Today we’re in Facebook and we’re in a Facebook group that I have for one of my paid programs. What I want to show you is that as of sometime early spring 2016, Facebook gave us the ability to go live on Facebook in our groups, which is really cool stuff.
This is a group that I have for a pay program, and we have weekly Q&A calls. We had a weekly Q&A call a couple of weeks ago and nobody showed up at the time that it started. There were about 2 or 3 people there. There’s like 35 people in the group. We basically wrapped it up after 5 minutes and said, “All right, well there’s no point in just talking to each other.” Basically, we got all these people that said, “Well, wait. Hang on, we’re going to be late. I was going to get there. I really had questions.” Two things, one, now they know they got to show up on time, right? Two, I used this Facebook Live opportunity to go live in the group later that day and take their questions. It gave me a really high touch way to stay in touch with the people that are in my paid program. Obviously, it doesn’t have to be a group for a paid program, it can be any group, right?
You can see here that I basically went on, it was like 18 minutes long. There was all kinds of comments. We were able to go live in the group and I was able to answer their questions just as easily as I was in the Q&A. This is a great way, if you have a paid program, you can actually do support like this.
In my program, I actually have a partner, Christina Daves and we are both live on the Q&A. Obviously, we can’t both be live on Facebook at the same time, so we’re still using the service that we’ve used for our Q&A, but we do have the ability to jump into the group whenever we want to go live and answer questions about anything that anybody’s got going on. It’s a really, really powerful tool.
Think about ways that you can use Facebook Live in your groups to help you give a more high touch service to your clients or even just groups that you manage. Facebook Live in your Facebook groups, relatively new, and I hope you’re trying it out. I hope you’re testing it because it’s really a great way to give that trust factor a boost and get in front of your clients in a really powerful way.
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Building a strong, personal connection with your contacts can be much easier than you think! Social Media can be your best friend for getting to know your contacts. Stalk them, carefully, I know that sounds crazy but it works.
Look at their Facebook, peruse their LinkedIn, and check out their Twitter. It’s so important to get to know the people you could potentially be doing business with!
Maybe you notice a potential client is skiing in Vermont. THEY posted about it. Reach out and tell them “You’re right near my favorite coffee shop on earth! You’ve got to try the chai latte. Tell Mario that Karen says hello!” Building that connection with your contacts is pure gold, and providing them with advice outside of the business world let’s them know you’re interested in them personally. Find something you have in common and start the conversation.
Maybe they’ve checked in to a hot yoga class and you have a funny hot yoga story.
Maybe they wrote a blog post that you can share with YOUR tribe.
Maybe they’re speaking at a conference you’ve been dying to attend.
Doing your homework will impress your new contact, they’ll know that you’ve been paying attention, reading their blogs, and staying connected to them. It makes you stand out from the crowd of people who tell a presenter “Nice talk.” Get the courage to walk up to that presenter and say “HEY! I loved our talk, and it really reminded me of a blog post you wrote a few months back and…” you get the picture. That conversation is much more memorable.
There are so many incredibly easy ways to stand out from the crowd. Instead of writing on a contact’s Facebook wall for their birthday, take five minutes to handwrite them a birthday card! It’s so rare to receive snail mail these days and it can make someone’s day. Get their newsletters? I bet their mailing address is on it. Don’t be afraid to slide your business card in there too with your contact information.
Then check out their LinkedIn profile. Did you go to the same University? Did you both work at McDonald’s in high schoo? Find that personal connection and take advantage of it. Use it as a conversation starter to talk to a contact you may never have crossed paths with. If your contact sees how much time you’ve put into getting to know them, they will be inclined to want to get to know you.
Set aside just a half hour a few times a week and get to know your contacts. You can thank me later! Let me know if you’ve found a fun way of using social media to get to know your audience better, share in the comments below, I’d love to hear about it.
Also, CLICK HERE to check out my FREE video series and get YOUR LinkedIn ready to be seen by contacts trying to stalk YOU! 😉
Today we are in LinkedIn Pulse. LinkedIn Pulse is where we can add an actual blog post type update as opposed to a short Facebook type update.
When you click publish a post, you get this blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.
People ask me how the time “how do I get eyes on it?” If you want to get more eyes on your blog post, what I want you to do is Google “LinkedIn Pulse 2016 editorial calendar”. You will see that it gives us options. LinkedIn actually has an editorial calendar. If you want to get featured on LinkedIn Pulse, you may want to go to this editorial calendar and see what LinkedIn is looking for. Each month has a theme and an accompanying hashtag that you should use in your post(s) that month.
There is also a student editorial calendar. If you’re a student and you’re posting on LinkedIn Pulse, you totally want to use the hashtags included in the calendar because you’re more likely to get featured by LinkedIn Pulse than if you don’t use these hashtags. Even if you just create one post a month and you use their themes for each month.
Use these hashtags, focus on these themes. There’s no guarantee you’re going to get featured by LinkedIn Pulse, but you’re going to have a better chance if you use their theme than if you don’t.
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In this quick tip, we look at how to message people with whom you’re in the same group but you’re not connected to. It used to be that you could do this automatically via LinkedIn. At this point now, you really can’t.
So I’ll show you a little hack. We’re going to go to my groups. We’re going to find a group that has a lot of people in it so that we can have a lot choose from. We’ll use Social Media Today.
Let’s say you want to find entrepreneurs in Miami. Maybe you do a workshop down there. You want to find the entrepreneurs in Miami. If you just search by the members, you can’t message them.
If you search on the main group page and you enter “entrepreneur and Miami”, it will bring you up the recent posts by people who have both of those words in their profile.
Check out the results and when you find somebody we want to get to know. Then go back to the main page and open up their post. I would suggest that you read it.
We’re going to read this post and see if it’s somebody we actually want to engage with. Then, we’re going to go back over to our original post. We’re going to click on the 3 dots icon and we get the opportunity here to reply privately.
This pops up your messenger app. Very cool. Now, we can message this person privately. It’s a way to still be able to message people in groups, even without the direct messaging in the groups app.
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In this video, I show you an elusive trick. It shouldn’t be a trick, but somehow it is – how to find your posts on LinkedIn.
People ask me all the time, “How do I know what I posted?” “How do I see what I’ve done?” Well, when you go to “view profile as” and you hover over it, it says “view recent activity.” When you click that “view recent activity” button, you can see what your recent activity was. You can see the posts, what you’ve published, how many people are following you on those posts and everything.
So that’s it! Really easy. This is how you can see what your history is of what you’ve posted on LinkedIn. Hope that’s helpful!
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Today I’m going to show you how to create an actual resume from your LinkedIn profile. Once logged into LinkedIn, open a new tab with resume.linkedinlabs.com.
Click new resume and you get lots of options. I didn’t type in anything and it automatically creates this awesome looking resume for you. There are tons of different templates available to use.
You may want to go into your LinkedIn profile and add your address, something you wouldn’t normally keep on LinkedIn, so it’s there for your resume. Then, once you pull that information, you can edit this however you want. Then you save and export your resume to PDF and you’ve got a resume that is perfect. It is updated all the time for you.
As long as you have an updated LinkedIn profile you can go to resume.linkedinlabs.com anytime and create a resume, export it, save it as a PDF, and send it out to whoever needs it. You no longer have to maintain a separate resume. Cool stuff, right?
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