256 – Attract High-Quality Clients: A Deep Dive into LinkedIn and PR Techniques

by | Oct 16, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to attract high-quality clients.

Take a deep dive into LinkedIn and PR techniques that will help you attract high-quality clients!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, fabulous listeners! I am beyond thrilled to dive into the transformative world of client acquisition with you in this episode. We’re unpacking the secrets of attracting high-quality clients to your business, making your journey to success smoother and more abundant. 

Here’s what you need to know:

  1. Be Choosy for Success: Let’s kick things off by talking about the importance of being discerning in your choice of clients. When you focus on high-quality clients, your business blossoms into something truly remarkable and abundant.
  2. LinkedIn: Your Secret Weapon: I can’t stress this enough – LinkedIn is a goldmine for finding those top-tier clients. Its professional atmosphere, high-income user base, and networking potential make it the ultimate platform to connect with the clients you dream of.
  3. Building Genuine Connections: Authentic relationships are the cornerstone of successful client acquisition. Engaging with potential clients, industry leaders, and even journalists can pave the way for meaningful connections, establishing trust and credibility.
  4. The Power of Integration: When you blend LinkedIn and PR strategies, magic happens. By connecting with journalists and actively participating in discussions, you position yourself as a thought leader. This not only enhances your reputation but also magnetically draws high-quality clients your way.
  5. Cultivate a Haven of Amazing Clients: Imagine having a business filled with clients you genuinely love working with. By implementing these strategies, you can create a space where meaningful relationships flourish, benefiting both you and your clients.

How to Take Action:

If these strategies resonate with you, I encourage you to take the next step. Reach out to me! Head over to karenyankovich.com/call to schedule a call. Let’s kick-start your journey toward attracting those high-quality clients you’ve always dreamed of.

Thank you for joining me on another empowering episode of Good Girls Get Rich! Stay tuned for more inspiring conversations, all designed to help you achieve your business goals and welcome high-quality clients into your world. Until next time!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Quality clients want to work with high-quality coaches and consultants. You have to show up first and foremost, like you are the best in the business.”
  • “Engage with their posts and content from these potential clients. Dive deeper into these relationships with these people that you think can be your high-quality network, your high-quality client.”
  • “This building relationship stuff, it’s timeless marketing, and it can build your business. And this is the people that are successful in business right now, this is what they’re doing.”
  • “Imagine having a business filled with clients you genuinely love working with. By implementing these strategies, you can create a space where meaningful relationships flourish, benefiting both you and your clients.”
  • “Quality over quantity is the game-changer. Let’s magnetize those dream clients!”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 256.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And today’s episode is one of my favorite topics, because it just kind of leans into my commitment to create a business that really supports the life that I want to lead. And it’s one of the areas that I work with my clients on as well, because I think this is one of the biggest keys to having a really successful abundant business. And the topic is, what if you only had high quality clients, just like imagine that forget it just kind of sit in the yumminess of that, you know, when I first started, my business had like, a decade more than a decade ago, in the version that it is right now when I first started to shift my business towards the structure that it is now I just took clients where like I did business, so I took on everyone and you know, it’s it’s was not always a good thing very often, it was just a mismatch in ideals and mismatch. And even just if I was able to help them or not, right, like I could do the tasks, but sometimes there just wasn’t the kind of connection that I like to have, where I knew my client really knew where I was coming from, and I really knew where they were coming from. So it was a little bit of a struggle, right to have to help them have success. So it’s not that they didn’t have success, I had to work even harder to help them have success because I because I wasn’t necessarily understanding what it is they did and how they did it and why they did it. Right. So I had to work even harder. And it took a lot more energy. And it’s draining, it’s draining right. And but at the time, you know, starting a business, I needed clients, I took whatever, but anybody that had a credit card, right, and maybe you’ve done the same maybe when you started your business, you’ve done the same and maybe even today, sometimes you feel like you’re doing the same. And it takes courage to start leaning into being picky about the clients you take on it takes courage, especially if you’re in a place with your business where you have a commitment, and maybe you’re not quite meeting that commitment. Maybe it takes courage to be like, oh, this person isn’t really a fit. But when you do this, when you start leaning into this, so many things change in your business. And this is where you start to create a business around the life that you want around the life that you’ll be surrounded by the kinds of people you want to be surrounded with right? Things like, you know, trust and loyalty, high quality clients are more likely to trust your brand, right? They you know, if they’re, if they’re coming to you, and there’s a lot of as a high level of connection and a high level of investment. They are, you know, you’ve got a customer base that consistently comes back to you for your products and services over your competition. There’s less complaints, there’s less refunds quality clients or you know, typically satisfied clients. There’s a connection there. And that connection brings that that trust I talked about earlier, because sometimes there’s a little bit of a miscommunication, right. But if you have that trust, you can fix that miscommunications before it leads to things like complaints and refunds. Because often, you know, again, it’s just a miscommunication. It’s not that you know, you are, you know, you’re happy to fix whatever it is that needs fixing. If that needs to happen, right, you get more word of mouth recommendations more, you know, satisfied, high quality clients are more likely to recommend you to other people, right, and they become like brand ambassadors to you protect your brand, you know, greater customer satisfaction. I mean, I talked about this, I’m like 30 times, I want to like put my clients pictures on my refrigerator, like my kids report cards, you know, like the press, they get the media they get, because I’m so proud of them. And I love when they’re happy, I’m happy. And then there’s just this like mutual admiration society, right. And all of that leads to higher financial benefits in your business, catering to high quality clients, who appreciate you and who are willing to pay for your high level of service kit leads to improve, increase profitability, stable revenue streams, and all the things we go into business to do. Right. So let’s talk a little bit about how we get there. How do we get to these high quality clients? Well, who’s ready? Who’s Who’s gonna be surprised by what I’m gonna say next? LinkedIn. LinkedIn is the place that it should be the hub for your high quality clients. It’s a goldmine for finding quality clients. It’s got a professional user base. LinkedIn is clients have a higher income level than average income level than any other platform. Any other social platform that’s out there. People on LinkedIn are expecting to be networking for business, right? So you’re gonna want to use LinkedIn as the base as the hub for this high quality client attraction strategy that you have. You want to have a profile

That speaks to those high quality clients with professional photos and a compelling bio. And you want to have your featured section working so that you have, you know, your expertise and your achievements are shown so that they feel confident, even in investing in that first conversation with you, right? High quality clients want to work with high quality coaches and consultants, and they want other high quality people in their life. So before you even get on the phone with them, and you can see if there’s that, that connection, you have to look worthy of their time, right. And then of course, there’s, you know, there’s some strategies for doing this. And that’s what this show is about. And that’s what a lot of the work that I do is about, you know, you want to be engaging with industry leaders regularly updating and engaging with your network and maybe doing a different kinds of content across the sphere, like video and audio and just plain old content, talking a little bit about the work that you’re doing, maybe the panels that you’re on write things that really position you as a leader in your industry, because your high quality clients want to work with the best in the business. So you have to show up first and foremost, like you are the best in the business, right? You know, the next thing you want to do is start to build those authentic relationships on LinkedIn, you want to have, you know, I’ve talked on the show many, many times about the different kinds of connections you want to build, we’ll link to some of that in the show notes. But you want to be picky. Right? If you’re if you are like, you know, one of the things I talk about is looking at a directory stay for a chamber of commerce or a networking group you belong to be picky. Just build relationships with the high quality people in that network. It’s not like you don’t you can’t hang out with everybody. I’m not saying ditch everybody else or dump everybody else. But what I’m saying is let’s keep our focus on the high quality clients when we’re doing this outreach, right, engage with their posts and content from these potential clients, you know, ring their bell on LinkedIn, so that you see what those potential clients are talking about. And, and you can jump into those conversations you’re sending, you know, you’re sending personalized messages to them, not just engaging on their message, maybe even messaging them privately and saying I saw your post today on LinkedIn, I love that you’re talking about this, you know, not enough people talk about that kudos to you for bringing this to everybody’s attention, right, like dive deeper into these, these relationships with these people that you think can be your high quality network, your high quality client, right? I mean, these are the kinds of things that when you do this, it attracts high quality people to you, I can tell you that, you know, in my personal experience, and I can give you probably 20 examples of clients where you know, where I have engaged authentically in conversations, but because my profile was set up to easily see what it is I do, and how credible I am, and also had a really easy way to get on my calendar, I have brought clients in within 24 hours of them even knowing who I was high quality clients, because I have done this work, right. And I’ve shown up at a high level. And that’s what you can do as well. Right. And by the way, you know, once this happens, this is when you get to spend time with these amazing people.

One of the things that I am so grateful for in my life and in my business are these amazing women that I get to hang out with, I can’t even tell you that how I can sometimes just be steeped in gratitude for having these beautiful, amazing women in my life. And my she’s been dubbed accelerator program, she’s linked up accelerator program is the place that you get started with this process. And if you want to hang out with some of these beautiful, amazing, brilliant women, let me know, let’s talk his links in the show notes and go to Karen yankovich.com/call. Our entire process is to help you fill your life and your business with beautiful high quality people on your calendar. So that starts with a conversation. And just gotta get on our calendar to get that started at Karen yankovich.com/call. So I would love to chat with you about that.

The next thing that you can do to kind of deepen your strategy to fill your life with high quality connections, high quality clients is start to utilize some of the PR strategies I talked about on the show, you know, connecting with journalists engaging with the media, leveraging your social proof, right highlighting, you know, you want to you want to have a consistent strategy for being featured in the news interviewed on podcasts, things that will let your high quality people know who you are. Because sometimes you might have a high quality person and you feel like you’re a high quality person but there’s just a disconnect, right? You’re just not just not a Connect and understanding each other. The PR piece of this helps eliminate that because they’ll get that and they’ll be like Karen Yankovich Bush She sounds like she knows her stuff. But she talks 100 miles an hour I would never do that.

Do that right? Like, maybe that’s okay, that’s okay. That’s who I am, right? I am like high energy from New Jersey. So if that’s not what you’re looking for this PR strategy, these PR strategies that I employ that get me, you know, my podcast alone showing up with this show, but also being interviewed on other people’s shows and being introduced to other people through the PR strategies, I have help the high quality clients out there, decide if they even feel that there’s a connection with me, before we even have a conversation, right. And this is how you build more ease into your business. And by the way, these PR strategies is how you build that magnetic strategy, that magnetic marketing into your business when you are, you know, when you’re interviewed in newspapers and magazines, and a podcast, and you’ve quoted in places and other people’s are quoting you, this is how your your marketing on with these LinkedIn and PR strategies becomes magnetic. And all of these things lead to those higher quality clients. So you want to integrate these strategies together, right? You want to make sure that as you are, you know, looking at potentially podcasts, or newspapers or magazines that you want to be interviewed and quoted on. So I connected with those writers, right, use LinkedIn to start connecting with those writers who did the work to position yourself as a thought leader in your own profile, start positioning yourself with, you know, start connecting with these journalists, and start to share, like and comment on their articles. The beautiful part about connecting with journalists is that they’re prolific, right? Like we journalist that like my podcast comes out every week, there’s always something to talk to me about if you want to build a relationship with me. And that is exactly the same for other people that have podcasts or news or write articles for newspapers or magazines, right? So do that look for those articles. And don’t just share the article connect with the journalist tagged a journalist engage those journalists in your conversations on LinkedIn? Right, this is how you integrate these LinkedIn and PR strategies, you might be familiar with help reporter which is a we’ll put a link to it in the show notes, which is a platform that journalists are looking for sources for their stories. And you know, you have to be really careful because their Terms of Services can you know, respond to this source only. But if you see a source that you know, is consistently coming up in help report or requests that write articles about what you do, it’s I think it’s perfectly acceptable for you to go on over to LinkedIn, and connect with them and say, you know, I responded to a few of your requests on harrow not sure if I’m a good fit or not, but I wanted to connect with you here. Because I love the topics you talk about. And maybe I can help you find other sources for your stories, right? Like, don’t you’re not even just pitching yourself, you’re building that relationship, right. So there’s, there’s 100, other tips and tricks to use LinkedIn and PR together. But this is just a couple of them to start to build those relationships with those journalists. Okay, so let’s recap this a little bit. Here, you are looking to keep all of your focus on high quality clients, you want to just spend a minute, just thinking about what a high quality client looks like, and leaning into the courage to be picky about the clients you work with. And then start to position yourself with your profile, so that these beautiful high quality clients know that you are exactly the right person for them. You want to start to build authentic relationships with them on LinkedIn. So that now you’re not just pitching them, you’re not saying hey, here’s who I am, give me your credit card, you’re building actual relationships with these high quality clients, you’re starting to, you’re starting to infuse some PR strategies, right? So that you’re starting to get seen in newspapers and magazines, and you’re starting to get seen as an expert, so that these high quality clients can start to know that you’re worthy of their time. And you’re they’re going to integrate these LinkedIn and PR strategies together, so that you can really put a little fuel under this fire and have it happen really quickly. Right? I want you to just stop and think for a minute about how unbelievably amazing it would be. If you just had if your business was just full of people that you could not wait to get on the phone with. Like, just I can’t sit here in silence because this is a podcast, but I kinda want you to like pause for a second and just spend a minute thinking about this. Right? I know that there’s been a time in your life that one of your clients has been on your calendar and you’ve gone like, oh, I can’t wait to talk to this person. Right? I don’t want that anymore for you. i That doesn’t have to be that way. Right? So I want you to think a little bit about your current client acquisition strategies. And think about how it could shift so that you can maximize the benefits of only having quality over quantity. Right? Think about how beautiful and amazing that would be. And that you know, the best part about this is, at this moment in time this podcast is being released live in the fall of 2023. Marketing is the marketing that works best is more intimate. We’re kind of overall the noise of social media. It works but you know algorithms change as well.

If and as we, you know, change our clothes and, and we don’t know how to work through them and you know, but this building relationship stuff, it’s timeless, it’s timeless marketing, and it can build your business. And this is the people that are successful in business right now, this is what they’re doing, this is what they’re doing. And you can be doing this as well. And these are the kinds of things that we can help you with, in our shoes linked up accelerator programs, we, our goal is to have every one of the women that join our program, be on a path to being a wealthy woman of influence, every single one of them, we are looking for your path, your first quarter million dollars. And if you’ve already done that, then your first million dollars, right, like that’s what we’re looking for, for you. And it is there for I’m telling you, if you can’t see it now book a call on my calendar, because I can help you see that path. Okay, so if you want to hang out with me, and with some of these incredible women, all you got to do is grab a spot on our calendar, right, Karen yankovich.com/call. On these calls, we’ll spend a couple of minutes just talking about what you’re doing in your business and our you know, you know, we’ll let you know if we see this path for you for the quarter million dollars a year. And if we if we tell you that it’s not your time yet, we’ll let you know that and a couple strategies you can, if you know that you can take to kind of get things settled so that we can talk again in a few months, and maybe see maybe if now it’s your time, right. So we’re very, you know, my goal is for this to be available for you. And I know it’s available for everyone. But you know, if it’s the right time for you, we will tell you what it looks like to get some support around this. So hopefully you’ve got some value out of this podcast, hopefully you’re starting to think about or spend some time today, maybe just take some time today to just be in that space of all of my clients are high quality, amazing clients. And if that’s something that you are, if this podcast has inspired you, you know that we love for you to share that. So be sure that you’re following this podcast on Apple podcasts or wherever you listen, we love your reviews, leave us a review, so we know exactly what episodes you’re loving. And then of course, I’d love for you to share this episode on your social media. Right, just take a quick screenshot of this tag me I’m at Karen Yankovich, use the hashtag good girls get rich so we can so that we don’t miss it because I want to share your posts with my audience. Because I believe that my best high quality clients come from people that resonate with the messages right that I talk about. And my clients don’t start, the minute they give me their credit card are the client that P the women that we get to work with, it starts when they start to be they start to engage with us when they start to, you know, kind of dive in and to see, you know, start to employ some of these strategies that I teach here on the podcast, even before they’ve taken a step towards joining our program. And that starts with me wanting to share your content with my audience, right? If I can see it, if you’re if I’m tagged. And if I see the hashtag, we’ll share it with our audience, because this is how we all get more visibility. And this is how I build a business full of high quality people because I want to get to know you as much as you want to get to know me. So that’s how we do that help me help you and we can lift each other up. Right. That’s just the beautiful space that I like to live in. We’ve got show notes for this episode at Karen yankovich.com/ 256. All the things I talked about here on the show today are in those show notes. There’s also a link for SpeakPipe where you can leave an audio message I love your audio messages, I respond to every single one of those personally, we get to have a little chat, which is what I love to do. So just go on over to Karen yankovich.com/ 256. You’ll see the blog, you can leave me an audio message. So this is a little bit less of me talking at you. And a little bit more of us getting to talk to each other. Right. Check that out. All right, I will see you back here with another episode of The Good girls get rich podcast. Spend some time this week just being in that space of imagining your life with amazing, beautiful clients. I’ll see you next week.

255 – Power in an Identity Shift: Amy Thurman’s Lessons in Personal Growth

by | Oct 9, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Amy Thurman shares lesson’s in personal growth.

Amy Thurman, a Disabled Entrepreneur and Story Development Coach, specializes in empowering you to tap into your inner power to rewrite your life’s story. She helps you discover the narrative you’re telling yourself and equips you with the tools to transform that story into the one you desire to live; empowering you to confront and overcome whatever is incapacitating you. Although Amy was incapacitated by a life-altering neck injury, her resilience knows no bounds. Her journey of fighting back from despair to determination serves as an inspiring testament to the power of self-discovery and transformation. Based in Oklahoma, USA, Amy also offers clean, anti-aging, long-lasting, smudge-proof SeneGence cosmetics and skincare.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, lovely listeners! I’m thrilled to bring you a truly inspiring episode. I recently had the pleasure of sitting down with the incredible Amy Thurman, a phenomenal entrepreneur, speaker, and advocate for disabled entrepreneurs. Amy’s story is nothing short of remarkable, illustrating the power of resilience, self-belief, and taking that crucial first step towards your dreams.

Key Takeaways:

  1. Embracing Identity Shift: Amy passionately talks about the transformative journey of stepping into new roles and identities. She highlights the vital role of supportive communities and the profound impact they have on our personal growth.
  2. Overcoming Desperation with Confidence: Amy’s journey began from a place of desperation, but it was her unwavering confidence and willingness to invest in herself that set her on her extraordinary path. Despite physical limitations due to a neck injury, Amy fearlessly embraced outreach, authentically connecting with people on LinkedIn and forming meaningful relationships.
  3. The Power of Vulnerability: Amy’s authenticity resonated deeply with others, leading to numerous podcast interviews. By sharing her genuine story, she attracted clients and collaborators from around the world, proving that vulnerability can be a powerful tool in building authentic connections.
  4. Breaking Barriers Through Storytelling: Amy’s focus now lies in empowering others through her story development coaching program. She guides individuals in overcoming personal challenges, helping them rewrite their narratives and empowering them to live the life they desire.
  5. Taking Action: Amy’s journey serves as a shining example that consistent action, even within limited hours, can yield significant results. Her story is a testament to the power of determination, self-belief, and the unwavering support of a caring community.

Conclusion:

Amy Thurman’s journey is a testament to the strength of the human spirit. Her story reminds us that regardless of the challenges we face, we have the power within us to overcome obstacles, achieve our dreams, and create the life we envision. As you listen to her inspiring tale, I encourage you to reflect on how you can tap into your inner strength, overcome hurdles, and manifest your deepest desires.

Thank you for joining us today. Remember, your journey is unique, but you are never alone. Stay inspired, keep believing in yourself, and take those courageous steps toward your dreams. Until next time, keep shining bright!

Episode Spotlights:

Magical Quotes from the Episode:

  • “There’s a power inside you; you just have to be willing to open yourself up to access it and do what it takes.” – Amy Thurman
  • “Taking that next step and investing in yourself, having the confidence to invest in yourself and taking the step, and saying, ‘I can do that,’ that… That takes guts.” – Karen Yankovich
  • “When you’re willing to open yourself up, it’s gonna take effort and it’s gonna take work, but it’s worth it. It’s worth it to just start, start somewhere, do the hard things, take the step that’s uncomfortable.” – Amy Thurman
  • “I had to really, really think, and I had to decide, ‘I’m worth this. I am worth this. I’m going to do this.’ Because when I invested in myself like that, I’m like, ‘Okay, we’re doing this, we’re jumping in with both feet, and we’re making something happen.’ And that’s pretty much exactly what happened.” – Amy Thurman

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 255.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And I am so thrilled and honored to have Amy Thurmond on the podcast with me today. Amy is somebody that I met through marketing, and she’s just doing so many amazing things in this world. She inspires me every single day and inspires many, many other women as well and men. And Amy lives with a disability. So she’s doing this from a place where she doesn’t have all the advantages that maybe you and I have, right so. So her mission in the world is to help people understand that despite a challenge that you might have in your life, there’s always a place for you to build an abundant life. So I can’t wait for you to meet Amy. I’m so excited for you to meet Amy Thurman today, Amy’s story is an inspiration for all of us. Her resilience, her strength, her determination serve as a testament to the power the human spirit to overcome adversity. Her journey is a reminder that no matter the challenges we face, we have the power to transform our pain into power, and our adversity into inspiration. And Amy, you know, Amy is a disabled entrepreneur advocate. She’s a story development coach, she helps you really rest reverse sort of polish the mirror, revealing the messages that your soul longs to share through your stories and through your experiences. And she does this with motivational, inspirational, speaking. And she has a particular passion for the disabled entrepreneur community but serves entrepreneurs in general. And I have had the absolute pleasure of working with Amy. So I’m excited to be able to introduce her to you today, Amy. So thank you so much for being here. Ah,

Amy Thurman 1:57
Garin, thank you so much for having me. I’m truly honored and excited to be here.

Karen Yankovich 2:01
Why don’t you tell our audience a little bit about your story. Let’s kind of just cut right to the beginning. Tell us a little bit about what you were doing, what the challenges that you face were and what you’re doing now to overcome them?

Amy Thurman 2:14
Sure. We’ll just jump right in. Yeah. In 2013, I was working at a major university. And I was doing all the things I had a family, all the kids running them everywhere, working lots and lots of hours. Doing it felt like I was doing everything for everyone. And literally the very next day, I couldn’t even take care of myself. One night I got up I felt ill I passed out landed on my face on the hardwood floor. The impact sheared my brainstem caused a traumatic brain injury. And it actually broke my neck. But that went undetected for six months. And then it was nine months before it could. It isn’t wild. It was nine months before it could have surgery to repair it. But the damage was so extensive had already started to grow that way. And so I continue to live with a broken neck.

Karen Yankovich 3:04
Well, can I take a step back and ask you when when you fell? Do you know why you fell? Was it exhaustion? Or was there a reason? Like what happens? And I’m asking because this is how quickly life can shift for all of us. Right? Like instantly. Yeah, in

Amy Thurman 3:19
a matter of hours. It actually took them six years to figure out why I passed out but I had to go through a lot of tests. I have dysautonomia or pots, okay, which means that my autonomic nervous system just doesn’t work the way it should. And so my blood pressure bottoms out and I pass out sometimes.

Karen Yankovich 3:39
Yeah, wow, that’s nuts. So now you’ve now you’ve you know, you’ve got this life where you’re you’ve got this busy life, and now all of a sudden it comes to a screeching halt. Right. So now what what did you do?

Amy Thurman 3:50
For the nearly the first year after that I had to lay flat in a bed for 23 hours of every day, I couldn’t walk. I couldn’t talk I couldn’t hear or see correctly. And I literally could do nothing for myself. My husband had to help me to the restroom. I, I went from doing everything for like literally doing everything for everyone. Or I could not even take care of myself. I had to wear a cover over my eyes earplugs in my ears. And I couldn’t speak above a whisper. And so that was my life for nearly nine months. Nine months, nearly a year.

Karen Yankovich 4:24
Wow. So as you started to build your strength back and be able to step back into your life to some degree what what were you doing?

Amy Thurman 4:35
You know, I went into this deep, deep, dark place, because, obviously yeah, I could do nothing for myself. I’m a very independent driven person. And I couldn’t even speak above a whisper. And so I went to this deep dark place that I would never wish on anyone. And I thought you know what, I’m tired of being a burden to my family. I’m tired of living like this. I Just want to do something for myself, I think I need to put an end to this, I think this is it, it’s not going to get any better. And I knew that I had enough medication to make it happen. And I fully intended to do that. And then I remember thinking, you know, what, if the answer isn’t to die, there’s just this glimmer of hope in there. Like, what if the answer is I don’t have to die? What if I actually fight instead of fighting to die? What if I fight to live instead, with the, with the intention of using my story to help other people. And so it was that sliver of hope that allowed me to change my perspective. And I started listening to Tony Robbins, Dr. Wayne Dyer, Rumi, that’s how I came up with the name of my business, polish the mirror, I quote, and I really, and it was that shift in mindset that allowed me to start fighting to live, and I fought back fight my way back. It’s been, you know, almost a decade now. And I’m still not where I want to be. But I’m definitely a lot better.

Karen Yankovich 6:03
So I’m so happy to hear that. And it’s crazy to think about how everything changed so fast for you. But you started to shift your work. Let me ask you this. Were you an entrepreneur at all, before you had your accident? No. How did that all come about?

Amy Thurman 6:24
That’s, I started to get better. And thought I want to do something for myself, I have such an independent spirit, I want to do something for myself. And I have with all of this came a lot of auto immune issues. And so that means that I have to be super careful what I put in my body, but also on my body because our skin is our largest organ. So I did some research, because I had to find a company that has clean ingredients. And I found this company that actually ended up being local to me, their corporate offices local to me, and they offer clean, anti aging, smudgeproof, cosmetics and skincare. And after I started using them, I saw such a difference. I joined with them. And to continue this line of the story. After seven months with them, they heard my story and asked me to share my story on stage in front of 2000 women. And that was life changing for me. Yeah,

Karen Yankovich 7:19
yeah, I bet I bet. So, I think you know, it’s so interesting, because, you know, Amy is in our she’s linked up family. And if you’re a longtime listener of the show, you know, that she’s like deputies are the 12 week program that we that, that we help women, you know, build their brand and build their business. And, you know, everybody gets everybody’s entry into that program starts with a call with somebody on my team. And Amy and I had a call, however, many months ago now, and and I’m picky. And I say that not to tell them to dissuade people that are listening from booking a call. Because if you think you want to know more about it, you should book a call. But know that if I don’t think I can help you, I’m going to tell you that, you know, I’m not going to just enroll people into our program. So we have more people and, and I Amy, I was on the fence. And I think I’ve told you this I was on the fence when we talked because I just don’t know if I can really help Amy build her business because she wanted to do is build a team for her skincare business. And that’s just while I absolutely think LinkedIn can help you do that. It’s not necessarily what my program is designed to do. But when I but it was that, that and when I stood on stage in front of those 2000 women, my life changed. That was the statement that I was like, All right, let’s see what we can do with Amy, you know, and I think I told you that like I think I said normally I want this, this and this. But in your case, you know, we’re going to be looking at this a little bit differently. So because I think that you’ve your story is so important. And a big part of of my mission, right is to help more women have more wealth and generational wealth and, and be more successful, but to inspire each other and lifting each other up. And I think really, a lot of that comes down to your visibility. Right? So when you had that moment, on the stage in front of 2000 people, what did that make you start like, what did what’s shifted in you? That made you think that okay, like, wait a minute, maybe I can help more people.

Amy Thurman 9:11
When the company is called senegence When the senegence corporate staff asked me to do this, of course, I was terrified. At first I was like, What are you asking me to do? It was like start

Karen Yankovich 9:21
with their local Chamber of Commerce or, you know, start with an event where you’re talking to six people you jumping on a stage with 2000 people.

Amy Thurman 9:30
Exactly. I was terrified. But I knew that I had made that promise to myself when I decided to fight to live that I would do it with the intention of helping others and that this was definitely an avenue where I could do that. And so I said yes. And I had to go through the process of developing my story in a way that I could share it with others. And not only was that life changing, for me sharing it with others was life changing. But it was life changing for the people that heard it. I continue to get messages from people who were there telling me what an inspiration it was how it changed their lives listening to my story, but also people who weren’t even there still message me and say, I wasn’t there. But I heard it was amazing. Can you send me the link to watch. And so through that whole process, it allowed me to find a power within myself that I didn’t know was there. And I had accessed it almost accidentally. And so I realized, you know what, I can help other people do this, if I could do this with a broken neck. I think I can help other people do this. And that’s where the all of this kind of started. And I need to tell you a story, Karen, that I have told other people, but I have not told you. Oh, I think when our initial call, I told you that I had a little group of women that I was helping teach them about how to use LinkedIn, do you remember that. And I had started this little group where I was figuring this all out by myself, like I wanted to, with my senegence business figured out how to make LinkedIn work for us. And so I had gone through these, you know, the little things, and this is what I tell people that that was going okay, for me, I had figured out a lot of things, but working with you, like you filled in the gaps, like the things that you taught me on how to use LinkedIn, and how to make it work for me, exploded my world, literally, like I see myself from a totally different perspective, I have reached so many more people, I have conversations with people across the globe. Now I have people joining my team, I have new sales, I have a book, you know, all of these things coming out. And it’s all because you were able to fill in the gaps. I did what I could, which was good. But working with you and your team helped me fill in the gaps so that it just exploded. And I want you to know that publicly, I want to tell you that and how much I appreciate you pouring into me and all the ladies that you work with, I never could have done what I’m doing without. So I’m so sorry,

Karen Yankovich 12:00
we are thank you for saying that. Because we work really hard, I think to to help lift our lift the people in our world, but just so you know, we’re just as grateful to have you in our world. Because I say to sometimes like, you know, like some people want to put like their kids report cards on the refrigerator, I want to put like your press clippings, or like my students press clippings on my refrigerator. Because it is you know, because here’s the thing, and this is why one of the reasons why I wanted to have you on the show. It is identity shifting when you do this work. And that’s, that’s the thing that I think a lot of people don’t understand or don’t obey me, like it’s not even understand. And it’s not something I can even tell them beforehand, right? Because they’re like, Well, I’m looking to shift my identity, like nobody wakes up in the morning and says, I need to be a new person, right. But we do this when you step into these bigger roles that you’re meant for. And you have people around you because it’s not just I mean, as much as I love I think I think our team is the best in the world. Also, I think I think the other people in the program also are and I think that they when you guys are lifting each other up like that, it’s different than when like your family or your friends are doing it because they don’t really get it. Right. They don’t really get proud of you. And they want the best for you. But they’re like, Wait, what are you doing now? You know, like, it’s the it’s surrounding yourself with other people that are helping you like they will almost literally carrying you over the line to that new identity. Right? Because it’s a, I’m going to call it a mindset but it’s not even really mindset it is. It is it’s a shift in your who in who you are. And then right then you gotta, then you have to stay there. Right. So I think you might be the first person ever in my program that I said stop getting podcast interviews, like, hey, we have so many interviews because part of what we do is we you know, like listen I at fundamentally what we do in our choosing to program is we want you to get a big fat juicy contract and an immediate hit. Right and we are teaching you the process to do that. So at the end of the 12 weeks, you can kind of do it on your own. Well, Amy had so many media hits that I was like we still need to get you some contracts we’re gonna do some money to stop getting Christmas time so I don’t have time to do all this. I was like alright, well you because you I mean, you went so deep into that but what that takes guts, Amy that takes guts to be out there like showing, you know telling your story over and over to all these people that you don’t know. Right so so that takes guts to do that and you continue to do that I’ve actually started to see some of these epic these interviews go live. Right so the interviews are starting to go live because a lot of times you know if you get interviewed in like Amy and I are doing this in the end of August and this episode is scheduled to go live in beginning of October right so and when you’re whoever’s as you’re listening to this, it’s probably October because that’s what podcast hosts do. Right? We we tried to get a couple months a week or a month or two ahead. I’m in sometimes because he was even do it longer, right? So yes, I think that that’s really valuable to your business and will help you build your business. But it’s a longer term strategy, right? So tell me about the team building piece, because that was the part that I wasn’t even sure I can help you. I was like, I don’t know, if we’re gonna really be able to do this with you, you know, I’m willing to try. I want to take a minute here and just talk for a second about how Amy and I met Amy and I met through marketing, she saw something that I was doing online somewhere and she booked a call on my calendar and joined why she’s linked up accelerator program. And she, you know, oh, my gosh, she did the work man. She did the work she was I was so proud of every ever every step of the way. And she’s one of the reasons why I love doing this work. Because I get to hang out with the most amazing, beautiful women I’ve ever met in my life, to be honest, they’re just so incredible. So, you know, Amy started off not really sure how she was going to step into this new role of hers as an influencer. And as somebody who really had a message to share in the world. And she just killed it, she just absolutely killed it. And of course, we were with her every step of the way. And that’s our goal is to help our clients really create that place of influence and abundance, and then hold their hand as walk across that line with them as they step into that role. And so, sort of living that life instead of building that life or dreaming about that life. So if you want to know what it looks like to get some support with that in your world, just grab a spot on my calendar, Karen yankovich.com/call, get to the calendar. And we’ll chat. And you know, if like, Amy, I think it’s a fit, I’ll tell you what it looks like to get some support. Either way, though, we’re I am there, my team is there to really support you. And to give you some actionable tips to make the next two months, three months, five months, six months, a year, two years, five years, the most amazing of your life. Can you give a shot calm slash call that you’re there?

So tell me how when you stepped into your role as an advocate for disabled entrepreneurs, how did that start to build your direct sales business?

Amy Thurman 17:07
It’s interesting that you asked me that, because whenever I first started doing the podcasts, you talk about the mindset shift, I didn’t believe in you know, this, I didn’t believe that I was the person I was projecting myself to be. I really, really had to work on that mindset shift to step into, this is the person I am and except that instead of oh my gosh, what in the world am I doing? And it was when I stepped into that role that I actually really felt like, Okay, this is who I am, I need to stop acting like I’m not this is who I am. So I think it was that, that just gentle competence that came through in a lot of those podcasts. And it’s funny, because most of my new clients and teammates actually came from those podcast interviews with the people who are interviewing me, the people who are interviewing me, and which is, you know, pretty interesting, because most of the time it comes from the listeners, right? These are the podcast interviewers.

Karen Yankovich 18:10
So great. That’s so awesome.

Amy Thurman 18:11
And, you know, we get we chat a little bit before and after the recording. And so they get to know me a little bit through that too. But just because my, my team building and my senegence business is such a vital part of my story, that it just kind of flows through there. And I think the fact that it just is part of who I am and such a big part of my journey. They they just were drawn to that. And so that’s nuts. Australia, Canada, you know, all over the place. It’s pretty wild. It’s really

Karen Yankovich 18:46
fun. Isn’t it is so fun. Yeah. So okay, so thinking big. Tell us what 2024 is got in store for you.

Amy Thurman 18:56
I’m finalizing my story development coaching program. It’s a 12 week program that I the gist of it is I help you break free or fight back from those things that are causing you to be incapacitated, just like I was my broken neck caused me to be incapacitated, but I figured out a way how to fight back from that, to figure out what not only figure out what my story was, but change the story into what I wanted it to be. And so that’s what I help people do through my story development coaching is I want to teach you how to fight back from the things that are incapacitating you mine was a broken neck yours might be a failed relationship or boundaries that you need to set or something that you’re unhappy about you don’t feel worthy, you know, a lots of things. And then I help you figure out what your story is, and teach you how to make it into the story that you want it to be so that you can find the path and live the life that you are intended to live. And so I’m hoping to That’s what 2020 For holds for me is more more clients that I can help with that the ones I had that are going through my program right now, one of them said to me the other day, she said, I got the greatest compliment that I have ever received the other day and someone said to me, you are so authentic. And she said, that never happened before I started going through your program. It’s just the process that you go through, we dig deep, it’s therapeutic, we do a lot of journaling and figure out what’s in there, and allow it to surface to figure out what you’re really telling yourself and if that’s what you want to believe, or if you want to change that. And so I love love being able to help people in that way.

Karen Yankovich 20:39
Let me just ask you a quick question. What was the date of that? 2000 person event?

Amy Thurman 20:44
The tooth? Oh, it was April 16, I believe, of 2023. This year.

Karen Yankovich 20:53
So April 16, May, June, July, August, August,

Amy Thurman 20:57
four and a half more months ago. That’s yeah, I

Karen Yankovich 21:00
never thought about four and a half months ago, this all of this happened in four and a half months. And I and I would if that’s even the shorter time than I anticipated the answer being. That That’s how fast this can happen. When you have the comp when it’s not even when you have the confidence to take the first step. It’s not even when you have the confidence to build a business and get interviewed on podcasts, when you have the confidence to take the first step. Because that’s really what this is about. Right? Like, what is the next step. And the next step after that. And the next step after that, no one’s asking anybody that, you know, maybe jump off a cliff here. But taking that next step and, and also investing in yourself and having the confidence to invest in yourself and take the step and saying I, you know, I can do that, that. Amy, you do you have any idea how amazing that is? Like, can you like, I’m like a thing about like, Avi and five years from now looking back going Holy moly. You know, like how did like 2023 was a blur? Right? Because, but it’s but it’s amazing. And that’s and you know, that’s another reason why I wanted you to share your story here because so many people. I don’t know. I mean, there’s a great, there’s a brilliant long game installed on LinkedIn, like LinkedIn is brilliant for the long game. But there doesn’t it doesn’t have to be just the long game. There’s a short game as well. And

Amy Thurman 22:19
yeah, I example of that. Oh, thank you so much. I, I think I came at it. Which, you know, this may be typical, it may not I don’t know, but out of a sense of desperation, like I had done everything I knew to do. And it wasn’t quite where I wanted it to be. So I was desperate to figure out what am I missing? And I, I will say that I have never, ever invested in myself, like I have with this with your program. And that was scary for me. That was it took me I had to really, really think. And I had to decide I’m worth this, I am worth this. I’m going to do this. Because when I invested in myself like that, I’m like, Okay, we’re going if we’re doing this, we’re jumping in with both feet, and we’re making something happen. And that’s pretty much exactly what happened. Well, you know

Karen Yankovich 23:07
what I want to just I just, I don’t remember that exactly the words you just use, because I really did want to reply them back. But they jumped out of my head while you were talking. But I do want to say to you, no, no, I do want to say to you, there’s a lot of other things you could have done, you could have said, well let me do a website, there’s a lot of procrastination type things you could have done. And that’s really one of the things that I see a lot is a lot of women are like, Alright, I’m in this place of desperation. I don’t know what to do. Maybe I need a website. Maybe I need to do and those are all of those things, I think, or I mean, listen, I’m not saying you don’t need a website. But I think that they’re a great way for us to invest and procrastinate doing the actual hard stuff, which is showing up and connecting and talking to people and you let me use an example all the time. The people that have the most success in our program are the ones that do the outreach. And you did the outreach. I mean, like I said, You had so many interviews so quickly, because you weren’t afraid to just show up confidently with some of these phone calls. And or maybe you were afraid but you did it. You did it. But I want to just say like, give yourself a little bit more credit because you chose you could have spent a year doing things like your website and you know, business cards and what color and I need branding and maybe I need a good photo shoot first. And, you know, there’s a lot of other things that people will take your money for, that don’t move you as forward as quickly as Who do I need to talk to today. That’s going to change my business. And and I love so I want to give you credit for that because you were like well maybe came from a sense of desperation. But there was still a part of you that understood that you had to just kind of like put on your big girl panties and step into it, and then figure all the rest of the stuff out.

Amy Thurman 24:48
That’s so true. Because when you’re saying that I’m thinking back like, I had none of that before I started with your program. I didn’t have a website. I didn’t have business. I mean,

Karen Yankovich 24:57
literally. I was like everybody’s listening to this because it’s so important, this is so important. You need to talk to people and you need to get business. And that and then you have, then you’ll be getting, you’ll hopefully be busy building a business with enough cash to pay people to do those things. Right. Right, right. But it so many people feel that they need to do all those things first, before they can do outreach. All you need is a great LinkedIn profile. All you need to do to get started. And you’re just an example of that.

Amy Thurman 25:29
Oh, you’re so kind, I can’t tell you and I maybe I have told you how many people like I would send a connection request and they would respond to me with something about your LinkedIn profile really caught my attention, and they would start the conversation so that LinkedIn profile is gold, like it is definitely the starting. But I will tell you that because I responded and reached out in a genuine way. I was not salesy. I was not trying to be like what’s in it for me? I was genuine about it. And I think that made a huge difference to Awesome,

Karen Yankovich 26:03
awesome. Well, we’ll put a link to your LinkedIn profile in the comments. Is your is your talk that talk in front 2000 people is that on YouTube?

Amy Thurman 26:10
It is

Karen Yankovich 26:13
it is. So we’ll put a link to that too. In case anybody wants to watch that that to listen to this episode with the the talk that kicked off Amy’s career. Amy, thank you so much for sharing all this with us today, is there anything that you didn’t share today that you want to kind of leave everybody with?

Amy Thurman 26:30
I want people to know that there’s a power in there that you have a power inside, you just have to be willing to open yourself up to access it and do what it takes. That leads pretty much what we were saying here that it’s gonna take effort and take work, but it’s worth it. It’s worth it to just start, start somewhere, do the hard things, take the step that’s uncomfortable, it’s going to lead you in a direction that you would not get to anywhere else. We don’t say, I’m sorry, you’re going around this, I’m sorry, you’re going over this, we say I’m sorry, you’re going through this. And we have to go through things that are uncomfortable to get us to where we want to be. And that’s what I think has happened in in this situation with

Karen Yankovich 27:10
me? Well, as much as I want to leave it with that. I just want to point out that when Amy talks about doing the hard things, and you know, taking, you know, putting the the work in to do that Amy’s doing the Senate at a much more limited number of hours than most people can do. Right. So So you’re doing this probably in a I mean, in your world is probably full time is that correct? I don’t want to put words in your mouth. But it this is not a 50 This is This isn’t you didn’t do this and 5060 hours a week, you probably did it. I’m gonna say 20 hours a week, maybe less? Yeah,

Amy Thurman 27:41
because of my neck injury, I can only hold my head up for a few hours at a time. And so I have to rest a lot. I have to work from my bed a lot. So I’m very limited. So yes, I have it, you know, like part time.

Karen Yankovich 27:52
Right? So Amy’s version of you know, I had to put it all into this is still it’s and I don’t want to minimize how important that is to you. And but I want people listening that we’re not talking. This did not take her 60 hours a week to do this. Amy, thank you so much for sharing your story here. It has been so impactful to me. And I know, I already know how impactful it’s been to other people because the whole world wants to interview you for their podcasts, right? So. So keep on doing that. Keep on showing up and know that you know, you got a lot of people in your corner Amy and I can’t wait to see. I can’t wait to see you just continue to shine and live I want and I can’t wait to see your light just get brighter and brighter and brighter.

Amy Thurman 28:31
Thank you so much, Gary, I’m so so thankful for you.

Karen Yankovich 28:34
Well, my heart gets warmed. Every time I get to have a conversation with Amy, I hope that you felt the same way. She’s just doing amazing things in this world. And she’s such an inspiration. I wanted you to hear her story. And hopefully she’s inspired you in some way to really take the next steps into whatever your next chapter is, with confidence and knowing that you don’t have to do it alone and that there’s so much available for all of us once we kind of own it and step into it. So if you’ve listened before, if you love what you hear today, you know I love hearing from you make sure that you’re following good girls get rich wherever you listening to this show. Love your reviews. Of course, I’d love for you to share this episode on your social media platforms. Just take a quick screenshot tag me tag Amy. And we’ll be sure to share it with our audiences and get you some visibility in turn for you getting us some visibility. This is what I love to do the most. In the shownotes there’s a link for SpeakPipe where you can leave an audio message I love your audio messages. I respond to every one of them personally, it’s where I get to make this podcast less of a me talking at you and having an opportunity to talk with you. So grab a grab a grab that link and you can get that at Karen yankovich.com/ 255. And let’s start that conversation. I am here for you every step of the way. If you wanna know what that looks like Karen yankovich.com/call and I will be back here with another episode. See you then

254 – LinkedIn’s Hidden Gems: Nurturing Genuine Connections for Joint Ventures

by | Oct 2, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to nurture genuine connections for join ventures.

What are LinkedIn’s hidden gems? Find out in this episode!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, lovely listeners! It’s Karen Yankovich, and I’m thrilled to dive into the heart of successful business strategies with you today on the Good Girls Get Rich podcast. We’re going to talk about something incredibly vital: how to forge those game-changing joint venture partnerships right here on LinkedIn.

Key Takeaways:

Introduction to Joint Ventures on LinkedIn:

I want to start by stressing the importance of authentic connections over traditional sales tactics. We’re in an era where intimate marketing reigns supreme. Let’s move away from the pushy approaches and embrace genuine relationships.

Identifying Potential Partners:

So, how do you find those perfect joint venture partners? Look into Facebook groups, connect with influential book authors, or explore mutual connections. Seek genuine alignment and shared interests when considering these partnerships. 

Effective Outreach Strategies:

Crafting your outreach message is an art. Combine the warmth of personal connection with the curiosity of exploring new collaborations. Don’t just send out requests en masse; be selective and authentic in your outreach efforts.

Building Relationships and Transitioning to Calls:

Engage with their content, participate in discussions, and share relevant articles to deepen these connections. Then, make your move—propose a short, 15-minute call. It’s a low-commitment, high-impact way to explore collaboration opportunities genuinely.

The Power of Intimate Marketing:

Remember, it’s all about intimacy in your marketing efforts. Let’s transform our interactions from mere networking to proposing genuine collaboration calls. Authenticity, respect, and real connections are the keys to opening doors.

Conclusion:

Together, let’s embrace the power of genuine connections and elevate our businesses through meaningful relationships. Stay tuned for more insightful episodes, and don’t forget to share your thoughts with me on social media. Until next time, let’s build those impactful joint ventures on LinkedIn!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Nobody wants that outreach that says, ‘Here’s what I do, give me your credit card.’ What I want you to do is have conversations that are ‘Here’s what I do, who do you know?’ This is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity.”
  • “LinkedIn is the exact right place to do this, because this is where the professionals are hanging out. This is where you can see into their networks, you can see the kind of content they have, you can see the kinds of people engaging on their posts, and their videos.”
  • “Make sure that it’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, you’re not just cold messaging these people.”
  • “This is not a sale. There’s no objection handling or negotiating. This is just, ‘Let’s see if there’s an opportunity to collaborate.'”
  • “Use LinkedIn messaging feature effectively. I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently… Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 254.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich. And today’s topic is really at the heart of absolutely everything that I teach in my programs I offer in my business and really at the heart of the success that the most successful people that I know and that I work with, are having, and that is, how do we build out the JV partners in our world? You know, we taught you I know that you guys are seeing a lot of nonsense on LinkedIn with everybody pitching, you get leads, get leads get leads, right? Oh, my gosh, what a mess, right? What a mess. But it doesn’t have to be that way. Right? It doesn’t have to be that way. I don’t want you to overlook the power of LinkedIn. Because of all that nonsense. Nobody wants that outreach. It says, Here’s what I do. Give me your credit card. What I want you to do and what I’m going to talk to you about on this episode, is have conversations that are here’s what I do, who do you know. So this is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity, like all the things, this is it, this is what it comes down to, you know, it can be simple for you as well. So you’ve probably heard me talk about on the show, if you’ve listened before that, I think there’s three types of contacts to build on LinkedIn. Obviously, we don’t want to overlook the power of people that truly may just want to buy what you do. Right. And that’s not always how i It’s almost never how I lead conversations. But you know, it is it is we want to be focusing on at least bringing some of those people into our world. The second one is the joint ventures. I’ll get back to that. And the third one is publicity that journalists who were the people that talk about write about, you know, what you do what you’re an expert in, right? And are you building relationships with them. But for this show, I want to talk specifically about how the importance of using LinkedIn to find and leverage joint venture partners. But let me tell talk a second about what a joint venture partner is. Okay. So a joint venture partner is when you have a collaboration with somebody, and there’s a lot of different ways to do this. Sometimes they’re called affiliates. Sometimes there’s cash going back and forth, right? Like, there’s usually some kind of, you know, I’ll go back to my Reiki days energy exchange, right, as long as the energy exchanges money, right, they introduce you to their audience, you pay them a commission, or a fee, every time somebody enrolls in your program. Sometimes it’s, you know, huge swap opportunities, right, you get introduced to their audience, you introduce them to your audience, they introduce you to their audience, and you’re just kind of swapping those opportunities. But a joint venture is some kind of energy exchange between people who have audiences that are similar, right. So like, there’s many, there’s many other ways that there’s many ways you can do this. Now, any one real way to do that, and I’m not really today going to be talking about the different types of joint ventures because frankly, I’m open to typically anybody’s ideas for joint venture with me, if you think that, you know, my audience would serve you or your audience would serve me, I’d love to talk and just have a conversation about what that looks like. And that is what we can use LinkedIn to do. But we’re gonna use LinkedIn to find these people, right. And LinkedIn is the exact right place to do this, because this is where the professionals are hanging out, right. This is where you can see into their networks, you can see the kind of content that they have, you can see the kinds of people engaging on their, their posts, and their videos. And you can see if there’s an alignment with the work that you do, and the work that they do, and the entire platform, just focus on business and professional development. So it’s exactly the exact right place to look for these joint venture partners. First and foremost, though, you’ve got to do the work on your profile, right, you’ve got to do the work on your profile. You know, if you have not yet done that, go to LinkedIn profile training.com, we’ve got a really easy to access program that we were just released a couple months ago, all updated brand new training on how to have a professional LinkedIn profile, you need to do this, like it’s done like that I created this training, because I’m tired of talking to people about this. You don’t know by now that you need to have a polished and professional LinkedIn profile with a great profile picture, a compelling headline that hooks, these joint venture partners, write a summary that showcases your expertise, but tells me more about why I care about that, right? So you want to you want to be doing this, you want to be creating a profile that’s attractive to joint venture partners. And frankly, you might even want to put in your profile, that you are open to joint venture opportunities. Right. So thinking about how think about how you would do this and think about and maybe even describe what a great joint venture partner look

like for you, but first, you have to understand a little bit about what that is. So there’s a couple of ways to identify potential partners. And this is where I like to kind of like, like LinkedIn is the hub of this. But there’s other ways to find these joint venture partners. For example, maybe there’s a Facebook group that has 5000, or 2000, or 25,000 people in it, that you feel really speaks to your ideal client, you can be like all the other 25,000 people in that Facebook group, just kind of like trying to bounce around trying to get some traction, or you can look to see who the administrators for that Facebook group, come on over to LinkedIn, find them on LinkedIn, use LinkedIn search functionality to find them. And remember, if you’re doing this from that great LinkedIn profile, right, it’s giving you credibility. So they’re gonna want to be like, Whoa, I need to know this person, right? And then reach out and connect with them. And say, I see that you run this group on Facebook, what a great group, kudos to you, blah, blah, blah, I’d love to be connected here on LinkedIn, because I think our audience is online, right? Just simple. That’s just simple, a simple connection requests like that. Other ways you can do this, maybe there’s somebody doing a book launch, and you think that they speak to your audience. Maybe somebody wrote a book, and it’s published on Amazon. And you can tell by the book topic, or the book description that you think that maybe their audience in yours is aligned again, now you go back over to LinkedIn, connect with that author and say, just read your book, love it love to would love to connect to you, I think that the work we do is aligned. Right? And this is like, these are the kinds of conversations that create wealth in your business. And I don’t say that lightly. You know, can you just imagine, like, if you got five connection requests, and one of them was, hey, just listen to your podcast, or just read your book. And I think that our audiences are so aligned, I’d love to get to know more about what you do. Maybe there’s an opportunity to collaborate, right? These conversations are so powerful. And as you are creating your marketing plan. I believe that joint venture partners should be a big part of that marketing, because this is, this is how that works. But you want to be intentional about this, right? You may want to say like, I want to have one of these joint venture opportunities every month, maybe even every week, right? This is, this is so so so powerful. Let me give you an example of that. I did a joint venture partnership just recently with one of my mentors. And it he brought me into his audience. And I did a workshop to his audience, but because he brought me in, right, so it wasn’t like I was just speaking to his audience cold. He was on that workshop with me going y’all need to be listening to this. Right, like pay attention. This is gold, you know, so that joint, so the difference between me doing it solo, and me doing it with a partner was massive 50% of the people that showed up live on that workshop, booked a call with me 50% swamped my calendar, like so I’m saying this because this is this is so powerful. Just interesting that this topic was actually I have these topics on my podcast scheduled in advance. It’s just interesting how that just happened right after this. Or maybe it’s not interesting, right? Maybe that’s how this works. Maybe that’s how the universe works. delivers me these beautiful stories to tell you guys, when I’ve got a podcast I want to talk about on this. But do you see how powerful this is? So you know that the next thing I did was like, Whoa, who’s my next joint venture partner? Right. And I by the way, I’m always looking for this. So I’ve got joint venture opportunities on my marketing calendar every single month, right? Because it’s really, it’s so powerful.

I want to take a second here to just talk a little bit about this work and how I do this work with my students. I am the founder of the shoes leadup accelerator program is a 12 week program that teaches women how to create market and sell their high ticket offers to create more impact, more influence and more income in their world. Our students are identity shifting, right? They’re stepping into these new places in their life and in their business, as the CEO of their world. And magic happens when you think this way, right? You know, thinking back to what I said earlier about these about your profile, and how you’re showing up to build relationships with these joint venture partners. That’s a big part of what we do in this program, we teach you how to show up, not just how to show up on LinkedIn, but how to how to show up with your energy, how to align your energy with that profile, and then how exactly what to say to the people that you want to build these relationships with so that you can get these calls on your calendar. And then you can get these these joint venture opportunities on your marketing calendar. Right. So this is a big part of the work we do and she’s linked up. I’d love to tell you more about it. If you want to hear about it. Just go to Karen yankovich.com/call. You can grab a spot on the calendar. And I’d love to tell you what it looks like to get some help with the work that I talked about on this podcast.

Right. So we talked a little bit about how to identify these partners. Now. What do you do? How do you make that first move, right? How do you make that first move? Well, you want to have a connection request that’s very, that’s very customized in the world we are living in right now. This This podcast is going out in October of 2018.

Only three, in October of 2023. Marketing must be intimate. I cannot tell you the stronger and if you if you take no other no other notes from this podcast, but but this write this down marketing must be intimate. We are so tired of being bombarded with these crazy, I can help you I can just by my insurance by my program, you need a coach you need leads blah, blah, blah, blah, blah, I’m so tired of it right? You need to be creating a marketing plan that helps your clients know like and trust you. And then you need to have only warm outreach on LinkedIn. And even if and you’re saying, Karen, you just told me I should be finding these people like on Facebook groups and reading their book? Well, that’s a little bit. It’s kind of warm ish, right? Because you’re not saying hey, we both live in New Jersey, right? You’re saying, you know, Mary, I just read your book, I love this, this and this. I know you don’t know me very well, but I love it at all. But I’d love to connect with you. Because I think blah, blah, blah. So even though it’s kind of cold, it’s cold, I need to come up with a great term for this, if you guys can come up with a good term for this a cold outreach to somebody with a really warm connection message, let me know because I need to come up with it, I need to coin a word for this. But the even if you don’t know the person, or they don’t know, you, you’re you’re approaching them as I’m a longtime podcast listener, I love your book, you’re doing an amazing job in your Facebook group, right? Or maybe even, you know, I saw your posts on LinkedIn, because we have this, you know, person in common. And you were engaging in a conversation on LinkedIn and one of her posts and I loved the way you talked about this, this and this, I’d love to connect with you. So when you’re making that first move, make sure that it’s coming from you’ve done your profile work already. It’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, right, you’re not just cold messaging these people. Okay, so think about what that might look like for you as you’re doing this outreach. And you don’t need to be doing 100 of these. Remember, if you want one of these a month, maybe you need to reach out to five people a month on this, right? If you want one a week, maybe you need to reach out to five people a week, this does not take a lot of your time. Okay, but it’s so powerful. When you’re creating your marketing calendar, as you’re moving into the next quarter, or the next chapter of your business. Add this joint venture opportunity line to your marketing calendar, whatever interval makes sense for you, right? Once a month, once a year, two, once a quarter, once a week, right? The more that once you do a couple of them, you’re gonna know what to do more of these right? And then do this, do some outreach, make that first move to a few people every week, so that you’re putting these calls on your calendar, and then you have to engage with them, right? You want to engage with those potential partners content. You want to participate in group LinkedIn groups and discussions around the kinds of things you’re doing. Right? You want to create a process to keep this conversation going and deepen the relationship. And here’s the thing, I am not a fan of like a B S messaging. Like we’re all LinkedIn, we’re grownups, we are marketers. We’re all on LinkedIn, to build our careers and to build our businesses and to build our brands. Right? So I don’t think we need to do fake I found this article that you might like, now, if you find an article that you might like, of course, you want to share that. Right. But I don’t think we want to do this fake rapport building, I think we want to do actual rapport building, right? Actual engaging and relationship building, because we’re not doing this times a million, we’re doing this times a couple, right and your success rate will skyrocket. The member, the more intimate your marketing is right? That your success rate will skyrocket, the more intimate your marketing is. So use LinkedIn messaging feature effectively, I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently. Like if it’s an InMail, for example, if you use an InMail, it’s very clearly like we’re not connected, you don’t know me, blah, blah, blah, just connect with these people. Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing. And tell them why you think that there’s that you would be a value in their network, right in that connection request. And then follow up that acceptance if they accept follow up that acceptance with engaging relationship focused conversation, right? Hey, I see you live in North Jersey. I live in North Jersey, you know, crazy how we don’t know each other yet. Or, you know, I just saw on your feed that you were recently spoke at this conference. You know, I’ve never been to that conference before. But it looks pretty cool. How was it? Like, just engage with people? Do not ask them questions like, how’s your business going? How is 2023? Over 2022? Tell me about your revenue. What how many sales do you need? I don’t know you yet. I’m not answering any of those questions for you. Don’t make me work to build this relationship. Okay, I am not answering. I don’t care how much you can help me with this stuff. Do not ask me questions that are gonna make me work. You’re not interviewing me. You’re building a relationship with me. Okay. And you’re just having a conversation here right now. And do it you know, connect with the actual connect

thing, use the messaging when you connect, and then use LinkedIn messaging regular within the regular LinkedIn platform to start to build relationships. And I think very early on in this conversation you want to transform this conversation from just yet well, it is still kind of networking, but to proposing getting a call on the calendar and saying, Are you open to a short 15 minute call just to chat, I really do think that we might be able, there might be some opportunities for collaboration here. I’m a huge fan of 15 Minute Calls for this. Because, first of all, you don’t really know these people, and they don’t really know you. And you’re gonna know in the first couple minutes, just by their energy, just by the conversation, if that’s a good fit, so do not lock yourself into a half hour an hour call with one of these people that you don’t know yet. If they if you chat and you’re like, wow, you know, I do think like maybe I can have you as a guest on my podcast, I’d love to be a guest on your podcast, let’s see how that goes. And then maybe we could do a webinar, I can make you an affiliate, like if the conversation is going in that direction, then maybe say, You know what, I have a heart like always, I always, always, always, whether you do or not, I have a hard stop at the 15 minute mark, I have a hard stop at two o’clock. But let’s before we get to for before what what when when you’re only 10 minutes into that call. And you know, it’s a good fit, say, Let’s get something on the calendar for later this week or next week to dive into this, like hold that call to 15 minutes. Because you’re you’re going to be much more successful getting a 15 minute call on somebody’s calendar than anything longer, because you’re not asking them for too much. Remember, you’re tiptoeing into this, you are valuing their time, right? You’re not asking them questions that you have no business knowing yet, you’re not asking them for an hour of their time, you’re saying let’s just chat for 15 minutes, see if there’s an opportunity here, right. And then you know, maybe maybe do a little homework before that call, maybe do a little homework with for that call. And between the time you propose that and the call, you know, you want to be engaging on their network, sharing their stuff, maybe tagging them in a post, you know, hey, at Mary, we just, we were just talking about this and, you know, look at this article I just found right, engage, engage, engage, engage, engage, okay, this is either gonna be a fit, or it’s not, okay, this is not something this is not a sale, there’s no objection handling, or negotiating, or anything like that. This is just, let’s see if there’s an opportunity to collaborate. Okay, so let me recap this a little bit. All right. So you want to first and foremost, make sure you have a profile that really positioned you, as somebody this person is going to want to partner with, okay, that is on you, if you haven’t done that, your success rate is going to plummet. Right? So first and foremost, create your profile. Secondly, start to identify some potential partners, you might even want to make a list of 25 of them, and then just reach out to a couple of weeks, don’t reach out to all 25. Because you’re gonna blow your list and you’ll be you’ll, you’ll drop balls, right? Just reach out to a couple of weeks, you want to put one a month on your calendar, right? Because you’ve made that decision. And then make that first move, reach out, connect to them, send the connection requests, make it personalized, make it you know, make sure that they know, make it like be a fan girl on this right? Like, let’s make sure they know how much you you value what they’re doing, and then engage and build a relationship with these people. And very quickly get to are you open to a quick call? Because I think there’s some there’s some things we might be able to do together. Okay. So this is really, really powerful stuff. This is world class networking. Okay, timeless marketing. This is what is working right now. This is what is working right now. So if you want to be doing this, and again, we’re looking, I’m sitting here talking about when we’re when we’re using LinkedIn to build these relationships, we’re really looking to show up as an influencer. So this is how this is how this happens. All right. So I can’t wait to see you do this. If you think that there’s an opportunity for us to collaborate, I would love to talk to you. There’s a in our show notes, there’s a link to SpeakPipe leave me an audio message there. I love audio messages. Or maybe you just want to tell me what you think of the show. Or maybe you’ve got a topic you’d like me to talk about, or a guest that you’d like me to interview, leave that message out for me on SpeakPipe or you can connect with me on LinkedIn and send me a message there. Right, I am here for you. I have founded the shoes linked up program because I want there to be more wealthy woman of influence in the world. And I as a result, I get to hang out with the most incredible women that people in our choosing program are absolutely incredible. I wake up every single morning, so grateful for them. If you want to hang out with us, grab a spot on my calendar, Karen yankovich.com/call gets you there. And on that call, we’re just gonna chat for a couple minutes and see if it’s a fit. You know, and if it’s if I think it’s something I can help you with, I will tell you what that looks like. So just go to Karen yankovich.com/ 254. You’ll see all the things we talked about here on the show. Today, you’ll see the link for SpeakPipe a link to grab a spot on the calendar and also that a Facebook group that you can join if you just want to be a part of the community and hang out with us for a while. That’s you know, I’d love for you to do that as well. And if you thought this was valuable, I’d love for you to take a quick screenshot right now pause it quick screenshot and then you can listen to the rest of it and then pop it on yours.

Social media tagged me I’m at Karen Yankovich across all social media, and let me know what you thought of it and share. When you share my podcast with your audience, I’ll be sure to share it back to my audience. And that’s how we both get more visibility. Right. That’s how we support each other. That is world class networking. Right. So, again, Karen yankovich.com/ 254 get you to all of the stuff we talked about here today. I hope this was really valuable. I can’t wait to hear what you do with this. And I will see you back here next week with another episode.

252 – Elevate Your Influence with Ashley Russo

by | Sep 18, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Ashley Russo and Karen Yankovich discuss elevating your influence.

Ashley Russo, president of ASR Media Productions, is a five-time Emmy® award-winning executive producer and host of The PEAK TV and St. Luke’s HealthNow. A twenty-year media veteran, Ashley graduated from New York University’s Arthur L. Carter Journalism Institute. She is also the creator and host of the podcast, Unscripted with Russo. Additionally, Russo is the chief operating officer at General Magnaplate Corporation, the world’s leading manufacturer of engineered coating solutions. Ashley is the third generation to step into an executive role at the company founded by her grandparents, Charles and Sylvia, in 1952. At General Magnaplate, Ashley’s years of management experience are capitalized to improve efficiency and communication.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

In today’s episode, we have a fantastic conversation with Ashley Russo, a remarkable entrepreneur, TV producer, and the host of the podcast “Unscripted with Russo.” Ashley’s journey is filled with insights and inspiration that can help you elevate your influence and create meaningful connections. So let’s dive into some key takeaways from our discussion.

Getting to Know Ashley Russo:

Ashley shares her background and talks about her transition from network TV to becoming an entrepreneur. She highlights the importance of crafting a compelling value proposition and building a strong network.

Unleashing the Power of Volunteering:

Ashley emphasizes the incredible impact of volunteer work in fostering connections and developing financial skills. Volunteering can be a powerful avenue for networking and discovering your unique value proposition.

Mastering Time Management and Embracing Atomic Habits:

Ashley delves into the significance of effective time management and recommends the book “Atomic Habits” by James Clear. Prioritizing your goals and cultivating positive habits are essential ingredients for success. 

Nurturing Relationships and Seizing Opportunities:

Building genuine relationships is the cornerstone of any successful venture. It’s all about genuinely caring about people and their aspirations. The art of having conversations and keeping relationships at the forefront of your journey. 

How to Connect with Ashley Russo:

You can explore Ashley’s TV show, “The Peak TV,” and her company, ASR Media Productions, by visiting their respective websites. Don’t forget to tune in to Ashley’s podcast, “Unscripted with Russo,” available on various platforms. 

Final Thoughts:

I encourage all of you to connect with Ashley and explore the incredible resources she offers. Sharing this podcast and engaging in two-way conversations with me is a fantastic way to show your support for the show.

By following Ashley Russo’s incredible journey and implementing the insights we’ve shared today, you can find the inspiration and practical strategies needed to elevate your influence, forge meaningful relationships, and leave a positive mark on your personal and professional life.

Episode Spotlights:

Magical Quotes from the Episode:

  • “To really figure out what your value proposition is, you have to say it out loud to other people.” – Ashley Russo
  • “Volunteerism is a huge part of the foundation of our company, because it’s important to me.” – Ashley Russo
  • “The basis of all of it is relationships… it’s very important to infuse that first into yourself, then into your family, then into your business.” – Ashley Russo
  • “We can use social media, we can use LinkedIn, we can use Twitter, Facebook, etc. We can use video, but none of that’s particularly useful until you’ve gotten to the point where you know what you’re trying to put out there.” – Ashley Russo
  • “You’ve got to be networking… do you have a local chamber? Do you have a rotary club? Do you have a women’s group? Get yourself out there.” – Ashley Russo

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 252.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host Karen Yankovich. And I am so excited for this week’s episode. Ashley Russo brings the PR perspective to us that you know, I think is so important for you as you build your credibility and as we move into the next chapter of your career. But she brings it from the perspective of a television producer. So it was really fun to have this conversation and I think that you’re gonna get a ton of really great tips out of this episode. I know I did, and I can’t wait for you to meet Ashley Russo. I am so excited for our guest today. We have Ashley Russo with us today. She is the president of ASR Media Productions. She is a five time Emmy award winning executive producer and host of the peak TV and St Luke’s health now, a 20 year media veteran Ashley graduated from New York University’s Arthur L. Carter journalism Institute. She’s also the creator and host of the podcast unscripted with Russo. Additionally, Russo’s the Chief Operating Officer at General Magna play Corporation, the world’s leading manufacturer of engineered coding solutions, Ashley is a third generation to step into an executive role at this company that was founded by her grandparents, and they of course are taking advantage of her years of management experience. Ashley began her career as a producer on NBC Today Show Bloomberg LP and the weather channel for entrepreneurial spirit soon kicked in and she became a writer, independent producer and media consultant for numerous national publications and experts including Cook’s Illustrated Prevention Magazine Women’s Day and wieder publications a lifetime Horselover Russo is a multi time American Saddlebred world and national title equestrian she resides in Bethlehem, Pennsylvania, with her husband of 22 years Joe and her two children Nola and Rana and I skipped a whole bunch of stuff because she is so accomplished and does so much but asked him so happy to have you here

Ashley Russo 2:11
Thank you so much for having me, Karen. I really appreciate it. And that getting through all that I realized there’s a few edits that need to be it’s, like 25 years, you know, keep aging and they kept that 20 year

Karen Yankovich 2:21
No, right. And as long as that happens. Yeah. You know, that happens. Well, I love I you know, first of all, you know, we talked a couple seconds before we started recording this. And I just think I love that, that the spirit that you brought to what you’re doing now is really around just helping other people show up in the media, and you’re doing it from a place of actually knowing, knowing this, you’ve done this work, right. So I mean, we heard a lot about this in your bio. But tell me a little bit about you and your journey with all of this. Right you were you know, you began your career as a producer on NBC Today Show

Ashley Russo 2:56
and my career I would say in high school as writing for the school newspaper and become the editor of the paper. And then I went to NYU for for journalism and knew that I loved my my mom likes to say that this was a great profession for a nosy kid who never stopped talking or asking questions. So I was always curious. I’ve always liked people. I’ve always liked learning things. And so when I started to get a little taste for journalism and a very, very small scale in high school, I had the opportunity to do a little bit of freelance writing at that time, and I just loved it. So I really use that as a springboard to go to school for that field. Now, at the time, we’re talking about the mid 90s. You we really picked your field nowadays, it’s a little bit more, it’s a little broader. Kids today are learning a little bit more in their field than we were but I went for broadcast journalism. And I was really my next step was to join the radio station, where I discovered some amazing mentors. One of them is still a very good friend of mine today. And she went on to be a very successful producer for over 20 years with ABC bunch of their shows and now has a financial consulting business interestingly enough for Freelancer so I just I always joined in, and I joined that radio station W NYU at 9.1 FM, and I was able to be a reporter I had a news magazine show. I produced segments we used to actually have to cut tape. So you’d record people on tape and cut tape and tape tape it together. And then I went out and saw an internship. So I got an internship at NBC weekend today show back then it used to be today and weekend today. They were separate staffs, separate offices, same concept. And it was awesome because it was a pretty small stuff relative to the Today Show and I was able to have direct access with producers executive producers, writers the talent and learn a ton. I also did an internship at a PR firm. I also did an internship at Bloomberg. And so when it came down to a job I had a couple of offers and NBC said we’d like to bring you in. So I actually started as a researcher, which is what was the first title back then and worked my way up to associate producer and then left and went on to be a producer of my own right with my own first business. So I just I’m gonna say yes person. So I would say that at that time of my life, and certainly in the beginning of your career or shifts in your career, saying yes, and jumping is really important.

Karen Yankovich 5:17
Oh, my gosh, I love that so much. And you know, it’s interesting, because I hear you talk, you know, we talk a lot on this show about the power of publicity to for entrepreneurial women and freelancers and the power of having the credibility that that gives you right, but as you’re talking, one of the things, one of the things that I noticed a lot with the women that I work with is that there’s a lot of imposter syndrome. And you refer to that as the talent. And that’s really who I’m asking you to be right? I’m asking my listeners to be the talent, the people that are getting interviewed. And that’s a pretty big mindset job.

Ashley Russo 5:50
It is, it’s a really big shift for people. And I think that one of the things that’s happened in recent years is with the advent of social media, and the ability to reach people, and have your own voice and your own brand, can be and should be very powerful. Obviously, we know the negative side effects with kids and everything else. But from a personal perspective of entrepreneurs, leaders, people who want to be out out in the world sharing something, I think that gives you a great platform. So it’s really important, I believe, for people to think of themselves and their brands, sometimes people are uncomfortable with that concept. Both because they think it sounds like you’re sort of making something up, you’re turning yourself into a thing. But I think it’s really actually different than that. I think it’s owning your strengths. I think it’s owning what you bring to the community, what you bring to the world, what you bring to your business. And then it’s putting that out there sort of in a in a planned way in a way that’s thoughtful and meaningful. And I think the more you own your brand, and you find your voice, the more comfortable you get with interviews and with meeting people and with networking, and with growing your business and with asking for the right amount of money. And all that, to me starts with owning who you are, knowing your strengths, knowing your blind spots, and surrounding yourself with really good people who can help lift you up in that process.

Karen Yankovich 7:01
I love that. That’s so that’s awesome. And you know, I also think, though, that it also comes from, you know, what I hear a lot is people think that they’re bragging. And I like that you talked about owning it, right? Because there’s a there’s a fine line between owning and bragging. And it doesn’t. And it’s a by the way, it’s okay to brag. I mean, it’s okay to tell people what you did and, and be proud of what you did, right? But, but if you’re doing it from the energy of owning it, as opposed to the energy of bragging it, the sentence might be the same. But the energy that you’re delivering with it with is different. And it’s important, because who else is going to be telling people how great you are? Well, absolutely. And

Ashley Russo 7:37
I think that a lot of that you mentioned tone, but I also think your purpose, you know, where you’re coming from your intent really matters. So if your intent is to promote your team, if your intent is to offer people a service that you really feel passionately about our product you really feel passionately about that could change people’s lives, or a nonprofit that you have poured into, that’s changing your community. It’s about the intent, and and what you’re doing, it’s not so much about you. So there’s a way and that you can own it, and brag, but I think have the focus be maybe on the right thing. So, you know, I noticed you see entrepreneurs, I mean, they’re really passionate about what they do, because you have to be to survive. If you’re not passionate. And you don’t focus and work really hard and put it out there to the world and take risks and own that you have this thing that’s amazing, you won’t succeed. So by nature, you have that so if you’re not an entrepreneur, but you’re looking to be one, I would say that first step is really looking at yourself in your brand, your mission, and and hone that and think about things when I talk to women, one of the things I see a lot is they discount what I guess all of us as women sort of think is just a normal thing. So maybe you rent a house, maybe you ran a household for 20 years with six children, I got news for you, you have skills, I don’t have I only write maybe you volunteer hours a week in the community, and you’ve been on boards, and you’ve run fundraisers, those are transferable skills to all kinds of things. So don’t discount the time that maybe you’re putting into the community if especially if it’s non paid, or the time that you were working in home or with your family. I think those things have tremendous value, and can really propel you into the next phase of your life if that’s what you’re looking for.

Karen Yankovich 9:20
Are they absolutely do I you know, there was a woman that I was working with a bunch of years ago and she created the most awesome LinkedIn profile around her time working, being a home homeowner like a home care person, like a mom, stay at home mom, right? And it was awesome, because like you said, there’s a billion skills that you are pulling from and it was it was just awesome. I actually remember when my kids were little being at like, you know, PTA type meetings and things like that. And like looking at some of the skills that these people had like the bookkeeper of the PTAs, and things like that, and they don’t really get that those are really valuable skills and, and you’re right, the things that come easy to us are the ones we discount the most but really they’re the things that’s actually the Part of this the title of the show, when you focus on what you’re good at, that’s where the abundance comes into your life. You know, you don’t, doesn’t have to be hard for it to, you know, bring you a lot of wealth, it can be easy. And it’s easy when you focus on what you’re good at, as opposed to struggling with something that you think you need to be doing.

Ashley Russo 10:17
I think, too, there’s a lot of feeling, I certainly felt this way that we need to be good at everything. And we need to race and do everything. And sometimes that prevents us from really owning and feeling good about what we really feel good about. I think it’s okay to say, I hate invoicing. So as for instance, when I started my very first business, I had to do everything. So I had to learn how to invoice I had to learn how to do QuickBooks, and I’m glad that I know how. But as soon as I could afford not to was the first thing I dumped because I was terrible. I was always late. I hated doing it. It was like a whole buildup, I felt like I had to clean my house to sit in invoice. Because that was out of alignment with my strength, shoot me to a networking event put me on a concept call with a client to come up with a video idea. I’m all in. Right. That’s my strength. And so I started to arm myself with people who could play to that. But I think you know, we do it. All right, women do it all home work society. And so we kind of think we have to and asking for help. And saying, this is your strength, not mine, I would love you to be on my team and support me on that is so liberating. When people start to let go, you can actually embrace so much more. And it’s just a very hard thing. It was hard for me, I didn’t do it easily at first. But now that I’ve sort of mastered it, I’m pretty quick to say where I need help and bring my circle in, you know, expand my circle and expand my reach.

Karen Yankovich 11:37
Yeah, I love that. And you know, here’s the thing, the more you focus on first filling your own cup, that allows you to do that with the overflow, right? So, so focusing on like, I like to focus on the highest ticket opportunities first as an entrepreneur, right. And a lot of people especially if they’re coming from like corporate going into entrepreneurism, they feel like they need to start at the bottom. But you’re coming to this, if you’re like over 20, you’re coming to this with lots of years of expertise, even if you don’t feel like you have the experience in what you’re currently doing now, right? So, so remembering that and owning that and, and looking for opportunities at the highest end of what you do. So that you’re very quickly bringing the cash in to pay people to help you is so too much, it’s so much faster, to get where you want to go, then starting out at the bottom and making $20 and then $40 and try to compete with the guy down the street that charges $50. And you know, and I think

Ashley Russo 12:29
it is challenging to figure out which opportunities to pursue. But one of the things that was a big turning point positively for ASR media, which is my television and video production company, is we started creating contract clients. So much like industries, such as PR or marketing, where you have a retainer, and someone pays you monthly to do the work. Video is not like that, it tends to be one off, we need this, we need that social media started to shift that. And then COVID Put a major emphasis on it, everybody realized they needed a whole lot more content than they had. So now that became what was our foundation in the business to be able to pay the bills, right? So we work in a way where we’re always looking for clients who are looking for a stream of content across a bunch of different mediums, whether it be social media, and event, their website, any of those things, and we try to get them into something long term. So it’s, it’s it is it’s a longer sell, it’s a harder sell, you have to really over deliver, right, they become your VIP clients. But to your point that gives you some freedom to decide what kind of projects you want to take on to decide equipment you want to buy and hire the right people. So it’s pretty rewarding if you can find a revenue stream that allows you that freedom. Yeah, and

Karen Yankovich 13:42
I do think you can, I think you can, but we have to be intentional and understand that we are worthy of that. You know, we’re worthy of that revenue stream. You know, tell me a little bit more about though about you. So you have a couple different things you’ve got going on, right? You’ve got ASR Media Productions, you’ve got the PTV. Tell me a little bit about what you’ve got going on?

Ashley Russo 13:59
Sure. So the story actually is that I was a stay at home mom for a few years, I left network TV, I had my own production company when I worked with some of those magazines you listed. And I did that until my son was two and I was five months pregnant with my daughter. At that point, my husband was taking a job in a different state. We moved from New Jersey to Pennsylvania. And my network was very New York based. I was feeling pretty overwhelmed having two kids and a husband too, as a physician. So he takes was taking call every three nights at that point. So I decided that I had the opportunity and I was going to stay home for a little bit. My husband laughs when I say that, because he’s like, you weren’t really home that much. You were either dragging the kids somewhere or volunteering. So I started to take my skill set and turn it into a volunteer that was fundraising, helping plan events, things like that, because it’s exactly the same process as producing a segment for television. And that was incredibly rewarding. And I also started helping doing some media. We have a small media market here. We’re not a major market, but I was able to build some connections and help do some PR for some of these organizations as a volunteer law. I’m story short, I got noticed by the, at the time the Vice President of Marketing for one of the hospital systems here who thought maybe I would do some consulting. And when we met, and he found out that I had actually worked in TV and knew about production and how to pull it together, he said, Well, actually, we’ve had an idea for something that would tell patient stories, but it needs to be bigger than that. And I got six months and a little bit of seed money. And I created a rundown a 30 minute rundown for a show, but that’s now known as the peak TV. And we cover health, wellness, and community. And we do lots of fun stuff, too. And it’s evergreen, so you can really watch it anytime and learn something positive about our region. But as soon as I did that, I was doing it with freelancers, which is extremely expensive. So I realized that the only way for this to be sustainable would be to actually have a production company. So I grabbed another mom who worked in marketing at this kid’s school. She’s a superstar, she now has her own business that spun out of our business. So very excited for her and proud of that. And I hired a young woman right out of a local college has a phenomenal video and film department called to sales University. And together, we just did it. We did it. And what we do is we go film stories. And those places, whether they were a nonprofit or business often would ask, do you do other video work? And that’s really when I kept saying yes, often not knowing how we’d get it done or not having enough people on the staff and things like that I soon within a few months, I’d hire two more people who were all friends in college at film school.

Karen Yankovich 16:23
And how great is that? Yeah, pretty great. I want to just take a minute to remind you that in our shoes linked up program, all the things Ashton are talking about today are the things we work with you on in this program. You know, once you learn this PR process, there is no cost to you, you don’t need a $10,000 publicist to get the kind of visibility that PR is going to get you it gives you credibility as you’re building out your next chapter. It’s so powerful, and it’s such a powerful part of our LinkedIn strategy. And some of the women in our program you’re gonna hear from some of them in the next few weeks, are killing it with this PR strategy. And what it does is it helps you build your email list, build your your visibility, build your credibility, all the things that are going to skyrocket you into that wealthy woman of influence that I am here to help you be. So if you want to know more about what it’s like to hang out with the beautiful women in this program to get these strategies for you in your business. Just grab a spot on our calendar, Karen yankovich.com/call gets you there, I’d love to see your name on the calendar.

Ashley Russo 17:28
People have gone on we have a I’ve always had the policy that I want to support people get wherever they’re going. So I don’t expect ASR media to be their final resting stop, if we’re just a stop on the way. We are very hands on so much like my experience at the radio station. Much like my experience that weekend today, I had strong female role models, who allowed me to do all kinds of stuff that usually right out of school or in school, you would not be able to do. I’ve always brought that philosophy forward to my team, we have a really robust internship program, I’d say half of my employees over the years have come out of that program. And another half dozen have moved on. And I’ve always said, Tell me where you want to go. We’re a small business give me lots of warning, we’re not a two week notice kind of company Give me three months. But we’ll write I’ll write the letter, I’ll make the calls. We’ll get you where you need to go. And I’m really proud to see where people have gone from our little startup production company in Bethlehem, Pennsylvania.

Karen Yankovich 18:20
That’s so cool. That’s so cool. So okay, so I’m a woman listening to the show right now thinking, Okay, I need to be the talent I need to get, I need to get more visibility, and where do they start? Like, what is where do you? What do you recommend? Cuz it sounds like, you can support them with some of the visibility tools, right? But how do they even get from there to there? Like, if you’re a producer, for segments on the Today Show? Who are you looking for? How do you find people? How do I? Well, I or I’m listening? How do I become one of those people? Yeah, you

Ashley Russo 18:48
have to create a pitch. I mean, I think you have to create a value proposition, what are you selling, whether that’s an idea of book, a product, you know, a lifestyle thing. So it’s a value proposition. And I think that you build that over time, I would say that really, really, to me, the very first place you start is you’ve got to be networking. So volunteer, because that’s phenomenal for community. It’s a great way to learn financial skills. I learned more about finance, by sitting on boards, with CFOs of huge companies near here. And I was on the board with them. So here I am this little startup business owner, but I served on committees and then got on a significant board. I learned from the people I was serving it. So get on a committee volunteer at something, it’ll give you back 10 times more than then you give to it first of all, and I would say look, do you have a local chamber? Do you have a rotary club? Do you have a women’s group? Does your library run anything? Get yourself out there? Because I think to really figure out what your value proposition is, you have to say it out loud to other people. And yes, we can use social media. We can use LinkedIn, we can use Twitter, Facebook, etc. We can use video, but none of that’s particularly useful until you’ve gotten to the point where you know what you’re trying to put out there. And then I would say, don’t wait for it to be perfect. Just start the engine and get into gear. For me, I like to say it’s important that you stay in here. Don’t I always say don’t we’re in neutral. Worrying a neutral, is you’re never doing anything. So I would rather you took a step forward, that turns out to be the wrong step. Because it led you to the next step, which means it really wasn’t wrong. It just you the path might go like little data paths are wiggly. Yeah, but that’s okay. It’s better than doing nothing. So do something. And you talked about, you know, scheduling time and how I think time management is incredibly important. I would say that there’s a book called atomic habits by James clear, if you haven’t read it, please go read it get the audiobook, such a great book. It’s it’s a like, it’s just a game changer. Anyone who tells me they don’t have time. We talk through what they’re doing and how they’re prioritizing and generally it’s not being prioritized correctly. And so if, if staying fit and healthy is important to you, it’s important to me. I have four days a week that I have a workout scheduled in the morning crack of dawn before work starts. Do I want to get up most of the time? No. Do I like it? Never. What is that important to me? Is that a goal for me as I’m approaching 50? It absolutely is. So guess what it is the first thing in my calendar. And very rarely I have taken. I took a board meeting once on Zoom without the video on while I did my workout. And then when it was my turn, I came on all sweaty and whatever I was like I’m here, I’m listening, I’m participating. My physical health is important. And my workout doesn’t end till 730. Can you start at seven?

Karen Yankovich 21:37
Oh, that’s awesome. That’s awesome.

Ashley Russo 21:39
I think that’s that’s something I really like to strive with people is to say, really try to do the time management and look at look at how you spend your time.

Karen Yankovich 21:47
Yeah, I was at my daughter’s and she’s in her late 20s. And she I saw that book on her on her shelf. And I was like, Oh, I didn’t even comment on it. Because like, you know, years of Did you do your homework? Did you do this? Did you know Did you fill out this application of that? Seeing that book in her house was like so gratifying because I’m like, All right, listen, somewhere in there. She read it because you bought it. So I felt like that I

Ashley Russo 22:08
listened to part of that book, the second time as an audio book when I was driving my daughter who’s now 19 In college, but at the time didn’t have her license. And she’d hear snippets. And it was amazing how many times it popped up, she ended up writing a paper on essentially habits she had formed during COVID for college, and you’re like, Okay, I guess she was listening those different grades.

Karen Yankovich 22:29
Right? That’s awesome. That’s awesome. This is so good. This is so valuable. I think that I love that you are just encouraging women. You know, one of the things, one of the things you said I want to just kind of reinforce because I think it’s important, because sometimes we can go down this rabbit hole of to do’s in our business, I gotta make money, I gotta do this, I gotta get a client, I gotta serve my clients. You talked about volunteering, and I completely agree with that I can, I would, I can think of so many examples. In my life and in people’s lives that people I know where the volunteering took them. Some of in fact, some of the most successful people I know, got where they are, because they started by volunteering something. Right? So So you know, and I remember the first time I joined the Chamber of Commerce, I didn’t do anything. And then I’m like, I need to be on a board. The only way I’m gonna do, the only way I’m gonna go to these meetings is if I’m on a board, and then I was on a board and I started, you know, I created a conference for them. And, you know, and I met a ton of people that way. Right? So, but it came from volunteering, and that is a part of the networking that you talked about, right? And all of those things, you know, it’s interesting, I was at a kind of a like a retreat this past weekend. So I’m coming into this conversation a little you if you can’t if probably if you don’t know me, you’re like, This is you. Chill Karen but this is chill, Karen, I guess a little chill Karen, a little taller than normal, maybe. But we talked a little bit about like everything and nothing right. Like, we think that all the things we do are the is the everything that used to happen in our business. But sometimes, it’s the things that we think are nothing that are the most important things. You don’t I mean, the volunteering, the things like that, that we don’t really see the we can’t really pinpoint the value. Those are sometimes the most important things for us to do not necessarily the things we can actually drive the draw the path to the value.

Ashley Russo 24:09
Absolutely. And that’s part of putting yourself out there. That’s part of saying yes, and fulfilling your sort of Mind, Body Spirit, however you’d like to look at it. But I volunteerism is a huge part of the foundation of our company, because it’s important to me. So most of my employees, about half sit on boards, the other half volunteer at something, and it’s just something that we do we do a United Way Campaign collectively, we have 100% participation. And I’m really proud of that. And I think that it’s very important to infuse that first into yourself, then into your family then into your business. It will it’ll it’ll absolutely, absolutely pay you back. So find something you love. I mean, who knows it could be going and playing with dogs in a shelter it can be it really doesn’t matter what it is. But something that fulfills you and I you’ll get a lot out of it and you’ll create a ton of opportunity for yourself that maybe you don’t know All right off the bat, but it will happen. If you’re not an extrovert, get a buddy, get a friend, hold yourself accountable. I’m a big I said about scheduling and habits. I’m a big calendar person, I think if you want something to happen, you’ve got to put it in your calendar. I walk around you guys listening can’t see it. But I walk around with my 36 ounce, no 32 ounce water bottle with little reminders. And by the afternoon, I’ve usually gone through too, and I’m like, Okay, hit my water. anything extra is a bonus. Right? Right, right. Just creating those reminders and habits. And what I love about that book atomic habits is he opens the book talking about nobody wakes up and runs a marathon. So if you want to do that, what do you do? You wake up and you put your sneakers at the edge of your bed. It’s just a great analogy of how we can do things in our life and get and accomplish them with very small steps.

Karen Yankovich 25:47
Oh my gosh, so valuable, so valuable. So Ashley, tell me a little bit about how people can find you and learn more about you. And sure, how can people stay connected to you?

Ashley Russo 25:56
Yeah, well, first of all, if you’d ever like to check out our show, our website is the peak PE A K tv.com, the peak tv.com You can find us on social media, but also on our website, you can see past episodes. It’s all great positive stories of, of people’s individual and collective success. So I think people out there would enjoy it and relate to it. And our company is ASR media productions.com. And we’re happy to discuss anything anytime with anyone about what we do and how if we can ever be a resource or assistance, even if we don’t do the work, happy to do that, as well. So and you can listen to my podcast on scripted, with Russo on Apple, podcast, Spotify, or online.

Karen Yankovich 26:38
I can see that I can see that. Well, we’re gonna put links to all of this in the in the show notes here. So people to make it really easy for people to be able to find you. And this has been great, this has been great, I am definitely going to take a deeper dive into what you’ve got going. And I look forward to seeing work. No, but thank you so much for doing this. I think there’s a lot of things you said today that, you know, that apply so universally, to to people that are really trying to step into a new dynamic for their life, a new chapter of their life. Right. And it starts with you feeling the confidence in showing up and, and doing that. And, you know, one of the big tenants of Yeah, and one of the big tenants of all the work that I do really is have the conversation because you just don’t know where that conversation is gonna go. Right. So that’s where that volunteer is it comes in, that’s where you’re, you know, I remember having a conversation one time somebody in my local neighborhood when my kids were younger, and I’m like, you know, drinking a beer and a hotdog and shorts and a T shirt. And then I realized what I was taught, like I was talking to somebody that can be really valuable. And I’m like, Alright, like, how do I switch this gear? Because this is a really good conversation, right? Like, so you just don’t know when that’s gonna happen.

Ashley Russo 27:43
The basis of all of it is relationships. Exactly. Exactly the genuine interest in people and what they’re trying to achieve and where they’re headed. That how many to all kinds of opportunities and conversations, especially when you keep it like that. So

Karen Yankovich 27:55
great. All right, we’re gonna end on that note, because that says it all. Thanks so much for being here. Ashley.

Ashley Russo 27:59
Thanks, Karen.

Karen Yankovich 28:01
Oh, my gosh, I learned so much from Ashley Russo. I know, this is one of the reasons why I love having a podcast, I get to meet just some of the coolest women in the world. So if you I totally recommend that you follow Ashley on our social media, all the links are in the show notes for this episode. And check her out and connect with her on LinkedIn and bring her into your world the way I’ve brought her into my world. And this is how we all start to build this network of strong, successful, smart, amazing women around us right. And only good things happen when you do that. Remember, that actually is linked up. We are creating wealthy women of influence. I would love to talk to you to see if it’s a fit to get you some support. As you move into the next chapter of your life and your business. Just go on over to Karen yankovich.com/call. There’s a link. anywhere you’re listening to the show. There’s a link in the notes for this. And I’d love to see your name on our calendar. I’d also love if you love this episode, I’d love for you to share this. Right we come out with a new episode for you every week. I’ve got my LinkedIn quiz to help you get started on LinkedIn at LinkedIn quiz.com. We’ve got a lot of complimentary ways for you to learn how to just set your foundation. And the way we continue to do this is by you sharing this podcast right with your audience. So if you share this podcast with your audience, take a quick screenshot, share it on your social media tag me tag, Ashley, we all get more visibility. And it just helps us with our strategy to help provide this content to you every single week. So take a quick screenshot and tell your audience what you loved about this episode. Also, in the show notes, there’s a link for SpeakPipe where you can leave me an audio message. I love getting your audio messages. I respond to every single one of them personally. So just go on over to Karen yankovich.com/ 252. You’ll see all the details for this episode and the link for that. And it allows us to be more of a two way conversation right? It’s not just me speaking at you. I get to have a conversation with you. The bottom line is this can be simple for you. Let’s do this together and I’ll be back here next week with another episode.

251 – Unleash Your Team’s Potential: Elevating LinkedIn Strategies for Business Success

by | Sep 4, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to unleash your team’s potential.

Get ready to elevate LinkedIn strategies for business success!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Today, we’re diving into a topic that’s all about taking your LinkedIn strategy to the next level by leveraging the power of your team. So, let’s get right into it!

Optimizing Profiles and Building Personal Brands

You know, investing in your team’s LinkedIn profiles is a game-changer in today’s transparent business world. When you optimize their profiles, connect them to your company page, and let their personal achievements shine, you’re not just boosting their personal brands, but also elevating your business’s credibility.

Sharing Company Content and Networking

Now, one of the strategies that can truly amplify your business’s reach is encouraging your team to share your company’s updates, blog posts, and achievements. But don’t just stop there – add their personal touch, their insights, and experiences to make those shares engaging and relatable. And let’s not forget networking! When your team connects with potential clients, partners, and stakeholders, your business’s reach expands organically.

Endorsing Skills and Celebrating Achievements

Endorsements matter – they enhance credibility and make profiles stand out. So, have your team endorse each other’s skills that align with your business’s expertise. Celebrating achievements is also a powerful strategy. Whether it’s work milestones or certifications, showcasing these on LinkedIn not only highlights your positive workplace culture but also adds to your business’s appeal.

Sharing Customer Testimonials and Engaging with Customers

Let’s talk about authenticity. Sharing customer testimonials on LinkedIn is a brilliant way to build trust and credibility. And guess what? When your team engages with your customers’ posts, it’s a win-win situation. Not only are you showing genuine support, but it also contributes to the uplifting of everyone involved.

Participating in Industry Events and Content Sharing

If you’re hosting webinars, workshops, or creating valuable content, encourage your team to share it. By doing so, you’re extending your business’s visibility and engaging a wider audience. Remember, it’s not just about promotion; it’s about creating a magnetic marketing approach that draws positive attention.

To wrap things up, remember that the beauty of these strategies lies in their mutual benefits. When you elevate your team, tap into their networks, and foster collaboration, your business flourishes. And if you’re seeking guidance and support, my “She’s Linked Up” programs are here to help you navigate these strategies effectively.

Episode Spotlights:

Magical Quotes from the Episode:

  • “Investing in your employees’ LinkedIn profiles not only boosts their personal brands, but also elevates your business credibility in this transparent business world.”
  • “When your team shares relevant company content with their personal touch, you’re not just expanding your business’s reach, but creating an engaging and relatable connection.”
  • “Celebrating achievements on LinkedIn showcases your positive workplace culture and adds to your business’s appeal, creating a culture of celebration.”
  • “Sharing customer testimonials on LinkedIn builds trust and credibility, creating an authentic way to showcase the value your business brings to its customers.”
  • “From optimizing profiles to networking like pros, your team has the power to create a magnetic marketing approach that draws positive attention and drives business growth.”

Resources Mentioned in the Episode:

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Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 251.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, hello, I’m your host, Karen Yankovich. And for so long, and maybe still, employers were really hesitant to help their employees and their team with their LinkedIn profiles, they were worried about things like, why would I help my employee with their LinkedIn profiles, so they can go look for another job? Right. And, you know, I get that I do get that. And there’s still a lot of people that still think that what we’re going to talk about this week is how to incorporate your team and your employees into your LinkedIn strategy to better leverage their reach, right? This is 21st century marketing. This is, you know, if you’re helping one of your employees with their LinkedIn profiles, and they’re all getting new jobs, it isn’t a LinkedIn problem, right? It’s a huge problem. So if you are investing in your employees and investing in their success, and incorporating them, and their opportunities into the marketing for your business, it helps them right, when your business is successful, everybody wins, right? So we’re gonna talk today about how to leverage that because you know, maybe you can relate to that a little bit, right, maybe you have a virtual assistant, or an online business manager, or somebody that works for you. But that also works with other people. You know, the reality is, that’s the world we live in. Now, I highly encourage you to encourage your team members to incorporate they work with the work they do with you on their LinkedIn profile, I want to talk about how we do that, because it’s the business environment that we operate in now. Right, just like we can hide how old we are. Because the minute we tell somebody, we’re 10 years younger than we are, somebody will tag you in your you know, 30 of high school reunion picture, you know, people, people know more about the people on your team. So it’s a normal course of business, to have people on your team, at least in the world, the virtual world we live in now, that also work for other people, if that’s an issue for you, if you want them to only be talking about you then hire full time people, or hire part time people or make that a requirement of your staff. That’s okay, too. But know that it is also okay. And it is also, you know, just normal course of business. For you to have somebody that works on your team that also works for other people. And for them to claim all of that on their LinkedIn profile, we’re gonna, we’re gonna dive into that today. So you’re ready, we’re diving in. The first thing we want to talk about here is their profiles, the profiles of the people on your team, I want you to lean into their brilliance, I want you to invest in them having great LinkedIn profiles, you know, you want to make sure that their profiles are connected to your company page. If you have a company page, you want them as they create their experience section, you want them to choose your company, when they talk about the experience of working with you and your business. Because when you people go to your company page, and they can see everybody that’s on your team, everybody that works with you. And everyone that works for you looks like a rock star, it immediately elevate your business presence, right? When the personal brand of all of the people on your team are shining stars, that immediately elevate your business brand way better than just all the money you’re spending on your business branding, like colors and logos and all those other things, right. So take some time to invest in the profiles for the people that are on your team and the people that work for you. But remember that their profiles are about them, I do not recommend that you give them a whole lot of a long laundry list of things that they must do if they’re going to talk about you. Their profiles are about them, not about them as it relates to you, right? So you want to showcase why your accounting manager or your bookkeeper or your virtual assistant or your executive system or your online business manager, why they are the best online business manager in the world? And how because of that your business shines, but you’re not. You know, I don’t want you to be giving them a lot of rules about why they what they can and can’t say. Because at the end of the day, when you’re helping your employees with their LinkedIn profiles, what you’re doing is you’re helping them shine a light on themselves, not on your business. And when they shine a light on themselves again, it immediately elevates your business because you have all these rock stars in your business. Does that make sense? So take some time to have them create a great headline that talks about why they love working with the kinds of people they work with and in their role for you right same thing with their about Section same thing with their experience section and by the way, if their listing experience working for other people, oh well, right. Oh, well. We live in a world where we’re multi passionate, so many people. You know how

have are a accountant by day and a Reiki Master by night, right? That’s okay. I think that’s okay. Okay, if you have a problem with that, you know, I get that there’s no right one right or wrong way to do this. But I do think that if you if you just kind of open your mind to how amazing it is for your business, when your employees talk about the work they do for you, even if they’re doing work for other people as well, I think we’re gonna start to see some some changes and big changes, I want to talk about what they can be doing to elevate you as we go through the rest of this episode. All right, the next thing that they can do is share the company content, right. So you can encourage your employees and your team members to share relevant company updates, blog posts, your podcast episodes, you know what achievements your company’s has done on their Legion profiles, because what this does is it amplifies your reach, and it puts your business in front of that wider, but targeted audience, right, encourage them to tag you encourage them to tag other people in the business that maybe they collaborated on. Or that were part of the collaboration on this, right. But if you are sharing content on your company page, you want to encourage your employees to be sharing that content on their profiles as well. So you can get that content in front of more people, right, it makes sense. But encourage that to be a part of your strategy. And when they share it, what they can do is, is add their point of view, right? When you’re sharing, it’s just like you’re sharing other posts, when you share the company content, you you want to say, you know, oh, I was so much fun to work on this, or, you know, I love when Karen talks about this on the blog post, because on her podcast, because in our team meetings, she talks about this all the time, right? Like add your point of view, make this personal when you know they want to you want them to add their point of view and make it personal. When they share your company content. You also want to encourage your employees to use LinkedIn for professional networking. Because when, again, if they’re sharing your content, and the and that and they’re sharing it in front of a wider targeted audience, that’s a beautiful thing, right? So you want to encourage your employees to be connecting to be active networkers to be connecting with potential clients, potential partners, or other stakeholders that can grow your business. Remember, the success of the business filters down to everyone in the business, right? So they can introduce these contexts to the business when there’s a mutual benefit, right, potentially leading to new business opportunities for your business? Will it also benefit them in other ways? Of course, it will. But isn’t that okay? Right. And at some point, if their business, if their expertise gets elevated to that they move on to other things. I mean, isn’t that what we want? Right? Isn’t that we want, like, as much as we want people to work for us for the rest of our lives, especially our best people. We know that, that that’s not realistic, right. So when you encourage your team to be networking, and building a strong network of people around them, it immediately elevates your reach as well and your business’s reach, I would also encourage you to encourage your set your team to endorse each other skills on LinkedIn, take some time when you’re creating their profile, to put skills in there that are commensurate with the the work that they do for you. So that when people are searching for those kinds of things on LinkedIn, even if your profile doesn’t come up, their profile will come up, right. So you want to make sure that the skills are aligned with the kinds of things your business does, the kinds of things you want your business and your team to come up for. And LinkedIn searches, right. This helps with your magnetic marketing approach that we talked about in episode 249. Right, and then encourage everybody to endorse each other’s skills, right? Because the more endorsements you have on each other skills, the more LinkedIn will drive people to their profiles, when people are searching for those kinds of things, and obviously potentially getting in front of you as well. Right? So it helps with that authentic skill verification, it makes your team look more competent and skilled, because remember, they’re connected to your company page, right? So because they’re connect to your company page, when people check them out, and they see they’ve been endorsed dozens, if not hundreds of times for the kinds of skills there. They want to hire a company that has those those skills, it benefits you Right, absolutely enhances your organization’s credibility.

I want to talk for a minute here, I want to take one step back here and talk a little bit about how you can get some help with this. This is what I do with Karen Yankovich. Team and the shoes linked up Team. We help our students with this kind of stuff. We help you with your profile, we help you with your strategy, we help you get more visibility, right we help you create the plan that can elevate your business, elevate your brand and elevate your income to higher levels. If you want to know more about what it looks like to be a part of this team of people that are absolutely stepping into these big great SEO beautiful roles. Then just grab a spot on our calendar, Karen yankovich.com/called. Get to to our calendar, and we’ll have a chat and we’ll see if it’s a fit for you get some help with this because

I know that the things that I’m asking you sometimes makes sense. But you’re like, Well, how do I do this? What do we do what like help me with this, I’m here to do that. Karen yankovich.com/call Gets you support with all of this. Or at least we’ll see if it’s a fit to get you some support, right? We got to start somewhere, and it starts with that call.

Alright, so back to the things that we can do to elevate your team’s participation and your business’s LinkedIn strategy. The next thing I would love to see your employees and your staff and your team doing is celebrating achievements. We have a culture of celebration here and in Karen Yankovich, land and she’s linked up land, I want to celebrate your achievements big and small. So of course, I want my team to be posting work achievements, certifications, that they’ve had milestones that they’ve reached on LinkedIn, maybe they’re sort of maybe they’re celebrating, you know, I don’t know, whatever it is, it could be a life celebration, right? It makes them feel recognized and values, but it also enhances the image of your company, right? As a place where you’re cultivating a culture of celebration. Wow, that’s a mouthful, you’re cultivating a culture of celebration. And and your company is a place where individuals grow professionally, right? It all makes, it all adds to the value of your business. Another thing your team can be doing is sharing customer testimonials, right? If you have your clients permission, your employees can share testimonials from your customers, or case studies to showcase the quality of work and customer satisfaction of the people that your company works with. Right? Because again, that’s another thing that immediately and significantly improves your company’s credibility. And, you know, listen, if your customer is sharing testimonials, if most of the time they want you to be sharing it, right, because you can be remembered, this is LinkedIn, you can be tagging your customer in that you’re getting more visibility to that customer. This is like, I mean, I talk a lot about that on this podcast about like lifting each other up, and a rising tide lifts all boats, this is how that happens, right? When you’re getting customer testimonials. And not only are you sharing them, like in a cold corporate way, but your team is saying I loved working with Mary so much. This testimonial makes me just smile from ear to ear. Because her achievements are like just they blow my mind every week, right? So they can be sharing these kinds of stories as well. And it immediately elevates your business, of course, you want to talk about the fact that, you know it’s in relation to your business, especially if they work for other people as well. But these are ways that you can again, just kind of be lifting each other up. Speaking of your customers, you want your team to also be connecting with and supporting your customers, right? I cannot tell you the smile that comes on my face when I open up my LinkedIn wall. And I see my customers posts with my team’s comments underneath of them. Right, really lifting them up and elevating them. This is the this is what you want. Now, you know, have there been times where my customers have hired people on my team to do things that I don’t do they have been, I’m cool with that. Right? Why would I not be cool with that, I have a very specific thing that I help my customers with, if there’s people on my team that can help my customers beyond that. I’m okay with that. Right now, if you’re not again, you don’t have to do these things. But I’m okay with it. Because as far as I’m concerned, this is the internet, right? It’s an open book. And when your team are connecting with your customers and building relationships with those customers, it just again elevates everything. And it really shows your customers and your clients and your students, that they’re not just working with you that they’ve got that you’re bringing this wealth of experience to their world. Right. It’s It’s such it’s so beautiful. And the last thing I want to talk about here is having your team engaging in and sharing things like industry events that maybe you’re hosting, or maybe you’re going to your lead magnets maybe that you’re that you’re putting out there you want your your team to be sharing this information and their personal takeaways from this stuff, right? Like if you’re, if you’re hosting a workshop or a webinar on your team’s a part of it, you want them talking about this, right? You want them sharing information about this. And because it is it not only increases your visibility, but it can lead to engagement with other people that were a part of that after the fact right? Like if some if your team is engaging with people about a webinar, and then people that participated in that webinar are not only engaging with you, but they’re engaging with your team. Right? This is how we just kind of can just see how beautiful this is right? How magnetic this becomes. As opposed to I hate to even say this because I feel like this is such a beautiful collaborative episode. But as opposed to spamming your network, right? This attraction, marketing, this magnetic marketing that you’re incorporating your team with, you’re elevating your team, you’re elevating your customers, you’re elevating your business, you’re elevating your prospects, and it’s all done in this positive beautiful attraction way right?

So let’s recap this a little bit, I’m gonna run through these eight things that I mentioned here. The first thing that I talked about is optimize their profiles, take some time invest in optimizing your employees and your staff and your team’s LinkedIn profiles, whether they’re contractors, or whether they’re employees. And again, I mean, you know, check with your accountant on the legality of whether they should be a contractor or an employee, I’m not qualified to talk about that. Alright, the second thing, share, have them share company content, right? If you’re posting content on your company page, you want to encourage your team to share that with their point of view. Encourage your team to network and build their own personal networks that immediately elevates your business’s reach, right? How cool is that? Make sure that everybody is endorsing everybody’s skills, right, you want to make sure that their skills listed are the ones that you want them to be known for, and then do everything you can to to get more endorsements on those skills. So that it again, it’s helping your workforce and your team look more competent and skilled, and which immediately enhances your team. your business’s credibility, celebrate, celebrate, celebrate, have your employees celebrate their work achievements, have them celebrate their certifications, and jump in on those celebrations. Like just cultivate that culture of celebration. And encourage your team to be celebrating their achievements on their LinkedIn wall and then jump in and celebrate them with them. Encourage your team to share customer testimonials. Tag your customer tag, you tag whoever right tag, if it’s legitimate, right? Don’t tag random people, but tag them, encourage them, tell them how much you know, make them ask them to add their point of view to that testimonial on how much they enjoy working and what their perspective is on that when the customer testimonial when right. And then the last thing is make sure you know encourage them also to be to be sharing your information on your events, your webinars, your your lead magnets, your sales letters, anything that you’ve got going out there, encourage your employees to share this information and to engage in conversations on these things. Because it’s just it’s a way to just get more visibility all the way around. And it’s just lifting each other up in so many ways. You know, I mentioned earlier that this is 21st century marketing, we have got to open our eyes to the fact that we the world we live in is much more transparent than 1020 30 years ago. And I believe when we jump into when we embrace that transparency, and we just leverage the opportunity, all the opportunities we have, we are not only helping our business, but we’re helping our team, which who doesn’t want to be doing that, right, and we’re helping our prospects find us, we get to help more people, it’s just it just is such a ripple effect that brings in and create that magnetic approach to your marketing. I want you to have a more magnetic marketing approach. And I’m here to support you, if you’re looking for some help with that, in our she’s linked up programs. My goal is to have there be more wealthy women of influence in the world, I want you to have this magnetic approach, not spamming have five calls a week on your calendar, and you’re converting four of them, right, a very high conversion rate, very specific marketing strategy that’s built around ease and not spam and stress. Okay, and we attract the most beautiful, incredible people into this program. If you want to hang out with these incredible women, grab a spot on my calendar, Karen yankovich.com/call gets you to that calendar, I’d love to chat with you and see if it’s a fit to get you some support. So if you’ve listened to this show before or if you love what you’re hearing today, you know, I love hearing from you. So make sure that you’re following good girls get rich on Apple podcasts. We love your reviews, your reviews, help me get a sense of what is resonating with you. And so I can do more of that right. I’d love for you to share this episode on social media, take a quick screenshot, use the hashtag good girls get rich tag me, I’m at Karen Yankovich across all social media, be sure to share your posts with my audience. And that’s how I can get you more visibility for helping me get more visibility. Right. It’s that collaborative, beautiful approach that we teach day in and day out. In the show notes below. There’s a link for SpeakPipe where you can leave us an audio message I love your audio messages. I respond to every one of them personally, I feel like it’s a way for me to make this less of a me speaking at you. And you know, conversation and a way for us to actually have a two way conversation. So jump on over there to Karen yankovich.com/ 251 and leave an audio message and then we can chat. Right? I would love that. All right. Remember that rising tide that lifts all boats. Right? I do this podcast to support you. We’ve got our quiz if you haven’t taken that yet LinkedIn quiz.com tons of resources from you once you’ve taken the quiz. I’ve got my videos everywhere. Remember I said earlier a rising tide lifts all boats. Right? I do this podcast support you I’ve got tons of free resources for you. We’ve got our LinkedIn quiz.com where you can take a quiz. There’s so much so many resources for you once you’ve taken that quiz that gets emailed to you

You, I don’t want to continue to do this right. These are these are the ways that I support you. Help me help you share this podcast on your social media. And then we can continue to do this for you. Right. I hope this resonated with you. I hope that you take a minute to implement some of the strategies we talked about here today. And let’s do this. Let’s do this together. I’m here for you. I’ll see you back here next week with another episode.