Social Media Quick Tip: Create a Resume from Your LinkedIn Profile

Today I’m going to show you how to create an actual resume from your LinkedIn profile. Once logged into LinkedIn, open a new tab with resume.linkedinlabs.com.

Click new resume and you get lots of options. I didn’t type in anything and it automatically creates this awesome looking resume for you. There are tons of different templates available to use.

You may want to go into your LinkedIn profile and add your address, something you wouldn’t normally keep on LinkedIn, so it’s there for your resume. Then, once you pull that information, you can edit this however you want. Then you save and export your resume to PDF and you’ve got a resume that is perfect. It is updated all the time for you.

As long as you have an updated LinkedIn profile you can go to resume.linkedinlabs.com anytime and create a resume, export it, save it as a PDF, and send it out to whoever needs it. You no longer have to maintain a separate resume. Cool stuff, right?

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The DOs and DON’Ts of Growing Your Business on LinkedIn

 

You keep hearing me say that LinkedIn is the go-to place for growing your business. Whether you are trying to expand your reach, discover new talent, or stay up-to-date on industry happenings, LinkedIn is your one stop shop for all of it.

But, is there a right and a wrong way to go about growing your business on LinkedIn? There most definitely is! Below, you will find 20 DOs and DON’Ts to keep in mind when creating your LinkedIn growth strategy.

DO share your LinkedIn URL everywhere to encourage connecting with your current customers and business associates. This includes adding your URL to business cards, email signature, live stream broadcast profiles, etc. Authentic connecting is key.

DON’T send connection requests to perfect strangers only because you want to grow your number of connections. Doing so can lead to complaints, and with enough complaints you’ll be banned from LinkedIn.

DO send messages to people thanking them for connecting with you. Find something in their profile you can mention so they know it’s not a copied and pasted message (even though it likely is, just personalized!) It’s a great way to engage quickly with new connections.

DON’T immediately message new connections about YOUR products and services.

DO make sure your profile is “client facing.” Let people know what you can do for THEM.

DON’T list your accomplishments just to impress or brag. List them to position yourself as someone worthy of your followers’ time.

DO tell your new connections where you first came across them! Build upon that common link.

DON’T use the default connection request when reaching out to someone. Be sure to personalize the message to better catch the attention of the recipient.

DO get written recommendations from past clients or business partners.

DON’T forget to write an engaging summary to include in your profile.

DO post a professional photo of yourself in your profile.

DON’T just list facts and figures about your positions. Describe the work that you did, paint a clear picture of your responsibilities and accomplishments.

DO write an eye-catching headline and insert emojis to standout in the crowd.

DON’T neglect your privacy settings. Make sure you’re aware of the settings and change them as necessary.

DO take the time to nurture the connections you make, build upon your commonalities, and grow your network the smart way.

DON’T forget to save all those business cards you collect at conferences and meetups and connect with these people when you get back to the office.

DO join groups and engage with fellow members by posting new discussions or commenting on previous posts.

DON’T miss a chance to communicate with your connections. Comment on updates they make, congratulate them on promotions, and stay in the know on what’s happening with your connections.

DO regularly post status updates on your page. Engage your connections, talk about your business, ask questions and encourage interaction.

DON’T forget to add keywords to your profile. Think of the words that people will search for when looking for the service or product you provide. Incorporate these words and phrases into your profile.

Growing a business can take time. But, with the proper LinkedIn growth strategy and tactics in place, your network will grow, opportunities will arise, and you and your business will reap the benefits.

Have any other dos and don’ts to share? Jump on over and join my LinkedIn Group and let us know!

Social Media Quick Tip: LinkedIn Publications

 

Today we’re going to be talking about the publications section on your LinkedIn profile. Now, this is a section I often see overlooked, so I don’t want you to overlook it. You do not need to be a published author to use this section. If you look through my publication sections, I’ve included my most popular blog posts. These posts are strategically chosen because I want people to know that I’m asked to blog in other influential places like the Huffington post, and DailyWorth, and Social Media Today. With this, you get double the benefit. For one, it positions you influentially on your LinkedIn profile, so people know that you do write and they can also check out your blogs.

You’re likely sharing your posts in other places on your profile but this is one place where you can accumulate the things you want most to get out to your audience, but it also lets people know that you’re influential in a way that other people ask you to blog for them.

If you’re not guest blogging you could find other things that you’re doing to share here. And if you are guest blogging I absolutely want you to share some of those guest posts on the publication tab. It’s really easy, you just click ‘add the publication’ you put the title, blog name, and URL. This drives more traffic to that post, drives more traffic to your guest post, so that’s a win-win for everyone.

That’s it for today, a quick social media quick tip, add some publications and I’ll see you again next week.

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Social Selling on LinkedIn Results in Sales

 
Are you using LinkedIn to Sell?

If not, it’s time to jump on the social selling bandwagon. According to a recent survey conducted by The Content Marketing Institute and MarketingProfs, LinkedIn is the most utilized and effective B2B social media platform.

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The days of cold calling are quickly coming to an end and we are now immersed in a new age – social selling.

Customers are savvy. They are extremely knowledgeable about the products they are buying and people with whom they conduct business. Marketing can no longer solely focus on flashy sales tactics that promote a product or service. Instead, businesses need to spend time learning about their prospects and engaging in conversations with them.

Social selling is a combination of active listening, learning, and sharing insightful and meaningful information. With LinkedIn being the most effective social media platform, its true power lies in growing a network and building strong relationships. To get started, you need to create a standout profile page, one that will captivate your audience and leave a lasting first impression. It needs to be well written, look professional, and establish your credibility. Once you have a killer profile in place, it’s time to start networking.

Finding the right people is the key to social selling. Who have you worked with in the past? Who are they connected to? Who do you want to worth with? Identifying your ideal customer and communicating with them to better understanding their needs is a crucial part of the sales process. From there, you can develop an individualized and targeted approach. Leveraging your LinkedIn network can open so many doors resulting in introductions, partnerships, background information on your prospects, and ultimately sales.

It really all comes down to this: the best sales opportunities are a result of referrals. And with a solid social selling strategy and proper execution LinkedIn becomes an invaluable marketing tool that will position you as a trusted leader in your industry result in sales.

Want to share examples of great social selling? Jump on over and join my LinkedIn Group and let us know!

Social Media Quick Tip: Start a LinkedIn Group

 

Today I’m going to show you how to start a LinkedIn group, how to be a LinkedIn group owner. Watch the video for steps on how to create a group.

Being positioned as the group owner, first of all you position yourself as influential, right? Additionally, you have the ability to message everyone in that group on a weekly basis. It gives you extra fuel to your email marketing campaign because you can also message your group members and that gets into their email boxes. There are a lot of good reasons to be the owner of a group.

Remember you want to have a name that is something that will stand out so people will want to join it. You choose a logo file. You name your group. You write a little description. Now you’ve got a group created. It’s that simple.

Here’s what’s not so simple. Driving traffic to that group. LinkedIn made some changes to groups and now they’re not as easy to find. You need to have a plan to drive traffic to your group. For my group, Profitable Social Media Tips, at the end of all my blog posts, I say “Join my LinkedIn. group”. I tweet it a couple times a day. I put a link to that group in front of people on a regular basis and that helps to grow my group.

That’s your task for today. Check it out. Go on over to LinkedIn, create a group, be the owner of the group, be influential. You’re going to see that this positions you in a way that you’ve never been positioned before. Invite me to your group because I want to see them.

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