210 – Shine a Light on Yourself

by | Oct 31, 2022 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares why you have to shine a light on yourself.

Are you uncomfortable shining a light on yourself? Then this episode is for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

The Afterparty:

About the Episode:

Do you find shining a light on yourself difficult? Don’t know where to start? Unsure why it’s important?

If you want to grow your influence and grow your business, you need to shine a light on yourself. Sometimes, though, that’s easier said than done, especially if you’re uncomfortable doing so.

Start by building relationships with journalists. Then get clear about what makes you unique. As you do these two things, you’ll find it easier to shine a light on yourself.

Want the nitty-gritty of how to get comfortable? Listen in to Episode 210!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/210
  • Introducing this episode’s topic (2:03)
  • Build relationships with journalists (6:07)
  • Be clear about what makes you unique (10:36)
  • Get comfortable shining a light on yourself (13:01)
  • Episode recap (15:08)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 210.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hello there. I’m Karen Yankovich. And this is episode 210 of the good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach women simple relationship heart based LinkedIn marketing, a system that gets you having conversations consistently with the kinds of people that can change your business, change your life, change your bank account balance for ever, I want there to be more wealthy women of influence in the world. And it often comes down to the people that you know. So that’s what we teach in our she’s linked up program. This is Digital Marketing with the human touch human to human marketing, building the who you know, in your business, right. So if you’ve listened before, or if you’re loving what you’re here today, you know, we’d love to hear from you. So make sure that you subscribe to good girls get rich, on wherever you’re listening to the show, I’d love for you to leave a review. So that helps us get some more clarity on the kinds of content that you want to hear and that you’re really resonating with, and that you want more of. And of course, I’d love for you to share this episode on social media, use the hashtag good girls get rich, tag me a matt Karen Yankovich. And then I can share your posts with my audience. And then we both get more visibility, right, we can lift each other up in the shownotes. There’s also a link for SpeakPipe, where you can leave us an audio message, maybe it’s an audio review, maybe you have a guest suggestion. For me, maybe there’s a topic you want to hear me talk about, just go to that link in the show notes. And click that link to SpeakPipe. And leave me a message. I love those messages. And I will definitely respond to every single one of them personally. So just go to Karen yankovich.com/ 210. You’ll see the blog for this page, you’ll see the link to speak pipe and check that out and touch base with me. So I actually heard this message on a an AI actually, there’s a couple people in my life, one of whom actually is going to be on the show next week. But there’s a I was listening to so Rhonda swan is our guest next week, and you guys don’t want to miss that show next week. But I was listening to a conversation between Rhonda Swan and Kelly O’Neil. And Kelly had invited and introduced me to Rhonda. And one of the things that they talked about was how important it is to be visible and how important it is to stand out from everyone else that does what you do. And Kelly said in that interview, if you’re not standing out you’re invisible, was like oh my gosh, that is so true. And that’s so resonated with me and a lot of the work that I do. So I’m gonna link in the show notes to Rundas episode with Kelly so that you can listen to that if you want to. But it was really important to me, like it really just sat with me. And I was like, wow, I really want I really want to talk more about that, because it’s so true. And I think that, you know, the pandemic made that even more true, because you know, prior to the pandemic, we’re all using social media, everyone’s using social media and to grow their business. But then came the pandemic, the world went virtual and the noise got deafening. Right, can you relate to that? So the noise guy, definitely. And then now all of the things that US entrepreneurs used to do to market our businesses, they just want to work in anymore because the noise got so loud that I think it escalated it fast. I think maybe it would have happened eventually. But I think with the pandemic, it made this phenomenon of just the online got so noisy that that we backed off, right, we backed off, we stopped paying attention. You know, ads weren’t working the way they used to work.

I mean, I used to get people, I used to get clients from Twitter all the time. I don’t really get claims from Twitter anymore because Twitter got really, really noisy, right. So I think that that happened, which made it even more important to stand out. And which made the people that weren’t standing out even more invisible. Right. So this, this visibility stuff did not come naturally to me. I you know, I grew up in the 70s where women were just coming into their own right, we were just getting a voice in the 60s and 70s. And I was taught to not stand out we were taught and it wasn’t like I was taught nobody ever gave me a thing that said women you know, they there were things that girls should be seen and not heard. Right women were not it wasn’t saying like you know, you gotta go hide in the corner. But they weren’t we weren’t taught to shine a light on ourselves, right? We just weren’t so for me it didn’t come naturally so I really had to build this muscle coming from a place of having no idea how to do it right like just coming from a place of never done never having done that. In fact, I was like the opposite when I was a kid I never wanted to shine shine. I remember when I was a kid I was a you know what I’m one of those like little little kid cheerleading teams. And they wanted to make me Captain and I said no, I didn’t want to do it because I just didn’t want to stand out. I didn’t want to be on the frontline. I just didn’t want to do it. So I was like, so the fact that I’m doing this now and having a podcast is is actually pretty remarkable, but I guess I learned over time that that was the, you know, the only way for well, it was the way for me, let’s say, there was a way for me it was the path that I needed to take for whatever reasons, right? And I talked a lot about that on the show over the years. But can you relate to that? Like, do you sometimes look back at your childhood and think like, you really weren’t taught to be to shine a light on yourself? And yet now, if we’re not doing that, if we are not, you know, if we’re not standing out, we’re invisible, and how and, and then we struggle so much more, right? And I don’t want to see you struggle. I’m not saying that you can’t be successful if you’re invisible, but it’s a whole lot harder, right? It’s a whole lot harder. So you know, maybe you’ve even seen people that, you know, you’re better than right, you know, you’re better than and they’re getting, you know, TV interviews and publicity and big opportunities. And you know, you could do a better job with them, it isn’t, because they’re better than you. It’s because they do a better job of shining the light on who they are, then maybe you do. Right. So I’m just saying this, because this is not to call you out, it’s to let you know, you’re not alone, if you can relate to that, right. So let’s talk a little bit about how, how I do that, how you can do this. So you’ve turned, you’ve heard me talk about the types of the three different types of relationships that I like to see you build on LinkedIn. And that I think, is episode 205. We’ll link to that in the show notes also. And one of those categories is who are the journalists that write about who you’re talking to? Who you’re, you know what you’re expert in, right. And I want you to bake that in to all of your marketing as you are using LinkedIn, to grow your personal network, the network of people that can change your life, right. And that absolutely is the case, I see it every single day, you want to make sure that some percentage of that effort goes to building relationships with the journalists, the podcast host the TV hosts that talk about the things that you’re expert in, you want to build relationships with them, you know, you don’t want to reach out to them and say, you know, hey,

Mary, you talked about this, and I talked about this, and you should have been on your show, like, you know, I mean, again, this is relationship building, like if you walk into a room, or somebody came to you, how would you feel if you were on the other side of that conversation? Right? So building relationships with journalists, and you know, one really, really easy way to do this. And of course, this works really well. If you have a great LinkedIn profile, right? You, you’ve got to have done that work first. And you know, in all of our, in our she’s linked up programs, that’s the very first thing we do with you is we help you with your profile, most of our programs are right for you. And you know, one of the really easy way to do this, because remember, journalists and podcasts, those they’re prolific right there, they’re putting out content all the time. So you know, when people come to us, like, I just don’t know what to say, to build these relationships. Well, here’s what you say, if it’s the press, you know, you say, you know, hey, Mary, I just listened to Episode 100 of your podcast, where you interviewed Joe, and boy, I love this conversation. And you share that episode on your social media, right, lifting each other up, I asked her to share this episode, right? And the very first thing I did, and people do that, but let me just tell you, it’s not happening as often as you would think. Right? So when you do share, a journalist’s content, an article they wrote, maybe it’s a video that you saw them in or a podcast, whatever it is, they will notice that they will notice that because it’s not happening as often as you think, even to the most popular people you’ve seen, like Instagram Stories, where people that are really, really people that have, you know, a million Instagram followers show in their stories, when somebody talks about their book. It’s not like people are doing it 10 times a day, right? It does. So we so we remember that when you do that. So if you want to build a relationship with a journalist that writes about or that talks about the kinds of things that you’re expert in, share their content, but beyond just sharing their content, tag them in it. So they know you share their content. So many of us are sharing articles and podcasts and blogs that we love with our audience, right? Because that’s part of being an influencer. I like to call that lateral learning, right? Like, you know, I mean, listen, I think you should be listening to the things that I talked about. But sometimes I can share other people’s content like I shared, Kelly and Rhonda is interview right. That’s, I think that my audience is going to really resonate with that interview. So I want to share that. And of course, I’ll tag Kelly and Rhonda, right, so that they know that I’m sharing that interview. And you should be doing the same thing, because this is how you start to build relationships with those journalists, but also then connect with them on LinkedIn, right? Go on over to LinkedIn, and send them a connection request and say, I don’t know if you saw it, but I tagged you because I shared your article about blah, blah, blah, on, you know, multiple channels today, because it’s so resonates with what I teach. And I really wanted my audience to hear your perspective on this. I’d love to be connected to you here on LinkedIn. Right? So this is how you start to build a visibility campaign, how you start to get seen more and so that you can be shining a light on what you do so that you’re standing out from your competition, right so that you’re you’re becoming less and less invisible and more and more visible, right? So start incorporating it building relationships with journalists into the relationship building work that you do on LinkedIn. And if you’re not doing relationship work on LinkedIn, DM me on LinkedIn, and I’m going to add, I will talk to you about how you should be doing that. Because that is, you know, 99% of the time when I ask people where they get their business from, they tell me referrals, right, and then they’re not doing more, they’re not building more relationships and get more referrals, right, they’re tick tock dancing, and I’m not knocking at all for doing that. Make sure you do the referral piece. First, the building relationship piece first, right? If most of your business comes from referrals, so definitely you want to be having a relationship, building marketing strategy. And then the second thing I want you to think about as you’re doing that is be ready that necessarily with pitches, but be really clear, get some real clarity around what makes you different, what is unique about you, and what you do, in fact, I kind of want you to come up with something that makes the message that you put out there, maybe a little disruptive, right, because that’s what the, the journalist doesn’t want to hear what everybody else is talking about. If you have a point of view, that’s a little bit disruptive, to the mainstream ideas that are out there, you want to have like a, you want to have those ideas at the ready. So that if you have an opportunity to talk to a journalist or have a conversation with a podcast host or whatever, that you’ve got that at the ready, you know, one of the things that I do, and that I that I teach in the programs, and in fact, I’m going to be speaking at this conference is go to podcast conferences, right. So I’m going to be speaking at pod Fest in Orlando in January. And I highly recommend that whether or not you have a podcast, you attend podcast conferences, because it gives you a chance to meet all the podcast hosts that talk about the kinds of things that you do, right, but you want to have you want to be ready with the conversation about why your point of view is a little different than what everybody else is saying. Maybe even a little controversial, maybe even a little disruptive, not looking for you to be out there talking about you know,

I mean, like, I want it to be true to you. And it’s not about arguing or fighting. It’s about have you thought of this point of view. Like I know, everybody’s saying this, like one example is one of my students, she really focuses on helping employers retain their employees. And you know, her disruptive message is I know, everybody’s out there saying the great resignation, the great realignment, blah, blah, blah, blah, blah. So what if it doesn’t have to be that way? Right? What if what if I want to make what if you want to make a commitment, so to make sure that your employees are staying? Right? So that that’s not even an issue for your company? Right? Instead of saying, how do you deal with all your employees leaving? How about you keep them in the first place, right? So see how that’s just a little disruptive from the mainstream narrative. So you want to be ready with some ideas like that around what you talk about. So if you’re in a podcast conference, or if you’re talking to people or building relationships, you can say, you know, I’ve got just a couple of things that I like to talk about, you know, and to have that ready, you don’t have to have it scripted and organized, but just just have some two or three ideas in your head, about things you could talk about if you’re interviewed. And then the third thing you need to do is once you start doing this up, you’ve got to be careful, be really comfortable, or get really comfortable shining your light on yourself, like just being a beacon, and stop hiding. And being in it’s really easy to be invisible in social media, right? You can just like hide behind your computer and just be that person that shows up. I want to see your face. I want to see I want to hear your voice. I want you to be sharing everywhere, not just on your business stuff. Here’s the interview I did on three girls get rich, right? I want you to put it on your personal page, I want you to be talking about it. I want you to be out there shining a light on the things you do. Don’t maybe even start building relationships with TV journalists, right? Who are the people if your business? Are you going to CNBC regularly to their website and looking to see who are the who are the hosts that talk about the kinds of things that you talk about in business, right? Are you doing these things, because this is how you are standing out from your competition. You’re no different than the person you were six months ago when you weren’t doing this. But now that you’re shining a light and you’re standing out, you’re no longer invisible. You’re now creating a visibility campaign so that you can get the business so that not only can you get the business, you can get the higher price business because you are the one in your industry that’s as seen on CNBC, that as seen in all these places, right? So it substantiates your credibility and substantiate your pricing, right? If maybe it’s a little bit, maybe your pricing might be a little bit higher, because you want to be able to over deliver. So you’re not looking to be the cheapest one, you maybe want to be able to like no, I want to come in at this price point. Because then I can do all this cool stuff. But you can land that business, if you have the credibility to learn that business and this publicity stuff gives you that credibility. So that’s why I built I bake in publicity into every single thing that I teach in LinkedIn strategy, because I it’s so overlooked, and we’re gonna talk so much more about this next week. When I have Rhonda on the show, I can’t wait for you to hear that. But for now, just know that this visibility makes you stand out from your competition. So let me just recap this for a second. First thing you need to do is incorporate journalists into the work you do on LinkedIn into your relationship building into the strategies that you create, to build your network, and then have some ideas ready as to what makes you different. What’s a little disruptive? What’s unique about your perspective on the market you serve? Okay, do you just be ready with those couple things? So that you can jump into conversations with that? And then please start to become more comfortable shining a light on your genius, turning on your video camera, getting on you know, like getting having a podcast, getting interviewed on podcasts shot, maybe even getting TV interviews, right, shine your light. Right, this is what this is what will make you stand out from your competition. Let me use an example of a realtor’s. Right, I work with a lot of real estate agents. And you know, and if you just throw a dart at the United States, and any town that it lands on, has 10 2050 Real estate agents in the town right? So how do you not become invisible? How do you stay? How do you become the visible real estate agent in your town? Now? Yeah, you can do it by and you should probably I mean, every realtor I know works hard, right? More money realtors that I know work hard. So you can be working hard so that you can get all that business. But here’s the other thing. If you’re the only Realtor in town, who is a seen on NBC, who has been interviewed in Zillow, who’s you know, who’s got publicity, and you’re sharing that all over social media, you will immediately be seen as the shining light Realtor in your town and get more referrals, right, because you’re standing out from everyone else, you’re no longer invisible, this is something you can do. And honestly, this is something you must do. If you really want to have the kind of career that I know is there for you. The kind of business that I know is there for you. Post pandemic, we have no choice, we have no choice, but to do what we can to stand out. And this publicity piece is how I choose to do it and how I choose to teach my students how to do it. Because like I said, it’s so easy. Journalists are prolific. And if you’re just serving them, instead of pitching them and building relationships with them, and showing up and showing up as your you know, confident expert self, it’s going to get you more and more and more of these opportunities. So I hope this sparks something in you today, we’re going to pick this conversation up next week with Rhonda, know that I am here for you with this, you know in our as she’s linked up, our goal is to create more wealthy women of influence. You know, if you want to know what it’s like to hang out with more of these wealthy women of influence, so that you are building relationships with them. I mean, our students are getting featured all over the news all over the place. And it’s so exciting, and it brings them more busy gets the more opportunities, right. So just, you know, go to Karen yankovich.com/call. And you can book a call on our calendar. I’m happy to chat with you. And you know, we’ll talk a little bit about whether we you know, what, whether we not think it’s a fit for to work with you. But more importantly, we’re going to talk about you and your business and get you some great ideas for you moving forward. And remember here that this is all about lifting each other up, right? When you’re sharing these journalists content, you’re listening to journalists up when they quote you in their articles, or when they interview you for their articles. They’re lifting you out, right and that rising tide lifts all boats be a part of that rising tide. Right?

I do this podcast to support you. I’ve got you know, I offer these free consultations to support you. This is the first step to building having more success using LinkedIn to build better relationships. Let’s lift each other up. Help me help you share this podcast, take a quick screenshot of this episode on your phone. share that on social media tag me use the hashtag good girls get rich. And then I can share it with my audience right and get us both more visibility. I am here for you. I’m here for you as we’re moving through the rest of 2022 into 2023. I think that there’s so much opportunity for us. I’m excited to see what’s in there for it for you but know that the time is now the time is now to stand out from the crowd and step away from that invisibility. And thank you Rhonda and Kelly for the conversation that sparked this whole episode. If you’re not standing out, you’re invisible. I’ll see you back here next week with Rhonda

206 – Does Size Matter on LinkedIn?

by | Jul 25, 2022 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen answers the question, “Does size matter on LinkedIn?”

Does your number of connections on LinkedIn matter? Yes. And no.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

It’s often asked if the number of connections a person has on LinkedIn matters. And the answer is both “yes” and “no.”

Obviously, that’s a little confusing. So the short answer… you do want to have 500+ connections. After that, stop worrying about the size of your network. The only other thing you should pay attention to is the size of the networks of the people you’re connecting with.

To learn more about why size does and doesn’t matter, listen in to Episode 206!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/206
  • Introducing this episode’s topic (2:00)
  • Do you want to have 500+ connections? (5:30)
  • Stop worrying about size after 500 (7:10)
  • Pay attention to other people’s networks (9:57)
  • Episode recap (11:56)

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 206.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
And low there. I’m your host, Karen Yankovich. And this is episode 206 of the good girls get rich podcast. And this show and this episode is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing to women, a system that simply gets you on the phone with people that are perfect for you people that can change your business, change your life, and increase your bank account for ever. Our goal is to create more wealthy women of influence. If you listen here before, if you love what you hear today, you know, we love to hear from you. Please make sure you’re subscribing to the show wherever you’re listening to. And I would love for you to leave a review. Again, your podcast platform of choice that helps me understand what episodes you’re relating to. And also, of course, we’d love for you to share this episode on social media, use the hashtag good girls get rich tag me, I’m at Karen Yankovich across all social media, and then I can share your posts with my audience. And we both get more visibility that way, right. So that is how we can grow. In the show notes below. There’s a link for SpeakPipe where you can leave us an audio message, maybe you’ve got a guest you think we should interview, maybe it’s a topic you’d love to hear me talk about, maybe you just want to leave a review there, whatever we would love that I love getting audio messages from you. So just go to Karen yankovich.com/ 206. You’ll see the blog for this page, you’ll see the link to SpeakPipe and all the other things I talked about on the show today. So check that out. So the topic today is the size matter on LinkedIn. And I want to tell you a little I don’t know if it’s a funny story. But it’s an interesting story I think about when I first got started teaching LinkedIn, you know, a tiny little bit of my background, I have been in sales and marketing my whole life, for the most part in the technology world and it but there was always there’s always been a sales component to it. And when I started to shift my career and my business to digital marketing, I just naturally started bringing people to LinkedIn, because what I was naturally good at my strength was relationship marketing. And I really saw the need for shining a light on your genius, right? If you you know, what I mentioned, I was in the IT world, I was often the only woman in the room in the in the IT world. And if I didn’t show up and confidently, you know, shining a light on what I knew about and how I could support the situation, I was gonna be ignored. Okay, so I, I just kind of grew up in that world, right? So. So when I moved into this world, and I really wasn’t doing just LinkedIn strategy, I was doing digital marketing, like marketing strategy in general, and digital marketing strategy, I was just naturally bringing people to LinkedIn, because that’s where relationship building, it happens. And that’s where it’s important that you shine a light on your genius. And I was kind of doing it naturally. And then, you know, I was a part of Marie Forleo xbi school back in the day, I took B school in 2012. And one of my, I had some a couple little one, one specific little mastermind that I was a part of, and I remember somebody saying to me, you know, you talk a lot about LinkedIn, maybe you should be focusing on that, because people are starting to ask me to speak on LinkedIn. Right? And I hadn’t really thought about niching down on LinkedIn yet. So I’m like, alright, well, if what would that look like if I did that? So first thing I did was look at my LinkedIn profile. I’m like, Well, this is where this starts, right? I’ve got to take a look, I’ve got to start with my profile. And really, and by the way, I remember having profile envy. I remember seeing other people’s LinkedIn profiles and going, Oh, my God, I wish my profile looked like that. Right. So I totally remember that. And I only had like, a couple 100 connections, because I wasn’t really using it to mark it as much. Because I just just the way that things had happened, right. So now that’s all changed. So what I did was I don’t know if any of you guys are listening that might remember back in the old 2012 B school days, I went into the B school group, and I offered LinkedIn profile reviews. And I was like, Who wants me to review your profile. And I did simply to grow my connections over 500 I needed to be over 500 so that people could see I at least had 500 Plus, if I was going to be teaching this stuff, I certainly had to look worthy of people’s investment of time or money, right? Even though I knew I knew what I was doing, I wouldn’t have been teaching it right. But I was like, I had to get over 500 I gotta start like, I start doing this work. So that’s how I started doing this. And at that time, that was really, that felt really important to me. So I did LinkedIn profile reviews, and I’m like, you have to connect with me if you want to review so you know, so that I can see your profile. And in those days, that was sometimes true. It wasn’t 100% True, but I was like we gotta let’s make sure we connect so I can make sure there’s nothing hidden from me. I think that’s what I said. So that was so I wasn’t making things up. But I was just saying that because I needed to build my connections, right?

So the idea of how many connections you have has been in my head since the very first day that I started focusing my business on LinkedIn. And I’m wondering if you wonder about this, like, Do you wonder if those numbers do matter on LinkedIn? Does size matter on LinkedIn? Well, in my opinion, it does. And it doesn’t, there are a couple of places that it does. And we’ll talk about that in the show. And then there’s one big massive reason that it doesn’t. And that’s what we’re gonna get into now. So the first thing is, let’s talk about, do you want to get over 500, let me just be clear, this is not as transparent as it used to be back 10 years ago, it just said 500 Plus, and it was really hard to find out what that real number is. Now it’s different because now next to the number of connections you have, you also have the number of followers and that’s public. So even though it might say 500 Plus connections, the number of followers is, is still published there. So it’s not as trans it is, it is more transparent now than it was then that being said, get over 500. Like, if you’re going to be using LinkedIn to market to build your network, you know, you’ve got to have a great profile, and you really do have to be over 500, like, let at least let it at least say 500 Plus, okay? I mean, it’s not that hard to do. And I don’t want you doing this randomly. But if you belong to a network, go into your chamber of commerce and connect with some people there, maybe you know, a lot of the a lot of groups on Facebook, like the women supporting women groups, they’re always looking for that every now and then they have a LinkedIn connection day, right? So go on that and connect with some of those people there. Don’t connect with everyone. Like don’t just connect with people, because because you’re saying Karen said get over 500 Try to be somewhat strategic about it. Because I don’t want you to have a random network full of crazy people, I’d like you to have a really valuable network. I mean, if you certainly can join our network, LinkedIn for women community.com. And, you know, put a message out that you’re looking to get over 500, based on this episode, maybe we’ll even do a post about that next, you know, when this episode goes live, and you know, so that if you need support of that, we’re here to support you with that. Okay. So the first thing is, it matters in that it matters a little bit in that one section. Okay. The second place that I want to talk about whether it matters or not, it absolutely does not matter. Once you get over 500, do not worry about the size of your network. Do not build your network with tons of random people do not hire somebody that’s going to spam your network and connect with 100 people a day, because somewhere somehow, some by some magic miracle leads you’re gonna fall out of the sky. Okay, don’t don’t do that. Because what your LinkedIn network, if you’re strategic about it can be the most valuable thing in your business. Right? It’s the who, you know, right? We’ve heard our whole lives it’s not what you know, it’s who you know, right? This is the who you know. So when it’s full of garbage, you’re not going to be able to vote leverage it as much, you’re just going to be like, Oh, my God, I get all this crazy pitching stuff, which again, PS, why you shouldn’t be connect with 100 people a day, you don’t want to be one of those people. That is pitching people all this crazy stuff, right? Don’t worry about it. Don’t worry about it. Now, listen, in full disclosure, I have a ton of connections, but I have a ton of connections, mainly because a lot of people connect with me, right? Because I teach this stuff, I’m speaking at an event, I get a lot of connection requests, right? So so I have a lot of connections. So I’m not like I’m saying this to you. And you can if you look at my network, you’re like, Well, you can you have 15,000 people you’re connected to Well, that happened over time organically, okay, I there’s never been a time in my life that I’m like, I need 15,000 connections. If organically you get to that point, that’s fine. I’m not saying limited. I’m saying don’t, it doesn’t matter if it’s 501 or 15,000. What matters is how many people you got on the phone with that week from your network. And the more strategic and consistent you are with building your network, the more of those phone calls you’re gonna have, and the more valuable they’re going to be. These are all things we teach in our cheese linked up program, because I want women to be on the phone consistently with the most brilliant people in the world and the people that can change their business forever. So that doesn’t happen. When you spam your network. It happens when your strategic and consistent and it doesn’t take a lot of time. I’m telling you, this process doesn’t take a lot of time. So when it comes to building your actual LinkedIn network, I don’t really care how many people you have, I don’t want you to be connected with a ton of people. Frankly, I want you to be every person you connect with. I want your goal to be to get on the phone with them doesn’t happen, of course all the time. But that should be your goal. If you’re not if you don’t have a goal, to actually connect and build a relationship with somebody that you are out doing outreach to connect to Why are you connecting with them? Right? It’s about building your business, building your network, building your your, you know, we’ve heard like your network drives your net worth,

right like it is true, it is true. It doesn’t matter about the size, though. It’s not about the size. It’s about who’s in that network, right. That’s why I want you to be strategic. And this third thing is gonna be a short episode today. Then the third thing is, there is a value and paying attention to the size of the people you’re connecting to, to their networks, because it is valuable to have a large second degree network. Okay, so hear me out, let me tell you a little bit about what first, second and third degree networks are in case you’re in just in case you don’t know, first degree networks are you and I are connected. Your second degree network is you and I are connected. And maybe I have my you know, let’s say you have 1000 connections and in your 1000 connections, I’m connected also, to 50 of those people, the other 950 in your network becomes second degree connections to me. And where that’s valuable is, as you are doing that research, and being strategic and consistent about how you’re building out your network, it’s much more valuable if they’re second degree connections versus first degree connections. Because you’re only one it just like, psychologically, you’re only one step away. And there might be an opportunity to say, Hey, I see you’re connected to Karen. And we’re both connected to Karen, I’d love to connect with you as well. Right? So it is important, not important, but there’s a value to looking at the size of your second degree network. And as you’re building connections, for example, connect with me, because I have 15,000 connections, right. And I, I think that they’re mostly valuable connections, right? Because I’m not really picky about saying yes, I’m sort of picky about saying yes, I say yes, because many people might just want to connect with me or follow me because they listen to my show, or, or you know, but maybe they want to work with me, right? So I’m always willing to say, Yes, I’m happy to be connected, unless they pitch me on that initial connection request, in which case, that’s where it, that’s where I’m picky. I’m like, I’m not doing that. So don’t spend a lot of time worrying about this. But there’s a value if we’re talking about numbers, does size matter on LinkedIn, size could matter in the size of your second degree network, because it helps you build your first degree network. Hopefully that makes sense. Let me recap that, the first thing you need to do is make sure you’re over 500, just get over 500. It’s not hard to do. Do it as strategically as you can by like, again, connecting with people in organizations you belong to go to their member directory and connect with people be strategic, because listen, you might be able to say, hey, maybe there’s a collaboration opportunity, right? But like get that make that your first priority. Once you hit that, that’s it five people a week, that’s my goal is to do outreach to five people a week, because if you aren’t just reactive to your network, then your network is not useful to you. It’s just it’s just a bunch of crazy people, right? Maybe they may not be crazy, but they’re random and not strategic. If you are strategic about adding, you know, high value people to your network every week, not 100, but five a week, right? In a year, it gives you another couple 100 really valuable people in your network. And that’s what we want for you, we want you to have really valuable people in your network. So it doesn’t matter how many there are, be strategic, be consistent, do be connecting, but make it small. The third thing is if you’re going to focus on large networks focus on the large networks of your of your connections, do they have a large network, because a large network of second degree people is valuable as you’re building your network. Okay, so hopefully that matters. So the answer to the question, Does size matter? Generally, no. There are a couple of things for the vast majority of the work you’re doing on LinkedIn generally know it with those two exceptions that I mentioned. And those, again, are not the important things. The important things on LinkedIn are being strategic consistently connecting with people and consistently getting on the phone with people. That is where my students are having quarter million half a million dollar years from doing that. Okay. So I really do believe that this is where the people that you connect in your world is makes all the difference in the success of your business. And it happens here on LinkedIn. Right. So if you’re serious about building your network on LinkedIn, whether you’re a job seeker, business owner, salesperson, whatever, I’m here for you, I’m here for you, I, you know, if you’ve heard listen to some of my podcasts recently, or some of my episodes recently, I am really passionate this year, about helping women have more money, the more wealthy women in the world, the more women can make an impact in the world. So I am here for that if

you want that to be you. Let’s talk right there’s a link in the show notes or go to Karen yankovich.com/call. You can get on my calendar that way. I am here to lift you up. A rising tide lifts all boats, right I do this podcast to support you. I’m happy to do this free consultation with you to help you see if this is a fit for you to get some support. Help me help you share this podcast, take a quick screenshot of this episode on your phone share that on social media, right and then I’ll see it and share it with my audience. And this is how we start supporting each other. And it’s never been more important for women to support each other to more growth, more wealth, more influence and more impact and I’m here for you for that. The bottom line is it can Be easy, it can be simple. I’m here with you to do it together and I will see you back here again next week.

205 – The 3 Categories of Relationships You Should Build

by | Jul 11, 2022 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares the 3 categories of relationships you should be building.

When networking, where do you start? Who should you be connecting with? How do you make it worth your time? Find the answers here.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Networking can be intimidating for people… for a lot of people. It can be hard to know who to connect with, how to best spend your time, how to even get started.

There are three areas you should be focusing on to make networking effective. First, focus on the people who will be beneficial for your business. Next, referral marketing is of extreme value, so set aside time for referral marketing. Lastly, connect with journalists in your industry.

If you focus on these three areas of relationships you should be building, your networking efforts will be effective!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/205
  • Introducing this episode’s topic (2:00)
  • Category One: go straight for the sale (6:20)
  • Category Two: referral marketing (9:06)
  • Category Three: find the journalists in your industry (13:52)
  • Episode recap (17:17)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 205.

Intro 0:05
Welcome to the good girls getrich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hello there. I’m your host, Karen Yankovich. And this is episode 205 of the good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach simple relationship heart based relationship marketing, a LinkedIn and PR marketing system that helps women get on the phone consistently with the kinds of people that can change your business, change your life, and increase your bank balance for ever. Our goal is to create more wealthy women of influence. And if you listen to episode 203, you know how passionate I am about that. So I hope this is helping you take a step in that direction, where we basically teach us digital marketing, right? We use LinkedIn as the tool, but it’s just the tool that we use, you know, it’s really human to human marketing, right? It’s digital marketing with the human touch. So if you’ve listened before, or if you love what you hear today, you know, we love to hear from you. So make sure if you love this episode, take a quick screenshot of it, share it on social media, tag me share it with your audience, if you tag me, I then I can see it. I’m at Karen Yankovich, everywhere, all the links are in the show notes or wherever you’re listening to this. And then I can share it with my audience and get you more visibility. And that’s how we lift each other up and help more women become wealthy women of influence. In the show notes. There’s a link for SpeakPipe I love getting audio messages from you. If there’s a topic you want to hear me talk about a question you have for me a guest that I should interview, jump into SpeakPipe leave us a message there. And I would love that. So again, just go to Karen Yankovich Shaw comm slash 205. To see the blog for this page, you’ll see the link for SpeakPipe you’ll see all the links I talked about on the show today. So you know you may I mean, if you’ve been listening for a while, then you know, even if you go back to the earlier episodes of this podcast, you know I had a little eye you know we all get shiny object syndrome right when I started my business, I was not just teaching LinkedIn marketing, I was teaching digital marketing, social media marketing. And what I found over the years, just kind of pulling from my years in sales before online marketing was even a thing for online was even a thing. That’s how old I am. You know, I was teaching digital, my background was in relationship marketing. So I was in sales my whole life. And to me it was really about meeting people and having conversations with people. And when I moved my business to online marketing, and started to take courses and learn and experiment and teach people how to use these amazing digital tools that we have to us to grow our businesses. You know, for me, I think I just naturally stayed in that place of human to human right building relationships with people, which is really what ultimately led me to be focusing on LinkedIn, because that’s really where we can build relationships, right and talk to people. And, you know, I talk to people all week long. Every week. I love talking to people, you know, there’s links on this page where you’re listening to this to book a call, I’d love to try to chat with you. And when I talk to people or when people on my team, talk to people about you know, the our products and services, the biggest fear and it is a fear that a lot of people have is that outreach is that conversation? How do I start these conversations? It’s so interesting to me, because once you learn this process that we teach, it becomes simple. It’s just part of what you do naturally. I never ever, ever want you to have to cold call anyone ever. I

am never ever advocating for people to spam their LinkedIn network to spam anything. There are so many ways that you can do outreach, even if it’s cold ish, right? Maybe you belong to the same organization, right? You don’t really know the person. There’s so many ways that we can build relationships that just feel natural. And that’s what I want you to understand that you don’t have to be afraid of this. Because here’s what I know what I know for sure channeling Oprah here is that the people that have the most profitable businesses get their highest paying clients when they talk to them. Nobody’s giving you a $50,000 or $10,000 contract, over tweet if there’s not, you know, I mean, no matter how good a job you do at at building your influence, no matter how much media opportunity you get, no matter how much you do all of that. At the end of the day, it is so rare, that that’s where the actual business happens, right? They may learn about you that way. They may see a tweet or an Instagram post or something and then from that platform reach out to you. And I’m not dissing those platforms. I’m saying that at the end of the day, if you want a business that’s selling a million of something that costs $1, then LinkedIn is not the place for you unless you want to get a distributor that wants to buy a million of your things that costs $1. What LinkedIn is for, it’s the place to have conversations with people for the highest ticket opportunities you can create in your business. And what we’re going to talk about today on this show are the three categories or relationships, I like to see my clients building. And I do like to see, there’ll be a mix of these. In fact, we, you know, we just recorded all the content in our she’s linked up program. And you know, I’m highly encouraging, I want to, I want you to write down who you connected with. So I can see if you’re mixing this up, because I know that it can be simple. The people that I work with are busy, successful women, they don’t have time to do this for 10 hours a week. So it’s a very simple process that takes a half hour a couple times a week. But I do want to see it get mixed across these three categories. And there’s a couple reasons for that. But what I want to talk about just for another second, before we get into talking about the three categories is that in all of these categories, there are ways to do that, from a place of service from a place of support from a place of genuine, authentic connection, and not from a place of spamming and selling in all three categories. So let’s talk about first category. And this is the category that honestly I pay the least attention to, but obviously, we need to talk about it. And that is going straight for the sale, we may come across people in our marketing in our daily lives in our networking and what we do. And somebody’s like, you know what I want to really hear about what you do. So I’m not going to overlook the cat the importance of understanding that sometimes we’re going straight for the sale. But the last thing I ever want you to be doing is doing outreach to people and saying, Here’s what I do, give me your credit card, like that is just not the way you sell your highest ticket packages. And, you know, if you’re listening to this, you’re like, I don’t have a high ticket package Karen, then we haven’t talked yet because I can help. That’s one of my favorite things to do is brainstorm with people and what their higher ticket package is because people need you. I spoke to someone the other day who had just a brilliant business. And you know, she’s she’s she’s worried about getting on the phone with people. And I just kept thinking like, there were so many people that are not being served, because you and I’m not there’s an inherent in the hanging on her right. But I but I wanted her to understand that it’s really coming from a place of service. And the longer she waits to do that, the more there’s people that are not being served by what she’s so passionate and serving people with. Right. And that same goes for you. And Pete, there are people, you know, I and if you’re sitting there thinking this somehow this turning into a high ticket lesson. So we’re gonna, I’m gonna ship that right now. But before I shift it, just know that the more high ticket packages you can sell, the more people that can’t afford you, you can serve on a scholarship level. So don’t tell I don’t even hear that your people can’t afford you. There’s lots of there’s lots of opportunities back to the categories, though, right? When you’re having these conversations with people, the first category of people just that obviously would be clients for you listen, I want you to get really clear, and be really picky, and be really selective, and be you know, pay and not be reaching out to everyone but being very discerning and who you reach out to. Obviously, in our minds, we’re hoping that maybe they would might become a client. But that’s not the the outreach to them. Right? The outreach is,

here’s what I do, who do you know, we’re talking about that second category in a minute. So we want it no matter what these categories are, the ultimate goal is feeding our business. Everybody on LinkedIn knows that, right? You’re on LinkedIn, just like you are, if you walk into a networking meeting, you can be having a conversation with somebody about how good the chicken, you know, skewers are at the networking meeting. But at the end of the day, you both know you’re both there to grow your business. The same is for the conversations that happen, that are started on LinkedIn, everyone knows you’re there to grow your career, to grow your business, to build relationships, and to grow the people that you know, right. So we want to not overlook the importance of being really clear on exactly who it is, that is your ideal person that you want to work with. Right. And that is one category. The second category, and this is my favorite category. And I would say the vast majority of the work I do on LinkedIn is in this category. The vast majority of the work my students do in LinkedIn is in this category. And that is like Joint Venture Marketing, referral marketing, right? Having conversations with people that might know people that need what you do. And I know that that sounds like it’s another step. And it’s complicated. Who’s got time for that? I promise you, when you have these conversations coming from a place of service coming from a place of genuine, authentic networking coming from a place of truly wanting to serve them as well. The business follows I promise you because it becomes a little bit like a toy, it takes on a life of its own right, it becomes a little bit like an avalanche. You started talking to one person they refer you to and they refer you and then they refer you right. So that is the best way to get business because you borrow their credibility, right? You borrow their credibility. If I meet someone in the back of an Uber and I’m like Hey, you know, I’m Karen Yankovich. And I teach LinkedIn marketing. They’re like, hey, that’s great. I, you know, I’m a yoga teacher, whatever. But if Mary, if they’re talking about meeting a new job, and Mary sitting in the Uber with them and says to them, You know what, you really need to meet my friend, Karen Yankovich, because she’s really, you know, enter all the accolades here, and she’s gonna get you where you need to go. Now I get to borrow Mary’s credibility, and now I have a higher chance of working with that other Uber passenger than I would if I went for them directly, right. That’s that second category, thinking about who are those people, and not being afraid to have those conversations, not being afraid to have those conversations I have had, I mean, I can, I can probably I can probably name 10 people that I could probably think of off the top of my head right now that I can walk back five years or maybe more, the people that had that I had to meet to get to the conversation that I’m having with that person right now. Right? But it all starts by having that first conversation, you have to have that first conversation. And you

have to not be afraid to worry about what it’s all about. Right? So let’s so let me give you an example. If you are feeling a little jiggy about doing outreach on LinkedIn, and you’re not sure, and like it, just it just, you know, you just want to teach yoga, right? You just want to be a coach, you don’t want to do all this stuff. I want you to understand that the best the I mean, you can’t avoid this, you have to under you have to have some kind of marketing plan, right? So let’s say you belong to a chamber of commerce, right. And in that chamber of commerce, you know, you’ve not connected with everyone you get when you join the chamber, you pay a couple 100 bucks, you get their directory, right? You go to that directory, you cherry pick through that directory. Now remember, everyone’s in that chamber of commerce to grow their business, just like everyone’s on LinkedIn to grow their business, right? When you reach out to people, and you say, hey, you know, my name is Karen, I just joined the your chamber. And I see that you’ve been a member for a while, you have any tips for me, like, I’d love to talk and understand a little bit about you and your business and how I can support you. But also, you know, the benefits you get from the chamber and what you know, like something like that, right? A conversation like that might feel a little uncomfortable at first, if somebody responds and says to you, what do you want, right? Then they’re not your person, just let it go. Just let it go. Right? Because there’s no way in business that you’re not that you don’t that that’s not ever going to happen, it is going to happen. Just let them go. They’re not your people, the vast majority of the people are going to say, I’d love to talk to you, I’d love to tell you about my business, because maybe you know, somebody they know, right? So that conversation, you’re gonna when you have that conversation, right? Then the conversation leads to, you know, tell me what you do. And then you genuinely want to think about are the people I can introduce them to, and then that 10 conversation, hopefully, well, you need to you need to make sure that conversation then changes over to you where you can say, here’s what I need help with who do you know, and those conversations, if you do one of those conversations a week, life, and business will change forever, I promise you. And we’re just not doing that. And people are just not doing that enough. Right now. If you do two or three a week, imagine what can happen there. Right? That’s how you get to a million dollar business. It is that simple. It’s not 100 You don’t have to call 100 people not to reach out to 100 people, you don’t have to do like the million things you think you need to do. You just need to do outreach to a few people. And I promise you, the people that are in my shoes linked up program that are doing this piece of it are the ones that are having the best success. We have procrastinators you guys, if you’re listening, you know who you are, well, Carrie, and I need to tweak my profile first, or I need to, I was gonna make some calls today. But here’s what happened, right? I get it. And that’s why I’m here to support you. And that’s what we’ve got mindset support in the program. It is I’m telling you this because I want you to know you’re not alone. It’s okay. And you’ve got to get over it like you just do. And there’s ways to do it that feel yummy and feel good. Okay, and that and that can be the same for you. The third category that I want to talk about are who are the journalists in your industry that write about what you do? And are you building relationships with them? This is the fishing in a barrel. Okay. Like journalists are prolific. They write articles, they record podcasts, they do videos, they’re on TV, right? So it’s so easy to kind of pick 10 that you want to have on your radar and you want to be BFFs with and you want them to know who you are and what you do. So the next time they’re writing a story about that, they call you right? And it happens like that, right? It’s happens that simply all you got to do is reach out you know, share one of their articles and tag them in it and say I just read this article by Mary Smith. Oh my gosh, she describes ABC like nobody I’ve ever seen describe it. Y’all need to watch this Mary thank you so much for shifting my mind about this. I never thought about it like that. Right now. If you do that on LinkedIn and tag Mary and if Mary’s part of a you know, a publication company, a newspaper or magazine or whatever, and they have a company page tag that company page, I promise you Mary’s Gonna see that, and she’s going to be happy about that. I mean, any of you guys that are listening that, you know, if you’re listening in you, you’re a content creator of any any kind, right? Like, for me, it’s my podcast,

if I wake up on a Tuesday morning and somebody on LinkedIn has shared my podcast with and tagged me in it and I never saw it, I love that. That’s why I asked you to do that in the very beginning, right? Because it doesn’t happen as often as you think if you’re the person doing that, I will notice you. And if you want to be interviewed on my podcast, you had a much better chance of being interviewed on my podcast. If you do that, then if you just keep sending me pitches, without having any personalized information attached to it, right? If you’ve listened to a show, if you love my show, if you resonate with what I do, you know, it, maybe even add your point of view. And you can tag me say, Karen, have you ever thought about this angle of that, like, I want to hear that I want to know what your ideas are. And maybe it’ll be something I want to talk about on my show, right? Because the media and journalists are so prolific, it’s so easy to get their attention. And I know you think people are doing this all the time, they are not, they are not. And this is universal. This is not just me, this is universal. sure it happens. But it doesn’t happen. As often as you think it doesn’t happen 10 times a day, you’re not gonna get lost in a sea of people tagging your favorite journalists about an article you loved you’re not so so make so and what that does, okay, let me talk a little bit about why I think that third category that the journalist is so important, when you are quoted in the news or in the media, as an expert, people look at you differently, it gives you the credibility, when you are, let’s say, you’re a coach, and you’ve got competition for getting a particular client to come into your mastermind, if you are the one that’s quoted in the news and the media and has the credibility of that, and your competition does not, you’re gonna get that gig, you’re gonna get those clients. So as much as I’d love to sit here and say that getting quoted in the news is gonna get you a million clients, because people are going to have more visibility, I hope that happens for you, doesn’t necessarily happen as much as I would like it to have it. But know that what where it is powerful is the credibility that it gives you, and you get to hang out and meet cool people doing really cool things, right. So I want to recap these three categories. And then I want to have one more important thing that I want to tell you about this. Category. Number one is obviously people that might be a potential client for you. Right? Let’s not overlook that. And while you’re going through, like your chamber of commerce directory, the category two people, you know, obviously, cherry pick people where when you describe who you’re looking for, they say, Well, maybe me, right, but you’re not asking them that you’re saying, Who do you know, right? If you do a good job on on the research, before you get on the calls, hopefully, some of those people are gonna go on maybe me Tell me more, right. But category one is really just looking, you know, you there’s obviously opportunity sometimes for people that are just interested in what you do category two, and two, and three are the most valuable categories. And this is where I’d like to see spending the most time Category Two is people who know people, right? They can refer you to people, when I talk to people and ask them where they get most of their business from 99% of the time, they tell me referrals, right. So let’s make referrals repeatable. Let’s talk to more people that can give us more referrals, okay, and grow our business, rapid fire. And then the third category is the journalists, the journalists to talk about what you do. So here’s the here’s the kicker to all of this, though, all of this works so much better doing this on LinkedIn and doing it from a LinkedIn profile that you have done, or you have worked hard on to position yourself as worthy of their time. Right? If there is somebody I want to reach out to, let’s even just say from a chamber of commerce, right. And again, it’s a warm outreach, even though it’s you don’t know them. So it’s cold ish, but it’s warm, because you’re both you’ve got something that connects you. And you’re doing it via email, they don’t know who you are, they don’t know anything about you, you’re just as random chick that reached out to them via email. But if you do that same outreach via LinkedIn, and you they can see in your profile, a that you’ve been featured in the media over and over, right, and be that you’ve got credibility, you’ve got lots of recommendations, you’ve got testimonials, you’ve got, you know, you talk about the results that happen when you’re in, you know, in people’s lives. They’re gonna be like, hell yeah, I want to get on the phone with her. Right. So the the secret to the success of making connections, and all three of these categories is making sure you’ve done the profile work first. Here’s the thing, a lot of people do the profile work, and don’t do the second this piece we’re talking about today. And having a beautiful LinkedIn profile. And not doing this outreach is like having a beautiful flyer that you nailed to a tree in the middle of the forest. Okay, no one’s gonna see it, who’s gonna see it, do the work on your profile, and then come and then do make, do some outreach, a couple of week to a week and each of these categories, everything changes for you. I promise you that’s how simple this can be. If you’re coming from a from a great profile, and if you’ve got a strategy behind who you’re reaching out to, and being really discerning about who they are and exactly what you’re saying that profile, you’re going to have a lot higher success rate.

And if you’re just sitting there thinking, Well, all I got on LinkedIn is just a bunch of crap emails from people I don’t even want, I don’t even use it. That’s because you’re not doing this. If you’re doing the outreach, you’re doing it from this place of genuine, authentic, caring, it’s okay that you want to build your business people know that right. But if you’re doing it from a place of, I saw your blog, I heard I heard you interviewed on Karen’s podcast, I wanted to reach out to you, like find a reason to connect, if you’re going to conferences, how many people how many speakers are at the conference? Have you once ever connected with a speaker at a conference or go into on LinkedIn and said, I’m really looking for your forward to talk at that conference? Right. And then at the end of the conference, your goal is to get on the phone with them? Right? Who do you know, here’s what I do? Who do you know, right, that second category. So I hope that this is helpful to you. And I hope you understand that this can be done from a place from a heartfelt place. Okay, I understand that it takes some mindset shifts to get there. I understand. He says, We’re not this is not something we’re used to. Because we’re getting on the phone, you have to build that muscle, right? We’re getting on the phone with people with no idea what we’re talking about. You’re just gonna, we’re just gonna get together and say, you know, let’s see how it goes. Right? It takes a little bit of courage to do that. But once you start doing it, and you see how engaging and enjoyable these conversations can be, and how you get to meet such cool people, when you’re genuinely interested in what they do, and you’re asking them lots of questions about that. I mean, of course, what you’re doing in your mind is pre qualifying them, right? But you’re genuinely getting to know them. It’s so much fun, and it is absolutely, it’s absolutely a more feminine model to approach your business. So I hope that this helps you if you want any. If you want to know what it looks like to get support with this. You know, I’m always here to talk to you. Just go to Karen yankovich.com/call get you on our calendar, I’d love to talk to you about what it would look like to get some support on this. And you know, know that our goal is to create more wealthy women of influence in this world, it has never been more important. Let’s lift each other up. Help me help you share this podcast. Take a quick screenshot of this episode on your phone share that on social also so that I can share it with my audience and helping you get more visibility. And let’s do this together. I’ll see you back here next week.

203 – Women Supporting Women – Let’s Connect

by | Jun 27, 2022 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how women can support women.

How can women support women? It starts by doing these three things…

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

As women, we need to support other women. We should be here for one another. So how do we do that?

For starters, as your influence grows, your responsibility grows. To grow your influence, start by finding your tribe. Once you find your tribe, begin building real, honest relationships – do this by connecting with one person per week. As you connect with other women, envision the change you’ll make.

If you’re ready to find your tribe, build real relationships, and make change, listen in to this episode!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/203
  • Introducing this episode’s topic (1:59)
  • “As your influence grows, your responsibility grows.” (4:52)
  • Find your tribe (6:55)
  • Build real, honest relationships (10:04)
  • Envision the change (12:35)
  • Episode recap (14:31)

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 203.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hello there. I’m your host, Karen Yankovich. And this is episode 203 of the good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach women’s simple relationship and heart based marketing. It’s a LinkedIn marketing system that gets you on the phone consistently with the kinds of people that can change your business, your life and your bank account forever. Our goal in our shoes linked up program is to create wealthy women of influence we not only do we help our women in our program, create more income by finding bigger, higher ticket contracts consistently, but also by being featured in the media and having more influence in the world. And that gives us more impact. It’s digital marketing. But we’ve got the human touch here, this entire episode is really going to be focused on that. So of course, if you’ve listened before, or if you love what you’re hearing today, I love to hear from you. So make sure that you subscribe to this, wherever you listen to it. You know, leave us a note on what you think of this episode. It helps us help you if you leave us a review, I know what kinds of episodes that are resonating with our audience. But also, you know, it helps us get more visibility and more people to see the show and allows us to continue to keep doing it for you right. In the show notes. There’s a link for SpeakPipe. I love audio messages. So by all means, like love for you to leave me a message there so that we can hear your voice. Tell us if there’s a guest you like us to interview tell us what you think about this episode, please tell me you know, if you’ve got ideas on how you can support the kinds of things we’re talking today, about today, I’d love to hear that. And you can check that out in the show notes for this. So just go to Karen yankovich.com/ 203, you’ll see the blog for this page, you’ll see the link for SpeakPipe. And all the other goodies I talked about here today. So I’m kind of interrupting our regular scheduled programming today for the show. It’s the morning of June 25 2022, that I’m recording this and we’re fast tracking this to get this out as soon as possible, sort of. It’ll be out in a couple of days. Maybe it won’t go out Monday this week, but it’ll go out soon after. And it’s the day after the United States Supreme Court overturned the Roe v Wade decision. And, you know, I’m not here to convince anybody of anything. And if you don’t want here anymore, by all means disconnect as you listen to the next episode. But this episode is really about the heart of everything I do, which is empowering women, women that have more money, have more impact and can impact the world. And that has never been more important than today. In my opinion, everything in this episode is in my opinion, in my opinion, that has never been more important than today. So I sit back and I think what should I do? Right? Like yesterday was a day, man. Yesterday was a day. You know, so many of my friends were texting me I was texting them. I was actually with my daughter was at my daughter’s house yesterday, she’s got a little boy who is, I don’t know, 17 months old, 16 months old. And she turns to me in the morning and she’s like, Oh, my God, mom, they just overturn Roe v. Wade, I’m like, can you hear me practically crying? As I’m saying this, it was like the two of us were like, shocked silence. You know, I mean, she’s in her late 20s. And obviously, it impacts her and her generation, way more than it impacts me and my generation, but me and my generation. We are responsible for this, right? We have voted in the people over the last 2030 years when this could have been solidified. We have allowed it to get this far. Right. So again, not looking for anybody to argue with me on any of this. This is where I feel some responsibility. And I feel like you know that song in Mary Poppins, you know that the sister suffragette song or daughters daughters will adore us? Well, our daughters daughters are pissed off at us. Okay, they’re pissed off at us, because we let this happen. So here we are. Okay, sorry. I should have warned you guys in the beginning that this could be a little emotional. So that was how yesterday kind of was obviously, it’s spilling into a little bit into today. So what do we do? Right? What do we do? So first of all, you know, you may have heard me talking about this before. I really believe that the work that I do, the work that my entire team does in our she’s linked up family is help women become wealthy and wealthy women can make a lot of change in the world. When things like this happen. I get the urge to double down. How do I do more? How do I get twice as many people through this? How do I help twice as many people? How do I change twice as many women’s lives so that more women have more money and have more choice, right? So so I’m coming at this episode from that perspective, right? It’s Yes. Do I want to stick my head in the sand and just cried today? I probably do. But you know what, I’m not gonna, because I did that. You know, that was for yesterday. Today is the day we move forward. So what does that look like? So I was spending some time thinking about like, what could I do, right? Obviously, I can vote I can donate money, I can help other people get our people to vote. And I will do all that. I will absolutely do all that. But you know, as one of the things that I that I think is really important for everyone listening to the show, to understand is I truly believe that as your influence grow It was your responsibility grows. And the more people that listen to this show and follow me on social media, the more responsibility I have to show up in a way that’s that is consistent with my values, but also supports my community.

I started think about, like, what could I do? So here’s what I know, what I know, that is at the heart, of the successes of the most successful people that go through my programs are, what’s at the heart of it is they don’t mess around with the connecting piece. Yep, they love getting their profile to ensure it’s great to get featured in the newspaper. But what the people that are making the most money that are becoming the most wealthy, by implementing the practices I teach are the ones that take to heart, the need to continue to build relationships and not spamming your LinkedIn network or your other networks, but truly building relationships, being intentional about the kinds of people that you want to get on the phone with, and then getting on the phone with them and looking to see how you can impact their life and how they can impact your life without asking anybody for their credit card. That happens, you know, the more you serve your audience, the more the sales follow. So we’re not leading with sales. So I’ve never teach anything that truly that leads with sales. That’s for other people to teach. What I teach leads with relationships, because I know when you build relationships, at that level, the sales will follow. So I thought about how can I you know, so So thinking about that, right thinking about that, if my goal is to help more women have more power, than what that happens is when we gather, right when we gather. And listen, I am not judging anybody for doing anything any different way, right? If you want to go, you know, fly to Washington and march on the Capitol, you should absolutely do that. Right? I can’t always do that. I’ve got a business to run. And I know a lot of people can’t do so what can we do? Right? I mean, I know we can find local things, and probably I will, but there’s other things we can do as well. Right? There’s other things we can do as well. So So I think about even just this week, I’ve had a couple different conversations with a couple of different people that I didn’t really know, when I got on the phone with them where that conversation was gonna go. I just didn’t know where that conversation was gonna go. I was thinking well, where, you know, like, I’m always open to getting on the phone, learning about people, and then saying, Oh, how can we support each other. So that’s the vibe I want to share with you today, I want you to understand that one of the things that you can do is start to gather. And I’m going to say virtually, but we’re not, I’m not necessarily talking about virtually the first thing you need to do, you know, if you want to follow the strategy that that I’m going to teach you and I’m teaching a little bit of a modified version in this podcast here, too. This is an actual, this is a teaching podcast, the first thing you do is you need to find your tribe, right? Where are there other women that feel the way you feel. And here’s the thing, and I know some of you are going to totally understand what I’m saying about this, I’m not looking for you to find another woman to pitch to, or for them to pitch to you. This is not time for a bitch session. Sure you want to have a pitch session, go ahead. But truly know that that’s just to get it out of your system. And then you’ve got to make an impact. I want you to get out find the people, I want you to find a tribe where there are women in that tribe that you were looking to get on the phone with and say how can I support you, maybe you’ve got a podcast and you can interview them on your podcast that get them some more visibility so they can get so they can make more money and they can become more wealthy and make more change in the world. Maybe they can interview you on their LinkedIn live so you can get in front of their audience, right. And that gives you more opportunity to make more money and become more wealthy and make more impact in the world. But first thing you need to do before you get to that is find your tribe. And you need to do this truly from an open minded standpoint. If you go into relationship building with a what’s in it for me attitude, you’ve already blown the opportunity before you’ve even had the opportunity. Okay, so one example of that is our is my Facebook group, I have a Facebook group that you can find at LinkedIn for women community.com. And one of the things that I’m going to do when this podcast goes live, if you want to be a part of this, I would love to have you. One of the things that I’m going to do in that Facebook group is I am going to implement what I teach you here on this podcast today in that group. Okay, so when you hear what the next couple things I’m gonna talk about, we’re gonna be doing this in that group. There are so many brilliant women in that group that is my tribe, maybe it’s your tribe. If you want to find out please come join us we’d love to have you it’s completely free. Everything we do in that community is completely of service to the women that listen to my podcast. So the women that are interested in that in following the in from the work that I do, it’s it’s completely free. So first thing you need to do is find your tribe again, you’re welcome to join our tribe, but maybe it is a local women’s organization. Maybe you know, I got an email today I live in Ocean County, New Jersey, I got a an email today from the Ocean County Democratic Association saying Do you want to volunteer? Do you know and I’m like, hell yes,

I do. Right. So maybe I’ll find my tribe there. Maybe I won’t, right. You’ve got to explore a little bit to find your tribe. You gotta like put feelers out a little bit. I have no idea. The types of people I’m gonna find you know, when I do become more involved in that organization, but I’ll find out when I get there. And if it’s if it’s my tribe, all Some, it’s not, I’ll move on to find another one, right? But I want you to find your tribe. That’s the first thing. The second thing I want you to do is look at the people in that tribe. And I want you to think about building real, honest relationships. And it doesn’t mean you don’t need to make a lot of new friends. Okay, I think you probably will. But that’s not the goal here. The goal, when I say build a relationship, it’s not like having a lot of fake social media followers. That’s not really what I’m looking for you to do, I want you to have actual conversations. So in our Facebook group, and the LinkedIn forming community Facebook group, the mission that I’m going to put out there for all of the members in our community, is to connect with one person into that group, via zoom via phone for coffee at the local Starbucks, whatever works for you each week. So it’s, you know, it’s the end of June 2022. So you got what 50, you got 26 more weeks, I want you to meet 26 people between now and the end of the year. And I promise you, I promise you, if you do this, your life and your business will be very different. Going into 2023, it’s so easy for us to sit here behind our computers and go What should I do? Who do I do? What do I do? I want you to get on the actual phone with people, maybe make a lunch date, if they’re close, get on Zoom and follow up those conversations with action. You know, I had a conversation this week. And you know, hopefully she’s listening and to recognize the conversation. We’re both part of a large Facebook group for women of a certain age, I want to certain certain, you know, most of the women in this group are liberal, more liberal minded, whatever. And we, you know, I didn’t really know going into this conversation, what we were going to come out of, but you know what we really connected, I think, I think she was great. And I’m gonna be interviewing her for her to the podcast, because I want you to hear there was something that came up in our conversation where I was like, Oh, my gosh, that’s a great topic for this podcast. My listeners would love to hear us kind of just debate that and talk about that. So she’ll be coming on the podcast. So right off the bat, I had no idea, right? I checked her out online, she looked like somebody I wanted to get to know, I honestly don’t even remember what prompted it. But I do think that there’s going to be some other things that we do together. Okay, not just that. I think that there’s some I think we can refer business to each other. I think there’s a lot of opportunity there. One person a week, one person a week, non negotiable, this is my challenge to you one new person every week, with the intention of following up, I do not want you to spam your LinkedIn network, I don’t want you to connect with 100 people to get this one phone call, I want you to be really intentional about who this person is that you want to get on the phone with this week, or that you want to actually have a true actual conversation with and give yourselves an hour. Okay, give yourselves an hour have plenty of time to have this conversation. This is how we make change. This is how we make change when we support each other. Okay, and then the last thing I want you to do, as you’re thinking, as you’re building these relationships, think about how this is creating change, I want you to actually envision and visualize the change that happens when you have these conversations. Right. So like, I will just take you know, I’ll take the conversation with the woman that I had this week, right? So you know, I’m completely making this up right now. But this is what I’m envisioning for her. What I’m envisioning for her. And her name is Julia. What I’m envisioning for Julia, is that Julia is going to be on my podcast, someone is going to listen to my podcast. And then Julia is going to get more maybe more clients and more income, and be able to donate that money to an organization that she trusts and she believes in, right? Now, here’s the thing I can’t promise you that everyone you talk to is gonna have all the same beliefs as you. And honestly, how boring would that be? Right? How boring would that be, I have a line like I’ve aligned, there’s certainly things I don’t want to donate money to support, or donate my time to support. But I also know that there’s a gray area, and I’m okay with the gray area. But you know, then as long as it doesn’t cross my line, but think about that. So the third piece of this is when you build this relationship, like when I am, you know, when I built this relationship with Julia this past week, I want to envision the change that this conversation is creating, right? Because this is what happens. This is how we change the world. We change the world by supporting each other. Okay, so yeah, we can march and we should march and we should we can vote and we should vote and we can donate and we should donate. But this is the piece that I don’t think we’re doing enough of the actual true connecting the actual true supporting, you know, me being able me having this platform, my podcast, being able to interview Julia, who and I think you guys are gonna love the conversation, right? Being able to interview Julia, which is gonna give her more visibility, and maybe get her an opportunity to create some change. That’s how I create change. Do

you understand how that works? So that’s, I think, what I’m gonna kind of that’s my call to action for you for this week. I’m going to repeat this now. And then again, please feel free to come and join us in our in my community. I would love to have you and we can do this together. The first thing is find your tribe, find your tribe. You’re welcome to join us at LinkedIn for women. community.com. That’s if that takes you right to a Facebook group. I don’t know if we’ll stay on Facebook forever. But for now, we’re still on Facebook. I’m there to support you there with all of your networking efforts with all of your connecting your relationship marketing efforts, but most important Only we are going to be putting a serious focus on this. Who did you connect with from this community this week? And actually get on the phone with or have a zoom call with and you know, or meet for coffee? And how are you creating? How is that conversation leading to the kind of change you want to see in the world? Okay, find your tribe, build real relationships, and embrace, visualize and accept the change that you are creating when you do that. That’s my call to action. Guys, how did this help somebody, I would love for this to be almost like a movement. Let’s do this. Let’s support each other. Let’s support the women that can support the women that can support the women that can support the women, right? I mean, yeah, I mean, you guys must be seen all over Facebook and Twitter and Instagram to everybody saying, come to my house, if you want to camp at my house, because you can’t camp in your house. I love all of that. And I’m not Pooh poohing all of that at all. I am there for any of that. And let’s take actual action, connect with somebody this week, get on the phone with them. And think about how what you can do to create change in their life. Hopefully, they will think about what they can do to be creating change in your life so that we can all be moving forward, creating the kind of world that we want for our daughters daughters so that our daughters daughters are not as pissed off at us as I frankly, I think that they should be today. Right? I enough preaching from my pulpit here from my podcast pulpit here. I hope this was helpful. Obviously, my call to action for you today is to just join us in the Facebook group, LinkedIn for women. community.com get you there. I think we need our communities, and we need to support each other. And I’m here for you. If you’re serious about building your wealth, and your income and your network. I’m here to help you come to the Facebook group. You get an opportunity to book a call with us at no additional charge. We got lots of freebies for you in there as well. And I’ll see you back here next week with another episode of The Good girls get rich podcast

202 – Using LinkedIn Creator Mode

by | Jun 13, 2022 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares why she loves LinkedIn Creator Mode.

If you’re a creator, this episode is for you! LinkedIn Creator Mode is a new feature specifically designed for creators. In this episode, Karen will walk you through step-by-step how to set up LinkedIn Creator Mode.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

You’re a wealthy woman of influence. You’re a creator. And LinkedIn Creator Mode is for you.

LinkedIn Creator Mode is created for… you guessed it… creators. And you should take advantage of it!

Setting up LinkedIn Creator Mode is simpler than you think. In eight steps, Karen will walk you through everything you need to know to set up LinkedIn Creator Mode for your profile. Listen in!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/202
  • Introducing this episode’s topic (1:41)
  • Create influence around yourself (4:39)
  • Traditional LinkedIn vs LinkedIn Creator Mode (6:31)
  • Step One: turn it on (8:48)
  • Step Two: choose your hashtags (9:35)
  • Step Three: your link changes from connect to follow (10:34)
  • Step Four: set up your LinkedIn profile video (12:48)
  • Step Five: add content to your Featured section (13:36)
  • Step Six: your Activity section is updated (14:59)
  • Step Seven: you have access to LinkedIn Live (16:14)
  • Step Eight: you have access to LinkedIn Newsletters (17:07)
  • Episode recap (18:50)

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 202.

Intro 0:05
Welcome to the good girls get rich podcast with your host, KarenYankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hello there. I’m your host, Karen Yankovich. And this is episode 202 of the good girls get rich podcast. And this show is brought to you by she’s linked up where we teach simple relationship heart based LinkedIn marketing to women, a system that gets you on the phone with the kinds of people that can change your business, change your life, change your bank balance for ever, people that can help you seek help see you as a wealthy woman of influence as digital marketing. But it’s what the human touch right human to human marketing. So if you love what you hear today, or if you’ve listened before, you know, we love to hear from you. So make sure that you subscribe to the show. And wherever you’re listening, we love your reviews, if you’d love to leave us a review. But most importantly, take a quick screenshot of the show and share it with your social audience. Because then, if you tag me, Karen Yankovich, or use the hashtag, good girls get rich, we’ll see it and then I can share your post with my audience. And then we all get more visibility Right? in the show notes. There’s a link for SpeakPipe where you can leave an audio review, I would love that. Or you can just leave us a message where you know, I don’t know who maybe a guest you’d like to hear me interview or topic you want to hear me talk about. We love your messages, just go to Karen yankovich.com/ 202, you’ll see the blog for this page, you’ll see the link for SpeakPipe. And it’s another way that we can communicate and stay in touch. So even on this show, this episode today is a topic that I get asked a lot about. So I wanted to really talk about it today. And you know, it’s interesting to me, because when I teach LinkedIn, like one of the biggest questions I get is, How do I get more eyes on my posts? How do I get my eyes on my content? How do I get more people to see what I’m doing? And like, to me, that’s the wrong question. I don’t care how many people see your my posts, I really don’t, I want the right people to see my posts. Because I don’t really look at LinkedIn as traditional social media, right, I don’t even really think of it as in the same category. For me, LinkedIn is a place that I can research and introduce myself or make introductions with the kinds of people that can grow my business, true lead generation, not just audience building, like I use a lot of other platforms. But I see that as audience building more than lead generation. And we track this stuff, we track this stuff, right, I know where the people that join my program come from, for the most part. And you know, I don’t know you feeling that too, like something maybe has changed in social media. I remember, there were days I have, I have a lot of Twitter followers. And we use Twitter pretty much the same way we used to use it, although we’ve changed it right as time goes on. But I used to get leads from Twitter, I used to get people call me up and say, Hey, I’ve been following you on Twitter. And I want to know what it looks like to work with you. That just doesn’t happen the way it used to happen. That, you know, social media has changed it to me, it’s more about influence building audience building now, the work that I do on Twitter and the work that I do on some of the other platforms, and maybe maybe you’re starting to recognize that as well. So when I think about using LinkedIn as a creator, because we’re gonna be talking about creator mode, you know, it is I really have to shift my mindset, a little bit about LinkedIn. But it is definitely a place to create, we’re going to talk about that today. But what I’ve learned over the past, you know, whatever, 10 years, whatever, how long I’ve been doing this is that we do have to be on our toes, right? Things are changing in the online market. But what doesn’t change, no matter what happens in all of his social platforms, what doesn’t change is the need to create influence around you and your brand. Right? And that’s what creator mode does. So, you know, let me let me talk about that for a second. You know, people want to do business with the best people in the industry. And it’s on us to tell people that nobody wants to be the best kept secret in town. And or if you do, you know, I don’t know how you’re making any money. I don’t know how you’re keeping the roof over your head. So it’s on us to let the world know that we are the bomb that we are worthy of their investment in us whether it’s an investment of time or money or whatever, right? You guys are investing in me right now you’re investing your time and listening to this, right? So I need to do my job in hopefully making sure that this podcast is worthy of your time. And I do that by creating influence around me and my brand so we can get more people that listen to the show that you know lead to building my influence which leads to growing my business right? Does that make sense? So maybe you’re maybe you’ve experienced the same thing maybe you know, some of the ways you used to get business isn’t happening anymore. So we’re not really talking about the lead gen hear on this podcast. And you know, that’s my favorite topic right is getting on the phone with people. What we’re really doing here is talking about creating influence around you. And by the way, that’s why the work that I do my show is linked up program and all of the work that I do is heavily influenced by publicity as well. Because I know that if you are the realtor that’s featured in the newspaper or the magazine or interviewed on TV or As quoted in and on NBC, you are going to have influence over all the competitors, you have, even in your same office, not to mention your town in your market, right. So so while we use LinkedIn to build relationships, a big part of that is building relationships with the journalists that talk about what you’re an expert in. Because I know that that influence helps you land customers. Okay, so this isn’t the direct pass to lead gen. This is how, when you have an opportunity to work with somebody, and you know, let’s get real. It’s very rare that we’re the only person they’re looking at right 10 Chances are they’ve interviewed a few other people or are talking to some other people, we need to do our job to show up as an influencer. So I’m talking about creator mode today, which is, it’s part of your LinkedIn account. And what LinkedIn did was it created creator mode A few years ago, well, not even a few years ago, I guess it was in 2021. Creator mode came out in 2021. And what they did at first, when it came out, I was like, What the heck is this, and I didn’t know that I really saw any value to it. And I’ll be honest, I was like, I don’t really get it. I’m doing it. And I turned it on and off for a while. So I wasn’t really sure if I needed to, but true to LinkedIn form. And you guys know how much I love LinkedIn. I you know, sure there’s some things that can be fixed. But I’m always looking for the good stuff, right? They have they have doubled down on it, they’ve made it more and more valuable to us. So what the difference is, is traditional LinkedIn, or maybe LinkedIn or even 10 years ago, right was your online resume. And traditional LinkedIn is kind of set up that way, right? When you have a resume, it starts out with like a little headline, and then and then a little pop of like, which is like your, you know, your what you’re talking about. And then it talks about your you know, you do a couple paragraphs, like what about me, what kind of things you’re looking for. And then and maybe that’s kind of like your, your cover your cover letter, right. And then you’re the experience section, which is kind of the most resume part of LinkedIn. And that’s how resume LinkedIn was built, and designed initially. But LinkedIn has become so much more than a resume, write a resume, I like to say like a resume is all about who you used to be. And LinkedIn, the beauty and the brilliance of using LinkedIn strategically, is it’s positioning you to become the person that you were stepping into right dressing for the job you want. So it’s become your personal brand, that has become the home of your personal brand online, not just your resume, talking about all the things you used to do. So LinkedIn creator mode doubles down on that for us. And you know, listen, if you are, depending on how you use LinkedIn, I think that the majority of the people that listen to this show, and the majority of the people that I connect with are using LinkedIn to build influence around themselves. And sometimes it’s building a business of your own, sometimes you’re in sales, right, and you just need to be talking to more people and you know, getting more opportunities. So it doesn’t, you don’t have to be building a business to do this. But again, building the brand of you if you sell widgets, right, somebody want whoever buys your widgets wants to know that you are the best you are going to make sure that your brand is that they are never gonna need to talk to anybody but you ever again, because they can trust you with their widget needs. Right? So that comes down to your branding, you know, that comes down to branding. So if you fall into any of those categories, you own a business, you have a role that is in a lead gen type role in the business you do. You’re a coach or consultant, you’re, you know, an attorney, a, you know, an insurance agent, any of those things a consultant, I think LinkedIn creator mode is should be turned on for you. Because what it’s doing is it’s showcasing the brand of you. And I’m going to talk in the show about how it does that and how you can use the features that creator mode gives us to that to its best advantage. So the first thing you need to do is turn it on, turn it on. So as you go into your profile, and you’re looking at your profiles, you’re in LinkedIn, you’re not just looking at the wall, but you’re looking at your profile. When you scroll down, you’ll see a section that says resources. Now I’m going to just stop here for a second and say, I very often the minute I record something LinkedIn changes it, right. So at the time of this recording, this is how you turn creator mode on. And these are the features that creator mode gives us it could change in a week in a month or a year, right. But at the you know, in June of 2022. This is how this is a turn creator mode on. So you go down and you scroll down to resources. And then you’ll see you’ll see an option that says LinkedIn creator mode, and what you want to do, there’ll be like a little slide button, right. And what you want to do is you want to slide that button to on that’s all you need to do you need to slide that button to on and what happens after you slide that button to on is a few things like another window will pop up. And we’re going to talk about what pops up when you turn it to on at but the first thing that pops up when you turn LinkedIn creator mode two on is you get to choose hashtags and these hashtags because what it says is topics you select will be displayed on your profile to show potential followers what you post most about. So Thinking about your brand again, right? What are the topics that you want to be known for? Right? Thinking back to those journalists, if you’re reaching out to a journalist, because you want to be interviewed, or you want to be known as an expert in their, you know, in their back room, you need to make sure that those hashtags that you get to choose five are things that you want to be known for. Right, so you want to carefully choose those five, obviously, you can change them, but you can only choose up to five. So that’s the first thing you want to do is you want to spend some time maybe doing a little bit of research on this, right, but coming up with the five hashtags that that you want to most be known for. The other thing that happens when you change your profile from you know, to creator mode, is it changes your link from connect to follow. So let’s say I’m standing on a stage in a room, and I’m speaking at an event, and I’m like, everybody connect with me, if I’ve got creator mode on, when they pull up my LinkedIn profile, they’re not going to easily see a way to connect with me, they’re going to see the Follow button, not the Connect button. Now, it doesn’t mean you can’t connect with me, you still can go to more. And then when you go to more, you’ll see the option to connect. But what it does is it prompts people to follow you, instead of building tons and tons of connections. I teach this stuff. So I happen to have a lot of LinkedIn connections, I don’t really think most people need a million LinkedIn connections. I’m all about cherry picking, and micro targeting, and really wanting to get to know the people that you’re connecting on LinkedIn with. So if somebody’s just interested in the content that you post, they can follow you. And here’s the beautiful thing about that. You don’t have to accept that. Right? Sometimes you get a connection request on LinkedIn, and you’re not sure if you should connect with them or not. And until you say yes, or while you say yes, if you had no, they don’t get to see your content. But until you say, unless you say yes, they don’t see your content. So now if there’s somebody that’s like, Well, I really want to follow Karen Yankovich. But I don’t really know just gonna accept my connection request, because I don’t really know her at all. I’m just gonna follow her so I can see her content. That’s why creator mode is prompting them to do that. Now, I will say in the beginning, I wasn’t a huge fan of this, I’m still not a huge fan of it. Because technically, if I’m standing on a stage, and I want to speak to people I want people to I don’t want there to be a barrier to people that truly want to connect with me. And I feel like this is a little bit of a barrier to people that truly want to connect with me. But I do love that I now have like 2000 more followers than I have connections because it what it means is that there’s 2000 people that are just interested in seeing my content, right. And I didn’t have to make the decision of yes or no, I wanted to connect with them or not. Right. So I have a little bit of a love hate relationship with that feature. But I just want you to be clear that that’s what will happen. It doesn’t mean that people can’t connect with you still, they just have to go through a little bit of an extra step. I do think in some ways I what I do like about that is it does prevent some of the spam that’s happening. You know, because the bots have to take an extra step. And bots don’t do that well, right. So there’s that benefit to right another. The third thing that I want to mention is that you also have the option to have a profile cover video. And what that means is if you go to my LinkedIn profile and watch the picture of me like the my profile image, if you if you don’t see it, refresh the page, and you’ll see that my profile image kind of shifts to a video for a second, and then shifts back to the image. It gives me a chance to say, Hey, I’m Karen and I teach LinkedIn marketing. And I’d love to talk to you if you’d love to talk to me or you know, something like that. It’s kind of a cool feature. I don’t know how valuable that one is, either. But it’s kind of cool when you have it activated. And just know that you have to record that video from a mobile device, you can’t record it from a desktop device record or from a mobile device. So you might as well set it up from there. And it’s just a fun little thing that you get to add to your profile. That gives you a little bit of juice in your profile. Right. The next thing that I want to talk about the fifth thing that I want to talk about is the featured section. And you guys, if you’ve listened to this podcast, you know that the featured section on LinkedIn is one of my favorite sections. Now, LinkedIn pulled the media out of the about section about a year or two ago and created a separate section called featured one of my favorite sections. And what it does is it pulls that to the top. Right remember I said that LinkedIn was originally created like design as if it was like kind of like a resume? Well, this is where we’re starting to see LinkedIn focusing on your content, right creator mode assumes you are an actual creator, right. So if you go to my profile, you’ll see that my featured section is at the top. So the first thing you’ll see are the things I want you to see most, which is the things I have featured, right, which is so cool. So I love that my profile is reorganized in a way that you can see the things I want you to see most and I am a fan of having maybe two twos, probably my favorite number for this different types of content and your featured section. Because I do think that LinkedIn is probably not the place where people are going to go and watch all your videos, I think you want to pick one or two things that you most want people to do when they’re at your LinkedIn profile. So I have watched my free masterclass and book a call like those are the two things I most want people to do when they’re on my LinkedIn profile. So I’ve created and I’ve pulled that right to the top so there’s no question about what people what the next step that I want people to take is when they’re looking at my LinkedIn profile. The six thing that happens is now underneath that featured section is now my activity section. And typically, on LinkedIn proper, your activity section is lists all the activity you’ve done on LinkedIn. Right? So not only what you’ve posted, but also where you’ve liked and commented on other people’s things. Right. So like, if I have, you know, I like and comment on my students content all the time. And it’s not like, I don’t want to showcase their content I do. That’s why I like and comment on them. And sometimes I’ll share them if I really want to showcase it. But you know, again, like, I might jump into a conversation with a bunch of other LinkedIn experts, I don’t really want to showcase that content on my LinkedIn profile, right? I want you to reach out to me. So what I love about this is that linked with creator mode, it just shows you what you’ve actually posted, not what you’ve liked, and commented on other people. So you can feel free to have conversations on LinkedIn, that aren’t going to show up in your activity section, where you’re gonna be driving people that come to your profile to other conversations, right? All they’re gonna see is what you’ve done, you’ve done and that’s what you want. On your LinkedIn profile. You want to continue to position yourself as an influencer. So I love that the activity section just shows what I’ve done. Now, if you go to all activity, you can still see all that other stuff. So it’s not like it’s not there. It’s just not showcased, right. It’s a beautiful thing. There’s two other things I want to talk about here that you have the option to get if you have LinkedIn creator mode. And this, these two things are probably the best reasons to get creator mode. And I know I’ve talked about a lot of things that I love. The first one is LinkedIn live, LinkedIn live is available. Again, you know, LinkedIn doesn’t have a published thing. But when you click that button to turn on creator mode, one of the things it says to you is, do you know you also have the option to turn on LinkedIn live, and newsletters we’ll talk about newsletters in a second makes it available to you and you get to you get to choose if you want it or not LinkedIn, you definitely want to say yes to these things. LinkedIn live is a great way to reach your audience in a new way. I’m a huge LinkedIn live fan. I have, you know, a LinkedIn live show I do most Mondays. And you know, I’ve done like I did like in December of 2021. I did daily LinkedIn lives where I did a LinkedIn Tip series, right. So there’s lots of fun ways you can use LinkedIn live. So you definitely want to have access to that. And the last one is newsletters and let me tell you something, LinkedIn, newsletters are the bomb. Okay, they are the bomb. Because what they basically get to do so let me tell you a little bit of what a newsletter is. But LinkedIn newsletters, what it does is, is I don’t want to get into a whole thing with it here. But when you go into create an article, one of the things that says, Would you like to set up a newsletter, and I’ve set up a newsletter that’s called the she’s linked up diaries, right. So if you go to my activity section, you can see that she’s linked up diary series. So what I did was I every once a week, I send out the she’s linked up diary, and it comes out every week, the first time you send a newsletter out, you get the option to invite all of your contacts to follow that newsletter, I’m sure that you’ve gotten LinkedIn notification saying, Would you like to follow Mary Smith’s newsletter, right? So what the beautiful thing about our newsletter is, is that not only do you get a notification on LinkedIn, when I’ve put out a new newsletter, you get an email in your actual inbox to the email that you have associated with LinkedIn. So I have 1000s of people that have subscribed to my newsletter. So what I do with my newsletter, just and again, this isn’t newsletter strategy, but just so you know, like I, my newsletter goes out on typically on Sundays, and then like, when’s Tuesday or Wednesday, I’ll send that same content out to my LinkedIn in a LinkedIn newsletter. So 1000s more people. It’s like having 1000s more people on your email list. And y’all know how hard it is to build an email list, right? How important it is to build an email list. So LinkedIn, newsletters allows you to get in people’s inboxes, which is brilliant. Brilliant, right? So you absolutely want to use that feature. As the eighth reason that you want to use LinkedIn or the eighth tip I wanted to give you here on LinkedIn creator mode. So we recap these tips. First thing is you got to turn it on, just go to the resources section, slide the button and you got it turned on. Second thing is define your hashtags. Make sure they’re searchable visible, because it created immediately defined your brand right it helps people immediately know who you are and what you do. Third thing changes your link from connects to follow. Okay? Pros and cons. Now I feel like mostly pros I’ve embraced it. I’m drinking the Kool Aid. Fourth thing is you don’t get to have a profile cover video. Fifth thing is your featured section moves to the top brilliant sixth thing is your activity shows only what you’ve posted to showcase that seven LinkedIn live eight LinkedIn newsletters.

So is it worth it? Absa friggin Lully Absolutely. It really depends on your purpose for using LinkedIn. You know, if you are using LinkedIn, I feel like I could probably find a purpose for it for most people that use LinkedIn. You know, certainly like if you’re a student and you’re just graduating, absolutely start creating content, right? Whatever you do, creating content helps position you as an influencer. Right? And all of that helps you stand out from whatever your crowded market is that you’re in. Okay, so I 100% Don’t think that creator mode is good for most people. I think that I, you know, go through this again, while you have your computer open, and you can go through the steps to turning it on and setting it up for yourself. And then you know, just see what happens. See what happens. I think it’s, I think it definitely helps position us to be influencers. And that helps us build our brand and helps us build our business. So of course, if you are serious about building your network serious about building your brand on LinkedIn, serious about, you know, whether you’re a job seeker, business owner, salesperson, you know, whatever that is, LinkedIn is the home for you. LinkedIn is the home for you. And she’s linked up, we help women become wealthy and become Women of Influence. And we would love to talk to you about that if you if you want to hear more about what it’s like to be using this powerful platform to be growing your influence in your business. Let’s talk go to Karen yankovich.com/call. I’d love to chat with you. And we’ll just, you know, talk for 45 minutes an hour. Sometimes it’s somebody on my team, it’s not always me, but sometimes somebody on my team, and you will we’ll talk for an hour, 45 minutes to an hour. And we’ll just chat and see if we think LinkedIn first and foremost is a good fit for you. And if we do think it’s a good fit, and if we do think we can help you with it, I will tell you what that looks like. But I promise you we are first and foremost looking to just serve you. And we show up as advocates. You’re gonna hear more about that on this podcast soon for every single person that we work with. And if you don’t know what that looks like Karen yankovich.com/call get you on the calendar. You know, I mentioned earlier that if you if you love what you’re listening to on the show that we love when you take a quick screenshot, share it on social media, because what that allows us to do we appreciate I appreciate you sharing this show with your audience. And it allows me then to pay you back by sharing your posts with my audience to help you get more visibility right a rising tide lifts all boats. I do this podcast to support you. I’ve got this free masterclass and we offer free consultations, all of which you can find on my LinkedIn profile and in our show notes here. Let’s lift each other up and help me help you share the show. And I will see you back here again next week for another episode of The Good girls get rich podcast