259 – Dr. Cynthia Hawver Shares Strategies to Overcome Burnout and Prioritize Self-Care

by | Nov 6, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Dr. Cynthia Hawver shares how to overcome burnout and prioritize self-care.

Dr. Cynthia Hawver is a licensed psychologist, certified coach, host of The Mama Shrink Podcast, writer, and speaker. Her specialty area is working with moms at midlife in the midst of parenting, with a speciality focus on burnout. She developed a three staged model of burnout and dives deep into what is underneath the burnout to get at the roots.

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About the Episode:

In this inspiring episode of the Good Girls Get Rich podcast, I had the pleasure of chatting with Dr. Cynthia Hawver, a highly respected psychologist and therapist, about her incredible mission to empower women and tackle burnout head-on. Dr. Hawver shared invaluable insights and strategies aimed at helping women overcome challenges, embrace self-care, and achieve their goals. 

Introduction to Dr. Cynthia Hawver:

I introduced my listeners to Dr. Cynthia Hawver, a compassionate psychologist, therapist, and the host of the Mama Shrink Podcast. Driven by her passion to assist women in overcoming burnout and leading fulfilling lives, she’s become a beacon of support for many. 

Recognizing and Addressing Burnout:

Dr. Hawver and I delved into the subtle signs of burnout, emphasizing the critical importance of early recognition. Drawing from her personal experiences, she shared practical tips and powerful insights, enabling our listeners to proactively prioritize their well-being.

Importance of Boundaries and Self-Care:

Our conversation underscored the significance of establishing boundaries and practicing self-care rituals. Dr. Hawver emphasized the transformative impact of surrounding oneself with supportive individuals. We discussed the essential need for investing in personal growth and development, which ultimately leads to a happier, more fulfilled life.

Empowering Women through Coaching:

Dr. Hawver revealed her transition from therapy to coaching, focusing on empowering women who are prepared to elevate their lives. She highlighted the profound importance of investing in oneself, shedding light on how this investment not only transforms the individual but also positively influences everyone in their sphere.

Taking the Mama Burnout Quiz:

Dr. Hawver introduced the Mama Burnout Quiz, a valuable tool tailored to help women assess their burnout levels. By acknowledging their situations, women can take proactive steps toward self-improvement, fostering a nurturing environment for personal growth.

Final Thoughts and Future Endeavors:

We explored Dr. Hawver’s exciting future plans, including writing a book and creating supportive groups for women. She passionately emphasized the need for women to invest in becoming the best version of themselves. Dr. Hawver reminded us that children thrive when they have a happy and fulfilled mother, underscoring the significance of this self-investment.

Join me and Dr. Cynthia Hawver in this empowering episode. Together, we explore strategies to combat burnout, embrace self-care, and empower ourselves to lead lives filled with purpose and fulfillment. Remember, when women support one another, incredible transformations occur!

Episode Spotlights:

Magical Quotes from the Episode:

  • “We need to balance our lives so we don’t give ourselves up and lose who we are as a person while being a mother.”
  • “Invest in yourself. Your children need a better, happier mom more than they need material possessions.”
  • “If I’m not in a good place, how am I going to help all these other people be in a good place?”
  • “It’s not about doing everything; it’s about crafting a business around the life you want.”
  • “Knowledge is power. We can’t change what we don’t acknowledge.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 259

Intro 0:07
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host Karen Yankovich. And I am so excited to bring Dr. Cynthia hover to the good girls get rich podcast this week. I’ve known Cynthia for a bunch of years now and had the absolute honor of working with her and having watching her shine and just absolutely soar. And the work that she does is so important because you know sometimes the last person we invest in or support is ourselves and her business is solely focused on helping women really take care of their self care really avoid burnout, especially moms and especially moms that are entrepreneurs. So I really look forward for you to meet Dr. Cynthia, however, I am so excited to be here today with Dr. Cynthia Hava Dr. Hover is a licensed psychologist certified coach, the host of the mama shrink podcast writer and speaker in her specialty area is working with moms at midlife in the midst of parenting. With a specialty focus on burnout, she developed a three stage model of burnout and dives deep into what’s underneath the burnout. To get at the roots. Dr. Hover has appeared as a guest expert on many many shows. I’m looking looking at her bio here, and she was recently featured in the Scranton times as the new coach in town. Dr. Harper is currently working on her forthcoming book hosting her monitoring podcast and provides coaching to high functioning moms parenting at midlife as a professional speaker. She lives in Northeast Pennsylvania with her two beautiful boys rescue puppy, and bearded dragon to learn more, you can check out all the links on the show notes here. And I have known Dr. Hover for gosh, maybe what would you say like maybe like eight or nine years now?

Dr. Cynthia Hawver 1:58
Yeah, say yeah,

Karen Yankovich 1:59
For like eight or nine years now. We were together a few years ago. And we’ve recently come back into each other’s lives. So I knew this was a topic that my that my listeners here to the show would want to hear about this. This. Frankly, I want to hear about this whole burnout thing. Right. So I’m so excited to have you here today. Thank you. I’m happy to be here. So you know, it’s interesting. I have, you know, 100 questions for you. But I think the the thing that’s most interesting is the burnout piece, right? My kids are older now they don’t live at home. So I’m not in a state of having to manage raising kids and running my business at the same time. But even without that, you know, I found myself during the pandemic, right? Where you seven days a week, because what the heck else was there to do? Right, and then all of a sudden, back to life. And now I’m still doing way too much. In fact, just like this week, I’m like, I need to have clear boundaries around non work time. So I would imagine I’d I would have been I know because I’ve done this when I had I have four kids, I’ve done this with my four kids at home. That you know, burnout is such a thing. So what made what brought you to kind of bring your focus to that?

Dr. Cynthia Hawver 3:08
Okay, great question. So I think during the pandemic, I was not able to work all the time because I had a kindergartener who was sent home in 2020, and a second grader, and I was in my late 40s. And it was crazy. So I think with kobold, it really turned my life around. I was practicing psychology running a private practice, I had six therapists, hytta, COVID, and how to turn everything virtually have two little kids at home in the middle of the dining room, making it a school. And on top of that, and December of 2020, my mom passed away suddenly. And then during that time, I also became the primary caregiver for my stepfather, who had leukemia that was in a more dormant stage, and it became a cue, and five months later, he passed away. So in June of 2021, I was having a joint funeral for both of my parents, I felt like I had been going through the motions of life, I’d given up my dream of starting an online business, you know, and that’s where you and I had met years ago, but everything had to go on hold. And being an older mom, and I think a lot of people from the generation that I grew up in, you know, being a Gen X person. We were taught, push through, push through, we’re hard workers, we just keep going, keep going. And the concept of burnout gets thrown around a lot. But I think what’s so insidious about it is people don’t know how bad it is, until they start to step out of it. And you start to look at oh my gosh, my world is crazy. I am being pulled in so many different directions. And when you mentioned boundaries, when I looked at the concept of burnout, I really go deep behind what’s causing us not to it’s not just having self care. It’s really doing the deeper work of am I worth it setting boundaries becoming assertive stop being perfectionistic trying to stop this overwhelm that, you know, as entrepreneurs, we want to do all the things all the time. And when we love our work, it’s so easy to say, Yeah, I’ll do that. Yeah, I’ll do that. And then we find ourselves just completely even the thing that we love, we have no time to do anything.

Karen Yankovich 5:33
Oh, my gosh, that’s so true. That’s so true. And, you know, listen, there’s something to be said, for doesn’t get easier every year that goes by, right. Every year that goes by it gets a little bit more challenging, you know, for certainly for myself, I can speak to that. I think that, you know, my brain is still engaged. But you know, sometimes the rest of me gets a little gets a little tired from all of this, right. And even that, like, even though just recently, I’ve been thinking, like, I feel like lately, like, I’ve been forgetting people’s names more, and I’m like, is it like, my age? Or am I just freaking over, worked and burnt out? And honestly, like, it was a little bit of a wake up call for me, you know, I’m like, you know, what, you got to deal with this burnout before? You know, yeah, as I’m not willing to just, you know, like, say, Okay, well, let me just take some drugs or something for this, like, No, I gotta, it doesn’t get easier, right. So, you know, I had my kids a little bit younger, and it was crazy, then. So I would imagine, you know, having little kids in your 40s is nuts. It’s nuts. But it’s good. Because on the other hand, like, you’re older, and you have to think about, okay, how do you know I can’t do as many things physically, maybe, or keep up with the 20 and 30 year old moms. However, like, we have more resources, I feel like worldly things to offer our children. So we are kind of like, I don’t think I would change it. I just don’t think I would I was in for Yeah, I get that. You know, I have I walk you know, I have grandkids and I watch my grandkids sometimes. And my mother in law used to watch my kids a lot. And all of her grandchildren, she used to watch them a lot. And I think about her so often now like how much I had no idea how much it took out of her. I just had no idea. And now that I know, I like literally this woman’s been gone for a long time. But I’m talking to her as much now as it did when she was alive. Yeah, I’m so sorry, I didn’t. I’m loving every minute of it. Right, but also like needing a nap a lot. So you’re also making the shift from a therapist practice and in person therapy practice to an online business model. And I know we talked about that years ago, and you explained already in the show what you know why you kind of put that on hold. But tell us a little bit about that. Because a lot of the people listen to the show are in some kind of transition. Right? They are, you know, especially, you know, in 2023 I think this was a big year of transition for a lot of people. We didn’t know what the heck was going on in our lives. The last few years, it was just like, doing whatever we needed to do to, you know, think we could figure this out. But also I think mental health care, mental health care took a huge hit during the pandemic. I think there’s just not even enough therapists to handle it now. And I think like you said, I don’t think we even know what we’re in for. As far as burnout. We don’t even know we’re being burned out or that we’re operating in burnout. So what a crazy what a crazy specialty to have in the first place. And now shifting it. So what made you decide you wanted to shift from private practice to to a coaching practice, or medical private practice, I should say to a coaching practice?

Dr. Cynthia Hawver 8:28
Yeah. So I think, you know, I had had this idea of switching to a coaching practice way back maybe in like, 2016, I think you and I had met for B School, and you know, and it was just becoming like a thing. But you know, I’m the breadwinner, so I had to keep my private psychology practice. And I love psychology and love being a psychologist. And during the pandemic, it was, you know, that was what our income was so, and people were struggling, they were really struggling. But the hard part was, so was I, you know, and I think, you know, there’s a lack of resources. But I think the lack of resources behind the scenes that a lot of therapists and psychologists aren’t talking about, is we were also burnt out, we were hearing so many hard things as we were going through the hard things. And again, it just kept piling and piling. So when I started in February, actually of 2023, I said, this is going to be my year. I am not doing this crap anymore. No one’s going to change this for me. And at the height of making good money with my private practice. I said, this isn’t fueling my soul. I was put here to do something bigger. And I am not going to go out of this world without writing my book, having my podcast comeback and reaching more women. And what I did was I said I have to fast track this because I’m 50 so I have to get my game going. So I reached out and really got focused and I said, I want to work with the women who are in the circles I want to be in. So I heard Chris Carr’s mastermind, I got accepted. It’s amazing. And then you came out with your mastermind. And I said, I love Karen, I’ve worked with her for years, I’m doing that. So I have really put a lot of my energy into being in these two mastermind groups, learning from the people that I want to be like, and getting in those circles with women who are doing what I want to do. And what I found out is it’s not only business that I’m learning, it’s how to be a better woman. So it’s up leveled, my game is a person, like I’m no willing, I’m no longer willing to tolerate, you know, women who don’t want to do better for themselves who don’t want more like, it’s just changed me as a person in the last year.

Karen Yankovich 10:52
Oh, my gosh, I love that, well, that’s a big part of why I do what I do. That’s why I do this show, I want more women to understand that there’s support out there for them. Right. And, and it does come down to who you surround yourself with. And, you know, I find, you know, it’s interesting, because I do believe in my heart of hearts, it doesn’t mean you have to let go of the other people in your life. But I do find sometimes that that’s what happens. You know, like, there’s people that you’re just like, ah, you know, I just can’t listen to that anymore. I can’t listen to that, like, I can’t do the whining or whatever, take control and do something or don’t, and don’t whine. Right. So it’s just interesting. But, you know, you talked a little bit about, like, the importance of surrounding yourself with people and doing and how it impacts you personally, you know, I have a mentor that I that I’ve done a lot of work with, and she reached out to me recently with this thing, she’s got going coming up and, and I was looking at it, and I’m like, is this serving me personally or business wise? And she’s like, it definitely. You know, obviously, Karen, if it serves you personally, it also serves your business, right. But what’s really interesting about that was I kind of stepped into the place of Okay, what if this just what am I invested in this just purely to serve me personally? And I was like, Wow, that feels. And then I was like, I don’t even know that feeling. I don’t even know that I have now, it has been so long since I’ve invested in something that just supports me personally, that I did not recognize the feeling. What is like, I don’t even know how I feel. Yeah. So. So I kind of said, Okay, well, there’s your message from the universe, Karen. And so I said to her, we’re gonna keep clear boundaries around this. This is just for me personally, you know, even though I said, if there’s anything we need to talk about business wise, we’ll make that a separate engagement, you know, but it was just so interesting to me, that I didn’t know what it felt like, yeah, I didn’t, I couldn’t recognize the feeling of like supporting myself and I support so many other people.

I just wanted to take a quick break. And just remind you that the program that Cynthia took, that made her eligible to be a part of our choosing DAP society scale up mastermind, was our choosing DAP accelerator program. And that’s the 12 week program that is open to women who are really looking to step into whatever the next chapter looks like for them in a really competent, powerful way. We love supporting women, to help them have more impact, more influence and more income, I want there to be more wealthy women in the world. And it just absolutely warms my heart when I get to have conversations like this with with students that I’ve worked with that are just changing the world. And, you know, I’m just so grateful that I get to work with these beautiful, amazing women. And, you know, maybe that’s on the horizon for you, what do you think if you are looking to step into the next chapter of your life and your business in a new way, maybe that’s just higher income level. Or maybe you’re shifting something, maybe you’re changing from corporate to entrepreneurism, or maybe you’re shifting something serious in your business, I am here to support you with that. Honestly, we got to stop thinking we could do all this stuff by ourselves and get some help. That helps starts with a short phone call. Grab a spot on the calendar at Karen yankovich.com/call. We’ll get a chance to brainstorm a little bit we’ll talk a little bit about what’s going on in your world and in your business. And if we think that’s something we can help you with, we will give you some great tips and advice. If it’s something that we think we can help you with as you move into your next chapter, we’ll show you what that looks like. But either way, we are just here to support you. And I want this to be a really valuable call starts with Karen yankovich.com/call. And I look forward to seeing your name on.

So that’s why I love the work that you do. So tell us a little bit about Well, first of all, tell us about Mama’s shrink podcast.

Dr. Cynthia Hawver 14:33
Okay, so the mamas shrink podcast came out back in 2018 Completely had to shut it down when COVID hit. But now I really you know, I’m starting to have guests for a while it was more solo episodes, but I talk about all the things that I’ve learned in my 25 years of you know, being a therapist and a psychologist of you know, setting boundaries becoming more assertive how to parent, you know do’s and don’ts, like I’ve have my kids around, you know, I just did an episode with my oldest son, my little guys episodes coming out this week. I’m trying to, like, make this so women can get in there, listen to an episode and come out with something they can use to better their life. So whether that be, you know, just relating to the struggle it is to be a woman in this world or, you know, being a mom in this world. I’ve had some of my clients who aren’t moms listen to the podcast, and they’re like, Oh, I listened to that thing you said about boundaries. That was great. And I’m like, great, you know, you don’t have to be a mom. But it’s, it’s for moms.

Karen Yankovich 15:39
Right? Because yeah, because you’re bound. You’re just juggling so many balls, right?

Dr. Cynthia Hawver 15:42
Yeah. Yeah, there’s so many topics. I mean, like you’re, when you’re in psychology, you can talk about anything

Karen Yankovich 15:48
I bet, I bet, met my daughter, my daughter is in a situation now where her husband just went back to just a new job. And he’s out of he’s in the office five days a week. And they had both worked from home for years. And she’s, you know, a two and a half year old and a four month old. And she was like, Oh my gosh, she’s like, I don’t know, how, how did you do it? How do people do? And I go, I don’t know. But I remember being you know, having little kids and having sign in my office that said, TGIM thank God, it’s Monday, you know, because it was crazy to try and do and at the time I was going in, it was crazy to try to do everything on your home. Right? I can’t even imagine adding and I load.

Dr. Cynthia Hawver 16:22
My boys are always like, Why do you like Monday so much? I love Monday is my favorite day.

Karen Yankovich 16:28
Right? Oh, my gosh, it was crazy. It was crazy. And you know what, and it’s just but listen, I wouldn’t change a thing, right? And she’ll get in that situation. And that’s the thing we want. As women, we want to be there for our families. And we and the beautiful thing about the world we live in right now is we can like it’s I feel like it’s not like the and you’re probably too young to remember this. But it’s not like the I can fry it up in a bacon and serve it up in a pan or something like that. And, like, it’s not that we’re doing everything. Because we need to stop doing everything. But we can craft a business around the life that we want, we can craft a business. You know, like I say all the time, like sometimes people like we just I wouldn’t know what’s important to you, if it’s if it’s important to you to be home at three o’clock, when your kid gets off the bus, we can do that. It’s important for you to take a month in Italy, you know, because that’s where parents live, we can do that. Right? It doesn’t matter what it is, we live in a world now with the tools that we have that allow us to do that. And if we want to do it successfully, right, we have to be very conscious of our own energy.

Dr. Cynthia Hawver 17:28
Yes. Right. Like so important that, you know, I mean, our energy, I think is everything. And I think I make whether you know, clients want to work with us, but also our energy we’re projecting for our kids and the people that we work with. And also I think getting rid of the bad energy, right? Like, I don’t want to surround myself with these people who keep bringing me down. And it takes me two weeks to recover from, you know, spending time with that person. And with the holidays coming up. I’m like, believer, and I was doing this, you know, this might be an interesting fact for your audience, like we spend, you know, so in October, November, December, We’re all worried about the holidays, right? It’s so much stress, then we take January to overcome this stress, that is a quarter of our life every year that we’re spending worried about this nonsense, instead of sending, saying, I’m not spending it with people that I’m only going to see once a year, you know, so those are, you know, things that I’m really passionate about, like, I saw my mom have to struggle being a single mom, and I don’t want that life, you know, and I remember being a little girl saying, I don’t want that. And I’m trying to make other women realize that’s not acceptable. Like, we don’t have to do this anymore. Like we have all these tools. Now let’s use them.

Karen Yankovich 18:45
Right, right. Yeah. Oh my gosh, it’s so important. That’s so important. Okay, so now you have shift. Now you’re shifting into more of a coaching environment. Right. So tell us a little bit about that. And what why you made that choice.

Dr. Cynthia Hawver 19:00
I made that choice. Because, you know, for years, I have focused on, you know, trauma and eating disorders, which I’m very passionate about in Lyme disease, but those topics are really heavy. And as I’m getting older, I just realize, you know, I’ve I’ve been in the trenches with that. I’m not going to forget about any of that, you know, there’s a book in me about that. But I want to work at this point with women who have already, you know, perhaps done their therapy and are ready to play a higher game in life who wants to uplevel their game who really want to do the, you know, I think it’s even harder work to say, Okay, I’m feeling happy, but I want to feel great, like I want to new, right? I want to have boundaries. I want to have you know, people in my inner circle that light me up, I want to look forward to the day I want to do great things in this world. And I want to help them get there you know, and I want moms to believe like you can I don’t think moms can have it all at the same Some time, I really think that’s causing overwhelm. It’s, let’s balance it. So you don’t give yourself up and lose who you are as a person while you’re being a mother. And then when your kids are grown going, Oh my God, my whole life is gone. Like I’ve seen so many women over the years, not know what to do with themselves when their kids leave home. And I want women to be in a place where they’re like, I know exactly what I’m doing when my kids leave home. And I’m because that makes your kids feel good, too, because they don’t want to hear about you.

Karen Yankovich 20:28
Right, right. Exactly. Exactly. Oh, my gosh, that’s so important. That’s so important. So now you have coaching packages, and you work with women, primarily, one on one, or how in whatever format that you work with them at. And the goal is then to just have more women, like support be like that support that I just said I was didn’t even recognize, right, like be that support for these women that they so rarely have, do you find that, that it’s hard to get women to invest in themselves like that?

Dr. Cynthia Hawver 21:00
I do women feel really, you know, like, hesitant to invest in themselves. And I think the message is, but if we don’t, and I know this, like I’ve invested a lot of money in myself in this past year, you know, joining masterminds, being around more women that are where I want to be, and I don’t regret any of it. You know, after a while you invest in yourself, I think you’re like, Okay, I did that. But oh, so worth it. And I you know, and I hope people who work with me feel that it was worth it. But also, you know, I think you have to say I’m doing this for all the other people in my life. I’m doing it. Because if I’m not in a good place, how am I going to help all these other people be in a good place? You know, and it ripples over whether you have, whether it’s your children, whether it’s your partner, like whoever it is, like if you’re not well, no one’s gonna?

Karen Yankovich 21:49
Well, right. Right. It’s so true. It’s so true. You know, it’s interesting, I spoke to a woman this past week about joining our niche, our upfront program, she’s in the accelerator program. And she just technical, she just, she just couldn’t make the commitment. She just couldn’t make the commitment to spend the morning on herself over her family. And then she said, I can’t, I don’t want it was like really heartbreaking to me. She said, You know, I can’t do it. I just can’t do it right now. I can’t do that to my family. But thank you so much for believing in me. And I was like, it broke my heart. Like, of course, I can’t give people you know, I have to I can’t I have to be in integrity with people that paid for the program. I can’t say no, nevermind, I’m gonna do this anyway. But I so wanted to do that. Yeah, I just like felt like, it’s of all the people that need that. It’s somebody like that, right? Because we are so often just, I don’t know, it breaks my heart a little bit. But you know what, that’s why I do my, that’s why I do this show. That’s why you do your show, right? So that they’ve got lots of resources to to pull from while they’re building. And if you recognize yourself from that, know, just know that I’m still supporting you. But you know, it’s, it’s, it’s and that’s what we have, that’s what I have our free I have even my free Facebook group, or, you know, if you go to LinkedIn, for my community.com, we have the free Facebook group, we’re going to be doing actually right after this comes out. Yeah. So this, this is going to be going live early November. And then the a couple days after this comes out, we’re going to be doing like a live. I don’t know, we haven’t decided a name for it yet. But it’s going to be like a party, like a business planning party in the free Facebook group, you know, because I do think that the more we serve, the more it serves our business as well. As you know, like you said earlier, when you take care of yourself, and you just keep showing up is good for everybody around you. Right. And I think that that speaks to my business as well. So

Dr. Cynthia Hawver 23:35
That’s one of the things I want to do is make like a mom mastermind, you know, so it’s kind of like you are nourishing your own soul with other women doing Yeah, I love. So what’s up for you in the upcoming year. I’m working on my book proposal, which is exciting. And it keeps kind of switching to, you know, before it was going to be more on like parenting in your, you know, fifth 40s. And I’m like, well, now I’m 51. So it might be more about turning 50. And all the properties with teenagers, right? Is a big year, but it can be a beautiful year I’m finding, especially when you really focus on you know, time is limited. And the more we get in touch with that, the more we’re going to up our game. I plan on starting, you know, groups for women, and doing less one on one work. So if people want to work with me one on one now would be the time because I don’t know how long I’m going to do that. Because I’ve done that my whole life. Yeah. And I think working still, I’m managing my own burnout, right, like because there’s so many things that we can get our hands in. You know, I’m a course junkie. And I’m like, no, no, no more courses. You’re just doing masterminds and focusing on doing what you want to do, because that causes overwhelm and I don’t want to be in

Karen Yankovich 24:51
oh my gosh, you’re so right. You’re so right. And it’s it’s I agree and I think a lot of people are starting to feel that way or at least I hope more people are starting to feel that way. You know we need need support more than we need another? Like, I don’t know, if you guys probably have seen my background, I do 1000 videos, but I have a million books, if books and courses were the answer, you know, there wouldn’t be a million a billion dollar industry and self help books, right? Like, if books and courses helped. that would that would not be a billion dollar industry. And it doesn’t mean that they don’t help. It just means it’s not the it’s not the we need more. We have more than that. And and it’s there, it’s so it’s there for us. You know, we’re so easy. It’s we’re so quick to spend money on you know, buying our kids and new $200 lacrosse stick, right, you know,

Dr. Cynthia Hawver 25:35
Or a $300 bat I found out I mean? Right. And that’s such a good point, Karen, because I, you know, sometimes feel bad asking people to pay for my services, especially since I took insurance for so many years. However, I think about things like that. And, you know, I think women need to pay for is a better version of themselves, like your kids need a better mom more than they need a new bat. You know, they think, Oh, my God functions like in his happy, right? It’s so true. It’s so true. Alright, so people can get started with you with this free assessment that you have. Right? So tell us about that. Tell us about your quiz. So I created this quiz. And actually, when I was creating it, I came up with this three stage model that’s similar to physical burns. Because as I was creating it, I realized like, oh, yeah, I went from first degree burnout, to second degree burnout, to third degree burnout. And when you’re reaching third degree burnout, like you need help, like you really do, and I’ve been through all the stages. So if you go on over to Mamaburnout.com, you can take that assessment, it will give you a printout and no Gil, like, you know, I say I’ve been through all the stages, because I think moms are scared to even look at it. But we can’t, we can’t change what we don’t acknowledge. So that’s why I created this. It’s it’s 20 questions, it’ll tell you like, are you You know, just dabbling in burnout? Or are you like, beyond, you know, stage three, and you know, Code Red, like, you know, we need to really look at it until we can fix it. And once you know, okay, knowledge is power. And so that’s why I created that.

Karen Yankovich 27:16
Awesome, awesome. So if they just go to we’ll put the links in the show notes too. But if we just go to Mamaburnout.com, we’ll get right to the quiz. And that’s a way to just get started understanding a little bit about, you know, things that you might not have thought of right. And then of course, we’ll have all the links to all of your things, your Instagram, your podcast, and all the things in the show notes here. Honestly, this has been great. This has been great. It’s been really fun to reconnect with you, Dr. Hog does Cynthia. I told her to call you Dr. Harper. But Cynthia has, but you have you earned that. So I want to make sure you know me I’m like you earn I paid to do you work too hard for that doctor. But it’s been fun to have you back in our lives today. And I work together a bunch of years ago. And like she said earlier, she’s in our in our she’s linked up scale at society mastermind now. So it’s been fun to kind of jump back into all of this with you. And I just I love. I love what you’re doing for the world. So thank you so much for doing what you do,

Dr. Cynthia Hawver 28:09
Thank you, Karen, and thank you for doing what you do. And I’m thank you for being a great mentor. Because you’ve you’ve helped me up my game, for sure.

Karen Yankovich 28:15
It’s my that’s my hope. Awesome. Well, I thoroughly enjoyed getting a chance to chat with Cynthia, I hope you enjoyed it as well, you absolutely need to take take some time to do her quiz. And you know, if you loved this episode, then I would love for you to take a quick screenshot of this, share it on your social media, tag me tag, Cynthia, and we will be sure to share it with our audiences. And that’s how you get more visibility as well. We are here to pay it forward. Right? Love your reviews. If you are again, feeling it. A review on Apple podcasts or wherever you’re listening to the show is always valuable to us because it helps me understand what episodes really resonate with you. Right? We’ve got a link to speak pipe in the show notes where you can leave an audio message to me I respond to every single one of those personally. So I’d love to hear your thoughts on this episode. Hopefully you’re connecting with Dr. Hover on all across all of her social media. And just go to Karen yankovich.com/ 259. And you’ll see all the links that we talked about here today. So remember that if you’re looking for some support with this, it just starts with a complimentary call. Karen yankovich.com/call gets you to that calendar. I’d love to see your name on that calendar. I have my favorite calls are the ones that come from our podcast listeners because I know they get it I know that they understand the strategies that we teach and what we’re what we’re all about. So those are the people that we can I feel like we can help the most. So I’d love to see your name on that calendar. I am here to support you and I’ll be back here next week with another episode See you then

258 – Women on LinkedIn: Building Confidence, Networks, and Successful Futures

by | Oct 30, 2023 | Podcasts, Uncategorized

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich talks to the women on LinkedIn!

Want to build confidence, networks, and successful futures? Then this episode is for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

In this episode, we dove deep into the challenges women face on LinkedIn and unpacked the reasons behind the gender gap on this powerful platform. We explored various factors, from incomplete profiles to societal expectations, that might be holding women back on LinkedIn. But fear not, because I’m here to shed light on these challenges and guide you on how to conquer them.

Key Points:

  1. Incomplete Profiles: So many LinkedIn users, regardless of gender, have profiles that are just gathering dust. And guess what? Incomplete profiles mean missed opportunities! Let’s spruce up those profiles and make them shine.
  2. Time Constraints: We get it; life gets crazy busy. But here’s the deal: your professional network matters, and investing time in platforms like LinkedIn can open doors you never imagined. It’s worth carving out some time for your career growth.
  3. Societal Expectations: Ah, societal expectations, the silent confidence killer. Don’t let these norms hold you back. You are powerful, and your voice deserves to be heard. It’s time to break free from these constraints and own your space.
  4. Imposter Syndrome: That sneaky imposter syndrome can haunt even the best of us. But let me tell you, you are not alone. We’ve all been there. It’s about embracing your worth and acknowledging your expertise. You belong here!
  5. Privacy Concerns: Privacy is crucial, but it shouldn’t hide your brilliance. Yes, be cautious, but don’t let it dim your light. LinkedIn is your stage; showcase your talents proudly and authentically.
  6. LinkedIn’s Perception: There’s a misconception that LinkedIn is just for B2B connections. Let’s bust that myth! LinkedIn is a powerhouse for all businesses. Whether you’re B2B or B2C, there’s a place for you to shine and thrive.
  7. Empowerment and Visibility: Ladies, it’s time to take control of your online brand. Network with purpose, refine your LinkedIn profile, and communicate assertively, all while staying true to yourself. Empowerment and visibility go hand in hand.
  8. Networking Strategies: Building connections with influencers, perfecting your LinkedIn profile, and embracing authentic communication strategies can transform your LinkedIn experience. Remember, authenticity and assertiveness are your superpowers!

Conclusion:

So, there you have it! Overcoming challenges, embracing confidence, and leveraging LinkedIn strategically can transform your professional journey. Let’s rewrite the rules, break free from limitations, and create a vibrant LinkedIn presence together. Your dreams are within reach – let’s make them a reality!

Episode Spotlights:

Magical Quotes from the Episode:

  • “LinkedIn is a tool where you can create your brand, your story, your presence in a way that’s just not possible anywhere else.”
  • “Success is not about spamming people, it’s about creating magnetic profiles that draw people to you.”
  • “Confidence is magnetic. When you show up as your confident self on LinkedIn, it attracts the right opportunities and connections.”
  • “LinkedIn is not just a platform; it’s a community where you can surround yourself with amazing people who believe in you.”
  • “Visibility leads to influence. The more visible you are on LinkedIn, the more impact and influence you can have in your industry.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 258.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
And low there. I’m your host, Karen Yankovich. And this is episode 258 of the good girls get rich podcast. And we have a unique episode today. You know, a little backstory, when I am looking for topics for this podcast, I’m always looking all over the place, right? Like, what should I talk about? What are people interested in? So for this episode, what I decided to do is I went to chat GPT. And I said, What are the top 10 reasons women don’t use LinkedIn as much as men. And the list of eight Chachi beauty listed 10 reasons. And I was like, I don’t know if I like these topics. And then I said list 10 more and only listed six more. But as I was looking through these things, I thought, wouldn’t it be interesting for an episode instead of picking one of these things, to kind of work through all of these and just kind of, you know, this is just randomly what chat GPT throughout to me. So I feel like I can add my point of view to the answers that it gave me. So that’s what we’re gonna do here today. And bear with me, because some of these I feel like a little BS, some of them I have definitely have an opinion on and others, you know, I agree with and and I think in all cases, maybe you’ll recognize yourself. And maybe you’ll get some tips on how to overcome these challenges so that you’re spending more time on this platform, which is where the money is made. As you move into a new year, this recording is out in October 2023. As we move into 2024, I like to look at this as like the on ramp to our new year, right? Like the q4 is like marketing on ramp, right? So what are the things you need to have in place so that 2024 can be or the upcoming year or frankly, the upcoming 12 months? Doesn’t have to be a calendar year, right? But what do you what can we be doing to make it in this onramp time to make the upcoming year? What we want it to be right. So I think you know, in most cases, and even in my case, to be honest, I was thinking about something today that I was doing. And I’m like, why don’t I do this more on LinkedIn? Right? So even I get caught in these things easy to get caught in the shiny objects of what should I be doing on Facebook or tick tock or Instagram, right. But when I spend more time on LinkedIn, that’s where my business grows. So that’s what I want for you too. So if we’re going to spend more time on LinkedIn in 2024, if we’re going to incorporate it more into our marketing plan, you might have heard me say before we say this 100 times, but when I ask 100 people where their biggest opportunity came from their biggest contract, their biggest sale, their biggest job opportunity. 99% of the time, they tell me referrals, like 99% of the time they tell me referrals yet we don’t spend and LinkedIn is the biggest referral platform on the planet Earth. Okay, but we’re not spending 99% of our marketing time there, right we’re doing we’re still doing like dancing on Tik Tok. So, I’m not saying don’t do that other stuff. I’m saying, let’s use LinkedIn in 2024, or in the upcoming year, whatever that looks like when you’re listening to this in a way that it’s incorporated so that we are not leaving any of this money on the table. If we’re using it 10% of our marketing time, let’s make it 15% or 20%. And maybe add a little bit of our dollars to that or add our marketing dollars to it right? Let’s just increase it and see what happens to our business. What do you say? Alright, so some of the reasons why you might not be using it as much as men. Reason number one, that chat GPT said to me is incomplete or poor profiles. Many women either do not have a LinkedIn profile or possess one that inadequately represents their skills and experiences in this 100%. I agree with many women. First of all, I absolutely agree with the statement that says many women either do not have a LinkedIn profile or possess one that inadequately represents their skills and experiences. I just think we need to do a better job with this. I think it’s hard to do on LinkedIn profile. You know, I’m doing my part, right, we released a very low cost LinkedIn profile training program this year, you can find that at LinkedIn profile training.com. And every single thing we do that is a step above that training, includes we write your LinkedIn profile for you because it is important. And I get, you know, like if our roots are showing, if we haven’t done our hair, we might be hesitant to go out to a party, right? So it’s the same concept here. If you haven’t done your profile properly, you might not be as apt to spend your marketing time on LinkedIn. So take care of this, please, please take care of this today. So that’s off the table and it’s not in our way. Right The second thing under estimation have potential female professionals might feel discouraged if they believe managers or colleagues underestimate their potential on platforms like LinkedIn. And this one kind of is like a burr on my side, right? Because we know this is true. We know women know that very often. Our potential is underestimated. You know, you I’ve spent my, the first 20 years of 30 years of my career in the IT market, and I was often the only woman in a room and I 100%, my potential was underestimated. You know, until I opened my mouth, my potential was underestimated. So, you know, I’ve lived this. So I get, and I’m not the only one, I absolutely know that I am not the only one that has lived this, the only woman that has lived this. So if you’re feeling like the people that surround you, your managers, your colleagues, your co workers, even your clients, your other people in your coaching programs, people that might you may be marketing to, right? If you feel that they underestimate your potential, I’m going to say to that eff them, okay, like, just be you show up, show up big. And let’s, you know, absolutely slay that underestimation because it’s there. But you know what, like, let’s, let’s acknowledge that it’s there. And let’s say, Okay, I’m not letting that hold me back. Right, like, so what do I need to do to overcome that? I’m here to support you with that every step of the way, by the way. Okay. The third answer that Chad GPT gave me to my question is job application qualifications, women tend to apply for jobs only if they feel they meet 100% of the qualifications, which could limit their engagement on job focused platforms. Also 100% True, there are studies that show if there’s a list of 10 qualifications for a job, men will apply to it, if they have four of those qualifications, women need all 10 before they’ll even apply. And you might have had conversations with your friends about this, oh, I can’t apply for that job. Because you know, I’m not qualified. Well, okay. So what if you’re better qualified? What if you’re just generally better qualified, if you’re going to absolutely against delay that job kill that job? And you know, the people that have the can check the boxes of the qualifications? might not do as good a job at that job as you would? Right? How many opportunities? Are we losing out on? How much money are we leaving on the table? Because we do not feel qualified? Again, I didn’t I typically speak to entrepreneurial women. And I did not specify that in my chat. GPT prompt I probably should have. But I think that having this conversation generally serves us better for this conversation. So I left it. So even if you’re not looking for a job, that same qualifications issue might come up if you’re looking to get clients, right, you know, I heard somebody say one time and it was a guy, by the way, you might feel like a fifth grader, but to a third grader, you’re a big deal, right? So even if you don’t feel like the most qualified person in the world, if you’re qualified more than the person that’s coming to you for help, we can still support them. So let’s find those people on LinkedIn. And stop worrying about our qualifications. Okay, we know we can handle this work. And so number four, bias in work environments, women might need to fulfill more qualifications to be hired due to certain biases, potentially differing them from job seeking platforms. Again, we’ve all experienced this, most women have experienced this, okay, is bias and work environments stopping us from using LinkedIn more? I don’t know, I’ve never really thought about that. But maybe, maybe, right, do you? Like, I’d love to know what you think about this. By the way, if you go to the website page for this, if you go to Karen yankovich.com/ 258, you’ll see the show notes, and there’ll be a link there for SpeakPipe. I’d love to know what you think about these, pick one, pick three, pick old, all of them. And let me know what your thoughts are on this. Leave me a voice message, I will respond to every single one of them personally, maybe we’ll even do a follow up episode to this based on those right? I actually like that idea. So leave me your name and stuff. And we can maybe even showcase some of you in that follow up episode. But what do you think about that bias and work environments, women might need to fulfill more qualifications to be hired due to certain biases, potentially deferring them, or deterring them from job seeking platforms? If that’s happening to you, like, again, let’s get over that. How do we get over that? Right? Fundamentally, the work that I do is to hold your hand as you step over that line, right? That’s fundamentally what we do here and our she’s linked up programs, and if it’s bias and work environments, that’s preventing you from using LinkedIn as much as you as you maybe should. Let’s get over that. Okay. The fifth topic is website navigation. And the quote here is some users irrespective of gender find LinkedIn interface difficult to navigate. I find that BS frankly, I don’t know why it’s even here because it’s saying irrespective of gender, so I’m not even sure why it’s listed here. And again, it’s Chachi PT. We know it’s not perfect, right? But I just thought it was such a great talking I’m pleased to start the conversation. So website navigation really come on, let’s get over that. If you can’t figure out how to get around LinkedIn, book a call my calendar, I’ll help you. Okay, number six, professional networking perception. LinkedIn, primarily brands itself as a professional networking site, which might not align with everyone’s intention or preferences. Okay? That may be true. But if you don’t understand the power of networking, as you’re building your brand, and you’re building your business, that’s something you need to do some work on, do some journaling, do some visualization, do whatever it is you do, talk to your coach, talk to your, you know, talk to your therapist, talk to your know, your mastermind, people, right? We need to be doing better networking, you know, that we heard all the time. It’s not what you know, it’s who you know, you’re the some of the people you surround yourself with. And then we don’t network, right? We need to network we need great, amazing, incredible people in our life. And this is where it happens. LinkedIn is where this professional networking happens, right? LinkedIn, primarily brands itself as a professional networking site. So if networking gives you the heebie jeebies, you know, I’m not asking you to go from 10% of your marketing time to 90%, your marketing time ago, I’m asking you from 10 to 20. Okay, and maybe maybe part of that is, you know, really embracing the concept of networking for 2024, or the upcoming year, right? Maybe that’s what that looks like. And that, again, one conversation, one great conversation with somebody that you didn’t even believe could be in your world. It could change everything for you and for your business, right. But you have to have those conversations to get there. Alright, number seven ambition bias. There’s a misconception that women are less ambitious, which could impact their inclination to use a platform centered around career progression. So here’s the thing, chat GPT, if I can call you out a little bit? If it’s a misconception, why are you listing it here? Because if we are, if women are, are as ambitious as men, then why would it impact our inclination to use a platform centered around career progression? Right? So like, there’s a part of me that almost sees gender bias in these answers, right? Like ambition bias, there’s a misconception that women are less ambitious, which could impact their inclination to use a platform centered around career progression. I don’t know that kind of just that whole statement kind of annoys me. I do think women are ambitious, as ambitious as men. I think the disconnect is not around the ambition, it’s around the energy, our ambitions, we tend to have amazing ambitions. And let’s get real, we can think bigger, I think we can think bigger. But it’s our energy that doesn’t match our ambitions. Right. And that’s where we need to that’s where we’ve got some work to do. So maybe, maybe it’s actually not a myth and misconception that women are as ambitious, maybe women are not as ambitious, maybe we don’t look at it and say, I want to be the CEO, maybe, you know, I don’t know, maybe we need to do a better job of dreaming bigger, right?

You know, let me take a minute here. And just kind of tell you a little bit about our she sent up program, you know, this program has evolved greatly over the years. And it’s evolved to the point right now where our goal is to help you dream big. Get people on your calendar, like we talked, like I mentioned earlier, like the most amazing people that you can network with, so that you can achieve these big dreams. And this is happening for our women. First thing that happens when you join us is we, we you and I get to have a call where we have some real clarity on what that big dream is. And let me tell you something, this if I had to pick a superpower, this is my superpower is helping you understand how you can create a big fat, juicy content, you know, offering for whatever it is that you do. And then from there, our team writes your LinkedIn profile for you. Right, because we talked about earlier that profile, incomplete profile it gets in our way, we don’t want that to happen. Either, we will write your profile for you. And then from there, we have a very simple system that we teach, to help you put calls on your calendar consistently. We do this in a way that a year surrounded by other women that are just amazing. I wake up every single morning, so grateful for the amazing women I get to have in my life. And sometimes, you know, I got a message from somebody yesterday that said, thank you so much for believing in me. Like it breaks my heart a little bit. I’m happy to be the person that’s believing in them. But I also breaks my heart a little bit. There’s so many women that don’t have people in their life that believe in them. So this is what we do. This is what surrounds the work that we do. LinkedIn and PR the strategies we teach. But fundamentally, what we’re helping you do is step into your next chapter and a strong powerful way for more impact, influence and income. So if you want to know what that looks like, I would love to see your name on the calendar, Karen yankovich.com/call get you to the calendar, grab a spot on the calendar and we can chat and see if maybe this upcoming year is the year that you are going to change everything for yourself. Right Karen yankovich.com/call it no obligation calls these are just calls to get a sense of if it’s a fit. If I first of all, if it’s if the strategies I teach I think are a fit To support you, and then beyond that, if I think it’s the right time for you, and if I think it’s a fit to work together, and, and then if you, you’ve got to think it’s a fit for you as well. And if we both agreed to fit, we’ll talk about what it looks like to get you some help. Either way, you’re gonna get a lot of value from that call. So I’d love to see your name on the calendar. All right, back to our list. The eighth thing on the list, which is very similar to the first thing on the list, it says profile pressure. There’s a perception that individuals are judged based on the sophistication of their LinkedIn profiles, which may deter some from creating or updating one back to the same answer for number one day, let’s get this off your plate. Let’s do this, right, like, if nothing if you get nothing else from this episode, please, let’s get your profile done. And a lot of people you might be thinking, Well, I think my profile is pretty good. And maybe it is. But is it really magnetic? Is it bringing people to you? Or do you feel like you got to spam people to get business? If you’re not feeling like it’s magnetic, and it’s keyword rich? And it’s speaking to your exact right person? Again, grab a call on the calendar. All right, number nine, gender disparity in certain industries, certain industries with a male dominated workforce might have a higher male presence on LinkedIn. Sure, that’s true. But I don’t understand why I don’t I don’t think I think this is kind of a BS answer to this question. Because obviously, there’s certain industries that have a women a female dominated workforce, right? So that workforce might have a higher female presence on LinkedIn. So it doesn’t answer the question as to why more women, more men are on wet on late spending time on LinkedIn than women. So I kind of feel like that’s a BS answer. And number 10. privacy concerns, some women might be cautious about sharing personal information and professional details publicly. This is what I hear a lot about. In fact, very often, when I when we have these calls with people,

we look at your LinkedIn profile. And if I’m not and connected with you already, I’m like, you know, I can’t see your picture. I’m like, wait, what? Right like you sometimes we don’t even know the privacy settings we have on our LinkedIn profile. And the reality is, if LinkedIn is the number one content hub on in the world, if it is the number one networking business networking site in the world, then take your the bag off your head, okay? And show up and make it all public. And just don’t put anything on there that you’re worried about. Right? If and I am saying this like, because I think that they’re not wrong about this that many women are cautious about sharing personal information. So then don’t share anything you don’t want to share. Right? Like double check, what email address Do you have out there, double check what information you have on there. And then let’s take the bag off our heads and show up and shine a light on who we are so that we can be connecting with people at the highest level. All right, so I said that was the first time and I said there’s a few that I didn’t love. So I asked for 10 more, and it gave me six more. So let me go through these six last six quickly. The 11th one, I guess is men use LinkedIn more than women with statistics from January 20 to 2022, showing that 57.2% of users were men and 42.8 were female. So all this is really doing is corroborating the fact that men use LinkedIn more than women. And my my goal on this planet is to change that. Right? One woman at a time. Number 12 women may perceive platforms like Facebook, Instagram, or Pinterest is more appealing or sexy compared to LinkedIn. Well, this is another one that kind of gets my goat if that’s the saying anymore. What’s sexy is having a lot of money in the bank. Like that’s what sexy, what sexy is being able to go to the mall and buy whatever you want. What sexy is to be able to buy a first class ticket on an aeroplane. Right? Not Pinterest, right? So if this is your perception, please, let’s get over this. Okay, this is where, again, let’s just level it up, level it up. Alright, number three are 13 Subtle societal messages might make women feel that they are too much too strong or too loud, causing them to be less assertive or visible in professional settings like LinkedIn. This is a big one. This is one that I definitely understand. And I probably have experienced what we’ve all probably experienced. Right. But, you know, if you go back to Episode One of this podcast, Karen yankovich.com/ 001, you’re going to hear me talk about the fact that I you know, went to school in the 70s and, and 80s. And women and in the early 70s and late 60s women, you know, women should be seen and not heard. What is it when girls are sugar and spice and everything nice. Right? So I had a lot to unlearn to be where I ought to be sitting here right now with a microphone in my hand, right? I had a lot to unlearn. And those societal messages are not gone. There’s, I mean, if not, if the pandemic taught us anything, it’s how the gender roles are still so ensconced in our in our society. And, you know, too much too strong, too loud. Who cares? I’m gonna go back to who cares, right when you’re sitting in your first class seat on the airplane. You know, let people tell you, you’re too much too strong or too loud. I don’t think you necessarily need to be assertive, but I do think you need to be visible. Okay, I do think you need to be more visible and assertive. You know, listen, I guess I’m gonna say this, I guess it’s the way you define assertive. Right? You can, I’m going to, I’m going to challenge you to look at this, if this is something that you resonated with, when I read it, and I definitely did, I’m going to challenge myself and challenge you to look at the way you define the word assertive, right? I’m looking at the word assertive. And it’s like, is that a bad thing? Right. Is that a? I think, like, I thought it was right. Like my initial reaction was assertive was not a positive word. Well, what if it was assertive just means like, standing up for yourself and showing up for yourself and showing up for your community and showing up for people, it doesn’t necessarily have to mean, elbowing your way to the front of the crowd, right? So redefine this, because it’s probably something that you’re not going to, it’s not going to happen overnight, right, you’re gonna have to continue to come back to this, if, if it’s something you resonate with, you can’t undo many, many years of societal, you know, societal training in your body or societal messages in your body. Just because you decided to write it’s gonna take some time, you know, you’re going to revert back to it. So it’s something that you might have to work on, continually. And maybe it’s something that you want to take a journal on after this episode. All right, number 14, a gender bias exists in certain work environments, which might result in women feeling the need to meet more qualifications than their male counterparts before applying for jobs or even promoting themselves as on a professional platform. And I definitely can get this remember, like the decades that I grew up in, I definitely get this. I hope that it’s not, it doesn’t continue to be true. But I think that it, it does continue to be true. So I’m watching the show called Lessons in chemistry. Have you seen it? At the time I’m recording this, I think I just watched episode three last night. And here’s a woman who’s a brilliant chemist, a brilliant granted, this is in the 70s. I know, the 60s, I think, maybe even late 50s. So we’re not there anymore. Okay. So I don’t want to say I don’t want to be speaking as ever, but I want to talk about it, and then talk about how I don’t think some of it has not changed. So lessons in chemistry is about a woman who is a brilliant chemist, but because she’s a woman, nobody will give her what she deserves. If you watch if you I mean, like I have experienced some of the things that I’ve that I see that show it is a little triggering sometimes, right? If you watch this show, you know, in there’s a there’s a I don’t want to give away if you haven’t watched the show, and I want to give it away. But basically, she’s a brilliant chemist, and she’s relegated to glorified secretary, because she’s a woman. And they make no bones about it in the 60s in the 50s and 60s and 70s. no bones about the fact that she’s a woman and not deserving of this. And you know, there’s some stuff that happens in episode three that like, make your and she stands up for herself, by the way. And again, I’m only on Episode Three, two, I don’t know where it’s gonna go. But that’s what this one is talking about the society, the gender bias that exists in certain work environments. I wish I could sit here and tell you that that was not the case anymore. I remember specifically. But two years ago, I owned I was the president of a company and I was sitting with, we had like a informal board of directors. And we were like salespeople, and we were going out to do some, we had some projects on the table. And we were doing like a brainstorming thing. And we had like, some of the stuff had to get like typed up. And it was sitting in the meeting. It was me and like three or three guys. And I finally like grabbed a laptop and just started typing it all up. And then I looked up and said, I need every one of you to forget that I can type this fast. Because I just I’m like, You know what it was like somebody had to do it. So I just did it. But I remember thinking, This is insane. I am the president of this company. And they all sat there, like waiting for me to type up the notes of this. Right. And I did it because it needed to get done at that moment. But this was like in the 2000s. Yeah, this was in the maybe the late 90s. But the early 2000s. This was not that long ago. Right. So So I say this because I do I wish I could tell you that I think it was completely gone. It’s not. Alright, I’m gonna rambling now. Number 15. intimidation is a significant reason why many women choose not to negotiate their salaries, which may correlate with less assertive networking or self promotion on LinkedIn? Again, I wish this wasn’t true. It probably is. Right? It probably is. We’re intimidated. We don’t feel like we have all the qualifications. We don’t know that we can necessarily stand up for ourselves. Right? This woman in lessons in chemistry was certainly not letting herself be intimidated. There were certain things she had to accept, that she didn’t want to accept. But she did not let herself be intimidated by these things. It was just a fact. Right? So you know, again, this is why I do the work I do if you if this resonates with you, book a call on my calendar because I want this to change for you. And by the way, when you take control of your brand, you’re taking control of your own destiny. Right. And there’s less reason to be intimidated. You’re in less situations where intimidation is even an issue. All right, the 16th and last thing on my list here are on the lat. The list that Chad GPT gave me is the platform’s primary audience consists of b2b users where 80% of social So media leads in this sector are generated. Now I don’t know what this has to do with men or women. But I’m leaving this one in because this is an important one 80% of social media leads are generated from LinkedIn. And there’s there’s citations for all this stuff. If you don’t know what citations are, let me or the citation for that one is this kinsa.com link. The fact of the matter is, if you’re listening to this and say, Yeah, but Karen, I’m b2c, then I’m going to refer you back to an episode that I did a little while ago. And it’ll be linked in the show notes where I talked about the three types of relationships that you need to be building on LinkedIn, the first type of relationship is who’s your client? Let’s make sure we’re connecting with them. And if you’re b2c, yeah, maybe that’s maybe LinkedIn is that place, maybe it’s not. But the second two types of relationships, which is where I spend 80% to 90%, of my LinkedIn strategy with, and that’s what I teach other people to do, are what other people can you be talking to that can refer business to you. So possible referral partners where those conversations are not, here’s what I do, give me your credit card, those conversations, or here’s what I do, who do you know, even if you have a b2c program, or product or service, that’s a b2b relationship. And LinkedIn is about building relationships. And then the third category is, who are the journalists that you need to be meeting with and building relationships with that is another b2b relationship. So if you hear this statistic that 80% of social media leads in the sector are generated on LinkedIn, and you’re like, in the b2b sector, and you’re like, I’m not b2b and b2c, you are leaving an incredible amount of money on the table. Because the most wealth building categories of those three categories I listed are those second two b2b categories. And it’s simple, it can be simple. And I’m not asking you to do this times a million, and I’m not ever going to ask you to do a cold. And I’m happy to tell you what it looks like to do this and how to get some help doing this, just grab a spot on my calendar, it’s the easiest way to do that. So I’m not going to recap this, because I’m already like way over the time that I typically like to spend on these episodes. But I felt like this was a would be kind of an interesting one to do. And I am going to, I would encourage you to either go to Karen yankovich.com/speakpipe. And leave me a message there or just go to the show notes of this episode, wherever you’re watching it, there’ll be a link to SpeakPipe. I would love to know what you think about this. Because I get enough people respond to this. And this is what I one of the things I like about this the way what I’m talking about right now is it’s a way to make this podcast less about me talking at you, and more me talking with you, which is what I really want to do more of. So if you leave me a message on SpeakPipe, I will respond to your message. And maybe we can make that part of an upcoming episode where I can do a part two of this, and get your thoughts on all of this. And I can showcase you and your business in this episode. So I’d love to know what you think about this. I’d love to know if there’s any of these that stood out for you. And PS, I’d love to know if you have a completely different opinion on it that makes you think that what I said is BS, I want to hear this. I want to hear that, right? Because there’s, there’s no one right way to do this. And I’m so happy to engage these conversations because this is how change happens. Right? This is how change happens. So I want there to be change. I want there to be more wealthy women in the world, women with money change the world. Okay, so let’s get over ourselves and double our the amount of time and money that we’re currently spending on our LinkedIn marketing and our strategies and see what it does for our business. I think you’re going to be amazed not even surprised and you’re going to be freaking amazed. So remember, my mission on planet Earth is to create more wealthy women of influence. If you want to hang out with the incredible women that I get to hang out with in our she’s linked up program. Grab a spot on the calendar at Karen yankovich.com/call. If you listen before, if you love what you hear today, you know I love to hear from you. I talked a little bit about how you can leave us a message. But also leave leave me a review wherever you’re watching this on Apple podcasts or wherever. I’d love for you to take a quick screenshot of this episode and share it on social media. Use the hashtag good girls get rich tag me I’m at Karen Yankovich. And I’ll be sure to share your posts with my audience. And this is how we all get more visibility. Right. I want to help you I want there to be more wealthy women in the world. I am happy to get your profiles in front of my audience but start with you got to share this first so I can do that. Again. Karen yankovich.com/ 258 get you all the links for everything we talked about in this episode. And I really look forward to maybe doing a part two of this so I look forward to hearing your your messages on SpeakPipe I am here with for you. I’m here for you today. I’m here for you tomorrow and I would love to do this together with you. This can be simple. This can be easy. I will be back here again next week with another episode.

257 – Positive Energy and Intention: Shaping Your Reality with Dr. Karen Vizer

by | Oct 23, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Dr. Karen Vizer talks about shaping your reality.

Dr. Karen is recognized for her groundbreaking work in the field of mental conditioning and how habitual patterns, programming, conditioning, fears and upper limit beliefs can keep us from realizing our dreams and being the best version of us that we can be. Karen has helped thousands of clients remove the beliefs, coding, and programming that separate them from living the lives they desire. She has also worked with clients who have been impacted by trauma to clear the cellular memory of that trauma so that they can experience the freedom to create their best life. The losses of the past 3 years are real and Karen is passionate about leading women who have experienced losses in life rediscover, reinvent and reclaim their power though her Identity Makeover experience. She has a vast knowledge of alternative energy healing modalities. Her mantra is one of her favorite mentors (Raymon Grace) quotes: “Everything is energy and all energy can be transformed.” Prior to embracing the coaching profession, Karen spent 20 years as an executive in the healthcare industry. She has earned degrees in nursing, biology, and chiropractic.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I am beyond excited to dive deep into the transformative world of self-discovery and personal growth with the incredible Dr. Karen Vizer. Get ready for some serious wisdom bombs, because this conversation is a game-changer!

Dr. Vizer and I explore the beautiful concept that personal growth isn’t a destination; it’s a lifelong journey. She emphasizes the power of positive energy and intention, reminding us all that we have the ability to shape our reality through conscious choices and self-awareness. Gratitude is a big theme here, but not in the typical sense. Dr. Vizer teaches us that gratitude isn’t just a daily task; it’s about infusing ourselves with gratitude, making it a state of being. Can you imagine how that could transform your life?

We talk about the importance of seeking support and guidance on this journey. Dr. Vizer encourages us to embrace the power of asking for help and the value of supportive communities. Remember, you don’t have to go through this alone! There are people out there ready and willing to support you.

Throughout our chat, Dr. Vizer emphasizes the significance of mindfulness. It’s all about being intentional with our choices and actions, aligning them with our true desires and values. When we do that, we create a life that’s not just fulfilling but also incredibly authentic.

And hey, speaking of support, Dr. Vizer invites you to connect with her through her website, Karen Vizer’s Stamp Store. There, you’ll find a treasure trove of resources and insights on personal growth. Plus, if you’re feeling inspired and ready to take action, I encourage you to book a call with me. Let’s chat about your journey, your dreams, and how we can turn those dreams into your reality.

Thank you for joining us on this transformative ride today. I can’t wait to see how you embrace these lessons and start living your best, most authentic life!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Your identity is not static; it’s constantly evolving. Embrace the journey of self-discovery and recognize that there’s no end to the identity work that you need to do.” – Dr. Karen Vizer
  • “Gratitude and appreciation are states of being. Infuse your life with these positive energies and watch how your vibration can impact the world around you.” – Dr. Karen Vizer
  • “Recognize the power of choice in your life. Be intentional about your decisions, ensuring they align with the person you want to become and the life you want to lead.” – Karen Yankovich
  • “Nothing wants to die; everything wants to be acknowledged. Acknowledging and embracing your past experiences can lead to profound self-discovery and personal growth.” – Dr. Karen Vizer
  • “Your job is to be the best version of you in this moment. Make choices that are loving and kind to yourself, and ensure they move you closer to the person you want to be on this planet.” – Dr. Karen Vizer

Resources Mentioned in the Episode:

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Read the Transcript
Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 257.

Intro 0:05
Welcome to the good girl, get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And I cannot wait for you to meet Karen visor. Today. Karen and I were meet were introduced there somebody who works for both of us. And you know, I know that anybody that D loves is somebody that I’m gonna love. So when she asked when Karen and I first were introduced, we had a mini conversation, I was like, oh, I need to have you on my podcast. This is such a great topic to talk about. And what we’re talking about today is identity. And Karen is really coming at it from a very much a right brain perspective, with a lot of I’m so amazed you guys listen to her brain when she pulls names of the authors of the books out of her head. And as she you know, she remembers quotes and statistics and who wrote them and it’s amazing. I was very not only am I amazed by her message, but I was really impressed with her brain as I went through this interview with her. So, listen, because I think you’re really going to hear some interesting ways that you can start to embrace your new identity as you step into your next chapter of your life. I am here today with Karen visor and Dr. Karen is recognized for her groundbreaking work in the field of mental conditioning, and how habitual patterns programming conditioning, fears and upper limit beliefs can keep us from realizing our dreams. And being the best version of us that we can be. Karen’s helped 1000s of clients remove the beliefs, coding and programming that separate them from living the lives they desire. She has also worked with clients who have been impacted by trauma to clear the cellular memory of that trauma, so they can experience the freedom to create their best lives. The losses of the past few years are real. And Karen is passionate about leading women who have experienced losses in their life rediscover reinvent and reclaim their power. Through her identity makeover experience. She’s got vast knowledge of alternative energy healing modalities, her Montra is one of her favorite mentors, Raymond Grace’s quotes, everything is energy and all energy can be transformed. Prior to embracing the coaching profession, Karen spent 20 years as an executive in the healthcare industry. She’s earned degrees in nursing, biology and chiropractic. And Dr. Karen, I am so excited to have you here with me today.

Karen Vizor 2:30
Oh my gosh, Karen, thank you so much. I feel so blessed to get to have some time with you and get to talk with you and share with each other.

Karen Yankovich 2:37
Yeah, I love this. You know, as I was reading, you know, of course, I read your bio, before we recorded this. But as I was reading it again, there’s just so many places here that I want to dive into. But, you know, tell me first, before we do that, tell me a little bit about what brings somebody from, you know, the healthcare industry and a degree in nursing in biology to mental conditioning, or maybe that’s a little bit more of a normal path. And it might sound like so tell me a little bit about your journey. What brought you to what you’re doing right now?

Karen Vizor 3:07
You know, that’s a great question. I never I knew what I wanted to be when I grew up, but I didn’t believe I could do it. Because my dad, what had a posture that you need to be a nurse or a teacher or a secretary.

Karen Yankovich 3:20
Yeah, I went to college for early childhood education. So saying

Karen Vizor 3:24
that his posture, and so I wanted to go to Design School for fashion design. And he said, I’m not paying for that. So I ended up going to a liberal arts college failing out after one semester, and costing my parents a significant amount of money because I really didn’t want to be there. And I was just kind of I was sort of doing drifting is kind of what Napoleon Hill talked about in the book, Outwitting the Devil, where we just sort of drift with no purpose, no desire, and I always wanted to help people. And I had visions when I was very young, of having a healing center. And but it was very different. These pictures, I would say, Were so extraordinary and so different. And

Karen Yankovich 4:16
and when you say pictures, you would see that’s pictures in your mind. Yeah,

Karen Vizor 4:19
like a vision you have. And so when I went to my parents, and I said, you know, we’re all cells in the body of God, I had been looking at the grass and like, these are all little people in the body of this line. And they both looked at me and said, Well, that’s nice, dear sir. And so I didn’t choose nursing nursing chose me. I was wandering around aimlessly, and I was offered an opportunity to be paid to go to school to get an LPN, okay, was the lower end and I was like, I wasn’t doing anything else. So I went, and then it’s really a very powerful indicator of how we choose Was that unconsciously another assistant no mindfulness like, oh, yeah, you wouldn’t pay me to go to school. Okay, do that. Then when I was in nursing school, I didn’t really like the limitations that LPNs had in terms of what they could do in their practice at that time, I was living in Massachusetts. So Northeastern University had a program that would take you to a nursing degree from the LPN. So I signed up for that and did that. And along the way, there were so many things that I just I allowed my ego or my intellect to overrule, which were that this was not healthcare, this was disease management. So I had a little bit of a cognitive dissonance and didn’t really like giving people drugs, because I learned early on that you gave one drug, and then another drug had side effects. So, and I was always very holistic. And so while my dad had that posture of you have to be one of these three things, you have to have something to fall back on. He also was taking us to New Hampshire for chiropractic care, because chiropractic at the time was illegal in Massachusetts, okay. You know, look over here, I was sort of, you know, hey, there were two sides of me, he was very psychic and very spiritual and very intuitive about health. And, and so, I have had a little bit of a cognitive dissonance, but I and I navigated that whole pathway, that whole Nursing Pathway, unconsciously, including being the executive in health care. And one day I was I had been working in Hawaii I had and I was flying. Back in the days when the airplanes had magazines. And I was flying to see my parents in LA, and they had an Economist magazine, there was a one page in there about Thomas Leonard, who is the father of the coaching movement. And it was talking about how he developed these coaching, this coaching curriculum and all of this. So I read the one page and I was all in, I couldn’t wait to get off the airplane, got off the airplane, went to Barnes and Noble ordered his book, which was called the portable coach. And I just said, I don’t want to do this anymore. I want to make a difference in people’s lives. And so and I’m not doing that in health care. I’m just loving it. And so I’m very grateful to him, because he became one of my mentors. I was other’s research and development team. I was a founding member of coach university when he started it. Oh, exciting. Yep, and did like a $5,000 coaching program. But then I read the criteria from the ICF, which is the International Coach Federation about how you if somebody if you thought somebody needed therapy, you couldn’t work with them? And I was like, Well, I, you know, there are people that have had therapy that it didn’t work for, and I don’t want to limit so I never certified because I didn’t want to sign the agreement. Right.

Karen Yankovich 8:02
I get that. I get that. Yeah. And by the way, how are you qualified to determine if you think someone needs therapy if you’re not a therapist? Right? So sorry, you’re not qualified to help them with therapy, but you have to determine if there be if they need therapy instead of coaching. Right. So. So it was, but it is an interesting, you know, listen, it is I get where they’re coming from,

Karen Vizor 8:22
yeah, I get where and I appreciate where they’re coming from, but I did not want to limit I had that knowing of something that was coming. And so during that process, my husband passed in 2002. Before he passed, we had a, we came to a place of peace, because we had a real rock and a hard place between us. He had the need to be perfect. His mother had been at Auschwitz, she was a perfectionist. He was a designer and a hairstylist had been very famous. And he was the kind of person who could walk into a house and move something a half an inch to the left or right and change the energy in the room. So if the cleaning people came, and they didn’t put things back precisely he like, be triggered by that. And we came to peace about that. But I was meditating one day, and I said, you know, God doesn’t give you a problem without a solution. And, and you call it God, Spirit universe, whatever you want to call it, it’s not attached. And so there’s got to be something else. Because what Thomas taught in his mentoring was not I wasn’t going to do it. And I knew if I wouldn’t do it, nobody else would, because it was like, Oh, you got to find this. And then you’ve got to tell your circle of influence how to figure it out. So that was my first awareness into have needs drive behavior, because I had that experience with my late husband. And so fast forward, I found out that the Germans were using bioresonance devices to shift energy of disease and thought, so I was like, Well, I’m gonna buy one of those things and learn how to use it because maybe I can get rid of them. leads. And so I ended up with five of those things. And I was going around teaching seminars and shifting energy with a spiral resonance equipment. But I had was limited in terms of what I could do. So I found this quantum physicist, I was so proud of my machine. And I went up and showed it to him. He was doing a lecture in Joshua Tree at the time. And he said to me, Karen, you’re every bit as good as that machine. You don’t need it. And I was so offended because it was like, dollars invested in these five machines, that I had to take extra luggage to schlep around the world, by the way, and I couldn’t I had to limit who I could serve. By the way. This is your belief system. Yeah, yeah, yeah. And so I didn’t believe him. But he said to me, so just find the fear of fear differentiates it’s all fear of change, it differentiates into fear of the unknown fear of separation, fear of not being good enough, you said, find those fears, and clear those with your clients, you don’t need the machine. He said, and everything will be really good. So I incorporated his teaching about fear. But I didn’t incorporate the belief that I was every bit as good as machines. So one day, I was working in my living room with a client because of course, I had to work in person, I couldn’t work remotely because I needed this thing. And unless they owned the machine, and I felt the energy shift, and I reached over to turn the machine off, only to find out I haven’t turned it on. And so then I went to three of my clients. So what if he was right? So here’s the mindset, this shit, yeah, so I invited three of my clients to work with me for 90 days at no cost to see if I was every bit as good as machine, they found that it was actually better,

Karen Yankovich 11:44
I bet I can see that I can see that to be true, right? I can tell I can I can imagine that to be true. Interesting. Then I

Karen Vizor 11:51
promptly sold five machines started operating remotely, and I could and then at the limitations, all these beliefs I had about my limitations were gone, because I no longer needed the machine. So I could work in any time zone, any place from anywhere, as long as I had a phone connection. And so I started developing and I developed what I called consciousness shifting, which I developed an expertise in the beliefs and the programming and the conditioning that we take on. Knowing that from the first three and a half years of our life, were guided by the reptilian brain, the lizard brain, also known as the amygdala. That’s where fear lives and survival lives. And then three and a half to about seven, we get the emotional, the limbic coming in, but without the societal expertise on how to deal with your emotions. So we end up feeling like we live in a pressure cooker overwhelmed all the time. And intellectual thought doesn’t come in until we’re seven. So by the time we’re seven, we’ve 95% of our programming and conditioning, and we’re running on autopilot. And so I become very passionate about, let’s find that stuff and shift it and get you out of your own way. Because you didn’t agree to it anyway.

Karen Yankovich 13:06
Well, and that’s one of the things that I saw in your bio, that I’m like, this is really interesting, because I can just imagine that there’s somebody listening, if not everybody that’s listening, because certainly I saw that one, huh. You know, sometimes you’re just like, what the EverLiving heck is going on? You know, like, what is in the way I’m doing the things I’m doing the energy, I feel like I’m doing, you know, I feel like I’m showing up and I’m, you know, and here I am still, you know, so it’s interesting that you talk about, you know, clearing the cellular memory of some of this trauma, maybe we don’t even know it’s trauma, right? Maybe we don’t even know that this was I mean, I’m, I don’t want to put words in your mouth. But I would imagine that trauma doesn’t necessarily have to mean, you know, something terrible happened, it could just mean, something happened, that shouldn’t have happened, right? And you were programmed in a way that was counterintuitive to wear, you know, to be supportive. And now you’ve got this dramatic shift that happened. That needs to be clear, like,

Karen Vizor 14:04
how do you do that? Well, it’s it’s a process. So the first thing is my work is very intentional. And it’s you’re right. It’s I don’t need to know what happened. We don’t we this was not talk therapy. We did not repeat this story. I tell my clients if I don’t want to have the same conversation with you twice. If we’re not moving the needle, I’m not doing my job. And you know, we’re not in a partnership that’s working. And I’ll tell you how to client. I work mostly with women, but I had a male client a few years ago, and he said, I could feel the trauma in his body. And I said, you know, Nick, did you ever have trauma as a kid? And he goes, Oh, no, no, no. Well, it really depends on how you define trauma because it’s the narrative is the interpretation that you put with it. And this fellow had, what had happened was when he was growing up, his mother was always searching for money to buy food to put food on the table. because his father was a gambler, and was spending all the money. So that was traumatic for a young man growing up in a household as the oldest child, having to see his mother go through this and wanting to, you know, want men want to fix you, they want to take care of you. That’s hardwired in them. So it’s about 20 minutes into the session, he started crying, and he said, Oh, my God, I did have this and he told me the story. And so it can be it for me, it’s not, I don’t need to know all the details, because I use muscle testing, to navigate. So Kinesiology. So my work is very specific. It’s not cookie cutter, someone comes to me and I say, What do you want to have be different in your life, and they tell me what that is. I use muscle testing to access their innate intelligence with their permission, of course, and their higher self to guide the session, and we find out what serves their highest and best good and that’s where we go to not always what they say they want. Like I had a client who told me she wanted to be financially fulfilled. And I think those were her words. But what you really wanted was freedom from this identification. So identifications when you identify as she had identified as a donor for several charities, and she was giving all her money away to the charities that yeah, we shifted that identity, and took away the need to give, because needs drive behavior. So if you have somebody who we’ve all had up been around somebody who needs to be heard, and they repeat themselves over and over and over again, and you’re like, I’ve heard you the first time and this is take 17, what’s new here, what it is, because they have no filter, they don’t know they’ve been hurt. So she needed to give, it wasn’t okay for her to have something for herself, she needed to give it all away. And so and she was identified as a giver, and and identified as a large donor of a certain charity. And we just neutralized the energy of that, of that needing to give in that donate it and she had a lot of tears. And we you know, we do carry this energy in our body. And sometimes you feel it might feel like somebody standing on your chest or strangling you or has your head in the vase or has your feet glued to the floor. But I’ve worked with natural laws. So the law says that energy flows where attention goes. So when someone is willing to give that energy that’s stuck in their body or their field, their attention as an observer, not trying to make it go away and not trying to understand it, not trying to figure it out, just observing it just being present to it magic happens. And like, gosh, it’s out and then your bandwidth expands. Because what I find for many clients is, it’s like, we have this funnel thing. And the top of the funnel is a field of all possibility. That’s where everything’s open for you. But over life, the insults and injury and the trauma and the stories and the narratives and the beliefs, they have a spiraling downward so that we’re operating in that lower 20% of that funnel. And we feel like we live in a pressure cooker.

Karen Yankovich 18:20
Oh, my gosh, so true. Well, I love it, you talked about identity, because that is something I think we should talk about. Because you know, you you weren’t a part of your bio, you’re talking about the fact that we’ve had some losses as we went through the pandemic, and some of which I think we are clear, right people that we lost, and some of it, we probably don’t even, we might even realize we’re losses until, you know, however many years down the road. And so many people are shifting their identity. I mean, we’re hearing about things like the great resignation, people are not willing to live in the same chapter that they were in, in 2019, before they’re stepping into this new chapter, and with this new chapter, I believe, is our you know, is a new identity for us, and how could we know how to be this person that we’ve never been before? Right, so tell me a little bit about that. And the work you do with these women that are, you know, experiencing this loss, and they are, you know, undergoing this identity makeover?

Karen Vizor 19:14
You know, that’s a really, really good question. So loss could be the loss of a job, the loss of a work environment, the loss of a vehicle, the loss of income, the loss of a spouse, the loss of a marriage, it could be empty nest syndrome, it shows itself in a lot of different ways. And I don’t think that there are many people living on this planet right now that didn’t have some type of loss over the last three years. I completely agree. They may not define it as loss, but they did and with that,

Karen Yankovich 19:48
it could be the loss of a dream, the loss of a plan, right like we even that even if the dream is your kids, like you had a dream for your kid to graduate this college, but now your child didn’t survive didn’t really do as well and we’re Jul school as they were doing, I mean, there’s just so many, so many different places that we have to, you know, process.

Karen Vizor 20:08
Yeah. And I feel like we can look at it as a curse or we can look at it as a gift. And in my work with clients, what I know is nothing wants to die. So the old version of you is kicking and screaming and wants to do everything it can to keep you in the known reality. But the truth is, we are either growing or we’re dying. Show me one place in nature where something is not either growing or dying. And if you look at a tree today, and you look at it a year from now is going to look different, it’s going to be bigger and flourishing, or it’s going to be shrinking. And, and I think that one of the common programs we have in society is Don’t rock the boat, just, you know, maintain the sameness. It’s one of the eight ways we choose unconsciously, which was identified first by Robert Fritz and his groundbreaking book, the path of least resistance, and it’s like just go along to get along. But that’s the problem that’s drifting. You know, that’s part of the stuff that Napoleon Hill talked about in Outwitting the Devil. It’s like, there’s no defined purpose. And that’s not who you are. So the first thing is I, what I what I coach on is, who if you could paint the canvas any way you wanted it to be? And you just get rid of all your objections for a minute and do some journaling? If, if there was nothing to stop you, what would you be doing? Who would you be in the world? Who would you? How would you want to show up? Who would you be serving? What are what, you know, where would you be living? What if you took all of those constraints off all those, I can’t do this, if I do that all those stories, and just allowed yourself to dream for five minutes, and not faking it till you make it. But just getting in touch with your heart, and your core and what your soul is calling you to that will change a lot of things for me love that

Karen Yankovich 22:07
so much. Hey, there, I just want to stop in for a second and just introduce you to D for a second D is the client concierge in our she’s linked up accelerator program. And she is who introduced me to Karen visor, and D personally knows the beautiful, amazing women that we have in our program. These are women that are working every day on their identity and doing the work to really step into the next chapter of their life in a in a big way, bringing more impact and influence to the world and more income to them. And when Dee said that I actually got I would love Karen, she was so right. And because she knows that this is exactly the kind of conversation I love to have in this program. It is not just about strategies, it’s about the strategies and the energy around the work that you’re doing. And if that sounds good to you, we need to talk because this is we are changing women’s lives with this program, or she’s linked up accelerator program. It’s a 12 week program that takes you through the strategies to put the most amazing people on your calendar. And to have them really seeing you as that expert as the influencer, who have you showing up like you are peers with the most influential people in your industry. So it fits that if it’s your time, if you’re feeling like okay, it’s my time, I’d love to see your name on our calendar, just go on over to Karen yankovich.com/call, you will see the calendar there. And I’ll get to see your name pop up. And I look forward to that. Alright, we’re gonna be back to the rest of the interview with Karen now. I love that so much get out of your head, stop thinking about how it’s going to happen. just dream about dreaming up dream big. And what is I love that I think that’s that’s very much aligned with the work that I do. And we do around here, you know, like, because we, I feel like most people can get a lot closer to that than they believe that they can get.

Karen Vizor 23:57
Yeah, right off the bat of stop dreaming. So I’m really glad that you’re doing the work that you’re doing. Because it’s so important. And it’s important to get support. And I think one of the things that that got really dumbed down for people or maybe was never there, but I’ve noticed a sense over the last three years is people asking for help. Ask for help. there’s help out there there are solutions out there for you. And if you there are ways to get what you want and have the shifts and the changes that you want in the story that you don’t have money the story that you don’t have time 100% as possible 100% of the time, but you have to choose that you have to choose that posture so so I think it’s it’s really important and then for the people who have forgotten how to dream who have stopped dreaming, that is has to do with your own self worth your own value your own self concept and I I can’t To a lot of clients to study Neville Goddard, he was, yeah, well, wonderful. His work. Yeah. And his work is powerful. And what he teaches that, that we’re the offering power. So we are the author, we are the actor, we’re the producer, and we’re the director of our show. So if you don’t like your show, change it, write a new script. And if you need help doing that reach out to someone like Karen, or to me, yeah, and find out what’s in your way, because maybe just a little 15 minute phone call will make all the difference for you. You may be listening to Neville Goddard, daily, you know, and starting to learn to be the opposite power in your life is all you need to do, if you know and so there are solutions out there.

Karen Yankovich 25:48
And I really believe and I know, you’ve already said this, and maybe not in his exact words, but you’ve already said this, I really believe that there’s no end to the identity work that I need to do. You know, there’s not going to be a day that I’m like, Alright, I’m there, I’m done. You know, like, I don’t have to do this identity work anymore. There’s always a new, whatever, a new chapter, it doesn’t even have to be level it’s not, you know, it doesn’t, you know, like, you’re saying, you know, you’re you’re growing or you’re dying, right. And, but each step of that is a place we’ve never been before. You know, so I just think when we recognize that, that’s when we like the first step is recognizing that and like you said, you, you know, ask for help, because, you know, we’re here to help each other, not just, you know, help. I mean, I I’m always looking for help on these things. And sometimes I’m better at asking for help than other times, right? But let me ask you this, what practices or exercises can we be doing now to start to cultivate this self awareness, right, so that we can start to build the foundation for personal growth and expansion? Okay,

Karen Vizor 26:47
I’ve got several, I just want to add one thing to Yeah, please. The societal norm, the culture, the programming has been destination consciousness, we are not on our way to a destination, folks, we are on a journey, and it’s a lifelong journey. Choose awesome, or you get to choose it to be mediocre. And there’s no judgment there. You get to choose because it’s your life, your sovereign, your the operant power. I’m just going to encourage you to choose the journey. And choose a

Karen Yankovich 27:21
good one. Because you could advise everybody to do that. And everybody listen to what what we’re talking about here.

Karen Vizor 27:26
Yeah. And so one of the things that I teach my clients is you’re placing an order at the cosmic restaurant. So why would you order something you don’t want about a it’s statistically they say about 80% of our thoughts are negative. So how, if you have 80,000 thoughts a day, and the statistics ranged from 70, to 90,000. But 80, that would mean that, but 64,000 of your 80,000 thoughts a day are negative, that’s got to change. So how do you change that, you change that by being in gratitude. Now, a lot of people do a gratitude practice where they write 10 things a day that they’re grateful for, I like to amplify that practice. And the way I encourage my clients to do that, and the way I do it is, not only do I write down 10 things a day that I’m grateful for twice, twice a day, I read it, so when you write it, and then you read it, you hear it, and now you’re visually connected to it, you have a sensory connection to it, you have an auditory connection to it, that gets it in more powerfully than just writing it. So that there’s also for people who have a poor self concept who need to change their self concept, who are living in a victim mentality, start twice a day with a with a practice of five things you love and appreciate about your son, I don’t care if it’s that you got out of bed today. It really doesn’t matter what you write on that paper, you’re, you’re exercising your gratitude and appreciation for you because you are, you have value. The very fact that you exist is evidence of your value, source God consciousness, whatever you call it, is the creator creator didn’t create anything without value. So I find for the identity piece, people have to own their value. And if you’re struggling with that, then find someone who can help you figure out why you do that because many, many people have made poor decisions and they’re still beating themselves up for the past and that is creating their present and their future. And all we have is now all we have is this moment. So in this moment, your job is to be the best version of you that you can be and decide what you want. And the filter that I like to share with people for making choices. is a two fold filter and step one is is this choice loving and kind of me to me and If not, why would you even consider doing it? I mean, really, and and then the second filter if it if the answer is yes, and you’re still going forward, the second filter is does this move me closer to what I want? Because again, if it’s not moving you closer to not your destination, but your journey to the individual, the sovereign human being that you want to be on this planet, and the person that you want to step into so that you can share your gifts and your magic because there is only one of you, by the way, then, hello, why would you

Karen Yankovich 30:40
go there? Right, right, right. Oh, my gosh, that’s great. That’s great. This is great advice. This is great advice. I love that you talk about, you know, we do hear a lot about gratitude. And I, you know, I and I don’t want to say that, like, it’s not important, because I believe it’s very important. But I liked that you take that to the next level. And you’re like, you know, just stick with it. And I think that that’s important. Because I know for me, and for many women, right? We have a to do list and you know, as much as we want to say I’m going to be in this space of gratitude. It’s also kind of on our to do list, right? And once we’ve checked it off in the morning, we’re done with it, right? And you’re saying no, no, bring it back, live in it, spend it, spend time with it, spend multiple times a day with it, infuse yourself with it. And I think that that is a big difference between I have a morning gratitude practice.

Karen Vizor 31:25
Yeah, it’s a state of being gratitude and appreciation or state of being years ago, I took a course with someone and he approached he suggested doing an appreciation lock without your cell phone where you would go out for 10 minutes a day and just appreciate the way the air felt on your skin. Appreciate the way the sun felt on your face. It’s beautiful. The color of the sky appreciate the color of the flowers you encountered, and just be in this total wave of appreciation. And it does make a difference because your vibration matters. Hawkins years ago wrote a book power versus force. And he identified a logarithmic scale in that book that went from zero to five to 1000. By 1000, being Christ Consciousness zero, pretty much. And 200 was a critical level of courage and integrity. I don’t know if you’ve read that book.

Karen Yankovich 32:19
I have read some of it. I don’t think I read that book. I read letting go. Which I love.

Karen Vizor 32:24
I love that book. Yeah. So anyway, at a level of 500, the frequency of love, which we can all attain, we can all be that we can all choose that love is our dominant vibration, you offset 750,000 People at the lower levels at 200 and below. So why wouldn’t you want to do that? Right? And

Karen Yankovich 32:43
isn’t that much more fun? Like, isn’t that a beautiful way, but there’s an intention that has to happen, we can sit here and say it all you want. But life gets busy life gets in the way. And I I you know, I’m I don’t know why this came to me. So I’m going to talk about it, I talk a little bit like if I’m standing on a stage and giving a talk to people, I say I know you’re like I can see you’re taking notes, I can see you’re all doing this. And I love that you’re doing that. But see those doors over there, like the exit doors. Those are the doors of amnesia. The minute you walk through them, you’re back in your regular life and you forget all these things. So what are we going to do, so that you actually put some of this into practice? You know, and that. And I say that not to shame anybody that’s listening here right now. But to say it is, it’s a common thing that you you really, you’re listening to this, and maybe you’re feeling excited by it. But putting it into practice is not an easy thing to do and to stay in that place. Right? There’s an intent, you have to be more than intentional, you have to be, you have to have an intention in a follow through practice. I guess I’m not even sure what that looks like. But it does come down to I think that people you’re surrounding yourself with too. If you’re surrounding yourself with people that help you stay in that space, it’s a lot easier to stay there.

Karen Vizor 33:50
Yeah, your environment is so important. And your environment is the people you’re with a clutter that you live with the things you tolerate, to other things people can do to help this one is a tolerations list, write down everything you’re putting up with every new floor and get it all written down. Look at and ask yourself, How can I group this into categories? And when you group it into categories, you can then say, Okay, what one thing could I do that would wipe out most of the things on this category? It’s quite extraordinary because they it will self organize.

Karen Yankovich 34:27
I’ve never heard of that. I

Karen Vizor 34:28
love that idea that came from Thomas Leonard. He taught me that many many years ago. Oh my gosh, it’s brilliant. The other thing for people who’ve stopped dreaming is to start a list of 100 things you want to do happy or experience before leaving the planet. Believe it or not, Karen I’ve had clients that couldn’t get past 12

Karen Yankovich 34:50
I do believe it. I do believe it. I am I know that you guys are listening. This is an audio podcast but in my hand is my list of things I want to do be have and I created it every now And then I started a new one. And on this new one, I’m up to a whopping 30. So I get it. I got it. You know, it is harder than it sounds.

Karen Vizor 35:07
It illustrates how small we live our lives and then what, what a small container is to exist in. And what if you could expand that, like, I’m going to go on? One of the things on my list? Well, I’ve got a couple that are have to do with travel. But one is to go on the Camino. I have a really good friend who takes trips on the committee takes people on the Camino in Portugal, and she’s done multiple times. She’s there right now. I wanted to go on this one. But my nephew is getting married on the 14th. And there was little date clash. Yeah. So in May and June of next year, I’m going to be in Portugal with my friend Jennifer on the Camino.

Karen Yankovich 35:45
Oh, that’s amazing. I love that.

Karen Vizor 35:47
Thank you the info about that. If you’re if you want to know about it, definitely send me info about that. 10 miles a day. And if your feet are sore, and you don’t want to walk, you can take a cab for about $3. And they stay in these cute little lodgings along the way. They’re, they’re clean and comfortable. But they’re not like the five star. Right, right. And it’s a spiritual, it’s kind of a pilgrimage. And it’s a walk and you can walk alone, you can walk with someone, you can walk with a group, and they all meet up for dinner. But the day is yours. And so it’s 10 miles a day. And if you don’t want to walk today, you can take a cab and meet the group, the next location, and they show up your luggage.

Karen Yankovich 36:27
Amazing. It sounds like amazing. It’s amazing. Yeah, yeah.

Karen Vizor 36:31
But that’s one of mine. And, and I think the other thing, there’s one other thing I’d like to share? Well, I could share a whole lot. But

Karen Yankovich 36:39
yeah, I would love to hear it. And then we can, I know we could talk for another two hours, needs drive behavior.

Karen Vizor 36:44
So just like the person who needs to be heard, they have no filter, but knees when if you’re stuck. If you’re experiencing stuckness, I can almost promise that you have a needs pattern, either in opposition, or what I call a circular logic pattern. And here’s an example of what I mean by that a child that grew up in a home where the father for example, modeled the need to be heard the child looks up to the Father and they start doing that this is the unconscious program. And now the mother comes in and goes children should be seen and not heard. So now the child needs to be seen and not heard. So now we have a juxtapose need to be seen, I mean, need to be heard, need to not be heard. So then you filter in, maybe something that happened that caused the child to need to be safe, and not and need to hide. And now they need to be seen. But it’s not safe to be seen. Because they need to be high, they need to hide, and they need to be heard. But it’s not safe to be heard because children should be seen and not heard. And that is a circular logic pattern. And it’s a very easy one to disable. But it’s if you’re stuck, there’s very likely something like that going on. The biggest one I’ve ever found was 11. And it was the client that had some severe trauma. And the smallest one I’ve ever found was three.

Karen Yankovich 38:15
Wow, wow. You know what, I’m pretty sure that everybody listening here right now is saying I think I need to talk to Dr. Karen. Good thing lucky for them, you’re willing to do that. So is there anything else that you want to share? This has been so important, because here’s the thing, I mean, I know that I just want to kind of bring this around to kind of tie it together in that this podcast is typically listened to by entrepreneurial women, or women in some kind of transition, maybe they’re moving from corporate to entrepreneur and, and this kind of stuff can get in your way. Right? And it’s and it’s sad to me, right? It’s sad to me, because you’re so brilliant. And you have so much to give the world. So these are these things are just as important as creating your website, right, like really showing up into this new identity or the identity of this person. And, and when you’re doing this, I don’t want to say it makes everything simple and easy. Because you know, that’s it’s it’s not easy to be an entrepreneur, it’s a brave choice. And at the same time, let’s give ourselves as much, you know, as much of a chance as we can write and create a life that we’re thoroughly enjoying and not struggling in, you know, and if we can get rid of a little bit of that struggle even it’s so powerful.

Karen Vizor 39:26
Well, you get yourself out of that pressure cooker I mentioned earlier and you get to move up to the top of that cone that funnel. Where is the field field of all possibility? And yes, the clients you’re serving when they’re moving from corporate to entrepreneur, that’s an identity loss. Absolutely. And the secure, logical, practical version of them wants to keep their feet firmly rooted in cooperation. Their Spirit is guiding them To people like you to you, too, how do I, how do I change this, and that. So that’s, that’s huge and recognizing that nothing wants to die. And that there, you can create a bridge between the two that it doesn’t have to be an all or nothing, it doesn’t have to be either. Or, you can create a bridge that will allow you to have what neville goddard calls a bridge of incidents, I believe he calls it, and you can create that. But the way you create that is by being very intentional about what you want. So if you want to become an entrepreneur, and you’re choosing that, then live in the acting as if I am that and allow the spirits that be the forces that be the energies that be God’s consciousness, to organize that for you. And I do work with some people in corporate. So

Karen Yankovich 40:58
that’s amazing. That sounds amazing. So we are going to put a link in the show notes on how people can book a 30 minute free connection call with you. So that’s amazing. Thank you for offering that beautiful service to our podcast community. How else can people find you? How else can people find out about the work you do what’s and what’s coming up next for you?

Karen Vizor 41:17
Well, I have a couple of things coming up. Thanks for asking, I’m going to be starting a podcast myself, Oh, that I’m starting with for right now with some free content that I’m going to do on Zoom every other Sunday, it’ll be two Sundays a month. So that will start this Sunday. If you’re listening to this podcast, and it’s afterwards, you’ll be able, you may be able to find it on YouTube, because I’m going to do it as a zoom. And our content, actually, I think for Sunday is going to be a little bit more about identity. And then it’s going to be a 20 minute content that’s free. And then there will be 10 minutes for q&a or group coaching. And that’s it 30 minutes, Sunday, four o’clock, if you go to my Facebook page, which is Karen visor, that’s k r e n viz er, you will find a link there tomorrow to be able to sign up for that and and that link will probably be up on Sunday as well.

Karen Yankovich 42:19
And you will find new and so we can link to your YouTube channel though.

Karen Vizor 42:23
Yeah, I don’t have a YouTube channel setup yet. I’m in live, I’m in the process of setting that.

Karen Yankovich 42:28
Okay. So by the time when the when this goes live will end. If it’s not live by the time this goes live, we’ll add it to the show notes when it does become live.

Karen Vizor 42:36
Yeah. And in my scam store. Because I gave up my website years ago, I was just like over it. I

Karen Yankovich 42:43
didn’t want to hear that. Yeah.

Karen Vizor 42:47
So what I have now is a stamp store and it’s stand dot store forward slash Dr. Cure, and it’s really simple. And you can go there as well and find the it’s called breakthrough with me. Well, yeah, well,

Karen Yankovich 43:01
that’s where the call will be. That’s where I see I see. Okay, so we’ll put links to those in the show notes so people can easily find it. And I love you know, I love that you’re offering this because I we need to ask for help. And you know, and then you just never know where these conversations are gonna go. Right. So thank you for doing that.

Karen Vizor 43:21
Oh, you’re welcome. And then I’m going to be launching the identity makeover. It’s kind of a relaunch. I’ve been doing this with clients and putting a lot of things together in one place in both a group and a one on one coaching experience with me. And I’ll be doing that in mid November.

Karen Yankovich 43:40
Okay, great. Awesome. Dr. Karen, thank you so much for being here today. This has been amazing. I’ve learned a lot. And I think and I you know, and it just is, even if it’s just a reminder of you of how important the energy around you is and how much control of it you actually have. Even if it’s just that reminders to, you know, again, infuse yourself with it all day long. It’s such an important topic. So thank you for sharing it. Thank you for sharing your genius with us. And I’m definitely going to be keeping an eye on what you’ve got going on. I want to see what your what your videos are all about. Thanks for being here.

Karen Vizor 44:15
Aaron, thank you so much. And for all of your listeners, just remember this one thing you matter and what you what matters.

Karen Yankovich 44:22
Okay, thank you.

Karen Vizor 44:24

Karen Yankovich 44:26
I so loved this conversation. I in fact, before we even disconnected from the record, I booked some time with Karen, to take advantage of her offer to chat because I think it’s such an important thing for all of us. You know, we don’t know what we don’t know, right? And if we can get somebody like Karen that can just kind of approach kind of just take a look at this from an energetic standpoint, and just give us their perspective. You know, we might hear something or see something that we hadn’t heard or seen before. So I highly recommend you book a call with Karen. Like I said I did And I hope that you follow her on social media. And that you take a quick screenshot of the show, share it with your audience. And if you go to Karen yankovich.com/ 257, you’ll see the show notes for this, you’ll see all the links for the things we talked about here on the show today and how you can connect with Karen. At that link, you’ll also see a link for SpeakPipe, where you can leave me an audio message. And I would love to hear from you from your voice what you thought of this interview. And I get to respond personally, which I love, because we get to have an actual conversation. So drop me a message there. And remember, share this with your audience, Karen and I will share it with our audiences. And then we’ll share your post with our audiences if you tag us. And that’s how we all get to support each other, right. And that’s how that’s how this lifting each other up thing works. And remember that if you want to know what it looks like to get some support with the kinds of work, the strategies behind stepping into this new chapter, as you’re stepping into this new identity, I would love to see your name on our calendar. Just go on over to Karen yankovich.com/call. Grab a spot on the calendar. And we can check and see what your next chapter might look like. And if it looks like it’s something we can support you with. And if so, we will tell you what that looks like. Either way, we’re gonna have a great conversation. So but it starts with you getting your call, get your name on the calendar. So going over to Karen yankovich.com/call. To do that. I hope you love the show as much as I did, and I will see you back here again next week for another episode.

256 – Attract High-Quality Clients: A Deep Dive into LinkedIn and PR Techniques

by | Oct 16, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to attract high-quality clients.

Take a deep dive into LinkedIn and PR techniques that will help you attract high-quality clients!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, fabulous listeners! I am beyond thrilled to dive into the transformative world of client acquisition with you in this episode. We’re unpacking the secrets of attracting high-quality clients to your business, making your journey to success smoother and more abundant. 

Here’s what you need to know:

  1. Be Choosy for Success: Let’s kick things off by talking about the importance of being discerning in your choice of clients. When you focus on high-quality clients, your business blossoms into something truly remarkable and abundant.
  2. LinkedIn: Your Secret Weapon: I can’t stress this enough – LinkedIn is a goldmine for finding those top-tier clients. Its professional atmosphere, high-income user base, and networking potential make it the ultimate platform to connect with the clients you dream of.
  3. Building Genuine Connections: Authentic relationships are the cornerstone of successful client acquisition. Engaging with potential clients, industry leaders, and even journalists can pave the way for meaningful connections, establishing trust and credibility.
  4. The Power of Integration: When you blend LinkedIn and PR strategies, magic happens. By connecting with journalists and actively participating in discussions, you position yourself as a thought leader. This not only enhances your reputation but also magnetically draws high-quality clients your way.
  5. Cultivate a Haven of Amazing Clients: Imagine having a business filled with clients you genuinely love working with. By implementing these strategies, you can create a space where meaningful relationships flourish, benefiting both you and your clients.

How to Take Action:

If these strategies resonate with you, I encourage you to take the next step. Reach out to me! Head over to karenyankovich.com/call to schedule a call. Let’s kick-start your journey toward attracting those high-quality clients you’ve always dreamed of.

Thank you for joining me on another empowering episode of Good Girls Get Rich! Stay tuned for more inspiring conversations, all designed to help you achieve your business goals and welcome high-quality clients into your world. Until next time!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Quality clients want to work with high-quality coaches and consultants. You have to show up first and foremost, like you are the best in the business.”
  • “Engage with their posts and content from these potential clients. Dive deeper into these relationships with these people that you think can be your high-quality network, your high-quality client.”
  • “This building relationship stuff, it’s timeless marketing, and it can build your business. And this is the people that are successful in business right now, this is what they’re doing.”
  • “Imagine having a business filled with clients you genuinely love working with. By implementing these strategies, you can create a space where meaningful relationships flourish, benefiting both you and your clients.”
  • “Quality over quantity is the game-changer. Let’s magnetize those dream clients!”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 256.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And today’s episode is one of my favorite topics, because it just kind of leans into my commitment to create a business that really supports the life that I want to lead. And it’s one of the areas that I work with my clients on as well, because I think this is one of the biggest keys to having a really successful abundant business. And the topic is, what if you only had high quality clients, just like imagine that forget it just kind of sit in the yumminess of that, you know, when I first started, my business had like, a decade more than a decade ago, in the version that it is right now when I first started to shift my business towards the structure that it is now I just took clients where like I did business, so I took on everyone and you know, it’s it’s was not always a good thing very often, it was just a mismatch in ideals and mismatch. And even just if I was able to help them or not, right, like I could do the tasks, but sometimes there just wasn’t the kind of connection that I like to have, where I knew my client really knew where I was coming from, and I really knew where they were coming from. So it was a little bit of a struggle, right to have to help them have success. So it’s not that they didn’t have success, I had to work even harder to help them have success because I because I wasn’t necessarily understanding what it is they did and how they did it and why they did it. Right. So I had to work even harder. And it took a lot more energy. And it’s draining, it’s draining right. And but at the time, you know, starting a business, I needed clients, I took whatever, but anybody that had a credit card, right, and maybe you’ve done the same maybe when you started your business, you’ve done the same and maybe even today, sometimes you feel like you’re doing the same. And it takes courage to start leaning into being picky about the clients you take on it takes courage, especially if you’re in a place with your business where you have a commitment, and maybe you’re not quite meeting that commitment. Maybe it takes courage to be like, oh, this person isn’t really a fit. But when you do this, when you start leaning into this, so many things change in your business. And this is where you start to create a business around the life that you want around the life that you’ll be surrounded by the kinds of people you want to be surrounded with right? Things like, you know, trust and loyalty, high quality clients are more likely to trust your brand, right? They you know, if they’re, if they’re coming to you, and there’s a lot of as a high level of connection and a high level of investment. They are, you know, you’ve got a customer base that consistently comes back to you for your products and services over your competition. There’s less complaints, there’s less refunds quality clients or you know, typically satisfied clients. There’s a connection there. And that connection brings that that trust I talked about earlier, because sometimes there’s a little bit of a miscommunication, right. But if you have that trust, you can fix that miscommunications before it leads to things like complaints and refunds. Because often, you know, again, it’s just a miscommunication. It’s not that you know, you are, you know, you’re happy to fix whatever it is that needs fixing. If that needs to happen, right, you get more word of mouth recommendations more, you know, satisfied, high quality clients are more likely to recommend you to other people, right, and they become like brand ambassadors to you protect your brand, you know, greater customer satisfaction. I mean, I talked about this, I’m like 30 times, I want to like put my clients pictures on my refrigerator, like my kids report cards, you know, like the press, they get the media they get, because I’m so proud of them. And I love when they’re happy, I’m happy. And then there’s just this like mutual admiration society, right. And all of that leads to higher financial benefits in your business, catering to high quality clients, who appreciate you and who are willing to pay for your high level of service kit leads to improve, increase profitability, stable revenue streams, and all the things we go into business to do. Right. So let’s talk a little bit about how we get there. How do we get to these high quality clients? Well, who’s ready? Who’s Who’s gonna be surprised by what I’m gonna say next? LinkedIn. LinkedIn is the place that it should be the hub for your high quality clients. It’s a goldmine for finding quality clients. It’s got a professional user base. LinkedIn is clients have a higher income level than average income level than any other platform. Any other social platform that’s out there. People on LinkedIn are expecting to be networking for business, right? So you’re gonna want to use LinkedIn as the base as the hub for this high quality client attraction strategy that you have. You want to have a profile

That speaks to those high quality clients with professional photos and a compelling bio. And you want to have your featured section working so that you have, you know, your expertise and your achievements are shown so that they feel confident, even in investing in that first conversation with you, right? High quality clients want to work with high quality coaches and consultants, and they want other high quality people in their life. So before you even get on the phone with them, and you can see if there’s that, that connection, you have to look worthy of their time, right. And then of course, there’s, you know, there’s some strategies for doing this. And that’s what this show is about. And that’s what a lot of the work that I do is about, you know, you want to be engaging with industry leaders regularly updating and engaging with your network and maybe doing a different kinds of content across the sphere, like video and audio and just plain old content, talking a little bit about the work that you’re doing, maybe the panels that you’re on write things that really position you as a leader in your industry, because your high quality clients want to work with the best in the business. So you have to show up first and foremost, like you are the best in the business, right? You know, the next thing you want to do is start to build those authentic relationships on LinkedIn, you want to have, you know, I’ve talked on the show many, many times about the different kinds of connections you want to build, we’ll link to some of that in the show notes. But you want to be picky. Right? If you’re if you are like, you know, one of the things I talk about is looking at a directory stay for a chamber of commerce or a networking group you belong to be picky. Just build relationships with the high quality people in that network. It’s not like you don’t you can’t hang out with everybody. I’m not saying ditch everybody else or dump everybody else. But what I’m saying is let’s keep our focus on the high quality clients when we’re doing this outreach, right, engage with their posts and content from these potential clients, you know, ring their bell on LinkedIn, so that you see what those potential clients are talking about. And, and you can jump into those conversations you’re sending, you know, you’re sending personalized messages to them, not just engaging on their message, maybe even messaging them privately and saying I saw your post today on LinkedIn, I love that you’re talking about this, you know, not enough people talk about that kudos to you for bringing this to everybody’s attention, right, like dive deeper into these, these relationships with these people that you think can be your high quality network, your high quality client, right? I mean, these are the kinds of things that when you do this, it attracts high quality people to you, I can tell you that, you know, in my personal experience, and I can give you probably 20 examples of clients where you know, where I have engaged authentically in conversations, but because my profile was set up to easily see what it is I do, and how credible I am, and also had a really easy way to get on my calendar, I have brought clients in within 24 hours of them even knowing who I was high quality clients, because I have done this work, right. And I’ve shown up at a high level. And that’s what you can do as well. Right. And by the way, you know, once this happens, this is when you get to spend time with these amazing people.

One of the things that I am so grateful for in my life and in my business are these amazing women that I get to hang out with, I can’t even tell you that how I can sometimes just be steeped in gratitude for having these beautiful, amazing women in my life. And my she’s been dubbed accelerator program, she’s linked up accelerator program is the place that you get started with this process. And if you want to hang out with some of these beautiful, amazing, brilliant women, let me know, let’s talk his links in the show notes and go to Karen yankovich.com/call. Our entire process is to help you fill your life and your business with beautiful high quality people on your calendar. So that starts with a conversation. And just gotta get on our calendar to get that started at Karen yankovich.com/call. So I would love to chat with you about that.

The next thing that you can do to kind of deepen your strategy to fill your life with high quality connections, high quality clients is start to utilize some of the PR strategies I talked about on the show, you know, connecting with journalists engaging with the media, leveraging your social proof, right highlighting, you know, you want to you want to have a consistent strategy for being featured in the news interviewed on podcasts, things that will let your high quality people know who you are. Because sometimes you might have a high quality person and you feel like you’re a high quality person but there’s just a disconnect, right? You’re just not just not a Connect and understanding each other. The PR piece of this helps eliminate that because they’ll get that and they’ll be like Karen Yankovich Bush She sounds like she knows her stuff. But she talks 100 miles an hour I would never do that.

Do that right? Like, maybe that’s okay, that’s okay. That’s who I am, right? I am like high energy from New Jersey. So if that’s not what you’re looking for this PR strategy, these PR strategies that I employ that get me, you know, my podcast alone showing up with this show, but also being interviewed on other people’s shows and being introduced to other people through the PR strategies, I have help the high quality clients out there, decide if they even feel that there’s a connection with me, before we even have a conversation, right. And this is how you build more ease into your business. And by the way, these PR strategies is how you build that magnetic strategy, that magnetic marketing into your business when you are, you know, when you’re interviewed in newspapers and magazines, and a podcast, and you’ve quoted in places and other people’s are quoting you, this is how your your marketing on with these LinkedIn and PR strategies becomes magnetic. And all of these things lead to those higher quality clients. So you want to integrate these strategies together, right? You want to make sure that as you are, you know, looking at potentially podcasts, or newspapers or magazines that you want to be interviewed and quoted on. So I connected with those writers, right, use LinkedIn to start connecting with those writers who did the work to position yourself as a thought leader in your own profile, start positioning yourself with, you know, start connecting with these journalists, and start to share, like and comment on their articles. The beautiful part about connecting with journalists is that they’re prolific, right? Like we journalist that like my podcast comes out every week, there’s always something to talk to me about if you want to build a relationship with me. And that is exactly the same for other people that have podcasts or news or write articles for newspapers or magazines, right? So do that look for those articles. And don’t just share the article connect with the journalist tagged a journalist engage those journalists in your conversations on LinkedIn? Right, this is how you integrate these LinkedIn and PR strategies, you might be familiar with help reporter which is a we’ll put a link to it in the show notes, which is a platform that journalists are looking for sources for their stories. And you know, you have to be really careful because their Terms of Services can you know, respond to this source only. But if you see a source that you know, is consistently coming up in help report or requests that write articles about what you do, it’s I think it’s perfectly acceptable for you to go on over to LinkedIn, and connect with them and say, you know, I responded to a few of your requests on harrow not sure if I’m a good fit or not, but I wanted to connect with you here. Because I love the topics you talk about. And maybe I can help you find other sources for your stories, right? Like, don’t you’re not even just pitching yourself, you’re building that relationship, right. So there’s, there’s 100, other tips and tricks to use LinkedIn and PR together. But this is just a couple of them to start to build those relationships with those journalists. Okay, so let’s recap this a little bit. Here, you are looking to keep all of your focus on high quality clients, you want to just spend a minute, just thinking about what a high quality client looks like, and leaning into the courage to be picky about the clients you work with. And then start to position yourself with your profile, so that these beautiful high quality clients know that you are exactly the right person for them. You want to start to build authentic relationships with them on LinkedIn. So that now you’re not just pitching them, you’re not saying hey, here’s who I am, give me your credit card, you’re building actual relationships with these high quality clients, you’re starting to, you’re starting to infuse some PR strategies, right? So that you’re starting to get seen in newspapers and magazines, and you’re starting to get seen as an expert, so that these high quality clients can start to know that you’re worthy of their time. And you’re they’re going to integrate these LinkedIn and PR strategies together, so that you can really put a little fuel under this fire and have it happen really quickly. Right? I want you to just stop and think for a minute about how unbelievably amazing it would be. If you just had if your business was just full of people that you could not wait to get on the phone with. Like, just I can’t sit here in silence because this is a podcast, but I kinda want you to like pause for a second and just spend a minute thinking about this. Right? I know that there’s been a time in your life that one of your clients has been on your calendar and you’ve gone like, oh, I can’t wait to talk to this person. Right? I don’t want that anymore for you. i That doesn’t have to be that way. Right? So I want you to think a little bit about your current client acquisition strategies. And think about how it could shift so that you can maximize the benefits of only having quality over quantity. Right? Think about how beautiful and amazing that would be. And that you know, the best part about this is, at this moment in time this podcast is being released live in the fall of 2023. Marketing is the marketing that works best is more intimate. We’re kind of overall the noise of social media. It works but you know algorithms change as well.

If and as we, you know, change our clothes and, and we don’t know how to work through them and you know, but this building relationship stuff, it’s timeless, it’s timeless marketing, and it can build your business. And this is the people that are successful in business right now, this is what they’re doing, this is what they’re doing. And you can be doing this as well. And these are the kinds of things that we can help you with, in our shoes linked up accelerator programs, we, our goal is to have every one of the women that join our program, be on a path to being a wealthy woman of influence, every single one of them, we are looking for your path, your first quarter million dollars. And if you’ve already done that, then your first million dollars, right, like that’s what we’re looking for, for you. And it is there for I’m telling you, if you can’t see it now book a call on my calendar, because I can help you see that path. Okay, so if you want to hang out with me, and with some of these incredible women, all you got to do is grab a spot on our calendar, right, Karen yankovich.com/call. On these calls, we’ll spend a couple of minutes just talking about what you’re doing in your business and our you know, you know, we’ll let you know if we see this path for you for the quarter million dollars a year. And if we if we tell you that it’s not your time yet, we’ll let you know that and a couple strategies you can, if you know that you can take to kind of get things settled so that we can talk again in a few months, and maybe see maybe if now it’s your time, right. So we’re very, you know, my goal is for this to be available for you. And I know it’s available for everyone. But you know, if it’s the right time for you, we will tell you what it looks like to get some support around this. So hopefully you’ve got some value out of this podcast, hopefully you’re starting to think about or spend some time today, maybe just take some time today to just be in that space of all of my clients are high quality, amazing clients. And if that’s something that you are, if this podcast has inspired you, you know that we love for you to share that. So be sure that you’re following this podcast on Apple podcasts or wherever you listen, we love your reviews, leave us a review, so we know exactly what episodes you’re loving. And then of course, I’d love for you to share this episode on your social media. Right, just take a quick screenshot of this tag me I’m at Karen Yankovich, use the hashtag good girls get rich so we can so that we don’t miss it because I want to share your posts with my audience. Because I believe that my best high quality clients come from people that resonate with the messages right that I talk about. And my clients don’t start, the minute they give me their credit card are the client that P the women that we get to work with, it starts when they start to be they start to engage with us when they start to, you know, kind of dive in and to see, you know, start to employ some of these strategies that I teach here on the podcast, even before they’ve taken a step towards joining our program. And that starts with me wanting to share your content with my audience, right? If I can see it, if you’re if I’m tagged. And if I see the hashtag, we’ll share it with our audience, because this is how we all get more visibility. And this is how I build a business full of high quality people because I want to get to know you as much as you want to get to know me. So that’s how we do that help me help you and we can lift each other up. Right. That’s just the beautiful space that I like to live in. We’ve got show notes for this episode at Karen yankovich.com/ 256. All the things I talked about here on the show today are in those show notes. There’s also a link for SpeakPipe where you can leave an audio message I love your audio messages, I respond to every single one of those personally, we get to have a little chat, which is what I love to do. So just go on over to Karen yankovich.com/ 256. You’ll see the blog, you can leave me an audio message. So this is a little bit less of me talking at you. And a little bit more of us getting to talk to each other. Right. Check that out. All right, I will see you back here with another episode of The Good girls get rich podcast. Spend some time this week just being in that space of imagining your life with amazing, beautiful clients. I’ll see you next week.

255 – Power in an Identity Shift: Amy Thurman’s Lessons in Personal Growth

by | Oct 9, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Amy Thurman shares lesson’s in personal growth.

Amy Thurman, a Disabled Entrepreneur and Story Development Coach, specializes in empowering you to tap into your inner power to rewrite your life’s story. She helps you discover the narrative you’re telling yourself and equips you with the tools to transform that story into the one you desire to live; empowering you to confront and overcome whatever is incapacitating you. Although Amy was incapacitated by a life-altering neck injury, her resilience knows no bounds. Her journey of fighting back from despair to determination serves as an inspiring testament to the power of self-discovery and transformation. Based in Oklahoma, USA, Amy also offers clean, anti-aging, long-lasting, smudge-proof SeneGence cosmetics and skincare.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, lovely listeners! I’m thrilled to bring you a truly inspiring episode. I recently had the pleasure of sitting down with the incredible Amy Thurman, a phenomenal entrepreneur, speaker, and advocate for disabled entrepreneurs. Amy’s story is nothing short of remarkable, illustrating the power of resilience, self-belief, and taking that crucial first step towards your dreams.

Key Takeaways:

  1. Embracing Identity Shift: Amy passionately talks about the transformative journey of stepping into new roles and identities. She highlights the vital role of supportive communities and the profound impact they have on our personal growth.
  2. Overcoming Desperation with Confidence: Amy’s journey began from a place of desperation, but it was her unwavering confidence and willingness to invest in herself that set her on her extraordinary path. Despite physical limitations due to a neck injury, Amy fearlessly embraced outreach, authentically connecting with people on LinkedIn and forming meaningful relationships.
  3. The Power of Vulnerability: Amy’s authenticity resonated deeply with others, leading to numerous podcast interviews. By sharing her genuine story, she attracted clients and collaborators from around the world, proving that vulnerability can be a powerful tool in building authentic connections.
  4. Breaking Barriers Through Storytelling: Amy’s focus now lies in empowering others through her story development coaching program. She guides individuals in overcoming personal challenges, helping them rewrite their narratives and empowering them to live the life they desire.
  5. Taking Action: Amy’s journey serves as a shining example that consistent action, even within limited hours, can yield significant results. Her story is a testament to the power of determination, self-belief, and the unwavering support of a caring community.

Conclusion:

Amy Thurman’s journey is a testament to the strength of the human spirit. Her story reminds us that regardless of the challenges we face, we have the power within us to overcome obstacles, achieve our dreams, and create the life we envision. As you listen to her inspiring tale, I encourage you to reflect on how you can tap into your inner strength, overcome hurdles, and manifest your deepest desires.

Thank you for joining us today. Remember, your journey is unique, but you are never alone. Stay inspired, keep believing in yourself, and take those courageous steps toward your dreams. Until next time, keep shining bright!

Episode Spotlights:

Magical Quotes from the Episode:

  • “There’s a power inside you; you just have to be willing to open yourself up to access it and do what it takes.” – Amy Thurman
  • “Taking that next step and investing in yourself, having the confidence to invest in yourself and taking the step, and saying, ‘I can do that,’ that… That takes guts.” – Karen Yankovich
  • “When you’re willing to open yourself up, it’s gonna take effort and it’s gonna take work, but it’s worth it. It’s worth it to just start, start somewhere, do the hard things, take the step that’s uncomfortable.” – Amy Thurman
  • “I had to really, really think, and I had to decide, ‘I’m worth this. I am worth this. I’m going to do this.’ Because when I invested in myself like that, I’m like, ‘Okay, we’re doing this, we’re jumping in with both feet, and we’re making something happen.’ And that’s pretty much exactly what happened.” – Amy Thurman

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 255.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And I am so thrilled and honored to have Amy Thurmond on the podcast with me today. Amy is somebody that I met through marketing, and she’s just doing so many amazing things in this world. She inspires me every single day and inspires many, many other women as well and men. And Amy lives with a disability. So she’s doing this from a place where she doesn’t have all the advantages that maybe you and I have, right so. So her mission in the world is to help people understand that despite a challenge that you might have in your life, there’s always a place for you to build an abundant life. So I can’t wait for you to meet Amy. I’m so excited for you to meet Amy Thurman today, Amy’s story is an inspiration for all of us. Her resilience, her strength, her determination serve as a testament to the power the human spirit to overcome adversity. Her journey is a reminder that no matter the challenges we face, we have the power to transform our pain into power, and our adversity into inspiration. And Amy, you know, Amy is a disabled entrepreneur advocate. She’s a story development coach, she helps you really rest reverse sort of polish the mirror, revealing the messages that your soul longs to share through your stories and through your experiences. And she does this with motivational, inspirational, speaking. And she has a particular passion for the disabled entrepreneur community but serves entrepreneurs in general. And I have had the absolute pleasure of working with Amy. So I’m excited to be able to introduce her to you today, Amy. So thank you so much for being here. Ah,

Amy Thurman 1:57
Garin, thank you so much for having me. I’m truly honored and excited to be here.

Karen Yankovich 2:01
Why don’t you tell our audience a little bit about your story. Let’s kind of just cut right to the beginning. Tell us a little bit about what you were doing, what the challenges that you face were and what you’re doing now to overcome them?

Amy Thurman 2:14
Sure. We’ll just jump right in. Yeah. In 2013, I was working at a major university. And I was doing all the things I had a family, all the kids running them everywhere, working lots and lots of hours. Doing it felt like I was doing everything for everyone. And literally the very next day, I couldn’t even take care of myself. One night I got up I felt ill I passed out landed on my face on the hardwood floor. The impact sheared my brainstem caused a traumatic brain injury. And it actually broke my neck. But that went undetected for six months. And then it was nine months before it could. It isn’t wild. It was nine months before it could have surgery to repair it. But the damage was so extensive had already started to grow that way. And so I continue to live with a broken neck.

Karen Yankovich 3:04
Well, can I take a step back and ask you when when you fell? Do you know why you fell? Was it exhaustion? Or was there a reason? Like what happens? And I’m asking because this is how quickly life can shift for all of us. Right? Like instantly. Yeah, in

Amy Thurman 3:19
a matter of hours. It actually took them six years to figure out why I passed out but I had to go through a lot of tests. I have dysautonomia or pots, okay, which means that my autonomic nervous system just doesn’t work the way it should. And so my blood pressure bottoms out and I pass out sometimes.

Karen Yankovich 3:39
Yeah, wow, that’s nuts. So now you’ve now you’ve you know, you’ve got this life where you’re you’ve got this busy life, and now all of a sudden it comes to a screeching halt. Right. So now what what did you do?

Amy Thurman 3:50
For the nearly the first year after that I had to lay flat in a bed for 23 hours of every day, I couldn’t walk. I couldn’t talk I couldn’t hear or see correctly. And I literally could do nothing for myself. My husband had to help me to the restroom. I, I went from doing everything for like literally doing everything for everyone. Or I could not even take care of myself. I had to wear a cover over my eyes earplugs in my ears. And I couldn’t speak above a whisper. And so that was my life for nearly nine months. Nine months, nearly a year.

Karen Yankovich 4:24
Wow. So as you started to build your strength back and be able to step back into your life to some degree what what were you doing?

Amy Thurman 4:35
You know, I went into this deep, deep, dark place, because, obviously yeah, I could do nothing for myself. I’m a very independent driven person. And I couldn’t even speak above a whisper. And so I went to this deep dark place that I would never wish on anyone. And I thought you know what, I’m tired of being a burden to my family. I’m tired of living like this. I Just want to do something for myself, I think I need to put an end to this, I think this is it, it’s not going to get any better. And I knew that I had enough medication to make it happen. And I fully intended to do that. And then I remember thinking, you know, what, if the answer isn’t to die, there’s just this glimmer of hope in there. Like, what if the answer is I don’t have to die? What if I actually fight instead of fighting to die? What if I fight to live instead, with the, with the intention of using my story to help other people. And so it was that sliver of hope that allowed me to change my perspective. And I started listening to Tony Robbins, Dr. Wayne Dyer, Rumi, that’s how I came up with the name of my business, polish the mirror, I quote, and I really, and it was that shift in mindset that allowed me to start fighting to live, and I fought back fight my way back. It’s been, you know, almost a decade now. And I’m still not where I want to be. But I’m definitely a lot better.

Karen Yankovich 6:03
So I’m so happy to hear that. And it’s crazy to think about how everything changed so fast for you. But you started to shift your work. Let me ask you this. Were you an entrepreneur at all, before you had your accident? No. How did that all come about?

Amy Thurman 6:24
That’s, I started to get better. And thought I want to do something for myself, I have such an independent spirit, I want to do something for myself. And I have with all of this came a lot of auto immune issues. And so that means that I have to be super careful what I put in my body, but also on my body because our skin is our largest organ. So I did some research, because I had to find a company that has clean ingredients. And I found this company that actually ended up being local to me, their corporate offices local to me, and they offer clean, anti aging, smudgeproof, cosmetics and skincare. And after I started using them, I saw such a difference. I joined with them. And to continue this line of the story. After seven months with them, they heard my story and asked me to share my story on stage in front of 2000 women. And that was life changing for me. Yeah,

Karen Yankovich 7:19
yeah, I bet I bet. So, I think you know, it’s so interesting, because, you know, Amy is in our she’s linked up family. And if you’re a longtime listener of the show, you know, that she’s like deputies are the 12 week program that we that, that we help women, you know, build their brand and build their business. And, you know, everybody gets everybody’s entry into that program starts with a call with somebody on my team. And Amy and I had a call, however, many months ago now, and and I’m picky. And I say that not to tell them to dissuade people that are listening from booking a call. Because if you think you want to know more about it, you should book a call. But know that if I don’t think I can help you, I’m going to tell you that, you know, I’m not going to just enroll people into our program. So we have more people and, and I Amy, I was on the fence. And I think I’ve told you this I was on the fence when we talked because I just don’t know if I can really help Amy build her business because she wanted to do is build a team for her skincare business. And that’s just while I absolutely think LinkedIn can help you do that. It’s not necessarily what my program is designed to do. But when I but it was that, that and when I stood on stage in front of those 2000 women, my life changed. That was the statement that I was like, All right, let’s see what we can do with Amy, you know, and I think I told you that like I think I said normally I want this, this and this. But in your case, you know, we’re going to be looking at this a little bit differently. So because I think that you’ve your story is so important. And a big part of of my mission, right is to help more women have more wealth and generational wealth and, and be more successful, but to inspire each other and lifting each other up. And I think really, a lot of that comes down to your visibility. Right? So when you had that moment, on the stage in front of 2000 people, what did that make you start like, what did what’s shifted in you? That made you think that okay, like, wait a minute, maybe I can help more people.

Amy Thurman 9:11
When the company is called senegence When the senegence corporate staff asked me to do this, of course, I was terrified. At first I was like, What are you asking me to do? It was like start

Karen Yankovich 9:21
with their local Chamber of Commerce or, you know, start with an event where you’re talking to six people you jumping on a stage with 2000 people.

Amy Thurman 9:30
Exactly. I was terrified. But I knew that I had made that promise to myself when I decided to fight to live that I would do it with the intention of helping others and that this was definitely an avenue where I could do that. And so I said yes. And I had to go through the process of developing my story in a way that I could share it with others. And not only was that life changing, for me sharing it with others was life changing. But it was life changing for the people that heard it. I continue to get messages from people who were there telling me what an inspiration it was how it changed their lives listening to my story, but also people who weren’t even there still message me and say, I wasn’t there. But I heard it was amazing. Can you send me the link to watch. And so through that whole process, it allowed me to find a power within myself that I didn’t know was there. And I had accessed it almost accidentally. And so I realized, you know what, I can help other people do this, if I could do this with a broken neck. I think I can help other people do this. And that’s where the all of this kind of started. And I need to tell you a story, Karen, that I have told other people, but I have not told you. Oh, I think when our initial call, I told you that I had a little group of women that I was helping teach them about how to use LinkedIn, do you remember that. And I had started this little group where I was figuring this all out by myself, like I wanted to, with my senegence business figured out how to make LinkedIn work for us. And so I had gone through these, you know, the little things, and this is what I tell people that that was going okay, for me, I had figured out a lot of things, but working with you, like you filled in the gaps, like the things that you taught me on how to use LinkedIn, and how to make it work for me, exploded my world, literally, like I see myself from a totally different perspective, I have reached so many more people, I have conversations with people across the globe. Now I have people joining my team, I have new sales, I have a book, you know, all of these things coming out. And it’s all because you were able to fill in the gaps. I did what I could, which was good. But working with you and your team helped me fill in the gaps so that it just exploded. And I want you to know that publicly, I want to tell you that and how much I appreciate you pouring into me and all the ladies that you work with, I never could have done what I’m doing without. So I’m so sorry,

Karen Yankovich 12:00
we are thank you for saying that. Because we work really hard, I think to to help lift our lift the people in our world, but just so you know, we’re just as grateful to have you in our world. Because I say to sometimes like, you know, like some people want to put like their kids report cards on the refrigerator, I want to put like your press clippings, or like my students press clippings on my refrigerator. Because it is you know, because here’s the thing, and this is why one of the reasons why I wanted to have you on the show. It is identity shifting when you do this work. And that’s, that’s the thing that I think a lot of people don’t understand or don’t obey me, like it’s not even understand. And it’s not something I can even tell them beforehand, right? Because they’re like, Well, I’m looking to shift my identity, like nobody wakes up in the morning and says, I need to be a new person, right. But we do this when you step into these bigger roles that you’re meant for. And you have people around you because it’s not just I mean, as much as I love I think I think our team is the best in the world. Also, I think I think the other people in the program also are and I think that they when you guys are lifting each other up like that, it’s different than when like your family or your friends are doing it because they don’t really get it. Right. They don’t really get proud of you. And they want the best for you. But they’re like, Wait, what are you doing now? You know, like, it’s the it’s surrounding yourself with other people that are helping you like they will almost literally carrying you over the line to that new identity. Right? Because it’s a, I’m going to call it a mindset but it’s not even really mindset it is. It is it’s a shift in your who in who you are. And then right then you gotta, then you have to stay there. Right. So I think you might be the first person ever in my program that I said stop getting podcast interviews, like, hey, we have so many interviews because part of what we do is we you know, like listen I at fundamentally what we do in our choosing to program is we want you to get a big fat juicy contract and an immediate hit. Right and we are teaching you the process to do that. So at the end of the 12 weeks, you can kind of do it on your own. Well, Amy had so many media hits that I was like we still need to get you some contracts we’re gonna do some money to stop getting Christmas time so I don’t have time to do all this. I was like alright, well you because you I mean, you went so deep into that but what that takes guts, Amy that takes guts to be out there like showing, you know telling your story over and over to all these people that you don’t know. Right so so that takes guts to do that and you continue to do that I’ve actually started to see some of these epic these interviews go live. Right so the interviews are starting to go live because a lot of times you know if you get interviewed in like Amy and I are doing this in the end of August and this episode is scheduled to go live in beginning of October right so and when you’re whoever’s as you’re listening to this, it’s probably October because that’s what podcast hosts do. Right? We we tried to get a couple months a week or a month or two ahead. I’m in sometimes because he was even do it longer, right? So yes, I think that that’s really valuable to your business and will help you build your business. But it’s a longer term strategy, right? So tell me about the team building piece, because that was the part that I wasn’t even sure I can help you. I was like, I don’t know, if we’re gonna really be able to do this with you, you know, I’m willing to try. I want to take a minute here and just talk for a second about how Amy and I met Amy and I met through marketing, she saw something that I was doing online somewhere and she booked a call on my calendar and joined why she’s linked up accelerator program. And she, you know, oh, my gosh, she did the work man. She did the work she was I was so proud of every ever every step of the way. And she’s one of the reasons why I love doing this work. Because I get to hang out with the most amazing, beautiful women I’ve ever met in my life, to be honest, they’re just so incredible. So, you know, Amy started off not really sure how she was going to step into this new role of hers as an influencer. And as somebody who really had a message to share in the world. And she just killed it, she just absolutely killed it. And of course, we were with her every step of the way. And that’s our goal is to help our clients really create that place of influence and abundance, and then hold their hand as walk across that line with them as they step into that role. And so, sort of living that life instead of building that life or dreaming about that life. So if you want to know what it looks like to get some support with that in your world, just grab a spot on my calendar, Karen yankovich.com/call, get to the calendar. And we’ll chat. And you know, if like, Amy, I think it’s a fit, I’ll tell you what it looks like to get some support. Either way, though, we’re I am there, my team is there to really support you. And to give you some actionable tips to make the next two months, three months, five months, six months, a year, two years, five years, the most amazing of your life. Can you give a shot calm slash call that you’re there?

So tell me how when you stepped into your role as an advocate for disabled entrepreneurs, how did that start to build your direct sales business?

Amy Thurman 17:07
It’s interesting that you asked me that, because whenever I first started doing the podcasts, you talk about the mindset shift, I didn’t believe in you know, this, I didn’t believe that I was the person I was projecting myself to be. I really, really had to work on that mindset shift to step into, this is the person I am and except that instead of oh my gosh, what in the world am I doing? And it was when I stepped into that role that I actually really felt like, Okay, this is who I am, I need to stop acting like I’m not this is who I am. So I think it was that, that just gentle competence that came through in a lot of those podcasts. And it’s funny, because most of my new clients and teammates actually came from those podcast interviews with the people who are interviewing me, the people who are interviewing me, and which is, you know, pretty interesting, because most of the time it comes from the listeners, right? These are the podcast interviewers.

Karen Yankovich 18:10
So great. That’s so awesome.

Amy Thurman 18:11
And, you know, we get we chat a little bit before and after the recording. And so they get to know me a little bit through that too. But just because my, my team building and my senegence business is such a vital part of my story, that it just kind of flows through there. And I think the fact that it just is part of who I am and such a big part of my journey. They they just were drawn to that. And so that’s nuts. Australia, Canada, you know, all over the place. It’s pretty wild. It’s really

Karen Yankovich 18:46
fun. Isn’t it is so fun. Yeah. So okay, so thinking big. Tell us what 2024 is got in store for you.

Amy Thurman 18:56
I’m finalizing my story development coaching program. It’s a 12 week program that I the gist of it is I help you break free or fight back from those things that are causing you to be incapacitated, just like I was my broken neck caused me to be incapacitated, but I figured out a way how to fight back from that, to figure out what not only figure out what my story was, but change the story into what I wanted it to be. And so that’s what I help people do through my story development coaching is I want to teach you how to fight back from the things that are incapacitating you mine was a broken neck yours might be a failed relationship or boundaries that you need to set or something that you’re unhappy about you don’t feel worthy, you know, a lots of things. And then I help you figure out what your story is, and teach you how to make it into the story that you want it to be so that you can find the path and live the life that you are intended to live. And so I’m hoping to That’s what 2020 For holds for me is more more clients that I can help with that the ones I had that are going through my program right now, one of them said to me the other day, she said, I got the greatest compliment that I have ever received the other day and someone said to me, you are so authentic. And she said, that never happened before I started going through your program. It’s just the process that you go through, we dig deep, it’s therapeutic, we do a lot of journaling and figure out what’s in there, and allow it to surface to figure out what you’re really telling yourself and if that’s what you want to believe, or if you want to change that. And so I love love being able to help people in that way.

Karen Yankovich 20:39
Let me just ask you a quick question. What was the date of that? 2000 person event?

Amy Thurman 20:44
The tooth? Oh, it was April 16, I believe, of 2023. This year.

Karen Yankovich 20:53
So April 16, May, June, July, August, August,

Amy Thurman 20:57
four and a half more months ago. That’s yeah, I

Karen Yankovich 21:00
never thought about four and a half months ago, this all of this happened in four and a half months. And I and I would if that’s even the shorter time than I anticipated the answer being. That That’s how fast this can happen. When you have the comp when it’s not even when you have the confidence to take the first step. It’s not even when you have the confidence to build a business and get interviewed on podcasts, when you have the confidence to take the first step. Because that’s really what this is about. Right? Like, what is the next step. And the next step after that. And the next step after that, no one’s asking anybody that, you know, maybe jump off a cliff here. But taking that next step and, and also investing in yourself and having the confidence to invest in yourself and take the step and saying I, you know, I can do that, that. Amy, you do you have any idea how amazing that is? Like, can you like, I’m like a thing about like, Avi and five years from now looking back going Holy moly. You know, like how did like 2023 was a blur? Right? Because, but it’s but it’s amazing. And that’s and you know, that’s another reason why I wanted you to share your story here because so many people. I don’t know. I mean, there’s a great, there’s a brilliant long game installed on LinkedIn, like LinkedIn is brilliant for the long game. But there doesn’t it doesn’t have to be just the long game. There’s a short game as well. And

Amy Thurman 22:19
yeah, I example of that. Oh, thank you so much. I, I think I came at it. Which, you know, this may be typical, it may not I don’t know, but out of a sense of desperation, like I had done everything I knew to do. And it wasn’t quite where I wanted it to be. So I was desperate to figure out what am I missing? And I, I will say that I have never, ever invested in myself, like I have with this with your program. And that was scary for me. That was it took me I had to really, really think. And I had to decide I’m worth this, I am worth this. I’m going to do this. Because when I invested in myself like that, I’m like, Okay, we’re going if we’re doing this, we’re jumping in with both feet, and we’re making something happen. And that’s pretty much exactly what happened. Well, you know

Karen Yankovich 23:07
what I want to just I just, I don’t remember that exactly the words you just use, because I really did want to reply them back. But they jumped out of my head while you were talking. But I do want to say to you, no, no, I do want to say to you, there’s a lot of other things you could have done, you could have said, well let me do a website, there’s a lot of procrastination type things you could have done. And that’s really one of the things that I see a lot is a lot of women are like, Alright, I’m in this place of desperation. I don’t know what to do. Maybe I need a website. Maybe I need to do and those are all of those things, I think, or I mean, listen, I’m not saying you don’t need a website. But I think that they’re a great way for us to invest and procrastinate doing the actual hard stuff, which is showing up and connecting and talking to people and you let me use an example all the time. The people that have the most success in our program are the ones that do the outreach. And you did the outreach. I mean, like I said, You had so many interviews so quickly, because you weren’t afraid to just show up confidently with some of these phone calls. And or maybe you were afraid but you did it. You did it. But I want to just say like, give yourself a little bit more credit because you chose you could have spent a year doing things like your website and you know, business cards and what color and I need branding and maybe I need a good photo shoot first. And, you know, there’s a lot of other things that people will take your money for, that don’t move you as forward as quickly as Who do I need to talk to today. That’s going to change my business. And and I love so I want to give you credit for that because you were like well maybe came from a sense of desperation. But there was still a part of you that understood that you had to just kind of like put on your big girl panties and step into it, and then figure all the rest of the stuff out.

Amy Thurman 24:48
That’s so true. Because when you’re saying that I’m thinking back like, I had none of that before I started with your program. I didn’t have a website. I didn’t have business. I mean,

Karen Yankovich 24:57
literally. I was like everybody’s listening to this because it’s so important, this is so important. You need to talk to people and you need to get business. And that and then you have, then you’ll be getting, you’ll hopefully be busy building a business with enough cash to pay people to do those things. Right. Right, right. But it so many people feel that they need to do all those things first, before they can do outreach. All you need is a great LinkedIn profile. All you need to do to get started. And you’re just an example of that.

Amy Thurman 25:29
Oh, you’re so kind, I can’t tell you and I maybe I have told you how many people like I would send a connection request and they would respond to me with something about your LinkedIn profile really caught my attention, and they would start the conversation so that LinkedIn profile is gold, like it is definitely the starting. But I will tell you that because I responded and reached out in a genuine way. I was not salesy. I was not trying to be like what’s in it for me? I was genuine about it. And I think that made a huge difference to Awesome,

Karen Yankovich 26:03
awesome. Well, we’ll put a link to your LinkedIn profile in the comments. Is your is your talk that talk in front 2000 people is that on YouTube?

Amy Thurman 26:10
It is

Karen Yankovich 26:13
it is. So we’ll put a link to that too. In case anybody wants to watch that that to listen to this episode with the the talk that kicked off Amy’s career. Amy, thank you so much for sharing all this with us today, is there anything that you didn’t share today that you want to kind of leave everybody with?

Amy Thurman 26:30
I want people to know that there’s a power in there that you have a power inside, you just have to be willing to open yourself up to access it and do what it takes. That leads pretty much what we were saying here that it’s gonna take effort and take work, but it’s worth it. It’s worth it to just start, start somewhere, do the hard things, take the step that’s uncomfortable, it’s going to lead you in a direction that you would not get to anywhere else. We don’t say, I’m sorry, you’re going around this, I’m sorry, you’re going over this, we say I’m sorry, you’re going through this. And we have to go through things that are uncomfortable to get us to where we want to be. And that’s what I think has happened in in this situation with

Karen Yankovich 27:10
me? Well, as much as I want to leave it with that. I just want to point out that when Amy talks about doing the hard things, and you know, taking, you know, putting the the work in to do that Amy’s doing the Senate at a much more limited number of hours than most people can do. Right. So So you’re doing this probably in a I mean, in your world is probably full time is that correct? I don’t want to put words in your mouth. But it this is not a 50 This is This isn’t you didn’t do this and 5060 hours a week, you probably did it. I’m gonna say 20 hours a week, maybe less? Yeah,

Amy Thurman 27:41
because of my neck injury, I can only hold my head up for a few hours at a time. And so I have to rest a lot. I have to work from my bed a lot. So I’m very limited. So yes, I have it, you know, like part time.

Karen Yankovich 27:52
Right? So Amy’s version of you know, I had to put it all into this is still it’s and I don’t want to minimize how important that is to you. And but I want people listening that we’re not talking. This did not take her 60 hours a week to do this. Amy, thank you so much for sharing your story here. It has been so impactful to me. And I know, I already know how impactful it’s been to other people because the whole world wants to interview you for their podcasts, right? So. So keep on doing that. Keep on showing up and know that you know, you got a lot of people in your corner Amy and I can’t wait to see. I can’t wait to see you just continue to shine and live I want and I can’t wait to see your light just get brighter and brighter and brighter.

Amy Thurman 28:31
Thank you so much, Gary, I’m so so thankful for you.

Karen Yankovich 28:34
Well, my heart gets warmed. Every time I get to have a conversation with Amy, I hope that you felt the same way. She’s just doing amazing things in this world. And she’s such an inspiration. I wanted you to hear her story. And hopefully she’s inspired you in some way to really take the next steps into whatever your next chapter is, with confidence and knowing that you don’t have to do it alone and that there’s so much available for all of us once we kind of own it and step into it. So if you’ve listened before, if you love what you hear today, you know I love hearing from you make sure that you’re following good girls get rich wherever you listening to this show. Love your reviews. Of course, I’d love for you to share this episode on your social media platforms. Just take a quick screenshot tag me tag Amy. And we’ll be sure to share it with our audiences and get you some visibility in turn for you getting us some visibility. This is what I love to do the most. In the shownotes there’s a link for SpeakPipe where you can leave an audio message I love your audio messages. I respond to every one of them personally, it’s where I get to make this podcast less of a me talking at you and having an opportunity to talk with you. So grab a grab a grab that link and you can get that at Karen yankovich.com/ 255. And let’s start that conversation. I am here for you every step of the way. If you wanna know what that looks like Karen yankovich.com/call and I will be back here with another episode. See you then

254 – LinkedIn’s Hidden Gems: Nurturing Genuine Connections for Joint Ventures

by | Oct 2, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to nurture genuine connections for join ventures.

What are LinkedIn’s hidden gems? Find out in this episode!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, lovely listeners! It’s Karen Yankovich, and I’m thrilled to dive into the heart of successful business strategies with you today on the Good Girls Get Rich podcast. We’re going to talk about something incredibly vital: how to forge those game-changing joint venture partnerships right here on LinkedIn.

Key Takeaways:

Introduction to Joint Ventures on LinkedIn:

I want to start by stressing the importance of authentic connections over traditional sales tactics. We’re in an era where intimate marketing reigns supreme. Let’s move away from the pushy approaches and embrace genuine relationships.

Identifying Potential Partners:

So, how do you find those perfect joint venture partners? Look into Facebook groups, connect with influential book authors, or explore mutual connections. Seek genuine alignment and shared interests when considering these partnerships. 

Effective Outreach Strategies:

Crafting your outreach message is an art. Combine the warmth of personal connection with the curiosity of exploring new collaborations. Don’t just send out requests en masse; be selective and authentic in your outreach efforts.

Building Relationships and Transitioning to Calls:

Engage with their content, participate in discussions, and share relevant articles to deepen these connections. Then, make your move—propose a short, 15-minute call. It’s a low-commitment, high-impact way to explore collaboration opportunities genuinely.

The Power of Intimate Marketing:

Remember, it’s all about intimacy in your marketing efforts. Let’s transform our interactions from mere networking to proposing genuine collaboration calls. Authenticity, respect, and real connections are the keys to opening doors.

Conclusion:

Together, let’s embrace the power of genuine connections and elevate our businesses through meaningful relationships. Stay tuned for more insightful episodes, and don’t forget to share your thoughts with me on social media. Until next time, let’s build those impactful joint ventures on LinkedIn!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Nobody wants that outreach that says, ‘Here’s what I do, give me your credit card.’ What I want you to do is have conversations that are ‘Here’s what I do, who do you know?’ This is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity.”
  • “LinkedIn is the exact right place to do this, because this is where the professionals are hanging out. This is where you can see into their networks, you can see the kind of content they have, you can see the kinds of people engaging on their posts, and their videos.”
  • “Make sure that it’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, you’re not just cold messaging these people.”
  • “This is not a sale. There’s no objection handling or negotiating. This is just, ‘Let’s see if there’s an opportunity to collaborate.'”
  • “Use LinkedIn messaging feature effectively. I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently… Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing.”

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Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 254.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich. And today’s topic is really at the heart of absolutely everything that I teach in my programs I offer in my business and really at the heart of the success that the most successful people that I know and that I work with, are having, and that is, how do we build out the JV partners in our world? You know, we taught you I know that you guys are seeing a lot of nonsense on LinkedIn with everybody pitching, you get leads, get leads get leads, right? Oh, my gosh, what a mess, right? What a mess. But it doesn’t have to be that way. Right? It doesn’t have to be that way. I don’t want you to overlook the power of LinkedIn. Because of all that nonsense. Nobody wants that outreach. It says, Here’s what I do. Give me your credit card. What I want you to do and what I’m going to talk to you about on this episode, is have conversations that are here’s what I do, who do you know. So this is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity, like all the things, this is it, this is what it comes down to, you know, it can be simple for you as well. So you’ve probably heard me talk about on the show, if you’ve listened before that, I think there’s three types of contacts to build on LinkedIn. Obviously, we don’t want to overlook the power of people that truly may just want to buy what you do. Right. And that’s not always how i It’s almost never how I lead conversations. But you know, it is it is we want to be focusing on at least bringing some of those people into our world. The second one is the joint ventures. I’ll get back to that. And the third one is publicity that journalists who were the people that talk about write about, you know, what you do what you’re an expert in, right? And are you building relationships with them. But for this show, I want to talk specifically about how the importance of using LinkedIn to find and leverage joint venture partners. But let me tell talk a second about what a joint venture partner is. Okay. So a joint venture partner is when you have a collaboration with somebody, and there’s a lot of different ways to do this. Sometimes they’re called affiliates. Sometimes there’s cash going back and forth, right? Like, there’s usually some kind of, you know, I’ll go back to my Reiki days energy exchange, right, as long as the energy exchanges money, right, they introduce you to their audience, you pay them a commission, or a fee, every time somebody enrolls in your program. Sometimes it’s, you know, huge swap opportunities, right, you get introduced to their audience, you introduce them to your audience, they introduce you to their audience, and you’re just kind of swapping those opportunities. But a joint venture is some kind of energy exchange between people who have audiences that are similar, right. So like, there’s many, there’s many other ways that there’s many ways you can do this. Now, any one real way to do that, and I’m not really today going to be talking about the different types of joint ventures because frankly, I’m open to typically anybody’s ideas for joint venture with me, if you think that, you know, my audience would serve you or your audience would serve me, I’d love to talk and just have a conversation about what that looks like. And that is what we can use LinkedIn to do. But we’re gonna use LinkedIn to find these people, right. And LinkedIn is the exact right place to do this, because this is where the professionals are hanging out, right. This is where you can see into their networks, you can see the kind of content that they have, you can see the kinds of people engaging on their, their posts, and their videos. And you can see if there’s an alignment with the work that you do, and the work that they do, and the entire platform, just focus on business and professional development. So it’s exactly the exact right place to look for these joint venture partners. First and foremost, though, you’ve got to do the work on your profile, right, you’ve got to do the work on your profile. You know, if you have not yet done that, go to LinkedIn profile training.com, we’ve got a really easy to access program that we were just released a couple months ago, all updated brand new training on how to have a professional LinkedIn profile, you need to do this, like it’s done like that I created this training, because I’m tired of talking to people about this. You don’t know by now that you need to have a polished and professional LinkedIn profile with a great profile picture, a compelling headline that hooks, these joint venture partners, write a summary that showcases your expertise, but tells me more about why I care about that, right? So you want to you want to be doing this, you want to be creating a profile that’s attractive to joint venture partners. And frankly, you might even want to put in your profile, that you are open to joint venture opportunities. Right. So thinking about how think about how you would do this and think about and maybe even describe what a great joint venture partner look

like for you, but first, you have to understand a little bit about what that is. So there’s a couple of ways to identify potential partners. And this is where I like to kind of like, like LinkedIn is the hub of this. But there’s other ways to find these joint venture partners. For example, maybe there’s a Facebook group that has 5000, or 2000, or 25,000 people in it, that you feel really speaks to your ideal client, you can be like all the other 25,000 people in that Facebook group, just kind of like trying to bounce around trying to get some traction, or you can look to see who the administrators for that Facebook group, come on over to LinkedIn, find them on LinkedIn, use LinkedIn search functionality to find them. And remember, if you’re doing this from that great LinkedIn profile, right, it’s giving you credibility. So they’re gonna want to be like, Whoa, I need to know this person, right? And then reach out and connect with them. And say, I see that you run this group on Facebook, what a great group, kudos to you, blah, blah, blah, I’d love to be connected here on LinkedIn, because I think our audience is online, right? Just simple. That’s just simple, a simple connection requests like that. Other ways you can do this, maybe there’s somebody doing a book launch, and you think that they speak to your audience. Maybe somebody wrote a book, and it’s published on Amazon. And you can tell by the book topic, or the book description that you think that maybe their audience in yours is aligned again, now you go back over to LinkedIn, connect with that author and say, just read your book, love it love to would love to connect to you, I think that the work we do is aligned. Right? And this is like, these are the kinds of conversations that create wealth in your business. And I don’t say that lightly. You know, can you just imagine, like, if you got five connection requests, and one of them was, hey, just listen to your podcast, or just read your book. And I think that our audiences are so aligned, I’d love to get to know more about what you do. Maybe there’s an opportunity to collaborate, right? These conversations are so powerful. And as you are creating your marketing plan. I believe that joint venture partners should be a big part of that marketing, because this is, this is how that works. But you want to be intentional about this, right? You may want to say like, I want to have one of these joint venture opportunities every month, maybe even every week, right? This is, this is so so so powerful. Let me give you an example of that. I did a joint venture partnership just recently with one of my mentors. And it he brought me into his audience. And I did a workshop to his audience, but because he brought me in, right, so it wasn’t like I was just speaking to his audience cold. He was on that workshop with me going y’all need to be listening to this. Right, like pay attention. This is gold, you know, so that joint, so the difference between me doing it solo, and me doing it with a partner was massive 50% of the people that showed up live on that workshop, booked a call with me 50% swamped my calendar, like so I’m saying this because this is this is so powerful. Just interesting that this topic was actually I have these topics on my podcast scheduled in advance. It’s just interesting how that just happened right after this. Or maybe it’s not interesting, right? Maybe that’s how this works. Maybe that’s how the universe works. delivers me these beautiful stories to tell you guys, when I’ve got a podcast I want to talk about on this. But do you see how powerful this is? So you know that the next thing I did was like, Whoa, who’s my next joint venture partner? Right. And I by the way, I’m always looking for this. So I’ve got joint venture opportunities on my marketing calendar every single month, right? Because it’s really, it’s so powerful.

I want to take a second here to just talk a little bit about this work and how I do this work with my students. I am the founder of the shoes leadup accelerator program is a 12 week program that teaches women how to create market and sell their high ticket offers to create more impact, more influence and more income in their world. Our students are identity shifting, right? They’re stepping into these new places in their life and in their business, as the CEO of their world. And magic happens when you think this way, right? You know, thinking back to what I said earlier about these about your profile, and how you’re showing up to build relationships with these joint venture partners. That’s a big part of what we do in this program, we teach you how to show up, not just how to show up on LinkedIn, but how to how to show up with your energy, how to align your energy with that profile, and then how exactly what to say to the people that you want to build these relationships with so that you can get these calls on your calendar. And then you can get these these joint venture opportunities on your marketing calendar. Right. So this is a big part of the work we do and she’s linked up. I’d love to tell you more about it. If you want to hear about it. Just go to Karen yankovich.com/call. You can grab a spot on the calendar. And I’d love to tell you what it looks like to get some help with the work that I talked about on this podcast.

Right. So we talked a little bit about how to identify these partners. Now. What do you do? How do you make that first move, right? How do you make that first move? Well, you want to have a connection request that’s very, that’s very customized in the world we are living in right now. This This podcast is going out in October of 2018.

Only three, in October of 2023. Marketing must be intimate. I cannot tell you the stronger and if you if you take no other no other notes from this podcast, but but this write this down marketing must be intimate. We are so tired of being bombarded with these crazy, I can help you I can just by my insurance by my program, you need a coach you need leads blah, blah, blah, blah, blah, I’m so tired of it right? You need to be creating a marketing plan that helps your clients know like and trust you. And then you need to have only warm outreach on LinkedIn. And even if and you’re saying, Karen, you just told me I should be finding these people like on Facebook groups and reading their book? Well, that’s a little bit. It’s kind of warm ish, right? Because you’re not saying hey, we both live in New Jersey, right? You’re saying, you know, Mary, I just read your book, I love this, this and this. I know you don’t know me very well, but I love it at all. But I’d love to connect with you. Because I think blah, blah, blah. So even though it’s kind of cold, it’s cold, I need to come up with a great term for this, if you guys can come up with a good term for this a cold outreach to somebody with a really warm connection message, let me know because I need to come up with it, I need to coin a word for this. But the even if you don’t know the person, or they don’t know, you, you’re you’re approaching them as I’m a longtime podcast listener, I love your book, you’re doing an amazing job in your Facebook group, right? Or maybe even, you know, I saw your posts on LinkedIn, because we have this, you know, person in common. And you were engaging in a conversation on LinkedIn and one of her posts and I loved the way you talked about this, this and this, I’d love to connect with you. So when you’re making that first move, make sure that it’s coming from you’ve done your profile work already. It’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, right, you’re not just cold messaging these people. Okay, so think about what that might look like for you as you’re doing this outreach. And you don’t need to be doing 100 of these. Remember, if you want one of these a month, maybe you need to reach out to five people a month on this, right? If you want one a week, maybe you need to reach out to five people a week, this does not take a lot of your time. Okay, but it’s so powerful. When you’re creating your marketing calendar, as you’re moving into the next quarter, or the next chapter of your business. Add this joint venture opportunity line to your marketing calendar, whatever interval makes sense for you, right? Once a month, once a year, two, once a quarter, once a week, right? The more that once you do a couple of them, you’re gonna know what to do more of these right? And then do this, do some outreach, make that first move to a few people every week, so that you’re putting these calls on your calendar, and then you have to engage with them, right? You want to engage with those potential partners content. You want to participate in group LinkedIn groups and discussions around the kinds of things you’re doing. Right? You want to create a process to keep this conversation going and deepen the relationship. And here’s the thing, I am not a fan of like a B S messaging. Like we’re all LinkedIn, we’re grownups, we are marketers. We’re all on LinkedIn, to build our careers and to build our businesses and to build our brands. Right? So I don’t think we need to do fake I found this article that you might like, now, if you find an article that you might like, of course, you want to share that. Right. But I don’t think we want to do this fake rapport building, I think we want to do actual rapport building, right? Actual engaging and relationship building, because we’re not doing this times a million, we’re doing this times a couple, right and your success rate will skyrocket. The member, the more intimate your marketing is right? That your success rate will skyrocket, the more intimate your marketing is. So use LinkedIn messaging feature effectively, I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently. Like if it’s an InMail, for example, if you use an InMail, it’s very clearly like we’re not connected, you don’t know me, blah, blah, blah, just connect with these people. Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing. And tell them why you think that there’s that you would be a value in their network, right in that connection request. And then follow up that acceptance if they accept follow up that acceptance with engaging relationship focused conversation, right? Hey, I see you live in North Jersey. I live in North Jersey, you know, crazy how we don’t know each other yet. Or, you know, I just saw on your feed that you were recently spoke at this conference. You know, I’ve never been to that conference before. But it looks pretty cool. How was it? Like, just engage with people? Do not ask them questions like, how’s your business going? How is 2023? Over 2022? Tell me about your revenue. What how many sales do you need? I don’t know you yet. I’m not answering any of those questions for you. Don’t make me work to build this relationship. Okay, I am not answering. I don’t care how much you can help me with this stuff. Do not ask me questions that are gonna make me work. You’re not interviewing me. You’re building a relationship with me. Okay. And you’re just having a conversation here right now. And do it you know, connect with the actual connect

thing, use the messaging when you connect, and then use LinkedIn messaging regular within the regular LinkedIn platform to start to build relationships. And I think very early on in this conversation you want to transform this conversation from just yet well, it is still kind of networking, but to proposing getting a call on the calendar and saying, Are you open to a short 15 minute call just to chat, I really do think that we might be able, there might be some opportunities for collaboration here. I’m a huge fan of 15 Minute Calls for this. Because, first of all, you don’t really know these people, and they don’t really know you. And you’re gonna know in the first couple minutes, just by their energy, just by the conversation, if that’s a good fit, so do not lock yourself into a half hour an hour call with one of these people that you don’t know yet. If they if you chat and you’re like, wow, you know, I do think like maybe I can have you as a guest on my podcast, I’d love to be a guest on your podcast, let’s see how that goes. And then maybe we could do a webinar, I can make you an affiliate, like if the conversation is going in that direction, then maybe say, You know what, I have a heart like always, I always, always, always, whether you do or not, I have a hard stop at the 15 minute mark, I have a hard stop at two o’clock. But let’s before we get to for before what what when when you’re only 10 minutes into that call. And you know, it’s a good fit, say, Let’s get something on the calendar for later this week or next week to dive into this, like hold that call to 15 minutes. Because you’re you’re going to be much more successful getting a 15 minute call on somebody’s calendar than anything longer, because you’re not asking them for too much. Remember, you’re tiptoeing into this, you are valuing their time, right? You’re not asking them questions that you have no business knowing yet, you’re not asking them for an hour of their time, you’re saying let’s just chat for 15 minutes, see if there’s an opportunity here, right. And then you know, maybe maybe do a little homework before that call, maybe do a little homework with for that call. And between the time you propose that and the call, you know, you want to be engaging on their network, sharing their stuff, maybe tagging them in a post, you know, hey, at Mary, we just, we were just talking about this and, you know, look at this article I just found right, engage, engage, engage, engage, engage, okay, this is either gonna be a fit, or it’s not, okay, this is not something this is not a sale, there’s no objection handling, or negotiating, or anything like that. This is just, let’s see if there’s an opportunity to collaborate. Okay, so let me recap this a little bit. All right. So you want to first and foremost, make sure you have a profile that really positioned you, as somebody this person is going to want to partner with, okay, that is on you, if you haven’t done that, your success rate is going to plummet. Right? So first and foremost, create your profile. Secondly, start to identify some potential partners, you might even want to make a list of 25 of them, and then just reach out to a couple of weeks, don’t reach out to all 25. Because you’re gonna blow your list and you’ll be you’ll, you’ll drop balls, right? Just reach out to a couple of weeks, you want to put one a month on your calendar, right? Because you’ve made that decision. And then make that first move, reach out, connect to them, send the connection requests, make it personalized, make it you know, make sure that they know, make it like be a fan girl on this right? Like, let’s make sure they know how much you you value what they’re doing, and then engage and build a relationship with these people. And very quickly get to are you open to a quick call? Because I think there’s some there’s some things we might be able to do together. Okay. So this is really, really powerful stuff. This is world class networking. Okay, timeless marketing. This is what is working right now. This is what is working right now. So if you want to be doing this, and again, we’re looking, I’m sitting here talking about when we’re when we’re using LinkedIn to build these relationships, we’re really looking to show up as an influencer. So this is how this is how this happens. All right. So I can’t wait to see you do this. If you think that there’s an opportunity for us to collaborate, I would love to talk to you. There’s a in our show notes, there’s a link to SpeakPipe leave me an audio message there. I love audio messages. Or maybe you just want to tell me what you think of the show. Or maybe you’ve got a topic you’d like me to talk about, or a guest that you’d like me to interview, leave that message out for me on SpeakPipe or you can connect with me on LinkedIn and send me a message there. Right, I am here for you. I have founded the shoes linked up program because I want there to be more wealthy woman of influence in the world. And I as a result, I get to hang out with the most incredible women that people in our choosing program are absolutely incredible. I wake up every single morning, so grateful for them. If you want to hang out with us, grab a spot on my calendar, Karen yankovich.com/call gets you there. And on that call, we’re just gonna chat for a couple minutes and see if it’s a fit. You know, and if it’s if I think it’s something I can help you with, I will tell you what that looks like. So just go to Karen yankovich.com/ 254. You’ll see all the things we talked about here on the show. Today, you’ll see the link for SpeakPipe a link to grab a spot on the calendar and also that a Facebook group that you can join if you just want to be a part of the community and hang out with us for a while. That’s you know, I’d love for you to do that as well. And if you thought this was valuable, I’d love for you to take a quick screenshot right now pause it quick screenshot and then you can listen to the rest of it and then pop it on yours.

Social media tagged me I’m at Karen Yankovich across all social media, and let me know what you thought of it and share. When you share my podcast with your audience, I’ll be sure to share it back to my audience. And that’s how we both get more visibility. Right. That’s how we support each other. That is world class networking. Right. So, again, Karen yankovich.com/ 254 get you to all of the stuff we talked about here today. I hope this was really valuable. I can’t wait to hear what you do with this. And I will see you back here next week with another episode.