Today we are in Twitter and I want to show you a fairly new feature in Twitter.
We’re going to go to my notifications. When you get a notification, if you want to respond to somebody, you have a couple of options. You can retweet, you can reply, you can just tweet at them, but you can also retweet with a comment.
Check out the video to see more about this feature.
It’s a great way to authentically connect with your Twitter followers and make it easier for people to see the conversation that you’re replying to.
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Today we’re on LinkedIn and we’re going to customize your public profile URL.
You click on your profile, under your pictures. It says your public profile URL. LinkedIn assigns you one when you sign up. It’s full of crazy letters and numbers, but if you look at mine, it’s www.linkedin.com/in/karenyankovich.
Click on the pencil icon and go to the top to your public profile URL. Click on the pencil icon there and type in your name. That’s it. So easy. Then hit ‘Save.’
If your name’s not available, use a middle initial, use some variation of your name. Remember, this is your personal LinkedIn profile, so we want it to be about you, not about your business. Don’t use your business name.
Now you can share this public profile URL, this nice clean link, on your business cards, on your email signature, to let people know you’d love for them to connect with you.
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When people search for you, they may come up with your personal profile first if they don’t know about your business page. Even if your personal profile is locked down and private and you only accept your friends, there’s a section that I want you to make public.
Go to edit your work place. You’ll see that the section will come up where it says position. I don’t have that I’m the president, rather I wrote “click here to visit my page”. I want to make it clear that people can visit my business page by checking this out on my personal page.
You need to check this section I show you in the video is public. Make sure that even if your whole page is locked down and private, that this section, the “click here to visit my page”, is public. I’m using it for my own purposes as opposed to using it the way Facebook’s got it set up.
This will help your friends, your family, your followers, and people just checking you out find your business page.
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I created this tip while I was at Steve Olsher’s Internet Prophets LIVE! event. Steve created a fabulous structured networking event where I met lots and lots of people, with loads of opportunities to connect further down the line, to further my business goals. That’s the whole purpose of networking.
I’m going to show you today how to use LinkedIn to take that networking to new levels, to follow up with those people that you met at these networking events. One of the people that I met is Darren Delaney, so I’m going to see if I can find him, because Darren didn’t have any cards.
Darren has a great LinkedIn profile. What I’m going to do is I’m going to connect with Darren, and I’m going to put a little personalized note in that connection. I’m going to say we’ve done business together and choose a company. I’ll add a note saying, “Hey Darren. We met last night at IPL15. Love to connect here.” Then I send this invitation, but I’m not done yet. I’ve connected with Darren, but I still haven’t done anything. I still haven’t done anything to follow up with Darren.
Here’s what I want you to do now. I want you to click on your connection’s profile. Click the little star to save to your contacts. You do that for the relationship tab to pop up. It gives you the ability to go tag your connection. In this example, I’ve created a tag for IPL15. It gives me the ability to tag Darren, so when I go back and look at this, I know where I met him.
There’s more. I can go in and write a note with all the things Darren and I talked about last night, so I remember what I need to follow up with him on. I can set a reminder. LinkedIn does it for me, a week, a month. I’m going to say I’m going to follow up with Darren in a week. Click save and LinkedIn will email you in a week, saying follow up with Darren. All your notes are there.
The day after the event, I went in, took my stack of business cards, and did this for all of the connections that I made. It really adds rocket fuel to your networking efforts. I’d love to see you doing this in your networking efforts. Use LinkedIn in this powerful way to follow up, because the fortune is in the follow up. We hear this over and over, right? You met all these great people. Do it right away because you’re going to forget. Do it consistently and use this powerful tool. It’s free.
I’ve got a stack of business cards, but about half of the people that I met at this event don’t even have a LinkedIn profile, so I can’t follow up with them. I can call them. There are other ways to follow up, but if you want people to stay connected to you, keep those connections you made warm, make sure you have a LinkedIn profile so that you can take advantage of these free tools.
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I have lots and lots of Twitter lists. I have Twitter lists for people that are in New Jersey – which is where I live, social media of experts, B-schoolers (I’m a member of Marie Forleo’s B-school), my clients. I have one called potential clients. And they are all private.
You have an option to make them public or private. I choose to make them private because when they’re public those you add will get a notification that they’ve been added to a list. You don’t necessarily want people to know that you’ve added them to a Twitter list that’s called “potential clients” for example. Make your Twitter list private unless you have a reason to create them as public.
What can be powerful about a list is that it helps you engage and support with people more intentionally. For example, I’m a member of Solo-e. So with this list (members of Solo-e), I can create engagement with members and support them.
When I click on the Solo-e Twitter list, it only gives me people that are members of Solo-e. (Here’s how to create a list.) Now I can go in and I can re-tweet and share content from people on this list to show support for them.
Think about how powerful this could be if you have a list of your clients or potential clients, a list of places you want to speak, a list of local people that you just want to support. It makes it so much easier.
When you go to my home Twitter feed, you’ll see there’s so much stuff in there. I can’t possibly make heads or tails of the people I want to engage with. Twitter lists help me do that.
Do it now. Do it while your Twitter list is smaller. It’s never going to be smaller than it is today. Right?
Do it today!
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Welcome to the first in a new weekly series, Social Media Quick Tips. Each week there will be a video where I’ll be showing you useful tips that will help you make better use social media networks and platforms.
This week’s tip is a general tip. I wanted you to take a look at the new interface on LinkedIn. If you log into LinkedIn or if you haven’t logged in in a while, when you log in, you’ll see that there’s a new interface. It’s kind of cool because now, when you click on your profile, you get the ability to jump in quick and edit any section you want just by looking at it. For example, to edit your profile, you can do so while you’re looking at your profile by clicking on the little pencil icon.
The improvements are cool because they it easier for you to make changes as you look at your profile on the fly as opposed to having to go in to the edit mode like we used to have to do before.
It’s a little off-putting at first because you’re trying to read something and boxes come up. You have to get used to it but once you do, it’s really kind of cool. It gives you the ability to do quick edits to any section on the fly. That’s it. That’s my social media quick tip for today. Go into LinkedIn. Take a look at the new interface and let me know what you think in the comments.
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