065 – For Podcasters – How To Use LinkedIn To Grow Your Show

by | Apr 1, 2019 | Podcasts

As Karen previously stated, LinkedIn is the best place to be in 2019. This also applies to podcasts!

 

If you are a podcaster, or you want to be a podcaster, this week’s Good Girls Get Rich episode is definitely for you! On this episode, Karen gave strategic tips on achieving your podcast goals. And of course, as you may already know, Karen’s expertise is LinkedIn so expect this episode to dive deep on specifically converting your LinkedIn connections to your podcast’s success.

 

Karen recently became a guest speaker of Podfest Multimedia Expo and some of the things she talked about on this episode are rounded up from her talk on the said event. Listen and learn about the best practices for your LinkedIn profile that can get you more strategic visibility which will then lead to doubling your podcast goals – more downloads more guests and greater success!

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

About the Episode:

 

If you’re reading or listening to this podcast right now, let me tell you… you’re in the right place to learn how to use LinkedIn to grow your show! I tell this to everyone I meet… LinkedIn is my money tree! It’s where the profits in my business start because I can target my business to the exact right people, every time.

 

So to start growing your show using LinkedIn, I need to get this out of the way first…

 

Spend a few hours on LinkedIn each week

 

I have an amazing show you can listen to hear about my daily LinkedIn routine if you want to hear what I do on LinkedIn everyday, but this is important to get more strategic visibility.

 

I always preach you don’t have to spend all day every day on LinkedIn to build your business or podcast, however LinkedIn is essential for getting your podcast in front of people who you KNOW are going to be interested in your podcast topics and to get more downloads and visibility on your brand

 

So where do you start?

 

If you have a podcast, you need a strong personal brand!

 

Importance of Your Personal Brand for Your Podcast

 

You are telling the world, what you want them to know about you! It’s important that you be YOU. Your podcast is most successful when you’re you, so your LinkedIn profile needs to reflect that as well. 

 

Best Practices for Your LinkedIn Profile to Grow Your Show

 

I could go on for DAYS about this, but I want to simplify it for you in this process in order to be strategic in growing your personal brand, your LinkedIn profile and overall, your podcast.

 

Ask yourself these questions:

 

  • Do you have a header image?
    • Does it reflect who you are as a person? Does it show you’re a podcast host? 
  • What’s in your headline?
    • It will default to your most current experience. Customize it based on the audience you want to attract! How can you help your audience, what are you an expert at that makes people want to hear more from you?
    • I need what she delivers! 
  • Are you using your best keywords in your about section?
    • Have you filled up ALL 2000 characters you’re allowed?
  • Do you have an experience section listed that you are a podcast host?
    • Tell people about your show, what you talk about, and why they need to listen!
    • Do you have media in your profile to hear a recent podcast or podcast commercial?
    • Do you also like being a podcast guest? Do you have that you’re a speaker in this episode? 

 

Using Your LinkedIn Network to Grow Your Show

 

Building your network is essential in order to get new listeners to your show. I’ve seen so many people being reactive to growing their network. I want you to be proactive in building your network to grow your podcast.

 

Think about these few things:

 

  • Who would you want to be guests on your shows?
    • Be a fan to those people and connect with them
    • Stay visible and top of mind with then
    • Develop a true relationship with these people
  • Who might be a great sponsor for your podcast?
    • Connect with those people! Building that powerful network will be essential to align your brands and build your audience
  • Are you connecting with your local media?
    • Who’s writing about the types of topics you cover in your podcast?
  • Who are the kinds of people that might want to listen to your podcast?

 

Now let’s sum this all up and take action!

 

How to Turn your Connections into Dedicated Listeners for your Show

 

Pre Show Tips:

 

1. Do the research on the guests of your show

Don’t have guests? No worries… but guests can skyrocket your listens because you’ll be tapping into their audiences too! Make sure you have everything you need from your guest before the show so they know you are prepared and have great speaking points with them.

Same goes for post show. Send them your marketing graphics, email them the link to the podcast, let them know you’re sharing heavy on LinkedIn and want them to do the same. Promotion from both sides is key to expanding your audience. 

 

2. Create Shareable Content for Your Content

Think about what people are searching for on LinkedIn and tailor your podcast topics and titles to those searchable items. SEO can be that one extra boost to get your more downloads and subscribers. 

 

Post Show Tips:

1. Audio is Key When Promoting Your Podcast

As a podcast, people want to hear what you have to offer! Take a few key snippets from your podcast episode and use that for promotion. 

Go ahead and do a recap of your episode as well to promote! LinkedIn and all social profiles love promoting video more than anything. Use this to interact with your audience and make them feel like they really need to listen to the full episode.

2. Create a LinkedIn Long-Form Post for Your Show

Drop your show art in the post and embed your recap video to your post. Add your show notes as well to give them another reason to listen and this long form post will be shared to your greater LinkedIn audience whom you’ve already targeted to be beneficial for your show

3. Hashtags

People follow hashtags on LinkedIn! If you’re using hashtags in your post and someone follows that hashtag, your post will show up in their feed, even if they’re not following you! Hashtags are one of the greatest ways to expand your reach to a wider audience on LinkedIn.

 

Episode Spotlights:

  • Karen’s LinkedIn inbox is more valuable than her email inbox right now. (3:15)
  • Spend few hours a week on LinkedIn to double your podcast goals. Get strategic visibility. (4:04)
  • Learn how LinkedIn became the money tree for monetizing Good Girls Get Rich Podcast (5:08)
  • Realizing the importance of your personal brand as the podcast host. (7:15)
  • BE YOU. Your podcast is most successful when you are you on your podcast. Same is true with LinkedIn. (8:19)
  • Think about your LinkedIn profile strategically. Take advantages of the best practices for your LinkedIn profile (9:10)
  • The power of keywords: When do you want your profile to come up? Use those words in your LinkedIn headline and summary. (10:26)
  • Utilizing LinkedIn’s ‘My Dashboard’ section strategically. (13:04)
  • Make your LinkedIn experience section stand out. (16:30)
  • Use LinkedIn to get in front of the EXACT RIGHT people. (18:10)
  • Be Proactive, Not Reactive to Building your LinkedIn network (19:52)
  • Are you connecting with your local media? (23:04)
  • Take advantage of LinkedIn’s new feature on building network on your next event (25:39)
  • 6 Tips Converting Your LinkedIn Connections to Podcast Success (28:30)
  • For podcasts, audio is KING. (30:38)
  • LinkedIn also loves video. They’ve recently come out native video and will release Live video soon. (32:45)
  • Creating LinkedIn long form post for your show (34:40)
  • LinkedIn has become very hashtag centric. Create a hashtag for your show. (36:00)
  • At the end of the day, this is about building powerful relationships, not just about building a network (37:55)
  • Learn about the 8 step system Karen is using on LinkedIn (39:40)

Resources Mentioned In This Episode:

 

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Listen in to Karen recap this weeks show!

061 – Four Reasons Why LinkedIn Is THE Place To Be In 2019

by | Feb 27, 2019 | Podcasts

 

This week on Good Girls Get Rich, Karen is driving back to her LinkedIn roots to discuss (and hopefully, convince you) that LinkedIn is the BEST PLACE to be in 2019. As you may already know, Karen is a massive LinkedIn geek and her business is heavily focused on helping entrepreneurs and business professionals to drive sales through LinkedIn. In this episode, Karen shares a lot of insights from tips and tricks to even facts and statistical figures. You can really hear and feel her excitement as she discusses these things!

 

Listen and learn about building relationships on Twitter and then, closing the deal on LinkedIn. You’ll also learn about the new live video broadcast service called LinkedIn LIVE and all the other changes LinkedIn has been doing for the past year. 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

Episode Spotlights:

  • Karen’s experience with Marie Forleo’s B-School. Back in 2011-2012, social media is not yet that big. (3:02)
  • Since then, things have changed. A LOT. In 2019, LinkedIn is the best place to be. (4:01)
  • Twitter is a great tool for traffic and list building. Twitter is a great place to reach people, to have conversations with people and to meet people. (5:29)
  • Karen and Yasmin Bendror of yMarketingmatters met through Twitter. This led them to meet in person. (6:33)
  • Twitter is noisy! Karen shared tips on how to use Twitter to build relationships. (7:43)
  • From Twitter to LinkedIn: Connect with people on LinkedIn. LinkedIn is where the deal gets closed. (8:40)
  • Email marketing is still important and still works. Recently, there’s been a shift. Karen’s LinkedIn inbox is currently more important than her email inbox. (9:52)
  • Your LinkedIn inbox is where the profit conversations are happening often. (10:58)
  • Authenticity has always been the foundation of LinkedIn. LinkedIn is going all-in on authenticity in 2019 (11:56)
  • LinkedIn recently launched its own variation of Live-Streaming called LinkedIn LIVE. Karen shared tips on how you can leverage this for your business. (13:22)
  • Should your company have a LinkedIn Company Page? (14:48)
  • For the past year, we’ve seen massive changes on the LinkedIn Ad Platform (17:12)
  • 2019 LinkedIn Statistics Overview from 48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2019 (18:27)
  • One of the most important things on LinkedIn is to have a great profile. Get some FREE tips from Karen on how to get that done. (22:05)

Resources Mentioned In This Episode:

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

 

[Good Girls Get Rich Episode 053] How Real Estate Agents Can Get 20 Additional Listings A Year

by | Oct 25, 2018 | Podcasts

This week, Good Girls Get Rich we’re talking all things Digital Marketing for Real Estate Agents. If you’re a Realtor, and you’re ready to start marketing with some simple, EFFECTIVE cutting edge techniques, this one’s for you!!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@socialmediaandpr.com.

Episode Spotlights:

  • In this episode we’re going to talk about six ways to create a marketing plan to get at least 20 more listing every year (1:15)
  • You’re going to get action steps with each techniques to get results quickly (2:00)
  • Are you marketing on shopping carts? It must work, you’re still doing it, but where are you doing YOUR shopping these days? (3:45)
  • Where are your clients eyes? On their phones! (4:09)
  • You MUST have a Facebook business page if you want to be taken seriously as a Realtor (4:51)
  • Your page must be ROBUST. Check out Episode 52. You need to be having conversations on your page, don’t just post your listings. (6:06)
  • Your business is focused on your community. Incorporate the community into everything you do. (6:45)
  • Don’t be afraid to boost posts! Don’t throw money out the window, do it strategically. (10:04)
  • Hashtags – are you using hastags on Facebook, LinkedIn, Instagram and Twitter? (11:00)
  • Listen to how Karen’s client landed TWO million dollar listings just by being able to TALK about hashtags (12:15)
  • A Hashtag is a search term, go search who’s using the hastag with your town name that you serve and start jumping in to those conversations, get visible. (13:45)
  • Go down the rabbit hole a bit and do some hashtag research (14:21)
  • Once you do this research you have it for your marketing for your properties. (15:00)
  • Live Video. If you have a smartphone, you have a marketing tool in your hands. (15:45)
  • Incorporate it into your marketing for your properties. (16:00)
  • Put your buyer into the picture (16:25)
  • Do live video for community events – tag the pages for the community organizations you’re featuring. This is how things go viral. (17:47)
  • Hear Karen’s story about how a diner did this exact technique with massive success. (19:12)
  • What cool things are happening in your community that your audience wants to know about? Do some behind the scenes lives! (20:50)
  • Putting our PR caps on now – are you familiar with HARO? (24:44)
  • Karen’s Realtor clients are being featured in MAJOR media outlets from simple HARO strategies (25:15)
  • How about your local journalists? Are you developing relationships with them? (26:14)
  • Hear about Karen’s client Aaron who was featured on NBCNews.com after a few simple LinkedIn strategies. (27:38
  • You had to know LinkedIn was coming, right? It’s what makes you stand out from your insane competition. (28:30)
  • LinkedIn is your opportunity to tell the world what you want them to know about you, but you have to do the work up front. (29:14)
  • What are people searching for on LinkedIn that you want to come up in the search results? :Learn where to use those keywords. (29:40)
  • Real Estate Agents are notoriously terrible about having a list building strategy. Your database is your GOLD. (31:04)
  • Do you have a designated lead magnet? You MUST. (31:20)
  • Make it simple and easy to get a YES to get them into your database. (32:05)
  • Simple things like how to make your house smell great for your open house. (32:40)
  • THEN – email them weekly. Learn a simple process. (33:05)
  • If you implement one or two of these things and start implementing you’ll see HUGE results. (33:20)
  • Karen shares some fun ways to get relevant content to put in your weekly emails. (34:32)
  • Make your emails simple and on one main topic, then do a PS with properties. (35:19)
  • Learn how to build your database with your Facebook Lives (36:00)
  • Put a simple process in place to make it easy, and maybe even outsource. (36:40)
  • Nothing is more important in digital marketing than your email database. (37:05)
  • You need a strategy. Is your brain exploding now with ideas? (38:36)
  • Imagine if these simple strategies can bring in an additional 20 listings into your business every year. This is not theory, these are proved strategies. (39:50)
  • Now what? You just got a ton of information, take baby steps. Grab Karen’s free gift for Realtors below.

Resources Mentioned In This Episode:

Rachel Miller on Good Girls Get Rich

Matthews Diner Facebook video Check out the comments and number of views!

Help a Reporter

Karen’s client Aaron on NBCNews.com

Connect with Karen on LinkedIn, ask for a quick profile review!

Want your house to smell great?

Transcription tool Karen uses

Grab more at GiftForRealtors.com

3 Reasons To Start Your Online Marketing with LinkedIn

by | Jun 26, 2017 | Uncategorized


When you’re considering using online marketing to promote your business, you need to start with Linkedin. Hear me out.

You’ve made a decision to start a business. You have a great concept, doing something you’re passionate about. You’ve been hustling and you’re ready to roll!

And you don’t want to be the best kept secret in town for sure. You recognize that if you don’t create some kind of visibility plan it will take a LOT longer to achieve your first milestone.

So you turn to social media. You’ve seen your competitors promoting their business on social media, heck, you can’t watch a TV show without being encouraged to tweet a hashtag!

You’re now wondering where to start. You’re thinking you need a Facebook page, maybe also Instagram, and you’re wondering if you can leverage your love for Pinterest. You spend some time searching the Internet for some guidance and you’re hearing things like “be where your clients are hanging out” and “all businesses need a Facebook page”.

And then you come across this article.

And you’re thinking “LinkedIn? REALLY Karen?

 

[Tweet “In 2017, business is more personal. SALES is more personal.”]

 

Really. Here’s three reasons why.

 

1. When you make the decision to invest time and money in a digital marketing campaign, you’re making the decision to be more visible. When you make a decision to be more visible, you must understand that people are going to want to know more about you. How do they find that information? Google.Here’s the deal! You are NOT at the mercy of Google. You can CREATE the results you want your prospective customers to see. Throw my name in a Google search and take  a look for yourself. My LinkedIn profile comes up SECOND only to my website. I’m telling you exactly what I want you to know about me, in an expert and confident fashion. You have control. Use that control!

2. Often I see people jumping right to an online marketing campaign promoting their business on social media, their products and services. I get that instinct! We want to believe it’s not about us, it’s about our great yoga classes. WRONG. This is not 1975 where we had no interest in whether or not the IBM sales guy that came in to our office was married or not. In 2017, business is more personal. SALES is more personal. We want to know more about the people we do business with, and we want to do business with successful confident people.YOU, as the business owner, have to give your prospects what they want. Help them feel comfortable buying from you. A strong personal brand immediately elevates your business brand. Even when you’re just coming out of the gate. P.S. Personal doesn’t mean you have to share things that you’re not comfortable sharing. You get to choose.

3. A strong presence on LinkedIn immediately elevates your level of professionalism to the world. Did you recently decide to join a Direct Sales Team, and NO ONE is worried about their LinkedIn profiles in your upline? Imagine if you’re the person who DOES create and market with a strong profile? One that not only shares your passion for your product, but your passion for team building? For supporting your downline? Showcases your years of relevant (or not so relevant, with a spin) experience? You will immediately stand out from the crowd.Your online marketing sphere of influence will take your business much more seriously than the person down the street who jumped right to Facebook marketing. How amazing would that be for your business? Especially when you start deliberately building a LinkedIn network full of valuable prospects?

This stuff works.

 

Of course you can still leverage Twitter, Facebook, Instagram, Pinterest, whatever brings you joy. First though, secure your business and your business reputation with a solid LinkedIn profile that will set your business off on the right digital foot.

Of course I’m there to support you! If you’re not sure where to start, I’ve got you covered with my free 21 day LinkedUp Revolution challenge. It’s chock full of simple online Linkedin branding and marketing strategies to revolutionize your business successes.

I am here for you and for your business.

linkedin challenge

 

 

How to Use LinkedIn to Prep for an Important Meeting

by | Jun 13, 2017 | Uncategorized

 

So, you’ve landed that meeting with an important prospect. Now what? Head on over to LinkedIn!

It’s time to prepare! You want to seem as informed and relatable as possible, just like you would for an interview! But how would you do that?

Use LinkedIn to prepare for the meeting. You have virtually everything that you need to know at your fingertips with LinkedIn, so might as well put it to good use!

 

First, you want to read their profile thoroughly!

This doesn’t mean skimming all the way through to see what places or skills you may have, but reading everything in depth.

Think about the prospect, what is the purpose of the meeting? From this you can clearly define a set of business goals and use LinkedIn to fully understand what they’re after.

See if you have anything in common. Maybe you share similar endorsements, worked in a similar field, took similar classes back in college; all of these small similarities can be leveraged within a meeting to make you relatable.

[Tweet “Need to prep for a big meeting? Check this out!”]

Next, see if you have any common connections.

Maybe you both know someone you did business with in the past or were coworkers with similar people! This may help you to get to know their circle, or just be a conversation starter!

Take note of these common connections! You may even have someone in common who can tell you a bit about the prospect.

Also, read their recommendations.

As I’ve preached before, recommendations are the strongest form of social proof. You get to see what real people say about them and their business.

Use this knowledge in your proposal or meeting. You might be able to use something like “I’m sure your clients love it when you _____ and we can help you _____.”

Lastly, visit their LinkedIn Company Page.

LinkedIn Company Pages provide all sorts of information, great for meeting preparation.

You can get a glimpse into their new hires, recent blog posts, job postings, statistics of the company, etc. All of this will give you a feel of what you may be able to bring to the table for them.

 

Ready to start rolling? Join my LinkedUp Revolution FREE 21 day challenge to perfect your LinkedIn page!