267 – Test Anxiety in Adults with Tina Wiles

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Tina Wiles shares how adults can combat test anxiety.

Meet Tina Wiles, a passionate educational strategist and the heart behind My2tor, a woman-owned venture revolutionizing test preparation. With over 17 years of expertise, Tina specializes in conquering test anxiety, transforming it into confidence and success. At My2tor, Tina empowers students, professionals, and educators alike, turning the daunting task of test-taking into an opportunity for triumph. Using her experiences as a mother of four sons, an Industrial Engineer, and a certified high-school math teacher, Tina has created an innovative approach combining knowledge of test content with effective anxiety-management techniques. Her goal? To guide test-takers of all ages towards peak performance with unwavering confidence.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Join me in an inspiring chat with Tina Wiles, a remarkable entrepreneur who’s walked a unique path from engineering to teaching to running a successful tutoring business. Tina’s story is a testament to resilience and adaptability, showcasing her journey through different professional landscapes.

We explore Tina’s transition from engineering at Motorola to her passion for teaching and tutoring. Her dedication to empowering students and her eventual leap into entrepreneurship paints a picture of determination and commitment.

We delve deep into the critical importance of teaching test-taking skills and combatting test anxiety, especially within K-12 education. Tina shares groundbreaking programs designed to equip teachers with tools to support their students, offering strategies to manage anxiety and excel in exams.

Takeaways from our conversation:

  • Tina’s diverse journey, reflecting resilience and adaptability.
  • The significance of teaching test-taking skills and addressing test anxiety.
  • Strategies for empowering students by training educators.
  • The power of collaboration and mutual support in entrepreneurship.

We also discuss upcoming changes in programs, emphasizing the need to reach wider audiences and empower entrepreneurs, especially women, in their business endeavors.

Magical Quotes from the Episode:

  • “Test taking is a skill, which means that you can learn how to take exams.”
  • “If I could teach teachers how to provide tools to students, that changes millions of lives instead of thousands of lives.”
  • “Being able to help more people, I love being able to help individuals. But if I could teach teachers to give tools to students, that changes millions of lives instead of thousands.”
  • “Entrepreneurial wisdom meets education transformation!”
  • “From engineer to educator to entrepreneur, it’s been quite the journey.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
Hello, hello, welcome to the good girls get rich podcast. This is episode 267 And it is also New Year’s Day 2024 when this has been really so happy new year, I’ve been spending a lot of time in the last few weeks and few months I like kinda like to call q4, like the on ramp to 22 the new year so I love that I love just love the energy of a new year. I know that it you know, the calendar just flipped one day, right? It’s just still one day, but I love that the energy of a new year. So I’m so excited to be able to do this episode with you today, because I think this is such an important topic. And I have Tina Wiles with us here today I’m gonna do this episode with Tina. Tina is a passionate educational strategist and the heart behind my tutor, a woman on venture of revolutionising test preparation. With over 17 years of expertise. Tina specializes in conquering test anxiety, transforming it into confidence and success. At my tutor, Tina empowers students, professionals and educators alike, turning the daunting task of test taking into an opportunity for triumph. Using her experiences as a mother of four sons and industrial engineer and a certified high school math teacher. Tina should have a crown on her head. But Tina has created an innovative approach combining knowledge of test content with effective anxiety management techniques, her goal to guide test takers of all ages towards peak performance with unwavering competence. Tina, I’m so

Tina Wiles 1:23
happy to have you here today that biosphere was a mouthful. No, it’s

Karen Yankovich 1:27
a good it’s a good one. It’s a good one. It really is a good one. I love having you here. So Tina and I met we were both participating in a program early in 2023. And then we moved on to Tina. And when I got started in this business, I love Tina’s business. And then she was looking for some help with her business. So I got the absolute pleasure to be able to help Tina make some shifts in her business. So we’ve really been like connected for this year. And I love that we’re kind of kicking off 2024 with this energy of you know, of stepping into this year and this next chapter. Yeah, it’s

Tina Wiles 2:01
all it feels like a fresh slate. Right? Yeah,

Karen Yankovich 2:05
right. Yeah. Yeah, it does. And it is like just another day. Right. But there’s, I don’t know, there’s something about it. There’s something about it. There’s something about the energy of it. And you know, it’s interesting you if you’re listening to this going, well, Karen, why do I care about like tutoring like you admitted Mike, my kid need to be listening to this? The answer to that is yes. And no. Because there’s a lot what I loved about Tina, and was why I was so excited to get a chance to help her with this mission is that part of Tina’s mission. And test prep is not just helping the kids that are needed to pass their SATs to get into college. But think about the 1000s, probably hundreds of 1000s maybe more of adult grown adults who need to take a test that are getting stuck in their careers, right. Like your real estate, you really want to be your heart isn’t you want to be a real estate agent. But you have such anxiety, you can’t take the test or I’ve been Tina can list, a long list of industries has happened to it. I never heard of anybody that was really serving that market. So you know, I’m all about like, I want them to be more wealthy women in the world. And this is something that was really, I think, holding a lot of people back that the anxiety of having to take the test to be able to step into the next chapter of their lives. So what made you like, let’s start with that. What made you start to think about beyond your own journey and experiences and helping, you know, students and kids with test prep, thinking about the adults that needed this support as well.

Tina Wiles 3:31
It was interesting, and part of it is like just being as an entrepreneur, right? Luckily, I kind of had all my ducks in a row when this crazy Opportunity landed in my lap. It was someone contacted me because they knew that I worked with high school kids, I say T and AC T. And they work for a group of schools, mortuary schools where the mortuary students once they graduated, we’re failing their national board exams to the point that the school was at one of the schools was on academic probation, in jeopardy of losing their accreditation. Because they had so many people failing, right? And then all of a sudden, it was like this light went on of oh my gosh, just because some like the kids that had anxiety issues in high school grew up to be adults that have anxiety issues when they have to take these exams, and even more so because it’s not just, you know, how I do like depends on it. But it’s like what I do as a living and the work I’ve put in for the past couple of years depends on the results of an exam.

Karen Yankovich 4:44
Brain and you know, I’m sure there’s somebody that’s sitting going right what did they ever think about this before? Because that’s how I felt when I heard that I was like, Wait, of course that’s true. How many people are under employed and not living out their dreams because of us think and test it Right, like, it’s, I guess it’s a necessary evil in or it’s just necessary, so called evil, but it’s necessary to, you know, to for accreditation and to get to to get the certifications and things you want. But there’s so many industries, you know, there’s all the financial planning industries have to take tests. Right. And I didn’t, who would have ever thought I would have never thought of a mortuary school. Right. But of course, you know, it’s important that your morticians know what they’re doing and that are, have, you know, graduated and, and, you know, I even say that with some of the programs I have, like, like, I just don’t want your money that you paid for to take this, I want you to, I want to know that you actually know the content. Right? And the only way to do that is to have a test of some sort.

Tina Wiles 5:40
Exactly. Exactly. And I mean, it’s firemen, and policemen and your hairdresser had the cosmetology license, right? Like, the number of people and trades, right, like any other trades. Everyone almost has these types of exams that they that they need to take, and there’s just so much pressure. And it’s shocking, that from the industries I’ve like, gone through and research, it’s about 50% of people fail these exams, the first time around is not just a couple, right? But no one was teaching. So they finally released all this data. And the, the test company that does the teaching exam for certification, finally went through and released and did all this analysis. 55% of teachers that have graduated from accredited schools have done their student teaching. 55% of them fail their teaching certification exam, the first time. Wow, Xu, and then easy 20% of those that failed, go on to never take it again. Oh, my gosh, like I Q went through school, you paid for school, you’ve done your student teaching, you’re literally obviously you graduated, right? Like, you know, the content, and you know what to do to be a teacher, but you fail an exam.

Karen Yankovich 7:06
That’s crazy. You know, I have one of my kids has a learning disability called dysgraphia. And I remember when he was in high school, it was really difficult because what dysgraphia is, is what’s in your head can always come out on a piece of paper, right? So I remember he was in a private high school. So they did not have to follow the rules that the public high schools have to follow around supporting kids with, with, you know, with learning disabilities, and he’s freaking brilliant. This kid. I mean, I mean, I know he’s my kid, but he’s brilliant. He remembers everything to the point where like, who knows this stuff, right? But I remember having a conversation with one of his teachers that was going to fail him and I think science or something, because he didn’t couldn’t pass the test. I remember standing in the room with him. And it was a Catholic high school, but I remember standing in the room with him and saying, does he know this content? And he says, he absolutely knows this content. I said, then how can you fail him? How are you going to make this kid take summer school? Because in my head, I’m thinking and I gotta drive him every day now, you know, for the summer? Like, how can you fail him? Knowing that he knows this content? And he was like, Well, I don’t know what the answer is, hopefully, you know, and he was, you know, I get it was a Catholic school. Hopefully, mother, Mary is going to help us with this. And while I’m all for my kids were in Catholic school. I was like, no, no, that’s not who we need help from here. Do you know what I mean? Like you have the power in your hands to take care of this. And he did end up giving, like passing him by like a point. Thank goodness, you know, but but, you know, I’ve personally experienced this the struggles that people have, like I said, this kid is, you know, brilliant. And yeah, as difficult as difficulty passing a test, because I remember when he was a kid, you quiz him and spelling and he knew every single thing. But then when he wrote him down, he couldn’t get any of it. Right.

Tina Wiles 8:41
Yeah. And that’s actually that’s a huge test for parents, right? Any parents out there? If, if what you said happens, right, like you can verbally ask them questions, and they can and they can explain everything. There’s some type of either there can’t get like dysgraphia, right where you can’t get into the paper. But even the test anxiety could be that extreme that they have the knowledge up here, but it’s like physical, emotional, or behavioral symptoms are causing it not to come out like it should during an exam. Right? Right.

Karen Yankovich 9:19
So tell me when you when you started to venture into this world of supporting adults with test anxiety so that they could live the life that they want to live in the life and the business and career of their dreams. How was it different than like the kid the kids you were working with prior to that, like the kids with the AC T’s into SATs,

Tina Wiles 9:39
so the with AC T’s and SATs, why I love doing that so much was because for me it was really about teaching life skills about how to deal with pressure situations. And and that’s usually the first experience that kids have with that right that high stakes exam and the death Friends when working with adults, is there is so much more mindset stuff there. Because it’s years of having issues, right? So in working with adults, it’s more about like having them get out of their own way. And just because you failed in the past doesn’t mean you’re gonna fail in the future, and so much changing answers, right, like I was everyone I talked to was like, I’m like, can you change your answers when you go? Oh, yeah. Right, because it’s that belief, right? Or they’re like, Well, if I chose this answer, it must be wrong. So I need to write because I always get questions wrong, right. Like that kind of stuff. Is Wow, more prevalent with adults than it is with the high school kids? Wow,

Karen Yankovich 10:46
that’s nuts. And I think about like, it’s a little heartbreaking. But I think about even like all the people that I deal with that because it’s because things like, like imposter syndrome are just so prevalent and normal, right? I mean, it’s all normal, right? There’s nothing that’s abnormal about any of us. But it’s, it’s so so many people have impostor syndrome, because, you know, when you’re going from let’s say, You’re a, let’s say, you work for a company, and you decide you’re not going to be in corporate anymore, you’re going to quit your job or retire. And you step into this new role as a realtor or an entrepreneur or a hairdresser or something, you take a test for not whatever, there’s an identity shift there, right? Like, you’ve you don’t know, you’ve never been an entrepreneur before. You’ve never been a hairdresser before. So how could you know how to be this person? So so there’s a there’s a kind of a natural, you know, feeling of imposter syndrome, but layering that on to the anxiety around taking tests? Seems seems like a mountain that people have to overcome.

Tina Wiles 11:45
Yeah, oh, it’s insane. Like the inner critic issues, and then just not trusting their instincts, and then dealing with the pressure, right of because then it’s usually a lot of people right now, instead of like in high school, where the pressure was just can I get this score to maybe get into a school or get scholarship money? Now, it’s, I need to get this score in pass, so I can pay my rent or my mortgage or right like the kids are

Karen Yankovich 12:16
dependent on it. My houses dependent on it? Yeah, I’m letting people down. If I don’t pass this test, oh, my gosh, yeah. Oh, my anxiety is going up.

Tina Wiles 12:25
I think that and not every test, but like the mortuary ones, it’s a three hour exam, you’re sitting in a testing room, which you almost have to go through like a strip search before you take the exam, because they like at these testing facilities, right? They make sure no cheating and any of that kind of stuff. You take a three hour exam, and when you hit submit, it comes up on the screen whether you pass or fail. Oh, wow. Oh,

Karen Yankovich 12:52
wow. Like if I sit there, like, I don’t wanna hit the button, I don’t wanna hit the big What should I change? Right? Like, oh, my gosh, yeah. Wow. You know, it’s, it’s, it’s wild. Well, I’m grateful that there’s people like you that recognize that there is a need for it. So let me ask you this, can you give if somebody’s listening to this? First of all, if you’re listening to this, and you know, people that might be experiencing this, definitely send this show their way? Because you’re gonna we’re going to tell you how you can connect with Tina, and how you can get some support on all of this. But can you give us a couple of tips that you that maybe like, are most common things you see, and the most common? Like, you know, simple ways to maybe overcome a couple of these things? I know it’s not simple. Right. But are there any tips you can give us for people that are struggling with this now? Absolutely.

Tina Wiles 13:34
So like I said, one of the most common things is people wanting to change their answer choices. And so my recommendation for that is, I tell people, like basically to pause. So before you change an answer choice. You want to make sure that it was wrong. Okay. And a lot of times people want to change it if they don’t think they’re right. Okay. And so my advice is, if you don’t think you’re right, leave it. If you know that you’re wrong, then change it. Right. Like I misread the question and right. Why that is, is because subconsciously, right. So like, I think our subconscious processes, the vast majority of what we’re exposed to, right, we’re bombarded with millions of bits of information every second, and our conscious mind can only process 40 to 50 bits of information a second. So temperature is a perfect example. So we feel the temperature all of the time, but that’s all subconscious. It’s only when it’s too hot or too cold. Our subconscious is basically like MAC MAC pads with mine do something about the temperature because I’m too hot or too cold. So the same thing happens when you’re going through an exam where you might not know why you chose an answer, but there was a reason that you chose it. And so that’s why you only want to change it if you know that you were wrong and firm. So that is a huge one. Another huge one that I’ve had people pass exams just off of this bit of information. And this is true on any multiple choice exam. So like high school like all these standardized tests the, the professional exams, if you don’t know the answer, like you can’t eliminate anything, you have no idea maybe it feels like the questions written in another language, pick the same letter all the way through the test for those either the questions that you have no idea, or if you run out of time, you pick the same thing all the way down. Okay. Okay. Why? Is because, statistically, so if there’s four answer choices, you have a 25% chance of getting it correct. And you could pick different answers, right? Like, we’ve seen pictures where people drew right pictures on their answer sheets and stuff. And you can get some right. But if you answer the same question for all the ones that you don’t know, or if you run out of time, statistically, you’ll still get a quarter of those questions. Correct?

Karen Yankovich 16:10
Oh, my gosh, that’s such that’s gonna make sense, right? Especially under stress and anxiety, who’s thinking like that? Right? Oh, my gosh, such good tips, such great tips. So let me ask you this. I definitely want to get people more information on how they can learn more about you. But tell me a little bit I mean, so let me go back to your your bio here, industrial engineer, high school math teacher, you know, test prep company, tell us that tell us about that journey. So I know the industrial engineer part.

Tina Wiles 16:47
So I loved math and science in high school. And I remember being a junior in high school. And I didn’t even know what an engineer was at the time, actually. And my mom was like, you are really good in math and science. And you actually really liked them, which doesn’t happen often you should look into engineering. So I did. I love that. And I went to University of Michigan, and majored in Industrial and Operations Engineering, which I did a emphasis in manufacturing. And the I worked for Motorola for about nine years. Um, manufacturing cell phones, like ancient like, these were the, like, original.

Karen Yankovich 17:33
I think everybody can picture that modern, their first Motorola, right, like

Tina Wiles 17:36
the original Star tax. This flips open, right? Yeah. So I worked on manufacturing those and I loved manufacturing, I loved working in engineering. And I, after I started a family, I still work for about a year and I was in by then I was in some supply chain stuff. Um, but if I would lived about an hour and a half away from where I was working, and I had a one year old, and one day, probably not the wisest decision I’ve ever made. I was just like, and I’m done. It wasn’t like, oh, I have this job. I’m gonna go do it. Right. It was just like, and I can no longer do this. And I kind of played around for a while I did some website stuff, right? I just, I didn’t like not doing anything. Um, and then a friend asked me to tutor her son and college level math. And I was like, hey, I really liked this tutoring thing. And I’ve always thought about teaching. So I, I started tutoring that grew and grew and I was I used to work for two. Well, Huntington like the strip mall place. And I worked for Sylvan or not so fun. Kaplan, so another test prep, but like found out AC T and se t was a big thing, which when I went to high school, it was like, wake up early, go to bed early Friday night, because you have a test on Saturday, right? But obviously, I was good. I was good at testing to good school. And I just found I had this ability to break things down. Very basic, I think part of that engineer, right, like it’s just take out all the fluff and here’s what you need to do. And after working at Kaplan for a couple of years, I was like, Okay, I was training other tutors in Chicago. I was the lead math and science tutor in Chicago and I was working for Kaplan publishing as well like helping them with writing books. I was like, why am I doing this for Kaplan so I went on my own by now that I had just had I left when I had just had my fourth son. And I made a bunch of materials and I thought about like building a business. And then I was like, I did not have the ability to say no. So this was the housing downturn. My husband works in the housing industry. So I was like, Oh, well, I just say yes to more people. So I was like, working seven days a week, crazy hours, like, and now I have four kids that I never see. I saw the little ones, but like the school age ones, right? I wouldn’t see. And I was like, I’m gonna go and get certified to be a teacher, because then my schedule will match up, right? Yeah, yeah, it did. But the job I got was working in inner city, Chicago, which is near and dear to my heart to help help that community, right, that I was working in. I love the students. But again, I ended up with a crazy commute, because I lived. I’m in the Chicago suburbs, right? So it was about an hour, hour and a half commute each way again. And I just, I gave everything I had two students, right. And then again, I’d get home and have nothing left for my own kids. Right. So I was like, this is not sustainable. I love working there. But I don’t. If I had ended up at different schools to begin with the story might be completely different, right. But when I left teaching, I was like, Okay, I really love what I was doing before I want to go into tutoring, even my doctor, because I had, I had a little little bit of a mental breakdown when I was leaving teaching, right? Yeah,

Karen Yankovich 21:43
I bet. I bet four boys, that’s all you need to be qualified for mental breakdown. I have three boys. I have four kids, one daughter, but I owe four boys is enough to give you a mental breakdown. Yes, but

Tina Wiles 21:54
I’m sitting in my doctor’s office and like sobbing, right? And she’s like, What are you doing? I’m like, Well, I said, I was gonna be a teacher. And so I’m teaching. And she’s like, No, you’re not going back. And you’re gonna start tutoring. And by the way, my daughter needs help with a paper this week, because I tutored her kids. And so then, that’s when I switched to basically becoming an entrepreneur. And I was like, if I’m gonna do this, this time, I really need to be legit. And instead of just a profitable hobby, I need to set it up like it’s a business. And so then that’s when, when things took off with with tutoring. That’s

Karen Yankovich 22:33
awesome. That’s amazing. And it’s, you know, it’s an interesting, it’s a typical entrepreneurial journey, right, no ladder to success, more like a roller coaster, especially for women, right, when we are trying to balance this as raising our kids. And, you know, I don’t typically live with regret about anything. But I know I missed out on a lot of things, you know, the way that I wish I was an entrepreneur earlier where I could have balanced my life with my family. And, and I think now, hopefully, somebody listening can is doing that a better job at that, then because there’s so much more opportunity available to us to create our own businesses. Yeah. And there were and I think even now, as we move into 2024, certainly one of the things we learned in the pandemic years was that sometimes our entrepreneur businesses have more security than corporate businesses, right. Yeah. So so this is our time. This is our time, especially women to I think this is our time. So what is on deck for you for 2024? What’s what is your business look like for this upcoming year? What are you? What are you hoping to achieve this year? And who are you hoping to help?

Tina Wiles 23:43
Really good questions? Yeah, so the I expanding the business. So I’m gonna I’ve had a couple contractors that I’ve worked with. The goal this year is actually to bring on a couple employees. And with a lot of the stuff I’ve been doing with the certification exams, and like more testing anxiety stuff, I wouldn’t say I’ve neglected the AC T and SATs. But that is a good business in its own in this area. Right. So I’m bringing someone to help manage that side of the business. We’re doing a lot around and one thing we haven’t even touched on yet is so the professionals right and like taking those certifications, exams is huge with test anxiety. But someone that I work with Dr. Lisa is called Teddy is she’s helped me with a lot of the stuff we’ve created and really good at the research and her area of expertise is actually professional development for teachers. Okay, and so, we’ve put together a whole program basically for doing professional development for teachers, so that teachers can help give their students in K through 12 The tools students need to basically learn to take tests and manage anxiety. Right. So basically, hopefully

Karen Yankovich 25:07
the goal would be for them to carry those tools through adulthood, right? So that there are more people or less people anxious about taking these exams and more people seeing the kinds of success that’s really there for them. Exactly.

Tina Wiles 25:20
And test taking is a skill, which means that you can learn how to take exams, right, like I just said, like little things like making sure that you pick the same answer for all the multiple choice questions if you write right that you can eliminate. So there’s specific skills that can be taught. And so we’re we’re working with school districts, and charter schools, to basically give the teachers the tools to teach the students. Yeah. So that hopefully, is going to be huge and 2024. I’ve also applied for a bunch of TEDx talks. So I fingers crossed, we’ll be doing a TEDx talk in 2024.

Karen Yankovich 26:06
Yeah, so really, my tutor the podcast, zero. Because I’m thinking about people out there that there’s like, No, I just don’t hear people talking about this. Yeah, yeah. Right. I just don’t hear people talking about this. And I. Yeah, I just think more people need to know that it’s, you know, again, it’s normal. Like we talk about imposter syndrome. It doesn’t make it go away. But maybe it helps us feel a little bit. Like we’re in good company when we’re having imposter syndrome. But I don’t think there’s that same there sense of community out there for people that are have test anxiety, I think they’re just working at Macy’s and not, you know, taking the job that they really want. Because they you know, they just don’t know how to get from here to there, right? Yeah, no, people like you exist. So we I actually talked to

Tina Wiles 26:51
someone who her I think it is her brother is Ken is definitely afraid of taking exams. And so he’s just going to work at Home Depot. And he’s decided he’s gonna do that for his whole life, because he can’t take exams and school. And he can’t go into a trade because you have to, like literally in his has defined his life. I’m going to work here because I know, I’m not going to have to take exams. And it’s heartbreaking. And what’s even more heartbreaking for me is that from the statistics that I’ve looked at, and these are really hard to find, but when people take the exam after they failed one time, you would think that the statistics would say that they’re more likely to pass the second time and the opposite is true, they’re actually more likely than not. And it’s because they’re don’t share with anyone that they have failed, right. And now they’re even more in their head. And most likely, they’re still studying the same way they studied the first time they failed, and they just need to switch things up a little bit. Right. But they’re not talking about it. And so, yeah,

Karen Yankovich 27:57
oh, my goodness, well, I’m down to help you get your message out. So anybody who’s listening, by the way, if you have an audience of people that maybe take tests, you need to connect with Tina and have them on your show or your introduce him to your audience. Because, you know, this is this is these kinds of collaborations are what we stand for here in our, in the good girls get rich podcast, and in our she’s linked up program, like really building strong collaborations, because this is a message that I think needs to get out there. And it’s, I think it’s life. I mean, I know it’s life changing for so many people. So Tina has a free quiz. I love that you have a quiz for people that have test anxiety. Tina has a quiz you could find at test anxiety, quiz.com, that gets you started to learn a little bit about the work that she does, and how to do some work with her. And that leads to an opportunity to book a call with Tina. So test anxiety quiz.com We’ll put all the links to this in all 16 of social media.

Tina Wiles 28:54
This isn’t a quiz that you pass or fail.

Karen Yankovich 29:00
That’s good to know. That’s good to know. But but definitely take you know, grab that spot, see where you feel on that grab some time and talk to Tina and or connect with her on LinkedIn and DM or about you know, just what it might look like to collaborate to get her her support to your test, anxiety ridden audience. So that your your peep, we all want, you know, like here, I’m here to just lift each other up. Right. So as I move into 2024, you know, we’ve got a lot of changes that we’re looking at, in our she’s linked up programs and because we’re always changing things, right, like Tina, you know, engineer, teacher, you know, entrepreneur, we’re always shifting things with the market. So we’ve got a lot of a lot of changes, but we do I do this because I want there to be more wealthy women in the world, period, which is why I have people like Tina on the show. Because if there’s one person listening that this helps, and helps them get over that hurdle so that there’s so that they can then create the income that they want in their world and that’s all feeds my goal. All right, have there been more wealthy women in the world. So that’s, you know, if you want to know what some of the changes are, that we’ve got in store for you in 2024, I’d love to see your name on our calendar, just go to Karen yankovich.com/call. It gets you to the calendar, and then we can chat about, you know, what it looks like to get some help with some of this stuff. You know, when when Tina came to me, we were talking traditionally, and she’s like, you know, she’s like, well, we got the, you know, I got these people. And so we can either go after a high school kid that’s gonna give you 20 bucks, or mortuary school, it’s gonna give you a big fat juice, or, you know, a corporation, like we flip the funnel, we’re like working on getting, you know, these bigger opportunities, because that’s how Tina can reach the most people. Right? Not, it’s win win win when you focus on the bigger opportunities, right, with Tina focused on cosmetology schools and mortuary schools and real estate schools and things like that she can reach hundreds and 1000s of people, not one high school senior at a time, right. So that’s what we stand for here. And she’s linked up and on the grid girls get rich podcast. And, you know, I feel like that same. That same concept could work for you. We don’t necessarily know what that looks like yet. But that’s what I love to do on these calls is to tease that out a little bit. Like, what does your big fat juicy opportunity look like? Because it’s easy, like you even said, like the SATs business keeps rolling. So it’s easy to keep doing that and getting another dollar or another dollar or another dollar from that. It’s a little bit of a longer process to go after the big nuts. But, you know, that’s where the bigger that’s where you’re building actual wealth into your business in your life. Right?

Tina Wiles 31:37
Yeah, and being able to help more people, right, like the, I love being able to help the individuals. But if I could teach teachers how to provide tools to students, right, like that changes millions of lives instead of 1000s of lives. Right? Right.

Karen Yankovich 31:55
So if you love what you heard today, or if you you know, have have other people that you think would be a good fit for this, I would love for you to share this episode. On your social media, we’re all about lifting each other up around here, right? I want, I want everybody to be connected with Tina, if if tagged, Tina tagged me, we will both share your posts with our audiences so that we get you more visibility, because that’s how we that’s how we do things around here. And, you know, if you go to the show notes for this episode, you’ll see a link for SpeakPipe. You can go to or you go to Karen yankovich.com/speakpipe. Leave me an audio message. And let me know what you think about this. What did you think about the show? Or is there a guest you think I should have on the show? Is there a topic you’d like to see me cover? I respond to every single one of those audio messages. Personally, I love getting them because it’s it’s kind of a way, which is a kind of what I like about this doing this video, by the way, too, as opposed to we just started doing video episodes, I feel like when it’s just me and a microphone, I’m just doing a lot of talk about you. Right? And when you leave me a message and SpeakPipe I can talk with you. Right? So this podcast, this video podcast makes me feel a little bit more like I’m speaking with you here, I’m really still kind of talking about you. So we’re looking to build more of that into our world so that we can so that you can feel more supported, right? And if you want to hang out with amazing people like Tina, on a regular basis, the people that I wake up grateful for every single morning of my life. Grab a spot on our calendar, because we get to hang out in our she’s linked up world with the best people. Am I right, Tina? I mean, people absolutely blow my mind that we get to talk to that we get to hang out with. Yeah,

Tina Wiles 33:30
and I just have to say, so if you are watching this and are listening to it, and you’re an entrepreneur, and you’re like I am I’m feeling kind of stuck, or I don’t know what to do to like, my first call with Karen was I know I should be doing something and, and LinkedIn. But I have no idea. Like I’ve I friended all these people, but I have no idea what I’m doing on LinkedIn. Right? Like,

Karen Yankovich 34:05
which is not perfect people, right? I know. I need to be there. Just help me just tell me what to do. Oh,

Tina Wiles 34:10
yeah, like I the advice and the conversations I’ve had with Karen, from the very first phone call we have where we talked about that have been invaluable. And what I’ve been able to accomplish and the goals like even just getting ready for next year and plans in place. And yeah, it’s it’s amazing. Thank you for making that. Yeah,

Karen Yankovich 34:36
and I love I love it’s a mutual admiration society. And spoiler alert, Tina, you don’t even know this. But spoiler alert, if we do have it as this as you’re listening to this in 2024 One of the things that we’re going to be doing a lot of infusing in our programs is more done for you stuff because the people we work with are busy. So we’re trying to we’re finding ways that we can do more Are you so that you can do what you do best. So we’re never going to log into your LinkedIn profile on your behalf but we’re gonna get all the way to the edge. So we’re working on stuff like that for you. So if you want know what it looks like, grab a spot on the calendar and don’t forget to, to follow the show wherever you’re listening to it so that you we’ve got lots of great shows coming for you this year, in 2024. I can’t wait for you to see what we’ve got in store for you. And I’ll be back here next week. Tina, thank you so much for being here. It was so great. It was so great to do this and I am so impressed with what you’re doing for the world. You’re in a space that is so needed. So thank you for all you do. And thank you all for listening.

266 – Unwrap the Best Gift: Investing in Your Brand for a Prosperous 2024

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares why investing in yourself is the best gift you can give yourself in the New Year.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Welcome to an episode all about celebrating YOU and the incredible gift that awaits: investing in yourself. As we approach the threshold of 2024, it’s the perfect time to talk about stepping into your brilliance and unlocking your success.

Throughout this empowering discussion, we delve into the profound significance of investing in yourself. It’s more than a gift; it’s a transformational journey, empowering you to conquer doubts, fears, and uncertainties. Embracing your brilliance means owning your unique journey and leveraging it for success.

We’ll tackle those persistent challenges that hold you back, from imposter syndrome to navigating through doubts. Discover actionable insights and advice to overcome these obstacles, empowering you to step confidently into your brilliance.

In 2024, it’s all about embracing opportunities and transforming uncertainties into triumphs. This episode is brimming with actionable strategies, providing you the tools to make 2024 YOUR year of entrepreneurial success.

Join us on this journey of empowerment, where we unveil the incredible gift of investing in yourself. It’s the ultimate holiday present you can give yourself—a chance to embrace your brilliance and conquer 2024!

Tune in and let’s make 2024 the year where your brilliance shines through!

Magical Quotes from the Episode:

  • “Invest in your brilliance so that the world gets your brilliance, not you checking out at the food store.”
  • “Not all debt is bad debt. Sometimes investing in yourself is how you grow your business.”
  • “Understand your brilliance and step into it. Invest in yourself, don’t let time pass, and let the Gremlins out the door.”
  • “I want to empower more wealthy women of influence in the world. I know it’s there for you.”
  • “Reflect on what you want to bring from 2023 into 2024 and blow the roof off. Make it the year we’ve been waiting for.”

Resources Mentioned in the Episode:

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript
Karen Yankovich 0:00
Hello, and welcome to episode 266 of the good girls get rich Podcast. I’m Karen Yankovich. And I am excited to be wishing you all a happy holiday season this episode is going live on Christmas Day 2023. So if you’re celebrating Christmas, Merry Christmas, whenever you’re celebrating happy everything, and I hope that you’re taking some time, the end of 2023 to just reflect a little bit on all of the amazing things that happened for you in 2023. You know, I mean, I think we spent a lot of time thinking about what didn’t work, but I want you to really just spend some time this week reflecting on what did work. And what we’re going to be talking about today. Is Christmas presents, right? I mean, isn’t that what you’re supposed to be talking about on Christmas, at least in my crazy, gigantic Italian family. And so we talk a lot about that and food. But today, we’re not talking about food, we’re talking about presence. And what I want you to do today is, is consider giving yourself a gift, because the absolute best gift you can ever give yourself is an investment in you. Right? That is something that will always pay off, it is never a bad idea to invest in yourself. So I want to dive into that today and talk a little bit about my journey with all of that. Right and and hopefully you can relate to some of it. You know, I remember when I first started this version of my business, the there was a conference that I don’t think the conference is there anymore called the World Domination Summit. And I was watching some of my business friends that were going to this conference. And I was like, how do you guys go doing this? Right? Like, you know, my business was doing okay, but airfare hotel conference attendance, like who spent in five grand or whatever that came to, you know what to do that like, like, I didn’t get it. I totally didn’t get that that was not a an extravagance, that that was an investment. And I hope some of you are thinking that as you’re listening to this, you’re in good company, you’re not alone, right? You’re not alone. But, but investing in yourself is the absolute ultimate gift. Because, you know, when you know, and ladies, I’m speaking specifically to you here. I don’t know why this is the case. But it has happened to be in my experience, what I see, we are so quick to help our kids or our loved ones with what they want, right? Your kid wants insanely inexpensive lacrosse lessons, right, or whatever that is, you know, we find a way to make that happen, we find a way to make that happen. I mean, odds are they’re not going to be professional lacrosse player, right? But you want to inject you want to invest in their success, you want to be supportive, right? So we spend an insane amount of money on those kinds of things, and then hesitate when it comes to investing in ourselves. Right? So, you know, I want to try to shift that narrative as you step into the new year here, okay, because it is absolutely transformative, when you start to think about, like, what the difference self investment will make in your life. And in your business. And you know, there are tons of studies and statistics, and I, I researched them and I was gonna stop recording them. But I was like, yeah, no, they’re boring me. They’re gonna bore you. Right? You could do that. You can do some research and see, but But I probably you probably don’t need to. Right, you probably know that. Success comes from people that work hard. Right? Success comes from people that work hard. And when I say work hard, I don’t mean, like you might be working hard and not investing in yourself. Right. But, I mean, what I mean by that is, you know, and also I don’t want to be my record. I don’t also don’t mean hustle, the hustle. I mean, maybe I shouldn’t be saying work hard. Maybe I should say working smarter, right? Learning how to do things, getting good at what you do. And also getting good at understanding what it may be, it makes more sense for you to invest in support, because even investing in support is investing in you, right? Like if you’re spending hours a day editing your videos, and you hate it, right? pay somebody to edit your videos, you can spend hours a day generating new sales, right? That’s an investment in yourself. Right? But we’re specifically really going to be talking about getting some coaching or mentoring support. You know, I come from corporate right so when I was in corporate I didn’t ever think that I thought coaching like there’s like life coaching like like Oprah, like you guys remember, like the Gilmore Girls and you guys remember when Paris got a life coach and, and Laurel, I was like, I love life coach like Oprah, like that’s kind of how I thought it right. I didn’t understand that. That coaching wasn’t about, you know, like, fat, you know, like, just, like poofy kind of things in my life. It was important stuff. It’s important stuff. You know, nobody that’s a highly successful athlete would be able to be where they are without a coach. Right? But somehow we think we can do it. We think we don’t need to have a coach. So once I shifted my attitude around the importance of coaching actually was I hired a coach. It really wasn’t until I hired a coach is that let me check this thing out, right? But you know, even as I talk to people now, like even people in my personal life, friends and relatives might be struggling with things and, and getting therapy, and I’m a big fan of getting therapy. I also think sometimes we need coaching, right? Because therapy helps us understand the whys behind we’re doing things and, you know, I’m I’m no expert at the difference in therapy and coaching. But sometimes we need to relearn, we need to learn new ways of doing things, right. And that’s more coaching in my world, then, or my mind, then therapy, right? So so as if you want to really have 2024 be different than the things you were doing in 2023, then, then maybe it’s time to think about what investing in yourself looks like. And you know, the first thing I always want you to invest in, and that’s your personal brand, right? How you’re showing up in the world. We live in a world where everything you know, virtual is important, right? Your digital presence is important how you show up, what happens when people throw your name in a search bar, it’s important to do that. And the firt, one of the first things you can be investing in is, are you showing up the way you want to be seen? Are people seeing you in the way that you want to be seen? Right, I think going back to LinkedIn is important with that, you know, LinkedIn, especially as we move into 2024, I want you to really understand LinkedIn is the tool that I think is brilliant to help us with these things. But it’s not the duo. And it’s the tool, right? What’s important is the brand. LinkedIn happens to be one of the first things that will come up when people search for so let’s take control of our LinkedIn profile. Right? We can, so we should, right? So take me a little time this year to invest in creating a LinkedIn profile. And, and again, you hear me talk a lot about PR as well. The PR piece is also part of your personal brand, because when people search for your name in a Google search, what shows up is part of your personal brand. And if you’re showing up that you’re quoted in newspapers and magazines, and interviewed on podcasts, and on TV, whatever, right, that helps with your brand, right? So, so think about how as you move into 2024, you can invest in that. Okay, you can invest in that. And, you know, one of the first things that I want you to remember is that you shouldn’t you don’t have to do this yourself. And in fact, you shouldn’t do this yourself. Like, listen, I have DIY versions of the work that I do. And if you don’t know what that looks like, DM me on LinkedIn, you know, and I can share that with you. And the reason you probably don’t maybe don’t even know that I have that. And but one of them, you go to LinkedIn profile training.com. Right. And that will get you the DIY version of our LinkedIn profile training. The reason is, it’s so hard to do this ourselves. So yeah, you can invest, you know, a very little amount of money and get a DIY version of my LinkedIn profile training and try to do it yourself. And is that investing in yourself? It is, right? Is it the same as investing in your kid in that high end lacrosse camp? That’s not always Definitely not? Because what you’re getting your, you know, like, you’re what you’re probably doing is paying for coaches for your kids. Right? So getting some guidance on this, right, like professional guidance, guidance from people that have been there before that have done it before. If you have if 2023. Karen told, let’s go with 22,003. Karen, like 20 years ago, 20 years ago, Karen, that I would be investing the kind of money that I invest today in coaching, and training and personal development for myself, personally, professionally, and personally. I’d be kicking my own butt. I feel like are you crazy? What are you doing? Well, there’s a lot of money, right? Where’s every time times 10? Every investment I make in myself comes back to me 10 times over. Right? So yeah, could I invest in in you know, a $50? or something, or 100 or something? And have it be a 500? Or $1,000? Or something? Yeah. What if I invested in a $10,000 or something or $100,000 something. And now that $100,000 Something is bringing me in a million dollars, right? I always thought those numbers around lightly. That is the difference between investing in DIY type stuff, and investing in somebody that can support you with this that can help you with this. Somebody that’s been there that’s done that and has credible, you know, success stories with the people that they’ve helped with this. Right. I know. I can hear across the ethers. I can hear across the ethers. All the the imposter syndrome that’s eating up. I cannot I cannot spend $100,000 Not myself in 2024. You know, okay, I hear that. I hear that. But understand that it’s normal to have impostor syndrome. Whether you’re investing $1 Or a million dollars, there’s impostor syndrome around is this worth it? Am I worth it? Right?

And this is another reason why a support system is important because these people can help you understand that you have to think bigger and you have to show up bigger and you are worthy of, you know, hanging out with the most credible people in your industry. Right? And, and having people invest in you, in that 5k 10k 100k investment level, it absolutely can happen. And it should be happening for you, if you’re listening to this podcast, you are likely somebody who is, is, is maybe thinking about opening a business thinking about being a coach or consultant, or maybe your real estate agent, or maybe you’re a maybe you’re a coach or consultant, right? Some kind of entrepreneur, you have some kind of entrepreneurial spirit, right? Anybody that has an entrepreneurial spirit that also has the desire to create actual wealth has the ability to do it. In this world we live in right now, we have more control of our destiny, as entrepreneurs than we did when we had paychecks. Right, because we don’t have that same control. In fact, many of them when I work with almost almost more than way more than half are women leaving corporate leaving their paychecks and stepping into a new role as an entrepreneur because they they can craft their life. They’re right. They can craft their life. They’re so how could you know how to do this? If you are leaving corporate and stepping into this new role? How could you possibly know how to do this yourself? Sure, could you watch 6000 YouTube videos, you could? Can you listen to hours and hours of podcasts you could write, but getting personal guidance helps you get fresh perspectives valuable insights specific to you, right specific to you. You know, in our she’s 12 week, like our signature 12 week, she’s linked up accelerator program, everybody gets a custom solution, we don’t have a cookie cutter answer, you know, if you go with my, my LinkedIn profile training, it’s cookie cutter, you get the same training everybody else gets. But when you invest at the higher levels in yourself, you get more specific support. In fact, as we move into 2024, we are actually building in more done for you resources in this program, we’re going to just kind of immerse you in a personalized experience that you can take with you on the other side of it, because I want to do everything I can to help you have that success. Okay, so building a support network, and understanding that the so and when we do that, by the way, it’s not just the training and the strategy and the mindset work that we give you. It’s a community that you get, it’s all these other women that I work with, that get to meet each other, that get to that get to help each other think bigger. And you know, I’m sure and I’m sure you’ve heard me say this before, if you’ve listened to the show, but I’m sure you have people in your life that support you and love you and want the best for you. But if they’re not entrepreneurs, they don’t get it, they don’t get it, you need to surround yourself with mentors and peers, even online communities, right. And every year we get older, this gets more important, right, because frankly, as far as the way that I see it in the way that it seems to be for many of the women I work with, I just don’t have time for the nonsense anymore. Like I don’t want the nonsense, I just want to go straight to the opportunities, straight to the opportunities. And that’s what I see from many of the people that I work with. And what happens when you do that when you’re starting to surround yourself only with the people like really being picky with who you surround yourself with. Was it was it inevitable. I’m not saying cut people out of your life, but let’s not bring in new people that are gonna drag you down, right? Let’s bring in all new people that are going to lift you up. Okay, but this takes an investment. And and again, how could you possibly think you could do this? And even as smart as you are? Right? How would you how you’ve never done this before? If reading books was gonna get you there, you think I’d need all the billions of books that are behind me here, right? Like, I have so many books. And that’s not my Kindle. And my you know, and my Audible account, right? Like, I love to learn, and I’m always looking for the next level, and things are always looking to learn, and are those investments in myself, they absolutely are. But they’re not going to get me to the, the, you know, the million dollar business, the multiple million dollar business that I want to be that I’m that I’m building, right? So the only way I’m gonna get there is by investing in support, you’ve got to do something different. And you’ve got to invest in yourself. And these are investments in yourself. Right? Does that make sense? So how do you do this? How do you build your support system? You know, first, you have to take a step backwards, right? And really get clear on what is it that you want to be doing? Right? I absolutely love having conversations. And probably the most favorite thing that I do is having conversations with people around what their higher ticket offers are, right? So if you’ve got some ideas about what kind of business you’re going to be running in 2024, I want you to think about flipping the funnel, right? If you so you know, I’ve said this 1000 times if you sell pens, you can keep selling pens, but how do we find you a distributor that wants to buy 100,000 of your pens, right? What’s the $10,000 sale the $100,000 sale, right? Like that’s what I want you to be thinking about so you need to spend some time thinking about that. And we’re actually going to be doing a workshop, I believe it’s scheduled for January 9. You know what, I’ll put a link in the show notes to register for it. Okay, which, so there’ll be a link in the show notes to register, we’re going to be a workshop doing a workshop on January 9 2024. And how to build your high ticket offer? Because you need to have a target, right? If you’re going to get support. I mean, yes, could you get support? Like is this workshop support on helping you identify your high ticket offer? It is right, that’s what we’re doing, right. But then beyond that, once you’ve identified what that high ticket offers, once you have some self awareness around how you can create these bigger ticket opportunities, so that you’re showing up in 2020, for breaking the, the cycle of I need to build a six figure business and understand because understanding that number one, that’s not the same as a six figure paycheck, and you want a six figure paycheck, which means you need to be building a quarter million dollar business. And that’s available for everybody listening to this show right now. If you are investing in yourself to get help to get there. Okay, so I’ll put a link in the show notes for the, for the workshop that we’re doing in January, so that you can get started with what exactly is that higher ticket thing you can do. So that you can be showing up in a in a in a bigger way. But and you need to really have understand that but from there, now you have just research, you got to seek out your mentors, mentors, right? Who are the people who are, you know, the podcast hosts that you listen to, if you listen to these people every week, if you listen to me every week, I would love to get on the phone with you, right? There’s a link below in the shownotes here, or go to Karen yankovich.com/call, I would love to have a conversation with you. Listen, I expect you to be picky. When you have a when you start working with people. I am picky about who I work with. So if I don’t think I can help you, I’m going to tell you that and I’ll tell you how, you know what I think you can do to get started, it’s a conversation of is this a fit? Not? Can Karen sell you something right? Is this a fit. So you have to start talking to people seek out mentors, talk to the people that can help you as you step into 2024. Okay, and then I think that looking for mentors that offer some level of peer support is so valuable. I remember back in 2012, when I took Marie Forleo xbi school initially, the community at that time was the most valuable part of that program. Okay, I’m gonna still use tactics from Marie Forleo as B school, so I’m not knocking the program at all, but the community was what was it most valuable for me at that time that had changed over the years? You know, so, so those of us that got in early, we’re lucky to have built these amazing. I mean, some of the people that I met my first day of visco 2024, I’m still close friends with right, and they’re still huge support for me to my business. So look for something that’s got not just support, when you’re investing in yourself, right? Look for something that’s gonna give you peer support as well. You know, I’m going to be doing an episode coming up on joint ventures, and how you can pick and all that comes down to leveraging your network, right, which is why I talk about that. So you want to be doing you want to be you know, you want to be thinking about these things. But remember, as you’re doing this as you’re building your network, all the way back to that first if I gave you did you invest in your brand? First? Are you showing up looking like worthy of somebody that that somebody wants to get to know in the first place? Right? The investment starts with the first conversation, not the money, not the credit card handing over, right? So you know, start to do some research around who might be a good fit to support you, as you step into 2024 in a big way. Who What is that gift you’re going to give yourself in 2024? Who are you going to invest in to help you get where you want to go. And the other thing I would add, I would suggest that you make sure is included in this is accountability. You know, I don’t invest in things and think I’m not going to do the work, right? Every time I invest in something, I think I am going to do the work. But let me get let me just say something if you could see the pile of papers right here on my desk that I haven’t gotten to yet, like I get I get distracted. I mean, I try I’m working on that, you know, and I’ve got systems and stuff. So there are times that I invest in things and go crap, I’m like three weeks fired or whatever. Like I It happens to all of us, especially smart, successful busy women. So make sure that when you’re doing that don’t be afraid of accountability, it doesn’t mean you need a babysitter, it means you want to get the most out of this investment in yourself. Okay? You want to get the most out of this investment in yourself and understand that as you start to shift your mindset towards investing in yourself and stepping into that next chapter with that investment know that that you are shifting your identity a little bit here and that’s okay, that’s okay. That’s that’s a pretty cool thing right? Isn’t

it? I want to take a minute here because you know I love talking about my she’s linked up accelerator people are choosing the accelerator program is continuing to evolve. And in fact, as I mentioned earlier in the show, as we move into 2024 One of the things we’re asking we’ve been asking for more is can you just what can you do for me Karen, I’d like to visit to do this my So I get that I get that I do not, at this moment in my career, want to run an agency. So I don’t really want to do it for you. But we have built out a brilliant, a brilliant strategy to incorporate more done for you into our she’s linked up accelerator program. So if you’re, if you’re alumni listening to this, or you’re currently the program, don’t worry, we got you covered, there’s going to be options for you to take advantage of this as well as well. But anybody new coming in is going to have the option to, to have a lot more done for them. And we’ve been able to offer in the past. And you know, I talked about community, our community is such an important part of our program. In fact, like, my community is an important part of the program, I routinely connect my students with my network. In fact, just this week, there was one of my students who was looking to do something. And she’s like, I just don’t know how to do this, like, I want to do this. But I need to find somebody that can do this. And remember those people. I said, I met the first day of the school. Well, I texted one of my friends from the first day of the school and I said, Hey, I have a student that’s looking to do this. I know you did this, are you willing to give her 15 minutes to just guide her in the right Dilek direction? She was like, Absolutely. Here’s my night here. Here’s my email address, right. So so. So it’s not just the connections between each other like my, you know, 20 years. For than 20 years now, of business connections are, I’m using them for your disposal as well. So, and we recently, as much as we were incorporating the done for you, you’ve got this beautiful network of people. And we incorporated accountability into this this year, because I took a course that had accountability calls. And I was like, This is amazing. I love this, I want this for my people. So I’m telling you this because we are always shifting this course, to be able to best support you the very first thing we do for people that enroll in our cheese accelerator program is put them on my calendar. So I can have a big, beautiful brainstorm, call with you with what is your high ticket offer. And remember, it is not just about overcharging, it’s about being able to over deliver, right. I’m not saying charge $100,000 for your pen for your dollar $1 pen, I’m saying what’s the big offer, what’s the what’s the high ticket offer of the fact that you have a pen, so it is my favorite thing to do in my business. So that’s the first thing that happens. And that continues to happen. And then we reverse engineer, remember I said each student gets their customized version of this. Well, that’s even becoming more apparent now that we’re doing done for you. It’s more done for you in the program. So if you want to know what it looks like to be a part of this incredible community, as we move into 2024, grab a spot on my calendar, Karen yankovich.com/call get you to the calendar, I’d love to see your name on the calendar. And you know, you can chat with me or someone on my team. And we’ll eventually we’ll just have a conversation and see if it’s a fit. You know, if it’s not a fit, we don’t say we don’t just blow you off, right? We’ll give you some tips, we’ll give you some more like, Okay, here’s what I think we should you should do. You need to do this, this or this, and then come back to us in three months. And let’s have another talk, right? If you really want to do this, we are here to help you do it. Right. But again, I am looking for people that I know we can support. So again, I don’t want that to scare, you know that I am here to support you at any level. In fact, many of the people that come into our program are coming into our program. Like Like I said, they just left corporate or they’re still in corporate. And they’re built because they’ve never had a customer yet, right. But they’ve got expertise. They’re smart, they’re successful, they’re resourceful. Okay, that’s what we look for. So if that’s you, I’d love to see your name on our calendar. All right. So there’s some challenges, of course, right as you do this, sometimes, let’s just like let’s just put the elephant out of the room. Sometimes the challenge is the investment. But like I said, we find the money for our kid that’s never going to be a professional lacrosse players. billion dollar lacrosse coach, okay, find the money. Okay? I am we work so hard to have money never been in the way of people that really want to be a part of our program. We offer payment plans, we’ve got a financing opportunity this year for people. So know that it takes some courage sometimes to do that. Thinking about a call I had with somebody one time who, oh my gosh, I love this person so much i And again, if I know that I can help you, I know that I can help you, right? I knew that I can help you. And part of me knowing that I can help you is me seeing in you that you’ve got what it takes to get there. Right? Like if you get on a call and complaint continue to make excuses today about why you’re not there yet. I don’t want any part of that. Right. But if you own it, and you’re ready to jump in and you’re resourceful and ready to do the work. So this one was like that she was so ready to do this. And she I think she even she got approved for the financing. And then she couldn’t pull the trigger because she didn’t have the confidence in herself. Her family wasn’t I don’t think her family was really backing her. And she’s like, I’m just gonna go I’m just gonna get a job. I’m just gonna get a job. I’m gonna go work at Macy’s for a little while and then or whatever, and then come back to you and I know that that is I get it, believe me, I get it, I get that it takes courage to make an investment in yourself. And I am not looking for you to go into debt to do any program. Okay. But again, let’s go back to your kids, how many? How many of you have taken out loans for your kids college? Right? And they’re like door dashing now until they figure out what they want to do with their life. Right? So investment tickets, so So not all, not all loans, not all debt is bad debt. Sometimes investing in yourself is the way you grow your business. We have so many people learn about that during the pandemic, when there was all these funding opportunities, right? Not all debt is bad debt, believe me when I tell you that took me a long time to learn, right? So if you have to, and it breaks my heart still that this woman is now waiting tables or something, right. And she has a business, she has a business, but she’s you know, she’s now putting less time towards your business, because she’s waiting tables or whatever she’s doing. So, you know, it’s, it’s the elephant in the room, and I get that it’s a thing. And, you know, the other thing too, is it’s so interesting to me as, as a business owner, when I speak to people that are interested in investing in our, in our in the work that we do. And, you know, they’re like, Alright, we’re gonna go talk to my husband, and I’m like, alright, well, your husband wasn’t on this call, how I get it, I get it. But your husband wasn’t on this call, there’s no way you’re going to be able to explain to your spouse or your wife, or whoever it is, right? There’s no way gonna be able to explain to them, what you the conversation that you and I had, or you in might somebody on my team had, there’s no way you’re gonna be able to do that. Now we are willing to bring them on the call, we’re willing to talk to them as well. And it’s not about overcoming objections or anything like that. It’s Is this a fit? And if we think it’s a fit, and we both want to do this, how do we make this happen? Right, so so if you’re going to step into this next level, these are some things that that come up a lot. That’s why I’m mentioning them to you. They’re Gremlins, we let these Gremlins get in our own head. Right. I get them I get the let the Gremlins get my own head. Sometimes I get it. And listen, I struggle a little bit. And some of you have heard me say this before. If you’re listening to this, and you’re one of my mentors, you’re laughing right now, I struggle a little bit with the difference between intuition and impulse. Right? Is it the right choice? What am I what do I feel is it’s the right choice? Yes, it’s the right choice. I want to do it, or is it an impulse, right? So I get I get wanting to take a little bit of time. But if you’re having a conversation, and you feel it’s the right fit, and you’ve got the funding, let’s just do it, make the jump, invest in yourself, don’t let time. Don’t let time pass let the Gremlins get in your head. Okay, when that because here’s what’s going to happen, you’re going to end up spending more money, I happened to me, I did that with a program that I took a couple years I probably six figures invest into that program. And it was one of the best programs I’ve ever taken. And I didn’t pull the trigger on the first call. So I lost the opportunity to get the fast decision discount, and I paid more money for it. Right? I pay more money for that I get that money back to times 1000. Right. But you know, what’s the money out the window? Right? It’s money out the window. There’s a reason people offer fast decision discounts. And it’s because we let the Gremlins get in our way. Right. So let’s open the door with the Gremlins out the door. Okay, you know, some other challenges you might have is imposter syndrome. Right? Do you really have the support system? Do you have the time for this? This is another thing I hear a lot, you know, do I have the time I really want to invest in myself, I know I need to do this, but boy is my To Do Lists long. You know, again, that’s why we built an accountability. And this is by the way, this isn’t an entire episode on why you should join our program, although you should join our program. But this is any program, anything you’re looking to do, I want you to understand that today, Christmas Day, give yourself the gift of an investment in yourself. Okay. And, you know, if you if one of your one of your issues is I have too many things on my to do list, pay somebody just I’ll give you an example. As I’m recording this this morning, it’s I’m recording this, it is a Sunday morning. And I really, really needed to go food shopping today. And I don’t I tend to waver like, you know, sometimes I’ll I’ll Instacart sometimes I won’t. I’m like because I’m just like, you know, I could spend that extra 100 bucks, it cost me to Instacart because it does cost a lot more another conversation a lot of other ways. But I was like, You know what, I need to do that I need to get this food delivered so that I can sit down and record the podcast and do the things I need to do today. Right? So So sometimes you need to, you need to just kind of like invest in what it takes to get there. Like save. So that saved me the time, right? Like I could have said like I could have said, well, no, I’ve got all these things to do. I can’t get the podcasts out this week because I had to go food shopping, right? No. I said, Alright,

let me pay somebody to do my food shopping so that I get the podcast out. Right? So find ways to clear up your calendar to do this. And we again, because the women we work with are smart, successful women, we get that and we don’t have an insane amount of hours each week that we need from you. It’s a very limited amount of hours as a matter of fact, and again, that’s why we built the accountability coach Is it right? You know, we’ve built mindset work in because even after the investment, we have people, we have women that are like, Oh my gosh, I know if I can do this, right? Like, how do I say like, especially when we write their LinkedIn profiles for them? They’re like, do I do I really? Can I really say this about myself? Right? Yes, you can. It is time for you to understand your brilliance, and to step into your brilliance and invest in your brilliance so that the rest of the world is getting your brilliance. And not you’re not checking them out at the food store. Believe me, I am not knocking out people that check in thank God for people checking out the foods, because they helped me this morning, right. But if you have a mission in this world, that changes lives, right? Then you, you got to find the time, you’ve got to do what you got to do to invest the time. Next, we’re gonna meet Tina Wiles, and Tina walls is one of our students in our program. Oh, my gosh, she’s amazing. And I’m not going to give you away too much. But one of the things that Tina does is she helps adults with test anxiety. And I think about the work that Tina has is doing and Tina is killing it. I think about the work that Tina is doing. And the ripple effect that has how many people have gone on to a less than satisfying career because they couldn’t pass the real estate exam, because of test anxiety. How many people have not passed? You know, she works with mortuary schools? How many people have not done that, and are now working or underemployed because of that? How many lives has Tina changed? Because of her work with test anxiety? In adults? Right? That’s what I see, when I see the work that I do, I see the ripple effect. And I want you to see the ripple effect of what happens when you like, I know when I bring people like Tina, into our program, and I can help Tina reach more people with her things that many, many, many 1000s of lives are being changed. And then there’s ripple effect beyond that, right? So you need to start seeing that about the work that you’re doing. Right. And when you don’t invest in yourself, and you don’t reach these levels that are there for you. This is these are these ripples don’t happen for you. Right, those lines are not being changed. And, you know, this is where this is, this is where I can just go on forever. So I don’t want to I don’t want to ramble here about that. But hopefully you get what I’m saying there. You know, there’s so many things we can talk about on this right? What are you committed to? Are you committed to diversity and inclusion, then then make sure that you incorporate that into the work that you’re doing? Make sure that you look for somebody that supports diversity and inclusion, right, make sure that your values are being are being supported. Because I do think that that’s important. By the way, I do think that that’s important that, that when you’re investing in yourself, you feel really good about your investment. There have definitely been times I invested in people, and I don’t listen, I don’t expect everybody to have 100% my beliefs. One I don’t absolutely do not believe that needs to happen. But there are times like there was somebody I can think of that wanted to take my program, and she sent me an email and she said, here’s what I want to do. Are you prepared to support this? And I was not. I said, No, I’m not. I’m not. I’m not prepared to support that. Right? So. So it’s it’s important, I love that she checked, right? She checked with me before she invested. And it wasn’t the right investment for her. Because I really wasn’t on the same page with her with what she wanted to build. Right now, if she had joined, and didn’t tell me that beforehand, I would have helped her, right. But she asked me and I was honest. And I love that she asked me because if there’s a disconnect, I’m always a little bit like, oh boy, you know, like, how am I going to do this and stay in integrity, but they’ve invested in me. So of course, I want to be honorable to that. And you know, at the same time, I’m sure there’s a little bit of that on the other side as well. So check in as you’re making these investments and make sure that you’re feeling really comfortable with this, okay, and know that, you know, people like me, are here for you to help you make these decisions. Okay, I want you to kind of reflect on your own journey up to this point, you’ve got another like, week or two of 2023 you have a week or two of that, you know, understand that, like just reflect what is that you want to bring with you from 2023 into 2420 24 and below the ever loving eff up. Okay, and and where can you invest in yourself, what kind of a Christmas gift or a holiday gift can you give yourself that can help you do that, so that we can make 2020 for once and for all the year that we’ve been waiting for. Okay, the year that we’ve ever I’m told and I’m, I’m a I’m a I’m a follower of these kinds of things. I’m definitely not an expert, these kinds of things. But I’m so I’m told the stars are aligned for this. The stars are aligned for 2024 to be a beautiful year for us entrepreneurs. So I hope that you understand the importance of what that investment in yourself can be and know that I’m here to support you with that. So a couple of things that ways that I can help you number one, grab a spot on the calendar, Karen yankovich.com/call. It’s just the best way to have that conversation and see if it’s a fit to work together. Check about the upcoming workshop I have coming up on January 9 2024. It is a paid workshop. But it’s very, very, very inexpensive. It’s just you know, we’re always testing new ways to reach new audiences. So we’re testing this. Because here’s the thing, too. If I give you a free workshop, I feel like I let me change the way I’m saying that, because it’s a paid workshop, I’m going to deliver over deliver, and I like to over deliver on my free workshops, but you’re paying me, you’re gonna get a crap ton of value from that. And what we’re going to be focusing on on that is building your high ticket offer, so that you’re going into 2020 for not selling, if you want to make $500,000 you want to sell $500,001 pens, right? Probably that has a overhead of 90 cents, right? So you’re not making any money, I want you to understand what your high ticket offers, because I want you to be making enough money from day one that you can pay people to help you so that you can do the kinds of things you are meant to be doing on this planet. Okay, so a little bit of a have a sermon here on Christmas Day, I think for you guys. You know, my goal is I just wanted to be more wealthy women of influence in the world. I know that it’s there for you. It is my heart explodes when I get to watch the my clients do this work and show up in a bigger way and start having these new experiences and bringing in the kind of income they’ve been dreaming about. Right. So if you love what you heard today, please You know, I’d love to hear from you. There’s a link in the show notes to speak pipe or go to Karen Yankovich TOCOM slash SpeakPipe. And leave a voice message. Let me know what you thought about this. Tell me what you think. I respond to every one of those messages. Personally, I would love to have a little mini conversation with you is how I can make this a little bit less me talking at you. Instead of us talking with each other. Right? Take a quick screen share of this, share it on social media. Make sure you’re following this podcast on Apple podcasts. We have so many amazing things coming for you. This is the last episode of 2023. So use the hashtag good girls get rich tag me I’m at Karen Yankovich. I would love to share that with my audience then. And that’s how I can start to support you. Right, these little tiny ripples of you sharing my podcasts with your audience and me getting maybe a couple of new listeners and me sharing your share with my audience. And me bringing a couple of people to your attention is how we start that ripple and that is what I want. So just go to Karen yankovich.com/ 266. You’ll see all the details for this show. If you’re listening it on Christmas Day, I hope you’re having an amazing day. Whatever it is you’re celebrating. Know that I’m celebrating with you and I am celebrating you I’m celebrating you for thinking about what it might look like to actually make an investment in yourself to give yourself the best gift of the holiday season. Okay, happy holidays to everybody. Happy New Year and I will see you back here next year.

265 – Elevating Women’s Priorities: Insights from Jillian Lambert

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jillain Lambert shares her insights regarding elevating women’s priorities.

Jillian Lambert is a seasoned facilitator with a unique blend of hard-earned wisdom and refined skills accumulated over 36 years. With a distinguished 16-year corporate career in various Human Resources Executive roles and an inspiring 22-year spiritual journey, she skillfully integrates masculine and feminine energies in all that she offers. Jillian holds formal HR qualifications and is a certified Enneagram assessor, Nia Brown Belt teacher, and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms to intimate kitchen table gatherings. Jillian’s depth of expertise and insights lay the foundation for transformative experiences, guiding individuals toward personal growth in a sustainable and centered space.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, amazing listeners! In this episode, I got into this incredible conversation with Jillian Lambert, diving deep into women’s empowerment, self-discovery, and the importance of putting ourselves first.

We kicked things off exploring Jillian’s powerful retreats in Greece and South Africa. She’s all about helping women find their true selves. You know that scene in “Runaway Bride”? Jillian draws inspiration from that, urging us to discover how we like our eggs in the morning—metaphorically speaking, of course!

We delved into the challenges women face in prioritizing themselves. Jillian shared her experiences, highlighting how societal norms have historically put women second. It’s a narrative we’re both passionate about changing.

I couldn’t help but bring up my She’s Linked Up Accelerator Program. It’s all about supportive communities and empowering women to embrace new chapters in life. We know the struggle, and that’s why these programs are so crucial.

Jillian’s virtual offerings are a game-changer. From New Moon sessions to healthy habits journeys, she’s made self-care accessible to women worldwide. And get this—she’s offering a whopping 30% off her online sessions! That’s a huge step toward prioritizing yourself, and you don’t want to miss out.

It’s all about the power of connection and support. Jillian and I share this commitment to empower women and create spaces where growth and authenticity thrive.

Catch the episode for all these insights and more—it’s a game-changer for anyone wanting to step into their power!

Magical Quotes from the Episode:

  • “Can you disappoint others to be true to yourself?”
  • “We’ve got to get ourselves to the top of the list.”
  • “Women haven’t had the luxury of being on top of the list to make their choice first.”
  • “Books changed my life, I wouldn’t need another one.”
  • “I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different.”

Resources Mentioned in the Episode:

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Read the Transcript
Karen Yankovich 0:00
Hello, hello, everyone. I’m your host, Karen Yankovich. And this is episode 265 of the good girls get rich podcast. And I am here today with Jillian Lambert. And I’ll tell you about Jillian in a minute. But I want to just just kind of speak, we’re still celebrating that we’re still putting these these episodes out on audio and videos. If you’re used to listening to this on whatever your favorite podcast player is, no, you can go on over to YouTube and listen to this now as well. All the links are wherever you’re watching this. So you can you can get to that there. So it’s been a little fun. And it’s been a little of a journey for me to shift this over. You would think this would be a simple thing. But it was a little more complicated than I wanted it to be. But here we are. Yeah, so I’m excited to jump in with Gillian Gillian was Julie and I and I both work with the same admin person like we she introduced us to each other, right. And as many of you know, have heard of D detailer who I adore, and she’s like, You need to meet my client, Jillian and I met Jullian. I’m like, oh, I need to, you need to be on my show. So I’m excited to have her here today. Jillian is a seasoned facilitator, with a unique blend of hard earned wisdom and refined skills accumulated over 36 years, with a distinguished 16 year corporate career in various human resources, executive roles, and an inspiring 22 year spiritual journey. She skillfully integrates masculine and feminine energies in all that she offers you guys understand why I wanted to have her here. Jillian holds former HR qualifications and is a certified Enneagram assessor, near Black Belt teacher and global facilitator. Her lifelong passion for cultivating a centered life resonates in all her endeavors, from corporate boardrooms, to intimate kitchen table gatherings. Julian’s depth of expertise and insights lay the foundation for transformation, transformative experiences guiding individuals towards personal growth in a sustainable and centered space. And I want to hear about all those things. Jillian, I’m so happy to have you here today.

Jillian Lambert 1:51
It’s such an honor to be here. I am really looking forward to chatting.

Karen Yankovich 1:57
Yeah, I feel like we have a lot of alignment in you know, starting in corporate and, and also the 22 year spiritual journey and just how that all into intertwines right into where we are today, you know, I don’t lead with the fact that, you know, I am a Reiki Master and I’m certified in dream coaching. But it is infused into everything I do. Right. And it is. It’s not something I do any anymore at all separately, but how can it not be infused into everything I do, right? So. And you know, what, like, 22 years ago, it wasn’t as, as baked in to our culture as it is today. Right? It was what really I remember when I first got Reiki certified. My kids were like, what is that? I’m like, it’s like the force, like, you know, like, Star Wars fans. Like it’s like the force, you have to just, you know, you just have to do you have to like learn to master the force, you know, because nobody even heard of it then. Right? Yeah. So tell me about your journey. Like I know, we heard the formal version of it. But what brought you from human resources to what you’re doing today. And then let’s talk about what you’re doing today. But what tell us a little bit about your journey.

Jillian Lambert 3:08
So I’m South African born and bred, and I was raised in a traditional middle class family and so many people that have been raised in the to me, maybe your audience will relate. Some people will relate to that where you raised you go through school, they need to get an education and you need to get a job. That’s what you do, rather than you retire. That’s that was the trajectory that I was born in. Yeah, I know, no reason to question it. So I went forth and did that. And then I moved really quickly through my corporate career, I never got married, I chose not to get married. And I chose to focus on my corporate career, because that’s what I thought I’m supposed to be doing. Right? That’s ticking the box. And then at the young age of 36, I was a director of one of the multinational companies that came to from the states to South Africa. And I was sitting in this huge office in this corner office, you know, as you had as a director, in those days, this big desk or this big chair, I felt a little bit like Goldilocks, like completely out of place. Everything was too big. I’m quite a small person. So everything was too big. And I knew that something was missing, ticked all these boxes, but I had this deep emptiness in me. And I don’t know if you can relate to that of anyone in the audience can relate to that where I was working hard. I was doing everything I need to be doing. I was getting accolades, and yet, it just was empty. I wasn’t satiated at all. And I decided then to take a leap. And I resigned, and I resigned to nothing. I didn’t have anything planned. And I just had no feeling that there was more so I jumped, and I left moved back down to Cape Town. Yeah. Wow.

Karen Yankovich 4:58
So what did you do?

Jillian Lambert 5:00
I spent the first year thank goodness for friends, I spent the first year working for a friend who had manufactured bedlinen. And I worked in her factory and kept myself busy and earned a tuppence of what I was getting in my previous role. And that took that year just to really, I guess, connect back to me as best as I could and go like, Well, what do I want to do? And then things started to unfold. Because of my experience, people started to ask me for advice on human resources in their businesses. So I started to consult and I started to create my HR business from there. And at the same time, my, I guess my spiritual inquiry into life began as well.

Karen Yankovich 5:42
Okay, okay, well, so what did that look like?

Jillian Lambert 5:47
Well, the portable, if I could call it that was yoga. And I had been, I’ve been doing yoga in my corporate career, because I had been told by my coach that I needed to have balanced, so I went off and did yoga. And because I’m very flexible, I could get away with being in class and doing all the moves without anyone thinking that I actually wasn’t present in class. So when I left corporate, I decided that I would really deepen my yoga practice, like, proper, like, do it properly. And I found the teacher close by to me. And that’s where I dived in. And I started to delve into the differential, the GIL that was on the yoga mat that didn’t have to be in a board meeting and doesn’t have to produce results. And who was out then if I wasn’t that.

Karen Yankovich 6:41
Right. Right. And then

Jillian Lambert 6:44
and then the journey began. And I think I mentioned to this to you, when I chatted earlier I chatted previously was I then went to Greece that following year, for the first time. And that was the real first time I went and I started to claim back these pieces of who I was, like the little jelly, the financially, the carefree Joe. And slowly but surely claimed those little pieces like mercury coming back together into the collective. Yeah.

Karen Yankovich 7:17
Cool. So eventually, you kind of spun a business around this right? You were so so how would you describe that, like, as you started to step back into the business world, because I feel like this is a journey. I know, I can relate to some of it. I never had the courage to just walk away from something, but because it takes a lot of courage and confidence in yourself, right? Proposal, I’m sure some planning and pre planning and, you know, having the resources to be able to do that, too. So when you started to work your way back into the business, what did you do?

Jillian Lambert 7:51
Well, I started with the mainstream traditional human resource stuff, because that was safe. It was easy. I knew it like the back of my hand, and I could make money, which was the most important thing that I needed to get an outcome. So I started to do that. And I built a business up I did consulting for various companies. And then from there, what I what I would say that that would be the transactional human resource stuff. So onboarding, recruitment policies, that sort of stuff in a bundle. And after a couple of years after sitting and learning practices and starting to meditate, I actually, I guess, the turning point now that you asked me this question is when I started to work with Estee Lauder, and Estee Lauder had a group of women only basically in their organization, and I started to work with women in business. And then things started to change around creating lifework balance. How do I bring my whole self to work when I have a family at home? Or how do I navigate this duality of being a leader and still being compassionate. So those elements started to come into what I was offering, and I started to blend them more and more in my training and my coaching and my team build facilitations in working with entrepreneurs and doing workshops with on top and yours, I started to build in much more of a balanced, I would say, set of skills, rather than it being purely transactionally focused. So there was a lot about helping people learn how to become an authentic, vulnerable, compassionate leader. That doesn’t make you weak. It makes you stronger, actually.

Karen Yankovich 9:40
Right. Exactly. Exactly. And you know what it takes that takes confidence, right? It takes confidence to understand that, that being able to say I’m not sure let me check it out. Or I can’t because of this that takes confidence right? So yeah, I love that you do talk about the the masculine and feminine feminine of all of us. because it can be it is always blended. Right. But it’s just a matter of having that confidence to be okay with that. Right. And, and, yeah, you know, something that somebody the women that I talked to and I know that listen to this that listen or not watch the show. If so they’re so brilliant. They’ve such expertise and they’ve got, you know, years of this, but yet there’s just roadblock, there’s these blocks in the way I’ve needed to be like this, or I need to be like that. Like, it was interesting when you said I ticked all the boxes. So I didn’t get married, and I dove into my corporate job. And here I was, like, I ticked all the boxes. I got married and had kids, you know what I mean? Like, so there’s, it’s interesting how everybody’s boxes are a little different, too. But, but what we’re doing is good. Maybe not for the right reasons. Right. Not that I for one second regret my kids. But but it’s it’s it. You know, this Donald’s on for the right for? I don’t know, I guess there’s there’s no right or wrong reasons. Right. But it was it’s being having the space. I feel like, I feel like what the spirituality does with all of this is it gives you the quiet of mind to kind of be more intentional about the choices that yes, yeah,

Jillian Lambert 11:09
exactly. Anyway, and I totally agree. There’s no, I don’t think there’s right and wrong. And I do my best to stay away from from that kind of vocabulary, even when I’m coaching and someone was like, Did I do the wrong thing? Or have I chosen the wrong decision. And it’s, it’s never about right and wrong, ever. It’s always about what pulled you and diving into that. And the more we do that, the more we can understand how we operate. Each of us are so unique, we so absolutely unique. And we know this scientifically, from our fingerprints and from our DNA. And we want to be we want to be like the power my gosh, it’s so true. And it’s like just be you. You magnificent. Just be you and do you. That’s all you got to do. And as soon as we move away from that, as soon as we move away from how am I supposed to be doing this, whether you’re parenting, whether you’ve been a wife, or whether you’ve been a partner, whether you’ve been a business owner, there’s no book written on the perfect model, right? You just be you. That’s the perfect model and follow that intuition. And I think that’s where that spirituality and I guess business sense merge them, because, of course, they’re business principles that make good business practices. And at the same time, there’s an opportunity for every single person to bring their uniqueness no matter what that is, no matter what they do.

Karen Yankovich 12:40
So I think, thank goodness. Right. And thank goodness. Yeah. So you’re still doing some of this corporate work, right? You still do work with corporations. But you also have you also stepping into a new? Or maybe it’s not new for you, but you stepped into another line of business. Right? So tell us a little bit about that.

Jillian Lambert 13:00
So I do, yes, so the corporate business is still very much there. And I work a lot now with boards and executives and teams around this kind of philosophy, to deepen trust, so that they can navigate more authentically the business world and more sustainably. And then, since 2011, my sister and I have been taking groups to Greece, the place that I went to, in 2005, to start unexpectedly claiming myself back, we started to as a side hustle for lack of a better word, take groups to Greece, I served as a yoga teacher, I do. I’m a near teacher, and we both have a toolbox of experience of modalities. And from last year, we decided to really notch this app and for it to become a real adult business. And because of that, now, we launching three retreats next year, we’ll still do Greece, Greece is our signature trip. And we do local retreats here in South Africa as well. So we will continue to do that. But we have taken it to the next level in terms of what we offering.

Karen Yankovich 14:08
So like tell us about the retreats, what are the intention of the of the retreats.

Jillian Lambert 14:14
So the intention across all three retreats next year, the commonality of it,

Karen Yankovich 14:21
and when you say next year, just in case, you’re listening to this in future, we’re talking about 2024?

Jillian Lambert 14:28
Thank you. Yes. So our intention for 2020 For retreats across all three of them. The commonality is we create a safe space for the participants to create space for themselves. And what we mean by that is, we’ll meet you wherever you at. There’s no There’s no entry requirements. So we meet you wherever you’re at whether you are a mom that is absolutely exhausted and just need to just sleep or whether you’re a business executive that needs face to think or whether you anything In between there just wants to have a good holiday, it’s organized well, where you can do what you want to do. That’s what we do we create a safe space for you to show up authentically with where you’re at. That’s number one. Number two is, yeah, number two is we have a framework or three, and each, each of them has a slightly different theme. And in there, we follow the motto of staying focused with the essence and free on the form. So we do not have an itinerary that gets eight o’clock on the bus, nine o’clock swimming tennis, we do not do that we create an organic space, we will do movement every day, that we can guarantee you and we offer that movement to all levels of a human being fitness and mobility. And in between that we then navigate what the group needs are, and we’ll do our teams or we’ll do workshops, or we’ll play in between so that runs across all the work we do those emphasis, the exciting thing for next year, and I know this is predominantly a woman’s show. But the exciting thing for next year is we offering space in the first retreat for people to come that are men and woman.

Karen Yankovich 16:17
Oh, that’s fine. Yeah, that’s exciting. Yeah, and

Jillian Lambert 16:21
the reason why we doing that is because we’ve done this for so many years, and we’ve had goddesses come a woman come four or five times, and they like, please get that come out with my partner and do something where I can share this joy of being in a Greek village with them. So the first one is a mixed gender. It’s called a taste of grease. And that’s exciting, it’s adventurous, it’s fun, it’s pretty light, we will do daily movements, and we’ll drop seeds of spirituality in but it’s not going to be very deep, and very focused on journey work, it’s going to be quite light. And then the second one is called awakening the Goddess within. And this is one for women who are wanting time and space to do an inner journey. And in there, we still go for outings. And we still have fun. And if you want to sip cocktails, at sunset, we still do all of that. And at the same time, we offer tools and practices where you can do some introspection, and go, where am I? What’s calling me? What do I need to heal? What has been asked of me. And that’s those two are both in Greece. And then the third one’s called nurturing the Goddess within and that one’s in Portugal. And the theme for that one, again, is for a woman who wants to dive deeper into understanding how they are in relationship with others. So it’s very much about nurturing the person in order for you to show up better in inverted commas in your relationships with friends, family, client, just, etc. Yeah, so they, there’s a thread that runs through all three of them. And then there’s a different focus for people that are looking for different things right now.

Karen Yankovich 18:10
Yeah, I you know what, it’s so interesting. You know, of course, as we’re moving into 2024, we’re coming out of years where we couldn’t travel to Greece and things like that. So how did that impact like debt? You know, so from the business perspective, right, you’ve got this business, this corporate business, but then and then this side hustle, would you call it but it also sounds like really a passion business as well. But hopefully a profitable one. Tell us a little bit about that journey was, you know, how did you manage the retreat business when people couldn’t leave their house, nevermind their state?

Jillian Lambert 18:43
So what we did is we have, we have just under 90 women that have joined us over the last Wow, top 15 Or how many weeks 23. From 2011. to Now, we’ve had about we’ve got 89 People actually that have joined us some once and some five times. So what we did when COVID hits is we obviously couldn’t do the retreat for us in South Africa. It affected us for 20 and 21, those two years. So what we did for our inner group, is that we did online events where we did a reunion online, we did workshop online, we connected online. And then both my sister and I started to do a lot more online work. So she took her yoga and who are you being acknowledged online? And I took my toolbox of wisdom online, whether its authenticity immersions, or behavior styles assessments. We actually just we just went online with the things we would do, you know, we kind of separated them out and made these smaller accessible modules, which is turned now into both of us continued business.

Karen Yankovich 19:54
Oh, great. It’s awesome. Well, it’s global,

Jillian Lambert 19:56
you know, global audience which is perfect. asked

Karen Yankovich 20:00
to Who are these retreats most suited for?

Jillian Lambert 20:04
So I would say that our main audience, our woman, except for that first week in Greece next year, are mainly women between the ages of 35. And up. So we’ve had women that are in their 70s come to Greece with us. And I would say they for women that are seeking a pathway to deepen their authenticity is the one area so we really have this yearning when people come they really want to understand who they are, and are often quote, There was a movie called Runaway Bride, I don’t know if you’ve ever watched it with Yes. And my famous my favorite favorite line of that movie that talks into this is right at the end, I think she got married three times or something. And right at the egg was right at the end was this, this clip around her finally trying to figure out how she likes her eggs in the morning, right? Because she had always just done it the way he wanted them. And I always say, Come and find out how you like your eggs, basically.

Karen Yankovich 21:13
Oh, my gosh, that’s amazing. You know, and can I just tell you this, I can still relate to that. And I think I’m sure many of the people listening are. And I’m thinking about, you know, which is one of the things I love about you offering this is that, you know, so many I hope, more women, I mean, my mission is for more women to to get clear on how they can support themselves, right. But even like my, you know, there’s never I feel like it’s always a journey. And even myself, like I am participating in something this year. That is so and I’ve committed is solely for my personal growth, but not my business growth, not my family, not whatever. And as I kind of felt into it to see, okay, do I want to do this or not? The feeling that I was feeling was completely not recognizable to me. And I was like, well, that’s not good. Do you know what I mean? If I don’t, even if I don’t even recognize this feeling of doing something just for myself, then all this is, you know, that is and you know, we need to change that, but it needs to change. So, you know, we see this, and I you know, I mean, my entire business is around supporting women not necessarily as much in their self journey, but in more in their business journey. But still, that’s it, I believe, solely that the work that I’m doing on myself is going to also support my business and my family and all the people and we’ve know this, I’ve probably said this 100 times, you know, put your mask on first on the plane, like we we intellectually know this, but making the space and the time and the investment for it. It just doesn’t happen. And I don’t know why that is so. So do you find that to be a challenge? Do you find that there’s women that are just such a perfect fit? And so in need of this, but are have a hard time making that decision to say yes,

Jillian Lambert 23:00
very much. So spot on. And it’s one of my favorite quotes that I that I use in my coaching as well is, can you disappoint others to be true to yourself. And that was one of my, what’s been one of my mantras my whole life. And what I’ve found, what I find is the generic and this is this will change depending on societies and communities and woman are, but I I’m going to generalize, which I don’t do often. But generally, because of how life has unfolded over the many, many centuries that we’ve existed in it. Women haven’t had the luxury of being on top of the list to make their choice first, we haven’t. Right, we have had to be second. We will you know, we all the way through to not voting all the way through all the way through to patriarchy. I’m not going to get into any of those debates.

Karen Yankovich 23:54
No, and I agree with you. And I honestly, and I watched that play out with people I know, during the pandemic, who they believe themselves to be and I believe them to be more awakened and feminist and I watched it happen where, you know, men had an office and got to close the door because they had to go to work. And women were taking their laptop in the car with them to finish their zoom call while they were driving their kid to school. You know what I mean? or to the right, like for some I watched it happen. And I was like, How is this still happening? And I know these people and I know that if I pointed it out to them, they would be a little blown away by it. Right. But yeah, it’s we’re still doing it. But

Jillian Lambert 24:34
um, yeah, that is the first answer to the question because that is and that is implicit and unconscious most of the time, all the way through. I mean, I can give you the example of and my sister won’t mind me sharing this because it’s part of the story of how we ended up doing our first retreat, but she had two youngsters, two young children at the time, and I called her from Greece in 2010. And I said, I’ve been called from powers above To do a retreat in Greece next year, and I need you to come and do the yoga and she did you crazy, I can’t, I just can’t. It’s impossible. Right? And I wiggled them found my way through it. And eventually, I got her to come by me, the only way I got it to come was to say to her and convince her that it was work. And she had to come because it was work, right? And then no other circumstances could that change happen in your brain in terms of, oh my God, how can I leave my children and what my partner say. And she went through Strife for years for making that choice of putting herself in that position. And this is the reality, when I have info sessions, like we do in an info session tomorrow night, and people come on the call, and I can guarantee it’s gonna happen again, tomorrow, when people say, it sounds wonderful, and it’s lovely, but I just can’t come. And when you dive into that, I just can’t come. It’s not about the money. And it’s not about the time it’s about, I don’t deserve to give this to myself. Right. So that’s, that’s the rule. Right? And when you coaching woman and business, the reason why this is so important, and you add would be interesting, if you find this is that when a woman comes to you and says I’ve got this product, and this is who I am, and this is what I’m doing. If there’s not complete alignment to her authenticity, the success rate will be different, I see that in the woman that I work with is that if they’re not aligning completely to who they are and what they offer, then it shows up energetically. But it’s this default, I don’t deserve this, I’ve got to be here for the children. And I’ve got to be here for my husband or my partner. And I’ve got to be here for the business. I started and, and I’m on number 5678 or nine on the list. That’s what it is. And we’ve got to get ourselves to the top of the list.

Karen Yankovich 26:47
Yes, yes. And it changes everything. So okay, so there’s, I’m sure there’s people, I hope I know this people are sitting going, I’d love that. And hopefully, so we’re gonna let them know, there’ll be links all over the place, and how you can connect with Julian and find out more about these retreats. But what about the people that truly just are not in a place right now? Where they can come to Greece or South Africa? Do you do anything? Virtually?

Jillian Lambert 27:07
Yes. So there’s, there’s a range of options virtually. There’s a couple of free options that I do. The one is the standard New Moon intention setting session, I do every new moon and it’s online. And you don’t have to have a video, you just it’s a 45 minutes for yourself. And I do that in the evenings in South Africa. So I think for a lot of your audience, which should work the next

Karen Yankovich 27:33
day in here in New Jersey, in the US. So that how people find out about those.

Jillian Lambert 27:38
Those are all on my website, Julie Lambert’s dot co.za is my website, there’s all on there. And then I’m going to be launching my calendar for next year where there’s a variety of other things that will suit time and budget. So that’s everything from I do 21 Day journeys, in the beginning of the year, I do a healthy habits journey. And that’s great, we have a global community, it doesn’t take a lot of time and energy, that’s a free offering I give. And then people get to know me. And if they like me, then they can start journeying with me on different things. So you don’t have to be able to fly to Greece or Portugal, have a look at my website, see what calls you reach out to me, Are there lots of different options that you can join me in on a online platform,

Karen Yankovich 28:24
and you have a gift for our listeners for those online? Work? I do not tell us about that.

Jillian Lambert 28:30
So because you’re so far away, and I doubt you’ll be flying to South Africa in the near future. I’m happy to offer all your listeners the 30% of my paid offerings for next year that are online. So my online offerings, which are unfolding when the calendar comes up, feel free to use the code that you’re going to share just now. And you can get 30% any of those. So whether it’s a one day workshop, or whether it’s a weekend retreat online, or whether it’s a five day immersion, the different offerings that will be coming up that you can choose from, and the

Karen Yankovich 29:04
code you would use as Karen why so use the code Karen, why to get that 30% discount, which is awesome, which is awesome. And honestly, I think that everybody needs to do this everybody that listens, you know, certainly listen, you know, my entire business really is lifting women up and wanting there to be more wealthy women in the world because I think women with money can change the world and they can make choices like I’m going to Greece and I’m going to pay somebody to bring food into my family for the week while I’m in Greece. Right? So whatever whatever that is that’s holding them back. So I you know, at the heart of all of that though, is are you are you feeling supported? So I want to just talk for one minute about our our program or she’s linked up accelerator program is the program that is the it’s the place to get going in our program because we fully support women to learn how to step into these new identities. So many of the women And listening to the show and that we support are really reinventing themselves to post pandemic, just as they step into their new chapter. And we want to help them not just reinvent themselves, but rise up while they’re doing that and, and know that there all of this is there for them. Right if they can, and it’s not just about, you know, I give them strategies all day long, you can give them strategies all day long, but the strategies alone are going to just keep them stuck, right? Like look behind me, I got 50,000 books in my house and if books changed my thought my life I wouldn’t need another one. Right? It’s the it’s the one too it’s the talking to people is the energy work is the energetics is the the vibe that surrounds you that that changes everything and retreats like Jillian offers and programs like our she’s linked up accelerator program, are the kinds of things where these are groups of women that are committed to doing this. And do we get together? Right? Do we get together and not being like a feeling like a lone wolf or not feeling like, they don’t know where to get started, we know how to help you get started. So if you want to know what that looks like, just go on over to Karen yankovich.com/call. Again, all these links are in all the notes, wherever you’re listening or watching to this. Just go on over to Karen yankovich.com/call. And you can grab a spot and you get to hang out with people and D our mutual beautiful, amazing person is the first person you meet because she supports all of our, our clients in our on our students in just making sure that they are DS whole role in my business is to make my clients happy. Like that’s it. Yeah, that’s what she does. Yeah, because so many women are not going to ask for that help. So we like proactively make sure they’re getting the support that they need. So Jillian, thank you so much for being here today and doing this with me. I will put links to all of this definitely you want to connect with Gillian, we’ve got you know, her her, her stuff, her her social media links and everything in the show notes you want to connect with her. I’m definitely gonna check some of this stuff out because I think it sounds amazing. And, you know, if you loved what you hear today heard today, I would love for you to take a quick screenshot of what you’re listening to share it on social media, tag me tag, Jillian, you know, we’ll support you like we’re here to support women, right? So, so share this with your network so that we can share your posts with our networks. And everybody gets more juice from that everybody just gets more lovin from that, right? So I would love for you to do that. You know, if you love what you hear heard today, we love your reviews, wherever you’re listening to this, follow the show on Apple podcasts or wherever you’re listening. Now that we’re on YouTube did hit the little bell and get follow us on YouTube so you don’t miss an episode. And know that if there’s also a link in in the show notes, to speak pipe where you can leave me an audio message it you know as much as I love this, the one of the reasons we’ve moved to video and audio is because I feel like it’s a little bit more, it’s a little bit less me feeling like I’m talking at you. I know that I still am talking at you, right? But I feel a little bit less like I’m speaking with you at least I get to speak with Jillian, and you can watch that. But even the solo shows like I feel like they get to speak with you. But the SpeakPipe link gives me the opportunity to respond to you, right like you leave me a message. Tell me what you thought of this episode. Tell me if you have a guest you think I should interview? Tell me a topic you’d like to hear me talk about, call me out or call Julian out on something you heard today and tell us what you think about it. You know, we’re here for that. And I respond to every single one of those personally with a personal voice response. So and it’s me, not some AI bot. So I would love for you to do that. And know that we’re going to continue to be here for you. We’re going to continue to bring the show to you every week with beautiful women like Jillian to introduce. I love being able to introduce the people in my world to you. And yeah, Julia, thanks so much for being here today.

Jillian Lambert 33:51
It’s it’s an honor and I’m just so grateful for a woman lucky in the world that are doing incredible, incredible work, bringing this message supporting other women. I think it’s so needed in our times and I’m so looking forward to continuing this journey that we can support each other.

Karen Yankovich 34:07
Well right back at you right back at you. Thanks so much for being here. Pleasure

263 – Your Business, Your Body: Unlocking Self-Healing Power with Dr. Tanya English

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Tanya English discusses the power of self-healing.

Dr. Tanya English is a woman with a thriving journey of over three decades in the healing world. Starting as a massage therapist, evolving into a chiropractor, and now shining as an energy healer, Tanya is a force to reckon with. She’s passionate about unearthing this inbuilt power we all have to heal ourselves, and I’m equally thrilled to help bring this knowledge to you.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Are you buckled up and ready to dive in? Because this is episode 263 of the Good Girls Get Rich Podcast, and I’m your host, Karen Yankovich. And let me tell you, we have a fresh twist for you, folks! This is our first official video version, providing a thrilling segment of engagement lined up for all our rich girls out there.

Our special guest today is none other than my good friend and esteemed colleague, Dr. Tanya English, a woman with a thriving journey of over three decades in the healing world. Starting as a massage therapist, evolving into a chiropractor and now shining as an energy healer, Tanya is a force to reckon with. She’s passionate about unearthing this inbuilt power we all have to heal ourselves, and I’m equally thrilled to help bring this knowledge to you.

Dr. English employs the unique Blue Note Healing toolkit to unlock this self-healing power and educates people about ways to leverage this potential for their overall wellbeing. Her finesse lies in the Bioenergetic Synchronization Technique, meticulously pinpointing and nullifying negative physiological patterns that hinder the body’s inherent healing ability. As a versatile energy healer, analyzing individual energy patterns is her sweet spot, identifying and clearing energy blockages that interrupt your full vibrance of life.

I’ve had my fair share of twists and turns, juggling the complexities of health challenges, sudden shifts, and work obligations. And that’s where Tanya’s role in my life has been instrumental. But guess what? She doesn’t just address bodily discomforts, but pulls apart the underlying emotional textures that define women’s health.

Speaking about her work, Tanya underscores that each emotional state carries a unique physiology, and getting ensnared in the negative ones impacts our overall health. Circle back to our conversation, it’s a wrap with a gentle nudge for all you women out there about self-care. It’s pivotal, and it often slips through our checklist.

Check out the show notes for links and, hey, drop your feedback on the new video format via Speakpipe. I’d love to hear from you. We’re in this together, ladies! I acknowledge the valuable time you’ve invested here. Stay tuned because this podcast is just as committed to you as you are to us.

Don’t just be rich, be Good Girls Rich! Talk to you soon!

Magical Quotes from the Episode:

  • “Dr. English has been inspired by the idea that we’ve been born with the power to heal. Her mission is to show people that they have tremendous power healing power within and that they can use that power for the highest good.” – Karen
  • “Taking care of ourselves. There’s nothing more important than that. And as women, that’s not always our first instinct, right?” – Karen
  • “Telling the universe what you really want, and writing it in present tense, writing it down, not typing it, writing, it makes a difference. You’re transmuting that energy of what you’re thinking about that brings you joy, hope, love, excitement, anticipation, expectancy, those are all the things that will bring stuff into your life.” – Tanya

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
Hello, hello, everyone. I’m Karen Yankovich. And I am the host of the good girls get rich podcast. And this is episode number 263. And it is, it is it goes down in history as our first official video version of his podcast as well. So if you’re listening to this and all your normal podcast places, you’ll get all the same things you always get. But you can now also watch this on YouTube. And wherever else I just had to share it. So. So the format is a little bit different because we are doing this on video. And I am excited to be here with my colleague and friend, Tanya English and Dr. Tanya English has been working for over 35 years in the healing field first, as a massage therapist, then as a chiropractor and energy healer, Dr. English has been inspired by the idea that we’ve been born with the power to heal. Her mission is to show people that they have tremendous power healing power within and that they can use that power for the highest good. Dr. English uses Blue Note healing methods to help others unlock that healing power and then educate so that people can use those techniques for themselves. And for the good of others. She’s a master of bioenergetic synchronization technique, which works on the subconscious level to dissipate negative physiological patterns that keeps the body from healing. She’s also an energy healer with the ability to look into the energy pattern of an individual and discern and remove energy blockages that keep one from their fullest expression of life. And I have got to experience all of this personally, as well as professionally with with Tanya. So Tanya, I’m so excited to have you here. Thanks so much for being here with us today.

Tanya English 1:28
Well, thanks for having me, Karen. It’s a pleasure to be the first video.

Karen Yankovich 1:31
Yeah, it’s exciting, right? It’s exciting. Oh, he’s trying new things. We’ll see if we continue with this. Oh, he’s trying new things. But, you know, um, can I tell the audience a little bit about how that works, not necessarily how we met, but how we ended up coming to me coming to you to say, yeah, so share. Yeah. So Tanya, and I were working to have been working together for a while. And I had in the beginning of 2023, I just had this craziness going on in my life. I had, you know, family challenges, and I just last minute decided to move and all this crazy, crazy craziness. And trying to hold it all together and trying to be there for those people. And oh, by the way, run my business, right. So I was on call with Tanya, and she was talking about how the kinds of ways she helps people. And we were kind of collaborating on how she can bring that to more people. And in my head, I’m going, I need this, I need this personally, because, you know, as a mom and a daughter and a partner and all the things, you know, I I genuinely want to be there for people. But I also want to be there for you for for the podcast listeners for my clients and for the people that invest in me and because right now you’re investing your time with me, even if you’ve even if you haven’t given me your credit card, you’re investing your time with me. And I take that seriously. And I just felt like I wasn’t showing up. And by the way, I had COVID the very end of December. So I was doing all this, like two weeks after I had first I had been diagnosed with COVID. I was testing positive for like, I think 12 days, you know, so I was exhausted is not like it’s not the word. So I reached out to tiny because I know that what she does is she What I love about your bio, Tanya, is that you help people heal themselves, like you understand that it’s in there. And I knew that but I couldn’t access that. Right. So I haven’t even let you talk yet. But I wanted to let everybody know kind of set the stage for how important I think as entrepreneurs, especially if we are shifting, you know, maybe you’re shifting from corporate to entrepreneurism or you’ve got a new chapter ahead of you. We taking care of ourselves. There’s nothing more important than that. And as women, that’s not always our first instinct, right? So tell us a little bit about you what brought you to want to do this work.

Tanya English 3:50
So the women in general, right, we put ourselves on the back burner, that means we’re simmering all the time back there. And eventually what happens is either all liquid dries up, and it burns or something goes off and we have to pay attention. That’s the thing that happens, burnout or something goes wrong, and we have to pay attention. And paying attention means putting our attention on actually taking care of ourselves. You know, this year for me has been like that, too. I came up with a couple of things that are happening in my physical body and I’m going okay, well, I’ve been doing so well. Why why is this happening? Because I want to take care of other people. That’s what I love to do. Taking care of myself, okay. All right, I have to get pretty serious about this. So, you know, doing the same old thing really wasn’t working for me either. And so I had to do new things and like, get outside my comfort zone because that’s where the new things are, right? So it makes a difference when you actually put attention on your intention, then there’s no tension

Karen Yankovich 5:00
Whoo, that’s a great line. That’s a great line. Look it up. We’ll definitely we’ll definitely be sharing that line when we promote this episode. Yeah, so but you know, one of the things I love the most about your tiny is that you come to this place of healing with you know, of committed being I have a commitment to being a healer, with not just the right brain energetics, but the left brain training, right, you are trained and, and certified. And whatever you call a certification

Tanya English 5:29
chiropractor, I’ve been practicing for over 30 years chiropractic, I was a licensed massage therapist before that. So I’ve been studying anatomy and physiology all those years. That’s what we do, we learn about the thing that we’re working on. The other thing that I learned that I study is what’s influencing that, because we’re not just the sum of our parts, was more than that. And so that more than that part is the part that I’m really interested in, because that’s what’s influencing the physical. So in chiropractic, chiropractic philosophy, one on one is remove interference from the nervous system, the body heals, why the nervous system, because it’s the communication network for the whole entire body. And beyond, I’ll say that, because we’re getting there. Yeah, if you remove interference from the nervous system, then the feedback loops that happen can be like, in reality, they’re getting the right signal, if there’s interference, and we call that a bone pressing on a nerve, so that the nerve gets either too much information or not enough, then that organ at the end of the nerve, whether it’s a muscle or a liver, or, you know, whatever it is, that’s not getting the proper information. So it’s all about communication and dialing down the static so that the signal comes in clearly. So here’s the other part of that. Not only do we have this physical part, but our emotions and our feelings are how we interact with the world. And every single emotion that we have every feeling that we have, has its own physiology. So would you agree that happiness is a little bit different than bliss? Yeah, yeah, absolutely. And that piece is a little bit different than calm. Yes, kind of synonyms, but they are a little different. That’s why we have different words for them. Hmm, I like that. And every time you have a feeling, whether it’s regret, or shame or blame, it has a different physiology and those physiologies, those negative ones that I just talked about, can get stuck running over and over and over. And the reason why they get stuck is because they happen with intensity, or they happen chronically over and over again. So the body memorizes the pattern and goes, oh, I’ll just do this now. So talk about your body and your cells, like it’s another entity because it makes it easier for me to relate concepts. But your body only knows two parts. It only knows two modes, really, it knows survive and not survive. So if it thinks it’s in not survive, it’s going to do whatever it has to do to survive. So it memorizes and that pattern becomes subconscious. Now you don’t have to think about it anymore. It just happens. The example I’ll give you is like, if you’re driving to the grocery store, are you thinking about driving? Are you thinking about what you’re gonna get a store? Right, the driving is subconscious. That doesn’t mean you’re not

Karen Yankovich 8:45
looking at how many times have you arrived someplace and barely remembered how you got there, right? Yeah,

Tanya English 8:49
yeah, exactly. And so you know, it, we don’t realize that we’re creating these patterns, but the emotional pattern gets created to and when that’s overriding what’s happening presently, when that pattern is overriding present time, we call that a subconscious emotional memory override, we call the c mo for short, subconscious emotional memory override. Your body is doing this emotional pattern that it’s supposed to do physiologically, and it’s overriding present time. So when I’m doing muscle testing with people, and I say hold your arm out, and I’m going to press on it, and when I say hold, you hold your arm there and I can push their arm down, and I can get it from here to here. That means the body’s going Yeah, yeah, I’ll be with you in a second. I’m kind of busy. What? Yeah. And we can do that online as well. I use a surrogate for that. So I’m not actually touching the person that I’m online with, but I have a surrogate that I use for that. And it works really, really well to help people understand. My body isn’t impressed. that time because in present time I said, Yes, I’m gonna hold my arm. Right. And and so the thing that I teach people when I’m working with them online is how to do muscle testing for themselves. How to do how to find a yes or no is my body mind spirit in agreement with the statement? I forgive myself for allowing this to affect me negatively? No, it’s not an alignment. Right?

Karen Yankovich 10:24
How many you know, I mean, gosh, I can probably think of 100 things that have happened. I gotta say to me, for me, or, or I experienced, maybe things that I’ve experienced in my life. That could be some of those energy blocks, some of them more intense than others, but some of the little ones that don’t seem like a big deal. But if you’re still in my head, right, they’re there for a reason. What if

Tanya English 10:45
it’s happening when you’re pre verbal? Before he knows what is happening in utero? Yeah. What if it’s happening, generations back? So the work that I do, I can clear that stuff, generations back lifetimes, generations, it really doesn’t matter. If you believe in past lives, what matters is the story that’s coming out of you. Right? So when I’m reading people’s energy, intuitively, that means I’m picking up their vibration, and I’m translating it into words that I can relate back. When I’m doing that intuitive energy scanning, then I can tell the person here’s where I see this as blocked. And that’s what we need to work on first, second, third. So we get that idea of,

Karen Yankovich 11:31
it’s so important. You know, I don’t know if I ever mentioned this to you. But I saw one time, something that said there is a part of you that remembers being in utero. Absolutely. Like, gosh, like, That’s so crazy. Could you think of your mother and right? You don’t really imagine yourself inside of her, right? Like what you were. And I’ll

Tanya English 11:50
tell you a story when my sister and her daughter were traveling somewhere. And she said, Oh, that’s when I was the mom and you were the baby. And she was about three or four years old at the time. So she had forgotten all this stuff yet, right? And then she said, Oh, yeah, that’s where the rainbow came out of my belly, the umbilical cord. That’s where the rainbow came out. Wow. Yeah. Pretty amazing. So when you’re talking to little kids, like three or four years old, they’re verbal, they can tell you can ask them questions, see what happens. Sometimes they remember sometimes they don’t I have a client who remembers three of his past lives. Like, wow.

Karen Yankovich 12:29
Wow, interesting.

Tanya English 12:30
You know, people are fascinated.

Karen Yankovich 12:32
I talked about this forever. But let’s talk about how it

impacts us today. Right. So, you know, when you’ve got that, you know, you talk about the fact that these are energy blocks in your lives right now. Right? And I know that a lot of the work you do is around grief. Right? And we’ll talk about this for a minute because we at least me, I can speak for myself, I feel like I try to compartmentalize, you know, and I know that there’s only so much I can do about that. But you know, you’re you came to this work with grief around stillbirth and pregnancy loss. And no matter how I you know, have not experienced that, but I can imagine that that doesn’t go away. You know, that is just such changes part of who you are, you know,

Tanya English 13:12
it changes and so, you know, I talk about it very freely and openly because this is the thing is like, it’s stillbirth. People don’t talk about it. And then you have that happens to you and people start coming out of the woodwork. Oh, yeah, that happened to me. Yeah. But see, we don’t talk about it very much. Now. Nowadays, everybody’s talking about everything. So you can find a podcast on it. Right. But right. What I’m saying is that people don’t know how to talk about grief in a way that is uplifting. Now, here’s the thing. This is a big picture, kind of look at it. And you have to decide, are things happening to me? Or are they happening for me? That’s a big leap for a lot of people.

Karen Yankovich 13:52
It is a big leap. And it’s one of the questions I hate the most. I get it. I mean, I when I say I hate it, I don’t hate it, I get what you’re asking it. When people ask me it. I’m like, Oh, God. So I know. I know. Like, it’s happening to me, like, I want to be all like victime around that, right? I know that actually, I know that’s not supposed to serve anybody right

Tanya English 14:12
now. The whole idea of that you’re responsible for everything that happens in your life. I mean, it’s not your life that I’m living here and it’s mine. So I’m responsible for what happens in my life, right? Responsible doesn’t mean blame and shame. Okay, this is where this starts to get. People’s people’s boundaries are fuzzy on this because they’ve been taught, don’t talk about yourself. You’re not worthy. You don’t measure up this is the stuff that we hear, like, you got an A minus, why didn’t you get an A plus? What’s wrong with you? Right? This is stuff that I hear from my patients and my clients. Like, if nothing was ever good enough, I couldn’t get anybody’s attention. And here’s the thing, it’s like it, it compounds as you grow because now you’re going well, I’m never gonna have that happen again. So you’re reacting about what didn’t happen. And then you say, Well, I’m never going to do that to anybody else. Now you’re still reacting about what happened. It’s not about this reaction thing that we have. And I was just talking to a guy the other day, he goes, everyone I meet how some negative aspect of my mother and I said to him, Have you forgiven your mother and it stopped him dead in his tracks? He was like, Oh, I said, we could work on that.

Karen Yankovich 15:27
Yeah, because listen, I, you know, I, as a hero of us, of course, I can relate to a lot of it. And there’s a part of me that thinks, like, let’s just use the, as something that’s not quite emotionally charged, like the a minus and a plus. Right? Which is emotionally charged. For some people. I get that right. But for what? Absolutely. Right. But wouldn’t it absolutely suck from the every bottom of every heart, that that moment in your life was interfering with your success today? Yeah. And like a met? Like that’s where that’s the part that I think that’s the importance of the work that you do. Like, these are the things like we’re trying to, we think we’re over them, or we think we’re past them. And then, you know, like, I can think about, you know, I’m divorced. And I can think about the challenges I have with my ex husband in Good grief, Dwight, here’s the last person on Earth, I want to be in the way of my successes today. Right, like so. So this is such important work, because it’s easy for me to say, No, I’m done. I’m over that. And

Tanya English 16:28
I’ll tell you what happens when you do that. When I just was working with a relative of mine the other day on this? And I said, Have you dealt with this situation? What happened five weeks ago to you? He doesn’t I had a really bad situation with somebody who I used to look up to. But I don’t talk to him anymore. So I’ve dealt with it. Oh, no. No, you have, right, right? When you decide that you’re going to cut somebody out of your life, that’s a loss. That’s grief, and you haven’t dealt with it just because you decided you’re not going to talk to them anymore. So

Karen Yankovich 17:02
they’re experiencing energy blocks in those cases like so we know that these people have we are having energy blocks, right? How are we experiencing those energy blocks as

Tanya English 17:11
grief that is not that you’re not able to get over as the recurring thought that keeps saying to you, you should have said this, you should have said that you should have done this, this all this shutting and on yourself and other people, it comes out as reacting to something in present time and the reaction doesn’t match it like getting really upset over something that has nothing to do with what’s going on at the present time. Because at the present time, somebody didn’t put the right spoon on the table. Right. But you freak out, as people like to say, and you have and you go off the off on a tangent and get so upset. This is another indication that something’s wrong. If you’re crying all the time, if you’re there’s so much grief in there and you can’t let it out. I just wrote a text to somebody who hurt me seven years ago, and I went, you know what, this is still hurting me. And I’m done. I’m going to tell you what you did. And here’s what happened. And, and it was a cathartic for me. I don’t really care what they thought, but I needed to get it out. And so that’s what I did. And it wasn’t like they didn’t care. But it’s not. It’s not about them. It’s about me. And I understand what people say like, Yeah, but it’s just so selfish. It’s not selfish. What you’re doing is taking care of yourself. This stuff has been brewing head

Karen Yankovich 18:36
is such a dynamic right there taking care of yourself is not selfish is something we all should be saying.

Tanya English 18:42
I told somebody recently, I said, Well, what I really do is help people love themselves better. Love themselves more. And she said, Well, that sounds narcissistic. I said, Well, narcissism is me telling you how great I am. That’s narcissists. Right? That’s not the same as loving yourself. Loving yourself as treating yourself like you would treat your best friend. Like, would you would you lie to your best friend? Right? Would you to keep telling them? Oh, it’s nothing. Don’t worry about it. Right? Because what’s gonna come back out of that you don’t understand. This is a big deal to me. And they would go Oh, yeah, just forget about it. And you’re like, No, that’s that’s not I can’t see you can’t forget things. You can forgive them, and then they don’t have power over you anymore. Like, the reason why I wrote that yesterday, right? I don’t want to to have power over me anymore. So I said, here’s what happened, and I’m not interested. And that those kinds of things. When you’re ready to do that, you’ll do it. You’ll do it. And it’ll be like, Oh, I looked at that burden. One of the things that I do with people is I go in and we find out where those things are, and it’s totally subconscious. So you can’t do it yourself. Right? You can’t find out what you’re saying. Consciousness doing yourself unless you have a lot of training on how to do that, which I can train you how to do that. But it’s really important that you have another set of eyes. We’re not meant to do this by yourself. Right? So

Karen Yankovich 20:13
it’s so important, you know, we’re two or more gathered

Tanya English 20:15
there I am also that’s what sources, right? So when we come together, then we can both relay what we’re getting, and have it mean something. So

Karen Yankovich 20:26
how else I’m gonna say I’m assuming by like, kind of what you did with that text is one way of just kind of like stopping the negative patterns that are happening, right? What are other ways we can stop the negative patterns that are happening in our

Tanya English 20:37
lives? Well, I’ll teach you one right now. And that’s four count. Breathing is so simple. Okay, so it’s really simple. And if you just follow along with me in the next 32 seconds, you’ll feel different. So let’s do it. Let me ask you, and anybody who’s watching or listening to this, put where do you are in your mind? Where are you are on your stress level right now? It’s the day before Thanksgiving, we’re doing this. So there’s a lot of people that are stressed.

Karen Yankovich 21:04
Hey, so are you in a one to 10? I’m an eight. Yes,

Tanya English 21:08
she’s an eight. Okay, good. So, we’re going to do this breathing exercise. And in 32 seconds, that number should come down. So let’s do this. So exhale all your breath out. And breathe in to a count of 41234 Hold it in 1234, exhale through your nose. 1234 hold it out. 1234, inhale, 1234 Hold it. 1234 exhale, 1234, hold it out. 1234 breathe normally. Okay, how do you feel,

Karen Yankovich 22:02
I definitely feel a little better. I definitely feel a little better.

Tanya English 22:05
Maybe you’re seven now. And then maybe

Karen Yankovich 22:07
even maybe even a six. Because I can’t let myself get worked up. And part of that what I needed to do in that moment was just unwind a little.

Tanya English 22:15
And you’re not. And here’s the thing, a lot of people think if they unwind, like you said, they’re going to completely unwind, right, like, you’re gonna be left as a puddle on the floor. That’s not gonna happen, right? It’s not gonna happen, you’re still going to be you. This isn’t some kind of mind trick. It is in the sense that you’re taking over a subconscious pattern breathing, you’re doing it consciously. It’s the one thing that connects you to life. You can live without food for days, you can live without water for a while, for minutes without breathing your day. So you’re connecting yourself to life, you’re putting that intention in there that I’m I’m about to calm down. And this is going to balance fight or flight and rest, digest and heal. So when you go into a fight or flight pattern, blood pressure goes up, breathing goes up, eyes dilate, all these things happen, your bladder control might be gone, right? You might faint because all the blood goes to your periphery, and you fall over and faint. Your body’s doing that so that it will start breathing again and be normal. So your body’s going to take over when you’re in trouble. Okay, so that’s fight or flight response. If you just let that happen and you don’t do anything about it, it takes hours to come out of that. That’s why EMT workers have a 10 year shorter life expectancy.

Karen Yankovich 23:37
Wow. Wow.

Tanya English 23:40
So when you’re doing something that actually actively brings you back to rest, digest and heal, like for count breathing. There’s other things too, that this is the easiest one to show you in this rectangle here. So when you do that, you’re telling your body I’m listening. I’m taking this time and I’m going to do it and that was 32 seconds Come on. Wow. That’s whales in traffic.

Karen Yankovich 24:06
Right I get that I get that. Alright, so I don’t want to spend a ton more time because we’re we’re getting close but I do want to ask you quickly though. I know a big part of the work you do is founded in music. So tell us a little bit about that. Why music and how does that impact all the

Tanya English 24:22
Blues as a healer and I love blues music and have always loved it since the first time I heard Muddy Waters. Sing manage boy Oh, this is different.

Karen Yankovich 24:36
Tanya is a Jersey Shore girl even though she’s not there now. So Tanya, and I can relate when she says that I picture you know I picture like I can almost imagine where you were when you heard that song.

Tanya English 24:48
Well, it was it was a long time ago and I moved to the Iowa to go to chiropractic college Iowa borders. One of the borders is the Mississippi River. The other borders the Missouri River. All right. And so we’re between these two rivers and Mississippi River Vic’s biter back is from Davenport, Iowa. That’s where chiropractic was born is the only place on the Mississippi where it travels east to west. So we call it where, where the Mississippi is subluxated. That’s where chiropractic was started. And so lots of blues music in this area, and lots of blues musicians and I met a bass player turned out to be my husband, and bass

Karen Yankovich 25:30
players, I get that. Just some about those bass players.

Tanya English 25:34
Yeah, you know, there’s some really good jokes about that. But anyway, so I met him and and when I was starting chiropractic college, and as I was working my way through, he was playing in a blues band. And we were going to the blues fest, which is right there on the Mississippi River in Davenport, Iowa. We went to the blues fest. We were there at the same time we met the next week. And the rest is kind of history. But at the end of my time at Palmer Chiropractic College, I was pregnant, and we were waiting for our son to be born. And things took a turn. And he was still born. And so I said that I know this is important for me to pay attention to because as a healer, first of all, I had a lot of questions about how could this happen. And second of all, show me what I need to know so that I can help more people through something like this. And because I’m a student and observer, as well as the participator. And we I said just put me where I need to be for healing to happen. And so we were at the blues fest that summer. And I said I want to go in and see the blind Boys of Alabama, because I’ve heard them so much. And I want to see them in person. So I went to the 10 stage Edwin to the main stage to watch the band he wanted and I had a healing like, no, no other in that performance that day. I mean, I felt waves and waves of love, just washing through me, surrounding me. I felt so loved it was out and that was there were strangers I had no I didn’t know anybody there. It was amazing. And so, as that experience happened, I came back out we met in the middle between the two stages. And he looked at me he goes, Are you okay? And I said, Oh yeah, I’m really, really okay. Because I knew in my knower in my nowhere in my heart that I was being held in love. That love was surrounding me. And that I was supported by the love that was there for me. And there was more than that. So I got this really major sense of how much love there is. Fast forward. So went through that experience. I have lots of stories about that, as was very intense experience. And as we were moving through I also had another son after that he’s now 27. And we had to I had two bonus daughters Ed’s from his previous marriage that lived with us. And as that happened when they were growing up and moving away, we started our blues band. And I was singing with his band every so often. And then people were like, Why aren’t you guys doing a band together? So about 13 years ago, we started the tiny English band. And we’ve been playing all around and ended up on stage at Kingston mines with Joanna Conner once and I mean just amazing things I’ve played at the Mississippi Valley blues fest now twice, bringing healing with the blues, right back to the stage where I had my healing experience.

Karen Yankovich 28:50
That’s amazing. Talk about like a full of it. When

Tanya English 28:53
you have full circle moments like that in your life, your life is magical. Wow. It was just the most amazing experience. And then my friend Gloria Hardman, alligator recording artist, alligator records. She said, Well, I’m best friends with Jimmy Carter, not the president, the last remaining original blind Boys of Alabama. Okay. And she said, I want I told him your story, and he wants to meet you. And we went and have dinner with them before show

Karen Yankovich 29:21
makes me that brings tears to my eyes.

Tanya English 29:23
It was just amazing. As amazing. That’s amazing.

Karen Yankovich 29:27
I did not know that. That’s incredible. So

Tanya English 29:29
So I had dinner with them and just hung out you know? No biggie. Hang out with those guys. That’s the

Karen Yankovich 29:37
leg. Okay, so that’s the life you step into though, when you just open yourself up to possibility. Absolutely. Part of everything we talked about here on this show. That is you know, like, I want everybody listening to be have that moment of this is my life. How cool is that? Right? Like, yeah, that 30 years

Tanya English 29:54
from the day and I met we’re on stage at the Mississippi Valley blues fest. Wow. 30 years, it was unbelievable. And then last will winnaman. This September, they came back to the blind Boys of Alabama came back to the area. They’re friends with friends here. So we went and had dinner with them, had a great time went to the show that night, had a great time, they were opening for Robert Cray, awesome, awesome. And just being able to have those kinds of connections with people. And it turns out their road manager Chuck and his brother Ricky, who’s in the who’s a singer in the group live in the neighborhood next to my son, Sam and Atlanta. Like wow.

Karen Yankovich 30:39
So this is so this music now is just infused in everything you do all of the healing that you do, you have almost coined the phrase healing with the blues, right? And that’s a big part of healing. Go there. Yeah, we’re we’re gonna put links to all that in all the places. So you have a place where people can experience your work personally with this powerful personal affirmation PDF and audio. Right, so we’ll put a link, can you tell us a little bit about that?

Tanya English 31:04
Yeah, the the thing that will start the ball rolling is if you start telling yourself what you really want, telling the universe what you really want, and writing it in present tense, writing it down, not typing it, writing, it makes a difference. You’re transmuting, that energy of what you’re thinking about that brings you joy, hope, love, excitement, anticipation, expectancy, those are all the things that will bring stuff into your life. So if you’re expecting presents for your birthday, that feeling like I know it’s gonna be great. And you’re counting how many sleeps until you get your presence. That kind of anticipation is what’s bringing things toward you. Right? So it’s easy for you to do.

Karen Yankovich 31:54
So we’ll put a link to it. God, doing

Tanya English 31:57
the personal powerful affirmation means you’re writing it about yourself, you’re not taking somebody else’s words and making it you’re making it yours and important that it take you through the exercise of what you’re going to do, you can get the audio, you can get the PDF, you can read it, and you’re going to be able to see what is most important to you. Awesome, awesome, then repeat it and repeat it, repeat it and tap on it. And all those things.

Karen Yankovich 32:27
Definitely do that. Definitely do that. So I’ll put a link in all the places underneath in the show notes here. But also, I will create a link if you go to Karen yankovich.com/dr. Tanya will, it’ll take you right to that page too. So you can get if you’re listening to this in the car, just go to Karen yankovich.com/dr. Tanya, and it’ll take you to that place. Tanya, this has been amazing. Thank you so much for doing this. We’ve been talking about doing this for a while now. And haven’t haven’t made it happen. So I’m so glad that we finally got to doing this. And you know, Tanya is one of the beautiful, amazing women I get to hang out with and our she’s linked up world. If you want to know what it looks like to get some help. So you’re stepping into this, just this bigger life. Grab a spot on our calendar, go to Karen yankovich.com/call, you can get a spot on our calendar. If you love this episode, and you loved you know, hearing this and you if you think you the people in your audience need to hear this, then take a quick screenshot of the show, share it on your social media tag me tag Dr. Tanya all of our social is in the notes below so that we can share it with our audience. Because we appreciate you doing that so much bringing this conversation to a new audience that we will absolutely share that them with our audience and get you that same visibility. Right. So that’s how that’s how we lift each other up. You know, in my my commitment to this world is I want there to be more wealthy women of influence in the world. And this is how this is a free way to continue to move that energy, a lot of the energy we talked about today, right? It’s just lifting each other up being in that space of support, and lifting each other up. So just go to Karen yankovich.com/ 263. You’ll see all the all the things we talked about here today are in there, you’ll see the link to the calendar. So if you want to look know what it looks like to get some support with this. Grab a spot there. And, you know, thanks so much. Yeah, thanks for being here for our first video podcasts like this is all like new. So we’re just I’m just rolling with it. I’ve done this is episode 263. So I’ve said these things many, many times, right? But it’s just a little different to say it in this so thanks for bearing with us with this. In the links in the show notes. There’s a link to speak pipe. Or you can go to Karen yankovich.com/speakpipe and leave us an audio message. Let me know what you think of this video version. Let me know. You know, I respond to every one of those personally so I love getting your messages there. So I will love you love everybody. See you back here next week with another episode. Thanks for being here.

262 – Do Your Clients Even Know if You’re a Real Person? with Karen Yankovich

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to leverage AI while maintaining the human touch.

People are starting to wonder if they’re even interacting with real people. Here’s how to maintain that human touch!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Wow have my views on artificial intelligence (AI) and digital marketing have transformed! If you would’ve asked me a year ago, I would’ve told you AI isn’t my thing. But now? I’m all about it, and how it can make my She’s LinkedUp training programs even smoother!

But let’s make one thing clear: The human touch in what I do, especially steering clear from LinkedIn spamming, is irreplaceable. Yes, I’m intrigued by AI’s level up in content creation, customer service, and personalizing user experiences, but injecting authentic-you in your content? That’s how you make noise in a sea of AI-crafted content.

I’m hearing people concerned that the interactions they’re having are even with real people! Can you believe we’re in a world where we have to assure that?

In every bit of content you put out there, weave in your stories, your perspectives, your feelings. Making your audience feel a connection with you is the mark of successful content. With authenticity comes trust, and with the AI wave getting stronger, it’s essential to portray a genuine persona in all your marketing endeavors. I always emphasize the power of emotional intelligence in creating rapport in your marketing game.

There’s a dark side to relying too much on AI. I see AI as a starter tool, a handy assistant, but never a crutch. Content comes alive in the human dance of words and feelings, and AI can’t do that dance for you. Relationships built on human interactions are genuine, and AI simply can’t emulate that essence.

Throughout this podcast episode, I reassure you that even while playing with various AI tools, I’m committed to authenticity, maintaining that Karen touch that you know and love.

Episode Spotlights:

Magical Quotes from the Episode:

  • “A year ago, I wasn’t all about AI, but now – I see its potential, especially in streamlining tasks and improving my training programs.” – Karen Yankovich
  • “The human touch, especially steering clear of LinkedIn spamming, is something AI can’t replace.” – Karen Yankovich
  • “Your authenticity is what stands out amidst an ocean of AI-generated content. Infuse your stories and perspectives into your content.” – Karen Yankovich
  • “AI is a handy starter tool, but shouldn’t become a crutch. Content thrives in the dance of human words and feelings.” – Karen Yankovich
  • “Even while incorporating AI, I’m committed to authenticity, maintaining that genuine touch that makes us uniquely human.” – Karen Yankovich

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 262.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is episode 262 of the good girls get rich podcast. And a year ago ish. I talked about how I just thought AI was just not something I wasn’t at all interested in on this podcast, I will leave it there because it’s just interesting how fast things change in a year. And now I’m like, I’m all in. In fact, moving into 2024, we’re going to be incorporating lots and lots of AI techniques into our she’s linked up training. I think that there’s lots of ways that we can use it to just to to take some of the load off of our to do list, right? I think it’s a really great assistant in some areas. You will never, ever, ever, and oh my gosh, if if in 2024 I’m talking, I’m writing an episode saying Remember when I talked about that I was never going to do this. You get to call me out on this. But I can promise you that I can’t imagine what would it need to change in the world? For me to ever say we’re going to use AI to connect with 100 people a week on LinkedIn and send out spam messages. That’s not what I mean, by leaning into AI. I think that there’s a lot of good reasons to use AI and AR marketing. And we’re gonna be talking more about that moving forward. If you’re doing research, if you know things like that it’s more of a first draft tool. It’s open on my desk all day long every day, right my the chat GBT prompts and we’re exploring some other AI tools. And just so we’ve gotten so good at using it to help us identify who our ideal client is and what their wants are and what their needs are. But here’s the thing, what has not changed, besides the fact that there’s no way I’m ever going to use AI to spam my LinkedIn network. And nor do I ever recommend that you do that. I think that that just is counterintuitive to everything we’re talking about, and everything that we need to do in this in this marketing world we live in. But I heard something recently, that really kind of shook me to the core a little bit. It was somebody that was connected to on Facebook that was talking about the fact that they recently got a high ticket client. And all the interactions, I guess were via DM and things like that, which is not common, right. Like most of the most of the time, I’m talking to people on Zoom to enroll people in more programs. But there are people that just want that are happy chatting with you in the DMS. I’m cool with that too. But before they would give them their credit card, they asked them to do a video talking about things that they had specifically talked about. So they knew they were real, that there was a real person that they were talking to, I was like, wow, I get that I get that right, do you get that? Now, here’s the thing, there’s probably AI tools that will allow you to do that, right, there’s probably AI tools that will allow you to create that will create a video as you talking about these things, right. So we’re not going to get into that right now. But what it what it made me think about was the importance of letting people know your FurReal. For the last year or two I’ve been talking about marketing has been getting needing to be more intimate, right, your marketing needs to be more intimate people need to know that they need to know like and trust you, you know, when the work that I’m talking about here, and you’ve heard me have heard me say this a few times is I’m not really here talking to you about how to sell a pen, I’m here to help you get a distributor that wants to buy 10,000 of your pens, right. And if somebody’s buying 10,000 of your pens and giving you that credit card for that big fat, juicy opportunity, it’s so important that you’re in your marketing, you’re portraying that you are in fact, a real person. Okay, and I can’t even believe I’m talking about this now. But it’s so true. It’s so true. You know, with the rise in AI in marketing, you know, it’s being used to create content, it’s customer service, personalization of user experiences, right? So can you understand why this authenticity is so even more important than it’s ever been in this kind of like high tech context that we’re talking about? You know, when I interviewed Donald Bravada, for the show, and we’ll link to this in the show notes, Don and I talked a lot about AI and AI over the same generation. So, you know, we’re not like, you know, we’re not in our 20s anymore, but understanding the power and how cool these tools can be when used in the right places. But as we use them more to create content, as we use them more even for customer service and things like that, it’s even more important that we show up in as our authentic selves. So, you know, there are some challenges, you know, differentiating between content created by humans and content created by AI. Right. So it’s important though, you infuse the human touch, listen, we’ve all seen them. And frankly, I’ve used them right, like create all your content in 10 minutes with you know, these two tools right can Canva allows you to upload a bunch of quotes and then merge them with templates and then pop out a bunch of stuff, right? I love all that. But then I do think that when you’re creating the captions around all of this, and the descriptions to all of this content, you want to infuse your personal point of view, right? Because if you’re not infusing your personal point of view, then what makes you different? Why is anybody gonna buy your stuff or invest in you over someone else, you know, somebody reached out to me recently, and somebody that had no experience whatsoever in content creation, or writing, saying, Oh, my gosh, I’m gonna start writing, I’m gonna use AI to start writing. And it was like, again, a little bone chilling to me, because they probably could do that, right, they could probably create a really comfortable living now doing these things. So as somebody who is kind of anti that, and creates a really comfortable living, and teaches other people how to create a really comfortable living, by being authentic, then you have to make sure that you are getting you know that you’re differentiating your content from that content that’s just getting put out there. That’s just getting a tool spinning. And then to get out there. I love the idea of using a tool to get you started, right? But then you’ve got to infuse your point of view your human touch your stories, right? Because this is what builds trust. Authenticity builds trust. And in this era, where AI generated content is just growing. I mean, I’ve never seen anything like this in all my years, and I’ve been around a while, right? It’s so important to be transparent and genuine, when you’re building trustworthiness and reliability into a brand. Right? So you need to be spending time creating that trust creating that transparency. And with things like video, more video, right? Even this podcast, I probably could, you know, I mean, I’m gonna say maybe in a year, I could just put some ideas into a, you know, into something and say, you know, can you just pop out a podcast for me, I’m tired this week, I don’t want to do it myself, right. Like, maybe I’ll be able to do that at some point. But hopefully at that point, at least, it’s got enough knowledge to know who I am and what I talked about what it sound like, right? Like he believed we were talking about this. So you definitely want to continue to be transparent and genuine. With things like video with things like audio, especially if you’re on camera, actually, honestly, showing up in person as often as you can, I think is going to become even more important than it’s ever been before, at least in my brand, at least for my brand, write more in person events, more in person conferences, I like to have in person meetups, when I can if I’m going to be in other parts of the world, or even here in New Jersey, with the people that are in my shoes linked up products and programs, because I like to meet people in person, I have a commitment when I build up my marketing plan for the new for the upcoming year, I have a commitment to doing weekly lunch dates, I want to have a date, a weekly date in person with somebody so that I’m actually getting out of my office more and I’m seeing people and meeting people. And I you know, I would like that maybe that’ll be you. Right? You know, there’s a lots of conferences on my agenda in 2024. I’d love to see you there. Because this is how we build trust with authenticity. Hey, it’s Karen. And I wanted to just jump in here for a minute. And just remind you that you know, most of the people that listen to this show, or that I work with are smart, successful, busy people. And I’m sitting here saying we don’t want to spend a tool to do this work for you that you’ve got to do this work yourself. To get that it sounds like maybe that’s a lot of work, it’s absolutely not, I have worked really hard to create a simple process that allows you the CEO or the owner, or the person who is responsible to be building the wealth in your life, to have a process to have the kinds of calls on the calendar that can allow that wealth to grow. Without it sucking up hours and hours and hours of your time, which is why I talked about in this episode that we’re going to be incorporating a lot of AI techniques into our program, because I do think AI can alleviate some of the busy work that we do. Because you know, I personally am very committed to ensuring that we’re falling into these terms of service with everything that I teach, because, hey, listen, we wanted our LinkedIn accounts to get suspended, right, because we’re doing all this work. So as we do that, it means we’re not using a tool to spin to send out a million spam messages. But it also means maybe your VA doesn’t login right to so I got your back on this just so you know, the processes we teach, we incorporate how you can how you can incorporate an assistant into this that you are truly just showing up in a in a powerful way. I don’t want you doing all this busy work, and which is one of the reasons why we’re excited about incorporating some of the AI tools that we’re incorporating into our program for 2024 and beyond, so that we can leverage our time we can stay in the place of our donor genius and not bogged down by a lot of busy work. So if you want to know what it looks like to be building a marketing plan like this i I would love to see your name on our calendar, just go on over to Karen yankovich.com/call. And we can chat and see if it’s a fit to get you some support. Either way, these calls are really valuable, we want to make sure that we are giving value at every single thing we do and starts right here. So look forward to seeing your name on the calendar.

You know, at the end of the day, what AI cannot do is really understand emotional intelligence. Emotional Intelligence is inherently human, it’s not replicable by AI, at least not now. Right? So when you when you have a marketing campaign, you want it to demonstrate empathy, you want to demonstrate understanding and genuine emotion, that the things that resonate most deeply with your customers. Now, you could use AI to do the research on that, right? But then you’ve got to show up as your authentic self understanding and showing that emotional intelligence around that empathy, understanding and emotion. Right. Does that make sense? So I think we’re gonna be talking about this for a long time, this is not going away, right? So I can’t even tell you what we’re going to be talking about next year. Like I think it’s actually pretty funny that last year, I was talking about the fact that I don’t really want to use AI. Right here I am going I love AI, I think we’re gonna dive into it. And in a big way in in 2024. In this she’s linked up training, we’re already modifying it. In fact, the week that I’m recording this, I’m actually doing a deep dive AI training with my she’s linked up society, mastermind people on really, how do you really get to the heart of your ideal client using these AI tools, which is so cool, and it will help you with your marketing. But it doesn’t mean you can step away from your marketing. So let’s recap this a little bit. We know that there’s a rise in AI. Okay, we have got to distinguish, you have got to distinguish your content with infusing your human self into your content, whether that’s through video, whether that’s just rewriting content, rewriting the descriptions around that putting in some stories or point of view, right? You’ve got to distinguish that because that’s how we build trust, the trust is built with authenticity. Okay, the trust is built with authenticity. And we’re talking here about using LinkedIn, for these and PR for these deeper relationship based high ticket offers. And that authenticity is, is important. Emotional Intelligence is something that we can personally infuse into our marketing, right? It’s inherently human, that empathy, understanding and emotion. This is how we resonate more deeply with our customers. And we get to that personalized, that more vulnerable. That more intimate marketing that I’ve talked about for the last year or two, okay, I guess maybe even post pandemic, with the pandemic, I feel like the world got so noisy that we needed to get more intimate with our marketing. Listen, I don’t know where this is going. But I’m here for it. I’m around. And I’m looking forward to playing with these tools and helping it save me time. So as we move into 2020, for whether or not AI can replace people’s jobs, I’m not here to talk about that. That’s certainly not my area of expertise. But what it cannot replaces you it cannot replace you in your marketing, and you must be present, you must show up as worthy of people’s time, you must show up as caring. And as somebody who is truly worth, you know, is truly genuinely interested in the outcomes that your prospects are getting, and your current clients are getting. And you gotta do everything. We’ve got to do everything we can to let people know that we are for real, that we are real people, right? So I talk a lot about wanting to create more wealthy women of influence in this world, right? That is what I want to do. And I want to hang out with you guys personally, this is not you know, fake. Karen is not looking to hang out with people. There’s a lot of things fake Karen can do to help out. Because Karen, you know, real Karen can only be in certain amount of places at any one time. But that is why it’s even more important that I show up authentically when people invest in me, right. So if you want to know what it looks like to get some help with this in your marketing, I’d love to see your name on our calendar, go to Karen yankovich.com/call, grab a spot on the calendar. I’d love to see you there. And if you listened to before, or if you loved what you hear today, you know, I love to hear from you. We’ve got a link in the show notes where you can leave me a message at SpeakPipe you can go to Karen yankovich.com/speakpipe as well and leave me a message there. I authentically the real Karen responds to every single one of those messages. Personally, part of my goal to be more intimate with the people. So I’m not It’s not me just looking at you so much with this podcast, I got a chance to talk with you. So I’d love you to leave me a message there. Just a note. Just let me know what you thought of this episode. Or maybe you’ve got a topic you want to hear me talk about or I guess you think I should interview I’d love your messages there. So just go to Karen yankovich.com/ 262. You’ll see all the information we talked about here on the show and you’ll see that link to SpeakPipe All right, remember, let’s lift each other up here. Help me help you share this podcast. Take a quick screenshot of this episode on your phone. share it on social use the hashtag good girls get rich tag me I’m at Karen Yankovich and then I I’ll get to see it it’ll, it’ll bring it to my attention. I can share it with my audience and help us both get more visibility right I am here for you every step of the way. It can be simple, and I will be back here with you next week with another episode.