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Top LinkedIn Tips for 2013 – Tip Two

topthreelinkedinSo now you have a personalized URL, and you’re on your way to a Rockstar Profile.

Today, in Tip Two, we’re going to talk about your LinkedIn headline.

Your LinkedIn headline is searchable by Google.  When someone “Googles” your name, your LinkedIn profile comes up HIGH in the results list!  What will appear is your headline, so it’s important to take advantage of that.  You want people to click on you when they search for something and you come up, right?

Take a look at this video for some tips on what to do with that headline.

 

 

 

(Want some hypnosis?  Check out Chel here)

Did you miss tip #1?  You can find that here.

Be sure to connect with ME on LinkedIn!  www.linkedin.com/in/karenyankovich/

I’m happy to give you personal feedback on your profile.  Leave me a link to your profile in the comments below with your question, and I’ll review it quickly and offer support.

AND if you’re ready, lets do a personal LinkedIn Makeover session!  You can check that out here, 60 minutes = a profile that will be making it rain.  Click here for details.

See you over on LinkedIn!

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{ 17 comments… add one }
  • Michael Dempsey September 24, 2013, 1:46 pm

    I received your tweet today and clicked on to your link offering a quick analysis of my LinkedIn page.
    I tried to connect, but it wanted your email address, which I don’t know.
    My partner and I are just starting M & M Social Media Solutions and we would appreciate any fedback you could give.
    My partner’s name is Miles McCarthy, if you could give his page a quick analysis too please.
    Thank you very much for your kind offer. It is much appreciated!

    Reply
    • KarenYankovich September 24, 2013, 1:54 pm

      Great start Michael! I would first check back to tip one (http://karenyankovich.com/top-linkedin-tips-for-2013-tip-number-one/) and change your URL. If you give your headline some more depth, using very targeted keywords, I think you’ll be really standing out! Ask Miles to connect with me so I know it’s really him and I’m not offering random LinkedIn tips to strangers. 🙂 Or post a link to his profile here.

      Reply
  • Ron & Lisa September 24, 2013, 3:29 pm

    Hi Karen~
    Great site! I am guilty of ignoring my LinkedIn account and have definitely favored it’s social media cousins. I’ve implemented your first two tips at: http://www.linkedin.com/in/lisamarieberes/ Please let me know what other suggestions you have off the top.
    P.S. Love Thesis + use it myself 🙂

    Reply
    • KarenYankovich September 24, 2013, 5:50 pm

      Lisa just sent you a connection request. I can’t see your profile until you accept it.

      Reply
  • Carolan Ross September 24, 2013, 5:05 pm

    Hi Karen,
    While I do have a LinkedIn profile, I confess that it tends to collect dust (fairy dust, I can only hope *wink*). It’s on my ‘one of these days’ list to update, know what I mean? I’m actually fairly active in other social media, but for some reason LI tends to get low priority, think I had this perception (misconception?) that LinkedIn was for brick and mortar biz and corporate types, of which I am neither. I appreciate your stellar info, THX!

    Reply
    • KarenYankovich September 25, 2013, 12:44 pm

      Ah NO, LinkedIn is actually perfect if you don’t have a brick and mortar business. Since you don’t have anything physical to show off your amazing business, sites like LinkedIn are all the more important. Let me know if I can help you with your profile!

      Reply
  • Theressa September 28, 2013, 12:27 pm

    Another great tip Karen. I’ve just gone back + edited my profile since I was still offering things I haven’t offered for months :O

    Reply
    • KarenYankovich October 1, 2013, 9:34 am

      Great Theressa! Let me know if it starts the business rolling in. 🙂

      Reply
  • Kelly October 3, 2013, 8:04 am

    Happy to have discovered your site! I’ve been dragging my feet on LinkedIn as my other social medias are already taking up huge chunks of my time. I will search your site to see if you have written anything on deciding whether or not LinkedIn will be beneficial for me and my biz….. x

    Reply
    • KarenYankovich October 3, 2013, 10:24 am

      Kelly – I’m like a LinkedIn Evangelist these days! LinkedIn is ALWAYS beneficial for you and your business, and it’s free. Email me if you want to talk about it, karen@karenyankovich.com.

      Reply
  • Marie Overfors October 3, 2013, 8:46 am

    Excellent tips, Karen. I went in and powered up my headline. I’m now searchable for my tai chi classes for employers. 🙂 Next up: Updating my profile to match. When is tip #3 coming out????

    Reply
    • KarenYankovich October 3, 2013, 10:25 am

      Tip # 3 is coming out today! Stay tuned. I’m glad it’s working for you. 🙂

      Reply
  • Kelly St. Claire October 3, 2013, 3:14 pm

    Thank you for this! I’m glad I discovered your site. I’m always looking for new ways to utilize social media! I have been neglecting Linked In, this gives me a little push 😉

    Reply
    • KarenYankovich October 4, 2013, 7:07 am

      Glad to hear it! Looking forward to seeing what you come up with. 🙂

      Reply

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