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What is the ONE thing you want to be doing?
It’s a common issue. We’re BUSY with our to-do lists. We’ve got to service our clients. One part of our business is sucking up a lot of our time. Distractibility …. Yup. I want you to stop. Take a break from your to-do list for a few minutes. And tell me, if I had a...
Social Media vs Traditional Media – What’s Changing?
I think it’s safe to make the call that lately, social media is becoming its own subset of traditional media in more ways than ever before. While traditional media has its place, you know you can’t let yourself slip behind with changing times; it’s important to stay...
How Social Media Won An Election And Shocked The World
It’s been an interesting week here in the USA. Lots of emotions for sure. Let's take the emotion out for a minute and talk about some facts. The fact is, the most unlikeliest of candidates won a major election, despite the polls. Despite the pundits. Despite the...
Visibility and Success – What No One Talks About
More Visibility - More Customers - More Profits You’ve been hearing that from me quite a bit lately. I teach you how to get more visibility, and how that visibility leads to more sales. But there’s a side to visibility that no one talks about, and that’s the push back...
Inject a Little PR Into Your Social Media!
Social Media, the ultimate goal is to be seen, right? Being seen consistently, strategically, is the path to consistently growing your business. This week we’re going to talk a bit about injecting some PR into that path. Here’s the definition of PR from...
7 Ways to Encourage Customer Loyalty
We’ve all heard - it’s easier to sell to existing customers than it is to gain new customers. So, how do we do that? How do we improve our customer loyalty? You know what’s coming next, right? Social Media! Listen. Listen to your existing customers. Listen to social...
5 Ways to Use LinkedIn to Get More Local Business
Your business is on Main Street, not on Wall Street. You see the Fortune 500 companies doing it, getting publicity and visibility, but what about YOU? It’s just as important to build credibility and trust when working locally, I’d say even MORE important if you want...
Focus on quality of your posts, over quantity
You’ve seen my recommended posting schedule, so you know it’s important to post consistently. A major goal is to always stay top of mind! Still, as a general rule of thumb of what and when to post, remember this: Quality always beats quantity. ...
Social Media Quick Tip: Local LinkedIn Networking Groups
https://www.youtube.com/embed/zordNRFukhA In this video we look at local LinkedIn networking groups. Watch the video for how to search for local groups. I love local-based networking groups because they tend to be really active. Not to mention, you can see in the...
How often should you post on social media?
If you’ve attended any of my webinars, you may have seen this chart already. No, I’m not trying to make you crazy with this stuff. I know you’re looking at Twitter and thinking to yourself “has she lost her mind?” What I want is for you to use...