105 – How to Go From Launch to Retirement in 5 years with Laura Roeder

by | Jan 6, 2020 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Laura Roeder on how to go from launch to retirement in 5 years. 

Laura Roeder is the founder of MeetEdgar, a social media application that provides an effective way of scheduling and organizing content to automate publishing. She’s been a featured speaker at South by Southwest and the White House and writes about independent entrepreneurship for Forbes, Inc., and Fast Company.

 

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

 

Every business owner eventually thinks about their exit plan with their business. Whether it’s selling or retiring, you will leave your business at some point!

 

Today I had the amazing pleasure to interview Laura Roeder and hear about how she found success early on and now has her own system to go from launch to retirement in 5 years. 

 

While Laura provides so much knowledge in this episode about building a business and finding success quickly, here are 3 of her top tips on how to go from launch to retirement in 5 years.

 

Design your business model appropriately

 

Before even starting your business, it’s important to think about your 5-year business plan and design your business model appropriately. 

 

Between your pricing model and finances, it’s important to see from the beginning how much of your product or service you need to sell, at what price point, to immediately be able to make a profit and supplement all of your costs.

 

You typically will end up having to charge more than expected, so it’s important to have these numbers from the beginning. 

 

Start your delegation practice, today!

 

It may seem scary, but every new business has things that other people can do. Learning the resources you have available to you is incredibly important to get things done at a reasonable cost. 

 

Start small and start looking around your business today and what you can take off your plate right now.

 

One amazing example to help take time off your plate is to use MeetEdgar, the software Laura created to keep a consistent flow of content posting throughout your social media channels!

 

You can even get your first month of MeetEdgar FREE. Just use code “PODCAST” at checkout. 

 

Focus on growing your profitability and revenue

 

It may sound like a simple thing to do, however it’s something many business owners tend to forget.

 

Revenue is important but don’t miss out on profitability! The more you can strive for your business to become PROFITABLE, the quicker you will be able to retire from it.

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/105
  • Info on our free LinkedIn Profile Challenge  (2:02)
  • Intro and background on Laura Roeder (3:40)
  • Why Laura values advice from those who have failed (5:40)
  • Laura’s part in created Marie Forleo’s B-School (7:54)
  • What Laura invested in after the success of B-School (12:02)
  • Laura’s journey to creating “Launch to Retirement in 5 years” (15:03)
  • Tips from Laura on how to go about retiring from a business in 5 years (18:26)
  • Dealing with the challenges of a new business (22:50)
  • How to plan for your business without you (24:51)
  • Importance of focusing on profitability in your business (26:37)
  • Why we all should be using Meet Edgar (28:57)
  • Where to learn more about Meet Edgar for free (33:32)
  • What’s next for Laura Roeder (35:28)
  • Recap and key points of the episode with Laura (36:00)

 

Resources Mentioned In This Episode:

 

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 105

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is Episode 105 of the good girls get rich podcast. And this podcast is brought to you by uplevel Media, where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people. People who you can’t wait to have the opportunity to chat with we talk we refer to it as digital marketing with the human touch. And this week on the show we’ve got Laura rotor with us and Laura and I had not actually had a chance to speak to Laura before, but we’ve been in each other’s radar for a bunch of years now. So it was really good to hear her story and I can’t wait for you to hear it. But before we do that, I want to just remind you that if you love what you’re here today, I would love for you to take a screenshot of you listening to this show, and share it with your audience on social media tag me I’m at Karen Yankovich can use the hashtag good girls get rich make it easier for us to find it. Because we’re all about lifting each other up, especially as we move into 2020 really, it’s all about how can we serve each other better, because we are better together. So when you share this podcast with your audience, I will if you tag us and I know that you shared it will re share it with our audience. And that’s how we all get more visibility. right we’re supporting each other here. So I would love that in the show notes. There’s also a link to speak pipe where you can leave us an audio review and we love that as well. So just go to Karen Yankovich comm slash 105 to see the blog for this page, you’ll see the link to speak pipe and all the other links to all the things we talked about here. And I’m going to mention this a few times on this show because we are one of the things we are really Excited about as we move into 2020 is that we are really leaning in this year to sharing and making better our free LinkedIn profile program. So it’s LinkedIn profile challenge. com get you to that program. And it is starting again live on January 13 2020. So this episode is going live just before that. So I would love for you to be joining us at that LinkedIn profile challenge calm and sharing it with everyone you know, it is really time to step into the person that you know you’re ready to be. I talked on the show a lot about how your resume is who you used to be. And your LinkedIn profile is really about who you are becoming and how you want to be seen, and how you want to show up in the world. And this free program is going to help you do that. We’ve got tons of videos in this program. It’s a free program, but it’s a we’re running it as a five day challenge that there’s a so that I can support you Because we’ve got to put a start and an end to it if I’m going to put my a lot of my attention to it, but we’re coming in every morning with a tactical video and video and we’re coming back every afternoon with a mindset video I want you to to really understand the whys of what you’re putting on your profile and the house and not just tactically but but it like psychologically right and and from a mindset perspective, who do you want to be known as? So we’re really diving deep into that in this LinkedIn profile challenges the second time we’ve run it in this format, we’ve got some tweaks that we’re making based on feedback we got before so this is going to be even bigger and better than before. So join us at LinkedIn profile challenge calm. It is my absolute pleasure now to introduce Laura rotor to you on the show. And here we go. Okay, we have Laura rotor with us on the podcast today. She is the founder of Meet Edgar, a social media application that provides an effective way of scheduling and organizing content to automate publishing. She’s been a featured speaker at South by southwest and the White House and written about independent entrepreneurship for Forbes and Fast Company. Laura, it is so exciting to have you here today. I’m so glad you’re here.

Laura Roeder 4:10
Yes. Thank you. Thank you, Karen. I’m excited to be here.

Karen Yankovich 4:13
Yeah, the White House. That’s pretty cool. All right, we’re gonna have to hear about all of that. So if this is the first time we’ve ever had a conversation, and I’ve known of you, in fact, we use Meet Edgar, in my company, and my team was really excited when we moved to church. They’re like, Oh, my God, thank God. So I it’s been a while since I’ve, you know, really done a lot of my own scheduling. So I was a little bit out of the loop and didn’t realize that I was putting them behind the eight ball a little bit. So yeah, tell us a little bit about you. Like let’s start with a little bit about about Laura.

Laura Roeder 4:49
Yeah, so I have been an entrepreneur, basically my whole career. I’m 35. Now, I had one job for a year off. College and then I started working for myself and I’ve worked for myself full time ever since. So I started out with threadable. That’s Thank you. Yeah. So I started out as a designer, a freelance designer. And then I discovered the whole world of online courses and information products. And so I created courses about social media marketing and online marketing. And then in 2014, I launched media girl, which was my first software, business, social media marketing software. So I’ve stayed in the online marketing, social media marketing realm over the years, but had a few different businesses and business models.

Karen Yankovich 5:37
Interesting, interesting. So you said Meetup group is your first software model. Does that mean there’s a second one on the horizon?

Laura Roeder 5:47
Well, I had one that I raised a bunch of money for, and then we ended up shutting down before it ever launched. Bad and yeah, I’m sure I’m sure there will be more. I love I love software. I love SAS. So that will definitely continue to be the direction that I that I take my career in the future. I was just listening to

Karen Yankovich 6:11
I don’t know if you if you follow how Elrod at all but I was just listening to his book, which is one of my favorite books probably the third time I listen to it, which is the miracle equation. And he was talking in there about how, you know, when people think about entrepreneurship, they think about the wins and not about the losses, and he was talking about things like, you know, Michael Jordan got cut from his high school basketball team. And, you know, so I think and I and I mentioned that because, you know, you talk about raising a lot of money and then scrapping it, and that’s just a part of being an entrepreneur, which I think is an important message. It’s absolutely

Laura Roeder 6:43
a part of being an entrepreneur. And I think that can be hard to accept entrepreneurs. We’re really ambitious people, right? And we always want everything to be growing and we always want everything to be getting better. But when you’re doing this for a while, you see that businesses have ups and downs, you know your revenue grows and shrinks and not just not mean that you’re bad at being an entrepreneur, that’s just absolutely the reality of it. And now, if I meet someone who hasn’t gone through bad times, I’m kind of like, Ooh, I’m not really gonna listen to their vices closely. Because, you know, when you’ve already been through good times, you’re just like, Oh, well, I would genius and everything that I do always works, you know, it kind of, it kind of takes the hard times to teach you, you know, what your real strengths and weaknesses are and what works and what doesn’t.

Karen Yankovich 7:31
I don’t know if I believe that if anybody actually says that, I don’t actually think it’s even true. And, you know, I actually even think the same thing even about ratings, like even podcast ratings, if somebody has nothing but five star ratings, and I feel like it’s all your friends and family, you know, like, there’s always going to be somebody that doesn’t resonate with you, and that’s okay. You know, that’s what makes it real. Cool. So we wanted we wanted to focus this call on your five year journey. You know, retiring yourself in five years, or how to go from launch to retirement in five years. But I actually want to take a step back from that, because I know a lot of people that are listeners to the good girls get rich podcast or people that I met through Marie for those B school and I, you know, have been a member of the school since 2012. And I have a lot of In fact, in the last few days, I think I’ve had lunch with people that I met in school three times in the last week, you know, so I have a lot of a lot of business friends that I’m still friends with through that community. And I know that you were a big part of that community before I joined and then, you know, still a little bit after So can you tell us a little bit about that?

Laura Roeder 8:39
Yeah. So Maria, and I actually started B school together. So when if you joined in 2012, I would have just left. But when we launched B School, which I believe was in 2010. We actually created the whole thing together and we we taught it together as well. So if anyone joined in the first two years, they would have seen and heard and And all the videos and all the marketing videos alongside Marie. So yeah, it was it was very much something we created together. I first met Maria when I hired her as my coach. I was in her very first mastermind, you know, where they call it adventure masterminds like a fun mastermind where we went to Mexico and stuff. I was very lucky to be in the first ever program. She did like that. And we just quickly became friends. And really the whole reason that we created the school is Maria and I used to go to all of these super slimy internet marketing conferences together.

Karen Yankovich 9:38
I know them well.

Laura Roeder 9:43
We loved learning about business and entrepreneurship and online marketing. And there was really great information there. But the spaces were often just like not friendly spaces at all. And we thought, Why Why are women being taught all this? You know? All the most important stuff about online business and online marketing, like we want to create something where we’re taking the best knowledge about online business, and specifically teaching it to women. So that’s that’s really how the whole thing got started. And I mean, I love hearing stories like yours of meeting people from vesical. I mean, it’s just become this incredible global community.

Karen Yankovich 10:24
It has, it really has and and, you know, as it got bigger, I don’t know that it was it’s as tight knit maybe as it was in 2012. But I definitely think there’s still lots of opportunities to meet some of the most amazing people. And what I remember from that, when I took it was initially was that there’s lots of free communities. I mean, I have free community, right? There’s lots of free communities out there where people support each other, but in B school, you know, everybody at least invested $2,000 to be there. So I felt like it kind of shook out some of the people some of the like, there’s always going to be lots of opinions right on everything, but at least you know, people There were serious enough about their education around online marketing to invest in it. And it made me It made those conversations a little bit more valid than being a part of a free Facebook group where you don’t really know if anybody has any basis for what they’re what advice they’re giving you. That makes sense.

Laura Roeder 11:17
Oh, yeah. And you know, when we created B school, I’m just trying to remember when Facebook groups, I don’t think Facebook groups had launched yet they definitely weren’t, it wasn’t a thing like it is now where you would join Facebook groups and chat about business. I mean, all this, you know, 2010 was so was so long ago and internet terms, right? It’s 2019 when we’re recording people might be listening in 2020. So, so much has changed. So when we first created the school, you know, now it feels like there’s a million communities where you can connect with other entrepreneurs and female entrepreneurs. When we created the school it was like we were we were starving for that kind of community.

Karen Yankovich 12:00
Yeah, yeah. Very cool. So then one.

Laura Roeder 12:05
So in 2012, I really started feeling like so. So for some contacts Maria and I both had our own businesses before B school and we were like, no, this is this is a project that we want to do together. Well, anybody who’s heard of these go home knows that it didn’t turn out to be like a tiny side project and million dollar launch on our second launch, you know, multiple six figures on our first launch. It was like, Okay, this. This is not a side project like this. This is going to have to be our main business, right? So we’re like trying to figure out how we want that to look and how we’re going to combine our teams. I just like I don’t know how to say it besides saying that I just had this intuition that I that B school was not my, like my path forward, that it wasn’t my main business and some really interesting decision to look back On because, I mean, it was doing really well. Like I just said, right seven room, right? I’m ever like we were making a lot of money. You know, it was something I really enjoyed and was really proud of that I’m just like, I was just kind of seeing how all consuming it was going to be, which was correct. And I’m like this, this just isn’t the thing for me is so basically I sold my part of the company to Marie, she obviously went on to make it an even bigger way bigger than it was, you know, in the first two years, which was so fascinating because looking back I’m like, I think I wasn’t the right partner for it. I mean, I was the right person to start it. But she was I think even able to do better without me because that that was just sort of how it was meant to be and I played making a lot of money by leaving and selling my part and then I want to integrate software which like I said, I love and I didn’t even know was not even on my radar at that time, so it was just like this incredible experience of really listening to yourself and being like, I don’t really know what’s next. But I feel like it’s time for me to bow out of this. And it just turned out beautifully for

Karen Yankovich 14:12
everyone. You know what that’s such that’s such an important message. And it’s a big message that we talked about on this podcast, you know, the whole, the whole and I like to remind people every now and then the, you know, the whole message around the whole good girls get rich title even is when you know what you’re good at. And you stay in that place. That’s where abundance comes into your life. Right and when you’re trying to fit a square peg into a round hole because it there’s a lot of good reasons to do that. Like I’m making a lot of money but you just know somehow that it’s not really your sweet spot in the world. It’s It’s It’s almost destined to not be the right solution for you. So you took that to the extreme right when you walked, you know, when you sold an interest in a you know, seven figure business. Yeah, I love I love it. You had the confidence in yourself to do that. So then So talk about that. And so then explain a little bit tell us about how your story then about launch to retirement and five years.

Laura Roeder 15:09
Yeah, so when I started Meet Edgar it launched in 2014. And first of all, I’ve always, I’ve always been a big work life balance person. And that’s actually one way that that Maria and I weren’t totally aligned like I love reading everything is figure out a ball. I’m sure a lot of your listeners have read it. And like you Marie’s work ethic shines through that book, you know, like, she is a hard worker. I am not a hard worker, I’m a lazy worker, she wouldn’t want to like stay up all night like writing copy and I’m going to go to bed.

I’ve like I’ve always, I’ve always, you know, I haven’t worked weekends and evenings and my business. You know, not to Say obviously that there’s never been an hour in the evening. But it’s just kind of never been my thing. And I’ve always known that I wanted to have a business that could really grow and run without me. So when I started Meet Edgar, which was a software company, that was something really different for me, because before I had done courses where I was the face of them, I was the teacher. You know, it was a business that I was very involved at. But I’m not a developer. So the cool thing for me about a software company is if it breaks, I can’t fix it anyway, you got to call somebody else, there’s nothing I can do is down, right? So it’s kind of built into the model that this business is not going to center around me. So on top of that, I was pregnant. When we launch I was pregnant with my first child. We launched in July 2014. He was born January 2015. So it was this amazing constraint right from the beginning. Knowing that I was going to take leave in the first year of the business, and that was such an interesting experience, because you, you really think about things and design things very differently. And when you’re launching a business, and you’re like, I’m going to take three months away six months after watch, wow,

Karen Yankovich 17:15
yeah, that does require you to be organized.

Laura Roeder 17:19
So, so the whole idea of going from long short time it and five years, it was very deliberate. And I didn’t know I wasn’t like, okay, it has to be three years or five years or 10 years or whatever. But every year, it was always kind of keeping my eye on that prize of removing myself from the business and in the fall of 2018. So it’s been about a year now that we’ve had a president running the business. That’s when I made the leap to promote someone who had been heading up our operations to be the president role, and that’s when I felt like I could say I’d retired I mean, you know, you have to put air quotes around the retire My you know, I still check in on the slack. I’m still talking to her. But I also have no obligation to the business. You know, I just spent a month in Thailand traveling with my family. We took no laptops on the trip, I was totally off work, and I didn’t have to do anything to prepare. It was just like, Oh, hey, I’m gonna be gone for a month. Okay, cool. So, every year, I kind of inched myself closer to that goal.

Karen Yankovich 18:24
So how did you do that? So give us some some tips for doing that. I love that you went into it, knowing what that goal is. Right? So So how, you know what was some tips that you could give people for as they’re going into this? Going into their own business or, you know, it may be even just reinventing their own business. It doesn’t even have to be a new business to do this. Right. You could be starting this from today and saying, Okay, I have a five year plan. And at the end of the five year plan, I want to, you know, be retired from this business. What are the What do you think they where do they start?

Laura Roeder 18:55
So I think the first place to start is really designing the Your business model and that often means how much you’re charging and the finances of the business. So I have a friend who recently quit her job and is moving to kind of a freelancing consulting type business. And I’ve been kind of advising her and she has a baby, you know, and can’t spend too much time at work. And something I saw really interesting in her business is she designed it from day one, so that she’d be able to contract out the work. Because most people when they start freelancing, especially a freelance type of model, they just assume that they have to be the one doing all the fulfilling, you know, it’s like, oh, well, I’m a, you know, let’s say, photographer, I’m selling my photography, and then I have to show up and do the photography. But that’s just one way to do it. You can also have a photography business, where you own the business and you hire photographers. To do the photography. You have to build on in your prices, right, you’re going to charge more More than someone who’s just a one person show, you know, taking home all the money themselves, but right, a lot of people just I think it just doesn’t even occur to that. And that that’s possible from day one, it feels like oh, I have to be a photographer for 20 years before I can do that, but that is not true.

Karen Yankovich 20:18
Very cool. So then what so so then you have to start to execute that and I and you know what the pricing is, it is it is important because I often find that pricing is a challenge for people. And they’re you know, we hear a lot and and if you guys that have listened to the show before have heard me say this, but we hear a lot about, you know, the the golden ticket of having a six figure business and I’m like, so. I mean, listen, if you’re running a six figure business as an entrepreneur, you know, and you’re if you’ve hit 100,000, that’s great, but that’s not $100,000 in your bank account, right? That’s, you know, that’s not even close to $100,000 in your bank account by the time you pay, you know, for all of your tools and Meet Edgar and your Va or your online business manager, you know, you’re still not making any money. You know? So really looking at the product, the bottom line of the profitability of your products and services.

Laura Roeder 21:10
Yes, I’m getting it what most people find, because I know that you know, on the show, we’re talking to a lot of bootstrap businesses, right? People who aren’t raising usually any money, you’re probably going to be charging more, right? Because the math if you’re trying to sell a $5 Instagram filter, or you know, a $15 guidebook about something, it is really difficult to get the kind of volume where you can have a business that makes 200,000 so that you can take home 100,000 or 70,000 or whatever, whatever it is, it’s really difficult to get that volume. If you’re just if you haven’t raised any money if you’re just doing it on your own. So that’s why you want to sit down and do the math because you’re like, Oh, I thought I was going to do $15 guides but Actually, I’m going to need to do a $3,000 group program on the same topic. And then I can envision how the math can work out from day one, right? You’re not going to have 100,000 right off the bat, but you’ve built a model that can scale to where you want it to go. Yeah, you’re speaking my language here with this. So many people start on the low end. And I’m always trying to flip it and saying, you know, because we don’t, I mean, I don’t think for me, most of my clients are not looking to necessarily build a one on one model business. But sometimes you need to do that in the beginning to get enough cash in Yeah, to be doing you know, if you start by creating a digital program, although that works for for B school for you and Marie, but sometimes when you start, but I guess you didn’t do that, because you had existing businesses, right. So that’s a $2,000 Digital program right now. Right? Right.

Karen Yankovich 22:49
But it’s also so it’s a lot of work. It’s a lot of work. It’s a lot of investments a lot of time and you may miss your mark on the first round. You know, so now you’re like, Okay, I just put all this time and money and effort in I sold three, you know, so I like keeping it in line with each other. But it’s a really interesting concept to be looking at it from the perspective of, and if I took myself out of this model, what does it look like?

Laura Roeder 23:12
Yeah, because I just I see a lot of people that they it, you know, it’s such a big goal that so many people have to get out of the day to day other business. But that finish line is just totally disconnected from where they are today. It’s like, Okay, this is my business today, I’d like to get out of it. But it’s really not possible without radically transforming the business. So then you need to start radically transforming the business. You know what I mean? Like that, right? You’re not going to just wake up one day and have a totally different business model. If you’re like, my business model, it’s not possible for me to get out of it. If you want to get out of it, then choose a new business model. And there’s that’s never going to be easy. Like, that’s the problem. People are like, but I already put five years into this one. It’s like well, don’t put 20 years.

Karen Yankovich 23:56
Right, right, right. Not gonna make it up in volume if you’re losing money, right?

Laura Roeder 24:00
Right, exactly. And so many people have businesses that they don’t enjoy it, like I hear it so much about, you know, client work, right. It’s like, I don’t want to get out of client work. I don’t like working with clients. It’s like, okay, but then when, when are you going to stop working with clients and it can be, like, I’m not just saying that you just have to quit today, like, I know people gotta gotta pay the rent, right? But you want some sort of plan like okay, is it going to be that you’re going to save up $30,000 and then you’re going to live off that for a while while you work on launching your new business that’s not going to have income coming in, right? Like there’s a lot of different ways to do it. But you just want to make sure that you are working towards that plan, not just having a fantasy that you’re going to wake up to a different business one day or it’s going to be so easy to have the time and space to just scrap your business and start again someday.

Karen Yankovich 24:49
Right? Right. I love that. So what other any, you know what kind of what other tips can you give people that are saying, Okay, I’m I’m ready to start planning for what my business looks like. With me.

Laura Roeder 25:01
I mean, start your delegation practice today. You know, every, every business has things that other people can do. I think people are actually, you know, thinking about like we were talking about in 2009. I think people are more savvy about this. Now I see a lot more businesses and the early day is, you know, hiring the VA hiring the bookkeeper hiring a graphic designer. So I think that’s really great. There’s so many resources out there now to do project based work really easily, like Fiverr can be a great resource. There are so many things. Yes. fiber, right. And like, that’s cool. You don’t have to feel like oh, I need to have, you know, a designer on retainer that I’m paying thousands a month like getting stuff done on fiber is great, and that totally counts. Other people’s do things in your business. So just like start small, start looking around your business today. And looking at what you can take off your plate right now. Cool,

Karen Yankovich 26:05
cool. And I actually just gave fiber as a recommendation to somebody today who didn’t know it existed. And I feel like I changed your life.

Laura Roeder 26:11
Oh, it’s, you know,I mean, I feel like I always forget to use it. And then I’m like, right, I just spent all this time I could have just had someone do this for 20 bucks.

Karen Yankovich 26:19
Exactly. I can’t even tell you how many times I’ve gone. Let me just go to five minutes just to get it done. In the meantime, find somebody really good to do it. And then I stick with the biographers because they are really good, you know? So yeah, so that’s so that’s cool, too. Okay, so is there anything else that we could be doing now? Or that or maybe are there milestones or,

Laura Roeder 26:37
I mean, obviously, you need to focus on growing, like you said, your profitability as well as your revenue. And like I know it that’s, it’s kind of like you hear someone say that and it’s like, Well, duh, I’m always you know, I’m always trying to grow the revenue on my business, but it is very easy to miss the profitability part. This is something you see a lot with online businesses yet have that start growing their teams and start doing like the giant launches. And the business owner often makes often less money than they did when they were just one person because they had the big fancy launch and and they paid off their affiliates, and they had some super expensive Facebook ad person. And it’s, I think, a way that we can sometimes feel important in our business by spending a lot of money or like, ooh, only a real pro would hire a consultant for $15,000 to do the Facebook ads. And it’s like, was that really a smart move? Or can you find someone for $2,000 who will also do an excellent job or 20 on fiber? Right, right. Exactly. You know, so I think you really have to watch not just okay, am I kind of spinning my wheels and feeding my ego by doing these things to grow my business, it’s so much better to have a lower top line revenue but higher profitability and those those types of businesses are often you know, group coaching or kind of like product eyes services, I see a lot of businesses in those kinds of spaces that are not super well known or super glamorous, but are like really solid, profitable businesses for

Karen Yankovich 28:21
their owner. So that is a golden statement it is you don’t need to be super well known to be super profitable. And that you know, that is certainly my goal is to be super profitable more than I care about being super well known and sometimes they go hand in hand, right but if they don’t, you need to pick one over the other pics super profitable.

Laura Roeder 28:42
Yes, absolutely. I would so much. Well, cuz Think of how that is really famous and broke. Right?

Karen Yankovich 28:51
Exactly. I completely hear you. Okay, so tell me why we should all be using Meet Edgar.

Laura Roeder 28:57
Oh man. Well You so much time, like you said, so many people, I haven’t heard about it, and then they start using it. And they’re like, Oh my god, I could have been, could have just had all this done by software. So the whole reason that I created me not girl is, it’s still a difference that we have from all the big tools. So there’s a lot of things that we do different. But one of the core differences is just that we save and recycle a library of your social media updates. And when I built it, I was really frustrated that I had my own spreadsheet that I was keeping of social media updates, and I’m like, why am I keeping a spreadsheet? Why is this in Google Docs? Shouldn’t this be and my social media tool like this? This seems weird. So the most basic thing to understand is just imagine that your whole history of social media updates instead of just having to like find a Facebook post from 33 years ago, copy and paste it or have it on a spreadsheet somewhere and then like the images are a mess You have all that categorized really neatly stored and organized within Meet Edgar within the tool. And then if you want to, you can have Edgar, just cycle through your updates and perpetuity. So you can put in all of your old blog posts, right and tell Edgar just keep sending these to Facebook, so that people in your Facebook group or on your Facebook page, just have that steady constant stream of your content. And that’s just one example. It can be any content. It can be other people’s blog posts, it can be questions, you know, a really popular use case for us as people who run groups and like to do Monday motivation and you know, tell us what you do on Thursday and share your win on Wednesday. You can either have just the exact same prompt or you can tell a girl Okay, here’s 10 different ways and images that I want to do share your win Wednesday, just put them into Edgar and then Edgar just automates all those engagement inducing things on your Facebook The group for you really cool,

Karen Yankovich 31:02
I love it and that is so it’s it is so huge It is so huge too because it saves you I mean we’ve done that for like even for this podcast you know we create content with every episode and then we recycle the content forever and ever and ever. right but having a tool that allows us to do that is so so much so it’s it’s such it’s such a time saver, right and anything that saves me time or my team time saves me money right so it’s so well worth it. And you know for all you podcasters out there what it does and i think i think in big part due to tools like Meet Edgar is and this is something I did not realize this is probably episode like in the low one hundreds. I don’t know what’s happening in front of me what episode number this is. So we’ve we’re over 100 episodes into this podcast, and every single month, every single one of my podcasts gets downloads and I did something I did not know about going to happen when I started this. And I think a lot of it is because I am continually promoting it right? Not in a, you know, hey, you know, don’t don’t drop everything. And this is the most important thing in your life. But we’re constantly serving it up to the right audience. And you might be interested in listening to this. And that brings value to my business.

Laura Roeder 32:18
Absolutely. So yeah, I mean, the customer that we’re just an absolute home run for one has that back catalogue of evergreen content. So I mean, any podcaster? Absolutely. And a lot of people who are writing blogs to promote their business as well, especially if you’re already recycling stuff, like the people that are just like hallelujah are the people that have been keeping their own spreadsheet and they’re like, Oh, my God, I can get rid of the spreadsheet. So some people come to us and this is like a new idea. They’re like, Oh, I can recycle and automate my content. This is cool. So we can help them but if like if you’re listening and you have a podcast and you are already see the benefits of sending out your old stuff, but you’re spending a lot of time doing that manually or something times that happens and sometimes it does it. The whole idea of Edgar like the reason he has a name is that the whole idea is that like he’s a person who works for you, right? So instead of hiring a VA to do this, you can just hire Edgar to do this and just to make sure that you always have your content going on social media.

Karen Yankovich 33:18
Oh my gosh, that’s so genius. I never actually put that together probably I didn’t watch a video or something that you have that talks about it. But that was that was actually on my mind to like, what the heck is that with the name Meet Edgar. So fun. I love that. I love that cool. So how can people learn more about Meet Edgar

Laura Roeder 33:34
so you can go to Meet Edgar calm and e t. r or Meet Edgar on you know, Instagram, Facebook, Twitter, etc. all over all over the internet. Okay. And is I think there’s a you have a code for people. Yes, I want to try it. Yes. So if you enter the code, podcast, all caps, podcast and all caps, that gives you your first month free and editor, so you can just give them a try don’t have to spend any money.

Karen Yankovich 34:04
I highly, highly recommend you do that. Because I mean even if you just listen to what I just said, which is every single I mean, we’re all credit for if you’re creating content of any kind, weekly blogs or any kind of weekly content weekly YouTube videos. every single month, every single one of my episodes gets downloads, which and it’s because of tool it’s because of tools like me taggarts because I’m promoting every single episode, every single month, and I’m not doing it, I don’t manually do it, right. It’s just done, you know, and part of my process is to create that content. So it’s intentional, as we’re creating the collateral that goes with each episode that we create, you know, three pieces of content that are kind of evergreen ish, like obviously there’s some like this week on the show, we’ve got Laura rotor, but obviously we you know, we also create content that that that is evergreen, with the intention of continually sending people sending it, you know, serving it up to people and hopefully the right people that I want to listen to it. And that brings huge value to my business. So thank you for bringing us this amazing tool, it is well worth the investment because it saves me. And it saves me money on my staff and their hours. And it makes me money on driving more traffic to my, you know, to my content. So thank you for doing this. And thank you for sharing your journey with us. It was a it was an interesting journey for sure. And what do you what is on deck for you?

Laura Roeder 35:28
I don’t know. I’ve got I’ve got two kids right now I’ve got a 17 month old and a four year old so I’m spending a lot of time in mommy mode.

Karen Yankovich 35:37
Right, that keeps you busy. For sure. Well, good for you that you’ve built a life that allows you to do that. And I you know, and I encourage everyone to look closely at that model because that was intentionally on your part, right? Am I my business also really intentional to support the life that I want? And that’s really, you know, we can you can do it. Yes, thanks for listening. Thanks for being the shining example of that. Oh my goodness, I had so much fun having this conversation with Laura, I hope that you enjoyed it as well. And there was some really important takeaways in the things that she talked about. She talked a lot about going into her business with a game plan of how much time she wanted to spend on it. And I know you entrepreneurs, because listen, I have been there myself, where I’ve worked seven days a week and 10 hour, 12 hour, 15 hour days. I’m not doing that anymore. I don’t want you to do that. And I love how Laura broke it down for us really intentionally. We’ve had a bunch of guests recently that have done that, but also how she retired herself. She’s like 33 now and she’s a retired as a multi millionaire. So how you know, it’s just so impactful, and I highly recommend you take her up on her free offer for Meet Edgar it has changed our business and I’ve used a lot of different social media tools over the year. Need Edgar’s an amazing tool, because and I do believe that tools like Meet Edgar are responsible for this podcast getting listens and downloads to every single episode and that’s 105 episodes. every single month, all over the country all over the world, right? And it’s because we’re serving it up to people consistently. As much as I would love to think people are searching it out and finding it. And that does happen on occasion. tools like me, that girl allow me to get my content in front of the perfect people that I talked about right on a regular basis. So check that out. And don’t forget the LinkedIn profile challenge. The free LinkedIn profile course is live in a couple of days, January 13 2020. It goes for a week, it’ll probably be live for about two weeks. So in any case, if you go to LinkedIn profile challenge com, you will see when the next round is and you can either get in on it or you can get on the waitlist for it. So depending on when you’re listening to this episode, you don’t want to miss this and I would love for you to share this with all of your friends. I have a personal mission to get this challenge in front of at least 100,000 people in 20. So I would love for you to help me with that LinkedIn profile challenge. com share it with everyone Help us just shine a light on the amazing people in your world and I want to help you shine a light on you, which is really what your LinkedIn profile done properly can do for you. So it’s completely free. You have nothing to lose a ton to gain. And I hope I see you over there at LinkedIn profile challenge calm. I will see you back here next week for another episode of the good girls get rich podcast.

104 – Leveraging LinkedIn Sales Navigator For Business Growth [Part 1]

by | Dec 30, 2019 | Podcasts

Ready to jumpstart your business for 2020? If so, Leveraging LinkedIn Sales Navigator for your business growth is the perfect place to start!

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen goes in-depth about the best tool to use on LinkedIn to gain more clients; LinkedIn Sales Navigator.

 

Karen’s philosophy is “let this be easy”. Growing your business doesn’t have to be a constant stress or pain in the side! In part 1 of the 2 part specials on LinkedIn Sales Navigator, Karen explains 3 ways to simplify your business growth by leveraging LinkedIn Sales Navigator for business growth.

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

 

We’re almost entering a new decade, which means… it’s the perfect time to dial in on your business and really think about the places we can invest and how we can simplify the way your business functions. 

 

LinkedIn Sales Navigator is my TOP tool when it comes to growing my business and I recommend this tool to every client. I have.

 

Leveraging LinkedIn Sales Navigator is a financial commitment, however, if you really want to take the time to invest in your business growth through LinkedIn, this is the one tool that I can guarantee will explode your business if done correctly!

 

If I can tell you one quick tip about LinkedIn for the new year…it’s that LinkedIn Sales Navigator  is where the money is in 2020! I want you to have tons of profit in your business so you don’t even think about spending money on this in 202, but I can guarantee you it will be the best money you spend to grow your business, quickly and with ease!

 

And yes, there is a free trial for LinkedIn Sales Navigator!

 

Let’s dive in on the top 3 ways to leveraging LinkedIn Sales Navigator for business growth in part one of this two part series:

 

The Ability to Save Contacts/Leads

 

This right here is huge! When you sign up for your free trial of LinkedIn Sales Navigator, and eventually buy the full program, you will be able to pull this up in a separate browser from LinkedIn.


Within the interface, LinkedIn Sales Navigator gives you the ability to save connections and other people to your wall. In essence, this allows you to target those you want to either reach out to, stay top of mind with, and engage with on a completely separate wall.

 

The amount of value this provides is insane! It’s basically puts everyone you want to work with or stay connected with business wise, all in one place! Allowing you easier access to see their posts first, engage with their posts, share, message, etc. 

 

Not only is it helping you target your connections, this saves you time and energy on trying to remember and track down these connections with the regular version of LinkedIn.

 

You Have the Ability to Tag and Create Notes for People

 

If you couldn’t see the immediate value in saving connections, well this puts the icing on the cake! Now with your separate wall of targeted LinkedIn connections, you also have the ability to assign tags to people, as well as create notes for them!

 

As you grow your LinkedIn connections, you may lose track of why you connected with someone or how you know them.

 

Assigning tags lets you later search by tag and pull them up again in a search. While you can also assign tags, you can also put notes for connections, either what to follow up with them about, what you want to reach out to them for, whether they’re a potential client or business partner, etc.

 

Again, all saving you time and energy with having this information, and keeping your connecting and engagement simple and all in one place!

 

You Can Create Messages to People You’re Not Connected with and See Who’s Viewed Your Profile

 

The outreach value LinkedIn Sales Navigator provides is nothing short of incredible! Through LinkedIn Sales Navigator, you can now send messages to those you have always dreamed of connecting with!

 

Not only that, but by having the ability to see who’s looked at your profile already gives you a leg up in finding out who is interested in you. Having this information is extremely valuable as it can help you create the initial message to someone who you know has already viewed your profile.

 

Need help with perfecting your LinkedIn profile so you can use LinkedIn Sales Navigator like a champ? Join me in the second round of my FREE LinkedIn Profile Challenge! Sign up now at linkedinprofilechallenge.com

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/104
  • Introduction to today’s topic, LinkedIn Sales Navigator (1:27)
  • What Karen struggles to be positive about these days (3:19)
  • What kind of commit you need to make in your business to be successful (6:06)
  • Places you can attempt to cut back in your business (7:54)
  • Overview of LinkedIn Sales Navigator (9:03)
  • Using Sales Navigator to save contacts and profiles (9:58)
  • How to create notes and tag people through Sales Navigator (15:20)
  • Creating messages to new connections and who’s viewed your profile (19:57)
  • Recap of the top 3 ways to leverage LinkedIn Sales Navigator for Business Growth (23:34)
  • Special free offer for our LinkedIn Profile Challenge (25:42)

 

Resources Mentioned In This Episode:

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

 

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

 

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich podcast episode 104

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hey there, I’m Karen Yankovich, the host of the good girls get rich podcast. And this podcast is brought to you by uplevel Media where we teach women this simple relationship and heart based LinkedIn marketing system that gets you on the phone consistently with your perfect people, people who you cannot wait to have an opportunity to chat with and that can change your business and your life for ever. So what we teach here is digital marketing with the human touch. It’s actually relationship based marketing. And that’s what we talked about on this podcast.

So of course, we love to know more about you and what you’re doing. So if you love what You’re here today or if you’ve listened before, we love to hear from you give us a rating or review. Going over to Karen Yankovich comm slash speakpipe you can leave us an audio review. Or you can check out the blog page for this episode at KarenYankovich.com/104. And you’ll see links where you can leave us reviews also, and share this on your social media so we can give you a little loving we can we can share your posts with our audience.

So this episode and this topic is one that I’ve been asked to do for a while and I struggled a little bit with where to do it and how to do it and how to make this work. We’re going to be talking about LinkedIn Sales Navigator on this on this show today. And LinkedIn Sales Navigator is one of the paid options for LinkedIn premium. It is the only one I would add. If you are looking to grow your business from a sales perspective is the only one that I recommend that you get regular premium gives you some options but none of the cool things that we’re going to talk about here today and there’s so much to talk about with this Sales Navigator. And I’m actually breaking this into two shows.

So in this show, we’re going to talk about some of the tactical things we can use. And in the next episode, which I think is 106 will be part two of this, we will talk about all of the amazing search functionality and how it just saves you so much time and helps you really dive in to find your perfect people. So know that this is a paid tool, okay, know that this is a paid tool. And I don’t make any money on you buying, you know, Sales Navigator, this is not something I’m trying to sell you. I’m telling you why I use it.

Somebody recently told me that they thought they were going to give it up and I was like, you would have to pry Sales Navigator out of my cold dead hands because it saves me so much time every week. And time is money from a time is the only resource I have that’s not renewable, right. So I need to maximize it where I can. And you’ve heard me say on the show a bunch of times, that there’s a lot of people that are offering and selling LinkedIn tools. Many of them are not sanctioned by LinkedIn. And they’re getting shut people getting shut down right and left and they’re like, I don’t know why I’m getting shut down on LinkedIn. Like, yeah, we’ve got shut down three times. What did you think was going to happen when you kept doing the things that they told you to stop doing? Right?

So with Sales Navigator, yes, it’s an investment. We’re going to talk about that. But it is one that sanctioned by LinkedIn. And LinkedIn has made it so valuable, that I think it’s well worth the money. So let me step back a little bit. You know, my, my family, and my friends call me, Pollyanna. I remember that little that little movie about the little girl who always looked at the bright side of things. You know, she was always looking at the bright side of things. That’s me. It’s just how I’m built. I you know, it is what it is. I’m sure that I’ve made some naive decisions because of it. I’m sure that I’ve been taken advantage of many times because of it, but I really don’t care.

The upsides to me the upsides of living life on the bright side, in my opinion, seriously outweigh the downside. So I’m always looking for the good in people just naturally. But there’s one thing that I struggle lately to be positive about and that is When I talk to people, again and again, who don’t understand the importance of investing themselves in their and in their business, and then wonder why nothing is changing for them, and they keep struggling, I find it hard to continue to continue to be positive about it. Like, I want you to be wildly successful.

My podcast is called good girls get rich, I spend out an enormous amount of time and money and effort to get this podcast to you every week, because I really want you to shine. I really I know that LinkedIn is the place for you to be in 2020 and beyond. And I would love to help you get there and I love when people come back to me with their success stories. But if you if you are not willing to make a little bit of an investment to make a big return, then you’re going to keep on struggling and those investments don’t always have to be financial, right? I mean, yes, yes, Sales Navigator is a financial investment. But sometimes the investment is just time like oh, I just want to Like really, like I can tell you right now, as I’m recording this podcast just to give you a frame of reference, I wanted this podcast done by 11 o’clock in the morning so that I could go do some things.

It is 20 after 11 I have no idea what I did from 10 to 11 this morning, that I mean, I was sitting at my desk, I didn’t accomplish anything. I picked up my phone. I messed around on Facebook, I did some things right. And somehow an hour sweat swam by. So for those of you that are saying I just don’t have time. Yeah, you do. Yeah, you do. I mean, like I bet you’re I bet the same thing is happening to you. Listen, I was a single mom, I have four kids. I worked always so I know what being crunched for time is like, right? But you can’t not invest time in the business building stuff and expect to see results and then say I don’t know this doesn’t work.

So I guess that’s what frustrates me a little bit even the Pollyanna in me when you know I’m giving you advice. Other people are giving you advice. There’s so much opportunity out there to get support way more than we’ve ever had. Before, but you’ve got to make the investment yourself, whether it’s time or money, and today we’re talking a little bit about a financial investment, and I get not having the money to invest, right? I mean, again, single mom, for kids, I struggled a lot, many times, right? So if it’s food or your business choose food, I’m not I’m surely not. You know, I’m not going to say I don’t understand what it’s like to truly not have the 70 or $80 a month for Sales Navigator.

But bootstrapping your business doesn’t mean you need to commit to never spending any money. I talked to people all the time that are like, Oh, I can’t afford Sales Navigator. When I when my business is making more money, I can afford Sales Navigator, and then they’re posting pictures of themselves at the bar with a glass of wine. Listen, I love sitting in a bar with a glass of wine. But I want to be able to buy a bottle of wine, right the next time I go to the bar and in order to do that, I’ve got to spend a little money in my business. So don’t save the money on the coffee or the glass of wine or whatever. And I know that’s such a cliche, savings argument, but it’s so true. It is $80 a month. I’m sorry that Is $20 a week, I know that you can find the money to do this if you really wanted to do this.

And I also know that this is where the money is in this upcoming 2020. I know that the money is in LinkedIn. And I know that with some strategy and using a tool like Sales Navigator to create that strategy, you can you will get a tenfold return on that investment, a hundredfold, a thousandfold. And I I truly don’t say that lightly.

So bootstrapping your business doesn’t mean you don’t spend any money. Okay? It was so so that’s why I felt like it was time for me to dive a little bit into Sales Navigator on this good girls get rich show. I want you to get rich, I want you to have tons of profit in your business so that you can do all the things and you don’t even think about spending $80 on Sales Navigator. And I want you to be saying someone in a couple of months I will never give up the eight hours I spend on Sales Navigator. But you know, also, if you’re running a business even when you’re bootstrapping and you know your people are on LinkedIn, It is, is it’s going to be the best money you spend every month. And I know what you’re thinking, you’re probably already spending $10 a month times a million on the different tools that you have. I know I do. And I look at things I just had a meeting with my team the other day, and we just went through all the tools that I that we pay for, that Apollo media pays for. It was like, mind boggling, right?

And, and most of them are $10 a month, a month, but the end of the day is $1,000 a month or $5,000 a month or you know a ton of money. So, so maybe that’s where you can cut back. Maybe you’ve been paying, you know, $10 a month or $20 a month for services really haven’t used in a couple of years, a couple of months. And you probably could do without for a little bit. Here’s the other thing. Sales Navigator is going to give you a free trial. So get the free trial, start to do some of the things you’re gonna learn about on this podcast today. Because if I’m right, and a simple LinkedIn strategy can bring in the bigger picture ticket sales, then why do you want to struggle to get them? Why not use the tools that can save you time and make you money.

So, I’m going to dive into Sales Navigator. Remember, this is part one of a two part series, we’re going to cover the value add that Sales Navigator gives us today. And then episode one or six, we’ll talk about the search piece of this. So when you sign up for Sales Navigator, and remember you want to it’s the LinkedIn sales tool. Okay, so when you’re going to when you’re if you’re going to upgrade to a LinkedIn page, or it’s the sales version that you want, if you have any questions about all this, just go on over to Karen yankovich.com slash Facebook group, join us in the Facebook group and ask and I will make sure that I give you a little screen share something on how to exact pattern Are you buying the right product and get your 30 day free trial. If you’re already own a paid service? You I would suggest to you if you own a paid service with LinkedIn, you probably have the ability to chat them in in support. So chat support and tell them you want to change an upgrade to Sales Navigator and then walk you through exactly how to do that.

So the first thing that I love about LinkedIn Sales Navigator. And if you’re if you’re new listener to this podcast, you you you may have listened to some old shows because I’m not really going to dive into all the whys about this. But you know that one of the things I talked about on the show a lot is it about using LinkedIn to provide value. You’re not going on LinkedIn just to sell, sell, sell, sell, sell, right, you’re using LinkedIn to provide value. So so maybe you’re connecting consistently like this, which is what I teach you to do. And your connections have gone from 200 to 500 to 1000 and your wall on LinkedIn starting to get a little crazy, right? Because Yeah, you’re getting all these people are posting all this stuff on the wall, and you’re kind of losing the ability to to support the people you really want to support.

Well, what Sales Navigator does, is it gives us the ability to to save a contact. It used to be saving them as a lead I don’t even think it’s called saving them as a lead anymore, but it doesn’t even matter what it’s called. Because nobody knows you saved it but you so if you are in one of my master My trophy, one of my private clients, or if we’re in my groups or we interact in any way, I love to support your efforts on LinkedIn. And I don’t want you to get lost in the feed because I won’t see what you’re posting. So what I can do when I when I open up sales at LinkedIn proper, and by the way, Sales Navigator is going to give you a completely separate interface. So you actually have to have two tabs open one with LinkedIn and one with Sales Navigator two completely different almost almost platforms, right. So when you’re in proper LinkedIn proper, and let’s say, you know, Susie Smith is somebody that took one of my programs and I want to support her and I see her in Sales Navigator or I see her on LinkedIn proper.

Okay, and I see that she posted something, I can go to her profile, and it’s going to give me the option that says View and Sales Navigator. And that’s if you own Sales Navigator, right so when you click the View and Sales Navigator, it’s going to open up the Sales Navigator interface, open you up to Susie Smith’s profile, and it’s going to give you the option to save her profile. And what happens when you save her profile. Remember I said Sales Navigator is a separate interface, what has a separate wall. So on my Sales Navigator interface, I have a wall just like the wall that’s on LinkedIn regular, just like my facebook wall, just like my Twitter wall. But the only people that are on my LinkedIn Sales Navigator wall are the people that I’ve saved.

So now I can provide value to my clients because I can see easily what they’re posting and when, right and I can share it and like it and comment on it, that gets it in my wallet provides value to my clients. But I also can do that for my prospects. Right. So again, you don’t want to reach out to people and say, Hey, by myself by myself, but if there’s somebody that you’ve got your eye on, who you think would be a good prospect to be a client for you, and you save them as a lead and Sales Navigator, you save them and Sales Navigator, so that they come up in that wall. Then every time they post on LinkedIn, you will know because it’s broken out from all of the noise on LinkedIn and you can Now engage with them not by reaching out and saying, Hey, remember me, I want you to buy my stuff.

But by saying, Susie, oh my gosh, I love that you’re talking about this topic. It’s such an important topic. I wish more people talked about this too, right? And you’re making it easy for yourself. Because all you have to do is once or twice a week even. But imagine if you didn’t once a day, open up Sales Navigator, see the content that’s in that wall, and just engage with the people that are most important to you. You can add, I believe up to 100 people to save. So I save my clients, I save my prospects. I save my friends, I save, you know, people that I would like to be in my masterminds people that have taken my programs I’ve had, you know, more people that are taking my programs and I can save in Sales Navigator.

So really, you know, listen, there’s some people that are more active in the programs than others. So I save the ones that are more active than others. I save people I’ve saved people that are maybe they maybe they are the coordinator of speakers for events. You know, I save them because I want them to our Speak at their next event, right? Maybe they’re journalists that I want to keep on their radar. I want them to reach out to me the next time they’ve got an article, I save them. Do you see now how just that one feature alone is worth $80 a month to me. Because it saves me so much time and allows me so much power, not to not to be constantly pitching people and even and torturing people to buy my stuff.

But just lifting them up, providing them value. LinkedIn just serves it up to me and Sales Navigator because I’ve saved the profiles, I can easily scan through it, and I can provide value and get more visibility of the people that are most important to my business. so powerful that alone. Every one of these tips I’m going to talk about alone, I’d be I pay $80 a month for because it saves me time and I do not want to work 12 hour days. And I like profits. I like having a profitable business, the more I can just feel good, doesn’t it? Feel good to just have a way to just provide value and share and and love on the content of the people most important to your business isn’t that alone with $80 a month you honestly, I wish doesn’t have a better had an affiliate program because I could go by myself, you know, a villa in the south of France. I spoke so much about it, but it’s so valuable.

Alright, the next feature that I want to tell you about and Sales Navigator that I think is hugely important, is it gives you the ability to tag people and create notes for people. So let’s say you now I am going to, I’m going to let you know I always give you a little behind the scenes in my business with this stuff. So I’m going to tell you a little bit about how I use this. I do not ever want to teach you a strategy that has somebody other than you logging into your LinkedIn profile unless they’re sitting in the office with you. If you guys are in the same office or that come to your home office or then you know by all means log into a computer and let them go on their Sales Navigator, but this next piece does not matter. centrally have to be done by you. But you have to be logged in to do it.

So look, I have some clients and corporate clients that they have their assistance do some of this that we’re talking about next. And that is tagging and adding notes. So let’s say you belong to a chamber of commerce, or you were just speaking at an event, and you come back from an event, you got a stack of cards in your hand. And hopefully you’re connecting with them all on LinkedIn the next day to say, you know, and that’s we’ve talked a million times about that you can find a podcast on how to use LinkedIn. In fact, we’ll link it in the show notes, how to use LinkedIn to follow up on the speakers event, the events that you go to, right, you can create a tag for that event.

Okay, so creating a tag for that event means that you’re just going to give the 25 cards you have, you’re going to say, Man at this event, on this date, or whatever, you can give them a tag. You could use tags and lots of other ways. You could use tags that say, you know, don’t ever reach out to this person because they also teach LinkedIn marketing, right? You could have a tag I absolutely have a tag that says that they are LinkedIn marketer because reminds me that I’m not going to ever I’m not going to say, Hey, did you listen to my latest podcast? I can teach you about LinkedIn. Does anybody else that teaches LinkedIn right?

So I have a tag for that I’ve tagged for different events I’ve been at I’ve tagged for my clients. I’ve tagged people that have been in my masterminds, because it allows me to create to search by that I want to talk about on the next episode when we talk about searching, but allows me to take my whole list of thousands of contacts and do a search just by the tag, and then I can go through it. So let’s say you were at an event in February, and you have 20 people that you got their business cards and you’re at their event, and now it’s like March or April, you can if you’ve got tags by this, you can go back to LinkedIn Sales Navigator, do a search by that tag. And now reach back out to them and say we met a couple months ago. And you know, maybe you know how it goes right? Sometimes you remember to follow people, sometimes you don’t. So, so now you can go back and you can follow up with those people. There’s so many different ways you can use tags. You can also take notes.

So let’s say you You talk to people and you just want to make a note on LinkedIn, you can almost use this like its own little CRM, right Customer Relationship Manager, where you can put notes on the contact and Sales Navigator gives us the ability to do this. So if you do have an assistant, if you are physically located in the same place as your assistant, and they’re logging in, they can they can do all of this. I have one client, for example that uses tags, so that the assistant can goes in and tags his LinkedIn contacts as to whether or not they’re already on their email database. So that when he’s talking to people, he knows they’re already getting their emails or not. Right, so they get it. So if they have a tag already on the email database, then, you know, then he that he knows that he doesn’t have to say, Would you like me to send you some emails about that? If he’s talking to somebody who says, I’d love to know I’d love to keep in touch with you, you know, and gives him permission because it’s permission based marketing to put them on the email list.

He gives them a tag that says add to the email list. Then his assistant can go in once a week or once a you know, however often and search by that tag, and then she changes the tag from please add them to the list to already added, right so tags can be used in so many different ways that can help you help you save time and effort. And here’s the deal. This is I don’t want you talking to 100 people a week I want you talking to five people a week. So if you’re tagging and making notes on these few people that you’re talking to, it is so much more powerful to to continue to follow up with them and work with them and it makes it simple. This isn’t complicated stuff. This is easy stuff. I want this to be easy for you. You’re not you’re not like scrambling through did was it an email, was it a LinkedIn message? Do I have a piece of paper here somewhere that has the notes it’s all on LinkedIn.

Okay, so that’s the second thing that I love in the value add that Sales Navigator gives us and the last thing that I love is the ability to To create messages to people that are not necessarily connected to us, and, and we also get the ability to see who’s viewed your profile. So there’s lots of cool things that you can do. Like, you know, people say all the time, should I buy emails? I don’t really see why. I mean, if you’ve got Sales Navigator, then just use Sales Navigator to reach out to people and message people that you want to message. Right? It gives you the ability to do that. And you know, the huge view who’s viewed my profile piece is so it can be so valuable not because you’re not because you’re gonna reach out and say, Hey, you look at my profile, what are you looking at my profile for? Not because you want to see if your ex boyfriends checked your profile out. But because if somebody checked out your profile, you know that they’re they’ve got an interest in what you’re doing.

And I’m not saying immediately go back to them and use LinkedIn and say, Hey, but that might be the time where you’d be like, you know what, I wonder why Susie Smith looking at my profile. Maybe it’s time to email her again and see where she’s at with her business. Right. So being able to see who’s interested in you, allows you to very strategically message people, and you know, maybe another platform so that they don’t feel like it’s too creepy, right, like, so maybe another platforms, and then they’re gonna say, Oh my gosh, I was just thinking about you. And then you’ll be like you were that’s so funny. We’re both thinking about each other meaning Meantime, really, you know, exactly. They were just thinking about you, because you saw that they viewed your profile, right? So these are the ninja things that Sales Navigator gives us that we don’t have the ability to leverage with the free version. It’s an the search is really what blows me away. But each of these three things that I’ve talked about, in and of itself is worth the money to to invest in Sales Navigator.

And if you are not willing to invest $70 or $80 a month in your business, for the tool that’s going to bring you in the money and the sale. And the cash, then, you know, I think you need to relook at your business plans for 2020 and 2021 and beyond. Because, you know, we’re probably investing in things that can make our videos look a little fancier, right? We’re probably investing in things, you know, that can I mean, I don’t know scheduling tools, all kinds of things that maybe Google can do with us for free juice, we can do it for us for free, right.

So take a look at some of the things that you are willing to invest in, take a look at some of the places you’re spending your time right now that this would save and allow you to have more time to get on the phone with those people every week and get those clients coming in. I can I promise you, if you’re doing this consistently, you will get the clients Okay, the people are on LinkedIn, I don’t care. I don’t care what your businesses there’s people on LinkedIn for you. And Sales Navigator can help you engage with them in a not slimy very supportive, you know, sharing the love kind of way. Which is exactly what I think we all need to be doing more of as we move into this next decade in our business. So that because, you know, the noise from social media is is deafening.

Investing in a tool like Sales Navigator that allows you to eliminate the noise and just in a very relationship and heart based way, provide more value and more support and more loving to the people that are most important to your business and can bring you the most profits in this next year. I mean, it’s time to do that, right. So the three things we talked about, were using Sales Navigator to save leads so that you can create a separate wall just of people that are valuable to your business that you can now leverage very simply tagging and notes so that you can you know exactly how you met your clients or your contacts, and maybe even some notes about them like you know, last time we talked, they talked about the fact they were building a house Billy’s right and now when you reach out you say hey, how’s that going? Or you know I heard your your kid was was competing had that competition go right like relationships and make it easy for yourself right?

And then all that extra messaging and who’s who’s viewed my profile juice is only more fuel to help you build profitable relationships. So you know that I always want to support you beyond this podcast This podcast is my gift to you every week. But you have to understand that sometimes you got to invest a little money because a little bit of money invested strategically can go a long way. It said to someone recently, it to me Sales Navigator is like Romans the Romans of business. Well do you guys who remembers Romans here Romans was a a women’s clothing store that offer discounted clothing but you able to get amazing things in the store? Right? So you spent some money yes. And maybe you spend $50 on something that you could buy for $10 you know, if you got it at the dollar store, But the deal was so amazing the returns you got on wearing these gorgeous clothes that you only that you pay $10 for that were worth $200 the deals were amazing and well worth well more than what you paid for them. So to me Sales Navigator is like the lumens of business tools.

I want you to have the life in the business of your dreams in 2020 and beyond. I know that you’re hearing that LinkedIn can be the place to focus your marketing. And you’re wondering how, right and as I said in Episode 100, I know that you can have it and not have to be superhuman to achieve it. It can be simple. I’m here to support you every step of the way with this podcast. The doors are also now open to our latest LinkedIn profile challenge. You can check that out at LinkedIn profile, challenge, calm, another free tool. So definitely take advantage of all these free tools, right. But don’t overlook the paid tools. And I will tell you, we just did this. We did this LinkedIn profile challenge and the way we’re running it now once before A couple months ago, and it was incredible. I mean, it was so much fun to do and the results people got were amazing.

We had one person that said, my search has doubled since doing the challenge. I got 20 new connections. Thank you, Karen, for this amazing challenge. I mean, did you hear that her search views doubled. These are people that didn’t know she existed that now know she exists, right? doubled. That’s incredible. Right? So join us at LinkedIn profile challenge. com that is the next free step that I can offer you to help you be positioned to use LinkedIn to absolutely blow up your business in 2020. Before you go, though, of course, you know that I’d love for you to help me out. Take a quick screenshot of this episode on your phone and share that episode on social media. Let me know if you’re going to try out Sales Navigator if you’re gonna do that free trial. Let me know how it goes. You know, I’m always here to support you. And if you share this episode on your social media, I will share it with my audience. If you tag me at Karen Yankovich. That gives us both more visible ability, right? The bottom line is I want this to be simple for you. So let’s create our simple empires together. I’ll see you back here next week.

103 – 7 Steps to Starting Your Dream Business with Christine McAlister

by | Dec 23, 2019 | Podcasts

Feeling overwhelmed with the amount of work there seems to be in creating a business? Don’t worry… we break it down into 7 easy steps right here in today’s episode!

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Christine McAlister, founder of Life With Passion to breakdown the 7 steps to starting your dream business with ease.

 

Christine McAlister is a business coach, the founder of Life With Passion, and the bestselling author of The Income Replacement Formula: Seven Simple Steps To Doing What You Love And Making Six Figures From Anywhere. 

 

She helps high-achievers replace their incomes & scale to 6-figures with businesses they love AND that support the life they want to live.

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

 

About the Episode:

 

If there’s one thing you should know about my business philosophy, is that it doesn’t have to be difficult! I want you to be able to build, grow and run your business with ease so you can live the ideal life that YOU want.


That’s why I brought Christine McAlister, author of the Income Replacement Formula. In her book, Christine goes in depth on these 7 steps to starting your dream business and she speaks about them in today’s episode. 

 

Here are the 7 steps Christine mentions to start your dream business with ease and replacing your preconceived notions of being an employee of a company, vs. an entrepreneur.

 

Make a decision that you’re going to do it

 

It may sound easy, but in most cases, it’s easier said than done. The first step to replacing your income and starting your dream business is to make the decision that you’re actually going to do it!

 

Sometimes it’s just making the decision that you’re dedicated to starting your business and making it grow that can be the biggest in the process to making multiple 6-figures in your business.

 

Develop an entrepreneurial mindset

 

We’ve been conditioned from as far back as we can imagine to think as an employee, not an entrepreneur. The world in which we live in right now favors employees as well! 

 

Between health insurance, benefits, time-off, hours, etc. It’s sometimes incredibly difficult to get into the mindset that YOU are going to be the boss of your entire company.

 

Identify the mindsets that keep you locked into an “employee” mindset. Identifying these notions make it so much easier to start having an entrepreneurial mindset and let you step into your own confidence and own what you do!

 

Niche down 

 

This cannot be stressed enough! Christine left us with an amazing quote…

 

“When starting your business, ask yourself… ‘who do I take stand for?’ I find that to be one of the most clarifying questions to help determine your niche.”

 

Identifying your niche will allow you to focus on the parts of your business, products, services etc. matter most and how you can build and tailor them specifically for your niche. 

 

Offer

 

Now that your niche is readily identified, you must create an offer for those people in your niche! Simple enough, right? 

 

Think about who they are and how you can best serve them with your products and services and create the offer they’re most likely to respond to.

 

Marketing

 

Christine (as well as I) recommend that your first marketing efforts are to your warm market. 

 

Your warm market are the people who already know, like and trust you. You’re not spamming random people, but getting your product and services out to those who already support you and wish to collaborate with you.

 

Visibility

 

Once you are able to see the response from your warm market, this is where you start to create visibility in the market. 

 

This is where you begin to reach out to the colder market and you’ll have a better idea on how you can market your products and services to create a win-win for both you and your audience. 

 

Sales

 

Last but not least… If you want to make a lot of money in your business (which, I’m hoping you do!), you must focus on sales. 

 

It can actually be fun! Once you have that one key formula that’s repeatable and works… use it! There’s a way to sell in a way that your customer doesn’t feel sold to and you can create a win-win for you and the customer.

 

At this point, you should know what that is between your warm and cold audiences that enforcing this repeatable system will continue in maximized growth for your company. 

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/103
  • Intro to todays episode (2:19)
  • Introduction to Christine McCallister (2:48)
  • Christine’s background on becoming an entrepreneur (3:39)
  • How Christine knew she wanted to be an entrepreneur (9:59)
  • When Christine replaced her full-time job income with her side business (16:45)
  • Christine’s thoughts on outsourcing and keeping costs in her business down (19:39)
  • How to start a successful business when you have another job, family, etc. (25:18)
  • The first step you have to take to replace your income and build a multiple 6-figure business (37:54)
  • Where to find more about Christine and her business (38:34)
  • How to book your free consultation (40:25)

 

Resources Mentioned In This Episode:

 

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

 

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

 

Ways to Subscribe to Good Girls Get Rich:

102- Defining Your Path to Business Success!

by | Dec 16, 2019 | Podcasts

Did you know… there is ONE thing that can help you clearly define your path to business success? Find out what that is today!  

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen describes the one thing that can help you define your path to business success. While Karen is currently in the middle of her 8-week program She’s LinkedUp, she is sharing one of her most important tips she gives to her clients in order to get on the path to business success and creating your mermaid empire!

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

 

If you’ve been listening to the Good Girls Get Rich podcast for a while, you KNOW my mission is for you to have simple processes that lead to exponential profits. I want you all to own what you’re good at and build your mermaid empire so you can swim through your business with ease!

 

Right now, we’re right in the middle of my program She’s LinkedUp and I wanted to share one of the most popular tips I have to give to my private clients. 

 

We’re making a clear and repeatable path to make your dreams happen, however, there’s one thing that you need to figure out to create this repeatable path… 

 

That’s defining what a win looks like for you!

 

Defining what a win looks like for you will easily help you define your path to business success. What is the ONE win that once you know how to achieve it, you’ll have a clear and repeatable path to making that happen again?

 

Here is what you need to do to define your win so you can continue on your path to business success:

 

Choose one product or service that will lead to your win

 

Now I want you to dream big… but before we can do that, you need to figure out what would be the most valuable offering for your clients and what they want in that service. 

 

Again, this should be only ONE thing that you should focus on perfecting. That doesn’t mean you can’t continue to build upon your other offerings and services, however, each one of those should have their own path to business success as well, which is why we need to start with your biggest, baddest one! 

 

You may need to create something, however we can work on that together if you need help!

 

Does you LinkedIn profile support you getting that win?

 

Now of course, you need to have a KILLER LinkedIn profile that supports you getting this win. 

 

Does your LinkedIn profile reflect the expert you are? Does your LinkedIn profile tell the story of you? Does your LinkedIn profile have keywords for those searching for your services?

 

These are all questions you need to answer and get to amping up your LinkedIn profile! Clients want to see the real you and need to find you in searches, so let’s get started with amping up your LinkedIn profile to define your path to business success!

 

Connect with people who will lead you to that win

 

Once you have your LinkedIn profile looking pristine, it’s time to get connecting!

 

Think… who are those people that will lift you up and inspire you to be the best you in your business? Who are those people that have audiences who could be potential clients for you?

 

I have an entire episode and blog about what your Daily LinkedIn Routine should be in order to gain profits, so check that out if you need help connecting. However, I do recommend niching down and targeting your searches in the best way possible for success which I teach in my She’s LinkedUp course.

 

Missed out on this round of She’s LinkedUp? No problem! Sign up for the waitlist for my next LinkedIn Profile Challenge to get a glimpse of the work we are doing in my program!

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/102
  • Purpose behind todays episode (2:54)
  • Why you need a destination for your business and life (4:34)
  • The first thing you need to identify before doing anything else in your business (7:10)
  • Figuring out what product or service you can use for your win (11:57)
  • Review your LinkedIn profile (17:07)
  • Connect with people who will propel you to get that win (19:09)

 

Resources Mentioned In This Episode:

 

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

 

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

 

Ways to Subscribe to Good Girls Get Rich:

101 – Why Relationships are Today’s Business Currency with Patty Farmer

by | Dec 9, 2019 | Podcasts

Wondering why some people succeed quicker than others in their business? It’s all because they are functioning off of a different type of currency… relationships!

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Patty Farmer on her journey to success and her top tips and knowledge on why relationships are today’s business currency and how you can start building profitable relationships today!

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. 

Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

 

One of the biggest takeaways from today’s episode is this quote from Patty Farmer…

 

“Relationships are the currency of today’s business environment.”

 

So how can you start building and leveraging your relationships for your business? Here are a few top tips from patty:

 

Be Authentically You!

 

One of Patty’s most valuable pieces of feedback she gets is this… it doesn’t matter if it’s at a speaking engagement, on a podcast, on a blog or in person, Patty is the same person! 

 

Being authentically you in your business is the foundation of building relationships. This way, you will attract your perfect people and your perfect people will want to work with you.

 

Remember… your business isn’t about you, it’s about who you serve!

 

While being authentically you will attract your perfect people, you also have to remember that people are buying into what you can provide from them. 

 

Within your business, you always need to lead with how you help people and delivering what you can to serve THEM!

 

It may be a difficult mindset to get out of, but it’s also great because you don’t need to be the expert in your field, you just need to be better than who you serve and you can grow together. 

 

Focus on your niche

 

Patty has built success in her own business because she knows what she’s good at: Marketing, Media and Money. 

 

In focusing on what she was good at, Patty was able to figure out the lifestyle she wanted to live, and built her business to support that lifestyle, instead of making her business her entire life. 

 

Leverage the media

 

Patty goes in depth on this topic in her talks and in her magazine Marketing, Media, Money, but she gave us quick tips on how to leverage the media for your business

 

  • Establish your authority in your industry
  • Create content that converts
    • Education, empowerment and entertainment
  • Curate content based within your niche, whether it’s your local community or a specific writer or media outlet
  • Newsjacking (one of Patty’s favorite tips to leverage the media, head to 17:49 to hear about what newsjacking is)

 

Whenever you can leverage someone else’s network, you’re golden. Your relationships are today’s business currency, so that’s your wallet. 

 

Put yourself out there and connect!

 

Karen has set up her daily Linkedin routine for revenue in her business, Patty leverages her power of 5 (hear more at 29:50) now you need to incorporate these into your business too in order to build profit for your company.

 

Once you know your perfect people, targeted media outlets, it’s time to leverage those connections and turn them into business.

 

Patty dropped 2 incredible knowledge bombs for us when talking about this 

 

  1. The only difference between contact and contract, is the R. and the R stands for relationships
  2. Your network is your bank account. If you build it on service and relationships, it can also be your savings and retirement account.

 

Once you get out there and start speaking with your perfect people, it’ll become easier and easier to understand why relationships are today’s business currency and start bringing in the money to your business!

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/101
  • Intro to todays episode (1:48)
  • Patty’s work background and journey to adding speaking to her experience (3:34)
  • What Patty learned from her highest paying speaking gig that changed her career (7:50)
  • Patty’s favorite feedback she gets from speaking engagements (11:10)
  • How Patty helps her audience with (13:05)
  • How to leverage the media for your small business (14:18)
  • What is newsjacking? (17:49)
  • Why relationships are the most important part of business today (19:50)
  • How to use twitter as a profitable business tool (24:01)
  • How to turn an active follow to a closed business client (27:08)
  • Leveraging the power of 5 to build your business (29:50)
  • Importance of taking phone calls for business (35:36)
  • What’s coming up for Patty Farmer in this new year (38:03)
  • Recap of the episode (40:26)

Resources Mentioned In This Episode:

 

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

 

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

 

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich podcast episode 101

Intro 0:06
Welcome to the Good Girls Get Rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hi, I’m Karen Yankovich, the host of the good girls get rich podcast and this is episode 101. And we have got Patty farmer with us today. She is an amazing guest.

Patty and I have known each other for a bunch of years now, but it’s been a really long time since we’ve talked. It was so great to catch up with her. It’s so fun when I get to catch up with people on the podcast. It actually I have to remember that there’s other people listening right and not to just go off on these these tangents. Which means that there’s so much to talk about that we’ll have Patty back again, I’m sure.

So before we jump into my conversation with Patty, just a reminder to you that this part Cast is brought to you by uplevel Media where we teach simple relationship and heart based LinkedIn marketing. We teach a system that gets you on the phone consistently with your perfect people, people who you can’t wait to have the opportunity to chat with.

And when we teach this simple marketing system, what we do, the first thing we do is we help you identify what a win looks like for you on LinkedIn. Because what I want to do is take you through a process to help you get that win. And once you do once you get it once, now you know exactly how to do it again and again and again and you have a baseline to build your business from.

So along those lines, we’ve got a new workshop that we’re doing if you go to Karen Yankovich comm slash winning, you can check out that workshop so you definitely want to check that out.

Alright, we’re going to jump in right now to my conversation with Patty farmer.

We have Patty farmer with us today on good girls get rich and Patty is an award winning marketing and media strategist, international speaker podcast host magazine, publisher and event producer. And works with small business owners, entrepreneurs and speakers to attract and convert their ideal clients so they can make a big impact in the world and bigger deposits in their bank account.

I don’t know sounds pretty tied into good girls get rich to me. Don’t you guys think?

Patty believes we all have a message and her mission is to help them master their marketing, leverage the media and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle that they want to live. You guys can you just want that bio. Do you see why I wanted to have Patty on the show? Howdy. I’m so glad you’re here with me today.

Patty Farmer 2:34
I’m so excited about being here today. I love your Joe I listened to your show. And I just think that way that you have the format and everything about it is just so much value for people. So you for having me on the show. Thank you.

Karen Yankovich 2:50
Thank you I you know, I think as as I you know, said in the first 10 seconds of this that we are our mission is very similar right? I think that so many people have such amazing skills and talent and are such changemakers to the people that they that they can influence in their sphere, but they sometimes just need a little bit of, you know, lifting up, right so that they get that they are those change makers and they have that ability to really make an impact on the world.

And I love to help them make a bigger impact, and I know you do as well. So I think this is going to be a fun, that is gonna be a fun show. I love it. So tell me a little bit. Let’s go like take me a little bit in the Wayback Machine. Tell me a little bit about you and tell me about your journey that got you from what what were you doing? 20, 30 years ago, 10, 20 years ago.

Patty Farmer 3:47
I’ve been doing marketing for 20 years, but before I did marketing, I was in the mortgage industry. And I had a mortgage company and a marketing company brick and mortar and so that’s when I started my business, but I think the big shift happened for me was eight years ago. And that was when I decided that I was going to add speaking as a marketing strategy.

And I have to tell you, I wasn’t really excited about doing it. I was really nervous about doing it, even though it had spoken and drained and did seminars, that type of thing. actually becoming a speaker was really hard for me to make that decision and for the first 18 months, never got on a stage once that I didn’t go get violently ill first and really, gosh,

Karen Yankovich 4:37
That really surprises me. I had no idea.

Patty Farmer 4:40
I know people have said that to me. And I thought to myself, man, years ago, if somebody would have said to me, eight years later, not only would I be speaking, but I’d be traveling all over the world speaking I would have been like a no, but if tapping happen in one day, I mean, one thing happened that forever change my life. And sometimes that’s what happens.

So I would say that for me, one of the big things in my journey was saying yes. And my husband had been telling me that and I had said to him, I’m just going to say yes, when the opportunities happen, I just need to learn to just say yes and lean in. So briefly, what happened was somebody asked me to speak, and I was like, No, no, no. And they were friend, and they put a little bit of pressure on me, we really need you to do it for me.

And so I said I would do it. That was really, really, really tough, but I got home. I was like, see? I said, Yes. I’m just gonna say yes.

And then that’s when the thing that changed my life really happened.

I got a call. I sent out to a few of my friends and I had done it. And I got a call from London, England from a friend who was at an event. Somebody there had gotten sick, and appendicitis and they didn’t have a speaker and it was actually about LinkedIn to it was really kind of fun.

They said, Patti, could you come over here? Talk about lead generation using LinkedIn. And I was like, I don’t have a speech for that. And they’re like, well, maybe one and I said, Well, when do you need me? Or like night? Like what? So they pretty much offered me like six figures almost not quite, but almost come over there on that shorter notice and give this talk, which I said yes. wrote the speech on airplane was literally only there for 48 hours, if that speech allowed me to sell from the stage of will made one of the largest amounts of money I’ve ever made speaking. And when I came home, I told my husband, okay, so this is what I’m going to do now. And I’m going to learn to become the Speaker I can. And that was the big change that happened and rest they say is history.

Karen Yankovich 6:50
Oh my gosh, I love that. And you know what, what I mean, there’s so many things about that I love that we can unpack but one of the things that that caught my attention was when you said I’m going to learn to be the best people And I think that that is something that is important to me. And I think, and I want everybody to hear that because no matter how much I speak, I always am learning, I always want to get better at it.

And it isn’t something no matter how whether it comes naturally to you and or not. It is still, you still don’t want to be winging it right. You still want to be showing up in a in a really professional way. And I’m always learning and tweaking and shifting my message and how I’m delivering things and how, you know what I’m doing afterwards what I’m doing before it, right. So it isn’t just showing up for half an hour and talking it is learning how to be a better speaker and everything that surrounds that talk for me anyway, that makes as a bigger part of my career.

Patty Farmer 7:49
So there’s two things that were really important that I would say looking back, really happened from that and made a change for me. One was that you need to be authentic to who you are. Because at first when I decided to do that I went out you know, and interviewed everybody that was a speaker, you know, did all this research on to be the best speaker but the thing was you could talk to one person and then talk to another person and they didn’t know we say the same thing.

And it was really hard for me and to tell you the truth, share I didn’t feel like I was liquid enough. I felt like man I don’t know how to you know, make a point. Take a pregnant pause, do all this kind of stuff that I was seeing everybody do. I didn’t want to have to wear what I call soap opera dresses all the time. You always see everybody and all those dresses looking asleep that was not me and I knew it and so I struggled with that.

Then one day I had this epiphany. I thought to myself Patty, you don’t need to change you be what other people aren’t. You just need to speak in front of people who need to hear it the way you say it. That was probably the biggest money shift I ever made.

And I just thought you know what, Patty, it’s not even about You, it’s not about us, it’s always about who we serve. So once I knew that in every other area of my business but in speaking I was trying so hard to be the best speaker, I could be and then I just realized, you know what? free time and still to this day, eight years later, every time before I get on the stage, I just think to myself, what is it that I need? Say help them like what how can I serve like I always want to show up, and it’s always about serve, not sell. And that is how I built my business.

You always lead with contribution compensation will follow but if you lead with contribution, it always work. So I think that in everything we do, we just need to remember in our business, it’s not about us.

Karen Yankovich 9:41
Oh my gosh, that’s such that is such great advice. You know that that really is such great advice and i i agree with you, I agree with you. And and you know for our listeners that that have speaking on their, you know, on their bucket list, or maybe you don’t have speaking on your bucket list because Like Patty and like, you know, like me and like lots of other people you’re like, I don’t know, can I really get in front of that audience?

There is there it is a powerful, powerful way to get your message out there. And it’s a powerful way to grow your business. And right now, for me, speaking of my podcast, and really the two front doors to my business, you know that that is how most people that’s how I bring those people into my world. And that’s how I serve the most people. And that’s how my business grows.

So yes, I love social media. And yes, I have, you know, followers all over the place. And you know what, I work really hard to engage with them and all those other things. It is speaking and and my podcast, which is my voice, right, like you said, it’s, it’s kind of hard to, it’s kind of hard to be inauthentic when you’re standing up there talking to people, right? Yes, work pretty hard at it to be inauthentic. And so sharing your voice and, you know, the life that you’re trying to build will will follow I think

Patty Farmer 10:58
I think that really well. You’re speaking writing a book, you’re on a podcast, anytime that you’re in front of people, or in front of the media is really really important to be authentic. I have to tell you the greatest feedback I get I love every time I hear it when someone will say to me “You know what, Patti when I meet you in person, and I see you on social media and then I hear you speak and I read your magazine and I listened to your podcast you’re exactly the same. exactly the same.”

I’m so thankful right? Because that’s what you should be you don’t want somebody to finally meet you in person say wow, they’re not somehow they’re showing up on social media or you know, when they hear you need to be who you are because if that’s the person they want here, right?

Karen Yankovich 11:48
I completely agree. I completely agree. And that takes us how many steps down the know like and trust path before we’ve even actually met a customer and that know like, and trust path is the fastest path to building relationships, which is a faster path to building your business right and getting more profits.

So, so I agree, I often joke like, you know, like, there’s a part of me that thinks that someday Oprah is going to be sitting on my couch and chatting with me and having tea, because that’s the vibe she gives, like, we feel like we know her, because she gives us vibe of, you know, we, you know, of just being really personable. And, and that vibe, I think is one of the most important things for her success is that we all feel like, you know, we’re going to be hanging out with her someday. And that’s what I love to share to.

Patty Farmer 12:38
And what’s really interesting about that is in 2011, I think it was three year we have International Women’s Day. And in 2011, I won the award for strategist. She won the award for philanthropy, and we both got to walk across the stage. Get our awards. She was just like I was talking to you.

Karen Yankovich 13:02
Yeah, amazing. Amazing. Amazing. Okay, so then you so you when you were speaking Tell me Tell us a little bit about the what you talked about, like what is what are the things that you you speak about and that you help your audience with.

Patty Farmer 13:17
What I help my audience with is mastering marketing, leveraging media and monetizing their business. Those are the three key things which is why my podcast and my magazine is called marketing media money.

So those are the three most important things that I feel I can help someone do really have their business be successful because I really feel like Like you said, in my bio, I feel like it’s all about designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around.

You know many people who have a business and it owns them. They do not have a life really designed the lifestyle You want to live first, and then build a business that supports that, not the other way around. And that’s what I hope to do. That is what I feel the most important thing you can win your business for longevity, and be happy.

Karen Yankovich 14:16
Fabulous, fabulous. So let’s talk a little bit about the media. How do you leverage the media as an entrepreneur or as a small business owner? Like what are the first couple steps are, you know somebody listening to this can take to start to think about leveraging the media? Because I think that’s, I know that it’s easier than most people think. But I think it’s a scary thing to consider for a lot of people.

Patty Farmer 14:37
Sure. think one of the most important things is to start establishing your authority. A lot of times I think the reason why people don’t want to do it is because when they think about it, they think of everything they have to create, oh my gosh, I have to create this and create that.

But the reality really is that’s only one way. Oh, let’s talk about a few creating content to important and I think it is important When you create content, you create content and then you create content that converts sales content, not exactly the same, right?

So content can be things that you post on social media, right things that you post in your blog. There’s lots of different ways to do that. Realizing, of course, that most people like the three E’s right education, empowerment and entertainment, think that’s important. However, I think it is just as important and much easier. Leverage by curating content. And curating content is really when you’re using somebody else’s content, giving your opinion on it. I have to tell you hands down across three social media platform, when I use somebody else’s articles or a podcast somebody else uses or something else that somebody else has done.

And then I say, Well, I love know the tip that they use for number two and number four, not quite sure I love or agree with number seven, or Oh, I’m going Start using number five, when I say that not believe how many people will say, Okay, why don’t you agree with that? or Why do you love number two, and then you get to use your authority. So it’s really important sometimes just realize that the best ways you can leverage it, the media talking about you is giving your opinion.

Don’t be afraid to give your opinion about it now be gracious. And there’s always a right and wrong way to give your opinion. Of course, I use a hashtag called my two cents. Whenever I give my opinion about something, it kind of invert to say, just just my two cents, right? You know, it’s just my opinion. I’m not a know what all right, this is Yeah, my opinion. And I temper it with that, and I’ll use that when I’m actually going to come out with something that I feel pretty strongly about.

But then there’s also even really starting easy and going with local media, right? There’s a lot of ways that you can really leverage local media, you can sponsor local events, and then piggyback on their media coverage, right, as really a good way to do it kind of helps them Good human interest stories have media, right? So just local events so you can sponsor those.

Another way you can do it is to highlight your area of expertise during something that relates to the community where you live, for example, you know, February is Heart Month. So if you write, or talk about health and wellness, this is a good opportunity in your community to be able to do that.

And one of my favorite, which you can do locally, and globally, is newsjacking is literally my favorite way to leverage media and you don’t know what news jacking is. It’s really a way that you monitor the news and see where your area of expertise fits in with reporter or a news outlet or something that’s happening in the world.

Karen Yankovich 17:46
I’ll give you an example. I love news jacking Please give us an example because I want to I want if you for anyone that doesn’t understand news jacking. I’d love it because I agree with you. It’s so powerful.

Patty Farmer 17:56
Yeah, so first, I’ll give you an easy example that everybody will recognize and then tell you how we’ve used Dead. So one of the things is if everybody remembers when Super Bowl and the power went out and it went really dark, it will literally took Oreo. I’ve seconds just about for them to come up and say oh, you can still dip Oreos in the dark. That was literally news jacking something that happened making it work.

Southwest did it too when they had that person Southwest news jacket wasn’t their company that did it. But when that airline had somebody pulled off of her airplane for bullying thousand was all over it. We beat up prices, not our customers, right? So really honestly, they just news jack something that was happening in the world.

So now let me show you how you can use it. Well, I had a client who have a client, the financial advisor, and in Florida you know they had a lot of hurricanes. And so everybody was talking about oh my gosh how you need to get ready an emergency and how you might have to evacuate and all these different things were working and that’s what all the news reporters were talking about. Over and over.

So finally I said, I was like, No, we need a news jack this. So we contacted some news reporters. And what we did is we got her all over the news talking about how we will worry about what we’re going to do an emergency when it’s weather, but why are we not worried about what we’re going to do in a financial emergency.

And we had her all over that, talking about financial emergencies, as well. And so we news jack that she ended up going to Capitol Hill and being able to talk about that topic. So there’s always a lot of things that are happening. You just need to be aware about what news outlets there are and how can you have the person contact with a hook you have to know they want to hear from you. It want to know that you just need to know how are you going to leverage the story for them? And they’re all over it.

Karen Yankovich 19:50
Yes, yes. I totally. I love that. That’s such a great example. And, you know, one of the things that I teach my clients is, you know, look around and that In that case, it’s not necessarily people that are talking about financial planning, right? It’s it’s almost like human interest II as well.

But you know, are you once you, you know, you’ve talked about a little bit about creating a brand that positions you as an authority. And that, you know, you know, me, I’m going right to LinkedIn for that, right. So, so if you have done the work on your LinkedIn profile, and you’ve positioned yourself as an authority, you can start to build relationships on LinkedIn and other platforms, certainly on Twitter, to with your local journalists, and they are looking to me, they need you as more than you need them. Right.

And if you’ve done the job of positioning yourself as somebody worthy of their attention, and you know, that’s on you, right, you got to you’ve got to take care of that. Then there you know, it’s not about pitching them immediately. It’s about you know, hey, I love this article. I’m, you know, I’ve been following your work around this topic or that topic.

You know, and your local and then they start to see the kinds of things you’re doing. It is it is a really powerful way to start building relationships so that when you have an opportunity to news jack, maybe you’re hitting a little bit of a warmer audience even, right, and so, so start building those relationships with the media now. So that when the time comes, you can you know, when you’re reaching out, you’re not reaching out as as much as a stranger.

Patty Farmer 21:22
I am 100%. And also one of the things I love about LinkedIn too, is that I feel like one of the greatest ways that you can leverage the media is to really by leveraging other people’s network, right? That’s what it’s all the house. I have built my business on collaboration, whenever you can leverage somebody else’s network.

Now remember, it’s always about give first, it’s always about serve. Right. And so one of the things that has been really important for me is that I truly believe relationships, the currency, today’s business environment, so with that said, how fat is your wallet? Right?

So I think that’s important. So one of the things that I think is really important is when I’m using LinkedIn and other social media platforms to, but when I’m using LinkedIn, I am always thinking about what are somebody posted?

When it’s always about what can you do to stop the scroll right? People scroll through, what are you doing to stop the scroll? And so the reality really is when you see something that other people are doing, me, I always keep a pad next to my computer, I keep it next to my bed everywhere I am, where I’m going to be scrolling up there. And as I come across people who are interesting, or I think they’re really interesting, and then what I do, or more when I’m looking on LinkedIn, and I’ll see things that people post, and I’ll be like, Wow, that’s pretty interesting. And then here’s what I do. And I go to my best friend Google, by I have a lot of things. In Google Alerts.

I probably have over 100 alerts set up. And I’ll think a topic I just thought was interesting. And like I said, Oh, well who else is doing About that, or writing about that, inevitably, you’re building relationships, you will know somebody else who wrote about that too. And then all of a sudden, it’s like, Oh, another perspective. And then what I want to be able to do is really leverage their networks. And then I invite them and I say, oh, how would you like to do an interview?

Or how would you like to give your perspective in my magazine and write about that? How would you like to be able to come into my Facebook groups in front of thousands of people, and I’ll do a Facebook Live and interview about your perspective on that, and even come up with the information. I just read it on LinkedIn. And then I just leverage it.

Karen Yankovich 23:37
Yeah. And, you know, now that person that you are building the relationship with, if you’re tagging them and sharing their stuff, and you know, even with all the other things we talked about, you’re now leveraging their audience as well. Right. So, yeah, so then you’re getting in front of more, more people, you know, every single day that you Those kinds of things.

So one of the things that I want to just go back to for a second, you know, when I was part of an event in northern New Jersey, so that’s really the New York City Market, probably one of the biggest markets in the world for media, right. And they had a media panel, and I was not I was not a part of the Media Panel, but I was part of the events.

I was watching the Media Panel. And the participants on the panel were, you know, people that were in the media in the New York City area. So you know, very powerful well known people, and every single one of them when somebody said, What is the best way to reach out to you to build a relationship?

Every single one of them said Twitter, every single one of them. I was even blown away with it. And I love Twitter, right? But every single one of them said Twitter and they said tweet us, we read it, it is us that’s on Twitter, we’re you know, we’re on there. And you know, if you want to private message me, tweet me and say check your DMS because I just sent you you know, I just sent you something there but I thought that was really interesting, because, you know, I love Twitter.

And you know, I love LinkedIn as well, but they work kind of hand in hand. And then of course, I also followed up and connected with them on LinkedIn, because LinkedIn gave them a way to kind of see more of my credentials. But I started out by building the relationship with them on Twitter. And then I add them to a Twitter list. And then I retweet their stuff on a regular basis, so that they remember who I am. Right? So they’re using social media, you know, every single day.

Patty Farmer 25:28
So lately, you know, everybody who knows me knows that Twitter is my favorite social media platform. For one reason, watch a couple of reasons. First reason is because you have to earn your followers. Twitter is the only social media platform where you can follow someone and they don’t have to follow you back. It’s not like oh, we’re friends. Right?

Karen Yankovich 25:47
That’s an interesting perspective.

Patty Farmer 25:49
You have to earn that which I love that. Second thing is hit 74% of my close business from Twitter without further Not even one time ever selling anything on Twitter is hands down lead generation tool I’ve ever used. Now, with that said, because of that the lead generation tool, and then you move the relationship, LinkedIn or Facebook wherever it’s appropriate, or whichever person it is.

So it’s lead generation.

It really enables you to be able to connect with media. That’s absolutely true. People who have podcasts, people who do events, it short and sweet and gets to the point, right? It’s very, very important. And then you build the relationship, which is what it’s all about. I go into LinkedIn so that they learn more about your credibility, like you just said, and they know more about you. And then you can have extended conversation over on Facebook, getting to know each other and building that relationship. So you use all the social media platforms that are appropriate for your business. Just like using Twitter as a lead generation tool first.

Karen Yankovich 27:00
I think that’s another entire conversation we can have. But let’s talk a little bit about something else you said, which is relationships being the currency of today. Because I think that these don’t these, these platforms don’t work in a bubble, right? They kind of work hand in hand. With that being said, you don’t have to be everywhere. Right?

I think, you know, for me, Twitter and LinkedIn are probably the two places that I am most active on but, but we are we are active on Facebook as well. We have a pretty active Facebook group that I support, because at the end of the day, that is what is still active for my audience, right for my for people that are looking for support from me.

But it’s the relationships that support my my bottom line, right? So so maybe do this, if you have a second, can you take us through? How does somebody go from being a Twitter follower or they’ve seen your content on Twitter to being closed business and I’m not looking for a two hour thing here, but you know is where does the relationship piece come in with that?

Patty Farmer 28:04
So for me, I use Twitter lists really well here, I use Twitter chats. Those two things are really good things for me. And when you’re using Twitter list, it’s really what it is can be public or private. And I use both, and I use them for different things, right. But one of the things that I love, it’s always about being of service, right?

So I am connected to a lot of people who have podcasts. And I’m one of the things I’d love to do is connecting to people that I think would be great guests and tell them why. Now they both love me. Right? Same idea, love to connect them say oh, no, such as such to you know, I think she’d make a great guest on your show. Because now when I say because, and I tell you, I do it publicly. Right.

So now of course I’m spotlighting you and your show, and I’m saying why so now I’m showing the value that you bring to the marketplace and also the showing the value of why What their value is right. And so that gets a lot of chatter going. So that really worked for me. And then they reach out to me. Oh, thank you so much for doing that. And then we have a conversation. And then one of the things that I have to tell you, this is probably the biggest writer downer. All is for me.

There’s two things and then strategy.

So one is that the only difference between a contract and a contract they are. And that’s the only difference in those two words. Thoughts are definitely the R stands for relationships. Right?

So that’s one thing.

The second thing is your network, your bank account?

Karen Yankovich 29:36
Yeah, 100%

Patty Farmer 29:37
you build it is if you build about service and relationships, that can also be your retirement account.

So with those two things in mind, think it’s really, really important to know how are you going to serve. So for me, it is always with introductions, and I have my business and the number one thing is I’m doing something that I call the power of five. We actually probably don’t really have time to go over but I’ll just name with the five of us. are so do this every single day. I can do it in 30 minutes.

When you first started it might take you a little bit longer, but can do it in 30 minutes every day and here’s what the five things are. First thing is I send out five new cards every single day, really snail mail. I send out five new cards every day randomly. People that when I’m on social media and I see their names, I literally write them down why I think they would be really great. And then I just send them and this is all relationship building. I do not my business card in it all like relationship building. Yes.

Okay. The second thing is I pass out five business cards every day. And not my business cards. Okay, I do this virtually or in person right in person or virtually. Okay, five business cards that are not mine.

I do five intros every single day. Social media usually every single day.

I make five calls every single day seven minutes or less. It’s all the time I have seven minutes or less to people that I’ve collaborated with or done a joint venture with in the past. This is just keeping the relationship and the conversation going, then resourceful. And so I’ve times a day will be a resource for somebody.

Now, this is the one that takes the longest time. But once you get it down, and basically easiest way to do it is I have an Excel spreadsheet. And on the top my columns really say the things that I’m interested in, right social media, blogging, magazines, podcasts, whatever, every time you see an article, or you see a podcast, or somebody talks about something and it stops your scroll.

And you think it’s interesting, I like Oh, interesting. I copy and paste the link to that Excel spreadsheet with a few key words that make me remember. And then five times a day, when I’m going through social media, and I look at somebody talking about something, I go, Oh, do I have something about that? I go to my Excel spreadsheet, click the link and I posted in there too. Oh, I think that’s really interesting. Here’s another perspective that somebody was And I copy and paste, it takes me 30 seconds, Max, do it. And once you do these things, I gotta tell you, I have it down to like 30 minutes or less. And doing all those things keeps me in front of people, I’m leveraging my audience, I’m leveraging other people’s audience. I am an authority and it’s just five things I do every day.

Karen Yankovich 32:20
I love that. And how long does those five things take you every day?

Patty Farmer 32:24
Less than 30 minutes for all five.

Karen Yankovich 32:27
Amazing, amazing. I actually that ties in will link to it in the show notes that ties into an episode I did a while back about you know, you need to be connecting. I think that like it’s like brushing your teeth, like every single day, connect with five people on LinkedIn.

Or every single week connect with five people on LinkedIn. I don’t want to connect with five a day. But you got to do that piece. You’ve got to be building like thinking about who are people that are so important in your in that could be important in your business and maybe it’s the media maybe it’s you know, pretend Partners whatever.

But if you skip this piece if I skip this piece, I see a down, you know, a downtrend in appointments on my calendar and in money my bank account, you know, so and it takes only a few minutes every single week so, so this is kind of similar to that these are the things that I when people say oh my gosh, I’m so busy. I’m like what is more important than the client getting stuff?

Please tell me what in your business is more important than the client getting stuff and I would say your your five things is the same way there is nothing more important in your business than building relationships. So, you know, this is right, this happens nowadays. Don’t tell me you don’t have time for it. Tell me that you didn’t make time for it. I get by that but you have time for it. I love

Patty Farmer 33:48
One of the things that I’m doing now that’s working for me as you know, as you build your business there does come a time you know, everybody likes to say Oh, never say time, but it’s all about time management. Right. And there was a time when I Early on, I had a lot of calls in my day were what I call relationship building calls, right? Those always turn to money, no. And I do have a business to run and a family, right. And so I really feel like certain parts of your day where you need to be doing revenue generating activities.

And then there’s a part of your day where you can do relationship building activities. And one of the things that I’ve gotten really, really clear on is doing what I call a collaboration circle. And on that pad I was talking about early on my collaboration circle looks like this. I did two a month. One of them I do in the morning, and that’s my coffee and conversation and what I do once a month later in the day that I call cocktails and conversation, and one of the things I do is I invite 12 people to each one.

So all during the month when I keep track of them like Oh, they would be really interesting. And then I write their name down and then I send them an invite and I pretty much say well, people only you’re on the short list. You cannot commit, invite to another time pretty much if you Don’t show like you’re never getting invited again, right?

But 12 people and I gotta tell you twice a month, I get on a call on zoom with 12 people that are amazing that I’ve hand selected that I want to get to know. In that same one hour I really get to know 12 people, instead of doing a million coffee calls, I mean, how many times have you gone to have coffee with someone virtually or in person and then thought, oh, there’s 90 minutes my life I’ll never get back. Yeah, intentional and how you build your business. And even when I’m collaborating and building relationships, I have to be intentional there to my collaboration circle calls.

Karen Yankovich 35:39
That’s such a great idea. And I love that when you talked about the five people you get on the phone with their short calls, like I tell people all the time, I want you to get on the phone with your LinkedIn connections. And I want that call to be no more than 15 minutes. Because if it’s worth a vulner conversation, you can put it on your calendar to dive in deeper. But you know, I want you to meet these people get to know these people. People have conversations with with these people. And it’s not a pitch call, but it is a probe call, right? Like, you know, what is happening in the relationship? Exactly.

And you’re doing a little bit of probing, you know, how can you help them? How can they help you? What can you do to support them? And if you think that there’s opportunities schedule that long recall, but you know, that way you’re, you’re, you’re, you’re not taking because you’re right, especially as your business grows and your influence grows, it gets harder to have these coffee dates, you know, that are 90 minutes of your time with people that you’re really not, you know, I mean, I want to be of service to as many people as I can, but if I’m wasting not even wasting time because I love meeting new people, but I have a business to run, right so i can’t i have to begin in my free time I want to I’m with my family. So I need to be intentional about how I’m spending my time and who I’m spending it with.

Patty Farmer 36:54
And it really works when you do it. I mean when you think about it at first you have to kind of have a little bit of a shift do it but every Am I on LinkedIn or on Twitter, Facebook, wherever you are, and you say, Oh, well, they’re really interesting. I’d like to get to know you, or what happens a lot on LinkedIn for me is that people will connect with me and they’re like, oh Patty, I would love to, you know, have a talk with you or whatever.

So I just start writing them down. And, and here’s where almost like, probably a little bit more intentional than most people don’t just write name down. And I think how interested we are also right kind of what they do. So when I do put those 12 people together, try to put the 12 people together that I feel now that they’re in the same industry, but I know the flow will be good, because they’re all know kind of connected in some way that I feel they can support each other.

So that when we get on that call, and I facilitate some important questions based on what they do, the conversation is really good, right? And then when everybody gets off that call in an hour, they all want to connect with each other then now you kind of know where the conversation is going right? It’s a much dammit conversation. So I love using LinkedIn for that.

Karen Yankovich 38:00
Amazing, amazing Okay, we can do it we can be talking forever about this stuff. Tell us a little bit about what’s in store for your business in the upcoming year.

Patty Farmer 38:09
Well, I am really excited two major things happened for me and are happening for me for 2021 is I just got back last week from my New York City event that I’ve been doing for seven years. One of the things that was really exciting there, you know, ask your clients that are your people, your tribe, they’ll tell you what they want from you and they said, Hey, we would really love it if you would do one international because at my event, only nine people were from the United States everybody else was from Europe since I do so much international speaking.

So in 2020, I am having my first event nationally and we are going to do it in Bali. So I’m really excited. Amazing. First thing and then the second thing is my magazine marketing media money. Really love them magazine. We just hit a big mark for us. We have 75,000 subscribers now. I’m really excited about that. So now we’ve decided that I’ve been waiting to hit that benchmark. And now in January we are going to be releasing our second publication. That publication is called master the mic and it is going to be geared toward speakers and events.

Karen Yankovich 39:16
Amazing Amazing. So how can people find out more about all of this? How can they connect with you

Patty Farmer 39:23
So they can connect with me of course by going to my website Patty farmer calm thanks with why they can also grab the copy of the magazine at marketingmediamoney.com. So no, and marketingmediamoney.com.

That will literally take them right to the magazine. And one of the things that really important to me in the magazine. So what we do is it’s about what’s working now, not of years or two years ago, but all of our industry experts and influencers share strategies of what’s working now. So we really want to help them to really massively grow their business.

Karen Yankovich 39:57
Amazing. Amazing. Thank you so much for being here. Patty, this was such a great conversation, I think we’re going to have to have a part two at some point. Because there’s so many more things I think we can dive into here. So thank you for being here. And I can’t wait to check out your magazine. And I look forward to seeing what’s what’s going on in your world in the next couple months. And I will see you over on Twitter and LinkedIn.

Patty Farmer 40:19
Thank you so much for having me and yes, let’s do that. I really appreciate you having me on the show. And I look forward to continuing the conversation.

Karen Yankovich 40:26
So can you see why I said I have to have Patty back. There’s so many conversations that I want to dive deeper into the whole I get so many clients from Twitter thing I’d love to dive deeper into her process, the five things that she does, I mean, there’s just so many great things she shared drops so many value bombs in this episode in credible.

So if you agree with me, take a screenshot of this episode on your phone or wherever you’re listening and share it on social media. tag me I’m at Karen Yankovich tag Patti heard. social media accounts are all in the show notes here for this episode. The blog, and let us know that you love the episode and then we’ll be sure to share it with our audiences.

You heard Patty talk about how much she loves Twitter, tweet us, I love Twitter as well, right? Tweet us tag us, you can use the hashtag good girls get rich as well. Because what will happen then is what I see you do what I share with my audience, and then we help you get more visibility as well. So it helps us and we help you. And that’s how we all lift each other up.

Remember, we’ve got a new workshop running it is Karenyankovich.com/winning will get you to the new free workshop, you are totally going to want to check this out. Because we are talking about how to set LinkedIn up to get that one win, not the millions of things you want one win, because once you do once, you can do it again. Right.

So check that out Karenyankovich.com/winning. And remember that I am here to support you every step of the way through this. So I want this to be simple for you. Please let it be simple. And we’ll be back here next week with another episode of the Good Girls Get Rich podcast