180 – Free Yourself from Anxiety with Linda Ugelow

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Linda Ugelow shares with Karen Yankovich how you can overcome your fears and anxieties.

Linda Ugelow is the creator of unique programs for authors, entrepreneurs, experts, and execs to dissolve the fear of speaking, expand your self-expression, and think on your feet — all areas she despairingly desired throughout her life. Her upcoming book, Delight in the Limelight, is coming out September 21.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

We all have fears, but fears hold us back. We all have something to say, yet it can be hard to speak up and express ourselves. To overcome anxiety and fear, Linda Ugelow suggests you dive into your past.

There are many things in our pasts that have created fears and anxieties. We need to heal those fears, but, as Linda says, “You can’t heal what you don’t know is there.” The first step is to identify the issue.

Linda Ugelow guides people how to identify the events in their lives that have led to anxiety, and she helps them overcome them.

Listen in to hear what she has to share!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/180
  • Introducing this episode’s guest, Linda Ugelow (1:42)
  • Why Linda does what she does (3:37)
  • Linda’s experience of dancing vs speaking (11:05)
  • How Linda helps people who are anxious (16:02)
  • Taking steps towards less or no fear (17:41)
  • “You can’t heal what you don’t know is there.” (24:45)
  • What you can do to feel more comfortable (29:49)
  • What Karen does before a call (34:04)
  • Linda’s book (35:22)
  • Where you can find Linda (39:09)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 180

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 180 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship heart based LinkedIn marketing to women, that gets them on the phone consistently with people that can change their business or life and their bank account for ever. We create wealthy women of influence around here with digital marketing and the human touch human to human marketing. So if you’ve listened before, if you love what you hear today, you know, we love to hear from you. So please subscribe to the show, wherever you’re listening. If you’re feeling it, leave us a review. It lets us know what you’re resonating with. So we know how to do how to tailor our topics moving forward, share it on social media, right you can take a quick screenshot use the hashtag good girls get rich. Certainly tag me I’m at Karen Yankovich tag Our guest today and we’ll be sure to share your post with our audiences and we all get more visibility that way. Just go to Karen Yankovich comm slash 180 you’ll see the blog for this page, you’ll see a link for speakpipe where you can leave us an audio message. Maybe you’ve got a guest you think we should interview, maybe you’ve got a topic you’d love to hear me talk about, I’d love to get that message from you. So Karen Yankovich shot comm slash 180 and look for the link to speakpipe. But you’ll also see all the links we talked about here. On today’s episode. I cannot wait for you to meet Linda Hugo today, Linda and I have been working together for a couple of years now we met through a business program and it’s been so fun to watch her journey as she had the concept for and now has an actual physical book in her hand. And she’s just brilliant. She is brilliant. And I want I don’t even want to give it away yet. I want you to listen in and check out my friend Linda. So we’re here today with Linda you glow. And Linda believes that if you feel called to take your business, your life’s work or your leadership to the next level. The fear of public speaking shouldn’t hold you back. She’s helped hundreds of new and seasoned professionals around the world get comfortable in their own skin, on stage and on camera. Speaking empowerment coach in an international speaker, she has been featured in Money Magazine, thrive global and nylon. Linda wants you to feel free to put your yourself and your ideas out there. Make a difference and have fun doing it. And her new book is out like right this second. So I’m so excited to talk to you today. Linda, welcome.

Linda Ugelow 2:42
Thank you, Karen. I’m very excited to be here with you.

Karen Yankovich 2:45
Yeah. So when we first met It was a few years ago, and you were talking about your book. And now here we are. It’s here. Right? I’ve seen it. I’ve seen pictures of it. I’ve done pre order I’ve gotten on my, my Amazon pre order. We’re recording this a little before this goes live, when you’re listening to this, you should I should have it in my hands by then I would think but you know, here’s what I think and how we’re gonna dive into things. But, you know, we are both entrepreneurs we met in a business group that we’re both in that helped us learn how to grow our own businesses. And I think that the people that embrace public speaking and public speaking doesn’t have to be standing on a stage in front of a million people with a microphone, right? This podcast interviews, it could be public speaking, right? The people that embrace that, and understand the value of getting themselves like the one to many aspect of that. It’s a it’s a faster path to their professional success. So I love what you do for people. So tell us a little bit about why you do this. What brought you to this space in the market.

Linda Ugelow 3:45
You know, we never really know where we’re going in life necessarily. We can have all the best plans. But sometimes life has plans for us. Mm hmm. And I would say that’s the case with this. This book and with my my work right now of helping people to overcome their fear of being seen and heard. I didn’t realize I was on this path myself. But looking back I realized, oh my god, yes, this has been my own journey of how to feel comfortable speaking. And look, we’re all speakers. We speak all day long. Right? in conversations, important conversations are casual ones. That one to one and one to many. As you mentioned, I realized that I was very anxious speaking, almost always. I grew up in a family where I didn’t feel comfortable to be myself. And so I became very introverted. I was much more happy in my room and my Fantasyland and that I remember I think it was the one I transferred from one college to the next. And I moved in with two recent graduates who were both in psychology and because they were in psychology, they started asking me questions. about myself and I thought my god, no one’s ever asked me questions about myself. I never had the space to speak. So as I said, this has been my journey. I always felt uncomfortable speaking even one to one I, have you ever thought of had those conversations where you thought, oh god, I should have said that? I shouldn’t have said this. Yeah, what did they think? You know, that was that was me. And I was a people pleaser, I always try to keep the peace I want. I thought that I was successful if everyone liked me. So I tried to be what I thought people wanted me to be. And it was far away from what my authentic self, whatever. I mean, I didn’t even I didn’t know what an authentic self was. So yes, this is. This is why I think life led me to this. But it wasn’t until pretty late in my life until about six years ago, that I stumbled into wanting to just get rid of that nervousness that I had when I was live streaming on the first live streaming app Periscope. Yes, it was one of the first to Periscope and Meerkat. No one has ever heard of Meerkat. It was no, right. And your cat was before Periscope. Yeah, yeah. And it was there for a blink. And then periscope would only had its heyday for about nine months before Facebook caught on to live streaming. And then you know, the current events. It wasn’t until that time when I was straight, I was broadcasting daily because all the marketing guru said you got to get out there daily to build your following. And I was gonna do what they told me to do. Thinking, like probably most people think, Oh, yeah, I’ll do it for a few weeks, and I’ll feel fine. A few weeks went by and I did not feel fine. A few more weeks went by and I was still dealing with my nerves. Now I was still showing up. But inside I was suffering, I would have to take a half an hour before each 10 minute, live string to not myself down. I would do jumping jacks and dancing and meditation and power poses. And by the time I got to 10 weeks of this, I thought, this sucks.

Karen Yankovich 7:17
Yeah

Linda Ugelow 7:18
it’s not changing. And something is wrong with this picture. Because everyone says, oh, with experience, you’ll get confident with you know, practice, you’ll feel fine. And no, that didn’t work for me. So I thought, well, whatever. What can I do about this? I don’t want to, you know, how long can I keep this up? And that’s when I took a step back. And I thought, you know, I’ve been pushing through it. What happens if I investigated instead? Okay, and, and that’s when I thought okay, so if I was going to get rid of this, or if I was going to investigate it, what is what is the fear even trying to say, What is it about? And I closed my eyes to connect with it. And what came back was, you’re going to be attacked. And the first thing that came to me was where have I been attacked and a memory pops in of my sisters. As I mentioned, I didn’t feel comfortable to express myself. Yeah, I saw my sister’s get punished. I mean, kind of like yelled at arms, twisted mouth, cleaned out with soap, that kind of stuff. And I vowed to myself, I would never do anything that would make mom angry at me. The way she was angry at them. So I became the goody goody. And then what did my mom do? She didn’t have any kind of introspection or self reflection bone in her body. She would say to my sisters, why can’t you girls be more like Linda?

Karen Yankovich 8:44
Right? I know, that doesn’t how does that go over? Oh my gosh,

Linda Ugelow 8:47
that didn’t go over so well for me. So I did want to get punished by my mother, but I got punished by my sisters. And you know, they attack me, they tell me to shut up call me stupid. And so you know, I just didn’t feel you know, I didn’t want to be seen. And then oh my god, it was like this dumb moment. Of course, I didn’t want to be seen. I didn’t want to be put in the center of attention. I didn’t want to have that light there because I learned that it was dangerous. Hmm. And all of a sudden it like this whole awareness opened up for me. What if this fear that we have of being seen and heard is not some random thing without a cause. But it’s connected to those experiences that we had earlier on that didn’t get resolved in a meaningful way that we could move on from them feeling whole and put together that we were somehow wounded or injured by them inhibited injury so that’s when I started I started to scurry around and oh my god, what else happened to me? What else did people say to me that contributed to this and maybe glom together and created this feeling of of Fear. And I spent the next kind of four days in a personal intensive. And Karen before the end of the week, I was over it. Wow, I was over.

Karen Yankovich 10:12
Wow. Yeah, I it’s it is crazy how when you when you stare your demons, right face to face in the eye how easy it is for and I’m not it’s not always easy, but how sometimes it’s easy for it to melt away, right?

Linda Ugelow 10:27
I was lucky because I happen to have a lot of tools. I have a master’s degree in expressive therapies, movement studies specialized. I’ve been doing personal development from, you know, for decades. And I just never thought to apply it. And I also didn’t know what to apply it to. Because I didn’t know that it that this fear wasn’t the villain, I was trying to manage the villain, like put a bandaid on it, I kind of manage the symptoms and make them less I didn’t realize it was more of a messenger pointing to things that needed to be healed.

Karen Yankovich 11:04
Very interesting. Well, let me ask you this, because one of the things that I know about you, is that you have a musical background, right? And a dad is a dancer and music or just yeah,

Linda Ugelow 11:13
it’s both Yeah. Girl Music Group.

Karen Yankovich 11:16
Yep. So how is that different? How is it different to be seen on a stage dancing than it is to be seen on a stage with a microphone in your hands?

Linda Ugelow 11:23
Well, it’s, it’s a complex question.

Karen Yankovich 11:28
You know, you said I could go anywhere.

Linda Ugelow 11:33
Gonna, like pull this in and be focused and concise. Okay, I, I loved dancing, because I didn’t have to speak. I could express myself. But I that doesn’t mean I felt comfortable expressing myself. I I desire to I loved the experience of moving, I wanted to be seen, but I had so much tightness and inhibition. However, during that period of time, because I was in the group for 40 years, was when I was in the my master’s degree. And I had discovered this process called authentic movement, which comes out of dance therapy. It’s where you close your eyes. in stillness, you listen for your body to have an impulse to move, and then you allow your body to move in your mind kind of just watches it like a movie, like, Oh, what’s this? What are my arms doing? Oh, I’m reaching up to the sky. Oh, now I’m turning around, oh, this is interesting. I’m making a fist and pounding or, you know, so I’m letting it’s kind of like stream of consciousness, right movement. And at the same time, there’s somebody witnessing you. And because there’s some witnessing you, you’re acutely aware of that. And in this process, you there may be blanket so I might cover myself up with a blanket and explore feeling like I don’t want to be seen. And then I get hot and throw that blanket off. And I’d be like, okay, here I am. So it was like, I did this process. Four days a week, I started to teach this process, and I did it four days a week for seven years. And during this time, I became extremely comfortable being seen. So I could, you know, I could cry, I could well, I could be doing ugly things. I didn’t care who was watching and that cured me of being seen of being uncomfortable being seen on stage. So as a dancer in the group, we were in, in Morocco, in Bulgaria, I would have like national TV, like seven cameras on me when I danced, I was perfectly at ease, because I was comfortable being seen. However, when my director said Linda, would you introduce that song? I was like whoa, don’t ask me to do that. But I know this was the deal everyone in the group introduced she felt like it was important for the audience to hear our speaking voices. Lots of times some years I got out of it because I had so many dances I have a costume change I can’t do it or there’s no good place. But other times I felt like I couldn’t get out of it and i would i would deal with it. But probably three or four songs in advance I’d start making mistakes in my in the songs because I would be thinking about what I’m you know, having to speak. So I just didn’t like speaking, singing. It was interesting singing I would say with someplace in the middle.

Karen Yankovich 14:26
Okay, if I put my reason I ask is because I feel like I want people that are listening to this. You know, here’s what here’s what I think I think many entrepreneurs, many people with podcasts, many speakers, many even many musicians often are introverts, right? But they’re but the microphone or the the their instrument or the music that they’re dancing to, you know, helps us with so I think that people listening to this that feel like I just couldn’t do that because, you know, I think it’s important to understand that it is I blew me away when I kind of learned that when I realized that many people, you know, you give me a microphone I’ll stand on a stage with a million people, I don’t care but like put me in a room one to one with a couple people and I’m like, I’m good if I know them, but you know, it’s it’s like I’m the person at the conference that needs it my own room so I can go like D intro. Like I need to get just decompress from all of the conversation, right? But I didn’t realize that this was that was really common with people that are visible, like speakers and dancers. And

Linda Ugelow 15:26
yeah, and yeah, absolutely. And certainly, as an introvert, I think introverts make great speakers and performers. Mm hmm. Because you’re in control. You’ve got the mic. It’s not like you have to mass Yeah, I was seeking now and sharing air time, and I but you got to understand this difference between introversion and, and shyness or, or anxiety.

Karen Yankovich 15:52
Yes, well, and that’s where I wanted to go with this next, just because I’m saying that doesn’t mean, I’m sure there’s other people that are saying, like, you know, I’d much rather you know, eat nails than stand on a stage with 1000 people, right? So, so how do you help those people? What’s, what’s different? And I want to get to your book, because obviously, you talk a lot about this in your book, but I but how do you help those people, people that are just, I want to do this, right? I know that I need to turn my camera on to go live on Facebook, I know that, you know, if I can get interviewed on some podcasts, like that’s a big part of the work that I do with my people is I want you to be more visible, not because the visibility necessarily makes you money, although I definitely get clients from this kind of thing. But it gives you credibility, right? When you’re when you’re when people can get to know like and trust you a little bit before they’ve even talked to you. And and it’s just a faster path to being able to support the exact right people that you want to support. Right? There’s so many character voice Yeah,

Linda Ugelow 16:45
they’re even there are so many benefits for being visible. I mean, being on podcast, you get to articulate your ideas. And the better you articulate your ideas, the better you can communicate, whether it’s like on a sales call, or if it’s on a stage. Because really, like we’re speaking as our Human Design, what we want to feel is that anywhere we go, we can express ourselves in the way that we want. And it’s a work in progress. I mean, it is for me to I don’t have here, but it’s still I’m still feel like I’m in progress in articulating my thoughts I’m still in progress of, or process of learning to express myself in a way that I feel gets my ideas packaged so that other people can understand them. Yes, yes. You know, so yeah, always growing and that, but it can be fun when you’re don’t have the fear.

Karen Yankovich 17:42
So talk to us about how do you what how do you start taking the steps towards having less fear or no fear?

Linda Ugelow 17:47
Yes, and I want to, before I go go into one touch on something you said, it doesn’t matter if you’re comfortable speaking to 1000 and not comfortable speaking to five. Or if you’re comfortable speaking on stage, but not on camera or on camera and not on stage. The process I take people through is the same

Karen Yankovich 18:07
Beautiful, beautiful,

Linda Ugelow 18:10
because we are uncomfortable, comfortable in some situations and not in others because of our particular pattern are unique experience, you know, unique pattern of experience, and messages that we heard and and just who we are who we are in the world and in ourselves. So the process is first to reveal and heal. So what I mean by that is that we need to uncover what are the messages you heard? What are the experiences you had, that led you to conclude it wasn’t safe to be seeing or to express yourself or to speak. Now when I say messages, it could be in the media, it could be in the culture, or it could have been directly from your family things. Things that parents say or that we hear said that are meant to shut you up. silence is golden. Don’t speak back to your elders. If you don’t have anything nice to say. Don’t say it. Use your indoor voice. Don’t talk so much. I don’t know what did you hear Karen?

Karen Yankovich 19:16
Yeah, all of those, all of those? Absolutely. Children should be seen and not heard. Right? Yeah.

Linda Ugelow 19:22
Don’t speak unless spoken to. Right. And if you’re trying to be good, if you’re trying to belong, if you want to be accepted, then you adopt those things and what somehow we’re supposed to just like drop it. Right. It becomes more neurophysiology.

Karen Yankovich 19:39
Right? And we’re, like learn it somehow.

Linda Ugelow 19:41
We have to unlearn it. And I feel

Karen Yankovich 19:43
like at this age where I feel like I’m unlearning more than I’m learning at this at the age that I’m at right now. I feel like I’m unlearning a lot.

Linda Ugelow 19:50
Yeah, I think it’s an even exchange. I mean, there’s so many I mean, come on with our changing technology. You’re right you’re right. You’re right. Oh isn’t learning curve. Yeah, yeah. So that’s not Number one, number two are the experiences you had. So this could be in your home, it could be in school. And I want to say that when you have injuries, you can have injuries in a wet, very loving, well meaning family. My, my mom was extremely affectionate with me. But I remember bringing a report card home and she said, why an A minus and not an A plus? I think I concluded something from that I

Karen Yankovich 20:30
not good enough, you’re not good enough. Good enough, right?

Linda Ugelow 20:32
Or you would be prettier if you got a nose job. Yeah, I was self conscious for nearly all my life, because of my, the shape of my nose, or your teeth. My teeth were I had some baby tea. She said, Your those, those baby teeth look ugly when you smile. So I tried not to smile and just think of what a right? Every time I laughed, which is supposed to be joyful and such a pleasure. It was an experience of shame for me.

Karen Yankovich 21:03
Yeah, no, I get it. I get it. I mean, similarly, rub it with a family that was very loving and supportive. But I don’t know, I kid you not when I say this, that when I got my 23andme DNA back and saw that I really am a member of that family. There was always a part of me that thought maybe I was adopted, and then you trade me traded me in the hospital or something. Because my family is all like, they all have pensions, their teachers, and they don’t understand me. So because they don’t understand me. And they try. But they also, you know, say things sometimes to me, but I’m like, Did you hear what you just said, you know, like, I’ll go to a speaking engagement like, Okay, did you make a lot of money? I’m like, Did I ask you about your paycheck? Do I have to explain to you how this works? Like, why do you, but because they don’t get it? Right? There’s a lot of them trying to understand it. There’s a lot of stuff where I’m like, Whoa, I can’t believe you just said that. Right? So so but I had to learn that they don’t understand it. So because they don’t understand that I have to be a little gentler about, you know, have

Linda Ugelow 22:02
to let go I accept that. Their their approval

Karen Yankovich 22:05
Exactly, exactly.

Linda Ugelow 22:08
Understanding and know that it doesn’t mean that Oh, people aren’t interested in make See, these are the things that we can Yeah, mood is people aren’t interested in me. They don’t know what they don’t, they don’t want me to talk or they’re going to judge me or they’re not going to understand me. And these, this is the bad these are kind of like we’re in the we’re the lucky ones. Then there are people who are abused and heard and diminished and ridiculed and shamed and punished and all that. Or you go into school, and of course, there’s the bullying or the mean teacher your pressure to perform. You’re graded for everything that you do you. I mean, they say you’re here to learn, but it’s better if you already know it. Right?

Karen Yankovich 22:51
Yes, exactly. Exactly. Exactly. And so

Linda Ugelow 22:55
it’s all this fear of making mistakes and not knowing enough and every What

Karen Yankovich 23:01
are people gonna think when you talk about this stuff? And again, if you don’t know, if you don’t know, nobody knows everything, right? You don’t need to it’s okay to say, you know, especially, you know, one of the most I think one of the most courageous things, and the smartest things that people can do to learn is to be able to say in a meeting, I’m not really sure, let me check that out and get back to you absolutely right like that, that when you can say that, that you’re working on your confidence, you don’t have to know everything, right?

Linda Ugelow 23:24
So why don’t you teach that in school?

Karen Yankovich 23:27
I know, right? Instead of I know, I hear you, I hear you I have that could be another entire podcast, conversation in and of itself. But I you know, I think it’s important people hear this conversation to hear the kinds of things that you grew up with, or I grew up and Not that it matters what we grew up with. But, you know, it’s it’s, there was no magic wand that said, Karen is going to do this. I remember the first podcast episode I put out I remember. And for those of you that haven’t heard it, you should not need to go back and listen to it cuz I talked a little bit about what brought me to wanting to support women. You know, I grew up in the 60s and the 70s. And you know, all the things you said were the things that were beat into me right? Like women should you know, women will all those things. And I remember when the first episode came out, my sister called me and she’s like, I don’t know, maybe we grew up in two different worlds. Like, I don’t remember anything you just said like I like she didn’t she couldn’t relate to any of it. Do you know what I mean? And and that there was a time that I wouldn’t put that out because of that. Right? But I was just like, I don’t, you know, it is what it is. That’s this is my truth. You know, but it took it takes time man to be able to not, you know, to have the confidence to just talk to speak your truth and speaking your truth with a microphone in your hand in front of an audience and, you know, so let’s get to that. I want to I want to get to that.

Linda Ugelow 24:43
So I just want to point out that like, if you can’t heal, what you don’t know is there. So that’s why it’s important to uncover, you know, what are the mess that were what are the things that you heard? What are the experiences you had, once you have them It’s not enough to know what they are, then you got to do something with it. Because if they were just going to resolve on their own, they would have resolved on their own. Right? Right. So you need to, you need to apply some attention and some new ways of thinking and feeling about it, you’ve got to acknowledge First of all, you got to acknowledge that it happened. And I in my work, I I am sure that if someone who’s listening has a therapist or as a coach, you might be able to do this work with them or you buy my book, maybe I’ll do it on your own. But I recommend taking a multi modality approach and the reason why is that when it comes to memories, and old experiences, it’s not just something in our head, it lives in our body because it’s emotional. And they hurt us on an emotional level. So we have to address it mentally, emotionally and physically. Okay. All right. So what I mean by so I like to use a multi modality approach so I use something called EFT people might know that as tapping Emotional Freedom Technique, what I love about this is that it acknowledges what you felt acknowledges what happened and you can draw yourself from where you were to where you want to be. Okay? It also allows you as you say, different statements to feel inside yourself and see how they hit you. So when you are saying Okay, my sisters kicked me they called me stupid they told me to shut up all of a sudden maybe I would have some emotions well up and I went okay, this is this is getting saved. It’s touching something. I was so scared I wanted them to love me. I just wanted us to be happy. So like, then you get to get inside yourself as you’re younger you and with compassion and listening to that younger you the way you want it to be listened to at the time.

Karen Yankovich 27:09
Yeah. Oh my gosh, that’s one of the that’s one of the toughest. Yeah, like self care work for me. Yes. Going back and comforting young Karen Yes.

Linda Ugelow 27:21
Here What if she could bring and this is an A journaling exercise prompt that I love is if you could envision a fantasy helper or device even then at that time could like change the outcome. So that you felt on on the, in the aftermath? Okay. Put together whole what would that what would that Fairy Godmother or that super hero or right or I people even say that had a remote control? Or you know, whatever it is that would make them feel like okay, this is what I wish I had had. And what you’re actually doing is re parenting yourself.

Karen Yankovich 28:11
Ooh, ooh, I like this. I like this. I didn’t realize you had EFT in your book I love I’m an I’m a fan of EFT because I was like I need to be doing something right. So a lot of self care work is more reflection and EFT allows me to reflect and do Yeah, right. So it satisfies that part of me that’s like, but what am I doing about this? Right? So yeah, yeah, man.

Linda Ugelow 28:34
And then ultimately, you’ve got to forgive and let go. I mean, that’s, that’s what where we want to go with it. And I also because I’m a moving person, I love incorporating movement, even in very simple things, of swaying to music and rap, putting your hands on your heart and envisioning hugging your younger self and just telling her that you love her. You see her, you understand her? She’s safe with you. Yeah,

Karen Yankovich 29:03
beautiful, beautiful. So your book covers all of this. By the way, Linda’s book, of course, you’ll have the links in the in the show notes for this, but it’s called delight in the limelight. Yes, the lives of them amazing. It’s an amazing title,

Linda Ugelow 29:18
overcome your fear of being seen and realize your dreams because what happens is that when we’re in this place of fear, we limit what we allow ourselves to do and what we can see ourselves doing. When you when you take care of your your stuff. When you clear that stuff from the back from the background of your life, then you can be fully in your present and looking forward you can put all your energy into what it is that you want to do, because you’re not needing to manage the past.

Karen Yankovich 29:49
So what can people do right away to help themselves feel more comfortable?

Linda Ugelow 29:53
Well, sometimes I do get an email saying, Okay, I know I’ve got to do this deep work, but I’ve got to get next Next week ah I’m freaking out and I actually am when the early chapters I say hey I know this may be you and this is what I recommend is to mentally rehearse not what you want to say but how you want to feel and how you want to see yourself so let’s say you’re going to be on a podcast how do you how do you want to like see or feel as your your speaking How do you want to express yourself? What’s the energy you want to be putting into it? How do you want the energy to be between the host and you? Or the people listening? How do you want them to feel? And then how do you want to feel when you’re done you want to feel proud, you want to feel like you gave it your all and even if you made a mistake, I you like forgive yourself for whatever you didn’t do wherever anything you do that you wish you did differently. So all those things kind of pave the way for you to have the kind of experience you want.

Karen Yankovich 31:03
I love that I’m a big fan of envisioning I think that it’s important one of the things we do in our she’s linked up program is before we even start writing their profile we kind of make them step into the future and what would future you be feeling right now if all the things that you really want you know come to be and here’s the thing I love what you’re talking about because for me you know there’s my business and there’s my life but they’re they are intertwined, right? They’re intertwined but that doesn’t mean that I don’t need to or I don’t benefit by tools that helped me be more ready for something in my business for example, I you know and I’m not gonna say this every single time but if I if I was as organized as I think I am sometimes which I’m totally not but if I was I would be doing 10 or 15 minutes of envisioning or energy like energy work or be getting energy up or dancing around the room and singing before every live not because I need the confidence but because I love the energy it brings yes and it shifts my energy from the laundry I just threw in the dryer to Karen the CEO that’s going to now hopefully support people that’s hearing this podcast, right so so I think that it’s not it doesn’t it doesn’t go away In fact, I was at a conference one time and it was a local conference. So I knew a lot of the speakers there and I was I happen to be the keynote and I was jumping around the room and the speaker that What are you doing? I go I go on every stage like I am Tony Robbins you know I do like i do i mean i don’t i’m not you know, like I want to I if I sit here and talk to you till two seconds before I go on stage, what kind of energy Do I have when I woke up on that stage? Right? So to me it just makes it more fun to and and when you start incorporating like the envisioning and the energy work and you see it come to be and you realize how how I’m going to even go as simple it can be you know, when you start to just just be it before you actually you know, step into it. It just makes everything so much more fun as opposed to stressful, right as opposed to stress and anxiety

Linda Ugelow 33:05
Yes, but that but you The thing is that while you’re still in a place of fear these these things the dancing which I I have my whole last chapter is about how to like shift your energy so you have a peak experience right? Right. But when you are coming from a place of fear all those things just help you to manage the fear or a lot of it gets sucked into managing the fear when you are over the fear then it puts you in a place of intense presence right intentionality right and that’s what I love that use of course we should all do that at the very least you say a mantra right?

Karen Yankovich 33:48
Right. Yeah,

Linda Ugelow 33:49
I call it a key Keystone mantra like May I be helpful it could be just that but you do something yeah to shift the your energy so you bring how you want to be

Karen Yankovich 34:02
right but Linda I’m gonna say that and I know that you’ve talked about this working in many different areas right not just you know, auto podcasts or whatever but I also do this before I get on a call with somebody that’s interested in working with me hmm like I put my hands on my heart I really tried to connect with them I’m like who is it that is showing up for them that can I really support them and if the person that you know like I want to be that person because again we’re especially women that are multitasking and everybody’s working from home now right so you you’re going from you know, walking the dog and talking to your next door neighbor about the roses to oh my gosh, I got a call in two minutes right so so I think it’s even more important to take that same energy that you’re talking about, you know, for speaking and being in the limelight, even into things like that, and I think it makes you more it gives you a higher level of success, right because these are people that you don’t know it’s I don’t think it’s all that different. To speak to somebody one on one about you know, enrolling in your program as it is to speak to a roomful of people, you’re still coming to them as an influencer or as an expert. Right. And, you know, hoping that you’re there and, you know, imparting some kind of value on their life, whatever that looks like.

Linda Ugelow 35:13
Yeah. 100% 100% Yeah. I mean, even if you are in a room, you want to be speaking to the one.

Karen Yankovich 35:19
Yes, yes. Yes. I love that. I love that. All right. So tell us about your book, your book is called to lighten the limelight, we’ll put links in the in the show notes for it. If you know you can order it, preorder it depending on I mean, I think the book will be out and you’ll be able to have it in your hands. By the time this goes out, you absolutely should get it you honestly, I don’t say that about everybody on the show. But I do believe that speaking and having those logos and things like that. It’s not about the logos and all that it’s about the the credibility it gives you, right? So if having a few tips like this is going to help you be more confident doing that, then why would why wouldn’t you want that? Right? Why wouldn’t you want that if you get one little tip out of this, it can really start to shift how you are feeling about yourself even right, like Linda, the first time you saw that book? How did that feel like you feel about yourself differently? Right? When you see the book with your name as the author? So tell us about that. Cuz I want to know about that.

Linda Ugelow 36:15
I have to say it’s very surreal. Yeah, yeah. It’s like somebody took took my you know, because I’ve always looked at it on the computer in a digital form. It’s like, wow, somebody, like took it and made it into this physical thing that I, I can hold. It’s, it’s amazing. And I feel, you know, I was at a conference podcast movement two weeks ago, and there was a speaker there. And he shared, he said, I’m feeling nervous right now. But I’m going to get my swagger back in a few minutes. And he said a couple of other things. And I went up to him. And it’s the only person that I felt this way that I brought a few copies. But he’s the only person I gave my book to. And I said, I really would love you to take a look at this. And just give me some feedback if you feel like it feels relevant for what you do. And he wrote me the other day, and he had taken a snapshot of one of the first pages and he said, This speaks exactly how I feel. That’s awesome. And he said, and he said, I know there was a bigger reason why you gave me this book.

Karen Yankovich 37:24
So that’s amazing. That’s amazing. I love that story. Well, the week that this episode goes live, I will be at the sheep podcast conference in Scottsdale, Arizona, I don’t know if you’ll be there. I mean, he and i, you should be maybe. So if you’re, if you’re listening to this in your industry podcast conference, come find me message me somewhere and let’s meet up and have some coffee and talk about I’m actually doing a talk there. So I’ll have the microphone there. But I’ve got a lot of stuff going on. So at that conference, so we’re hosting a big breakfast again, so find me so you can come to the breakfast. But uh, yeah, I’m excited. I’m excited about it. Because I think I do think for many of us, so many people, we talked about this before we came live, many people that listen to the show are entrepreneurs, but not everyone, you know, professional women that are looking to just kind of elevate their career. If you are getting interviewed on podcasts around what you’re expert in, what do you think that does to the, the glass ceiling? Right, that that you might have perceived have been there at some point, right? You’re the one that’s and there are a billion podcasts, I promise you, there’s one that wants to interview you, right. So if you really kind of find that place where you can delight in the limelight, right and, and show up in this confident way where you’re showing up as an expert, with a microphone in your hand, whatever that looks like, it changes everything for you. Whether you’re an entrepreneur or a business professional, I think it changes everything. So I want to I want to make sure that you’re all hearing that not just people that that are, you know, speakers at conferences and things like that?

Linda Ugelow 38:57
No, no, it’s for anyone who is on the spectrum of just a few butterflies or complete terror. But yeah, that there’s a hidden speaker inside waiting to come out.

Karen Yankovich 39:09
So tell me how people can find you other than finding your book. How else can people find you and stay in your world?

Linda Ugelow 39:14
Yes. So if you go to empowerment kit.me not.com but empowerment kit.me you’ll get my speakers empowerment kit, which includes the kind of visualization that I described a little bit earlier on for speaking on stage I also have a visualization for getting on camera and also 61 power thoughts for you to look through and help you kind of like get your mojo up. And amazing so you get that’s all free. That is for you to to download and otherwise, I’m everywhere. Linda, you go Oh, I love to hang out on Tick tock, by the way.

Karen Yankovich 39:55
Yes, you are my Tick Tock inspiration. If anybody’s watching this. Maybe I’ll talking more by the time you watch this October, but I had a spurt and I loved it. And then I was like, Oh my gosh, this is a lot of work and then I dropped off, but I’m gonna I’m, you’re inspiring me to do it again. So I love your tic tocs. Yes, we’re gonna link to your tic toc in the show notes too. Okay, great. Awesome. Alright, Linda, this has been so fun. I was it was so great to catch up with you. And to just hear all about what you’re doing. I’m so excited about your book. And I, I kind of I feel like I watched you birth it, you know, so because we’ve been friends for a while, right? So I feel like I’ve watched you birth it and when you were sharing what cover which cover do you like better and the titles and here it is now. So Congratulations, congratulations, and thanks for being here with me today.

Linda Ugelow 40:39
Thank you, Karen.

Karen Yankovich 40:41
Come on is Linda, not amazing. I just love the work she’s doing in this world. She’s so kind and she’s so brilliant. And she’s so generous, you have to check out our Tick tock, it’s amazing. And just start to just really follow her and all the places because she’s really doing amazing things in this world. And having Linda in your life is amazing. And I know that because she’s in my life, right? So you definitely want to have Linda in your life. You know, and here’s the deal, Linda and I started working together years ago and have built a relationship that I think has served us both quite well over the years. If you want to learn how to do that, if that’s something that you think is going to help you in your business, meet more people that can change your business, your life and your bank account, then let’s talk. Okay, let’s talk we are still offering complimentary calls, go to Karen Yankovich comm slash call to grab a spot on the calendar, we will talk to you we’ll talk about how we view relationship marketing in line with what you’re doing. We want to hear what’s going on in your business. We are listening on this call way more than we’re talking. And we really want to hear what’s working in your business and what’s not working in your business, but most importantly, where you want your business to go. And if we think some of the relationship marketing tools that we have can help you we’re definitely going to tell you what that looks like of course, but either way, we have no end of ideas for you. So I’d love to see your name on our calendar. Karen Yankovich comm slash call gets you there. Let’s chat. Let’s see if some support from our she’s linked up family is in your future, right. In the meantime, I would love for you to help me share this podcast, take a quick screenshot of this episode on your phone. Share that on social media tag me tag Linda, you know we’ll share it with our audiences We are here to just rise up all women all over the place. And this is one of the ways we do that. So make it make sure you tag us so we can see it and we can share it with our audiences. And then we all get more visibility that way. I’m here to support you and I will see you back here next week with another episode of the good girls get rich podcast.

179 – Building Ease into Your Business

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can build ease into your business.

Feel like you’re always running but not getting anywhere? Feel like you’re spending too much time on things that aren’t paying off. With a few tweaks to your plan, you can find ease in your business.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

As an entrepreneur, it’s easy to feel overwhelmed. It can feel like there’s so much to do and not enough time to do it all. I get it.

It doesn’t have to be that way, though. What if I told you it’s possible to build ease into your business? Here’s how:

  1. Take a look at your revenue. Is the money coming in aligned with the energy going out?
  2. Take a look at your marketing. Is your marketing aligned with where the revenue is coming from?
  3. Create a simple plan, and commit to it. If you create a plan, what good is it if you don’t commit to it? But make sure to keep the plan simple!

Ease is in your future. Just start by adjusting these things in your business, and you’ll be on your way to ease and relaxation in no time!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/179
  • Introducing this episode’s topic (1:44)
  • Is the revenue aligned with the energy going out? (4:04)
  • Is your marketing in alignment with the revenue? (6:32)
  • Create a simple plan, and commit (10:27)
  • Episode recap (12:09)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 179.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is Episode 179 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship and heart based marketing, LinkedIn marketing that helps women get on the phone consistently with perfect people, people who change their business, their life and their bank account for ever. We teach digital marketing with the human touch relationship marketing human to human marketing. So if you’ve listened before, if you love what you hear today, you know, we love hearing from you. So be sure to subscribe to the show, wherever you’re listening to it. And I would love it, if you would leave us a review. We it helps me understand the kinds of episodes that you want to hear more of right. And of course, I’d love for you to share this on social media, you take a quick screenshot, hashtag it with good girls get rich tag me so that I’m sure to see it. And I’ll be sure to share your post with my audience. And then we all get more visibility right? in the show notes, there’s a link for speakpipe, you can leave us an audio message, you can leave us an audio review or you can let us know about a guest you think we should have or a topic you think you’d like to hear about on the show. Just go to Karen Yankovich comm slash 179. And you’ll see the blog for this page, you’ll see the link for speakpipe. You’ll see any other links we talked about on this show today. So I wanted to do a show today to kind of dive into something that I talk about a lot. But I haven’t really explained what I mean by it, at least I don’t think I have so I wanted to dive a little deeper into that. And that is building in ease in your business and commitment. Right. So how can you do both? I want you to be commitment I want you to what are your money DRI consistently, right. I think LinkedIn is your money tree. And if you don’t consistently water it, like all other trees, right? It’s going to shrivel up and die. And it can be done with ease. You know, words that are important in my life are ease expansion, joy, sovereignty, right? I want to be sovereign is I don’t want to be like running around like a crazy person, right? I talk on the show a lot about growing your influence and your business with ease. And it can be done. And it doesn’t mean you don’t have to put in any effort, right? But I want you to put in intentional effort, not having 25 million things on your to do list, right? But having intentional effort, can you relate to this? Like do you sometimes feel like you’re just spinning your wheels, right, and you’re not feeling ease in your business, I intentionally build that in and listen, it is easier to do that. And sometimes in other times, at the time that I’m recording this show, my son’s getting married in a few days, we are having a in person mastermind for our she’s linked up family in Arizona, I’m going to be speaking at the she podcast conference in Arizona, my mastermind, the group that I’m a part of is having a live event in California. So I have a lot of things going on. So I am working a little bit more than I normally like to work but I’m doing it intentionally right. I’m doing it intentionally. It’s not something I do all the time. So that’s kind of what I want to talk about today. How Can Can you relate to that though? Can you relate to there being like ebbs and flows, right? Sometimes we’re just gonna have to put a little bit of extra time in and I love what I do so much that I’m willing to do that. But imagine less pressure and more ease and more income. When you do this this way. Right? I’m so down for that. I am so down for that. I think that we can do that. I think that we can intentionally when we’re intentionally building out what we want to do, we can do it with more ease. And that brings us more income. So I want to talk a little bit about what I mean by all of that now. So at the time that this is going live, it’s early, q4, 2021, right? And what I want you to do is take a look at your 2021 revenue, I want you to look at where the money’s coming from, okay, maybe you have a membership site, maybe you have a salary, right? Maybe you’re maybe you’re employed and you have a salary, maybe you are a coach, and you do one on one work and you’re trying to build more membership type things or group programs into your business. Maybe you are an author and you had a book come out, right, whatever that is, I want you to look at your revenue. And I want you to open your eyes and let me tell you something, sometimes this isn’t easy to look at. I want you to open your eyes to where it’s coming from. Okay, is the money that’s coming in, in alignment with the energy that’s going out. Think about that for a second, right is the money that’s coming in, in alignment with the energy that’s going out. You know, one of the things that I that I do the first thing I do when I work with me People, whether it’s in my program or privately, is we really look for their high ticket offer. And I know that that is against the grain in a lot of ways, I know that a lot of people are looking to leverage their time and have a group program and all that other stuff. But I also know that there’s a whole lot more money in that. And listen, I have a group program, right? So I’m not knocking group programs. But I think that if we look at our revenue, right, and if the vast majority of our revenue is coming from one on one work, but the vast majority of our energy is going into trying to get a group program off the ground, posting a million times to make that happen, then we have to look at that disconnect. And maybe it’s an alignment for you. And that’s, then that’s amazing. But if it’s not, it isn’t gonna get any better next year, right? It isn’t gonna get any better next year, what I want is for you to be looking at, like if most of your revenue is coming in from, from private clients, bring more of that money in and hire somebody to do all the tasks that are involved in getting your group program off the ground, right? I want your energy focused on where the biggest impact can be. And my guess, is a lot of what you’re doing. If this is resonating with you might be able to be done by other people. But then you get in that that vicious circle, right? What do I do? Do I, you know, I don’t have the money coming in to pay somebody and write this circle. So take a really clear look at where your money is coming in and look intentionally to see if it’s in alignment with the energy that you’re putting out. Alright, that’s the first thing I want you to do. And then the second thing I want you to do is look at your marketing. Is that in alignment with where the revenues coming from, right, are you putting a whole lot less work? Right to get one? You know, one $5,000? client, then 20 $500 clients, right? Or how many do we need? Yeah, however many clients, you need to do that, right? I’m not gonna do the math in my head right now. But it’s a whole lot less work, right? Is your marketing in alignment with where the revenue is coming from? Do you need to make some shifts? You know, one of the things that I love about LinkedIn, right, one of the most valuable reads the one of the reasons LinkedIn is one of the most valuable tools in my toolbox is it helps me get in front of other people’s audiences. Think about this for a second. Let’s say you’re an author, and you have a book and you want to sell 10 books, right? I don’t want to sell a million books. But let’s just say you want to sell 10 books, you can go to Instagram, and Facebook and Twitter, and reels and all that other stuff. And I’m not saying you shouldn’t do that, you can absolutely do that. And you can sell one book at a time. Or you can use LinkedIn, build a relationship with somebody who has an audience full of people that might be interested in your book, and make one relationship one phone call and have them either interview you for their program interview their you for your their podcast, maybe they’ll bring you on a Facebook Live, right? And that gets those 10 books sold with one marketing effort, not 10. I’m probably, you know, obviously it’s 10 successful marketing efforts and one successful marketing effort. How many unsuccessful marketing efforts are we doing? You know, we would I would love to sit here and say I’m, every single one of my efforts is, you know, turns into exactly what I wanted to turn into. That doesn’t happen, right? So imagine, See the difference? Do you see the difference there? Right? Are you leveraging LinkedIn, to build relationships with other people to get in front of their audiences, right, we’ve heard a lot about how to use other people’s money, I want to talk about how to use other people’s audiences, right? And then it’s much it’s much more ease built into your marketing to get in front of more people. So take a look, again, at your marketing is the marketing effort and money and results, the ROI isn’t in alignment with where the revenue is coming from, that you identified earlier. Okay. And do you need to make some shifts? And you know, I think that you want to, I want you to go to LinkedIn. And look, I want to see there because I bet that the relationships you you make on LinkedIn, if you take it down the rabbit hole, I mean, I can tell you that I’m thinking of one in one incident right now. And maybe you guys will recognize yourselves in this. I met somebody at an in person networking event, maybe five years ago, and she invested in me, I helped her with only to marketing and she introduced me to somebody else who invested in me, she actually introduced me to her audience, right? So she interviewed me or connected me with somebody that interviewed other people that does what she does. And a few people joined my program from there, but one of those people interviewed me about six months ago, and three of those people, right, join my program. So one connection five years ago, is still paying off for me. I’m not doing any marketing now to get this up, right? Of course, I put my podcast out and they can all see that and I and I’ve got consistent stuff going and we’re gonna we’re gonna talk about that next. But the relationships that you build very often are what lead to the business. So even when you look at the things I talked about in step one and two here, I want you to think about where did it originally come From right, did it originally like sometimes you can take it back a few steps. And you can realize that all of this stuff happened from this one thing, right? So I want you to be looking at that stuff and do more of that one thing, and less of all of the stuff was of all the things or, or, and maybe and or pay somebody to do all that other stuff, right? Do more of the big stuff, so that you can have somebody on your team to do all the stuff that you don’t need to be doing. That happens with other people’s audiences. Alright, so the third part of this is I want you to take all of that info, all of the info about where your revenues are coming from all of the info about where it, whether it’s an alignment with your energy, all the information about how the marketing fits in and alignment to all of that. And I want you to create a simple plan. I want you to create a simple plan, and I want you to commit to it. Be consistent, okay? And when you’re creating that plan, look at your life, right? Look at your life, how many days do you want to commit to doing this? Maybe you only want to work three days a week. That’s cool. That’s really cool. As an entrepreneur, we get to choose that stuff, right? Maybe you want to take Wednesday as a free day, right? Because every Wednesday you want to spend time with your family or your kids, you want to take your kids to the park or you want to, you know, in my case, I’m babysitting my grandkid, I love being able to spend days with my grandkids, right? And but but here’s what I love. I know that for me, the best time for me to record podcasts is Saturday mornings. So I’m happy to work a few hours on a Saturday morning, because I can bang out a couple podcasts, it’s typically uninterrupted. And then I can take weekdays to spend with my with my kids and help them with their kids. Right? So it’s all about you, right? What what works for you. So create, create a simple plan, but you have to commit to it, right? ease does not mean you have to do anything, it means that you’re intentional about what you do. It’s in alignment, where the revenue is coming from, it’s in alignment with the marketing, it’s in alignment with the way you want to live your life. I hope that makes sense. I hope that makes sense. You know, I talked to so many people every month, and so many of them are putting in so many hours, you know of what I call cross your fingers marketing, right? creating stories and posts and reels, because that’s what they think they need to do. They see other people doing that. I’m not saying don’t do that. But I’m what I’m saying is do it intentionally and consistently. So first, look at your revenue, see where the money’s coming from, and see if it’s in alignment with where your energy is, right? See if it’s in alignment with the amount of energy you’re putting out. Right? If it makes sure that that that that’s in alignment, then the second thing is, look at the marketing roll around. All of that is that in alignment with where the revenue is coming from. And maybe you need to make some shifts, and maybe need to spend a little more time on LinkedIn, in front of other people’s audiences, right, and then take all that information and create a simple plan and commit to it be consistent. I can tell you, I love Love, love doing my podcast, and it comes out every single week, we miss every now and then I’m not gonna say that never happens, it does. But to me, when I when I’ve committed to being consistent with this podcast, you get to expect it, it gives me a chance to bring my voice to you. Hopefully it’s supportive and helpful to you. Right. And I’m consistent with it, it doesn’t take me a lot of time every month at all right? But I will tell you, if I stopped doing everything else, I don’t think my income would take a big hit. Now listen, I I can tell you that I personally, I’m committed to doing a better job with some of the other marketing stuff in the next six months to a year as a test as a trial, right, but I’m not doing it personally, right, because I’ve created a marketing plan that’s in alignment with where the revenue is, and in alignment with where my energy is right and created a plan from there. So you can absolutely do that. Make sure your energy and output is in alignment with the results you’re getting. And you’re starting to build ease into your business and into your life. And while it doesn’t mean your business is gonna grow while you’re doing nothing, but sitting on the beach all day, all week or month or a year, it does mean more beach days in your life. And for me, I love that right? I love all that. If you’re looking for some help with learning how to do that, that’s what we do here at she’s linked up, we create wealthy women of influence. And we in all of that starts with a call, I would love to get on the call with you and just talk and see if there’s an if it’s an alignment for us to do some work together, right? for the work that I do to support the work that you do so that you can take your business to the next level. And you can start to build your career as a wealthy woman of influence. All you got to do is go to Karen Yankovich, calm slash call that gets you on the calendar. And we will chat and see if it’s a good fit. And either book, we’re going to talk those calls are an hour long, like this is not a 15 minutes sales call. This is an hour long call to see what your business is doing to see if we think the work that we do can support that. If it either way we’re going to brainstorm for you, right? And if we think our business can our work can support that we’ll tell you what that looks like. But if not, we love brainstorming right? So we’ll get on the phone and we’ll come up with some great ideas for you either way, where I am truly committed to supporting you. Okay, so on these calls, there’s no pressure not at all it is just if it’s an alignment, we’ll talk about what that looks like. But we had a lot of time to get to know each other on that call. And really, you know, I hopefully provide you with some our commitment is that we’re gonna provide you with tons of support on that call. I do this podcast to support you. We offer these free calls to support you. I would love for you to support us. Let’s lift each other up right a rising tide lifts all boats. Help me Help you share this podcast. Take a quick screenshot of this episode on your phone. Share that on social media. Again, I’ll share it tag me, I’ll share it with my audience with both get some more visibility. I hope this was really helpful to you this week. This is such an important tenant in my business. And I think it’s something that we all need to focus on and we’ve got time in q4 right to get this right for 2022. I will see you back here next week with another episode of the good girls get rich podcast

178 – You Have the Ability to be a Leader with Teresa Younkin

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Teresa Younkin shares how she is helping her clients become leaders.

Teresa Younkin is a leadership coach, consultant, and strategist helping leaders unravel the often multi-faceted puzzle associated with leading a team. Leaders are coached to develop a framework to foster a clear understanding of complex projects, promote collaboration, and improve communication enabling their teams to deliver powerful results aligned to a leader’s vision.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Being a leader doesn’t always come naturally, but you possess the ability to develop your leadership skills!

What does being a leader mean? What are some of the roadblocks in your way? How can you develop your leadership skills? Teresa Younkin has all these answers for you, and more!

The path to success and leadership might not be easy, but it’s definitely worth it.

Ready to develop your leadership skills? Listen in to the conversation now!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/178
  • Introducing this episode’s guest, Teresa Younkin (1:25)
  • How Teresa got started talking about leadership (2:51)
  • What a leader does (8:21)
  • What Teresa saw through the pandemic (9:38)
  • Teresa’s journey (12:09)
  • The Real Smart Method (18:17)
  • Where you can find Teresa (20:47)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 178.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host Karen Yankovich. And this is Episode 178 of the good girls get rich podcast and this podcast is brought to you by she’s linked up where we teach women simple relationship and heart based marketing, LinkedIn marketing a system that gets you on the phone consistently with perfect people, the kinds of people that change your business, your life and your bank account forever and ever. We create wealthy women of influence around here. So if you’ve listened before, or if you love what you hear today, you know, we love to hear from you. Make sure you subscribe so you don’t miss any episodes. leave us a review. If you feel called to do that. Share this episode on your social media take a quick screenshot, use the hashtag good girls get rich tag me I’m at Karen Yankovich tag Teresa, her links are in the show notes below. And we’ll be sure to share your post with our audiences and then we all get more visibility that way. Right? So just go to Karen Yankovich comm slash 178 to see the blog for this page, you’ll see all the links to Teresa’s social media, so that you can tag her as well as us and we’ll we’ll share this with our audiences. I am really excited for you to hear this interview today. Theresa younkin is a student in our she’s linked up family she has gone through a lot of the phases of our program. And I feel like we’ve gone through this together, right because she’s really come a long way in the few years that we’ve been working together. So I was really excited that she agreed to tell her story on the show today. So without further ado, here’s Teresa. I am here today with Teresa younkin. And Teresa is a leadership coach and consultant. She has been doing this in the healthcare industries for over 20 years. And her sweet spot is putting together high performance teams. And Theresa and I met a few years ago at a conference where she was like I need somebody to talk to about LinkedIn. I was like, Oh, that’s me. So we met that. And we’ve been working together ever since. So I’m so excited to have you here today, Teresa.

Teresa Younkin 2:14
Hi, thank you for having me, Karen, this is an amazing opportunity. I’m so glad to be here with you to talk about all things leadership.

Karen Yankovich 2:21
Yeah, yeah. And you know, Teresa is a student in our program. And you know, I’ve been wanting to introduce you to more of the brilliant women that are in our program, because they’re just so amazing. And you are definitely one of one of those women. And so I guess, you know, it’s so funny, I hear the word leadership. And I think Yeah, yeah, yeah, you know, but also, it’s so important. But I think you, you really find a sweet spot in making leadership, something that’s not just corporate speak, and really look, you know, really making it a thing, right? So what how did that even happen? How did you get started talking about leadership? And why do we care about that?

Teresa Younkin 2:57
That’s funny, right? Like, we don’t all like, we don’t all just intend to become leaders, right? You’re not like a five year old, you’re like, I just want to be a leader. That’s not happens, we all kind of fall into this, whether we’re placed in that position at your job, what you’re doing every day, or you become a leader within your community and in your life, right, like people recognize something in you, and they kind of move you there. So I have this conversation from my couch. I do every Wednesday, on LinkedIn, and Facebook and Instagram. And that’s where like, we have kind of like real speak about leadership. And I tell stories, and we give hints and tips and tricks, but in all truthfulness, right? Like, are you born with leadership skills? Or do you build them? Right? Like, it’s an age old question. And most of us know that, you know, I think it’s a combination of both things, right? Some of us have it innately, but we can always build those skills. And for me, that’s where I learned, unfortunately, in a very strange way, how to build these leadership skills. So I mean, just a tiny bit of background, my late husband, and that gives you a clue as to what happened. He had gotten sick. And we had had this really thriving company, right? Like we’re always pushing people, we’re doing great things. And then he got sick, and then what? And after he passed away, like something was ignited in Maine, it was probably, you know, I think we all have, we’re passionate about the things we do because something has has turned a switch for us. So I got super passionate about health care. And I didn’t get into this being thinking like I’m going to lead a great healthcare charge. It wasn’t that at all. I just wanted other people to not experience some of the challenges that I experienced. I wanted other people to have the best journey possible. And for me, that was getting out and speaking and educating and teaching and teaching those in healthcare leadership, how to be the leaders of their own charges. And it has been such a ride and you know, we we speak a lot about leadership in this world, but I think that there is a lack of true understanding of how do you get people to follow up? How do you get people to do the things that we need to get them to the next level to get all of our initiatives to the next level? And that for me, is leadership coaching. And I think it’s one of those management tools we talked about. But we don’t really Now, a lot of people when they hear coaching, they think coaching is cheerleading, it’s not…

Karen Yankovich 5:24
Right, right. Yeah

Teresa Younkin 5:25
It’s learning how to ask good in depth questions, so that your team takes charge of what they need to do they take they engage, they take responsibility for the outcomes that you as a leader have put forth. So for me, that’s what it is.

Karen Yankovich 5:42
Yeah. So So here’s what I think, though, I think that when we well, from what I’ve seen, from people, I talked to a lot of people every week, and you know, they hear the word leader and they think political leaders or corporate leaders, but I think that we’re where you come in is that that Yeah, those people are leaders, whether they’re good or bad is not the conversation today. The the conversation is there’s so like, you are a leader, like most of the people, you know, if you are the mom of your family, you’re the leader of your family, and when your leadership skills get developed, and that’s taking it all the way down to the to the great to the nitty gritty, right, when your leadership skills are developed, your kids are, you know, remembering to zipper their coats when they go outside, right? Like, who knows, right? But, but he but all that in between? You know, I think in in 2020, we were really challenged with leadership because there was a lot of people that were leaders but they didn’t really see themselves as leaders, but all of a sudden now they were leading a virtual team, they used to be the manager of the department, right? And people were there and things were happening but and all of a sudden, the department wasn’t was gone. Everybody was at home. So yeah, they’re still the manager of the department. But really, they had to be the leader of this virtual initiative now versus the manager of the department. Right? So I think leadership has become I think we’ve seen a shift in how people view themselves because it’s I think it’s less about how we view leaders and more about how we view ourselves as a leader or not as a leader. Does that even make sense?

Teresa Younkin 7:05
That makes total sense because as leaders right this is all about relationships it was so easy when you were in an office I mean pre COVID right like I went into and everybody saw you everybody knew you could smell shake hands right like liken it to a politician you were there you were like rocking and rolling the whole time

Karen Yankovich 7:27
Tylenol in your draw and the candy in your desk right

Teresa Younkin 7:31
right like you were that person and then we had that taken away instruct from us and we had to really rethink

Karen Yankovich 7:38
with no warning with no warning no training no warning no right you know no plan Nope. rollout just like oh, and tomorrow This is happening

Teresa Younkin 7:50
so right we we were faced with all of these challenges and how we reacted to them as how our team perceived who we were right that was the time that we were building that know like and trust factor. We were like, Oh yeah, you don’t see me every day but just know I got your back. And that’s what a leader is right? A lot of people stepped up and said, Hey, you know what, we don’t know what we’re doing. But this is how we’re going to manage soil, we just need to get a B and C done. And I’m going to support you that’s what a leader is and we trusted

Karen Yankovich 8:21
that is so huge and and what I hear from that and i i love that you’re talking about this is what a leader does is not say I know everything. What a leader does is say I don’t know, but we’re gonna figure this out together. Right? A leader doesn’t you don’t want to be a leader, you don’t have to have all the answers. You have to know how to find them and know how to support the people and so many people feel like if you don’t you know I liken it sometimes to like a superintendent of schools right? Yeah, Superintendent of Schools does not know how does not know how to be need to know how to be an art teacher. Is that right? But you know, you don’t have to know all the roles of the people you’re leading. You just need to you just need to be able to get that art teacher to help the students right or, or in in these cases, help your your in person staff now figure out how to get on zoom? Or do they have enough Wi Fi in their house and exam all that crazy stuff?

Teresa Younkin 9:12
Exactly. I mean, it was simple things just like how do I navigate getting inside the firewall of my organization, you know, training people to get to that point until they could until they got sure footing. So it has

Karen Yankovich 9:27
It had to be crazy in healthcare, though, because they had both sides of it. Right? They had teams that had to go virtual. They also were slammed with supporting the pandemic, right, exactly. So So tell me what you saw through all of that. How did you how what was your role as as that was unfolding,

Teresa Younkin 9:45
as that was unfolding. We all of a sudden had to understand most people think that you know health insurance and in your in your doctor are two of the same things and they are not it’s two separate organizations doing two separate banks. So what One of the things that we had to do was start to break down information silos between the two, we started working together in a way that healthcare has never worked together before we started understanding that there were these great technologies out there that we could bring into our world and use them and push them for. And let me tell you healthcare exploded. The things that we never thought that we could do. We did. So you know, like, there was a point in time where people were like, Oh, no, we can never just do all this. It’s virtually, like telehealth, and oh, my God, I know what we did it, it worked as my fact it worked so good, that our that our customers, our patients are saying, I don’t want to go back. Right? Those are things that, you know, as a leader, you go, Okay, so we did this in the short term, but then how do we develop this into a long term program to really meet the needs of our customers, you know, grab on to that and move that forward. One of the ways that we did that was to have conversations across the table with people we never spoke to before, because we all understood that our workflows, even though they may have been different, we’re interdependent. So how do you guys hold hands, join together and walk for? You know, so like for healthcare? For me, it was an exciting, exciting time. And it still is, we have so many new regulations coming out people need to be involved in and it wasn’t just healthcare, that changed, right? It was it was every industry that you could think of who knew that picking up your groceries at the grocery store? Or ordering them online? would be something that you would say, Yeah, my phone away from my cold, dead hands before I have to go back in?

Karen Yankovich 11:45
My gosh, exactly. It’s exactly. And I mean, it’s like win win win, because how many people how many people that you know, are now employed by those services to right, like, students that are whining about not having a job? Well, okay, you know, go pick up some groceries, go do some Uber driving. Yeah, I love I love what you’re saying. So I want to circle away from that a little bit. But then absolutely. back to that. So. So our listeners of the show, typically, are entrepreneurs, smart, successful women. Yeah. Talk to me a little bit about your business journey. Right? Like, how did you go from a stay at home mom, you know, taking care of a sick husband, with this passion for for, you know, shifting the, the norm in the healthcare industry, to being a consultant and getting paid very, very well, to helping these hospitals do this work?

Teresa Younkin 12:36
Well, again, right, we don’t ever intend, it just seems that things happen. So for

Karen Yankovich 12:42
well, there’s a little bit of an intention there.

Teresa Younkin 12:48
For most of us that first step, get right, you know, like, like, we start working towards something, and then we’re given an opportunity. And I just chose to kind of seize every opportunity that came by. And even though I may not have known where I was going to like, where I was going to be next, or where I was going, I did know that if I took the time, and got to really engage with the people that I worked with, and my other partners in this field, that that would take me to where I needed to be. And so you know, whether, and I will say that before I got in health care, I was an entrepreneur as well. It’s all about building relationships, building trust, right? Because you know, what you are, your business will grow as fast as it will grow as fast as the speed of trust, right? You’ve got a rule,

Karen Yankovich 13:38
I love that your business will grow as fast as icea that is, in a tweet for this event. This is this podcast, your business will grow as fast as the Say that again. Just the speed of trust, okay.

Teresa Younkin 13:51
trust between you and the employees that you have. It’s between you and your customers. It’s between you and your suppliers. No matter what industry that you’re in, you will only move as fast as the speed of trust.

Karen Yankovich 14:04
So okay, so then so you’d now you’re a full on consultant, right? Yes, you so you So initially, though that wasn’t the case, you were working for other people?

Teresa Younkin 14:13
Yes. Yep. I was waiting for other people. And now I have transitioned into consultancies. So all the knowledge base and again, like I said, sometimes opportunities come up, and you take them and you learn from them, because every experience is an opportunity. Yeah, you know, in my strategy, all I wanted to do was better health care. So every time something came up, I would say, you know what, I will do this, but I have to tell you that it was again about relationship building, and about it wasn’t just about me coaching others. It was how did others coach me? Did I stand back and take a look to see how they were interacting? Did I take the good notes and the bad notes and understand the interdependence that I had with my industry. And with others in the industry, because it’s important to people trust what I said, even though like I said, If I had something do, did I do return on time? Yeah, that builds trust. You know, if I went to a client, I said, I don’t know, but I’ll get you the answer. I’ll provide it somehow I’ll make a connection with somebody else for you. And I did that it built trust. And then people begin to know, they begin to like, and then begin to trust me. And

Karen Yankovich 15:26
well, you also, and you, but you also leaned into confidence, which is not easy to do. Oh, it’s many people, many women have a lot of hard time with that. And I remember when we first started working together a few years ago, just you shifting the energy around your LinkedIn profile. And you actually I remember this conversation where you said to me, the mindset of me showing up differently on LinkedIn is bringing in job offers for like, $60,000 more than I ever made or whatever, like, so it was, but it was about how you thought about yourself and how you saw yourself instead of seeing yourself as a stay at home mom with no experience in healthcare but a passion for and and maybe you had experience? I’m you know, I don’t know. But no, you know, you you saw yourself as somebody that was past smart and passionate to learn this stuff, and can make an impact, right? And then you just went and did it. But then you showed up, you weren’t saying, Well, here are the that needs these 10 things. I only have six of these 10 things. So I gotta wait till I have the other four. You were like, Oh, no, I’m just moving forward. I’m just moving forward. And then you also have the courage to leave your job to do this full time. Right? Which takes courage also,

Teresa Younkin 16:29
yeah, you know what I always think of, there’s this there’s this movie old movie called June and the I think they just remade it on HBO max. So like, the dunes on a beach? Yeah, yeah, it’s a sci fi movie that, okay. It’s this book. And it’s been around for like, ever. But anyways, but the like, the main character in it says like, their their mantra is fear is the mind killer. And I think to myself, it is back from doing the things that you really want to do. And I have to tell you that a lot of times, when it comes to mindset, the monsters under the bed are bigger. And I’ll never forget how it felt the first time I asked somebody to endorse me, or to give me a recommendation, I was so scared to ask. And then when I did, I was so humbled by what people said, because you know, I made a bigger impact than I ever imagined. And I told myself at that point in time, I didn’t want to go back to being that scared, frightened woman, that I was going to embrace that. And that people saw me as valuable, that made me feel valuable. And then and now I see myself as valuable. And I go back

Karen Yankovich 17:44
and you just expect success. Like you just know, it’s coming. Like you remember, and this wasn’t even that long ago, when you were, we were talking one day, and you were like, you told me this, like you told me you went food shopping, okay. Like, you know, you were like, yeah, I quit my job, because I’m making twice as much in my consulting business as I was like, Wait, what? Like you told me like, you’re like, yeah, I changed my shoes yesterday. You know, like, I was like, Wait, hold on, but you just knew what happened. And you just did it. And it was and you were like, moving on. So but but it is there for you. And it’s there for for everyone else. So let’s give it a little bit back to that now you support other people to really dive into their leadership skills and to build their leadership skills, so that they can have the same kinds of successes, that that the kinds of successes that they’re dreaming of, right? It really does come down to how you see yourself and how, how you see yourself as it relates to how you relate to other people and building those relationships. Right? Which is why I love this conversation. So how do you so what is so tell us about a little bit about that? How did you What did you develop to help the rest of us that are not working in corporate America with our leadership skills?

Teresa Younkin 18:50
So I developed a program called the real smart method. And it’s something that I’ve used over and over and over again, I sat down, I thought about it. And I was like, you know, what are the things that I’m doing? Because as I started to consult people were like, Well, how do I get this team that’s been so dysfunctional, functional, and I was like, you know, what, we need something that we can do over and over and over again, right? Like, I want to give you a method or blueprint or framework, whatever the business speak, you want to call that, I want to give that to you so that when I leave, you can continue to do this. And part of that was understanding what kind of leader you are. And number two, like understanding the mindset behind being a leader, right, like recognizing when fear crops up, or when you don’t feel like you’re doing the right things. And then the third thing, and I will tell you this because I spent five years as a health care leadership professor, my students, like we get through the class and all the theory in the world is great, but if you don’t have somebody who’s next to you, holding your hand and guiding you through that hole through the process, and sometimes it’s just little tweaks that you need to do I learned that holding hands was like that way. And that’s why I developed a course around leadership specifically because my students were like, Hey, this is a great professor younkin. But, you know, like, when I’m out of this class, what am I supposed to do? So I developed a course that number one tells you what kind of leader you are you do an assessment for that. Number two, we learn all the mindset stuff. And then number three, there are two weeks of just coaching that goes along with it that goes, that you can come back and ask me a question. Like, if this is not working, I’m afraid to do this. My team reacted this way. Let’s sit down. Let’s talk about that. And let me help you find the power and ask the right questions. So there’s a coaching component where I coach you to coach your team.

Karen Yankovich 20:46
Beautiful. So how can people find out about that, and about all of the work that you’re doing around that?

Teresa Younkin 20:51
Yeah, you can go to my website,

Karen Yankovich 20:53
which we’ll have links to all this stuff. But yeah, yep.

Teresa Younkin 20:56
www.theresayounkin.com. That’s t e, r, e, sh, y, o, u n, k. i n. It’s a little bit of I talk fast. People go Tracy Duncan, no, Teresa Younkin.

Karen Yankovich 21:12
We’ll have link in the show notes.

Teresa Younkin 21:14
Yes, you will have the link in the show notes. If you want to just find out a little bit more about me, you can catch me every Wednesday on all social media. I have, you can find me Tracy onken, on LinkedIn, and I do a conversation from my couch, where every Wednesday we talk about all things leadership. If you go to my website, you can also take a quiz around your leadership skills and get a little something something for me that way.

Karen Yankovich 21:36
The quiz is is awesome. everyone listening to the show needs to go to Teresa’s website and take your leadership quiz, right? We take quizzes on things like what kind of potato chip Am I on Facebook, but this one is not harvesting your private information like Facebook knows. And it is just truly there to provide value to you so that you know you have some tools to take the next step.

Teresa Younkin 21:54
Exactly. And you can always go to my website, but 15 minutes with me, if you’re struggling with something leadership, like I said many times, it’s a little tweak. It’s a word. It’s something to help you move forward. And I am more than welcome to do that. So for Karen’s audience,

Karen Yankovich 22:11
I’m so excited that you should absolutely take advantage of that too. Because you just have this sense of I mean, I hope you realize the unusual how unusual your journey is, you know, I mean, many women aspire to do what you do. And it’s 10 years later, and we’re like I’m so I’m going to jump gonna get that done one day, you just did it. So good for you. Good for you. Yeah, start with Chris’s quiz and her 15 minute call. And, yeah, because it is, you know, it is, it’s doable. It’s doable for all of us. It’s doable.

Teresa Younkin 22:40
And you know what, and I will say this, I’ll circle back around to like, the first how we got started here and how I got started, you know, I had a husband who passed away at 36. And I have to tell you, the one thing that I was so excited about was that he did what he wanted to do. I mean, like he lived his dream. And then I want to just say to everybody out there, tomorrow’s not promised to anybody, and don’t live with regrets. Take the steps that you want to take and walk for. Because I will tell you, it’s the glorious, the most glorious feeling in the world to feel fulfilled about the things that you do. Not saying that it’s going to be easy, because sometimes it’s hard. But let me tell you, we all want to live out that thing inside of us that calls us and wakes us up every day. And I want to help you guys do that. Love.

Karen Yankovich 23:29
All right. We’re gonna wrap on that because I can’t say it any better than that. Tracy, thanks so much for being here today. And thanks for all your generosity to our audience.

Teresa Younkin 23:36
Oh my gosh, Karen, thank you for inviting me to come on. I’m so excited. And this has been probably one of the best friendships that I’ve developed.

Karen Yankovich 23:45
And I agree. We’re gonna Teresa and I, right after this comes out, we’re gonna actually get to meet We met at a conference but we didn’t actually really meet know it. We kind of like exchange knowledge or something and never really yeah, never really met. So I cannot wait to be in the same room with you for the second time, but the real real first time. So thanks, Teresa, so much for being here.

Teresa Younkin 24:05
All right, thank you, Karen. Take care.

Karen Yankovich 24:07
I hope you love Teresa. As much as I love Teresa. She’s amazing. She’s doing amazing things in the world. And I am so honored that she has chosen our program to help her on her journey. We’ve been through a journey together Teresa and I we’ve our program has grown as she has grown her life and her business. And Teresa’s journey to the successes she’s having now really all started with a conversation with me, right Teresa and I got on the phone. And we talked about the opportunity of LinkedIn. And it wasn’t the place where she can do this. And we’ve worked together and she’s built her business to amazing places. And it started with that phone call. So I would like to offer that to you as well. If you want to talk to me and see if our programs are a fit for you or really, it doesn’t really matter if they are on because if they’re not we’re just going to we’re going to talk for an hour and we’re going to really just talk about what you’re looking to do what’s working in your life and your business right Now what’s not working in your life in your business right now, but most importantly, where you want your life and your business to go in the next year. And if it’s something I think I can help you with, I’ll let you know what that looks like. But either way we’re gonna get to spend some time together and really get to know each other and bring some real value to the next steps of your business. All of that starts like it did with Teresa at Karen yankovich.com slash call that’s where our calendar is. And grab a spot and let’s chat and see if we can support you to the next level of your business. Help me Help you right share this podcast take a quick screenshot of this episode on your phone. share it on social media tag me tag Teresa use the hashtag good girls get rich and that helps us give you as much visibility as we can. That’s that rising tide that lifts all boats right I do this podcast to support you. And I would love for you to support me by sharing this podcast. I am here for you. I can’t wait to see you next week for another episode of the good girls get rich podcast.

177 – Who are the Perfect People for You?

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares who the people are you need to be connecting with.

Yes, you need to be connecting with people on LinkedIn, but who do you need to be connecting with? And how do you make it genuine? This episode is for you!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

As I’m sure you’re used to hearing Karen say, “You need to be making connections on LinkedIn.” But who are the people you should be connecting with? Glad you asked!

  1. Potential Clients. This one’s a no-brainer, but you need to be connecting with potential clients. But make sure it’s genuine!
  2. Potential Partners. Start connecting with people who are potential partners. You can help each other achieve your goals.
  3. Journalists. Find the journalists who are writing articles about your industry and build a relationship with them. This is of tremendous value!

Start making the right connections on LinkedIn, and you’ll see the reward in no time!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/177
  • Introducing this episode’s topic (1:54)
  • Build relationships with potential clients (5:20)
  • Build relationships with potential partners (8:24)
  • Build relationships with journalists who write about your industry (10:00)
  • Episode recap (13:11)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 177

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is Episode 177 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship heart based LinkedIn marketing to women, that gets them on the phone day in day out with their perfect people, people who they change their business, their life and their bank account forever. We create women of influence digital marketing with the human touch, right cool tools that LinkedIn gives us with human to human marketing. We’re gonna talk a lot about that on this episode. So I’m really excited to dive into this today. So if you’ve listened before, if you love what you hear today, you know, we love hearing from you. So subscribe, wherever you’re listening to this. If you’re feeling it, leave us a review. I would love for you to share this episode on social media use the hashtag, that kick a quick screenshot, use the hashtag good girls get rich, tag me so that I can be sure to share your post with my audience and get you some visibility for helping us get some visibility right lifting each other up in the show notes. There’s a link for speakpipe where you can leave us an audio message, you can leave us a review, you can leave us a message on a guest you think we should have, you can leave us an idea for a topic, right that you’d love for me to talk about. I love hearing your messages. So book just or just say hi, or just call and say hi. Right? So just go to Karen Yankovich comm slash 177 you can see the blog for this episode, you’ll see the link for speakpipe. And you can check that out. So you hear me say all the time. Every time we talk about this, I’ve every on every episode, at least the most recent ones that I help women get on the phone with perfect people. So today we’re going to talk about what makes people so perfect for you. Right? So we’re going to talk about that today. You know, I know that you’re seeing a lot of spam on LinkedIn, right? You’re getting connection requests from people that say, hey, buy my stuff. Hey, I’ve got this video for you to watch. Hey, have you listened to my podcast? I thought you might be interested in this article. people you don’t know. Right? You don’t know and you don’t care about and honestly, even if your podcast webinar article, whatever is going to change my life for real. I’m never ever going to watch it. I don’t know you, right? I don’t know you, I wouldn’t be able to Who has time right to watch a read all the things people send you that you don’t know on LinkedIn. Right? So if you think that that’s what this is about, you can tell I’m telling you right now, it is not no bots or spam ever, ever, ever, in anything that I teach related to relationship marketing. But we know that they’re there, right? We know that they’re there. So what we have to do is find a way to meet our perfect people in a very heartfelt relationship based way that allows them to know that we are not those spammers, we are not those bots, right? Can you relate to that? Have you gotten like just tons and tons of spam on LinkedIn, I gotta tell you, LinkedIn is working hard at eradicating it, it really is, they are shutting down those tools right and left, if you’re using a Chrome plugin type tool on LinkedIn, Be really careful, be really careful because you very likely can get your profile shut down. And I don’t know I work too hard on LinkedIn to to risk that right. And it’s for me, people and people buy from other people, right? Good old fashioned marketing that’s worked for hundreds and hundreds and hundreds of years, talking to people, right? People buy from other people. You know, I guess I feel like with the pandemic, when the world just got so noisy, the online world just got so noisy. That it almost we almost had to take a step back to take a step forward. Right, take a step back to good old fashioned relationship marketing, talking to people building relationships with people, and and not just like, like just sending out tons of messages like I 510 years ago, I used to get clients from Twitter a lot, right? Where I would tweet a million times a day and then we’d get clients. I haven’t gotten a client directly from Twitter in a long time. And I’m not saying that because I’m not saying Twitter doesn’t work is Twitter. Still, I still I’m still on Twitter and I and is still a part of my marketing strategy. But I don’t think people are buying as much from just all the content that you’re putting out as they used to. Right people are buying from people they know like and trust certainly at a higher level, right? And you know, that’s where I want if you listen to 175, Episode 175, we talked a lot about the shifts you can make to really be building a business that you love. We talked a lot in that episode about, you know, thinking big enough so that your business is supporting the lifestyle you want. So we need to be talking to other people in order to do that. So who are those people? So in my world, there’s three different categories of people that I want you to build relationships with, okay, I want you to build relationships with these people. And the first one is clients, right? Like people that might buy your stuff. Now, I just said, I don’t want you reaching out to people saying, buy my stuff, buy my stuff. And now I’m saying to you, well, don’t forget, you can reach out to people that could possibly be clients, right? I mean, I don’t want to overlook the fact that clients can happen from these relationships. I never, ever, ever want you to cold call clients, or cold message clients or cold connect with clients. But let’s say you are in a chamber of commerce, right? You wouldn’t have joined that Chamber of Commerce unless you thought that there was business opportunities for you there for you there, right? So clients that could be there. So going through that chamber directory, right now meeting the perfect people, you you. There’s lots of great people on a chamber of commerce. And I’ve made lots of great friends from chambers of commerce meetings that I’ve gone to, but I don’t go to those meetings to make friends. Right? I love that I’ve made friends. But that’s not why I go, I go to build my business, right? So So what if you took the Chamber of Commerce directory, right? And you like, Okay, this list out 20 people from the Chamber of Commerce directory that you think would make perfect clients for you, okay, for whatever reason, you can you can solve their problem, I have still don’t want you to connect with them and say, Hey, I think that you should buy my stuff. But what you can say, is, you know, hey, Mary, I came across your profile, I was poking through the eye. Now I’m in one of the chambers of commerce I’m in is the Princeton Regional Chamber of Commerce. So I use them as an example a lot. But hey, you know, hey, Mary, I was just, I’m a member of the Princeton Regional Chamber of Commerce. And I was just poking through their membership directory, and your name popped out at me. Right? I see that you’re also a member. And it really looks like you’re doing some interesting things. I read your blog, you’re, like, talk to this person, like, actually talk to this person, right? You know, I’d love to connect here on LinkedIn and possibly, you know, get to know you better see if there’s opportunities to collaborate. That’s why you’re, she’s in the chamber, too, right? Mary’s in the chamber to get business, you’re in the chamber to get business. Obviously cherrypick, right, you don’t need to go to everybody in the chamber. But, you know, reach out to people that you think could possibly be clients, most of these people are gonna say, Sure, let’s connect Sure, let’s get on the phone. Right? So I want you to be conscious of consistently connecting with people that could potentially be clients. But I don’t want you to lead with that. Right? I want you to lead with, hey, we’re both members of or, you know, Hey, I just saw your blog post or read your article, there’s a million different ways that you can do and I’m sure I know, I have a podcast about that, we’ll find it, we’ll link it in the show notes, warm ways that you can connect with people that are warm connections, okay? Always the only way to ever do this truly the only way to ever do this, but thinking big, right? Who are the biggest opportunities, the biggest opportunities, and then find a warm way to reach out to them. So the first category of your perfect people or people that you’re going to reach out to connect with, that you think could potentially be clients, the second one, and these the first, the first one is to all people ever think about, by the way, that’s all people ever think about two and three are where all the money is. Okay? The second one is potential partners, potential partners. I mean, think about this, right? You’re, again, it could be a chamber of commerce, you’re in a business group, maybe it’s maybe you’re in a Facebook group together, and you saw their name come up, right, and you can go on over to LinkedIn, find their LinkedIn profile, and say, Hey, Mary, you know, I just saw your posts in this blah, blah, blah, Facebook group. And you know what, it’s really aligned with what I do. I would love to connect with you here, right? So obviously, look and see if they have a LinkedIn profile that looks valuable, right? I would like to connect with you here because I would you know, I think that there’s opportunities for us to collaborate, we both serve similar audiences. That is huge. This is huge. This right here is where most of the money is only going who’s gonna say no to that, right? I can tell you that about 50% of the people that join my she’s linked up program come from these kinds of opportunities, comes from people that I’ve built relationships with because we have similar audiences. Maybe I’ll do a talk in their group. Maybe I’ll interview them on my podcast, maybe you know, like, Where are like building relationships with the most influential people you can, that have the biggest audiences you can think of that are potential partners. You see how valuable that can be. You see how this could be like building your absolute amazing network full of your perfect And then the third one, and this is something that I can tell you almost nobody ever thinks about is who are the journalists that write about what you are expert in? And are you building relationships with them so that when they’re writing a story, they reach out to you for a quote. Right? Now again, this is like fishing in a, you know, pool. You guys fishing in a barrel? You look for an article, I mean, I can I, you know, I have so many examples of this, but you look for an article that’s in your industry, right? I have a realtor who’s done this, he looked for an article that was about real estate connected with the person that wrote the article, okay, a lot of people share articles, but are you connecting with the person that wrote the article, connected with the person that wrote the article, shared the article, tag that person across social media. Now remember, you’ve got to look like for all these one, two, and three, for all these different categories of perfect people, you have to look worthy of them. So you need to do the profile work for us, like that’s a non negotiable, you’ve got to look worthy of their time. But if you are connecting with a journalist that writes about what you do, because you saw them write a great article, and then you share that article and tag the journalist in it, what journalist doesn’t want that, right? I love when I meet new people, because they listen to my podcast, and they tag me somewhere and say, you guys have to check out Karen’s podcast. I love that, right? So journalists love that, I want you to, you know, so when you’re doing that, now you follow up with them and say, you know, I listen, this is what I do. If you ever if there’s an opportunity for me to ever be a source for you, I’m happy to, you know, I’m happy to introduce you to anybody in my network, please let me know what I could do to support you. I love the work you do. Now continue to share their work, right, continue to share their work. But this is a beautiful way to build your database full of journalists that can feature you in their news in their articles, right in their blog posts on their podcasts. You know, 10 years ago, as little as 10 years ago, we needed to pay a $20,000, a month publicist to get the kinds of publicity that you can get now, by having a great LinkedIn profile and connecting with the writers on LinkedIn and doing it authentically. Right, not spamming them, don’t annoy them, don’t torture them and say Pick me Pick me Pick me, tell them how great they are, share their content. Right? Mike, my realtor client that did that a week would that’s shared the article. And that connected with the journalist a week. You know, the journalist, of course, said thank you. And a week later, she reached out to him and said, Hey, I’m writing another article. Can I ask you a few questions? Of course, he said yes. turn into a full page article on NBC news.com, only quoting my client, that’s seen, you know, by half a million people a month. And by the way, the credibility that that gives the credibility that publicity gives you when you have competition, what do you think happens when my client goes on a listing appointment? Right, and has competition, and they start talking about pricing the house and he says, Wow, when I was NBC News’s housing price expert, and drops that article on the table, what do you think happens? He loses listings, right? This is what I want for you. But it comes down to building relationships with the people that can change your business, your life and your bank account forever. Okay, so to recap them, there’s three different categories. The first category is clients, because let’s not leave money on the table. Right? Let’s certainly be building our network full of people that could potentially be our clients. The second one is partners, right? You’re borrowing their credibility when they introduce you to their audience? Right? So who are the other people that serve the same audience that you serve? And are you building relationships with them? And then the third one is publicity. The press the journalists that write about the things that you’re expert in, I want you to think big here. Okay. You have to think big, right? This is why we do mindset work in all of our programs. Because, yes, of course, there’s local journalists that could be hugely valuable. But you know, I mean, one of my clients was on NBC News, because he was a week after he was introduced to the journalist, right? This can be you, this can be you, I want you to think big. When you’re proactive, instead of reactive, and you’re connecting with the most amazing people on a consistent basis, everything starts to shift in your business. You’re hanging out, you know, like, they say, You’re the sum of the 10 people you spend the most time with, let’s be choosy about who those people are in our business, right? Let’s be choosy. Let’s start to build relationships at a really, really high level. It can be this simple. I know I’m making it sound simple. It is simple, not easy, right? It’s not easy. We’ve got all kinds of processes and you know, tips and tricks that we work with our clients on but honestly, this isn’t once you learn this strategy, it’s going to it’s going to serve you for the rest of your life, the rest of your life. Our students are connecting with these amazing people on a regular basis. They are getting featured all over the news they’re getting you know they’re just building relationships with you know, I mean, obviously clients potential and the partner piece is just so huge right it’s just so huge and in all their success all starts with our on demand masterclass their success all starts with our on demand masterclass you can check that out at Karen Yankovich comm slash masterclass. You will start to learn a little bit about the shifts that I want you to make when you think about using LinkedIn to build your network full of amazing, amazing people. So I’d love to offer that to you as well. It’s Karen Yankovich shuck comm slash masterclass if you’ve watched it before, watch it again. Because first of all, it’s you’re going to learn something new every time you watch it and second of all, we updated a lot right we update it. So to watch it again if you’ve watched it before, you know I do this free masterclass to support you. I do this podcast to support you, you know, help me help you share this podcast if you got value out of this, take a quick screenshot out of this episode on your phone share that on social media I would so appreciate it tag me so that I can share it with my audience and we’re lifting each other up right? building those relationships supporting each other. I already told you I remember when people do this right. So to all the other people out there that have podcasts and blogs and TV shows and all that other stuff right? So help me help you share my content with your audience. I will share your your posts with my audience and help you get more visibility as well. I will be back here again next week with another episode of the good girls get rich podcast

176 – Reinvent Yourself at Camp Reinvention with Dana Hilmer and Wendy Perrotti

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guests Dana Hilmer and Wendy Perrotti share with Karen how they’re helping women reinvent themselves.

Dana Hilmer and Wendy Perrotti are the Co-Creators of Camp Reinvention™, the only transformational program and private community for women 50+ who are eager to break the stereotype of what it means to grow older and create a second half of their lives they’re wildly excited about.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

After this pandemic, so many women are ready to reinvent themselves and do something different, but they don’t know where to start.

At Camp Reinvention, Dana Hilmer and Wendy Perrotti help transform women into women who break the stereotype of what it means to grow older and create a second half of their lives they’re wildly excited about.

If you’re ready for a change in your life and don’t know where to start, start by listening to what Dana and Wendy have to say in Episode 174!

They’ll help guide you onto your new path to happiness!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/176
  • Introducing this episode’s guests, Dana Hilmer and Wendy Perrotti (2:09)
  • Dana’s and Wendy’s journeys (2:59)
  • What is Camp Reinvention? (5:25)
  • Learning to reinvent yourself (11:28)
  • Surround yourself with people who understand you (20:19)
  • Dana and Wendy’s upcoming program, Success Accelerator (24:22)
  • Where you can find Dana and Wendy (27:26)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 176.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 176 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach simple relationship and heart based LinkedIn marketing to women, strategies that gets you on the phone consistently with your perfect people. We want you on the phone consistently with people that can change your business, your life and your bank account for ever. You’re going to hear so much about this on this episode today. What we do with the she’s linked up family is create women of influence. So if you’ve listened before, if you love what you hear today, you know, we love hearing from you. So please subscribe to this show, wherever you’re listening. If you’re feeling it, leave us a review, then we get a sense of what shows you’re loving. And we could do more of that. I’d love for you to take a quick screenshot of this episode, share it on your social media, use the hashtag good girls get rich tag me tag our guests, all the links are in the show notes. And we’ll be sure to share your post with our audience. And we all get more visibility that way. in the show notes, there’s a link for speakpipe you can leave us a message there. Maybe there’s a guest you think I should interview? Maybe there’s a topic you’d love me to consider maybe you just want to tell us tell me what you think about this show. Right? So go into the Karen Yankovich comm slash 176. And you’ll see the link for speakpipe there, we love getting messages from you there. Today’s episode, you’re gonna love this I met these women I don’t even actually know how we connected but we connected recently on a project that they’re doing that I’m a part of. And I just love the synergy between their message and what what the work that I do and the the topics that I talked about here on this show, and I really wanted you to meet them. So here we go meet the women behind camp reinvention. We are here today with Wendy parati. And Dana Helmer. And they are the CO creators of Camp reinvention, the only transformational program and private community for women 50 Plus, who are eager to break the stereotype of what it means to grow older and create a second half of their lives they’re wildly excited about together they’ve coached over 2000 hours have developed hundreds of hours of original content, been featured on countless podcast, television and radio shows reached over 2 million people on their own podcast and train leaders in dozens of organizations that includes PepsiCo at Yale University and in demand. And can you guys tell by their bio, why I wanted to have them here, they have women over 50 create a second half of their lives. They’re wildly excited about I’m so happy to have you ladies here today. Thank you. We’re happy to be here. Yes. Can you tell me Can we start a little bit with like the journey and maybe or maybe tell like introduce each other a little bit? Maybe you can each take a minute and tell. Tell our listener who’s you know, who you are and what your background is?

Dana Hilmer 3:12
Awesome. So I’ll introduce Wendy first. So Wendy has been an in demand coach for kind of when how many years?

Wendy Perrotti 3:21
So I’ve kind of eight years at this point, I

Dana Hilmer 3:23
think ah, yeah. And so it’s funny, we actually met kind of through the networking world. But Wendy is one of those people that the minute you see her at an event, the minute she opens your mouth, you’re like, Oh my gosh, I’ve got to get to know this woman. So that’s really how we connected honestly. But she has coached just hundreds of hundreds of people. She’s the one with the podcast that has over 2 million downloads and has worked with organizations, you know, far and wide with our Energy Initiative program and has a lot of group programs. And you know, when when we met gosh, it was probably about two or three years ago. We’re like, Oh my gosh, there’s this wonderful connection and we just have to do something together.

Karen Yankovich 4:05
I love it. So Wendy Why don’t you tell me about Dana.

Wendy Perrotti 4:08
You know, Dana was this person that I had met that I thought was so cool. Dana’s just got this happy, easy way about her. We clicked. But we’re busy, right? So year after year, we’d like run into one another add a little networking thing or whatever. And Dana is the best person that follow up I have ever met in my life.

Karen Yankovich 4:31
Oh my gosh, that’s such a great skill.

Wendy Perrotti 4:34
I know. She’s amazing. I get an email from her. We should have lunch we should. So a couple times a year I would hear from Dana Helmer, this woman that I hardly knew we need to connect we need to and it just never happened as much as we wanted it to. And she came to us I was speaking in her town and she came to a thing that I was speaking at. We went for coffee afterwards. And we at that table, we started talking about what we loved about What we do, how important it is for women to have support and to have fun, like we don’t have enough fun, and we just started going through it all. And in that first like actual coffee, actually dated drinks iced tea. But in the actual meeting together, we came up with the idea for Cambria intention. And that is just dug in from there.

Karen Yankovich 5:23
So, okay, so that kind of covers, I guess, a lot of your journey. So we’ve kind of answered that question. So tell us a little bit about Cambria invention. Let’s just jump right to that. Tell us a little bit about what it is and what you’re doing and how you’re doing. You’re

Dana Hilmer 5:36
awesome. So you can play invention, as Wendy shared, we came together and decided to start this project. And it started off as a six month program with retreats. We did it in January of 2020. We thought to be a kind of one off cool project. And it was on believable I mean, the feedback we got was amazing. We’re like, Oh my gosh, we’ve really got something here. So we thought let’s do it again. And of course, we signed up for the next couple six month programs with retreats had to cancel them because of COVID. So we thought, what if we brought this online, it allows us to be able to have a positive impact and more women’s lives. Clearly a lot of people were going through the transition not just because of the age group we’re in, but because of COVID. Right, so it’s right, right up all the time of transformation. And so we thought, you know, let’s bring this online. And so we started a pilot program of Cambria invention online in June of 20. And so we’re a little over a year we celebrate our camp aversary and

Karen Yankovich 6:36
camp-versary, I love that

Dana Hilmer 6:39
program really is targeting women in this age group 50 and older, because we think there’s a huge opportunity here, there are so many of us women, that there’s more women over age 50 than any other time in history, we are more accomplished, more educated. And so many of us feel like we’re just getting started, you know, like, there’s so many things we want to do and experience. And we don’t want to get older the way our mother and our grandmother did, right, we want to write our own roles, and write their rules of what it means for them to get older. And to be really friggin excited about what the second half of our life can be. Just because we’ve done something before, it doesn’t mean it’s what we need to do in the future. So, so we’ve created this program for women with that mindset. And it’s been an incredible journey.

Karen Yankovich 7:26
Oh my gosh, I love that you’re doing that.

Wendy Perrotti 7:28
If I could hop in for a second. One of the things that we noticed about this age group, this demographic is that women are lifelong learners. And they have men learning about themselves, learning about the world, learning about how to make things happen. But it hasn’t translated into results for most of them. Most, so many women learn and they get to that aha, I get it part. But it hasn’t translated into a better life a life that they love the goals that they set out to achieve. And so this camp reinvention process that we’re talking about is sort of everything that Dana and I have done in coaching and leadership development and personal development, and all of those things over the years kind of cold down into this transformative process that says, okay, sisters, now you’re going to take what you know, and the little bit that you don’t know, we’re going to teach you some some things too. And you’re going to put it into practice, so that you do get what you want. So that that transformation does happen.

Karen Yankovich 8:40
I love that. I mean, you guys know, I mean, my podcast is called good girls get rich, my my LinkedIn strategy programs are called she’s linked up. So I serve women as well. And it’s not that I’m, I’m a man bashing at all here, but I do know that there are statistics that say, you know, if there’s an opportunity that you need 10 things to be able to do a man will, if they have three of them, no, apply. And a woman is like, Oh, no, I need 11 of them before I can apply. Right? So we’re learning and learning and learning and then not as a gender. I don’t know why this is but as a gender and this is definitely a you know, I think generally true. We just feel like we have to have all our ducks in a row. We have to know everything and and, you know, we don’t we can learn a little bit. But that’s why I love you said, you know, you take their knowledge and then teach them a little bit more so that they can step into this because it is not anything. There’s no reason that there’s no logical reason for that to be that that statistic, but I don’t remember who said that somebody did recently did research on that. And there’s like statistics and percentages around it. And I see it to be true. And it sounds like you guys do too.

Dana Hilmer 9:45
You know, it’s interesting. I think one of the things we say over and over again a camp is start before you’re ready. Like I think a lot of women believe just like you said, Karen, that they need to have everything figured out they need to have the whole game brand have every educational certification and know how in the entire world before they give themselves permission to start. And we know because we’re entrepreneurs, the way you learn is to start. Right, right. And you take a step and you get more information. Yeah. So it’s getting people out of their head and into action. And I think that’s a well, it’s a big part of the Cambria invention process is, is really mastering what’s going on between the ears, right? From our beliefs and our thoughts, and just the giving, giving yourself permission to pursue what it is we want to pursue. I think so many women, especially in our age group, did all the things we should do, right, were the good girls, we did all the things. And it’s like, wait a minute, am I doing that because I want to do it, or my because doing it, because I should do it. And we really break those apart. And help women identify what they want, and why they want it. And to give themselves permission to go for it. Like just because you didn’t do before or just because it’s not you know, what you thought cultures prescribed for you, like we’ve got to pursue, it’s true to ourselves. And, you know, we call it camp reinvention. And Wendy kind of alluded to this, because there’s a ton of deep work that we’re doing. But we women have to have a lot more fun. We like to get some great experience, you know,

Karen Yankovich 11:25
so so true. It’s so true. I love that. You know, one of the things that I find too, is that I’m like I you know, I think well, first of all, I think that you guys talk about being in the right place at the right time, right, right before the world shut down. Right, you create, you came up with Cambrian invention. And now we have many, many, many women that are reinventing themselves, because maybe they’ve been working from home and they don’t want to go back into the office or, you know, there’s there’s a lot of reasons that I think many, not just women, men and women are really reinventing, and re looking at what the next chapter is going to look like. And maybe it doesn’t look like what they thought it was gonna look like, right? But here’s what I find. And what I find is that, you know, you’ve got this woman, she’s 5055, whatever. And she’s like, Alright, I really want to do coaching. But that’s awesome. And I said, Well, you know, and I could think of somebody, if you’re listening, you know, who I’m talking about, who said to me, you know, well, I’ve never worked with this particular industry before. So I can’t sell to that industry. And I was like, You are not born yesterday, you have years of experience, as a coach as all these things. Just because you’ve repackaged the way you’re delivering your services, and maybe haven’t worked in this particular industry or that particular industry. It doesn’t mean you’re not beyond qualified to support the people that you’re looking to support. Right. But I think in many ways, they feel like Well, I’ve only been a coach for a minute. And, and I’m like you, but you know, you’re not 20, you have 20 years of experience, whatever that experience looks like you’re bringing to this second half of your life.

Wendy Perrotti 13:00
You know, another difference between men and women, right? The women think they have to be bulletproof before they can make that pivot. Before they can say, Hey, I’m good at this. I’ve got a skill set to make this work. And I think another difference between men and women is there’s actually research behind this. Men and women both face ageism, equally. But men get back into the workforce much more quickly than women. And it’s because of their network. You know, oh, you’re talking my language. And I think that women, you know, we were sort of cultured, that there was only one seat at the table. And because of that we learned to compete with one another. Whether you’re the mean girl or the good girl, we learned to compete with one another for that seat at the table. And we haven’t built the same kind of network. And that’s another thing that we’re doing with Cambria invention, we’re saying we are a network. The amount of experience here is so profound. What happens if we start pulling one another up?

Karen Yankovich 14:08
Oh, my gosh, I love that. And where I love that the synergy between what camp reinvention does, and what the service is that that my company does, is that you guys are giving, like, what I really want to do is I want them to think a little bit differently show up a little bit differently, right, think of themselves as the expert, that they really are talking about themselves as the expert that they really are, and build relationships from that standpoint. Right. I want you to you know, there’s no, there’s nobody that’s different than you. You know, one of the things that I teach is, you know, like, for example, like so LinkedIn strategies, part of the LinkedIn strategies are going to a conference. And I’m like, Alright, let’s look at the speakers. And I often get well, I can’t get down, they’re not gonna want to meet me. You know, they’re the they’re a big deal. Like, I’ve been a speaker at many events where I didn’t know a single person at that event. I would have been very happy if somebody connected with me ahead of time and said, Hey, I’m really looking forward to your talk. And if you’ve got some time, I’d love to have coffee. would have loved that, right. And that’s and there’s ways to build your network when you are coming from a position of power and strength and confidence, even if you have to kind of fake that confidence a little bit in the beginning, right. And once you start doing it, you realize the opportunities that are there for you. But it only happens when you start doing it, and you start connecting with people. And I, I 100% agree with you, Wendy, I think that the the there are networks are not what they could be. And that is that that is at the heart of everything that I teach, because that’s where that’s where the opportunities come. And you have to be confident enough to to not actually know exactly where that opportunity, what that object is going to look like, again, you know, we want it we want to have a path, right? We want a template that says, here’s a and then I need to go to B and then I need to go to C, well, sometimes there’s no path, you just have to build these relationships, and then the Path Appears, right? And then you can put your position for that. And that’s where the beautiful the magic happens.

Wendy Perrotti 15:59
You know, that’s why we’re so excited about this new program. We’re, that you’re involved in, right? We’re we’re taking this camp reinvention process where Dana and I like grow that woman behind the goal, we help teach you how to transform your life. But guess what, if you want a different job, or you want to start a business, or you want to lean into a side hustle, there’s a lot of tactical stuff, you need to know how to do the LinkedIn thing, you need to know how to build your network. And so we’re excited to work with experts like you, and bring that tactical peace to the women who come to camp reinvention so that we’re really covering the whole part of transformation. Right that inner Yeah, and all the tactical expert work.

Karen Yankovich 16:45
And I’ve seen your list of people that are that are speaking at this at your, you know, that are part of your camp reinvention program. You know, in fact, that is something that is on my to do list is to connect with all of those women, some of them I know some of them, I don’t write, but I need to connect with them all. Because, again, I don’t know why. But you know, it’s a nice intro. Hey, we’re both, you know, we’re both a part of Camp reinvention. And I know that, you know, Dana and Wendy worked hard at finding, you know, smart women, and I like to be connected to smart women, I’d love to be connected to you. And I’d love to get on your phone with you. I don’t just need to have a network, LinkedIn network full of these people. I want to actually get on the phone with these people, because you just don’t know. Where are the opportunities? Like you guys met for coffee? And who here you are? How many years later, right? building this business together? You don’t know. And I’m I’m not suggesting that that’s, that’s always a possibility, right? Sometimes the opportunity is you can support them. But here’s what here’s, here’s the deal, they’re gonna remember that. And maybe in six months or a year, when you need something, they’ll remember that you supported them when they needed something, and you know, or introduce them to somebody or something. And that’s true networking and true relationship building

Dana Hilmer 17:51
it’s interesting. I think everything that we do in life that we do well, it’s because of the people and the relationships we have. Right, right. And unfortunately, the job hunting world now the whole process is kind of remove the human component. Job, right, but now we’re doing resumes or digital keywords, and you’ll be lucky to be seeing if AI picks you up. And you know, like there’s there’s things that are put in place now on the job hunting process that takes away that ability to connect in person and nothing beats that. And of course, Karen, you treat that you teach that over and over and over again, it’s all about connecting, it’s all about cultivating those relationships. And, you know, I have to say, you know, we wouldn’t be where we are today with kamberi invention. If we didn’t honestly have that ability to do that. We have a beautiful partnership with Leslie Jane Seymour, who is the founder of covey club. And some people may recognize Leslie’s name because she was the editor in chief of all these magazines, more magazine, Redbook magazine, Marie Claire magazine. And, you know, I met her at a conference and ultimately, we cultivated that relationship. And because there’s a beautiful synergy with what we do, we elevate each other. She’s part of what Yes. And that’s what we’re looking for here, right is like, how can we find these beautiful synergies? or How can I share the skill set that I have with this other person, and I think as you’re going through any change in your life, you know, we call ourselves camp reinvention, reinvention could be a huge change. Or it could be I just want to show up a little bit different each day each day. I’ve heard myself like a reinvention, that is supposedly that small is actually quite huge. And so any change that we make, we’re making it with people. We’re making it with the support of others. And quite frankly, you know, I think so many of us feel like we’re alone as we’re going through changes, like we’re alone as we’re going through the things that we’re wrestling with in our own little brain at night, right? We think we’re the only one that’s dealing with imposter syndrome or we’re the only one that’s dealing with this limiting belief. And when you pull people together, you realize Holy smokes, we’re all dealing with the same stuff. And this woman over here that is so friggin accomplished, that I would have never thought in a million years I could connect with. Now we’re friends. And I realize we’re down dealing with the same stuff. You know? Yes. Same stuff.

Karen Yankovich 20:17
Yeah, absolutely. Absolutely. And, you know, I think something we haven’t really talked about yet that I think is a big part of, or, to me a big value to what you’re doing is, I mean, yes, we talk about you talk about the private community, and you talk about the networking within that community. But very often, women that are thinking in a way where they might want to change the second half of their lives, they are not necessarily surrounded by people that understand that.

Wendy Perrotti 20:43
And my gosh, right, so, so true, and so important.

Karen Yankovich 20:50
Yes, that doesn’t mean those people don’t love them and, and want the best for them, but they don’t understand it. And because they don’t understand that it holds us back.

Wendy Perrotti 20:57
You know, Dana, and I always say people hate change. And so the people who love you, even if they’re your biggest cheerleaders, the when they see you start to change, without even knowing it, they start to pull you back into a more recognizable version of yourself, because your change makes them feel uncomfortable. But the good news is that when you live, that change, they get used to it becomes the you that they know and love and that they’re comfortable with, but it’s really difficult to get over that hump on your own without the support of people who know what you’re doing and have your back in that way.

Karen Yankovich 21:38
Exactly. And, and, you know, in many cases, in my, in my case, in many cases, my entire family or teachers and, you know, or the vast majority, and they have pensions, and they you know, and you just don’t leave a teaching job at 50 to be an entrepreneur, you know, you just don’t and but and I wasn’t a teacher, but they don’t they just don’t understand it. And and how could they, right, so, so I think that there’s even, you know, even now, like even now, and you know, even now, when I when a topic, like say a topic comes up, like health benefits, right? It’s not easy to create a great, you know, to have to have a good solution for health benefits when you’re an entrepreneur, you know, they’re expensive, and they’re not always what you need, and blah, blah, blah. And I can’t even tell you how many times a year somebody says to me, Well, if maybe it’s just go get a job. And I’m not complaining, I’m not saying I might be complaining about the health benefits, but there’s not a single part of me that would do that for that. But they don’t understand it, they don’t understand it. So that so because they don’t understand it, they think they’re helping, right by giving you advice that you didn’t ask for. But you know that because they don’t understand it. Right? So having a community of other people that can say no, no, we get it, we get it, somebody that you can go to when something really cool happens in your business that your family wouldn’t understand. Like, I just got the 1,000th person, this person on my email list today. Right? Like, okay, like, if he’s gonna be like, Okay, what does that even mean? But your entrepreneur friends are going to be like sending you flowers jumping up and down, right? shouting you out on their social media

Dana Hilmer 23:06
It’s so true

Wendy Perrotti 23:06
we we like to talk about jen degenhart. When we met her, she was a teacher. And just it wasn’t, she left teaching. She was not a good match for the way teaching was going in the world. She felt like she wasn’t able to connect with students. And all she wanted to do was write books to help these kids learn language in a different way in a way that spoke to them. That’s all she wanted to do. And everybody squelched her, she hired a coach who told her a book is just a calling. Right? But this is what she wanted to do. It was what she was made to do. And everybody in her life tried to stop her. Well flash forward four years. In the four years since we met Jen, Jen has published 35 books, oh, my god languages. She is earning a living as an author, and she is happier than she’s ever been in our life. And there’s a story, right? It’s not a kajillion air, but she travels, she lives the life that she set out to live. But the people who loved her tried to protect her from it, because they were afraid for her.

Karen Yankovich 24:19
Right. Right. So you guys really have the whole package you have the whole package with this Cambrie invention? I love it. I love it.

Dana Hilmer 24:27
What else was I would love to share a little bit about this program that we have coming up.

Karen Yankovich 24:30
Yes, I was. That was my next question. So same page.

Dana Hilmer 24:33
So this program is quite frankly, I think the most robust program we’ve ever seen to help women change their career by the end of the year. That’s we’re calling it a success accelerator, change your career by the end of the year. The goal is to meet women where they’re at right there’s we have a whole lot of experience behind us. So many of us want to somebody wants to pivot their career or start that business or even getting back into the job you’ve had or the business event in can be a challenge right? ages with a obviously, it’s just a little bit more challenging in this voyage. So what we’re doing is we are, we are doing our robust camp reinvention process over the course of 12 weeks. And during that same 12 weeks, we’re bringing in all the amazing experts like yourself, who are teaching the hard skills, right, so we have two tracks of learning. The first is all about, you know, if I’m that person that wants to get a new job, we have all the experts that are gonna help you with that. If I’m the person that wants to start a business, we have all the experts that are gonna help you with that. So for example, if you’re looking to find a new job, we’ve got Karen, who is going to be helping with LinkedIn, we have that digital resume experts, who’s going to help you create that resume for the digital era. Right, so passes the ETS system, and you actually get picked up with your keywords. We have the networking expert we have. Dave from Dave, from ages, Dave Stewart, from ages coming in and talking about how not to be a victim of ageism. How do you tell your pivot story? How do you create your brand story and ace in the interview? Right? So all those things you need to know that are the hard skills on getting a job to negotiate how to negotiate. Yeah, and so, so many things, and you think about a lot of women in our age group haven’t looked for a job for 10 20 30 years.

Karen Yankovich 26:24
Exactly. Exactly. Right, who has a resume? Right? Yeah.

Dana Hilmer 26:29
And as you know, Karen, it’s all about creating those meaningful connections. So how do you do that using the tools that we have today, like LinkedIn, and other tools that are out there? So and then likewise, for those people that want to find a job, or a creative, specific creative business? We have the experts that will help attach, you know, so what are you going to do in the first 90 days? The legal 123? How do you create your brand story? How do you do the numbers and love bookkeeping, falling in love with sales, because as you know, we need to learn how to sell if we’re under, you know, how to create your website, and the social media and email list building. So those experts are going to come in and teach those skills. So when somebody goes through our process, and they’re Uber clear on what they want to do, and they’re getting that momentum they want. Now they’ve got all those experts that can help them with those skills, rolling up their sleeves, teaching them what they need to know, and answering the questions that they have. So it’s a really, really robust program.

Karen Yankovich 27:26
So how do people find out about it? How do you is is there is there like, how can they get started knowing a little bit about you and the types of work that you guys do.

Dana Hilmer 27:35
So they can go to our website, which is campreinvention.com, we also, we’re going to share, we’ll give you a link that you can share, Karen, with your audience, regarding specifically this program, but also regarding a webinar that we’re going to be doing, it’s actually a free talk that we’re doing on September 29. And it’s helping people if they’re at a career crossroads. And if you’re at a career crossroads, what are those some of those things that you can tangibly do right now to get started, to get the momentum that you need to get to, to you know, get through those things that are keeping you stuck to get the clarity that you need on the direction that you want to go. So if you’re at a, at a career crossroads, we have this free talk, that I think really will be of service to get people into action, and to start moving in the direction that they want to go.

Karen Yankovich 28:24
I love that because at least then people can watch that and get a sense if they do. You know, I mean, the biggest value of relationships is you can build relationships with people that you resonate with. And if you don’t, you know, then it’s best that you know that so this way, they get a sense of who you are. I feel like they’re gonna resonate with you guys. But if but but the free webinar, the free workshop is just a great way to get to know a little bit about you, ladies and what you’re doing and whether or not they feel that there’s a good connection to to learn more from you. I love that.

Wendy Perrotti 28:53
You know, it’s why we encourage people to come live, because in addition to being ridiculously generous with content, like if you come to any of our talks or programs, bring your notebook, I help ourselves from really teaching and giving and sharing information. But we love to answer questions. So by showing up live, you get to ask us your specific question, hey, I’m really confused about which direction to go in. I want to do this and have wanted to do it, but I don’t know where to start. Like we’re there live on these calls so that we can answer people’s questions and we love interaction.

Karen Yankovich 29:31
But we’ll put a link in the in the show notes. But if you just go to KarenYankovich.com/campreinvention, you’ll be able to get to that free webinar. Okay, well, I’m very much looking forward to this to be to meeting the amazing people that you bring into your community. I’m honored to be that you guys invited me to be a guest and a guest expert in camp reinvention. And I look can’t wait to meet the women that you attract because I’m sure that they’re amazing. And I’m excited too that I got to know you both. I didn’t really know either one of you before we started this So I think that there’s, I think there’s so much synergy in what we do when we speak to the same audience. I think that there’s I can’t imagine is going to be the last conversation we have. Let’s just put it that way.

Wendy Perrotti 30:09
I absolutely agree. You know, that. That’s what we did here. We, there’s so many experts out there, but how do you know who are the good ones? Who are the ones who are going to help you get it done who are right for you? In this age group, we worked hard to find 25 experts like you, Karen, who rock who are amazing at what they do. And so we’re excited that this is the beginning of an incredible relationship to

Karen Yankovich 30:34
Yeah, well, I’m just gonna give everybody a to do list when you join Camp Reinvention, my task to you is going to be to connect with all of the experts on LinkedIn. Okay, so that’s, that’s the homework that I’m going to give you. It was so great to chat with you both Wendy and Dana. It’s nice to get to know you, thank you for sharing this information and and the free workshop with my audience. And I hope that for you, that’s listening, I hope that you understand that we are here, there’s there’s me there’s there’s you know, Dana, and Wendy and many other women like us that are here to really support you and hold your hand as you make the transformation and the reinvention into the next chapter of your life. You know, I’m happy to be a part of your world, ladies. And I look forward to seeing what you do with all this. I’m sure you can see why I wanted to have Dana and Wendy on the good girls get rich show. They just the synergy between the work that they’re doing and the things that I teach and support and really showcase is just amazing. I highly recommend you absolutely check out their free workshop. If you’re listening to this and it’s passed the fall of 2021 then the lease will go somewhere somewhere good for them for whatever they’ve got going on. Because I really want you to understand that there is support for you out there. There is support for you out there and listen to my their webinar. If you have not checked it out yet. You need to check out my free masterclass as well. We really talk a little bit about the shifts that you need to make in your mindset. And then of course, the strategies behind each shift to be able to show up as the person that we talked about on the show today. So you can check that out at Karen Yankovich comm slash masterclass. I’d love to invite you to check that out. If you’ve seen that before. We’ve just updated it. So absolutely check it out again, and I’m looking forward to you sharing the show on social media. If you loved what you heard today, I’ll be sure to share your posts with my audience. And that’s how we lift each other up. Right. That’s how we lift each other up. That’s how you know a rising tide lifts all boats. I am excited to be here with you once again and I can’t wait to be back here with you next week for another episode of the good girls get rich podcast.