169 – Fight for Your Spot with Rosina Racioppi

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Rosina Racioppi discusses with Karen how women can fight for their spots in their careers.

As President and Chief Executive Officer of WOMEN Unlimited, Inc., Dr. Rosina Racioppi spearheads her organization’s initiatives to help Fortune 1000 companies cultivate the talent they need for ongoing growth and profitability. Under her leadership, WOMEN Unlimited, Inc. successfully partners with organizations across a wide range of industries to develop their high-potential women and to build a pipeline of diverse and talented leaders.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

It’s no secret that the gender wage gap still exists. Not only is there a wage gap, but women don’t often hold as much influence as their male counterparts in the business world.

Part of this is due to social constructs. But we as women also don’t always give as much pushback as men. When offered a salary, men will often negotiate for a salary. Some women will just accept the first offer. In addition, sometimes women don’t have as much influence in their positions because they don’t make their voices heard.

Rosina Racioppi shares how she’s helping women overcome these issues in Episode 169. Listen now!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/169
  • Introducing this episode’s guest, Rosina Racioppi (2:25)
  • Rosina’s journey (4:09)
  • The gender wage gap (11:45)
  • Who Rosina’s company works with (16:48)
  • Where to get started (18:00)
  • How to help the Board of Directors (20:35)
  • What’s next for Rosina (24:14)
  • Rosina’s book (28:45)
  • Where you can find Rosina (31:54)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 169.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 169 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing to women that gets them on the phone, building relationships actually getting to know people one to one consistently, that can change their business, their life and their bank accounts for ever. We create women of influence here and she’s linked up and I hope that this podcast leads you on your journey towards becoming a woman of influence. Truly what it is it’s digital marketing with the human touch human to human marketing. So if you’ve listened before, or if you love what you hear today, we love hearing from you. So be sure that you’re subscribed to this show, so you don’t miss it. Wherever you listen to podcasts. leave us a review if you want I love your reviews because it helps me understand where we you know what you love the episodes out that really land you know, and and we do more of that right? I’d love for you to share this episode on social media use the hashtag good girls get rich. If when we see it, we’ll share your posts with our audience. And that’s how we all get more visibility, right. That’s how we all start to become women of influence. You can tag me I’m at Karen Yankovich, just to make it easier for us to see it but I promise you, we’ll see it we’ll share it. Just go to Karen yankovich.com slash 169. You’ll see the blog for this episode, you’ll see all the links that we talked about. So to make it just really easy for you to just listen now you have to write anything down. Now we’ve done all that for you in the in our blog in our show notes. Then you can go back and check out all the things we talked about on this episode. I’m really excited today. To have Rosina Racioppi be on our show. I saw Rosina ad on a panel that I attended. locally. She is a jersey girl. And I as soon as I heard her talking about that I need her message on this podcast. So I’m going to let you to see for yourself what I’m talking about. And please welcome Rosina Racioppi. So we’re here today with Rosina Racioppi, and Rosina is president and chief executive officer of women unlimited Incorporated. She spearheads her organization’s initiatives to help fortune 1000 companies cultivate the talent they need for ongoing growth and profitability. And what I love about Rosina will talk a little bit about how we met but for the past 27 years, she has been working with organizations to create cultures to be supportive of women. She did her directorial dissertation, the title was women’s mentoring wisdom, focusing on how wisdom how women use and fail to use mentoring at that important mid career level. So Rosina, I’m so excited to have you here today. I think there’s so many places this conversation could go, and I can’t wait to see where that goes. Thanks for being here.

Rosina Racioppi 3:11
My pleasure, Karen. Looking forward to the conversation.

Karen Yankovich 3:14
Yeah, yeah. And I should say, Dr. Rosina Racioppi, because I definitely want to make sure you earned that. And you get that.

Rosina Racioppi 3:22
Yeah, it was it was a hard journey. Well worth it. But yeah, so appreciate that.

Karen Yankovich 3:27
Yeah. So we met at a, we both live in New Jersey, and we met at a local Chamber of Commerce was running around table or a panel, I guess. And it was around diversity, equity and inclusion. For women, right. It was a women focused initiative. And some of it, there was just so many, there’s a lot of great conversation, but I really loved the conversation that that you were talking about, because I just felt that it really, it really focuses and showcases a lot of the work that we do here. She’s linked up. And in this podcast, the good girls get rich, really helping women understand it. And honestly, you even did your entire doctorate dissertation on it. You know, there’s opportunities that we don’t always grab that are there for us. Right. So tell me a little bit about why, you know, tell me a little bit about your journey. Right, let’s start let’s kind of start at the beginning. Once you tell us a little bit about how you got started in this work.

Rosina Racioppi 4:18
Oh, well. So the first chapter of my career I worked and led human resources, functions in organizations, mostly manufacturing, industries, chemical industry, so not industries where there were a lot of women. And I was lucky enough maybe to get into leadership roles very early in my career. So I was part of the management team, before I was even 30. And it really helped hone my understanding of how important it is for organizations to develop the talent so that they’re always prepared to meet not only the challenges of today, but more importantly, the channel. challenges that they face tomorrow. And as a woman, I recognize often how we are marginalized or not provided the opportunities and how important it is for women to understand how do I navigate the organization to be successful. Along the way, I met a woman by the name of Jean odd, who was the founder of women unlimited. And I put women in the program I mentored, we became professional friends. Then, after my youngest daughter was born, I decided, I really needed a break from the corporate role. And Jean asked me to join her at women on limited. And so it allowed me to marry two of my passions. The first is helping people find that spot and an organization where they truly enjoy the work, you know, their career joy. That’s not just what I’m good at, but what I enjoy doing. And secondly, I love running a business. I love partnering with businesses. So it allowed me to do both of those. When Jeanne retired, I bought the business from her and continued to grow the relationships with corporations, as well as growing our business.

Karen Yankovich 6:10
So interesting. So interesting. And you know, I would say, obviously, you’ve been doing this for 27 years, I’ve been doing this for just as long, maybe not as focused as you are. But in the last few years, there’s been a lot more attention paid to diversity, equity and inclusion. And we need to remember that, that that that includes gender, right, that includes gender. And I recently did, and I’ll link to it in the show notes, I recently did a podcast episode, talking about how you can use LinkedIn, and be supportive of diversity, you know, to show your support of diversity, equity inclusion, and a lot of it is around, you know, a big part of it is also around the words you use, you know, one of the things I’m doing some research for this, I came across a bunch of different things, right. But one of the things that was really interesting to me was, if you’re creating a job, or you know, some kind of an opportunity to be to be made to be clear that your the wording around, that should be around the results that you want to get, not the skills that you have to have, right, because men will apply for an opportunity with half the skills listed and women won’t, will not apply if they don’t have to have those skills. Right. So being careful with the that with the words you use with the language you use, is something like something simple like that can be can can create an environment that is more supportive to women. It’s just like, I never thought about it like that.

Rosina Racioppi 7:38
Yeah, that is so true. And so I was just having a conversation with one of our corporate partners around that, that fact, right, that we need to think more broadly around how we talk about the roles, the jobs to make him more inclusive. I also think it’s not just one side or the other, I also think as women, we need to be less judgmental of ourselves. And when we see an opportunity, right, yeah, and we need to be more open to, you know, I don’t need to be everything, I need to really own those key things that I’m really good at, I need to have clarity around how it creates impact for my customers for my organization, so that I can talk about it. So I can share my my passion and my excitement about creating a positive impact in the world that I’m a part of, so that others see, you know what I bring to the table. So often we hear from women, you know, I don’t like talking about myself, you know what, I’m just not comfortable. And I get it, I get it, I don’t think we should have a megaphone where we’re talking about ourselves in an organization. But I think we should consider the fact that the leaders of your organization need to understand the resources available to them to solve the organization’s problems. And if you’re not letting them know what you bring to the table, they can’t tap you in. So you need to find a way that is comfortable for you to share your story to share what it is that you’re excited about doing in the work that you do, so that people are aware of it so they can use your talent and your expertise.

Karen Yankovich 9:24
That is such a great way to describe that. I think this is really one of the reasons why I hang my head on LinkedIn. Because I think that that’s one of the places that women can use to really own the amazing things that they’ve done. And it is not just women starting out Rosina. I’ve had I can think of a woman that I worked with a few years ago who was you know, her name was in top 10 women who and you know, many magazines, and when we wrote her LinkedIn profile, she said, I feel like I’m bragging. You did all of this stuff, right? Like you deal with this stuff. I didn’t make this up. Right? It’s just a matter of owning it. And I’m saying Because if you’re listening, and you’re like, Yeah, but I don’t have, like, it’s not just you, like women at every level, have the same, the same thing, right? And until we start to own it, we are going to be left out more, right? Because Because of the way you describe is perfect, cuz they don’t even because we’re not even letting people know when to tag us it.

Rosina Racioppi 10:19
Right. Yeah, you if you want to, if you want to be in the game, and the fact that you’re part of an organization, you’re in it, whether you you’re a willing participant or not, is up to you. And if you’re not pleased with where you are, find another role that you can be excited about where where you go every day, how you contribute every day, you know, life is too short. And I do think you know, I’ve seen in my career people that are in roles that they can functionally do, right? I have the capability but they don’t enjoy it, you end up being very miserable, who wants to be around people that are in misery all day. But if you can just think about the things that you love to do, I love to solve problems, I like to create strategies, those are the kind of roles that I flourish, and I shine. So put me in those problematic parts of the business. I’d love to sink in and you know, work on on creating good solutions for that. Being able to talk about that in a way that’s strong and confident, but not, you know, off putting is important.

Karen Yankovich 11:27
I mean, that ties right into the title of this show good girls get rich truly means when you do what you’re good. And when you do what you love to do, and you hang your hat on it and let people know that you’re good at that. That’s where the abundance comes into your life, whatever abundance looks like to you, right? So, so, so true. So people that listen to this show might have heard this statistic a few times, because it makes me a little, it makes me a little crazy. But I also see opportunity. But I would love to hear what you think about this. And I think this came out after we had after this panel, I think this is a statistic that just came out recently. So in 2019, there was a whatever, wherever they are that does these studies around gender wage gap. We’re saying that in 99 years, the gender at the rate things are going in 99 years, the gender wage gap will be equal. Which seems crazy, but it is what it is right? One year later, post pandemic, it’s 136 years, right? Women have an entire new generation of women are now going to be fighting the gender wage gap. Because in this past year, women are still doing a lot of the roles that by our choices are gone. I don’t think anybody’s you know, change to the kitchen table to say help the kids with the homework, right Aspire choices. What do we do about that? How do we you know, I mean, I think there’s a lie, what I’m seeing is a lot of women kind of looking at 2022, right, or 2025 and thinking, what were what am I doing? like where do I go? Right? I I don’t you know, I certainly want women to, to be to earn the salaries that they deserve to earn. But at the same time, we’re doing this stuff by choice, because we want to do this, how do we balance this and still have the careers in the life we want to have?

Rosina Racioppi 13:10
Well, I think actually, right now, we’re in a bit of a labor shortage. So now is the time for women to really own their value, right? know their value. I also think, from my own experience, women often just accept the salary that they’re offered, right? We don’t negotiate, we don’t put the true value of our worth on the table. And we’ll accept it. We don’t push, we’re not comfortable negotiating. I remember, when I left corporate world, my daughters were young, I took a part time role for this division of Baxter in New Jersey, and I negotiated the salary and they wouldn’t give me the salary that I wanted. We made an agreement that after six months, we would reconsider it. And they didn’t reconsider it. So I left and the President said to me, why did why are you leaving? I said, I told you, this is what I’m worth. You’re not willing to pay that. So I’m going someplace where they see the value that I’m bringing, and we’ll agree to pay for it. And and he was a little taken back. He said, Oh, I don’t want to lose you. I said, Well, you have that opportunity, and you chose not to do it. I think you thought I was kidding. So you don’t all not everybody has that opportunity to do that. But I do think you need to have a clear sense of how do you in the role that you have in your organization, create value, create value for your organization, create value for your customer, and you need to speak to that in your interactions with leaders, not just what you do. Sometimes I think as women we talk more on the transactional side. I did This and I did that, well, why did it matter? what difference did it make? How did to help your organization be more profitable? Oh, and so then you can lay an expectation that if I’m increasing revenue, if I’m helping you be more profitable, I want that reflected in my compensation, I want to be I want to be compensated fairly, for the work that I’m doing, and the impact that I’m having. And I think for women, oftentimes, we just accept what’s given to us and are grateful. The others other research out there too, that women are getting slightly better at negotiating their salary, but they’re not negotiating for the resources, they need to be effective. So I get a big job. Great, I got the good salary package, but I didn’t talk about in order for me to be successful, I need to have a team I need to have these resources. So it’s, it’s not just about how much am I getting paid? It’s about how am i given the budget to be successful? So I am heartened, I am disheartened by the fact this pandemic has had such an impact on women, more so than our male colleagues, not only in the jobs that we have the stresses that we have, but also on that that wage gap. Well, some of it is institutional, some of it is, you know, created by how we manage and let’s, let’s focus on what we can control, as you know, asking for what we’re worth. And, and really not just saying I want a raise, but here’s what I did. Here’s how I added value, profit, etc. And so I want that recognized in my compensation.

Karen Yankovich 16:46
Absolutely. Absolutely. You know, how? So? So tell us, so just women, does your company focus primarily on corporations? Or do you work directly with women who are looking for support in these kinds of things.

Rosina Racioppi 17:01
So we our programs are designed for organizations who want to increase women advancing through their leadership pipeline. So we have programs that are focused on emerging women, women at that early career manager level, mid career, and then senior executive. Our programs are experiential development programs. So the women attend program with other women from other companies, we also work with their managers, so the women don’t attend by themselves, so to speak, right, the manager, or understanding what the development is all about. And more importantly, and this is the critical part, how do they support the growth and development of the women that are in the program, so that when they come back to the organization and apply the insights that they’ve gained, the manager can give them opportunities to shine to step into new roles to expand their capabilities within the organization.

Karen Yankovich 18:00
I love that. So so what I’m thinking of is there’s a woman listening to this now, who is who fits the description of a mid career woman, and I know that I’m not getting paid, what I should be getting paid. And I guess one thing that they can do is introduce you to their their higher ups. But what can they do? Where can they get started? to just get because it does take? You know, it does, it is a place, it’s an it’s a place when it’s when it’s uncomfortable, it’s harder to make that choice, right. And it is an uncomfortable place for many women, so so the only way to get it to be more comfortable is to start doing it and to start practicing and saying it right. So how, how do you get started with that if your company has not embraced it yet?

Rosina Racioppi 18:38
It’s such a great question, Karen, I think you know, we don’t need to be victims right of our situation, we can start getting curious and start asking, you know, we we ask the women to meet with some leaders in your organization and just talk about where do they see the organization going? What are some of the key focus for leaders that they’re hoping to create in the organization in order for it to be successful? It helps us get outside of our own mind. Right, our own thoughts? Do you are you talking to people that see the organization different from you? So often, when I’m working with the women in the program? Yeah, these are all high potential women. They’re very smart, very accomplished. And no matter how smart you are, the only thing you know, is what you know. So do you have a board of directors of people that see the world differently, are from different functions, kind of round out your gaps, right, your blind spots? Because you need to be fully informed. And that doesn’t mean you have to do it. All right. Sometimes we as women feel like I have to fill in everything by myself. No, no, no, no, no. You need to connect with people who know things you don’t so that they can compliment me You already know. And that helps you build a strategy of, oh, based on what you’re telling me, here’s an opportunity here where I can probably look to grow my career. So you don’t have to do it alone. Right? You can, you know, what’s the there’s an African proverb, if I want to go fast, go alone, if I want to go far, go with many, right? So you need others, you need those relationships that will help inform your thinking, and give you thoughts that maybe you can’t come up with on your own.

Karen Yankovich 20:35
So let’s talk about this boards of director suggestion. What does that look like for you know, a woman that a mid career woman who doesn’t know there’s even such a concept for herself.

Rosina Racioppi 20:48
So I’m looking at those individuals that are in a role different than me. So for example, I was in HR, I always, when I first joined an organization, I would reach out to someone in finance, because I wanted to understand, you know, what are the metrics that people talk about that the organization values, right, so, you know, what are the numbers? What are the KPIs that I need to be focused on? I really would look at what are some of the key parts of the business? Right. So I worked mostly in manufacturing, so I would usually have someone from manufacturing. So I understand what are some of the issues and challenges there? What do I need to know about manufacturing? What about the key parts of the business? So I would invite myself to different meetings to know I’d like to learn more about what’s going on in this part of the organization would love to be a part of one of your upcoming meetings, just so that I can get a sense of, you know, what are some of the challenges? How can I be helpful to you and your organization, right? And so by expanding that, Board of Directors, by helping me identify, I don’t know anything about chemistry, but I can know the chemist, so that I understand, again, where I bring value is on the human resource, the human capital side, how, what do I need to know about the r&d group manufacturing, you know, marketing, I need to understand what they’re thinking about. So I can identify what are the important things for me to be spending my time and attention on?

Karen Yankovich 22:28
Right? I love that. Because when you’re building, you know, and that comes back to relationships, which we’re going to talk about, obviously, because you’ve got a whole book about that, but it comes back down to relationships. Because when you make when you’ve met the chemist, and the chemist knows you, the chemist isn’t as likely to say what’s going on in human resources. Why are they doing this in this? Like, instead of it being drama? They’re like, I don’t know what’s called Rosina. Yeah, and find out, right? So wait, when you’re building those relationships, the concept of the boards of directors really is you’ve got people that know you, and you know, that you can bring in when you have a question, as opposed to feeling frustrated with other departments in your company, right?

Rosina Racioppi 23:05
Yeah, it just it smooths out the rough edges by having those relationships. And you’re able to have constructive conversations, right? We get things done now, because we all get along. But because we can share our different points of view, in a constructive way that allows us to take the best of everybody around the table. This is what inclusion is all about. It’s hard work. It’s hard to be sitting in a room with people who see things very differently, it’s uncomfortable. But in order for us to be effective, we have to be uncomfort. We need to be comfortable with the uncomfortable, and and be open to well, gee, can you see the world very differently than me? And I thought about it that way, you know, how can we work together to make sure that we accomplish x. And so it’s the more diversity in our, in our board, the more comfortable we’ll be with people who think differently than us. And we can then leverage those differences in a powerful way.

Karen Yankovich 24:11
That’s brilliant. It’s brilliant. What’s next for you What’s going on now, with with what you’re doing, tell us what’s going on in your world. Because this work is so important. And I think these conversations are so important, and I love you know that we’re able to do this.

Rosina Racioppi 24:25
So thank you for asking that. You know, the the pandemic was, I think about where we were in March 2020. And how naively we thought the world will be right. You know, by this summer,

Karen Yankovich 24:39
we go back to normal

Rosina Racioppi 24:40
We’ll go back to normal

Karen Yankovich 24:42
right?

Rosina Racioppi 24:42
We were able to right before the pandemic hit. There was research by Korn ferry that talked about the key leadership traits being tolerance for ambiguity and adaptability. And so as the pandemic was unfolding I was thinking about the fact that oftentimes women can wait until things settle down before they step up, right into a situation. And so we quickly moved our programs from in person to virtual with and started redesigning them, because we didn’t want to just take our program content and then go on to a platform, we actually redesigned them to leverage the platform to heighten engagement of everyone that’s involved, and used as kind of a main focus on creating for the women, a tolerance for ambiguity and adaptability. Because at the end, we wanted the women to take to leverage this moment in time for themselves and show up strongly as leaders. So now were 1516 months past that. And what we’re seeing is, the women not only rose to the occasion, but they certainly have taken advantage, we are seeing women during the pandemic 60 to 70% of the women are promoted, have expanded roles, they really took their opportunity of being involved in the program to assess how they create impact during this time for their organizations. And I should also say that the companies that we partner with are organizations that in the, in the height of the pandemic, was saying it’s important that we continue to invest in developing women during this time. So not only did they did it, not, they didn’t pull back on their participation, they in many events, in many of the companies, they increased it because they felt this was a great opportunity to make sure that coming out of this pandemic, we have a strong cohort of women ready to step into leadership roles. So, you know, people talk about, you know, getting back to work and return to normal, I don’t think that we can land in a spot where we left in March of 2020, we are focused on landing in a better spot, right? How can we take the lessons learned during this period of disruption, and enhance the way that we work, enhance leaders understanding that for many women, you know, there, there were stresses during this pandemic, that created many of them to opt out, which is why we see the the the increase in that wage gap, women just opted out. And so what I would say to women who are struggling, who are listening to this saying, you know, I don’t know if I can handle it. Life is never either or I either work or I don’t work. Think about how do you need to work? What are the ways in which you can contribute in your organization? And what are the things that you need in order to manage your whole life effectively. So we saw a lot of women kind of say, saying, I can work from these hours to these hours, then my kids are on zoom school. And they were able to create a framework that allowed them to manage their life. And were and not have that additional stress, like, Oh, my God, I need to do everything. No, you don’t. You need to do what’s important today. That’s all that you need to do. And then tomorrow, do what’s important tomorrow. But let’s not get ahead of ourselves, let’s be kind to ourselves, and think about what’s the design that I want for my life.

Karen Yankovich 28:44
So tell us about your book.

Rosina Racioppi 28:46
So one of the things that I was interested in, in my research was not only how women leverage their mentoring relationships, but how based on their mentoring experience, it informed how they built relationships, post their program, experience, post their mentoring experience. And it came, I landed in the spot that kept resonating with me, around relationships matter. relationships matter for women, because we need to be informed about what’s going on in our business. And we need to be informed about ourselves. You know, research tells us that women tend to not get the feedback and career coaching in equal stayed with our as our male counterparts, right? Part of it is, you know, just because of people’s biases, women tend to get more transactional feedback versus men get aspirational. Here’s how to get ready for that next role kind of role. I’ll ask the women in the program how often this is the feedback that you get, you’re doing a really good job. Just keep doing what you’re doing. And while that might be nice to hear, does that help you understand what you need to do to grow and advance No. So while all those things might be happening around us, we have control as women, we can build relationships with people that help us understand the opportunities in the organization, help us see where there might be potential for us to grow our career and ask those questions. You know, I’ve been working in marketing, I’m a product manager, I’m really thinking about some other places I might be able to contribute in the organization. What are some thoughts that you have? You just ask somebody a question, right? Or, you know, if you’ve done a project, you’ve completed a project or presentation, and someone comes up to you and says, oh, Karen, that was a great, great job. I really liked that presentation. Ask a question. Gee, thank you. I’m glad that you appreciate it. That what resonated with you? That would be helpful to me. And then if you’re really brave, this is the follow up question. If I could have done one thing differently, that would have improved the outcome? What would that have been? Now the project’s done? You’ve already everybody likes what you did? This is just for you to understand, gee, is there something else I could do next time? That would really help me ratchet up, play bigger, you know, do something bolder? What would that be? So I think we as women have within our power to get the information we need, we just have to build those relationships and ask those questions.

Karen Yankovich 31:32
So important. I mean, if you got that question, if I got that question, I would immediately know that I’m talking to somebody who isn’t just dialing it in, right. And so often people do, and, you know, who doesn’t want to work with somebody who’s not just dialing it in? It’s not just saying I did all that I checked all the boxes that I was asked to check. Right. So, so important, so important, Rosina, thank you so much for joining us here today. This has been so it has been so great. I’m going to link to your book, we’ll link to, you know, some of the study I talked about, and maybe some of the other things we talked about. And thank you for the work that you do, because I know that it’s so powerful and important. And it’s great to have you in my world.

Rosina Racioppi 32:10
Yeah. Well, it was a pleasure talking to you today.

Karen Yankovich 32:13
I hope that you loved Rosina, as much as I love Rosina. She’s just doing such amazing work in this world and we need more women like her that’s why I do this because I want all of us to be to be in a place where we’re supporting people and changing lives with the genius that’s inside of us. Right I mentioned earlier in the introduction to this show that in our she’s linked up family of programs we create wealthy women of influence and it all starts with our on demand masterclass, which you can check out if you have not watched it yet. I refer to LinkedIn as my money tree it can certainly be the same for you. So just check out what are that money tree.com you can check out our on demand masterclass. If you loved what you heard here today, you’re gonna love the masterclass even more. And as I mentioned, you know, I do this podcast to support you I’ve got this free masterclass to support you a rising tide lifts all boats help me help you share this podcast, take a quick screenshot of this episode on your phone, share that on social media also, so that we can continue to grow our audience to grow our influence. And we can continue to help more people so that we can continue to help you. Right. So you share this episode on social media, I share it with my audience, we all start to build our visibility. And this leads us to creating that woman of influence status. And honestly this can be simple, it can be simple for you. So thank you for sharing that. And I hope you love this episode. And I will see you back here again next week with another episode of the good girls get rich podcast.

168 – Don’t be a Superhero. Be a Human Hero.

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares that you don’t have to be a superhero, just a human hero.

Are you trying to juggle everything? Are you always exhausted? Stop trying to be a superhero!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

In pursuit of our goals, it might feel like we have to do everything perfectly. It’s good to chase your goals, but you shouldn’t feel exhausted in that pursuit. It’s time to stop trying to be a superhero and start being a human hero.

How can you be a human hero? Start by checking your mindset. If your mindset isn’t on success, you’ll never achieve it. You also need to unlearn what you’ve learned. You don’t have to run yourself ragged. When you’re exhausted, it’s okay to not do everything. You don’t have to do the dishes before you go to bed… they’ll be there when you have energy!

In your pursuit of success, you’re still a human hero even if you’re not a superhero. Listen to Episode 168 to learn more!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/168
  • Introducing this episode’s topic (1:50)
  • The importance of your mindset in your success (7:56)
  • You have to unlearn (11:23)
  • You’re a hero even if you’re not a superhero (14:04)
  • Episode recap (17:31)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 168

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 168 of the good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing to women that gets them on the phone consistently with their perfect people. People that they’ve been dreaming of building relationships with that will change their business, their life, their bank accounts for ever. We create wealthy women of influence here at she’s linked up. Basically what we do is we help you with digital marketing with a human touch human to human marketing, because that’s where the biggest opportunities happen. So if you listened before, if you love what you hear today, you know, we love to hear from you. Please subscribe to this podcast, leave us a review. Most importantly, if you love this episode, take a quick screenshot, as you’re listening, share it on your social media, use the hashtag good girls get rich, tag me at Karen Yankovich everywhere. And I’ll be sure to share your post with my audience and then we all get more visibility right, I can help you get more visibility. in the show notes. If you go to Karen Yankovich comm slash 168 you’ll see the blog, the show notes, there’s a link for speakpipe on that page where you can leave us an audio review or you can leave us just a message if there’s somebody you’d like to hear us interview or a topic you’d love me to talk about on this show. You can leave us a message on speakpipe and we I love getting those messages. So Karen Yankovich comm slash 166 gets you to all of that information there. So this topic today is near and dear to my heart. If you listened to a couple of I will link to the show, I’ll find the episode and we’ll link it in the show notes. But there’s an episode I did in a couple years ago, maybe a year ago, talking about my journey through superheroes, right? superheroes? Yeah, you heard that, right. So you know, we’ve heard it right. We’ve heard all behind all before. Like, we’re Wonder Woman, we’re women, we’re entrepreneurs, we can do anything, especially women, right? I can do anything, fire up the bacon, you know, serve it up in the pan or whatever. However that story goes, right. And I remember a few years ago, I was you know, on on that journey right on that journey of what’s my superhero. In fact, I’ve been interviewed on podcasts and you know, YouTube channels. And sometimes the question they ask is, who’s the superhero that you identify the most with? And, you know, at the time, I thought that was important, I needed to be a superhero. So I was Wonder Woman, right. And I actually had those of you that know, touchdown crystals. I had touched on crystal bracelets, I had like a red one, a blue one and a clear one. So I felt like I had the Wonder Woman cuff on. Right. And I, you know, I had a Wonder Woman mug, one of my friends. You know, we had we were having this conversation. And I was telling her about that. And she happened to have extra, you know, I have friends that have extra Wonder Woman cups and mugs. So she had an extra Wonder Woman mug and she gave me the mug and I was using the Wonder moment mug. And one morning, I was making myself some tea and I grabbed the Wonder Woman mug and I looked at it and I was like, I am exhausted. I’m exhausted. I don’t want to fight through everything. Wonder Woman fight through everything. The reason she has that cuffs is to fight her way through whatever right. And then right next to my Wonder Woman mug was a mug that says I want to be a mermaid. I was like I put the mode of Wonder Woman mug down, picked up the I want to be a mermaid cup up and said I want to be a mermaid. I don’t want to be Wonder Woman anymore. I want to just like swim with ease through you know, through life through business and really just have ease and an expansion and joy in my life. Right not have to fight all the time. You relate to that? Does the idea of having to be a superhuman to be successful, sound exhausting to you? Like what if we don’t have to be superhuman to be exhausted? What if we just had to be permitted to be exhausted? What if we didn’t have to be superhuman to be successful? What if we just had to be human? Right? What if we just had to be human? You know, I take a lot of coaching as well. I have a you know, a coaching program that I’m a part of. And it’s interesting because the you know, it’s a pretty high level coaching program. It is you know, it’s got a nice hefty price tag. And I you know, I work every diamond 10 times that right. But what’s really interesting to me is a couple of weeks, a couple months ago, a couple times a year, right? They have a virtual they have an event and the events have been virtual lately. So so they had this virtual event. And it was a three day event and the vast majority of the training in this event. No, there’s a business training course. Right? The vast majority of the training was about mindset. Not about how to you know click here do that. It was about mindset. It was about tapping into you know, and I will say they do a lot of deal. They do a lot of talk chat talking about superheroes. And, you know, I’m not no disrespect to any of that you feel good about being a superhero, you can be a superhero. But I feel like we can just be a hero. But the point here really is, is tapping into yourself tapping into the genius that’s already inside of you, the genius that’s already inside of human you, right? And if you don’t have that piece, right, nothing else really works. Right? Right. If you don’t have your mindset in the right place, nothing else really works, right? So three days, a three day event, a business event, and the I would say 75% of what the trainings were about what the lectures were about what the talks were about your mindset, focus, not click here, do this, do that. Because without your mindset, nothing else works. Right? So I really, you know, it’s been something I’ve talked about a lot, and I’ve never, and I probably have mentioned this on this show before, but I really wanted to do a whole episode about this. Because, you know, as we are, you know, opening the doors back into whatever the new chapter of our life looks like post pandemic, right? We don’t, we’re crafting, maybe a new journey. And, and I want you to know that you don’t have to be superhuman to be successful, and you got to give yourself a little grace, right? You’ve got to give yourself a little grace. It’s interesting. Yesterday, I had a friend come over, just for the day, one of my friends came over and, you know, we barbecued and chatted and you know, went out. I live near the beach. So we took a ride and we you know, checked out the beach and blah, blah, blah. And when she came home, she can we came back she left like shuffling until like 630 Okay, like this did not go on till 10 o’clock at night. And I, I like cleaned up this morning. I just was like, I was tired. I haven’t done that in so long, right? And it’s not like I don’t have the energy. I mean, I work a lot. I run around like crazy. I do a lot of things. I babysit my grandkids, they certainly are exhausted. But you know, as I’m doing, we’re doing things that we used to do all the time that we haven’t done in a while. It’s kind of relearning that muscle and there’s some muscle memory there, of course, right. But that’s why I want you to know, like, it’s okay, like so I kind of gave myself the grace. I’m like, you know what, I never go to bed with like dishes in my sink and stuff like that. But I just did. I was like, I’m leaving it. I’m leaving it. I’m gonna do it tomorrow morning. And that’s just gonna have to be okay. Right. And it wasn’t even and it wasn’t that I was exhausted. And I couldn’t physically do it. I just gave myself the grace to do it. I’m like, I don’t have to do all this today. Right? It’s okay to just do this with ease. And it felt more like doing it with ease to just wait. Right? And that’s, you know, super huge supermom super woman, Karen would have done everything before it like had the house spotless before she went to bed. But human Karen said, let’s just leave it. Right. So that’s kind of the mindset I want you in, you know, as we knew this now, you know, it’s it’s 9am as I’m not even 7:30am. So I’m recording this and the dishes are done, right. So like, it’s still good still happens, you still like life is still good when you’re not super human. So the first thing I want to talk about, kind of again, and I mentioned this already, but I want to talk it again, I want to talk to you about the importance of your mindset in your success. Okay, now remember, you are human, as a human being you have a conscious mind, you have a subconscious mind, all of that works together, right? To help you have the kinds of days and weeks and months and years you want to have. You know, who knew who knew this was going to be such I mean, I certainly didn’t realize that it was going to be such a big part of my life. You know, as I as I, as I go into the next chapters of my life, you know, I remember when the secret came out, remember that book, The Secret? I remember when that secret came out the book, The Secret came out, and I remember listening to it, and thinking, do I think that if I go to bed at night and think that there’s going to be a bright shiny boat in my driveway when I wake up that that’s going to happen? No. And I and I think that’s the critics was saying that, but here’s what I knew instantly when I heard when I read that book, I knew instantly that if I believed that there was never going to be a boat in my driveway, that there was never going to be a boat in my driveway. Right? So So we know that right? Like we’ve heard people there you know, they just maybe they have not such a positive mindset and like this is never gonna happen that’s never gonna happen. like yeah, it’s never gonna happen cuz you keep telling me it’s never gonna happen. Right? So why can’t the opposite be true? Why can’t the opposite be true? Why can’t we have the mindset and you know, I have a morning mindset practice and my morning mindset practice involves every single morning, every single morning without fail, I do not miss this. I will miss a podcast episode. I do not miss this mindset, morning mindset routine that I have. And a big part of it is visualization. How do I What do I want to see in the next chapter of my life? Who’s in that chapter? Where am I? What am I feeling thinking smelling? Seeing hearing, right? Like what’s happening as I am going through the upcoming chapter my life like I visualized that right. So so that and I know that many of you that understand manifestation and visualization, all that Understand this, but but that, to me, is a big part of, of my successes, right? my mindset, my thinking big mindset, my being confident mindset. So when you are, you know, and again, this is within you, this is within human, you, you don’t need to be superhuman to have to be able to visualize, to be able to have a morning practice where you really set your mindset for the day, right? This is human, but human, you can do what some people might call superhuman things and superhero things. Because they, you know, are seeing they see these things happening in my life or your life. And I’m like, well, she works really hard. Well, yeah, work hard. But you know, what, I don’t work as many hours as I used to work, you know, like, I visualize what I want my life to look like. And the more I visualize that, the more I have the kind of success I want to have within the boundaries that I want to have that success in. Right? Does that make sense? So the first thing I really want you to understand is that this is mindset, you can have a mindset that helps you achieve what you might have thought were superhuman achievements, which is being human without being exhausted without having to wear the Wonder Woman cuffs. And then the second thing that I want to mention is that, you know, you have to be ready to learn, I am always learning I’m always, I can’t even tell you, I really have to have a moratorium on buying more books. I’m always buying books, and I always have, right I always have. But I you know, I’m always learning. I’m always, you know, reading books, or listening to podcasts and listening to trainings. But most importantly, what I’ve learned, and all that learning is the importance of unlearning, right? For me to be really successful, and whatever success looks like to me, right, human, there’s a lot that I needed to unlearn. Okay, and one of the things I needed to unlearn is the fact that I didn’t have to be super, you don’t have to be superhuman to be able to do these things, that I could do these things in a, you know, in an with ease, right within an expansive environment. So what is it that you need to unlearn? What is it that maybe you say you talk the talk, but you don’t walk the walk. So let me give you an example of that, like, I talk the talk about having a life with ease. And I want to, you know, I have, like I said, I do a lot of visualization. And then I don’t want to work 10 hour days, seven days a week, but I gotta tell you, that sometimes happens. And it recently happened again, when my daughter had a baby, which you know, amazing, a beautiful little new, new little grandson. And I was helping, I’m going over there to help her a couple days a week. Now, this is the life that I’ve dreamed up. This is the life that I’ve created for myself having a business where I can do that, where I can work from my daughter’s house, help her with the baby, right? And then you know, do my front of like, if you know Michael Hyatt my front stage, right days, on the days that I’m not with her where I need to, you know, meet with clients and things like that. But when I first started doing it, it took a while because I needed to unlearn like I needed to unlearn a lot of things like I thought that I needed to do all this stuff to be able to do that. And what I was doing was burning myself out, right. So I needed to just I needed to learn, I needed to kind of walk that talk, and I needed to unlearn things like the dishes have to be done before you go to bed every night, right? I mean, that’s a silly thing. But there are so many things that I needed to learn, right, especially as a woman who grew up in, you know, the 70s and 80s. Like, you, you know, we were taught things very differently than our daughters are taught today. So what do you need to unlearn, in order to be able to be to not have to feel like you need to be superhuman, and fight your way through to have a successful business. And then the last thing I want to talk about is kind of being a hero, like let’s talk about like being a superhero, right, like superhero, like, like I mentioned to you sometimes when I get interviewed on podcasts or YouTube videos or things like that, you get, you know, questions ahead of time. And more than once one of the questions has been who’s you know, what’s, who’s the superhero that you identify with? Honestly, I hate that question. And I tell them that I don’t want to be a superhero. But here’s the thing, it doesn’t mean that I’m not a hero, it doesn’t mean that you’re not a hero, to not be a superhero. Okay, I’m going to tell you a little bit about a story that I heard over this weekend. Actually, I’m as I’m recording this. It was a fourth of July weekend, and I saw a video from a guy that grew up in the town that I raised my kids in, who was in at the you know, I live at the beach now and he happened to be right near where I live now. And it was on a lagoon. And there was a deer a baby deer in the lagoon. And all these people were like talking looking at oh my gosh, oh my gosh, and this guy was like, Well, I’m not gonna let him go. He jumped in, he jumped in the lagoon swim over to the baby deer picked up the baby deer carried him out of the water, you know, somehow climbed up with the deer in his hand on just companies, some poor, unsuspecting families, Doc, and, you know, kind of walked in. And then I guess people came around and drove them and they and they brought the deer back into the woods. Now, you know that, you know, of course, everybody’s talking about him as a hero. And, and that’s absolutely true. I mean, this guy is a hero, there was a million people there, he’s the guy that jumped in, right? But you don’t. And I’m not and I don’t want to take anything away from him. Because that is a heroic thing to do. But it’s also heroic, to be a coach who changes someone’s life. It’s also heroic, to be a therapist or a, you know, whatever it is you do, if you’re changing lives, if people’s lives are better, because you’re in it, you are a hero, you are a hero, you don’t have to be a superhero. You don’t have to be, you know, like, we know we have this superhero stuff inside of us. Because we’ve seen video will not videos, because there’s typically no videos of this up. But we’ve heard stories about moms who lift up the car to get their kids stuck underneath of it, right? Who would never be able to do it in a normal day, like we have. But that’s a human, she’s human that mom, chat is human. These are not superhero skills. These are human heroes. So what if you were just a human hero, and not a superhero. And you could be a human hero with ease in your life, right. And you can be a hero that, that changes people’s lives. And that impacts the world for the better. When you’re donating, you know, whether it’s money or time or whatever, to nonprofit causes, you’re not superhuman, you’re not a superhero, you’re a human who’s a hero. Right? You can do more of that when you are running a successful business. And you can be a human hero, you know, to be to be running a successful business, you don’t have to be a superhero, to run a successful business. So you don’t have to be Wonder Woman. You can just be human woman. How does that feel? Does it feel good? Does it feel good to know that you can like that you don’t that you can just let that go. You can unlearn the idea of having to be superhuman, to be able to be successful, to be able to have successful kids, you know, and you got to learn unlearn things, let things go create a life with ease. So let me just recap this for a second. The importance of your mindset, right? You the importance of your mindset, like visualization is more powerful than those wonderwoman cops, okay? You don’t have to fight your way to get what you want. I mean, think about this for a second, what if there’s something that you really want to go your way, whatever that is, and you’re just getting flack, whether it’s your family, or your test your team or we are neighbors, whatever it is, you can fight with them, get out the coughs, right, and maybe you’ll come out, but that’s exhausting. Or you can start to visualize the outcome you want. And I am not going to kid you. When I tell you when that starts, when things start to happen. The way you visualize them, when you had the mindset of this. It changes everything in your life. Because it’s a it is a it is a tool that we all have our it’s a tool that every human has. Don’t need to be superhuman to have that tool, and then be ready to learn and more importantly, unlearn. Think about what you have to unlearn to be able to be, you know, superhuman, or human hero not superhuman, to ready to be human hero, a human hero. What do you need to unlearn? And then know that you don’t have to be a superhero, you can still be a hero, without having to be a superhero. And you probably are a hero. And if you’re listening to this and say, I don’t need to be a hero, because I know you. I know a lot of you women, I talk to you all the time. You’re like I don’t want I just want to help. You want to help people, you’re a hero. So I want you to own that rose Blitzer. That’s an episode for not that’s a topic for another episode. But just know that you are not a superhero, but you are still a hero. You’re just a human hero. So like, what is this change? I really want to know what this when you listen to this episode, did it shift anything, did anything shift around this? Because I really truly want you to be the mermaid, not the Wonder Woman and then still have the kinds of success in your life and in your business that you really want to have. I you know, I can tell you story after story after story about the time that this happened in my life. And I bet that you could tell me some of the same stories. But yet we still we what we learned was that we have to do doo doo doo doo doo doo to make things happen. You have every human has these powers within them to bring about these kinds of change this kind of success, right? without having to leap tall buildings in a single bound. Okay, so I would love for you to to you know if you are not a member of our Facebook group yet join the Facebook group well there’s a link in that you can actually go to LinkedIn for women community comm or there’ll be a link obviously Karen Yankovich comm slash 168 and be around like minded people and let me know what your human hero skills are and if you’ve got experience with this because I want to know this you know I mentioned earlier at our in our she’s linked up family we create wealthy women of influence right and wealthy women of influence we’re all heroes we’re all heroes. It all starts with our on demand masterclass. I would love for you to join us in that masterclass you can go to Karen Yankovich comm slash masterclass. And check that out. A rising tide lifts all boats, right, I do this podcast to support you, I’ve got this free training course the masterclass to help you get started with your journey to you know what’s and obviously there’s a lot of LinkedIn chatting in here because a lot of this is owning this owning your your hero your human hero skills and you know, the the amazingness that is you and you got to shine a light on that. And LinkedIn is the place to do that. So that that I do all of that to support you. Let’s lift each other up. Help me Help you share this podcast, take a quick screenshot of this episode on your phone, share it on social, I’ll share it with my audience and we’ll both get some more visibility. And let’s be human and kick some 2021 booty together. I want this to be simple. And let’s create a simple mermaid Empire together. I’ll see you back here again next week for another episode of the good girls get rich podcast.

167 – Break Free from Suppressive Cultural Traditions with Irene Nakamura

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Irene Nakamura shares with Karen how she helps women break free from suppressive cultural traditions.

Irene Nakamura is Guardian of the Record and founder of iDepo Reporters, and she helps attorneys and individuals capture stories verbatim so they can certify and document events that make history in order to change the future. She also helps minority businesswomen to break free from suppressive cultural traditions so they can thrive personally and professionally. 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

As a Japanese-American woman, Irene Nakamura understands how women of color are often oppressed. Growing up in a Japanese household, Irene had to break from suppressive cultural traditions. Once she entered the business world, she encountered more cultural oppression.

Breaking free from suppressive cultural traditions can be hard, but Irene is paving the way and helping other women do the same. She recommends four ways to overcome culturally suppressive upbringings.

  1. Identify your discomfort zone
  2. You’ll never be fully ready, so commit and figure it out as you go
  3. Break free from toxic influences
  4. Find your tribe of people who will support you

Ready to break free from cultural oppression? Listen to this episode, hear Irene’s advice, and get the encouragement you need to overcome obstacles!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/167
  • Introducing this episode’s guest, Irene Nakamura(1:53)
  • Irene’s story (3:54)
  • About Irene’s company (11:34)
  • Fighting for diversity (14:53)
  • How Irene’s family views diversity (19:16)
  • Four ways to overcome culturally suppressive upbringings (21:25)
  • What’s next for Irene (34:31)
  • Where you can find Irene (39:05)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 167.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host Karen Yankovich. And this is episode number 167 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship and heart base LinkedIn marketing to women that gets you on the phone consistently with perfect people relationship marketing, building relationships with people who can change your business, your life and your bank account for ever. We teach digital marketing with the human touch over she is linked up. And we love our she’s linked up family and Today on our show, you’re going to get to meet one of the amazing women in our she’s linked up family. But before we get to Irene just know that if you listened before or if you love what you hear today, we love to hear from you. So make sure that you subscribe to this so you don’t miss an episode. And also take a quick screenshot of this episode. And share it on your social media maybe put it in your story and let the world know that they should listen to this as well use the hashtag good girls get rich tag me at Karen Yankovich tag Irene her social media her LinkedIn is in the show notes and let us know and then what we can do is share it with our audience. And that’s how we all get more visibility and that rising tide that lifts up all ships right. So you can go to KarenYankovich.com/167 to see the blog in the show notes for this page, you will see all the links that we talked about in this episode. And I am really excited for you to meet my friend and client Irene Nakamura. I am here today with Irene Nakamura and Irene refers to herself as the guardian of the record. She is the founder of AI Depo reporters and helps attorneys and individuals capture stories verbatim so they can certify and document events that make history in order to change the future. She helps minority business women break free from this oppressive culture tradition so they can thrive personally and professionally and understands firsthand what it takes to grow a business in a male dominated industry. You know growing up many women have been told that they can be seen but not hurt. In some cultures. females have been told they cannot even be seen. Cultural suppression impedes female success and opportunity. And we see less women in college successful and professional women. I’m going to let Irene dive in on this instead of reading the rest of this but she holds certifications in California, Hawaii, Illinois, Nevada, Washington. She’s a registered professional reporter, and a certified live note reporter and she is the founder of the only Japanese American female own Litigation Support firm that prides itself in being 100% culturally diverse. She dedicates her life to empowering minority business women, her fellow steno sisters and her own employees. And Irene is a student in our she’s linked up program. So I have had the pleasure of getting to know her over the past few months and really watch her step into some amazing, amazing roles. Irene, thank you so much for being here today.

Irene Nakamura 3:16
Thank you so much for having me. I’m so grateful to be here and have the opportunity to speak with you today.

Karen Yankovich 3:22
Yeah, so I really wanted Irene to be on here. Because I think you know, first of all, we live in a lot of the work that I do around LinkedIn really does focus on shining a light on women. Right? And and when we’re shining a light on women, not just on their genius, but on women that are minorities, just from being women. But on top of it, maybe having you know, having being a minority culturally as well. I think that it’s important that we shine a light on that. And I read Are you okay with telling the story about what you told me when we first met about how you were? So tell everybody, let’s take a step back. Tell everybody a little bit about your business, the business that you started and that you currently run?

Irene Nakamura 4:00
Well, first, I am a certified shorthand reporter. But many people ask me, How did I get into that? And first off, you know, I didn’t even know what a court reporter was. I always thought that a poor reporter was a news reporter that reported on court cases. And you know, what, for the poor with holding a microphone, asking the attorneys in third. What did you think of the burden? You know, I did not realize that we are guardians of the record and we take down testimony of witnesses and people basically, but to give you a little glimpse at where I came from, you know, as a girl of Japanese descent growing up in the United States being raised by a mother, who came directly from Japan. You know, it was instilled in me that my role as a female is secondary to my brother’s role, because he is a male and it was understood That sensor more important than daughters. My mother made sure I understood that my brother was to graduate from college before I was even allowed to enroll. So my mother, but my mother was also subjected to this, as well. And she had to postpone her her college education until all her brothers graduated from college. So it is just something that’s been culturally passed down. And when she didn’t attend, she ended up being a valedictorian of a prestigious university in Tokyo. But you know, growing up, my mother always used to say a word gamon. In Japanese, which basically means, endure or tolerate, you know, don’t make waves. Basically, suck it up.

Karen Yankovich 5:56
I like I can feel that in my bones Irene.

Irene Nakamura 6:00
Yeah, so everything was, you know, no, this is not for you. This is for your brother, you know, and so and suck it up, you know, got mine, you know, and don’t burden. Anyone don’t don’t say anything, you know, what will the neighbors think? What will people say? You know, don’t make waves don’t talk about things. You know? Well, my brother, he eventually earned a double master’s degree from Yale University. By the time he graduated, he was about 32 years old. I am five years older than him. So had I taken this path that was created for me by my mother, I would have been 3637 by the time I even enrolled into college. Wow. Wow. So instead, you know, I wanted to be a professional. Even though my mother wanted me to be a housewife and a mother, which is fine, but it’s not what I wanted to do. I wanted to be in, you know, do something. Have a career, I really wanted to have my own career. So I decided to break free from the condition that was imposed upon me and I enrolled in trade school, college, of course reporting, and that’s how I became a court reporter. And it also didn’t hurt that it didn’t require math class. Math class sign me up.

Karen Yankovich 7:36
Yeah, yeah. Yeah. I get it. I get that. Okay. Cool. So, okay, so then you were then yeah. So now you’re a court reporter. Were you independent? Or did you work for like a company that, that, you know, like your company now?

Irene Nakamura 7:50
Yeah, I was independent for a little bit. But, um, you know, then the recession came. And I ended up getting a job at the federal court, a US District Court, Central District of California. I was living in California at that time. And I had worked there for eight years. And then I had left the court to freelance again. And, actually, I ended up having cancer. So I’m a court reporter that survived cancer. And at the time that I was diagnosed, I had some some, you know, incidences that actually inspired me to start my own.

Karen Yankovich 8:36
My own company, incidences, that sounds like there’s a story behind that

Irene Nakamura 8:42
There is actually, um, so when I was diagnosed with cancer, you know, I had cancer surgery scheduled like the Friday before the Christmas holiday. However, the agency that I was working for at the time, they had a very demanding client, and this attorney had scheduled like a five to six day deposition, right before the holiday, which just coincides with my surgery. And so I, you know, inform the agency that, you know, remember I have my surgery, I don’t think I should take this, you know, this case, you know, please assign it to another reporter. And they said, Oh, well, but this, this attorney is very demanding and, you know, difficult to work with, we really need you to be on this case. And I said, Well, I can if you understand and agree that I will not be able to turn in the final transcripts until the after the new year. And then they agreed, and then I contacted the client to say hey is out okay with you. I won’t be able to get it in and he’s like, there’s no news on the bench during The holidays, don’t even worry about it. Yeah, beginning of January is fine. Then I took the first day, talk to all the defense counsel, they were all fine with it. You know, okay, fine. So I ended up taking it. The day of my surgery, you know, the first transcripts were boom. And they were calling and emailing. And over and over repeatedly, unrelentingly demanding final transcripts, you know, without without any regard with how my surgery went, you know, and, you know, the fact of the matter is, I do not return phone calls during surgery. You don’t know, just not something I do.

Karen Yankovich 10:44
Yeah, that a seizure thing impacts that, right. Yeah. Oh, my gosh,

Irene Nakamura 10:49
yeah. Yes. You know, and then when I returned home, coming into all these voicemails and emails, you know, with, you’re so unprofessional, and I’m grateful for the work and this type of thing. I was just very taken aback and ended up working on these transcripts. I had worked through Christmas dinner, I didn’t see my family. I just ended up working even though I’m supposed to be recovering. And through that process, though, you know, I realize, you know, what, I need to start my own company. Yeah. You know, and so that’s what I

Karen Yankovich 11:34
okay, so So tell us about your company. Now. Now you have a company, you have multiple locations. You’ve location, so yeah. And so now you are, you know, a Japanese American woman first generation where you’re working in the US. And so not only have you bucked tradition a little bit to go to trade school, you’re now running a massive company. Right? Well, I don’t know about Mattia a little bit, tell us a little bit about your company.

Irene Nakamura 12:06
Well, I, you know, decided to formulate this company, so that I can embrace court reporters, and understand and respect them. But I not only want to, you know, I not only wanted to create that environment for the reporters, I wanted to create it for my own team, you know, my employees, and, and to also be able to provide a really great experience working with my company, what are the attorneys, paralegals, you know, the legal secretary, you know, all of our clients. That was my goal. And because of that, and, you know, without advertising or marketing, I was able to grow the business. And now I have three locations. And so now I’m, you know, now I’m starting to realize that especially very mechanic that I need to be able to utilize social media. And that’s how I met you.

Karen Yankovich 13:05
Yeah. So we met, I feel like end of 2020. And, you know, in a time where Diversity, Equity and Inclusion has become a really important hot topic, right. I mean, it’s, I think it’s always been important. But it’s been, you know, there was, I mean, I’ll give you an example, a couple of years ago, I was, you know, I’ve always, I’ve been an entrepreneur for many years. And it was a few years ago, I was kind of looking for a company that could help me I mean, I Mo, you know, a white woman from New Jersey, right. So I don’t have a lot of experience in, you know, in diversity, equity and inclusion I wanted to learn. So I kind of went out of my way and said, He’s gonna teach me who can teach me how can I get better at this? How can I, and there just wasn’t anybody. So and that was, I might not have been more than two years ago, right. But then in the past year, with just so many things, just the things that have happened culturally, with just I don’t want to get into the politics of all of this, but it’s just become it’s become something where there’s lots of ways for me to learn about this. And I have been learning about it. I’ve been taking courses in trying to get better at it. I don’t know if you will link to it here. I did a podcast, I have a couple of women of color that are on my team. And we did. We did a podcast a couple of months ago, where just was just like, help me here. Like, tell me what you think. Because you know, we even when we’re writing LinkedIn profiles, it didn’t really even occur to me to like for for just recently, LinkedIn has come out with the ability to add your preferred pronouns. It never even occurred to me to ask that question. You know, it never even occurred to me to ask that question. And, and then it but prior to this, those were things we were starting to learn. Like maybe I should be asking these questions. Maybe we, you know, how can we make the work that we do more supportive of people that are more more diverse culture, right? So you step into this, you and I meet at the end of the year, and you were telling me the story about something? You did that didn’t work out very well. Do you remember what that is?

Irene Nakamura 15:02
No, remind me

Karen Yankovich 15:04
Oh, you told me that you were working with a lot of law firms who and you felt that they were not open to some of the people you were placing at their firms? Because you felt that they were you know, they were a little bit they weren’t comfortable with some of the people, you place a different. So you wanted to hire some old white men? Did I get this wrong?

Irene Nakamura 15:22
Oh, no, no. So, you know, breaking into the old boys club. Right? Right. And as a woman, number one, it’s really tough to break in there. And yeah, get that business. Well, number two, it’s even tougher when you’re a minority. So I’m, you know, I basically, you know, I had grown the business from, you know, word of mouth to the point where I could, you know, and then now it was the next frontier, where now I had to go out and, you know, knock on doors and be like, Hey, we’re here, you know, and attempt to get business that way, I was finding that I could not get through those doors. And they wouldn’t even, you know, they would just look through the people. And they wouldn’t even open a door to have a conversation with regards to our services. And so that was a really tough thing. And since my staff is diverse, you know, we decided to me, Director of Operations is also a woman, as she’s a woman of color. And so we decided we needed to hire a white male salesperson to be able to get those doors open. Okay. However, so we had done that, however, we had hired a few. And some of them just could not take instruction from a female boss. And the director, you know, who is African American, I think he just had, they struggled with taking direction and instruction from her. And so we needed to part ways because that was not going to happen, you know, that was not going to be a positive experience in our company. And so we kept hiring, and each time, almost every time there was some sort of disrespect for most of them. So that’s when I decided I needed to just do this on our own. And she and I, you know, she is also working on on that instead, you know, we’re going to depend on ourselves as women. And yeah,

Karen Yankovich 17:46
leaning into leaning into your diverse staff and your commitment to diversity, as opposed to try and I please don’t take this that I’m criticizing cuz i’m not i think it’s an amazing story, as opposed to trying to be somebody that you’re not. Right. Like, that is not who you were, right. Like, and, and when you show when you try to show up as somebody that you’re not, it’s just, it’s just never gonna work. I don’t think you know, I mean, and that’s, but yeah, we we do that so much like I my background is in it. So I get the good old boys, you know, the good old boys club, I, you know, I remember being in a server room one time, and I had on gorgeous pink pants and great heels. And I like everybody was really talking around me. And then I was just like, I need to open my mouth, because these men don’t think I know what I’m doing. You know what I mean? And I just because I looked girly, you know what I mean? And I opened I like I had to force myself into the conversation. Because if I didn’t, I would, I would have been irrelevant, I would have been irrelevant, right? So but that’s just like one example I can think of, there’s so many other examples. I remember being in another room one time where with a bunch of men that we’re all business partners of mine, and I don’t remember how I I don’t remember what we were doing. But I started to take notes. And I don’t I made a point of never taking notes because I didn’t want to be the because I was the only woman in the room that I had to take notes. And I started typing and they all were looking at me I’m like, just because I can type fast doesn’t mean I’m ever gonna do this again. You know, but I had to like put a line in the sand, you know, be so I get I get that. So now that you have kind of embraced your diverse team and the your your own. Just confidence around you being a strong businesswoman. Let me ask you first, how does this How does your family See this?

Irene Nakamura 19:32
You know, my my mother was disappointed with me that I went to this college. She didn’t even want to go to my graduation. You know, she was finally accepting of it when I did get a job at the federal court. I am the first Japanese American court reporter in the central district to be an official court reporter there. That’s when I started gaining A little bit of respect. However, it was never really, you know, compared to what my brother was receiving. And it’s just based on, you know, the, the tradition, you know, that I that men are more important. And so I’ve always struggled with that. Even, you know, even to this year, it’s it’s a challenge, but I did it anyway, you know, at some point, you really need to take into consideration your own life, and how you do it. And I’ve, I’ve always struggled, being a minority, I’ve struggled with that judgment of getting validation from my parents or family members, or, you know, certain peers, perhaps, and it’s a really scary thing, you know, but I’ve decided to, to overcome that, you know, and not let it hold me back. And I’ve been doing my best to empower my, my team, you know, I’ve been finding that they, you know, also struggle with all these issues. So it’s, it’s been really a challenge to help them with their self esteem, you know, just as women or minorities, you know,

Karen Yankovich 21:25
well, let’s talk about that for a second. Because you, you have four ways that you help the women in your team of culturally suppressive upbringings, break free and live authentically, right, in their workplace and in their lives. So can you tell us a little bit about those four ways?

Irene Nakamura 21:40
Sure. I mean, the first thing I would talk about is, you know, identify your discomfort zone, you know, we often live in our comfort zone, what is it that makes you uncomfortable, what is that, you know, you really need to figure out what it is that that is holding you back, there may be different things, it may be family, and maybe culture, it just may be, you know, validation, it just may be whatever it is, you know, that is holding you back, you need to identify it, and so that you can release that, you know, whatever that fear is, it’s different for different people.

Karen Yankovich 22:19
And that are to find that fear, though, right? And those we don’t know what the fear is, we just know, we’re uncomfortable. Or we’re in it, we’re in this discomfort, and, you know, how do you even get to the place where you start to understand what it is that, that you’re fearing?

Irene Nakamura 22:35
Yeah, you need to ask yourself, you know, what is it? You know, for me, it was judgment, you know, of my family. And growing up, I’m always trying to get, you know, a, will they approve of me doing this? Will they approve of me doing that? You know, basically, what will they think, you know, what will these people think, who are, I thought were important in my life, that I care about their opinions about me, you know, and I think that’s prevalent and actually with, you know, people that are facing, you know, in social media and, you know, the the cyberbullying and those kinds of things, do I have likes or not, or you know, those types of things I from a very young age. And so, for me, that was my discomfort zone. And I you know, admittedly, I still struggle with that today. But I am, you know, stepping into my discomfort.

Karen Yankovich 23:37
Ah, you I love watching that. Alright, what are the what are the other four? What are the other three? I guess that’s the first one is identifying your discomfort zone, right?

Irene Nakamura 23:45
Yeah. And you know, when you figure that out, you don’t need to wait to be 100% ready to tackle something or to go do something, you know, what you really want to do? Figure out what do you want to do? And then, you know, we’re, you know, we’re never ready. The fact is, no one is 100%. Ready? Most times, you know, confidence is what is lacking. Right? Yeah. So just commit to it first. You can figure out the rest later, because you will figure it out. You know, many times people, especially women, like they don’t even ask for a promotion, because they’re waiting to be 100% ready in the role. And then you see this guy come in, and he goes and gets a promotion when he’s only he only knows, like, 40% of the job. But he

Karen Yankovich 24:40
was just thinking that there was a study that recently came out about that, right, where like men will apply for a job if they’ve got like 30 to 40% of the qualifications and women need 100% of them. And, you know, if we want to take a bite out of the gender wage gap, we need to start being sort of understanding that we’re never going to be 100% ready

Irene Nakamura 25:00
Right, right, and you know, that’s another part of your discomfort zone, right? Just go for it, just do it. Right. Otherwise, it will never happen. And yeah, and so the third thing I would always talk about is to break free from toxic influence. And that basically means I know people talk about, you know, make sure you hang out with people that are positive, and this and that, you know, what we, we, as women sometimes do, and I’m guilty of it, you know, I would go and speak knowingly to somebody that I know is toxic. I have a great idea, I really want to do this thing. You know, what do you think? And my mother would be like, Don’t be ridiculous. A dream killer. Right? I knowingly that chef, killer bow and speak to her. Right. So that the toxic influence that we need to remove ourselves from, you know, those people and yet you go to them why, you know

Karen Yankovich 26:14
I know, and you can still love your mother and have a relationship with your mother. But just, you know, I mean, I don’t know your mom, right. But I have, but I can take, I can say that, you know, she’s she’s got another generation closer to even more cultural suppression than even you do. Right. So. So knowing that like putting her in a little, you know, bubble of love, you know, and saying, we just, it’s just what they, you know, there’s just things that we’re not going to be able to achieve. We’re here, but you can, you know, but at the same time, you’re right, why even have a conversation over something that you know, is going to, yeah, I operate on that level with my family drives him crazy, in some ways, you know, when other people they’re like, Karen did what? You know, like, yeah,

Irene Nakamura 26:56
yeah. So if you just, if you if you speak with those who are going to uplift you, and encourage you, and give you maybe a very pointed advice in terms of how to reach your goals. That’s one thing, you know, don’t go to that person. Or it could be a friend to you know,

Karen Yankovich 27:18
I was thinking that it could be even an entrepreneurial friend, not all entrepreneurial friends have the same thing as big as you think. Right. So you might have something and they’d be like, Oh, that’s never gonna happen. Right? Well, it’s never gonna happen in their world, because they don’t think big enough, right? So not so it’s not even, I think within all different areas of your of my relationships, and maybe of yours. There’s people that come to the top that support no matter what, and there’s people that, you know, are definitely a toxic influence no matter what.

Irene Nakamura 27:47
Right? And so that’s where, you know, don’t go talk to them, get them still have your relationship with them. Just don’t talk to them about your dream and you know, maybe talk to them about theirs or talk to them about you know, what’s on Netflix.

Karen Yankovich 28:04
Exactly. That’s what I love about our she’s linked up group, by the way, our little family of people, everybody’s just so supportive and celebrating, just before we got on this call, one of our students posted in the Facebook group that she got this great media hit. And it’s awesome. It’s awesome, you know, and before this, people weren’t seeing her that way, right? You’re seeing your when you just start to do things, despite the toxic toxic influence, they’ll start to see you instead of trying to explain it to them. Just start to be that person. And then that will I feel like it, it shifts there. It shifts people’s views of you anyway.

Irene Nakamura 28:38
It does. It does. Yeah, and in a positive way, you know, so yeah, you know, it was so scary. It’s so scary. Like, I remember posting my first LinkedIn post, and I was terrified, you know, what will people think? and judge? You know, but I did it anyway. Was I 100%. Ready? No, but I did it anyway. You know, and I will continue to do it. And, you know, appreciate what you what you’ve taught me. And it’s given me some tools, and now I’m used utilizing these tools. And why not, you know, men are doing it.

Karen Yankovich 29:22
I know. Right? Exactly. Exactly. I don’t know what we worry about. Right? All right. And then the fourth thing that you have on your list of ways that we can start to break free and live authentically as what

Irene Nakamura 29:35
is to find your tribe. Find those people that will not kill your dreams, you know, that will not judge you that will embrace you for who you are, you know, and what you do and what you stand for, as opposed to, you know, judging you for anything negative. Whatever you’re trying to do, you know You need that you need that person, that’s those people. And usually, it’s the people who have succeeded. You know, if you surround yourself with people who have already succeeded, people who do a lot of things, they’re the ones that are gonna support you, the ones who aren’t doing a thing, they’re the ones who are going to be very negative and bring you down. You know, so find those people, you know, whether they’re mentors, coaches, you know, just some other successful people, surround yourself with those people, when it comes to, you know, your dreams and what you want to do. You know, I just sort of piggybacking on one of my experiences with why I had to just find my tribe is, I had this at a law firm, and they had given us quite substantial work. And, but they had an issue with my director of operations know, who is a woman of color. And they basically, you know, said, you need to replace her or we will pull our business, you know, and wow, yeah. And would I replace her if she was doing a poor job? Definitely, I would replace her, but not because she’s black woman, you know. And so then I had to, to think about, you know, the income that I would be losing, right? Because, well, they’re not my tribe. They’re not the type of clients that I want. Financially good at her. Yeah. You know, but that’s another reason why I need to find a tribe, I even want to find, you know, work with people of like minds, you know, even in business, not every customer is your customer. Not every client is your client, you know, so you could even think of that in business terms.

Karen Yankovich 32:10
I do I realize how brave you really are, I’m going to help you recognize that just to make a decision to cut loose a big client, knowing that you have knowing the income and impact that’s going to have an eye, we all know that it’s going to come back to you when you when you you know, make that those decisions. But at that moment in time, it’s got to be scary as hell to say, Okay, then, you know, we’re not cutting her loose. We’re cutting you loose.

Irene Nakamura 32:37
Yeah, and, you know, financially, it was super scary. But I needed to do it, there’s no way I couldn’t live with myself, I would feel terrible. You know, and, and then the next lot, another law firm, and it happened to me, you know, they found out the owner of ipevo was not white. And I lost that business. You know, yeah, I had found out from the paralegal, who had, you know, called my direct or my director, I talked to her and said, Please, and she said, Please don’t tell Irene. I don’t want to hurt her feelings. But they found out that she’s agent and she’s not white. So that business was gone. You know

Karen Yankovich 33:20
that’s crazy. I mean, I know that it happens, but it’s crazy that it happens. Yeah, it’s really these are like law firms, big law firms. These are not, you know, some an educated guy around the corner that started a you know, I don’t know, whatever kind of business on educated guys start, right. Like, this is these are educated people. That’s great.

Irene Nakamura 33:42
Yes. Yeah. It’s it’s just I was in total shock, you know, because I was calling them emailing them stopping by, you know, was it? Was it our services that our court reporters, you know, do they show up late, where the transcripts lay, you know, was there something inaccurate like what happened? You know, because I will fix it, you know, I will find a solution to whatever problem it is, you know, except for I cannot find a solution to this problem. You know, I cannot, you know, taint a race, or write

Karen Yankovich 34:15
like, nor should you even try to write I mean, I spray Holy crap, that’s just crazy. That’s just crazy.

Irene Nakamura 34:22
So, that goes to finding your tribe, whether it’s a friend, a mentor, you know, whatever your employees, it’s finding your tribe.

Karen Yankovich 34:31
So what’s next for you?

Irene Nakamura 34:32
Well, I’m, I’ve been expanding in two different types of services, or the termite company. So we don’t just do court reporting. We do litigation support. And so we’ve been doing, you know, trial presentation services and other things like that. But I am expanding here as well being on your podcast. And I tried to give out hope, you know, help one person Every day, try to help a person all the time I’ve been

Karen Yankovich 35:06
I’ve never heard of that before. H O P E help one person every day. Yeah, I never heard I have more.

Irene Nakamura 35:13
Yeah, I’ve taken on, you know, a student and to help her pass the certification to become a court reporter, she had been struggling, you know, for a couple years before she came to me. And she just passed, it’s a three leg tip test, she passed her first two legs, a third one is 225 words per minute, at 97.5% accuracy. So that’s her third one that she needs to pass. And she’ll be picking that in a couple weeks. And she was just thrilled that she passed the first two cuz she had been failing those. So, you know, I’m, I’m now trying to help people, you know, get empowered. And, you know, actually to with some of my court reporters, I have found that, you know, the industry is primarily females. And, you know, the attorneys, they’ll be like, Okay, well, let’s take a five minute break. Well, you know, five minutes is really short. Okay. It’s really not enough time for a woman to

Karen Yankovich 36:22
right wait on line, right? Wait on line, maybe with the other women? And yeah, yeah, I got it. No, no, no, everybody, that’s a woman that’s listening just knows exactly what you’re talking about.

Irene Nakamura 36:32
And, you know, they are scared to ask for 10 minutes, it’s just 10 minutes. You know, it’s okay to ask, like, it’s amazing how much we, we, we don’t fight for ourselves,

Karen Yankovich 36:50
we probably don’t even think of it. Like, I wouldn’t even know if I would have thought of that, you know, like that. That is just, it is just something that, because it’s always been designed for men, is just the way it is. And we just do it, because that’s how it’s always been done. Right. And oh, my gosh, I love that. Well, I love watching you soar I, you know, I, I, we have, we have team meetings that she’s linked up with our coaches and everybody. And, you know, I was saying at one point, I was like, I don’t know why I’ve always wanted my podcast, I don’t even know I should be having the people that that impress me and that I am so impressed with and you are definitely one of those people. So I’m so grateful that you agreed to come on here and tell your story. Because I know that you’re helping a lot of women, a lot of women of color, a lot of women that you know, that are not white, really come into their own. And I know, I also want to give you a shout out for really coming into your own confidence as an Asian American woman, at this moment in time in this country. That is it’s important that Asian American women are standing up for themselves. I know, it’s really easy for me to say that. But just so you know, I honor you for for doing that. So thank you for, for doing everything that you do.

Irene Nakamura 38:01
Thank you. Yes. You know, the judge that I first worked for federal court, you know, the Honorable Robert M. takasugi. He was appointed by President Ford, he has passed away. But when I was working for him, you know, he really helped you. He helped to show me, you know, to stand up for myself, he was very instrumental in that. And he helped, you know, start my journey down that path. And, you know, he, he also taught me to fight in that I have a voice as well, you know that I have a voice. And that you must be heard. Although I take down the record. You know, I must make my own record,

Karen Yankovich 38:49
Oooh, that’s amazing. You’re absolutely right. And that’s why I love you know, part of the things we teach in the program is to get more publicity. We help people use LinkedIn to get more publicity. And I know that you have been embracing that. So I can’t wait to hear your voice all over the place, Irene. So how can people find you if they want to know more about you? Obviously, anybody knows any law firms that need an amazing diverse team to support them? You need to reach out to Irene but how can people find you? You know, how can people connect with you further?

Irene Nakamura 39:19
Well, they can connect with me on of course, LinkedIn, you know, slash i n slash Irene Nakamura.

Karen Yankovich 39:28
Yeah, we’re by the links with the links to all of this in, in the show notes.

Irene Nakamura 39:33
Yes. Or through my websites at iDeporeporters.com. Awesome. And, and, you know, and for those of you looking for a career change and are maybe perhaps interested in becoming a court reporter, you know, please reach out as well. You know, yeah, I can help direct you. It’s a really great profession. And it’s, it’s a great you can what’s great about it too, is you can work anywhere. You know, one of our core reporters lives in Spain. And another one lives in the UK and, and then one of them moved from Texas to Italy, you know, it’s just, you have this skill, you can use it anywhere. And it’s really versatile. The time of that is very versatile as well. So you can be a freelance, and you know, take three months off, if you wish. And wow, be there. So it’s, and the income is very, very good. If you really wanted to your first year, you could make six figures, you know, if you really, really wow, your mind to it. So it’s a very good career to get into if anybody is looking for something. A different career path. Feel free to reach out to me as well.

Karen Yankovich 40:51
Very cool. Very cool. Irene, thank you so much for doing this today. We will put all this in the show notes. definitely connect with her on LinkedIn. She’s that if I do say so myself an amazing LinkedIn profile. We did help her with that. But it really shines a light on her genius. And I’m just grateful that you were here today I read and that you were willing to share your story with my audience. And yeah, thank you again for doing this.

Irene Nakamura 41:12
Thank you. Thank you so much for having me.

Karen Yankovich 41:15
Is Irene not amazing? Do you see why I wanted to have her on the show. I’m just so in awe of her brilliance, her bravery, her confidence and her guts. It took her a lot of guts to even do this interview. Right But she she did it because she is committed to being a resource to you. So I just adore her and you know, if you want to get to hang out with Irene and other people and she’s linked up program, then you totally just need to reach out to us just go to Karen Yankovich comm slash call and you can schedule a call with someone on our team and we can see if it’s a fit for you. Because honestly what she talked about just being you know, one of the steps that Irene talked about was being you know, knowing who you’re hanging out with be intentional about who you spend your time with. That is you know, such a big part of our program. So I’m honored that she’s is even in our program and that people like Irene are in my life and I look forward to getting a chance to chat with you about you doing this work as well. So Karen Yankovich comm slash call gets you there. I hope this was valuable to you. I please follow up with me and connect with her on LinkedIn and just let her know how amazing you think she is. And I will see you all again next week. On another episode of the good girls get rich podcast

166 – How to Use LinkedIn to Make the Leap Toward Your Entrepreneurial Vision

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can use LinkedIn to make the leap toward your entrepreneurial vision.

Work in corporate? Want to become an entrepreneur? This episode is for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Working in corporate brings stability. But many corporate jobs take away your time and energy. Oftentimes the commute to work is long. You might not even be getting paid enough. Many women want to own their own businesses and become entrepreneurs, but they’re not sure how to make the leap.

No doubt, it can be scary to leave your corporate job, but the freedom you’ll achieve (if you make the transition to entrepreneurship right) is worth it!

To make the transition, start by establishing yourself as a woman of influence on LinkedIn… because you are a woman of influence! It can also be hard to manage your time at first, so really learn to take charge of your calendar. Additionally, don’t spend all your time doing pointless things on social media – you just need to connect with five people per week. Lastly, come out the gate with high ticket offers.

Want to learn more about how to use LinkedIn to help you make the shift to entrepreneurship? Listen to Episode 166!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/166
  • Introducing this episode’s topic (2:00)
  • Create yourself as a woman of influence (8:48)
  • Take charge of your calendar (11:10)
  • Connect with five people per week (12:52)
  • Come out the gate with high ticket offers (15:23)
  • Episode recap (18:15)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 166.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And this is Episode 166 of the good girls get rich podcast. And this show is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing to women, that helps you get on the phone consistently with perfect people, people who can change your business, your life your bank account for ever. And she’s linked up family, we create wealthy women of influence, and what we really do at the end of the day. And that’s what this podcast is about too. We teach digital marketing with the human touch human to human marketing. So if you’ve listened before, or if you love what you hear today, I’d love to hear from you. So make sure that you subscribe to this podcast, wherever you’re listening, leave a review if you’re listening to something that you love, because when you leave us reviews, it gives us a sense of what kind of shows to do more of right. So we love to get your reviews. And I just love to know what you think about what you’re listening to. And of course, I’d love for you to share this episode on social media. If you’re enjoying it, use the hashtag good girls get rich, I’ll be sure to share your post with my audience. And that’s how we all get more visibility, you can tag me in the post, I’m at Karen Yankovich. And yeah, let’s lift each other up here. in the show notes, there’s a link for speakpipe, you can leave us an audio review there or an audio message there tell us if you’ve if there’s a guest you think you’d like to hear. Or if there’s a topic you’d like to hear about on our podcast, just click in and give us a message on speakpipe. We love those. If you go to Karen yankovich.com, slash 166, you’ll see everything we talked about on the show today, you’ll see the link to speak by you’ll see any links I talked about here on the show today. And you know, get a little sense of what we’re what we’re talking about here today. So this is a fun topic today. And this is an exciting topic today. Because today, we’re gonna talk about how you can use LinkedIn to position yourself to take that leap from your corporate job from your secure paycheck, and really go all in on your entrepreneurial vision, or whatever the next chapter looks like for you. Right? It’s, you know, Summer 2021, when this episode is going live. And you know, we’re coming on the back end of the crazy year of 2020. And the pandemic and people working from home and remote. And so many people I talked to are looking at what the next chapter looks like. And they don’t want it to look through it like it looked in 2019. Right, like we just will go on. And I don’t know if you get this, but you know, you just do the day, right? You get up, get dressed, take a shower, you go to work, you come home, you make dinner, you do this, and then like repeat the next day. But in 2020, when we had a chance to shift it, it also gave us a chance to really take a look at what we were doing. And I know for me, and I’m not this is not a 2020 thing for me. But for me when I was working at a paycheck position. I had a crazy long commute a crazy long commute. And it was you know, you just did it right. You just did it. I didn’t realize the impact and the toll it was taking on my mental health on my physical health, right, I still have like tight hips from my foot being on the gas and the brake all the time always doing those yoga, hip openers and things like that. Because it’s, you know, years years later, and I’m still struggling with that. Right. But at the time, I didn’t know it because I was just doing the day, right like you do the day. And now, because we’ve had the year 2020 because it’s given us you know, listen, if there’s been a lot of horrible, terrible things that have happened as a result of the pandemic. And I think that it’s there’s been some good that’s come of it. And I think the good that’s committed is giving us a chance to reevaluate how we’re living our lives, who we’re spending time with and how we’re spending that time. So if that’s you then this episode is for you. Whether you’re looking to leave your corporate job and go into an entrepreneurial endeavor, maybe maybe you’re going all in in your corporate job and you’re ready to like take the next level you want to take the next leave you want to you know, you want to get a raise, you want to get a promotion, maybe you maybe you want a combination of it, maybe you’re looking to you know, there’s no end of combinations of what a transition might look like for you. But this this episode really is about that. So, you know, I’ve been there I’ve been there. If you listen to Episode One of this podcast, I talked a little bit about my story and you know, leaving a very secure very well paying great benefits an incredible amount more time off than anybody I know. Right? I left and I left because I just because I was doing this and I loved this right and I was getting it was getting to the point where I was making I was taking all my vacation time to do speaking engagements on LinkedIn and, you know, it just got crazy, right? And it was scary. It was scary to leave that Secure paycheck to leave the health benefits that just were the best benefits of anybody I know. Right? Had I had better benefits than anybody I knew it was scary to leave all of that. And you know, I come from a family of mainly audit teachers, right? A lot of people that work in education, they don’t get it, they don’t get it, like who leaves their job who leaves a really high paying job, right? Just because you want to do more what like play on the internet, right? Like, when people didn’t get me, thank goodness, I was surrounded by a lot of entrepreneurs, I had taken some courses and was in a mastermind and I had a lot of support from my entrepreneur friends. It’s not that I didn’t have support from the other people in my life. I did, but they didn’t understand it. Right? So because they didn’t understand it. They struggled a little bit with learning how to support me, because they didn’t get it right. So like, they’re happy for me, they want the best for me, they love me. And what the hell are you doing? Karen? How are you leaving us? Right? So it was the entrepreneurs in my life. And my business friends that really were there. For me, I remember got flowers from them, I definitely didn’t get flowers from other people. Right. And when I did that, so I so so so rewind back to those days, I’m having my last few days in my corporate job. And I’ve got these visions of getting up in the morning and doing yoga and, you know, like, going to luncheons with my friends and really having full control of my schedule. And, you know, that didn’t happen. It didn’t happen right away. It does. It has happen now, but it didn’t happen right away. I went from, you know, yes, I had this crazy long commute. So my days were long because of the commute, but I was actually doing longer days as an entrepreneur, you know, so we’re gonna talk a little bit more about that. It really wasn’t an option that I really, you know, I was committed to making this work. So I was putting a lot of time and I was putting a lot of hours in and you know, I surely wasn’t, you know, hanging around doing yoga and meeting my friends for lunch, I was pretty much lucky if I took a shower on with out of my pajamas by eight o’clock at night. Can you relate to that? Can you relate to, you know, being in a place where you just know, you have to make a choice about the next chapter. And then, you know, just trying to get the guts and the courage to actually do it. And then, and then putting things in place to do it. I remember at the time, I had a countdown app on my phone, and I was like, I’m gonna leave in three and a half years, right. And I was like, people, some of my friends were like, that’s like 900 days, you know, it’s like 2000 days, I was like, I know, I know, I know. But mana Hurry, I businesses doing well. And I’ve got this security. In the meantime, I didn’t last anywhere near three years, because I just couldn’t do it. All right, I couldn’t do it all but I was getting myself all this time to be able to do it. So if you can relate to that, if there’s a transition ahead for you, maybe it is from a corporate job to taking the leap to doing your coaching business, or your consulting business or your therapy, your you know, some kind of therapy or health coach practice or, you know, I mean, whatever it is, whatever that is, then you you know, you probably can relate to the the fear, right, just the fear of doing it. But I had a really big Y, right, I had a really big Y, I knew that my kids were getting older, and I would have loved to have been able to be more flexible when they were young. But I just didn’t have that option. I just didn’t have that option when they were young. Or maybe they did, but I didn’t know I had that option, right. I didn’t think I had that option. But now I knew I had that option. And I knew that as my kids got married and started having kids, I wanted to be there for them. Right. So that was my really big why I really wanted to build my schedule so that I could spend more time with my kids and then their kids when that happened and and be there for them. So I was determined to make it work. And honestly now here we are, you know, fast forward to today. And that is exactly how I’m spending my time I am doing yoga most mornings, or evenings. And I do make it a point of doing luncheons with my friends at least once a week, I try to make sure that happens. And I really have a lot more control of my calendar now than I did in the beginning. So I want but I want that for you too. So let’s dig in. Now let’s dig into the house. So remember, we’re really using LinkedIn as the focus here and how to use How do you can use LinkedIn to really support this big, scary transition. And the first thing I want you to remember is that you have got to create your influence and create your brand. And obviously LinkedIn is a place to do that. You probably have heard me say that LinkedIn is not your digital resume, write your resume is all about who you used to be. And while that’s important, what I want you to do with your LinkedIn profile with your brand is create the create yourself as a woman of influence, right? I bet that if you’re leaving a paycheck, or you’re leaving a full time job, you’ve got experience, you’ve got years of experience, maybe even 20 or 30 years of experience. Even if you’re new to what’s ahead. You’ve got experience. And I bet that the experience that you’ve had over the last however many years plays a part in what what the next chapter is. So when you’re creating that LinkedIn profile, that brand of you remember that remember that you are not a newbie, even if you feel like you’re a new coach, you’ve probably been coaching for years. You just didn’t call yourself a coach, right? You’ve probably been doing this consulting work. It’s maybe it’s work you’ve done for years, but you just didn’t call yourself a consult. Have you had a paycheck, right? So even if you feel like you’re new, and I cannot even tell you how many people say this to me, right, but I’ve never I don’t I’ve only had one coaching client so far, you’re not 12 years old, right? You’re 3040 5060 years old, you’ve got years of experience, lean into that, pull that out, create the brand, have you on LinkedIn, and I promise you, you can do that. I promise you, you can do that. We’ve got a free Facebook group that if you go to the show notes, you can see it’s on LinkedIn for women. community.com gets you there. If you need some help come to that free Facebook group. And we’ll help you with this, right? But you because it’s kind of hard to talk about yourself as an influencer, it’s easier to get some help from other people. But you’ve got to do this, nobody’s gonna think you’re better than you say you’re. So if you are, if you want to hit the ground running, I don’t want you to take three years to build. Like, as soon as this happens, as soon as that happens, no, no, today, today, you are influential today, you are a brand today you are worthy, right. So that is so important for this to be successful for yourself. And this is hard for women, which is one of the reasons why I focus on women, right? I want to be there for you and hold your hand through this as you create that brand of view. And then the second thing is, and I touched on this a little bit already know that for now, time might be a challenge. Boy, I remember, I was oh my gosh, the last like six months that I was working full time and doing my business knowing that I was leaving, I worked so much oh my gosh, I worked so many hours. But I knew that it was a means to an end. I am you know, my goal is I do not want to work hard. I want to work. I mean, I work hard. But I don’t want to work all the time. Right? I’m doing all of this so that so that I can spend time with my family. I can’t be calling them saying sorry, I got to work can’t come right. So be intentional, and ruthless with your calendar. Okay, be intentional and ruthless with your calendar. Because it is going to be more time than like, if there’s ever going to be a time in your life that you’re going to be working more hours than you want. It’s probably now it’s probably this time, right? Just accept it know that it’s not forever, and do everything you can to be ruthless with your calendar. And then from there, I want you to do figure out what those few things are that are going to be the most impactful to move you forward and be consistent with them block out time for those kinds of things. Right? Like I am consistent with this podcast, I block out time to get this podcast on. Because I know that when I’m consistent with this podcast every single week, it gives me some level of influence because you can expect it every Monday, you know when new episodes coming out, right? When I meet new people and I say I have a podcast there’s a there’s a like an element of authority there. I can now that I’m at Episode 166, I can send people to past episodes. If I’m talking to them, I can say oh my gosh, you got to listen to Episode 12 or Episode 112, whatever, right. But that wouldn’t have happened if I wasn’t consistent. So whatever it is that you’re going to do pick out the few things that you have to do and be consistent with them. And then on LinkedIn, and please do not send out 100 connection requests a day or even a week. Right That is so many people say I need leads, I need leads I need leads. And there’s all these people out there talking about LinkedIn lead gen, and I’m gonna send out all that you pick and pay people to send out hundreds of connection requests and do all this spam in my opinion, automated follow up and it’s swamps you it’s swamps you because maybe you’re gonna get on the call and maybe text me these leads, but they’re not targeted leads, it’s it’s going to swamp you, I don’t want you to be swamped. away to do the complete opposite. I want you to do maybe an hour a week of research on who five people might be that could make a massive impact in your success and your fast success. And with intention, reached out to those five people every week, because of the relationships, we know you’re listening to this podcast. So I know you know that the money is in the relationships, when you build relationships with intention, the contracts follow the opportunities follow. But you have to be really intentional, who are unbanned thinking big, right? thinking big, who are the people that you would want to get on the phone with because you know, if you can get on the phone with them, that there’s an opportunity to get in front of their audience, which hopefully will introduce you to a bunch of their people. Or maybe they’re maybe it’s a big opportunity for a contract. Or maybe it’s a journalist, right? One nice placement with publicity can be more visibility than all of the Instagram and Facebook posts and stories and everything else that you’re doing. And it’s a whole lot less time if you’re building relationships with one or two people that can get you media placements. And you can if you are, unless you were born three days ago, you’ve got experience in what you’re doing. Even if you’re new as a coach or whatever, I’m using coach but it could be anything. So the media needs you, right? These are the kinds of relationships I want you to build. I’m not saying don’t do Instagram or Facebook or stories or contribute, you can be do storing up stories on LinkedIn. Right? But you know, 45 million posts on Instagram and Facebook takes a lot of time and you don’t have a lot of time right now. So you’ve got to be intentional with where the biggest bang for your time buck is. Right. So we’re at where LinkedIn is concerned. I want you to begin With five new people a week, remembering that maybe one or two of them might be journalists or podcast hosts, that would be interested in what you talk about, and could maybe get you in front of their audience. And that is so much more visibility than all of those posts that you might be doing. And it’s simply a matter of relationship building. Does that make sense? Alright, and the third thing, and this is, you know, this is something that I hang my hat on, and I believe from every with every fiber of my body, you got to come out of the gate with some high ticket offers. I know, I can hear you across the internet, I can hear all the whispers. But Karen, I don’t have any experience yet. Don’t I have to? Like Don’t I have to sell somebody something for $10 and then $50. And then $500.10? No, you don’t know you don’t, you are positioning yourself. And obviously, you have to have the credit to back this up. But if you when the less time you have, the higher the ticket products you need to be selling, in order to be successful, I think you should be always selling high ticket. Why not always sell high ticket products, right. But so many people come out of the gate and their new business and they’re like, Alright, well, I need to get experience first. So I’m going to do this, you know, four month coaching package for $400 or $1,000, or even $2,000. For months for $2,000. Who wants that, like, I immediately don’t think that you’re worthy of my time, right? Because it’s not people equate value, you know, with with, and they put they put more of their own effort in if they’ve paid for that service. So if you’re going too low, not only are you going to be spinning your wheels, trying to get a million sales to just be able to make your car payment, you’re also not going to be having people that are being responsive and actually taking action on what they’ve purchased from you. Because people you know, you when they buy something for $500. They don’t you know, they don’t value it. Right. When you can I promise you, you can create a high ticket program. That is the first thing we teach people in our shoes linked up program is what is your five or $10,000 offer, and I don’t care, I don’t care who you are, you’ve got a five or $10,000 offer and you and you can sell it, and you can sell it and but if you’re just leaving a corporate position, or if you’re just transitioning to full time in your business, you have to have high ticket offers. And you have to make that the priority, because that’s going to give you the cash to hire a VA to help get your website up to get your membership, all the other things you want to do. You got to use the high ticket and LinkedIn is the place to do that LinkedIn is the place because remember, you’ve done a profile that already positioned you as if you’re worthy of that high ticket sale, right? That high ticket relationship, that high ticket opportunity, you’re getting publicity, right? Because it’s so much easier than a million Facebook posts. So you’re getting publicity. So now you’re like as CNN and that gives you credibility to help you land these high ticket opportunities, high ticket opportunities is the key to this being successful for you. And I’m sorry to say, if you’re not doing these things, you probably will be going back to a corporate position soon. Or you’re going to have you know, drama in your family over where’s the money, right. So understand that I have been there, I have been there. And it is scary. And I know it and I’ve had people in my life and people in my family that thought I was crazy. probably still think I’m crazy, right? So know that I’m always here for you. Let’s just recap a little bit about what we talked about today, the first thing you need to do is create influence, you are not new to this world, you’ve got experience, pull from that experience, create a brand, create yourself as a woman of influence. Remember that this is not your resume, where your resume is all about who you used to be. Right and, and really, really own all of the years of experience that you have as you’re creating this brand and this influence for yourself and understand that for now, time might be a challenge. For me, that always sends me to LinkedIn. Because honestly, if you guys look at my Instagram and Facebook, like I don’t post a lot I used to. And you know, even Twitter, I have a ton of Twitter followers. I don’t post a lot I used to but it just doesn’t. It’s not where the money is for me. And I don’t think it’s this, I think it’s the same for you. Now I know there’s people selling things on there. And I’m not that’s not my area of expertise. I’m telling you what Eric, my isn’t my area of expertise is in his understanding how to use LinkedIn in a very strategic way. So it’s not taking you a lot of time because time is going to be an issue for you. Right? I know that you know that right? And under and remembering that one nice placement in the press can be more visibility than all of a social media have been doing for years. And that is all comes down to building relationships with the right people. And the last thing is, don’t be afraid of high ticket. Don’t be afraid of VIP days for $5,000 $10,000 $15,000. Don’t be afraid of your long coaching programs, six months coaching programs, don’t be afraid. You know, people devote their time and their energy around what they’ve invested the most in. I have a hard drive full of training that I’ve bought. It’s not that I don’t have the right stuff right. But when I invest in coaches that are higher price I do the work, I do it every time. Right? That’s the same will be for you. So don’t be afraid of high ticket because the reality is Why not you? There’s so many people in your industry that are doing really well why not you? Right? Why not you It’s such an exciting time. I’m so excited for you that you’re ready to do this or you’re thinking about doing this. Take the time to do some of the things we talked about in this show. I promise you that as you’re leaving corporate and moving into the next chapter of your life, LinkedIn is your friend. Okay, LinkedIn is your friend. use LinkedIn to build relationships with the people that are going to support you with the people that can get you in front of the biggest opportunities with the journalists that write about what you do know that this is a marathon not a sprint. It is a long term commitment. But it happens fast when you build relationships with the right people. And listen, accept help, accept help from me, join my facebook group, we’ll put the links in the show notes. Be around like minded people, because we are I want your success be around people that wants to see your success and then understand when you just hit 100 people or 1000 people or 10,000 people on your email list. They know what that means. And they’re celebrating with you right as opposed to your friends are like Oh, that sounds exciting. What does that even mean? Right? So join our Facebook group we got lots of like minded people there and also remember that we’ve got a whole family of programs that she’s linked up at she’s linked up we create wealthy women of influence and it all starts with our complimentary on demand masterclass LinkedIn is my money tree. And as like all money trees we have like all trees we have to water them so go to water that money tree calm. You’ll get our on demand masterclass. And that’s where it starts if you’re looking to get some support to understand how to do this. The Facebook group is here I’m here for you with our faith free Facebook group. I’m here for you with these weekly podcast episodes. And I’m here for you with our on demand masterclass. I do this so that you can achieve the goals you want to get. So if you love this show, remember a rising tide lifts all boats, right? We do all this to support you with a masterclass and the podcast and the Facebook group helped me help you share this podcast. Take a quick screenshot of this episode on your phone share that on social tag me. I’m at Karen Yankovich and I’ll share it with my audience. And that’s how we both get more visibility. I’m so excited for you that there’s something new ahead for you. I am here for you. Let’s kick some 2021 booty together. I’ll see you back here again next week.

165 – How to Use LinkedIn and PR Together with Jane Tabachnick

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jane Tabachnick and Karen discuss how LinkedIn and public relations work together.

Jane Tabachnick is an award-winning digital public relations and marketing strategist and mentor. She is also the founder of Simply Good Press, a book publishing firm. She brings 15 years of experience working with changemakers to help them create greater visibility and buzz which helps them easily attract and close more of their ideal customers.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

LinkedIn is an important networking and marketing tool. What might not be quite as apparent is that it’s also an important public relations tool.

Jane Tabachnick encourages her clients to use LinkedIn for PR reasons. LinkedIn is the perfect tool to connect with others, help promote them, and show the world who you and your company are.

Want to learn how Jane directs her clients to gain valuable PR and grow their businesses using LinkedIn? Listen to this episode to find out!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/165
  • Introducing this episode’s guest, Jane Tabachnick (1:41)
  • Jane’s journey (3:09)
  • Why Jane uses LinkedIn with her clients (10:43)
  • The simple process is effective (14:19)
  • What to do on LinkedIn (15:37)
  • How this PR helps grow your business (17:00)
  • How to capture that audience (18:38)
  • Focus on the value you bring (20:30)
  • What’s next for Jane (25:34)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 165.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And this is Episode 165 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach women simple relationship and heart based LinkedIn marketing, marketing that is relationship based and gets you on the phone consistently with perfect people, people that look for your highest ticket opportunities, people that feature you in newspapers and magazines, people that can change your business, your life and your bank account for ever we create wealthy women here in this she’s linked up family. And if you’ve listened before, or if you love what you hear today, I love to hear from you. So make sure that you’re subscribing to this podcast, wherever you’re listening to. We love your reviews if you’d feel if you’re feeling up for that. But most importantly, if you love what you’re hearing today, share this episode on social media, take a quick screenshot, right? Hashtag good girls get rich, I’ll be sure to share your post with my audience. And then we both get more visibility. Right. So tag me @KarenYankovich. You can tag today’s guest, Jane Tabachnick, and we’ll have her links in the show notes as well. And just go to KarenYankovich.com/165. And you’ll see the show notes in the blog for this episode. And all of the links to everything that we talked about here today. I’m really excited to introduce James Tabachnick. to you this is one of my favorite topics. And you guys I’m sure if you were if you’re a longtime listener, you know this is how to use LinkedIn and PR together right. One of the things I mentioned earlier is that in our she’s linked up programs, we would there’s a lot of focus on how to use LinkedIn to get more publicity to get more visibility because that gives you more credibility. And we talked about that a lot on this episode and Jane is also a jersey girl. So just get ready some fast talking here. And I’d like to introduce you to Jane Tabachnick. We have Jane Tabachnick here with us on good girls get rich today and Jane is an award winning Digital Public relations and marketing strategist and mentor. She’s also the founder of simply good press a book publishing firm, and she brings 15 years of experience working with changemakers to help them create greater visibility and Buzz, which helps them easily attract and close more of their ideal clients. named one of the top 100 people online by Fast Company. Jane and her clients have been featured recorded in all kinds of places ABC, CBS, spa magazine, CNN women’s wear daily and many other media outlets. A former fashion designer Jane’s an adjunct professor at the Fashion Institute in New York City, where she teaches sustainable design entrepreneurship. That’s so cool. Jane, I’m so glad to have you here.

Jane Tabachnick 2:58
I’m so excited to be here. Karen.

Karen Yankovich 3:00
Thing is actually like a you know, somewhat neighbor. We both live in New Jersey, we haven’t actually managed to be in the same room yet. But hopefully that will change.

Jane Tabachnick 3:07
Yes.

Karen Yankovich 3:08
But I’m really excited to have you here. So tell us a little bit about your journey. Let’s start with that. First of all, I before we even get to that I you know, one of my favorite topics is using LinkedIn and PR. And I think that that is something that is so powerful and so overlooked. So I’m really excited about having a chance to dive deeper into that today. But tell us about your journey. How what brought you to this place that you’re working with public relations and marketing?

Jane Tabachnick 3:35
Yeah, so I did not set out to be in public relations and marketing. My first career, as you mentioned, was as a fashion designer, and this is pre internet days. So it was a different business landscape. And what I found was when people saw my designs, they really liked them, and they sold or they bought them. But I couldn’t get in front of people. That was my challenge. They hadn’t heard of me. I had a visibility and a brand recognition problem. So I realized that I needed some visibility, some publicity, so I tried it myself and I had a couple of really bad starts and once even had the hazmat team there. That’s a story for another day.

Karen Yankovich 4:20
Okay, but is there a video for that? Can we link to that?

Jane Tabachnick 4:26
Yes, we’ll do that.

Karen Yankovich 4:28
Okay.

Jane Tabachnick 4:28
But I had some success, and it was a game changer. I couldn’t believe that when I then called the buyers or their department stores. They said Oh, we’ve seen your designs or we’ve heard your name. We’d like to see your collection. And that was the beginning for me. It was so exciting. And when I decided to get out of the fashion business, I loved what I did, but I also knew I was burning out and it’s a tough business. I took stock of what I had done What I thought my strengths, talents and what I enjoy doing. And I thought, well, that’s the marketing and the PR. So right after I left the fashion business, when I went to work for a small ad agency, I discovered the internet. And this is the sense of one day to say today, but now,

Karen Yankovich 5:19
and it’s not even that long ago, but

Jane Tabachnick 5:20
it’s not. But in some ways, in terms of the way we live, it’s light years, right?

Karen Yankovich 5:26
Absolutely.

Jane Tabachnick 5:27
So I found out about it. And I thought this is going to be really big. This is going to be such a great marketing visibility communications platform. And it has been. So I bothered a lot of people, I asked a million questions, so I could learn everything I thought I needed to know, because I like to peek behind the scenes understand how things work, because I feel like it helps me do a better job. And when I first started out after living that ad agency, which was my first job after the fashion business, I opened up a digital strategy firm, and we were building websites, helping clients get set up with newsletters, email newsletters, but really the common thread, what I realized was they all still needed visibility, they all still needed brand recognition and traffic. So we evolved into a digital strategy, digital PR firm, and then the books came a little bit later.

Karen Yankovich 6:25
Wow, that’s so cool. So when you say you do digital strategy and digital PR, do you actually do public? Are you a publicist? Or do you teach people how to do publicity and marketing?

Jane Tabachnick 6:35
So I, so I have been a publicist, mostly for my author clients. But at this point, I’m just offering PR mentoring, teaching people how to do their own PR. And we do have a new service, which is a an affordable done with you services called curated publicity. But it’s done with the client. So we’re doing some of it. They’re doing some of it.

Karen Yankovich 7:01
So I you know, listen to and I love that because I think that we’re not you know, you’re we’re on the same wavelength on that. Because I think that 20 years ago, when we didn’t have the internet, we needed publicists. But and publicists are 10 or $20,000 a month. I mean, there are to fortune. I think there is so much we can do on our own. And I love the done with you. That’s what we actually do on my she’s linked up program we have, every one of our students gets time with our publicity coach, our PR coach, and we work with them to help them land some media because you’re absolutely right. When you, you know, listen, you and you know, your your next door neighbor, competitor, maybe apples to apples across the board, but when you are the one that’s as seen in, it takes you to the top. And that is absolutely completely creatable by you. And, and you know, probably Oprah’s not going to come knocking on your door, right? You’ve got to go after it. You’ve got to, you know, you’ve got to look for the opportunities and and I love that that’s what you’re helping people do. Because to me, that’s, you know, when I talk about good girls get rich, like when you are doing what you love to be doing. I want to shine a light on it. So the whole world knows. And what you’re doing is helping helping with that.

Jane Tabachnick 8:08
Exactly. And I’m so glad you mentioned that. They don’t come knocking on your door. You know, sometimes people think oh, she’s lucky. She’s getting press. She’s lucky. Yes, there is always a certain element of luck, synchronicity, timing, but really, luck is what happens, in my opinion, or publicity happens when preparation meets opportunity. And the people who were on stages who are getting publicity who were in Oprah or any other publication are out there pitching or they’ve got someone helping them with the pitching. It doesn’t just magically happen.

Karen Yankovich 8:42
Yeah, yeah, absolutely, absolutely. But you know, here’s the thing, once you start getting that ball rolling, and you start to get some momentum with publicity, you might start to see people come to you, right, but yeah, so look worthy of it. You have to have, in my opinion, a great Legion profile and be connecting with people on that level. Right? So energetically, you’ve got to be showing up like an influencer or somebody worthy of being in their publications and physically right when they’re checking you out. And then building relationships from that point. And then you do then it does. I mean, I’ve just somebody in my program today was just talking about the fact that she’s being interviewed in a magazine that is it’s just the perfect magazine for her and, and that’s another thing that I think I’d love to hear your opinion on that she’s not getting it met, you know, it’s not Entrepreneur Magazine, where the whole world is gonna see it. It’s a very niche magazine. That’s, that’s very specific to our industry. But for our it’s perfect, right, so, so so many people just go right for the big things, right. But sometimes it’s more money, the more the profitability of this stuff comes from, in my opinion, the more niche publications that you’re in. So tell me what you think about that.

Jane Tabachnick 9:46
Absolutely. I’m so glad you brought this up, Karen. Yeah. So I really believe that you need to know your audience. You need to know where they spend time and what publications they think are important for you. There there is public, there may be publications like Vogue or Vanity Fair they enjoyed for fashion and style. But perhaps for industry tips, information, trends, news, staying up to date, there’s some niche publication that wouldn’t make the radar or the newsstand. But it’s really important. So you need to know where your audience is, and what those publications are. And as you just said, those can be more valuable than being in Vogue, or Oprah, which, of course, is great. It’s it’s an unbelievable visibility. It’s certainly incredible for your brand. And it’s impressive, but it doesn’t always convert the way that being in a niche important for your industry publication. And,

Karen Yankovich 10:43
yeah, so alright, so tell me about LinkedIn. How would you know and I know I’m putting you on the spot a little bit here. But do you use LinkedIn with your clients, with your students, when you’re when you’re working with them on a PR plan? What does that look like?

Jane Tabachnick 10:55
Absolutely. So you know, very much like the way you teach your, your clients use LinkedIn pure is really about relationships. And so having a great profile, and also building relationships, and I’m not talking about just the same kind of things we don’t like when people are pitching us some sales or some course or something we have no need or interest in. I’m not saying to build relationships, and immediately start pitching someone but, you know, connect with the media. And I teach my clients to do something we call huggin influencer, and when I say influencer, it can be someone who is a thought leader in your industry, someone you respect a journalist, it can be an Instagram, influencer, anyone in that category, but follow them share their content and be authentic. Don’t just do this to get in their good graces, but let them know, if you like something they wrote, share it and tag them, this is a really great thing to do. A lot of people don’t do this, because some of the tools don’t make it easy. But like if you click on an article to share it, when you know, there may be a message pre programmed in that shares along with the article, but the author’s name, and the publication, they may not be programmed into that take the time to find out their social handle, and include that. And this does a couple of things. It lets them know you’re sharing, which is great, it gives them credit, which and the recognition which they deserve. And and as many more media professionals are freelancing, they need to get this visibility, they’re not on stamp, necessarily anymore. And it also helps put you in front of their audience. Because when you tag someone, it’ll get shared to their network. And so you’re increasing your visibility. So it’s really a win win win.

Karen Yankovich 12:48
Yes. And and you know, what, what you just described is really a simple thing to do. It’s so simple, right? It’s not complicated. We don’t need 10 hours of training, we don’t need to watch 14 videos, we just have to read consume content, we’re normally consuming, right? But paying attention to not just the content, but the person that that published the content.

Jane Tabachnick 13:10
Exactly. Because as you know, it’s so frustrating and sometimes a little bit unsettling. You put content out there and no one comments you think I stink, you know, all these terrible thoughts in your head? Is anyone listening? Why do I bother my contents? Not good? No one cares. You know, the whole, if you’re like me, you have all these thoughts. And you think why bother? But people aren’t listening. They’re often just not commenting. So be that person that comments and shares and acknowledges like, oh, I’ll reply to email, like, I get a newsletter and someone shares some good news. And I reply to it, and that the sender is always kind of shocked, like, Oh, thanks for replying. It’s like, Hey, you just told me something great. I had I, I’m human,

Karen Yankovich 13:54
I was gonna say that it’s human to human right. It’s human to human and which, by the way, is where the money is, right? Yes, it is. People buy a $50 something off of a, you know, funnel on a web thing. But nobody’s buying your 5000 or $10,000 stuff without a human to human conversation.

Jane Tabachnick 14:11
Exactly.

Karen Yankovich 14:12
It’s so powerful. You know, and I love that you I love that you talked about well, we just take a step back. So when we talked when you talked about, you know, doing this, that simple process, you listen, I just want to emphasize that it works best when you’ve taken the time upfront to look like you’re worthy of their time, right? Yes, I’m upfront to create a LinkedIn profile that makes you look worthy of their time because you’re making it easier for them to want to be connected to you. Right? If you do all of this with a LinkedIn profile that has dust bunnies on it, right? You’re not you have no credibility, and they’re gonna love that you did it, but chances are they’re not going to be going out of their way to continue to build that relationship.

Jane Tabachnick 14:48
So true. You know, you don’t get a second chance to make a first impression and people are going to judge you on your photo on your, on your profile on the comments. You make so everything until they know you. And then they may give you a little bit more leeway. But still, you want to be on brand on message and really come across as professionally as possible. And I know you teach this. And we certainly go through a lot of this with our clients, being given that professional appearance and looking like you are media ready so that if they want to feature you in a story, they know that any of their audience who goes to check you out is not going to think Whoa, who is this person? Like out?

Karen Yankovich 15:32
Yes, absolutely. Absolutely. That’s where the contents important, right? Yes. So okay, so what let’s just stick with LinkedIn for one more question here. So now I’ve you know, I’ve identified some journalists, and I’m doing all that good stuff. Do I pitch them? What do I do?

Jane Tabachnick 15:45
Yeah, so I, so you can start following them. You can comment on their posts, you can send them a connection request, without a pitch, just say, you know, I’ve read your content, it’s always good. If you’re specific, instead of, hey, I’ve read your content, which could be a cut and paste, you know, you write good content? Well, no, say, you know, I just read your article on the new LinkedIn stories. And I love that you explained how to do XYZ in great detail. If let me get into action right away something so specific, you had to have taken the time read the story. And you’re actually speaking to them not sending a blast, and just changing the first name.

Karen Yankovich 16:26
Right? Right. Awesome. I love it. And that and and you’re building relationships so that when an opportunity may come down the road where you’ve got something interesting, you can maybe reach out them exactly, and not this idea that I thought of you.

Jane Tabachnick 16:41
Yeah, or you can say that, you know, I’ve got a, I’ve got a good network here on LinkedIn, you’re welcome to look through my contacts, if you need an intro, or source, or if there’s something specific you’re looking for, I’m happy to try and make a connection for you. Just being of service and trying to give before you ask.

Karen Yankovich 16:59
Perfect, perfect. Alright, so now we know how to do this. How do we start to use this? How does this PR help us grow our business?

Jane Tabachnick 17:07
Yeah, so the thing about PR, which makes it really the most valuable form of content is that it gives you third party credibility, right, they feature you in the media, rather than your so called competition or somebody else. So that positions you as like the expert, and it’s as if they endorsed you, although technically, it’s not an endorsement. So how do you use it, you share it on LinkedIn, and you thank the person who wrote the story, you tag the publication. And again, let them know. And you share it more than once, which is good for you and good for the publication. So if you think about it like this, you know, it’s like that adage, if a tree falls in the forest, and no one’s there to hear it. So if you’re in the New York Times today, I haven’t picked up the times today. So for me, even though it’s a great, amazing accomplishment, it didn’t happen. Unless you tell me it happened. Right. So it’s important to let your audience know about press you get because we’re all bombarded with so much information. They may not have seen it, but it’s not a one and done, you can put it into your Scheduler. And six weeks later, pull out a, you know, one line a soundbite from the article mentioned, and again, add it to your media room. You can add the logo to your as seen in or as seen on.

Karen Yankovich 18:34
Right. Right. So cool. So cool. So you know, when you when you’re when you’re doing all of this, right, you are how so this is actually something that comes up a lot in my in my group. In fact, we talked about it today with the woman that I said, just got this great opportunity to be interviewed for this magazine. How do you recommend you capture that audience? Right? Like you don’t want to pitch right? You don’t want to be going in everybody should buy myself like you don’t i don’t think you’re going to say you want to I mean, I hope you’re gonna say you want to do that. Right? But you do want to capture them, right? So how can you capture you know that audience to the best of your ability while still being in integrity with the journalist and with the article.

Jane Tabachnick 19:15
You know, it really depends on the outlet. Some of them will give you a link back. Some of them will not do not put links in their publications. Some of them may allow you to mention a free report or a product or service. It really depends on the outlet and what the topic of the story is. So you’re not really in control with how that goes. You can always ask politely, but sometimes it’s not even up to the journalists that maybe the publications policy. So I would say you know if that publication has commenting you know if they have a commenting capability on their articles become visible. commenting and sharing.

Karen Yankovich 20:00
It’s such a great tip. Yes. Right. A great tip.

Jane Tabachnick 20:04
Yeah, so become a positive presence in front of their audience sharing, liking, adding value, not pitching, just adding value. And you know, there might be a way to retarget and include people who follow that publication. Yeah. So it’s possible, you could include something like that and advertising that you’re doing.

Karen Yankovich 20:26
Yeah, that’s another really good idea. That’s another really good idea. I love it. I love it. Um, so, you know, most of the people that listen to this podcast are women, we definitely have some guys, we don’t really care what your body parts are, how you identify. But, you know, sometimes, we I need to kick some of my women friends in the butt, right? Because they’re feeling like it’s just how do you how do you brag about yourself, right? promote yourself like this? How do you get how do you reach out to these journalists as if you’re worthy of their time in their article?

Jane Tabachnick 21:00
Yes, so we women sometimes struggle with this, I know I was raised, being told it’s not polite to brag. So it’s something I have to work on still on an ongoing basis. So I think the thing to do is focus on the value you bring to your clients and your audience. And that if you didn’t share, if you weren’t more visible, if more of them don’t know about you, you can help or transform more people. So you’re actually doing the world a disservice. If you’re not being visible and sharing and getting out there.

Karen Yankovich 21:38
I love that answer. I love that answer. I agree with you, I agree with you, you know, we we take for granted that we I’m going to just generalize for women here for a second, we take for granted that when I’m when we’re good at something, everybody else is good at it too. And it’s not true. You know, we need to sometimes we you know, sometimes people need help with what you do, right? And if they don’t know you exist, how are they going to get that help? And they’re going to get it from somebody who might be less qualified than you? Who does put themselves out more? Yeah, no, that’s happened. everybody listening? I know, that’s happened to you at least once. Yeah. Someone you know, or no, and you’re like, what, that I am so much better than that person. Right? Yes. The other this, you have to do it?

Jane Tabachnick 22:21
Yes. So the other thing, this is a little trick that I sometimes use, and I encourage people to use is think of your business as a separate entity. So you’re actually promoting the business like a third party instead of yourself.

Karen Yankovich 22:37
That’s cool. So that’s the, the a little bit of the energy out of it, not the and not not deflating in a deflating way, but in a personal, you know, like taking things personal, like take the baby out of it a little,

Jane Tabachnick 22:49
a little less intimidating. And, and I also want to mention, so Ann Handley, who great content marketer, says, make the customer the hero of your story. So if you can, sometimes sharing a story about your customer success, of course, having their permission to if you know, you’re going to name names and give any specifics. But if not do it in a way that’s not specific. But presenting it that way. It’s not about you. It’s like, it’s about how someone else has had success. And you happen to have been there as a facilitator. And so it the focus isn’t on you, but it’s on transformation that’s possible. And of course, you are responsible, and it wouldn’t have happened without you. But the focus is different. And it can be a really great thing, because sometimes then you both get press you and your customer and by telling a story that way, people can see themselves in it and say I need that I that’s exactly that’s, I want that.

Karen Yankovich 23:52
Yes. Yeah. So cool. So cool. So if people wanted to learn from you, how would they learn from you?

Jane Tabachnick 24:01
Yeah, so if you go to my website, it’s simplygoodpress.com I have a free visibility assessment. And it’s really fun. People get all worried, oh, it’s good. My numbers gonna be terrible. It’s not like that. It’s just a fun way to have a snapshot of where you are and what possible other visibility, authority positioning opportunities there are for you. And there are some other free resources there as well.

Karen Yankovich 24:29
That’s awesome. That’s awesome. It’s so funny that you’re saying that I think about the 90 million different assessments we take on Facebook, you know, to find out what kind of potato chip we would be right? And we’re worried about things that are going to help us with our you know, our careers and our bank accounts. So, so funny what we do to ourselves.

Jane Tabachnick 24:47
Yes.

Karen Yankovich 24:48
Oh my gosh, well, this was so good. I mean, Jane, I love that I love just, you know, so much of what you’re saying are so many of the things that are so important to me. So I love that my audience is getting to hear this from another person. With another perspective on it, because it can’t, I can’t tell you enough how I might talk to you, Janet, I can’t tell you the listener enough how life changing this can be for you, and how simple it could be. Right? If you just take these couple of steps get started with Jane, you know, with some of her visibility assessments and things like that. And honestly, I think this is the time to be doing this. This is the time now is the better best time to start this right. So start now start now.

Jane Tabachnick 25:30
Start now.

Karen Yankovich 25:32
Jane, thank you so much for being here. What’s next for you? What’s coming up in your world?

Jane Tabachnick 25:37
A little freedom. I’m about to get the vaccine.

Karen Yankovich 25:40
Oh, how exciting. I know. It’s emotional. I have I’ve had it. It’s emotional. Emotional for me anyway.

Jane Tabachnick 25:47
Yes. So I’m excited. My gym actually is doing outdoor classes starting next week. So I’m going back to work out outdoors. so

Karen Yankovich 25:59
so good, right. It doesn’t feel so good to

Jane Tabachnick 26:01
Yeah

Karen Yankovich 26:02
I don’t know. It’s just yeah, it feels so good. So we’ve learned a lot in the past year of being virtual. And I think a lot of it really is what is your digital footprint? And are you showing up the way you want to show up. And I think that now is really why I say now is the best time to do this. Because as we start to go back to being in person and things like that, we are not going to forget all the things we learned about how, you know the first impression we’re learning about people digitally. So this can all this is all a part of that this is all part of that.

Jane Tabachnick 26:32
Yes. And if you start now, you know, if you think you do one simple thing each day, it could be five minutes of commenting or connecting. By the end of the year, I’m not going to do the math, but you can have hundreds of comments and amazing things could have happened that you weren’t expecting. So you have to be in it. It’s…

Karen Yankovich 26:55
You have to and you can take control of this by by doing yourself, you can control your digital footprint by building these kinds of relationships. All right, we can go on and on forever, like we’re doing now. But we could and I could I would love to do that. But I think we need to wrap this. It was so good to do this with you. Jane, thank you so much for being here. And I can’t wait let me know when you’re fully vaccinated. And let’s find an outdoor place and meet up for lunch someday soon.

Jane Tabachnick 27:18
Absolutely. Thanks Karen.

Karen Yankovich 27:20
Take care everyone. I hope you enjoyed that my conversation with Jane as much as I did and really understand how powerful publicity could be for you how powerful PR can be for you no matter what the stage of your business is. You know even if you’re at a new you’ve got a new venture right so many women I speak to have a new venture on the other side of this pandemic that we lived with. And it doesn’t mean you don’t have experience right it just means that maybe what you’re doing is new but what it does mean is maybe you don’t have the testimonials yet right? So what publicity does is it gives you some credibility as you’re building your new chapter in your life if that’s what you’re doing so you’re gonna hear more and more about publicity on this podcast because it just is it’s baked into everything we do and I just don’t think I talked about it enough here so check that out and if you want to understand a little bit about how we do that check out our on demand masterclass go to waterthatmoneytree.com that is our on demand masterclass you know that I think LinkedIn is my money tree and it can be the same for you go to waterthatmoneytree.com check out our free masterclass we’re not selling anything on that you know, it’s just it’s just all content and you’ll learn a little bit about the shifts that we think you need to take to really succeed and elevate your business and elevate your brand and elevate the way you’re seeing the world right which is which changes everything. A rising tide lifts all boats right I do this podcast to support you I’ve got this free masterclass to help you get started, which is really the first step to LinkedIn success. Let’s lift each other up right help me help you share this podcast. Take a quick screenshot of this episode on your phone. Share that on social tag me tag Jane use the hashtag good girls get rich. We’ll share it with our audiences and we all get more visibility and let’s kick some business booty together. I will see you back here again next week for another episode of the good girls get rich podcast.