136 – Manifesting Your Dreams with Lana Shlafer

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Lana Shlafer and Karen discuss manifesting your dreams.

 

Lana Shlafer is a mindset coach, law of attraction expert, and author of the best-selling book Manifest That Miracle. Over the past decade, she has empowered thousands of clients and students to manifest what seems out of reach, including buying their dream home, healing from a chronic illness, and meeting their ideal partner.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

What do you find fulfilling? What brings you joy? Whatever that is, go after it! You have the ability to achieve what you want to achieve. It just takes consistency.

Having goals and plans are good things. All too often, however, we get scared to divert from the path we laid out for ourselves. Along the way we often discover something we enjoy more or find out a better way to do something. That’s okay! If fact, it’s a good thing. We just need the confidence to divert.

In this episode, I interview Lana Shlafer, and Lana says you need to have a relationship with yourself instead of berating yourself. If you’re following a lift path that you have no interest in and doesn’t grow you as a person, what’s the point?

In this episode, Lana and I discuss what you need to do (which includes changing your mindset) to make the journey you’re on miraculous.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/136
  • Introducing this episode’s guest, Lara Shlafer (2:54)
  • Make real connections, not fake ones (11:09)
  • The danger of gurus (13:40)
  • Lara’s manifestation journey (17:16)
  • Failure is okay, but you have to take action (23:20)
  • Lara’s book (26:20)
  • How to find out more about Lara (36:28)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 136 Welcome to the good girls get rich podcast with your host Karen Yankovich.

Intro 0:11
This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host Karen Yankovich. And this is Episode 136 of the good girls get rich podcast. And this podcast is brought to you by uplevel Media where we teach simple relationship and heart based LinkedIn marketing. We teach you how to do human to human marketing that gets you on the phone consistently with people that will change your business your life at your bank account for ever. This week’s show. We have Lana Shlafer with us and Lana and I’ve been connected for a while and you’ll hear our story a little bit on this show. I’ve been following her journey and watching her and I’ve done some of her challenges. She’s got a great YouTube channel because she’s got great energy. So when you watch her on YouTube, it’s just you can’t help but be inspired by her. So I highly encourage you once you’re done with listening to this episode, to go back to the page, it’s karenyankovich.com/136. And check out the links to some of her social media and follow her because she’s got some great stuff going on. You know, she teaches how to manifest the life that you love, and she’s got this great new book out all things you’re going to hear about, honestly, it’s amazing to watch her journey and it’s inspiring to kind of just stay focused and clear on what it is that you want to bring into your life. And, and when you what you focus on becomes a reality. So I’m really excited for you to listen to this show. And as you’re listening, of course, If you love what you’re hearing, we love for you to take a quick screenshot of the show, share it on social media, tell your audience that you’re loving the show, and that they should listen to right tag me I’m at Karen Yankovich tag Lana, she is active on Instagram and Facebook and make sure that you subscribe to this show because we have a lot of good stuff coming and I don’t want you to miss anything. So remember also that in the show notes for this episode at karenyankovich.com/136 we have a link to speakpipe where you can leave us an audio review or just tell us who you think we should have as a guest or a topic you’d like to hear me talk about. We love those because it really helps us dial in the messaging on this show. So again, you can check that out at karenyankovich.com/136 All right, we’re gonna dive in to today’s episode with Lana Shlafer. So we have Lana Shlafer with us today and Laura is a mindset coach law of attraction expert and Author of the best selling book Manifests That Miracle. Over the past decade, she’s empowered thousands of clients and students to manifest what seems out of reach, including buying their dream home, healing from a chronic illness and meeting their ideal partner. Lana’s energetic personality and no holds barred coaching has been featured in Forbes TV one MPR. She studied at UC Berkeley and the Institute of transpersonal psychology. She’s originally from Siberia, she now lives her dream life in Puerto Rico with her amazing husband and three magical kids. And she can be found dancing wildly around her home and hosting champagne popping celebrations for even the smallest moments in life. I am so happy to have you here today, Lana.

Lana Shlafer 3:41
I am so happy to be here.

I feel like I’ve been like we’ve been like in our each other’s lives peripherally, and I’ve never really had enough time to talk to you. So I’m so happy to be able to do that. But like I’ve been following your journey of manifesting your houses through all the different houses that you’ve had, right because we’ve been Facebook friends and for years And even things like your YouTube channels amazing like I’ve done some of your daily challenges through YouTube and I love them. So I’m so happy to have you here. So apart from your official bio, Tell, tell us a little bit about what you’re doing and why you’re doing this kind of work now.

Yeah, so I feel like my biggest Kool Aid drinker of what I dish out, you know, I feel like I am by my own biggest sort of creation, because I grew up in Russia because I grew up in an atheist communist culture and environment. I did not grow up with any of this. You can do it go for your big dreams. Like this was not the sort of slogans I was growing up with. It was sort of like Keep your head down. Try not to stand out too much, and maybe you’ll survive. And so when we came to the US, I was 12. And it was a really tough transition because not only language wise, I didn’t speak English and culture wise, but also You know, as formative, again, you’re 12 you’re you’re becoming a person and creating your identity. And so I feel like now it’s such a gift that I had so many different challenges and different cultures and sort of identities to pull from. And they were really at odds with each other. And I had to sort of form my own way in this world. So I did for a long time. So to follow the American dream and worked really, really hard and my parents ended up getting divorced and I struggled eating disorders. And I just thought like, if I just get this job if I just have this relationship, if I just sort of have that like, white picket fence and two and a half kids, my life would be okay, I would finally feel okay on the inside. And the closer I got to that the worse actually felt I had a six figure investment banking job, but it was soulless work, and I was sort of feeling like I was killing myself. I was in a what seemed like a dream partnership from the outside but we were repeating myself But my parents had and I didn’t know how to get out of it. And I was just didn’t want to live. I mean, that’s what it comes down to. I was like, if this is what life is, this is what I worked so hard for. The disillusionment was so deep that I decided I can’t, I have to see what else is out there. I ended up leaving that job and that whole path, and ended up literally going off the grid and studying yoga in Mexico and doing crazy things because I felt like I had nothing to lose. And realizing that there’s so much more to life than I realized and so much more that I was creating from my mind than I realized, I thought that reality was out there and I had to adapt to it. And it was struggle and strife and like, you just have to do the best you can with what you’re given. And when this idea started really settling and I started exploring it and I had amazing teachers and it was happening in my body and in my psyche and in my relationships that actually I can mold and shape things the way I want them to be. was revolutionary in such incredible proportions that I essentially have never stopped talking about it since I was talking about it before it was my career. Before you know, I was training coaching everyone, it just blew my mind that this isn’t out there available to everyone. And so I got into it because I feel like it just made such an impact in my life that I have never hit a limit so far with how much I can create, implement, and oh my gosh, that’s cool. Like I keep raising the ceiling for myself. And it just has a lot of juice in it for me because it’s never ending. There’s always more worthy that you could feel more love. You can create more magic, you can experience more abundance, you can, you know, share and circulate. So it has a lot of continued sort of passion and purpose for me and so I feel like I didn’t mean to do it as a career quote unquote. I know how you will Do this as a career, I just kept sharing and people kept asking, and here we are,

Karen Yankovich 8:04
oh my gosh. I mean, there’s like five things I want to talk about and what you just said. But I think that, you know, the interesting thing, and I and I hope that I remember following your journey or, you know, years ago, and then a couple years into it, learning that you grew up in Russia, and came here and I was like, blown away by that, because I was like, essentially, like this California chick, you know, like, that’s kind of like what I saw you as, so I remember seeing that and thinking and now we I think, I think at least I do, I think we pay more attention to the people behind the the social media influencers, right. But it i think that that takes some courage to kind of open up to that journey, right to open up your journey beyond like, what you’re seeing as and say, yeah, here’s where, here’s where that came from. Right. Like, here’s where it came from. It’s because we are. It doesn’t just come naturally to so many of us, but we look at other people and we think that it does,

Lana Shlafer 8:58
yeah, and this whole Like comparison and looking out there with it, it became really important to me because one of the things that I, you know, teach in my book and work with clients on is that they aim with all their mind, but at the wrong target. And so I aimed with all my might, and I have a lot of mites. I am like a tank when I focus on something, and I’m going to go for it. But I was aiming at all these external manifestations that I thought would bring me some sort of fulfillment, and they didn’t. And the more I got them, the more disappointed and depressed I felt. And so when I realized that what I really wanted is to feel seen and understood, like my childhood formative experiences and challenges were about feeling abandoned. I mean, my parents did the best they could but listen, it was a very stressful environment. So it was the best of what they could do. And I feel like I’ve spent all of this time really identifying what matters to me and if I want to feel seen and heard if I want to have a purpose and a connection to what I’m doing, which I feel is a privilege and I think where I’ve really covered As not your typical American is that I know hardship on a country wide level and a systemic level that I think a lot of Americans are just starting to a lot of middle class Americans are just starting to really understand. minorities have been experiencing that for forever. And we came here as refugees. My dad’s Jewish, so he had a lot of anti semitism and racism and segregation that we Well, my dad more than I experienced, but I know what it’s like to be the minority. And now I’m the privileged one, and I’m very aware of the privilege. And so I feel like it’s using our CIO to underdog, the zest, the ambition, the drive, because you know what it’s like not to have, it’s using it as fuel to create. That’s one of my biggest messages because if I had to be born like this, I have no chance at being peaceful and being happy because it was not in my environment. I had to create a deliberately and so I feel like I knew that I wanted to share my story. And people that don’t get it don’t resonate that one a judge or that think I’m stupid or whatever, that’s okay. They’re not for me, and I’m not for them. But I knew that you know, there’s a saying it’s better to be loved for what you’re to be hated for what you are loved for what you’re not. And I realized that fairly quickly that social media could create a place for where you feel so fake and not loved, that it is actually triggering and painful to you. And I did not want to create a persona. I’m a real person with real struggles and real beauty and magic as well. And I want to have real connections with people and not everyone is ready for that or gets it but the ones that are I don’t need a million people I just need like this now. I want the realness of it. Not the fame or that sort of the facade of it.

Karen Yankovich 11:48
Yeah, so that’s so resonates with me and what we teach because to me why I talk about LinkedIn so much, because it’s human to human marketing, right? It’s talking and I want you to talk to people. I don’t want you I mean, There is, there’s something to be said for credibility and visibility and fame and things like that add to your credibility. And it helps you build some amazing human to human relationships when you’ve done the work to establish your credibility, right. So there’s something to be said for that. But at the end of the day, it’s really the it’s really the people, the human to human aspect of LinkedIn that I think is the most important part that helps people you know, build their brands, build their business, build, whatever their careers, whatever it is, they’re looking to do.

Lana Shlafer 12:32
So that’s the thing is, I think that people are looking at building brand building Korea Bonet. But if it’s not building you, what the hell are you doing it for? I just feel like I could have made money elsewhere. I could have been doing a lot of other things. Like if I’m going to choose to spend my time and energy here it better damn well be an expansion of myself and my life, you know, real practical sense. Right. And so there’s a lot of things that are happening in the world today, where sort of the math To find out the gurus or the people that were on pedestals and platforms are starting to sort of come down, I’m just like, I’m gonna knock myself down a few notches right from the get go. Because I don’t want to be on a pedestal. I don’t want to build up this whole idea of, you know, the best of me. So that this is the interactions we have. I think from the beginning, I’ve always joke that I have a big ego and I don’t need any anything else to do it. And that I am a teacher among teachers and a master among masters and a leader among leaders and I treat everyone I interact with in that way. And I think it creates a totally different energy. And again, there are people they’re looking for a guru, they are they have such an inferiority complex that they are looking for someone to give them the answers to feel more certain than them and to sort of fake the certainty for them. I am not one of those people. I will be honest and say, I can teach you how to fish but I’m not going to give you a free And this is something you shouldn’t outsource.

Karen Yankovich 14:02
Yeah. Oh my gosh, so cool. So cool. I feel like this last few years have been, at least for me, there’s been a shift around that whole guru thing. Like, I love, you know, manifestation and spirituality and, you know, I have, you know, a pile of like different kinds of decks and things like that. But a few years ago, I was like, I, I just all of a sudden kind of, almost it’s almost like I woke up one morning like, it’s almost It was almost that art of a transition to like, it’s just within me like, Why do I keep reaching out to find answers? Why am I going to the, you know, to other people to find the answers? I mean, sometimes the sometimes different decks will help just focus me, right a little bit and like, Okay, what is what is what is the message I need to hear, but I don’t, I don’t really need it to be like fortune telling, you know, I feel like that’s all within me. And when I started to really focus on that, that’s when everything started shifting in my Life in my business that I was reaching out to get help from other people. I mean,

Lana Shlafer 15:04
I think it’s where it comes from. It’s like every tool, it matters why and how you use it more than what the tool is. So if you’re coming into any interaction from a place of void from a place of lack from a place of needing neediness, codependency, or however you want to describe it, then you are going to whatever tool you use is just going to take you further in that direction. And you are going to enter relationships that are going to point out to you the self fulfilling prophecy. Oh yeah, I really do need this person. I really didn’t know this. And I really, and it’s not the tool, that’s the problem. It’s the fact that you are using it as a way to not go deeper into yourself but instead to play somebody at the center of you. And images and a power in a power position. And nobody can know this for you. Nobody can do this for you. Maybe that’s the hardest thing you know. You’re watching, I’m watching my kids grow up, I can’t make decisions for them, I can’t. I want to teach them how to think how to make decisions so that they can go on and be, you know, whole people that can stand on their two feet. And we have a lot of helicopter parenting and a lot of other things happening that I think are preventing development. We only learn really from having challenges and learning those lessons and overcoming it you know, you either win or learn and a learning a lesson is a win too. And I just think our culture as a whole is really shifting around that thing, God and yeah, maybe I came from a too harsh of an environment where I was sort of a latchkey kid and I had to take care of my brother. I was eight he was six that’s when I started watching him. I had to walk home feed everything, you know, so I’m not a proponent of like, maybe extreme survival in that sounds. But the same time it did serve me and so I see the benefit of people really, I call it It’s no not an evolution, it’s an involution you’re going deeper into yourself, right? You’re… the universe is this is where all of your expansion is not out there. It’s in here.

Karen Yankovich 17:14
I love that. So let’s talk a little bit about your manifesting journey because one of the journeys that I watched you do is your journey as you progressed from two different houses to different places where you lived with your kids and your husband and your family. Tell everybody a little bit about that because that was kind of fun to watch.

Lana Shlafer 17:30
I feel like I have a particular sort of connection to housing because we grew up in one room with like in communal housing like a dorm room so it’s no bathroom, no kitchen, everything was communal. And then we came to us were in really small places, everything was mismatched furniture was hand me down. And you know, poor all through college. Even when I was working in investment banking, I sort of was afraid to nest and to I think I was just afraid to even allow myself to Have something because it felt on one hand impossible. On the other hand, I would sort of judge it as frivolous. This is where a lot of my money blocks came from is like, well, this is wasteful. Like there are people in Russia like my own family that could use this money, how could I go buy a new couch or whatever. And then I started realizing what a lack full mentality it was, no matter how much I had, it wasn’t enough No matter how much I gave away, it wasn’t enough. There was just not enough period. I wasn’t enough. I didn’t have enough. And what I like losing cycle that is, and so the housing manifestations really started especially after we had kids where I was like, I realized I want to create a home. So what is what are the elements that are a home to me, and I realize I like spaciousness, being in a spacious place to me feels like I can breathe easier. I am expansive it isn’t a vanity thing for anyone else. And but too big a place makes me feel like it is unmanageable. For example, I can’t imagine even now having a house like much bigger than maybe 5000 square feet to me that Like, even if I was a bazillionaire, I don’t think I could feel comfortable space that was too big. So it was giving myself permission to really dream and vision. If I could have anything, what would be meaningful to me outside of what I think I should have should do, or what other people like I just never had a chance to ask those questions. And with each sort of manifestation because I feel like I’m the queen of creating something out of nothing. I was manifesting these amazing homes before we had the money to back it up. It would always come in through some amazing way like our first one is we had newborn twins. We were both in debt because I got pregnant in grad school. We got engaged and got pregnant A month later. So my husband and I moved to Southern California to be with his family. He was unemployed. After we moved here, and I was about to pop the two babies. I was leaving grad school and with a bunch of loans, and we ended up having this tiny tiny apartment and dreamed of all I saw palm trees. I saw space. I said yard would go out to the beach and carve out like 20 minutes to do my meditation manifesting practice, even while I was like not sleeping and having twins and all these stressors, and it was this crazy manifestation where a friend of a friend said, I saw a post on Facebook, which is weird because we weren’t friends. So how I saw her post pop up on my feed was a whole other story. And she said, I’m moving out of my house. I would love for somebody to have this house. Well, I’d seen this girl around the neighborhood. And so I knew she lived close by I send a message right away. Hey, we want to see this house. We have no business seeing this house. We end up it’s three blocks away. We walk over where they are my husband’s like, yes, we were taking it. It was twice as much rent as we were paying an apartment. We literally have enough money in all of our savings to only put down first month’s deposit and oh, and we didn’t get approved. We applied for the leasing company. We didn’t get approved because they said we have no money. We even got his parents to co sign And we she’s like, I really want you guys to have it. I will pay the rent in my name. Even after moving out, you just write the check to me. Literally for the three years we lived in that house. We weren’t on the lease, anytime we needed to get anything fixed, we had to fix it ourselves or had to call her to call it like it was. At that time, that was the most I could allow. But as soon as we moved into that house, within a month, he had a job, our financial situation improved. That was one of my bigger manifestations that showed me that when I go to the next level, and it feels absolutely right, even if their fears, if it’s like 51% right 49% fear, I’m on the right side of this equation. Let’s go everything up leveled as a result and it had enough space for me to start doing my coaching practice that had a little room that I converted into an office and all of that and all the other manifestations. We had the craziest things we moved into this house. The owner ended up going into foreclosure, someone else’s bought it, they paid us out $21,000 to move out and we got five and a half months rent for free. And this was a huge house like a 4000 square foot house. I am the craziest house manifestations. And the reason this is fun for me is because I can now unequivocally tell you, you don’t have to have all your ducks in a row. You don’t have to have $500,000 in the bank to buy a $500,000 house. And you don’t as a matter of fact, we still my husband owns a property now but we lease it. I still don’t own I’ve never bought a house, I really have no desire until recently in Puerto Rico to buy land and own something. It is having the ability to receive what you want to receive through the path of least resistance and not making it. It has to come in this way through this particular Avenue. It has to be in the particular way. And so many people limit their manifestations but the house manifestations within themselves are largely irrelevant because I’ve lived in a small room, I can live in a small room again. To me it’s the process that I’ve used to heal My eating disorders to improve my marriage to create unbelievable manifestations in my personal life. It’s the process that I’m most in love with, which is why I feel like I’m such a good manifester. Most people are looking for the result, and I’m looking for the process to be magnificent and enjoyable to me.

Karen Yankovich 23:19
Oh my gosh, I love that. So I’m pretty sure it was the show that came out last week for those of you that are listening to this on the podcast, but we talked about I talked about the fact that you know, there’s failure and as an entrepreneur, you can fail and that just that’s a cool thing because we just have that means it just means you have to change things right? Like it does it just means it didn’t work yet doesn’t mean that it doesn’t work. But the one thing that can derail everything is if you’re not taking action. So I love that you’re talking about the fact that there is a process to manifestation it isn’t just go to bed and like I remember when the secret came out there people going Oh, yeah, I’m gonna go to bed tonight and there’s going to be a you know, a Mercedes in my driveway when I wake up tomorrow. Like Yeah, no, that’s not what They’re saying, you know

Lana Shlafer 24:01
It’s not what they’re saying and you wouldn’t want it to happen that way you people that I’ve had that have quote unquote, manifested too quickly and they will actually use those words is those manifestations are really difficult. And I’ll give you a perfect example. I had a client, she had a miscarriage and it was very painful. And we worked in my program on her wanting to be a parent but she was starting to feel like she’s too old. What if it won’t happen to me what you know all of that it’s a very painful thing for a woman to feel like you can’t create something that you feel is so natural and biological. We have all kinds of identity things about that, to make a long story short, relative of their relative died unexpectedly which was a very painful experience. And a child was left that they were offered a baby. The manifestation happened instantly. She has been asking for it for Probably yours, but at the very least months, but I promise you, when you haven’t happened that instantly, we have to sort of work through, can I receive it now, so I’m not a big proponent of getting something you’re not ready to receive. Now we work through it happy ending all around. But people say be careful what you ask for. It’s not that it’s that to get what you want, you’ve got to want what you’ve got. So really, just focus on what you’ve got. So when you receive what you want, you have the practice of also wanting it because there are too many people that are always on that treadmill. And the next thing and the next thing and the next thing and the next thing it is a never ending, never fulfilling journey. And entrepreneurship attracts a lot of those people and they think they are productive and successful because they’re just running faster, creating more achieving more, but if it didn’t actually fulfill you in any way, I feel like you’re not really fulfilling your your true purpose as a human being, and I take it very seriously because I have so many ancestors that have fought for this right of self realization, and I’ll be damned if I squander it. Because I am chasing this imaginary carrot in front of me that keeps moving.

Karen Yankovich 26:18
Right? So I did have a chance to check to check your book out before you before we had this conversation, which is amazing. And I want you to tell everybody about it

Lana Shlafer 26:27
where I talked about the steps by the way, they are not a formula. I don’t believe in formulas, they are guideline and different ways that you can create something out of nothing right? They take I take you through a process in the brain. And one more thing I wanted to do, because I realized this one would say that all of the mindset practices how you know they’re effective, is if they move you into action, literally the purpose of them right not for you to sit there and feel, oh, I’ve just meditated and I’m just going to write not do anything else. with it.

Karen Yankovich 27:00
That’s right. And that’s what I love about your book is that it’s it’s about taking action. And it’s such I think that’s a piece that, I don’t know maybe maybe it’s maybe the people that understand manifestation. Understand that. And people that don’t think it’s we’re all like just walking around waving our magic wand and hoping things will happen. But we’re but it’s not and I and but you talk literally about knowing what you want, focusing on what you want, and then putting a plan in place to, you know, but I love how you’re also saying, like, just let it happen then. Right? Don’t be so don’t be so focused on how it’s gonna happen. Right?

Lana Shlafer 27:34
You have to aim at the right target. The target has to be how you want to feel your why. Your what to some degree, not the how. And if you are able to test the hypothesis and prove to yourself that if it’s happening, it’s for me, and I’ve tested this enough, especially in hindsight to where I know everything is for me, even if I can’t see it clearly that I’m wasting zero energy questioning why is this happening? Why is this bad thing happening? And instead I’m saying, hey, this thing happened, it didn’t feel good, or there was something that went as unexpected. What’s in it for me? How is this creating a portal into something else? What can I learn what is the meaning. And that is a completely different use of my energy. So I am for smart action, not just busy action, I am for leveraged action. And this is where the mindset practices are really useful. Again, it’s like you need your right hand and left hand to really be you know, fully productive if you have use of both of your hands. It’s not mindset or action. It’s not just using your imagination or taking stuff. It’s both and when they’re in harmony when they are working together. That’s when you really feel like you are flying. And any one of those without the other just feels like a shadow of what you could be on what you could do and that’s where it starts to get very frustrating,

Karen Yankovich 28:59
Very cool, very cool. So tell us what brought you to wanting to put a book out about all of this?

Lana Shlafer 29:05
I mean, I’ve been doing this work for a long time and my why my my what was first of all, I want to keep getting better at this molding my mind molding my life creating business and manifesting business. I want to share it with as many people’s want to hear it and I really have explored what are the best ways to do it. So I have had meditations courses, online courses, live courses, live events, workshops, one on one group coaching, I mean, I’ve done it all memberships,

Karen Yankovich 29:36
I’m trying to like high fiving across the Atlantic Ocean or the Caribbean wherever the hell you are. Right. I’m high fiving I’ve done every single one of those things too.

Lana Shlafer 29:44
Right and and, and I’ve learned a lot and and I kept refining for what gets the best results and has the highest enjoyment for me because I think when you are at the sort of marriage of what you find most fulfilling and meaningful rewarding and expansive and joyous and what other people find most valuable, boom, you have your golden sort of egg that now you can, you know, grow and hatch and multiply, and it takes exploration. So when, when newer coaches or, or business owners come to me, I’m like, well, I’ve tried this and they’re like, great, what are you gonna try next? Like what did you learn the nature of entrepreneurs um, and and of coaching honestly. And of being a leading edge human, which I don’t want to just sit on what I did a year ago or 10 years ago, I want to keep moving to that edge to that frontier, I always want to be the pioneer of something, right? It’s going to mean that you’re going to explore and learn and which is why it’s so important to love the process, which is why it’s so important to find something that when you’re focusing on when you’re doing it has intrinsic meaning for you. Like if you want to work out, don’t pick a type of movement that you don’t like as you’re doing it. Like don’t go running if you really don’t like running, but you think it’s going to make you lose weight or whatever that is. So the ineffective hard way of doing things, I don’t care if you just want to, you know, do aerobics or dance or do yoga or walk or have a lot of sex, I don’t care do whatever makes you feel good that you intrinsically like the process. That’s when the result is going to be a side effect of you actually learning and and taking the action of doing that, versus the what most people are taught, which is to get somewhere they need to pick a goal and they need to pick a plan and at no cost. Should they move away from the plan, even if it’s highly ineffective. They don’t like it, they’re struggling, it’s costing them a lot and they are too willing to pay the price. I think that whole saying of no pain, no gain. And you know, if it’s a struggle, then that’s when you know it’s working. I really think that’s old school mentality. Now there’s a difference. Between consistently taking action falling getting up and, you know, trying again, that’s like when a baby learning to walk, right? They’re gonna fall and get up and they’re gonna like you think walking is the most natural thing. Well just look at a little human trying to learn they had to practice and fall and get up. But it is something that is worthwhile to them. And nobody’s saying get up, get up, dummy. Why didn’t you get it right the first time, right? You’re like, oh, you’re doing great. Try again. And if we approached everything in our life, and learn to have a relationship with ourselves, where we are cheering ourselves on, instead of berating ourselves for not getting it right the first time and having this sort of bar that maybe our teachers are well meaning parents or whoever set for us, then we are putting all of our energy towards walking this path and getting up do you fell down great, get up, try again, keep moving if this is the path you want to be on, and if you don’t want to be on this path, pick a different path. Michael Beckwith has a great saying it’s easier to change. directions when you’re moving. And I’m sure you’ve seen a gazillion entrepreneurs, they start on one path, they find something else that’s more exciting. They go on that path, they find something else that’s more exciting. They go on that path. But the ones that are sitting there that never got moving, are not going to have that journey. Yeah, if they’re sitting there waiting for it to be perfect. Or if they’re spending so much time trying to get the perfect website, or the perfect this the perfect ad, it’s like, if you want what you have, go and give it to them in whatever imperfect way that you currently know, and then improve how you do it.

Karen Yankovich 33:33
I completely agree. I spoke to someone I think yesterday who joined my she’s linked up program, and she asked me what is the trait that people have in common that are having a lot of success in your program? And my answer was consistent action. Like I don’t care what they’re doing. I don’t care if it’s right or wrong. But if they’re consistently connecting with people, if they’re consistently messaging people, it may be that they’re the wrong people, but we don’t know that until we start talking to them. Right, so well. 100% the thing that everyone that has success that I know have in common is consistent action. And then you shift if you need to shift.

Lana Shlafer 34:09
But look, we just had a conversation before we did this interview, and you’re like, yeah, you finally got your book done. And I was like, Yeah, because I paid someone to essentially sit there and be like, this is the dead line. And so the other part that you’re saying is, no one really takes consistent action and things that are really hard or really challenging or really new or really painful. So invested support. Everybody know, at a high level, success, has created, attracted manifested, asks for support, which for me, was the most vulnerable thing and the more I sort of, I don’t know, upgrade my mindset. And the more I’m surrounded by people that are seven, eight figures, whatever entrepreneurs, and and creatives and visionaries and leaders, I really start to see a very strong correlation and probably a causation. At the level of support they’re able to receive and the level of sort of results that they have. And so we’re not meant to do it alone. That’s one of the things that I feel like I was such a, like a built in sort of family myth is that no one’s going to do it for you, you’ve got to do it alone. And I’m not saying that it has to be this particular person that helps you, but there is help there is support. If this door doesn’t open, go to another door, go to the door. If you show up and you can’t afford Karen’s, you know, VIP program, do her membership, like I have a membership program that is a low cost. And do that consistently until you’re ready for the next step. keep taking those steps and ask for and receive support, especially as women, this culture of gum and I mean, it’s still comes up in me it’s still very vulnerable for me to some level, ask for support. I feel like there’s so many levels and edges that I have in it. I can just add each time I go to another level I look back, I’m like, what was I so worried about? What was so great was so bad about seeming weak and needy or whatever the heck stories I was telling myself, right? And it is willingness to sort of put yourself out there and ask for that next level because that’s what creates the consistency, then that you can take the action and have the results.

Karen Yankovich 36:26
Yeah, so true. So true. All right. So how can people get to know more about you and start to invest in you and the kind of things that you do?

Lana Shlafer 36:35
You can go to my website www.lanashlafer.com. We’ll put a link I’m sure to my book. I will give you a free copy of my book, grab it. Now. I don’t know how long it will be around my Kindle is out as well if you prefer that my print book is coming out in December 2020. And I feel like there’s a lot of different levels of engagement that you could have with this material. You don’t have to be a believer. I love skin. I’m a skeptic myself. So identify with that. Just try it, see the results, and choose what works. And I hope that something in this conversation has been useful. And if it is, find me on social media, let me know tag Karen and I, we want this to be a discussion. You know, human to human interaction is a real, like reward and a satisfying part of my experience because I don’t want it to just be something that people passively receive, ask questions, you know, engage in some way and keep taking those steps because the journey of 1000 miles is just step after step after step. And if you’re having a heck have a good time on that journey, you’re not so worried about where you’re going to get to and when and you can really have an epic life that feels miraculous every day.

Karen Yankovich 37:46
I’m just gonna just close on because you can’t you can’t beat that statement. Lana, thank you so much for being here. It was so fun to chat with you and I can’t wait to see I wish you tons of success with your book. And we didn’t really talk about it but you relocate from California to Puerto Rico recently, and that seems like it’s been a huge amount of fun for you as well. So congratulations on all the things you’ve got going on. It sounds like seems like things are, you know, you’re you’re doing some good manifesting in your own life.

Lana Shlafer 38:13
Thank you. And I’m so happy to have this conversation to connect with you finally. Yeah, the first of many more.

Karen Yankovich 38:20
I hope so. I hope so. Lana is amazing, isn’t she, I had so much fun chatting with her. And her book is so good. You have got to get her book and she’s offering you a free copy of it. If you click the link below, so check that out. You totally want to check our Lana’s book, and remember that I met Lana through human to human marketing, right? We were both a part of an origin of a group. And we met each other and we developed a relationship and is that human to human marketing that allows me to bring people like Nana onto the show for you. And you know, I get to go on other people’s shows and bring crazy amounts. business into my business with human to human marketing and we teach that in our free masterclass if you haven’t watched it yet, go to karenyankovich.com/masterclass and check it out. It’s on demand. You can watch it at any time. And I want to hear what you think of it. So remember, if you loved this show, share it with your social media so that we can get more visibility and then we in turn will give you more visibility by sharing that post. If you tag me @KarenYankovich. Use the hashtag #goodgirlsgetrich. And we’ll see you back here again next week for another episode of the good girls get rich podcast.

135 – How to Fail

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen explains why there is a difference in failing and calling yourself a failure.

Failure is part of success, and it’s time to embrace failure. There’s a difference in failing and being a failure. Learn how to fail correctly so you can achieve success.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

You can’t have success without failure. In order to succeed, you have to fail and learn from those failures. It’s reported that Walt Disney was fired from his newspaper job for lacking creativity. Not only is that shocking, it’s inspiring!

You Will Fail

It’s almost guaranteed you will fail. Entrepreneurs tend to be scared that their products and services will fail when they launch. Guest what… they probably will, and that’s okay! Through the failure, you’ll realize what you can and should do differently and better.

Tweak Your Connections

One factor in succeeding is connecting with the right people. And as you continue to connect with others, you might be meeting really interesting people, but you might find there’s a disconnect between your connections and closing a sale. Tweak who it is you’re connecting with and your method of connecting with them until you find the sweet spot.

You Have to Plan

In the path to success, you have to have a plan. A plan is important, because, when you fail, you need to know what to change. If you have no plan, it’s hard, or potentially impossible, to know what went wrong. With a plan, you can pinpoint what went wrong and make adjustments.

Failure is part of life. It’s also critical to succeeding. Learn to start embracing failure so you can find success.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/135
  • Introducing this episode’s topic (2:11)
  • Inspirational stories (4:24)
  • Keep persevering (6:32)
  • If your products and services fail, adjust them (7:27)
  • Tweak your connecting with people (10:21)
  • You have to plan (13:40)
  • Episode recap (16:39)

Resources Mentioned in the Episode:

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 135

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m Karen Yankovich, the host of the good girls get rich podcast and this is episode 135. And this podcast is brought to you by She’s LinkedUp where we teach simple human to human relationship heart based LinkedIn marketing to women, that changes your business, your life and your bank account for ever. You get to hang out with really cool people that you can’t wait to have the opportunity to chat with. We teach human to human marketing over here at Karen Yankovich land. So this is a really fun episode. I can’t wait for you to hear this and it was inspired by A quote that I read recently, before we get into that if while you’re listening, you are getting value from this or you’re enjoying it or you just feel that it’s something that more people should hear. I would love for you to just take a quick pause, take a screenshot of you listening to the show, and share it on your social media, share it on your Instagram stories on your Facebook stories posted on whatever platform you love hanging out on write, tag me I’m @KarenYankovich. And make sure that if you love this, that you’re subscribed so that you don’t miss all the upcoming episodes because we have some great shows coming up. You can check out anything we talked about on the show at KarenYankovich.com/135. That’s where you’ll see the blog for this page, you’ll see a link also to speakpipe where you can leave me a message maybe there’s a guest you think I should have. Maybe you think you should be a guest on the show. Right? Come on over to speakpipe leave us a voice message. Tell us what you loved about this episode. Whatever it is That is hope it’s an open line of communication for you to reach out to us. And we love hearing your voices. So check that out at KarenYankovich.com/135. Okay, so the quote that I came across this week that I really wanted to dive deep into on the show today, and I’m going to just I know it’s a quote, you’re not suppossed to mess with quotes, but I’m going to change it a little bit, because this was focused to men, but I’m going to change the focus to women. And the quote was, notice the difference between what happens when a woman says to herself, I have failed three times. And what happens when she says, I am a failure. Let me repeat that. Notice the difference between what happens when a woman says to herself, I have failed three times and what happens when she says I am a failure, and that’s a quote from S i higher power. So I actually haven’t checked to make sure that that’s accurate, but I’m going to trust that the source that I saw this on attributed properly if you if you know differently Please let me know. But it really was eye opening to me. Because, you know, as you’ve heard me say before on the show, I do not come from an entrepreneurial family. And, you know, failing isn’t something that my most of my friends and family are, are used to. Right? Like entrepreneurs as entrepreneurs, we’re used to it right. But if you’re not an entrepreneur, you’re not used to failing. And maybe you’ve heard the phrase failing forward. Right? You know, I mean, of course, the people in my life, my friends and family that are not entrepreneurs, they fail at things. But then that’s it, it’s over. It didn’t work. It’s over. Right. But, you know, listen, if we started doing that, if we started doing that, as entrepreneurs, we be out of business pretty quickly, right? Because we do things we send out an email that we think is gonna be awesome. And then we have we spent a ton of time on the subject lines, we get a great open rate, and it’s the lowest open rate we’ve had in two years, right? I mean, like things like that happened to us as entrepreneurs. And if we look at it That’s it, I’m done. No one opens my emails, then you’re done right, and you’re back to working in a cubicle, which is fine, if that’s what you want. But if you’ve got that entrepreneurial spirit, we need to understand the benefit of failing forward. So, you know, I needed to do a little bit of research on this. And I know you’ve probably heard some of these things before. But, you know, and some of these are new to me. So Richard Branson failed 400 times from launched companies before he funded Virgin Atlantic or Virgin Galactic, whatever it’s called these days, right. Sylvester Stallone was rejected 1500 times trying to sell his script and himself as the film rocky 1500 times. Can you imagine having a script in your hand and giving it to 1500 people that said no, before you got someone that said yes. And look at that. I mean, I don’t know you guys that are in my age group. Rocky was iconic, right iconic in the 70s James Dyson Dyson vacuums, right. 5126 failed prototypes of his vacuum cleaner before succeeded. I am a huge fan. It is the freakin expensive kind of thing. But I love my Dyson. And I am very grateful that James Dyson didn’t give up after the first failure and went 5126 times more to create the vacuum that you know that we all know and love or that I know and love. Vera Wang, Vera Wang, did you know that she was once a figure skater. But she didn’t make it to the Olympic figure skating team. And she moved on to work for Vogue. But they didn’t want to move her up. So she left to become a designer. Right? How cool is that? Arianna Huffington? Arianna Huffington had couldn’t get people to read her work. Her second book was rejected by 36 publishers. Arianna Huffington was rejected by 36 publishers, right? That’s just crazy. It’s just crazy. To me, Oprah Winfrey was fired from her news reporter gig at a Baltimore news station. I mean, there’s just can be can just go on and on. And to me the most interesting one, to me is Walt Disney. Walt Disney was reportedly fired by a newspaper editor for not having good ideas and no imagination. Can you imagine Walt Disney being fired for not having an imagination? I mean, disney world is like, Bill is worth billions and billions of dollars right now. And he was fired for not having an imagination. So, you know, we can be like Walt Disney and Oprah, right? Or we can give up or we can give up. So when you fail at something, are you saying I failed a couple times or I failed 100 times or I failed 20 times. But I’m working on it still or you’re saying I’m a failure? And you did you to take the words I am a failure out of your vocabulary. Okay, out of your vocabulary. So in case You needed to hear this, I am giving you permission to fail. I’m giving you permission to fail. And I’m gonna give you some examples now of places that it places that it’s likely that you’re going to fail, okay? It is likely that you’re going to fail in a few places. And I’m going to tell you what some of these things are. So don’t give up because this stuff works. You can be you anything will work as long as you’re willing to fail, and pick yourself up and try again. So first, let’s talk about your products and services. And you know, as women we like to have things perfect, right? We like to have things perfect before we launch. We like to have things perfect if there is one topic that I can say that I got, I have my jersey foot on people’s but it’s please just put it out there. Right? Because what’s going to happen, no matter how much research you do, no matter how many, you know, surveys you put out no matter how much how many sticky notes are on the walls of your office as you’re creating a product or service. You will fail and need to adjust it when you launch it. Because we don’t know until we start doing it. What we don’t know, right? Like, we don’t know what we don’t know, you guys, if you haven’t listened to Episode 64 with Kendrick shope you totally need to listen to her. She talks about the power of giving free calls. I think she gave away 100 or an insane number of free calls before she started putting her programs out. Because she knew that if she wasn’t talking to people, and giving out free coaching calls, that she wasn’t going to know how to position her products and services and she is extraordinarily successful right now. Her programs are extraordinarily successful. And it doesn’t mean that you have to do all this until it’s perfect because it’s still not going to be perfect. As things shift as soon as and shift. Goodness knows nothing’s taught us more about how to reimagine things. Right then the spring in the summer of 2020, when we’ve had to reimagine our lives in our businesses, right? So you’re still going to have to shift, it’s never going to be perfect. But here’s the deal, you’re in control. You can keep tweaking this until people start enrolling in your products and services. Once they start enrolling. Now you got to stop touching it, you have to stop tweaking it right if you got it right. But you can’t quit. Right? After you put a ton of pre work into something, and it didn’t work. Because the more I mean, I’m not saying I want you to fly by the seat of your pants. I’m not saying that at all. Of course you want to you want to prep and prepare and be ready for things and maybe do what Kendrick did just put a lot of hours in doing what it is you’re offering but doing it for free, right? Because then you’ll know what people want. And then you can evolve it into your paid products and services. So understand that you are going to fail in your first launch. I mean, maybe you’ll get maybe you’ll do really well right but it’s More likely that you’re going to fail, then you’re going to just nail it on the first time, it just doesn’t happen that way, or not very often anyway. So you got to be open to that, and open to creating products and services that are not going to land the way you thought they were gonna land, and then be ready and open to reimagine them until they start enrolling people. The second thing, and I want to kind of, you know, Kendrick and I talked a lot about prospecting. And I want to kind of go back to prospecting. Because, you know, you’ve heard me say a lot on the show that LinkedIn is my money tree, and you’ve got to water your money tree. And one of the things you need to do as you’re watering your money tree, is continue to connect with people. And, you know, I want you to do I would much rather you connect with five people a week, and you put an hour’s worth of research into who those five people are before you send out those connection requests than to send out 100 connection requests because it’s gonna bring you a ton of more 10% more success that way, but remember that We’re looking for human to human connection. And it’s not an exact science, right. So hopefully you’re talking to really cool people, and you’re getting a ton of value, but you very well may miss your mark, and you are likely going to miss your mark. And the only way you’re going to know that is when you start talking to people, right? You’ve got to do those connections, like send out those connection requests, and start connecting and start talking to people. And when you start talking to people, hopefully, they’re going to still be really cool people. But guess what, it’s likely that you’re going to miss your mark a little bit from the connecting to the putting money in your bank account, right? And that means you got to go back to the beginning and tweak the connecting, it doesn’t mean it doesn’t work. It doesn’t mean that at all. It just means that you have to tweak it and you have to adjust it. Right. I was actually just listening to Okay, a little behind the scenes of the Karen Yankovich land here. I don’t know if you guys are fans of Days of Our Lives, then let me know I probably have watched every episode of Days of Our Lives. It’s since it’s been On shows you how old I am. It is absolutely my guilty pleasure. I love it. I love DVRs now because now it takes like 1520 minutes to watch it in my day and not an hour. But I was listening to a podcast where the guy who played Sonny kiriakis was interviewing Deidre hall that plays Marlena. And what they were talking about, which was really interesting to me, the entrepreneur me Let break, they talked about the fact that they they shoot so far ahead, they were seven months ahead, seven months ahead in what they were shooting to when it was going live, right. So things weren’t going live for seven months after they do it. So what they were they would do focus groups and they would do prospect you know, they would do in research and things like that, but they didn’t know if a couple that they put together we’re gonna work for seven months, you have seven more months of episodes that you shot with that couple, right, not knowing if the if it was going to land with the audience, right. So if days of our lives and TV can overcome that Because I guess I would have to imagine that they don’t always get it. Right. Right. So we don’t have to wait seven months, we can, you know, look for our prospects, look to see who we think are a good match for our business, and then start getting on the phone with them. But if it’s not a match, then don’t worry about it and just tweak it and reimagine it until it is a match, right? until you do have that right scenario. Right? So those are two places that 100% you are going to fail, okay? And you’re going to have to tweak it, and you’re going to have to fix it, but just accept it, be ready for it and be open to the possibility of changing it up. The last thing I want to talk to you today about is the fact that you have to plan that P word that four letter word plan PL A n. You know, maybe you’ve heard the quote if you fail to plan you plan to fail. So I guess I’m a planner but on a traditional planner, I don’t you know, I definitely You know, if you said to me, Hey, Karen, I want to throw a party on Saturday for 100 people and it’s like, Wednesday, I can do that. I don’t need six months of planning to get a have a great party. Right? I sometimes like this podcast episode, I saw that quote and said, Oh, my gosh, I want to talk about that. So it wasn’t like I planted six months in advance. I mean, of course, I did a little research as well. But so I like to plan but I don’t you know, I’m not a consummate planner. But here’s the thing. People in my she’s linked up program come to me and say, it’s not working. When that happens, right? If people come to me and say it’s just not working for me, my first question to them is, how many people did you connect with last week? Because there’s a system to profitable LinkedIn networking, there’s a system to the process that I teach. And if you’re not following the system and measuring your results, you know all that sucky stuff, then you don’t know where to make an adjustment, right? So you’re just stabbing in the dark and taking what longer to reach success than necessary. But if you’re planning, right and you fail, then you can go back and see where in this process did this fall apart. So you know where to make the adjustments, right? Because while planning and measuring might feel sucky, lots of money in the bank account does not feel sucky. But if you aren’t planning, if you don’t have a plan for why you’re talking to people, what you want to get out of them what you want them to do next, then you don’t know where it’s not gonna work. I mean, even just for me, you know, like, like, we use running Facebook ads as an example, I run Facebook ads, but I plan every step of the way. And I know where I want my numbers to be at, because at the end of the day, if my ads are not converting on the far side of that, then I can go back and fix it, where the numbers and the percentages aren’t where I want them to be. But if you’re not doing that, then what you’re going to say is I spent $500 on Facebook ads Didn’t get one lead, right? Lord knows I’ve done that, by the way, many times before I started implementing this process. So yes, are your Facebook ads gonna fail? Is your LinkedIn prospecting gonna fail? Absolutely. But we don’t need it to. But the more you plan, the better your plan, the faster you can get back on track. And the faster you can convert it and get people to enroll in your products or services, or whatever it is you’re looking to do. So you’ve got to do that planning piece. So as you’re failing, you know where to go back and tweak it and you can more quickly turn that ship around. Does that make sense? So let’s recap a little bit here. The first is a couple places where you’re most likely going to fail, right? And that is going to be as you’re rolling out your products and services, you’re going to be like, but I know this would be so valuable for people and they’re like, Yeah, no, not so much. I’m not interested. Right. And it’s gonna happen. But you got to listen and tweak and reimagine and that’s the beauty of being an entrepreneur because you will never fail if you do that, if you listen and tweak and reimagine until you have people enrolling, okay, and that’s where that success starts happening. And then the second piece of it is the people that you’re prospecting for, you know, you might have and hopefully you do have a really clear picture of what your ideal client is, but sometimes that prospecting to get people from here to there is going to be, you’re going to miss your mark. Right? Like I remember at one point I was, I had something I wanted to offer. This is a couple years ago, and I was reaching out to coaches in the New York City area. And then I realized what coaches were doing a lot of the things I were doing, they didn’t want they need or want what I had, so my prospecting was off. So I shifted it, I shifted it, and then we did we’re able to do what we wanted to do. Your prospecting is going to be off. Okay? But what are that money tree, keep connecting with people get on the phone with people consistently. And the sooner you do that, the sooner you’re going to know who the right people aren’t If you’re prospecting is if you’re prospecting in the right pool. And then the third thing I wanted to talk about today is the importance of planning. You have got to plan so that when you fail, you can look back at the steps you took to see where it might have gone off the rails a little bit. Because if it’s working, if you have, let’s say you have five steps. And step one is your landing at step two, you’re landing it, but Step three, not so much. You don’t touch step one and step two, right? Because it’s already working. Step three is where you start to make the adjustments. But if you don’t have a plan, all you know is you went from step one to get the one from the beginning to the end, and it didn’t work. So now where do you make adjustments? You don’t know. Right? So this is where diving deeper into the work you’re doing. instead of always being out there throwing out new stuff at the walls is valuable, which is why I teach By the way, LinkedIn marketing in a very micro targeted way because the more micro targeted you are with this stuff, the more quickly you can have that success. The more quickly you can have the successes that you’re looking to have in your life. This is how you see the changes to your business, your life and your bank account for ever. So if you want to learn a little bit about how we teach you how to do that, we have a totally brand new on demand workshop at Karenyankovich.com/masterclass where you can learn a little bit about how you can start failing forward and start getting those calls and getting on the phone with people and putting the process in place. And listen, I am here for you we have built an insane amount of support into the our free Facebook group and the products and services because we want to hold your hand as you fail and help pick you up right and get excited as we start to see your business taking off. But as we talked about before, a rising tide lifts all boats right so I’m here to support you. I do this podcast to support you. I’ve got this free training program at She’s LinkedUp or karenyankovich.com/masterclass, we’ve got a free Facebook group where we support you, I would love for you to support us, help me help you share this podcast. Take a quick screenshot if you’ve enjoyed this episode, and share that on social media and tag me so I can share it and we can support each other. Okay, we have a couple more months of 2020 and we are going to turn this ship around. So let’s have an amazing, fallen winter. And I’m here to support you. I hope this was helpful. And I’ll see you back here again next week for another episode of the good girls get rich podcast.

134 – Getting Your Mindset Right with Nicola Wilkes

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Nicola Wilkes and Karen discuss the importance of mindset.

 

Nicola Wilkes is the owner of Seriously Stylish Business. As a high-performance coach, she specializes in guiding design-related businesses to reach their highest levels of success. She’s also a specialist in brand management, promotion, and fast growth.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Mindset is important. It could literally make the difference in whether your business succeeds or fails. However, most entrepreneurs don’t focus on their mindset.

Let’s say we have two business owners. Both do great work. One owner doesn’t view her brand as being unique or special. She believes that the work she does is equal to her competitors’, potentially sub-par to some. This attitude reflects in her marketing, and her audience sees it.

The other owner understands the importance of mindset. She knows that her business is unique, and she believes that the work she delivers isn’t just equal but better than that of her competitors. Her attitude also reflects in her marketing, and her audience views her company as the better business to work with.

Mindset plays a vital role in every facet of your business. To learn more about the importance of mindset, listen to Episode 134!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/134
  • Introducing this episode’s guest, Nicola Wilkes (2:29)
  • The importance of your brand (7:28)
  • How your LinkedIn profile helps deepen connections (10:56)
  • The importance of human-to-human marketing (13:26)
  • The role of mindset (14:34)
  • The balance of mindset (32:16)
  • How you can work with Nicola (32:57)
  • How to find out more about Nicola (34:45)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
This is Episode 134 of the good girls get rich podcast.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host Karen Yankovich. And this is Episode 134 of the good girls get rich podcast and this podcast is brought to you by she’s linked up where we teach women simple relationship and heart based LinkedIn marketing that gets you on the phone fills your calendar full of amazing appointments and fills your bank account full of cash because good girls get rich around here, right? So we teach really is human to human marketing, digital marketing with the human touch and LinkedIn is the platform that we use because we have it but I’m really committed to being able to kind of Lift the platform out of the equation, and have all the strategies that we shared here on the podcast, and that I teach in my programs kind of stand on their own. But because we have LinkedIn right, we might as well use it. So that’s kind of what I’m teaching and why I’m teaching it here. And today’s episode with Nicola Wilkes is just Case in point of the human to human marketing, the story of how Nikki and I met and how we’ve developed a relationship and a friendship, and really support each other in our businesses is exactly what I want for you. So this is an episode that it’s been a long time coming and I can’t believe I didn’t get Nikki on sooner, but I’m glad she’s here today. So as you’re listening if you love what you’re hearing, we love for you to share this on social media. So share the episode, take a screenshot, tell everybody that you’re listening to it tag me tag Nikki Nikki’s all over Instagram, I try to be as good as she is but I’m not. But if you tag both And I and I’m @KarenYankovich. And Nikki is we’ll put her links in the show notes here. We’ll share it with our audience, right use the hashtag #goodgirlsgetrich, so we don’t miss it. And this is how we all get more visibility, right? This is how we all get more visibility. And I want to hear from you. You know who is the one person that would change your business and your life forever? If you met them on LinkedIn, so check out Episode 134 I can’t wait for you to meet my friend Nicola Wilkes. So we have Nicola Wilkes with us today on good girls get rich and Nicola has a business called seriously stylish business which was created when after 16 years in the design industry coach Nicola Wilkes realized that creative businesses weren’t reaching their potential. As a high performance coach. She now specializes in guiding design related businesses to reach their highest levels of success and as a specialist in brand management, promotion and fast growth, and Nikki and I have become friends over there. So I’m so excited to Have Nicola Wilkes with us on the show today, Nikki, thanks so much for being here.

Nicola Wilkes 3:03
Oh my goodness, I am so excited because how many years in the making has this been?

Karen Yankovich 3:08
Oh, right. I know

Nicola Wilkes 3:10
Two or three. I have no idea. But it’s, it’s…

Karen Yankovich 3:13
Three, it might be three. Yeah, it might be three. And you know, I actually have my gosh, there’s so much we can talk about here. But let’s talk a little bit about let’s talk about a little bit about how we met. Should we start with that?

Nicola Wilkes 3:24
Yeah, absolutely.

Karen Yankovich 3:25
So those of you that listen to the show, you know, hopefully you listen to the show, because you’re looking for some good LinkedIn tips. And one of the things that I teach is really to lead with service lead with providing value. So one of the techniques that I teach in my program is to endorse people just endorse the people you’re connected to. It’s a little controversial though, Nikki because sometimes people think, oh, I don’t know these people. Why am I saying they’re good at this? And I kind of feel like To me, it’s more of a marketing thing than a like I won’t write your recommendation unless you deserve it. Right. But endorsing and skills I feel like is kind of a marketing thing. And what to do. as it provides value to my network, so I kind of went on a little bit of an endorsing binge one day, which often strikes up a conversation, right? Because instead of reaching out and saying some bogus, you know, hey, I found this article or we’ve got people in common, it literally is I’m endorsing you, and you’re saying thank you. And it’s a great way to start a conversation, which is what happened with us, right?

Nicola Wilkes 4:22
It is, yeah, and you know what I would say just on that Funny enough, even this morning, somebody dropped me a line and I don’t have a send me just a marketing generic thing on LinkedIn, because I will respond to you and I’ll make it really clear that what I am looking for, is yes, to expand connections with people you don’t know like, we didn’t know each other. But the way that you endorsed me for something made me sick and take notice, versus sending this generic, heartless message just basically screaming I want your money. No, no, no, no, no, no.

Karen Yankovich 4:53
Yes, yes. Oh my gosh, so true. So true. And you know, the other thing that I teach in my processes I really want you to get on the phone with people or on zoom or have actual real life human to human conversations with people. And, you know, it’s it’s really easy to amass lots of connections. But that’s really not the point. That’s not really how you grow your business. So we quickly scheduled a Skype or zoom call and realize that our messages were very similar, even though our focuses were different.

Nicola Wilkes 5:23
Yeah, absolutely. And like I said, there was, it was a natural path for what you endorsed me for. And I think then I took real notice of your profile. And because of the way that I like to use LinkedIn, I think LinkedIn is phenomenal for making these incredible relationships because we are a case in point. And I’ve got so many other people that I’ve met through LinkedIn that, you know, it’s gone the really natural, organic, authentic way. And we’ll come on to that branding, but really authentic messaging and this is it that we suddenly realized that there was this whole plethora of crossover where we could, you know, support each other. Because this is the thing is that you can grow and use LinkedIn. to support your own business, but also to support somebody else and grow this incredible network,

Karen Yankovich 6:04
which is where the money is in business, regardless of what your business is, I mean, I suppose there are businesses that have, you know, you can, you know, push a button and sit on the beach and they make money. I’ve heard that there’s businesses like that. I don’t know a single person that has a business like that. And I know a lot of entrepreneurs. So to me, the people that I know that have six and seven figure businesses are building their businesses on the relationships, because if you’re selling something that’s more than a couple of dollars, people are often buying it after they talk to you or after they’ve seen your they’ve had a chance to know like and trust you. And it’s not just it’s it’s some of it’s one to one, right, but you and I have never actually bought anything from each other. But yet we’ve provided so much value to each other’s businesses. You’ve done master classes for my business. I’ve done master classes for your business. You know, you flew all the way to the US when I was speaking a couple of Nicky’s from the UK. She flew all the way to the US in March in March of 2018. which I think was the last time we actually got to see people. Right?

Nicola Wilkes 7:05
it was absolutely.

Karen Yankovich 7:07
But it was fun to actually get to meet you in person to just purely support me and support the effort. And you know, hopefully you’ve met a lot of people and, and you’ll take you’re taking that experience and growing your business in ways with doing that. Maybe perhaps it was a podcast conference, maybe perhaps, incorporating a podcast into your business. But it all happened by building relationships. And that’s why I love LinkedIn so much. But Nikki, don’t you think that that your brand is a big part of the success of that process?

Nicola Wilkes 7:34
Absolutely. And that comes back to how the authenticity of your brand is felt so intrinsically in every single thing that you do. And this is why I actually just responded to this person. That’s money that sent me this generic email saying, because here’s the thing, the way that I love to use this platform to build a connection, is because I’m still really old fashioned. I love a business card because I think it can say so much about your brand, who you are and how intentional you are and what you’re going to do. And I still love meetings over lunch. So how can we take something like LinkedIn and and make it come to life? Why do we think that it all has to then, you know, stick in this it’s kind of zone of where our businesses almost don’t go deeper than the surface? How can we then use LinkedIn as this incredible way that our brands can literally speak for us? And then we can take that connection and build and build and build whether it’s on the phone on a zoom call, or at a lunch meeting, whether it’s in our case, something that was like say, a virtual business relationship that built up, but how do we take it from that point of LinkedIn and use it to massively strengthen what we’re doing, whether it’s we’re looking for business, whether we’re going to pass leads back to the other person, whether we’re just gonna become business besties whatever it is that we intend To create this incredible from LinkedIn, how our brand, and our business is shown there, how we show up because this is the thing is you can also have great branding. But does it go deeper than, than surface view? How do we show up as people as businesses on there? And then again, it comes back to what intentional connections are you looking to make? So when I talk about brand, it’s even not just about what does your brand physically look like? This is not just about somebody creating a logo, so to speak. It’s but how does it embody everything that you stand for? down to how do you message potential contacts?

Karen Yankovich 9:38
Yeah, yeah. But even beyond that, you know, yeah, you’re right brand is there’s so many things that brand is is such a generic term for could be the colors. It could be your fonts, it could be your messaging, but it’s also there’s also a personal brand that I think is important on LinkedIn, and that’s that if I had endorsed you, and my LinkedIn profile was just a wasteland of empty Right chances are you wouldn’t have been all that interest. You might have said thank you. But it wouldn’t have been intriguing enough for you to say, let’s get on the phone because honestly, we’re busy. We can’t get on the phone with everyone, right? So. So it’s my job. If I’m looking to use LinkedIn to meet new people, it’s my job to make my profile intriguing enough, my personal brand, intriguing enough for people to go, Wow, she looks really cool. I want to get to know more about her.

Nicola Wilkes 10:23
Exactly. And how and this is the thing is, I love to look at somebody’s profile. If they have connected me and think, amazing how can I now respond and show them that I’ve read their profile? How can I now respond and show them that? I see them? I hear them, how can I show them that? I’m grateful they’ve reached out to me that they thought I was worth a connection. Now how can I come back and say, absolutely, let’s take this the next step. Let me show you that I have looked at your profile and they see what you’re doing. Yeah, there’s there’s a potential for us to build some kind of connection here.

Karen Yankovich 10:55
Yeah. And you know, when that note, again, the responsibility is on To give people things that they can connect to, which is why people are like, Why do people care what my interests are? Or why, you know, like, why is my header? Why do you want me to have my header image be this because it gives, it’s an interesting thing gives a talking point it gives it you know, you want to give people something that they could hook on to in your profile and say, That’s really interesting. Tell me more about that. Right. And if it’s just a dull resume, then there’s not really like, you know, tell me about your time working for Cisco like, I mean, that doesn’t sound fun and interesting. It’s just, you know, but if, but if you had something like, you know, you’re the board of directors of a nonprofit and the nonprofit does this. That’s giving somebody something interesting, an interesting talking point.

Nicola Wilkes 11:43
Exactly. And this is about how we make connections in the real world as well and how we shouldn’t lose sight of how we do that when we meet somebody. And again, this comes back to authenticity. Don’t forget who you are as a human and bring that to these incredible platforms where, let’s face it. In the 21st century, we are lucky, we have this plethora of platforms that essentially, are free to develop these incredible relationships that we would like in our instance, we would probably never have met, had we had access to this platform that costs us unless you upgrade nothing. So how do we make sure we’re bringing ourselves to the table? 110% rather than thinking, Okay, this is just another platform, and I’ll just kind of hide behind a Dell profile. No, bring all of yourself to it, which is as well how I coach, you know, women, I coach design related businesses. And what’s really interesting about brand on LinkedIn, and how we show up there and what our profiles say is that I do find that because it was historically more of a corporate space and what I find is that because I specialize in coaching within the design industry, creative industries, particularly women, and it’s almost like a Can I really be on there? Have I really got a valid place? And it’s like how Yeah, you literally if you bring your best self, to this incredible, professional platform, you can stand out a mile if you bring all of yourself to it.

Karen Yankovich 13:16
Yeah. Oh my gosh, I love that. I love that. And, you know, one of the things that I don’t even know if I’ve ever told you this, but one of the things that we’re doing, and of course, I love LinkedIn, but you’re absolutely right. It is a platform. And because we don’t own the platform, I’m very conscious that I’m building a business on a platform that I don’t have any control over. But it is there, right? So I want to I want to take advantage of it. But every single thing that I teach and the process I teach people to do, can be done without I could pull LinkedIn out of it. And it all still works, because it’s still human to human marketing. We might have to get more creative and be sending them to our website or, you know, our YouTube channel. If LinkedIn isn’t is doesn’t exist anymore, and the follow up piece of it. done a little bit differently, but, but I, I am committed in 2021. Nothing is changing outwardly in my program. But behind the scenes, I want to make sure that as we teach the process that we teach, it stands alone with or without LinkedIn. We’re using LinkedIn now because we have it in it’s amazing, right? But but the process is still human to human networking human to human marketing.

Nicola Wilkes 14:26
And that’s exactly how I coach that’s what I say to everyone that I work with. And this is where the social media aspect or these platforms come in, is that typically people say when their business doesn’t succeed, that it’s because I don’t have enough time and I don’t have enough money or I didn’t have enough time and I didn’t have enough money. And I’m going to say this that particularly women when as the patriarchal way in which we live dictates that we are typically the ones that juggle the career and have to make excuses because we can’t show up at this that or the other. We can’t particularly put this time in because we have the kids to look after or what Whatever it is that we’re going to make our excuse. And it just shows when we’re talking about these free platforms, that it’s not about the money, is it about the time, maybe we could hire somebody to help us and get support. It’s about the mindset. That’s what peace is about the mindset as to what stops us showing up as our best authentic selves, what stops us being so mindful of that this is a platform we can use to create and build our businesses and actually taking ourselves from the starting point of what we create on LinkedIn and any other platform. But how do we take that into real life? And how do we become more confident? How do we structure our mindset and our goals and our visions to know how we can draw links into our business and build relationships, it’s never about the time it’s never about the money. It’s literally about how we view these incredible additions to how we can build businesses and like you say, bringing it back to the fact that these are human connections. We’re not just hiding behind Find this fake wall of a social media platform. They are incredible. But what do we do with it? It’s so much greater than the sum of what we see it.

Karen Yankovich 16:09
Yeah, LinkedIn is a tool. And it’s an amazing tool, right? But there, you know, and I teach people how to use this amazing tool. But you’re right, I love we’re talking about mindset, because to me, that’s a piece that’s very much overlooked in marketing. And I talk to people all the time, and they think LinkedIn is like a resume and your resume is all about who you used to be. Right? Like all the things you used to do, but your LinkedIn profile should really be portraying out to the future. The person you want to become the person you’re becoming the person that you want to be to be seen as. And I spoke to a woman yesterday who joined our program, you know, part of what I talk to people about is what is your What is your goal for your life and for your business, and she is she had a big money goal. She had, you know, multiple six figure per month money goal and she totally could get there. And then she starts talking about the investment she made, what she’s doing our website and this and she’s spending $100 on this and three on on that, and I, I literally when she finished talking about, you know that there’s a huge disconnect there, right? She’s like, What do you mean? I said, you want to make multiple six figures a month, and you absolutely can do that. But your investments have to start being in line with that, you’re not going to get to that number. If you’re nickel and dining, the what you’re doing now, because there’s, you’re never going to get there. That’s the person you used to be to get to be this person you’re becoming, you’ve got to get out of that mindset. And you’ve got to have the confidence in your ability. And you’ve got to start thinking a little bit bigger. What are the bigger opportunities? And yeah, is it important to have a website it is, it’s more important to get some clients coming in. So that at the price point that you can be doing this at, and then you could pay people to do all those things that you’re spending $100 a year or $200. Therefore, it was the mindset shift that had her enroll in the program. And she actually said to me, she had listened to a summit that I had done and then she’d watched my webinar and she’s like, I literally cried didn’t sleep that night. Like I literally couldn’t sleep as I, my body needed to shift into this. And I, my I had some I had to make physical shifts, but it all came down to the mindset because we have these goals, and then we have this reality. But if we’re not thinking about how they tie together, and that’s mindset, right? If we’re not talking about how they tie together, then we’re just gonna be doing the same thing. Like I call it like the new year’s resolution syndrome every year, you’re gonna lose 1010 pounds, and then next year, you might have 15 pounds to lose, because you still didn’t lose. You know, every year we just started over again, the only way to make a difference is to shift your mindset.

Nicola Wilkes 18:38
Well, what we allow continues, and I think this is what I’m getting at is there’s so many of my clients will say, oh, my goodness, I can’t like really, can I go on LinkedIn? I’m like, Yes. Because you have this mindset block as to who you think you are, how successful you are, how successful everyone else is on there. And like I say, there’s enough people not making connections based on race. Genuine you know what I’ve looked at your profile, I think we could do business together. And we could support like, let’s explore what’s there. And I think that once we get over that mindset of this is one of the feeders into building great relationships right now. And it’s that it’s a feeder, it’s a way of like you say, US declaring our goals and working with our own mindsets, almost like how do we show up as the business person, man or woman that we want to be that we aspire to be? What decisions would they make what would their profile say about them now and be that person function from the place that it’s already done? So just because we can’t see the clients and we can’t see the money yet it does not mean they’re not there.

Karen Yankovich 19:43
And you know, because the world that we are we found ourselves in since we were here had met in person is a much more virtual world, at least at this moment in time. There is no better time to be doing this. There is no better time to be creating a personal brand, a personal digital footprint, if so to speak, right of who you are, because we are doing a doing research on the people we’re talking to, we’re throwing their name in a search, we have control of what comes up. When people search us. We have control, we can tell them, we want them to know about us. Or we can sit back and say this stuff isn’t for us. But your personal brand is something that you can control. And you You must control if you want if you have big goals.

Nicola Wilkes 20:25
And one of the things that that pertains to is how I coach because it’s specifically women, that I’m constantly diving deep with them into what do you really desire that personal goal as in personal brand, gold or be? And I think what I find and again, it comes back to LinkedIn because it’s seen as as much more corporate and I typically coach in the design industry. And it’s like, Can I really own this space that I envisage myself being in that I would love to make my attainable goal and it’s a Like this, there’s this block between going for it and literally taking your foot off the brakes and just going all out there. And as you say, what, what do we create in terms of a personal brand? And how do we say and use that to shout from the rooftops, unashamedly? This is what I’m going for. This is where I’m aligned with my vision. And it’s that there’s too many instances where I see women hold themselves back. And then obviously, they work with me and we build up the confidence we build up the Permission granted. It’s like just I’m giving you need somebody to give you permission. Well, you just got it. So go out there and fail forward. Get yourself a profile on LinkedIn, start before you’re ready. And go do weather. You know, obviously, there’s other social media platforms that people say I can’t possibly do a live TV, I can’t do this. I can’t just do it. Do it your first time quickly, because you need to get to your fifth time where it’s just slick. I mean, it’s always Awkward before it’s elegant, to stop fast fail forward fail. At the point where you don’t have stacks of followers use these platforms to experiment and get to know yourself and connects back with you see who you draw in.

Karen Yankovich 22:16
I love that. It’s always awkward before it’s elegant. Like that’s a that sounds like it’s going to be a social media post for this podcast.

Nicola Wilkes 22:23
Well, everyone knows perfectionism is for the poor. So here’s, you know, the thing is that we always stop ourselves, again, especially as women because we feel like we have to be perfect. Before we can take that one. Leap men don’t seem to struggle with this quite as much. I mean, everybody knows that. You know, when it comes to going for a job interview, men will put on a resume a hell of a lot more that they haven’t done before, but they’ve said they can. Whereas women will look at a resume or a job list and think, wow, I haven’t done that. So I can’t possibly see that I can do it or I could learn it and, and I think it comes down to everything that we do. It shows up so Much in everything, even including how we show up and things like social media. Yeah, yeah, exactly. What I’m really committed to building is and this way we’re talking is building that, that side of personal brand and how our businesses are a direct reflection of who we want to be, where we’re going, what our goals are. And how do we show up as our very best selves across all meetings, whether it’s in a coffee queue, a toilet cue in the theater, or even on social media or LinkedIn?

Karen Yankovich 23:27
Yeah, yeah. Oh my gosh, yes. I love that. And you know, we’ve talked about this over the years because when we first met the you know, those of you that have listened know that I have been renovating my house forever. And I just didn’t have I’ve been, you know, I was showing up sometimes I was doing videos from my living rooms and those those are from outside I had a half I had no closet doors in my office forever. So I had to make sure that camera didn’t show the closet doors and you were like Karen, like fix it background up. You know, like you’ve got to show up.

Nicola Wilkes 23:56
I was quite outspoken about that.

Karen Yankovich 24:01
But you’re right, you’re absolutely right. And I was like, Oh, she’s so right. Like, and then I bought a then I bought, you know, I have everything I have, you know, backgrounds and I have a green screen and all that. But really for me, for the ease of for the ease of being able to turn on my camera and show up like a leader when I was on the spot, not wait, hold on, let me get my green screen, I needed to do that I needed to create a space that that I felt like I was showing up as my best self. Not that I’m trying to be somebody that I’m not right. But it is showing up as your best self and putting your best foot forward. Because it is sometimes your first impression and people hang on that first impression a long time. You know, it’s interesting. I have my master class that I’m running right now and I’ve got some Facebook ads going to it and I struggled a little bit with what image to use on the Facebook image, right? And what I went with because to me what happens when you start to learn these techniques, and you start to build these powerful relationships. Your income starts to grow. To me, that’s freedom. That gives you more freedom, right? Because now you have freedom to to donate more money and to help more people that you know that that can invest in your programs and freedom to do more things with your family or for your family, right. So I went with an image of a woman in a private jet, because to me that feels like I can get places I can. Maybe my family doesn’t want to get together because they don’t want to know like, whatever. It just felt like freedom. And there’s somebody that commented on it that was like, I hate this stuff. I hate when there’s pictures of expensive cars, and blah, blah, blah. And I was like, I said, so I responded to her and in my head immediately triggered me, right, because I’m like, Oh my gosh, I shouldn’t be using this. And I was like, No, I am. So I said to her, why does this trigger you? And why do you not like this? And she’s like, well, if you have to ask you one understand, but it’s because of all these things and I just wanted to go You know what, to me. It’s not a picture of me in front of something. I don’t I don’t like that. I don’t like I don’t want to go rent a you know 200 thousand dollar car and stand in front of it and pretend it’s mine. Like it’s not authentic that right? But do I want to be running a business where I have the freedom to charter a plane? If I want to go visit you in the UK for lunch? I absolutely would love that. And I want the people that take my program so that and that’s but but the point is the mindset, right? It comes back to the mindset and not that I’m trying to change people’s mindset on Facebook, because that’s like a challenge in and of itself. But I my mindset immediately went to oh my gosh, and then I was like, No, I’m gonna own this because to me, my mindset is that I am building a legacy for my family, I’m building a business that is going to give me this kind of freedom. And I want to help the people that join my program, do the same thing. And you need to have that mindset before, like this person. And if you’re listening, you know, I hope that you’re taking this in. I’m not berating you. I really, truly I’m supporting you with that mindset. She’s never going to get where she wants to go.

Nicola Wilkes 26:59
Oh, it’s the bottom line. shift. So you can’t plant seeds on a dry riverbed. And it’s always about opening up the vortex of receiving. So this is something I always, always work on. And there’s so I mean, we can get so deep on how you learn to receive way more success, wealth clients, into your business joy, ease, because the default is when we think about running businesses again, mostly as women, when we think how am I going to grow? How many physical How am I going to set up? How am I going to grow? How am I going to find the clients? How am I going to then sustain it? Gosh, how am I going to go to the next level? It’s like we you can almost feel it. When you start talking about it that we know as women, literally excuses are going to come from every side to allow ourselves we take ourselves out of the game. We are literally the blockers to our own success. So when rather than when we do that, if we can shift the mindset to say see These images which are about what somebody makes six excessive wealth that they can’t ever achieve but rather than Okay, so if that’s triggering you enough to make a comment, what is it telling you is it it’s telling you really that you desire it. Therefore if you desire it, it is possible for you so and it’s going to be different for everybody it could be some one person’s desire is to go and live in an incredible remote cottage somewhere in northern Scotland or it could be going to as mine is developed this incredible I besian farm house where I can literally float around in a caftan all day have clients come in and you know in the summer months and do their intensive there and run workshops and just live that lifestyle but whatever it is that you desire, make sure you align yourself with it truthfully, because this isn’t just a belief changes about how you need to feel in your body. We live so much in our heads we really become so so conditioned to not connected in with our bodies. What does it feel like for you? What does success truly mean? And then how do we stack our beliefs on that? And again, so this comes back to how do we build a personal brand? What does it say about us? Does it show people, this is what we’re aligning with. And if you’re a good match, amazing, they will naturally be drawn to you. But if we can’t be honest, from the start about what we truly desire, how can we attract that into our lives? And again, LinkedIn is a great example of what are you putting out there? And what are you going to get back?

Karen Yankovich 29:27
Yeah, I agree. I have to show you this. Nikki. So you are earlier in that in that statement, you were just making you talked about the importance of if what you’re looking for is, you know, to build joy and ease into your business and joy and ease are the two words that I kind of chose for my business in 2020. And those of you that are that are listening can’t see this, but I actually had the words made on little wooden blocks that I’m showing Nikki right now the words joy and ease, because to me, I want to embody them. I’m not like choosing a feeling and then remembering it like what was my word this year, like they’re in front of me all day long, every day. Like they’re on my desk, the words joy and ease. I went to Etsy and had the made and, and they’re sitting on my desk that I can see every day because it is the feeling. Because we all I mean, I should say we all I know, I have to sometimes remind myself and get myself back in that feeling I can get myself in, I can certainly get myself in my head too much. That is That happens a lot. But I also can get into overwhelm or even into frustration, right? And I have to kind of just be the person that that lives with joy and ease. And then when I’ve done that, everything kind of does start to fall into place. So the mindset piece is huge. I love that you have incorporated so much of that into your work this year, Nikki?

Nicola Wilkes 30:39
Yeah, and that’s again, like you’ve got those reminders every day, every single day at five o’clock. I’ve got on my Google Calendar, it pops up love joy source, which to me is about the love aspect for anyone that’s kind of on the spiritual path. You’ll know that it all in Gabby Bernstein it all comes back to love and how we don’t approach anything with judgment. But that’s a whole other conversation. But the joy is about not running a business with any overwhelm. It’s everything should just be joyful. We’re not put here to live things that are just misery overwhelmed kind of fast, we are put here to be happy, we just have to allow that. And really, it’s about sort of connecting into the source of whatever my aspirations are, whether it’s a spiritual connection, whether it’s just a connection to my business, what’s the source of everything you do, because it’s in you. And again, this comes back to the, the not living too much in our heads. It’s also feeling it and how you build these beliefs and stack on it. And again, so that’s about every interaction we have with something how do we bring our authentic selves so for me, the word authenticity is so strong, I can’t ever have a conversation that does not feel authentic to me. Sometimes it might mean I’m quite outspoken, those that coach would mean it to them straight but then that’s why you hire a specific coach, you’ll find a connection with a coach because I mean, for me I love a no bullshit coach. I love this softer side too. I also love the side that says, say on a day that maybe you know you have something personal going on or whatever they’ll say, I’ll hold the space for you. You either let’s not do this call today or let’s, let’s talk about where you’re at, you know, there’s such a balance. And again, it comes down to mindset, it’s about knowing how you can show up as your best self, your strongest self, your most connected self. And that also means listening to the days where you need to take step back, as much as the days you need to take a step forward. And this comes to every thing that we do. And because I know we are, we are kind of on the LinkedIn subject as well, just because you’re on one of these platforms, it doesn’t mean that every single day, you have to be there like fighting fit your best one day is going to be a really different best to another day. So it just means that when you’re ready to show up as your best self these platforms are there for you to show your personal brand, as authentic as it can be. The days you don’t feel like it. You don’t have to do it.

Karen Yankovich 32:57
So how do people work with you, Nikki?

Nicola Wilkes 32:59
Oh my Goodness. So there’s there’s a few ways we’ve got, obviously the private coaching and I tend to only ever open certain slots for typically women, I do work with some guys that run design practices and husband and wife teams really successfully. But typically women in the design industry creative roles, it could be that every designer, consultant designer, or they run their own business, or they work for a practice where they’ve got a really high position. So that’s why I offer private coaching, which is all about getting to your next level. Typically, these people are really well established at what they do. And they’re looking for a really great mindset coach to help them get on so I have private slots available, they’re always a 12 month container. Then we have three ways in program format. I’ve got a great 10 week course that you can do as distance learning on your own. You can do it at your own pace. And that’s really a 10 week business growth hubs, what gets you really sharp and your mindset works if you’re looking to really develop mindset work such an honor. And like a fire stop, maybe you’ve taken a career break or you’re just like, Whoa, I’ve just identified I am on such a plateau. I’m the kickstart. That’s what will get you there. And then we have a growth program after that, which helps you build sustainability in terms of work consistently coming in, and how you then scale that. And then I run masterminds, which are very, very small groups, where the women will naturally come together and create this incredible, really small condensed power mind mastermind group, which again, is a 12 month container, which in no other words propels that business forward. So that’s how you can

Karen Yankovich 34:44
Awesome, awesome. So how can they How can people find you and I know that you have quite an offer for our listeners today,

Nicola Wilkes 34:53
because I know that you work with such incredible people because I know that you have such an amazing audience. That, I would love to support them and you so I am offering a complimentary 50 minute call, which is it’s kind of like a discovery call with five zero, not 15. Right? I just want to make sure I’ve zero it’s almost an hour. And it gives us 15 minutes to just really uncover where they’re at, where do they need to be? And how can we get them there, I’ll share some of the tips and the tools that I use, you know, the structure that I use to get my clients there. And you can ask any one of my clients does it work? They all follow me on social media, and they will say Hell yeah, because because it just does. So yeah, 50 minutes call. And it’s just about see whether we’re a good fit for one another and, you know, his private coaching, something they could do is my 10 week growth hub where they need to start or they just absolutely at mastermind level already. And that’s what we decided we could fit for them. So it’s a 15 minute call and it’s free. So they just need to go to seriously stylish business. dot co.uk forward slash schedule, and they will be taken through the process of booking a call.

Karen Yankovich 36:05
Awesome. Awesome. Thank you so much for doing that. You guys definitely take Nikki up on this because I have sent lots of people her way. And they are like, Oh my gosh, that was a great session. So you totally, you totally want to take her up on that. And if you’re looking for a coach moving through the next season of your business, Nikki is a great, a great choice. So and you also have Do you also show up on social media really well like your Instagrams amazing. So I will put the links to all of that in the show notes for this, but you definitely want to connect with Nicki on Instagram as well. This was so fun. Thank you so much for doing this today. I hope that you know everything we’ve talked about here, I just want to kind of just wrap it up in a bow. We haven’t talked, we haven’t said anything that’s like and to do this, you need to spend $10,000, right? Like all of these things are things you can be doing today at this moment. You know, showing up like painting the wall behind us when you turn your camera It looks you know, I mean, things like that that Nikki’s had me doing, you know, but things like that are not there are things, how you show up in anything is really how you show up and everything and it starts with you and you have the decision, you can make the decision to do that. And I hope that you that’s listening, they heard something today that you can take action on and move. Move your personal brand forward today. Thank you so much for being here. Nikki. I’m so glad we finally did this.

Nicola Wilkes 37:23
Oh, I’m so pleased and like say if I can leave listeners with one thing. One thing I would say is permission granted, whatever you are thinking that you need to do right now there will be something that you’ve heard today that sparked some fire in your belly, that you’ve thought Oh, only if only I could do it. Permission granted because the only person standing your way is you. And thanks.

Karen Yankovich 37:46
Yeah, thanks for being here. And there’s definitely more to come. I’m not sure what it is. But Nikki and I are always coming up with ideas. Maybe if we can ever you know travel again, maybe we’ll do some co workshops or something.

Nicola Wilkes 38:01
Our trip in Florida was at that conference was just the start of it. So yeah, fingers crossed.

Karen Yankovich 38:07
Absolutely. Well, remember that we started when we first it was like a four day conference maybe or a five day conference. And day one, we’re like, we’re gonna do a workshop in New York in the spring. And by day four, we’re like, Yeah, no, we’re not doing anything in this free that’s, it was literally the weekend the world changed. Well, we were like, What do you mean, I was like, people aren’t going to take a subway from uptown to downtown at this point. Nevermind,

Nicola Wilkes 38:30
we sat down to dinner, weren’t we thinking about this thinking? Yeah, we do this and suddenly it just…

Karen Yankovich 38:35
And theree days later We were like, yeah, we can’t do this. It was crazy. So but we will we will win. All right. Thanks so much for being here. And yeah, more to come. So I hope that you enjoy the story of the Karen and Nicholas show, and all the amazing things Nikki teaches I think you can see why I love her so much. Our messages are so congruent. At some point when we can meet in public again, Nikki and I will Do some kind of live events somewhere together London, New York, maybe somewhere else who knows that I can’t say in between right? We’ll be in the middle of the Atlantic Ocean. But we’ll meet up because I think that it’s just such great synergy and that’s what I want for you. This is what I want for you. This is why I teach what I teach you on the podcast. And what I teach in my program is human to human marketing. And if you want to get started with that, check out our free completely updated on demand masterclass at KarenYankovich.com/masterclass and take a listen. And it’ll kind of give you a sense of the mechanics of how to get started using LinkedIn for your human to human marketing so you too, can meet cool people that can change your business, your life and your bank account forever. I’ll see you back here again next week.

133 – What Comes Up When You Google Yourself?

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to improve your search results.

People are searching for you, even if you don’t realize it. It’s important that you take control of the content that shows up when someone Googles your name.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

It’s no secret that we Google everything. We Google businesses, restaurant and product reviews, celebrities… the list goes on. If everyone does their research before making a purchase, wouldn’t you expect people to Google your name before doing business with you?

Whether you know it or not, people are Googling you. When they search for you, you don’t want your high school prom photos to pop up. You want only what’s going to help you and your business to pop up. And guess what… it’s possible to control what shows up! You need to drown out the less important information by putting more pertinent information out there.

How to Improve Your Search Results

  1. Build Your LinkedIn Profile. The most effective way to improve what shows up when people Google your name is to… you guessed it… build a great LinkedIn profile. On LinkedIn, you can control exactly what you want others to know about you. The stronger your profile, the better your search results will be.
  2. Gain More Publicity (#1). You read that right… gain more publicity. You might be thinking, “Of course I want to gain more publicity, but how do I do that?” Glad you asked! For starters, check out helpareporter.com. On HARO, you have the ability to show up as the expert and write articles that pertain to your industry.
  3. Gain More Publicity (#2). What magazines and articles do your audience read? Find the articles that pertain to your industry, see who wrote them, and connect with those authors on LinkedIn. Then share, share, and share their content until you have the opportunity to write for them or be featured in one of their articles.
  4. Podcasting and Blogging. The more you podcast and blog, the more content you’ll have out there. And the more content you have out there, the better the results that show up on Google will be. But don’t stop at writing and podcasting your own content. Connect with other podcasters and bloggers and try to gain visibility on their shows and articles. (Hint: connect with these people the same way you connect with reporters in #3 by connecting with them on LinkedIn.)

Improving your search results may seem like a daunting task, but if you follow these simple steps, your Google results will improve in no time.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/133
  • Introducing this episode’s topic (2:16)
  • Take control of your LinkedIn network (6:00)
  • Gain more publicity (7:44)
  • Connect through podcasting and blogging (13:11)
  • Episode recap (15:35)

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich podcast episode 133.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m Karen Yankovich, the host of the good girls get rich podcast, and this is episode 133. And on this podcast, we teach digital marketing with the human touch. We want you to build a network full of amazing human beings. Totally cool people that you cannot wait to get on the phone with that can change your business, your life and your bank account for the better for ever digital marketing with the human touch. So we’ve been getting so much great feedback lately on the show and I so appreciate all your ratings and reviews. views, I really want to just take the time to say how grateful I am to you for listening to the show. If you want to let us know what you think we love your ratings and review, you can just go to the show notes at karenyankovich.com/133. And check that out. There’s a link there for speakpipe where you can not only leave us a review, but you can also tell us a little bit about maybe who you want us to interview if you have a great guest we should interview or maybe you’ve got an idea for the show, something you want me to teach or talk about on the show. I would love your suggestions. So go on over to karenyankovich.com/133 and click the link for speakpipe. And let us know and of course, take a quick screenshot and let everybody know that you’re listening to us today. Just take a quick screenshot, share it in your Instagram stories or your Facebook stories. Maybe you’ve got LinkedIn stories, right tag me I’m @karenyankovich. Use the hashtag #goodgirlsgetrich and then we’ll share it with our audience and then That’s how we all get more visibility, right. That’s how we lift each other up and support each other. So I really appreciate that as well. And it also helps us know, which episodes you know are landing with people, which ones people really appreciating. So we love when you share our episodes on social media. So today, I want to talk a little bit about how to control what happens when people throw your name in a search bar. And I mean, Google’s a verb these days, right? I mean, we’re talking googling here, but it could be if you if you use Bing or whatever search bar you use, same thing applies. And it’s important that we know what comes up when our name is thrown in a search. So hopefully you’ve done that for yourself recently. Or you do it consistently and regularly. You throw your name in a search so that you know what comes up when people search for you. But did you know that you can control it? You can control it because when you control it it kind of like people say oh my gosh, I have this my high school prom pictures come up when people search for All right. So you know what, what we need to do is not get rid of it, we need to bury it. We need to bury it with all kinds of other stuff. Right? And because, you know, listen, unless you’ve done something terrible, in which case, this none of us applies or, and I’m not, I’m not an expert at rebuilding your reputation. But what I am going to show you is how to get lots and lots of publicity and get, you know, have lots of things, lots of different things come up when your name gets thrown in a Google search. So a couple years ago, I was working on a project, and it was a big corporate opportunity, and potentially a six figure opportunity. It was a big opportunity. And I you know, you just take take forever to close and we we talked to the people in the sales team and the people in the marketing. And eventually I knew I had a meeting with the with the president of the company. And the first thing he said to me is, do you know when you put your name in a Google search that 10 pages come up? I was like, Yes, I do. Yes, I do. That is deliberate And I said, and that is what I’m going to teach your people how to do. And that helped me land that deal. Okay, it was deliberate. If I’m not saying if I didn’t have that I wouldn’t have gotten the you know, I would have I would be losing deals. Not saying that at all. But what I am saying is use it. This is something we can where you have control in this crazy, Wild, Wild West digital world we live in, take control. And one of the things you have control over is what comes up when people throw your name in a search bar. So here’s the deal. It’s also never been more important to take control of your digital footprint, social media accounts, right? So Twitter, Facebook, Instagram, that will count that all will come up, but you need to Google yourself regularly and see what comes up. Because in this virtual networking world that we’re living in it’s summer of 2020, right? In this virtual networking world, your online foot Print your digital footprint is more important than it’s ever been. nobody’s doing business with you, nobody’s hiring you. Nobody’s giving you $5 without their name and a Google search, because we’re all sitting in front of our computers all the time, right? We’re just not able to get out as much as we used to be able to get out. So and you know, and business is being done virtually very often. So, where you might have met someone in a coffee shop, and I hope I know that day’s coming back, right? But at the moment, we’re doing virtual coffee Hangouts, right? And what do you think’s happening, the check in your name in a Google search and see what comes up. So hopefully, you’re googling yourself regularly and you’re taking, you know, taking note of what’s coming up. Here’s the deal. I want you to build a million dollar LinkedIn network, I want you to be connected with really cool people. And the way that happens is, is when you look worthy of connecting with millionaires, right? You need to be look worthy of it. So let’s take control of what comes up when people Google you shall we Alright, so we’re gonna start with, I know, I know, you can guess we’re gonna start with LinkedIn. Right? The first thing I wanna talk about is LinkedIn. You have got to do your profile. You’re listening to this podcast, we’re at Episode 133. There’s 132 episodes that can take you step by step through how to create a great LinkedIn profile. You got to do it. There is no more excuses on this. If you have had this on your to do list for a long time, and you haven’t done it. Well, guess what? Today’s the day, you know, and I speak to people a lot. And I know that often, you think you have a great LinkedIn profile, and it’s probably presentable. But is it doing you any favors? Is it client facing? Is it letting people know, this is why I am better than everyone else. You have got to do this. You’ve got to have a great LinkedIn network. Because if you put if you’re using LinkedIn consistently, and I’m guessing you are because you listen to this show, or you’re or you’re considering it, then LinkedIn is gonna come up. I think it comes up second to me under just below my website. So it’s my opportunity to tell the world what I want them to know about me, right? So when people put my name in a Google search, I want to tell them what I want them to know about me. So they don’t have to go any further and look for my high school prom pictures, right? So take control of your LinkedIn network. We’ll link to a couple episodes we’ve done on your headline on your bout section below. And you can listen to those episodes and just take a little control over this. And then of course, I’ve got if you listen to this whole episode, we’ll also share how you can get some free training on this as well. So I know, I know, you’re tired of hearing me say this, but you’re listening. So hopefully you’re not do your LinkedIn profile there. You cannot, you cannot not do it anymore. The second thing I want to talk about is publicity press. Have you ever been featured in a newspaper? Have you ever been featured in a magazine? If you put my name in a Google search, you’ll see I get it. ton of publicity, a ton of press. And that is not because people are knocking on my door saying, Hey Karen, can we interview? It’s because I go after them. Okay, there’s so many ways to do this. And the more you get featured in newspapers and magazines and TV, the more you’re the more hits are going to come up for your name. When people throw your name in a Google search, and let me tell you something, if you’re a coach or a consultant, or somebody’s looking for, you know, a five figure six figure, contract with someone, and you have competition and you have 10 pages of content when people throw your name in Google and your competition does not. That is a huge weight in your favor to get that business. You have control of it. It’s not as hard as you think we teach this in every step of everything we do here at uplevel media, in my shoes, linked up program, whether or privately we teach you how to get featured in the news. There’s a couple ways to do this. If you have not signed up yet go to help a reporter calm herro ha, ro, you’ll get emails three times a day from help a reporter calm. And it’s journalists looking for sources for their stories, that’s a little bit overwhelming, right? Because you get three emails a day, and there’s sometimes 5060 things in each email. And a lot of them, most of them will not be at all relevant to you. But sometimes there’ll be something that says, you know, I’m looking for a veterinarian in Bergen County, New Jersey that can talk about this. And if that’s you, you want to respond to that, because it might be great publicity for you. And don’t overlook the anonymous ones. Because sometimes there’s anonymous ones. And often the reason they’re anonymous is because it’s things like the Dr. Oz Show, The Steve Harvey show, okay, I have had clients that have gotten on those shows from herro because of the just responding to them. So it’s simple. It’s not easy. It’s simple because it just dropped in your inbox three times a day, right? So these opportunities are there for you. Every single day, you do have to be careful in creating a pitch. And I will link to some episodes we’ve done, we’ve done a couple episodes with PR experts on the show where they talk about how to craft your pitch. And of course, this is all stuff we can help you with as well. But sign up for help reporter calm and start responding to these queries. The other thing you could do to get more publicity and this is to have probably 100 things right? is go to the the newspapers or magazines or places that you think your ideal clients, the people that are going to pay you $10,000 or $100,000 that you think they’re reading, go to their digital homepage, go to their search bar, and top type in the topic that you talk about. So maybe you teach prenatal yoga, okay, type in prenatal yoga, see who’s talking about that and writing articles about that and connect with them. share their articles, connect with them on LinkedIn, connect the journalists on LinkedIn because remember, if you did number one, you’ve already got a great profile right? makes everything else in your life easier. I promise. Connect with them. And just don’t pitch them. Just say, Oh my gosh, you know, Suzy Smith just wrote this great article and she talks about this, this and this. I talked about what she does an item too. But I’ve never quite looked at it that way. Susie, thank you for opening my eyes on this, tag her share it across your network. Remember, you have a LinkedIn profile that’s already positioning you as a rock star. So now when Suzy does this, right, when she sees that you’re sharing her article, she’s going to check you out, because that’s what we do. Especially if you’re sharing it on LinkedIn, it’s really easy for me to click and see who’s this Karen, check that sharing this and saying all these nice things about me, she’ll see that you’re credible because you’ve let her know that by your profile, and maybe she’ll feature you in your next in her next article. This is again, really easy. I have had clients that have got serious, serious press by doing this. So those are just two easy ways to get publicity, but the and it doesn’t take a lot of time, but you have to bake this into everything you do. If you’re spending I so many people I talked to spend so much time, you know, creating content. And I mean, listen, I’m create this podcast is content. So I create content. So I don’t want you to stop creating content. But I want you to streamline what you’re doing. And I want you to focus on the big rocks focus on what’s important focus on what’s going to help you land, the $10,000 and $100,000 deals. So you can pay people to do the things that you’re saying, you have no time to do this. Because you’re doing that right. Does that make sense? Anyway, publicity, don’t don’t skip this piece, because it’s really, it really helps, it will help you get a ton of visibility, and it will help your Google searches. And when people search you. And if you get 10 things a year even, that’s not even one a month and you could do a whole lot more than that. I promise you. Now how long it’s going to take you to have a few pages, right, especially if you have a common name. My name is not common. So I recognize it’s a lot easier for me to get 10 pages in the first 10 pages of Google for my name, then It might be if my name was, you know, Mary Smith, but Mary Smith, if you’re listening, you can do it too, because all the other Mary Smith’s are not doing this. Okay? So even more important than you do this. And the third thing that you can do to just literally take control of what comes up when people Google you, is take the same concepts that we talked about in the second step and publicity and apply it to blogs podcasts. Do you have a favorite podcast in your industry? Does that podcast host take guests? Go on a little bit of a podcast guesting binge and see if you can get yourself some podcast interviews. I think everyone in the world is starting podcasts now that we are working a little bit more virtually It feels like that way to me, right. So so there’s a lot of people out there that are looking for guests that make sure you listen to the podcast, make sure that you know they actually do take guests and make sure it’s a podcast that you love and that you enjoy the host and get your messages congruent. Reach out to them. Again, connect with them on LinkedIn. Say, I just listened to your podcast I loved Episode 37 where you blah blah, blah, share that episode, right? Same thing you did with trying to get sharing like newspaper articles, writer magazine articles, share their podcasts, guest blogs, most big publications have a process on how to guest blog. If you go to you know, all of the all of the publications in your industry, whatever that is, and type in the name of the publication, and then say, you know, guest blogs or guest submissions, or guest writers, I bet you’ll find a page that says here’s how you apply to become a guest blogger for us. Right? So when you guest blog for those places, it gives you the you come up with, you know, in those will come up in Google as well as all of your content. You can also, you know, look and see if there’s people that again, write about the things you’re expert in, share their blogs, share their content, maybe they’ll quote you in their next piece of content. So these are all ways that you can take personal control, you have personal control over this, of what comes up when people throw your name in a Google search. And I am telling you, this is how you build that million dollar LinkedIn network. It’s by the human to human connections you make, and you’re going to make more profitable and more amazing and really cool human to human connections. When you look worthy of it when you’re coming up time after time after time, in different publications. And when, when people throw your name in a Google search, you got pages and pages and pages. So let me just recap this a second. Number one, you got to do your LinkedIn profile. Okay, enough of that. You heard me rant about that already. Number two, publicity, newspapers, magazines, television, whatever, you know, whatever people are doing YouTube shows, right? What are people doing that in your industry and what is congruent with what you talk about? What shows Do you love what my public Do you love that your audience is reading and getting them find a put a process in place to get featured in those publications. And last, take that same concept over to podcasts and blogs, and look for the hosts of the podcast and the writers for the blogs, of the things that you are expert in and build actual relationships with these people. It’s really cool when you go to a conference and you know, some of the most powerful people there because you’ve been a guest on their show, right? It’s really cool. And you can do this. They’re not looking for you. You’ve got to look for them. Okay, because they’re getting inundated. I get inundated with pitches for my podcast. Okay, I want you on my podcast, but I need to, you need to let me know. And if you’re the one saying I loved this episode, and telling me why. And guess what, I cannot tell you how many people send me guest pitches for this show. And Have not you heard me the very first thing I said was when I introduced the show was Go to speak pipe and tell me if you if you know of a good guest. If you are someone that wants to be on the show, send me go to my application and we’ll put a link in here to how to apply to be a guest on the show as well. But also go to speak pipe, right? I’m telling you how to do this right. And people who aren’t doing this I get cold pitch after cold pitch after cold pitch. So humanize it, humanize it build relationships with people. This is how you build those million dollar networks. So I mentioned to you before that we’ve interviewed some great PR experts on the show we interviewed Amanda Berlin recently Christina Dave’s a maybe a year ago. We’re going to link to those episodes below because I want you to control this I want you to start building your million dollar network today and you know we can help right we’ve got a brand new free masterclass that we’ve created. It’s just hot off the presses. If you go to her millionaire network calm and we’ll link that below as well. Go to her millionaire network calm You can check that out. I’d love your feedback on that. Because we take you through the five shifts that I’ve identified that help you build a network that puts you on the path to your Million Dollar Bank account. So you know I love when you guys share this. So one more ask just take a quick screenshot. Share this with your network, especially if you love to tell us what you loved about it. Tell them what you loved about it. I will share it with my network. A rising tide lifts all boats. Let’s Park our million dollar boats next to each other as the tide lifts them right and support each other. I’m here to support you with this podcast with my new free masterclass which you can check out at hermillionairenetwork.com and let’s kick some 2020 booty together, shall we? I want this to be simple. I’m here to help make the simple. I will see you back here next week with another episode of the good girls get rich podcast.

132 – Charge More, Make More with Katrina Sawa

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Katrina Sawa and Karen discuss why raising prices is the most important thing a business can do to make more money.
 

Katrina Sawa is known as The Jumpstart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is an international best-selling author founded the Int’l Entrepreneur Network to serve tens of thousands of businesses around the world.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

We’re in the middle of a pandemic, and many people are wondering, “What can I do to make more money?” The answer: raise your prices. That might seem crazy since a lot of people are struggling right now, but trust me… it works!

Let’s say, in order to reach your sales goal for the week, you have to pitch 20 different people. Not all 20 will buy, but of the ones who do, they’ll have helped you meet your sales goal.

Now, if you were to double your prices, fewer people might buy, but you’ll still make the same amount by the end of the week because you made double the money per sale.

If doubling your prices runs away half your client base, it’s okay. You can afford to lose half your clients since that means doing half the work while making the same amount of money.

Raising prices takes guts. It’s not an easy mindset shift. But once you do raise your prices, you’ll reap the benefits.

Listen more about how and why you should raise your prices by listening to Episode 132 with guest Kristina Sawa.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/132
  • Introducing this episode’s guest, Katrina Sawa (1:51)
  • Katrina’s journey (3:58)
  • Katrina’s shift from door-to-door sales (6:40)
  • Who Katrina helps now and how she helps them (8:22)
  • Can you charge high prices? (12:42)
  • Why conversational marketing is important (16:20)
  • Where to start pivoting your business (18:05)
  • How to get Katrina’s help (19:14)
  • How to find out more about Katrina (23:29)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 132.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is Episode 132 of the good girls get rich podcast. And this podcast is brought to you by she’s linked up where we teach women simple relationship and heart based LinkedIn marketing that gets you on the phone with amazing people. Really cool people that you can’t wait to have the opportunity to chat with that can change your business, your life and your bank account for ever. We teach digital marketing with the human touch, right? It’s virtual networking, which has never been more important as it is now. So If you love what you hear today, you know, I love hearing from you. So please leave a review or come on over to social media, share this episode on social media, tag me at Karen Yankovich, or use the hashtag good girls get rich, I’ll be sure to share your post with my audience. And that’s how we get more visibility. So let me know what you what you love about this episode. And what you think of our amazing guests that we have today. in the show notes, we have a link for speakpipe where you can leave an audio review, we love that. And I just go to Karenyankovich.com/132 to see the blog and the show notes and the link to speakpipe. And that is how you can touch base with us. And you know, you can leave us anything on there. It doesn’t have to be just a review, you can let us know if you have a guest you think we should interview or a topic you want to hear me talk about. So that’s where you do all that. So on the show today we have Katrina Sawa and Katrina and I met recently very recently in a Facebook group and realized that we had a lot of entrepreneurial friends in common And I really love the work that she’s doing. So I wanted to have her on the show. So it’s always fun when I have people on that. I don’t know that well, because I get to know them. And it’s so crazy how very often it just is Kismet and I think that’s what you’ll find today with Katrina. We talked a lot about pricing. And you know whether or not this is a good time to go out to the world with your high ticket offer, so check it out. Here’s Katrina. Katrina Sawa is with us today and Katrina is an award winning international speaker and business coach known as the jumpstart your business coach because she literally kicks our clients in their businesses into high gear and fast she’s the creator of the jumpstart your marketing system, jumpstart your business in 90 days system. jumpstart yourself as a speaker system and an international best selling author 10 books including jumpstart your new business now and love yourself successful. She’s been featured on Oprah and friends XM Radio Network ABC, the CW, hundreds of podcasts, radio networks and print publications. was awarded national collaborator of the Year by the public Speakers Association, the two time nominee for women of the Year Award from the National Association of women business owners. She built a foundation for a highly successful coaching business 18 years ago but on nothing but networking and follow up. She would you know, we love around here. She loves to inspire and educate other entrepreneurs how to create a strategy to develop, market and monetize a consistent money making business doing what you love. Katrina lives in Northern California, with her husband, Jason’s stepdaughter, Riley and their German Shepherd Willow, and she enjoys entertaining cooking wine tasting hosting live events all year long to help others jumpstart their businesses marketing life and more. Katrina It’s so good to have you here.

Katrina Sawa 3:44
Thank you, Karen. I’m glad to be here.

Karen Yankovich 3:46
Yeah, so Katrina and I don’t know each other well, so I love those are my these are kind of like my favorite interviews because I get to really, I don’t get any preconceived notions about what I wanted to talk about, right? We’re gonna I’m gonna learn about her as you guys learned about her, right? But what we did talk a little bit About before we came started recording the show is her journey from offline marketing to online marketing, which my journey is similar. So Katrina, what did your bio not tell us that you want to tell us about you or about what you’re doing now?

Katrina Sawa 4:13
That was a lot of hard work. No.

Karen Yankovich 4:15
I’m sure. I am sure. No magic wands, right. There’s no magic wand. So

Katrina Sawa 4:21
if only I do ask people that when I talk to them, what if you could wave a magic wand? What would you How would you design your business? Right? I see. So we can get a good plan in order because so many people don’t think of the future and what they really want. And I wish someone would I wish someone did that for me in the beginning

Karen Yankovich 4:38
or they they think about this is what I want, but I can’t get there because I don’t have a magic wand. Right? So I like to take that out of the equation and so right to forget about how you’re gonna do it. Tell me what your dream is. Right? Give me you know, pretend I have a magic wand.

Katrina Sawa 4:52
Yeah, yeah, I have a feeling we’re pretty similar in that regard. And no, I mean, I I’ve been in sales and marketing Type jobs before my business since I was 16 from you know selling people upselling in restaurants from regular vodka martini to a top shelf, to adding You know, I’m always…

Karen Yankovich 5:16
sales, right sales, sales is everything we do

Katrina Sawa 5:20
right you make more money if you get the check higher and you make a better tip right so that’s, that’s really the basis of selling and I swear to god, that was probably one of my best jobs. One of the other ones that was really super hard was door to door sales. Oh my god, I had to do door to door sales.

Karen Yankovich 5:36
Oh my god like knocking on people’s doors.

Katrina Sawa 5:38
residential home owners, we would just get plopped in a neighborhood by the company owner and they would bust us out. We get plopped in a neighborhood and we would go literally knock on doors, hundreds of doors. The goal was to make 10 sales and the formula was if you knock on 100 doors, you make your 10 sales, which guess what I made. I made two $10 a sale at that time. So there’s 100 bucks by knocks on 100 doors, I would make 100 bucks for the day and that was a win. And I’m like, I can’t even imagine that we’re selling like oil change certificates like you want for oil changes for 20 bucks and $5 oil changes. Oh yeah, that was my little thing before they slammed the door in my face, you know, wow, restaurant coupons and things like that. It was okay, crazy. But that really allowed me to start taking I can take a note like nobody’s business, right? It doesn’t affect me anymore, which is that is so helpful and starting my own business.

Karen Yankovich 6:38
Yeah, so how did you shift then from door to door? Oil Change sales to what you’re doing right now? I know. There was a I know there was a lot of things that you talked about in your bio. So there’s Yeah, I’m sure it was a journey. But well, you know, tell us a little bit about the journey.

Katrina Sawa 6:54
Luckily, I only did that particular job for nine months. I sold knives with Cutco knives. At enterprise rent a car some of the most grueling jobs that they feed on these young people, right? When I was in advertising sales, though, I used to sell ads for the local newspaper, I loved that job, I was so good at it because I was I was more of a console consultant to these small business owners, then a sales rep, I wouldn’t just come in and take your money and then put your ad up, I would help you figure out I’ve helped the businesses figure out okay, once they come in, then you need to do this. And then once they do this, you have to take their contact information so you can follow up again. And then then the ad you have to do this, you got to get your logo out. Nobody cares about your logo, you got to put a big attention, headline call to action, I had to teach them how to really put themselves out there. So that would be productive, and it would actually get results. And I was topping sales at that. But I would still see so many businesses going out of business and that’s really why I started my own business and because I like they need more help than just me selling them ads. So I went into more marketing consulting at that time, at $59 an hour, I was scared to charge $59 an hour back then. But that was what I was doing. And oh my god, it’s just increased ever since right with my competence and the clarity around what I did and how I help people that I was able to charge more, do more and create more, right?

Karen Yankovich 8:20
Oh my gosh, so cool. So cool. So tell us a little bit about who you help now and how you help them.

Katrina Sawa 8:25
You know, a lot of people will niche in the business. I’m a business coach and I specialize in really helping people find the money. So figuring out how to make more money sometimes bad who are speaking my language today. We got I know good girls get rich, right? Like we have to be comfortable making more money, we have to know that we’re worth making more money, we have to charge more for more money. And we have to be confident and that we can provide the transformation that is worth that more money. And so we have to put things in place though to make that happen. The lead generation marketing follow up and sales processes have to be more automated delegated or systematized so that you can reach a lot more people, you can’t just talk to a couple dozen people and and then sell half of them. That’s just not a realistic number these days usually for most people, unless you really get a lot of sales and marketing experience, no, you have to talk to 1000 people every month, and then funnel that down to okay maybe a dozen might be willing to talk to me from the thousand and then how many are willing to actually do something with you from that doesn’t perhaps and so you’re just most people are just not talking to enough people and getting in front of enough people. So it’s about the that mass marketing that we have to do, but still making it relationship oriented, genuine and personal. So there’s a lot involved in doing that. As you know,

Karen Yankovich 9:50
there is there is and you know, one of the things that that we teach at you know, in my programs is the exact same thing that you’ve got and first of all, you have to be consistent. I’d like you like you brush your teeth, you connect with people and you schedule calls like you have to. Because if you’re not consistent, the whole thing falls apart. But also that the better you are on the front end, the more time you take on targeting, the less of these calls you have to do, you know, so taking a little bit of time on targeting, finding the right people being clear on who you want to reach, and having a good message. And I love that you talk about Where’s the money? Because, you know, I spoke to somebody just a little while ago where she was saying that she wants to charge like 20 $500 for something. And I was like, well forget about what you think it’s worth, like, what if it was 5000? Like, what could you offer for 5000? What other things could you give them for that like flipping on its head, you know, and then because if you’re going to talk to if you need to talk to let’s say 20 people a week, you know, to get that or you know, they get that $5,000 sale, or to get you know, to get one sale like then you have to talk to 40 people a week to make that same $5,000 you know what I mean? if you’re if you’re only charging 2500 so you have to talk so the more you can create Create a product and service that is high value, right? Like stop thinking about I got to build my way up to it and start thinking about like, what if I go straight there, you know? And then what else can I give them? What other kind of amazing things can I put into this product or service in and I guess you know what I think what happens otherwise as you burn out no matter what your good intentions are you burn out if you’re just not priced hot, you know with the right pricing and you’re talking to so many people, and you just can’t make it land if you just found out it doesn’t have anything to do with your your desire or your ambition.

Katrina Sawa 11:33
Or you’ll get resentful of the clients you do have because you didn’t charge enough and then they’re asking more of you are you over promised and then you get resentful. So it you know, it only takes a couple of those usually for people to smarten up and then figure out that they need to charge more. And in fact, it was funny. I just got an email this morning from this gal that I met on a zoom call probably less than three weeks ago and I ran I think We were in a little breakout mastermind thing and I just randomly said, Oh my God for what you do you need to triple your rates because she said what she did, and I said, Oh my God, please go triple your rates. didn’t do anything with her since she got on my email list. She just sent me an email. So thanks for encouraged me to raise my prices. I reviewed my July numbers, and they were the best ever. So October when my prices go up, announced in my latest newsletter on Saturday. Thank you. So it’s like,

Karen Yankovich 12:27
oh my gosh, that’s awesome. Yeah,

Katrina Sawa 12:30
I love to hear that.

Karen Yankovich 12:32
Ah, so we’re recording this, We’re recording. This is August 2020. And I think this is actually gonna be going live in maybe September, but pretty soon. But we’re in the middle of this pandemic. And what I’m hearing a lot is, but can I really charge those kind of prices at this moment in time? So tell me what you think about that. I think our answer is gonna be the same.

Katrina Sawa 12:52
There’s billions of people on this planet. You only need a teeny tiny teeny tiny percentage of those people. So you’re just not talking to enough or enough of the right people, because there’s plenty of people paying $20,000 $30,000 $100,000 for things right now there’s plenty you’re just not finding them, or you’re not talking to them, or you’re not in the right circles, or you’re just not a numbers game. You’re not talking to enough. Right?

Karen Yankovich 13:22
I agree. And I think too, that when you’re building enough profit into your, into your products and your services, that you can hire people to support hire better people and more people to support you, then you can offer more things like this podcast takes an incredible amount of my time, and I pay people to help me get it produced, right? If I if I didn’t have a profitable business, I wouldn’t be able to do all the free stuff I’m doing. So I’m still helping all of the people that are struggling financially now, by building in a profit model that allows me to be able to do that. Right?

Katrina Sawa 13:53
Yeah. You have to you have to end you have to you can’t just sit home and eat Top Ramen. Oh, I don’t want to I don’t want to impose on people and Oh, they can’t afford me right now stop making decisions for other people. Before you even have a conversation with them too many people are projecting your lack money mentality on the people that you’re talking to, oh, they can’t afford it. So I’m just not going to try stop it just yet. You have to, like, oh my god.

Karen Yankovich 14:22
So true. So true. And you know, it is this is really an important message. I think it’s I hope everybody’s really taking this in this there is no better time. If you are sitting around like waiting for this to be over. You’re going to be you know, you’re not going to be new business is going to fizzle out. I think.

Katrina Sawa 14:39
Yeah, it really yeah. And I you know, it would have been one thing if this pandemic had only lasted a month or two, right? Some people were just trying to hold out until it was over and then they were gonna get back to normal. Well, I’ve had clients like who are professional organizers who go out every single day organizing people’s garages, homes, offices, etc. And they are Monday through Friday, eight to five or six. And that’s what they do. And so immediately shut down like immediately no business. Right, right. And we know that the salons and spas are in the same boat, although I know some that are working from their home. So they’re still making some money, but that’s under the table and whatever. I think that’s good. They need to do whatever they need to do to survive. But the professional organizers I was working with, I had three clients, and all of them just said, Well, well, the hold out will hold out and then two months go by and they’re like, I can’t pull that much longer. What am I What am I going to do? So then they finally had to embrace this online marketing world. Okay, well, I’ve been telling you for a year now that you should create a little online program or have a call at least once a month to start talking to people about helping them virtually etc. And they finally just had to start and say, Okay, okay, as much as I don’t want to do this, I’m gonna have to do this. And so the sooner you can embrace the fact that the things that you don’t want to do and you just have to do them anyways, unless you want to just go get back and get a job. And even that there’s half the jobs are available that used to be so it’s better to have your own business right now. It really, truly is. And it’s better to figure out the different models that you can do no matter what happens in our planet or with our society.

Karen Yankovich 16:16
I completely agree. I completely agree. So, I feel like one of the things that this, you know, change in our lives in our world has done is reminded people kind of like the importance of talking to people, right, like, you know, a year ago, online marketing was a lot of push marketing, a lot of noise, a lot of content, and it’s still important to have content, I think, and that you’re still connecting, but I think people are coming back around to the right. People buy things when I talk to them, kind of mindset. What are you seeing around that?

Katrina Sawa 16:48
Yeah, I mean, unless you’re selling something under $200 most people are gonna want to have a conversation with you to buy it. They don’t usually trust as much anymore. They’ve already been burned. They spend The 5000, or the 200, or the $20,000, on something, and they’ve been burned or not gotten what they need. And so now they’re more hesitant now they want to, like, get a drop of blood from you before they trust you. I mean, they, and rightly so I get it. I’ve, you know, there’s a lot of people that are that are really great marketers that are not good at what they’re doing. And they’re not serving their clients, and they’re having a bad name for the rest of us, right? There’s my teeny tiny percentage of them. And you just don’t know when you’re looking from in this sea of people online, who to trust. And so you have to have more conversations with people because they have to feel your energy. And I think was zoom. I mean, people say, Well, I hate zoom, because it’s not as personal. I’m sorry, I feel very connected to people on zoom these days. I can feel your energy. I’m good with my intuition and my gut, and I can feel if I think you’re being a little sheisty or whatever, or if you’re really, truly Heart centered, and you have my best intentions. So that’s what you got to do.

Karen Yankovich 18:05
So tell us a little bit if we are if we’re in a position now where our business is struggling or we need to make some shifts or pivots or reimagining what’s on the other side of it, where do you recommend people start?

Katrina Sawa 18:16
Well, everybody’s in a little different boat. And this is why I love working with different types of businesses on different types of things, is because I would get bored, frankly, talking about the same thing to the same types of people every day, I would get more so I think it depends on what their goals are. First, you know, the number one question I usually ask people is, okay, where are you at on the money? Or do you have enough money coming in where we don’t need to focus on money making things right, the second, can we build out the plan for the achieving your dreams, and building the foundation for that kind of business or you need to make fast cash, then we need to know where we’re going to pivot and where we’re going to really focus so if we need to make fast cash, then we need to create a money making thing right now. And then you need to know how to sell it and where to go to get it, and how to get clients enrolled, etc. And then we can back up and do the big picture planning and the foundational stuff in my opinion. That’s kind of what I asked first. So I really value that.

Karen Yankovich 19:13
I love that. Yeah. So if people wanted to get your help with this, how would they how would they start to learn more about you and your product? What kinds of products and services do you offer to people?

Katrina Sawa 19:23
I honestly I do a lot of coaching. So okay, I’m still 18 years into this business. And I know I drank the Kool Aid 10 years ago that said, Oh, leverage, everything, group everything, low access, no access. But I think in this world, people need more access, frankly. And I love doing my coaching. I love it when I can get somebody excited about something or teach them a new thing. And they have a bigger, broader understanding and then they just go forward with that next step. When you don’t give them access and you just give them info, then it’s to their own mindset, take it or leave it or implement or don’t. And some people don’t care, buy my thing and I don’t care if you implement it or not. I don’t that would drive me crazy. So I do high end mastermind programs, unlimited access to me. I do one on one coaching still with a handful of people. I have online trainings where we’re talking about what you’re doing, and we’re showing you what to do. I have a lot of things that are recorded to for those Do It Yourself learners, I have 10 books. I mean, I love helping people become an author or a speaker. I love finding out the right marketing strategies and business strategies for you as an individual, whether whether you’re outgoing and you’d love to talk like me and love to teach that way. Or you want to be behind the signs just kind of communicating behind the scenes in your Facebook group. There’s differences of how people are so it’s not one size fit all you know,

Karen Yankovich 20:54
I think what I want to really make sure people heard you say though, cuz you said this right in the beginning of that paragraph is You know, a few years ago, it was like, you know, offer products offer services have people buy them in mass, and it was very hands off. And it’s come back around to people wanting more of your attention. And that’s kind of what I was talking about earlier. I think I still hear people say, and they barely have a business and they’re saying, but I need something leverage I need to have, you know, I need to have like, I can’t do one on one all the time. And I’m like, let’s How about if you do one on one for a while, so you make enough money, that you can hire people to help you do some of the leveraged stuff, right? Like you, you can’t just jump straight to you have to have a huge audience to make enough money to live in the United States, which is where I live to, you know, off of your leverage products or services. And most people don’t start out with a huge audience. And even with a huge audience, there’s still a lot of trust that has to get built. So I love that you said that and I hope everybody heard that because I hear so much that you know, you don’t need to be doing all this stuff and you know, stop trading time for money and I don’t want you to trade time for money, but I do think that That, that access to you is what is what makes you unique and what makes you know, what makes you be able to charge the kinds of prices that you and I were talking about earlier.

Katrina Sawa 22:11
Amen sister. You said it like I say it That’s exactly what I say all the time. It’s so funny that we are like two peas in a pod on this.

Karen Yankovich 22:18
Right?

Katrina Sawa 22:19
I say the same thing. I’m like you fastest path to cash is networking and speaking number one, because people will like trust and connect with you faster than doing some kind of posts on Facebook that like maybe I’ll even see. Okay, they have to experience you. They have to then try you out with like an easy yes offer. I talked about easiest offers, which is like under $200. So my easiest offers when I speak or like you get a ticket to one of my live events, you get a one on one call with me you get an audio training program that I have you get one of my books mailed to you, all the different learning styles you notice so I put it all together for like $197 That’s it. He’s a yes offer or a call with me when it’s normally $700 an hour is $97. That’s an easy yes offer or an event ticket that’s free or whatever would do an easiest offer but do it so people can try you out, and then get them to the next thing if they love you in the trying out stage where you give the juicy stuff, then they’re more likely going to trust like and connect with you to do more. And it’s just so important.

Karen Yankovich 23:29
So how can people find out more about you and connect with you and learn more about all of these yummy good stuff that you teach? Because anyone that listened to this podcast is jumping up and down at this right now and they’re gonna want to be connected to you.

Katrina Sawa 23:41
Well, I love Love, love giving free stuff and to try me out why not right? I mean, you’ve only heard me for a little bit of time. Yeah, go grab a book. You can get them on Amazon but I prefer if you got them on my website, right? But jumpstartyourmarketing.com is the website jumpstartyourmarketing.com If you go to /freetrainings, there’s seven different trainings and a way to do a call with me if you want to if you’re ready, not everybody is ready. And I think it’s crazy. Like seriously, I say this all the time come to a call, you will be shocked, you will probably get the advice that I told the girl earlier on this other call, like, raise your rates, do this, do this, do this. Because I can’t help myself. Whether you hire me or not, I can’t help myself.

Karen Yankovich 24:24
I know. I agree. I hear you. I hear you. I will put links to all of that in the show notes. I know when I first started doing this kind of stuff, and I was being interviewed on a lot of like summits and things like that. They would say, Well, what is one thing I can do to get started and I would say double your rates, and they’d be like, why? I’m like double your rates. Yeah, just double them, double them. If you lose half your clients, you’re making the same amount of money for half of the amount of time and you can so you can deliver so much more value to the ones that you keep, and it was like almost like shocking. I’m like just double your rates. Just close your eyes and do it.

Katrina Sawa 24:55
You know, what’s fun about doubling your rates is you can then discount your rates. Okay, so then you look like you’re giving people a hell of a deal so if you’re uncomfortable doubling your rates, double them, please and say, Well, my regular rate is $2,000 for this thing, but I’m happy to give it to you for 1200 if you’re interested, so if you still can’t, like charge, double your rate, please double it, put it on your website. And then when you talk to somebody say, you know what, I’ll give you a deal if you sign up today. Cuz they’re like, super happy because they’re getting a deal. And you can breathe because you can actually say the word so I, my big thing about pricing is, you charge as much as you can possibly say without stuttering. That’s what’s your charge?

Karen Yankovich 25:37
Yeah, exactly. If you’re if it’s easy to say you’re not charging enough money. Exactly. Awesome. All right. Well, on that note, I think we’re going to wrap this Thank you so much, Kristina, we definitely have to talk and find something we could do together, because there’s so much good synergy here. But thanks for sharing. Thanks for really, because it’s so important. It’s I want everybody here to just really be abundant. And find find time if you’ve got extra time now or less time now, like Either way, it’s the time to really look at what you’re doing and show up in a way that you’ve never shown up before. And it really does come down to pricing. So thanks for being here and telling us all about this. And we’ll link to all those good stuff. Y’all need to get all of our freebies because I know I’m getting them all. You can’t hear this stuff enough times. Right? So thank you so much for being here.

Katrina Sawa 26:23
Thanks, Karen.

Karen Yankovich 26:24
Oh, man did I love this conversation with Katrina, about pricing? It is one of my favorite topics because we undercut ourselves and we’ve done ourselves right out of business. And when we when we find a way to create high ticket offers that serve the heck out of our clients, because we’ve priced them in a way that allows them to do that. And it allows us to serve people that can’t afford us as well. Right? So it’s just such an important topic and I hope you got as much out of it as I do. It was so fun to meet Katrina and really get to know her. So you know, I always have more for you. We’ve got a brand new workshop that we’re running now. If you check out KarenYankovich.com/masterclass, you can listen to that. It is my five shifts that change everything in your business and your life and your bank account for ever. And I really look forward to sharing that with you check it out. KarenYankovich.com/masterclass. I will see you back here again next week for another episode of the good girls get rich podcast.