The answer to the question I’m most asked is …..

by | Jun 6, 2016 | Social Media and PR

The bad news: Great social media support is NOT for the faint of heart!

The good news: Once you get a high end system in place, you will see massive growth in your business.

I meet people at events all over the world, most of these events are geared to digital marketing. I get asked the same question over and over, no matter what the event.

“What tips can you provide me, I’m starting a social media support business?”

Without asking a single question, I answer “Double your prices”

And I get blank stares. WHAT???

Here’s what I know for sure. Almost every person who supports businesses with social media tries to cut corners. They accommodate requests like “I just want 3 Facebook posts per week.” NO ONE is going to have a successful digital marketing campaign with 3 Facebook posts per week! Maybe they want to pay you $50 for that. They’re throwing that $50 out the window.  It’s a lose – lose situation.

NOW, imagine if you doubled your prices. You built in enough profit into your packages and services to offer RESULTS BASED MARKETING. How awesome would that feel, to both you and to your clients? One very simple way to do that is to build some PR strategies into your services. NO ONE is doing this. I want to change that.

Take a look at this infographic for a place to start. It’s chock full of the strategies Christina Daves and I use with our private clients.

[Tweet “Check out this infographic chock full of social media and PR strategies!”]

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Drop a comment below if you have any questions or just want to share YOUR ninja social media and PR tips with us!

And when you’re ready for more, we’ve got a FREE e-book that details our three part process for supporting our clients with high end social media and PR strategies.
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Stalk Your Contacts on Social Media: I Swear By It.

by | May 26, 2016 | entrepreneur, Social Media Quick Tips, Uncategorized

Building a strong, personal connection with your contacts can be much easier than you think! Social Media can be your best friend for getting to know your contacts. Stalk them, carefully, I know that sounds crazy but it works.

Look at their Facebook, peruse their LinkedIn, and check out their Twitter. It’s so important to get to know the people you could potentially be doing business with!

Maybe you notice a potential client is skiing in Vermont. THEY posted about it. Reach out and tell them “You’re right near my favorite coffee shop on earth! You’ve got to try the chai latte. Tell Mario that Karen says hello!” Building that connection with your contacts is pure gold, and providing them with advice outside of the business world let’s them know you’re interested in them personally. Find something you have in common and start the conversation.

  • Maybe they’ve checked in to a hot yoga class and you have a funny hot yoga story.
  • Maybe they wrote a blog post that you can share with YOUR tribe.
  • Maybe they’re speaking at a conference you’ve been dying to attend.

Doing your homework will impress your new contact, they’ll know that you’ve been paying attention, reading their blogs, and staying connected to them. It makes you stand out from the crowd of people who tell a presenter “Nice talk.” Get the courage to walk up to that presenter and say “HEY! I loved our talk, and it really reminded me of a blog post you wrote a few months back and…” you get the picture. That conversation is much more memorable.

There are so many incredibly easy ways to stand out from the crowd. Instead of writing on a contact’s Facebook wall for their birthday, take five minutes to handwrite them a birthday card! It’s so rare to receive snail mail these days and it can make someone’s day. Get their newsletters? I bet their mailing address is on it. Don’t be afraid to slide your business card in there too with your contact information.

Then check out their LinkedIn profile. Did you go to the same University?  Did you both work at McDonald’s in high schoo? Find that personal connection and take advantage of it. Use it as a conversation starter to talk to a contact you may never have crossed paths with. If your contact sees how much time you’ve put into getting to know them, they will be inclined to want to get to know you.

Set aside just a half hour a few times a week and get to know your contacts. You can thank me later! Let me know if you’ve found a fun way of using social media to get to know your audience better, share in the comments below, I’d love to hear about it.

Also, CLICK HERE to check out my FREE video series and get YOUR LinkedIn ready to be seen by contacts trying to stalk YOU! 😉

Easy, Tweakable, Profitable Social Media Strategies

by | May 13, 2014 | Uncategorized

 

What’s your social media strategy?

Do you have one?

Even if it’s a few simple rules you have set up for yourself, do you follow it?

Using social media without a strategy is simply noise, social media WITH a strategy is where the money is.

Stop making noise, start making money.

Today. This week. This month. I’ll show you how.

[Tweet “Stop making noise, start making money.”]

Focused on Twitter?

Read about my Twitter strategies here and here, that you can implement right now.

Ready for LinkedIn?

Find out the one major, yet super simple, strategy you can use on this platform today. Click here.

Interested in Instagram?

I got you covered. Click here for a quick Instagram specific hashtag strategy sesh I posted on my blog this month.

HONESTLY, I often find that the most successful social media strategies are a series of simple and easy tweaks that often go unnoticed.

One of my favorite easy tweaks is scheduling.

Regular readers of my blog will know I am a HUGE fan of scheduling, namely with Social Oomph. Yet even the act of scheduling can be tweaked a little bit here and there, and often with big results.

For example: Let’s say you are a restaurant owner. You may feel happily content that you are being wise by posting ALL of your dinner specials for the week ahead, each Monday, every Monday. And you are wise, batching your time like that is a great time management skill.

However, what if every Monday, when you sat down and scheduled your dinner specials posts, you changed it slightly to post to your platforms every day at 4PM? A simple easy tweak that could bring regular customers to your restaurant on a much more consistent basis! Yet this shift didn’t take up any more of your time nor did it require a change in your fantastic habit of “scheduling posts every Monday”. You’re making your customers hungry for your amazing specials and they know they can drive right over and indulge themselves.

Same restaurant owner. Thinks there’s no time for social media. Implements a strategy that every patron that “checks in” on Facebook gets a free drink. TONS of free advertising (WARM leads, they know their friend is a patron), no real ongoing effort by the staff, lots more customers. MUCH cheaper and more effective than those newspaper ads he keeps taking out.

Again, same restaurant owner. Implements a strategy that all employees must Instagram one food or drink pic per shift, using strategic hashtags and geo-tagging. Makes it part of their job description. Again, no real ongoing need to manage, regular content being posted, tons of buzz generated about the restaurant

I can go on forever.

What simple, easy tweak are YOU missing?

Need help figuring that out? Sign up for my list (in the box at the bottom of this post) so you don’t miss a weekly blog post, you just might find YOUR tweak in there.

In the NYC, Boston, or South Florida area? Email friends@socialmediaandpr.com for details, I’m hosting “invite only” live “Profitable Social Media Strategy Intensives” in your area!