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Focus on quality of your posts, over quantity

  You’ve seen my recommended posting schedule, so you know it’s important to post consistently. A major goal is to always stay top of mind!   Still, as a general rule of thumb of what and when to post, remember this:  Quality always beats quantity.   Customers buy from you when you provide value. Make [...]

How often should you post on social media?

  If you’ve attended any of my webinars, you may have seen this chart already.   No, I’m not trying to make you crazy with this stuff. I know you’re looking at Twitter and thinking to yourself “has she lost her mind?”   What I want is for you to use these social media platforms [...]

  I talk a lot about social media and frequency of posting, in fact that IS a mainstay of my own personal business model. I still maintain 22 or more tweets per day, a few posts per day on Facebook, and multiple blogs a week (well it’s my goal that’s for sure). As someone who [...]

5 Steps to a Successful Social Media Vacation

  I know I often talk about the social media machine, posting up to 22 times a day (that’s for Twitter) and engaging, engaging, engaging. But what happens when you need (Yep I said need) to go on vacation? As business owners and Entrepreneurs we all should make a point to step away from the [...]

  I talk a lot about LinkedIn and Twitter these days and have for awhile. One reason because they are two of my favorite platforms in regards to democracy, the easy ability to grow a following, and the reach they can provide you as a business owner. I realize though that some businesses are firmly [...]

5 Words to Avoid in Your Social Media Posts

    In last week's blog post I talked about words that sell, words to use and words to entice your followers and fans on social media. This week I want to focus on words to avoid. In this post I discuss 5 types of words that I want you to think twice before using [...]

  Done is better than perfect. Let me repeat: Done is better than perfect. Do you have a blog post sitting there waiting to be published that you want to “re-work” again? Are you waiting for the perfect social media brainstorm? Have you been working on your LinkedIn summary trying over and over to get [...]

  As a social media expert I feel it’s my job to be the bearer of... “less than ideal for busy entrepreneurs” news. Did you know that the new trend for consistent blogging is to be blogging 2-3 times a week? With blog posts from 600-2000 words each this can be a formidable task of [...]

Keywords, Key Phrases, Let’s Talk!

  You've poured your heart and business knowledge into a blog post so now what? Well, you have done the hard part my friend, and the rest is fairly simple but very very important to making sure you will get eyes on your prize piece. Quite simply, you now need to make sure your beautiful [...]

How To Use An Editorial Calendar

  I’ve talked a lot about Twitter, LinkedIn, SEO and SMO, and all sorts of social media related jazz, but today I’d like to introduce you to an old steadfast friend: Blogging. Blog posts are your foundational content that is always “out there”, can always be “found”, and even years later have the greatest potential, [...]