Building a strong, personal connection with your contacts can be much easier than you think! Social Media can be your best friend for getting to know your contacts. Stalk them, carefully, I know that sounds crazy but it works.
Look at their Facebook, peruse their LinkedIn, and check out their Twitter. It’s so important to get to know the people you could potentially be doing business with!
Maybe you notice a potential client is skiing in Vermont. THEY posted about it. Reach out and tell them “You’re right near my favorite coffee shop on earth! You’ve got to try the chai latte. Tell Mario that Karen says hello!” Building that connection with your contacts is pure gold, and providing them with advice outside of the business world let’s them know you’re interested in them personally. Find something you have in common and start the conversation.
Maybe they’ve checked in to a hot yoga class and you have a funny hot yoga story.
Maybe they wrote a blog post that you can share with YOUR tribe.
Maybe they’re speaking at a conference you’ve been dying to attend.
Doing your homework will impress your new contact, they’ll know that you’ve been paying attention, reading their blogs, and staying connected to them. It makes you stand out from the crowd of people who tell a presenter “Nice talk.” Get the courage to walk up to that presenter and say “HEY! I loved our talk, and it really reminded me of a blog post you wrote a few months back and…” you get the picture. That conversation is much more memorable.
There are so many incredibly easy ways to stand out from the crowd. Instead of writing on a contact’s Facebook wall for their birthday, take five minutes to handwrite them a birthday card! It’s so rare to receive snail mail these days and it can make someone’s day. Get their newsletters? I bet their mailing address is on it. Don’t be afraid to slide your business card in there too with your contact information.
Then check out their LinkedIn profile. Did you go to the same University? Did you both work at McDonald’s in high schoo? Find that personal connection and take advantage of it. Use it as a conversation starter to talk to a contact you may never have crossed paths with. If your contact sees how much time you’ve put into getting to know them, they will be inclined to want to get to know you.
Set aside just a half hour a few times a week and get to know your contacts. You can thank me later! Let me know if you’ve found a fun way of using social media to get to know your audience better, share in the comments below, I’d love to hear about it.
Also, CLICK HERE to check out my FREE video series and get YOUR LinkedIn ready to be seen by contacts trying to stalk YOU! 😉
Snapchat is an image and video messaging app that creates a platform to send content that can be viewed for a short amount of time. Businesses have been utilizing snapchat more recently to create a personal and behind the scenes connection with their customers, but it can be tricky to get the hang of how to use snapchat to make a profit.
Here’s a list of everything you need to know A-Z about using Snapchat for your business:
A – Ask customers to send you snapchats of them using your product in creative ways and post them on your snapchat! This will make them feel valued and help others discover different uses for your product
B – Behind the scenes footage will get your customer’s attention and make them feel like they’re actually part of the experience; have fun with it!
C – Create a call to action. Start a story on your snap story and invite followers to finish the story on your website
D – Demonstrate you daily morning business routine. Show your followers how much of your heart and soul you put into your business first thing in the morning. You can be really creative here, so don’t be afraid 🙂
E – Excite followers by asking them to screenshot a snapchat you’ve posted to earn a discount, everyone loves a good saving!
F – Feel free to post your “Snap Code” on social media with a caption about something interesting you posted that day or informing about a snapchat only sale. This is an effective way to gain new followers that will stay around likely for a long time
G – Get creative. Draw some fun designs on your snapchat! This could take some time but it never goes unnoticed by your followers, get creative and feel free to be silly!
H -Help your followers by creating a snapchat only sale! Post the sale keyword on your story. This will help you earn more followers interested in participating in the sale and they will stick around!
I – Interviewing others in short snap videos is an easy way to give your
J – Join Snapchat and follow me for more tips 🙂
K – Keep it short and interesting, your snaps can be gone in a second. Make a lasting impression!
L – Let viewers see your product in action. For example, post a video of someone wearing your dress or reading your book
M – Make videos about how your product is made. Interesting snaps like this will keep followers interested in what you are posting 🙂
N – Never create a story longer than a minute or two as it becomes tedious to tap through long stories.
O – Organizations around the world utilize snapchat for their business. Follow them and see what they are going to keep their followers interested!
P – Personalize your snaps to be about you and why you have passion about what you do. Engage your followers!
Q – Questions engage your followers. Invite them to snap you back with their answers! This creates a personal relationship with your customers.
R – Raw content can make followers feel like they are part of the behind the scenes work you put into your company. Post snapchats of things people would never get to see if they didn’t follow you!
S – Send your snaps to your story. This lets your content be viewed by everyone who follows you 🙂
T – Talk about all the exciting things you have coming up in your week. Let followers know what they can be looking forward to by following you.
U – Utilize the fun filters! Both the color filters and the fun face filters can be used to create fun snaps that will keep your followers interested in what you are posting. Have fun with it!
V – Visuals could help your followers what goes on behind the scenes at your business
W – Work to create personal relationships with your followers. They are more likely to be repeat customers if they feel a connection to you 🙂
X – XOXO, send your fellow business friends some love! Promote them and they will promote you right back!
Y – Yell for all to hear! Let your snapchat presence known on all social media platforms.
Z – Zero followers to millions, these tips will help you grow your snapchat platform!
Are Your PR Efforts Tag-Teaming With Your Social Media?
I’ve been working with a business partner for a while now and have seen great success. With her focus more in the PR domain, and mine in social media, we have been able to create program after successful program combining our individual expertise. More and more, I realize how these two areas of marketing can work together to support your overall business.
If you do it right, of course!
Time is money, and social media is a big beast … I know. So, here are some tips for how you can leverage PR with your social media campaigns to get the most bang for your buck.
How to Rocket Your Marketing Efforts Into High Gear
1. Start by doing research on Twitter, industry-related websites (and more specifically, their blog post topics), and LinkedIn updates.
Find out:
Who is writing about what you are an expert in
Which reporters (online, TV, magazine) report on your niche
Who is talking about what you want to talk about
2. Connect with these people on Twitter. Create a Twitter list called “Media,” make it private, and add these names to the list. This will help you organize your connections, and allow you to keep tabs on their updates (which can give you plenty of ideas).
But first, make sure:
Your Twitter profile is professional
Your Twitter description is interesting and has strong keywords
You engage with a call to action somewhere in your profile
3. Connect with this same list on LinkedIn. In your connection request, be sure to mention, “I just read your article/saw your segment, I loved it, and would love to connect with you here on LinkedIn.” Stay personal, authentic, and real. Similarly to your Twitter list, you can tag connections on LinkedIn as “Media” to keep them organized.
Check to see if:
Your LinkedIn profile is rock solid, polished, and professional
Your summary and experience really speak to what you want to do and who you want to connect with
Your profile picture is up to date
You’ve posted a few updates recently that show up in your “Posts” section
Now that you’ve built your foundation, it’s time to make sure they know you exist!
4. Schedule a few times per week to dip into that Twitter list you created. Research who has tweeted what and see if there are tweets that are relevant to your expertise and niche.
With these tweets, it’s always great to:
Favorite them — it never hurts to give your contacts a good old ego boost
Retweet them — if you think something is interesting, share it
Reply to them — engagement can really grow your following on social media
5. Do the same on LinkedIn. Schedule a few times per week to research your connections. Sort them by the “Media” tag you created, and then go through that list of connections.
You are looking to:
See what they’ve shared recently
Comment on posts that are relevant to you
Like and share those posts through other networks
Why You Should Do This Sooner Rather Than Later
Do these five steps NOW to set the stage for reaching out to contacts as resources, prospects, or collaborators later on.
Make sure your name is recognizable to them as someone who adds value, is an expert, and is generous with sharing their content. This is where you begin to build the relationship — long before you ever contact them directly. It’s always better to make connections before you need to tap into them. That way, when you have an idea, a pitch, or a prospect, you’re approaching them as a warm contact.
No more cold emails, cold connections, or cold calls. This means the possibility of a successful outcome skyrockets. Your target contact is much more likely to respond favorably to your request.
These media contacts can be of huge value to you, because one nicely placed media shout-out can bring you tons of new business!
The best part? These five steps are all free and very easy to implement. It doesn’t take a huge chunk of time either, if you spread them out over a week or two. And when you put in the maintenance of a few minutes a day, a few times a week, you will be seeing the return very quickly.
So, how do my business partner and I make this work? While my partner finds and pitches influencers, I’m on the back end making sure the social media part is supporting her efforts, and guess what? Our clients are killing it: TV spots, magazine columns, paid speaking gigs, products on QVC and HSN, and more! I have absolutely no doubt you could do this too.
Have questions on how best to get started, keep going, or who to target? Join me in my LinkedIn Group and ask any question you have!
I was honored to host a Q&A chat with Marie last week. It was great! I wanted to share the recording and transcript with you to make sure you didn’t miss out on this valuable information.
Q&A with B-School creator, Marie Forleo
Karen: Hi everyone welcome, welcome, welcome I am Karen Yankovich and we are live today we are live today with Marie Forleo and I’m excited about this one. We are going to get right to it I don’t want to spend a lot of time chit chatting here we’ve got half an hour and let’s make the most of it. Marie it’s so fabulous have you are with us today.
Marie: Thank you it’s my pleasure.
Karen: Just so everybody here is … just you know what we are doing here we’ve got some Q&As I’ve got a bunch of you sent me questions. Ahead of time I have some of those but I would love for you to go into the Q&A section and listen to our seminar and leave your questions there. If anything comes up as we are talking I’d love to have your questions as well because we are here really to be of service to you today. We want to make sure that you’ve got all your questions answered about whatever Marie and I can help you with. Also of course Marie Forleo’s B-school which as you all know is starting very soon. Before we start I have to note this Marie and I are both Jersey girls there’s a lot of energy when there’s two Jersey girls in one place. Be ready take notes and let’s get rolling. Let me just go ahead over here and see what we’ve got here.
One of the things that people ask me about Marie a lot and that I got a bunch of questions about this. I try to keep people focused on the program when people will ask me questions about B-School but invariably people talk about the community. Let’s talk about your community for a second and talk about community where it’s related to running a business.
Marie: Most of us don’t grow up in entrepreneurial families and a lot of us don’t have any friends or people that we can talk with and connect to and ask questions of and bounce ideas off of that really get who we are and get this crazy think that we are trying to create. I know I didn’t when I first started the in it left me feeling quite alone and honestly it slows you down because you can spend a lot of time second guessing yourself wondering if you are crazy, having ideas or notions or things that you want to talk through but there’s no one around that really gets it and that understands what you are trying to achieve and has any experience doing the kind of things that you want to do.
I remember when I was first starting my business it was vital that I had folks around me that understood online marketing and that really started to … they could give me their ideas give me their experience turn me on to a new tools and new resources things that I might not have come across yet. It made a huge difference for me in general it still makes a difference to me today, to have folks that I can call up literally at any time of the day or night if something is going wrong or even when something is going right to celebrate. There’s just nothing like having other people that really get your industry and get what you are trying to do to be able to talk with, so that’s on general level.
Karen: I agree with that completely and it’s so true you mentioned your friends your family and they are so supportive … as in my case they are so supportive but they totally don’t get it and not only that they don’t get it, they think I’m crazy. It’s really good to have people in my world that get what I’m doing and support what I’m doing and in a way that continues to give me the confidence to move forward with what I’m doing.
Marie: I’ll be completely transparent here. When I started B-School seven years ago the community was really nonexistent because it was the first time we were doing the program. Now we’ve had tens of thousands of graduates across 112 countries and territories spanning six continents and 160 industries it’s literally the most powerful online community I’ve ever seen. I didn’t set out to build it that way, it built itself and consistently … Karen I’m here in LA right now I’ll meet people on the street virtually every day that are either Marie TV fans, most of them are B-schoolers. The consistent comment I get the most is, “I love B-School it’s the program that keeps giving. I have found my best friends, I have found business partners I found clients, I just have this incredible community of people I never knew existed before.” If we are talking specifically about B-School again I take credit only for the fact that I created the program and I’ve helped to nurture it to this point, but it is literally the most powerful online community that I’ve ever seen. I’ve never seen anything like it in the world.
Karen: Well I would have to agree and I’m in a lot of online communities and obviously B-School being one of them. To me this is one of my favorite B-School community stories and I’m sure you remember this Marie. A couple of months ago maybe it was even a year ago, somebody came on to the B-School group and said “I’m in California I won a ticket to blah blah b/ah but I just can’t afford to go so I just want to give it to somebody. Who here can use this ticket?” And immediately instead of saying “I want it, I want it, I want it,” the entire community said, no, no, no screw that. You are going and we are going to raise money for you to go and they put up a GoFundMe campaign and in a day this woman had the money to go to this conference. Do you remember that?
Marie: Yeah I totally remember that and I remember something a little bit more recent that’s actually extremely tragic and it’s extremely sad. Another member of our community her son was killed by a drunk driver and the entire community rallied around. We all found the GoFundMe page we helped to support her as much as we could. The outpouring of cards and of love and of everything for one of our dearest members at her worst hour of need and there’s literally thousands of people offering their condolences their prayers their thoughts genuinely. Like this isn’t just lip service. People seeing if they are nearby what can they do. I remember another time when someone’s dad … one of our members couldn’t reach her dad in San Francisco and she was terrified not knowing if … God forbid something had happened what was going on.There is this whole thread in the community, “Hey I live nearby give me the address, direct message me the address I will drive over there right now to go and see if your dad is okay.” It goes so far beyond business. From a business perspective alone it’s invaluable. B-School and what we’ve created and what we continue to cultivate, again I am not making this up I’m literally reporting what our members and what our students and our grads tell me. It’s a life program. It’s something that once you do it and once you experience it and once you are involved things are just never the same.
Karen: I’d had to say that while … yes that it’s about business and you say that it’s life program. If anybody here is listening to this and thinking that supporting each other personally as well as professionally doesn’t make you money, you are wrong. When you have this group of people around you that are supporting you personally as well as professionally everybody is set up for success. I don’t even know how to explain it and I don’t know if it’s explainable truthfully …
Marie: I’ll tell you. It’s a really easy thing. We do business with people we know and like. All the time it happens for me the opportunities that come my way aren’t just because people know me professionally. It’s because they know me personally. It’s because we have solid relationships. It’s because they can get me on text. It’s not just the thing where they have my email and go through a filter of systems. And I see it happen all the time. The depth of your relationships really translates into the sustainability and the profitability of your business over the long haul. Not to mention too and I think this is huge, when something is going wrong in your business that you didn’t expect, which happens to every entrepreneur. Whether tech things break, the wheels come off no matter how well you planned or how well you execute it. To have folks around you that can give you the exact person you need to help fix it, that can jump in and fix it for you. That can give you solution.
Karen: Absolutely it’s two o’clock in the morning you just can’t fix something on your WordPress site and you go on the B-School group and say “who’s around who can help me with this?” Anytime of the day or night there is somebody. Let’s move on to another part of that question, which is do you think a community is important within your business? I guess that I would have to think about that would really depend on the type of business you have, but what do you think about community as you’re building your business? Is it important to build community into your business model?
Marie: I think it’s about what you want. You have to be strategic and clear on your own vision. Some people want to run businesses where of course they take great care of their customers but they are not really focused on forming community around it per se. They want to have loyal raving fans that go out and spread the word but they’re not looking to start Facebook groups and I think it really is business specific and it has to be focused around what your vision is, what your strengths are. We happen to have the people and the temperament and the structure and place to be able to support something like this but a lot of people don’t and that’s just not their strength or their interest. I don’t think it’s a necessity but I think what is important is for people to really understand the kind of business they want to build and to be able to leverage their strength to do it. The community is part of that great but it doesn’t have to be.
Karen: I love that. Another question that I get a lot is why is B-School different than other businesses and other coaching program? What makes it different from some of the other programs?
Marie: It’s an interesting question Karen because here is the honest truth. I don’t spend my day running around picking other people’s business programs or coaching programs. My time is really spent running my own business and taking care of my own customers. We try and do a great job of just outlining here is exactly what we teach the curriculum is all there. There’s thousands of stories hundreds of them really in debt go look at it, and if you are looking at another coaching go look at their coaching program and [inaudible 00:10:09] much one feels better. It’s impossible for me honestly to know what’s in other peoples program because all I do is take business coaching programs all day long and again I have better things to do.
We just focus on being transparent and clear as humanly possible. We have a no risk money back guarantee we’ve been around for seven years which is longer than most people and we just put everything out there. If it feels good in your heart I say do it and if you are not interested or you are like “I don’t know.” don’t do it because B-School requires full commitment. It requires your focus it requires your time it requires your energy. I always like to tell people B-School doesn’t work unless you do. If you are looking to come in and just sit around and absorb things by osmosis your business will naturally transform definitely not the program for you, no way. If you are ready to roll up your sleeve and get to work and actually take action and implement you’ll probably go further faster than anything I’ve ever seen. Based on results that we get people are always, they speak for themselves.
Karen: Do you think that there’s a … is it more for beginners more for intermediate more for advanced digital marketers? Where do you think most of the B-School … who do you think will get the most out of B-School?
Marie: It’s not for one specific market, I’ll tell you there’s people that take B-School that have no certain clue about what they are doing they have a million ideas and they need clarity they need structure and they need support. I have people that take B-School that have Ivy League MBAs. Highly educated experience people that have run multiple businesses. One of my favorite grads he runs over a hundred million dollar publishing company. He is a really experienced marketer with a very big team and there are a parts of B-School that he’s used to completely transform how he’s team does marketing. How they sell their products and services even better and he told me about that. Are there some people that are going to feel, “Oh my God I’m so advanced” All I say is “Hey look take a look at the curriculum.”
We don’t hide anything we tell you exactly what we teach. If you look at that curriculum there, oh I’ve mastered I have all the customers and clients I could ever need. I’m doing really advanced multi variant testing and split testing and I’m like a master copy writer and my everything is just so tight in my business you probably shouldn’t even considering B-School because you are so busy you don’t need anything like that. You know what I mean?
Karen: I do.
Marie: We have an incredibly diverse student base and I love that. I love that we have beginners, I love that we have more seasoned folks because everybody learns from everyone and no matter how experienced you are, I consider myself now after 17 years quite an experienced marketer, I even go back to our own B-School material anytime we are launching something new or we are considering re-jiggering anything in our business because those are the fundamentals. Those are the things that make all the difference in the world. The tool and the platforms and the technicalities of things those change at an ever increasing rate Moore’s Law – technology just exponentially gets faster, it gets cheaper and it gets more advanced. All of that is going to continue to change but what doesn’t are … is human psychology.
What doesn’t is understanding how to influence and persuade. How to position your product and your services in such a way that your customer say I want that I got to have that. Those are the things that most people frankly don’t spend enough time on and they get too caught up in worrying about oh my god what button do it hit on Facebook it’s like dude you can Google that in five seconds. That’s not going to get you anywhere. The best marketing in the world is never going to sell a product or service t hat sucks. What you get in B-School is you learn how to make your stuff phenomenal, top level the best of the best. You learn how to create extra ordinary customer experiences that are unique and one of a kind, not your copying other people. You learn how to make your marketing really authentic really persuasive and really genuine no matter what tools you are using.
Karen: It’s interesting because I’m a B-School partner as a B-School partner I mentor the people that register with my link for your program through the program. What that means I go through the program again every year. Which is easy to say you are going to do it, but when you are busy you might not do it so this it forces me to make sure it’s on my calendar and I block the time aside. Every year that I do that I listen to something that I’ve may have heard already and I think but with a year later, a year more experienced and a year of changes in my business I listen to it and I go “Oh I’m going to do that I got to tweet this now.” I just tweet out so many things, I was at the program it helps me every single year even when I’m not really looking for it to be helping me for something specific.
Even if I’m not rolling out a new product or service. What I tell people I find that with the people that I know through B-School which is now a tone of people, I also went to B-School it shifts your business anyway. Certainly for me it helps me with focus so I think that its okay if you are really a beginner and if you are not a beginner then I think you know that the investment for B-School is so well worth whatever little nuggets you might get even if you don’t know that there is a lot. Even if you don’t know that there is a lot there for you. Once you’re a digital marketer you know “I can definitely get my money back on this”.
Marie: That’s the thing it’s like anytime I go into any learning experience now I know all it takes is one idea, or one refrain or one new thing that I can turn X in a month or two. That happens to me all the time that’s when I laugh when people are like I feel I’m too advanced. I’m like okay cool then if you’ve got everything all handled awesome we are not trying to sell you. All we are saying is look we’ve got this amazing product if you are excited by this and you think there is anything you can learn join us there is no wreck. If you don’t, don’t it’s that simple.
Karen: I love that, so what kinds of … I also get a lot of questions about results. What kind of results can peoples expect to see after joining B-School? I answer this questions all the time I want to hear your … how you would response to this question.
Marie: It so varies, we’ve had people create their first seven figure business meaning they are earning in revenue a million dollars a year. What they are taking home in profit I don’t know because I’m not sitting there doing their expenses with them. Some people have extra ordinary results financially. Some people wind up healing themselves physically. Again Karen I know this sounds crazy. I’m just reporting on what some of the results are. Some people start multiple businesses some people wind up closing their business because they found out that they were running a business that they hate and they are like “I’m so happy to get the hell out of that and do something I really want to do”.
I can’t guarantee anyone results not only is that illegal but it’s unethical. If you want to see the kind of results that we create through B-School Karen I’m sure you have all the links to them. We have 40+ video and photo essays on The Live Your Dream site I think there is over 50 written case studies called in their own words that you can just go read. I’d say go read it for yourself because they result very hugely. There’s people that take B-School and I’m going to say this plainly, that don’t do shit with it. They don’t do anything they get no results none, is that my fault? No.
Karen: Right in the B-School Facebook there’s a lot of people talking about that. I took it last year, I took it the year before this year I’m going to do it and maybe it will … maybe this will be the year that it really pans out for them. It’s very funny.
Marie: I like to be honest about that because all we can do and I’m very good at helping people move ahead there’s folks in B-School right now Karen already that got in the moment that we opened the doors. That are already seeing results that I’ve made calls that they were terrified to make that are holding meetings with people they never thought they never thought they could have. There’s people that are making moves just on the bonus material alone we haven’t even started the [inaudible 00:18:27] yet they are actually seeing results and momentum in their life because they are taking action. I put up the material I’m in there coaching our team is in there coaching, we are supporting people or answering questions we are helping them move ahead. If someone signs up and they just want to lark and do nothing out of our hands there’s nothing we can do about it.
Karen: Absolutely. The good thing is it is there when you are ready for it when the timers comes where it all clicks in … I’m going to stage way from that question into now B-School starts and there’s a lot of content and especially [inaudible 00:19:00] one I thought one really…
Marie: It’s a beast.
Karen: It is it’s a beast my advice to people and I would to hear what you think about this. My advice to people is go through it and they and … don’t worry about getting through it all but try and stay with the group while the program is live. Because then you can jump on the Q&A calls and you know what people are talking about in the Facebook group and you can kind of … then you can always go back and dig in and re-review it well. So that is kind of always my advice what do you think about that, do you think you should stick module One till you’ve completely finished it or just …?
Marie: No here’s the thing again we have PHD and MBA educated student students come back and tell us or report “OMG this was more comprehensive this was more applicable than my graduate program.” I’m like I love you thank you for that, that’s great and you content that’s why you get life time access to B-School. going through module one digesting it if there is something small that you are like wow I can see that I can make that right now fantastic. You can go through it digest everything ask the questions you want to ask and then start making an action list for yourself of what you want to take action on in your business. Most of our students and again we pout through tens of thousands of people nobody really gets through every single exercise of every single module of every single video in eight weeks.
You have life time access though and here is the thing that I really want to stress you can come back and re do it every year for free. Karen we were talking earlier about what makes us different t that other programs. The level of care and generosity that w e share we our students I think you know this, this year all alumni ate getting free Q&A calls. We are doing that for every student that’s ever come back since 2010 and they are not paying anything more. It’s like no we are doing that because I care and I want to help people grow their businesses could we charge more of course we are good. Are there other programs out there that outsell people and constantly trying to get you this and that the other thing in a whole essential model? Yeah, I’m not saying those things are bad it’s just not how I run my business.
In terms of getting through B-School you can take it at your own pace, if you need to pause because you are getting married or you are going on vacation or you are having a baby or something just pops up in your life we are not going anywhere the material is there for you for life. The community is there for you for life. Everything is at your fingertips when you want to go through it and most of our students do wind up revisiting material after they’ve digested it the first time so they can go back and go deeper and execute.
Karen: You find people popping up every now and then going hey everybody it’s June and I need to go to B-School again who wants to start with me today? Then some people will get together and they will form a little group and they will go through it again at some random time just to have the accountability at any time. There’s really … while it’s great to go through it large because you get the Q&A and you get all the energy of everybody going through it together you can just keep doing it over and over. Very exciting stuff another question that I get a lot is and here is the exact question. I need more one on one support I get lost in online programs is B-School right for me?
Marie: It’s a great question and you know that’s really a personal decision. B-School is not a one on one coaching program. If you are really clear that you need a one on one coach you might want to consider signing up for B-School and getting yourself a coach on the side to support you to work through it. We don’t offer that it’s not something that we do but B-School has an amazing education. If you feel like you can get that entire education from one person and back of them go for it. If you know that is the best way you learn God bless stick with what you know and rock it out. I would say if you are attracted to be learning of B-School, the community of B-School and you just know you need extra one on man support than get yourself a coach on the side.
Karen: Before I took B- … first of all in my case B-School was the biggest investment I’ve made in my business to date. It is now, I think that’s pretty funny, it’s not funny is very common but I would never have had the confidence to invest in a business coach before I took B-School. Taking B-School and watching people in the group think bigger and invest bigger they kind gave me the permission to think about doing the same thing. I would never have invested in business coach without B-School and without my business coach and B-School together I would definitely wouldn’t be my business wouldn’t be worth now for sure.
Marie: Very cool.
Karen: There is a quote that I found Marie that you … that I actually use a lot in my presentations. That is a quote from you and I think it was it’s now one of your common quotes, it’s a quote that I found in an article in a magazine or something that you wrote and it was a while ago. I don’t even remember truly where it was but I use it a lot obviously it’s impacted me and I’d love to hear what may where you … what your story around this quote, and the quote is, “We underestimate our power and our greatness and our genius.” You probably thinking did I say that but you really did say that.
Marie: I’m sure I did often times out here of course I’m like oh yeah and then I find out the I remember when I wrote that or I aid that.
Karen: For me with that tells, for me I do social media I teach people how to show up big. Especially LinkedIn I’m focused on LinkedIn I want to appear like a freaking rock star when people check you out. I love that quote because I think we do underestimate our greatness we think anybody can do this and that’s really not true. There’s a little … there’s analogy that I use you may feel like a fifth grader but to a third grader you are a big deal. I like to let people really step into that power and that greatness and really get that shine. That’s way that quote is so valuable to me. Tell me what you think when you hear that or when you said that?
Marie: The truth is all of us have very unique gifts and strength. We have a combination that is so inherent to who we are it’s like our power DNA. The challenge is most of us assume that everyone else must be good at the things that we are good at so we completely devalue we underestimate how our strength are really incredible. There’s times when I’ll be on the phone with my team and we are working on a bit of coffee or working on something like how do you do that? I my mind it comes so easily but then I look at say my director of operation Pana her mind is so set up to organize and to keep things on track and to move things ahead. She is on e one of the most systematic thinkers I’ve ever met in my life it’s a natural strength of hers. Most of us unless we get on to the world and we really begin to flex those muscles we completely underestimate our genius … our gifts and our strengths and we devalue them. I think one of the greatest gifts of what happens is B-School is people really start to recognize how powerful they really are. They learn how to articulate their strengths they learn how to express them in a very humble yet powerful way where other people can recognize, I have value to offer here. Here is why you should do business with me and here is why its’ going to be fun and its going to be amazing. You don’t come of braggily you just come of confident and of service then its really beautiful thing.
Karen: I love that word confident because I think that that’s really important to business success it’s confident or at least appearing as if you are confident. A lot of times we are I the back and we are going, oh my gosh what did I just say I would do but hopefully you are smart enough to go back and figure it out. Not just BS your way through something. Having the confidence and appearing to have the confidence and understanding that people buy confidence.
Marie: I think you made a great point there has to be integrity in that and I think it’s a outcome a natural by product. Another one of B-School is that people are very rude at … in their own gifts they feel really at home sharing what they are here to share they understand how much value they have to offer in the world. They are doing so in such a way that it’s transparent its loving its compassionate its generous. There’s nothing desperate about it there is nothing brash about it there’s nothing harsh or egotistical it’s really coming of service and I think that kind of confident is really attractive and it’s something that naturally develops throughout the program it really cool.
Karen: I think that is a good note to wrap this up on. I want to thank you for being … first all I want to thank you for putting B-School together because its absolutely [] my business and my life and what I talk about Marie is t hat I was in corporate and I ran a company like it was a corporation and I freaking hated it because i didn’t know there was another way. I didn’t know that there was a way that did not revolve around f d the corporate model so I want to thank you for opening my eyes to t6h e fact that I could create my business in what ever model that worked for me and I really hope that everybody here listening understands the power of that. The power of really being able to create a business that suites you life.
Marie: There is no better feeling in the world and again when I meet people and I get the chance to talk with B-scholars and I see their faces light up and they tell me about the before and the after. Life before B-School what it was like and most of the time for most for most us it was [] struggling and we are feeling frustrated we are not doing what we are meant to be doing the money is not really there we are feeling we are just gridding and wasting away. Then seeing the after and what they’ve created for themselves its usually entails some degree of freedom a lot of self expression that feeling like you are finally doing the work that you were put on the planet to do.
You are getting a chance to take care of your loved ones and your family and you have an opportunity to rest and to travel all the things that you’ve ever wanted to do it is just … it’s really beautiful and often bring tears to my eyes. Karen thank you for sharing that I appreciate you as a Bee scholar and I really appreciate your support as an alumni and as one of our partners that means the world to us.
Karen: it my absolute pleasure for anybody that wants more information on B-School you can go to just did.
Karen: Thank you Marie so much for being here today and if anybody has any questions about anything we talked about here you can always reach out to me. Connect at Karenyankovich.com and all of my information will be on the site with this link as well. Thank you everyone for being here today and that you Marie I’m really excited for B-School 2019.
In this tip, I show you a cool new Instagram feature. If you go to your settings scroll down you’ll see that there’s an option that says, add account. You can now add an additional Instagram account.
I have 2 Instagram accounts, and I can now switch between accounts. This makes it so much easier to manage multiple accounts. Very very cool.
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This is a different kind of blog today. I started it intending to write about whether feminism still has a role to play in modern business.
The answer to that, by the way, is yes.
Do you know that:
Women are the main breadwinner in 40% of families?
Women receive more college and graduate degrees than men?
Women make 79 cents for every dollar earned by men – a gender pay gap of over 20%?
Feminism hasn’t had its day, we need it as much as we ever did. But as I started to research this article, I realized I wasn’t writing the story of feminism in business. I was writing my story.
I was a child of the 60s and 70s. I grew up in those halcyon bra-burning days, where women were challenging the traditional roles, promoting the concept that we could have it all, sticking two fingers up at an establishment that was trying to put us back in our kitchens, while trying to make us feel liberated by ‘letting us’ have pin money jobs outside the home.
I was so going to be different. Though I didn’t know exactly how I was going to do it, I knew I was going to have my own business, and live life on my terms. Yet there was that quiet voice inside – you know the one – the one that whispers ‘who do you think you are?’ – that persisted. I wanted to challenge the status quo, but I was scared that if I did, people wouldn’t like me, they’d see me as less worthy. There was a part of me that felt I didn’t QUITE deserve it.
I remember one evening being taught a complicated card game by my then boyfriend’s father and uncles. I’m quick with numbers, and I saw the pattern immediately – but a part of me felt that it wasn’t ‘nice’ or appropriate to whoop those kind men at a new game in their own home. So I played the role of cute girlfriend they expected of me, and deliberately lost the first few games, and let the men win. Yeah, sure. Some feminist.
I got married very young, had 4 kids in pretty quick succession, got a job in telecom, and shot up the corporate ladder. I made huge bonuses, with promotions coming thick and fast. Headhunters were calling, I was so on fire that I decided it was time to launch that business I’d been dreaming about. Infinity Communications Group flourished from the start, and I signed some substantial contracts with companies that had previously had me on payroll. The future looked bright.
This is the point where I should be telling you about my company’s meteoric rise, and how I sold it for an undisclosed 8 figure sum and retired somewhere warm and sunny at 40. I wish. It was a freaking disaster. I was hot at sales, I’m one of those lucky people that just ‘get’ technology, I’m a master networker. Getting clients was no problem. Running a business on the other hand? I didn’t have a clue. I was drowning in detail, and so far out of my zone of genius I’d almost forgotten I had one.
In one of those odd quirks of fate where your personal life mirrors your professional life, my marriage was falling apart. In attempting to embrace the feminist message of having it all, I was killing myself by DOING it all. I felt I was letting down my business partners, my clients, my kids, and worst of all, that little girl with the big dream. That hopeful teenager who had swallowed the message of playing big in the world was sure getting a rude wake up call.
I sold the business, went back to cubicle city, and spent 10 years doing whatever I needed to do to get my kids through orthodontics and college. I know I was lucky that I had the skills and experience to make me a great prospect as an employee, and I tried to be happy with that. I wasn’t in a crap job by any means. Six figure salary, great benefits, nice pension to look forward to. But still the little voice. ‘There has to be more. Is this IT?’
Five years ago, with my kids nearly all grown, I decided I had to try again. This time I did it differently. For a couple of years I’d been hearing this buzz round the internet about Marie Forleo. She was teaching people that there was a third way. It was about taking what you loved, and what you were good at, and building that into a business that suited you. It wasn’t a choice between corporate run by someone else, or a corporation run by you. It wasn’t about making a small business function like a big business, which was the trap I’d fallen into before. Nor was she saying that micro businesses were only about pin money. She was showing you how to build a business that utilized modern technology, had the potential for massive reach and significant growth, and doing it in a way that was fun and sustainable.
I had too many commitments to ditch the 9 to 5 overnight, but gradually I took what I learned from her and implemented it piece by piece. I built my new business alongside my job. Over time, I cut back my office hours, and upped the time spent working on my business. Two years later, I’d built it to a point that allowed me to feel comfortable about leaving my job. Now, I have a full time business with two arms: one working with small business owners and entrepreneurs, showing them how to use social media profitably, and the other is a full service social media agency.
Today, I work from my spare room at home, or on the balcony of my condo in Florida. I’ve ditched the commute, I earn my own benefits, and while I still work very hard, I’m in a very different place from 5 years ago. Most importantly of all, that little girl with a wish has had her dream realized.
I know that your dream may be different. You may want to be a writer, a web designer, a consultant. You may want to market and sell your gorgeous stationary, jewelry or crafts. You may want to open a childcare facility, or do doggie day care. You may want to fully replace your corporate income, you may want to avoid ever starting the 9-5. You may have an idea for a product or service that makes the world a better place. Whatever it is, I suspect if you really listen, there is a little voice in your head, saying ‘there has to be more than this’. While I hope you’ve got a much more robust sense of self than I had – seriously, if I find my daughter playing dumb in a game to please a man, there would be hell to pay – there are still so many gaps in education. Education is still about preparing young people for the workforce, but there are no jobs for life these days. What we need to foster to complete the feminist movement is entrepreneurial smarts. Women (and men to) need to know how to leverage their time, expertise and interests to make the biggest impact. There’s an exciting new business world out there – and you are never too old, or too young, to participate in it. Make your passions work for you!
I’d love to hear your stories and dreams, so do get in touch. If you’d like to know more about the program that helped me realize mine, then make sure you get on the waitlist for 2019 now!
For a short time, Marie Forleo is sharing this B-School training series free of charge. CLICK HERE to watch today!
Comment below and tell me, what was YOUR high school dream?
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