In this video we look at local LinkedIn networking groups. Watch the video for how to search for local groups.
I love local-based networking groups because they tend to be really active. Not to mention, you can see in the group in the video, there are 11,000 people in this group and this is just a New Jersey group. Even though I’m not only looking for local people to do business with, my business is really world wide, people like to do business with people they feel are local. I get a lot of business by being active in my local LinkedIn networking groups.
I encourage you to go to LinkedIn, join the local networking groups for your business, especially if you have a local business and get active in these groups. Go into these groups and see what the conversations are and don’t just pitch. Go in there and throw your weekly blogs in if you have them or talk about events you have coming up, but get active.
Take a look at articles posted in the groups. Read them. Comment on them. Get involved in these groups. Comment on these posts and people will start to get to know who you are. It’s a great way to develop that local network and establish yourself as an expert with your local business owners, with your local community. I can’t tell you how powerful this is for me and I don’t have a local business. If you have a local business, this is something you need to do. Stop what you’re doing, right now go over to LinkedIn, join some local networking groups.
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In this video we are looking at how to pin a tweet. Find a Tweet that is going to be the most impactful to your business right now.
Then you pin that Tweet to your profile page. Click on those three little dots (shown in video) and click “pin to my profile page.” Anybody that checks you out on Twitter is now going to see this Tweet first.
I want you to think about what you’re promoting, and maybe it’s just helping you build your email list that you can pin to the top of your Twitter feed to help elevate and get in front of more eyes. Also note that the Tweet I’ve pinned has an image. It’s important that you use an image in this pinned Tweet for the most effective visibility. You want to be as visible as possible, so make sure that you use an image because it’s going to stand out more, and that’s what we want.
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In this tip, we are talking about one of my favorite reasons to use LinkedIn, and that’s LinkedIn Recommendations. In the video I show you my profile and what the recommendations look like. You’ll see that recommendations are in LinkedIn in multiple places. They’re under each one of your titles so they can be associated or they will be associated with a specific type of experience. But then there’s also a section, and mine is all the way at the bottom, you could reorganize these, but I like when people read them in the sections anyway, where you have all of them are listed together.
This is so important because this is not just social proof, it’s social proof on steroids! If you have recommendations or testimonials on your website, I believe them. I believe that these people actually said these things about you. But I don’t know who these people are and I don’t know what they know about you. I don’t know if they’re really credible, if they’re your brother, or aunt, or your uncle, or if they really even have a business. On LinkedIn however, I can click right through to the profile of the people that have recommended you.
Really cool stuff. This is something you don’t want to overlook. Often people ask me, “How do I get recommendations?”, “Do I just ask people?” There are a few ways to do this.
First and foremost, anytime somebody says something nice to you, like if you’ve done an event, or you worked with them, and then they said, “Thanks so much, you were great.” The next words out of my mouth are always, “Thank you so much, it’s so great to hear that. How would you feel about putting that in LinkedIn as recommendation for me? That would be really helpful to me.” Most people are more than willing to do that.
Another way to get LinkedIn recommendations is go give LinkedIn recommendations. Just give them freely; be really generous with who you give recommendations to. Give recommendations to your hairstylist. Give recommendations to your personal trainer, your physician, but also think strategically. Have you worked on a project with someone that you can give a recommendation to that might recommend you back? Be generous across the board, but also be generous strategically, and think about who might be able to give you a recommendation back.
Be an accumulator of LinkedIn recommendations, and I think you’re going to find it’s one of the most valuable things you can do for your business marketing.
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I want to show you an answer to a question that I get asked a lot, and that is how do I stop my YouTube videos from displaying my competitors videos at the end of my video. If you embed a YouTube video on your website, at the end of the video, Youtube says, “You might like some of these other videos.” Some of them might be yours. Some of them might be people you don’t know. Some of them might be your competitors. You want to have control of that. I opt to always block that option because if I want them to see another one of my videos, I’ll put that somewhere in the video itself.
Here’s what you need to do. It’s a little buried now. YouTube buried this about a year or more ago. In the video I show you what you need to do. You need to go to the video in question and go to share and then click embed. Remember, this is happening when it’s embedded. Now, you need to show more and scroll down and you’ll see a box, “show suggested videos when the video finishes.” You need to uncheck that box. If you uncheck that box, it will play a video when you embed it on your website but it will not show related videos when your video is over. Simple when you know how to do it, but I can’t even tell you how much time people have spent trying to find that little option, so that’s why I created this social media quick tip here for you today.
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We know that it’s getting more and more difficult to grow our Facebook page without ad budget but there is a secret that not a lot of people know to getting more likes on your page. Check out the video where I show you my page and an example with a post that I posted a few days ago. You’ll see that it was liked by four people. When I click on the likes, I will see that two of them already liked my page, but two of them do not.
Then in the post, I can invite these people to like my page. These are people that already like your content. Now you want them to like your page so that they stay more engaged, and there’s a lot more you can do with that. Ad targeting, things like that. This is just a quick fast short way that you can just keep an eye on who’s liking your comments and your posts. If they don’t already like your page, you can invite them to like your page. Easy way to grow you page.
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Today, we’re in my LinkedIn group. I want to show you one of the most powerful things you can do as an owner of a LinkedIn group, and this one tip alone will make you think twice about why you should own a LinkedIn group.
What we’re going to do here is we’re going to message everyone in a group. I’m going to go to the “Manage” tab, and I’m going to click “Send An Announcement.” What happens when you send an announcement is it goes into their email box. It’s not a spamming kind of thing. You’re not going to get dinged with the spam act. You are going to be able to send an email to everybody in your group no more than once a week.
So, once a week, you can put it on your calendar. “What am I going to email my group this week?” It’s a much more powerful way to get in front of them than just posting in the group. We want to hit our prospects from multiple angles. We’re not looking to bombard them by any means, but we want them to see our stuff. So, by emailing them with your regular email list, but also by using this one tip here, you’ll be able to get in front of them more often.
This is really powerful stuff. I hope you can see the power of this and find ways that you can use it for your business. It’s a great reason to actually be an owner as opposed to a member of a LinkedIn group.
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