This week, Good Girls Get Rich features, guest, Jennifer Covington. Jennifer is a life coach and business strategist who has worked with fortune 500 companies such as 20th Century Fox and Anheuser Busch. Now, she works primarily with women entrepreneurs who want to make the world a better place.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message onSpeakpipe or email us at info@socialmediaandpr.com.
Episode Spotlights:
Going to Ecuador with the Peace Corps was Jennifer’s bridge from corporate to finding her way in life (10:30)
Becoming a life coach helped Jennifer hone in on what, exactly, she wanted to do (11:20)
Jennifer helped create sustainability in Ecuador by showing the shop owners how to reinvest their money into the town (ex: the money from those shops would then go to bring free or low-cost lunches to others) (14:00)
If you find yourself in a situation of knowing something isn’t right, think of how to make it right (15:30)
Always look around to see how other women (or anyone!) can support you (17:10)
Having a community of people to ask for opinions is very valuable (19:03)
Find your tribe, there are other people who need your support and you need their support as well (20:25)
There are so many people doing amazing things for the world, but they are not always business savvy (23:33)
Sometimes we don’t honor our business the same way we honored our 9 to 5 (24:20)
A soul-centered business is doing what you care about (what your soul cares about) (28:27)
Check in with where you are and connect with that and then you will be able to connect with others (29:50)
Have a group of people around you that helps you hold your vision – use that to become one of the few who follows through on your vision (31:40)
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter.Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindlyleave us a rating and review. Maybe you’ll get a shout out on the show!
Do you come up when people search for speakers on LinkedIn? (5:05)
The last thing you want to be is the best kept secret in town, that is horrible for a speaker (5:32)
The difference between SEO & ads is that, with SEO, you are putting your stuff in front of people that you KNOW are interested in what you do (7:19)
Your LinkedIn profile – your personal brand needs to speak for itself – are you including keywords in your profile? (7:58)
When you create your profile, make it client facing. Identify your market – who is searching for you? What are they looking for? Who are their clients? (9:32)
Your headline & summary should be should include keywords (10:42)
Which keywords are your searchers using to find you? (12:50)
LinkedIn Endorsements – You can choose your top 3 endorsements, the more people that endorse you for certain skills, the more you appear in search results for those skills (15:03)
If you’re connecting to too many people, you may miss important messages. Connect with 20-50 people a week, no more (18:45)
Don’t pitch the moment you connect with someone, the more you talk about them, the higher the chance this new connection will hire you for a speaking gig (24:13)
Develop actual relationships with your new connections, be authentic (26:30)
Get recommendations from the organizers and attendees of an event that you have spoken at (28:14)
A new tool that LinkedIn has that almost no one knows about – have attendees click on “my network” and at the top of this page there is a tab that says “find nearby”; click that and then add the attendees on LinkedIn (30:10)
This is how you can follow up with people from your talk, without needing their email address (33:33)
LinkedIn SSI Score – use this to grow the effectiveness of your marketing (35:00)
You need to be YOU! (35:30)
Resources Mentioned In This Episode:
Simone Craig and how important money mindset is for entrepreneurs KarenYankovich.com/Events – come by so I can meet you in person Amanda Tento at The Determined Mom – thank you for a great review! Looking to uplevel your business? Join my Triple Your Biz Club! Find keywords for your LinkedIn Profile with these tips! I would love to connect with you on LinkedIn – add me here! LinkedIn Social Selling Index – check yours out here! How to Magnetize LinkedIn for a Steady Stream of New Clients – Available for a short time!
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
When you’re considering using online marketing to promote your business, you need to start with Linkedin. Hear me out.
You’ve made a decision to start a business. You have a great concept, doing something you’re passionate about. You’ve been hustling and you’re ready to roll!
And you don’t want to be the best kept secret in town for sure. You recognize that if you don’t create some kind of visibility plan it will take a LOT longer to achieve your first milestone.
So you turn to social media. You’ve seen your competitors promoting their business on social media, heck, you can’t watch a TV show without being encouraged to tweet a hashtag!
You’re now wondering where to start. You’re thinking you need a Facebook page, maybe also Instagram, and you’re wondering if you can leverage your love for Pinterest. You spend some time searching the Internet for some guidance and you’re hearing things like “be where your clients are hanging out” and “all businesses need a Facebook page”.
And then you come across this article.
And you’re thinking “LinkedIn? REALLY Karen?
[Tweet “In 2017, business is more personal. SALES is more personal.”]
Really. Here’s three reasons why.
1. When you make the decision to invest time and money in a digital marketing campaign, you’re making the decision to be more visible. When you make a decision to be more visible, you must understand that people are going to want to know more about you. How do they find that information? Google.Here’s the deal! You are NOT at the mercy of Google. You can CREATE the results you want your prospective customers to see. Throw my name in a Google search and take a look for yourself. My LinkedIn profile comes up SECOND only to my website. I’m telling you exactly what I want you to know about me, in an expert and confident fashion. You have control. Use that control!
2. Often I see people jumping right to an online marketing campaign promoting their business on social media, their products and services. I get that instinct! We want to believe it’s not about us, it’s about our great yoga classes. WRONG. This is not 1975 where we had no interest in whether or not the IBM sales guy that came in to our office was married or not. In 2017, business is more personal. SALES is more personal. We want to know more about the people we do business with, and we want to do business with successful confident people.YOU, as the business owner, have to give your prospects what they want. Help them feel comfortable buying from you. A strong personal brand immediately elevates your business brand. Even when you’re just coming out of the gate. P.S. Personal doesn’t mean you have to share things that you’re not comfortable sharing. You get to choose.
3. A strong presence on LinkedIn immediately elevates your level of professionalism to the world. Did you recently decide to join a Direct Sales Team, and NO ONE is worried about their LinkedIn profiles in your upline? Imagine if you’re the person who DOES create and market with a strong profile? One that not only shares your passion for your product, but your passion for team building? For supporting your downline? Showcases your years of relevant (or not so relevant, with a spin) experience? You will immediately stand out from the crowd.Your online marketing sphere of influence will take your business much more seriously than the person down the street who jumped right to Facebook marketing. How amazing would that be for your business? Especially when you start deliberately building a LinkedIn network full of valuable prospects?
This stuff works.
Of course you can still leverage Twitter, Facebook, Instagram, Pinterest, whatever brings you joy. First though, secure your business and your business reputation with a solid LinkedIn profile that will set your business off on the right digital foot.
Of course I’m there to support you! If you’re not sure where to start, I’ve got you covered with my free 21 day LinkedUp Revolution challenge. It’s chock full of simple online Linkedin branding and marketing strategies to revolutionize your business successes.
So, you’ve landed that meeting with an important prospect. Now what? Head on over to LinkedIn!
It’s time to prepare! You want to seem as informed and relatable as possible, just like you would for an interview! But how would you do that?
Use LinkedIn to prepare for the meeting. You have virtually everything that you need to know at your fingertips with LinkedIn, so might as well put it to good use!
First, you want to read their profile thoroughly!
This doesn’t mean skimming all the way through to see what places or skills you may have, but reading everything in depth.
Think about the prospect, what is the purpose of the meeting? From this you can clearly define a set of business goals and use LinkedIn to fully understand what they’re after.
See if you have anything in common. Maybe you share similar endorsements, worked in a similar field, took similar classes back in college; all of these small similarities can be leveraged within a meeting to make you relatable.
[Tweet “Need to prep for a big meeting? Check this out!”]
Next, see if you have any common connections.
Maybe you both know someone you did business with in the past or were coworkers with similar people! This may help you to get to know their circle, or just be a conversation starter!
Take note of these common connections! You may even have someone in common who can tell you a bit about the prospect.
Also, read their recommendations.
As I’ve preached before, recommendations are the strongest form of social proof. You get to see what real people say about them and their business.
Use this knowledge in your proposal or meeting. You might be able to use something like “I’m sure your clients love it when you _____ and we can help you _____.”
Lastly, visit their LinkedIn Company Page.
LinkedIn Company Pages provide all sorts of information, great for meeting preparation.
You can get a glimpse into their new hires, recent blog posts, job postings, statistics of the company, etc. All of this will give you a feel of what you may be able to bring to the table for them.
Ready to start rolling? Join my LinkedUp Revolution FREE 21 day challenge to perfect your LinkedIn page!
What are you waiting for? Get on LinkedIn and start growing your business!
You don’t need to be on every social site out there because let’s admit, it can be overwhelming. You need to be spending your time doing what you were born to do. Staying in your zone of genius.
And that is running your business!
But on the other hand, marketing is necessary to grow your business right?
I want you to be getting the biggest return in the shortest amount of time, and the perfect way to do that is through LinkedIn!
Follow these few steps on LinkedIn and you’ll be on your way to business success!
[Tweet “Follow these few steps on LinkedIn and you’ll be on your way to business success! “]
Have a Great Profile
It is essential to anything you do on LinkedIn. If there are holes in your profile, no picture, no business link, you can’t expect it to make money for you!
There are 3 things you need to do when you start updating your profile and I can tell you all about them here. Go ahead and complete your profile with these 3 basic tips, it only takes a few minutes!
Stay Visible with Regular Updates
Let’s be honest, if you’re not on consistently or leave LinkedIn for days or weeks at a time, people forget about you!
Keep sharing business updates; keep connecting with people; keep engaging in your LinkedIn groups. People will notice and eventually will want to know more.
Connect with Everyone you Meet!
I can’t express enough how important this is! You may meet some of the most valuable connections in the world, but if you can’t get in contact with them afterwards, it’s pointless!
You may get a business card, which is great! But they only have their phone and email, that’s risky. They can either ignore your call, forget to call you back, or your email can get lost in the inbox!
Go ahead and connect with them immediately after meeting! You will have their profile forever and you’ll stay present in their feed; aka, top of mind!
Follow Up
This goes hand-in-hand with connecting with everyone you meet! Having a consistent outreach not only keeps you top of mind, but shows your connections you care!
It could be as simple as asking how that project they were working on is going! Make some notes, keep track of what they’re doing and check in every now and then.
This is all VERY easy to do! Takes about 20 minutes a day and you’ll see MASSIVE changes in your business! Want some help? Join the LinkedUp Revolution and get 21 days FREE of in depth Linkedin training!
How do you build your business connections? This is where LinkedIn becomes your best friend and #1 tool. It is the ONLY social media site that lets you network on a business and professional level!
Follow these 13 tips and you are guaranteed to grow your business connections FAST!
Complete Your Profile
LinkedIn has a feature that shows you parts of your profile that aren’t yet completed. Take the time to finish these before you send any connection request!
2. Keywords in Your Profile
These are essential if you want to be found! Make sure you include the most SEO friendly keywords in your profile that goes with whatever your profession is!
If you need some ideas, take a quick look at my profile! At the bottom I have listed all my specialties and make sure these words appear multiple times through my profile! You don’t want to go overboard, but the stronger the keywords the easier it’ll get to be found!
Connect With Old Co-workers
Your past coworkers are some of the best people to keep in contact with! They’ve worked with you so they know you, your skills, work ethic, everything! Connecting with them gives you easy access to how they know and let’s you in the door for more connections!
Connect With Old Classmates
Same thing goes for classmates! You never know whom you might find as a 2nd degree connection that they can introduce you to!
Alumni for your University
Whether your University was large, small, new or old, people are ALWAYS willing to connect if you attended the same school. The span of reach is incredible so make use of your alumni!
Review “Who You May Know” Section
This one is pretty obvious. It’s the easiest way to find new connections and takes up less time too! This section is always changing so make sure you keep up with it at least once a week.
Update Your Status Frequently
Businesses and people are always changing, so you should update frequently as well! Show people you are active and what new stuff you are up to! You will reach a bigger audience this way.
Engage with Your Connections Updates
People love to feel appreciated for their hard work! Interacting with their updates not only makes your relationship stronger, it also keeps you in the loop with their status. A new audience for your connections means a new audience and stronger connection potential for you.
Participate in Groups
Groups are constantly changing and adding new members. Staying engaged with groups can increase visibility to your business and other connections too! Interacting with group members daily keeps you present and allows new members (and old) to connect with you and spread positive WOM about your business!
Go through member directory for chamber, write a personalized connection request
Do you belong to your local chamber of commerce? An industry focused networking group? Connect with all of the other members! Use a personalized connection request, “Hi there name! We’re both members of the XXX Chamber of Commerce and I’d love to be connected here on LinkedIn. Hope to see you at an event soon!” When you GO to that event, you’ll have warm introductions, since you’re already connected on LinkedIn. Easy and powerful.
Connect with Speakers Before Conference
This is CRUCIAL for gaining new connections like I mentioned in my recent blog post about speaking engagements and conferences! Do your research and be present to a potential connection, so when you meet them in person, they already have an idea on who you are and what you’re all about.
Put Your LinkedIn URL on Your Business Card
Business cards are an ok form of connecting, but people want more from you! If they really want to get to know you, they’ll search you up on social media. Make sure your LinkedIn URL is fully present on that card so they have all the info they need about you when connecting.
Put Your LinkedIn URL on your Email Signature
Emailing can be the perfect way to get your foot in the door with someone. Including your LinkedIn URL gives the receiver everything they need to know about you!
Having issues with LinkedIn or want to know how to better your page? Don’t forget to sign up for my FREE 21 Day LinkedUp Revolution Challenge where you’ll learn simple online branding and networking strategies to revolutionize your business successes!
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
