In this tip, I show you the changes that have come with connecting with people on LinkedIn with the new messaging changes.
You may notice that LinkedIn has made some changes to the way their messaging happens. It used to be that when you clicked on a new connection it would go into archived messages. It doesn’t happen like that anymore.
What I need to do now is I need to go to “see all”. This is kind of a pain in the neck. I’m not going to lie to you guys.
So go to see all, open up all of the connection requests, hover over the box as shown in the video and see if there’s a personalized connection request.
If someone leaves a personal message along with their request, What happens if I just accept the connection? That message goes away, because there is no archive folder anymore.
If I want to reply to him, what I’ve got to do is first go to the reply button (carefully hover over to see it), and you’ll see messaging comes up, but his original message isn’t there. There’s really no way to even reference to him what I’m talking about. I can just say, “So nice to meet you on Blab, happy to be connected.”
At least I’m responding to his message and I still have to go back over to new connections list and accept the request. If I accept the connection request before I check for the message, number one I don’t even see what the message is and number two, if you do it by mistake you’ll never know what that message is and you can’t respond to it, because there is no archive messages anymore.
I still want you to feel comfortable and confident personalizing your messages for connection requests on LinkedIn, but know when you’re accepting them you’ll want to take a couple of extra steps so that you’re firmly solidifying the connection between you and your new LinkedIn connection.
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The new LinkedIn Messaging is one of my favorite updates that LinkedIn has done in a long time. If you click on the message button, you’ll see that the whole messaging interface has changed.
It’s a much better way to keep track of conversation, it’s actually referred to now as chat, because if someone’s online, we can chat back and forth with each other.
Watch the video to see exactly what I mean. It makes that LinkedIn connection that much more powerful it’s easier to communicate.
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This week’s tip is about LinkedIn Endorsements. You know what a LinkedIn endorsement is. It’s those emails you get that says somebody you knew 20 years ago endorsed you for something that you know they have no idea whether you do or not. But you know what? These endorsements can be powerful. I’m going to show you how I use them.
In LinkedIn, and you may have heard me say this before, we really want to pay attention to keywords. Everyone of these endorsements, every one of my top skills are also my top keywords. This is where this becomes important. Because if people are endorsing you over and over for things that are your keywords, it brings more search juice. That’s the first reason that these things can definitely be important.
The second thing I want you to remember is when people go to check out your profile, they want to hire you, whether it’s for a job or service. When they come here and they see that 99+ people have endorsed you for something, it’s social proof that you know what you’re doing. You really want to have an endorsement strategy. And the best way to get endorsements is to give endorsements.
If you’re getting endorsed for things that you don’t even do anymore, you can delete them. If there’s something that you don’t want to be endorsed for anymore you can remove those in the edit function. You can just click the X beside the skill and it no longer shows up in hte list. That’s the first thing.
The second thing I want you to see is you can re-order this stuff. Let’s say I want “LinkedIn Expert” to come up above “LinkedIn Marketing”, I can re-order that. Then the top ten skills don’t have to be the top ten things you are endorsed for. You have control of that.
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You want to know the secret reason my clients hire me?
Sure you can guess the usual suspects:
They don’t have enough time
They want to grow their business and find new markets
They are excited to showcase a launch or product
But the secret reason? Because of a little bit of fear.
Isn’t that why we hire experts? Someone who knows more than we do, can tell us from their experience the right thing to do or say, and will get us out of a jam (if we ever find ourselves in one).
Sometimes diving into posting on social media platforms feels like talking to the popular crowd.
Do you find yourself wondering if you are saying the right thing, using the right hashtag, mentioning the right people?
Do you find yourself thinking: “is everyone watching?” and yet also thinking: “oh my, what’s the point, no one is watching!” ?
Have no fear my fellow social media students (we are all students this stuff changes all the time) I want to tell you 7 steps (and a bonus!) you can take to boost your social media confidence online right away.
[Tweet “7 steps and a bonus to boost your social media confidence!”]
7 steps (and a bonus!) you can take to boost your social media confidence online right away
First: Get yourself a great headshot. A professional, classy, and well done headshot gives you instant expert quality. Invest in a professional photographer along with hair and makeup to get an instant online confidence boost wherever you see your photo. Believe me others who view you will also get a confidence boost in you and your skills. Check out what one of my business partners’ says about ‘your portrait’, I love the way she explains the power of a professional headshot!
Second: Make sure you have a polished and professional LinkedIn profile. Take that headshot and update your LinkedIn image! This platform is where most of the professionals ‘hang out’, and if you want an instant confidence boost take the time to clean up, add to, update and revise your LinkedIn profile until every time you look at it you want to hire yourself! I’m not kidding those words were used by a novice LinkedIn user after signing up for my LinkedUp in 30 course that walks you through step by step how to make your LinkedIn profile shine. Sign up here!
Third: Network! Do your research and join a local group of successful entrepreneurs and business professionals. These local groups can be a great way to gain new clients and attract new partnerships but you also get a chance to talk about who you are and what you do over and over again in a small, less “threatening” group dynamic which boosts confidence when you translate that well rehearsed ‘pitch’ to social media. A confidence boost also comes from consistently spending time with successful people. I know you’ve heard the saying, ‘You are the average of the 5 people you spend the most time with” so hang out with successful business owners you wish to emulate!
Fourth: Use influencer marketing. Across all of your social media position yourself as if you are peers with the most influential in your industry. This is EASY to do on one of my favorite platforms, the democratic Twitter. Connect and engage with these influencers on Twitter as well as on LinkedIn, which is another great place you can reach well known, even famous, people in your niche, and they very well might engage with you right back! Think of the confidence boost then! I love Twitter especially for that very reason – where else could I “talk” to Oprah?
Fifth: Guest post. Gain confidence by spreading the word about you and your business far and wide through other people’s networks. Guest posting will help you be seen by a larger audience and then watch your fan base grow. The more you talk or write about what you do the better you get at explaining it, selling it, and showing your value to others, namely those followers that turn into clients.
Sixth: Sign up for HARO. This gem of a resource allows you to get emails from reporters all OVER who are looking for experts to quote in their articles and other media. HARO stands for Help A Reporter Out, and sure enough there are enough topics to go around – I get a few emails every day! Get quoted as an expert and watch your confidence quotient hit the sky!
Seven: Make sure a component of your social media plan is to grow followers. As your followers grow, your confidence will too. More people will be ‘nodding their heads’ along with you as you post about your business and beliefs on social media and that is a great confidence boost.
For some great tips on how to grow your followers check out a few of my blog posts: here, here and here. OOH and I like this one: here.
Bonus #Eight: Build your confidence by always practicing the first seven seconds of your speech or video post. For all of you YouTubers and Periscopers out there – it is proven that the first seven seconds of a speech is where you make the most impact – use that time wisely! Boost your confidence on social media by making videos that use humor, empathy, and share valuable information that will drive fans to you. With new platforms and apps it’s never been easier to get into the world of video social media posting!
So tell me:
Which is your favorite confidence booster of the list above?
What action will you take today?
Need some support? Come on, you know it’s always easier with support right?! Join me, and other business owners and entrepreneurs like yourself, in my LinkedIn Group.
We look forward to discussing our favorite confidence boost in the group soon – see you there!
Today we are looking at your LinkedIn headline. This is one of the most important parts of your LinkedIn profile. It is what will show up if somebody Googles your name. If you put “Karen Yankovich” into a Google search, you will see my LinkedIn profile, and you’ll see my headline.
You want to make sure that your headline says more than just “I’m a CEO” or “I’m an accountant or a lawyer”. You want to tell people who you are, who you help, and how you help them, and you want to make it client-facing. You want to make sure people know what’s in it for them.
My headline is “Helping Entrepreneurs Profit w/Social Selling | LinkedIn Expert & Speaker | Successful Social Media Strategist”. This tells you who I help and how I help them. Also notice that I am very confident in this headline. I don’t say I’m pretty good at this stuff; I say I’m an expert. I say I’m successful. That’s important when people are looking to do business with you. They want to feel like they’re doing business with somebody who is successful, so you need to be the first one to establish that authority, to establish that expertise and let people know that you’re an expert.
Take a look at your headline. See if it tells people who you are, who you help, and how you help them. Make it client-facing. Of course, if I can help, come on over to my LinkedIn group Profitable Social Media Tips. I will see you there.
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