a trusted source, I would say, that’s another big mistake that people make.

Karen Yankovich 11:20
Oh, gosh, I hope everybody’s listening to this, or whoever’s listening, I can’t wait to hear how you can help us with this. Okay, so are there any other mistakes that that you see a lot that we should be focusing on, like, let’s just get rid of all that, let’s get this all out of the way. So we can talk about the good stuff.

Sarah Waldbuesser 11:35
So legal, I like to talk about legal kind of as a toolbox, because it’s something that you add to as your business grows, or almost like a stepladder, like at the very beginning, when you’re just starting out. Most business owners, if you’re a service provider, you know, a coach or product you might just be offering, like one thing, like maybe you’re doing a one on one service or one on one coaching. And then to at that point, you really only need your one on one contract. But as you grow, and as your business grows, you’re going to need to add on things to that. So something I see is, you know, you might have a one on one contract, but then you release a membership site or an online course, will you need terms of purchase for that, right? Anytime. You know, a good blanket rule is like anytime you’re paying somebody, or someone is paying you, you need some kind of contract in place. So whether that’s, you know, terms of purchase for a group program, or course, a service provider contract for hiring people, or retreat contract for hosting a retreat, you know, when you’re doing anything in person, your liability, just UPS UPS up. And so, you know, an affiliate program partnership, again, anytime money is involved, you want some legal protection there. So that’s just a good rule of thumb to keep in mind and not to get overwhelmed. Again, it’s like a toolbox, you don’t need everything at the beginning. But as you grow, you want to add on to it. The other big thing is not protecting your brand with trademarks. And this is something that can be a little bit overwhelming, but like so awesome trademarks, you know, I will praise them forever, because of what they do for your business, meaning they actually allow you to own your brand name, they it gives you so much power in your industry, nobody else can use something similar. And so something I see a lot is people not trademarking at all. And then one of two things happens one, they they have built a brand, not a name they don’t own. And so that’s like, you know, it’s basically like driving around seeing an empty house and just setting up shop there. And then all of a sudden, the family comes home from vacation, right? So if you don’t own it, and you’re investing all this money, you can lose it at any time because somebody else could get the trademark and then you’d have to stop and rebrand which can be really disappointing for people and so not

Karen Yankovich 13:55
more expensive than the trademark in the first place. So not doing

Sarah Waldbuesser 14:00
that not even thinking about trademarking and not doing the research before naming your business or your program. So, even if you’re not going to get a trademark, it’s still a good idea to make sure it’s not trademark where you invest a lot of time and money. Right? Oh, such

Karen Yankovich 14:17
and so important. Okay, so, so where do people start? Like if I am, you know, if I’m a business owner, I’m growing my business, especially like if I am you know, I’ve had this side hustle. And now I’m stepping more deeply into it. And I really wanted to be a full time business. I want to be making quarter million dollars half a million dollars a year with this, you know, top line income in this business. What are the first things I should be doing?

Sarah Waldbuesser 14:39
Yeah, so the first two things are, you want to make sure you have a contract in place for any services that you’re offering. So like that’s number one, even before you become an LLC or anything like that, making sure you’re not offering services and opening yourself up to liability without a single contract in place. It’s like that’s the number one most important thing, because that’s what keeps you out of court. And so after that, it just again, it depends what you’re doing. So if you have a website, there are certain things that you have to have that are legally required in the US in most countries, like a privacy policy, if you don’t have this, on every page of your website, or any page where you’re collecting emails, you could get fined, your Facebook ads won’t be approved. So there’s things like that website, Terms of Service. So getting your website protected. And then a contract for you know, your one on one services is typically that starting place, within the first year, six months to a year, it is a good idea to incorporate as an LLC, and there’s a couple you know, you can do it at any time. You certainly can do it at the beginning, there’s no harm in that it does make some things easier, you can get a you get your EIN number from the IRS, you can you get your business bank account, clear accounting, and having an LLC offers legal protection because it separates your business assets from your personal assets. So it’s a great thing to have. But what I find is, people get intimidated because they don’t want to do it. And so then they just stop with their business thinking I have to be an LLC, you really don’t you can be a sole proprietor for a little bit and becoming a, you know, an LLC, you can do it yourself,

Karen Yankovich 16:21
I would just say I think I did that myself, I did that. And the EIN myself, it was really pretty simple.

Sarah Waldbuesser 16:26
Yeah, go, don’t go to LegalZoom like you just Google Secretary of State and actually, whatever state you’re in, we have a product called Happy Hour, your LLC, which is just like 20 bucks, it’s just a guide on how to do it go to Secretary of State, here’s what you type in, go to the IRS, here’s how you get your EIN, because there really is something that you can do. And I think people get intimidated by that. Well, I

Karen Yankovich 16:52
want to go back a second to the contract, because I’m not disputing one for one second, that the importance of a contract Anytime somebody’s paying you for something. But what I do see different flavors of and I personally have different flavors of or have had different flavors of this over the years is when to actually get that contract signed. So you know, the marketer in me, and and because I focus a lot on women who we are the Queen’s of second guessing ourselves, you know what I mean? So the marketer of me is not looking to put any roadblocks between the Yes, and the credit card. You don’t I mean, not because I’m trying to trick anybody into doing it, we have a very low if almost no refund rate, right. That being said, I want you to make that decision, I want to just I just want to be able to do it for you change your mind and take decide to pay your kids lacrosse camp instead, you know what I mean? Instead of investing in yourself, right? So what we do now, and maybe this is not the way we should do it, we do that. And then the next thing that happens is they get the next day or whatever, they’ll get a contract, and then they sign it and send it back. And we have, I’m gonna say we have 100% success rate doing that. But there’s a part of me that always thinks, should I be getting the contract? Before I get the credit card? Does it matter? How much does it matter? We say that how much does that matter

Sarah Waldbuesser 18:07
in question and one that I’ve gotten a lot over the years because I know the importance of closing the deal. And sometimes if you’re on the phone or however. And so it is fine to do it how you’re doing, you know, in a perfect world, we have the contract signed, and then they pay, you know, but in just a you know, a less than perfect world, you know how you’re doing it is fine. Here’s the caveat to that. And you are doing it right. You need you should have it signed within 24 to 48 hours. And then you’re good. The thing is, don’t go out and spend all that money in that sign. Yeah, what can happen is they could get the contract and change their mind. And if they if they haven’t signed a contract yet, you have no policies in place you have, you have no no refund policy in place. So you really would have to give back that money. So just don’t go buy a new couch immediately. Wait until the contract is signed. So that’s the only caveat. And I’ve you said you haven’t run into an issue of some seeing the contract and being like nevermind, but you just want to if you are taking payment upfront, you just want to make sure that it’s signed within 24 to 48 hours, and definitely don’t spend any of that money until the contract is in hand.

Karen Yankovich 19:30
Good advice sounds like really sounds like really, really good advice. Okay, so what about using things like DocuSign or electronic signatures any reason we can’t anything wrong with doing anything like that?

Sarah Waldbuesser 19:38
No, it’s perfect. That’s what we suggest. DocuSign Dropbox sign, you know, there’s a lot of great software these days like dubsado and Satori that allow you to kind of actually do signing of the contract invoicing, scheduling all in one which is amazing. Dropbox, or DocuSign is great because once you sign it party gets a copy. And it’s kind of done. So, yeah, those are all considered, you know, actually, they’re more, you know, that’s what’s used these days, I haven’t, you know, I have to go in person next week and sign some, you know, documents for my family with a notary and stuff. And who does that anyway? No,

Karen Yankovich 20:20
I know, it’s so it’s so true. So I have a friend who’s an attorney, and I had another friend who was buying a buying house, and they needed something, they needed me to sign something as a reference for her, and they needed an original signature. And she’s like, I need you to sign it and fax it to me. I’m like, fax it to you. What do I go to, like, 19? Ad? Like, how do I, you know, like, how do I do that? So I basically like because I know Tech, I basically was able to sign it with my apple pen and a different color, and be able to email it to them. Like it looked like she was like, I said to them, they were she was like, Wow, I’m like, Yeah, they were in Florida. I was in New Jersey, you know, but and it was, you know, done. But it’s so funny how I feel like the legal world is like the last world to come around to the fact that fax machines don’t exist anymore, you know, and so funny.

Sarah Waldbuesser 21:04
And, you know, I, some lawyers, I’m definitely not what I’m like, well send emails and then follow in hardcopy, yes,

Karen Yankovich 21:13
yes. But the problem was that I had an attorney that did that. And the problem with that is you stop you opening things, and then you miss things, because it’s just you’re just getting diluted by stuff. Right. So yeah, that’s crazy. So thank you for being an attorney that doesn’t do that as being on the other side of that. I appreciate attorneys that understand that. I have another question for you. Because but I do want to move to trademarks. Before we get to that, you know, one of the one of the one of the things that I kind of take as a reality of being an entrepreneur, but maybe shouldn’t be, you know, we live in a we live in a world right now where everything’s disputable, right? And if somebody what I hear from almost every entrepreneur I know is you’re not going to win the dispute refund the money if people want their money back, like even and I can I can think of one, I think of what the situation was. But I can think of one time where like, somebody Wait, this was years ago, but somebody had asked for their money back about something. And I Oh, no, I know what it was I had, oh, anyway, doesn’t matter. It was it was years ago, I had documentation on top of documentation and lack of documentation that contracts were signed and emails were signed. And this was said, and that was it. And frankly, you just don’t I just You just don’t when that stuff. Right. And I and so is there a way that we can know that we want to I don’t want I want people that join my program to be a hell yes. I am not looking to keep people’s money that are not interested in being there. I really am not. That being said, once I’ve started putting out money and paying my team to support you and things like that, it’s hard for me to read, it’s hard for me to say yes to a refund. How can we minimize that? Or can we minimize that?

Sarah Waldbuesser 22:42
Yeah, it’s a good question. It’s a hard one. Because some, you know, again, this is not going to be the 99%. But the the 1%, who put up a stake, and it really depends on the situation. So if they if they do a chargeback, you know, even if you show all the contracts and all the information you still might lose, although I still I’ve seen people when chargebacks once they show the delivery of the program, they show the contract to stripe or the credit card company. So, you know, that’s kind of situational. If they’re just asking for a refund. And, you know, I guess it’s different. So are they asking for a refund? Or have they stopped making payments that they contractually? Oh, so these are two

Karen Yankovich 23:26
different light, then that’s another good question. Because I don’t I don’t know, I shouldn’t probably say this publicly. But I haven’t I don’t even go after that. Because yeah, they go through and it’s just not worth it to me.

Sarah Waldbuesser 23:36
Yeah. So if you have a strong no refund policy in place, and someone is asking for a refund, it’s within your legal rights to say no, you agreed to this, we delivered what we said we would, that’s the end of it. If they you know, if they tried to come and get that money, they would probably lose if you went through arbitration or something like that, assuming you could show that you delivered your product right. So but I will also say your contract is your starting point. So it’s your it’s up to you as the business owner to enforce it or not. If someone is asking for a refund and you know, maybe they have a sob story and you feel bad and you want to give a partial or full refund that’s up to you to do so those are pretty situational. On the other side, when if they owe you payments. And they agreed to let’s say a six month contract and for months and they’ve they’ve ghosted you, there’s a couple things that you can do. And again, it’s just how much of your time and money is it worth it? Like for $700? Maybe not for $7,000? Maybe so write a couple things. First, you can send, you know, a nice email and hey, like, here’s the here’s the contract. This is what you still owe. You know, do you need a more extended payment plan? Do we need to pause it like some people prefer to try to work with it and see what, yep, that doesn’t work, you can send a demand letter which either you could have an attorney send or it’s just more strongly worded like, here’s what you owe, here are the dates that you owe, you have 10 days, or we may take further legal action. And then then you really have two legal actions. One is you could go to collections, and you know, you send a copy of the contract to them, they go after the money, and then they take a percentage of that. Or you could bring a claim. So whether you depending on what your contract says, when you go to small claims court, or bring a claim for arbitration or mediation, typically, you know, if you have a solid contract, they will side with you and get the judgment. So, again, that’s a longer process. So is it going to be worth it? For a right? Okay,

Karen Yankovich 25:49
so I feel like this is gonna go longer than I want it to go. But it’s okay with you. Let’s keep going here. Let’s dive into trademarks. Tell me a little bit about why they’re so important. Yeah,

Sarah Waldbuesser 26:00
absolutely. So a trademark. It basically designates who owns who selling goods and services, right? When you see someone if I’m walking down the street with a white cup with a green circle, you know that I went to Starbucks and I didn’t go to Dunkin Donuts. If I have a shoe with a swoosh on it. You know, it’s Nike and not Reebok. So they exist. So the consumers know who’s selling something. And so in, you know, in the online space, the business world trademarks are everywhere. People have, you know, one or 1000 of them, you know, Kim Kardashian has 700. Amazon has 900. Yeah, so they’re very powerful because they allow you to own the name of your business or brand. Without it. As I said earlier, it’s like building a house on land, you don’t own building a brand without owning it. Because once you have the registered trademark, you can tell someone in your industry not to use that name or something similar. Now, again, it does have to be within your industry. So for example, there’s dove chocolate and Dove soap. Both are registered trademarks. But if I said I had the best piece of dub for lunch today, you would know that I meant chocolate. Right? Right. Right. So they really are powerful in that respect. It’s important. You know, if you ever want to sell your business or sell off pieces of your business, owning that intellectual property, having a trademark is almost a non negotiable. If you’re selling products on Amazon, they have the brand registry that you need to have a trademark for. So it really is just a powerful business asset that as you grow, you want to think about and so you know, I always get asked, What should I trademark? And really, it’s something you know, trademarking is almost more emotional. Because really, you want to trademark those business names that you love, and that you would like, be really upset about if somebody else started using it. So whether that’s your podcast name, your business name, your retreat, name, your group program, your online course, your T shirts that you’re selling, you know, so you really want to think about it that like if you had to stop using something tomorrow, and how would you feel? And that’s when you want to think about, oh, it might be time to protect that

Karen Yankovich 28:17
now, is that something you can do yourself? Or does that something you it’s time to hire an attorney to help you

Sarah Waldbuesser 28:21
with that, so you can do it yourself, but it is time to hire an attorney for that. And here’s why it is pretty it is complicated. There are 45 different classes of goods or services you have to pick right one, you have to describe it the right way, you have to submit a specimen. So people if you try your own at least 50 to 60% fail because they get something wrong, that they would have gotten right with an attorney. I have people come all the time, who tried it themselves or who went to LegalZoom and it’s just a mess. Whereas if you had an attorney from the beginning, it would have been okay, so it’s one of those things like I can fix my toilet but should I right, like so. There are certain things that you want to invest in and trademarking is one of them. Yeah,

Karen Yankovich 29:08
Okay, interesting. What are your thoughts on and I’m and I’m not sure if this is even still a thing anymore, but I know it was for a long time, not being able to use like Entrepreneur Magazine trademarking the word entrepreneur, and so many people can’t use it in their podcasts, can’t use it in their programs can’t use it in their Facebook groups, right? Like, is that still a thing?

Sarah Waldbuesser 29:27
It is still a thing and I wrote a whole blog post on this and

Karen Yankovich 29:31
he will have to send that to me what

Sarah Waldbuesser 29:34
infuriates me that this happened, this is an anomaly. They should never have been able to get that trademark. And the fact that they did and now they’re really going after entrepreneurs, which is like, out of integrity. Right? Right. Right, because their moms are newer and the way newer, like these are not competitors with your magazine.

Karen Yankovich 29:56
Right and your magazines presumably supports these people. Yeah. Exactly so that you are trying to put out of business because they are using the word entrepreneur. It’s like using the word ice cream.

Sarah Waldbuesser 30:05
You know, it infuriates me, It upsets me. But if someone comes to me wanting to trademark printer, I won’t do it. And I tell them there’s no point because they will challenge you. They have the second brakeless law firm like doing this. And it’s really unfortunate. It does upset me. But yeah, it’s still a thing. Sadly.

Karen Yankovich 30:26
Well, I’m sorry. I’m sorry to upset you. I’m sorry. I’m sorry to upset you with this. But trademark

Sarah Waldbuesser 30:31
bullies. That’s like a trademark bully is what Yeah, yeah, yeah,

Karen Yankovich 30:35
yeah. Okay, so I want to talk, I want to dive into one last topic here. And it might be it’s maybe it’s a beast, and maybe, you know, maybe it’s not something we can do on this. But talk to me a little bit about AI. Are we right? Like, I have such a love hate relationship with AI? Mostly today. I love it. If a year ago, I was like, Oh, heck, no, I’m not doing this. But there are really what I stand for, like this people that refer to the work that I do is I help people be consistent, but lazy, right. So if there’s a way that I can be, I can be simplify things, by using AI to take some things out of my head that I didn’t, we’re taking me an hour to get to, I’m all down for doing that. But at the same time, I don’t use it to write my stuff. You know, I might use it to give me ideas. Like if I have an idea for a podcast, I might go into AI and say, Okay, this is my thought, what can I say about this? Give me some titles around this. Give me some ideas around this right? And then of course, I make it my own? I think, right? Like I think that’s what I’m doing. But what are yours? It’s such a it’s such a, I feel like it’s new, but it’s an explosion. So it’s a big deal. So tell me a little bit about what you’re where you’re what you’re seeing on that topic.

Sarah Waldbuesser 31:44
Yeah. And it is a big one. And actually, we can also include because I did a blog post on five legal things around AI that will Awesome. Well, you know, I would say I use it too. And I do think it’s a great tool. There are some legal issues around it around copyright around ownership that I think are still being worked out. I would say you’re using it the right way. So use it for ideas, use it as a tool, but don’t cut and paste responses from it. Because for two reasons. One is actually if you do that, technically under Chapter CPTs terms, you have to tell people that it was written by AI. Really, yeah. So it says like, if you’re just you know, taking something from AI and putting it on to the world, you’re supposed to say that. So really, a lot of people don’t realize that.

Karen Yankovich 32:37
I’m thinking about like, maybe bios, right? Like if I go into chat GPT. And I say I’m Karen Yankovich. I’m the host of this podcast, and I do this and I do that blah, blah, blah, write me a 250 word bio.

Sarah Waldbuesser 32:48
Yeah, I think that’s fine. It’s more like if you’re doing entire posts and writing books and papers and things where that’s where they’re consulting. One thing is, with AI, you can never know that it’s original content, because you know, maybe for your bio, because it’s your name, specifically, right. Any other prompts that you put in, technically, someone else could put in the same prompt, so you can’t copyright anything that comes out of AI because to get registered copyright in the US it has to be invented or written created by a human. And so there’s been some challenges around this at the copyright office with AI art and things like that. Still a developing field for sure. I think it has exploded, but I think we’re still at the very beginning. So I’m with you any tools that can make things easier, go for it. But just always put your own spin on it is what I would say. Yeah,

Karen Yankovich 33:50
Okay, interesting. And I’m sure there’s a lot more to happen with that we’ll learn about this over as it just is growing so incredibly fast. Yeah. Which is a little scary. You know, I’m not gonna lie. It’s a little scary.

Sarah Waldbuesser 34:01
Trying to think about it too much.

Karen Yankovich 34:05
Right. There’s something about like, AI. Yeah. Anyway, I don’t even get into it. Because it’s mind boggling. My mind can’t even wrap it around some of the things that that happened, but I do think I do think we want I feel like I want to be conscious of the limitations but but available to the ease it could bring to my life and my business. Right. So I say it’s like it’s your assistant, not your director of marketing. Yeah. Right. Like, yeah, so,

Sarah Waldbuesser 34:30
like your intern. Checking. Right, right. Right, right. I will check everything.

Karen Yankovich 34:37
Sir. This has been so good. So tell me a little bit, you know, I mean, I’m listening. I’m like, I’m in how do I learn more about Sarah, how do I get take the first couple steps to get some help? Because it’s time for me to be able to sleep better at night around the issues in my business?

Sarah Waldbuesser 34:54
Yeah, absolutely. So we’re at destination legal.com And we’re on Instagram Facebook at destination Legal are on LinkedIn you can find me Sarah web user, or destination legal over there. And you know, destination legal really helps people in two ways. One is we have a template shop that has over 30, downloadable, customizable with directions easy to use, like literally from download to use 15 minutes for coaches and business owners and everything from, you know, everything we talked about today. So whether you need a one on one contract your website protections retreat contract terms for our course. It’s all there in the template shop. And then we also offer a done for you full service trademark package. So if you’re listening, and you’re like, oh my gosh, if I had to rebrand tomorrow, I would be devastated. And it’s time to trademark definitely reach out to learn about our package, what is protect your passion. But, you know, we not knowing where to start is something that I hear all the time, right and just being overwhelmed and daunted. And so what we’ve started doing, which I really enjoy are these free legal lightning calls. Because legal lightning, they’re strong like lightning, they’re powerful. And basically, they’re just free mini audits for people that are lost and want some guidance. So you can hop on the phone with me or someone from my team and just chatted out, you know, we learn about your business and give you an action plan on what you need. And when and so that has been really helpful for people, it’s almost like going to a therapist and just venting, sometimes just getting it out is helpful. So when he wants interested in a quick 15 minute powerful chat, that’s it destination legal.com forward slash lightning.

Karen Yankovich 36:45
Awesome. We’ll put all that in the show notes too. And you have a checklist,

Sarah Waldbuesser 36:50
right? Yes, we also have our coach’s legal checklist, which go over the four most important things that you need to think about if you’re growing a coaching business as well. Awesome,

Karen Yankovich 37:01
awesome. I think I’m actually so we’ll put all this in the show notes. But I think I’m also going to put this on. If you were to Karen yankovich.com/tools, you’ll see a lot of you’ll see a lot of tools that I use that I recommend to other people. So maybe we’ll put it on the Tools page as well, so that people can easily find it. Because I’m always sending people, my programs and stuff there. You know, to stuff there that you know, just to make it easy of finding things. So definitely what we’re gonna put out, make sure that gets on there before this is live, so but we’ll put it in the show notes. And then also, if you go to the Tools page at my website, Karen yankovich.com/tools, you’ll find a link to something there. We’ll figure out what that makes most sense, but maybe the checklist, or maybe your library, maybe that sounds actually pretty cool, too. So or maybe people will say, All right, well, Sarah, this has been so good. I don’t know why maybe I needed to wait 269 episodes to find you. So thank you for being here today and offering this beautiful level of service to our listeners. And you know, if you’re listening and you are a woman that is stepping into a new role is stepping into maybe your maybe your side hustles you know becoming your business or you’re just leveling up like it’s just time to level up six figures is just you know, barely doesn’t six figure business, let’s get real. Do we know by now that that’s not enough money, you know, because by the time you pay all your stuff, you could be working at McDonald’s, right? So I want the money in your bank account. So that’s what we do in our shoes linked up family of programs. It’s all about supporting women to build wealth to build a business that drives wealth to your business, not just the stuff. And it’s interesting when we when you were talking about all the different social media platforms and people doing all that stuff. Yeah, I do that stuff too. But to me, it’s about visibility. I just like to me, like where’s the money? Where’s the money? Where are the people with the money in their hand, that’s who I want to talk to, I don’t really need to be dancing on tick tock and I have nothing against that. But I’m busy. So if that resonates with you, I love to see your name on my calendar, just go to Karen yankovich.com/call. And grab a spot on the calendar and we will talk about what it might look like to get some support as you move into the next chapter of your life with some branding. And you know, we’re talking a lot in 2024 about reinvention and rising right reinvent and rise. So that’s what I’m here to support you to do. So let us your name on the calendar. And if this spoke to you and it’s something that you you know think can be helpful to other people and I mean come on, we probably all have a million friends that need to hear this. I’d love for you to share this episode on your social take a quick screenshot, share it on social use the link use the hashtag good girls get rich tag me tag Sarah, we are both committed to supporting you. So we’ll share it with our networks if we see it for tags so that we can you know, we can share that as well. Follow this show wherever it is you’re watching because that just will you’ll get to see you’ll get to meet more of the incredible people I get to hang out with like, Sarah, I love sharing them with you. So follow this wherever it is you’re listening. And then, you know, there’s a part of me that we moved to this video format a couple of weeks ago because I really felt like talking me talking into my microphone with a blank wall in front of me just seemed like me talking at you. And I know that I’m still talking at you hear, like, I know that it’s even with video, I’m still kind of talking at you. So we we also in our show notes, have a link to SpeakPipe, where you can go to Karen yankovich.com/speakpipe. Leave me an audio message. I love to know what you thought about this episode. If there’s a guest, you think I should interview if there’s a topic you’d like to hear me talk about, I respond to every one of those personally. So I love getting messages on SpeakPipe. So check that out. You also can go to Karen Yankovich TOCOM slash SpeakPipe. And that’s where you can get right to that link as well. So, but first and foremost, know that I’m here to support you with the show. And we’ll be back here next week with another show. Sara sounds like you’re pretty supportive of your community as well. So thank you for being here for our community. And it’s been a real pleasure getting to know you. And I’ll see you guys all back here next week.

Sarah Waldbuesser 41:07
Thanks so much.

268 – The Joint Venture Advantage: Karen Yankovich Unleashes Strategies for Growth

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich talks about the joint venture strategies you can use to grow.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Welcome to Episode 268 of the Good Girls Get Rich podcast. I’m your host, Karen Yankovich, and today, we’re diving deep into the world of joint ventures. Get ready for some game-changing insights on turning your connections into profitable collaborations.

First things first, let’s talk about the power of strategic planning and commitment. I’ll walk you through the process of finding the perfect partners for your ventures. It’s all about being crystal clear on your audience and goals. And guess what? I’ve got a gem for you – the concept of a joint venture media kit. Imagine having the perfect assets to make your collaborations seamless and successful.

But that’s not all! We’re unlocking the potential of LinkedIn for your joint ventures. Clear communication and conflict resolution are the keys, my friends. I’ll share some actionable tips on outreach, and you know what magic word I love? “Collaborate.” It’s a game-changer.

Ready to take your joint venture game to the next level? Explore the She’s Linked Up programs at karenyankovich.com/call. Let’s make the next 12 months your most successful yet. Tune in, take notes, and let’s get ready to rock those joint ventures!

Magical Quotes from the Episode:

  • “I’m finding, the more that I do it, the more I see people doing it wrong. And you know, I don’t often say that someone is doing it wrong.” – Karen Yankovich
  • “I am so committed to creating processes with my clients that build ease into their client getting stuff right, using LinkedIn to get a few people a week on your calendar.” – Karen Yankovich
  • “How do we create a process where we’re putting people on our calendar for potential joint ventures that lead to contracts, not just new friends?” – Karen Yankovich

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:10
Hello, and welcome to episode 268 of the good girls get rich podcast. I’m your host, Karen Yankovich. And I really wanted to spend some time on today’s topic, because it’s something that is a big part of all of the work that I do, all of the work that we do on our show is linked up programs. And I’m finding, the more that I do it, the more I see people doing it wrong. And you know, I’m not very often saying that people do things wrong, there’s lots of right ways to do things. In this case, I there’s so many people wasting a lot of time. And that is the topic at hand is collaborating with other people, other people on your LinkedIn network, other people in whatever networks, you you know, you put you hang out in,

looking to build joint ventures, right to have joint venture opportunities, affiliate opportunities, things like that, right. And, you know, way back in the day, back 2020 2012 2013 2014, I was an affiliate for Marie Forleo. And you may remember those days when Marie Forleo would launch B School, and then 65 million people would be posting about the school over the place, right? That’s not what I’m talking about here that I know, there’s some people that do that. And I definitely think affiliate marketing is still really valuable. That’s not what I’m talking about here that what I’m talking about here is the power of joint ventures. You know, you’ve heard me say on the show, if you’ve if you’re a longtime listener, that there’s three kinds of relationships, that I think we should be using LinkedIn to build one, obviously, who are the people that could buy from us, right? Like who’s gonna sign a contract? One is, who are the journalists that write about the things that you are expert in? And are you building relationships with them a podcast host that the newspaper magazines, the TV hosts, right, those kinds of things. But that third category, which I typically you have in the middle category, but it’s probably the most powerful business building wealth building category is joint ventures, who are other people that have an audience of people similar to your audience. Right. And, and using LinkedIn, to have a consistent stream of those opportunities. So that your name is getting in front of new audiences, audiences that you’ve, you’ve curated, right? Because you you’re looking for people that have an audience, similar to people that you want to get in front of? Do you have a commitment to that as you move into 2024 2025? and beyond? Right, so so, you know, maybe you have had conversations, like,

you know, Wow, I love what you do, tell me more about it. And then I tell you what I do, and you tell me what you do, and we say, okay, great, so great to get to know you. I’m going to keep my mind open. And if I think of somebody to send your way, totally going to do that. Have you had those conversations? Those are great conversations to have right, great conversations to have. But if you think back over the year, or years or decades, that you’ve have those had those conversations, what is the success rate? Of those conversations? Have you actually ever turned any of those conversations into business? Okay, confident, successful business, women have no problem saying, Great, let’s make a plan. And that’s what we’re talking about here today, how to actually how to have joint ventures that actually turned into business, because here’s the thing, I am so committed to their, to creating processes with my clients that build ease into their client getting stuff, right, using LinkedIn to get a few people a week on your calendar. So that and, and those few people being researched and targeted so that it leads to opportunities, right. This is a it’s a simple process. It’s not necessarily easy. But it’s a simple process. It doesn’t take a lot of your time every week, and it works really, really well. But if you’re doing three of those calls a week, and you’re having these great, I’ll let people know, you know, let me know if you know anybody that should, you know, I should talk to, if you’re having three of those every week, and they’re not going anywhere, you’re completely wasting your time. And I don’t want there to be any waste of time. There’s always gonna be a little bit of time, like we can’t be perfect with this stuff. But I wanted work as as I want to work as smart as I can. And and frankly, you know, the smarter I work, the less I have to work right, the less hours I have to put right here at my desk. So so that’s what I’m talking about here today. How do we create a process where we’re putting people on our calendar for potential joint ventures that leads to contracts, not just new friends? Okay, so joint venture, you know that I’m using the word kind of loosely here, because there’s so many different ways this could go you could make a joint venture partner and affiliate partner, right, you can give them a special link that tracks back to your products and services and they would get

commission, sometimes, you know, you can say just use just tell me that, you know, Mary sent you, and then you send me a thank you note or a commission, right? Sometimes you’re just kind of swapping introductions to each other, right. And there’s lots of different ways that you can, you can facilitate it, we’re gonna get to that later. Right. But I just wanted to kind of talk about what a joint venture is. So it doesn’t necessarily have to include monetary exchange, it can write it can, but it doesn’t have to the benefits of this. So So now, when you’re having these conversations, right, when the conversation is, you know, it starts out really paraphrases, I’m gonna just go really high level with this here. But if the conversation starts out with, you know, hey, Mary Taryn, I, I just came across your profile here on LinkedIn, I saw you, you know, in this Facebook group, or wherever, wherever you saw them, right.

And, you know, I really liked the work that you’re doing. And I think there’s a lot of alignment in what you do and what I do. And I think we serve a similar audience, I’d love to connect here on LinkedIn and get to know more about you. Right? So isn’t that first off, first and foremost, a connection request that you’re like, like the except versus, you know, buy my stuff, buy my stuff, right? So especially if you’re doing this, if you’re coming at this with a really strong LinkedIn profile. So let’s say Mary says, Sure, I’d love to connect your next message is, well, you know what, let’s jump on a quick call, you know, I kind of like these calls to be 15 minutes, but you know, 15 minutes to a half hour, just to explore possibilities of, of, you know, supporting each other. How can we best support each other? And I do this sometimes with people, guests that have been on my podcast after the show, or, or people that have interviewed me, right, I’ll have a follow up, call with them and say, you know, how can we support each other beyond this, and it’s not just okay, I’ll let people know if I, if I think of you, right? I want to be on their calendar, I want them to be on my calendar. And I flat out say that, I say, here’s the deal. When I talk to people about joint ventures, I really want to leave this conversation with a plan. Of course, if I think that it’s a good possibility, right? If there’s a mutual agreement, that that is a good fit to be in front of each other’s audiences, I want to leave this conversation with a plan. And you know, often maybe that means they interview me in their Facebook group, or they interview me on their podcast, or they send out an email to their email list with a link to my you know, LinkedIn marketing quiz, or, you know, something, something like that, but very, something very specific. And again, it depends on who they are, what their audiences and what I’m promoting at any given time, right? Being really specific about that, and actually almost making it a requirement, right, here’s an, you know, there’s ways to to have a higher level of success with this, and we’re gonna talk about that. And then at the same time, you need to do something for them. Right. And, you know, this is where it gets a little tricky, even for me, because, you know, as much as I have my podcast, and I can certainly interview people on my podcast, we only have a guest every other episode, which means I only do maybe 25 guests a year. And of those guests, I really like to sometimes incorporate my team or my students, right. So don’t actually have a lot of guest spots for the good girls get rich podcast. But there’s other things I can do, right? I can create, I can do a live video I can do, you know, I can interview them on LinkedIn, I can, you know, send out I can send out, you know, I can interview them on LinkedIn, and then send out a follow up email, right, with a link to their lead magnet, you know, I would typically ask to be made an affiliate, why not? Right? Like, why not? So so these are different kinds of things you can do with this action oriented approach to Joint Venture Marketing. And this is where it makes a difference, because now you can measure the success, right? It’s not just Okay, nice to meet you. Right? I hope that we cross paths again someday, right? Like, it’s, you’re making an actual plan, you’re putting it on the calendar. And you’re, you’re you’re, you know, setting yourself up for more success. So if you’re only getting on the call with one or two of these people each week, and by the way, you can easily do that, right? It doesn’t take a lot of work. And think about how the value this could bring to your business, right?

You’re likely to if you’re doing your research, right, and you’re and you’re targeting right, you’re likely to really build some powerful partner relationships. Okay, so let’s talk about identifying the right partners here. Now for a second. You know, obviously, you know, I listen, my podcast is called Good girls get rich, my program is called the she’s linked up that, but that doesn’t mean I only work with women, right? That’s who my folks who my content and my strategies are targeted for. But we’ve had many men in the program. I’ve worked with many men privately, I don’t care what your body parts are, how you identify, I just feel like women need to be more feel more included in this. That being said, I’m probably not going to want look to be grab a partner relationship with, you know, truckers of America right? Now, if there’s a women’s truckers of America, maybe I would write but you know, you want to identify the right partners. You don’t just want to get in front of any audience because what you’ll find yourself doing is spinning. And this is where like you

really start leaning into your role as a thought leader, when you are really clear on the audience’s you want to reach and you can say no to audiences that are not a fit. Because if you don’t do that, you’re gonna find yourself just spinning your wheels work with people that you don’t want to work with maybe, you know, maybe even, you’re not leaving space in your in your life and your calendar and your business for the for the ideal people, right? So you really want to be picky about who your joint venture partners are. There’s so many places you can find them.

You know, you can you can find them. Maybe there’s Facebook groups, well, first of all, in the Facebook group, who are the owners of the Facebook group, right? Maybe you want to interview the owners of the Facebook group, the people that own the group, right? If you think that that group is targeted to yours, because maybe what they’ll do is share that interview in that group, bing, bing, bing, now you’re getting value, right?

Within the author within these Facebook groups, especially business, Facebook groups, there’s like a, hey, let’s all connect on LinkedIn today. I love those posts, it doesn’t mean I connect with everyone on those posts, I absolutely do not. That being said, I will cherry pick through it. And if I see this is a way to kind of, you know, curate some possible joint venture partners, I look at their audience size, I look at who they are, who their audience is. And if I think it’s a fit, then my outreach will be Hey, I just saw your, you know, posts on the LinkedIn feed on the blah, blah, blah, Facebook group. And then again, it looks like our audiences are aligned, I’d love to be connected here on LinkedIn. But you want to actually follow up with these people. I actually, if I have a, like, we use Asana for tracking stuff. And I have an Asana project for my joint ventures. And if it’s somebody that I think would be a great joint venture, I will put it into asana and I, I have a personal commitment to doing a lot of joint ventures every year. Right? And you don’t always see that right as, as somebody that’s, you know, on the other side of of this microphone, because, you know, sometimes I’m just a guest in their group, right? So I have a and maybe you’re not in that group, right? So you don’t always see that. But it gets me in front of a ton of people, right? So do you see there’s so many I could talk, we could do a whole show on just ways to find these partners. All right, but then let’s talk a little bit about how you can structure an action oriented joint venture, okay, action oriented being key element number one, put it on the calendar, make an actual plan, make an actual plan, typically, I if I think it’s a good fit. And if let’s just say if one of the items is that I’m going to my pieces of this is going to be I’m going to interview with them on this show, what I might do is what I would probably do is send them the application to be a guest, even though I’ve invited them, we have an engine that starts with the application. So I would then I’d ask them to please complete the application. So that starts the engine, but I’ll fast track it, I’ll fast track it, I’m gonna make sure a fast track the approval of it, because we get a lot of applications, right. So and we don’t approve, you know, probably most of them because again, I don’t do that many interviews on the show. So I would start with that. And then I would but I would put it in a sauna. And then I would follow up don’t gotta get the application back did I send them the calendar to book their spot on the show. And once they booked their spot on the show moves rather project right on in Asana so that we can start the engine rolling for the Podcast, the podcast interview, but at the same time, I want to know like, Okay, if you have a group and you want me to speak to your group, let’s put it on the calendar.

You know, and then having an actual plan for this makes gives you a higher percentage of success. And when you talk, when you’re talking to people, like if you wanted to do one joint venture a week, that’s 50 a year, right, you can easily do this with just a little bit of outreach doesn’t take a lot of time and think of the hundreds or 1000s of people you could get in front of if you’re doing this, right. So you want to make sure that they’re that you are looking for people specifically in your niche. And then of course, I use LinkedIn to build these relationships. There’s a couple reasons I do that, obviously, I think LinkedIn is the place to do this. But you know, if I’m reaching out, like, let’s just use the Facebook group owner, as an example, if I think I want to do a joint venture partner with a Facebook group owner,

if I message them on Facebook, I don’t have the same credibility I have when I message them on LinkedIn, because LinkedIn, I get that I have the power of my profile that’s joining me in this conversation, right. So they if they don’t really know who I am, they can check my profile out. Right. So this is really why I want to use LinkedIn to do that. Not everybody’s on LinkedIn. Right? So. So it may or may not be the, you know, be the place for every joint venture partner but but that, to me is the place that I want to start these relationships. I want to start these relationships on LinkedIn. And you know, think big, who’s got an audience of people that you want to get in front of, right? And you want to make sure there’s a couple things you want to think about. You know, for me, especially in this kind of crazy world we live in, you want to make sure your values and goals align, right, like you want to make sure they’re not going to be on your, you know, in front of your audience, talking about things that don’t align with your goals. Right. So so you’re you’re now structuring this this action oriented joint venture plan by picking a topic picking a couple

bullet point, all this can be done on that first call, you might have to book a second call to do this, right. But all this can be done on that call and you can get creative, there’s lots of different ways that you can create an action oriented joint venture. The most important point, though, is that it’s action oriented. Okay. So, you know, I want to just take a break here for one second and talk about the fact that this is a big part of what we help you with in our shoes, linked up programs. You know, I am so anti spam on LinkedIn, I do not want my clients banging on doors cold calling, I mean, that is so unnecessary in this market, cuz you can see the process I’m talking about here today are such a huge, such a huge way to gain traction and gain success. I would much rather you doing that. So we have we custom design these lists for you in our she’s linked up program, you know, you get a custom design list of how you can curated partner potential partners for you, that you can then go after, and then we help you with the scripts, we help you build the relationships, we help you put it on the calendar, we help you maximize the profitability of it, because I want every single person on your calendar to actually be leading to profit in your business. The strategies we teach and she’s linked up are not just here, do these couple things. And you’re gonna have a great LinkedIn strategy. Oh, no, no, no, I want them to put money in the bank, I want to track the money it’s putting in the bank, right? Like that is the piece I want there to be more wealthy women in the world. Okay. So when we’re, when we are coming together as a community, like our she’s linked up, beautiful, amazing community. And we’re supporting each other, and introducing each other maybe to some of these joint venture partners. Like magic happens, magic happens and money is made. So if you want to know what it looks like to be a part of this amazing, amazing community, just go to Karen yankovich.com/call. There’s links below, grab a spot on the calendar, and we can chat and see if one of our programs is a fit for you. But this is the kinds of things we’re talking about on the show today are exactly the kinds of things you are going to have a working strategy for on the other side of your time with us in our shoes and accelerator programs. All right, moving forward. I’d love to sit here and tell you that it’s all sunshine and roses, right. But sometimes there’s challenges. Sometimes there’s challenges. Sometimes maybe, you know, the person that you’ve created, the joint venture with maybe isn’t as

prolific as you are, maybe in putting content out or the email, you know, maybe they’re not, maybe they’re not quite sure how to explain what you do. Right? So there’s, you know, or maybe they’re just maybe they shouldn’t do it, right. So I mean, listen, at the end of the day, we can’t force people to take to hold up their end of the bargain. I’ve honestly never really found that to happen. But I acknowledge that it absolutely could happen. Right.

One of the ways that I like to navigate challenges is to help avoid challenges. And one of the ways we do that is by actually creating like a joint venture media kit. So having a media kit that’s got a couple of emails that your joint venture partner can copy and paste to, to promote your products and services, having some content that they can send out some social media swipes and images, right.

You know, having a kit that literally has in there things like your bio, and your headshot and some topics that you can you can talk to their Facebook group or their audience or you know, their private community about right, having like, make it easy for them, right, take a little time upfront to do this. Again, these are things we do for you on our choosing up community in our accelerator program, and take the time to do this and you will have a higher, you’ll eliminate a lot of the challenges. So you will be navigating challenges, you’ll be eliminating challenges, right, the better job you do up front with creating like a specific media kit for joint ventures. And again, it was more energy there, the universe starts to show up and deliver it’s just win win win win win. Because the reality is the key to a successful joint venture is very clear communication, and very clear conflict resolution. Don’t be afraid Don’t like if they say they’re gonna send out an email on the 15th. And they don’t send out an email on the 15th reach out to them and say, hey, you know what I was checked, I signed up for your email list because I wanted to I didn’t want to put it on you to prove you know, your that you’re sending out the emails or anything like that. I wanted to take that responsibility myself. But I saw I didn’t you know, I didn’t. I haven’t seen the email that we discussed yet. Is there something happened? Is there something I can do to support you to make sure that that gets done the way we agreed, say something like that instead of like bashing them all over plays? Well, I had this plan with Mary and she never, she never did like no clear communications. We are grownups. Okay, I am all about eliminating drama. Right. So clear communication also helps eliminate the possibility of there being challenges. Obviously, we want to live that leverage LinkedIn for this right. LinkedIn can be such a powerful tool for finding and connecting with potential partners. You know, doing research using Sales Navigator finding people even in your community, right maybe

even going into a group that you already belong to, like, for example, maybe there’s a conference that you’re attending, and maybe they have a LinkedIn group, go through the members of their LinkedIn group, you know, and see if there’s any members there that, that you think would be a potential joint venture partner for you. And now your outreach can be, you know, hey, I just came across your profile, I see, we’re both members of this group in that group. I know we don’t really know each other yet.

But I really liked the work you do, if possible, by the way, I would, if they have a podcast or a blog, like reference, something you read, or listen to listen to episode 27 of your podcast, I love this, this or this, I’d love to connect here because I think there might be opportunities for us to collaborate, right? That word collaborate on LinkedIn is, is the beautiful is a beautiful word, such a powerful such a profitable word. So you can do things like that, right? Again, you’re initiating these conversations just by using the word collaborate. But remember that, especially if you’re doing this, and I’m calling this cold outreach, but it’s not really cold, because you’re doing so much research before you do this outreach. Remember, though, that the the, I’m gonna go the less hot it is because I don’t really want to refer to what it’s called, the less hot it is, the the better your profile needs to be, right? Because you need to show up as somebody, they’re like, Heck, yes, I want to meet this person, right. So it’s important that you do that when you’re leveraging LinkedIn to do this. And remember that when you’re creating these joint venture opportunities, you don’t have to have a podcast or anything like that. To do that. You can simply do a LinkedIn life with them. Right? Like, there’s lots of ways you can email your list, you can, you know, I mean, you there’s so many different things you can do, you can market them on social media, you don’t have to have anything fancy, like a podcast to be able to hold up your end of the joint venture bargain. When I first started marketing, Marie Forleo, I made my money back on that program. And the first year that I started marketing her I had almost no lists. Right. But I you know, I mean, I was, you know, I reached out, I did, I did some warm outreach to some people. And you know, it, I had almost no social media following and no list at that point. And I probably quadrupled my investment in B School in that first year that I was an affiliate for her, right? So. So there’s ways that you can do this without, you know, you don’t have to be seasoned, I guess is the point here. All right. So I want to just kind of recap a little bit here. So we talked about, you know, identifying the right partners, making sure that you are really getting really, really clear on who your audience is. And who else has an audience like that. structuring a joint venture that’s action oriented, not, hey, I’ll let you know if I think of anybody, right? Those words are the kiss of death, navigating any challenges that might come up, right, by create by by proactively creating assets for them, or, you know, being really clear with your communications, leveraging LinkedIn for these joint ventures, because we know that that’s where the most powerful relationships are built in the inner on the internet and in the world, right. And, you know, do this today, do this, I think some people that you could reach out to today for a joint venture, and start putting these on your calendar, if you have not, if you took our marketing, planning, free training that we did in the fall of 2023, you will have a spot on your marketing plan for joint ventures, right? How many? How many? What’s your commitment, once a month to month, three a year, whatever it is, start filling those spots, right, start filling those spots.

Obviously, this is stuff we’re happy to help you with. In our shooting deaf community, we hold you very accountable to filling your spots on your marketing plan. Because that’s what builds your business, right. And we help you do that. We hold your hand through it every step of the way. In fact, as we move into 2024, we’re incorporating meant we’re incorporating done for you assets into our she’s linked up program, which is huge. We’re just doing it for you like we’re done. I’m done. I want to make this as easy for you as possible. So we’re doing a lot of this for you, which we’ve never ever done before. So if you want to know what that looks like, absolutely grab a spot on the calendar, Karen yankovich.com/call get you to the calendar. And you know what, if we’ve talked before, maybe it’s time to talk again, if we’ve never talked, let’s talk I am you know, I’m really clear about who I can help. And we’ve actually come up with some new ways to support people this year that might not necessarily be ready for our full choosing to accelerator program. The only way to find that out is to book that call. Alright, so even if you’re not sure if you’re ready, don’t worry about it. Let’s chat. It’s we’re looking forward to getting to know you. And getting to know a little bit about your business and helping you make the next 12 months the most profitable 12 months of your life. So you know that I’m always here to support you. My you know, we are talking about 21st century marketing here. This is not spam. This is not reaching out to a million people. This is just timeless marketing, human to human marketing. It’s the foundation of everything we do in our shoes linked up programs. My goal is for them to be more wealthy women of influence and

The world. And I am so blessed to get to hang out with so many of you in our shoes linked up accelerator programs.

I want to I want you to see what this amazing community is like as well. So if you loved this, what you heard today, if you listened before, if you love what you heard today, you know, I love to hear from you. So make sure you’re following the show on Apple podcasts or wherever you listen, I love your reviews, if you can leave a review, that would be amazing. And that gives me a sense of what kinds of topics you’re interested in, right? There’s a link in the show notes to speak pipe where you can leave an audio message. That’s another place, you can leave me some feedback on what kinds of things you’d like to see me talk about, or maybe I guess that you’d like to see me interview. And I love those messages because I get to respond to every one of them personally, we get to have it makes this podcast more of a two way conversation, right? If you again, if you love the episode, share it on social media, use the hashtag good girls get rich tag me, because I want to make sure that I see your post so that I can share your posts with my audience. So just go to Karen yankovich.com/ 268. You’ll see all the information for this episode, you’ll see the link to speak pipe.

And you’ll see you know any links we talked about here today. As I move into a new year, I am so committed to building deeper relationships with you. So that’s why I love to see your name on the calendar. That’s why I’m talking about things like joint ventures and that’s the kind of work that I want to help you with as well. So I am here with you every week. I look forward to seeing you back here next week. And let’s kick some business booty. See you then.

267 – Test Anxiety in Adults with Tina Wiles

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Tina Wiles shares how adults can combat test anxiety.

Meet Tina Wiles, a passionate educational strategist and the heart behind My2tor, a woman-owned venture revolutionizing test preparation. With over 17 years of expertise, Tina specializes in conquering test anxiety, transforming it into confidence and success. At My2tor, Tina empowers students, professionals, and educators alike, turning the daunting task of test-taking into an opportunity for triumph. Using her experiences as a mother of four sons, an Industrial Engineer, and a certified high-school math teacher, Tina has created an innovative approach combining knowledge of test content with effective anxiety-management techniques. Her goal? To guide test-takers of all ages towards peak performance with unwavering confidence.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Join me in an inspiring chat with Tina Wiles, a remarkable entrepreneur who’s walked a unique path from engineering to teaching to running a successful tutoring business. Tina’s story is a testament to resilience and adaptability, showcasing her journey through different professional landscapes.

We explore Tina’s transition from engineering at Motorola to her passion for teaching and tutoring. Her dedication to empowering students and her eventual leap into entrepreneurship paints a picture of determination and commitment.

We delve deep into the critical importance of teaching test-taking skills and combatting test anxiety, especially within K-12 education. Tina shares groundbreaking programs designed to equip teachers with tools to support their students, offering strategies to manage anxiety and excel in exams.

Takeaways from our conversation:

  • Tina’s diverse journey, reflecting resilience and adaptability.
  • The significance of teaching test-taking skills and addressing test anxiety.
  • Strategies for empowering students by training educators.
  • The power of collaboration and mutual support in entrepreneurship.

We also discuss upcoming changes in programs, emphasizing the need to reach wider audiences and empower entrepreneurs, especially women, in their business endeavors.

Magical Quotes from the Episode:

  • “Test taking is a skill, which means that you can learn how to take exams.”
  • “If I could teach teachers how to provide tools to students, that changes millions of lives instead of thousands of lives.”
  • “Being able to help more people, I love being able to help individuals. But if I could teach teachers to give tools to students, that changes millions of lives instead of thousands.”
  • “Entrepreneurial wisdom meets education transformation!”
  • “From engineer to educator to entrepreneur, it’s been quite the journey.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
Hello, hello, welcome to the good girls get rich podcast. This is episode 267 And it is also New Year’s Day 2024 when this has been really so happy new year, I’ve been spending a lot of time in the last few weeks and few months I like kinda like to call q4, like the on ramp to 22 the new year so I love that I love just love the energy of a new year. I know that it you know, the calendar just flipped one day, right? It’s just still one day, but I love that the energy of a new year. So I’m so excited to be able to do this episode with you today, because I think this is such an important topic. And I have Tina Wiles with us here today I’m gonna do this episode with Tina. Tina is a passionate educational strategist and the heart behind my tutor, a woman on venture of revolutionising test preparation. With over 17 years of expertise. Tina specializes in conquering test anxiety, transforming it into confidence and success. At my tutor, Tina empowers students, professionals and educators alike, turning the daunting task of test taking into an opportunity for triumph. Using her experiences as a mother of four sons and industrial engineer and a certified high school math teacher. Tina should have a crown on her head. But Tina has created an innovative approach combining knowledge of test content with effective anxiety management techniques, her goal to guide test takers of all ages towards peak performance with unwavering competence. Tina, I’m so

Tina Wiles 1:23
happy to have you here today that biosphere was a mouthful. No, it’s

Karen Yankovich 1:27
a good it’s a good one. It’s a good one. It really is a good one. I love having you here. So Tina and I met we were both participating in a program early in 2023. And then we moved on to Tina. And when I got started in this business, I love Tina’s business. And then she was looking for some help with her business. So I got the absolute pleasure to be able to help Tina make some shifts in her business. So we’ve really been like connected for this year. And I love that we’re kind of kicking off 2024 with this energy of you know, of stepping into this year and this next chapter. Yeah, it’s

Tina Wiles 2:01
all it feels like a fresh slate. Right? Yeah,

Karen Yankovich 2:05
right. Yeah. Yeah, it does. And it is like just another day. Right. But there’s, I don’t know, there’s something about it. There’s something about it. There’s something about the energy of it. And you know, it’s interesting you if you’re listening to this going, well, Karen, why do I care about like tutoring like you admitted Mike, my kid need to be listening to this? The answer to that is yes. And no. Because there’s a lot what I loved about Tina, and was why I was so excited to get a chance to help her with this mission is that part of Tina’s mission. And test prep is not just helping the kids that are needed to pass their SATs to get into college. But think about the 1000s, probably hundreds of 1000s maybe more of adult grown adults who need to take a test that are getting stuck in their careers, right. Like your real estate, you really want to be your heart isn’t you want to be a real estate agent. But you have such anxiety, you can’t take the test or I’ve been Tina can list, a long list of industries has happened to it. I never heard of anybody that was really serving that market. So you know, I’m all about like, I want them to be more wealthy women in the world. And this is something that was really, I think, holding a lot of people back that the anxiety of having to take the test to be able to step into the next chapter of their lives. So what made you like, let’s start with that. What made you start to think about beyond your own journey and experiences and helping, you know, students and kids with test prep, thinking about the adults that needed this support as well.

Tina Wiles 3:31
It was interesting, and part of it is like just being as an entrepreneur, right? Luckily, I kind of had all my ducks in a row when this crazy Opportunity landed in my lap. It was someone contacted me because they knew that I worked with high school kids, I say T and AC T. And they work for a group of schools, mortuary schools where the mortuary students once they graduated, we’re failing their national board exams to the point that the school was at one of the schools was on academic probation, in jeopardy of losing their accreditation. Because they had so many people failing, right? And then all of a sudden, it was like this light went on of oh my gosh, just because some like the kids that had anxiety issues in high school grew up to be adults that have anxiety issues when they have to take these exams, and even more so because it’s not just, you know, how I do like depends on it. But it’s like what I do as a living and the work I’ve put in for the past couple of years depends on the results of an exam.

Karen Yankovich 4:44
Brain and you know, I’m sure there’s somebody that’s sitting going right what did they ever think about this before? Because that’s how I felt when I heard that I was like, Wait, of course that’s true. How many people are under employed and not living out their dreams because of us think and test it Right, like, it’s, I guess it’s a necessary evil in or it’s just necessary, so called evil, but it’s necessary to, you know, to for accreditation and to get to to get the certifications and things you want. But there’s so many industries, you know, there’s all the financial planning industries have to take tests. Right. And I didn’t, who would have ever thought I would have never thought of a mortuary school. Right. But of course, you know, it’s important that your morticians know what they’re doing and that are, have, you know, graduated and, and, you know, I even say that with some of the programs I have, like, like, I just don’t want your money that you paid for to take this, I want you to, I want to know that you actually know the content. Right? And the only way to do that is to have a test of some sort.

Tina Wiles 5:40
Exactly. Exactly. And I mean, it’s firemen, and policemen and your hairdresser had the cosmetology license, right? Like, the number of people and trades, right, like any other trades. Everyone almost has these types of exams that they that they need to take, and there’s just so much pressure. And it’s shocking, that from the industries I’ve like, gone through and research, it’s about 50% of people fail these exams, the first time around is not just a couple, right? But no one was teaching. So they finally released all this data. And the, the test company that does the teaching exam for certification, finally went through and released and did all this analysis. 55% of teachers that have graduated from accredited schools have done their student teaching. 55% of them fail their teaching certification exam, the first time. Wow, Xu, and then easy 20% of those that failed, go on to never take it again. Oh, my gosh, like I Q went through school, you paid for school, you’ve done your student teaching, you’re literally obviously you graduated, right? Like, you know, the content, and you know what to do to be a teacher, but you fail an exam.

Karen Yankovich 7:06
That’s crazy. You know, I have one of my kids has a learning disability called dysgraphia. And I remember when he was in high school, it was really difficult because what dysgraphia is, is what’s in your head can always come out on a piece of paper, right? So I remember he was in a private high school. So they did not have to follow the rules that the public high schools have to follow around supporting kids with, with, you know, with learning disabilities, and he’s freaking brilliant. This kid. I mean, I mean, I know he’s my kid, but he’s brilliant. He remembers everything to the point where like, who knows this stuff, right? But I remember having a conversation with one of his teachers that was going to fail him and I think science or something, because he didn’t couldn’t pass the test. I remember standing in the room with him. And it was a Catholic high school, but I remember standing in the room with him and saying, does he know this content? And he says, he absolutely knows this content. I said, then how can you fail him? How are you going to make this kid take summer school? Because in my head, I’m thinking and I gotta drive him every day now, you know, for the summer? Like, how can you fail him? Knowing that he knows this content? And he was like, Well, I don’t know what the answer is, hopefully, you know, and he was, you know, I get it was a Catholic school. Hopefully, mother, Mary is going to help us with this. And while I’m all for my kids were in Catholic school. I was like, no, no, that’s not who we need help from here. Do you know what I mean? Like you have the power in your hands to take care of this. And he did end up giving, like passing him by like a point. Thank goodness, you know, but but, you know, I’ve personally experienced this the struggles that people have, like I said, this kid is, you know, brilliant. And yeah, as difficult as difficulty passing a test, because I remember when he was a kid, you quiz him and spelling and he knew every single thing. But then when he wrote him down, he couldn’t get any of it. Right.

Tina Wiles 8:41
Yeah. And that’s actually that’s a huge test for parents, right? Any parents out there? If, if what you said happens, right, like you can verbally ask them questions, and they can and they can explain everything. There’s some type of either there can’t get like dysgraphia, right where you can’t get into the paper. But even the test anxiety could be that extreme that they have the knowledge up here, but it’s like physical, emotional, or behavioral symptoms are causing it not to come out like it should during an exam. Right? Right.

Karen Yankovich 9:19
So tell me when you when you started to venture into this world of supporting adults with test anxiety so that they could live the life that they want to live in the life and the business and career of their dreams. How was it different than like the kid the kids you were working with prior to that, like the kids with the AC T’s into SATs,

Tina Wiles 9:39
so the with AC T’s and SATs, why I love doing that so much was because for me it was really about teaching life skills about how to deal with pressure situations. And and that’s usually the first experience that kids have with that right that high stakes exam and the death Friends when working with adults, is there is so much more mindset stuff there. Because it’s years of having issues, right? So in working with adults, it’s more about like having them get out of their own way. And just because you failed in the past doesn’t mean you’re gonna fail in the future, and so much changing answers, right, like I was everyone I talked to was like, I’m like, can you change your answers when you go? Oh, yeah. Right, because it’s that belief, right? Or they’re like, Well, if I chose this answer, it must be wrong. So I need to write because I always get questions wrong, right. Like that kind of stuff. Is Wow, more prevalent with adults than it is with the high school kids? Wow,

Karen Yankovich 10:46
that’s nuts. And I think about like, it’s a little heartbreaking. But I think about even like all the people that I deal with that because it’s because things like, like imposter syndrome are just so prevalent and normal, right? I mean, it’s all normal, right? There’s nothing that’s abnormal about any of us. But it’s, it’s so so many people have impostor syndrome, because, you know, when you’re going from let’s say, You’re a, let’s say, you work for a company, and you decide you’re not going to be in corporate anymore, you’re going to quit your job or retire. And you step into this new role as a realtor or an entrepreneur or a hairdresser or something, you take a test for not whatever, there’s an identity shift there, right? Like, you’ve you don’t know, you’ve never been an entrepreneur before. You’ve never been a hairdresser before. So how could you know how to be this person? So so there’s a there’s a kind of a natural, you know, feeling of imposter syndrome, but layering that on to the anxiety around taking tests? Seems seems like a mountain that people have to overcome.

Tina Wiles 11:45
Yeah, oh, it’s insane. Like the inner critic issues, and then just not trusting their instincts, and then dealing with the pressure, right of because then it’s usually a lot of people right now, instead of like in high school, where the pressure was just can I get this score to maybe get into a school or get scholarship money? Now, it’s, I need to get this score in pass, so I can pay my rent or my mortgage or right like the kids are

Karen Yankovich 12:16
dependent on it. My houses dependent on it? Yeah, I’m letting people down. If I don’t pass this test, oh, my gosh, yeah. Oh, my anxiety is going up.

Tina Wiles 12:25
I think that and not every test, but like the mortuary ones, it’s a three hour exam, you’re sitting in a testing room, which you almost have to go through like a strip search before you take the exam, because they like at these testing facilities, right? They make sure no cheating and any of that kind of stuff. You take a three hour exam, and when you hit submit, it comes up on the screen whether you pass or fail. Oh, wow. Oh,

Karen Yankovich 12:52
wow. Like if I sit there, like, I don’t wanna hit the button, I don’t wanna hit the big What should I change? Right? Like, oh, my gosh, yeah. Wow. You know, it’s, it’s, it’s wild. Well, I’m grateful that there’s people like you that recognize that there is a need for it. So let me ask you this, can you give if somebody’s listening to this? First of all, if you’re listening to this, and you know, people that might be experiencing this, definitely send this show their way? Because you’re gonna we’re going to tell you how you can connect with Tina, and how you can get some support on all of this. But can you give us a couple of tips that you that maybe like, are most common things you see, and the most common? Like, you know, simple ways to maybe overcome a couple of these things? I know it’s not simple. Right. But are there any tips you can give us for people that are struggling with this now? Absolutely.

Tina Wiles 13:34
So like I said, one of the most common things is people wanting to change their answer choices. And so my recommendation for that is, I tell people, like basically to pause. So before you change an answer choice. You want to make sure that it was wrong. Okay. And a lot of times people want to change it if they don’t think they’re right. Okay. And so my advice is, if you don’t think you’re right, leave it. If you know that you’re wrong, then change it. Right. Like I misread the question and right. Why that is, is because subconsciously, right. So like, I think our subconscious processes, the vast majority of what we’re exposed to, right, we’re bombarded with millions of bits of information every second, and our conscious mind can only process 40 to 50 bits of information a second. So temperature is a perfect example. So we feel the temperature all of the time, but that’s all subconscious. It’s only when it’s too hot or too cold. Our subconscious is basically like MAC MAC pads with mine do something about the temperature because I’m too hot or too cold. So the same thing happens when you’re going through an exam where you might not know why you chose an answer, but there was a reason that you chose it. And so that’s why you only want to change it if you know that you were wrong and firm. So that is a huge one. Another huge one that I’ve had people pass exams just off of this bit of information. And this is true on any multiple choice exam. So like high school like all these standardized tests the, the professional exams, if you don’t know the answer, like you can’t eliminate anything, you have no idea maybe it feels like the questions written in another language, pick the same letter all the way through the test for those either the questions that you have no idea, or if you run out of time, you pick the same thing all the way down. Okay. Okay. Why? Is because, statistically, so if there’s four answer choices, you have a 25% chance of getting it correct. And you could pick different answers, right? Like, we’ve seen pictures where people drew right pictures on their answer sheets and stuff. And you can get some right. But if you answer the same question for all the ones that you don’t know, or if you run out of time, statistically, you’ll still get a quarter of those questions. Correct?

Karen Yankovich 16:10
Oh, my gosh, that’s such that’s gonna make sense, right? Especially under stress and anxiety, who’s thinking like that? Right? Oh, my gosh, such good tips, such great tips. So let me ask you this. I definitely want to get people more information on how they can learn more about you. But tell me a little bit I mean, so let me go back to your your bio here, industrial engineer, high school math teacher, you know, test prep company, tell us that tell us about that journey. So I know the industrial engineer part.

Tina Wiles 16:47
So I loved math and science in high school. And I remember being a junior in high school. And I didn’t even know what an engineer was at the time, actually. And my mom was like, you are really good in math and science. And you actually really liked them, which doesn’t happen often you should look into engineering. So I did. I love that. And I went to University of Michigan, and majored in Industrial and Operations Engineering, which I did a emphasis in manufacturing. And the I worked for Motorola for about nine years. Um, manufacturing cell phones, like ancient like, these were the, like, original.

Karen Yankovich 17:33
I think everybody can picture that modern, their first Motorola, right, like

Tina Wiles 17:36
the original Star tax. This flips open, right? Yeah. So I worked on manufacturing those and I loved manufacturing, I loved working in engineering. And I, after I started a family, I still work for about a year and I was in by then I was in some supply chain stuff. Um, but if I would lived about an hour and a half away from where I was working, and I had a one year old, and one day, probably not the wisest decision I’ve ever made. I was just like, and I’m done. It wasn’t like, oh, I have this job. I’m gonna go do it. Right. It was just like, and I can no longer do this. And I kind of played around for a while I did some website stuff, right? I just, I didn’t like not doing anything. Um, and then a friend asked me to tutor her son and college level math. And I was like, hey, I really liked this tutoring thing. And I’ve always thought about teaching. So I, I started tutoring that grew and grew and I was I used to work for two. Well, Huntington like the strip mall place. And I worked for Sylvan or not so fun. Kaplan, so another test prep, but like found out AC T and se t was a big thing, which when I went to high school, it was like, wake up early, go to bed early Friday night, because you have a test on Saturday, right? But obviously, I was good. I was good at testing to good school. And I just found I had this ability to break things down. Very basic, I think part of that engineer, right, like it’s just take out all the fluff and here’s what you need to do. And after working at Kaplan for a couple of years, I was like, Okay, I was training other tutors in Chicago. I was the lead math and science tutor in Chicago and I was working for Kaplan publishing as well like helping them with writing books. I was like, why am I doing this for Kaplan so I went on my own by now that I had just had I left when I had just had my fourth son. And I made a bunch of materials and I thought about like building a business. And then I was like, I did not have the ability to say no. So this was the housing downturn. My husband works in the housing industry. So I was like, Oh, well, I just say yes to more people. So I was like, working seven days a week, crazy hours, like, and now I have four kids that I never see. I saw the little ones, but like the school age ones, right? I wouldn’t see. And I was like, I’m gonna go and get certified to be a teacher, because then my schedule will match up, right? Yeah, yeah, it did. But the job I got was working in inner city, Chicago, which is near and dear to my heart to help help that community, right, that I was working in. I love the students. But again, I ended up with a crazy commute, because I lived. I’m in the Chicago suburbs, right? So it was about an hour, hour and a half commute each way again. And I just, I gave everything I had two students, right. And then again, I’d get home and have nothing left for my own kids. Right. So I was like, this is not sustainable. I love working there. But I don’t. If I had ended up at different schools to begin with the story might be completely different, right. But when I left teaching, I was like, Okay, I really love what I was doing before I want to go into tutoring, even my doctor, because I had, I had a little little bit of a mental breakdown when I was leaving teaching, right? Yeah,

Karen Yankovich 21:43
I bet. I bet four boys, that’s all you need to be qualified for mental breakdown. I have three boys. I have four kids, one daughter, but I owe four boys is enough to give you a mental breakdown. Yes, but

Tina Wiles 21:54
I’m sitting in my doctor’s office and like sobbing, right? And she’s like, What are you doing? I’m like, Well, I said, I was gonna be a teacher. And so I’m teaching. And she’s like, No, you’re not going back. And you’re gonna start tutoring. And by the way, my daughter needs help with a paper this week, because I tutored her kids. And so then, that’s when I switched to basically becoming an entrepreneur. And I was like, if I’m gonna do this, this time, I really need to be legit. And instead of just a profitable hobby, I need to set it up like it’s a business. And so then that’s when, when things took off with with tutoring. That’s

Karen Yankovich 22:33
awesome. That’s amazing. And it’s, you know, it’s an interesting, it’s a typical entrepreneurial journey, right, no ladder to success, more like a roller coaster, especially for women, right, when we are trying to balance this as raising our kids. And, you know, I don’t typically live with regret about anything. But I know I missed out on a lot of things, you know, the way that I wish I was an entrepreneur earlier where I could have balanced my life with my family. And, and I think now, hopefully, somebody listening can is doing that a better job at that, then because there’s so much more opportunity available to us to create our own businesses. Yeah. And there were and I think even now, as we move into 2024, certainly one of the things we learned in the pandemic years was that sometimes our entrepreneur businesses have more security than corporate businesses, right. Yeah. So so this is our time. This is our time, especially women to I think this is our time. So what is on deck for you for 2024? What’s what is your business look like for this upcoming year? What are you? What are you hoping to achieve this year? And who are you hoping to help?

Tina Wiles 23:43
Really good questions? Yeah, so the I expanding the business. So I’m gonna I’ve had a couple contractors that I’ve worked with. The goal this year is actually to bring on a couple employees. And with a lot of the stuff I’ve been doing with the certification exams, and like more testing anxiety stuff, I wouldn’t say I’ve neglected the AC T and SATs. But that is a good business in its own in this area. Right. So I’m bringing someone to help manage that side of the business. We’re doing a lot around and one thing we haven’t even touched on yet is so the professionals right and like taking those certifications, exams is huge with test anxiety. But someone that I work with Dr. Lisa is called Teddy is she’s helped me with a lot of the stuff we’ve created and really good at the research and her area of expertise is actually professional development for teachers. Okay, and so, we’ve put together a whole program basically for doing professional development for teachers, so that teachers can help give their students in K through 12 The tools students need to basically learn to take tests and manage anxiety. Right. So basically, hopefully

Karen Yankovich 25:07
the goal would be for them to carry those tools through adulthood, right? So that there are more people or less people anxious about taking these exams and more people seeing the kinds of success that’s really there for them. Exactly.

Tina Wiles 25:20
And test taking is a skill, which means that you can learn how to take exams, right, like I just said, like little things like making sure that you pick the same answer for all the multiple choice questions if you write right that you can eliminate. So there’s specific skills that can be taught. And so we’re we’re working with school districts, and charter schools, to basically give the teachers the tools to teach the students. Yeah. So that hopefully, is going to be huge and 2024. I’ve also applied for a bunch of TEDx talks. So I fingers crossed, we’ll be doing a TEDx talk in 2024.

Karen Yankovich 26:06
Yeah, so really, my tutor the podcast, zero. Because I’m thinking about people out there that there’s like, No, I just don’t hear people talking about this. Yeah, yeah. Right. I just don’t hear people talking about this. And I. Yeah, I just think more people need to know that it’s, you know, again, it’s normal. Like we talk about imposter syndrome. It doesn’t make it go away. But maybe it helps us feel a little bit. Like we’re in good company when we’re having imposter syndrome. But I don’t think there’s that same there sense of community out there for people that are have test anxiety, I think they’re just working at Macy’s and not, you know, taking the job that they really want. Because they you know, they just don’t know how to get from here to there, right? Yeah, no, people like you exist. So we I actually talked to

Tina Wiles 26:51
someone who her I think it is her brother is Ken is definitely afraid of taking exams. And so he’s just going to work at Home Depot. And he’s decided he’s gonna do that for his whole life, because he can’t take exams and school. And he can’t go into a trade because you have to, like literally in his has defined his life. I’m going to work here because I know, I’m not going to have to take exams. And it’s heartbreaking. And what’s even more heartbreaking for me is that from the statistics that I’ve looked at, and these are really hard to find, but when people take the exam after they failed one time, you would think that the statistics would say that they’re more likely to pass the second time and the opposite is true, they’re actually more likely than not. And it’s because they’re don’t share with anyone that they have failed, right. And now they’re even more in their head. And most likely, they’re still studying the same way they studied the first time they failed, and they just need to switch things up a little bit. Right. But they’re not talking about it. And so, yeah,

Karen Yankovich 27:57
oh, my goodness, well, I’m down to help you get your message out. So anybody who’s listening, by the way, if you have an audience of people that maybe take tests, you need to connect with Tina and have them on your show or your introduce him to your audience. Because, you know, this is this is these kinds of collaborations are what we stand for here in our, in the good girls get rich podcast, and in our she’s linked up program, like really building strong collaborations, because this is a message that I think needs to get out there. And it’s, I think it’s life. I mean, I know it’s life changing for so many people. So Tina has a free quiz. I love that you have a quiz for people that have test anxiety. Tina has a quiz you could find at test anxiety, quiz.com, that gets you started to learn a little bit about the work that she does, and how to do some work with her. And that leads to an opportunity to book a call with Tina. So test anxiety quiz.com We’ll put all the links to this in all 16 of social media.

Tina Wiles 28:54
This isn’t a quiz that you pass or fail.

Karen Yankovich 29:00
That’s good to know. That’s good to know. But but definitely take you know, grab that spot, see where you feel on that grab some time and talk to Tina and or connect with her on LinkedIn and DM or about you know, just what it might look like to collaborate to get her her support to your test, anxiety ridden audience. So that your your peep, we all want, you know, like here, I’m here to just lift each other up. Right. So as I move into 2024, you know, we’ve got a lot of changes that we’re looking at, in our she’s linked up programs and because we’re always changing things, right, like Tina, you know, engineer, teacher, you know, entrepreneur, we’re always shifting things with the market. So we’ve got a lot of a lot of changes, but we do I do this because I want there to be more wealthy women in the world, period, which is why I have people like Tina on the show. Because if there’s one person listening that this helps, and helps them get over that hurdle so that there’s so that they can then create the income that they want in their world and that’s all feeds my goal. All right, have there been more wealthy women in the world. So that’s, you know, if you want to know what some of the changes are, that we’ve got in store for you in 2024, I’d love to see your name on our calendar, just go to Karen yankovich.com/call. It gets you to the calendar, and then we can chat about, you know, what it looks like to get some help with some of this stuff. You know, when when Tina came to me, we were talking traditionally, and she’s like, you know, she’s like, well, we got the, you know, I got these people. And so we can either go after a high school kid that’s gonna give you 20 bucks, or mortuary school, it’s gonna give you a big fat juice, or, you know, a corporation, like we flip the funnel, we’re like working on getting, you know, these bigger opportunities, because that’s how Tina can reach the most people. Right? Not, it’s win win win when you focus on the bigger opportunities, right, with Tina focused on cosmetology schools and mortuary schools and real estate schools and things like that she can reach hundreds and 1000s of people, not one high school senior at a time, right. So that’s what we stand for here. And she’s linked up and on the grid girls get rich podcast. And, you know, I feel like that same. That same concept could work for you. We don’t necessarily know what that looks like yet. But that’s what I love to do on these calls is to tease that out a little bit. Like, what does your big fat juicy opportunity look like? Because it’s easy, like you even said, like the SATs business keeps rolling. So it’s easy to keep doing that and getting another dollar or another dollar or another dollar from that. It’s a little bit of a longer process to go after the big nuts. But, you know, that’s where the bigger that’s where you’re building actual wealth into your business in your life. Right?

Tina Wiles 31:37
Yeah, and being able to help more people, right, like the, I love being able to help the individuals. But if I could teach teachers how to provide tools to students, right, like that changes millions of lives instead of 1000s of lives. Right? Right.

Karen Yankovich 31:55
So if you love what you heard today, or if you you know, have have other people that you think would be a good fit for this, I would love for you to share this episode. On your social media, we’re all about lifting each other up around here, right? I want, I want everybody to be connected with Tina, if if tagged, Tina tagged me, we will both share your posts with our audiences so that we get you more visibility, because that’s how we that’s how we do things around here. And, you know, if you go to the show notes for this episode, you’ll see a link for SpeakPipe. You can go to or you go to Karen yankovich.com/speakpipe. Leave me an audio message. And let me know what you think about this. What did you think about the show? Or is there a guest you think I should have on the show? Is there a topic you’d like to see me cover? I respond to every single one of those audio messages. Personally, I love getting them because it’s it’s kind of a way, which is a kind of what I like about this doing this video, by the way, too, as opposed to we just started doing video episodes, I feel like when it’s just me and a microphone, I’m just doing a lot of talk about you. Right? And when you leave me a message and SpeakPipe I can talk with you. Right? So this podcast, this video podcast makes me feel a little bit more like I’m speaking with you here, I’m really still kind of talking about you. So we’re looking to build more of that into our world so that we can so that you can feel more supported, right? And if you want to hang out with amazing people like Tina, on a regular basis, the people that I wake up grateful for every single morning of my life. Grab a spot on our calendar, because we get to hang out in our she’s linked up world with the best people. Am I right, Tina? I mean, people absolutely blow my mind that we get to talk to that we get to hang out with. Yeah,

Tina Wiles 33:30
and I just have to say, so if you are watching this and are listening to it, and you’re an entrepreneur, and you’re like I am I’m feeling kind of stuck, or I don’t know what to do to like, my first call with Karen was I know I should be doing something and, and LinkedIn. But I have no idea. Like I’ve I friended all these people, but I have no idea what I’m doing on LinkedIn. Right? Like,

Karen Yankovich 34:05
which is not perfect people, right? I know. I need to be there. Just help me just tell me what to do. Oh,

Tina Wiles 34:10
yeah, like I the advice and the conversations I’ve had with Karen, from the very first phone call we have where we talked about that have been invaluable. And what I’ve been able to accomplish and the goals like even just getting ready for next year and plans in place. And yeah, it’s it’s amazing. Thank you for making that. Yeah,

Karen Yankovich 34:36
and I love I love it’s a mutual admiration society. And spoiler alert, Tina, you don’t even know this. But spoiler alert, if we do have it as this as you’re listening to this in 2024 One of the things that we’re going to be doing a lot of infusing in our programs is more done for you stuff because the people we work with are busy. So we’re trying to we’re finding ways that we can do more Are you so that you can do what you do best. So we’re never going to log into your LinkedIn profile on your behalf but we’re gonna get all the way to the edge. So we’re working on stuff like that for you. So if you want know what it looks like, grab a spot on the calendar and don’t forget to, to follow the show wherever you’re listening to it so that you we’ve got lots of great shows coming for you this year, in 2024. I can’t wait for you to see what we’ve got in store for you. And I’ll be back here next week. Tina, thank you so much for being here. It was so great. It was so great to do this and I am so impressed with what you’re doing for the world. You’re in a space that is so needed. So thank you for all you do. And thank you all for listening.

266 – Unwrap the Best Gift: Investing in Your Brand for a Prosperous 2024

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares why investing in yourself is the best gift you can give yourself in the New Year.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Welcome to an episode all about celebrating YOU and the incredible gift that awaits: investing in yourself. As we approach the threshold of 2024, it’s the perfect time to talk about stepping into your brilliance and unlocking your success.

Throughout this empowering discussion, we delve into the profound significance of investing in yourself. It’s more than a gift; it’s a transformational journey, empowering you to conquer doubts, fears, and uncertainties. Embracing your brilliance means owning your unique journey and leveraging it for success.

We’ll tackle those persistent challenges that hold you back, from imposter syndrome to navigating through doubts. Discover actionable insights and advice to overcome these obstacles, empowering you to step confidently into your brilliance.

In 2024, it’s all about embracing opportunities and transforming uncertainties into triumphs. This episode is brimming with actionable strategies, providing you the tools to make 2024 YOUR year of entrepreneurial success.

Join us on this journey of empowerment, where we unveil the incredible gift of investing in yourself. It’s the ultimate holiday present you can give yourself—a chance to embrace your brilliance and conquer 2024!

Tune in and let’s make 2024 the year where your brilliance shines through!

Magical Quotes from the Episode:

  • “Invest in your brilliance so that the world gets your brilliance, not you checking out at the food store.”
  • “Not all debt is bad debt. Sometimes investing in yourself is how you grow your business.”
  • “Understand your brilliance and step into it. Invest in yourself, don’t let time pass, and let the Gremlins out the door.”
  • “I want to empower more wealthy women of influence in the world. I know it’s there for you.”
  • “Reflect on what you want to bring from 2023 into 2024 and blow the roof off. Make it the year we’ve been waiting for.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript
Karen Yankovich 0:00
Hello, and welcome to episode 266 of the good girls get rich Podcast. I’m Karen Yankovich. And I am excited to be wishing you all a happy holiday season this episode is going live on Christmas Day 2023. So if you’re celebrating Christmas, Merry Christmas, whenever you’re celebrating happy everything, and I hope that you’re taking some time, the end of 2023 to just reflect a little bit on all of the amazing things that happened for you in 2023. You know, I mean, I think we spent a lot of time thinking about what didn’t work, but I want you to really just spend some time this week reflecting on what did work. And what we’re going to be talking about today. Is Christmas presents, right? I mean, isn’t that what you’re supposed to be talking about on Christmas, at least in my crazy, gigantic Italian family. And so we talk a lot about that and food. But today, we’re not talking about food, we’re talking about presence. And what I want you to do today is, is consider giving yourself a gift, because the absolute best gift you can ever give yourself is an investment in you. Right? That is something that will always pay off, it is never a bad idea to invest in yourself. So I want to dive into that today and talk a little bit about my journey with all of that. Right and and hopefully you can relate to some of it. You know, I remember when I first started this version of my business, the there was a conference that I don’t think the conference is there anymore called the World Domination Summit. And I was watching some of my business friends that were going to this conference. And I was like, how do you guys go doing this? Right? Like, you know, my business was doing okay, but airfare hotel conference attendance, like who spent in five grand or whatever that came to, you know what to do that like, like, I didn’t get it. I totally didn’t get that that was not a an extravagance, that that was an investment. And I hope some of you are thinking that as you’re listening to this, you’re in good company, you’re not alone, right? You’re not alone. But, but investing in yourself is the absolute ultimate gift. Because, you know, when you know, and ladies, I’m speaking specifically to you here. I don’t know why this is the case. But it has happened to be in my experience, what I see, we are so quick to help our kids or our loved ones with what they want, right? Your kid wants insanely inexpensive lacrosse lessons, right, or whatever that is, you know, we find a way to make that happen, we find a way to make that happen. I mean, odds are they’re not going to be professional lacrosse player, right? But you want to inject you want to invest in their success, you want to be supportive, right? So we spend an insane amount of money on those kinds of things, and then hesitate when it comes to investing in ourselves. Right? So, you know, I want to try to shift that narrative as you step into the new year here, okay, because it is absolutely transformative, when you start to think about, like, what the difference self investment will make in your life. And in your business. And you know, there are tons of studies and statistics, and I, I researched them and I was gonna stop recording them. But I was like, yeah, no, they’re boring me. They’re gonna bore you. Right? You could do that. You can do some research and see, but But I probably you probably don’t need to. Right, you probably know that. Success comes from people that work hard. Right? Success comes from people that work hard. And when I say work hard, I don’t mean, like you might be working hard and not investing in yourself. Right. But, I mean, what I mean by that is, you know, and also I don’t want to be my record. I don’t also don’t mean hustle, the hustle. I mean, maybe I shouldn’t be saying work hard. Maybe I should say working smarter, right? Learning how to do things, getting good at what you do. And also getting good at understanding what it may be, it makes more sense for you to invest in support, because even investing in support is investing in you, right? Like if you’re spending hours a day editing your videos, and you hate it, right? pay somebody to edit your videos, you can spend hours a day generating new sales, right? That’s an investment in yourself. Right? But we’re specifically really going to be talking about getting some coaching or mentoring support. You know, I come from corporate right so when I was in corporate I didn’t ever think that I thought coaching like there’s like life coaching like like Oprah, like you guys remember, like the Gilmore Girls and you guys remember when Paris got a life coach and, and Laurel, I was like, I love life coach like Oprah, like that’s kind of how I thought it right. I didn’t understand that. That coaching wasn’t about, you know, like, fat, you know, like, just, like poofy kind of things in my life. It was important stuff. It’s important stuff. You know, nobody that’s a highly successful athlete would be able to be where they are without a coach. Right? But somehow we think we can do it. We think we don’t need to have a coach. So once I shifted my attitude around the importance of coaching actually was I hired a coach. It really wasn’t until I hired a coach is that let me check this thing out, right? But you know, even as I talk to people now, like even people in my personal life, friends and relatives might be struggling with things and, and getting therapy, and I’m a big fan of getting therapy. I also think sometimes we need coaching, right? Because therapy helps us understand the whys behind we’re doing things and, you know, I’m I’m no expert at the difference in therapy and coaching. But sometimes we need to relearn, we need to learn new ways of doing things, right. And that’s more coaching in my world, then, or my mind, then therapy, right? So so as if you want to really have 2024 be different than the things you were doing in 2023, then, then maybe it’s time to think about what investing in yourself looks like. And you know, the first thing I always want you to invest in, and that’s your personal brand, right? How you’re showing up in the world. We live in a world where everything you know, virtual is important, right? Your digital presence is important how you show up, what happens when people throw your name in a search bar, it’s important to do that. And the firt, one of the first things you can be investing in is, are you showing up the way you want to be seen? Are people seeing you in the way that you want to be seen? Right, I think going back to LinkedIn is important with that, you know, LinkedIn, especially as we move into 2024, I want you to really understand LinkedIn is the tool that I think is brilliant to help us with these things. But it’s not the duo. And it’s the tool, right? What’s important is the brand. LinkedIn happens to be one of the first things that will come up when people search for so let’s take control of our LinkedIn profile. Right? We can, so we should, right? So take me a little time this year to invest in creating a LinkedIn profile. And, and again, you hear me talk a lot about PR as well. The PR piece is also part of your personal brand, because when people search for your name in a Google search, what shows up is part of your personal brand. And if you’re showing up that you’re quoted in newspapers and magazines, and interviewed on podcasts, and on TV, whatever, right, that helps with your brand, right? So, so think about how as you move into 2024, you can invest in that. Okay, you can invest in that. And, you know, one of the first things that I want you to remember is that you shouldn’t you don’t have to do this yourself. And in fact, you shouldn’t do this yourself. Like, listen, I have DIY versions of the work that I do. And if you don’t know what that looks like, DM me on LinkedIn, you know, and I can share that with you. And the reason you probably don’t maybe don’t even know that I have that. And but one of them, you go to LinkedIn profile training.com. Right. And that will get you the DIY version of our LinkedIn profile training. The reason is, it’s so hard to do this ourselves. So yeah, you can invest, you know, a very little amount of money and get a DIY version of my LinkedIn profile training and try to do it yourself. And is that investing in yourself? It is, right? Is it the same as investing in your kid in that high end lacrosse camp? That’s not always Definitely not? Because what you’re getting your, you know, like, you’re what you’re probably doing is paying for coaches for your kids. Right? So getting some guidance on this, right, like professional guidance, guidance from people that have been there before that have done it before. If you have if 2023. Karen told, let’s go with 22,003. Karen, like 20 years ago, 20 years ago, Karen, that I would be investing the kind of money that I invest today in coaching, and training and personal development for myself, personally, professionally, and personally. I’d be kicking my own butt. I feel like are you crazy? What are you doing? Well, there’s a lot of money, right? Where’s every time times 10? Every investment I make in myself comes back to me 10 times over. Right? So yeah, could I invest in in you know, a $50? or something, or 100 or something? And have it be a 500? Or $1,000? Or something? Yeah. What if I invested in a $10,000 or something or $100,000 something. And now that $100,000 Something is bringing me in a million dollars, right? I always thought those numbers around lightly. That is the difference between investing in DIY type stuff, and investing in somebody that can support you with this that can help you with this. Somebody that’s been there that’s done that and has credible, you know, success stories with the people that they’ve helped with this. Right. I know. I can hear across the ethers. I can hear across the ethers. All the the imposter syndrome that’s eating up. I cannot I cannot spend $100,000 Not myself in 2024. You know, okay, I hear that. I hear that. But understand that it’s normal to have impostor syndrome. Whether you’re investing $1 Or a million dollars, there’s impostor syndrome around is this worth it? Am I worth it? Right?

And this is another reason why a support system is important because these people can help you understand that you have to think bigger and you have to show up bigger and you are worthy of, you know, hanging out with the most credible people in your industry. Right? And, and having people invest in you, in that 5k 10k 100k investment level, it absolutely can happen. And it should be happening for you, if you’re listening to this podcast, you are likely somebody who is, is, is maybe thinking about opening a business thinking about being a coach or consultant, or maybe your real estate agent, or maybe you’re a maybe you’re a coach or consultant, right? Some kind of entrepreneur, you have some kind of entrepreneurial spirit, right? Anybody that has an entrepreneurial spirit that also has the desire to create actual wealth has the ability to do it. In this world we live in right now, we have more control of our destiny, as entrepreneurs than we did when we had paychecks. Right, because we don’t have that same control. In fact, many of them when I work with almost almost more than way more than half are women leaving corporate leaving their paychecks and stepping into a new role as an entrepreneur because they they can craft their life. They’re right. They can craft their life. They’re so how could you know how to do this? If you are leaving corporate and stepping into this new role? How could you possibly know how to do this yourself? Sure, could you watch 6000 YouTube videos, you could? Can you listen to hours and hours of podcasts you could write, but getting personal guidance helps you get fresh perspectives valuable insights specific to you, right specific to you. You know, in our she’s 12 week, like our signature 12 week, she’s linked up accelerator program, everybody gets a custom solution, we don’t have a cookie cutter answer, you know, if you go with my, my LinkedIn profile training, it’s cookie cutter, you get the same training everybody else gets. But when you invest at the higher levels in yourself, you get more specific support. In fact, as we move into 2024, we are actually building in more done for you resources in this program, we’re going to just kind of immerse you in a personalized experience that you can take with you on the other side of it, because I want to do everything I can to help you have that success. Okay, so building a support network, and understanding that the so and when we do that, by the way, it’s not just the training and the strategy and the mindset work that we give you. It’s a community that you get, it’s all these other women that I work with, that get to meet each other, that get to that get to help each other think bigger. And you know, I’m sure and I’m sure you’ve heard me say this before, if you’ve listened to the show, but I’m sure you have people in your life that support you and love you and want the best for you. But if they’re not entrepreneurs, they don’t get it, they don’t get it, you need to surround yourself with mentors and peers, even online communities, right. And every year we get older, this gets more important, right, because frankly, as far as the way that I see it in the way that it seems to be for many of the women I work with, I just don’t have time for the nonsense anymore. Like I don’t want the nonsense, I just want to go straight to the opportunities, straight to the opportunities. And that’s what I see from many of the people that I work with. And what happens when you do that when you’re starting to surround yourself only with the people like really being picky with who you surround yourself with. Was it was it inevitable. I’m not saying cut people out of your life, but let’s not bring in new people that are gonna drag you down, right? Let’s bring in all new people that are going to lift you up. Okay, but this takes an investment. And and again, how could you possibly think you could do this? And even as smart as you are? Right? How would you how you’ve never done this before? If reading books was gonna get you there, you think I’d need all the billions of books that are behind me here, right? Like, I have so many books. And that’s not my Kindle. And my you know, and my Audible account, right? Like, I love to learn, and I’m always looking for the next level, and things are always looking to learn, and are those investments in myself, they absolutely are. But they’re not going to get me to the, the, you know, the million dollar business, the multiple million dollar business that I want to be that I’m that I’m building, right? So the only way I’m gonna get there is by investing in support, you’ve got to do something different. And you’ve got to invest in yourself. And these are investments in yourself. Right? Does that make sense? So how do you do this? How do you build your support system? You know, first, you have to take a step backwards, right? And really get clear on what is it that you want to be doing? Right? I absolutely love having conversations. And probably the most favorite thing that I do is having conversations with people around what their higher ticket offers are, right? So if you’ve got some ideas about what kind of business you’re going to be running in 2024, I want you to think about flipping the funnel, right? If you so you know, I’ve said this 1000 times if you sell pens, you can keep selling pens, but how do we find you a distributor that wants to buy 100,000 of your pens, right? What’s the $10,000 sale the $100,000 sale, right? Like that’s what I want you to be thinking about so you need to spend some time thinking about that. And we’re actually going to be doing a workshop, I believe it’s scheduled for January 9. You know what, I’ll put a link in the show notes to register for it. Okay, which, so there’ll be a link in the show notes to register, we’re going to be a workshop doing a workshop on January 9 2024. And how to build your high ticket offer? Because you need to have a target, right? If you’re going to get support. I mean, yes, could you get support? Like is this workshop support on helping you identify your high ticket offer? It is right, that’s what we’re doing, right. But then beyond that, once you’ve identified what that high ticket offers, once you have some self awareness around how you can create these bigger ticket opportunities, so that you’re showing up in 2020, for breaking the, the cycle of I need to build a six figure business and understand because understanding that number one, that’s not the same as a six figure paycheck, and you want a six figure paycheck, which means you need to be building a quarter million dollar business. And that’s available for everybody listening to this show right now. If you are investing in yourself to get help to get there. Okay, so I’ll put a link in the show notes for the, for the workshop that we’re doing in January, so that you can get started with what exactly is that higher ticket thing you can do. So that you can be showing up in a in a in a bigger way. But and you need to really have understand that but from there, now you have just research, you got to seek out your mentors, mentors, right? Who are the people who are, you know, the podcast hosts that you listen to, if you listen to these people every week, if you listen to me every week, I would love to get on the phone with you, right? There’s a link below in the shownotes here, or go to Karen yankovich.com/call, I would love to have a conversation with you. Listen, I expect you to be picky. When you have a when you start working with people. I am picky about who I work with. So if I don’t think I can help you, I’m going to tell you that and I’ll tell you how, you know what I think you can do to get started, it’s a conversation of is this a fit? Not? Can Karen sell you something right? Is this a fit. So you have to start talking to people seek out mentors, talk to the people that can help you as you step into 2024. Okay, and then I think that looking for mentors that offer some level of peer support is so valuable. I remember back in 2012, when I took Marie Forleo xbi school initially, the community at that time was the most valuable part of that program. Okay, I’m gonna still use tactics from Marie Forleo as B school, so I’m not knocking the program at all, but the community was what was it most valuable for me at that time that had changed over the years? You know, so, so those of us that got in early, we’re lucky to have built these amazing. I mean, some of the people that I met my first day of visco 2024, I’m still close friends with right, and they’re still huge support for me to my business. So look for something that’s got not just support, when you’re investing in yourself, right? Look for something that’s gonna give you peer support as well. You know, I’m going to be doing an episode coming up on joint ventures, and how you can pick and all that comes down to leveraging your network, right, which is why I talk about that. So you want to be doing you want to be you know, you want to be thinking about these things. But remember, as you’re doing this as you’re building your network, all the way back to that first if I gave you did you invest in your brand? First? Are you showing up looking like worthy of somebody that that somebody wants to get to know in the first place? Right? The investment starts with the first conversation, not the money, not the credit card handing over, right? So you know, start to do some research around who might be a good fit to support you, as you step into 2024 in a big way. Who What is that gift you’re going to give yourself in 2024? Who are you going to invest in to help you get where you want to go. And the other thing I would add, I would suggest that you make sure is included in this is accountability. You know, I don’t invest in things and think I’m not going to do the work, right? Every time I invest in something, I think I am going to do the work. But let me get let me just say something if you could see the pile of papers right here on my desk that I haven’t gotten to yet, like I get I get distracted. I mean, I try I’m working on that, you know, and I’ve got systems and stuff. So there are times that I invest in things and go crap, I’m like three weeks fired or whatever. Like I It happens to all of us, especially smart, successful busy women. So make sure that when you’re doing that don’t be afraid of accountability, it doesn’t mean you need a babysitter, it means you want to get the most out of this investment in yourself. Okay? You want to get the most out of this investment in yourself and understand that as you start to shift your mindset towards investing in yourself and stepping into that next chapter with that investment know that that you are shifting your identity a little bit here and that’s okay, that’s okay. That’s that’s a pretty cool thing right? Isn’t

it? I want to take a minute here because you know I love talking about my she’s linked up accelerator people are choosing the accelerator program is continuing to evolve. And in fact, as I mentioned earlier in the show, as we move into 2024 One of the things we’re asking we’ve been asking for more is can you just what can you do for me Karen, I’d like to visit to do this my So I get that I get that I do not, at this moment in my career, want to run an agency. So I don’t really want to do it for you. But we have built out a brilliant, a brilliant strategy to incorporate more done for you into our she’s linked up accelerator program. So if you’re, if you’re alumni listening to this, or you’re currently the program, don’t worry, we got you covered, there’s going to be options for you to take advantage of this as well as well. But anybody new coming in is going to have the option to, to have a lot more done for them. And we’ve been able to offer in the past. And you know, I talked about community, our community is such an important part of our program. In fact, like, my community is an important part of the program, I routinely connect my students with my network. In fact, just this week, there was one of my students who was looking to do something. And she’s like, I just don’t know how to do this, like, I want to do this. But I need to find somebody that can do this. And remember those people. I said, I met the first day of the school. Well, I texted one of my friends from the first day of the school and I said, Hey, I have a student that’s looking to do this. I know you did this, are you willing to give her 15 minutes to just guide her in the right Dilek direction? She was like, Absolutely. Here’s my night here. Here’s my email address, right. So so. So it’s not just the connections between each other like my, you know, 20 years. For than 20 years now, of business connections are, I’m using them for your disposal as well. So, and we recently, as much as we were incorporating the done for you, you’ve got this beautiful network of people. And we incorporated accountability into this this year, because I took a course that had accountability calls. And I was like, This is amazing. I love this, I want this for my people. So I’m telling you this because we are always shifting this course, to be able to best support you the very first thing we do for people that enroll in our cheese accelerator program is put them on my calendar. So I can have a big, beautiful brainstorm, call with you with what is your high ticket offer. And remember, it is not just about overcharging, it’s about being able to over deliver, right. I’m not saying charge $100,000 for your pen for your dollar $1 pen, I’m saying what’s the big offer, what’s the what’s the high ticket offer of the fact that you have a pen, so it is my favorite thing to do in my business. So that’s the first thing that happens. And that continues to happen. And then we reverse engineer, remember I said each student gets their customized version of this. Well, that’s even becoming more apparent now that we’re doing done for you. It’s more done for you in the program. So if you want to know what it looks like to be a part of this incredible community, as we move into 2024, grab a spot on my calendar, Karen yankovich.com/call get you to the calendar, I’d love to see your name on the calendar. And you know, you can chat with me or someone on my team. And we’ll eventually we’ll just have a conversation and see if it’s a fit. You know, if it’s not a fit, we don’t say we don’t just blow you off, right? We’ll give you some tips, we’ll give you some more like, Okay, here’s what I think we should you should do. You need to do this, this or this, and then come back to us in three months. And let’s have another talk, right? If you really want to do this, we are here to help you do it. Right. But again, I am looking for people that I know we can support. So again, I don’t want that to scare, you know that I am here to support you at any level. In fact, many of the people that come into our program are coming into our program. Like Like I said, they just left corporate or they’re still in corporate. And they’re built because they’ve never had a customer yet, right. But they’ve got expertise. They’re smart, they’re successful, they’re resourceful. Okay, that’s what we look for. So if that’s you, I’d love to see your name on our calendar. All right. So there’s some challenges, of course, right as you do this, sometimes, let’s just like let’s just put the elephant out of the room. Sometimes the challenge is the investment. But like I said, we find the money for our kid that’s never going to be a professional lacrosse players. billion dollar lacrosse coach, okay, find the money. Okay? I am we work so hard to have money never been in the way of people that really want to be a part of our program. We offer payment plans, we’ve got a financing opportunity this year for people. So know that it takes some courage sometimes to do that. Thinking about a call I had with somebody one time who, oh my gosh, I love this person so much i And again, if I know that I can help you, I know that I can help you, right? I knew that I can help you. And part of me knowing that I can help you is me seeing in you that you’ve got what it takes to get there. Right? Like if you get on a call and complaint continue to make excuses today about why you’re not there yet. I don’t want any part of that. Right. But if you own it, and you’re ready to jump in and you’re resourceful and ready to do the work. So this one was like that she was so ready to do this. And she I think she even she got approved for the financing. And then she couldn’t pull the trigger because she didn’t have the confidence in herself. Her family wasn’t I don’t think her family was really backing her. And she’s like, I’m just gonna go I’m just gonna get a job. I’m just gonna get a job. I’m gonna go work at Macy’s for a little while and then or whatever, and then come back to you and I know that that is I get it, believe me, I get it, I get that it takes courage to make an investment in yourself. And I am not looking for you to go into debt to do any program. Okay. But again, let’s go back to your kids, how many? How many of you have taken out loans for your kids college? Right? And they’re like door dashing now until they figure out what they want to do with their life. Right? So investment tickets, so So not all, not all loans, not all debt is bad debt. Sometimes investing in yourself is the way you grow your business. We have so many people learn about that during the pandemic, when there was all these funding opportunities, right? Not all debt is bad debt, believe me when I tell you that took me a long time to learn, right? So if you have to, and it breaks my heart still that this woman is now waiting tables or something, right. And she has a business, she has a business, but she’s you know, she’s now putting less time towards your business, because she’s waiting tables or whatever she’s doing. So, you know, it’s, it’s the elephant in the room, and I get that it’s a thing. And, you know, the other thing too, is it’s so interesting to me as, as a business owner, when I speak to people that are interested in investing in our, in our in the work that we do. And, you know, they’re like, Alright, we’re gonna go talk to my husband, and I’m like, alright, well, your husband wasn’t on this call, how I get it, I get it. But your husband wasn’t on this call, there’s no way you’re going to be able to explain to your spouse or your wife, or whoever it is, right? There’s no way gonna be able to explain to them, what you the conversation that you and I had, or you in might somebody on my team had, there’s no way you’re gonna be able to do that. Now we are willing to bring them on the call, we’re willing to talk to them as well. And it’s not about overcoming objections or anything like that. It’s Is this a fit? And if we think it’s a fit, and we both want to do this, how do we make this happen? Right, so so if you’re going to step into this next level, these are some things that that come up a lot. That’s why I’m mentioning them to you. They’re Gremlins, we let these Gremlins get in our own head. Right. I get them I get the let the Gremlins get my own head. Sometimes I get it. And listen, I struggle a little bit. And some of you have heard me say this before. If you’re listening to this, and you’re one of my mentors, you’re laughing right now, I struggle a little bit with the difference between intuition and impulse. Right? Is it the right choice? What am I what do I feel is it’s the right choice? Yes, it’s the right choice. I want to do it, or is it an impulse, right? So I get I get wanting to take a little bit of time. But if you’re having a conversation, and you feel it’s the right fit, and you’ve got the funding, let’s just do it, make the jump, invest in yourself, don’t let time. Don’t let time pass let the Gremlins get in your head. Okay, when that because here’s what’s going to happen, you’re going to end up spending more money, I happened to me, I did that with a program that I took a couple years I probably six figures invest into that program. And it was one of the best programs I’ve ever taken. And I didn’t pull the trigger on the first call. So I lost the opportunity to get the fast decision discount, and I paid more money for it. Right? I pay more money for that I get that money back to times 1000. Right. But you know, what’s the money out the window? Right? It’s money out the window. There’s a reason people offer fast decision discounts. And it’s because we let the Gremlins get in our way. Right. So let’s open the door with the Gremlins out the door. Okay, you know, some other challenges you might have is imposter syndrome. Right? Do you really have the support system? Do you have the time for this? This is another thing I hear a lot, you know, do I have the time I really want to invest in myself, I know I need to do this, but boy is my To Do Lists long. You know, again, that’s why we built an accountability. And this is by the way, this isn’t an entire episode on why you should join our program, although you should join our program. But this is any program, anything you’re looking to do, I want you to understand that today, Christmas Day, give yourself the gift of an investment in yourself. Okay. And, you know, if you if one of your one of your issues is I have too many things on my to do list, pay somebody just I’ll give you an example. As I’m recording this this morning, it’s I’m recording this, it is a Sunday morning. And I really, really needed to go food shopping today. And I don’t I tend to waver like, you know, sometimes I’ll I’ll Instacart sometimes I won’t. I’m like because I’m just like, you know, I could spend that extra 100 bucks, it cost me to Instacart because it does cost a lot more another conversation a lot of other ways. But I was like, You know what, I need to do that I need to get this food delivered so that I can sit down and record the podcast and do the things I need to do today. Right? So So sometimes you need to, you need to just kind of like invest in what it takes to get there. Like save. So that saved me the time, right? Like I could have said like I could have said, well, no, I’ve got all these things to do. I can’t get the podcasts out this week because I had to go food shopping, right? No. I said, Alright,

let me pay somebody to do my food shopping so that I get the podcast out. Right? So find ways to clear up your calendar to do this. And we again, because the women we work with are smart, successful women, we get that and we don’t have an insane amount of hours each week that we need from you. It’s a very limited amount of hours as a matter of fact, and again, that’s why we built the accountability coach Is it right? You know, we’ve built mindset work in because even after the investment, we have people, we have women that are like, Oh my gosh, I know if I can do this, right? Like, how do I say like, especially when we write their LinkedIn profiles for them? They’re like, do I do I really? Can I really say this about myself? Right? Yes, you can. It is time for you to understand your brilliance, and to step into your brilliance and invest in your brilliance so that the rest of the world is getting your brilliance. And not you’re not checking them out at the food store. Believe me, I am not knocking out people that check in thank God for people checking out the foods, because they helped me this morning, right. But if you have a mission in this world, that changes lives, right? Then you, you got to find the time, you’ve got to do what you got to do to invest the time. Next, we’re gonna meet Tina Wiles, and Tina walls is one of our students in our program. Oh, my gosh, she’s amazing. And I’m not going to give you away too much. But one of the things that Tina does is she helps adults with test anxiety. And I think about the work that Tina has is doing and Tina is killing it. I think about the work that Tina is doing. And the ripple effect that has how many people have gone on to a less than satisfying career because they couldn’t pass the real estate exam, because of test anxiety. How many people have not passed? You know, she works with mortuary schools? How many people have not done that, and are now working or underemployed because of that? How many lives has Tina changed? Because of her work with test anxiety? In adults? Right? That’s what I see, when I see the work that I do, I see the ripple effect. And I want you to see the ripple effect of what happens when you like, I know when I bring people like Tina, into our program, and I can help Tina reach more people with her things that many, many, many 1000s of lives are being changed. And then there’s ripple effect beyond that, right? So you need to start seeing that about the work that you’re doing. Right. And when you don’t invest in yourself, and you don’t reach these levels that are there for you. This is these are these ripples don’t happen for you. Right, those lines are not being changed. And, you know, this is where this is, this is where I can just go on forever. So I don’t want to I don’t want to ramble here about that. But hopefully you get what I’m saying there. You know, there’s so many things we can talk about on this right? What are you committed to? Are you committed to diversity and inclusion, then then make sure that you incorporate that into the work that you’re doing? Make sure that you look for somebody that supports diversity and inclusion, right, make sure that your values are being are being supported. Because I do think that that’s important. By the way, I do think that that’s important that, that when you’re investing in yourself, you feel really good about your investment. There have definitely been times I invested in people, and I don’t listen, I don’t expect everybody to have 100% my beliefs. One I don’t absolutely do not believe that needs to happen. But there are times like there was somebody I can think of that wanted to take my program, and she sent me an email and she said, here’s what I want to do. Are you prepared to support this? And I was not. I said, No, I’m not. I’m not. I’m not prepared to support that. Right? So. So it’s it’s important, I love that she checked, right? She checked with me before she invested. And it wasn’t the right investment for her. Because I really wasn’t on the same page with her with what she wanted to build. Right now, if she had joined, and didn’t tell me that beforehand, I would have helped her, right. But she asked me and I was honest. And I love that she asked me because if there’s a disconnect, I’m always a little bit like, oh boy, you know, like, how am I going to do this and stay in integrity, but they’ve invested in me. So of course, I want to be honorable to that. And you know, at the same time, I’m sure there’s a little bit of that on the other side as well. So check in as you’re making these investments and make sure that you’re feeling really comfortable with this, okay, and know that, you know, people like me, are here for you to help you make these decisions. Okay, I want you to kind of reflect on your own journey up to this point, you’ve got another like, week or two of 2023 you have a week or two of that, you know, understand that, like just reflect what is that you want to bring with you from 2023 into 2420 24 and below the ever loving eff up. Okay, and and where can you invest in yourself, what kind of a Christmas gift or a holiday gift can you give yourself that can help you do that, so that we can make 2020 for once and for all the year that we’ve been waiting for. Okay, the year that we’ve ever I’m told and I’m, I’m a I’m a I’m a follower of these kinds of things. I’m definitely not an expert, these kinds of things. But I’m so I’m told the stars are aligned for this. The stars are aligned for 2024 to be a beautiful year for us entrepreneurs. So I hope that you understand the importance of what that investment in yourself can be and know that I’m here to support you with that. So a couple of things that ways that I can help you number one, grab a spot on the calendar, Karen yankovich.com/call. It’s just the best way to have that conversation and see if it’s a fit to work together. Check about the upcoming workshop I have coming up on January 9 2024. It is a paid workshop. But it’s very, very, very inexpensive. It’s just you know, we’re always testing new ways to reach new audiences. So we’re testing this. Because here’s the thing, too. If I give you a free workshop, I feel like I let me change the way I’m saying that, because it’s a paid workshop, I’m going to deliver over deliver, and I like to over deliver on my free workshops, but you’re paying me, you’re gonna get a crap ton of value from that. And what we’re going to be focusing on on that is building your high ticket offer, so that you’re going into 2020 for not selling, if you want to make $500,000 you want to sell $500,001 pens, right? Probably that has a overhead of 90 cents, right? So you’re not making any money, I want you to understand what your high ticket offers, because I want you to be making enough money from day one that you can pay people to help you so that you can do the kinds of things you are meant to be doing on this planet. Okay, so a little bit of a have a sermon here on Christmas Day, I think for you guys. You know, my goal is I just wanted to be more wealthy women of influence in the world. I know that it’s there for you. It is my heart explodes when I get to watch the my clients do this work and show up in a bigger way and start having these new experiences and bringing in the kind of income they’ve been dreaming about. Right. So if you love what you heard today, please You know, I’d love to hear from you. There’s a link in the show notes to speak pipe or go to Karen Yankovich TOCOM slash SpeakPipe. And leave a voice message. Let me know what you thought about this. Tell me what you think. I respond to every one of those messages. Personally, I would love to have a little mini conversation with you is how I can make this a little bit less me talking at you. Instead of us talking with each other. Right? Take a quick screen share of this, share it on social media. Make sure you’re following this podcast on Apple podcasts. We have so many amazing things coming for you. This is the last episode of 2023. So use the hashtag good girls get rich tag me I’m at Karen Yankovich. I would love to share that with my audience then. And that’s how I can start to support you. Right, these little tiny ripples of you sharing my podcasts with your audience and me getting maybe a couple of new listeners and me sharing your share with my audience. And me bringing a couple of people to your attention is how we start that ripple and that is what I want. So just go to Karen yankovich.com/ 266. You’ll see all the details for this show. If you’re listening it on Christmas Day, I hope you’re having an amazing day. Whatever it is you’re celebrating. Know that I’m celebrating with you and I am celebrating you I’m celebrating you for thinking about what it might look like to actually make an investment in yourself to give yourself the best gift of the holiday season. Okay, happy holidays to everybody. Happy New Year and I will see you back here next year.

265 – Elevating Women’s Priorities: Insights from Jillian Lambert

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jillain Lambert shares her insights regarding elevating women’s priorities.

Jillian Lambert is a seasoned facilitator with a unique blend of hard-earned wisdom and refined skills accumulated over 36 years. With a distinguished 16-year corporate career in various Human Resources Executive roles and an inspiring 22-year spiritual journey, she skillfully integrates masculine and feminine energies in all that she offers. Jillian holds formal HR qualifications and is a certified Enneagram assessor, Nia Brown Belt teacher, and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms to intimate kitchen table gatherings. Jillian’s depth of expertise and insights lay the foundation for transformative experiences, guiding individuals toward personal growth in a sustainable and centered space.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, amazing listeners! In this episode, I got into this incredible conversation with Jillian Lambert, diving deep into women’s empowerment, self-discovery, and the importance of putting ourselves first.

We kicked things off exploring Jillian’s powerful retreats in Greece and South Africa. She’s all about helping women find their true selves. You know that scene in “Runaway Bride”? Jillian draws inspiration from that, urging us to discover how we like our eggs in the morning—metaphorically speaking, of course!

We delved into the challenges women face in prioritizing themselves. Jillian shared her experiences, highlighting how societal norms have historically put women second. It’s a narrative we’re both passionate about changing.

I couldn’t help but bring up my She’s Linked Up Accelerator Program. It’s all about supportive communities and empowering women to embrace new chapters in life. We know the struggle, and that’s why these programs are so crucial.

Jillian’s virtual offerings are a game-changer. From New Moon sessions to healthy habits journeys, she’s made self-care accessible to women worldwide. And get this—she’s offering a whopping 30% off her online sessions! That’s a huge step toward prioritizing yourself, and you don’t want to miss out.

It’s all about the power of connection and support. Jillian and I share this commitment to empower women and create spaces where growth and authenticity thrive.

Catch the episode for all these insights and more—it’s a game-changer for anyone wanting to step into their power!

Magical Quotes from the Episode:

  • “Can you disappoint others to be true to yourself?”
  • “We’ve got to get ourselves to the top of the list.”
  • “Women haven’t had the luxury of being on top of the list to make their choice first.”
  • “Books changed my life, I wouldn’t need another one.”
  • “I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript
Karen Yankovich 0:00
Hello, hello, everyone. I’m your host, Karen Yankovich. And this is episode 265 of the good girls get rich podcast. And I am here today with Jillian Lambert. And I’ll tell you about Jillian in a minute. But I want to just just kind of speak, we’re still celebrating that we’re still putting these these episodes out on audio and videos. If you’re used to listening to this on whatever your favorite podcast player is, no, you can go on over to YouTube and listen to this now as well. All the links are wherever you’re watching this. So you can you can get to that there. So it’s been a little fun. And it’s been a little of a journey for me to shift this over. You would think this would be a simple thing. But it was a little more complicated than I wanted it to be. But here we are. Yeah, so I’m excited to jump in with Gillian Gillian was Julie and I and I both work with the same admin person like we she introduced us to each other, right. And as many of you know, have heard of D detailer who I adore, and she’s like, You need to meet my client, Jillian and I met Jullian. I’m like, oh, I need to, you need to be on my show. So I’m excited to have her here today. Jillian is a seasoned facilitator, with a unique blend of hard earned wisdom and refined skills accumulated over 36 years, with a distinguished 16 year corporate career in various human resources, executive roles, and an inspiring 22 year spiritual journey. She skillfully integrates masculine and feminine energies in all that she offers you guys understand why I wanted to have her here. Jillian holds former HR qualifications and is a certified Enneagram assessor, near Black Belt teacher and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms, to intimate kitchen table gatherings. Julian’s depth of expertise and insights lay the foundation for transformation, transformative experiences guiding individuals towards personal growth in a sustainable and centered space. And I want to hear about all those things. Jillian, I’m so happy to have you here today.

Jillian Lambert 1:51
It’s such an honor to be here. I am really looking forward to chatting.

Karen Yankovich 1:57
Yeah, I feel like we have a lot of alignment in you know, starting in corporate and, and also the 22 year spiritual journey and just how that all into intertwines right into where we are today, you know, I don’t lead with the fact that, you know, I am a Reiki Master and I’m certified in dream coaching. But it is infused into everything I do. Right. And it is. It’s not something I do any anymore at all separately, but how can it not be infused into everything I do, right? So. And you know, what, like, 22 years ago, it wasn’t as, as baked in to our culture as it is today. Right? It was what really I remember when I first got Reiki certified. My kids were like, what is that? I’m like, it’s like the force, like, you know, like, Star Wars fans. Like it’s like the force, you have to just, you know, you just have to do you have to like learn to master the force, you know, because nobody even heard of it then. Right? Yeah. So tell me about your journey. Like I know, we heard the formal version of it. But what brought you from human resources to what you’re doing today. And then let’s talk about what you’re doing today. But what tell us a little bit about your journey.

Jillian Lambert 3:08
So I’m South African born and bred, and I was raised in a traditional middle class family and so many people that have been raised in the to me, maybe your audience will relate. Some people will relate to that where you raised you go through school, they need to get an education and you need to get a job. That’s what you do, rather than you retire. That’s that was the trajectory that I was born in. Yeah, I know, no reason to question it. So I went forth and did that. And then I moved really quickly through my corporate career, I never got married, I chose not to get married. And I chose to focus on my corporate career, because that’s what I thought I’m supposed to be doing. Right? That’s ticking the box. And then at the young age of 36, I was a director of one of the multinational companies that came to from the states to South Africa. And I was sitting in this huge office in this corner office, you know, as you had as a director, in those days, this big desk or this big chair, I felt a little bit like Goldilocks, like completely out of place. Everything was too big. I’m quite a small person. So everything was too big. And I knew that something was missing, ticked all these boxes, but I had this deep emptiness in me. And I don’t know if you can relate to that of anyone in the audience can relate to that where I was working hard. I was doing everything I need to be doing. I was getting accolades, and yet, it just was empty. I wasn’t satiated at all. And I decided then to take a leap. And I resigned, and I resigned to nothing. I didn’t have anything planned. And I just had no feeling that there was more so I jumped, and I left moved back down to Cape Town. Yeah. Wow.

Karen Yankovich 4:58
So what did you do?

Jillian Lambert 5:00
I spent the first year thank goodness for friends, I spent the first year working for a friend who had manufactured bedlinen. And I worked in her factory and kept myself busy and earned a tuppence of what I was getting in my previous role. And that took that year just to really, I guess, connect back to me as best as I could and go like, Well, what do I want to do? And then things started to unfold. Because of my experience, people started to ask me for advice on human resources in their businesses. So I started to consult and I started to create my HR business from there. And at the same time, my, I guess my spiritual inquiry into life began as well.

Karen Yankovich 5:42
Okay, okay, well, so what did that look like?

Jillian Lambert 5:47
Well, the portable, if I could call it that was yoga. And I had been, I’ve been doing yoga in my corporate career, because I had been told by my coach that I needed to have balanced, so I went off and did yoga. And because I’m very flexible, I could get away with being in class and doing all the moves without anyone thinking that I actually wasn’t present in class. So when I left corporate, I decided that I would really deepen my yoga practice, like, proper, like, do it properly. And I found the teacher close by to me. And that’s where I dived in. And I started to delve into the differential, the GIL that was on the yoga mat that didn’t have to be in a board meeting and doesn’t have to produce results. And who was out then if I wasn’t that.

Karen Yankovich 6:41
Right. Right. And then

Jillian Lambert 6:44
and then the journey began. And I think I mentioned to this to you, when I chatted earlier I chatted previously was I then went to Greece that following year, for the first time. And that was the real first time I went and I started to claim back these pieces of who I was, like the little jelly, the financially, the carefree Joe. And slowly but surely claimed those little pieces like mercury coming back together into the collective. Yeah.

Karen Yankovich 7:17
Cool. So eventually, you kind of spun a business around this right? You were so so how would you describe that, like, as you started to step back into the business world, because I feel like this is a journey. I know, I can relate to some of it. I never had the courage to just walk away from something, but because it takes a lot of courage and confidence in yourself, right? Proposal, I’m sure some planning and pre planning and, you know, having the resources to be able to do that, too. So when you started to work your way back into the business, what did you do?

Jillian Lambert 7:51
Well, I started with the mainstream traditional human resource stuff, because that was safe. It was easy. I knew it like the back of my hand, and I could make money, which was the most important thing that I needed to get an outcome. So I started to do that. And I built a business up I did consulting for various companies. And then from there, what I what I would say that that would be the transactional human resource stuff. So onboarding, recruitment policies, that sort of stuff in a bundle. And after a couple of years after sitting and learning practices and starting to meditate, I actually, I guess, the turning point now that you asked me this question is when I started to work with Estee Lauder, and Estee Lauder had a group of women only basically in their organization, and I started to work with women in business. And then things started to change around creating lifework balance. How do I bring my whole self to work when I have a family at home? Or how do I navigate this duality of being a leader and still being compassionate. So those elements started to come into what I was offering, and I started to blend them more and more in my training and my coaching and my team build facilitations in working with entrepreneurs and doing workshops with on top and yours, I started to build in much more of a balanced, I would say, set of skills, rather than it being purely transactionally focused. So there was a lot about helping people learn how to become an authentic, vulnerable, compassionate leader. That doesn’t make you weak. It makes you stronger, actually.

Karen Yankovich 9:40
Right. Exactly. Exactly. And you know what it takes that takes confidence, right? It takes confidence to understand that, that being able to say I’m not sure let me check it out. Or I can’t because of this that takes confidence right? So yeah, I love that you do talk about the the masculine and feminine feminine of all of us. because it can be it is always blended. Right. But it’s just a matter of having that confidence to be okay with that. Right. And, and, yeah, you know, something that somebody the women that I talked to and I know that listen to this that listen or not watch the show. If so they’re so brilliant. They’ve such expertise and they’ve got, you know, years of this, but yet there’s just roadblock, there’s these blocks in the way I’ve needed to be like this, or I need to be like that. Like, it was interesting when you said I ticked all the boxes. So I didn’t get married, and I dove into my corporate job. And here I was, like, I ticked all the boxes. I got married and had kids, you know what I mean? Like, so there’s, it’s interesting how everybody’s boxes are a little different, too. But, but what we’re doing is good. Maybe not for the right reasons. Right. Not that I for one second regret my kids. But but it’s it’s it. You know, this Donald’s on for the right for? I don’t know, I guess there’s there’s no right or wrong reasons. Right. But it was it’s being having the space. I feel like, I feel like what the spirituality does with all of this is it gives you the quiet of mind to kind of be more intentional about the choices that yes, yeah,

Jillian Lambert 11:09
exactly. Anyway, and I totally agree. There’s no, I don’t think there’s right and wrong. And I do my best to stay away from from that kind of vocabulary, even when I’m coaching and someone was like, Did I do the wrong thing? Or have I chosen the wrong decision. And it’s, it’s never about right and wrong, ever. It’s always about what pulled you and diving into that. And the more we do that, the more we can understand how we operate. Each of us are so unique, we so absolutely unique. And we know this scientifically, from our fingerprints and from our DNA. And we want to be we want to be like the power my gosh, it’s so true. And it’s like just be you. You magnificent. Just be you and do you. That’s all you got to do. And as soon as we move away from that, as soon as we move away from how am I supposed to be doing this, whether you’re parenting, whether you’ve been a wife, or whether you’ve been a partner, whether you’ve been a business owner, there’s no book written on the perfect model, right? You just be you. That’s the perfect model and follow that intuition. And I think that’s where that spirituality and I guess business sense merge them, because, of course, they’re business principles that make good business practices. And at the same time, there’s an opportunity for every single person to bring their uniqueness no matter what that is, no matter what they do.

Karen Yankovich 12:40
So I think, thank goodness. Right. And thank goodness. Yeah. So you’re still doing some of this corporate work, right? You still do work with corporations. But you also have you also stepping into a new? Or maybe it’s not new for you, but you stepped into another line of business. Right? So tell us a little bit about that.

Jillian Lambert 13:00
So I do, yes, so the corporate business is still very much there. And I work a lot now with boards and executives and teams around this kind of philosophy, to deepen trust, so that they can navigate more authentically the business world and more sustainably. And then, since 2011, my sister and I have been taking groups to Greece, the place that I went to, in 2005, to start unexpectedly claiming myself back, we started to as a side hustle for lack of a better word, take groups to Greece, I served as a yoga teacher, I do. I’m a near teacher, and we both have a toolbox of experience of modalities. And from last year, we decided to really notch this app and for it to become a real adult business. And because of that, now, we launching three retreats next year, we’ll still do Greece, Greece is our signature trip. And we do local retreats here in South Africa as well. So we will continue to do that. But we have taken it to the next level in terms of what we offering.

Karen Yankovich 14:08
So like tell us about the retreats, what are the intention of the of the retreats.

Jillian Lambert 14:14
So the intention across all three retreats next year, the commonality of it,

Karen Yankovich 14:21
and when you say next year, just in case, you’re listening to this in future, we’re talking about 2024?

Jillian Lambert 14:28
Thank you. Yes. So our intention for 2020 For retreats across all three of them. The commonality is we create a safe space for the participants to create space for themselves. And what we mean by that is, we’ll meet you wherever you at. There’s no There’s no entry requirements. So we meet you wherever you’re at whether you are a mom that is absolutely exhausted and just need to just sleep or whether you’re a business executive that needs face to think or whether you anything In between there just wants to have a good holiday, it’s organized well, where you can do what you want to do. That’s what we do we create a safe space for you to show up authentically with where you’re at. That’s number one. Number two is, yeah, number two is we have a framework or three, and each, each of them has a slightly different theme. And in there, we follow the motto of staying focused with the essence and free on the form. So we do not have an itinerary that gets eight o’clock on the bus, nine o’clock swimming tennis, we do not do that we create an organic space, we will do movement every day, that we can guarantee you and we offer that movement to all levels of a human being fitness and mobility. And in between that we then navigate what the group needs are, and we’ll do our teams or we’ll do workshops, or we’ll play in between so that runs across all the work we do those emphasis, the exciting thing for next year, and I know this is predominantly a woman’s show. But the exciting thing for next year is we offering space in the first retreat for people to come that are men and woman.

Karen Yankovich 16:17
Oh, that’s fine. Yeah, that’s exciting. Yeah, and

Jillian Lambert 16:21
the reason why we doing that is because we’ve done this for so many years, and we’ve had goddesses come a woman come four or five times, and they like, please get that come out with my partner and do something where I can share this joy of being in a Greek village with them. So the first one is a mixed gender. It’s called a taste of grease. And that’s exciting, it’s adventurous, it’s fun, it’s pretty light, we will do daily movements, and we’ll drop seeds of spirituality in but it’s not going to be very deep, and very focused on journey work, it’s going to be quite light. And then the second one is called awakening the Goddess within. And this is one for women who are wanting time and space to do an inner journey. And in there, we still go for outings. And we still have fun. And if you want to sip cocktails, at sunset, we still do all of that. And at the same time, we offer tools and practices where you can do some introspection, and go, where am I? What’s calling me? What do I need to heal? What has been asked of me. And that’s those two are both in Greece. And then the third one’s called nurturing the Goddess within and that one’s in Portugal. And the theme for that one, again, is for a woman who wants to dive deeper into understanding how they are in relationship with others. So it’s very much about nurturing the person in order for you to show up better in inverted commas in your relationships with friends, family, client, just, etc. Yeah, so they, there’s a thread that runs through all three of them. And then there’s a different focus for people that are looking for different things right now.

Karen Yankovich 18:10
Yeah, I you know what, it’s so interesting. You know, of course, as we’re moving into 2024, we’re coming out of years where we couldn’t travel to Greece and things like that. So how did that impact like debt? You know, so from the business perspective, right, you’ve got this business, this corporate business, but then and then this side hustle, would you call it but it also sounds like really a passion business as well. But hopefully a profitable one. Tell us a little bit about that journey was, you know, how did you manage the retreat business when people couldn’t leave their house, nevermind their state?

Jillian Lambert 18:43
So what we did is we have, we have just under 90 women that have joined us over the last Wow, top 15 Or how many weeks 23. From 2011. to Now, we’ve had about we’ve got 89 People actually that have joined us some once and some five times. So what we did when COVID hits is we obviously couldn’t do the retreat for us in South Africa. It affected us for 20 and 21, those two years. So what we did for our inner group, is that we did online events where we did a reunion online, we did workshop online, we connected online. And then both my sister and I started to do a lot more online work. So she took her yoga and who are you being acknowledged online? And I took my toolbox of wisdom online, whether its authenticity immersions, or behavior styles assessments. We actually just we just went online with the things we would do, you know, we kind of separated them out and made these smaller accessible modules, which is turned now into both of us continued business.

Karen Yankovich 19:54
Oh, great. It’s awesome. Well, it’s global,

Jillian Lambert 19:56
you know, global audience which is perfect. asked

Karen Yankovich 20:00
to Who are these retreats most suited for?

Jillian Lambert 20:04
So I would say that our main audience, our woman, except for that first week in Greece next year, are mainly women between the ages of 35. And up. So we’ve had women that are in their 70s come to Greece with us. And I would say they for women that are seeking a pathway to deepen their authenticity is the one area so we really have this yearning when people come they really want to understand who they are, and are often quote, There was a movie called Runaway Bride, I don’t know if you’ve ever watched it with Yes. And my famous my favorite favorite line of that movie that talks into this is right at the end, I think she got married three times or something. And right at the egg was right at the end was this, this clip around her finally trying to figure out how she likes her eggs in the morning, right? Because she had always just done it the way he wanted them. And I always say, Come and find out how you like your eggs, basically.

Karen Yankovich 21:13
Oh, my gosh, that’s amazing. You know, and can I just tell you this, I can still relate to that. And I think I’m sure many of the people listening are. And I’m thinking about, you know, which is one of the things I love about you offering this is that, you know, so many I hope, more women, I mean, my mission is for more women to to get clear on how they can support themselves, right. But even like my, you know, there’s never I feel like it’s always a journey. And even myself, like I am participating in something this year. That is so and I’ve committed is solely for my personal growth, but not my business growth, not my family, not whatever. And as I kind of felt into it to see, okay, do I want to do this or not? The feeling that I was feeling was completely not recognizable to me. And I was like, well, that’s not good. Do you know what I mean? If I don’t, even if I don’t even recognize this feeling of doing something just for myself, then all this is, you know, that is and you know, we need to change that, but it needs to change. So, you know, we see this, and I you know, I mean, my entire business is around supporting women not necessarily as much in their self journey, but in more in their business journey. But still, that’s it, I believe, solely that the work that I’m doing on myself is going to also support my business and my family and all the people and we’ve know this, I’ve probably said this 100 times, you know, put your mask on first on the plane, like we we intellectually know this, but making the space and the time and the investment for it. It just doesn’t happen. And I don’t know why that is so. So do you find that to be a challenge? Do you find that there’s women that are just such a perfect fit? And so in need of this, but are have a hard time making that decision to say yes,

Jillian Lambert 23:00
very much. So spot on. And it’s one of my favorite quotes that I that I use in my coaching as well is, can you disappoint others to be true to yourself. And that was one of my, what’s been one of my mantras my whole life. And what I’ve found, what I find is the generic and this is this will change depending on societies and communities and woman are, but I I’m going to generalize, which I don’t do often. But generally, because of how life has unfolded over the many, many centuries that we’ve existed in it. Women haven’t had the luxury of being on top of the list to make their choice first, we haven’t. Right, we have had to be second. We will you know, we all the way through to not voting all the way through all the way through to patriarchy. I’m not going to get into any of those debates.

Karen Yankovich 23:54
No, and I agree with you. And I honestly, and I watched that play out with people I know, during the pandemic, who they believe themselves to be and I believe them to be more awakened and feminist and I watched it happen where, you know, men had an office and got to close the door because they had to go to work. And women were taking their laptop in the car with them to finish their zoom call while they were driving their kid to school. You know what I mean? or to the right, like for some I watched it happen. And I was like, How is this still happening? And I know these people and I know that if I pointed it out to them, they would be a little blown away by it. Right. But yeah, it’s we’re still doing it. But

Jillian Lambert 24:34
um, yeah, that is the first answer to the question because that is and that is implicit and unconscious most of the time, all the way through. I mean, I can give you the example of and my sister won’t mind me sharing this because it’s part of the story of how we ended up doing our first retreat, but she had two youngsters, two young children at the time, and I called her from Greece in 2010. And I said, I’ve been called from powers above To do a retreat in Greece next year, and I need you to come and do the yoga and she did you crazy, I can’t, I just can’t. It’s impossible. Right? And I wiggled them found my way through it. And eventually, I got her to come by me, the only way I got it to come was to say to her and convince her that it was work. And she had to come because it was work, right? And then no other circumstances could that change happen in your brain in terms of, oh my God, how can I leave my children and what my partner say. And she went through Strife for years for making that choice of putting herself in that position. And this is the reality, when I have info sessions, like we do in an info session tomorrow night, and people come on the call, and I can guarantee it’s gonna happen again, tomorrow, when people say, it sounds wonderful, and it’s lovely, but I just can’t come. And when you dive into that, I just can’t come. It’s not about the money. And it’s not about the time it’s about, I don’t deserve to give this to myself. Right. So that’s, that’s the rule. Right? And when you coaching woman and business, the reason why this is so important, and you add would be interesting, if you find this is that when a woman comes to you and says I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different, I see that in the woman that I work with is that if they’re not aligning completely to who they are and what they offer, then it shows up energetically. But it’s this default, I don’t deserve this, I’ve got to be here for the children. And I’ve got to be here for my husband or my partner. And I’ve got to be here for the business. I started and, and I’m on number 5678 or nine on the list. That’s what it is. And we’ve got to get ourselves to the top of the list.

Karen Yankovich 26:47
Yes, yes. And it changes everything. So okay, so there’s, I’m sure there’s people, I hope I know this people are sitting going, I’d love that. And hopefully, so we’re gonna let them know, there’ll be links all over the place, and how you can connect with Julian and find out more about these retreats. But what about the people that truly just are not in a place right now? Where they can come to Greece or South Africa? Do you do anything? Virtually?

Jillian Lambert 27:07
Yes. So there’s, there’s a range of options virtually. There’s a couple of free options that I do. The one is the standard New Moon intention setting session, I do every new moon and it’s online. And you don’t have to have a video, you just it’s a 45 minutes for yourself. And I do that in the evenings in South Africa. So I think for a lot of your audience, which should work the next

Karen Yankovich 27:33
day in here in New Jersey, in the US. So that how people find out about those.

Jillian Lambert 27:38
Those are all on my website, Julie Lambert’s dot co.za is my website, there’s all on there. And then I’m going to be launching my calendar for next year where there’s a variety of other things that will suit time and budget. So that’s everything from I do 21 Day journeys, in the beginning of the year, I do a healthy habits journey. And that’s great, we have a global community, it doesn’t take a lot of time and energy, that’s a free offering I give. And then people get to know me. And if they like me, then they can start journeying with me on different things. So you don’t have to be able to fly to Greece or Portugal, have a look at my website, see what calls you reach out to me, Are there lots of different options that you can join me in on a online platform,

Karen Yankovich 28:24
and you have a gift for our listeners for those online? Work? I do not tell us about that.

Jillian Lambert 28:30
So because you’re so far away, and I doubt you’ll be flying to South Africa in the near future. I’m happy to offer all your listeners the 30% of my paid offerings for next year that are online. So my online offerings, which are unfolding when the calendar comes up, feel free to use the code that you’re going to share just now. And you can get 30% any of those. So whether it’s a one day workshop, or whether it’s a weekend retreat online, or whether it’s a five day immersion, the different offerings that will be coming up that you can choose from, and the

Karen Yankovich 29:04
code you would use as Karen why so use the code Karen, why to get that 30% discount, which is awesome, which is awesome. And honestly, I think that everybody needs to do this everybody that listens, you know, certainly listen, you know, my entire business really is lifting women up and wanting there to be more wealthy women in the world because I think women with money can change the world and they can make choices like I’m going to Greece and I’m going to pay somebody to bring food into my family for the week while I’m in Greece. Right? So whatever whatever that is that’s holding them back. So I you know, at the heart of all of that though, is are you are you feeling supported? So I want to just talk for one minute about our our program or she’s linked up accelerator program is the program that is the it’s the place to get going in our program because we fully support women to learn how to step into these new identities. So many of the women And listening to the show and that we support are really reinventing themselves to post pandemic, just as they step into their new chapter. And we want to help them not just reinvent themselves, but rise up while they’re doing that and, and know that there all of this is there for them. Right if they can, and it’s not just about, you know, I give them strategies all day long, you can give them strategies all day long, but the strategies alone are going to just keep them stuck, right? Like look behind me, I got 50,000 books in my house and if books changed my thought my life I wouldn’t need another one. Right? It’s the it’s the one too it’s the talking to people is the energy work is the energetics is the the vibe that surrounds you that that changes everything and retreats like Jillian offers and programs like our she’s linked up accelerator program, are the kinds of things where these are groups of women that are committed to doing this. And do we get together? Right? Do we get together and not being like a feeling like a lone wolf or not feeling like, they don’t know where to get started, we know how to help you get started. So if you want to know what that looks like, just go on over to Karen yankovich.com/call. Again, all these links are in all the notes, wherever you’re listening or watching to this. Just go on over to Karen yankovich.com/call. And you can grab a spot and you get to hang out with people and D our mutual beautiful, amazing person is the first person you meet because she supports all of our, our clients in our on our students in just making sure that they are DS whole role in my business is to make my clients happy. Like that’s it. Yeah, that’s what she does. Yeah, because so many women are not going to ask for that help. So we like proactively make sure they’re getting the support that they need. So Jillian, thank you so much for being here today and doing this with me. I will put links to all of this definitely you want to connect with Gillian, we’ve got you know, her her, her stuff, her her social media links and everything in the show notes you want to connect with her. I’m definitely gonna check some of this stuff out because I think it sounds amazing. And, you know, if you loved what you hear today heard today, I would love for you to take a quick screenshot of what you’re listening to share it on social media, tag me tag, Jillian, you know, we’ll support you like we’re here to support women, right? So, so share this with your network so that we can share your posts with our networks. And everybody gets more juice from that everybody just gets more lovin from that, right? So I would love for you to do that. You know, if you love what you hear heard today, we love your reviews, wherever you’re listening to this, follow the show on Apple podcasts or wherever you’re listening. Now that we’re on YouTube did hit the little bell and get follow us on YouTube so you don’t miss an episode. And know that if there’s also a link in in the show notes, to speak pipe where you can leave me an audio message it you know as much as I love this, the one of the reasons we’ve moved to video and audio is because I feel like it’s a little bit more, it’s a little bit less me feeling like I’m talking at you. I know that I still am talking at you, right? But I feel a little bit less like I’m speaking with you at least I get to speak with Jillian, and you can watch that. But even the solo shows like I feel like they get to speak with you. But the SpeakPipe link gives me the opportunity to respond to you, right like you leave me a message. Tell me what you thought of this episode. Tell me if you have a guest you think I should interview? Tell me a topic you’d like to hear me talk about, call me out or call Julian out on something you heard today and tell us what you think about it. You know, we’re here for that. And I respond to every single one of those personally with a personal voice response. So and it’s me, not some AI bot. So I would love for you to do that. And know that we’re going to continue to be here for you. We’re going to continue to bring the show to you every week with beautiful women like Jillian to introduce. I love being able to introduce the people in my world to you. And yeah, Julia, thanks so much for being here today.

Jillian Lambert 33:51
It’s it’s an honor and I’m just so grateful for a woman lucky in the world that are doing incredible, incredible work, bringing this message supporting other women. I think it’s so needed in our times and I’m so looking forward to continuing this journey that we can support each other.

Karen Yankovich 34:07
Well right back at you right back at you. Thanks so much for being here. Pleasure

264 – The Power of Women Supporting Women: Amplifying Success and Changing the World

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how women will change the world when they support other women.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I’m your host, Karen Yankovich, and today we have a very special episode dedicated to the rise of women supporting women. It’s been amazing to see how this movement has gained momentum, especially on platforms like Threads, where women are following and supporting one another.

I truly believe that when women have more money, we have the power to change the world. That’s why I wanted to dedicate an entire episode to this topic. I want to encourage all of you to support each other in your personal and professional growth because together we can achieve amazing things.

I’d like to start by sharing my own experience of supporting women through collaborations. It’s been such a rewarding journey for me, and it has helped me grow my business in ways I couldn’t have imagined. It’s important to note that genuine collaboration is not about spamming or pitching. It’s about finding like-minded individuals with aligned audiences and creating valuable collaborations that benefit everyone involved.

I also want to emphasize the importance of seeking out mentors and being mentors ourselves. Mentorship plays a crucial role in personal and professional development. I encourage all of you to reach out to women you admire and explore opportunities for mentorship. You’d be surprised how willing people are to share their knowledge and help others succeed.

Leadership and advocacy are also vital components of this movement. When women advocate for each other, we ensure that policies are passed to support our growth and well-being. It’s important to share our stories, advice, and learnings to create a supportive community that helps each other excel.

In conclusion, I want to remind all of you of the power we hold as women supporting each other. Take a moment to reflect on your own strengths and lift each other up. By bringing others along on your journey, sharing knowledge, and giving back, we can make a difference and change the world.

If you’re looking for more support and guidance, I invite you to schedule a call with me on my website, karenyankovich.com/call. I’d love to help you on your journey. And don’t forget to share this episode and tag me on social media using the hashtag #goodgirlsgetrich to keep the conversation going and to support other women.

Tune in next week for another exciting episode of the Good Girls Get Rich podcast. Until then, keep shining, striving, and supporting each other!

Magical Quotes from the Episode:

  • “I truly believe that when women have more money, we have the power to change the world.”
  • “Genuine collaboration is not about spamming or pitching. It’s about finding like-minded individuals with aligned audiences and creating valuable collaborations that benefit everyone involved.”
  • “Mentorship plays a crucial role in personal and professional development. I encourage all of you to reach out to women you admire and explore opportunities for mentorship.”
  • “When women advocate for each other, we ensure that policies are passed to support our growth and well-being.”
  • “By bringing others along on your journey, sharing knowledge, and giving back, we can make a difference and change the world.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
Hello, hello there. I’m Karen Yankovich, the host of the good girls get rich podcast and this is episode number 264. And today we’re diving into a topic that is really at the heart of everything we talked about here on the show, and it is near and dear to my heart. And that is the rise of women supporting women. It’s not just a trend, it’s a movement and it is shaping our world in so many beautiful ways. You know, maybe you’ve seen what’s what prompted me to do this show is the I guess we’re gonna call it a phenomenon on threads. You want threads, if you’re on threads, we should be connected. Follow me, I’ll follow you back, because there’s a phenomenon happening right now on threads, women following women. And it is just not ending, it’s been going on for weeks now. And or at least at the time that I’m recording this episode. And it’s really amazing to me, I am connecting with women I never would have known before, I’ve never would have seen them on threads. And the energy behind it is just such love and support. It’s amazing. It’s just truly amazing. And it made me want to do an entire episode about this, because it’s so impactful. It’s so impactful when you can find a space online or or not, right? Where you just feel that there’s an energy of support, right for whatever that is. And you know, it’s interesting, because for me, you know, my I support women. I want there to be more wealthy women in the world, right? I want there. I think women with more money can change the world, we can donate to the causes that are important to us. All the things right. And I help women do that I write I help you rebrand your baby, your next chapter, step into that new brand confidently and powerfully with a great presence, a great personal brand, a great LinkedIn profile, some maybe some PR see have some credibility, that’s at the heart of everything that I do. And if I had to, if I had to niche that down even further, right, my favorite way to do this, and my favorite way to grow my business is with collaborations, right finding people who have an audience aligned with my audience, right and promoting each other. It’s not spammy, it’s not sending. I mean, you guys know, I’m sure you know that if you put my name in a Google search, I’m all over the place about LinkedIn strategy. But it’s not the spammy LinkedIn stuff that you’re seeing now where all these people are just connecting with you connect with 100 people at a time and then spamming them by myself by myself, I can help you. It’s not that at all. It is finding other people that have an audience similar to yours and offering to collaborate and creating beautiful collaborations. It’s a huge part of what I teach. And I can point to six figures in business from some of these collaborations that I’ve had. I mean, they are the most powerful way that I grow my business. So this women’s supporting women trend on threads is just filling my heart with happiness, right? Because I know you’re gonna get a lot of happiness in this episode, just just be prepared. Right? You may. It’s because it’s just so I’m so overwhelmed by it truthfully. Because it’s moments like us that remind us the power that we have the power of sisterhood, right? This isn’t a new concept. Throughout history, women have found ways to support each other, right? Whether it was suffragettes, right, or the salons in Paris, or just friendships and communities in our everyday lives, like we know, you know, we get a bad rap. Right? When when there’s movies like Mean Girls and things like that come out, like we get a bad rap. And I guess there are women like that. But overwhelmingly, my experience has been that the women in my life support me and I support them. And in recent years, we’re seeing this gain even more momentum, right? Like, there’s local meetups women are coming together like they never have before. And you know, when we come together, we lift each other up, we all rise together, right? We create synergy that’s not just about our individual successes, right? It’s about that collective empowerment. So first and foremost, as we dive into this episode today, I want you to just stop for a second and recognize and celebrate other women’s achievements. Have you seen that meme? Which is like something about? I’ll find it and I’ll put it somewhere. I’ll put it in the show notes for this episode. But it’s something about be the woman that fixes somebody, the other woman’s crown without acknowledgement or something like that, like that’s what this is, right? That’s what this is. That’s the trend that we’re seeing right now. So recognize, celebrate other women’s achievements, not just giving them by giving them a pat on the back, but by acknowledging the hard work, right? The struggles, the triumphs, all the things that come that come together to this, it’s not you know, it’s about saying, I see you. I appreciate you, and I’m with you, right, this simple act like I’m just gonna say that again. I see you. I appreciate you. And I’m with you. Close your eyes and say that again, I see you. I appreciate you and I’m with you. This simple statement that little mantra can absolutely inspire, motivate. And most importantly, it just is at the heart of that sense of community that we’re talking about. Listen, I’m recording this episode a couple days after Thanksgiving. And I, first of all, I’m watching the Thanksgiving Day Parade and come on share how old is she, like 7877 hours, I think it might actually both be 77 Share on Broadway or on in front of Macy’s at that parade at her age, like killing it just lit up my heart. And I was just all over that. And then later that day, Dolly Parton was leading the halftime show in a doll in a Dallas Cowboy cheerleaders outfit, right? Like, these are women that are just not giving up. They’re continuing. They’re showing up. They’re continuing to support other women, I’m continuing to support them, because I’m so impressed with what they’re doing. Right. So I say this, because many of the people that I work with are over 40, over 50, even over 16 over 70. There, it doesn’t matter how old you are this support of women and just showing up as your best self and letting other people support you and supporting other women. It’s timeless, it doesn’t matter how old you are. Right? So think of Think for a minute about how you can be a part of this beautiful movement. Obviously, you can go on threads, right? But how can you recognize and uplift a woman in your life today? Right? Just whoever that might be. Think about it. Just take a small step today, like could be as simple as just sending a text or sharing a post on your social media, right? Whatever, whatever you’re feeling. Because when women support each other, it’s not just about our individual growth. This is when our businesses thrive. When we’re sharing resources and networks. We’re also sharing wisdom and experiences and encouragement. And this is an absolute game changer, right? Especially in times of uncertainty. Right, which come on, we’re in some crazy times right now, in times of transition, many of the women that listen to the show are in some kind of transition, maybe you’re in corporate, you’re moving into entrepreneurism or maybe you’re just like, eff this six figures, I’m ready for multiple six and seven figures, right? Because, again, I wanted to be more wealthy women in the world, right? So this encouragement and this wisdom sharing, and experience sharing, is what helps us thrive in these times of transition. You know, there’s studies that show that organizations that have more women in leadership roles are more profitable and more innovative, right. And it’s so hard to see why we bring more diverse perspectives to the table, right? We create, we have creative solutions in our head, like we come up with all this crazy stuff. You know, it also fosters community well, being women supporting women creates a ripple effect, right? Like when I’m watched when I’m on threads, and I’m going on threads, like more often than I’ve gone on thread since it came out, by the way with this women supporting women thing. It’s like throwing a pebble into a pond, right? The impact that ripple spreads far and wide. And, you know, for me, it’s not just about having a lot of women, women followers, right? For my business, let’s get real strategically, I have a podcast called Good girls get rich by program is called she’s linked up. It’s no secret that I want to attract more women into my business world. But it isn’t just about the numbers, right? I what I’m doing and what I encourage you to do is actually connecting with these women and strategically doing some outreach beyond the thread connection. Can you put a call or two on the calendar for this week? This episode’s coming out? Yeah, December 11 2023. So so, you know, maybe it’s quiet. And it was maybe it’s a good time to do that outreach to for the next couple of weeks until you kick off again, in the beginning of the new year, right? doing actual outreach to these women, creating that community beyond just the connection, because this is how we can see more women in leadership roles. This is how we see more female entrepreneurs, this is how there are more voices and decision making spaces not because they’re followers, because they are connections, and we actually speak to them. And this is what leads to more inclusive and equitable communities. Right. So, so do go a little bit beyond the connection. Another way to go a little bit beyond the connection is mentorship, right? Whether you’re offering guidance, or looking to receive guidance, or maybe a little of both, right, we probably all should be doing a little bit of both. Mentorship is such a powerful way to support each other. You know, that passing of knowledge do you think about this, like I think about Allison, I’m a grandma’s girl I had, I grew up I had seven grandparents growing up, I had all four of my grandparents and three of my great grandparents. So I had both grandmothers and a great grandmother and I there’s so much that I owe to them and I was blessed and lucky enough to have actually known them, right. So so that passing of knowledge like as when we just did Thanksgiving, I made the cheesecake this amazing delicious, light pineapple, Italian pineapple cheesecake that my grandmother used to make, right. i She passed that on to me I can pass that on to my daughter. So it’s not just about passing of recipes, but it’s about passing of wisdom, right and inspiring confidence and fostering growth

right All the things. So as we’re, as you’re doing this, as you’re, as you’re building out your beautiful network of other supportive women, remember the importance of that of mentorship, right? And then, you know, how do you do this? Where do you find these people, maybe it’s a new network, maybe you start a mentorship program, right? And in your business, whatever it is, remember, the strength of the chain is in each link, right? So you are the you are important, you alone are important, you can make or break that chain. So this is why I feel like when women are lifting each other up, we’re not just strong, we’re unstoppable. Alright, I gotta tell you something, this is, you know, the mentorship and the community that I get to be a part of, in my shoes, linked up programs. It’s something I wake up grateful for every single morning, I’m not kidding, I cannot tell you the beautiful, amazing women that are changing the world. Right, changing the world. And that’s This is at the heart of why I do what I do. Again, I want more women to have more money, right? So I’m here for that. And, you know, a big part of the success of my shoes linked up program is the community is the support these women give each other, you know, listen, I, I have no delusions that I am the answer to every one of their questions, right? Like I love when we have this lateral learning thing going on where I bring the strategy, I bring the brainstorming, and I bring the container. And then they all we get to support each other? And did you guys get to write like, we get to do this, right? You get you get to do this. So you know, you know that I would love to talk to you, if you’re not yet a part of this community, you can find the links in all of our stuff in the show notes or just go to Karen yankovich.com/call, you can find that link, we can chat about what it looks like to to get to be a part of this beautiful community. Because it is one of the biggest parts of this is the is the the way that we all lift each other up. But let’s get real. It’s not always all, you know, flowers and and you know, happiness, right? So there are barriers that we have to overcome. But isn’t it better to overcome the barriers together? Right, it’s no secret that as women we face unique challenges, right, personally and professionally. You know, there was a study that was done, I think was 2019. That talked about women were making, like, half a trillion dollars less than men, right and the in the gender, the gender wage gap. This was before the pandemic, I honestly believe after the pandemic is probably wider. I think the wage gap gap grew. Because what I saw personally and professionally, were a lot of men and listen, I love men, this is not about men, but male bashing. This is about understanding that women have unique needs. And we’re still stepping into the roles of how are the kids getting to school who’s got to make their lunch while the guys were just like, gotta go gotta work and close the door behind them. Right? So I, I witnessed it, I believe that that’s one of the reasons why so many women are not willing to go back to the way things were. Right, they’re not willing to go back to the job that they were at. And that’s what’s driving this great resignation. Because, because it’s like, we’re we’re all like, you know, eff this, right? Like, I can’t continue to do this anymore. Like, what, why am I doing this? Right? I, I there’s opportunities for us to really thrive to really shine and to bring great wealth into our world and interested in generational wealth. But it starts with our decision, right. And there’s those barriers, there’s the barriers, that we’re still making the lunches and making sure the kid gets soccer practice. Right. So and one of the other barriers, one of the first barriers that I see so frequently, is imposter syndrome. Right? It’s that little voice in your head that says, Are you sure you can do this at what am I going? What are people going to think when they hear me say this, right? Every woman there is not a woman that I have talked to in my business that has not heard this voice at some point in their life, not a single woman. But this is where that sisterhood becomes a beacon of strength. This is where we need the sisterhood to lift us up. I mean, you know, part of the work that I’ve done that we do in in our shoes linked up programs is we write your LinkedIn profile for you because it’s hard to write your own LinkedIn profile. It’s hard to shine a light on your genius the way other people see you. Right. So we do this. And I have had the absolute, you know, pleasure of being able to do this for women across the world, and all levels, you know, of business. And I specifically can think of a woman who we wrote there and LinkedIn, we run her LinkedIn profile, and she’s like, she is a name like you would recognize top 10 Women who in business, not entrepreneurs that are you know, like this is a woman you and we wrote her LinkedIn profile for her. And the first thing she said was, I feel like I’m bragging. I was like, You did all this like you did all this. I didn’t make this up. You have to just own this. But even women at the toughest levels of corporate of corporate are going up can’t really say this about myself. Right? So I’m telling you this because if you’ve hearing that heard, have heard that voice or if you’re currently hearing that voice, it is absolutely Every woman is hearing it right. It’s one of the reasons why into all the work that I do. We build mindset into the work because so many women that come to me have ambitions here like this is going to be my seven figure year, I want to help 1000 women this year or a million women or whatever, right? Their energy is still here. Right? They know it’s here. They know this is here for them. But they can’t get breakthrough this herb, but my people will say, Papa, I want to help you align your energies and your vibe with your ambitions, because that’s where the magic happens, right? So we incorporate mindset, and and identity work into every single thing we do, because I can give you strategy all day long. But if you don’t get over the imposter syndrome, you’re never going to do it. Right. So. So this is where that community is so important. Because we can help each other with this, we can shine a light on each other’s genius, help us start to feel more comfortable as we step into this. And by the way, when you step from six figures to multiple, six figures, that’s a new identity. And when you step from multiple, six figures to a half a million, that’s a new identity, when you separate a half a million to a million new identity, and so forth and so on. So it doesn’t end, it’s never gonna end, right. So we need to understand that this women supporting women movement can help us overcome this, okay, it’s not gonna help us, it’s not gonna go away. But it can help us overcome this. There’s also barriers to break because there’s a lot of the women are a lot of the one I work with are male dominated fields, I was in a male dominated field for most of my career, right? This is where like, even more important that our collective support, right can make a tangible difference when you’re sharing experiences and strategies and advocating for each other in these workplaces, in business dealings. And in social settings. This is where we can break those, those barriers in those male dominated fields. Like my my background was in technology, I was designing Wide Area Networks, you know, for AT and T and Verizon, with bits and you know, bit rates. And, you know, we’re networks across the world. And very often I was the only woman in the room. And if I didn’t like shove my voice into the conversation, no one would have ever asked me my opinion, and to literally shove my way into the conversation. And thankfully, I was smart enough that they took me seriously. Because otherwise I would have never been able to achieve the kinds of things that I achieved there. But I had to shove my way into that. And I really think that’s probably one of the reasons why I do what I do today. Because I learned, I like I like, you know, sharpen my teeth on that. Like, this is what I learned it when in my 20s and 30s. I learned how to advocate for myself, because if I didn’t I don’t know what I would have still been doing but

but here’s the thing as women start to grow as this women supporting women, phenomenon continues, and women’s are to advocate for each other in the workplaces in business dealings. Like this is where we can recommend fellow women for jobs or projects right and or maybe pushing for policy changes or things that will benefit women in the workplace. These are the more women in these male dominated roles is what is what’s needed for this change to happen. You know, I don’t know if you guys have watched I talked about this a couple times. Lessons in chemistry. Is that watching it? Like I think it’s like the early 60s. It’s tough to watch because it’s exactly how it was that right? And here’s this brilliant chemist, this brilliant woman chemist who you know, absolutely is getting just her lunch eaten by in this male dominated field. Right. So while it is not like that anymore, thankfully, it is not it’s still there’s still plenty of things you’ll recognize when you watch that show. Right? If you watch that show, another barrier that we sometimes face as women as we build our careers and as we build our businesses is work life balance. Right? I talked about that a little bit when I mentioned the pandemic, juggling professional aspirations with personal responsibilities and you know, caring I mean, sometimes we overdo it like at least I shouldn’t say we sometimes I overdo it sometimes I need to have homemade cookies when the kids perfectly happy with chips boy, right like so. You know, there’s times that we go this home that we have to give and take on that. But it can be a tightrope walk to be trying to balance you know, work and life and gosh, everyone My kids are a little Mackey’s are prone now, but when my kids were little, it was insane. It was insane, right? But this is where community plays that crucial role. I remember distinctly, my daughter had a friend whose I was at that point I was when I was divorced. My daughter was probably in maybe in middle school. She was younger than when I got divorced. But let’s just say like she was in late grammar school, early middle school, one of her best friends also had a mother who was single. And it was so nice because we could break rules like I gotta go on a conference can can she stay at your house on a Tuesday night? Right? Like, those are things that like you need other women to help you with? Right? We need other women to do this. And this is where our community is so important the people you surround yourself with, even if it’s Can you walk the dog, right? Like, you know, now you can pay people to do all those things, right? You can find apps for all that but but, you know, like, I didn’t want to keep calling people to walk the dog unless they were asking me to do something right. I feel like I was always asked asking asking. So by sharing community by sharing resources and advice, or even just listening, this is how we help each other find that balance, right? This is how women find that balance. And this is how we start to create supportive environments. Because our supportive environment is not just our work environment, it’s our home environment. And they they offset each other. Right? There’s not, I mean, I’d like to, I think there should be boundaries, but I don’t think there’s a brick wall between them. I mean, I’m sitting here recording this, this is a bedroom in my you know, this is a room in my house. Right? So, so there’s not a brick wall between my office I don’t get in the car drives anymore. Right? So, so juggling your professional responsibility and aspirations, with your personal responsibilities is tough, right? It can be tough. So So creating a supportive environment and, and having people to talk with about balancing work and life, you know, where you can find flexible work options, like, can you watch my kid my kids sleep at your house on a Tuesday night, right, which we would, which was unheard of, right? Because it’s a school night. But understanding that support in your personal life contributes to and is is as important as your professional success. And this is, again, where the women supporting women is so powerful. This is this is where this is so powerful. I’ve worked hard to be able to do the things that I can do right now. I’m not willing to give them up, right? I mean, I’m not easily anyway or not for not not, I want to continue to be able to support my personal my business has support my personal life, the way that it’s been able to do that. Right. And, and I’ve faced a lot of barriers to get where I am right now. Right? So now that I’m in a situation where I can be more choosy about what I do and where I do it, and how I do it. I want to help other women do the same. And I want you to do that too. Right, our journey, the climbing the ladder isn’t just about getting to the top of the ladder, it’s to make sure the ladder still there for the people that come after you. Right. So. So this is where I feel like I’m at in my career right now that I can help other women climb that ladder that I have spent and believe me, you guys talk about this on a ladder. It’s a roller coaster, right. But the more work that I do, the straighter that roller coaster is the less dips, hopefully there are. So so there’s some nitty gritty right that we can do to get to where we’re at. Right, we talked about some of the beautiful things, we talked about some of the, the barriers, so how can we effectively network and collaborate and elevate each other? It’s not just about like building a network. It’s about building community. Right? So you know, this is where this is where the rubber hits the road. And if you have talked to me, personally, you’ve probably hear me say this, but this is not about, again, I’ve already said this in the show, it’s not about having a million connections on threads is about actually having some calls, some calendar, some appointments on your calendar from some of those connections, right? It’s not about having a million LinkedIn connections. It’s not about who what the algorithm shows, and how many people sees your post, it’s about how many people are on your calendar. That is true networking, that is building meaningful relationships. And that is how we help each other grow. You know, those conversations, my favorite kind of conversations to foster are, here’s what I do, who do you know, right? Because I also want you to tell me what you do so that maybe I know somebody, right? This is how we do this. And this is how we this is how we build wealth. Okay, we build wealth. I mean, this is now that we’re doing this for a video, I can do this in person. But like, if you sell pens, right, yes, I can buy a pen and that would support you. But what if I know somebody that owns a stationery, a chain of stationery stores that might want to buy 10,000 of your pens, right? That’s what I want. Right? So those conversations happen from conversations, if I see your social media posts, I might just go Yeah, buy one of her pens, I want to support her. But if I get on the phone with you, and you tell me that you have big goals, and one of your big goals is to find 10 new distributors in 2024. And I know somebody that can help you get there, I’m going to make that introduction that happens when you get on the phone. Right? That happens when you get on the phone. So you need to be genuine in your interactions. This is why like even with all the AI stuff that’s out there, and I did an episode a couple of weeks ago about how people don’t even know if you’re a real person anymore. This is this is even more important that you’re genuine in your interactions. And this is why when you have these connection calls with people, right, this networking, where you actually have calls on your calendar, it’s not just about having her hear about you. It’s about you seeking to understand her story, her challenges, her aspirations, right. The strongest connections are built on his authenticity, right and mutual respect. So when you can create these collaborative opportunities, right I mean, that’s there’s what’s one thing to network, it’s another thing to be creating, creating intentionally collaborative opportunities, right to work for mutual benefit. These could be joint ventures, referrals, or even co creating events or content or whatever, interviewing somebody on a LinkedIn live, right. These are collaborative ways so that you can shine you can shine In a light, and they’re genius, and they will be able to do the same for you in some way. Right? So we want to look for, like complementary skills and opportunities, right? Like, you know, maybe you maybe you are maybe you maybe you’re a website coder, right? Look for graphic designers that maybe can open the door where you can collaborate, right? If you’re on the same field, I have done many workshops with other people that that are LinkedIn strategists like, you know, we can there are people like, there are people that, like, I remember Beth Granger, and I did when clubhouse first came out, Beth and I would do these collaborative clubhouse rooms. And we weren’t technically direct competitors. But you know what, there are people that resonated with Beth, there are people that resonated with me, she got business, I got business, we got to collaborate, right? So it’s not just don’t worry about the competition, just amplify each other’s strengths, right? amplify each other’s strengths. And don’t forget to give back, right, as you’re growing in your career in your business. Look for ways to support those just starting out. That’s

why I do this show, right? Because I know that my years of experience can help people that maybe aren’t ready to join my program yet. But still would benefit by my mentorship and my advice, right? So, you know, I am here for that I’m here for that we have our free Facebook group, if you go to LinkedIn for women, community.com, you can see our free Facebook there, I’m there, you know, I’m there to be your mentor through all of this, right? It is my gift to you. So join that Facebook group, listen to these shows, and ask me for help. And let me help you and then help others. And this is how we dive into more of this, right? Because mentorship and leadership, I think are is the key mentors, I’m gonna say mentorship, leadership and credibility are the key to women truly stepping powerfully into that new chapter. Right? So even if you feel like an like you don’t like maybe you maybe you’ve been working for years, right? And you’re, you’ve got all these skills. And now you’re stepping into a new role as a consultant, you still have all those skills, right? But you feel like a newbie, you feel that imposter syndrome, because you’ve never been a consultant before, how could you know how to feel right. But if you if you own the skills you have, and you and you give back as you’re growing, right, and you have to wait till you’re grown to get back, you get back as you’re growing through mentorships. And stepping into your role as a leader. And and stepping into your role with credibility. That’s why we use PR and to so much of what we do, because the PR gives you that that credibility. This is how we reach new heights, right? Because the role of the mentors and leaders in our journey guide us, they challenge us and they inspire us. So so not only look for mentors, right? Be a mentor, okay? So there’s so many ways you can find mentors, and there’s be proactive in seeking mentorship, don’t wait for someone to come to you, right? Identify women who you admire and reach out to them connect with them, you’d be surprised at how many willing women are willing to share their wisdom and insights. Again, women supporting women, this whole threads thing, I bet you can find, you know, 20 people, if you’re not sure how to get people on your calendar, going over to threads, right. And I’m not I don’t want you to reach out and pitch these people. By the way, this is not what this is about. This is not when you start pitching instead of collaborating, it’s over. You’ve got to truly and genuinely, you know, back to what I said earlier, you want to you want to be listening to what they’re looking for, and looking, you know, understanding their story and understanding their aspirations. And that’s how you can that’s how you collaborate with success, right? So at the same time, this might be places to you know, other people might see you as a mentor, it might be a way for you to mentor other people and people know people who know people who know people, this is how we build our beautiful powerful networks. So embrace the role of a leader, embrace the role as a mentor, whether it’s in your workplace or your community, or, you know, just look for opportunities to guide and support other women, and share your journey share the blocks as well as the as the celebrations, share advice, share your learnings. Because this because the broader aspect of leadership is like this is where women feel valued, right. This is where they feel heard and motivated to excel. It’s advocating when we’re advocating as a leader, this is where we can have those policies past and this is how we can support women’s growth and well being both in the workplace and in your neighborhood. Right. So I feel like I was on a little bit of a rant, a little bit of a like rampage here today. But it’s so powerful and so important that I’m so unbelievably blown away by this woman supporting women thing on threads that I just thought it was worthy of an entire episode here. So as we kind of wrap this up, I want you to kind of take a minute to just reflect at the unbelievable power that you hold that we hold as women supporting each other solidarity breaking barriers. Leadership mentorship, right. And remember, every woman that you talk to has a unique story has a unique strength. Right. And when we come together, we lift each other up, there’s nothing we can achieve. So we’re not just building networks. This is a movement. This is a movement. This is like a sisterhood movement that transcends boundaries, and changes the world changes the world. Your success is not just your own, it’s a beacon. It’s a guiding light for others who are following behind you. Right? When you’re rising, bring others with you. When you learn, teach, when you get give, right, these are how this is how we make a difference. And when you earn money, donate, right like this is how we change the world. I’m here to help you with that, right. So remember, if you want to chat what it looks like to get some help with that. Grab a spot at Karen yankovich.com/call. And if you’re looking for a way today to support another woman in your world, I would love for you to share this episode if it spoke to you on social media tagged me I’m at Karen Yankovich across all social media, use the hashtag good girls get rich so I can find it. Because I will absolutely share that post with my audience. Right and this is how we keep this conversation going. This is how we lift each other up. Your voice your story, your success matters. I’ll see you back here next week with another episode of The Good girls get rich podcast and until then keep shining. Keep striving and keep supporting each other