expert

5 Ways to Use LinkedIn to Get More Local Business

Your business is on Main Street, not on Wall Street. You see the Fortune 500 companies doing it, getting publicity and visibility, but what about YOU? It’s just as important to build credibility and trust when working locally, I’d say even MORE important if you want to STAY in business. Now, are you wondering how [...]

The Great Debate: Does Size Matter? (On Twitter!)

  Last year I talked about how size matters on LinkedIn and now I want to talk about size on Twitter. Your follower size, that is. Number of followers and how much it matters is an interesting question that has been argued since the dawn of the first social media platform (officially that might be CompuServe [...]

Show Up Successful, Your Clients Are Counting On It

  Woody Allen made famous the quote, “80% of success is just showing up.” With much respect I’m going to disagree a bit with Sir Allen and ask you: Do you feel like the expert? Do you talk like the expert? Do you look like the expert? Success starts with YOU. If you want to [...]

Twitter and Hashtags

  I’ve been talking a lot lately about why I love Twitter and to really get you in the game I wanted to follow it up with a post about hashtags. What is a hashtag? A hashtag is a word or short phrase (with no spaces or punctuation) that follows the # sign. Where can [...]

Eight Ways to Establish Yourself as an Expert on Twitter

  Last week I talked about how you can get started with Twitter, and how to manage your account. This week I want you to start using Twitter to declare your expert status! With Twitter you can reach people you might never have access to all over the world. You have conversations with people from [...]

It’s Time to Talk About Twitter

I love Twitter. I didn’t always! It wasn’t more than a year or so ago that I was whining that Twitter takes up a lot of time, and I wasn’t seeing any real results. Some business friends called me out on it, said that basically Twitter is the great equalizer, you can tweet directly to [...]

What is Social Media Optimization?

We all know we need to play nice with Google to have the favor returned in the online world. There are two ways you can work to do that as you build your business on the web: SMO and SEO. Today we’re going to tackle the basics of SMO, how it can help you and what [...]

Listen up ladies! We need LinkedIn.

  We’re rising in the work hierarchy, we’re breaking glass ceilings all over the world. We’re leaning in, we’re leaning out. Some of us, anyway. The reality is, as a gender, we’re still not as comfortable shouting our genius to the world as our male counterparts are. Ladies, we’re losing business because of this.   [...]