Periscope recently launched the ability to create your own Periscope channel. Now, I can direct people to periscope.tv/karenyankovich which is so cool, right?
When you direct people to this page, you can see the most recent posts that are still live. This is a post that I did right after the Periscope summit talking about whether people that were broadcasting were egotistical or just confident, but it’s a great way to send people to your Periscope page and to your scopes within that 24 hour period that they’re still live.
If you are not Periscoping, I’m telling you, I am fresh off the Periscope summit, and it was so energizing and inspiring to me, and I really think we’re going to see Periscope explode in the next few years, so get in on this.
Create yourself a Periscope channel. All you need to do is connect to Periscope with your Twitter account, download the app on your phone or your iPad, and just start watching other people’s broadcasts, but create your channel now. Grab your name, create your channel so that you’re branded, so that when you’re ready to broadcast your own scopes, you’ve got this already set up.
There’s a ratio between the number of people that you’re following and the number of followers that you have. Up until you’re following 2,000 people, the ratios don’t matter. Twitter will allow you to follow up to 2,000 people no matter how many people are following you back. But once you hit 2,000 people, you cannot follow another single person until you have at least 1800, or 90% ratio, people following you.
It’s important that you understand that this limitation exists. If you’re looking to build your Twitter following, one of the great ways to do that is to follow other people. But if you follow back everyone that follows you, then that ratio is never going to go in your favor. There are always going to be people that you’re going to follow that are never going to follow you back. Like Oprah, maybe. You can’t follow every single person back that follows you even though I know that’s a strategy that a lot of people like to employ. If you do that, you’re going to bounce into that 2,000 limit and you’re not going to be able to get past it.
Once you get past that limit, it’s still a good idea to pay attention to the ratios. Many of us grow our Twitter following by following other people. If you always have the same number of followers as people you’re following, then there’s just no level of authority, it doesn’t show that you have anybody that’s actually following you just because they want to follow you. So you want to pay attention to that ratio even once you get past that 2,000.
At the very least, try to keep that 90%. If you can drop that to 80%, maybe even 70% at some point, it’s a great way to establish a level of authority.
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Today we are looking at your LinkedIn headline. This is one of the most important parts of your LinkedIn profile. It is what will show up if somebody Googles your name. If you put “Karen Yankovich” into a Google search, you will see my LinkedIn profile, and you’ll see my headline.
You want to make sure that your headline says more than just “I’m a CEO” or “I’m an accountant or a lawyer”. You want to tell people who you are, who you help, and how you help them, and you want to make it client-facing. You want to make sure people know what’s in it for them.
My headline is “Helping Entrepreneurs Profit w/Social Selling | LinkedIn Expert & Speaker | Successful Social Media Strategist”. This tells you who I help and how I help them. Also notice that I am very confident in this headline. I don’t say I’m pretty good at this stuff; I say I’m an expert. I say I’m successful. That’s important when people are looking to do business with you. They want to feel like they’re doing business with somebody who is successful, so you need to be the first one to establish that authority, to establish that expertise and let people know that you’re an expert.
Take a look at your headline. See if it tells people who you are, who you help, and how you help them. Make it client-facing. Of course, if I can help, come on over to my LinkedIn group Profitable Social Media Tips. I will see you there.
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Today, we’re taking a look at your Facebook fan page. I want to show you something that a lot of people know about, but if it’s something that you haven’t been using or you weren’t aware that it was available to you, it’s definitely something you want to know about.
I’m going to show you how to schedule a post in Facebook. If you’re new to social media or you’re new to online business, you may know you can use tools like Hootsuite and Buffer and SocialOomph. There are a lot of tools you can use to schedule your posts, but in Facebook you can schedule it directly into Facebook and I’m going to show you how.
In the example in this video, I’ve taken an article that I wrote for The Daily Word, and I’m going to post it and instead of just hitting publish, I’m going to click on the little drop down arrow, where you see you can schedule, backdate, or save as a draft.
You can just pick a date and time and click schedule. What you’ll see then is it disappears, it’s no longer here, but you can see how many posts you have scheduled. You can go to this ‘see posts’ and now you’ll get a little sneak peek at some of my scheduled posts.
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Today we are looking at all the other sections in LinkedIn. LinkedIn will make some recommendations for you on what sections they think you might want to add to your profile. This is the stuff that might make your LinkedIn profile stand out from someone else’s.
Things like honors and awards. If you’re in sales and you’ve got some great sales awards or you’re a realtor of the year or accountant of the year. You want to add those awards because it impresses when they see your profile. And that’s what we want for you, right?
Often, when people create their LinkedIn profiles they forget this stuff or leave it out. You’ll find that people will connect to you and relate to you better when you’ve got some of that information in there. And that’s exactly what you want with LinkedIn.
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Today, we’re in Facebook. I want to show you how Facebook allows you to create video channels now with the videos that you upload. On Facebook, go to you to your video page. You can see that you can have a featured video, so I have a featured video here, but you can also have playlists. I have two playlists right now. I have this “Social Media Quick Tips”, and then I started Periscoping, so I’ve got that too. What it basically does is it takes all the videos that you’ve uploaded to your Facebook page and arranges them in a logical order, so you can share those playlists with your followers in a really organized way instead of them being all scattered all over your Facebook feed.
You just click the “Edit” button and add a playlist. And to add a playlist. You can type in a description, which I suggest you do. You hit “Next”, and then you can just go through your videos and click on the ones you want to be on that playlist. You hit “Next”, and then you can reorder them. That’s all you need to do to create a playlist, and then your uploaded videos are organized in a similar way to the videos that you’ve uploaded to YouTube. It’s a really, really cool thing.
Share your playlist with your followers and think about what other kinds of things you can create a playlist for. You saw that I’ve got a Periscope playlist. I create a Periscope video and save it to my phone. Then I upload it to my Facebook page, so I’m getting double bang out of that Periscope content. I’m getting the periscope followers, but I’m also using it to share that same content with my Facebook followers. And because I have it in this playlist, they can actually watch the logical progression of this as it grows.
Organize your videos on Facebook. It’s a really cool thing. Easy, quick, free.
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