by KarenYankovich | Jul 29, 2019 | Podcasts
Are you spamming your LinkedIn network? Learn to see if you are and if so… how to stop and figure out the best way to connect with those in your network!
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and founder and LinkedIn expert, Karen Yankovich. In this episode, Karen explains the difference’s between finding true, authentic LinkedIn connections and connecting tools you want to stay away from. Are you spamming your LinkedIn network? Listen now to find out the truth!
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
You know here at Uplevel Media, we strive to provide a system to help you find true, authentic connections through relationship based marketing. The center of that always is in LinkedIn, however you can’t implement a relationship based marketing system, if you’re spamming your LinkedIn network!
Are you spamming your LinkedIn network?
There are two types of support out there when it comes to LinkedIn marketing. For example, there are…
- True LinkedIn Experts
- These are your people like me who teach, true authentic relationship building in which you build real connections one at a time. These lead to actually converting your network into clients.
- Spinners
- Those who come into the market, provide 3rdparty tools and have your connections automated. This leads to growing your network at such a rapid pace to the point where you never know who these people are and if they’re even going to buy from your business.
So chances are, if you’re not getting real LinkedIn support or if you don’t know who have your connections are… you’re spamming your LinkedIn network.
So how can you fix it?
Focus on the connection piece
Like I mention in episode 80 of my Good Girls Get Rich podcast, start connecting with people on a microlevel. This means coming up with targeted searches for those you really want to connect and have a relationship with.
This way, once you connect, you already have a conversation starter for them and can personalize your outreach based on what you know about them.
Keep the conversation going
The best way to leverage your LinkedIn network is to keep the conversation going. You never want to disappear for days at a time because that will make them think you’re not serious, or they’ll lose interest in you.
Make your conversations personal. Chances are you’ll have something in common to talk about, you’ll want to keep connecting with them daily, and you’ll be that much quicker to getting them on the phone.
Need help figuring out where you can make new connections? I created a free download for my Good Girls Get Rich podcast listeners of 20 places to find warm LinkedIn connections to help you get started!
Be sure to share with a friend so you can start growing together!
Episode Spotlights:
- Last week’s episode recap (1:11)
- Introduction to the episode (3:13)
- The two different groups of people that support you with LinkedIn (5:37)
- The new service the UpLevel Media is testing for you (8:39)
- Examples of spam (9:09)
- What happens if you spam your LinkedIn Network (14:09)
- First thing to do in order to not spam your network and introduce value (14:36)
- Example on how I did this the wrong way (16:14)
- How I fixed it and created the right strategy around connecting (17:30)
- Step two in coming up with your approach to stop spamming (20:04)
- What happens in the long run when you don’t narrow down your searches (23:32)
- The free resource I have available for you to find the best, targeted people for your business (27:33)
- Episode recap (28:18)
Resources Mentioned In This Episode:
Help Us Spread The Word!
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by KarenYankovich | Jul 15, 2019 | Podcasts
Do you have Your Daily LinkedIn Routine for Generating Revenue? If not… this podcast is for you! Karen Yankovich, founder and CEO of Uplevel Media explains in this podcast what you need to do daily to generate over 5 figures EXTRA in your business monthly with just this simple daily LinkedIn routine.
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and founder and LinkedIn expert, Karen Yankovich. In this episode, Karen covers the topic of coming up with your daily LinkedIn routine to generate revenue.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
If there’s one thing you should know about me is that I’ve always been an entrepreneur. I was born an entrepreneur! And the one thing that’s been consistent in any business I’ve been involved in is that getting on the phone consistently is the most important thing for building my business.
In this podcast I wanted to share with you my simple and easy way to get on the phone consistently with clients, rake in the money and that all stems from doing what I call the “brushing your teeth” work. It’s the stuff you have to do everyday to keep your business healthy and growing and that starts with your daily LinkedIn routine for generating revenue.
Step 1: Identify Who Your Perfect People Are and Your Ideal Client Avatar on LinkedIn
When it comes to connecting on LinkedIn, there’s absolutely no better way to start than finding your perfect people and your ideal client. I mean… how can you start reaching out if you don’t know who you’re looking for?
If you’re having trouble identifying your perfect people for your network, I’d reference my Episode 78 on attracting your tribe. Need to know how to find your ideal client? Lucky you, I have an episode for that to! Just click here.
This builds the foundation for your targeted outreach of people. Keep in mind, targeted is the key word here.
Step 2: Connecting Consistently in Your Daily LinkedIn Routine
Consistency is key when it comes to building your daily LinkedIn routine for generating revenue. You don’t need to connect with hundreds of people a day because you know why… you can’t keep up with that!
Whether it’s 10, 20 or 50 people a week, your connections should be people you genuinely want to get on the phone with.
Pro tip: NEVER send a blanket message to your potential connections. They can tell it’s inauthentic and will ignore you and you’re just wasting time that way. Send something unique to them and they’ll want to connect right back!
Step 3: Stay On Top of Your LinkedIn Inbox
You’re doing all the work to reach out right? So why not make it a part of your daily LinkedIn routine for generating revenue to stay in your inbox!
Keep your LinkedIn window open on your browser during the day incase someone does connect with you. Sending them a swift response show’s you’re interested, and it’s just that much quicker to get them on the phone and turning them into a client.
Want more help with your daily LinkedIn routine for generating revenue? Head to freelinkedinworkshop.com to be a part of my weekly webinars and get exclusive, free tips on building your business with LinkedIn.
HEAD TO KARENYANKOVICH.COM/080DOWNLOAD TO RECEIVE THE FREE DOWNLOAD FOR THIS WEEK’S EPISODE
Episode Spotlights:
- Recap of last weeks episode (1:02)
- My background to start this week’s episode (4:16)
- The big rock story (10:07)
- Where the money is in business (11:00)
- The LinkedIn and connecting routines in my business (13:49)
- Identify who your perfect people are (14:01)
- Identifying your ideal client and deep diving into targeting (14:49)
- The core piece about connecting with your ideal people and clients (17:27)
- Last step in the brushing your teeth work each week (21:17)
- My resource I’m giving you access to my LinkedIn routine (23:16)
- Recap of the episode (23:55)
Resources Mentioned In This Episode:
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
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by KarenYankovich | Jun 17, 2019 | Podcasts, Uncategorized
What’s the point of LinkedIn? I’m in a ton of business related Facebook groups that have threads constantly on this topic. But instead of joining in on those conversations, I’m answering that question… right here!
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich discusses her expert opinion on the true point of LinkedIn. Many times, people are asking whether or not they should start using LinkedIn for their business, is it worth the time, what’s the point? So this week, Karen decides to answer the question from her own expert opinion on what is the true point of LinkedIn
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
Ok time to answer the question… what’s the point real of LinkedIn here?
Like I mentioned above, I am in a ton of Facebook groups that have discussions on ways to use various things like social media and PR to build your business. Recently, I’ve been seeing a surge on so many people discussing the topic of “what is the point of LinkedIn?” or “what is LinkedIn used for?”
We all know Facebook groups can get pretty heated and instead of monopolizing the conversation over there, I want to answer that right here.
Disclaimer: this is purely my opinion. Feel free to disagree, but as someone who uses LinkedIn to grow their business everyday, I think I have a pretty solid opinion!
Before discussing the point of LinkedIn… I first wanted to share some things I’ve seen floating around Facebook…
Good things to have that are not actually the main point of LinkedIn:
Visibility
I hear about many people getting thousands and millions of views on LinkedIn and honestly… I love hearing that! I love hearing about how people are finally seeing how visibility on LinkedIn is actually possible! However, I wouldn’t focus your efforts on only targeting visibility as your main goal
Growing a large network
The one thing I can tell you right now is that I love love love my network on LinkedIn! I enjoy interacting with people, potential new clients, people I meet at events I attend and speak at, etc. While it is a “networking” platform, I do hear people saying things like…
- Connect with 100 people a day
- Grow your network beyond reach
- Networking on LinkedIn is the one key goal to LinkedIn
These also aren’t the point of LinkedIn.
Engagement
Currently… LinkedIn engagement is going through the roof lately! As one of the biggest aggregators of professional content on the web, it’s so important to get more eyes on your content and increase your engagement to generate business.
It’s great to share and interact with content, however… all 3 of these myths are missing the point on what the actual point of LinkedIn is…
So what is it? What’s the actual point of LinkedIn?
Clients and Customers
That is the actual point of LinkedIn. For 3 reasons:
- LinkedIn is where the money is and where the high paying customers are
- LinkedIn is also where relationships happen
- LinkedIn leads to phone calls with people, which leads to sales
About 90% of sales I make on any given month are from people I talk to through LinkedIn. Think about the last 5 sales you made… have you made them without talking to people?
If you have, great for you! However if you haven’t… this is where you should start! Instead of connecting with a thousand people a day, I attempt to connect with a select few and have actual real and authentic conversations with those people. Building those relationships leads to phone calls, which leads to building business relationships and generating sales.
I have a very simple success path to allow you to grow your business and relationships through LinkedIn and I would love for you to hear more about it!
Visit karenyankovich.com/linkedin-services to check out different tools and resources to help jumpstart your LinkedIn strategy and start building sales for your business! I also offer a variety of group programs and one-on-one sessions to fit your needs!
DM me on Instagram to get chatting if you’re not sure where to start or join my free Facebook Group to know more!
Episode Spotlights:
- Recap of last weeks episode (:58)
- Our reviewer of the week (2:53) Head to Speakpipe to leave an audio review!
- How I came up with today’s topic (4:34)
- Visibility on LinkedIn (7:31)
- Use of your network on LinkedIn (8:45)
- Engagement on LinkedIn (10:55)
- What is the actual point of LinkedIn? (11:51)
- Episode recap (15:15)
Resources Mentioned In This Episode:
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
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by KarenYankovich | Jun 3, 2019 | Podcasts
What should I post on LinkedIn?? That’s the question we’re answering in this week’s podcast!
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich discusses her proven strategies on how to keep your business top of mind on LinkedIn and answers the question on what should I post on LinkedIn. This podcast includes many tips that Uplevel Media provides to improve your strategy to grow businesses on LinkedIn and increase your businesses sales.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
Let’s face it… our lives get busy and our businesses go through many ebbs and flows, mine included! However, when it comes to my business, LinkedIn is the one thing I can attribute my consistent stream of sales to.
A few weeks ago I did a podcast with Rebecca Vertucci on how to leverage your LinkedIn company page, however this week I wanted to focus on what you should post on your personal LinkedIn page for those who might need more help. Let’s dive in!
The Content Strategy and Breakdown
Everyone’s heard of the 80-20 rule where 80% of your content should be about your personal intrestes and 20% can be promotion of your business. I agree in some cases, however for business owners I want to break down this rule a bit further:
10% Promotional Content
This can be content promoting your business and services directly to let followers know about your company and what you offer.
20% Business Related Content
This bucket includes anything related to that business, whether it be behding the scenes, favorite business tools, events, what you’re working on etc. this content is important because it brings your audience into your business and can help you build that know, like and trust factor to help turn your audience into potential customers.
30% Promotion to Your Free Content
If you don’t have any free content to offer, I suggest making some! For me, it can be this podcast. These are things you can offer your audience at no cost to get them acquainted with your business and leave them wanting more.
40% Industry Related Content
The last piece of this puzzle leaves industry related topics. This can include things like trending topics, great books you’re reading, an amazing podcast you’re listening to (like this one!) and maybe even expanding on inspiration and quotes you found helpful to you.
Things To Include in Everything You Post On LinkedIn
Hashtags
Linkedin is becoming increasingly more hashtag centric. People can follow hashtags now and using in your posts will keep you top of mind. Not only that, people who might not be a part of your network can find you through these hashtags they follow as well. Great for growth!
Tagging People in Your Posts
Obviously if you are talking about someone in your post, you want to tag them! However, start conversations with people! If something you’re posting reminds you of someone else, tag them to start a conversation! Don’t tag people who aren’t relevant though because that can be annoying!
Share, Like and Comment
This is extremely important to include in what to post on LinkedIn! Even though LinkedIn is a business network, it’s still a social network! Sharing, liking and commented on other people’s posts only helps to expand your network and build those stronger relationships with other business owners and potential clients.
The most important part of your LinkedIn content strategy: Consistency
I cannot stress this one enough! In the podcast I compare this part of your business to brushing your teeth. No matter how busy your day might get, no matter how chaotic your life may be, you still have to brush your teeth!
If I slack off on my daily LinkedIn work, I can see an immediate impact in my business. I’m not growing at the rate that I want and I’m not top of mind for people in my network anymore! No matter what your content strategy, posting on LinkedIn consistently is something that you need to keep up on.
I can’t stress enough how using LinkedIn has impacted my business and I sure what you to get the same results out of it as I have. It’s not a ton of work, but it should 100% be a part of you business strategy to entertain maximum growth in your business.
Episode Spotlights:
- The 80-20 rule on social media (6:40)
- How to promote your business (7:20)
- The grey area of promoting your free content (8:18)
- Promoting business related content (10:04)
- How to leverage trending topics and content surrounding your industry (11:54)
- Making your content on LinkedIn personal to who you are (13:52)
- Important things to think about in everything you post on LinkedIn (17:30)
- Benefits of sharing, liking and commenting on other people’s content (19:09)
- Episode recap (20:46)
Resources Mentioned In This Episode:
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
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by KarenYankovich | May 20, 2019 | Podcasts
Imposter syndrome is something that can effect the best of us, including myself! Check out this week’s episode on dealing with imposter syndrome on LinkedIn and how to overcome it.
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media and in it, Karen talks all about imposter syndrome and she shares tips on how to overcome it. According to Psychology Today, imposter syndrome is a psychological term referring to a pattern of behavior where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud. Listen and learn to start recognizing that imposter syndrome happens to all of us, including Maya Angelou.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
Imposter syndrome on LinkedIn has been shown to be the most prevalent among those who are high achievers. It seems like the more people accomplish, the harder it becomes to own it! I talk a ton in one of my previous podcasts with Janet Zaretsky about being more confident online. In addition, I wanted to dive deeper into this issue as many people, men and women alike struggle with imposter syndrome, especially on LinkedIn!
TIPS FOR AVOIDING IMPOSTER SYNDROME ON LINKEDIN:
1. RECOGNIZE AND OWN YOUR ACHIEVEMENTS
First, to define imposter syndrome, obviously the entire concept surrounds having issues around doubting your accomplishments. However, the first step to getting over it is to recognize what you’re good at and what you achieved in the first place!
To get started with the podcast, I give a few of my own tips on the first steps to getting over imposter syndrome and they are
- Writing down everything you’ve accomplished, personally and professionally
- Giving up being perfect to get things done
- Create a physical positivity box full of accomplishments and positive sayings about yourself
Like I’ve explained in a few other podcasts, doing these few simple things will help boost your confidence daily. As well as helping you build confidence, these will also allow yourself to gradually move past the fear that comes from imposter syndrome.
2. HIRE SOMEONE TO WRITE YOUR LINKEDIN PROFILE
Still think your struggling with imposter syndrome when it comes to marketing yourself on LinkedIn? The best way to avoid this is to simply, hire someone to write your profile for you!
Moving on through the podcast, I list a few of the questions us at Uplevel Media ask you guys when helping assist in writing your LinkedIn profile. As we go through the discovery phase, this is where we take all your accomplishments and highlight them in the best way possible!
3. POSITION YOURSELF IN THE WAY YOU WANT THE WORLD TO SEE YOU
Let’s think for a minute: why is someone coming to your LinkedIn profile or company page in the first place? It’s because they want to know more about you to see if they want to work with you!
While developing your LinkedIn profile or company page, it’s crucial that you are positioning yourself in the best light possible. Nobody wants to work with someone who is just “ok”! You know you are awesome, you know you’ve accomplished a ton in your career, so state it loud and proud on your profile so others know it as well!
Episode Spotlights:
- One of the services that UpLevel Media provides is writing LinkedIn profiles. Contact them here if you need help making that first great impression. (4:39)
- What is Imposter Syndrome? (6:00)
- Have you ever experienced Imposter Syndrome? Karen shares her experience with it. (7:15)
- Recognize that Imposter Syndrome happens to all of us and we need to have tools to learn how to overcome that. (10:30)
- Write a great LinkedIn profile that positions you the way you want the world to see you. (11:27)
- Imposter Syndrome is most prevalent among high-achievers. (12:50)
- Tips on how to overcome Imposter Syndrome
- #1: Give up perfect. (13:30)
- #2: Keep a positivity file. (16:18)
- #3: Let somebody else write your LinkedIn profile for you. (20:45)
- Important questions to answer when writing your LinkedIn profile (22:00)
- Recap of the episode. (24:28)
Resources Mentioned In This Episode:
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
Ways to Subscribe to Good Girls Get Rich:
