265 – Elevating Women’s Priorities: Insights from Jillian Lambert

by | Dec 18, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jillain Lambert shares her insights regarding elevating women’s priorities.

Jillian Lambert is a seasoned facilitator with a unique blend of hard-earned wisdom and refined skills accumulated over 36 years. With a distinguished 16-year corporate career in various Human Resources Executive roles and an inspiring 22-year spiritual journey, she skillfully integrates masculine and feminine energies in all that she offers. Jillian holds formal HR qualifications and is a certified Enneagram assessor, Nia Brown Belt teacher, and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms to intimate kitchen table gatherings. Jillian’s depth of expertise and insights lay the foundation for transformative experiences, guiding individuals toward personal growth in a sustainable and centered space.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, amazing listeners! In this episode, I got into this incredible conversation with Jillian Lambert, diving deep into women’s empowerment, self-discovery, and the importance of putting ourselves first.

We kicked things off exploring Jillian’s powerful retreats in Greece and South Africa. She’s all about helping women find their true selves. You know that scene in “Runaway Bride”? Jillian draws inspiration from that, urging us to discover how we like our eggs in the morning—metaphorically speaking, of course!

We delved into the challenges women face in prioritizing themselves. Jillian shared her experiences, highlighting how societal norms have historically put women second. It’s a narrative we’re both passionate about changing.

I couldn’t help but bring up my She’s Linked Up Accelerator Program. It’s all about supportive communities and empowering women to embrace new chapters in life. We know the struggle, and that’s why these programs are so crucial.

Jillian’s virtual offerings are a game-changer. From New Moon sessions to healthy habits journeys, she’s made self-care accessible to women worldwide. And get this—she’s offering a whopping 30% off her online sessions! That’s a huge step toward prioritizing yourself, and you don’t want to miss out.

It’s all about the power of connection and support. Jillian and I share this commitment to empower women and create spaces where growth and authenticity thrive.

Catch the episode for all these insights and more—it’s a game-changer for anyone wanting to step into their power!

Show Notes and Video:

Magical Quotes from the Episode:

  • “Can you disappoint others to be true to yourself?”
  • “We’ve got to get ourselves to the top of the list.”
  • “Women haven’t had the luxury of being on top of the list to make their choice first.”
  • “Books changed my life, I wouldn’t need another one.”
  • “I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different.”

Resources Mentioned in the Episode:

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Read the Transcript
Karen Yankovich 0:00
Hello, hello, everyone. I’m your host, Karen Yankovich. And this is episode 265 of the good girls get rich podcast. And I am here today with Jillian Lambert. And I’ll tell you about Jillian in a minute. But I want to just just kind of speak, we’re still celebrating that we’re still putting these these episodes out on audio and videos. If you’re used to listening to this on whatever your favorite podcast player is, no, you can go on over to YouTube and listen to this now as well. All the links are wherever you’re watching this. So you can you can get to that there. So it’s been a little fun. And it’s been a little of a journey for me to shift this over. You would think this would be a simple thing. But it was a little more complicated than I wanted it to be. But here we are. Yeah, so I’m excited to jump in with Gillian Gillian was Julie and I and I both work with the same admin person like we she introduced us to each other, right. And as many of you know, have heard of D detailer who I adore, and she’s like, You need to meet my client, Jillian and I met Jullian. I’m like, oh, I need to, you need to be on my show. So I’m excited to have her here today. Jillian is a seasoned facilitator, with a unique blend of hard earned wisdom and refined skills accumulated over 36 years, with a distinguished 16 year corporate career in various human resources, executive roles, and an inspiring 22 year spiritual journey. She skillfully integrates masculine and feminine energies in all that she offers you guys understand why I wanted to have her here. Jillian holds former HR qualifications and is a certified Enneagram assessor, near Black Belt teacher and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms, to intimate kitchen table gatherings. Julian’s depth of expertise and insights lay the foundation for transformation, transformative experiences guiding individuals towards personal growth in a sustainable and centered space. And I want to hear about all those things. Jillian, I’m so happy to have you here today.

Jillian Lambert 1:51
It’s such an honor to be here. I am really looking forward to chatting.

Karen Yankovich 1:57
Yeah, I feel like we have a lot of alignment in you know, starting in corporate and, and also the 22 year spiritual journey and just how that all into intertwines right into where we are today, you know, I don’t lead with the fact that, you know, I am a Reiki Master and I’m certified in dream coaching. But it is infused into everything I do. Right. And it is. It’s not something I do any anymore at all separately, but how can it not be infused into everything I do, right? So. And you know, what, like, 22 years ago, it wasn’t as, as baked in to our culture as it is today. Right? It was what really I remember when I first got Reiki certified. My kids were like, what is that? I’m like, it’s like the force, like, you know, like, Star Wars fans. Like it’s like the force, you have to just, you know, you just have to do you have to like learn to master the force, you know, because nobody even heard of it then. Right? Yeah. So tell me about your journey. Like I know, we heard the formal version of it. But what brought you from human resources to what you’re doing today. And then let’s talk about what you’re doing today. But what tell us a little bit about your journey.

Jillian Lambert 3:08
So I’m South African born and bred, and I was raised in a traditional middle class family and so many people that have been raised in the to me, maybe your audience will relate. Some people will relate to that where you raised you go through school, they need to get an education and you need to get a job. That’s what you do, rather than you retire. That’s that was the trajectory that I was born in. Yeah, I know, no reason to question it. So I went forth and did that. And then I moved really quickly through my corporate career, I never got married, I chose not to get married. And I chose to focus on my corporate career, because that’s what I thought I’m supposed to be doing. Right? That’s ticking the box. And then at the young age of 36, I was a director of one of the multinational companies that came to from the states to South Africa. And I was sitting in this huge office in this corner office, you know, as you had as a director, in those days, this big desk or this big chair, I felt a little bit like Goldilocks, like completely out of place. Everything was too big. I’m quite a small person. So everything was too big. And I knew that something was missing, ticked all these boxes, but I had this deep emptiness in me. And I don’t know if you can relate to that of anyone in the audience can relate to that where I was working hard. I was doing everything I need to be doing. I was getting accolades, and yet, it just was empty. I wasn’t satiated at all. And I decided then to take a leap. And I resigned, and I resigned to nothing. I didn’t have anything planned. And I just had no feeling that there was more so I jumped, and I left moved back down to Cape Town. Yeah. Wow.

Karen Yankovich 4:58
So what did you do?

Jillian Lambert 5:00
I spent the first year thank goodness for friends, I spent the first year working for a friend who had manufactured bedlinen. And I worked in her factory and kept myself busy and earned a tuppence of what I was getting in my previous role. And that took that year just to really, I guess, connect back to me as best as I could and go like, Well, what do I want to do? And then things started to unfold. Because of my experience, people started to ask me for advice on human resources in their businesses. So I started to consult and I started to create my HR business from there. And at the same time, my, I guess my spiritual inquiry into life began as well.

Karen Yankovich 5:42
Okay, okay, well, so what did that look like?

Jillian Lambert 5:47
Well, the portable, if I could call it that was yoga. And I had been, I’ve been doing yoga in my corporate career, because I had been told by my coach that I needed to have balanced, so I went off and did yoga. And because I’m very flexible, I could get away with being in class and doing all the moves without anyone thinking that I actually wasn’t present in class. So when I left corporate, I decided that I would really deepen my yoga practice, like, proper, like, do it properly. And I found the teacher close by to me. And that’s where I dived in. And I started to delve into the differential, the GIL that was on the yoga mat that didn’t have to be in a board meeting and doesn’t have to produce results. And who was out then if I wasn’t that.

Karen Yankovich 6:41
Right. Right. And then

Jillian Lambert 6:44
and then the journey began. And I think I mentioned to this to you, when I chatted earlier I chatted previously was I then went to Greece that following year, for the first time. And that was the real first time I went and I started to claim back these pieces of who I was, like the little jelly, the financially, the carefree Joe. And slowly but surely claimed those little pieces like mercury coming back together into the collective. Yeah.

Karen Yankovich 7:17
Cool. So eventually, you kind of spun a business around this right? You were so so how would you describe that, like, as you started to step back into the business world, because I feel like this is a journey. I know, I can relate to some of it. I never had the courage to just walk away from something, but because it takes a lot of courage and confidence in yourself, right? Proposal, I’m sure some planning and pre planning and, you know, having the resources to be able to do that, too. So when you started to work your way back into the business, what did you do?

Jillian Lambert 7:51
Well, I started with the mainstream traditional human resource stuff, because that was safe. It was easy. I knew it like the back of my hand, and I could make money, which was the most important thing that I needed to get an outcome. So I started to do that. And I built a business up I did consulting for various companies. And then from there, what I what I would say that that would be the transactional human resource stuff. So onboarding, recruitment policies, that sort of stuff in a bundle. And after a couple of years after sitting and learning practices and starting to meditate, I actually, I guess, the turning point now that you asked me this question is when I started to work with Estee Lauder, and Estee Lauder had a group of women only basically in their organization, and I started to work with women in business. And then things started to change around creating lifework balance. How do I bring my whole self to work when I have a family at home? Or how do I navigate this duality of being a leader and still being compassionate. So those elements started to come into what I was offering, and I started to blend them more and more in my training and my coaching and my team build facilitations in working with entrepreneurs and doing workshops with on top and yours, I started to build in much more of a balanced, I would say, set of skills, rather than it being purely transactionally focused. So there was a lot about helping people learn how to become an authentic, vulnerable, compassionate leader. That doesn’t make you weak. It makes you stronger, actually.

Karen Yankovich 9:40
Right. Exactly. Exactly. And you know what it takes that takes confidence, right? It takes confidence to understand that, that being able to say I’m not sure let me check it out. Or I can’t because of this that takes confidence right? So yeah, I love that you do talk about the the masculine and feminine feminine of all of us. because it can be it is always blended. Right. But it’s just a matter of having that confidence to be okay with that. Right. And, and, yeah, you know, something that somebody the women that I talked to and I know that listen to this that listen or not watch the show. If so they’re so brilliant. They’ve such expertise and they’ve got, you know, years of this, but yet there’s just roadblock, there’s these blocks in the way I’ve needed to be like this, or I need to be like that. Like, it was interesting when you said I ticked all the boxes. So I didn’t get married, and I dove into my corporate job. And here I was, like, I ticked all the boxes. I got married and had kids, you know what I mean? Like, so there’s, it’s interesting how everybody’s boxes are a little different, too. But, but what we’re doing is good. Maybe not for the right reasons. Right. Not that I for one second regret my kids. But but it’s it’s it. You know, this Donald’s on for the right for? I don’t know, I guess there’s there’s no right or wrong reasons. Right. But it was it’s being having the space. I feel like, I feel like what the spirituality does with all of this is it gives you the quiet of mind to kind of be more intentional about the choices that yes, yeah,

Jillian Lambert 11:09
exactly. Anyway, and I totally agree. There’s no, I don’t think there’s right and wrong. And I do my best to stay away from from that kind of vocabulary, even when I’m coaching and someone was like, Did I do the wrong thing? Or have I chosen the wrong decision. And it’s, it’s never about right and wrong, ever. It’s always about what pulled you and diving into that. And the more we do that, the more we can understand how we operate. Each of us are so unique, we so absolutely unique. And we know this scientifically, from our fingerprints and from our DNA. And we want to be we want to be like the power my gosh, it’s so true. And it’s like just be you. You magnificent. Just be you and do you. That’s all you got to do. And as soon as we move away from that, as soon as we move away from how am I supposed to be doing this, whether you’re parenting, whether you’ve been a wife, or whether you’ve been a partner, whether you’ve been a business owner, there’s no book written on the perfect model, right? You just be you. That’s the perfect model and follow that intuition. And I think that’s where that spirituality and I guess business sense merge them, because, of course, they’re business principles that make good business practices. And at the same time, there’s an opportunity for every single person to bring their uniqueness no matter what that is, no matter what they do.

Karen Yankovich 12:40
So I think, thank goodness. Right. And thank goodness. Yeah. So you’re still doing some of this corporate work, right? You still do work with corporations. But you also have you also stepping into a new? Or maybe it’s not new for you, but you stepped into another line of business. Right? So tell us a little bit about that.

Jillian Lambert 13:00
So I do, yes, so the corporate business is still very much there. And I work a lot now with boards and executives and teams around this kind of philosophy, to deepen trust, so that they can navigate more authentically the business world and more sustainably. And then, since 2011, my sister and I have been taking groups to Greece, the place that I went to, in 2005, to start unexpectedly claiming myself back, we started to as a side hustle for lack of a better word, take groups to Greece, I served as a yoga teacher, I do. I’m a near teacher, and we both have a toolbox of experience of modalities. And from last year, we decided to really notch this app and for it to become a real adult business. And because of that, now, we launching three retreats next year, we’ll still do Greece, Greece is our signature trip. And we do local retreats here in South Africa as well. So we will continue to do that. But we have taken it to the next level in terms of what we offering.

Karen Yankovich 14:08
So like tell us about the retreats, what are the intention of the of the retreats.

Jillian Lambert 14:14
So the intention across all three retreats next year, the commonality of it,

Karen Yankovich 14:21
and when you say next year, just in case, you’re listening to this in future, we’re talking about 2024?

Jillian Lambert 14:28
Thank you. Yes. So our intention for 2020 For retreats across all three of them. The commonality is we create a safe space for the participants to create space for themselves. And what we mean by that is, we’ll meet you wherever you at. There’s no There’s no entry requirements. So we meet you wherever you’re at whether you are a mom that is absolutely exhausted and just need to just sleep or whether you’re a business executive that needs face to think or whether you anything In between there just wants to have a good holiday, it’s organized well, where you can do what you want to do. That’s what we do we create a safe space for you to show up authentically with where you’re at. That’s number one. Number two is, yeah, number two is we have a framework or three, and each, each of them has a slightly different theme. And in there, we follow the motto of staying focused with the essence and free on the form. So we do not have an itinerary that gets eight o’clock on the bus, nine o’clock swimming tennis, we do not do that we create an organic space, we will do movement every day, that we can guarantee you and we offer that movement to all levels of a human being fitness and mobility. And in between that we then navigate what the group needs are, and we’ll do our teams or we’ll do workshops, or we’ll play in between so that runs across all the work we do those emphasis, the exciting thing for next year, and I know this is predominantly a woman’s show. But the exciting thing for next year is we offering space in the first retreat for people to come that are men and woman.

Karen Yankovich 16:17
Oh, that’s fine. Yeah, that’s exciting. Yeah, and

Jillian Lambert 16:21
the reason why we doing that is because we’ve done this for so many years, and we’ve had goddesses come a woman come four or five times, and they like, please get that come out with my partner and do something where I can share this joy of being in a Greek village with them. So the first one is a mixed gender. It’s called a taste of grease. And that’s exciting, it’s adventurous, it’s fun, it’s pretty light, we will do daily movements, and we’ll drop seeds of spirituality in but it’s not going to be very deep, and very focused on journey work, it’s going to be quite light. And then the second one is called awakening the Goddess within. And this is one for women who are wanting time and space to do an inner journey. And in there, we still go for outings. And we still have fun. And if you want to sip cocktails, at sunset, we still do all of that. And at the same time, we offer tools and practices where you can do some introspection, and go, where am I? What’s calling me? What do I need to heal? What has been asked of me. And that’s those two are both in Greece. And then the third one’s called nurturing the Goddess within and that one’s in Portugal. And the theme for that one, again, is for a woman who wants to dive deeper into understanding how they are in relationship with others. So it’s very much about nurturing the person in order for you to show up better in inverted commas in your relationships with friends, family, client, just, etc. Yeah, so they, there’s a thread that runs through all three of them. And then there’s a different focus for people that are looking for different things right now.

Karen Yankovich 18:10
Yeah, I you know what, it’s so interesting. You know, of course, as we’re moving into 2024, we’re coming out of years where we couldn’t travel to Greece and things like that. So how did that impact like debt? You know, so from the business perspective, right, you’ve got this business, this corporate business, but then and then this side hustle, would you call it but it also sounds like really a passion business as well. But hopefully a profitable one. Tell us a little bit about that journey was, you know, how did you manage the retreat business when people couldn’t leave their house, nevermind their state?

Jillian Lambert 18:43
So what we did is we have, we have just under 90 women that have joined us over the last Wow, top 15 Or how many weeks 23. From 2011. to Now, we’ve had about we’ve got 89 People actually that have joined us some once and some five times. So what we did when COVID hits is we obviously couldn’t do the retreat for us in South Africa. It affected us for 20 and 21, those two years. So what we did for our inner group, is that we did online events where we did a reunion online, we did workshop online, we connected online. And then both my sister and I started to do a lot more online work. So she took her yoga and who are you being acknowledged online? And I took my toolbox of wisdom online, whether its authenticity immersions, or behavior styles assessments. We actually just we just went online with the things we would do, you know, we kind of separated them out and made these smaller accessible modules, which is turned now into both of us continued business.

Karen Yankovich 19:54
Oh, great. It’s awesome. Well, it’s global,

Jillian Lambert 19:56
you know, global audience which is perfect. asked

Karen Yankovich 20:00
to Who are these retreats most suited for?

Jillian Lambert 20:04
So I would say that our main audience, our woman, except for that first week in Greece next year, are mainly women between the ages of 35. And up. So we’ve had women that are in their 70s come to Greece with us. And I would say they for women that are seeking a pathway to deepen their authenticity is the one area so we really have this yearning when people come they really want to understand who they are, and are often quote, There was a movie called Runaway Bride, I don’t know if you’ve ever watched it with Yes. And my famous my favorite favorite line of that movie that talks into this is right at the end, I think she got married three times or something. And right at the egg was right at the end was this, this clip around her finally trying to figure out how she likes her eggs in the morning, right? Because she had always just done it the way he wanted them. And I always say, Come and find out how you like your eggs, basically.

Karen Yankovich 21:13
Oh, my gosh, that’s amazing. You know, and can I just tell you this, I can still relate to that. And I think I’m sure many of the people listening are. And I’m thinking about, you know, which is one of the things I love about you offering this is that, you know, so many I hope, more women, I mean, my mission is for more women to to get clear on how they can support themselves, right. But even like my, you know, there’s never I feel like it’s always a journey. And even myself, like I am participating in something this year. That is so and I’ve committed is solely for my personal growth, but not my business growth, not my family, not whatever. And as I kind of felt into it to see, okay, do I want to do this or not? The feeling that I was feeling was completely not recognizable to me. And I was like, well, that’s not good. Do you know what I mean? If I don’t, even if I don’t even recognize this feeling of doing something just for myself, then all this is, you know, that is and you know, we need to change that, but it needs to change. So, you know, we see this, and I you know, I mean, my entire business is around supporting women not necessarily as much in their self journey, but in more in their business journey. But still, that’s it, I believe, solely that the work that I’m doing on myself is going to also support my business and my family and all the people and we’ve know this, I’ve probably said this 100 times, you know, put your mask on first on the plane, like we we intellectually know this, but making the space and the time and the investment for it. It just doesn’t happen. And I don’t know why that is so. So do you find that to be a challenge? Do you find that there’s women that are just such a perfect fit? And so in need of this, but are have a hard time making that decision to say yes,

Jillian Lambert 23:00
very much. So spot on. And it’s one of my favorite quotes that I that I use in my coaching as well is, can you disappoint others to be true to yourself. And that was one of my, what’s been one of my mantras my whole life. And what I’ve found, what I find is the generic and this is this will change depending on societies and communities and woman are, but I I’m going to generalize, which I don’t do often. But generally, because of how life has unfolded over the many, many centuries that we’ve existed in it. Women haven’t had the luxury of being on top of the list to make their choice first, we haven’t. Right, we have had to be second. We will you know, we all the way through to not voting all the way through all the way through to patriarchy. I’m not going to get into any of those debates.

Karen Yankovich 23:54
No, and I agree with you. And I honestly, and I watched that play out with people I know, during the pandemic, who they believe themselves to be and I believe them to be more awakened and feminist and I watched it happen where, you know, men had an office and got to close the door because they had to go to work. And women were taking their laptop in the car with them to finish their zoom call while they were driving their kid to school. You know what I mean? or to the right, like for some I watched it happen. And I was like, How is this still happening? And I know these people and I know that if I pointed it out to them, they would be a little blown away by it. Right. But yeah, it’s we’re still doing it. But

Jillian Lambert 24:34
um, yeah, that is the first answer to the question because that is and that is implicit and unconscious most of the time, all the way through. I mean, I can give you the example of and my sister won’t mind me sharing this because it’s part of the story of how we ended up doing our first retreat, but she had two youngsters, two young children at the time, and I called her from Greece in 2010. And I said, I’ve been called from powers above To do a retreat in Greece next year, and I need you to come and do the yoga and she did you crazy, I can’t, I just can’t. It’s impossible. Right? And I wiggled them found my way through it. And eventually, I got her to come by me, the only way I got it to come was to say to her and convince her that it was work. And she had to come because it was work, right? And then no other circumstances could that change happen in your brain in terms of, oh my God, how can I leave my children and what my partner say. And she went through Strife for years for making that choice of putting herself in that position. And this is the reality, when I have info sessions, like we do in an info session tomorrow night, and people come on the call, and I can guarantee it’s gonna happen again, tomorrow, when people say, it sounds wonderful, and it’s lovely, but I just can’t come. And when you dive into that, I just can’t come. It’s not about the money. And it’s not about the time it’s about, I don’t deserve to give this to myself. Right. So that’s, that’s the rule. Right? And when you coaching woman and business, the reason why this is so important, and you add would be interesting, if you find this is that when a woman comes to you and says I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different, I see that in the woman that I work with is that if they’re not aligning completely to who they are and what they offer, then it shows up energetically. But it’s this default, I don’t deserve this, I’ve got to be here for the children. And I’ve got to be here for my husband or my partner. And I’ve got to be here for the business. I started and, and I’m on number 5678 or nine on the list. That’s what it is. And we’ve got to get ourselves to the top of the list.

Karen Yankovich 26:47
Yes, yes. And it changes everything. So okay, so there’s, I’m sure there’s people, I hope I know this people are sitting going, I’d love that. And hopefully, so we’re gonna let them know, there’ll be links all over the place, and how you can connect with Julian and find out more about these retreats. But what about the people that truly just are not in a place right now? Where they can come to Greece or South Africa? Do you do anything? Virtually?

Jillian Lambert 27:07
Yes. So there’s, there’s a range of options virtually. There’s a couple of free options that I do. The one is the standard New Moon intention setting session, I do every new moon and it’s online. And you don’t have to have a video, you just it’s a 45 minutes for yourself. And I do that in the evenings in South Africa. So I think for a lot of your audience, which should work the next

Karen Yankovich 27:33
day in here in New Jersey, in the US. So that how people find out about those.

Jillian Lambert 27:38
Those are all on my website, Julie Lambert’s dot co.za is my website, there’s all on there. And then I’m going to be launching my calendar for next year where there’s a variety of other things that will suit time and budget. So that’s everything from I do 21 Day journeys, in the beginning of the year, I do a healthy habits journey. And that’s great, we have a global community, it doesn’t take a lot of time and energy, that’s a free offering I give. And then people get to know me. And if they like me, then they can start journeying with me on different things. So you don’t have to be able to fly to Greece or Portugal, have a look at my website, see what calls you reach out to me, Are there lots of different options that you can join me in on a online platform,

Karen Yankovich 28:24
and you have a gift for our listeners for those online? Work? I do not tell us about that.

Jillian Lambert 28:30
So because you’re so far away, and I doubt you’ll be flying to South Africa in the near future. I’m happy to offer all your listeners the 30% of my paid offerings for next year that are online. So my online offerings, which are unfolding when the calendar comes up, feel free to use the code that you’re going to share just now. And you can get 30% any of those. So whether it’s a one day workshop, or whether it’s a weekend retreat online, or whether it’s a five day immersion, the different offerings that will be coming up that you can choose from, and the

Karen Yankovich 29:04
code you would use as Karen why so use the code Karen, why to get that 30% discount, which is awesome, which is awesome. And honestly, I think that everybody needs to do this everybody that listens, you know, certainly listen, you know, my entire business really is lifting women up and wanting there to be more wealthy women in the world because I think women with money can change the world and they can make choices like I’m going to Greece and I’m going to pay somebody to bring food into my family for the week while I’m in Greece. Right? So whatever whatever that is that’s holding them back. So I you know, at the heart of all of that though, is are you are you feeling supported? So I want to just talk for one minute about our our program or she’s linked up accelerator program is the program that is the it’s the place to get going in our program because we fully support women to learn how to step into these new identities. So many of the women And listening to the show and that we support are really reinventing themselves to post pandemic, just as they step into their new chapter. And we want to help them not just reinvent themselves, but rise up while they’re doing that and, and know that there all of this is there for them. Right if they can, and it’s not just about, you know, I give them strategies all day long, you can give them strategies all day long, but the strategies alone are going to just keep them stuck, right? Like look behind me, I got 50,000 books in my house and if books changed my thought my life I wouldn’t need another one. Right? It’s the it’s the one too it’s the talking to people is the energy work is the energetics is the the vibe that surrounds you that that changes everything and retreats like Jillian offers and programs like our she’s linked up accelerator program, are the kinds of things where these are groups of women that are committed to doing this. And do we get together? Right? Do we get together and not being like a feeling like a lone wolf or not feeling like, they don’t know where to get started, we know how to help you get started. So if you want to know what that looks like, just go on over to Karen yankovich.com/call. Again, all these links are in all the notes, wherever you’re listening or watching to this. Just go on over to Karen yankovich.com/call. And you can grab a spot and you get to hang out with people and D our mutual beautiful, amazing person is the first person you meet because she supports all of our, our clients in our on our students in just making sure that they are DS whole role in my business is to make my clients happy. Like that’s it. Yeah, that’s what she does. Yeah, because so many women are not going to ask for that help. So we like proactively make sure they’re getting the support that they need. So Jillian, thank you so much for being here today and doing this with me. I will put links to all of this definitely you want to connect with Gillian, we’ve got you know, her her, her stuff, her her social media links and everything in the show notes you want to connect with her. I’m definitely gonna check some of this stuff out because I think it sounds amazing. And, you know, if you loved what you hear today heard today, I would love for you to take a quick screenshot of what you’re listening to share it on social media, tag me tag, Jillian, you know, we’ll support you like we’re here to support women, right? So, so share this with your network so that we can share your posts with our networks. And everybody gets more juice from that everybody just gets more lovin from that, right? So I would love for you to do that. You know, if you love what you hear heard today, we love your reviews, wherever you’re listening to this, follow the show on Apple podcasts or wherever you’re listening. Now that we’re on YouTube did hit the little bell and get follow us on YouTube so you don’t miss an episode. And know that if there’s also a link in in the show notes, to speak pipe where you can leave me an audio message it you know as much as I love this, the one of the reasons we’ve moved to video and audio is because I feel like it’s a little bit more, it’s a little bit less me feeling like I’m talking at you. I know that I still am talking at you, right? But I feel a little bit less like I’m speaking with you at least I get to speak with Jillian, and you can watch that. But even the solo shows like I feel like they get to speak with you. But the SpeakPipe link gives me the opportunity to respond to you, right like you leave me a message. Tell me what you thought of this episode. Tell me if you have a guest you think I should interview? Tell me a topic you’d like to hear me talk about, call me out or call Julian out on something you heard today and tell us what you think about it. You know, we’re here for that. And I respond to every single one of those personally with a personal voice response. So and it’s me, not some AI bot. So I would love for you to do that. And know that we’re going to continue to be here for you. We’re going to continue to bring the show to you every week with beautiful women like Jillian to introduce. I love being able to introduce the people in my world to you. And yeah, Julia, thanks so much for being here today.

Jillian Lambert 33:51
It’s it’s an honor and I’m just so grateful for a woman lucky in the world that are doing incredible, incredible work, bringing this message supporting other women. I think it’s so needed in our times and I’m so looking forward to continuing this journey that we can support each other.

Karen Yankovich 34:07
Well right back at you right back at you. Thanks so much for being here. Pleasure

264 – The Power of Women Supporting Women: Amplifying Success and Changing the World

by | Dec 11, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how women will change the world when they support other women.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I’m your host, Karen Yankovich, and today we have a very special episode dedicated to the rise of women supporting women. It’s been amazing to see how this movement has gained momentum, especially on platforms like Threads, where women are following and supporting one another.

I truly believe that when women have more money, we have the power to change the world. That’s why I wanted to dedicate an entire episode to this topic. I want to encourage all of you to support each other in your personal and professional growth because together we can achieve amazing things.

I’d like to start by sharing my own experience of supporting women through collaborations. It’s been such a rewarding journey for me, and it has helped me grow my business in ways I couldn’t have imagined. It’s important to note that genuine collaboration is not about spamming or pitching. It’s about finding like-minded individuals with aligned audiences and creating valuable collaborations that benefit everyone involved.

I also want to emphasize the importance of seeking out mentors and being mentors ourselves. Mentorship plays a crucial role in personal and professional development. I encourage all of you to reach out to women you admire and explore opportunities for mentorship. You’d be surprised how willing people are to share their knowledge and help others succeed.

Leadership and advocacy are also vital components of this movement. When women advocate for each other, we ensure that policies are passed to support our growth and well-being. It’s important to share our stories, advice, and learnings to create a supportive community that helps each other excel.

In conclusion, I want to remind all of you of the power we hold as women supporting each other. Take a moment to reflect on your own strengths and lift each other up. By bringing others along on your journey, sharing knowledge, and giving back, we can make a difference and change the world.

If you’re looking for more support and guidance, I invite you to schedule a call with me on my website, karenyankovich.com/call. I’d love to help you on your journey. And don’t forget to share this episode and tag me on social media using the hashtag #goodgirlsgetrich to keep the conversation going and to support other women.

Tune in next week for another exciting episode of the Good Girls Get Rich podcast. Until then, keep shining, striving, and supporting each other!

Show Notes and Video:

Magical Quotes from the Episode:

  • “I truly believe that when women have more money, we have the power to change the world.”
  • “Genuine collaboration is not about spamming or pitching. It’s about finding like-minded individuals with aligned audiences and creating valuable collaborations that benefit everyone involved.”
  • “Mentorship plays a crucial role in personal and professional development. I encourage all of you to reach out to women you admire and explore opportunities for mentorship.”
  • “When women advocate for each other, we ensure that policies are passed to support our growth and well-being.”
  • “By bringing others along on your journey, sharing knowledge, and giving back, we can make a difference and change the world.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
Hello, hello there. I’m Karen Yankovich, the host of the good girls get rich podcast and this is episode number 264. And today we’re diving into a topic that is really at the heart of everything we talked about here on the show, and it is near and dear to my heart. And that is the rise of women supporting women. It’s not just a trend, it’s a movement and it is shaping our world in so many beautiful ways. You know, maybe you’ve seen what’s what prompted me to do this show is the I guess we’re gonna call it a phenomenon on threads. You want threads, if you’re on threads, we should be connected. Follow me, I’ll follow you back, because there’s a phenomenon happening right now on threads, women following women. And it is just not ending, it’s been going on for weeks now. And or at least at the time that I’m recording this episode. And it’s really amazing to me, I am connecting with women I never would have known before, I’ve never would have seen them on threads. And the energy behind it is just such love and support. It’s amazing. It’s just truly amazing. And it made me want to do an entire episode about this, because it’s so impactful. It’s so impactful when you can find a space online or or not, right? Where you just feel that there’s an energy of support, right for whatever that is. And you know, it’s interesting, because for me, you know, my I support women. I want there to be more wealthy women in the world, right? I want there. I think women with more money can change the world, we can donate to the causes that are important to us. All the things right. And I help women do that I write I help you rebrand your baby, your next chapter, step into that new brand confidently and powerfully with a great presence, a great personal brand, a great LinkedIn profile, some maybe some PR see have some credibility, that’s at the heart of everything that I do. And if I had to, if I had to niche that down even further, right, my favorite way to do this, and my favorite way to grow my business is with collaborations, right finding people who have an audience aligned with my audience, right and promoting each other. It’s not spammy, it’s not sending. I mean, you guys know, I’m sure you know that if you put my name in a Google search, I’m all over the place about LinkedIn strategy. But it’s not the spammy LinkedIn stuff that you’re seeing now where all these people are just connecting with you connect with 100 people at a time and then spamming them by myself by myself, I can help you. It’s not that at all. It is finding other people that have an audience similar to yours and offering to collaborate and creating beautiful collaborations. It’s a huge part of what I teach. And I can point to six figures in business from some of these collaborations that I’ve had. I mean, they are the most powerful way that I grow my business. So this women’s supporting women trend on threads is just filling my heart with happiness, right? Because I know you’re gonna get a lot of happiness in this episode, just just be prepared. Right? You may. It’s because it’s just so I’m so overwhelmed by it truthfully. Because it’s moments like us that remind us the power that we have the power of sisterhood, right? This isn’t a new concept. Throughout history, women have found ways to support each other, right? Whether it was suffragettes, right, or the salons in Paris, or just friendships and communities in our everyday lives, like we know, you know, we get a bad rap. Right? When when there’s movies like Mean Girls and things like that come out, like we get a bad rap. And I guess there are women like that. But overwhelmingly, my experience has been that the women in my life support me and I support them. And in recent years, we’re seeing this gain even more momentum, right? Like, there’s local meetups women are coming together like they never have before. And you know, when we come together, we lift each other up, we all rise together, right? We create synergy that’s not just about our individual successes, right? It’s about that collective empowerment. So first and foremost, as we dive into this episode today, I want you to just stop for a second and recognize and celebrate other women’s achievements. Have you seen that meme? Which is like something about? I’ll find it and I’ll put it somewhere. I’ll put it in the show notes for this episode. But it’s something about be the woman that fixes somebody, the other woman’s crown without acknowledgement or something like that, like that’s what this is, right? That’s what this is. That’s the trend that we’re seeing right now. So recognize, celebrate other women’s achievements, not just giving them by giving them a pat on the back, but by acknowledging the hard work, right? The struggles, the triumphs, all the things that come that come together to this, it’s not you know, it’s about saying, I see you. I appreciate you, and I’m with you, right, this simple act like I’m just gonna say that again. I see you. I appreciate you. And I’m with you. Close your eyes and say that again, I see you. I appreciate you and I’m with you. This simple statement that little mantra can absolutely inspire, motivate. And most importantly, it just is at the heart of that sense of community that we’re talking about. Listen, I’m recording this episode a couple days after Thanksgiving. And I, first of all, I’m watching the Thanksgiving Day Parade and come on share how old is she, like 7877 hours, I think it might actually both be 77 Share on Broadway or on in front of Macy’s at that parade at her age, like killing it just lit up my heart. And I was just all over that. And then later that day, Dolly Parton was leading the halftime show in a doll in a Dallas Cowboy cheerleaders outfit, right? Like, these are women that are just not giving up. They’re continuing. They’re showing up. They’re continuing to support other women, I’m continuing to support them, because I’m so impressed with what they’re doing. Right. So I say this, because many of the people that I work with are over 40, over 50, even over 16 over 70. There, it doesn’t matter how old you are this support of women and just showing up as your best self and letting other people support you and supporting other women. It’s timeless, it doesn’t matter how old you are. Right? So think of Think for a minute about how you can be a part of this beautiful movement. Obviously, you can go on threads, right? But how can you recognize and uplift a woman in your life today? Right? Just whoever that might be. Think about it. Just take a small step today, like could be as simple as just sending a text or sharing a post on your social media, right? Whatever, whatever you’re feeling. Because when women support each other, it’s not just about our individual growth. This is when our businesses thrive. When we’re sharing resources and networks. We’re also sharing wisdom and experiences and encouragement. And this is an absolute game changer, right? Especially in times of uncertainty. Right, which come on, we’re in some crazy times right now, in times of transition, many of the women that listen to the show are in some kind of transition, maybe you’re in corporate, you’re moving into entrepreneurism or maybe you’re just like, eff this six figures, I’m ready for multiple six and seven figures, right? Because, again, I wanted to be more wealthy women in the world, right? So this encouragement and this wisdom sharing, and experience sharing, is what helps us thrive in these times of transition. You know, there’s studies that show that organizations that have more women in leadership roles are more profitable and more innovative, right. And it’s so hard to see why we bring more diverse perspectives to the table, right? We create, we have creative solutions in our head, like we come up with all this crazy stuff. You know, it also fosters community well, being women supporting women creates a ripple effect, right? Like when I’m watched when I’m on threads, and I’m going on threads, like more often than I’ve gone on thread since it came out, by the way with this women supporting women thing. It’s like throwing a pebble into a pond, right? The impact that ripple spreads far and wide. And, you know, for me, it’s not just about having a lot of women, women followers, right? For my business, let’s get real strategically, I have a podcast called Good girls get rich by program is called she’s linked up. It’s no secret that I want to attract more women into my business world. But it isn’t just about the numbers, right? I what I’m doing and what I encourage you to do is actually connecting with these women and strategically doing some outreach beyond the thread connection. Can you put a call or two on the calendar for this week? This episode’s coming out? Yeah, December 11 2023. So so, you know, maybe it’s quiet. And it was maybe it’s a good time to do that outreach to for the next couple of weeks until you kick off again, in the beginning of the new year, right? doing actual outreach to these women, creating that community beyond just the connection, because this is how we can see more women in leadership roles. This is how we see more female entrepreneurs, this is how there are more voices and decision making spaces not because they’re followers, because they are connections, and we actually speak to them. And this is what leads to more inclusive and equitable communities. Right. So, so do go a little bit beyond the connection. Another way to go a little bit beyond the connection is mentorship, right? Whether you’re offering guidance, or looking to receive guidance, or maybe a little of both, right, we probably all should be doing a little bit of both. Mentorship is such a powerful way to support each other. You know, that passing of knowledge do you think about this, like I think about Allison, I’m a grandma’s girl I had, I grew up I had seven grandparents growing up, I had all four of my grandparents and three of my great grandparents. So I had both grandmothers and a great grandmother and I there’s so much that I owe to them and I was blessed and lucky enough to have actually known them, right. So so that passing of knowledge like as when we just did Thanksgiving, I made the cheesecake this amazing delicious, light pineapple, Italian pineapple cheesecake that my grandmother used to make, right. i She passed that on to me I can pass that on to my daughter. So it’s not just about passing of recipes, but it’s about passing of wisdom, right and inspiring confidence and fostering growth

right All the things. So as we’re, as you’re doing this, as you’re, as you’re building out your beautiful network of other supportive women, remember the importance of that of mentorship, right? And then, you know, how do you do this? Where do you find these people, maybe it’s a new network, maybe you start a mentorship program, right? And in your business, whatever it is, remember, the strength of the chain is in each link, right? So you are the you are important, you alone are important, you can make or break that chain. So this is why I feel like when women are lifting each other up, we’re not just strong, we’re unstoppable. Alright, I gotta tell you something, this is, you know, the mentorship and the community that I get to be a part of, in my shoes, linked up programs. It’s something I wake up grateful for every single morning, I’m not kidding, I cannot tell you the beautiful, amazing women that are changing the world. Right, changing the world. And that’s This is at the heart of why I do what I do. Again, I want more women to have more money, right? So I’m here for that. And, you know, a big part of the success of my shoes linked up program is the community is the support these women give each other, you know, listen, I, I have no delusions that I am the answer to every one of their questions, right? Like I love when we have this lateral learning thing going on where I bring the strategy, I bring the brainstorming, and I bring the container. And then they all we get to support each other? And did you guys get to write like, we get to do this, right? You get you get to do this. So you know, you know that I would love to talk to you, if you’re not yet a part of this community, you can find the links in all of our stuff in the show notes or just go to Karen yankovich.com/call, you can find that link, we can chat about what it looks like to to get to be a part of this beautiful community. Because it is one of the biggest parts of this is the is the the way that we all lift each other up. But let’s get real. It’s not always all, you know, flowers and and you know, happiness, right? So there are barriers that we have to overcome. But isn’t it better to overcome the barriers together? Right, it’s no secret that as women we face unique challenges, right, personally and professionally. You know, there was a study that was done, I think was 2019. That talked about women were making, like, half a trillion dollars less than men, right and the in the gender, the gender wage gap. This was before the pandemic, I honestly believe after the pandemic is probably wider. I think the wage gap gap grew. Because what I saw personally and professionally, were a lot of men and listen, I love men, this is not about men, but male bashing. This is about understanding that women have unique needs. And we’re still stepping into the roles of how are the kids getting to school who’s got to make their lunch while the guys were just like, gotta go gotta work and close the door behind them. Right? So I, I witnessed it, I believe that that’s one of the reasons why so many women are not willing to go back to the way things were. Right, they’re not willing to go back to the job that they were at. And that’s what’s driving this great resignation. Because, because it’s like, we’re we’re all like, you know, eff this, right? Like, I can’t continue to do this anymore. Like, what, why am I doing this? Right? I, I there’s opportunities for us to really thrive to really shine and to bring great wealth into our world and interested in generational wealth. But it starts with our decision, right. And there’s those barriers, there’s the barriers, that we’re still making the lunches and making sure the kid gets soccer practice. Right. So and one of the other barriers, one of the first barriers that I see so frequently, is imposter syndrome. Right? It’s that little voice in your head that says, Are you sure you can do this at what am I going? What are people going to think when they hear me say this, right? Every woman there is not a woman that I have talked to in my business that has not heard this voice at some point in their life, not a single woman. But this is where that sisterhood becomes a beacon of strength. This is where we need the sisterhood to lift us up. I mean, you know, part of the work that I’ve done that we do in in our shoes linked up programs is we write your LinkedIn profile for you because it’s hard to write your own LinkedIn profile. It’s hard to shine a light on your genius the way other people see you. Right. So we do this. And I have had the absolute, you know, pleasure of being able to do this for women across the world, and all levels, you know, of business. And I specifically can think of a woman who we wrote there and LinkedIn, we run her LinkedIn profile, and she’s like, she is a name like you would recognize top 10 Women who in business, not entrepreneurs that are you know, like this is a woman you and we wrote her LinkedIn profile for her. And the first thing she said was, I feel like I’m bragging. I was like, You did all this like you did all this. I didn’t make this up. You have to just own this. But even women at the toughest levels of corporate of corporate are going up can’t really say this about myself. Right? So I’m telling you this because if you’ve hearing that heard, have heard that voice or if you’re currently hearing that voice, it is absolutely Every woman is hearing it right. It’s one of the reasons why into all the work that I do. We build mindset into the work because so many women that come to me have ambitions here like this is going to be my seven figure year, I want to help 1000 women this year or a million women or whatever, right? Their energy is still here. Right? They know it’s here. They know this is here for them. But they can’t get breakthrough this herb, but my people will say, Papa, I want to help you align your energies and your vibe with your ambitions, because that’s where the magic happens, right? So we incorporate mindset, and and identity work into every single thing we do, because I can give you strategy all day long. But if you don’t get over the imposter syndrome, you’re never going to do it. Right. So. So this is where that community is so important. Because we can help each other with this, we can shine a light on each other’s genius, help us start to feel more comfortable as we step into this. And by the way, when you step from six figures to multiple, six figures, that’s a new identity. And when you step from multiple, six figures to a half a million, that’s a new identity, when you separate a half a million to a million new identity, and so forth and so on. So it doesn’t end, it’s never gonna end, right. So we need to understand that this women supporting women movement can help us overcome this, okay, it’s not gonna help us, it’s not gonna go away. But it can help us overcome this. There’s also barriers to break because there’s a lot of the women are a lot of the one I work with are male dominated fields, I was in a male dominated field for most of my career, right? This is where like, even more important that our collective support, right can make a tangible difference when you’re sharing experiences and strategies and advocating for each other in these workplaces, in business dealings. And in social settings. This is where we can break those, those barriers in those male dominated fields. Like my my background was in technology, I was designing Wide Area Networks, you know, for AT and T and Verizon, with bits and you know, bit rates. And, you know, we’re networks across the world. And very often I was the only woman in the room. And if I didn’t like shove my voice into the conversation, no one would have ever asked me my opinion, and to literally shove my way into the conversation. And thankfully, I was smart enough that they took me seriously. Because otherwise I would have never been able to achieve the kinds of things that I achieved there. But I had to shove my way into that. And I really think that’s probably one of the reasons why I do what I do today. Because I learned, I like I like, you know, sharpen my teeth on that. Like, this is what I learned it when in my 20s and 30s. I learned how to advocate for myself, because if I didn’t I don’t know what I would have still been doing but

but here’s the thing as women start to grow as this women supporting women, phenomenon continues, and women’s are to advocate for each other in the workplaces in business dealings. Like this is where we can recommend fellow women for jobs or projects right and or maybe pushing for policy changes or things that will benefit women in the workplace. These are the more women in these male dominated roles is what is what’s needed for this change to happen. You know, I don’t know if you guys have watched I talked about this a couple times. Lessons in chemistry. Is that watching it? Like I think it’s like the early 60s. It’s tough to watch because it’s exactly how it was that right? And here’s this brilliant chemist, this brilliant woman chemist who you know, absolutely is getting just her lunch eaten by in this male dominated field. Right. So while it is not like that anymore, thankfully, it is not it’s still there’s still plenty of things you’ll recognize when you watch that show. Right? If you watch that show, another barrier that we sometimes face as women as we build our careers and as we build our businesses is work life balance. Right? I talked about that a little bit when I mentioned the pandemic, juggling professional aspirations with personal responsibilities and you know, caring I mean, sometimes we overdo it like at least I shouldn’t say we sometimes I overdo it sometimes I need to have homemade cookies when the kids perfectly happy with chips boy, right like so. You know, there’s times that we go this home that we have to give and take on that. But it can be a tightrope walk to be trying to balance you know, work and life and gosh, everyone My kids are a little Mackey’s are prone now, but when my kids were little, it was insane. It was insane, right? But this is where community plays that crucial role. I remember distinctly, my daughter had a friend whose I was at that point I was when I was divorced. My daughter was probably in maybe in middle school. She was younger than when I got divorced. But let’s just say like she was in late grammar school, early middle school, one of her best friends also had a mother who was single. And it was so nice because we could break rules like I gotta go on a conference can can she stay at your house on a Tuesday night? Right? Like, those are things that like you need other women to help you with? Right? We need other women to do this. And this is where our community is so important the people you surround yourself with, even if it’s Can you walk the dog, right? Like, you know, now you can pay people to do all those things, right? You can find apps for all that but but, you know, like, I didn’t want to keep calling people to walk the dog unless they were asking me to do something right. I feel like I was always asked asking asking. So by sharing community by sharing resources and advice, or even just listening, this is how we help each other find that balance, right? This is how women find that balance. And this is how we start to create supportive environments. Because our supportive environment is not just our work environment, it’s our home environment. And they they offset each other. Right? There’s not, I mean, I’d like to, I think there should be boundaries, but I don’t think there’s a brick wall between them. I mean, I’m sitting here recording this, this is a bedroom in my you know, this is a room in my house. Right? So, so there’s not a brick wall between my office I don’t get in the car drives anymore. Right? So, so juggling your professional responsibility and aspirations, with your personal responsibilities is tough, right? It can be tough. So So creating a supportive environment and, and having people to talk with about balancing work and life, you know, where you can find flexible work options, like, can you watch my kid my kids sleep at your house on a Tuesday night, right, which we would, which was unheard of, right? Because it’s a school night. But understanding that support in your personal life contributes to and is is as important as your professional success. And this is, again, where the women supporting women is so powerful. This is this is where this is so powerful. I’ve worked hard to be able to do the things that I can do right now. I’m not willing to give them up, right? I mean, I’m not easily anyway or not for not not, I want to continue to be able to support my personal my business has support my personal life, the way that it’s been able to do that. Right. And, and I’ve faced a lot of barriers to get where I am right now. Right? So now that I’m in a situation where I can be more choosy about what I do and where I do it, and how I do it. I want to help other women do the same. And I want you to do that too. Right, our journey, the climbing the ladder isn’t just about getting to the top of the ladder, it’s to make sure the ladder still there for the people that come after you. Right. So. So this is where I feel like I’m at in my career right now that I can help other women climb that ladder that I have spent and believe me, you guys talk about this on a ladder. It’s a roller coaster, right. But the more work that I do, the straighter that roller coaster is the less dips, hopefully there are. So so there’s some nitty gritty right that we can do to get to where we’re at. Right, we talked about some of the beautiful things, we talked about some of the, the barriers, so how can we effectively network and collaborate and elevate each other? It’s not just about like building a network. It’s about building community. Right? So you know, this is where this is where the rubber hits the road. And if you have talked to me, personally, you’ve probably hear me say this, but this is not about, again, I’ve already said this in the show, it’s not about having a million connections on threads is about actually having some calls, some calendar, some appointments on your calendar from some of those connections, right? It’s not about having a million LinkedIn connections. It’s not about who what the algorithm shows, and how many people sees your post, it’s about how many people are on your calendar. That is true networking, that is building meaningful relationships. And that is how we help each other grow. You know, those conversations, my favorite kind of conversations to foster are, here’s what I do, who do you know, right? Because I also want you to tell me what you do so that maybe I know somebody, right? This is how we do this. And this is how we this is how we build wealth. Okay, we build wealth. I mean, this is now that we’re doing this for a video, I can do this in person. But like, if you sell pens, right, yes, I can buy a pen and that would support you. But what if I know somebody that owns a stationery, a chain of stationery stores that might want to buy 10,000 of your pens, right? That’s what I want. Right? So those conversations happen from conversations, if I see your social media posts, I might just go Yeah, buy one of her pens, I want to support her. But if I get on the phone with you, and you tell me that you have big goals, and one of your big goals is to find 10 new distributors in 2024. And I know somebody that can help you get there, I’m going to make that introduction that happens when you get on the phone. Right? That happens when you get on the phone. So you need to be genuine in your interactions. This is why like even with all the AI stuff that’s out there, and I did an episode a couple of weeks ago about how people don’t even know if you’re a real person anymore. This is this is even more important that you’re genuine in your interactions. And this is why when you have these connection calls with people, right, this networking, where you actually have calls on your calendar, it’s not just about having her hear about you. It’s about you seeking to understand her story, her challenges, her aspirations, right. The strongest connections are built on his authenticity, right and mutual respect. So when you can create these collaborative opportunities, right I mean, that’s there’s what’s one thing to network, it’s another thing to be creating, creating intentionally collaborative opportunities, right to work for mutual benefit. These could be joint ventures, referrals, or even co creating events or content or whatever, interviewing somebody on a LinkedIn live, right. These are collaborative ways so that you can shine you can shine In a light, and they’re genius, and they will be able to do the same for you in some way. Right? So we want to look for, like complementary skills and opportunities, right? Like, you know, maybe you maybe you are maybe you maybe you’re a website coder, right? Look for graphic designers that maybe can open the door where you can collaborate, right? If you’re on the same field, I have done many workshops with other people that that are LinkedIn strategists like, you know, we can there are people like, there are people that, like, I remember Beth Granger, and I did when clubhouse first came out, Beth and I would do these collaborative clubhouse rooms. And we weren’t technically direct competitors. But you know what, there are people that resonated with Beth, there are people that resonated with me, she got business, I got business, we got to collaborate, right? So it’s not just don’t worry about the competition, just amplify each other’s strengths, right? amplify each other’s strengths. And don’t forget to give back, right, as you’re growing in your career in your business. Look for ways to support those just starting out. That’s

why I do this show, right? Because I know that my years of experience can help people that maybe aren’t ready to join my program yet. But still would benefit by my mentorship and my advice, right? So, you know, I am here for that I’m here for that we have our free Facebook group, if you go to LinkedIn for women, community.com, you can see our free Facebook there, I’m there, you know, I’m there to be your mentor through all of this, right? It is my gift to you. So join that Facebook group, listen to these shows, and ask me for help. And let me help you and then help others. And this is how we dive into more of this, right? Because mentorship and leadership, I think are is the key mentors, I’m gonna say mentorship, leadership and credibility are the key to women truly stepping powerfully into that new chapter. Right? So even if you feel like an like you don’t like maybe you maybe you’ve been working for years, right? And you’re, you’ve got all these skills. And now you’re stepping into a new role as a consultant, you still have all those skills, right? But you feel like a newbie, you feel that imposter syndrome, because you’ve never been a consultant before, how could you know how to feel right. But if you if you own the skills you have, and you and you give back as you’re growing, right, and you have to wait till you’re grown to get back, you get back as you’re growing through mentorships. And stepping into your role as a leader. And and stepping into your role with credibility. That’s why we use PR and to so much of what we do, because the PR gives you that that credibility. This is how we reach new heights, right? Because the role of the mentors and leaders in our journey guide us, they challenge us and they inspire us. So so not only look for mentors, right? Be a mentor, okay? So there’s so many ways you can find mentors, and there’s be proactive in seeking mentorship, don’t wait for someone to come to you, right? Identify women who you admire and reach out to them connect with them, you’d be surprised at how many willing women are willing to share their wisdom and insights. Again, women supporting women, this whole threads thing, I bet you can find, you know, 20 people, if you’re not sure how to get people on your calendar, going over to threads, right. And I’m not I don’t want you to reach out and pitch these people. By the way, this is not what this is about. This is not when you start pitching instead of collaborating, it’s over. You’ve got to truly and genuinely, you know, back to what I said earlier, you want to you want to be listening to what they’re looking for, and looking, you know, understanding their story and understanding their aspirations. And that’s how you can that’s how you collaborate with success, right? So at the same time, this might be places to you know, other people might see you as a mentor, it might be a way for you to mentor other people and people know people who know people who know people, this is how we build our beautiful powerful networks. So embrace the role of a leader, embrace the role as a mentor, whether it’s in your workplace or your community, or, you know, just look for opportunities to guide and support other women, and share your journey share the blocks as well as the as the celebrations, share advice, share your learnings. Because this because the broader aspect of leadership is like this is where women feel valued, right. This is where they feel heard and motivated to excel. It’s advocating when we’re advocating as a leader, this is where we can have those policies past and this is how we can support women’s growth and well being both in the workplace and in your neighborhood. Right. So I feel like I was on a little bit of a rant, a little bit of a like rampage here today. But it’s so powerful and so important that I’m so unbelievably blown away by this woman supporting women thing on threads that I just thought it was worthy of an entire episode here. So as we kind of wrap this up, I want you to kind of take a minute to just reflect at the unbelievable power that you hold that we hold as women supporting each other solidarity breaking barriers. Leadership mentorship, right. And remember, every woman that you talk to has a unique story has a unique strength. Right. And when we come together, we lift each other up, there’s nothing we can achieve. So we’re not just building networks. This is a movement. This is a movement. This is like a sisterhood movement that transcends boundaries, and changes the world changes the world. Your success is not just your own, it’s a beacon. It’s a guiding light for others who are following behind you. Right? When you’re rising, bring others with you. When you learn, teach, when you get give, right, these are how this is how we make a difference. And when you earn money, donate, right like this is how we change the world. I’m here to help you with that, right. So remember, if you want to chat what it looks like to get some help with that. Grab a spot at Karen yankovich.com/call. And if you’re looking for a way today to support another woman in your world, I would love for you to share this episode if it spoke to you on social media tagged me I’m at Karen Yankovich across all social media, use the hashtag good girls get rich so I can find it. Because I will absolutely share that post with my audience. Right and this is how we keep this conversation going. This is how we lift each other up. Your voice your story, your success matters. I’ll see you back here next week with another episode of The Good girls get rich podcast and until then keep shining. Keep striving and keep supporting each other

263 – Your Business, Your Body: Unlocking Self-Healing Power with Dr. Tanya English

by | Dec 4, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Tanya English discusses the power of self-healing.

Dr. Tanya English is a woman with a thriving journey of over three decades in the healing world. Starting as a massage therapist, evolving into a chiropractor, and now shining as an energy healer, Tanya is a force to reckon with. She’s passionate about unearthing this inbuilt power we all have to heal ourselves, and I’m equally thrilled to help bring this knowledge to you.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Are you buckled up and ready to dive in? Because this is episode 263 of the Good Girls Get Rich Podcast, and I’m your host, Karen Yankovich. And let me tell you, we have a fresh twist for you, folks! This is our first official video version, providing a thrilling segment of engagement lined up for all our rich girls out there.

Our special guest today is none other than my good friend and esteemed colleague, Dr. Tanya English, a woman with a thriving journey of over three decades in the healing world. Starting as a massage therapist, evolving into a chiropractor and now shining as an energy healer, Tanya is a force to reckon with. She’s passionate about unearthing this inbuilt power we all have to heal ourselves, and I’m equally thrilled to help bring this knowledge to you.

Dr. English employs the unique Blue Note Healing toolkit to unlock this self-healing power and educates people about ways to leverage this potential for their overall wellbeing. Her finesse lies in the Bioenergetic Synchronization Technique, meticulously pinpointing and nullifying negative physiological patterns that hinder the body’s inherent healing ability. As a versatile energy healer, analyzing individual energy patterns is her sweet spot, identifying and clearing energy blockages that interrupt your full vibrance of life.

I’ve had my fair share of twists and turns, juggling the complexities of health challenges, sudden shifts, and work obligations. And that’s where Tanya’s role in my life has been instrumental. But guess what? She doesn’t just address bodily discomforts, but pulls apart the underlying emotional textures that define women’s health.

Speaking about her work, Tanya underscores that each emotional state carries a unique physiology, and getting ensnared in the negative ones impacts our overall health. Circle back to our conversation, it’s a wrap with a gentle nudge for all you women out there about self-care. It’s pivotal, and it often slips through our checklist.

Check out the show notes for links and, hey, drop your feedback on the new video format via Speakpipe. I’d love to hear from you. We’re in this together, ladies! I acknowledge the valuable time you’ve invested here. Stay tuned because this podcast is just as committed to you as you are to us.

Don’t just be rich, be Good Girls Rich! Talk to you soon!

Show Notes and Video:

Magical Quotes from the Episode:

  • “Dr. English has been inspired by the idea that we’ve been born with the power to heal. Her mission is to show people that they have tremendous power healing power within and that they can use that power for the highest good.” – Karen
  • “Taking care of ourselves. There’s nothing more important than that. And as women, that’s not always our first instinct, right?” – Karen
  • “Telling the universe what you really want, and writing it in present tense, writing it down, not typing it, writing, it makes a difference. You’re transmuting that energy of what you’re thinking about that brings you joy, hope, love, excitement, anticipation, expectancy, those are all the things that will bring stuff into your life.” – Tanya

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
Hello, hello, everyone. I’m Karen Yankovich. And I am the host of the good girls get rich podcast. And this is episode number 263. And it is, it is it goes down in history as our first official video version of his podcast as well. So if you’re listening to this and all your normal podcast places, you’ll get all the same things you always get. But you can now also watch this on YouTube. And wherever else I just had to share it. So. So the format is a little bit different because we are doing this on video. And I am excited to be here with my colleague and friend, Tanya English and Dr. Tanya English has been working for over 35 years in the healing field first, as a massage therapist, then as a chiropractor and energy healer, Dr. English has been inspired by the idea that we’ve been born with the power to heal. Her mission is to show people that they have tremendous power healing power within and that they can use that power for the highest good. Dr. English uses Blue Note healing methods to help others unlock that healing power and then educate so that people can use those techniques for themselves. And for the good of others. She’s a master of bioenergetic synchronization technique, which works on the subconscious level to dissipate negative physiological patterns that keeps the body from healing. She’s also an energy healer with the ability to look into the energy pattern of an individual and discern and remove energy blockages that keep one from their fullest expression of life. And I have got to experience all of this personally, as well as professionally with with Tanya. So Tanya, I’m so excited to have you here. Thanks so much for being here with us today.

Tanya English 1:28
Well, thanks for having me, Karen. It’s a pleasure to be the first video.

Karen Yankovich 1:31
Yeah, it’s exciting, right? It’s exciting. Oh, he’s trying new things. We’ll see if we continue with this. Oh, he’s trying new things. But, you know, um, can I tell the audience a little bit about how that works, not necessarily how we met, but how we ended up coming to me coming to you to say, yeah, so share. Yeah. So Tanya, and I were working to have been working together for a while. And I had in the beginning of 2023, I just had this craziness going on in my life. I had, you know, family challenges, and I just last minute decided to move and all this crazy, crazy craziness. And trying to hold it all together and trying to be there for those people. And oh, by the way, run my business, right. So I was on call with Tanya, and she was talking about how the kinds of ways she helps people. And we were kind of collaborating on how she can bring that to more people. And in my head, I’m going, I need this, I need this personally, because, you know, as a mom and a daughter and a partner and all the things, you know, I I genuinely want to be there for people. But I also want to be there for you for for the podcast listeners for my clients and for the people that invest in me and because right now you’re investing your time with me, even if you’ve even if you haven’t given me your credit card, you’re investing your time with me. And I take that seriously. And I just felt like I wasn’t showing up. And by the way, I had COVID the very end of December. So I was doing all this, like two weeks after I had first I had been diagnosed with COVID. I was testing positive for like, I think 12 days, you know, so I was exhausted is not like it’s not the word. So I reached out to tiny because I know that what she does is she What I love about your bio, Tanya, is that you help people heal themselves, like you understand that it’s in there. And I knew that but I couldn’t access that. Right. So I haven’t even let you talk yet. But I wanted to let everybody know kind of set the stage for how important I think as entrepreneurs, especially if we are shifting, you know, maybe you’re shifting from corporate to entrepreneurism or you’ve got a new chapter ahead of you. We taking care of ourselves. There’s nothing more important than that. And as women, that’s not always our first instinct, right? So tell us a little bit about you what brought you to want to do this work.

Tanya English 3:50
So the women in general, right, we put ourselves on the back burner, that means we’re simmering all the time back there. And eventually what happens is either all liquid dries up, and it burns or something goes off and we have to pay attention. That’s the thing that happens, burnout or something goes wrong, and we have to pay attention. And paying attention means putting our attention on actually taking care of ourselves. You know, this year for me has been like that, too. I came up with a couple of things that are happening in my physical body and I’m going okay, well, I’ve been doing so well. Why why is this happening? Because I want to take care of other people. That’s what I love to do. Taking care of myself, okay. All right, I have to get pretty serious about this. So, you know, doing the same old thing really wasn’t working for me either. And so I had to do new things and like, get outside my comfort zone because that’s where the new things are, right? So it makes a difference when you actually put attention on your intention, then there’s no tension

Karen Yankovich 5:00
Whoo, that’s a great line. That’s a great line. Look it up. We’ll definitely we’ll definitely be sharing that line when we promote this episode. Yeah, so but you know, one of the things I love the most about your tiny is that you come to this place of healing with you know, of committed being I have a commitment to being a healer, with not just the right brain energetics, but the left brain training, right, you are trained and, and certified. And whatever you call a certification

Tanya English 5:29
chiropractor, I’ve been practicing for over 30 years chiropractic, I was a licensed massage therapist before that. So I’ve been studying anatomy and physiology all those years. That’s what we do, we learn about the thing that we’re working on. The other thing that I learned that I study is what’s influencing that, because we’re not just the sum of our parts, was more than that. And so that more than that part is the part that I’m really interested in, because that’s what’s influencing the physical. So in chiropractic, chiropractic philosophy, one on one is remove interference from the nervous system, the body heals, why the nervous system, because it’s the communication network for the whole entire body. And beyond, I’ll say that, because we’re getting there. Yeah, if you remove interference from the nervous system, then the feedback loops that happen can be like, in reality, they’re getting the right signal, if there’s interference, and we call that a bone pressing on a nerve, so that the nerve gets either too much information or not enough, then that organ at the end of the nerve, whether it’s a muscle or a liver, or, you know, whatever it is, that’s not getting the proper information. So it’s all about communication and dialing down the static so that the signal comes in clearly. So here’s the other part of that. Not only do we have this physical part, but our emotions and our feelings are how we interact with the world. And every single emotion that we have every feeling that we have, has its own physiology. So would you agree that happiness is a little bit different than bliss? Yeah, yeah, absolutely. And that piece is a little bit different than calm. Yes, kind of synonyms, but they are a little different. That’s why we have different words for them. Hmm, I like that. And every time you have a feeling, whether it’s regret, or shame or blame, it has a different physiology and those physiologies, those negative ones that I just talked about, can get stuck running over and over and over. And the reason why they get stuck is because they happen with intensity, or they happen chronically over and over again. So the body memorizes the pattern and goes, oh, I’ll just do this now. So talk about your body and your cells, like it’s another entity because it makes it easier for me to relate concepts. But your body only knows two parts. It only knows two modes, really, it knows survive and not survive. So if it thinks it’s in not survive, it’s going to do whatever it has to do to survive. So it memorizes and that pattern becomes subconscious. Now you don’t have to think about it anymore. It just happens. The example I’ll give you is like, if you’re driving to the grocery store, are you thinking about driving? Are you thinking about what you’re gonna get a store? Right, the driving is subconscious. That doesn’t mean you’re not

Karen Yankovich 8:45
looking at how many times have you arrived someplace and barely remembered how you got there, right? Yeah,

Tanya English 8:49
yeah, exactly. And so you know, it, we don’t realize that we’re creating these patterns, but the emotional pattern gets created to and when that’s overriding what’s happening presently, when that pattern is overriding present time, we call that a subconscious emotional memory override, we call the c mo for short, subconscious emotional memory override. Your body is doing this emotional pattern that it’s supposed to do physiologically, and it’s overriding present time. So when I’m doing muscle testing with people, and I say hold your arm out, and I’m going to press on it, and when I say hold, you hold your arm there and I can push their arm down, and I can get it from here to here. That means the body’s going Yeah, yeah, I’ll be with you in a second. I’m kind of busy. What? Yeah. And we can do that online as well. I use a surrogate for that. So I’m not actually touching the person that I’m online with, but I have a surrogate that I use for that. And it works really, really well to help people understand. My body isn’t impressed. that time because in present time I said, Yes, I’m gonna hold my arm. Right. And and so the thing that I teach people when I’m working with them online is how to do muscle testing for themselves. How to do how to find a yes or no is my body mind spirit in agreement with the statement? I forgive myself for allowing this to affect me negatively? No, it’s not an alignment. Right?

Karen Yankovich 10:24
How many you know, I mean, gosh, I can probably think of 100 things that have happened. I gotta say to me, for me, or, or I experienced, maybe things that I’ve experienced in my life. That could be some of those energy blocks, some of them more intense than others, but some of the little ones that don’t seem like a big deal. But if you’re still in my head, right, they’re there for a reason. What if

Tanya English 10:45
it’s happening when you’re pre verbal? Before he knows what is happening in utero? Yeah. What if it’s happening, generations back? So the work that I do, I can clear that stuff, generations back lifetimes, generations, it really doesn’t matter. If you believe in past lives, what matters is the story that’s coming out of you. Right? So when I’m reading people’s energy, intuitively, that means I’m picking up their vibration, and I’m translating it into words that I can relate back. When I’m doing that intuitive energy scanning, then I can tell the person here’s where I see this as blocked. And that’s what we need to work on first, second, third. So we get that idea of,

Karen Yankovich 11:31
it’s so important. You know, I don’t know if I ever mentioned this to you. But I saw one time, something that said there is a part of you that remembers being in utero. Absolutely. Like, gosh, like, That’s so crazy. Could you think of your mother and right? You don’t really imagine yourself inside of her, right? Like what you were. And I’ll

Tanya English 11:50
tell you a story when my sister and her daughter were traveling somewhere. And she said, Oh, that’s when I was the mom and you were the baby. And she was about three or four years old at the time. So she had forgotten all this stuff yet, right? And then she said, Oh, yeah, that’s where the rainbow came out of my belly, the umbilical cord. That’s where the rainbow came out. Wow. Yeah. Pretty amazing. So when you’re talking to little kids, like three or four years old, they’re verbal, they can tell you can ask them questions, see what happens. Sometimes they remember sometimes they don’t I have a client who remembers three of his past lives. Like, wow.

Karen Yankovich 12:29
Wow, interesting.

Tanya English 12:30
You know, people are fascinated.

Karen Yankovich 12:32
I talked about this forever. But let’s talk about how it

impacts us today. Right. So, you know, when you’ve got that, you know, you talk about the fact that these are energy blocks in your lives right now. Right? And I know that a lot of the work you do is around grief. Right? And we’ll talk about this for a minute because we at least me, I can speak for myself, I feel like I try to compartmentalize, you know, and I know that there’s only so much I can do about that. But you know, you’re you came to this work with grief around stillbirth and pregnancy loss. And no matter how I you know, have not experienced that, but I can imagine that that doesn’t go away. You know, that is just such changes part of who you are, you know,

Tanya English 13:12
it changes and so, you know, I talk about it very freely and openly because this is the thing is like, it’s stillbirth. People don’t talk about it. And then you have that happens to you and people start coming out of the woodwork. Oh, yeah, that happened to me. Yeah. But see, we don’t talk about it very much. Now. Nowadays, everybody’s talking about everything. So you can find a podcast on it. Right. But right. What I’m saying is that people don’t know how to talk about grief in a way that is uplifting. Now, here’s the thing. This is a big picture, kind of look at it. And you have to decide, are things happening to me? Or are they happening for me? That’s a big leap for a lot of people.

Karen Yankovich 13:52
It is a big leap. And it’s one of the questions I hate the most. I get it. I mean, I when I say I hate it, I don’t hate it, I get what you’re asking it. When people ask me it. I’m like, Oh, God. So I know. I know. Like, it’s happening to me, like, I want to be all like victime around that, right? I know that actually, I know that’s not supposed to serve anybody right

Tanya English 14:12
now. The whole idea of that you’re responsible for everything that happens in your life. I mean, it’s not your life that I’m living here and it’s mine. So I’m responsible for what happens in my life, right? Responsible doesn’t mean blame and shame. Okay, this is where this starts to get. People’s people’s boundaries are fuzzy on this because they’ve been taught, don’t talk about yourself. You’re not worthy. You don’t measure up this is the stuff that we hear, like, you got an A minus, why didn’t you get an A plus? What’s wrong with you? Right? This is stuff that I hear from my patients and my clients. Like, if nothing was ever good enough, I couldn’t get anybody’s attention. And here’s the thing, it’s like it, it compounds as you grow because now you’re going well, I’m never gonna have that happen again. So you’re reacting about what didn’t happen. And then you say, Well, I’m never going to do that to anybody else. Now you’re still reacting about what happened. It’s not about this reaction thing that we have. And I was just talking to a guy the other day, he goes, everyone I meet how some negative aspect of my mother and I said to him, Have you forgiven your mother and it stopped him dead in his tracks? He was like, Oh, I said, we could work on that.

Karen Yankovich 15:27
Yeah, because listen, I, you know, I, as a hero of us, of course, I can relate to a lot of it. And there’s a part of me that thinks, like, let’s just use the, as something that’s not quite emotionally charged, like the a minus and a plus. Right? Which is emotionally charged. For some people. I get that right. But for what? Absolutely. Right. But wouldn’t it absolutely suck from the every bottom of every heart, that that moment in your life was interfering with your success today? Yeah. And like a met? Like that’s where that’s the part that I think that’s the importance of the work that you do. Like, these are the things like we’re trying to, we think we’re over them, or we think we’re past them. And then, you know, like, I can think about, you know, I’m divorced. And I can think about the challenges I have with my ex husband in Good grief, Dwight, here’s the last person on Earth, I want to be in the way of my successes today. Right, like so. So this is such important work, because it’s easy for me to say, No, I’m done. I’m over that. And

Tanya English 16:28
I’ll tell you what happens when you do that. When I just was working with a relative of mine the other day on this? And I said, Have you dealt with this situation? What happened five weeks ago to you? He doesn’t I had a really bad situation with somebody who I used to look up to. But I don’t talk to him anymore. So I’ve dealt with it. Oh, no. No, you have, right, right? When you decide that you’re going to cut somebody out of your life, that’s a loss. That’s grief, and you haven’t dealt with it just because you decided you’re not going to talk to them anymore. So

Karen Yankovich 17:02
they’re experiencing energy blocks in those cases like so we know that these people have we are having energy blocks, right? How are we experiencing those energy blocks as

Tanya English 17:11
grief that is not that you’re not able to get over as the recurring thought that keeps saying to you, you should have said this, you should have said that you should have done this, this all this shutting and on yourself and other people, it comes out as reacting to something in present time and the reaction doesn’t match it like getting really upset over something that has nothing to do with what’s going on at the present time. Because at the present time, somebody didn’t put the right spoon on the table. Right. But you freak out, as people like to say, and you have and you go off the off on a tangent and get so upset. This is another indication that something’s wrong. If you’re crying all the time, if you’re there’s so much grief in there and you can’t let it out. I just wrote a text to somebody who hurt me seven years ago, and I went, you know what, this is still hurting me. And I’m done. I’m going to tell you what you did. And here’s what happened. And, and it was a cathartic for me. I don’t really care what they thought, but I needed to get it out. And so that’s what I did. And it wasn’t like they didn’t care. But it’s not. It’s not about them. It’s about me. And I understand what people say like, Yeah, but it’s just so selfish. It’s not selfish. What you’re doing is taking care of yourself. This stuff has been brewing head

Karen Yankovich 18:36
is such a dynamic right there taking care of yourself is not selfish is something we all should be saying.

Tanya English 18:42
I told somebody recently, I said, Well, what I really do is help people love themselves better. Love themselves more. And she said, Well, that sounds narcissistic. I said, Well, narcissism is me telling you how great I am. That’s narcissists. Right? That’s not the same as loving yourself. Loving yourself as treating yourself like you would treat your best friend. Like, would you would you lie to your best friend? Right? Would you to keep telling them? Oh, it’s nothing. Don’t worry about it. Right? Because what’s gonna come back out of that you don’t understand. This is a big deal to me. And they would go Oh, yeah, just forget about it. And you’re like, No, that’s that’s not I can’t see you can’t forget things. You can forgive them, and then they don’t have power over you anymore. Like, the reason why I wrote that yesterday, right? I don’t want to to have power over me anymore. So I said, here’s what happened, and I’m not interested. And that those kinds of things. When you’re ready to do that, you’ll do it. You’ll do it. And it’ll be like, Oh, I looked at that burden. One of the things that I do with people is I go in and we find out where those things are, and it’s totally subconscious. So you can’t do it yourself. Right? You can’t find out what you’re saying. Consciousness doing yourself unless you have a lot of training on how to do that, which I can train you how to do that. But it’s really important that you have another set of eyes. We’re not meant to do this by yourself. Right? So

Karen Yankovich 20:13
it’s so important, you know, we’re two or more gathered

Tanya English 20:15
there I am also that’s what sources, right? So when we come together, then we can both relay what we’re getting, and have it mean something. So

Karen Yankovich 20:26
how else I’m gonna say I’m assuming by like, kind of what you did with that text is one way of just kind of like stopping the negative patterns that are happening, right? What are other ways we can stop the negative patterns that are happening in our

Tanya English 20:37
lives? Well, I’ll teach you one right now. And that’s four count. Breathing is so simple. Okay, so it’s really simple. And if you just follow along with me in the next 32 seconds, you’ll feel different. So let’s do it. Let me ask you, and anybody who’s watching or listening to this, put where do you are in your mind? Where are you are on your stress level right now? It’s the day before Thanksgiving, we’re doing this. So there’s a lot of people that are stressed.

Karen Yankovich 21:04
Hey, so are you in a one to 10? I’m an eight. Yes,

Tanya English 21:08
she’s an eight. Okay, good. So, we’re going to do this breathing exercise. And in 32 seconds, that number should come down. So let’s do this. So exhale all your breath out. And breathe in to a count of 41234 Hold it in 1234, exhale through your nose. 1234 hold it out. 1234, inhale, 1234 Hold it. 1234 exhale, 1234, hold it out. 1234 breathe normally. Okay, how do you feel,

Karen Yankovich 22:02
I definitely feel a little better. I definitely feel a little better.

Tanya English 22:05
Maybe you’re seven now. And then maybe

Karen Yankovich 22:07
even maybe even a six. Because I can’t let myself get worked up. And part of that what I needed to do in that moment was just unwind a little.

Tanya English 22:15
And you’re not. And here’s the thing, a lot of people think if they unwind, like you said, they’re going to completely unwind, right, like, you’re gonna be left as a puddle on the floor. That’s not gonna happen, right? It’s not gonna happen, you’re still going to be you. This isn’t some kind of mind trick. It is in the sense that you’re taking over a subconscious pattern breathing, you’re doing it consciously. It’s the one thing that connects you to life. You can live without food for days, you can live without water for a while, for minutes without breathing your day. So you’re connecting yourself to life, you’re putting that intention in there that I’m I’m about to calm down. And this is going to balance fight or flight and rest, digest and heal. So when you go into a fight or flight pattern, blood pressure goes up, breathing goes up, eyes dilate, all these things happen, your bladder control might be gone, right? You might faint because all the blood goes to your periphery, and you fall over and faint. Your body’s doing that so that it will start breathing again and be normal. So your body’s going to take over when you’re in trouble. Okay, so that’s fight or flight response. If you just let that happen and you don’t do anything about it, it takes hours to come out of that. That’s why EMT workers have a 10 year shorter life expectancy.

Karen Yankovich 23:37
Wow. Wow.

Tanya English 23:40
So when you’re doing something that actually actively brings you back to rest, digest and heal, like for count breathing. There’s other things too, that this is the easiest one to show you in this rectangle here. So when you do that, you’re telling your body I’m listening. I’m taking this time and I’m going to do it and that was 32 seconds Come on. Wow. That’s whales in traffic.

Karen Yankovich 24:06
Right I get that I get that. Alright, so I don’t want to spend a ton more time because we’re we’re getting close but I do want to ask you quickly though. I know a big part of the work you do is founded in music. So tell us a little bit about that. Why music and how does that impact all the

Tanya English 24:22
Blues as a healer and I love blues music and have always loved it since the first time I heard Muddy Waters. Sing manage boy Oh, this is different.

Karen Yankovich 24:36
Tanya is a Jersey Shore girl even though she’s not there now. So Tanya, and I can relate when she says that I picture you know I picture like I can almost imagine where you were when you heard that song.

Tanya English 24:48
Well, it was it was a long time ago and I moved to the Iowa to go to chiropractic college Iowa borders. One of the borders is the Mississippi River. The other borders the Missouri River. All right. And so we’re between these two rivers and Mississippi River Vic’s biter back is from Davenport, Iowa. That’s where chiropractic was born is the only place on the Mississippi where it travels east to west. So we call it where, where the Mississippi is subluxated. That’s where chiropractic was started. And so lots of blues music in this area, and lots of blues musicians and I met a bass player turned out to be my husband, and bass

Karen Yankovich 25:30
players, I get that. Just some about those bass players.

Tanya English 25:34
Yeah, you know, there’s some really good jokes about that. But anyway, so I met him and and when I was starting chiropractic college, and as I was working my way through, he was playing in a blues band. And we were going to the blues fest, which is right there on the Mississippi River in Davenport, Iowa. We went to the blues fest. We were there at the same time we met the next week. And the rest is kind of history. But at the end of my time at Palmer Chiropractic College, I was pregnant, and we were waiting for our son to be born. And things took a turn. And he was still born. And so I said that I know this is important for me to pay attention to because as a healer, first of all, I had a lot of questions about how could this happen. And second of all, show me what I need to know so that I can help more people through something like this. And because I’m a student and observer, as well as the participator. And we I said just put me where I need to be for healing to happen. And so we were at the blues fest that summer. And I said I want to go in and see the blind Boys of Alabama, because I’ve heard them so much. And I want to see them in person. So I went to the 10 stage Edwin to the main stage to watch the band he wanted and I had a healing like, no, no other in that performance that day. I mean, I felt waves and waves of love, just washing through me, surrounding me. I felt so loved it was out and that was there were strangers I had no I didn’t know anybody there. It was amazing. And so, as that experience happened, I came back out we met in the middle between the two stages. And he looked at me he goes, Are you okay? And I said, Oh yeah, I’m really, really okay. Because I knew in my knower in my nowhere in my heart that I was being held in love. That love was surrounding me. And that I was supported by the love that was there for me. And there was more than that. So I got this really major sense of how much love there is. Fast forward. So went through that experience. I have lots of stories about that, as was very intense experience. And as we were moving through I also had another son after that he’s now 27. And we had to I had two bonus daughters Ed’s from his previous marriage that lived with us. And as that happened when they were growing up and moving away, we started our blues band. And I was singing with his band every so often. And then people were like, Why aren’t you guys doing a band together? So about 13 years ago, we started the tiny English band. And we’ve been playing all around and ended up on stage at Kingston mines with Joanna Conner once and I mean just amazing things I’ve played at the Mississippi Valley blues fest now twice, bringing healing with the blues, right back to the stage where I had my healing experience.

Karen Yankovich 28:50
That’s amazing. Talk about like a full of it. When

Tanya English 28:53
you have full circle moments like that in your life, your life is magical. Wow. It was just the most amazing experience. And then my friend Gloria Hardman, alligator recording artist, alligator records. She said, Well, I’m best friends with Jimmy Carter, not the president, the last remaining original blind Boys of Alabama. Okay. And she said, I want I told him your story, and he wants to meet you. And we went and have dinner with them before show

Karen Yankovich 29:21
makes me that brings tears to my eyes.

Tanya English 29:23
It was just amazing. As amazing. That’s amazing.

Karen Yankovich 29:27
I did not know that. That’s incredible. So

Tanya English 29:29
So I had dinner with them and just hung out you know? No biggie. Hang out with those guys. That’s the

Karen Yankovich 29:37
leg. Okay, so that’s the life you step into though, when you just open yourself up to possibility. Absolutely. Part of everything we talked about here on this show. That is you know, like, I want everybody listening to be have that moment of this is my life. How cool is that? Right? Like, yeah, that 30 years

Tanya English 29:54
from the day and I met we’re on stage at the Mississippi Valley blues fest. Wow. 30 years, it was unbelievable. And then last will winnaman. This September, they came back to the blind Boys of Alabama came back to the area. They’re friends with friends here. So we went and had dinner with them, had a great time went to the show that night, had a great time, they were opening for Robert Cray, awesome, awesome. And just being able to have those kinds of connections with people. And it turns out their road manager Chuck and his brother Ricky, who’s in the who’s a singer in the group live in the neighborhood next to my son, Sam and Atlanta. Like wow.

Karen Yankovich 30:39
So this is so this music now is just infused in everything you do all of the healing that you do, you have almost coined the phrase healing with the blues, right? And that’s a big part of healing. Go there. Yeah, we’re we’re gonna put links to all that in all the places. So you have a place where people can experience your work personally with this powerful personal affirmation PDF and audio. Right, so we’ll put a link, can you tell us a little bit about that?

Tanya English 31:04
Yeah, the the thing that will start the ball rolling is if you start telling yourself what you really want, telling the universe what you really want, and writing it in present tense, writing it down, not typing it, writing, it makes a difference. You’re transmuting, that energy of what you’re thinking about that brings you joy, hope, love, excitement, anticipation, expectancy, those are all the things that will bring stuff into your life. So if you’re expecting presents for your birthday, that feeling like I know it’s gonna be great. And you’re counting how many sleeps until you get your presence. That kind of anticipation is what’s bringing things toward you. Right? So it’s easy for you to do.

Karen Yankovich 31:54
So we’ll put a link to it. God, doing

Tanya English 31:57
the personal powerful affirmation means you’re writing it about yourself, you’re not taking somebody else’s words and making it you’re making it yours and important that it take you through the exercise of what you’re going to do, you can get the audio, you can get the PDF, you can read it, and you’re going to be able to see what is most important to you. Awesome, awesome, then repeat it and repeat it, repeat it and tap on it. And all those things.

Karen Yankovich 32:27
Definitely do that. Definitely do that. So I’ll put a link in all the places underneath in the show notes here. But also, I will create a link if you go to Karen yankovich.com/dr. Tanya will, it’ll take you right to that page too. So you can get if you’re listening to this in the car, just go to Karen yankovich.com/dr. Tanya, and it’ll take you to that place. Tanya, this has been amazing. Thank you so much for doing this. We’ve been talking about doing this for a while now. And haven’t haven’t made it happen. So I’m so glad that we finally got to doing this. And you know, Tanya is one of the beautiful, amazing women I get to hang out with and our she’s linked up world. If you want to know what it looks like to get some help. So you’re stepping into this, just this bigger life. Grab a spot on our calendar, go to Karen yankovich.com/call, you can get a spot on our calendar. If you love this episode, and you loved you know, hearing this and you if you think you the people in your audience need to hear this, then take a quick screenshot of the show, share it on your social media tag me tag Dr. Tanya all of our social is in the notes below so that we can share it with our audience. Because we appreciate you doing that so much bringing this conversation to a new audience that we will absolutely share that them with our audience and get you that same visibility. Right. So that’s how that’s how we lift each other up. You know, in my my commitment to this world is I want there to be more wealthy women of influence in the world. And this is how this is a free way to continue to move that energy, a lot of the energy we talked about today, right? It’s just lifting each other up being in that space of support, and lifting each other up. So just go to Karen yankovich.com/ 263. You’ll see all the all the things we talked about here today are in there, you’ll see the link to the calendar. So if you want to look know what it looks like to get some support with this. Grab a spot there. And, you know, thanks so much. Yeah, thanks for being here for our first video podcasts like this is all like new. So we’re just I’m just rolling with it. I’ve done this is episode 263. So I’ve said these things many, many times, right? But it’s just a little different to say it in this so thanks for bearing with us with this. In the links in the show notes. There’s a link to speak pipe. Or you can go to Karen yankovich.com/speakpipe and leave us an audio message. Let me know what you think of this video version. Let me know. You know, I respond to every one of those personally so I love getting your messages there. So I will love you love everybody. See you back here next week with another episode. Thanks for being here.

262 – Do Your Clients Even Know if You’re a Real Person? with Karen Yankovich

by | Nov 27, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to leverage AI while maintaining the human touch.

People are starting to wonder if they’re even interacting with real people. Here’s how to maintain that human touch!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Wow have my views on artificial intelligence (AI) and digital marketing have transformed! If you would’ve asked me a year ago, I would’ve told you AI isn’t my thing. But now? I’m all about it, and how it can make my She’s LinkedUp training programs even smoother!

But let’s make one thing clear: The human touch in what I do, especially steering clear from LinkedIn spamming, is irreplaceable. Yes, I’m intrigued by AI’s level up in content creation, customer service, and personalizing user experiences, but injecting authentic-you in your content? That’s how you make noise in a sea of AI-crafted content.

I’m hearing people concerned that the interactions they’re having are even with real people! Can you believe we’re in a world where we have to assure that?

In every bit of content you put out there, weave in your stories, your perspectives, your feelings. Making your audience feel a connection with you is the mark of successful content. With authenticity comes trust, and with the AI wave getting stronger, it’s essential to portray a genuine persona in all your marketing endeavors. I always emphasize the power of emotional intelligence in creating rapport in your marketing game.

There’s a dark side to relying too much on AI. I see AI as a starter tool, a handy assistant, but never a crutch. Content comes alive in the human dance of words and feelings, and AI can’t do that dance for you. Relationships built on human interactions are genuine, and AI simply can’t emulate that essence.

Throughout this podcast episode, I reassure you that even while playing with various AI tools, I’m committed to authenticity, maintaining that Karen touch that you know and love.

Episode Spotlights:

Magical Quotes from the Episode:

  • “A year ago, I wasn’t all about AI, but now – I see its potential, especially in streamlining tasks and improving my training programs.” – Karen Yankovich
  • “The human touch, especially steering clear of LinkedIn spamming, is something AI can’t replace.” – Karen Yankovich
  • “Your authenticity is what stands out amidst an ocean of AI-generated content. Infuse your stories and perspectives into your content.” – Karen Yankovich
  • “AI is a handy starter tool, but shouldn’t become a crutch. Content thrives in the dance of human words and feelings.” – Karen Yankovich
  • “Even while incorporating AI, I’m committed to authenticity, maintaining that genuine touch that makes us uniquely human.” – Karen Yankovich

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 262.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is episode 262 of the good girls get rich podcast. And a year ago ish. I talked about how I just thought AI was just not something I wasn’t at all interested in on this podcast, I will leave it there because it’s just interesting how fast things change in a year. And now I’m like, I’m all in. In fact, moving into 2024, we’re going to be incorporating lots and lots of AI techniques into our she’s linked up training. I think that there’s lots of ways that we can use it to just to to take some of the load off of our to do list, right? I think it’s a really great assistant in some areas. You will never, ever, ever, and oh my gosh, if if in 2024 I’m talking, I’m writing an episode saying Remember when I talked about that I was never going to do this. You get to call me out on this. But I can promise you that I can’t imagine what would it need to change in the world? For me to ever say we’re going to use AI to connect with 100 people a week on LinkedIn and send out spam messages. That’s not what I mean, by leaning into AI. I think that there’s a lot of good reasons to use AI and AR marketing. And we’re gonna be talking more about that moving forward. If you’re doing research, if you know things like that it’s more of a first draft tool. It’s open on my desk all day long every day, right my the chat GBT prompts and we’re exploring some other AI tools. And just so we’ve gotten so good at using it to help us identify who our ideal client is and what their wants are and what their needs are. But here’s the thing, what has not changed, besides the fact that there’s no way I’m ever going to use AI to spam my LinkedIn network. And nor do I ever recommend that you do that. I think that that just is counterintuitive to everything we’re talking about, and everything that we need to do in this in this marketing world we live in. But I heard something recently, that really kind of shook me to the core a little bit. It was somebody that was connected to on Facebook that was talking about the fact that they recently got a high ticket client. And all the interactions, I guess were via DM and things like that, which is not common, right. Like most of the most of the time, I’m talking to people on Zoom to enroll people in more programs. But there are people that just want that are happy chatting with you in the DMS. I’m cool with that too. But before they would give them their credit card, they asked them to do a video talking about things that they had specifically talked about. So they knew they were real, that there was a real person that they were talking to, I was like, wow, I get that I get that right, do you get that? Now, here’s the thing, there’s probably AI tools that will allow you to do that, right, there’s probably AI tools that will allow you to create that will create a video as you talking about these things, right. So we’re not going to get into that right now. But what it what it made me think about was the importance of letting people know your FurReal. For the last year or two I’ve been talking about marketing has been getting needing to be more intimate, right, your marketing needs to be more intimate people need to know that they need to know like and trust you, you know, when the work that I’m talking about here, and you’ve heard me have heard me say this a few times is I’m not really here talking to you about how to sell a pen, I’m here to help you get a distributor that wants to buy 10,000 of your pens, right. And if somebody’s buying 10,000 of your pens and giving you that credit card for that big fat, juicy opportunity, it’s so important that you’re in your marketing, you’re portraying that you are in fact, a real person. Okay, and I can’t even believe I’m talking about this now. But it’s so true. It’s so true. You know, with the rise in AI in marketing, you know, it’s being used to create content, it’s customer service, personalization of user experiences, right? So can you understand why this authenticity is so even more important than it’s ever been in this kind of like high tech context that we’re talking about? You know, when I interviewed Donald Bravada, for the show, and we’ll link to this in the show notes, Don and I talked a lot about AI and AI over the same generation. So, you know, we’re not like, you know, we’re not in our 20s anymore, but understanding the power and how cool these tools can be when used in the right places. But as we use them more to create content, as we use them more even for customer service and things like that, it’s even more important that we show up in as our authentic selves. So, you know, there are some challenges, you know, differentiating between content created by humans and content created by AI. Right. So it’s important though, you infuse the human touch, listen, we’ve all seen them. And frankly, I’ve used them right, like create all your content in 10 minutes with you know, these two tools right can Canva allows you to upload a bunch of quotes and then merge them with templates and then pop out a bunch of stuff, right? I love all that. But then I do think that when you’re creating the captions around all of this, and the descriptions to all of this content, you want to infuse your personal point of view, right? Because if you’re not infusing your personal point of view, then what makes you different? Why is anybody gonna buy your stuff or invest in you over someone else, you know, somebody reached out to me recently, and somebody that had no experience whatsoever in content creation, or writing, saying, Oh, my gosh, I’m gonna start writing, I’m gonna use AI to start writing. And it was like, again, a little bone chilling to me, because they probably could do that, right, they could probably create a really comfortable living now doing these things. So as somebody who is kind of anti that, and creates a really comfortable living, and teaches other people how to create a really comfortable living, by being authentic, then you have to make sure that you are getting you know that you’re differentiating your content from that content that’s just getting put out there. That’s just getting a tool spinning. And then to get out there. I love the idea of using a tool to get you started, right? But then you’ve got to infuse your point of view your human touch your stories, right? Because this is what builds trust. Authenticity builds trust. And in this era, where AI generated content is just growing. I mean, I’ve never seen anything like this in all my years, and I’ve been around a while, right? It’s so important to be transparent and genuine, when you’re building trustworthiness and reliability into a brand. Right? So you need to be spending time creating that trust creating that transparency. And with things like video, more video, right? Even this podcast, I probably could, you know, I mean, I’m gonna say maybe in a year, I could just put some ideas into a, you know, into something and say, you know, can you just pop out a podcast for me, I’m tired this week, I don’t want to do it myself, right. Like, maybe I’ll be able to do that at some point. But hopefully at that point, at least, it’s got enough knowledge to know who I am and what I talked about what it sound like, right? Like he believed we were talking about this. So you definitely want to continue to be transparent and genuine. With things like video with things like audio, especially if you’re on camera, actually, honestly, showing up in person as often as you can, I think is going to become even more important than it’s ever been before, at least in my brand, at least for my brand, write more in person events, more in person conferences, I like to have in person meetups, when I can if I’m going to be in other parts of the world, or even here in New Jersey, with the people that are in my shoes linked up products and programs, because I like to meet people in person, I have a commitment when I build up my marketing plan for the new for the upcoming year, I have a commitment to doing weekly lunch dates, I want to have a date, a weekly date in person with somebody so that I’m actually getting out of my office more and I’m seeing people and meeting people. And I you know, I would like that maybe that’ll be you. Right? You know, there’s a lots of conferences on my agenda in 2024. I’d love to see you there. Because this is how we build trust with authenticity. Hey, it’s Karen. And I wanted to just jump in here for a minute. And just remind you that you know, most of the people that listen to this show, or that I work with are smart, successful, busy people. And I’m sitting here saying we don’t want to spend a tool to do this work for you that you’ve got to do this work yourself. To get that it sounds like maybe that’s a lot of work, it’s absolutely not, I have worked really hard to create a simple process that allows you the CEO or the owner, or the person who is responsible to be building the wealth in your life, to have a process to have the kinds of calls on the calendar that can allow that wealth to grow. Without it sucking up hours and hours and hours of your time, which is why I talked about in this episode that we’re going to be incorporating a lot of AI techniques into our program, because I do think AI can alleviate some of the busy work that we do. Because you know, I personally am very committed to ensuring that we’re falling into these terms of service with everything that I teach, because, hey, listen, we wanted our LinkedIn accounts to get suspended, right, because we’re doing all this work. So as we do that, it means we’re not using a tool to spin to send out a million spam messages. But it also means maybe your VA doesn’t login right to so I got your back on this just so you know, the processes we teach, we incorporate how you can how you can incorporate an assistant into this that you are truly just showing up in a in a powerful way. I don’t want you doing all this busy work, and which is one of the reasons why we’re excited about incorporating some of the AI tools that we’re incorporating into our program for 2024 and beyond, so that we can leverage our time we can stay in the place of our donor genius and not bogged down by a lot of busy work. So if you want to know what it looks like to be building a marketing plan like this i I would love to see your name on our calendar, just go on over to Karen yankovich.com/call. And we can chat and see if it’s a fit to get you some support. Either way, these calls are really valuable, we want to make sure that we are giving value at every single thing we do and starts right here. So look forward to seeing your name on the calendar.

You know, at the end of the day, what AI cannot do is really understand emotional intelligence. Emotional Intelligence is inherently human, it’s not replicable by AI, at least not now. Right? So when you when you have a marketing campaign, you want it to demonstrate empathy, you want to demonstrate understanding and genuine emotion, that the things that resonate most deeply with your customers. Now, you could use AI to do the research on that, right? But then you’ve got to show up as your authentic self understanding and showing that emotional intelligence around that empathy, understanding and emotion. Right. Does that make sense? So I think we’re gonna be talking about this for a long time, this is not going away, right? So I can’t even tell you what we’re going to be talking about next year. Like I think it’s actually pretty funny that last year, I was talking about the fact that I don’t really want to use AI. Right here I am going I love AI, I think we’re gonna dive into it. And in a big way in in 2024. In this she’s linked up training, we’re already modifying it. In fact, the week that I’m recording this, I’m actually doing a deep dive AI training with my she’s linked up society, mastermind people on really, how do you really get to the heart of your ideal client using these AI tools, which is so cool, and it will help you with your marketing. But it doesn’t mean you can step away from your marketing. So let’s recap this a little bit. We know that there’s a rise in AI. Okay, we have got to distinguish, you have got to distinguish your content with infusing your human self into your content, whether that’s through video, whether that’s just rewriting content, rewriting the descriptions around that putting in some stories or point of view, right? You’ve got to distinguish that because that’s how we build trust, the trust is built with authenticity. Okay, the trust is built with authenticity. And we’re talking here about using LinkedIn, for these and PR for these deeper relationship based high ticket offers. And that authenticity is, is important. Emotional Intelligence is something that we can personally infuse into our marketing, right? It’s inherently human, that empathy, understanding and emotion. This is how we resonate more deeply with our customers. And we get to that personalized, that more vulnerable. That more intimate marketing that I’ve talked about for the last year or two, okay, I guess maybe even post pandemic, with the pandemic, I feel like the world got so noisy that we needed to get more intimate with our marketing. Listen, I don’t know where this is going. But I’m here for it. I’m around. And I’m looking forward to playing with these tools and helping it save me time. So as we move into 2020, for whether or not AI can replace people’s jobs, I’m not here to talk about that. That’s certainly not my area of expertise. But what it cannot replaces you it cannot replace you in your marketing, and you must be present, you must show up as worthy of people’s time, you must show up as caring. And as somebody who is truly worth, you know, is truly genuinely interested in the outcomes that your prospects are getting, and your current clients are getting. And you gotta do everything. We’ve got to do everything we can to let people know that we are for real, that we are real people, right? So I talk a lot about wanting to create more wealthy women of influence in this world, right? That is what I want to do. And I want to hang out with you guys personally, this is not you know, fake. Karen is not looking to hang out with people. There’s a lot of things fake Karen can do to help out. Because Karen, you know, real Karen can only be in certain amount of places at any one time. But that is why it’s even more important that I show up authentically when people invest in me, right. So if you want to know what it looks like to get some help with this in your marketing, I’d love to see your name on our calendar, go to Karen yankovich.com/call, grab a spot on the calendar. I’d love to see you there. And if you listened to before, or if you loved what you hear today, you know, I love to hear from you. We’ve got a link in the show notes where you can leave me a message at SpeakPipe you can go to Karen yankovich.com/speakpipe as well and leave me a message there. I authentically the real Karen responds to every single one of those messages. Personally, part of my goal to be more intimate with the people. So I’m not It’s not me just looking at you so much with this podcast, I got a chance to talk with you. So I’d love you to leave me a message there. Just a note. Just let me know what you thought of this episode. Or maybe you’ve got a topic you want to hear me talk about or I guess you think I should interview I’d love your messages there. So just go to Karen yankovich.com/ 262. You’ll see all the information we talked about here on the show and you’ll see that link to SpeakPipe All right, remember, let’s lift each other up here. Help me help you share this podcast. Take a quick screenshot of this episode on your phone. share it on social use the hashtag good girls get rich tag me I’m at Karen Yankovich and then I I’ll get to see it it’ll, it’ll bring it to my attention. I can share it with my audience and help us both get more visibility right I am here for you every step of the way. It can be simple, and I will be back here with you next week with another episode.

261 – Insights from Bridget Brady on Why Social Media Strategies Matter

by | Nov 20, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Bridget Brady shares insights on why social media strategies matter.

Bridget Brady, Founder & CEO of Amp Up My Biz, is an enlightened entrepreneur, speaker, social media authority, and #1 International Bestselling author. Bridget is passionate about helping entrepreneurs and business owners get the toMichols they need to catapult their business success! Her company, Amp Up My Biz, is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: Social Media Marketing & Training, Website Design & Development, Graphic Design, Email Marketing and more! Her latest book, “Jobs to Jammies! Get out of your J.O.B. & Be a Work-in-Your-PJs Entrepreneur” is a #1 International Bestseller. The Amp Up My Biz mission is simple: Help businesses grow quickly, easily, and with greater joy, through the awesome power of online marketing.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

In episode 261 of the Good Girls Get Rich podcast, I had the fantastic pleasure of talking shop with Bridget Brady – the dynamic founder and CEO of Amp Up My Biz.

It was fascinating delving into Bridget’s diverse background. This powerhouse has travelled the world and worked across many industries, but it was in the field of Information Technology where she truly excelled. She genuinely did win bright lights and the big city, going from the corporate world to launching her own digital marketing firm. It has been quite a ride!

Despite the sparkle of success now, Bridget and I dug deep and talked candidly about her “Phoenix” moment – the flaring fires of losing her job, home and relationship which forced her to rise from the ashes and pave her own path. She fondly reflected on the year of entrepreneurial exploration that followed as she hunted for what truly thrilled her. And to everyone’s delight (not least her own!), she found her passion in a place she hadn’t expected – the vast and transformative world of social media strategies.

Our conversation roved over our shared digital communication expertise, exploring the beautiful harmony of our seemingly varied work. While I LOVE showing the world how to leverage LinkedIn to generate crazy profits, Bridget and her team at Amp Up My Biz have got your back on all things marketing – from stunning website design and development to effective email marketing.

In the tail end of the chat, Bridget imparted sage advice on how you should handle Twitter’s chameleon-like transition phase. Her golden tip? Stay the course with your current strategies till we get a sense of where the platform is headed.

Bridget will be hosting a 90-minute webinar enlightening us on advanced social media strategies. It’s sure to be a resource-packed treasure trove, and needless to say, you don’t want to miss this boat!

In a nutshell, our conversation was a deep dive into the exhilarating journey of entrepreneurship and, of course, the behemoth that is social media marketing. Remember, lovelies, if you want to make your fortune, you’ve got to get social!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Embracing my Phoenix moment, I found success in the unexpected world of social media strategies.” – Bridget Brady
  • “Transitioning from the corporate world to launching my own digital marketing firm, was full of trials but ultimately led to triumph.” – Bridget Brady
  • “Identifying where I found my joy – helping others grow their businesses using online tools, was my key to success.” – Bridget Brady
  • “The world of digital communication doesn’t have to be as daunting as it seems; our work is proof of that.” – Karen Yankovich
  • “The ongoing transition phase on Twitter? Ride the wave with your existing strategies till we better understand where it’s headed.” – Bridget Brady

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 261.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And I am so excited for you to meet Bridget Brady today. Bridget and I met I don’t know, a year or two ago, maybe. And realize that we’d crossed paths at least I’d realized we’d crossed paths a few years before when I was doing some research on something. And we just never connected at that time for whatever reason. But when we did, boy did I realize how smart she is. And we’re just one of those people in my life that you know, it she rounds it out a little bit in my business, right I say really focus on helping you have more impact influence in income by building people in your network with LinkedIn and PR marketing. And Bridgette really expands that across social media something that I do not have the bandwidth or frankly inclination to do. So it was really fun to get a chance to talk to Bridget and just talk about all the other things that right that we don’t get to talk about as much around here. So without any further ado, meet Bridget Brady. I am so excited to be here today with Bridget Brady who is the founder and CEO of AMP up my biz.com Bridgette is an enlightened entrepreneurs speaker Social Media Authority and number one international best selling author, which is passionate about helping entrepreneurs and business owners get the tools they need to catapult their business success. Bridget’s worked in the information technology industry for over 20 years. She spent seven of those years in New York working on Wall Street, dealing trapped in corporate America prison and seeing no way out of the rat race she started her own business. And that company is amp up my biz which is now a leader in the world of online marketing. Bridget and her team provide full service soup to nuts marketing solutions, including social media marketing and training, website design and development, graphic design, email marketing and more. Her latest book jobs to jammies get out of your j ob and be a work in your pjs entrepreneur is a number one international best seller, but just had the opportunity to speak internationally for audiences large and small. She’s spoken on stages with many industry greats like Les Brown, Ernst and Young Entrepreneur of the Year Larry Broughton, Kerry Murphy, Kim Coles Craig does well, just to name a few. But it’s passionate about helping business owners grow their brands, their businesses and their bottom lines. The amp up my biz mission is simple. help businesses grow quickly, easily. And with greater joy to the awesome power of online marketing. She’s helped 1000s of entrepreneurs create and close more business and she can help you and me do the same. And Bridget and I met through some like business colleagues, so we I get to talk to her on a regular basis. And I’m telling you this lady is a smart one. So I’m so excited to have you here today. Yay.

Bridget Brady 2:56
Karen, I’m so excited to be here. Thank you. Thank you for having me. Yeah.

Karen Yankovich 3:00
You know, it’s funny when I think about the name of your book, I remember like when I was in corporate at Gob and leaving, it was probably like, maybe like 2014. So I was leaving my job and had all these visions of what it was going to be like, like I was going to be a work in my PJs, entrepreneur, right? And then zoom came about. No, I’m like, Okay, now I work in my PJs from the bottom down. Because I was on camera way more than I ever thought I was going to be when I when I did this right there was it’s a it’s really been an interesting journey, the visibility journey in the last bunch of years. But tell me a little bit about like, okay, so you were first of all, I was awesome. I also spent most of my corporate in Internet Information Technology. I don’t think I knew that you did the same. How did you go from an information technology to social media?

Bridget Brady 3:44
Yeah, so I did 15 years in corporate America, like very, very serious corporate America. I was in IT software developer. I was an IT project manager, like you said seven years on Wall Street. I mean, it was Armani suits, and Prada shoes, and pantyhose every day of my life is what it was for a long time. And essentially, I Gosh, towards the end of my corporate career, I started talking a lot of smack about getting out from under the man and about starting my own business and becoming an entrepreneur. And as I look back, the reality is I was never gonna leave that paycheck. But it was one of those like, be careful what you wish for moments. Because, again, I mean, for not that many years, but like several years, I was like, I’m gonna get out of this job be I’m gonna have my own business. And the universe was listening, because in the big economic downturn 2008 2009 2010 And I thought I thought I missed it, because in 2010, I still had my jlb and I was like, Oh, I missed it. I missed the corporate downturn. I walked into my office. One Friday morning, I was working for the largest mortgage banker in In the country at the time, I walk in my office Friday morning to an email that essentially says, Dear Miss Brady, thank you so much for your eight years of excellent service. Today is your last day. Done. Wow. Wow. So I used to call 2010. My year of financial ruin. Yes, I did. I now call it my year of the Phoenix because apparently I had to burn my life to the ground to create the incredible life I get to live today. And in a five month span, I lost my fancy high paying job. I lost my very, very pretty place to live one block from the ocean here in Los Angeles. Yes, I did. And my boyfriend left me. My friends say he was in it for the money. I don’t know. All I know is that when when my job was gone, so was my boyfriend. So I spent two months so to answer your question, like, how did I get into social I spent two months lying on my floor, like literally lying on my floor? Oh, because when my boyfriend left, he took everything we owned. Furniture, oh,

Karen Yankovich 6:05
Fun times, pots and pans

Bridget Brady 6:07
He took every so

Karen Yankovich 6:08
when you were saying laying on your floor, you literally didn’t I had no choice. You had to be I had

Bridget Brady 6:12
no choice. I had no money, no furniture. It was it was really like, again, I used to help. So I was lying on my floor for two months feeling very sorry for myself. And then like a little not like a little knock from the universe. It was the universe was like, you know, Bridgette, you talked for years about starting your own business. Like there are no jobs to be had do it. This is now is the time start your own business. So I spent about a year failing forward mostly failing, trying this thing and that thing, and I it was always it. It was always something like internet related, because that was my background. But like just nothing was working. And then I remembered that when I had my fancy Gob, I took an incredible, insanely expensive social media marketing class. This was before social media was cool. Like, I took social, I learned social media before social media was cool. And I was like, I wonder if this social media stuff works. And spoiler alert, it does. I started applying social media to what I did, my businesses grew, my friends and colleagues wanted to know what the I was doing, I help them grow their business. And at some point, I said, this is way more way more interesting to help other people grow their businesses with social media and online marketing than to sort of stay in my own little box. And the rest is history. Amp up my biz was born. And here we are awesome.

Karen Yankovich 7:42
That’s awesome. I love that. And you know, it’s so, so much so much changes. So, you know, I can say that my story is not all that different. Although I didn’t get, you know, I voluntarily left my job. But when I say voluntarily, I just didn’t, I truly didn’t have a choice because I couldn’t stay there. But but it was the same kind of thing. Right? I was intrigued by social media. I loved what it could do for me. And as soon as I started doing it, people started saying, How did you do? How to do that? How do you have so many Facebook fans? How do you do? And I’m like, Ah, maybe that’s what I should be doing. But you were a lot braver than me because I was like, Oh, my gosh, this is overwhelming. How do you know what’s going on with all these platforms all the time. So that’s why I kind of started to niche down a little bit more to LinkedIn. Because what I was doing when I was creating people’s strategies was I was saying, Okay, what’s different now about what it was like 15 years ago, when the you know, copy guy walked into your office to sell you copy supplies, we didn’t really care what you had for lunch, or if you had kids or grandkids. Now people care more about you than they ever did before. So so I was kind of driving everybody to LinkedIn first, because I felt like our personal brands were more important in the, you know, like, 2010 era and on than they ever were before. But you stuck with social media in general. So I gotta give you a lot of credit for that, because that’s a lot. That’s a lot. How did you do that? How did you? How do you stay on top of all the things?

Bridget Brady 9:05
It’s so you’re correct. It’s so much and one word team. So when I started, it was over eight years ago, when I started to amp up my biz, I was a total solopreneur like solo solo solo. I did all the things, half of them poorly. I was doing graphic design. And let me tell you what, I’m not a graphic designer, like it was it was not pretty. So over the course like now we’re a team of 15 like genius marketers and graphic designers and web designers and copywriters, and all the things and it’s team team team team. So every week in our team meeting, like one of my team’s jobs, is to bring like the latest and greatest and to stay up on everything that’s happening across social media. And it’s not easy and it’s a huge job and I don’t think I could do it by my self honestly.

Karen Yankovich 9:59
Well You could, but it’s just how could you be you know, it’s kind of like a jack of all trades. Right? So I love that you, you know, I like to say, especially for those of you who are where Bridgette wasn’t where certainly where I was, and where most entrepreneurs were at one point, which is doing everything yourself. You know, sometimes it’s hard to give up some of that stuff. But I like to say like, if you really want to be like the CEO of your business, I like to equate myself to, like, the superintendent of schools doesn’t need to know how to teach art, they need to know they have a good art teacher. Right. And like, that is how it sounds like that’s maybe how you grew your business. That’s how I grew my business. And that’s an important lesson. not always an easy lesson to learn as we’re growing our businesses, right? Because we’re like, well, I could do better, I could do faster. You know, I know. Well, when I give up that control at all,

Bridget Brady 10:45
yeah, when I was solopreneurs thing, and it’s not that my I, the truth is now looking back, I wouldn’t even really call it a business, right? Like I owned a job, I owned my own, I owned a job that I paid myself as opposed to being paid by corporate. And I remember I was at I had eight clients. And I worked about 10 to 15 hours per week on each client. So I was at, like, 80 to 100 hours a week. But for real, and if anyone who’s never actually worked 100 hours a week, like, for a year, or two or three, it’s like almost like suicide almost. I mean, it’s, it’s really a lot like it’s more than people like, oh, 100 hours a week, I’m like, try it for six months, it’s seven days a week, all day all night, like it was crazy. And I made, I sort of stepped back. And I said, okay, like this is, you know, I’m going to end up harming myself, I’m going to hurt my health, like, this isn’t going to work. So I said, Okay, Bridget, you have two choices right now. Either you, you know, double or triple your prices, your rates, and you half your clients, or you hire a team and actually build a business. And I said, No, I think it sounds more fun to actually build a business. And I didn’t have the money for it. And my for I hired my first two team members, like on a wing and a prayer, just trusting that if I hired two team members, another few clients would come in, and they did. And here and the rest is history. Awesome.

Karen Yankovich 12:21
So let’s shift a little bit to to your expertise, right, like I am, you know, the listeners to this show are often people that, you know, we talk a lot about your personal brand, the importance of creating a brand and knowing that people are going to Google you or three name into a search engine and find out what they know about you and, and how we can create what comes up when that happens, right? How we can create that with social media, with publicity, with interviews, and you know, PR opportunities. So knowing that that’s the audience, like what are some tips that you would give us to to get started? Because, you know, certainly a lot of, you know, there’s so much, there’s so much, I’m gonna say controversy, and I don’t really care about controversy that much. But I’m going to use that word because there’s so much controversy of, should I be visible on Facebook, I don’t want to be visible, I don’t want to be on my phone all the time. My working if I’m on the beach, or am I on the beach, you know, and I’m not working like what? So social media is I feel like in some ways, it’s it’s the best thing that’s ever happened to us. But so many people think it’s the worst thing that ever happened to them. Right? So now they’re stepping into this new role and they’re creating this brand. How do they do that in a way that they they’re not working 100 hours a week, and, and still taking advantage of these amazing tools that are out there? Absolutely.

Bridget Brady 13:39
Okay, I have so many, so I’m gonna I’m gonna do my best to be some. Okay. So number one, when you’re starting, especially if you’re a solopreneur, I recommend that you focus on two to four platforms. And that’s it. Like it could literally be two, right? 234 maximum. Now, the quick rewind is, please, please, I beg of you go. Register on every single platform that exists and get your brand get your company name or your brand name or your name. When I was when Instagram kind of first hit the scene, myself and a bunch of other various smart social media experts. We literally were like, Instagram, what a joke. It’s pictures. You can’t even put a link in a post. You still can’t I mean stories and rails, right? But we were literally like that’s it’s a joke platform. It’s gonna be dead in a hot second. Oh my goodness, am I so glad that I went and registered like at amp up my biz. And I was like, I will never use this platform. It’s one of our largest platforms now. I mean, come on. Okay, so register your name everywhere. If you’re a solopreneur focus on two to four platforms. If you have team get crazy with it. 456 Seven platforms, if you have team you can get crazy with it. But if you’re a solopreneur, stay focused to is I want to really invite people to remember that there’s so much peripheral benefit to social media, I want to invite you to get a little off the social media crazy of like, how many followers and how much engagement? And how many likes, and I need to be on there every day. And I need to be like, no, no, no, no, like, stop the insanity. People are gonna cyberstalk you.

Karen Yankovich 15:38
Hey, there, it’s Karen. And I just wanted to take a minute to just, you know, remind you that the reason that I leaned in to mostly LinkedIn strategy to support the strategies that I teach is because I think that when you when we’re doing all the things we’re learning about, from Bridgette, today, what we’re having these conversations with the kinds of people that we’ve talked about, on this episode, having, you’re doing it from a position of power, we’re doing it from that strong LinkedIn profile, right. So even though I think that, you know, I certainly have a visibility plan that uses more platforms than just LinkedIn, I do still think that LinkedIn is the foundation for all of this, at least in most of the people that listen to this show. And that is what we do in our she’s linked up accelerator program, we help women have more impact, or influence and more income, I want there to be more wealthy women in the world. And it starts with us how we show up what our brand looks like, and how we are, how we’re talking about ourselves and how the world sees us, right. So if you want to know what it looks like to get some help with that, I would love to chat with you just go on over to Karen yankovich.com/call. And grab some time on the calendar. And let’s take you know I’ve got too much imposter syndrome to take those steps off of your worry list once and for all. Karen yankovich.com/call gets you to that calendar, we’ll have a quick call, listen, we’re gonna chat, you’re gonna get a ton of value out of that call if we think there’s a fit for us giving you some support with all this stuff, we will tell you what that looks like. But we need to both think that. And like I said, Either way, the calls are designed to be really, really valuable for you. So I look forward to seeing your name on the calendar.

Bridget Brady 17:19
There is a very specific way to create your social media strategy. So not only does it give in a way to your audience that when you ask, it feels like a gift, right? Like Legos is a very, very lovely dance that you can do this with. And I just I talk to people all the time, and they’re like, but I only have so many followers. And I’m like, I don’t know that I don’t care, I care. But like, what’s your ROI? How much money are you making from your social media? And that is always the question I ask is great. Like, let’s look at your social. But I also want to look at your funnel. What are your opt ins? What are your lead magnets? So this is this is the biggest This is like the biggest secret of all the secrets is that as a business owner, the purpose of your social media is to get people off social media. That is the whole entire purpose.

Karen Yankovich 18:20
Hey, man, hallelujah, praise the Lord. I get that. Yeah, no.

Bridget Brady 18:25
Amen. And yes, engagement and yes, followers? And yes, yes. And yes, all those things. But all those things when social media is done, right, I don’t really like those words of like, right and wrong. But when it’s done strategically, all of those things is this beautiful, give and take with your ideal client that ultimately gets them off of social media, from their world, into your world, where then you truly have the opportunity to nurture them, and create relationships and build the chain to chain and actually get money into your bank account.

Karen Yankovich 19:02
Those are so important. And you know, so I love that you talked about the fact that your that you look at one of the things that needs to be looked at is your things like your lead magnet to end your funnels because, you know, when I was when I when I had an agency similar to what you’re doing, you know, 10 years ago or whatever, I drew the line at that, because that’s just not my strength. It’s never been my strength. I hire people to do that now, right? But so I could drive people there. But then I was like, this is there’s a disconnect here. Because and I’d say to them, it says that I was pretending that I was gonna do that. You know, I would say to them, here’s the deal. I am not looking at your website. I can get them there. You know, but I can’t do it. I can’t promise you they’re gonna and then say to me, Well, why didn’t you tell me that was gonna happen? I’m like, oh, no, I did tell you that was going to happen. So it is a it’s such an important point. I remember one guy that I was working with he we grew his Twitter following. You know, at the time, Twitter was a really big platform, certainly for this guy. And, you know, we had a couple 1000 followers and then he launched his product and Like he’s like, okay, but nobody bought it. Yeah. Well, if everybody I have like 50,000 Twitter followers, if every one of my Twitter followers bought my stuff, I’d be sitting, you know, I’d be like, on a mountainside somewhere, you know, not here working with you. And you know, Connecticut, because it is it is all part of the journey, it’s part of the visibility journey, right? But you got to get visible, then you got to get into website, and then your website’s got to do its job, right, and your websites got to do his job. And then again, there’s statistics around these things that are statistics are real things, you know, like this many, you know, we’re shooting for this percentage of people to do what we want them to do at their website, and snap, that percentage number is never 100. You know, it’s never gonna be 100%. Right. So, so I love that you’re talking about that, because that’s all so. So, so, so important. Well,

Bridget Brady 20:48
and I think that the other piece of the puzzle that I think business owners, certainly new business owners miss, is that social media is holistic. Right? So it’s all the things. So it Yes, it’s the content you put out. But it’s also what are your What are you asking for? Right? So the two biggest mistakes? Well, there’s so many mistakes. Two of the biggest mistakes that I see business owners make is, it’s either all give or all ask, right? So I talked to them. And I’m like, great, like, let’s talk about your social strategy, or let me look and see what you’re doing. And, you know, half of them are like, I’m going live every day, I’m putting out blogs, and blogs, and this and that, and lifestyle photos and bought the.to dot and I’m like, Oh my gosh, this is fantastic. Talk to me about your lead magnets. Like, and it’s great. They’re like, Well, what do you mean, my lead magnet, I’m like, okay, okay, or the opposite, which honestly, is worse. And I’ll be more than 50%. Every post is by myself by myself, go to my website, go to my website, book, a call book, a call book, a call book a call, I’m like, Oh my gosh, so not only does your audience say like, save your pretty voice, like, save your pretty voice. But the social media algorithm hates that, like the social media algorithm will look at every post with a link and every post with a call to action, like a specific like buy my stuff call to action. And the algorithms like I’m gonna stop showing your stuff to people, because this is, this is not going to work. So if I may the yield, this is tried and true, tested over hundreds of clients 1000s of students, it is my my coveted my ninja secret 7525 rule. So when you are creating your social media strategy, in this is the this, these are the basics. And then we can talk about how you can learn more. But these are the basics. You want to look at your social and 75 to 90% of your content must simply add value to your audience. That’s it 75 to 90%, you’re just adding value, give it away, give it away, give it away. Now you’re just give give giving, then 10 to 25% of your content can be and should be I know not to shit on us. But come on, can be and should be buy my stuff, get my freebie get my lead magnet, come to my webinar, come to my summit book a call. And when you actually do it this way, like when you actually like look at your content calendar, and it’s 7525 like you will start to see your reach go up, you’ll start to see engagement go up, you’ll start to see opt ins go up like you’ll see you’ll just see everything start to tick up when you actually create a strategy that follows that essential rule.

Karen Yankovich 23:47
Oh my gosh, so good. So let me ask you this. So let’s just talk about this show. Right? You and I are talking that you’ve dropped, you know, tons of great value bombs. Am I putting out there on social? And you know, a quote from Bridget and then just leaving it or am I saying a quote from Bridget listen to the whole show at is the listen to the whole show at part of the 75 or part of the 25? No.

Bridget Brady 24:08
So because the because the whole show at I know it gets a little it gets a little gray. But because you’re not asking someone to opt in or pay for it, then that would be 75. Right? Here’s a quote from Bridget, here’s the whole show. That’s part of the 75 where it gets to the 25% is, you know, here’s a quote from Bridget and come to my you know, opt in to get all my shows or opt into this right, right. Okay, or right. So that’s sort of the that’s the 7525 Cool. I

Karen Yankovich 24:43
love that. I hear what you’re saying. There’s a lot of people and I’ve certainly been in this category myself, where we’re just creating a lot of content and I definitely have calls to action on my content. But I think sometimes we we forget how important all that value is to people. Write that free stuff. And that’s what people that’s where people start to know like and trust you. That’s where people start to get to know you. And, you know, I want to hear your opinion on, you know how this all turns into actual business for you. But I think that one of the things that people I know I underestimate, even to this day is when people come to me, and they’re like, I’ve been listening to your podcast, or I’ve been watching your social media, I’ve been following you for years. And I’m like, I know who these people are. Right? Yeah, they know me. And that’s what I say to people, when they when they like, people say to me, Well, should I accept these people on LinkedIn that want to connect with me that I don’t know, I’m like, here’s what happens. When people that you don’t know want to connect with you on LinkedIn, it means your digital marketing is working. Yeah, it means they know you, and you don’t know them. It doesn’t mean they’re not spam. Or sometimes they’re spammers, I get that that’s part of this, right? But that’s what we want. We want to create a strategy where more and more people know, like, and trust us. And we may not even know who they are. Right? So how do you build that?

Bridget Brady 26:02
So a few things. One, I just want to reiterate something that you sort of said that is so important, right visibility and credibility, like those two pieces of the puzzle, like will turn into more business over time, they just will, like, the law of large numbers never lies. This is why I love social media. Social media, is simply a force multiplier. That’s all it is. So you take your genius, your inspiration, your mission, your vision, your products, your services. And instead of sharing them with 50 people at a networking event, or 100 people at a speaking gig, on social, you have the opportunity. Now I know that not all of these people are your ideal client. But you have the potential of 5 billion people, right? That’s where we’re at on social today, 5 billion, 5 billion active social media users is where we’re at today. So the law of large numbers never lies. So if you are taking your genius and putting it out, and it is seen by 10,000, or 50,000, or 100,000 or a million people, there’s no way around that not bringing you more business. If you’re providing value, and you’re amazing, and building no love trust and sort of following the algorithm rules. There’s no way around it, there’s no way you can’t avoid it. I said to my then boyfriend, now fiance, when I was really getting like really good at this social media stuff when I was like, Oh, I’m gonna really go to this stuff. And I said to him, I said, I cannot open my email, or my social media right now, without someone asking to give me money. Like it was like uncanny.

Karen Yankovich 27:53
Like, I don’t even know her that.

Bridget Brady 27:57
Awesome. It would close my social and we’d have lunch, and I’d open it back up, I go back to work, I checked my email, and someone else either wanted to hire me, or have me on their podcast, or this or that or, like, I was like, Babe, babe, like, I literally cannot open My Computer without someone wanting to give me money. But it didn’t. It wasn’t overnight. It wasn’t like I did my social media for two weeks. And then this is what, right, it built up over years, quite honestly. And then once you and you start to keep building it, right, like any relationship, but once you have that really great social media Foundation, and you build that know, love trust, it just grows and grows and grows exponentially from there.

Karen Yankovich 28:42
So important. And you know, I can attest to the fact that you take real vacations. So it’s not like you’re spending every day, seven days a week doing social media, like you take real vacations. And literally

Bridget Brady 28:54
just came back from a two week birthday vacation with my sister. And I was off grid, I was off grid for two weeks. Right? And we still did,

Karen Yankovich 29:04
because there were some times like this, I can think of somebody and I’m not gonna name names here. But I can think of somebody that I follow on Instagram, and I’m like to travel with a camera crew. Like, no matter what she’s doing, there’s videos of her even when her entire family is in the video, like, does she travel with a camera crew? How is like, how does one do this? How does one have this kind of visibility? But I think there’s a way to do this right? Whatever is comfortable for you. I’m not as it’s not as necessary for me to have a camera crew in my personal in my personal life, right for what I do, doesn’t mean I don’t share some of that, you know, but I think that there are ways I love that you kind of live the life where you can have this amazing social media presence and have a life outside. That is not being followed around by a camera crew. Well,

Bridget Brady 29:45
I don’t but here’s the other trick and people don’t, oh, gosh, people just aren’t really paying that close of attention. That’s the truth. Like, No, everyone is mostly concerned about themselves. No one’s paying that much attention. So I will tell you I have a phone full of photos from my trip to the Eastern Caribbean? Have me on the beach and me then all the things. And then yes, I have team. But even if I didn’t have team, I would do this, but like, I’m going to upload those to Google Drive. And then we’re going to put those out. And then people are gonna think that that’s from when I’m on vacation. That’s not I’m back at work. And so when I work, I work when I’m on vacation, I vacation, I do take photos, I do take videos, showing people who you are, is important, not social. But I used to have clients all the time, and it would, it would drive me crazy. And then it would drive them crazy. They’re like, I sent you this photo of me at this conference, you know, on vacation, or whatever it is. Today, yesterday, and it hasn’t been posted today. I’m like, it doesn’t need to be posted today. Like it’s in your it’s in your calendar for two weeks from now. It’s okay, right? Like, it doesn’t have to be super real time. No one knows the difference. And that’s one of the secrets to not being on social every day is we how my team and I work, we work four to six weeks ahead, we sit down, essentially, we batch all of our content for ourselves and our clients. And this is what we teach our students, we batch all of our clients or all of our content, we sit down essentially, once a month, schedule all that content out. For the next like four ish six is six ish weeks, and then go back to working on our business. And then we sit down again, and schedule all of our content. So and yes, of course, we’re in social monitoring and engaging but it doesn’t. You know, the big myth is like, you got to be on social, you got to be everywhere. You got to be there all the time. It’s just not true. Like it’s not true. You do need a step by step plan, you do need strategy. But these people who I literally I talked to them, like I spent three hours a day on my Social, I’m like, stop that. Like, please stop that. That’s ridiculous. Don’t do that. Right. So

Karen Yankovich 32:02
how do we learn? You mentioned that what I teach my clients is, so how do you teach your clients? What how do people work with you? So

Bridget Brady 32:09
many, many ways. But I do have a I happen, what great timing, I happen to have a couple of 90 minute webinars coming up. And they are the five insider secrets to creating massive success on social media, where I dive much deeper, like we spend an hour and a half together. And I dive much deeper into five really specific strategies. And I know that it’s going to be in the show notes. And I know Karen has it on her page. So I will let you you know, I’ll let you find the link appropriately. But I would say that is a great place to start is come hang out with me for 90 minutes, learn some really, really great social media strategies. And that’s a perfect place to start.

Karen Yankovich 32:54
And I will say that I you know what I know Bridgette like when I if I have a social media question, I just asked her the question, whatever the answer is, I just do I just do I don’t say Well, let me research that a little further. I’m like, nope, Bridgette thinks this is how I should do it. That’s how I’m gonna do it. Because I’m not researching this anymore. Cool. So we’ll put the link in the show notes to that. And then also on my Karen yankovich.com/tools page, I’ve had stuff for Bridget on there for a really long time. Because I think that she’s her stuff is great. And, you know, I believe that what you come to me for is more personal branding, LinkedIn and PR strategy. These things are complementary to that, right. So you you, it’s not like you don’t need to do all this other stuff. I mean, you don’t need I shouldn’t say need, you know, you may want to do more than this. And this is, you know, don’t there’s no need to research 50,000 Different people just do it. Bridget says That’s my strategy. Anyway, I do what Bridget says. So we’ll put that you can get that at Karen yankovich.com/tools. And then also, obviously, we’ll put a link to that. In the show notes. I have one more question for you. That I forgot to ask you before but I do want to ask you, what are you recommending people are doing with Twitter these days? Or x or whatever we’re calling it? You guys can’t see it. But she just rolled her eyes into the back of her head. Dun

Bridget Brady 34:06
dun dun. So here’s the thing. X. Elon, what are you doing Ilan. X is in a tremendous amount of transition right now. That’s the truth and there’s no way around it and they’re changing things left right and center and you know, buy the blue check and buy this check and do this and it’s in so much transition. So here is what I would recommend. Keep doing what you’re doing. If for some reason you’re not on X formerly known as Twitter, still grab your brand grab your company name who knows what’s going to happen that’s that’s the that’s the truth. I mean, I keep my ear to the ground like my team has their ear to the ground when it comes to social but the reality is every day Elon is making like random decisions and just like a now doing this, so I would say make sure you aren’t have X account I guess people pretty much know it’s x now. Me Should you have an X account, and just kind of keep doing what you’re doing? I feel like this is a little bit dangerous to say, I would not in this moment, unless you have this huge, huge X following, and you’re getting tons and tons and tons of business from x right now, I wouldn’t necessarily be pouring tons of resources into x in this moment, I would keep it status quo, like whatever you’re doing, whatever you’re posting, follow the 7525 rule, whatever, whatever you’re posting, I would just keep posting it there. X slash Twitter is sort of a feed the beast platform, right? If you might want you might be posting once a day or every other day on Facebook, or one or two times a day on Instagram, on X, you do want to be posting like three 510 posts, they’re no longer tweets, like you do want to continue the old Twitter strategy have, you know, like I said, three, five, even 10 posts, formerly known as tweets every single day. You can recycle those, it does not need to be new content every single week, you can recycle those. But I would say stay status quo for now. And come Come join me in my webinar, we can talk about it. There are perfect.

Karen Yankovich 36:15
That’s a good. Yeah, come join me because they’re probably by the time this episode goes live, I would say yes. But you know, it’s a it’s a particular interest to me, because it was such a big platform for me for a while. And I do have a ton of followers there. And I just don’t know what to do with them. And somebody said to me recently, like, why aren’t you using Twitter to like your pod? Twitter’s your audience, you’ve got this huge following there. And I’m just like, I don’t know how to I don’t know, like everything I do doesn’t seem to do anything.

Bridget Brady 36:41
I know. It’s because it’s changing so much. Right? The algorithm every five seconds right now. So we just say stay status quo. Do you put your two I would

Karen Yankovich 36:50
put your podcast. Thank you. And I do? I definitely do. Yeah.

Bridget Brady 36:53
And then if you like you, Karen, if you have a huge, huge Twitter following. Sorry, X, oh my gosh, I even I like the word just comes out of my mouth and you will be huge X following. You might want to consider a couple things, doing some kind of strategic giveaway to have them come subscribe to you on one of on another platform on your YouTube posting on your Facebook, on your Insta, you could do something like that. You also could put out you know, some specific opt ins that are like really specific to the followers you have on X to make sure that as many of those in your case 50,000 followers are in your database. So like

Karen Yankovich 37:38
things that I would do awesome awesome. This was so good. So we’re gonna put your information about your 90 Minute masterclass is in to the show notes here and all the links to follow you should follow Bridget and or amp up my biz, everywhere. They you know, across all social media, we’ll put all the links in the show notes as well. This was so good. Thank you so much for doing this, Bridgette I love that I can send people to you and I no longer have to keep track of what’s happening on these other platforms. And thank goodness for people like you in the world.

Bridget Brady 38:06
Perfection. Karen, thank you so much. This was lovely. As always, thank you,

Karen Yankovich 38:11
it was so much fun to get a chance to chat with Bridget outside of our normal course of conversation. I hope you enjoyed hearing us dish about all the things that we get to dish about and you know, if you loved it or you know, or if you think you have people that would also benefit by this, you know, that we I would love it, if you would share this on your social media, tag me tag amp up my biz, all the links will be below. And we’ll be sure to share your posts with our audiences and combine we have some pretty big numbers, you were gonna get your name in front of a ton of people. If you know, I’d also love to know your thoughts on this, please leave a review wherever you listen to this show. And you know, that’s how we help each other. There’s a link for SpeakPipe in the show notes where you can leave an audio message. I listened to every one of those personally, and I respond to every one of them personally, we get to have a little like talk I’m not I know I do a lot of talking at you in this podcast. But with SpeakPipe I get to talk with you and I really love that. So maybe there’s a guest you think I should interview or a topic you’d like to hear me talk about SpeakPipe is a great place to do that or just say hi, I would love that. So just going over to Karen yankovich.com/ 261. And you’ll see the blog or the show notes for this and the link for SpeakPipe and all the links that Bridget and I talked about here today. Remember, help me help you share this podcast take a quick screenshot of this episode on your phone share it on social tag me tag Bridget and this is how we all lift each other up, get more visibility and create more wealthy women. This can be this simple. I’ll see you back here next week with another episode

260 – Crafting the Perfect Digital First Impression with Karen Yankovich

by | Nov 13, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to craft the perfect digital first impression!

First impressions matter. So make your digital first impression count!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Welcome to Episode 260 of Good Girls Get Rich, where I delve into the heart of digital first impressions and the strategic art of online personal branding. From using LinkedIn as a cornerstone of your personal brand story to the potential of leveraging PR for borrowed credibility – this episode is packed with effective strategies to make your mark in the digital world.

Digital First Impression ­– Making Your Mark: The shift towards online networking, while inevitable, offers an unparalleled chance to project an impactful persona to a global audience. It’s key to remember that while physical traits can’t be altered, the digital world allows us to masterfully craft our first impression, setting the tone of our online presence.

LinkedIn – More Than Just a Resume: Your LinkedIn profile needs to be treated as a narrative of your professional journey. It’s not just a residency of past experiences but an active platform to share stories, accomplishments, and demonstrate your unique brand value to potential connections.

PR and Brand Credibility: Regular media mentions and press appearances add robust credibility, offering a unique edge, especially to those still finding their footing in their industry. These interactions add a personal touch, enriching your digital impression.

Strategic Networking – More Than Just a Number Game: An active, strategic network of professionally aligned contacts is crucial in amplifying your reach and anchoring your professional identity. Engage with your network competently and consistently, both increasing your brand’s visibility and lending credibility to your digital presence.

In summary, your digital first impression is your opportunity to unravel your professional narrative, validating your brand story with PR, and strategically networking to reinforce your online reputation.

LinkedIn management, media appearances, and networking with care and authenticity, all sit at the helm of mastering your digital persona. This is where my She’s Linked Up accelerator program can fill the gaps, offering you an expansive roadmap to personal brand mastery.

Tune into the full episode on Good Girls Get Rich. As always, I’m here to help empower women entrepreneurs to gather their courage and digitally “put themselves in the room,” charging forward with wisdom and tenacity.

We’re in this together. Rise and shine!

Episode Spotlights:

Magical Quotes from the Episode:

  • “The shift towards online networking, while inevitable, offers an unparalleled chance to project an impactful persona to a global audience.”
  • “Your LinkedIn profile needs to be treated as a narrative of your professional journey. It’s not just a residency of past experiences but an active platform to share stories, accomplishments, and demonstrate your unique brand value to potential connections.”
  • “Regular media mentions and press appearances add robust credibility, offering a unique edge, especially to those still finding their footing in their industry.”
  • “An active, strategic network of professionally aligned contacts is crucial in amplifying your reach and anchoring your professional identity.”
  • “LinkedIn management, media appearances, and networking with care and authenticity, all sit at the helm of mastering your digital persona. This is where my She’s Linked Up accelerator program can fill the gaps, offering you an expansive roadmap to personal brand mastery.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 260.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
You know, we do a lot of networking online, and we meet a lot of people, right? Have you ever met somebody online and then met them in person, whether it’s just like one on one for coffee, or, you know, maybe at a networking event, and you finally meet them in person, and they’re different than you thought they were? Right? Like I this twice has happened to me that I can think of where one time, the person was a lot taller than I thought they were going to be any other time, they were a lot shorter than I thought they were going to be. And both times I’m like, Well, what the world made me think I knew how tall they were gonna be like, there’s nothing, there was nothing that I’ve ever seen either one of them that would make me think that they were either tall or not tall or whatever. And if it yet I was really like, in both of these cases, I was really surprised. And it took me a little while to kind of get used to the fact that the impression that I had of them, or after years of meeting them and talking to them and working with them was so different than what the reality was of them. And I’m saying is not because I think that we need to be perfectly clear on how tall we are anything like that in our in our market, because we don’t it doesn’t matter at all. But I’m saying this because what’s happening is we are whipping up personas for the people that we follow, right? And the people that we meet, and people are doing that for you. They’re seeing your content, they’re seeing what you do they’re meet, they’re connecting with you on LinkedIn and seeing your posts and your Yeah, we’re in the age of video. So but very rarely are you seeing somebody doing like an a full in person video, right? The bottom line here is though that we are we are creating in our mind, personas around the people that we meet digitally. What that tells me is we need to understand that there is such a thing as a digital first impression. You know, we wouldn’t if you were walking into a meeting for the first time you would walk in you would you know, I mean me I shouldn’t say we I said I would make sure that my hair was done that I had, you know my makeup was on point I had a great outfit on to me. Sometimes it’s also about the shoes. So I might have some great shoes on, I would go out of my way to create a great first impression. That same concept transfers to the work that you’re doing digitally. Does that make sense? Do you understand what I’m saying with this because if you are not doing this, if you’re not, if you don’t understand that you have a digital footprint, that you have a digital online brand and you have a digital first impression, then you are missing, probably leaving a lot of money on the table, you’re probably leaving a month, a lot of money on the table. You know, just take a quick minute and throw your name in a search engine and see what comes up. People are doing that for you, right people people are definitely doing that they’re before they work with you before they meet with you before they get on the phone with you. Or on that Zoom call, they’re probably throwing your name into a search engine. And you know how I know that because I do that. Right? I bet you do that too. Right. And you know, you almost want to I almost want you to go to like a, an incognito browser and do this. Because sometimes, you know, especially with Google search engines, it’s influenced by the fact that it’s you, right? So go and see, go to like, or maybe go to somebody else’s computer, just throw your name in a search and see what comes up. Because this is your first impression online. And the good news is we can control this, we can control our first impression online, especially if you’re listening to me now. And you’re thinking, well, if people search me online, they’re just gonna find out about all the things I used to be doing. You know, I’ve been in corporate for 20 years or 30 years. And now I’m a coach or consultant or, you know, an author, speaker, and nothing’s coming up about that. Well, this is all the more reason why you need to finish, you need to listen into today’s episode, because today we’re going to talk about how you absolutely can take control of what people see, as your first impression digitally. And come on, you know where I’m going with this right, like very first thing I’m gonna talk about here is your LinkedIn profile. One of the reasons why I do this, I don’t focus on LinkedIn, just I think I love LinkedIn. Right? In fact, somebody interviewed interviewed me recently, and they were like, oh, so worried about you, Karen. Because I was thinking, Oh, my gosh, what if LinkedIn goes away? What’s gonna happen to her business? And I was like, Well, you know, it’s really not about LinkedIn. Right? LinkedIn is a tool that we have, that we can use, but really what it’s about is our personal brand, right, and the brand and because we have LinkedIn, and I have checked all of the other sites, I mean, I’m always checking sites out I’ve been hanging out on Alignable lately, if you guys are on Alignable, find me there and connect with me there. And while I’m loving the activity on Alignable, what I don’t love about Alignable as much as I love on LinkedIn or some of these other platforms is there is no other place on the internet that you can create your first impression that you can create the brand of you All right, first of all, LinkedIn is the cornerstone of your online brand. It just is okay. You can, you know, argue with me, if you want me send me a message on on SpeakPipe. If you want, if you want to have a conversation about this, I’d love to have that conversation. But the reality here is that LinkedIn is the cornerstone of your personal brand online. So you know, I’ve done many, many podcasts on this, I’m not going to talk about all the ways you can optimize your LinkedIn profile. Connect with me on LinkedIn, I’m always doing I don’t know, there’s always ways that I can help you with that. But you know, at the very least make sure you’re looking at it with the eyes of somebody that’s looking at that as your first impression. Is that what you want? Is it like your resume? Or does it like your brand? Are they going to look at that and go, Wow, I want to get to know her, or they’re gonna go Alright, well, she looks like she’s pretty good at Excel. That’s cool. Right? What are they going to think about when they see that? This is your first impression, and especially if you are crafting the next chapter of your life in your career, you need to relook at this. And it’s not like we’re gonna fake stuff, but you want to be positioning yourself, for the person that you’re stepping into. Because that is the first impression people are going to see, yes, we’re going to have on there, all the things we’ve done before, of course, we’re going to still have all that, but what we’re going to be talking about and what we’re going to be showcasing is the person you’re stepping into, with like a well told story in your summary, right kind of narrating your journey a little bit, highlighting your the achievement and endorsements and recommendations that brought you to where you are today, right not about what things you used to do that that are relevant to the chapter you’re stepping into write having a compelling headline that encapsulates your expertise, your value proposition, what’s different about you, what makes you unique, these are all things you can take control over, right? So Way number one that you can take control of the first impression that people have of you online. And the next thing we’re to talk about here, and I talked about this a lot, and this is one of the reasons why I talk this is not one of the reasons this is the number one reason why I incorporate press and PR and media for credibility and leveraging that for more credibility is because that helps with your first impression online. Right. So when you are consistently featured in the media, in you know, press releases interviewed on podcasts, or newspapers or magazines, you get to borrow the credibility of the person that the host that’s that brought you on for that right? Or the publication that interview do, or the publication that you published in, right. So that immediately gives you more credibility, even if your your actual experience in this new chapters been about three weeks long, right? This should be the very first thing you focus on. Because when you are, you know, listen, if you’re not 20, if you’re over 20, or even over 30, or 40, which is most of the people that listen to the show, then you’re coming to this next chapter with lots of years of expertise. So we’re going to leverage that expertise with some press with some PR so that when people throw your name in a search bar 10 pages come up, right, that’s what we want for you. All of those media entries that they see when they search for you add to your credibility, add to that first impression so that you’re making this brilliant and beautiful and phenomenal first impression online and you can control this, Oprah’s probably not going to come knocking on your door. Right? So do you have some business milestones, write some press releases about those things, build relationships with the journalists and the industry influencers in your industry? Right look, for more speaking opportunities and panels to gain exposure, there’s talks that I did five 610 years ago, that are still coming up, when people throw my name in a search engine, they come up high, depending on the impact that the organization that brought me into speak has on on their digital presence, right? So you want to and you want to showcase these media features on your LinkedIn profile, right? Because again, we’re talking about that being the cornerstone of your brand, and other digital platforms, because you want to do all that to it all enhances your credibility, and helps you create that beautiful, brilliant, first impression online. These are all the kinds of things that we help you with in our choosing accelerator program. We have a 12 week program that gets you started. I mean, we meet you can’t do this yourself. It’s hard to do this yourself. You’re, you know, you’ve never been this person before. How can you step into this new identity without help and do it successfully? Right? I mean, maybe you’ll have some successes, but why not? You know, stick with a group of people that have proven successes around this and hang out with a bunch of other women who are killing it and are holding each other up as they’re stepping into this new chapter. That is, at the heart of everything we do in our shoes, linked up programs and accelerator program is the beginning of that we write your LinkedIn profile for you. We help you learn how to write pitches to media, what makes you different how you can stand out. It’s not just LinkedIn training, right? It’s literally about re crafting your identity as you step into this new chapter with just so much support and so many brilliant women surrounding you because I’m Want your success and this next chapter to be inevitable? So if you want to know what it looks like to get some help with just grab a spot on the calendar I Karen yankovich.com/call, I would love to see your name on the calendar.

Now there’s one more thing I want to talk about. And I’m going to dive a little deeper into this than the other two things. And that is, that is the connections that you have, right the connections that you have add to your first impression. Right? First of all, if your first impression is because a podcast host or somebody in the media share that they interviewed you, you immediately have more credibility than your competitors that maybe don’t have those same things, right. So, so surrounding yourself with people in this digital age, that have a brilliant brand of themselves, is especially important for women transitioning from like corporate to entrepreneurship, or if you’re just been a coach for a bunch of years. And now it’s time to just level it that heck up, right, like your next chapter is not gonna look like your last chapter. And a big part of that is the people that you surround yourself with. So online networking can be just as powerful as those face to face meetings when we do this, right. You know, we’ve learned that we just spent, you know, a year or whatever in place where we were doing all of our connecting online. So we’ve learned the power of zoom, I do think there’s zoom fatigue is real. So I have a personal commitment to do you know, more in person lunches more in person events, I literally have it on my marketing plan, which we teach you in Archie’s LinkedIn accelerator program, I have it on my marketing plan, that I want to have a person in person lunch with somebody once a week, because I need to get away from my computer screen. There’s a lot that can also be done online, right. And when you’re doing these things you’re building, you’re surrounding yourself with some of the smartest people in the world. It this establishes your professional credibility, right, your network, partially determined to find your credibility, the company you keep, so to speak, right? It can lend a significant personal clout to what you’re doing when potential clients or partners look you up and see that you have this brilliant network, and people are talking about you, and you’re posting pictures of you with respected professionals and some of the smartest people in the industry, it reinforces the trust in your brand. It also expands your reach and your visibility, right? Because again, it’s all about the first impression that you’re making a solid online network increases this visibility across all of your digital platforms, right? When you’re interacting with your connections and engaging with their content and contributing to discussions. You’re not just visible to them, but also to their networks. Okay, oh, my gosh, it’s the ripple effect that I don’t think we talked about enough. Okay, the ripple effect of the work that the women in my shoes into the accelerator are doing is so massive, and it significantly broadens the reach of that first impression. Right? Can you see how this all comes together here? Right? When people again, when they’re when they come first come across you whatever that looks like maybe you come up in a search, or maybe somebody saw, you know, talked about you or you were interviewed somewhere or somebody said, all you need to you know, listen to Karen’s podcast, or whatever that is, right. It provides context and depth to your brand. Because your connections offer context to who you are as a professional, right? This reflects like your expertise, your values, your business acumen, right, especially if you’re shifting into a new chapter, this is crucial, because it showcases the breadth of your experience, the depth of your capabilities, and it comes down to the people that you’re surrounding yourself with. Listen, you know, this, you know that I can say, Well, I’m really good at this. And all I’m saying is like, alright, Karen thinks she’s really good at this, it doesn’t really give me any additional credibility. But when you look around me at the people I surround myself with, that immediately enhances my your first impression of me. You want these connections to be authentic, though, right? Like, you know, we can be using digital networking, but we’ve we’ve learned nothing else from living through a pandemic, we’ve learned that authenticity is so important. It’s not just about having, you know, a new business card or a lot of connections. It’s about building those genuine relationships, marketing, you’ve heard me talk about this on the show marketing is much more personal these days. And this is going live at the end of 2023. And you know, what worked in 2018. And 2019 is just not working anymore. The online world is just so noisy. So these authentic connections, more personalized and authentic and vulnerable marketing is what is going to demonstrate your genuine interest in what you do and how you help others. And this is such a powerful piece of that first impression, right? It also showcases your communication skills because they see how you’re engaging with the people around you. right these are. This is also important as you are building a strong brand for your million dollar business like we’re not doing this to make 50 bucks Since 2024, right? We want our cup to be overflowing so that we can serve the world with that overflow that happens when people look at you, and they see the way you communicate with the people around you. Right? It’s social proof. It’s thought leadership, all the buzzwords that we hear in marketing, right? It’s definitely modern marketing. Right. So if you’re, if you’re in some kind of transition, showing that you’re not just capable, but adept at navigating and leveraging you that transition is such a big part of what’s gonna help you have so much success in this next chapter, that you’re adept, that you’re adaptable, that you’re up to date with modern business practices, that you’re up to date with technology that you can show up in this new space in this new room, and kill it, and just be be shining with all of the other people that are doing the things you do, but you are doing it better, right. So this strong network, you know, mixed with active and strategic online engagement, all of this reinforces your reputation. It showcases your expertise, it demonstrates your value and your industry, right. And this is how we we are creating and crafting and being intentional about the first impression people see of us online. And you know, for those of us that are over 51 of the biggest questions I get asked is well, what if people know how old I am? Right? I’m gonna say what I say to that is eff that, right? Like we have more expertise, we have years of experience, you know, as you are stepping into each new chapter ahead of you. Mastering this, these techniques that I’ve talked about here today on this episode is essential to continue to build the brand that is going to pay off for many, many, many years to come. So I just want to recap this for a second, the first thing we have to do is remember that people are creating a persona about you. They are we do it, I do it, I’m sure you can relate to doing this at some point in your life, right. So what we want to do, as smart, successful women entrepreneurs, is take control of what we can take control of maybe it’s not how tall you are, right, we want to take control of what we can take control of. And some of those things are your LinkedIn profile. Right. Some of those things are a consistent process for consistently being featured in newspapers and magazines, and interviewed on podcasts. And then a look around you are at the people that you surround yourself with. Right, you’re the sum of the five people you surround yourself with all those crazy cliches that you’ve probably heard me say 1000 times on the show, it’s important. And it all leads to the persona that people are building in their minds about you before they are making a decision to invest in you. Right, so take control of this. This is the timeless marketing that I talk about all the time. You know, I mentioned earlier in the show that we’ve got our shoes linked up accelerator program, my goal, the reason that I have crafted that program, the way it stands today is I want there to be more wealthy women of influence in this world. I think that women with more money can change the world. And I am so unbelievably grateful that I get to hang out with these brave women that have invested in themselves, and are showing up in these big ways across the world. If you want to hang out with these incredible women, just grab a spot on our calendar, Karen yankovich.com/call, get you to the calendar, I would love to see your name there. And of course, if you loved what you hear today, and you think that you know somebody that maybe needs to hear this message, I would love for you to take a quick screenshot of this, share it on your social media, make sure that you tag me, I’m at Karen Yankovich, use the hashtag good girls get rich so that we can share your post with our audience. And that’s how we all get more visibility. Right and I want to help you My goal is for there to be more wealthy women in the world. I want more people to see you. Right. So I would love the opportunity to share your content, you know that you’ve maybe shared about this show. In the show notes. There’s a link for SpeakPipe leave me an audio message there. I love your audio messages I love to listen to you know what you’re thinking about the show, maybe you’ve got an idea for a topic or a guest and I respond to every single one of those personally. So just go to Karen yankovich.com/ 260. You’ll see the show notes for this page. You’ll see the link to speak pipe any links I’ve talked about here today will be there the link to book a call all that is all on that page. So check that out. Listen, help me help you share this podcast right and I will share your post with my audience. We all are we’re lifting each other up. This is how we grow together. And I am going to be back here next week with another episode for you