In this episode, Karen talks about hashtags and how they can help increase your digital marketing reach.
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- Recap of last week’s Episode 21 with Jamie Broderick
- What is a hashtag and how is it used on each social media platform
- How hashtags can make are a simple thing that can make a huge difference in your digital marketing
- How these tiny symbols can help you grow your audience and your income
- How hashtags can help you get more visibility as to what you’re doing but also to find your clients
- 3 ways you can use hashtags in your social media marketing to get more business
Hashtags On Instagram:
- You can use up to 30 hashtags in a post
- The more hashtags, the higher your reach on Instagram
- Your first step is to do hashtag research to create your list
- Check what types of posts are found under the hashtag
- Create hashtags that are specific to you, like #GoodGirlsGetRich
Hashtags On Twitter:
- Use only a couple of hashtags due to the character limitation in a tweet
- Providing value on Twitter
- Utilize Twitter Chats
- Be sure to add value to your followers’ Twitter feeds
- You can use your company hashtags to get your brand noticed, like #GoodGirlsGetRich
Hashtags on LinkedIn:
- Use hashtags to aggregate your content to make it easier for people to see what you offer for free
- What do you do that you can post on LinkedIn? It’s the place where you can get the most visibility these days.
- Use hashtags in your LinkedIn long posts
Resources Mentioned In This Episode:
All Hashtags Research Database
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