social media

Stop Marketing Like it’s 1999!

  I’ve been around the marketing block for a long time. In fact, I started my career at a phone company! Yup, New Jersey Bell. That name alone should hint at how long I’ve been doing this. When I worked for New Jersey Bell, I was involved in helping business make decisions about the money [...]

Social Media vs Traditional Media – What’s Changing?

I think it’s safe to make the call that lately, social media is becoming its own subset of traditional media in more ways than ever before. While traditional media has its place, you know you can’t let yourself slip behind with changing times; it’s important to stay on top of trends so you can consistently [...]

Inject a Little PR Into Your Social Media!

Social Media, the ultimate goal is to be seen, right? Being seen consistently, strategically,  is the path to consistently growing your business.   This week we’re going to talk a bit about injecting some PR into that path.   Here’s the definition of PR from PRSA (Public Relations Society of Ameria)“Public relations is a strategic [...]

7 Ways to Encourage Customer Loyalty

We’ve all heard – it’s easier to sell to existing customers than it is to gain new customers. So, how do we do that? How do we improve our customer loyalty? You know what’s coming next, right? Social Media! Listen. Listen to your existing customers. Listen to social media, do research on local hashtags; what are [...]

How often should you post on social media?

  If you’ve attended any of my webinars, you may have seen this chart already.   No, I’m not trying to make you crazy with this stuff. I know you’re looking at Twitter and thinking to yourself “has she lost her mind?”   What I want is for you to use these social media platforms [...]

Main Street Needs Social Media Too!

We hear a lot about social media, the great equalizer, shrinking the world, allowing us to do business with people across the globe. That’s representative of MY business! I’ve got clients on continents I’ve never been to (yet!), that I will likely never meet. But what if you have a location based business? A business [...]

6 Things You Never Want to Do on LinkedIn

LinkedIn is a very different social media site than most and there are plenty of practices used on Facebook and Twitter that don’t come across so well on a professional site like LinkedIn. Here’s six tips on what not to do on LinkedIn and how you can take the extra step to stand out on [...]

The answer to the question I’m most asked is …..

The bad news: Great social media support is NOT for the faint of heart! The good news: Once you get a high end system in place, you will see massive growth in your business. I meet people at events all over the world, most of these events are geared to digital marketing. I get asked [...]

All You Need to Know About Snapchat A-Z

Snapchat is an image and video messaging app that creates a platform to send content that can be viewed for a short amount of time. Businesses have been utilizing snapchat more recently to create a personal and behind the scenes connection with their customers, but it can be tricky to get the hang of how [...]

Are Your PR Efforts Tag-Teaming With Your Social Media? I’ve been working with a business partner for a while now and have seen great success. With her focus more in the PR domain, and mine in social media, we have been able to create program after successful program combining our individual expertise. More and more, [...]