Inject a Little PR Into Your Social Media!

Social Media, the ultimate goal is to be seen, right? Being seen consistently, strategically, is the path to consistently growing your business. This week we’re going to talk a bit about injecting some PR into that path. Here’s the definition of PR from...

7 Ways to Encourage Customer Loyalty

We’ve all heard - it’s easier to sell to existing customers than it is to gain new customers. So, how do we do that? How do we improve our customer loyalty? You know what’s coming next, right? Social Media! Listen. Listen to your existing customers. Listen to social...

5 Ways to Use LinkedIn to Get More Local Business

Your business is on Main Street, not on Wall Street. You see the Fortune 500 companies doing it, getting publicity and visibility, but what about YOU? It’s just as important to build credibility and trust when working locally, I’d say even MORE important if you want...

Focus on quality of your posts, over quantity

You’ve seen my recommended posting schedule, so you know it’s important to post consistently. A major goal is to always stay top of mind! Still, as a general rule of thumb of what and when to post, remember this: Quality always beats quantity. ...

Social Media Quick Tip: Local LinkedIn Networking Groups

https://www.youtube.com/embed/zordNRFukhA In this video we look at local LinkedIn networking groups. Watch the video for how to search for local groups. I love local-based networking groups because they tend to be really active. Not to mention, you can see in the...

How often should you post on social media?

If you’ve attended any of my webinars, you may have seen this chart already. No, I’m not trying to make you crazy with this stuff. I know you’re looking at Twitter and thinking to yourself “has she lost her mind?” What I want is for you to use...

Social Media Quick Tip: How To Pin a Tweet

In this video we are looking at how to pin a tweet. Find a Tweet that is going to be the most impactful to your business right now. Then you pin that Tweet to your profile page. Click on those three little dots (shown in video) and click "pin to my...

Five Ways to Engage Your Local Community Online

We know that social media can be used to reach areas of the world that were previously unimaginable. You can have conversations with consumers across the globe, creating more fans for you and your business. If you’re a local business, you may be thinking, yeah, so...

Social Media Quick Tip: LinkedIn Recommendations

In this tip, we are talking about one of my favorite reasons to use LinkedIn, and that's LinkedIn Recommendations. In the video I show you my profile and what the recommendations look like. You'll see that recommendations are in LinkedIn in multiple places....

3 Ways Your Local Business Can Take Advantage of Pokémon Go

If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon Go, there may be a good reason for you to tune in! The augmented reality game has taken over the digital world in the past week with over 15 million downloads. It’s installed...

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